2014 CAC Dashboard Update August (8-19-14)

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Revenue

Consumer Advertising

Consumer PR

Online & Social Media

Retail

Foodservice

Research

KEY PERFORMANCE INDICATORS – thru July 2014 (Updated 8/18/14)

644 Million

746 Million

644 million impressions have been secured through July 2014

Media coverage secured with print, broadcast and online media outlets through July 2014

3 Million

271,900

20

Positive direct CAC trade press circulation thru July 2014

1.34 MM Facebook Impressions in July Highest consumer website traffic on record!

$1.20

Average Selling Price Category Average Selling Price per Unit for the 4-weeks ending July 13, 2014

Circulation

Consumer Advertising Impressions

Facebook Fans

Consumer/Nutrition PR Impressions

Foodservice Chain Promotions

Number of Foodservice promotions that have taken place this year through July


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