2 minute read
Logo Usage
3 LOGO USAGE
LOGO USAGE AND TREATMENT
Advertisement
These guidelines help to ensure a strong, consistent Gordon's® brand image so customers can easily identify our product lines featured in your stores. Gordon’s® and product logos may be used on promotional items such as shirts, coffee mugs, hats, pens, etc. But because specifications vary from item to item, different logos and standards are often necessary for each. Please contact Callie Pestock at czevecke@pbigordon.com or (816) 460-6250 for advice on getting the most out of your promotion budget while adhering to our brand standards.
Registration Symbols – ™ ®
The registered trademark symbol (®) must be included with the Gordon's logo.
Minimum Size for Print Usage
When used on printed materials, the logo must be at least 1" wide.
Minimum Size for Digital Usage
When used digitally, the logo must be at least 50px tall.
Staging Area
The logo must have an area of “clear space” that remains free from intrusion by other graphic elements. This staging area is the size of the width of the uppercase “G” within the logo.
Scaling
Always scale logo proportionately.
HINT: To keep images proportionate when adjusting the size, remember to scale from the corner while holding the “Shift” key.
Hold Shift Key 1"
50px
4 LOGO COLOR
LOGO COLOR TREATMENT 4 Color Option - Process CMYK
These guidelines help to ensure a strong, consistent Gordon's® brand image so customers can easily identify our product lines featured in your stores. Gordon’s® and product logos may be used on promotional items such as shirts, coffee mugs, hats, pens, etc. But because specifications vary from item to item, different logos and standards are often necessary for each. Please contact Callie Pestock at czevecke@pbigordon.com or (816) 460-6250 for advice on getting the most out of your promotion budget while adhering to our brand standards.
This is the preferred logo color option and should be used anytime four color process (CMYK) is available.
2 Color Option - Spot Color
Use this option when CMYK process is not available. Uses may include embroidery or specialty items.
1 Color Option - Spot Color
This option is only used when one color is mandatory. Uses may include embroidery or specialty items.
Reversed Logo
Use on black or dark colored backgrounds. Type and rule knocks out. (Black box is shown for background color indication only and is not a containment device or part of the logo.)
Digital Color Options
Use these color options when displaying the Gordon’s® “red” color on the web.
BLACK
100% K
PANTONE
1805 C
#b81620
R 184 G 22 B 32
Web safe
#cc0033
