traders’ newsletter CAMBERWELL TRADERS ASSOCIATION NEWS
CamberwellShopping
IN THIS ISSUE
camberwellshops
Marketing activity snapshot
CamberwellShoppingAU
Dine In Dine Out 2017 highlights
CamberwellShops camberwellshopping
Spring/summer campaign kicks off Digital update
SPRING 2017
A LETTER FROM THE PRESIDENT Dear fellow traders and professionals, It has been a good couple of months for the precinct, with DIDO a huge success earlier last month. Final touches have been completed on the new Camberwell Central building and our vacancy rate is down to 7%. The western car park redevelopment dragged on longer than expected however, it now looks really great and is safer for pedestrians. For traders, the impact of Chadstone’s extensions is levelling out.
With the major Station St and western car park completed, we should see things settle down a bit. There is still going to be some disruption at The Well shopping centre, with a complete overhaul of the toilets commencing soon, followed by a renovation on level one. More details on this to follow. Regards,
Henk Kelly-Kobes President, Camberwell Centre Association
MARKETING ACTIVITY SNAPSHOT It’s been another busy quarter for the Camberwell shopping precinct, with plenty of promotions and activities taking place over winter. Our biggest promotion of the year, Dine In Dine Out, took place on August 5. The annual food event was a great success and we experienced record visitors to Camberwell for the day filled with food, fun activities and entertainment. We continued to celebrate food and dining throughout August by promoting this category across our digital channels with food-related articles and social media posts. It was supported by a competition that gave entrants the chance to win a $500 feast in Camberwell – all they had to do was tell us about a food experience they’d had in Camberwell. For our Father’s Day promotion, we ran a competition that asked entrants to share their dad’s daggiest moment for the chance to win a $200 Camberwell shopping voucher. This was further supported by a feature article and gift guide published to our website and shared across our social media platforms.
DINE PINK AND HELP FIGHT BREAST CANCER Breast Cancer Network Australia (BCNA) is inviting restaurants and cafes to participate in the Dine Pink campaign this October, as part of breast cancer awareness month. Host venues may choose to support Dine Pink for a day, a week or the entire month of October. Participating is easy – simply select to offer a Dine Pink dish, Dine Pink drink, a dedicated Dine Pink table or event in support of BCNA. Each venue can choose how much they donate from each activation, i.e. 10% of proceeds, $1 per drink or even a $2 opt out surcharge on each patron’s bill in support of Australians affected by breast cancer. BCNA have endeavoured to make Dine Pink as flexible as possible for you to choose how you will support the cause and how the proceeds will be allocated. There are Dine Pink aprons, pink take-away coffee lids available for venues to purchase and a free support kit of promotional material for registered venues. We will be promoting our traders who get on board, so let us know if you register. Register online: dinepink.gofundraise.com.au/cms/register More details: www.dinepink.com.au
Dine In Dine Out 2017 event highlights Camberwell’s fifth instalment of the Dine In Dine Out food fiesta offered visitors a packed program of activities and drew a record crowd. The winter food and wine event took place on Saturday, August 5 where Camberwell traders put on a lively day of food demonstrations, tastings, entertainment and fun family activities. This year there were three pop-up spaces for the event – the Pop-Up Park in Evans Place, the Marketplace Park in the carpark near the Camberwell Fresh Food Market and Aerial Walk, located underneath the Aerial Building in the junction. Camberwell Centre Association Manager Kerry Daly said the 2017 Dine In Dine Out event attracted a record number of visitors and was positively received. “Our program was jam-packed, with two busy pop-up parks, fire truck rides, roving entertainers, children’s activities, live music performances and a great selection of food from many of our local traders. Camberwell was a bustling hub of activity and there was a great atmosphere,” she said. Traders reported increased foot traffic, busier trade and a boost in sales on the event day and over the promotional period. Traders who held in-store offers on the event day and over the promotional period, in conjunction with broader Dine In Dine Out marketing, reported a good up take of specials. For more details, including a video and photo gallery from the day, read our full recap online at: camberwellshopping.com.au/food-dining/camberwells-2017-dine-dine-food-fiesta-huge-success
SPRING/SUMMER 2017 CAMPAIGN KICKS OFF For spring, we are again running our popular Style Junction Spring Lookbook competition. Entrants have to tell us which ‘look’ from the Style Junction lookbook was their favourite for a chance to win a $1000 shopping spree in Camberwell. To encourage extra entries, people who spend more than $25 in any Camberwell fashion, beauty or accessories store can upload a copy of their receipt with their entry. Be sure to send images of your new season looks to info@camberwellca.com.au to make sure they are added to the lookbook on the Style Junction website.
DIGITAL UPDATE The Camberwell Shopping audience continues to grow, with increased users across our website, social media platforms and email database.
We experienced record traffic to the Dine In Dine Out website, with more than 8,000 visits throughout the event period, including 1,756 visits on the event day.
Digital activity remains a key low-cost marketing activity in our mix and continues to yield excellent results for the shopping precinct.
Remember, keep sending us your offers and specials to share to the Camberwell Shopping website. Email your offers to info@camberwellshopping.com.au
The Camberwell Shopping website continues to thrive, with hundreds of enquires from customers submitted via contact forms direct to traders through the site each year. It also offers traders without their own websites a strong online presence as the individual shop pages act as a detailed website and includes information about the business, its trading hours and links to social media and other channels. Over the past quarter, 70 per cent of visitors to our websites have been female, and almost 60 per cent of visitors came to our websites via mobile or tablet devices.
AT A GLANCE ✓✓ More than 4,800 email addresses in our subscriber database ✓✓ More than 134,000 visits to the websites over the past year ✓✓ More than 5,600 followers across social media
MARKETING CALENDAR
NETWORKING EVENTS
What’s happening this year?
Meet other traders, professionals and community members to share ideas and issues.
SEPTEMBER ✓✓ Father’s Day promotion
TRADER AND BUSINESS FORUMS
✓✓ Spring school holiday activities and entertainment
Guest speakers and topics will be posted on CamberwellBusiness.com.au
✓✓ Launch Style Junction spring/summer campaign
OCTOBER ✓✓ Continue Style Junction spring/summer campaign
NOVEMBER ✓✓ Camberwell on Canvas – art works featured in shop windows in Burke Hill to support local and emerging artists which includes a prize for best piece ✓✓ Launch Christmas promotions including the annual Where’s Rudolph? competition
DECEMBER ✓✓ Continue Christmas promotions ✓✓ Camberwell Christmas Family Day
Events are FREE to Camberwell traders or $25 for non-members, unless otherwise stated. For your free tickets, please use the promotional code TRADERS when making your booking. Our final event for this year will take place on November 28. Be sure to mark it in your calendar!
THE CAMBERWELL BUSINESS CLUB The Camberwell Business Club meets every Monday (from February to December) from 1pm to 2pm sharp, with a guest speaker. It costs $25 for casual attendance or membership packages are available. Why not get out of the office and meet fellow business operators over a light lunch.
PROFESSIONAL SERVICE BUSINESSES It is difficult to keep up with new operators in the precinct, particularly those in upper levels, so please keep us informed. The CamberwellShopping.com.au website is not just for retailers - businesses can make use of it too. If your business deals directly with the public or works with other small businesses, please let us know. We remind all businesses to check out CamberwellBusiness.com.au where we post local business events held in Camberwell. If you are hosting a local seminar or event we can help promote it for free. Send info to: info@camberwellca.com.au
SHOP NEWS ACAI BROTHERS 891 BURKE RD, CAMBERWELL Acai Brothers, a superfood bar serving tasty smoothies, juices, acai bowls, raw treats and coffee, opened its Camberwell store on August 12. Be sure to pop in to say hello. EYECARE ADVANTAGE REAR, 825 BURKE RD, CAMBERWELL Optical store Eyecare Advantage has moved from The Well shopping centre to a new location. If you need to make an appointment for an eye test or need to buy new frames, visit the store at rear 825 Burke Rd (next to Choclatte). EUPHORIA CAFE AND WELLNESS CENTRE 734 BURKE RD, CAMBERWELL New to Camberwell, this centre combines a cafe that serves nourishing, healthy food and a space for clinical treatments like myotherapy, massage, pilates and a steam room. IBARE GIFTWARE 421 RIVERSDALE RD, CAMBERWELL iBare Giftware Boutique is a new store in Camberwell that offers Australian designer collections of clothing, undergarments, jewellery and handbags. KINGS AND QUEENS FISH AND CHIPS 1/555 RIVERSDALE RD, CAMBERWELL Kings & Queens Fish and Chips is a premium fish and chip shop now open in Camberwell. The store offers fresh fish, gluten free crispy battered fish and tasty salads. MOST WANTED INTERIORS 134 CAMBERWELL RD, CAMBERWELL Modern luxe meets Australian style at Most Wanted Interiors, an interior design and decoration business that is new to Camberwell. Find locallymade furniture and designer homewares. PHAT STACKS 736 BURKE RD, CAMBERWELL Phat Stacks is a restaurant that serves some of Melbourne’s best burgers and sides, and it is coming to Camberwell soon. Watch this space. PROVINCIAL HOME LIVING 505-507 RIVERSDALE ROAD, CAMBERWELL Homewares and furniture store Provincial Home Living will soon move to a new premises on Burke Rd (the old Esprit location). Stay tuned for further details on the move. SHERIDAN STUDIO 781-783 BURKE RD, CAMBERWELL Sheridan Studio is now open in Camberwell and offers cushions, throws, towels, bed linen, homewares and a range for kids and baby. SILKOH 520 RIVERSDALE RD, CAMBERWELL SILKOH, a jewellery and gift store, has recently set up shop in Riversdale Rd. Pop in to view their range of sterling silver jewellery, accessories and home decor.
COMMITTEE MEMBERS PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032
MEMBERS Chris Risteski Column Financial Solutions 9859 8214
VICE PRESIDENT Matt Walker Grill’d 9882 6211
George Keskerides Terry White Chemist 9882 6655
TREASURER Neil Earle Earle & Company 9882 0233
Ray Orr Mail Boxes Etc 9813 2200
SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707
Tim Kilham Lanyon Partners Chartered Accountants 8678 3997 Cameron Kinnane Stephens & Miller 9882 3906
If you would like to become a member of the Association or take a role on the committee contact the President to discuss.
WEEKLY MEETINGS All traders are welcome to attend our weekly meetings at Short Black Cafe (761-767 Burke Rd), held every Friday from 10am to 11am. Please join us whenever you can to discuss marketing and relevant issues over a coffee.
STAY INFORMED The trader’s association sends out monthly email newsletters with current business, news and marketing updates to ensure you stay informed about what’s going on in the precinct. If you are not receiving these emails then we either do not have your current email address or you need to check your spam filters. Please contact us if you are having any issues with receiving the email newsletter.
CONTACT US For further information regarding topics in this newsletter, please contact Kerry Daly Camberwell Centre Association Manager Lvl 1, The Well, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au