LOGO USAGE
LOGO USAGE AND TREATMENT These guidelines help to ensure a strong, consistent Gordon's® brand image so customers can easily identify our product lines featured in your stores. Gordon’s® and product logos may be used on promotional items such as shirts, coffee mugs, hats, pens, etc. But because specifications vary from item to item, different logos and standards are often necessary for each. Please contact Callie Pestock at czevecke@pbigordon.com or (816) 460-6250 for advice on getting the most out of your promotion budget while adhering to our brand standards.
Registration Symbols – ™ ®
The registered trademark symbol (®) must be included with the Gordon's logo.
Minimum Size for Print Usage
1"
When used on printed materials, the logo must be at least 1" wide.
Minimum Size for Digital Usage When used digitally, the logo must be at least 50px tall.
50px
3
Staging Area
The logo must have an area of “clear space” that remains free from intrusion by other graphic elements. This staging area is the size of the width of the uppercase “G” within the logo.
Scaling
Always scale logo proportionately. HINT: To keep images proportionate when adjusting the size, remember to scale from the corner while holding the “Shift” key.
Hold Shift Key
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