2013 CAC Dashboard Update - July

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Revenue

Consumer Advertising

Consumer PR

Online & Social Media

Retail

Foodservice

Research

KEY PERFORMANCE INDICATORS – July (Updated 8/19/13)

$1.03

Average Selling Price Category Average Selling Price per Unit for the 4-weeks ending Jul 14, 2013

+14.1%

Year-over-year retail dollars 14.1% increase in retail dollar sales this season to date (Apr 7, 2013 – Jul 14, 2013)

767 Million Consumer Advertising Impressions

767 million impressions have been secured through July 2013

216,421 Facebook Fans 5% increase month over month with Facebook Advertising now running 2k over 2013 goal!

238 Million

Consumer PR Impressions Media coverage secured with broadcast and online media outlets through July 2013

22

Foodservice Chain Promotions Number of Foodservice promotions that have taken place this year through July


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2013 CAC Dashboard Update - July by California Avocado Commission - Issuu