Home
Revenue
Consumer Advertising
Consumer PR
Online & Social Media
Retail
Foodservice
Research
KEY PERFORMANCE INDICATORS – Full Year 2012/13 (Updated 1/13/14)
$1.17
Average Selling Price Category Average Selling Price per Unit for the 4-weeks ending 11/3/2013
1.1 Billion
828 Million
1.1 billion impressions have been secured through October 2013
Media coverage secured with print, broadcast and online media outlets through Oct. ‘13
Consumer Advertising Impressions
+13.5% 243,050
Year-over-year retail dollars
Facebook Fans
+13.5% increase in retail dollar sales this season versus last season
89% increase Year-over-Year 94,061 fans acquired in 2012-13 84 MM total impressions in 2012-13
Consumer/Nutrition PR Impressions
25
Foodservice Chain Promotions Number of Foodservice promotions that have occurred this year through October