Sellers Presentation | The Monarch Group

SELLER'S presentation

Louisville, Ky

Welcome to The Monarch Group, where exceptional real estate experiences await you. Founded with a focus on personalized service, we are dedicated to turning your dreams into reality. Led by visionary leaders with a background in auctions and real estate, we understand and address the financial stress often associated with property transactions As part of our family, you'll receive unwavering support from start to finish and beyond, ensuring a seamless journey to your ideal home Discover the difference with The Monarch Group and embark on a rewarding path to homeownership, where your needs and aspirations take center stage.

M I S S I O N

At The Monarch Group, our mission is to connect individuals and families with their ideal homes in Louisville by offering the most desirable properties that align with their dreams and aspirations We are a team of dedicated local real estate professionals committed to providing exceptional service and extensive knowledge of the area to ensure a seamless and rewarding real estate experience

V I S I O N

Our vision is to be the premier choice for individuals and families seeking real estate solutions in Louisville We aim to create lasting relationships with our clients, built on trust, transparency, and personalized assistance Through our dedication and expertise, we strive to be the go-to resource for all their real estate needs

V A L U E S

At The Monarch Group, we value integrity, professionalism, and a customer-centric approach Our core principles are founded on honesty, transparency, and the highest standards of ethical conduct We are passionate about delivering outstanding service, going above and beyond to exceed expectations, and guiding our clients towards making informed decisions that enrich their lives and future

B R O K E R E D B Y

Client Testimonials

"8 days after listing my investment property she had numerous showings on it. 3 days later she had sold offers on it - I selected the best one - 102% of my listing price."

Elizabeth was so organized, both strategically and tactically and I am very, very pleased with her work This was a tremendous asset to me as I now reside in Florida and I had trepidations on trying to get this property sold being an out of town owner. My concerns were unfounded - Elizabeth handled everything from A-Z masterfully! She is also a very nice person - a pleasure to have worked with her Please spread the word to your friends and associates with my recommendations R o b e r t R .

She has not only been our agent she has gone above and beyond her job by always being there for any questions/concerns/problems that we had, promptly answering questions and/or getting us the help that we needed. Recently, I had a tax question that she helped me solve and also needed a referral for a contractor, which she gave me a great referral She helped us through a difficult deal with the seller of our now dream house She really is the hardest worker I have ever met I would highly recommend her to anyone J e a n J

"Elizabeth not only helped us buy our first house but we also used her to help us sell that first house and buy our dream home."

Ready to Sell?

shouldn't

TEN THINGS YOU HAVE TO WORRY ABOUT TO CONSIDER BEFORE SELLING YOUR HOME

Do you know numerous ways to finance a home?

Do you want to take the necessary time to leave your job and show your home, arrange financing, and handle all the other details?

Will the Buyer discuss you ’ re his / her personal financial status with you, and would you want to discuss your personal financial status with him?

Do you have the proper legal forms to write a valid and defendable contract, and do you want the risk of completing it correctly?

Will finicky buyers admit freely to you his likes and dislikes, so you can begin negotiating?

Will you avoid making excessive outlays of money for expensive advertising and no return improvements?

Can you separate “Ready, Willing & Able” serious, financially qualified buyers from “shoppers”, curiosity seekers, and bargain hunters?

Can you really “ pursue ” a prospect and negotiate aggressively and effectively without weakening your position?

Are you prepared to expose your home and family to all qualifying who may want to see it?

Will you be available to answer calls and questions about your home on a twenty-four- hour basis/ seven days a week?

IF YOU ARE UNABLE TO ANSWER “YES” TO ALL OF THESE QUESTIONS, LIST WITH US.

Selling with theMonarchGroup

PROVEN SUCCESS. PROVEN RESULTS. PROVEN SUCCESS. PROVEN RESULTS. PROVEN SUCCESS. PROVEN RESULT

You have decided to sell your home. You are anxious to start the process, but you really wantto make sure you have the right people working to sell your home for all it is worth

else, it is a good idea to sit down with us to clarify your motivations and draw up abasic time frame and detailed outline of the selling process. However, there are a few ques-tions you may need to ask yourself before listing your home.

OurCommitment

To Guide You From Start to Sold

Research your area and provide an in-depth competitive market analysis that will determine the best listing price for your property

Recommend repairs and cleaning based on typical buyer preferences

Provide you with a trusted network of recommendations for all services you’ll need during the selling process

Timely presentation and response to all bids

Keep your needs in mind as I negotiate the best price and terms on your behalf

Assist you in making informed decisions to achieve a satisfactory sale

To Offer Professional, Reliable Service

All representation will be enacted in good faith

Timely response to emails, texts, and phone calls

Follow your directions and faithfully represent your concerns

Adhere to all deadlines and important dates

Sellers Roadmap

Consultation

Initial one-on-one consultation where we perform a Comparative Market Analysis

Negotiating Contract

An offer for your home will come in the form of a Greater Louisville Real Estate agreement We will then discuss the terms

Pricing Strategy

We begin analyzing the value ofyour property by working backwards from where the buyer is willing to pay and seller is willing to accept

Understanding Roles

Every showing counts and you only get one chance to make a first impression Your participation is key here

Marketing Strategy

We will create a marketing plan that fits your homes needs and will showcase it in the best light

Customized Plan

We will work towards implementing our game plan which will start with our pre-listing plan of your home

Closing

We will coordinate from start to finish the entire closing process, managing all the details and paperwork while keeping you in the loop

For Selling Your Home

SELLING CONSULTATION

Call to Schedule a One-on-One Consultation

Perform a Comparative Market Analysis (CMA)

Do a Walk-Through with Realtor Recommendations

Recommend any Contractors if Work is Needed• Recommend a Price/Listing Date/Preparation

DEVELOP PRICING STRATEGY

The value of your property is determined by what a buyer is willing to pay and a selleris willing to accept in today’s market.

If you want to compete, be competitive.

Buyers make their pricing decision based oncomparing your property to other propertiessoldin your area.

DEVELOP A MARKETING STRATEGY

We will work with you to create a marketing scheme that fits your needs and will showcase your home in the right places to the right people.

The Monarch Group utilizes all of our social media platforms and mobile app toadvertise your property to potential buyers and their agents.

IMPLEMENT CUSTOMIZED MARKETING PLAN

We provide professional photography to showcase the very best of your home

We will determine a listing date and plan to do a sneak peak on Wednesday and list your home on a Thursday, followed by an Open House on Sunday.

Pre-Listing your home:

Allows you to prep the home for photos and showings while still letting buyers knowit is “coming soon ” Creates more activity and a better chance for multiple offers Al-lows you time to finalize the price prior to going Active on the Multiple Listing Service(MLS). Allows us time to get everything ready to hit Active MLS with your approval onthe marketing before going live If a buyer writes you an offer while in “ pre ” , it allowsyou to avoid going through the prep work, showings, etc. if you like.

celebrate

Get your keys and buying your home

UNDERSTANDING YOUR ROLE

Every showing counts and you only get one chance to make a first impression!Remove all clutter Less is more Remember the “Three-Item Rule”.Quickly dust and vacuum right before showings Leave lights on and drapes open.Be aware of any cooking or pet odors. Open windows for fresh air.Be sure items like laundry, dishes, and toys are put away Turn off TV and other distractions. Soft music can create a positive experience.

Your Participation

Maintain your home in ready-to-show condition.Try to be flexible with the scheduling of showings It is always best to leave during showings. Secure pets or take them with you.Be cautious when talking to buyers; this could weaken the negotiation position Let us know of any changes in your property’s condition.Valuables such as jewelry, electronics, collectibles, etc, should be safely secured

NEGOTIATING & PURCHASE CONTRACT

An offer for your home will come in the form of a Greater Louisville Real Estateagreement. The agreement should be thoroughly read and reviewed before anydecisions are made Important things to discuss:

SEE NEXT PAGE

PURCHASE CONTRACT

Purchase Price

Earnest Money

Buyers' Closing Costs

Personal Property

Financing Type

Pre-Approval

Possession Date

07.

YOUR TRANSACTION THROUGH CLOSING

Closing Date

Financing Contingencies

Home Warranty

Inspection Period

Response Deadline

We will coordinate the closing process, managing all the details and paper work, while keeping you in the loop. You will benefit from our transaction coordinator, who will track and monitor every phase of the inspection, title report, appraisal and lending pro-cess, and complete the close with the least amount of hassle to you

"Elizabeth and Claire were absolutely wonderful in helping us to purchase our first home. They were patient and understanding and helped us to see things we wouldn’t have oth- erwise noticed in properties. We are grateful to have been referred to them by friends of ours and look forward to working with them in the future and referring others!"

DebbieW.

MARKETING PLAN OF

ACTION

MARKETING

When you are ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers Ultimately, our goal is to get your home the most exposure necessary to highlight the home’s best qualities.

COMPREHENSIVE MARKETING PLAN

MAXIMUM EXPOSURE

EFFECTIVE DIGITAL MARKETING STRATEGY

PROFESSIONAL PHOTOGRAPHY & VIRTUAL TOURS

DATA-DRIVEN ANALYTICS

CONSTANT MONITORING AND ADAPTATION

TECHNOLOGY KNOWLEDGE RELIABILITY

TEAMWORK

TRACK RECORD

We Promise to Do What It Takes

Our dedicated and well-organized team aims to reduce days on the market, ensuring a quick and financially responsible sale, with aboveaverage list-to-sale prices, potentially saving you thousands of dollars.

Do You Know Your Homes

Worth?

One of the most important question most people looking to sell their home have is “What will my house sell for in today’s market?”

Prices can change due to local, regional, nation- al and international economic conditions, net migration to the city, political sentiment, and of course, inventory levels determined by supply and demand You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical!

FACTORS THAT DETERMINE WHAT YOUR HOME IS WORTH:

Area above grade and total number of bedrooms

Recent renovations, upgrades and/or updating

Basement development with a bedroom and/or a suite plus walkout

Number of garage parking stalls

Location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.

Listing Mistakes to Avoid

OVERPRICING YOUR HOME

1

2

3

4

Be sure to view your home as objectively as possible Risk: Selling your home below mar- ket value due to constant price reductions to try and keep up with new inventory that was priced right.

OPTING OUT OF PHOTOGRAPHY

Virtual showings are just as important as real ones. Risk: Buyers are almost exclusively start- ing their home search online. If your home does not look fabulous in the photos, you will get no showings and no offers

NOT PREPARING YOUR HOME

The things buyers do not see online will be seen when they arrive. Risk: The amount of inven- tory allows buyers to be picky. Anything from the neighbors loud barking dog to worn carpet or woodwork can make buyers weary

OFFERING A "STALE" LISTING

Everyone has seen it, but there were no takers Risk: You may have to take your home off the market. Buyers looked at your home but only remember there was something they didnt like: the price.

UNDERPREPARED FOR AN APPRAISAL

You finally get the offer you want, but the bank says, “NO!” Risk: When the appraiser says your home is worth less than the contract price, this means one thing: make it work! Rene- gotiate the offer and make it work

PREPARING YOUR HOME

THE EXTERIOR

First Impressions Matter

Preparing your home's exterior is crucial in attracting buyers and encouraging them to take a closer look Follow this simple guide to make a lasting impression:

Easy to Read House Numbers

Lights on Timers After Sunset

Siding and Gutters in Good Shape

Garage Clean & Tidy

Littler & Excess Trash Picked Up

Cracked Window Panes Replaced

Doorbell & Hardware in Good Repair

Touch Up Trim Paint on Door

Mow, Edge & Weed the Lawn

Trim Excess Shrubbery

Inspect Roof for Any Damages

Fences Should Be Mended

Pro Tip: Plant Fresh Seasonal Flowers

THE INTERIOR

First Impressions Matter

Make a lasting impression on potential buyers by preparing your home's interior thoughtfully. Follow this simple guide to showcase a well-maintained and inviting space that entices them to explore further

Lights Should Be Operational

Temperature Should Be Comfortable

Fresh Flowers Throughout the House

Leaky Taps & Toilets Repaired

Squeaky Doors Oiled

Chipped Plaster or Paint Touched Up

Mirrors, Fixtures, and Taps Cleaned

Seals Around Tubs in Good Repair

Inside of Closets & Cupboard Neat

Valuable Property Out of Reach

Pets Absent During Showings

Doors and Cupboards Closed

Pro Tip: Plant Fresh Seasonal Flowers

N ACCEPTING THE OFFER nsiderations

The Price is Not Always Right

“The higher the price, the better the offer ” Do not let yourself be fooled by this popular mis- conception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position

Negotiating the Right Way

We take the ethical responsibility of fairly negotiating contractual terms very seriously It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you - and as your representatives, we guarantee a thorough and objective assessment of each offer to help you make the right choice.

The Initial Agreement and Deposit

An effective agreement is a legal arrangement between a potential buyer and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration This consideration (initial and additional deposit) is to be held in trust pend- ing the fulfillment of conditions or contingencies in the effective agreement.

Keep Written Records of Everything

For the sake of clarity, it will be extremely useful to transcribe all verbal agreements, including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

Stick to a Schedule

Once you ' ve chosen your offer, a timeline will be provided to track the closing process. Meeting the requirements on time ensures a smooth negotiation flow and keeps all parties in agreement, while we provide regular updates to keep you prepared for each step

WHEN LISTING WITH THE MONARCH GROUP, WE MAKE SURE THAT COMMUNICATION LEVELS ARE HIGH TO INCREASE THE SMOOTHNESS OF THE TRANSACTION WE WILL YOU UPDATED WITH ALL RELEVANT INFORMATION ON YOUR LISTING

Weekly Showingtime report

Feedback survey after every showing

Weekly MLS® activity report

Monthly Zillow/Trulia update

Weekly calls from The Monarch Group

WHEN YOU WORK WITH US, YOU GET:

An experienced real estate agent with expertise in the selling process from listing to close

Proven marketing strategies and tools to get your home top-tier exposure

An allied partner looking out for you and your home throughout the selling process

Expertise in listing, pricing, staging and selling your home to the right buyer quickly

A 6% fee of the sales price is the commission rate for any clients who choose to use The Monarch Group.

"Elizabeth is wonderful! As first time homebuyers moving from out of state, we were clue- less! And we were so lucky to have Elizabeth by our side. She has such a great knowledge of her town and all the personalities of the neighborhoods. She helped us find our perfect house in the best neighborhood for us. The process was painless! 4 years later, Elizabeth helped us sell that starter house. Again, painless. And it was sold in less than a week. You won’t find a nicer person or a harder worker." AllisonK.