California Avocado Commission Marketing Dashboard Update August 2015

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Revenue

Consumer Advertising

Consumer PR

Online & Social Media

Retail

Foodservice

Research

KEY PERFORMANCE INDICATORS – thru July 2015 (Updated 8/17/15)

$1.06

712.3 Million 573 Million

Average Selling Price

Consumer Advertising Impressions

Consumer/Nutrition PR Impressions

Category Average Selling Price per Unit for the 4-weeks ending July 12, 2015

712.3 million impressions have been secured through July 2015

Media coverage secured with print, broadcast and online media outlets through July 2015

4.7 Million

3.6 Million

23

Trade Press Impressions

CaliforniaAvocado.com Visits

Foodservice Chain Promotions

Positive direct CAC trade press circulation thru July 2015

79.7 MM Facebook Impressions 322,595 YouTube Plays through July 2015

Number of Foodservice promotions that have taken place this year through July


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