Calgary Petroleum Club Connections Magazine

GEORGE CANYON

Don’t miss the CPC 2024 Stampede concert on July 12!

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CPC member Kiren Singh transformed her finance expertise into Haskalife, a venture highlighting the health benefits of haskap berries through innovative, locally-sourced products.

Page 14

Diving into the multifaceted world of Calgary Petroleum Club member and realtor, Lyle Peterman, we unravel his unique contributions and deep-seated involvement within the community.

Page 24

Meet the Calgary Petroleum club’s new Bar Manager

Learn about your new BOOM rewards program

NEW SPRING MENU!

Check out the latest menu selections from Chef Joana

Meet Kim Hayden, host of CPC’s Back to Business podcast

PRESIDENT’S MESSAGE

To all Calgary Petroleum Club Members, It is my sincere pleasure to be your Incoming President of the Calgary Petroleum Club for the 2024-2025 fiscal year. I would like to thank Past President Mona Jasinski for her excellence in navigating the past year as we celebrated our 75th anniversary. It was a busy year and one of continued growth in the Calgary economy and Mona’s leadership resulted in the rebuilding of a strong membership base. My thanks also to my fellow Governors, who participated on the Club’s Committees. Each Governor volunteered countless hours of their time and it is greatly appreciated.

I have been an active member of the Club for many years and value the sense of community we have built here, from social engagements to being the premier club for business in Calgary. The Club appreciates each and every member and seeks to provide strong value for your membership dollars. This includes preferred pricing with retail and service providers, access to hundreds of reciprocal Clubs worldwide, member and guest networking events, complimentary spousal membership and the addition of the rewards program that was recently rolled out. Of course, a sense of belonging to something special like the CPC, has an intrinsic value and history in our city, some of which we have captured in our Pioneer Room, honouring many of the city’s iconic business leaders and legacy families of our Club.

Membership in the Club continues to strengthen and we are especially proud of the ‘Future Leaders’ educational program we are offering at no cost to our Young Professional members. This valuable program is dedicated to nurturing the next generation of leaders in Calgary and is a testament to our long-standing commitment to Young Professionals.

This year, we will be investing in some very important areas of the Club. There will be a much-needed upgrade of our Club’s technology including updates to our audio-visual equipment that our members use daily. The Club recognized the need for new dining chairs, so keep your eye out in the Fall for a refreshed look in our Renfrew Lounge. We will also be resurfacing the main floor kitchen, and the dance floors in both the McMurray and Devonian Rooms during our Summer Club closure August 26th till September 3rd. These are all important updates and have been selected and budgeted for carefully. The Board of Governors and Management, take the stewardship of the Club’s finances very seriously and thank you for your continued confidence.

I, along with my family, enjoy the Club’s events and look forward to the exciting lineup this year. Our Stampede 2024, includes our George Canyon concert on July 12th. We anticipate a sold-out dance floor! Management has worked hard to plan engaging events for you and your family and friends to enjoy. I hope to see you at the Club soon and look forward to engaging with our members.

Warm regards, David Langlois

MEMBER NEWS

Welcome, Matt Doherty

Dear Members of the Calgary Petroleum Club, It is with great pleasure and enthusiasm that I step into the role of Bar Manager, ready to bring a new level of excellence to your Club experience. As we embark on this journey together, allow me to introduce myself.

With over two decades of experience in the service industry, I’ve cultivated a passion for creating unforgettable moments through the art of mixology and entertainment. My journey began right here in Calgary, where I honed my craft in restaurants, bars, venues, and nightclubs across the city. Each establishment served as a classroom, teaching me the intricacies of hospitality and the importance of attention to detail.

Throughout my career, I’ve had the privilege of wearing many hats – from cook to server to bartender to manager, each role has provided valuable insights into the dynamics of a successful operation. It’s this multifaceted experience that I bring to the Calgary Petroleum Club, ensuring that every aspect of our bar service exceeds your expectations.

But my journey doesn’t stop at the bar counter. As a Juno-nominated musician, I’ve had the opportunity to immerse myself in Calgary’s vibrant entertainment scene, collaborating with local artists and venues to bring music to life. This unique perspective has taught me the importance of ambiance and atmosphere, elements that I’m eager to infuse into our Club experience.

At the heart of my approach lies a commitment to innovation and creativity. Crafting cocktails isn’t just about mixing ingredients – it’s about telling a story, evoking emotions, and creating memories. Whether you’re craving a classic Old Fashioned or a bespoke creation tailored to your tastes, rest assured that each sip will be a journey of flavour and delight.

But above all else, I believe in the power of community. The Calgary Petroleum Club is more than just a place to gather – it’s a family, united by a shared

passion for excellence and camaraderie. As your new Bar Manager, I’m dedicated to fostering this sense of belonging, creating spaces where members can connect, unwind, and celebrate life’s moments together.

In the coming months, you can expect a lineup of exciting events and offerings, from spirit and wine tastings to cocktail masterclasses and live music nights. But more than anything, you can expect a warm smile, a listening ear, and a commitment to making your experience at the Calgary Petroleum Club truly exceptional.

I’m thrilled to embark on this journey with you, and I look forward to raising a glass to many memorable moments ahead.

Cheers, Matt Doherty Bar Manager, Calgary Petroleum Club

Calgary Petroleum Club Introduces BOOM Rewards: A New Way

to Save!

As a valued member of the Calgary Petroleum Club, you now have an exciting opportunity to amplify the value of your membership with our newest offering: BOOM Rewards! Designed exclusively for our club members, BOOM Rewards provides a robust platform to access a plethora of exclusive deals, both locally and online, ensuring that every aspect of your lifestyle is enhanced.

Why Activate Your BOOM Rewards?

BOOM Rewards isn’t just another rewards program; it’s your gateway to substantial savings and exceptional deals tailored specifically to your needs. Here’s why you should activate your BOOM Rewards today: Exclusive Savings: With BOOM Rewards, you unlock access to a wide array of deals that are not available to the general public. Whether you are buying everyday items or making significant purchases, your membership ensures you get the best possible price.

• Local and Online Offers: Embrace the convenience of saving both in-store and online. Our partnerships with local businesses and major online retailers mean your savings journey doesn’t have to wait — it travels with you, wherever you go.

• Travel Benefits: Planning a trip? See how BOOM Brands can help streamline your travel needs. From discounted travel bookings to exclusive leisure activities, your journey will be both economical and luxurious.

• Easy Activation: Activating your BOOM Rewards is a breeze! Visit boomgroup.com today and start saving immediately. It’s straightforward — activate now, and start seeing the benefits today.

WINE CLUB & SUBSCRIPTIONS

BI-MONTHLY 6 PACK SUBSCRIPTION

Curated by Sommelier Luis Elias Obregon, this subscription delivers a diverse assortment of wines every two months, including sparkling, white, rosé, red, dessert, and fortified options. Ideal for those eager to explore high-quality, artisanal wines without the long wait, each selection comes with detailed wine descriptions and pairing suggestions, enhancing your dining experiences at home.

CPC WINE COLLECTOR’S CLUB

This club provides members access to exclusive, hard-to-find wines at advantageous prices. Hand-selected by Sommelier Luis Elias Obregon, these collectible wines are offered at cost plus value, allowing you to enrich your cellar without committing to large quantities. Availability and quantities are tailored to member interest and provincial offerings, ensuring equitable access to these premium wines.

INTERESTED? CONTACT OUR SOMMELIER

Email: somm@calpeteclub.com and provide your name, member number, phone number, email, and which subscription you would like to sign up for.

NEW SPRING MENU!

Executive Chef Joana Astudillo and her team have crafted an array of new dishes for your dining pleasure. Discover fresh options on the updated breakfast, lunch, and dinner menus, all designed to delight your palate.

Sample these culinary innovations and make plans to join us for the special Prix Fixe dinners—a showcase of the chef’s finest creations. For specific dates and more details, please check our entertainment guide.

Don’t miss this exceptional dining experience!

Below: Breakfast Avocado Toast. Right, top to bottom: Orange Mousse, Gem Wedge Salad, Kale Salad.

Harnessing Nature’s Power: The Journey of Haskalife and the Remarkable Haskap Berry

Passion stands at the heart of all successful ventures, fueling innovation and enhancing the drive to create something impactful. For Kiren Singh, a seasoned finance guru turned health-food entrepreneur, the potent combination of passion, innovation, and a desire to make an impact sparked the inception of Haskalife, a thriving venture focusing on the remarkable health benefits of haskap berries.

Embracing a detour from her impressive 30-year career in corporate finance, Kiren Singh’s entrepreneurial quest highlights her transformative journey from the energy industry to the agriprocessing landscape in Alberta. The pivot, as unanticipated as it might have been, represents the marriage of her corporate prowess and an enduring fascination with agriculture seeded in her upbringing.

“Diversifying one’s expertise isn’t merely about embracing a novel challenge; it’s about tapping into diversified streams to generate a broader societal impact. Haskalife isn’t just an enterprise, it’s a solution.”, Kiren affirms.

With Haskalife, Kiren is capitalizing on an under recognized bounty of Alberta – the potent haskap berry. Before embarking on her

entrepreneurial journey, she explored her new-found “elixir of life,” discovering an extensive array of health benefits attributed to these berries, mainly centred around their unique properties and bioactive compounds recognized for their exceptional antioxidant and anti-inflammatory properties.

The company’s key offerings, available in single-ingredient pure juice super shot and powder packs, bear the nutritional goodness of haskap berries. These include:

• High-nutrient density, elevating their status to a ‘superfruit’

• Potent antioxidant capacity due to their high anthocyanin concentrations

• Delicious flavour profile –uncommon amongst high anthocyanin fruit

• Health and performance benefits supported by clinical studies

Through Haskalife, Kiren aspires to make this superfruit accessible and contribute to health awareness while leveraging the abundant agricultural opportunities inherent to Alberta. While still ongoing, this journey exemplifies how entrepreneurial passion can transcend traditional boundaries, fostering valuable innovations to promote health, wellness, and community spirit.

On a mission to bring the incredible potential of haskap berries to the forefront, Kiren’s diligent research and development efforts are truly noteworthy. After learning about the berries’ resilience and nutritional profile, she dove deep into the scientific literature to further understand and harness their health benefits. She engaged the expert scientists at Alberta’s Bio Processing and Innovation Centre (BPIC) and Food Processing and Development Centre (FPDC) to both measure the phyto-compounds in the haskap berry varietals, and develop food safe products without the use of chemicals, additives, or preservatives.

Central to Kiren’s focus is the phytochemical anthocyanin, a type of flavonoid responsible for the berry’s vibrant colours and promising medicinal properties. Notably, the berry packs in four to six times more anthocyanins than a blueberry, ranking it among some of the highest sources known to food science.

Beyond the berry’s impressive anthocyanin profile, Kiren’s commitment to retaining its nutritional integrity throughout the processing stage is critical to Haskalife’s approach. She researched, tested and adopted processing technologies that retain maximum nutritional value and preserve the taste of fresh berries. Opting for High Pressure Processing (HPP) and freeze-drying technologies, Kiren has ensured

that the final products – whether it’s a stick pack of berry powder or a super shot of the juice – contain the pure, unadulterated essence of the haskap berry. This single-ingredient formulation sets Haskalife apart in a market filled with overly processed and artificially infused food products.

In moving forward with her vision, Kiren partnered with the largest haskap grower in Alberta with a state-of-the-art dedicated haskap berry processing facility right on their farm. This strategic alliance with Prairie Hill Farms has facilitated world-scale commercial production and perpetuated a communitydriven aim of bolstering Alberta’s agri-processing sector.

Despite coming from an energy background, Kiren’s foray into the local agricultural landscape underlines the power of passion, curiosity, and determination. By honouring the provincial farming community’s hard work and recognizing the unexploited potential of haskap berry, she has managed to create an innovative and health-focused product line that simultaneously supports local farmers and champions Alberta’s agricultural capabilities.

Given the proven high nutritional value, health benefits and delicious flavour profile of the haskap berry, Kiren has introduced an exciting, homegrown superfruit to the market. With extremely high levels of phenolics, anthocyanins, vitamin C, and other antioxidants, this ‘elixir of life’ stands distinct among other widely popular fruits.

What started as mere curiosity and noble intentions has grown into a full-fledged entrepreneurship journey that has been remarkably transformative and fulfilling for Kiren. Haskalife not only represents a collection of products but also

a testament to the resilience, wisdom, and entrepreneurial spirit of business leaders in Calgary and beyond.

Kiren’s journey with Haskalife also inspires others keen to venture into entrepreneurship, especially within the agricultural sector. Her foray into a new industry, her tireless efforts in learning about the haskap berry, her private and public sector partnerships, and her determination to bring a highquality, health-centred product to market underscore her message that, with passion and persistence, anyone can make a significant impact in Alberta’s diverse business landscape.

You can catch Kiren Singh’s full interview on Calgary Petroleum Club’s Back to Business podcast.

Kiren Singh, CFA, MBA, ICD.D., a visionary entrepreneur, turned her passion for agriculture into a groundbreaking venture known as Haskalife. Armed with 30 years of corporate experience, she skilfully navigated the transition from the energy industry to agroprocessing. Singh devoted herself to researching and harnessing the remarkable health properties of the Haskap Berry, leading to the creation of healthfocused products. Visit haskalife.ca

CP C SPRING EVENTS

Meet Kim Hayden: Mastering the Art of Connection Through Podcasting

In the real estate world , success is often measured by transactions completed, homes sold, and dollars earned. However, for Kim Hayden, an accomplished real estate agent and the engaging host of the Calgary Petroleum Club’s Back to Business Podcast, these metrics merely scratch the surface of her achievements. Kim’s story is one of resilience and community impact, highlighted by over 1,500 successful real estate transactions that have shaped her career and the landscape of Calgary’s real estate market.

Kim’s journey began in Wichita, Kansas, from where she relocated to Calgary, setting the stage for a remarkable career in real estate. From humble beginnings in a trailer park to the bright lights of Vegas and now family-living in suburban Canada, Kim’s life experiences have given her a rich tapestry of knowledge. As a newcomer to the industry, Kim brought a fresh perspective, focusing on the core values of community service and relationshipbuilding. This unique approach made her one of Calgary’s top realtors and a beloved figure within the communities she serves.

Her commitment to her clients and community is mirrored in her role as the Calgary Petroleum Club’s Back to Business Podcast host. Here, Kim combines her real estate savvy with her natural charisma to deliver an informative and engaging podcast. The podcast provided key business insights and industry trends and elevated the Calgary Petroleum Club’s brand, positioning it as a central resource for business knowledge and networking.

In addition to her podcasting endeavours, Kim is the founder of Resilient New Media, a branded content studio. The studio specializes in podcast and podguest booking, planning, production, promotion, branded content creation and marketing. Through Resilient New Media, Kim has harnessed the potential of podcasting to enhance brand visibility and engage with audiences on a more personal and impactful level.

Kim explains the power of podcasting, stating, “Podcasting is an incredible platform for authors, coaches, realtors, entrepreneurs, and individuals to amplify their voice and elevate their brand. It’s about more than just sharing content; it’s about creating a space where you can truly connect with your audience and establish your authority in a meaningful way. This personal touch increases visibility and solidifies your reputation as a leader in your field.”

The power of podcasting lies in its ability to forge a deep connection between the speaker and the audience. Strategic use of podcasts can transform them from niche platforms into major media powerhouses, significantly boosting brand awareness and authority.

Through her work with the Calgary Petroleum Club and Resilient New Media, Kim has shown that a well-told story can resonate deeply with an audience. It can align perfectly with a brand’s mission while offering unique, engaging content that captures the listener’s attention. Storytelling marketing can indeed wield notable benefits.

Kim adds, “In today’s digital landscape, being heard is just as important as being seen. Podcasts provide professionals

with a unique opportunity to narrate their stories and share their insights, enhancing their credibility and reach. Podcasting is not just a tool—it’s an essential strategy to engage with a much larger, global audience, showcasing their expertise on a personal and impactful level.”

Kim Hayden’s insights offer a glimpse into the world of strategic branding and business growth through podcasting. Kim’s perspectives provide muchneeded guidance for those interested in exploring podcasting as hosts or guests or those curious about using podcasts for their business strategy or for enhancing their personal brand.

For Kim, developing a personal brand is not an option; it’s a necessity. A personal brand allows you to control your narrative, letting you decide how the world perceives you. It highlights your unique strengths, values, and story. According to Kim, if you don’t define your personal brand, someone else will do it for you, or worse, you might become invisible in the crowded global marketplace.

One valuable tip Kim offers for building a personal brand is LinkedIn’s important role. “In today’s digital world, a LinkedIn account is as essential as a business card. Not only does it act as a professional portfolio, but it also serves as a platform to network with peers and potential clients,“ she says.

However, more than just having a LinkedIn account is required. Kim emphasizes that content is the critical factor separating a successful personal brand from the masses. “Content is king,” she says. Your content should reflect your values, expertise, and vision, and it should do it consistently. The content you create and share

shapes your personal brand and positions you as an authority in your field.

As Kim has proven, a successful brand is built on the foundation of a powerful story and nurtured through active, consistent engagement with the community. Whether you’re stepping into a new industry as she did many years ago or looking to cement your position in your field, following Kim’s advice on building a personal brand can guide you on your path to success.

Discover valuable insights and engaging discussions on the Calgary Petroleum Club’s Back to Business Podcast.

Kim Hayden is an award-winning realtor and seasoned media professional based in Calgary. With over 24 years of experience in real estate, Kim is renowned for her expertise, community engagement, and resilience. She hosts the Calgary Petroleum Club’s Back to Business Podcast and is the founder of Resilient New Media. Kim inspires through her storytelling and dedication to empowering women in business. She helps people leverage the power of podcasting and content creation to develop their personal brands and connect with wider audiences. Visit resilientnewmedia.com

BACK TO BUSINESS

Building Connections and Hitting High Notes: A Candid Interview with Lyle Peterman

A city renowned for its energy, Calgary is also a vibrant centre for community engagement, sport, and culture. At the heart of this enigmatic city lies a thriving spirit, a passion that extends beyond the hustle and bustle. Weaving through Calgary’s economic fabric is a youthful zest brought to life in the charismatic persona of Lyle Peterman.

A second-generation Albertan, an ardent advocate for community involvement, and a realtor with an inexhaustible passion for local music and hockey, Peterman’s multifaceted narrative embodies Calgary’s diverse potentialities.

In an inspiring interview on the Back to Business Podcast, Peterman shared insights into the person behind the professional, illuminating the drive that fuels his various roles—from hockey team announcer to event organizer and real estate professional. His story is emblematic of Calgary’s entrepreneurial spirit, broadening horizons based on the strength of relationships and community involvement.

“I was taught young that the importance of community is there. So, if you want something done, you must build it. If you want a group around you, you got to go out there and find the people,” Peterman reflects on his roots and the values instilled in him by his parents.

The foundation for Peterman’s eclectic interest was laid by his parents, who were deeply involved in community service. His mother was notably the youngest student trustee at 19 years old, a testament to her commitment to making a difference. This bedrock of community involvement has driven Peterman’s pursuits, imbuing him with the drive and determination that has fuelled his remarkable journey.

When Peterman moved to Calgary seven years ago, he brought with him these same principles and has since emerged as an influential figure in his adopted city. His professional outlet as a realtor with Charles Real Estate showcases his love for the city and its real estate potential. However, his involvement continues beyond there.

Specializing particularly as a rural expert, Peterman not only deals with residential properties within Calgary but also extends his real estate expertise to rural areas. Understanding the diverse needs of his clients, Peterman has made a name for himself in Calgary’s real estate landscape by helping clients

Public Address (PA) announcer for The Calgary Wranglers. This new hockey team came into its own in Calgary. Peterman’s voice-over for goals, penalties, and intros adds an extra layer of engagement for the audience, exhibiting another of his many talents and commitments to Calgary.

His tireless pursuits do not end with hockey; Peterman and his husband, Morgan Melnyk, founded “A Not So Silent Night,” a fundraising initiative based around a seasonal gala dinner and concert. Through this annual event, they have successfully gathered the Calgarian community to contribute to local causes, highlighting a new charity each year.

“I was taught young that the importance of community is there. So, if you want something done, you must build it. If you want a group around you, you got to go out there and find the people,”

transition smoothly, whether within Calgary’s city boundaries or the picturesque outskirts.

In addition to his prolific realtor venture, Peterman also represents Alberta’s promising younger generation involved in various aspects of Calgarian society. Serving as a Director on the Board of the Calgary Canucks of the Alberta Junior Hockey League, he pushes for community development through sports involvement, thus perpetuating his ethos of community service and youth empowerment.

Aside from his apparent passion for real estate and sports, Peterman has shown another facet of his dynamic personality through his role as the

Through these diverse engagements, Peterman paints a vivid picture of Calgary’s vibrant society. His relentless pursuit of community service, active involvement in the local sports scene, tireless contributions to the real estate market, and part in establishing Calgary as a dynamic hub of philanthropy narrate his immersive experience as an integral part of this city.

Overall, Peterman’s multifaceted contributions to Calgary and its community and his forwardthinking approach to his profession encapsulate the strengths of the city’s young generation – resourceful, innovative, and community-minded.

Lyle Peterman is a shining example of Calgary’s dynamic next generation. His transformative work within the real estate field and his unwavering commitment to community involvement symbolize the city’s innovative spirit. Furthermore, his deep-

seated passion for local music and hockey highlights Calgary’s vibrant and diverse cultural landscape. Peterman’s approach and achievements undeniably offer valuable insights for young professionals and everyone in the city. As Calgary continues to grow and evolve, it’s clear that the contributions of driven individuals like Peterman are integral to this upward trajectory. His story is a testament to the importance and power of community, authenticity, and an unwavering commitment to one’s city.

You can hear Lyle Peterman’s full interview on CPC’s Back to Business podcast. Save the date! A Not So Silent Night 2024 will be held on December 5, at the Club with tickets on sale this October.

Lyle Peterman, a passionate second-generation Albertan, is making substantial contributions to Calgary’s community development and real estate industry. He has proven adept at intertwining his profession as a realtor with his love for hockey and local music. Known for his knack for building relationships and detailed attention, Lyle volunteers extensively within the community. His dedication is evident in his commitment to the Calgary Petroleum Club and his tenure as the PA announcer for the Calgary Wranglers. Visit lylepeterman.com

Your CPC Membership offers more than ever before! Take advantage of the savings and offers from these preferred partners and SAVE on hotes, fitness, grooming, travel and more!

We ask all club members to please email a recent headshot of yourself to: memberships@calpeteclub.com so that we can add this to your electronic member file. This will enhance the security of your membership and assist our staff In getting to know you by name.

It’s Personal is one of our core values, and knowing you by name reinforces this value.

You can also upload a photo of yourself, via the members side of the club website.

If you require assistance logging in, contact the club at 403-260-6367 or by email: contactus@calpeteclub.com

Club Hours

Monday-Friday: 7am-close Saturday: 5pm-close

Club Closures:

Mon, May 20: Victoria Day Sat, Jun 29 & Mon Jul 1: Canada Day Mon, Aug 5: Heritage Day

Aug 26-31: Summer Maintenance Closure: Mon Sep 2: Labour Day 319 5th Avenue SW Calgary, Alberta T2P 0L5 contactus@calpeteclub.com 403-269-7981 calpeteclub.com M N P ^