trader’s newsletter CAMBERWELL TRADERS ASSOCIATION NEWS
CamberwellShopping camberwellshops CamberwellShoppingAU
WINTER 2016
IN THIS ISSUE Dine In Dine Out - Camberwell Food Month Get Your Trader News Online
CamberwellShops
Camberwell Business Event - August 23
camberwellshopping
2016 Marketing Calendar
From the President Dear fellow traders & professionals, The weather is bitter this month, so we shouldn’t be surprised that it will be a bit quiet on the strip. The bleak weather makes the area look a bit dreary and the empty stores look worse. We seem to be seeing the old two steps forward, one step back in vacancies however, the good news is that more are coming in and the new retailers are creating interesting new businesses that also look great. It is surprising that the prime area still has vacancies but these are large tenancies that will need to attract the big brands. Landlords seem to be getting the message that the rents need to be reduced to suit today’s market, so that is positive. Office rents are also falling in line with that. The VicRoads building has been fully leased now, as well as the old Shell head-offices, so this will help with more weekday traffic. Planning applications for more apartments near the junction have come in and
some of the apartments on Camberwell Rd have been completed with people moving in. The massive Camberwell Village [on the old Bilia Volvo site] will commence building soon. More residents nearby will add to the vibrancy of the area, particularly at weekends, so we continue to be confident of Camberwell’s business potential. We are looking forward to our major food event DIDO (Dine In Dine Out) coming up soon. As you can see in the event newspaper enclosed , it is going to be bigger, broader and busier than ever so make sure you take up the opportunities to promote your business and join in the fun. Regards, Henk Kelly-Kobes President, Camberwell Centre Association
Digital Marketing Update The Camberwell Shopping audience continues to grow, with increased users across our website, social media platforms and email database. Digital activity remains a key low-cost marketing activity in our mix and continues to yield excellent results for the association. Our new website has delivered hundreds of direct enquiries to traders from customers, many of whom don’t have a strong web presence of their own, and has also offered a platform for sharing your local special offers and promotions each month.
Our local community news stories and trader profiles continue to be extremely popular content on our website. ✓✓ Almost 3,500 email addresses in our subscriber database ✓✓ Over 60,000 unique visitors to our websites this year alone (10,000 a month on average) ✓✓ Over 4,500 followers across social media. Send us your offers and stories: kdaly@camberwellcentre.com.au
Get the latest trader news on your phone, tablet or computer View digital versions of these newsletters and get the latest news and events for traders on our website. Visit: CamberwellShopping.com.au/cca-association-news
Be Part Of The Taste Trail Throughout August, cafes and restaurants in the Camberwell shopping precinct can display Taste Trail posters in their windows to promote a special offer as part of Dine In Dine Out. Customers will look out for the posters as a way to try Dine In Dine Out specialities and to experience the variety on offer in Camberwell. They can then share their foodie highlights discovered on the Taste Trail for their chance to win a $500 shopping voucher.
Dine In Dine Out: August 6, 2016 The Camberwell traders will put on a community food fiesta on Saturday, August 6 to showcase the range of restaurants, cafes and fresh food stores on offer in the Camberwell precinct. Join us for free family fun, food tastings, pop-up parks and a chance to win a $500 Camberwell gift card in the Taste Trail promotion. Don’t forget to put the date in your diary!
How can you get involved?
Any food shop can get involved in the Taste Trail by offering something special during the month of August. Some ideas for offers may include:
✓✓ Buy one, get one free ✓✓ Buy one, get the second item at half price ✓✓ A meal deal (E.g. cake and coffee for $7) ✓✓ Buy a meal, get another product free (E.g. buy a main meal, get a glass of wine for free) ✓✓ Happy hours (E.g. meals are available at special rates during set hours) ✓✓ Deals available on specific days of the week (E.g. Markdown Mondays, Cheap Tuesdays, Sunday Savers etc) To get involved, please contact Kerry Daly via email: kdaly@camberwellca.com.au
If you run a food business in Camberwell this is an excellent opportunity to capitalise on activities and promotions that will take place in August. You can create your own food-related event or promotion in-store to be part of the food month which will be complimented by Dine In Dine Out’s major advertising efforts. This event is designed to bring more people to Camberwell to experience and enjoy food and is an easy way for you to make the most it.
What are you going to do? Here are some suggestions: ✓✓ Food and wine/beer matching menu ✓✓ Degustation menu ✓✓ Themed dinner – e.g. pasta night/ paella/ seafood/fancy dress ✓✓ Entertainment – offer music or belly dancing at your eatery ✓✓ Fixed price dinner or lunch – for the month of August, on set days or times etc ✓✓ Special guest – feature a chef, sommelier or author at your business ✓✓ Sales offer – sell a particular product, dish or meal deal at a special rate in August.
Winners Are Grinners Congratulations to all our 2016 competition winners: Chris McNeilage, Nat Wilcock (pictured), Clare Somers and Keith Graham. They each won vouchers to spend in the Camberwell Shopping precinct.
Camberwell Business Event: August 23
Through The Lens Explore more than 100 photographic images on display along both sides of Camberwell Junction until July 31.
Well known local business advisor and independent LinkedIn specialist, Sue Ellson presents her third book ‘120 Ways To Market Your Business Hyper Locally’. Join us at Lanyon Partners in Camberwell where Sue will provide practical tips and techniques from her book that you can easily implement in your business today. Tickets are $25 for the public, but are free for traders and include refreshments and drinks.
Each year the exhibition unites the exciting work of members of the Camberwell Camera Club with the unique and diverse shops and businesses of Camberwell Junction through the collaborative support of the Camberwell Trader’s Association.
For phone bookings or other enquiries, please contact Mary Tan, Plan Ahead Events Camberwell
The theme for 2016’s exhibition is “Melbourne Moments”. Whether the image is taken at an iconic Melbourne location (Luna Park, Flinders St Station) or during a private family moment, this exhibition aims to share a collection of moments that together give an insight into what life is like in this wonderful city.
Visit CamberwellBusiness.com.au to secure your tickets
Ph: 0411 231 198 Email: camberwell@PlanAheadEvents.com.au
Our thanks to Lanyon Partners for providing a venue. Door and speaker’s gift sponsored by Dymocks Camberwell.
Camberwell is working closely with The Camberwell Camera Club to support businesses in the junction.
Have Your Say Provide your feedback to the local council for the Draft Economic Development and Tourism Strategy. The draft strategy is a five-year plan to foster prosperity by facilitating business development and growth. It provides a blueprint for enhancing the vibrancy and sustainability of the local economy and its influence on the liveability of Boroondara. Complete Boroondara’s short survey on their website to add your feedback to their planning across tourism and shopping precincts in the local area. Visit Boroondara’s website to have your say, submissions close July 29: boroondara.vic.gov.au
Small Business BIG Marketing The Small Business Festival Victoria’s premier event, Small Business BIG Marketing is your ticket to helping your business grow. This half-day event is dedicated to improving marketing practice across the small business sector and is a must for all small business owners and operators in Victoria. Date: Thursday August, 11 2016 Time: 7.45am to 1.00pm Where: The Melbourne Convention and Exhibition Centre Details: http://www.business.vic.gov.au/festival
Marketing Calendar
Networking Events
What’s happening this year?
Meet other traders, professionals and community members to share ideas and issues.
AUGUST
✓✓ Dine In Dine Out 2016 – our ‘food month’ celebrates restaurants, cafes, eateries and fresh food across the Camberwell shopping precinct. The main event day will take place on August 6. ✓✓ Aug 28: 40th anniversary of the Camberwell Sunday Market - supported by additional PR and radio advertising so should be a big day. SEPTEMBER
✓✓ Father’s Day promotion. ✓✓ Fashion, hair and beauty stores submit their new season images for StyleJunction.com.au ✓✓ Spring school holiday activities and entertainment in The Well. OCTOBER
✓✓ Fashion and beauty for spring/summer 2016 - online promotion at StyleJunction. com.au including style articles, lookbooks and a competition to win $1000 to spend in Camberwell. ✓✓ Shop Local campaign to remind locals to support their local businesses if they want to have them in the future. NOVEMBER
✓✓ Camberwell on Canvas – art works featured in shop windows to support local and emerging artists which includes a prize for best piece. ✓✓ Launch Christmas promotions including the annual Where’s Rudolph? competition. DECEMBER
✓✓ Continue Christmas promotions. ✓✓ Camberwell Christmas Family Day on Saturday, December 17.
Advertising To support our activities we continue to advertise with Leader, The Weekly Review Magazine and Smooth FM Radio. We’ve also taken advertising in tourist publications, including a Chinese edition.
Supporting Our Local Community We continue to sponsor the school holiday events held in The Well each holidays and music for the Camberwell Fresh Food Market’s Community Day events.
Trader And Business Forums People can’t stop talking about our Google Apps event at Juno & May with George Oosthuizen. Be sure to get down to our next event on Local Marketing. Guest speakers and topics will be posted on CamberwellBusiness.com.au FREE to Camberwell traders (use the code ‘trader’ when buying online) or $20 for non-members. Events this year will take place on the following dates. Mark them on your calendar:
✓✓ August 23 - Hyper local marketing ✓✓ November 29
Camberwell Business Club The Camberwell Business Club meets every Monday (from February to December) from 1pm to 2pm sharp, with a guest speaker. $25 for casual attendance or membership packages are available. Why not get out of the office and meet fellow business operators over a light lunch?
Professional Service Businesses It is difficult to keep up with new operators in the precinct, particularly those in upper levels, so please keep us informed. The CamberwellShopping.com.au website is not just for retailers. If your business deals directly with the public or works with other small business, please let us know. We remind all businesses to check out CamberwellBusiness.com.au where we post local business events held in Camberwell. If you are hosting a local seminar or networking event we can help promote it for free.
Shop News The latest news from retailers, service providers and businesses in Camberwell shopping precinct. BEYOND’S HOMEWARES 618 Burke Rd, Camberwell A new homewares store specialising in affordable home decor items including glassware, tableware, lighting and other accessories is now open at 618 Burke Rd. BLUE ILLUSION 745 Burke Rd, Camberwell Discover your style with Blue Illusion’s stylist Meryl Ellis. She can help you create a great look for special occasions, travel or the new season, saving you time and money. Meryl runs personal styling consultations, group styling workshops and fundraisers. To book, phone 9882 3238. JESSICA DEWAR YOGA Level 1, 199 Camberwell Rd, Camberwell A new yoga studio, located opposite the Rivoli Cinemas, is now open. Studio founder Jessica Dewar has studied yoga in India and teaches Hatha, Mysore Style, Ashtanga and Restorative yoga. She offers private sessions and group classes. LITTLE PONY CAFE 239 Camberwell Rd, Camberwell This new cafe has recently opened in Camberwell, opposite the Rivoli Cinemas. It is open from 7am on weekdays and from 8am on weekends – perfect for your early morning coffee fix. The cafe offers single origin, batch brews and Proud Mary coffee. SALSA’S FRESH MEX GRILL Shop 1-5, 600-606 Burke Rd, Camberwell This much-loved Mexican food outlet in Camberwell has undergone a makeover. Customers will be able to enjoy a new-look store and fresh menu. STA TRAVEL 558 Burke Rd, Camberwell The travel agency has moved further up the hill to 558 Burke Rd, just near Georges. Pop in to see the new store and ask about STA’s travel evenings with guest speakers, special offers and how you can get $50 off your next holiday. URBAN CHOICE BY PETER SHEPPARD 626 Burke Rd, Camberwell A shoe shop that offers comfortable and stylish footwear is now trading at 626 Burke Rd. The store stocks a range of European brands including Paul Green, Hispanitas, Pas de Rouge, Waldlaufer, Hassia and more.
Committee Members PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032 VICE PRESIDENT Matt Walker Grill’d 9882 6211 TREASURER Neil Earle Earle & Company 9882 0233 SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707 MEMBERS Chris Risteski Column Financial Solutions 9859 8214 George Keskerides Terry White Chemist 9882 6655 Ray Orr Mail Boxes Etc 9813 2200 Tim Kilham Lanyon Partners Chartered Accountants 8678 3997 If you would like to become a member of the Association or take a role on the committee contact the President to discuss.
Weekly Meetings All traders are welcome to attend our weekly meetings at Short Black Cafe (761-767 Burke Road), held every Friday from 10am to 11am. Please join us whenever you can to discuss marketing and relevant issues, over a coffee.
Contact Us For further information regarding topics in this newsletter, please contact Kerry Daly Camberwell Centre Association Manager Lvl 1, The Well, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au