BUNKHOUSE KEEPING YOU UP TO DATE YEAR-ROUND ON CCA EFFORTS AND ACCOMPLISHMENTS by CCA Associate Director of Communications Maureen LaGrande legislative measures, industry news or briefs from Association staff. With our multiple publications and social media outlets available, we looked to see what our members utilized the most and took into consideration that the information in the newsletter was additionally being published further in depth in the monthly magazine. This information enabled us to propose to our membership of discontinuing the publication. Although it is sad to close the chapter on this publication, we will now be able to allocate our efforts to our other communication outlets. A new and exciting change that I am pleased to share with you is a new name for our weekly e-newsletter, formerly Legislative Bulletin that hits your inboxes on Monday evening. The weekly blast is now called California Cattleman Weekly. The debut of California Cattleman Weekly hit your inboxes on Monday, Feb. 5. The reasoning behind the name switch is that our weekly blast includes more than just legislative updates. Each week we include announcements for upcoming meetings in the state that could affect X (Twitter) ranchers, news from our office, upcoming CCA events, industry events, a CattleFax update, CCA’s Sorting Pen podcast feature and link to the current California Cattleman magazine. With this range of information included, the new year was the perfect time to revamp the Website e-newsletter’s name to reflect all that is included each week. Aside from the name change, the distribution and content of the e-newsletter is still the same.
Communicating, educating and connecting is an integral component when it comes to keeping you up to date on all that is going on within the California Cattlemen’s Association. Whether it be legislative updates, upcoming CCA events, industry news or a fun fact about ranching in California we want our members to be in the know. As much as I enjoy getting to speak with you all face to face and snap your photo, I only get this opportunity a few times a year. In the time between these events, I try my hardest to provide to you all the best sources and information to inform you of the work being done at the legislative level as well as highlighting all the unique programs available to ranchers throughout the state. With the new year comes new changes for our communications materials. In December at the 107th CCA and CCW Annual Convention it was voted upon our membership to no longer produce the Hot Irons newsletter. The final edition of Hot Irons hit your mailboxes in December. Mailed monthly to members, the newsletter most commonly consisted of updates on any
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18 California Cattleman February 2024
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