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Consumer Advertising
Consumer PR
Online & Social Media
Retail
Foodservice
Research
KEY PERFORMANCE INDICATORS – thru July 2015 (Updated 8/17/15)
$1.06
712.3 Million 573 Million
Average Selling Price
Consumer Advertising Impressions
Consumer/Nutrition PR Impressions
Category Average Selling Price per Unit for the 4-weeks ending July 12, 2015
712.3 million impressions have been secured through July 2015
Media coverage secured with print, broadcast and online media outlets through July 2015
4.7 Million
3.6 Million
23
Trade Press Impressions
CaliforniaAvocado.com Visits
Foodservice Chain Promotions
Positive direct CAC trade press circulation thru July 2015
79.7 MM Facebook Impressions 322,595 YouTube Plays through July 2015
Number of Foodservice promotions that have taken place this year through July