a Tips for Launching Your Startup in 2021 by Cameron Forni | Mar 11, 2021 | Cameron Forni, Entrepreneurship
It would be a colossal understatement to say that 2020 was a challenging year. No industry was left unscathed by the sudden upheaval to our lives, both personal and professional. Perhaps one of the most signi cant changes was the abrupt transition to a remote work environment. In the U.S. alone, we have gone from a remote working population of 3% to 42% because of COVID-19. For many people, working from home also involved caretaking and homeschooling. Unbeknownst to any of us, the quarantine lasted far longer than initially anticipated, and temporary plans turned into longer stretches of alternate temporary arrangements, and so on. Humans are very adaptable, so it’s not surprising that one of the side e ects of isolation was self-analysis and a shift in employment. For many, 2020 was the ideal situation to reprioritize their lives and gain new perspectives. Unlike previous years, the solution was not as simple as stop-gap employment, such as Uber shifts. Necessity breeds invention, and in the case of people’s livelihoods, 2020 meant rebranding oneself entirely.