Media Gain - Understanding Meta Tags

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Information Sheet

Media Gain - Adelaide Web Design

Understanding Meta and Title Tags A guide to getting the most out of your website

Meta tags are used to provide additional information about your web page to search engines. Meta tags are placed at the top of your page in the HTML coding. Your visitors will not see the meta tags on your website; they are only used by search engines when your website is crawled. Meta tags consist of a description and keywords. Each page of your website should have its own meta tags and should reflect the content of that page. If your website does not have a meta description, when your website displays in search results the description will generally show the first few sentences on the front page of your website. Sometimes this is not the most accurate description of your site, which is why it is best to create your own clear description. This description should be a concise summary of what your website offers; for example if your site is about town planning, make sure that the words “town” and “planning” are prominently displayed in the description.

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