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KEY PERFORMANCE INDICATORS – July (Updated 8/19/13)
$1.03
Average Selling Price Category Average Selling Price per Unit for the 4-weeks ending Jul 14, 2013
+14.1%
Year-over-year retail dollars 14.1% increase in retail dollar sales this season to date (Apr 7, 2013 – Jul 14, 2013)
767 Million Consumer Advertising Impressions
767 million impressions have been secured through July 2013
216,421 Facebook Fans 5% increase month over month with Facebook Advertising now running 2k over 2013 goal!
238 Million
Consumer PR Impressions Media coverage secured with broadcast and online media outlets through July 2013
22
Foodservice Chain Promotions Number of Foodservice promotions that have taken place this year through July