2014 CAC Dashboard Update - May (5-14-14)

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Revenue

Consumer Advertising

Consumer PR

Online & Social Media

Retail

Foodservice

Research

KEY PERFORMANCE INDICATORS – thru May 2014 (Updated 5/12/14)

65 Million

289 Million

65 million impressions have been secured through April 2014

Media coverage secured with print, broadcast and online media outlets through April 2014

1.5 Million

256,448 Facebook Fans

54

Foodservice PR Placements

Positive direct CAC trade press circulation thru April 2014

1.98 MM Facebook Impressions in April Nearly 20,000 visits to new CAC blog

3.7 millions impressions have been secured through April 2014

$1.09

Average Selling Price Category Average Selling Price per Unit for the 4-weeks ending March 23, 2014

Circulation

Consumer Advertising Impressions

Consumer/Nutrition PR Impressions


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