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# of Visits: 401K (-36% decrease YoY) Page Views/Visit: 1.39 (+2.6% increase YoY) Time on site: 0:48s (-1% decrease YoY) Total Page Views: 557k (-34% decrease YoY)

• # of Visits: 136K (-29% decrease YoY) • Time on site: 2:49 (-10% decrease YoY)

• Facebook posts consisted of holiday messaging as well as recipe suggestions, reaching a general audience that resulted in a high number of engagements • Only one Twitter campaign ran, celebrating the launch of the avocado emoji

• Facebook − Total Fans: 316.2K (6% increase YoY) − Impressions: 3.3MM (98% increase YoY) • Instagram − Followers: 34.1K (21% increase YoY) − Impressions: 741.2K • Twitter − Total Followers: 15.8K (14% increase YoY) − Total Retweets: 491 • YouTube − Subscribers: 533 − Views: 6.3K (15% increase YoY)

• Average Open Rate: 16.7% • Click through rate: 1.5% • Emails Sent: Four emails sent between Nov’16-Jan’17 with an average 237k successful deliveries


*This is a comprehensive total of all PR-related coverage from November 1, 2016 – January 31, 2017. It includes print, broadcast and online coverage, as well as program extension coverage (such as social media posts from our Artisan Chefs, Blogger Ambassadors, etc.), year-to-date, and therefore is higher than traditional media impressions


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Lake Dawson, Tropical Smoothie, ends his day with the Pork Belly Slider with California Avocado. Jeff Matevie, Hickory Tavern Restaurants, began his day with the Healthy California Avocado Benedict.

Steven Sturm, Firebirds Wood Fired Grill, selected an attendee favorite — the California Avocado Bacon Muffin.


California Avocado Commission Marketing Dashboard Update February 2017  
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