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November 2016

Inside this month...

On the front lines of the Cedar Fire Coverage for Fed cattle November 2016 California Cattleman 1

The Central California Livestock Marketing Center






MAX OLVERA................................ 209 277-2063 STEVE FARIA ................................ 209 988-7180 EDDIE NUNES............................... 209 604-6848 CHUCK COZZI .............................. 209 652-4479 BUD COZZI .................................... 209 652-4480 JOHN LUIZ ..................................... 209 480-5101 BRANDON BABA......................... 209 480-1267 JAKE BETTENCOURT ................. 209 262-4019 TIM SISIL ...................................... 209 631-6054

2 California Cattleman November 2016


209 634-4326 • 209 667-0811 10430 Lander Ave., Turlock, CA P.O. Box 3030, Turlock, CA 95381

t a u o Y et! See g g u N e th




Family-owned and operated since 1989. We invite you to become a part of our family legacy. November 2016 California Cattleman 3



Billy Flournoy, Likely



David Daley, Ph.D., Oroville SECOND VICE PRESIDENTS

Mark Lacey, Independence Jack Lavers, Glennville Mike Williams, Acton TREASURER Rob von der Lieth, Copperopolis



Billy Gatlin


Justin Oldfield


Kirk Wilbur


Lisa Pherigo


Malorie Bankhead


Jenna Chandler


Office: (916) 444-0845 Fax: (916) 444-2194


Stevie Ipsen (208) 996-4922


Matt Macfarlane mobile: (916) 803-3113 office: (916) 434-5970 BILLING SERVICES

Lisa Pherigo

by CCA President Billy Flournoy

Time flies when you’ve got the opportunity to travel from one side of the state (and the country) to the other like I have over the past two years serving as president of the California Cattlemen’s Association. I’ve had a really good time with this, and it’s because of all the people I’ve bumped into along the way that it’s been such a great ride. I’m not taking credit for any of it, but in the two years I’ve served as president, the association has done an excellent job, because we have the best staff and officers around, in my opinion. I’m just plum proud of the staff and the officers who have helped make our organization so successful, and I’m looking forward to helping CCA whenever I can in the future. Our association will be in really good hands in the years to come, and you can rest assured as a member of our great organization that things will get done, the right way and with us beef producers always in mind every time. I can’t tell you how much I’m looking forward to the upcoming convention. I enjoy meeting up with everyone every year, but this one sure is going to be special. The Centennial Celebration will be something to write home about, and you won’t want to be the one who missed it. Round up everyone on the ranch and head for Sparks, Nev., Dec. 1-3! I think it will be a good turn out with the Nevada Cattlemen’s Association being there, as well. And, of course, the California CattleWomen will be

in attendance with bells on celebrating their 65th anniversary. I think this all really speaks to the tradition that the California cattle business is steeped in. Back home, in Modoc County, we’ve got the next generation involved on the ranch, and if we’ve got any hope of continuing what we’ve had going for the past 100 years as an association, we’ve got to put a little effort behind the young folks in our industry. I think we’re doing a great job of that with the Young Cattlemen’s Committee and all of the young cowboys and cowgirls I’ve been seeing in my travels who are becoming active is a good thing. That’s what we’ll need. My generation may not have any quit in us, but we do need some support every now and again whether we like it or not. Best to get it from the young people who are passionate and eager to help where they can. For the last time formally in this publication, I’ll tell you one more time to take ‘er steady. It’s been a true pleasure serving you as president, and I look forward to the progress and success we will see from this organization for many years to come. We’ll see you Dec. 1-3 at the Nugget Casino Resort. This go-round is bound to be one for the record books.

SERVING CALIFORNIA BEEF PRODUCERS SINCE 1917 Bolded names and businesses in editorial represent only current members of the California Cattlmen’s Association or California CattleWomen, Inc. For questions about your membership status, contact the CCA office at (916) 444-0845. The California Cattleman is published monthly except July/August is combined by the California Cattlemen’s Association, 1221 H Street, Sacramento, CA 95814, for $20/year, or as part of the annual membership dues. All material and photos within may not be reproduced without permission from publisher. National Advertising Group: The Cattle Connection/The Powell Group, 4162-B Carmichael Ct, Montgomery, AL 36106, (334) 271-6100. POSTMASTER: Send address changes to: California Cattleman, 1221 H Street, Sacramento, CA 95814

4 California Cattleman November 2016



BUNKHOUSE CCA transportation bill gets nod from governor


YOUR DUES DOLLARS AT WORK 8 An accurate overview on methane regulation HERD HEALTH CHECK Feeding the cattle, not the parasites


RANGELAND TRUST TALK Alameda ranchers share opportunity


CHIMES 24 What CCW has cooking for CCA's 100th convention COUNCIL COMMUNICATOR CBC broadens reach in beef promotion


Glennville community rallies amid fire danger Are you registered for the big convention? What the weatherman says this winter Livestock Risk Protection for feeder cattle Why one feeder chooses to sit on executive board

READER SERVICES Cattlemen's Report Buyers’ Guide Obituaries Advertisers Index


12 18 22 28 36

37 38 44 46

ON THE COVER This month's cover photo, taken by Deb Cockrell, Cedarville, features a fall tradition for the Cockrell family. Pictured is Ashley Cockrell, DVM, and Will Cockrell of Cockrell Cattle Ranches, located in Surprise Valley, Modoc County. Ashley and Will bring up the rear of a long string of cattle that grazed in Northern Washoe County, Nev., and headed home to part of the main ranch in California. The annual cattle drive is a 2-day venture totaling 28 miles.


DROUGHT DISASTER & ASSISTANCE WORKSHOP 8 a.m. to 11 a.m. The Nugget Casino Resort, Sparks, Nev.

DEC. 1 TO 3

100-YEAR CCA & CCW CONVENTION The Nugget Casino Resort, Sparks, Nev.

Does your local cattlemen’s association or cattlewomen’s unit have an upcoming event they would like to share with other beef and ranching enthusiasts? Please contact the CCA office to have your events listed in this publication!

November 2016 California Cattleman 5


CCA TRANSPORTAION BILL SEES PASSAGE Legislative Session Ends With Silver Lining by CCA Vice President of Government Affairs Justin Oldfield Although the 2016 California legislative session had its share of challenges, it’s good to end the year on a high note. Multiple years of working to bring necessary reform to California’s laws and regulations governing transportation finally paid off. On Sept. 28, Gov. Edmund “Jerry” Brown signed AB 1960 by Assemblymember Tom Lackey (R-Palmdale) sponsored by CCA to bring necessary reform to the Basic Inspection of Terminals (BIT) program administered by the California Highway Patrol (CHP). Given the myriad of California’s laws regulating pickups and trailers, you may be asking yourself, what is BIT? Well, if you operate a standard three-quarter or 1-ton pickup with a gooseneck stock trailer, it probably impacts you. Pickups with a gross vehicle weight rating (GVWR) greater than 11,500 pounds used in commerce or a pickup and trailer combination exceeding 40 feet in length, regardless of weight, are currently required to enroll in the BIT program. Motor trucks with a GVWR greater than 10,000 pounds that cannot meet the definition of a pickup because they exceed a GVWR of 11,500 pounds or have a flatbed, utility body, etc. are also included. An annual fee is assessed of $130 per vehicle and a CHP BIT enforcement officer must inspect applicable vehicles and vehicle records at your place of business at least once every six years. Violations and/or cases of noncompliance are likely to lead to further action and more frequent inspections. In preparation for CCA’s 100-year festivities at the upcoming annual convention in December, we found an article in the office printed in the June 1992 edition of the California Cattleman that states BIT does not generally impact California farmers and ranchers because “…most towing vehicles have a GVWR (Gross Vehicle Weight Rating) less than 10,000 pounds.” Although that may have been true in 1992, that’s certainly not true now. Consumers are hard pressed to find a three-quarter or 1-ton truck on the market today with a GVWR less than 11,500 pounds. All you need to do is open up the driver’s side door of your truck and look in the door jamb to determine your pickup’s GVWR. Each manufacturer will include the axle

6 California Cattleman November 2016

weight, unloaded weight and the GVWR of the pickup. Regardless of weight, there is also a good chance that your truck and gooseneck trailer when coupled together are greater than 40 feet in length considering most pickups used today feature an extended cab and trailers commonly exceed 18 feet JUSTIN OLDFIELD in length. If any of what is mentioned above includes you, AB 1960 is likely to directly benefit you. AB 1960 exempts pickups and pickup/trailer combinations with a gross combined weight rating of less than 26,000 pounds, regardless of length, and is consistent with the current commercial driver's license exemption for agriculture. In addition to not exceeding a gross combined weight of 26,000 pounds, vehicles and vehicle combinations must also be used exclusively in agriculture, when operated in commerce, and the pickup or towing vehicle must not exceed a gross vehicle weight rating of 16,000 pounds. CCA would like to thank the governor for signing the bill into law and most importantly CCA would like to thank Assemblymember Lackey for authoring the bill and his strong support for farmers and ranchers throughout the state. CCA would also like to recognize the bills' co-authors, Sen. Cathleen Galgiani (D-Stockton) and Assemblymembers Frank Bigelow (R-O'Neals), Bill Dodd (D-Napa) and the strong support provided by Assembly Transportation Chair Jim Frazier (D-Oakley). Additional work still needs to be done to streamline laws and regulations governing pickups, pickup and trailer combinations and transportation in general. Some of these issues will require reform in Washington, D.C., and not just in Sacramento. Although we recognize further work is needed, let’s not discount the excellent strides and great first step made with AB 1960.

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California’s Efforts to Regulate Methane from Cows Throughout October, various media article attempted to report on legislation recently signed by the governor to regulate methane emissions released directly from cattle. Many of these stories have had catchy titles, however they have not fully disclosed the actual provisions of the legislation. The information below is meant to provide a background and context to the issue of regulating greenhouse gas emissions from cattle in California and the specific provisions enacted into law in accordance with SB 1383 by Sen. Ricardo Lara (D-Bell Gardens) which served as the basis for the most recent flurry of news stories. Since 2006, the Air Resources Board (ARB) has had the unfettered authority under AB 32 (Nunez, 2006) to regulate greenhouse gas emissions,

including methane. Specifically, AB 32 requires ARB to achieve a 20 percent reduction in total greenhouse gas emissions by 2020. Although strongly opposed by the entire business community, including CCA, the legislature passed SB 32 by Sen. Fran Pavley (D-Agora Hills) which extends that unfettered authority for ARB to regulate greenhouse gas emissions including methane beyond 2020. SB 32 specifically requires the ARB to ensure a reduction of no less than 40 percent of total greenhouse gas emissions by 2030. ARB released a draft short lived climate pollutant (greenhouse gas) report in early summer that set a pathway to seek 75 percent reduction in methane emissions from manure management and a 25 percent reduction in methane emissions from enteric fermentation

by 2030. Dairy producer organizations and CCA strongly pushed back on the objectives outlined in the draft report. The dairy and livestock industry, in seeking to limit their liability under SB 32 and a final short lived climate pollutant report, sought amendments to SB 1383 which proposed to reduce emissions from methane and other greenhouse gas emissions deemed as short lived climate pollutants. Dairy, CCA and other business interests were all strongly opposed to SB 1383 up until dairy, livestock and farm bureau collectively removed their opposition to the bill based on a series of amendments that were made to limit ARB's authority in regulating greenhouse gas emissions from dairy and livestock facilities. Specifically, the language adopted as part of SB 1383: • Limits the reduction of methane from manure management to 40 percent rather than the 75 percent originally sought by ARB under the draft short lived climate pollutant plan. • Prohibits ARB from regulating emissions from enteric fermentation unless both ARB and the Department of Food and Agriculture can demonstrate a method is cost effective, does not decrease animal productivity, is scientifically proven, does not damage animal health or welfare, does not harm public health and is accepted by consumers. As such, the 25 percent reduction in the short lived climate pollutant report is no longer valid. • Prohibits implementation of regulations on manure management cannot be implemented until 2024 and requires ARB to first ...CONTINUED ON PAGE 10

8 California Cattleman November 2016



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...CONTINUED FROM PAGE 8 demonstrate that the regulations are technologically feasible, are economically feasible (must consider milk and live cattle prices), sufficient state, federal or private funding is available to offset capital costs, markets exist to sell products that result from manure management (i.e. bio gas), access to common carrier pipelines are available to sell biomethane, the regulations are cost effective, the regulations minimize leakage and the regulations account for any achievements made through voluntary efforts. Based on the current manure greenhouse gas emissions inventory, methane from liquid manure (dairy lagoons) is the single largest contributor to methane emissions from the livestock sector. According to the short lived climate pollutant plan, manure management will be focused on the placement of digesters or the conversion to scrape dry manure or composting facilities to limit methane emissions. It is important to remember, that digesters, or even other forms of manure management, cannot be required unless all the criteria identified above has been met and only after 2024. $50 million was also appropriated the last week of session specifically for manure management with the expectation that more funds will be provided each year for subsequent years. Although $50 million is certainly not enough to reach the 40 percent objective, ARB must demonstrate sufficient funds are appropriated prior to implementing regulations on or after 2024. Staunch opposition to the bill stemmed from environmental groups that were opposed to restricting ARB's current authority to regulate dairies

and livestock operations. Many groups saw this to be concession of ARB’s authority and other regulated industries even argued that dairy and livestock were receiving special and unique treatment. Similar to other air quality regulations, we fully expect any regulations that result from AB 32 or SB 32 to focus on confined animal feeding operations and not

range cattle or cow-calf operations. Regulations on any sector of the beef cattle industry are equally damaging however this point of clarification is important to provide certainty. For more information about the bill or other issues relating to this topic, contact Justin Oldfield in the CCA office.

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Sage Grouse Management Plans Based on Inaccurate Science A year after the announcement by the Department of Interior that a listing under the Endangered Species Act was not warranted for the greater sage grouse and the implementation of restrictive resource management plans for the species, the Public Lands Council and National Cattlemen’s Beef Association submitted a report to the agencies citing concerns with the methodology used. Ethan Lane, PLC executive director and NCBA executive director of federal lands, notes that recent studies have shown little or no correlation between sage grouse nest success and the requirements set out by the agencies. “The threats to sage grouse habitat remain wildfire and land development, both of which are mitigated by proper livestock grazing,” said Lane. “One of the most restrictive and burdensome requirements set out by the agencies through the sage grouse Resource Management Plans is the arbitrary stubble height requirement. To say that grass height alone can predict whether or not a sage grouse nest will be successful is not accurate and based on flawed methodology.” The report points to recent studies showing that the assessments of stubble height required by the Bureau of Land Management, U.S. Forest Service and U.S. Fish and Wildlife Service are incorrect. These studies show that the timing of grass height measurements in relation to nest predation are fundamentally flawed and not indicative of nesting success. “Grass height measurements for successful nests are usually conducted in late spring when the eggs have successfully hatched and the grass is taller,” said Lane. “Contrarily, predation of nests often happens closer to the time the eggs are laid in early spring when the grasses are still growing. Grass height alone has little impact on the success or failure of sage grouse nesting, yet these requirements put intense pressure on grazing rotation and the long term health of the range.” Repeated studies clearly show that grasses respond best to intensively-managed grazing that focuses heavily on timing and recovery. A managed grazing rotation means that a pasture will be grazed early in the season in some years and later in others to ensure optimal recovery and rangeland health. The Public Lands Council is calling on BLM, USFS and USFWS to provide clear instruction at the field level that livestock grazing is not a significant threat, livestock grazing should not be held to a standard that is not ecologically possible in some sites, and that reducing numbers and utilization of public lands will only increase the fuel load.

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When Fire Descends From the Mountains by Kern County CattleWoman Erin Rogers


he small town of Glennville is known for its historic ranches, generations of families calling these hills below the forest their home and headquarters for ranching operations. Long held grazing permits on the Sequoia National Forest have sustained ranchers through the long years of drought, giving cattle fresh feed for the summer months. But, as the drought has persisted for over five years, the forest has been invaded by another threat to both ranchers and mountain residents: the pine beetle. The hot dry summer, the destruction of the pine beetle and a car driven into a restricted area brought the perfect elements together in one moment on Aug. 15, at 4:30 p.m. The Cedar Fire began and the lives of the residents of Glennville and the surrounding communities would be forever changed. The Cedar Fire immediately began to threaten nearby cabins in the Slick Rock area, however, our local fire fighters quickly responded, somehow stopping the fire before the homes were lost or even damaged. But, the fury of the fire continued. Moving northeast through the forest from Highway 155 at the Cedar Creek campground, the fire consumed grass, brush and the long-dead pine trees, killed by the years of drought and the pine beetle. Early estimates by the Forest Service put the Pine Beetle kill at about 30 percent of the forest. But once the Cedar Fire began, it was quickly made evident that the beetle kill was more like 45 percent or more of the forest, with the fire burning in areas calculated to have 35-plus dead trees per acre of forest. This statistic, along with the number of homes threatened, would make the Cedar Fire the number one priority fire in the nation. Thursday afternoon, the first call came in from the Jameson Ranch Camp, located southwest of the start of the Cedar Fire; they needed to evacuate their livestock immediately. My husband, Bret Rogers, is the commander of the Greenhorn Mountain Veterans Association (GMVA), home of the Glennville Rodeo. We were perfectly set up 12 California Cattleman November 2016

to take horses, cattle, donkeys or any other large livestock needing to get to safety. We had also opened our Veterans Hall to firefighter hand crews for two nights, giving these hardworking men and women a cool place to sleep. Soon after, eight evacuees from the Posey and Panorama Heights area arrived seeking shelter. What had been used as a rodeo grounds for 68 years, now became an evacuation center for those in danger of the Cedar Fire. We housed 30 evacuees, 16 horses, 30 head of cattle, one donkey and four mini goats. By Saturday night, Aug. 20, we were set to become the first fire camp that would also be imbedded with the evacuees. Incident Management Team 5 would bring in their trailers, equipment and 900 plus personnel to the rodeo grounds. It was a call to action the GMVA would respond to over the next two weeks. In many ranching communities, hospitality is second nature. We are used to cooking for and welcoming people to our ranches. Doing the same at a rodeo, or now a fire/evacuation camp, came naturally to our community members. We were told by many seasoned firefighters that they had never experienced such a welcoming community or such gracious hospitality. This statement surprised me. I could not imagine a community not welcoming firefighters or giving them all they needed while they fought to protect our homes and ranches. I always knew our community would and could. Every need the evacuees had, from cots and blankets to tents and trailers, were immediately met. Through the efforts of our GMVA volunteers and generous donations from all over Kern County, we were able to serve three meals a day to 60 people for two weeks, never having to spend a dollar of our GMVA funds. We were also able to supply our 900 firefighters with special gifts of appreciation like pillows, baby wipes, socks, candy, sunflower seeds, homemade cookies and other goodies, toothpaste, toothbrushes, soap, lotions, bug repellent, deodorants, foot powder, chapstick, grapes, bananas and

At left, Alicia Bowen rides through the fire's aftermath looking for signs of cattle

fresh watermelon. Each day throughout the two weeks, pick-ups and cars would arrive to bring more supplies for our evacuees and firefighters, our pantry never becoming empty. Deliveries from as far away as Michigan would arrive in Amazon boxes filled with chapstick and socks. Firemen and women were overwhelmed with the cards, gifts and outpouring of support. Each day the evacuees were able to have a morning briefing from the Public Information Officers regarding the status of the fire, and each evening the firemen would seek out our evacuees to let them know their homes Cattle pictured above found safety in the meadow during the Cedar Fire. were safe, their cats were fed, and their plants were watered. Miracles happened in the Glennville rodeo Glennville became home to our neighbors across the Tulare grounds every day during the Cedar Fire. county line and to firefighters from all over the country. Finally, on Aug. 28, the evacuees received the news Our ranchers lost 30,000 acres of forest grazing land, they had waited for: it was safe to return home. It was a bittersweet day for the GMVA community as we had come and five vacation homes in Spear Creek were damaged. However, all of our evacuees were able to return to their to think of our evacuees and the fire team as dear friends. homes, saved by the heroic efforts of the firemen and Throughout the two weeks that the Cedar Fire raged in the Greenhorn Mountain range, the Glennville community women who fought the Cedar Fire. We are forever grateful to those who fought the fires, to those who gave graciously served alongside the firemen on dozers and water trucks, the local church served as a fuel station, the rodeo grounds to our efforts to serve the evacuees and firefighters, and to the Veterans who in 1947 had the foresight to build a a fire camp, the corner of Jack Ranch Road and Highway hall and rodeo arena to bring this mountain community 155 became a wash station, and ranchers hosted strike together. teams at their homes and barns. The community of



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USDA Moves Forward with Flawed GIPSA Rules In a letter to the National Cattlemen’s Beef Association, USDA acknowledged that the agency would continue the rulemaking process on the 2010 Grain Inspection, Packers and Stockyards Act proposed rules. The proposed rulemaking was initially undertaken in 2010 and quickly defunded by Congress which recognized them as a flawed concept that limits producers’ marketing options while adding layers of bureaucracy and opening the door to litigation. NCBA President Tracy Brunner said these provisions were troubling in 2010 and remain a major concern six years later. “The GIPSA rules, as they pertain to cattle producers, are extremely troubling to our industry at a time when we are already grappling with volatile futures markets and a fragile cash market,” said Brunner. “Rather than working to help ensure producers have accurate price information in a productive way, like ensuring Mandatory Price Reporting is a critical government function, unaffected by future government shutdowns; USDA is expending time and resources to push forward outdated rules to regulate an industry that never requested their assistance. These rules were flatly rejected by cattle producers six years ago and a strong bi-partisan majority in Congress expressed their continual disapproval through a half-decade of defunding.” USDA has announced the GIPSA rules include an interim final rule on competitive injury and two proposed rules to address undue preference and the poultry grower ranking system. The agency has said they will provide additional opportunity for public comment on all the rules and will announce if any amendments will be made. “NCBA and our members have been engaged with USDA, even while the implementation of these rules was defunded,” said Brunner. “Unfortunately, once again, this Administration has disregarded producer input and moved forward with regulations that would cause irreparable harm. USDA’s opportunity for future comment is a hollow offer when they should have engaged with the industry before moving forward.” While USDA notes they will exclude marketing arrangements from these rules, these provisions are outweighed by the competitive injury provisions of the GIPSA rule that do not require a showing of injury in order to claim a violation of the Packers and Stockyards Act. “We know that regulation and legislation always come with unintended consequences,” said Brunner. “We don’t see any changes that could be made to the competitive injury and undue preference provisions that wouldn’t diminish marketing opportunities for producers. The fact is that value-added 14 California Cattleman November 2016

programs have supported higher prices and premiums for producers even when markets are weak. The GIPSA rules would jeopardize the future of these programs and add litigation costs. Absent a required showing of economic harm to claim preference, these rules disregard a central tenant of our legal system and set out a regulatory framework for harassment based solely on the subjective appearance of preference.” In 2010, NCBA submitted comments on the GIPSA rules citing concerns. These concerns remain as relevant today as they were six years ago. “These rules are not about fairness, and to call them ‘Farmer Fair Practices Rules’ is nothing but political spin to disguise the real intent,” said Brunner. “These rules are another government solution in search of a problem. They will limit producer marketing options, compel buyers to offer lower bids across the board to avoid the appearance of preference and create an environment ripe for baseless legal challenge. We have always said that the GIPSA rules set out a trial lawyer’s bonanza and that is as true today as it was in 2010.” NCBA has called on USDA to immediately withdraw the GIPSA rules and work with the industry to address the Administration’s concerns with livestock marketing.


The Byrd Family

Thank You from BCC

We are grateful for our loyal repeat customers who have experienced the added value of BCC genetics first-hand. Congratulations to the new buyers who invested in bulls with the BCC brand. We look forward to working with you to maximize the profitability of your purchases. We are indebted to our excellent sale crew and our many friends who help make it happen. To those of you who bought bulls, those who bid and those who came to enjoy the evening at BCC, we sincerely appreciate you!

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November 2016 California Cattleman 15


PLANNING AHEAD PREPARING FOR A WINTER WITHOUT PARASITES from Zoetis When it comes to keeping breeding stock healthy and performing, many producers automatically lean toward reproductive vaccines. But vaccines aren’t the only herd health protocol that can help ensure the reproductive performance of a herd, according to Gary Sides, Ph.D., managing nutritionist, Beef Strategic Technical Services at Zoetis. “As beef producers head into fall, it’s important to remember that with parasites, the same effects you see in feedlot cattle also occur in the cow herd,” Sides said. “Producers can see reduced feed intake and less energy utilization. Heading into winter, cows trying to grow a fetus with a parasite load can bring down the body condition of those animals. It may even affect the subsequent reproduction of the cow.” Whether marketing calves or caring for bred cows this fall, every cattle producer has to make the most of each pound of feed. So why feed parasites too? “There is no reason to feed the cow, calf and the parasites,” says Sides “If you deworm, you’re making sure you’re feeding the growing animal and not the parasites. And, if cattle have been grazing on grass, they almost certainly have parasites.” Additionally, Sides says, parasites can be responsible for depressed immune systems, making cattle more susceptible to disease challenges. When added to the losses from increased days to market and longer postpartum intervals, producers could be losing as much as $200 per head each grazing season they do not deworm cattle. Producers could be losing as much as $3 billion annually in lost weight gains, poor feed conversion and increased disease due to parasites, Sides says. When cattle are infected with parasites, it can suppress their appetites, limiting the intake and absorption of nutrients. Plus, infections can

16 California Cattleman November 2016

mean cattle can’t fight off other diseases as easily. For cows, it’s important to maximize the gains made while on pasture and keep them in good body condition through winter. For calves, every deworming offers the opportunity for significant improvement in productivity. Sides recommends producers deworm cattle in the fall to help protect against Ostertagia ostertagi — or the brown stomach worm, and the most damaging internal parasite — and other parasites that can potentially rob cattle of performance and producers of profits. What’s more, many producers think that cold winter weather will help kill parasites, like Ostertagia ostertagi, overwintering on pastures; however, this often is not the case. It has been shown that infective larvae were able to survive on Minnesota pastures during winter months. For Sides, a broad-spectrum dewormer, such as DECTOMAX® 1% Injectable (doramectin) is the best option to help control Ostertagia and other internal and external parasites. In fact, DECTOMAX Injectable treats and controls Ostertagia for up to 21 days and is safe for pregnant cows, newborn calves and bulls. “With DECTOMAX, the label claims for internal parasites and external parasites are superior,” Sides said. “That’s why I continue to recommend it.” Come fall, producers in areas where biting lice are of concern may consider using a pour-on product, although Sides cautions that injectable products offer more precision in dosing and administration, which helps products be as effective as possible. “With the producers I talk to, I tend not to be as concerned with the external parasites,” Sides says. “I’d rather control the internal parasites that can do the most to slow down growth and feed efficiency.”


Cottonwood, California



Cattlemen’s All Inclusive Registration


*denotes inclusion (no substitutes)

Full Registration


Non-CCA Member Registration


Includes meetings, tradeshow, NFR Party, breakfast and lunch in the tradeshow on Friday and the Allied Industry Wine and Cheese Reception Includes meetings, tradeshow, NFR Party, breakfast and lunch in the tradeshow on Friday and the Allied Industry Wine and Cheese Reception

YCC Registration


CCW President’s Breakfast


CCW Cowbelle of the Year Lunch


*Cattlemen’s College Session 1


*CCA Centennial Celebration Gala


CCW Awards Breakfast


*CCA CattleFax Breakfast


*Cattlemen’s College Session 2


*Cattlemen’s College Session 3


*CCA Beef Promotion Lunch


*CCA & CCW Awards Banquet


Includes NFR Party, all three Cattlemen’s College sessions, breakfast and lunch in the tradeshow on Friday and CCA’s Centennial Celebration Gala

Includes cocktails, dinner and entertainment featuring Buck Ford

2016-2017 Cattle-PAC Membership Please write a separate check to Cattle-PAC


RANGELAND TRUST TALK OPPORTUNITY IN THE FOOD ACTIVIST MOVEMENT Rancher's Experience on Farm Tank's Protein Panel by California Rangeland Trust Past Chair and Emeritus Board Member Darrel Sweet On Sept. 22, I found myself sitting onstage at a food conference in Sacramento with six others on a “Sustainable Protein Panel.” Early into our dialogue, anti-meat protestors jumped onto the stage holding signs reading, “It’s not food, it’s violence,” and began shouting. Like me, you must wonder how I got myself into this situation. My wife, Karen, and I were asked to attend Farm Tank by several National Cattlemen’s Beef Association (NCBA) staff members this past August. They also asked if I would represent the beef community as a panelist on the Protein Panel. As Farm Tank was to take place in “trendy” California and then in other U.S. cities, NCBA believed it important for beef producers to participate (NCBA works as a contractor to the Beef Check-Off on behalf of U.S. beef and dairymen who pay into the beef promotion check-off with each animal sale). I had never heard of Farm Tank, but agreed to participate, as I believe it is important to inform people about our beef community as much as possible. Farm Tank is a program of Food Tank, a non-profit organization with the stated premise: “Our food system is broken. Some people don’t have enough food, while others are eating too much. There’s only one way to fix this problem – and it starts with you and me.” Food Tank states it works to “offer solutions and environmentally sustainable ways of alleviating hunger, obesity, and poverty by creating a network of connections and information for all of us to consume and share.” Looking out at the audience of about 400, I saw primarily millennials representing non-profit organizations and small and organic farming advocates. They are welleducated, articulate and passionate. While I identified a few “mainstream” ranchers and farmers in attendance, I would guess the majority have had little exposure to the realities of production agriculture. The conference theme so far – co-hosted by Visit Sacramento, California Farmto-Fork Program and numerous sponsors – seemed to be “sustainable agriculture” and “rebuilding the broken agriculture system.” I’ve found “sustainable” means different things to different people. It seems that to this audience, “sustainable” means small, often organic, and local food production and distribution. It includes sociological goals for farm workers, food waste, and the hungry. To them, modern production agriculture is perceived as “industrial factory farming” and bad for our food system. Many of their opinions about agriculture stem from limited experience and knowledge about the practices of the majority of farmers, ranchers, food processors or allied industry. The Protein Panel moderator was Tom Philpott, Food and Ag Correspondent for Mother Jones magazine, “a politically progressive American magazine reporting on politics, the environment, human rights and culture.” My fellow panelists included a freshwater fish raiser, a heritage 20 California Cattleman November 2016

chicken grower, a Stanford global food researcher, a vegetarian grass-fed rancher, and a meatless diet advocate from Humane Society of the United States (HSUS). I had my work cut out for me. After the protestors were removed by security, we did make some progress toward a more complete dialogue about beef production. For example, there was general acknowledgement that small and local food production makes food much more expensive, which of course places extra financial burden on the lower-income consumers. I was able to express my opinion that turning back the clock in farming practices isn’t going to feed the population now, nor that of 2050 when we need to produce 50 percent more food. We pointed out that due to technological advances beef producers today produce the same amount of beef that we did in the mid-1970s with 30 million fewer head of cattle. Consequently, not only have beef producers significantly reduced the environmental impact of beef production, we continue to provide a safe, affordable and consistent product of high-quality protein year-round. In addition, we informed the audience that beef cattle graze millions of acres of rangelands and provide a nutritious protein from land that arguably needs to be grazed and otherwise would not produce food for humans. We made it clear that our ruminant animals utilize diverse food processing by-products, diverting them from the waste stream and into food production. California’s beef and dairy cattle consume over a million tons of almond hulls each year, keeping them from landfills.


Alameda County Ranchers Darrel and Karen Sweet

As California Rangeland Trust has pointed out since its and millions more, just don’t know what they don’t know. There is a huge spotlight on agriculture and cattlemen and our founding, these rangelands also provide our communities allies need to continue taking advantage of these opportunities with open space, watersheds, wildlife habitats, and other to inform the general public about our way of life. The need environmental benefits. There are many ways modern beef to support and participate in these educational programs is production is good for the environment. But there are great. It’s up to us to convince these well-educated, articulate, huge gaps of understanding about what, how, and why we passionate food activists that our food system isn’t broken after producers do what we do. all. It’s up to us to communicate the Many California Rangeland Trust benefits of modern beef production, board members are already participating because no one is going to do it for us. in public education. Barbara and Dan Beef producers The different perspectives, O’Connell, Darrell and Callie Wood, experiences, and agendas of the today produce Michelle and Steve McDonald, panelists, the interruption by the Karen and Scott Stone, Abbie and the same amount protestors, and even the premise of Mark Nelson and others have hosted Farm Tank itself, did not prevent us ranch tours or made presentations to of beef than in from having an agreeable, productive diverse audiences. California Rangeland the mid-1970s with discussion regarding modern beef Trust’s own “Where Your Food Grows production. And that, I think, is and Grazes,” sponsored by Raley’s 30 million fewer encouraging. and AT&T, is a field trip program that head of cattle. About the author: Darrel Sweet brings kids to working ranches. owns and manages Sweet Ranches, As ranchers and California a cow/calf and stocker operation Rangeland Trust leaders, we appreciate based in Livermore. He serves on the and participate however we can with Emeritus Board and is past chair of California Rangeland the consumer outreach efforts of organizations such as Trust, is past president of the California Cattlemen’s California Beef Council, American National CattleWomen, Certified Angus Beef, National Cattlemen’s Beef Association’s Association, and is an Alameda County Resource Conservation District board member. Darrel is also a Environmental Stewardship Award Program, and numerous others. member of the California Beef Council and the Contra We have a big job to do. Those in the audience that day, Costa-Alameda Cattlemen’s Association.

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THE ROAD AHEAD WILL THE WEST COAST SEE A WET WINTER? by Meteorologist Brian Bledsoe El Niño is gone, and has been gone for months. This is not news to those who follow weather and climate. While every El Niño is different, this last strong event did not bring much needed moisture to most of California. It provided some substantial moisture to the northern part of the state, but left the southern region in dire need of more. The Drought Monitor image to the right shows the severe drought problem continuing for a large part of California and for different parts of the Western United States. This is a drought that has been ongoing for a few years now, and I am sure many are resolved to the fact that this is the new normal. Contrary to some who like to spread fear based opinion, this is not the new normal for California. However, we do need to break down this pattern that has caused the drought. One has to look no further than the Pacific Ocean for the the culprit. The set of maps below and on the following page show the sea surface temperature anomalies across the globe, for the past few years, during late September. You can clearly see the changes since 2012, which showed the Pacific Ocean in a cooler state. That rapidly changed

when we hit 2014, and it has been in a FIGURE 1. U.S. DROUGHT MONITOR: warm state since. The El Niño of 2015 WESTERN UNITED STATES and early 2016 is very visible, with a warm area of water extending westward from South America. Since early 2016, the El Niño has disappeared and the Pacific basin is cooling. However, there is still an area of much warmer than normal water in the North Pacific and Gulf of Alaska. This area of warmer than normal water, has helped generate a weather pattern that has helped create and maintain the drought issues for California. Basically, we need the North Pacific to cool down, and this will help change the weather pattern and allow rain/ snow to return to California during the wet season. Will that be this winter? Despite the Pacific cooling down, I’m not optimistic about the drought being erased this winter. In fact, I have some last graphic on the page at right lists the real concerns about the upcoming wet various analog years (top of the graphic) season for California, and here is the and the precipitation anomaly generated reason why. when they are all taken into account. Specifically, it takes into account the ANALOG YEARS period of time from October through An analog year, is a year from the May. NOTE: 1959-60 is listed twice due past that closely resembles what is to it being weighted more than the other occurring right now and what is likely to years. occur in the near future. Bottomline, it Dry areas show up as yellow/red, is using history to make a forecast. The with wet areas showing up as green/


22 California Cattleman November 2016


blue. Notice that much of the West, especially California, flashes a stout dry signal for the next several months. Keep in mind, this is not a perfect road map but gives us an idea of what may occur. Given the fact that the North Pacific still reflects a pattern that has occurred recently, and has been responsible for drought, it is plausible to expect that trend to continue, at least in the near term. I thought about showing you what the various models are forecasting for the winter, but figured it would confuse you more than not. However, I will say that the majority of the


models suggest that California 2014 will have a wet season that is drier than average; to what extent is the main question. I like to plan for the worst and hope for the best. With the upcoming wet season, I hope it is “the best” that happens, but make sure you are prepared for the worst. I’ll be speaking on Friday Dec. 2 at the 100th Annual Convention of the California Cattlemen’s Association & California CattleWomen, Inc. I’ll be addressing more long range weather information there, and I hope to see a lot of you!


This article is made possible by Silveus Insurance Agency. The author will be speaking at the 100th Annual CCA & CCA Convention in Sparks, Nev., Dec. 2. For more inforation, see the complete schedule on page 19.

November 2016 California Cattleman 23


CCW proud to be promoting ranchers up and down state by CCW President Sheila Bowen California CattleWomen has been agricultural scholarships and the Beef an active, vibrant organization since Ambassador Program. Cattlewomen 1951. At the CCA & CCW Convention have organized thousands of social in 2016, CCW will celebrate 65 years as opportunities within our communities a state organization. 65 Years!!!! What by hosting picnics, dances, dinners, an amazing accomplishment!!!!! When luncheons, meetings, potlucks, play we started out as an organization in days and field days. 1951, we had 58 members. Today we At our convention Dec. 1-3, we have over 2,000 members in 30 units are going to celebrate our success and across the state of California. longevity. Some of our accomplishments • Through the generosity of include: Weatherby and other generous • Hundreds of thousands of sponsors, CCW is giving away a children being taught about cattle Weatherby Vanguard Camilla Rifle ranching, beef nutrition and to one of our women attendees. animal agriculture • The President’s Breakfast will give • Friendships among ranch women unit presidents important info who otherwise would never have from CCW. met • Our CattleWoman of the Year • Women taking on leadership roles Luncheon will honor women in in our communities, state and units across the state. Ann Nogan, nation the ANCW president, will be the • Hundreds of thousands of dollars speaker at this luncheon. given in agricultural scholarships • The CCW Workshop will feature to college bound students a video with excerpts from • Reaching consumers with accurate interviews with CattleWomen beef nutrition information via from across the state of our brochures and the personal California. We will hear about a contact of cattlewomen answering new consumer beef app from the consumer questions. California Beef Council. • Thousands of diverse events • We will honor units and hosted or participated in by individuals at our awards breakfast CattleWomen including fairs, field where CBC will announce the Walt days, and beef promotion booths Rodman Award winner. at community events • Our Board of Directors • Projects undertaken such as beef Meeting will wrap up this year’s for Father’s Day, cookbooks, accomplishments and welcome beef cookoffs, beef promotion the new executive board led by signs on trucks, trailers and along incoming president, Cheryl Foster. highways • We will collect items from each • Countless award sponsorships by of our units to put into a time cattlewomen units at fairs, 4-H capsule. The capsule will be and FFA competitions and other opened at our 75th anniversary in 2026. youth events • Each of our units is encouraged The women who make up to bring a display board that California CattleWomen have improved showcases their local organization. our communities in a wide variety of These will be on display at ways over our 65-year history. Together convention. cattlewomen have worked to provide • We are offering a three-piece youth development opportunities commemorative belt buckle for through school visits, ranch tours, Ag $175. Day participation, award sponsorships, 24 California Cattleman November 2016

• CCW members are invited to submit a captioned photograph of their ranch. Ranch pictures will be on display during convention. • Powder River continues to be a friend and sponsor of California CattleWomen. They believe in our beef promotion and education efforts and have given us a wonderful opportunity to raise funds for our state organization. Each year they donate Powder River panels for which we sell raffle tickets to raise money. With the help of our local units we have been able to build up our scholarship fund. This year we will split the proceeds of the raffle ticket sales with the unit that is selling the tickets. • At the Midyear Meeting CCW nominated three women to be considered for awards at the national level. Celeste Settrini was nominated for ANCW Beef Promoter of the Year, Candace Cook Peterson was nominated for ANCW Educator of the Year, and Nadette Raymond was nominated for ANCW Outstanding CattleWoman of the Year. All three of these ladies have done an outstanding job promoting, educating and serving in the beef industry. We are honored to nominate these three women for consideration by the ANCW

Awards Selection Committee. • Other CCW members who have been recognized for leadership in agriculture are Joan Hemsted (Shasta CW) and Pam Giacomini (Intermountain CW). Both of these ladies received the Common Threads Award earlier this year. The Cow Palace honored Melanie Fowle during the Grand National for her work in educating youth about agriculture. She received this award at a luncheon on October 15. It has been an honor for me to serve as the president of California CattleWomen over the past two years. This position has afforded me the opportunity to visit units across the state. I continue to be impressed by all that you accomplish within your communities, the dedication you have and your warm hospitality. This job has given me the opportunity to meet with legislators and government agencies at the state and national level, attend California Beef Council meetings, a Feeder Council Meeting, National beef industry conventions and summer conferences, ANCW Region VI meetings, and the opportunity to help organize state meetings and conventions for CCW. I would like to thank my husband, Jeff Bowen for his support and help over the past two years. As an organization we worked to improve our communication through: • Constant Contact email service • CCW Facebook page • CCW News newsletters • Our new and improved website, cattlewomen. org, that now has an easy tab for reporting beef promotion activities • Through personal contact at meetings, unit visits, events and phone calls We updated our governing documents and are working to build up our organization by encouraging membership and participation from young women in the industry.

CCW holds three state meetings per year. At these meetings we strive to inform our participants of industry issues, promote women’s leadership, and share beef promotion and education ideas. We participate in Ag Day at the Capitol, Tulare World Ag Expo, Farm to Fork in Sacramento and have booths at other events where agricultural education is needed and our assistance is requested. For any organization to work well, it takes a coordinated team effort. I extend my heartfelt thanks to the team I have had the privilege of CCW_RifleAd_LightFont.pdf



3:01 PM

working with these past two years. The officers, directors, chairwomen, and unit presidents of this organization are fantastic women. Thank you for doing your jobs well, for being dependable, and for your willingness to serve. Thank you to the women who make up the California CattleWomen. It is because of your dedication to and membership in this organization that we are able to accomplish so much and enjoy the longevity that we have had. You have my admiration and sincere thanks. God bless all of you.

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November 2016 California Cattleman 25

COUNCIL COMMUNICATOR CHECKING IN ON YOUR BEEF CHECKOFF CBC gets retail results for you by California Beef Council Director of Producer Relations Jill Scofield For any business, adapting and evolving with ever-changing consumer preferences and behaviors is imperative to staying competitive in the marketplace. And for the California Beef Council (CBC) specifically, finding new ways to engage with consumers across increasingly competitive platforms and channels is necessary to continuing our efforts to positively impact consumer demand for beef. Among our diverse programs, one area that has long been a focus for the CBC has been partnerships with retailers that aim to increase beef sales and movement at the meat counter. These promotions have traditionally involved a specific retail chain that would partner with the CBC to offer in-store cost savings or on-pack coupons, increase the beef featuring in store ads and circulars, and sometimes include additional elements such as in-store demos. In recent years, the CBC has begun to evolve these partnerships to include increasingly diverse media components through broad digital campaigns and direct-to-consumer e-mail outreach, partnerships with complementary brands, as well as continued enhancement of advertising elements such as radio and outdoor campaigns. The CBC analyzes the results of every promotion to determine coupon redemption figures, beef pounds moved, consumer engagement and media results, and more. Using broad strokes, we can say that these promotions are generally effective at moving more beef – the amount of beef sold during these campaigns is typically higher than in the weeks prior, or the same timeframe in the previous year. What’s interesting, however, is that even though the beef pounds might move, the coupon redemption figures tend to be somewhat low or stagnant. Consumer research has indicated for years that shoppers – particularly those in the millennial audience – are turning away from the physical coupons and moving more toward mobile-based apps or digital coupons. This trend has recently sparked another evolution for the CBC in its retail and consumer promotions.

Broadening Our Reach with Ibotta and Brand Partners This year, the CBC was one of the first State Beef Councils to partner with an increasingly popular consumer mobile app – and the results have been impressive. Ibotta (pronounced “I bought a”) is one of the most frequently used smartphone apps for shopping that is making waves in the marketplace. The company partners with leading brands and retailers to offer rebates on groceries, electronics, 26 California Cattleman November 2016

clothing, gifts, home and office supplies, restaurant dining and more. The consumer unlocks the qualifying rebate on the app, purchases the item at the store, and verifies the purchase for a rebate that comes in the form of cash or gift card from Ibotta. As an added element, the brands featured on Ibotta can use their placed rebate as an opportunity to poll consumers. So for the CBC, working with Ibotta allows us to not only offer incentives to move beef, but also engage with app users to gain additional consumer insight to shape future campaigns and consumer outreach. If all of this sounds too arduous to be widely adopted, think again. The numbers back up the app’s success: Ibotta has been downloaded over 18 million times, has paid out more than $100 million in cash back to its users, and has experienced massive growth – in both size of the company and in numbers of partnering retailers – since its launch in 2012. In addition, 79 percent of app users are female, and 89 percent are under age 45, which speaks directly to our target market. Over the summer months, the CBC launched two promotions through Ibotta. The first, which involved Johnny’s Fine Foods Seasoning Salt and a $2 savings on beef ribeye, took place over a five-week period that included Independence Day. During this campaign, 4,110 qualifying units (the ribeyes and Johnny’s seasoning salts) were sold. The second, incorporating a partnership with Reser’s Fine Foods deli salad or side dish and a $3 savings on beef tri-tip, saw very strong redemptions, totaling 14,532 units (tri-tips and Reser’s sides) moved over a 5-week campaign that included the Labor Day holiday weekend. In addition to working through the app, the CBC has continued to incorporate compatible brands, or consumer packaged goods (CPG) partners, to broaden its campaigns. These partnerships allow the CBC to present one or more of our three key message points—beef ’s nutrition, beef ’s value and convenience, and beef ’s image—in new ways through beef ’s pairing with other popular items in the grocery cart. Working with CPG partners also provides an additional means of reaching an audience we might not otherwise directly impact: the customer base of the CPG. In addition, our promotional partners share media and redemption costs, allowing the CBC to reach more key markets in California. These campaigns also included extensive consumer

outreach elements. Creative for the Beef and Reser’s Deli Salads promotion, for example, focused on how easy and convenient a satisfying beef meal can be. By pairing a different beef cut and recipe with a Reser’s Deli Salad each week of the five week campaign, the CBC was able to offer consumers a variety of easy, convenient, delicious beef meal options. Broadcast, outdoor and social media aspects of the promotion were coordinated so that the meal pairings for each week appeared across all platforms. The CBC will continue to look for ways to leverage this new partnership for the greatest benefit and impact for California’s beef producers. But early results suggest a positive impact: by diversifying and evolving our partnerships and promotions, we have been able to achieve greater and farther reach in our campaigns, involvement of statewide retailers versus just one chain at a time, and enhancement of beef messaging and promotion across a variety of platforms. To learn more about this app and how the CBC is using new technology to reach a broader audience with your checkoff investment, be sure to join us for the Beef Promotion Lunch at the California Cattlemen’s Convention on Saturday, Dec. 3!

Results at-a-glance Beef & Johnny’s Seasoning Salts • Offer available at all California grocery retailers that partner with Ibotta and where beef is sold • 3,963 units of beef ribeyes (8 ounces or larger) sold • Program garnered 594k+ impressions and 18,321 completed engagements through the mobile app • Males accounted for 16.04% of redemptions, which is higher than the 13% average • Consumer poll engagement had a 98% completion rate, revealing most users look to Pinterest and other online websites for beef recipes • Stater Bros was the top redeeming retailer at 20.5%, followed by Walmart at 17.2% and Vons at 10.7% Beef Tri Tip & Reser’s • Offer available at all California grocery retailers that partner with Ibotta and where beef is sold • Redemption rate of 46% significantly outperformed the Ibotta average of 22% • 13,513 units of tri-tip (10 oz. or larger) sold and 1,109 units of Reser’s salads or sides (12 oz. or larger) sold • Program garnered 353,000 impressions and 29,395 completed engagements • Poll engagement had a 99% completion rate and revealed most users look to Pinterest and other online websites for beef recipes • Stater Bros was the top redeeming retailer at 14%, followed by Walmart at 13.6% and WinCo Foods at 13.4%

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1. Heat large saucepan or nonstick skillet over medium heat until hot. Add Ground Beef; cook 8 to 10 minutes, breaking into 3/4-inch crumbles and stirring occasionally. Remove from saucepan with slotted spoon; pour off drippings. Return beef to saucepan. 2. Add soup and amount of water according to soup can directions. Stir in thyme; bring to a boil. Reduce heat; simmer, uncovered, 5 minutes to blend flavors, stirring occasionally. 3. Cut cheese to fit bread slices; top bread with cheese. Place bread slices on rack in broiler pan so surface of bread is 3 to 4 inches from heat. Broil 1 to 2 minutes or until bread is toasted and cheese is melted and golden brown. 4. Evenly ladle soup into 4 bowls. Top each bowl with 1 bread slice. Cooking times are for fresh or thoroughly thawed Ground Beef. Ground Beef should be cooked to an internal temperature of 160°F. Color is not a reliable indicator of Ground Beef doneness.desired.

November 2016 California Cattleman 27

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Livestock Insurance

Coverage for fed & feeder cattle by Michael Fanning, Ph.D., PAS, Hudson Insurance Group

Managing price risk in the cattle industry can be confusing and overwhelming; however, there are a few management and marketing strategies available to help increase the value of your animal and demonstrate a level of collateral to lending institutions. Price risk management tools available for ranchers include the futures contracts and option, forward contracting and insurance. Each tool has its advantages and disadvantages and each can be used effectively under different circumstances. FUTURES CONTRACT AND OPTIONS Futures contracts and options are restrictive to smaller producers. These contracts/options require 50,000 lbs. of feeder cattle or 40,000 lbs. of live cattle (fed slaughter cattle) per agreement. Many producers in the United States do not market enough calves to use future contracts or options to manage their price risk. Futures contracts and options are better suited to large producers who can provide the number of uniform animals to meet the contract requirements (i.e., 67 head of cattle weighing 7.5 cwt or 32 head of fed slaughter cattle weighing 12.5 cwt). ADVANTAGES OF LRP Livestock Risk Protection (LRP) insurance allows a producer to provide coverage for their herds on a per head basis. LRP insurance was used successfully by cattlemen during the 2012 drought and during the dramatic decrease in markets during the fall and winter of 2015. LRP insurance is a price risk management tool that allows flexibility. Cattlemen can choose when to buy coverage, the length of coverage (based on the insurance offerings), the number of head to be covered (up to the maximum), the target weight of the livestock at the end of the coverage period and the coverage price (based on the insurance offerings). LRP insurance is also easier to understand when compared to futures contracts and options. For example, there are no margin calls or brokerage fees. Coverage is on a per head basis and thus is not a contract with a weight requirement. In addition, lenders generally understand insurance so they may view LRP insurance more favorably than futures contracts or options since once LRP insurance is purchased, the coverage cannot be cancelled. LRP BASICS LRP offers single-peril, price risk protection to feeder and fed cattle producers to provide protection against declining cattle prices. LRP for lightweight calves, stocker calves or feedlot animals pays a livestock producer if the 30 California Cattleman November 2016

national cash price index falls below the insured’s coverage price level. LRP does not cover sickness or death of an animal. If the cash price index for the insured cattle falls below the coverage price selected , the producer collects an indemnity equal to the difference. Producers can follow daily LRP coverage prices and premiums on Hudson Crop’s website at https:// eharvest. The coverage prices and premiums are market-based so they can change each day with the market report. LRP Insurance coverage for Feeder Cattle and Fed Cattle are based on the Chicago Mercantile Exchange (CME) Feeder Cattle and Live Cattle futures, respectively. Premiums are paid at the time coverage is purchased and are subsidized at 13 percent. To qualify for the LRP program, producers must own the livestock when they purchase the coverage and must retain ownership until the last 30 days of the insurance contract expiration. You do not have to sell your animals by the end of the insurance period. Cow-calf and stocker operators can insure as few as one or as many as 2,000 head annually. Owners of fed cattle can insure up to 4,000 head annually. For feeder cattle, weight classes under 6.0 cwt and cattle between 6.0 and 9.0 cwt are eligible for LRP Feeder Cattle Insurance. Steers, heifers, Brahman and dairy breeds are insurable. Bull calves of any breed expected to weigh less than 6.0 cwt at the end of the coverage period can be insured. For feeder heifers, lighter weight cattle, Brahman or dairy breeds, the same index is used as a base, with an adjustment factor. For LRP Fed Cattle Insurance, both steers and heifers are a single insurance type and should be expected to finish with a Select or higher quality grade, Yield Grade of 1,2, or 3 and weigh between 10 cwt and 14 cwt (live weight basis) at the end of the coverage period. If cattle do not meet these expectations, coverage or the right to an indemnification are not affected. Feeder Cattle and Fed Cattle insurance periods are set at 13, 17, 21, 26, 30, 34, 39, 43, 47 or 52 weeks. Coverage prices vary from 70 to 100 percent of the expected ending value. At the end of the insurance period, the CME Feeder Cattle Cash Settled Price Index is used to determine the actual ending value for feeder cattle prices and then compared to the coverage price to determine whether an indemnity will be paid. For LRP Fed Cattle Insurance, the Agricultural Marketing Service (AMS) 5-Area Weekly Weighted Average Direct Slaughter Cattle price series is used to determine the value of the fed cattle to compare to the coverage price to determine if an indemnity is due. The price you receive for

the animal is not used to determine if there is an insurance loss.

below the coverage price selected , the producer collects an indemnity equal to the difference.

PURCHASING LRP COVERAGE LRP offers single-peril, price risk protection to feeder and fed cattle producers to provide protection against declining cattle prices. LRP for lightweight calves, stocker calves or feedlot animals pays a livestock producer if the national cash price index falls below the insured’s coverage price level. LRP does not cover sickness or death of an animal. If the cash price index for the insured cattle falls below the coverage price selected , the producer collects an indemnity equal to the difference.


LRP insurance is a price risk management tool available to cattle producers to protect against a catastrophic price decline to minimize losses and create long- term viability for the cattle operation. LRP Insurance is beneficial to all producers as a way to show their lending institution a level of collateral. This article is brought to you by Silveus Insurance Agency with reprint permission from Hudson Insurance Group. To learn more about livestock products, Silveus will be sponsoring a presentation on LRP insurance as part of the Risk Management Workshop at the 100th Annual CCA & CCW Convention in Sparks, Nev. Stop by the Silveus Insurance Group’s Trade Show Booth at the convention or contact us at (800) 531-9909.


LRP offers single-peril, price risk protection to feeder and fed cattle producers to provide protection against declining cattle prices. LRP for lightweight calves, stocker calves or feedlot animals pays a livestock producer if the national cash price index falls below the insured’s coverage price level. LRP does not cover sickness or death of an animal. If the cash price index for the insured cattle falls EXAMPLE. LRP FOR FEEDER CATTLE

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November 2016 California Cattleman 31

Beef Ambassadors Participate in Sacramento’s Farm To Fork Festival California is the largest agricultural peers that are just as concerned about the producer in the nation. With consumers Cattle Industry as I am." increasingly interested in where and how Enlow, a college student and their food is produced, the Farm-to-Fork veterinary technician, was approached extravaganza in Sacramento continues to by a woman who was concerned about grow in events and attendance over this eating beef due to media buzz about three-week long salute. The Sacramento mad cow and other scares. She shares the region is the home of the Farm to Fork following story: concept. This area boasts of 1.5 million "The most memorable experience acres of farms and ranches that grow I retained from Farm to Fork would be more than 120 crops. having the opportunity to see what an On Saturday, Sept. 24, the Farm-toimpact our words as beef ambassadors Fork Festival was held on the Capitol have on the public.A woman approached Mall from 3rd to 9th Street. The California me and expressed her concerns on and Placer/Nevada CattleWomen were bio-security within the beef industry. one of 65 vendors to take part in this The negative outlook that the media daylong event. 60,000 attendees walked portrayed of the beef industry had the street from the Tower Bridge to the caused this woman to not eat meat for Capitol sampling local food fare and five years. After debunking all of the false learning more about the agricultural comments that she had heard regarding region in which they live. bio-security, she asked me for a sample of Booth coordinator Maxine DaCosta, beef jerky that we were handing out and and Jeanne Reaume, both Placer/Nevada expressed her true gratitude for my time CattleWomen, arrived early to set up the and knowledge. She later told me that space. The booth was well stocked with she would be eating the sample of jerky free takeaways; 1,500 beef sticks, candy because of the positive impact I made treats, CBC brochures, pencils, pictures on her and on her opinion of the beef of cattle, and t-shirts from the American industry. Our words and how we portray Hereford Association. A nearly life-size them can make very extreme changes in paper machete cow was the eye-catching people's lives and this experience helped draw to the booth. #cowselfies was the me to greatly realize that!" hashtag of the day and families stood in A big thank you to all of the beef line to take pictures of their kids with the ambassadors who shared their knowledge cow statue. with the public that day. You make a The California Beef Ambassador positive difference! Team showed up in force to lend a hand. Adam Blalock from Shasta County, Ashley Mabery from Alameda County, Tanya Enlow from San Diego County, and Helen Sands from Placer/ Nevada CattleWomen were the faces of the beef cattle community that day working alongside cattlewomen who came from near and far to help. They engaged the public answering questions about ranching, nutrition, beef safety and animal welfare. Blalock wasted no time Tanya Enlow and Helen Sands listen closely inviting passersby to ask him anything as consumers ask questions about beef. they wanted to know about cattle ranching. The 17-year-old high school senior was well spoken as he explained about cattle and ranch life. "I was really proud to be a part of something so much bigger than myself," Blalock said. "At the CCW booth, we handed out several thousand brochures to many families and individuals curious about cattle production and quite a few about what they’re really eating at the supermarket in terms of beef. Working Adam Blalock shares information with an with my fellow beef ambassadors was event attendee. extremely fun and I enjoyed being with 32 California Cattleman November 2016

ANADA 200-591, Approved by FDA

For intramuscular and subcutaneous use in beef and non-lactating dairy cattle only. BRIEF SUMMARY (For full Prescribing Information, see package insert.) INDICATIONS: Norfenicol is indicated for treatment of bovine respiratory disease (BRD) associated with Mannheimia haemolytica, Pasteurella multocida, and Histophilus somni, and for the treatment of foot rot. Also, it is indicated for control of respiratory disease in cattle at high risk of developing BRD associated with M.haemolytica, P. multocida, and H. somni. CONTRAINDICATIONS: Do not use in animals that have shown hypersensitivity to florfenicol. NOT FOR HUMAN USE. KEEP OUT OF REACH OF CHILDREN. Can be irritating to skin and eyes. Avoid direct contact with skin, eyes, and clothing. In case of accidental eye exposure, flush with water for 15 minutes. In case of accidental skin exposure, wash with soap and water. Remove contaminated clothing. Consult physician if irritation persists. Accidental injection of this product may cause local irritation. Consult physician immediately. The risk information provided here is not comprehensive. To learn more, talk about Norfenicol with your veterinarian. For customer service, adverse effects reporting, or to obtain a copy of the MSDS or FDA-approved package insert, call 1-866-591-5777. PRECAUTIONS: Not for use in animals intended for breeding. Effects on bovine reproductive performance, pregnancy, and lactation have not been determined. Intramuscular injection may result in local tissue reaction which persists beyond 28 days. This may result in trim loss at slaughter. Tissue reaction at injection sites other than the neck is likely to be more severe. RESIDUE WARNINGS: Animals intended for human consumption must not be slaughtered within 28 days of the last intramuscular treatment. Animals intended for human consumption must not be slaughtered within 33 days of subcutaneous treatment. Not approved for use in female dairy cattle 20 months of age or older, including dry dairy cows as such use may cause drug residues in milk and/or in calves born to these cows. A withdrawal period has not been established in pre-ruminating calves. Do not use in calves to be processed for veal. ADVERSE REACTIONS: Inappetence, decreased water consumption, or diarrhea may occur transiently. Manufactured by: Norbrook Laboratories Limited, Newry, BT35 6PU, Co. Down, Northern Ireland. The Norbrook logos and Norfenicol ® are registered trademarks of Norbrook Laboratories Limited.

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Observe label directions and withdrawal times. Federal law restricts this drug to use by or on the order of a licensed veterinarian. For use in beef and non-lactating dairy cattle only. Not approved for use in female dairy cattle 20 months of age or older, including dry dairy cows. Animals intended for human consumption must not be slaughtered within 28 days of the last intramuscular treatment or within 33 days of subcutaneous treatment. Do not use in calves to be processed for veal. Intramuscular injection may result in local tissue reaction which may result in trim loss at slaughter. See product labeling for full product information, including adverse reactions. The Norbrook logos and Norfenicol are registered trademarks of Norbrook Laboratories Limited. Nuflor is a registered trademark of Merck Animal Health. 0915-591-I01A


November 2016 California Cattleman 33

Fresno-Kings Cattlemen, Cattlewomen give annual Awards from the Fresno-Kings Cattlemen's Association To most, the fall season means crisp air and changing colors, but for the cattlemen and cattlewomen of Fresno and Kings Counties it means: calving, our Fall Awards Dinner, and of course The Big Fresno Fair. The evening of Sept. 27 didn’t feel much like fall with the temperature registering over 100 degrees. The Fresno State Young Cattlemen grilled more than 180 Harris Ranch Ribeye steaks to feed those who gathered to share stories, tell jokes and award the Cattleman, CattleWoman, Friend of the Cattleman and Cowboy of the Year Awards for 2016. Also on the agenda was the voting in of two new board members. Brooke Helsel and Monte Person round out the twelve member FKCCA Board of Directors which includes: Cindy Tews (President); Mark Thompson; (Vice President) Tara Roth (Secretary); Ed Huff (Treasurer); Steven McDonald, Randy Perry, Ph.D., Jayne Robinson, Neil McDougald, Geoff Gates and Hal Stainbrook. After the complete board introduction, a very special invocation was led by eight-year-old Johni Lynn Phillips of Visalia. The Cattleman of the Year award has been presented in Fresno and Kings Counties for over 50 years. Nine past honorees were present for the evening as John Harris received the honor of Cattleman of the Year for 2016. His outstanding dedication to the beef industry and tireless efforts on behalf of the producer was acknowledged. The uncountable hours of involvement with local, state and national political issues to better both animal and crop agriculture were recognized. He gave credit to those who work day in and day out to put beef on the plates in households and at restaurants. With 25 plus members of the Harris “family” of employees in attendance, he also gave praise for their hard work and diligence. A tip of the Resistol to John Harris on his award! The 2016 Cowboy of the Year was awarded to Larry Hooper. Larry was raised on numerous dairies from Merced to Bakersfield. He grew up learning to rope and ride from his father and later entered into the army and served his country in Vietnam. Tara Roth of 3H Cattle recounted growing up on the feedlot with Larry and said, “We learned so much from him including barb wire fence repair, cable stretching, PVC pipe replacement, what to look for in sick cattle, and how and what to use to doctor them. But one of the best things I can say about him is that he is the hardest worker I have ever seen. Larry even told my dad that he should put him on salary because he couldn’t afford to pay him hourly.” The cattle industry is so fortunate to have these one-of-akind people like Larry. Les Wright was the recipient of the 2016 Friend of the Cattlemen. Les is currently the Fresno County Ag Commissioner. He has played a prominent role in both Fresno and Kings Counties as an advocate for the agriculture industry. Les is considered an expert among his peers at all things related to noxious weeds, the gray wolf and predator control. A favorite hobby of his is attending California Department of Fish and 34 California Cattleman November 2016

Wildlife meetings to counter the narrative of activist groups. Les, the Fresno-Kings Cattlemen’s Association thanks you for all that you do for all of us. CattleWoman of the Year for 2016 was presented to Kate Horstmann. Kate is the daughter of Bill and Susan (Lewis) Cochrane and, when the drought ends, a fifth generation cattle rancher on the Carrisa Plains. She is a Cal Poly, San Luis Obispo graduate. After multiple internships at feedlots across the country, Kate returned to Kingsburg and is currently employed by Foster Farms. In 2011 she joined the Fresno-Kings Counties CattleWomen unit. While serving as the vice president, she stepped up to the plate upon the vacancy of president, and was then subsequently elected to that position for the following two years. She has been instrumental in bringing the Fresno-Kings CattleWomen into the 21st century! The Big Fresno Fair and the local cattle industry have had a long standing relationship. In fact, Fresno County is home to 525,000 cattle. To celebrate the fair’s agriculture heritage, a new exhibit was opened in the livestock barn in 2011. The Big Fresno Fair CEO John Alkire had the vision to create an exhibit featuring information about beef and the importance the cattle industry holds in our region. He has generously

Pictured L to R are: Monte Person, Sandra Garcia (Congressman Costa's office) Mark Thompson, Jayne Robinson, John Harris, Cindy Tews, Hal Stainbrook, Brooke Helsel, Geoff Gates, Steven McDonald and Neil McDougald.

Pictured L to R are: Harris Ranch's Dave Wood and John Harris with Big Fresno Fair Board Member Artie DeManuel, and Big Fresno Fair Chief Executive Officer John Alkire.

allowed us the use of the venue for our awards dinner. As you stroll through the exhibit, you will find walls branded with local irons dating back to the 1800s, hides mounted, plaques with previous award recipients, and a video reel showing current operations in the area. This project was made possible by John Harris and Dave Wood of Harris Ranch and because of their generous contribution nearly 600,000 fair attendees have the opportunity to learn about beef each year! The local cattlemen and women are proud to showcase their heritage and enjoy this exhibit each year at the fall awards dinner. The evening of awards was certainly one for the books. Outstanding attendance, generations of local ranching families, and a wonderful meal prepared by the Fresno State Young Cattlemen’s Association; it just doesn’t get better than that. In fact, board member Randy Perry said, “Cattle people are truly a special group. How can you go anywhere else and find the kind of people that were in attendance? You can’t.” Randy, we couldn’t agree more!

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Jesse Larios is the manager at Foster Feed Yard, a 36,000 head capacity yard located in the Imperial Valley. Being a second generation employee at the feedyard, he has big footsteps to fill. His father and three uncles also enjoyed working at the farm for a combined 163 years (43, 44, 40 and 36). Larios enjoys reaching out to the community with proactive presentations on our cattle industry and through social media.The accomplishment he is most proud of is being the Lead Farmer from California on the Farm Journal Foundation’s Farmers Feeding the World program. He is member of National Cattlemen’s Beef Association, California Cattlemen’s Association, California Cattle Feeders Association and Arizona Nationals Livestock Show. He received his bachelor’s degree in Agriculture Economics from California State University, Fresno. He also enjoys raising and showing show cattle with his wife Briana, daughters Lesly and Cameron and his little cowgirl granddaughter, Demi. Question: What does being involved in the beef community mean to you? Answer: Being in the beef community is my life; it’s not a way of life. I am surrounded by people who share knowledge, pride and leadership in our mission of feeding the world in a way that would make God proud. Question: What’s your day job? Answer: I’m a part economist, part weatherman, part veterinarian and part nutritionist, but overall I am a leader by example. Most commonly, people refer to me as manager of Foster Feedyard. Question: Why do you do what you do? Answer: It’s in my blood. Literally. My father worked at Foster Feedyard for 43 years alongside my three uncles. Together they worked for 163 years producing the best beef in the world. I commonly refer to myself like a great cattle dog that is waiting at the foot of the bed or the door itching to jump in the back of the truck to go to the ranch to feed cows. That’s why I ranch. The friendships that I have made in this industry have fortified that I made the best decision that I could have ever made in my life. I cannot imagine myself doing anything else than producing the best protein in the world. Question: Why are you serving on the CCA Executive Committee?

36 California Cattleman November 2016

FEATURING CCA FEEDER COUNCIL MEMBER DIRECTOR JESSE LARIOS LARIOSJESS1@GMAIL.COM | (760) 455-3888 Answer: I believe that you lead by example. A great friend of mine, JD Alexander, former NCBA president, when I decided to get involved, taught me that if you’re not at the table, you’re going to be on the table. And I believe that at heart. The best way to lead is by example and in order to get the best results we need to be involved as much as we can. I believe that our generation, my generation, has depended for too long on the cowmen before us who are older and tired. My generation has depended on their leadership to get us where we are today. I am grateful for what our previous leaders have done for us and it is time for our generation to take the bull by the horns and start leading. Question: What issues matter most to you in the beef industry? Answer: Telling our story. What we consider major issues stem from our failure and fear of telling our story. I think we have not been successful, because we are not speaking the language of urbanites. If we can find that right language, tone and carrier, a lot of the issues we are going through would be much smaller. Question: Why should someone join CCA? Answer: United we stand, divided we fall. As individuals our voice will not be heard. Together, united, as one association, our voice can reach the halls in Sacramento and Washington, D.C.


BEEF SOLUTIONS BULL SALE Bruin Ranch and Circle Ranch SEPT. 22, IONE, CA

Col. Rick Machado & Col. John Rodgers 101 SIMANGUS BULLS 70 ANGUS BULLS

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OCT. 2, SAN LUIS OBISPO, CA Col. Rick Machado and Col. John Rodgers 85 TOTAL BULLS

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Family and sale day helpers pose for a quick picture before the McPhee Red Angus Production Sale on Sept. 24 in Ione

Col. Eric Duarte Managed by Matt Macfarlane Marketing 61 BULLS 10 COMMERCIAL BRED FEMALES

$4,587 $1,635


OCT. 7, PISMO BEACH, CA Col. Rick Machado Managed by Cotton & Associates 47 BULLS 37 FEMALES

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Peter Bussman, Fortuna, and Bill Barboni, Petaluma, at the 10th Annual 9 Peaks "First Choice" Bull Sale in Fort Rock, Ore., on Oct. 11.

Pictured (L to R) are Califonia bull buyers Brady Murphy, CCA President Billy Flournoy, Martin Murphy with Col. Eric Duarte.

FEMALE SALE OCT. 8, FIREBAUGH, CA Col. Rick Machado & Col. John Rodgers Managed by Matt Macfarlane Marketing 15 SPRING 2016 SHOW HEIFER PROSPECTS 7 OPEN HEIFERS 15 BRED COWS 4 FALL PAIRS 20 SPRING BRED HEIFERS

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OCT. 11, FORT ROCK, OR Col. Eric Duarte & Col. Trent Stewart 93 ANGUS BULLS



Sonoma Mountain Herefords & Lambert Ranch OCT. 15, KENWOOD, CA Col. Eric Duarte 54 BULLS $4,745 Sonoma Mountain Hereford's Jim Mickelson welcomes buyers before the Next Generation Bull Sale in Kenwood on Oct. 15.

Next Generation Bull Sale Buyers Leland Schneider, Sr., Sloughhouse; and Dan Bell, Paradise Valley, Nev.

November 2016 California Cattleman 37

California Cattlemen’s Association Services for all your on-the-ranch needs THANK YOU TO ALL OF OUR 2016 BUYERS!

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40 California Cattleman November 2016


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Market directly to your target audience through one of the most reputable publications in the west! The California CAttleman is also the only publication in California that puts its advertising revenue right back into protecting and supporting the beef industry. the California Cattleman is sent monthly to subscribing cattle producers and members of the California Cattlemen’s Association who need your services!

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In Memory Ken Fowle

Kenneth Edward Fowle passed away on Oct. 4, 2016, at the age of 74. He was born in Kirkland, Wash., on Feb. 27, 1942, to Hulbert and Mary Ruth Kathleen Cottrell Fowle. Since it was during World War II, the family moved where Hully could find work: Oregon City, Reseda and San Fernando. His brother Norm and he were both active in Boy Scouts, YMCA and the First Baptist Church in San Fernando. Ken graduated from Robert Fulton Junior High and Birmingham High School, where he played football. He went on to graduate from California State Polytechnic College in San Luis Obispo with a BS in animal husbandry, Ohio State University with a master of science in animal nutrition and Oregon State University with a doctorate in animal nutrition. While at Poly, Ken lived in Herdsman Hall and worked at the meat lab and feed mill. He was a member of Alpha Zeta, president of Boots and Spurs, and a member of Cal Poly’s Champion Livestock Judging Team.

Ken’s focus was three pronged: Church, youth and the ranch. He devoted time to children’s programs and administrative committees at both the Etna Methodist and Scott Valley Berean churches. Youth organizations included 4-H, FFA, and the California and National Junior Hereford Associations. In the mid 70s, he taught ROP at the ranch. Beginning in 1990, he spent 18 years teaching computers/ yearbook at Etna High and math, science and history at Scott River High. For 43 years he and his wife, Melanie, raised Hereford cattle and more recently, Angus. To balance out the bad years they also produced registered Suffolk and Hampshire sheep. He was not interested in driving the draft horses but always helped Melanie harness her Handy to a variety of implements. He is survived by his wife, Melanie; son, Jeff; daughter inlaw, Erin; grandson, Kyle; brother, Norm (wife Susan); sister, Joyce Bayon (husband Bill); sister in-law, Libby Sears (husband Stan Sears); as well as a number of nieces and nephews. A memorial service for Ken was held Oct. 19, at the Scott Valley Berean Church. Memorial contributions may be sent to the Dudley/Fowle Scott Valley Scholarship, PO Box 352, Etna, CA 96027.

Jim Chance

James Ronald Chance, 79, of Ballico, passed away on Sept. 25, near Craig, Colo., as a result of an accident. Jim was the son of Oliver Chance and Phoebe Swanson Chance. He was born in Turlock. Jim graduated from Denair High School, Class of 1955. He attended California State Polytechnic College in San Luis Obispo and graduated with a B.S. in Ag Business. He was married to Judith Keeble Chance. Jim and Judy ran a successful cattle operation. He was involved in many organizations including: California Rangeland Trust, California Livestock PCA, California Cattlemen's Association, National Cattlemen's Beef Association, Colorado Cattlemen's Association, MercedMariposa Cattlemen, San Joaquin-Stanislaus Cattlemen, Cal-Poly Alumni Association and was a member of Good Shepherd Lutheran Church. Jim was also a member of the Los Picadores camp of the Rancheros Vistadores. He was passionate about the cattle business and the western way of life. He was most proud of the fact that the ranches and businesses he built are being carried on by his children and grandchildren. Jim is survived by his wife, Judy; uncle, John Chance of Denair; his children, Todd Chance, Jeff Chance (Ginger), and Robin Niederhauser (Chris); and his grandchildren: Ryan, Kevin, Lacie, Baylee, Brooke, Seth, Blaine, Jordyn and Jessica. Services were held on Saturday, Oct. 22, at Good Shepherd Lutheran Church. The family requests memorial donations be made to the charity of your choice. 44 California Cattleman November 2016

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FIVE STAR LAND & Livestock Receives Certified Angus Beef Honor For their continued commitment to the Angus breed and the Certified Angus Beef® brand, the Nelson family at Five Star Land & Livestock, Wilton, were presented with the 2016 CAB Ambassador Award Sept. 24 in Tucson, Ariz. At CAB’s annual conference, Mark and Abbie Nelson accepted the award with their daughter, Andra, and their son, Ryan, with his wife, Hailey. CAB credits the Nelsons with always being eager to help promote their breed and way of life. “Some of the very first events we ever did were at Five Star Land & Livestock,” says CAB Vice President of Production Mark McCully, recounting the now-familiar days of taking distributor groups or media out to ranches to show the real faces of the brand in action. “We’ve literally had our chefs in their kitchen cooking dinner,” McCully says recalling a 2014 group of bloggers who spent a day on the ranch touring and asking questions. As the sun went down, hospitality continued on the Nelsons’ back deck. State legislators and lobbyists, journalists or rotary members, eighth graders, politicians and friends leave Five Star Land & Livestock with an understanding of the industry and a family that embodies it. Whatever the reason, on top of the typical requirements that come with ranch life – growing the herd, maintaining a business and keeping together a family that includes nine grandchildren and growing – the Nelsons are never too busy to stop and answer a question or two. Statement of Ownership, Management, and Circulation (All Periodicals Publications Except Requester Publications)

1. Publication Title

2. Publication Number

California Cattleman


4. Issue Frequency


3. Filing Date


6 0

Monthly except July and August are combined

October 2016


5. Number of Issues Published Annually

6. Annual Subscription Price



7. Complete Mailing Address of Known Office of Publication (Not printer) (Street, city, county, state, and ZIP+4 ®)

Contact Person

Stevie Ipsen

Telephone (Include area code)

1221 H Street, Sacramento, CA 95814

(208) 996-4922

8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer)

1221 H Street, Sacramento, CA, 95814 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do not leave blank) Publisher (Name and complete mailing address)

“We've had Polish and Chinese folks on the ranch. There was just a Japanese group in September,” Abbie Nelson rattles off. Not to mention the couple’s time spent off the ranch with past and present leadership roles in California Cattlemen’s Association, California Angus Association, California Beef Cattle Improvement Association, National Cattlemen’s Beef Association, American Angus Association and the Angus Board, to name a few. “I love cattle. They are in my heart,” Nelson says. “I have a passion for taking care of them, for breeding them, the decision making and the genetics.” “The legacy of my children and how they've grown. I think it’s a good strong legacy,” she says of her greatest contribution.

Pictured at the CAB Awards ceremony are (L to R); CAB's Justin Sexton, Ryan Nelson, Hailey Nelson, Andra Campbell, Abbie Nelson, Mark Nelson and CAB's John Stika.

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California Cattlemen’s Association, 1221 H Street, Sacramento, CA 95814 Editor (Name and complete mailing address)

Stevie Ipsen, 649 W. Indian Rocks St, Meridian, ID 83646 Managing Editor (Name and complete mailing address)

Same as above 10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.) Full Name Complete Mailing Address

California Cattlemen’s Association

1221 H Street, Sacramento, CA 95814

13. Publication Title

14. Issue Date for Circulation Data Below

California Cattlemen’s Association

• treat once a year •

October 2016

15. Extent and Nature of Circulation

Average No. Copies No. Copies of Single Each Issue During Issue Published Preceding 12 Months Nearest to Filing Date 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or None Other none, check box run) a. TotalSecurities. Number ofIf Copies (Net press Full Name

Complete Mailing Address

(1) Mailed Outside-County Paid Subscriptions Stated on PS Form 3541 (Include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies) b. Paid Circulation (By Mail and Outside the Mail)

Se 365 selenium bolus for nutritional supplementation of beef cattle.


Mailed In-County Paid Subscriptions Stated on PS Form 3541 (Include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies)


Paid Distribution Outside the Mails Including Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS®





Paid Distribution by Other Classes of Mail Through the USPS (e.g., First-Class Mail®) 12.  Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one) purpose, function, and nonprofit of (3), this and organization and the exempt status for federal income tax purposes: c.The  Total Paid Distribution [Sum of 15bstatus (1), (2), (4)]

for beef cattle over 3 months of age.


Has Not Changed During Preceding 12 Months




Has Changed During Preceding 12 Months (Publisher must submit explanation of change with this statement) d. Free or (1) Free or Nominal Rate Outside-County Copies included on PS Form 3541 Nominal PS Form 3526, July 2014 [Page 1 of 4 (see instructions page 4)] PSN: 7530-01-000-9931 PRIVACY NOTICE: See our privacy policy on Rate Distribution (2) Free or Nominal Rate In-County Copies Included on PS Form 3541 (By Mail and Free or Nominal Rate Copies Mailed at Other Classes Through the USPS Outside (3) (e.g., First-Class Mail) the Mail)


Free or Nominal Rate Distribution Outside the Mail (Carriers or other means)


e. Total Free or Nominal Rate Distribution (Sum of 15d (1), (2), (3) and (4))

f. Total Distribution (Sum of 15c and 15e)

g. Copies not Distributed (See Instructions to Publishers #4 (page #3))

h. Total (Sum of 15f and g) i. Percent Paid (15c divided by 15f times 100)












Statement of Ownership, Management, and Circulation (All Periodicals Publications Except Requester Publications)

* If you are claiming electronic copies, go to line 16 on page 3. If you are not claiming electronic copies, skip to line 17 on page 3. 16. Electronic Copy Circulation

Average No. Copies Each Issue During Preceding 12 Months

a. Paid Electronic Copies b. Total Paid Print Copies (Line 15c) + Paid Electronic Copies (Line 16a) c.  Total Print Distribution (Line 15f) + Paid Electronic Copies (Line 16a) d. Percent Paid (Both Print & Electronic Copies) (16b divided by 16c Í 100)

No. Copies of Single Issue Published Nearest to Filing Date









X I certify that 50% of all my distributed copies (electronic and print) are paid above a nominal price. 17.Form Publication Statement of Ownership PS 3526, of July 2014 (Page 2 of 4)

X If the publication is a general publication, publication of this statement is required. Will be printed

Publication not required.

November 2016 in the ________________________ issue of this publication. 18. Signature and Title of Editor, Publisher, Business Manager, or Owner


For sale & use in California Only — Organically Listed— CCA member: $240/box o f60 CCA Non-Members: $288/box shipping additional

ORDER FROM OR PICKUP AT: California Cattlemen’s Association 1221 H Street Sacramento, CA • (916) 444-0845

9/28/2016 I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

November 2016 California Cattleman 45

Advertisers’ Index Ag Land Brokers.......................................................... 24 All West-Select Sires.................................................... 35 Amador Angus............................................................. 38 American Hereford Association................................... 40 Andreini & Company................................................... 43 Associated Feed & Supply Co..................................... 1, 5 Bar R Angus................................................................. 38 BMW Angus................................................................. 38 Broken Arrow Angus................................................... 38 Broken Box Ranch....................................................... 42 Buchanan Angus.......................................................... 38 Byrd Cattle Co.........................................................38, 48 California Angus Association....................................... 33 California Angus Days................................................. 33 California Custom........................................................ 42 California Outdoor Properties..................................... 31 California State University, Chico................................ 41 California Wagyu Breeders, Inc................................... 42 Cattle Industry Convention & NCBA Trade Show......... 47 Charron Ranch............................................................ 38 Cherry Glen Beefmasters............................................. 40 Conlan Ranches California.......................................... 42 Conlin Fence Company................................................ 42 Conlin Supply Co., Inc..........................................1, 5, 10 Conlin Supply Co., Inc................................................. 10 Corsair Angus Ranch................................................... 38 Dal Porto Livestock...................................................... 39 Diamond Back Ranch.................................................. 42 Donati Ranch............................................................... 38 Edwards, Lien & Toso, Inc............................................ 42 Farm Credit Alliance.................................................... 11 Five Star Land Company.............................................. 42 Foster Commodities................................................... 1, 5 Freitas Rangeland Improvements................................ 27 Fresno State Agricultural Foundation.......................... 41 Furtado Angus............................................................. 39 Furtado Livestock Enterprises..................................... 43 Genoa Livestock........................................................... 40 Gonsalves Ranch.......................................................... 39 HAVE Angus................................................................ 39 Hogan Ranch............................................................... 40 Hone Ranch................................................................. 40 Hufford's Herefords..................................................... 41 J/V Angus..................................................................... 39 Kerndt Livestock Products........................................... 43

46 California Cattleman November 2016

Lambert Ranch............................................................ 40 Lander Veterinary Clinic.............................................. 43 Little Shasta Ranch...................................................... 41 Malson Angus & Herefords.......................................... 23 McPhee Red Angus...................................................... 41 Merial/Longerange........................................................ 3 Noahs Angus Ranch..................................................... 39 Norbrook..................................................................... 25 O'Connell Ranch.......................................................... 39 ORIgen......................................................................... 43 Orvis Cattle Company.................................................. 41 Pacific Trace Minerals.............................................42, 44 Pitchfork Cattle Co....................................................... 41 Priefert........................................................................ 10 Ray-Mar Ranches......................................................... 39 Razzari Auto Centers................................................... 22 Ritchie Industries........................................................ 18 Riverbend Ranches...................................................... 17 San Juan Ranch............................................................ 40 Scales Northwest.......................................................... 24 Schafer Ranch.............................................................. 39 Schohr Herefords......................................................... 41 Shasta Farm & Equipment........................................... 45 Shasta Livestock Auction Yard..................................... 15 Sierra Ranches............................................................. 41 Silveira Bros. ............................................................... 40 Silveus Insurance Group.............................................. 37 Skinner Livestock Transportation................................ 42 Sonoma Mountain Herefords....................................... 41 Southwest Fence & Supply Company, Inc..................... 42 Spanish Ranch............................................................. 40 Stanislaus Farm Supply................................................ 19 Sweetlix....................................................................... 35 Tehama Angus Ranch................................................... 40 Teixeira Cattle Co......................................................... 39 Tumbleweed Ranch...................................................... 40 Turlock Livestock Auction Yard..................................... 9 Universal Semen Sales................................................. 43 Veterinary Services, Inc............................................... 42 VF Red Angus.............................................................. 41 Vintage Angus Ranch................................................... 40 Western Fence & Construction, Inc.............................. 42 Western Nugget National............................................. 20 Western Video Market................................................... 2 Wulff Brothers Livestock.............................................. 39

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V A R RUBICON 5414 AAA REG. 18212186


RAMPAGE WITH MULTI TRAIT EXCELLENCE • VA R Rubicon 5414 is the only son of Quaker Hill Rampage in the breed today to rank in the top 1% of the population for weaning weight, yearling weight, $Weaning, $Feedlot, $Grid and $Beef. • His famous Dam has surpassed 3 million in progeny sales at Vintage Angus Ranch. • V A R Rubicon 5414 Moves Marbling and all quality Index’s forward when compared to VINTAGE BLACKBIRD 5415 - The $260,000.00 his sire. Valued flush sister to VAR Rubicon 5414.

EPDS +9 +2.1 +76 +129 +.27

+24.9 +12 +42 +68 +.97 +1.52 +83.57 +93.63 +55.92 +41.63 +14.29 +185.71



EPDs as of 10/20/2016

Semen: $30


1% 1% 2% 10% 1% 1% 10% 1% 1% 1% 1% 10% 2% 1%

Certificates: $40


SANDPOINT BLACKBIRD 8809 - The Dam of VINTAGE BLACKBIRD 6273 - The $135,000.00 full herdsires including: VAR Rubicon, VAR Generation, VAR sister to VAR Rubicon 5414. Index, VAR Commander, VAR Ranger, VAR Foreman, 48Complete, California Cattleman November 2016 VAR and VAR Reserve.



November 2016 California Cattleman  
November 2016 California Cattleman