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traders’ newsletter
CAMBERW ELL TRA DE R
S AS
SOC
IATION NEWS
D QUARTER 2022 N O C SE
In this issue Marketing update Winter seasonal campaign
CamberwellShopping
Winter food campaign
camberwellshops
Shop news
camberwellshopping
A letter from the president Dear fellow traders and professionals, I hope you are getting your businesses back on track, especially with pandemic restrictions now fully lifted. It has been promising to see so many businesses operating at normal capacity again. Our improved trading situation has shown in recent retail sales figures provided by Australian Bureau of Statistics, which reached record levels in March. Sales increased 9.4 per cent compared to the same time last year and 1.6 per cent compared to the previous month. These results are great, but we are aware that challenges lie ahead, with inflation and cost of living rising, and the interest rate hike. It will put pressure on people’s budgets, but retail experts predict sales to remain robust, thanks to the high savings rates of Australians during the pandemic and ongoing potential for tourism spend to flow onto retail. This newsletter shares our marketing plans for winter, including our seasonal campaign and food promotion. There will be opportunities for you to get involved so make the most of it. Our recent CamberWELLBEING event was a success, with customers taking the ‘Wellness Trail’ to explore health and wellness
businesses. It was good to see people attending events again and so many businesses participating. We promoted this as part of our advertising on the new radio station MAGIC 1278 – they arranged ‘vox pop’ contributions from participating businesses and had a marquee at the event. This winter we’ll also advertise at the Rivoli and Balwyn cinemas. It’s a good way to show what the precinct offers in quick images, similar to the seasonal videos on our website. Please visit the Trader Portal on the camberwellshopping.com.au website – it has information to help your business, like government news, support programs and workshops. It’s also crucial you keep us updated with your contact email so you stay in the loop via our monthly updates. The traders’ association can help promote your business, reaching people outside of your database, so use the association’s leverage whenever you can. Send your specials and offers via email to: info@camberwellca.com.au Take care and stay well. Regards, Henk Kelly-Kobes President, Camberwell Centre Association
Marketing snapshot Some of our recent campaigns have included Easter, Mother’s Day, autumn, and CamberWELL-BEING. This year for Easter, we had the Easter Bunny visit Camberwell Junction to meet and greet shoppers and share some goodwill. The campaign also featured our annual competition, The Great Camberwell Easter Hunt, which invited people to find the golden eggs hidden on posters across the precinct. The campaign was supported by digital advertising, social media activity, printed posters, and online editorial. Our Mother’s Day campaign featured a competition for Marvellous Mum Awards. It gave entrants the chance to win a $500 voucher to spend in Camberwell Junction – all they had to do was tell us what Mother’s Day award they would give their mum for a chance to win. The promotion was supported by website editorial and digital advertising. We ran our annual autumn campaign to highlight new season offerings, including fashion, homewares, dining, beauty, and wellness. The campaign promoted several retail categories and adopted our refreshed branding to reinforce its association with Camberwell Junction. CamberWELL-BEING returned this year to promote our health and wellness businesses. Held on Saturday,
May 28, the day gave shoppers the chance to discover businesses along the Wellness Trail and win a share of prizes worth more than $5,800. The event was a great success and offered traders the opportunity to connect directly with prospective customers. Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell’s digital audience numbers: • More than 8,100 email addresses in our subscriber database • More than 150,400 visits to the websites over the past year • More than 8,700 followers on social media.
Winter seasonal campaign Our seasonal campaign for winter launches on June 1 and will run for three months. The campaign highlights key retail categories and things to enjoy in Camberwell Junction during the winter including new season fashion, fresh food, and staying fit and healthy. It will also share ways to embrace winter comforts as we head indoors for social activities such as dining at cafes and restaurants, enjoying local wine bars, or heading to the cinema to see a film. Look out for our branded posters, online editorial and digital ads, which adopts our new Camberwell Junction branding, incorporating the logo, colourways and distinctive design.
Camberwell Culinary Awards This year we’re hosting the Camberwell Culinary Awards, and we’re inviting food and dining traders to get involved. Cafes, restaurants and food outlets must nominate themselves for an award category which includes ‘best coffee’, ‘best lunch’, ‘best boozy beverage’ and several more. Customers will then
CamberWELL-BEING a success It was great to finally run our CamberWELL-BEING event on Saturday, May 28, having missed the last two years due to COVID. This event highlighted the health and wellness businesses in Camberwell Junction. Participants followed the Wellness Trail to explore local businesses and meet our traders. It was a good turnout on the day and many people were able to join fitness classes, sample health food, and try a medical treatment, as well as enjoy the roving entertainment. Thank you to the traders who got involved, to those who donated gifts for the tote bags, and to those who contributed to a total prize pool of almost $6,000. We have many happy winners and excellent feedback from participants already, with many looking forward to next year’s event. We hope that you will get involved in 2023 to support our growing health and wellness sector.
vote on their favourite dish or drink by entering the competition. The best part of the campaign is that it will drive customers to your business – to enter the competition, customers have to purchase a meal or drink from your business and upload a receipt as proof of purchase. The winning business will receive a plaque to display in their window. This is a great opportunity to showcase your business by engaging with the local community, while leveraging our advertising and publicity. To get involved, email Aaron: camberwell@assemblo.com
Sunday Funday for Main Streets of Australia Week To coincide with Main Streets of Australia Week, we hosted a Sunday Funday event on Sunday, May 22. We partnered with Rotary Camberwell Sunday Market to celebrate their fundraising milestone of $20 million with a fun day at the market which included live music, entertainers, face painters and giveaways. Market-goers were encouraged to venture into the broader Camberwell Junction precinct to enjoy some shopping, dining and other activities to make the most of their Sunday.
How sustainable is your business? Is your business taking steps to be more environmentally friendly? Do you have sustainable practices, eco-friendly producers, or a plastic reduction program? We want to support businesses that are being environmentally responsible. Please let
us know about any initiatives you are implementing so we can help promote it on your behalf. If you need help with implementing more sustainable practices in your business, reach out to Footprint. Footprint is an organisation that helps businesses monitor, manage, and reduce the impact their business has on the environment. Details: www.ourfootprint.com.au
Marketing calendar
Networking events
What’s coming up?
Meet other traders, professionals and community members to share ideas and issues.
JUNE
TRADER AND BUSINESS FORUMS
✓ Winter seasonal campaign launches ✓ Queen’s Birthday public holiday (June 13) ✓ End of financial year sales ✓ School holidays (June 25 – July 10)
JULY ✓ Winter food campaign ✓ School holidays (June 25 – July 10)
AUGUST ✓ Winter food campaign ✓ The Camberwell Citizen issue #14 available ✓ Father’s Day promotions begin
Our next Camberwell Business Forum will take place on Thursday, June 23. Join fellow business operators for networking and drinks from 5.30pm at La Cabra (207 Camberwell Rd). It’s free to Camberwell Junction traders to attend the event – simply use the code ‘TRADERS’ at checkout. Visit camberwellbusiness.com.au to get your tickets. The Camberwell Business Forums offer local businesses a great opportunity to meet and network. Drinks and nibbles will be provided. Guest speakers and topics for future events will be posted on camberwellbusiness.com.au. Events are FREE for Camberwell traders or $25 for nonmembers, unless otherwise stated.
THE CAMBERWELL BUSINESS CLUB The Camberwell Business Club events have returned. The club meets every Monday for lunch (from February to December), from 1pm – 2pm sharp, and features a guest speaker. It costs $25 for casual attendance or membership packages are available. It’s a great chance to get out of the (home) office and meet fellow business operators over a light lunch. Details: camberwellbusinessclub.com.au
PROFESSIONAL SERVICE BUSINESSES It is difficult to keep up with new operators in the precinct, particularly those in upper levels, so please keep us informed. The camberwellshopping.com.au website is not just for retailers — businesses can use it too. If your business deals directly with the public or works with other small businesses, please let us know. We can create a web page for you at no cost. We remind all businesses to check out camberwellbusiness.com.au, where we post local business events held in Camberwell. If you are hosting a local seminar or event, we can also help promote it for free. Send info to: info@camberwellca.com.au
TRADER PORTAL Please see our Trader Portal tab on the website for helpful advice for rent negotiations, mediation, business and mental health support programmes available to you. camberwellshopping.com.au/cca-association-news
Shop news Catch up with new businesses, store moves and other news. 99 NAILS AND BEAUTY 901 Burke Rd
New to Camberwell Junction, 99 Nails and Beauty is a nail salon that offers a range of services including nail extensions, acrylic nails, dip powder nails, SNS nails, nail art, pedicures, manicures, waxing and tinting.
GREAT EARTH 640 Burke Rd
Health store Great Earth has relocated to a new premises across the road, and can now be found at 640 Burke Rd. Pop in to find all your favourite health items including superfoods, vitamins, supplements, sports nutrition, natural skincare and more.
HEALTH WITH HIM ACUPUNCTURE CLINIC Level 1, Suite 10, 493 Riversdale Rd
At Health with Him Acupuncture Clinic, they provide acupuncture, herbal medicine service, diet and lifestyle advice. They also treat the following conditions: pain management, stress management, mental health, women’s health, indigestion, IBS, chronic cough, hay fever, general wellbeing, and chronic fatigue.
OCCHIO EYEWEAR 843 Burke Rd
Occhio Eyewear, a unique Melbourne based eyewear fashion house, with full optometry services, has opened in Camberwell Junction.
COMMITTEE MEMBERS PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032 VICE PRESIDENT Ray Orr Mail Boxes Etc 9813 2200 TREASURER Daniel Piciocco Aintree Group 9851 7933 SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707
MEMBERS Wayne Chen The Gift Bargain Store 0433 159 949 Natalie Daw Helloworld Travel Camberwell 9963 1280 Neil Earle Earle & Company 9882 0233 George Keskerides Terry White Chemist 9882 6655 Chris Risteski Column Financial Solutions 9859 8214
If you would like to become a member of the association or take a role on the committee contact the president to discuss.
SUPPORT FOR TRADERS All traders are welcome to contact precinct manager Kerry Daly to discuss any marketing or relevant issues. Call (03) 9813 4190 or email kdaly@ camberwellca.com.au
MOE & CO.
Shop T4, Camberwell Place, 793 Burke Rd MOE & Co. Australia’s largest chain of family salons is now in Camberwell Junction. Specialising in all things hair, whether it’s a cut, colour or a style for all members of the family. Visit their new salon in the Camberwell Place laneway, no appointments necessary.
NUMBERNINE BARBERHOOD 907 Burke Rd
Numbernine Barberhood recently opened in Camberwell Junction and offers barbershop services including fade haircuts. To book an appointment call 0403 190 047.
REX ESPRESSO
STAY INFORMED The trader’s association sends out monthly email newsletters with current business, news and marketing updates to ensure you stay informed about what’s going on in the precinct. If you are not receiving these emails then we either do not have your current email address or you need to check your spam filters. Please contact us if you are having any issues with receiving the email newsletter.
Camberwell Place laneway, 793 Burke Rd
CONTACT US
Rex Espresso has opened a coffee kiosk to bring coffee and small bites to eat to those on the go. Find the kiosk located in the laneway that connects Burke Rd to Camberwell Place shopping centre.
For further information regarding topics in this newsletter, please contact Kerry Daly Camberwell Centre Association Manager Lvl 1, Camberwell Place, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au
