'Non Applicable' Process Book

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graphic design one/project five/process book



Brainstorming Research Process Solution



Brainstorming Research Process Solution



Brainstorming Research Process Solution



Brainstorming Research Process Solution



My brainstorming began with a ton of research, and when I say a ton I mean a ton. I took each individual object (deer jawbone, carved rhino, hand-shaped driftwood, a little weaving, and a mini cactus) as well as whistle both in noun and verb form, and dissected them down into concepts. After I had fully exhausted every object, I decided to exhaust them even further which just ended up in tangential mind maps. I later went through and made copies of all of the pages of my sketchbook and started highlighting words and phrases that upon the second time around struck me as something worth paying attention to.

Brainstorming Research Process Solution


After going through and highlighting key words and phrases, I decided that I needed to write everything down in order for my brain to better process all of the connections that were trying to manifest themselves, some more successfully than others. It’s from this brainstorming session that the connection with storytelling and also with desolation began to make itself known.


Brainstorming Research Process Solution



I started to draw from the similarities and differences that I had come up with on the previous page and began to make more concrete associations, ones that had a sense of physicality to them. I came up with several that I thought were fairly strong but nothing had the legs to carry it very far, at least not in the state that it was currently in, however I guess that is the point of the process.

Brainstorming Research Process Solution



After the blog posts I started to look into some of the things that others had come up with. Prof. Dorn had at one point suggested that I look up the Rhino Principle so that is what I did. In short the Rhino Principle relates to the ability to charge towards your intention without allowing anything to get in your way. At this point I’m still not 100% sure what my direction will be but I keep this in my mind, ready to use as a concept or even ready to simply use in practice.

Brainstorming Research Process Solution


The next plan of action was more of a shot in the dark than anything else. I decided that I would just start googling different pairs of words together, for example, ‘cactus bones’ or ‘driftwood rhino’. Surprisingly (or not surprisingly, depending on how familiar you are with the internet) I came up with a ton of stuff. Take for example the fact that almost every combination I looked up was a band name, or that the word whistle can be combined with almost anything you can think of and it may actually tangibly exist.


Brainstorming Research Process Solution



The google pairs, as they will now be referred to, led to many interesting discoveries. As stated before anything can be paired with whistle to make a real live thing. In this case it was the deer (derived from the deer jawbone) I researched deer whistles and while interesting as a general concept, they aren’t actually in any way effective which kind of shattered the illusion for me a bit. I decided to move on to bigger and better whistles.

Brainstorming Research Process Solution


And this, my friends, is my bigger and better whistle. (Its may be physically smaller but that’s simply a technicality) This discovery was the turning point of my whole project and it managed to do a wonderful job of beginning to tie everything in together with my previous storytelling/folklore connection.


Brainstorming Research Process Solution


Knowing that I wanted to connect my objects with a Native American thread I started looking into Navajo weavings and the symbols and meanings that are physically woven into them. This is when my final solution decided to show itself to me. Finally.


Brainstorming Research Process Solution



I began to further research the history of Navajo weaving and things just started falling into place. Several legends, including the invention on the loom allowed for my second object to tie in, the jawbone, summarized down into simply bone. At this point we had just had our in class discussion about everyones respective direction and someone (possibly Prof. Dorn) had said, somewhat jokingly I think, that I was going to have to weave a message into my final project. I took the joke and ran with it.

Brainstorming Research Process Solution


Cactus Bones Cactus bones, while also a band name, were one of my google pairings. When a cactus dies, if its structure was large enough, it will leave behind a kind of petrified wood skeleton, which crazily enough hold a remarkable resemblance to driftwood. Also they’re just so darn beautiful.


Brainstorming Research Process Solution


Cactus Jaws Another interesting example of a google pairing/band name. There were several results for cactus jaw, one is a variation of cactus that has been aptly named ‘tiger jaw cactus’, another was an endless stream of photos of ‘cactus bite’ victims. Some people...


Brainstorming Research Process Solution



Deer While not one of my google pairings, I also decided to just look into deer and their bone structure (specifically around the jaw) and also the connection that a deers jawbone has to hunting. It’s common practice for a hunter to keep the jawbone of their kill as a means to find the age of the life they just took, which was a fairly interesting fact.

Brainstorming Research Process Solution


Rhinos Learning about the age/ jawbone connection made me remember something that I had found in my research into rhinos. Just as a deer’s jawbone develops with age, so does a Rhino’s horn. This rhino is fairly young judging by the short length of his horn.


Brainstorming Research Process Solution


Driftwood Rhinos Just another beautiful example of a successful google pairing.


Rhino Poaching I also thought that the connection between deer hunting and rhino poaching was fairly strong and warranted inclusion.

Brainstorming Research Process Solution



Rhino Jaws Yet another google pairing, rhino jaws. I’m not sure if I ever thought this would get me anywhere but I just found the pattern of rhino teeth and their placement within in the rhino’s jaw to be kind of fascinating.

Brainstorming Research Process Solution


Bone Whistles Here’s the kicker. Bone whistles. In illustration and in physicality, they just did a wonderful job of helping my final solution bob up to the surface.


Brainstorming Research Process Solution



Bone Weaving This is a google pairing that ended up having a large say in my weaving research. Finding these bone weavers opened up the doors to a lot of other weaving techniques and practices that ended up showing up in my final solution.

Brainstorming Research Process Solution


Spider Rock This is spider rock in Arizona. The home base of spider woman and her husband spider man. (you think I’m joking) The legend of spider man created the loom for the navajos and of spider woman and her collection of children’s bones are all centered on this very rock. And also very much the jumping off point for my final solution.


Brainstorming Research Process Solution



Looms Upon realizing my direction, I needed to figure out how to make it happen. So I began researching looms and their construction. This diagram, while far more complex than my own finished loom, was a lot of help in that regard.

Brainstorming Research Process Solution


Design After I got the loom somewhat squared away, I started looking into the overall design style of Navajo weavings., focusing mainly on color palate and symbology. I discovered that crosses on a weaving were symbolic of good fortune so I made a note to include those, for a good campaign can do with some good fortune. I also found the importance of the spirit world in the weaving. For instance a hole must be left somewhere within the weaving to allow for spider woman to get in and out and one must be careful to include the spirit thread, a stripe of a contrasting color within the weaving, so that the other spirits may not get trapped within the piece. All of these were included in my final weaving because I can’t go around upsetting the spirit world, that sounds dangerous.


According to legend this is one of the oldest example of early Navajo weaving, it was found in Massacre Cave

Brainstorming Research Process Solution


Making the Loom In order to weave, one must have a loom and seeing as I did not have one just laying around the house I made my way over to Home Depot to procure some materials. I made off with about 20 feet of copper pipe and 4 little couplings. I convinced my roomate that she needed to help me and about an hour and a half later we had a loom. A slightly crooked not quite even loom, but a loom nonetheless.

Friday Night 8:30 PM


Brainstorming Research Process Solution


Beginning And thus began the laborious weaving process. It would prove to be a very long, tedious and somewhat painful experience. I was a permanent fixture on our living room floor for approximately 72 hours.


Brainstorming Research Process Solution


Friday Night 1 AM


Friday Night 10:30 PM

Brainstorming Research Process Solution


Saturday Night 5 PM


Sunday Night 2 AM

Brainstorming Research Process Solution



Brainstorming Research Process Solution



Shooting After the weaving had been finished I needed to go shoot pictures of it. Seeing as it was about 20 degrees outside this was easier said then done. I again employed my roomate and we bundled up and headed out. (stopping every few minutes because I kept thinking that the weaving was about to fly out of the truck bed)

Brainstorming Research Process Solution


Shooting Not only was it cold, but it was also windy.


Brainstorming Research Process Solution



Brainstorming Research Process Solution



Brainstorming Research Process Solution



Brainstorming Research Process Solution


Final This is my final solution. The two objects chosen from the original 5 are the jawbone and the weaving, with hints of everything else thrown in. The concept is this: This is an ad for a campaign that is blowing the whistle on the disregard for Native American land rights, really just rights in general. The weaving reads ‘Bones of a Nation’, its a way of bringing attention to the severe loss of Native American land, leaving what can only be considered a skeleton of what they once had. The photo is set in an open field as a reminder of the beauty of the unindustrialized world of the early Native Americans. The name of the campaign is N/A which is short for Non Applicable and also can be used as shorthand for Native American. The idea for Non Applicable stems not only from the shared initials but also from the forms that we all have to fill out that ask us to check our ethnicity. N/A is a statement on the loss of identity within their culture that many Native Americans have been dealing with for hundreds of years. The goal of Non Applicable is to bring the Native American people back into relevance, to make them applicable again.


Brainstorming Research Process Solution


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