Business North Carolina September 2022

HENDRICK AUTO & EPIC GAMES TOP 125 PRIVATE COMPANY LIST BEEF AT A CHICKEN & BBQ CHAIN • THE CARTERS’ PACKAGE DEAL • ANONYMOUS TRUST REVEALED

How John Townsend left his small town to hit it big on Wall Street — then painted a path to help UNC Chapel Hill raise $4.6 billion.

SEPTEMBER 2022 Price: $3.95 businessnc.com

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+ DEPARTMENTS 4 UP FRONT 6 POINT TAKEN

A new industrial park sparks optimism in southeastern North Carolina.

SEPTEMBER 2022

10 NC TREND

A foundation’s quiet style; Defending execs becomes a big legal play; Leaders promote more K-12 spending; Universities tune in to the potential of esports; The Presidents Cup wants to transform the state; What you missed from the N.C. Tribune.

80 GREEN SHOOTS

For a century, Winston-Salem’s Pine Hall Brick has paved the way across North Carolina.

+ SPONSORED SECTIONS 26 ROUND TABLE: TECHNOLOGY Five technology industry leaders discuss balancing needs of companies and their staffers.

COVER STORY

PERFECT TIMING A Lumberton native with prime Wall Street credentials plays a key role in support of UNC Chapel Hill.

BY DONNIE DOUGLAS

PROVEN PERFORMERS Hendrick Automotive Group tops our annual list of the state’s big closely held firms.

BY DAVID MILDENBERG, JENNINGS COOL RODDEY AND NEILL CALDWELL

60 MEDICAL: HEART & CANCER CARE Positive medical advancements offer hope for challenging patients.

66 HIGHER ED: CONTINUING EDUCATION Filling the gaps in the state’s workforce and the power of online and hybrid MBA programs.

72 COMMUNITY CLOSE UP: ROWAN COUNTY The Piedmont county’s prime location helps attract significant development projects.

STRETCH GOALS Surging home deliveries and more sustainable wraps accelerate Atlantic Packaging.

BY MIKE MACMILLAN

BARBEQUE BEEF A venerable North Carolina restaurant chain gets grilled after canceling a franchisee pact.

BY EDWARD MARTIN

September 2022, Vol. 42, No. 9 (ISSN 0279-4276). Business North Carolina is published monthly by Business North Carolina at 1230 West Morehead Street, Suite 308, Charlotte, NC 28208. Phone: 704-523-6987. Fax: 704-523-4211. All contents copyright © by Old North State Magazines LLC. Subscription rate: 1 year, $30. For change of address, send mailing label and allow six to eight weeks. Periodicals postage paid at Charlotte, NC, and additional offices. POSTMASTER: Send address changes to BUSINESS NORTH CAROLINA, 1230 West Morehead Street, Suite 308, Charlotte, NC 28208 or email circulation@businessnc.com.

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UPFRONT

Ben Kinney

FOND MEMORIES

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V O L U M E 4 2 , N O. 9 PUBLISHER

Ben Kinney

bkinney@businessnc.com EDITOR

elcome to September. The summer is coming to a close, and we are all looking back on it thinking “man, that went quick.” Seems like the older I get, the more I say that.

I was lucky enough to spend a lot of this summer with some dear folks around the state. Here’s a little taste:

David Mildenberg

dmildenberg@businessnc.com ASSOCIATE EDITORS

Colin Campbell

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Cathy Martin

cmartin@businessnc.com SENIOR CONTRIBUTING EDITOR

Edward Martin

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CONTRIBUTING WRITERS

Please know I’m not telling you all this to brag. I think it’s a good exercise to take stock of the positive things in your life and use them to reflect on every now and then. There’s enough bad news that we are confronted with on a daily basis, so I like to go back to these reflections from time-to-time.

Also, how lucky are we to be able to do things like this and all within a day's drive at most?

I always keep harping about our state and how incredible it is, but it bears repeating because we should never take this place for granted. I hope you had a similar experience this summer and are looking back on it fondly. Here’s to fall and hoping you can do the same.

■ I watched my family members pull in wahoo from the Gulf Stream on a charter and dine on them that same night.

■ I got to sit on the banks of Lake Gaston with friends and family and play guitar with a buddy who was 10 when we started playing together; he’s now 26.

■ I got to play a new golf course with my two boys and watch the sun set over eastern North Carolina.

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pknaack@businessnc.com ART DIRECTOR

Ralph Voltz

CONTRIBUTING PHOTOGRAPHER

Andrew Sherman

MARKETING COORDINATOR

Jennifer Ware

jware@businessnc.com

ADVERTISING SALES ACCOUNT DIRECTOR

Melanie Weaver Lynch, eastern N.C. 919-855-9380 mweaver@businessnc.com

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BUSINESSNC.COM OWNERS

■ I went on a crazy Myrtle Beach golf weekend for the first time in 20 years with about 50 people (45 of whom I didn’t know) I made a lot of new friends and a little bit of money.

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Peggy Knaack

Scott Leonard, western N.C.

■ I spent a long weekend with my wife of 25 years near Floyd, Virginia, where we visited a local brewery and listened to a band play old Grateful Dead songs while we drank pilsners.

B U S I N E S S

CREATIVE MANAGER

ACCOUNT MANAGER AND AUDIENCE DEVELOPMENT SPECIALIST

■ I visited an old friend at his mountain house in Mitchell County and hiked a portion of the Appalachian Trail.

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Jack Andrews, Frank Daniels III, Lee Dirks, David Woronoff PUBLISHED BY

Old North State Magazines LLC

Contact Ben Kinney at bkinney@businessnc.com.

PRESIDENT

David Woronoff

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POINTTAKEN

Dan Barkin

BRIGHTER FUTURE A new industrial park sparks optimism in southeast North Carolina.

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obeson County is where Interstate 95 enters North Carolina from the south, and that is relevant, because in economic development as in real estate, location matters.

Another interstate, east-west I-74, intersects with I-95 on the southwest side of Lumberton — the county seat — and that has set up an interesting story about a new 215-acre industrial park that will be able to send trucks to much of the nation’s population in less than a day. The first building, a distribution center, is going up right now.

What you know about Robeson County may be out of date. It is a county that has struggled economically, but there are good things happening. You have to go see them.

That’s what I did last April, when I was working on a story about a Robeson County company called the Emerging Technology Institute, which turned an old, empty textile plant in Red Springs into a test facility for defense contractors. That led me to talk to more folks in Robeson, and that led me to the industrial park and Channing Jones, the county’s economic development director.

And, so, recently I was walking around the park with him, where Elkay Manufacturing’s new southeastern distribution center is being built, a 388,000-square-foot facility. Elkay, a centuryold business based in a Chicago suburb, is the leading manufacturer of sinks, water fountains and bottle-filling stations in the

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country. It has been manufacturing in Lumberton for more than 40 years. In the early 1980s, Elkay Southern had 50 employees.

Now it has hundreds in buildings a few miles from the industrial park, folks who make more than 1 million sinks a year.

The new distribution center will employ about 40 people when it opens in the first quarter of next year.

I asked Ken Blazer, Elkay’s director of global distribution and logistics, what makes the site so good, because it would also give a window into what other companies might think about Robeson County in general. Here is what he emailed me: “The transportation ecosystem starts with a strategic location midway between New York and Florida along I-95, and the I-74 corridor forms an ideal east-west crossroads. This unique location is served by excellent trucking and rail lines, nearby major airports, and easy access to deep-water ocean ports, so critical to our international supply chain.”

Its construction also frees up space at the manufacturing plants that had been used for distribution, which could mean more jobs. More important, perhaps, is that the distribution center made the park possible, and the park helps create a new narrative. Earlier this year, Site Selection Magazine ranked Lumberton one of the nation’s top 10 micropolitan areas — small urban areas — because of its economic development activity.

PHOTOS BY DAN BARKIN

▲Sink maker Elkay’s $5.5 million distribution center will launch a corporate park, spurring growth in Robeson County.

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Team sport

The industrial park exists because Lumberton and Robeson County officials worked together to make it happen, along with a big assist from the state Department of Commerce. You will hear that economic development is a team sport; the park is an example of how government agencies, public utilities and nonprofits come together effectively.

The location makes it a logical place for a park. “So, this is one of the few parks to have access to an east-west [highway] that goes all the way across the state and to the ports,” says Jones.

“And, of course, you can go from Maine to Miami on 95. The park is completely surrounded by interstates. You don’t have to worry about the zoning.”

▲Channing Jones leads Robeson’s economic development effort.

But it takes millions of dollars for land, roads and utilities.

Lumberton and Robeson County needed state support, but to get folks in Raleigh interested, they needed a live prospect to anchor the project.

Deep roots

In 2018, Jones was hired as county economic development director. A 1999 graduate of UNC Pembroke, Jones had been a senior executive of a plastics company, so he understood manufacturing. He was recruited back to the county in 2011 to become a vice president at Robeson Community College in charge of workforce development, so he knew that part. Jones is on the Pembroke Town Council. His grandfather, the late English E. Jones, was the first member of the Lumbee tribe to be president of what was then called Pembroke State College.

Not long after becoming economic development director, Jones started working with Elkay, which planned a new southeast distribution center. This was serious stuff because of the potential for a big project and the competition. Elkay was looking in other places, like South Carolina. And that was a problem.

If Elkay built somewhere else, it might also move some existing

Robeson County jobs out of state. It wasn’t just about a single building but also about retaining jobs a few miles away.

“We showed them a host of sites,” Jones says, but not what would become the industrial park. “We got it to three and whittled it down to one.” But Elkay’s project engineer had concerns about water pressure for fire protection — concerns that proved ultimately to be unwarranted, but it looked like a potential dealbreaker.

“And he called me and said, ‘Well, Channing, what’s Plan B if this doesn’t work out the way we hope it will?’ I said, ‘Well, you’ve seen the other sites. We’ve done due diligence. You know everything that’s out there. Except for one thing. Historically, there’s been this conceptual idea of developing a new park. And the problem is, we have to get funding because we’re a very rural area. We can’t spend all the millions that it takes to develop a park on a whim.’”

“And so, very, very fortunately, he said, ‘We’re willing to look at it if you are.’”

Jones arranged for some drawings of what a park surrounded by the two interstates would look like — “again, it’s still agricultural and [we] didn’t own it.” Discussions started heating up in October 2020, with a deadline. Elkay wanted to make a decision

by December. “So, from October to December, the county and the city, in joint partnership, said that we will make this a reality.

If you decide to come here, we’ll figure it out.”

And they did, with help. A key player was Mark Poole, a financial analyst at the Commerce Department who is now director of the department’s finance center. “Mark worked with us super-closely to guide the conversation about how to get this park developed,” says Jones.

In December, the state awarded a $3.7 million grant to put water, sewer and roads in the 215-acre site. The money was coming from the state’s Industrial Development Fund — Utility Account, which is what Poole worked on. This is a program that is significant in the politics of economic development in this state.

It is a way that rural counties benefit when wealthy urban counties like Wake land a big project like Apple. When the state promises these companies big incentives, a portion of the grants is diverted into the rural development fund.

When Apple announced last year plans for a major Research Triangle Park campus, for example, it was noted that some of its incentive money would be reserved for grants to rural counties. It’s a lot of money: as much as $112 million over the life of Apple’s potentially $845 million tax reimbursement.

Every time a big economic development project is announced in a wealthy county, the press release always mentions the cut this rural account is receiving, because the political challenge of sustaining support for tax incentives is trying to make the case that the benefits are statewide. But that works only if there are rural projects to fund, and folks like Jones and Lumberton City Manager Wayne Horne to bring them along.

“We have a really strong relationship with our county government,” says Horne. “We meet regularly with Channing or the county manager, Kellie Blue.”

“It’s just a matter of putting the resources together and having

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Dan Barkin

▲ Elkay workers will earn about $49,000 a year, topping the local average.

a vision,” says Horne. “And our vision was this location, with two major interstates, 95 and the new Interstate 74. And if you look at the location, we’re only about 75 miles from the Port of Wilmington, straight down 74. Then, we’re only 30 miles from the inland port in Dillon, which is right across the South Carolina line. The inland port serves about a 120-mile radius around the location.”

“So, we feel like companies coming here, that we’re working, that the inland port will be a great benefit to them. And then on the backside of the park is our regional airport,” adds Horne.

“We just built a new terminal out there. That’s an attractive draw for companies that would be coming in.”

Elkay’s building sits on 48 acres, so the park still has 80% of its land to market. Jones is in discussion with two other companies.

When land and infrastructure costs are figured in, Jones figures there will be $12 million to $14 million invested.

“The rate of return that the taxpayers of North Carolina and Robeson County are going to get is an absolute no-brainer,” he says. “And the number of jobs that will be created by the time this is fully built out is a whole `nother level of economic activity.” He estimates 1,000 jobs. That may be conservative. When Horne and the city first submitted a grant proposal to the Commerce department four years ago, the forecast was that total investment in the park by tenants — land, buildings and equipment— could reach $300 million and 2,300 jobs.

Meanwhile, Robeson Community College, nearby up I-95, is training an advanced manufacturing workforce. Aided by lobbying of college President Melissa Singler, the state budget last year committed $19 million for a new workforce development building.

The college can provide customized training while companies are in construction in the park, says Jones. “The community college can say, ‘OK, we have a 50,000-square-foot facility over here. Why don’t you start bringing some of your machines in here, setting them up and let us start doing training. And when you get ready, ship them over there and be done.’ So, they start

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ramping up their workforce before a single brick is laid or electrical line run.”

In the world in which Robeson competes, it is important to be shovel-ready. Companies want to open fast and seize market opportunities. But workforce-readiness is critical; every conversation with a prospect starts with the workforce.

Lessons of the past

Robeson County is diversifying its economy. The companies that have been recruited to the county or expanded in the past decade are varied— food manufacturing, poultry, building components, and packaging. The county and many other rural N.C. areas were once heavily dependent on textiles and apparel, as were many other rural areas in North Carolina. In the early 1990s, the jobs started leaving for Asia and other low-wage countries, about 9,000 in Robeson by some estimates.

The wave of plant closings lasted a decade, 100, 200, 300 jobs at a time, and a few larger ones. Converse, the sneaker brand, had 650 workers when it shut down after employing 2,000 in the early 1990s. Some of this would have happened as automation replaces labor in many factories. But free trade was costly for Robeson County.

At the same time, the tobacco industry was shrinking, closing the warehouses that had brought farmers to towns like Fairmont.

By the time the textile plant and tobacco warehouse closings were done, the Great Recession piled on. It was a rough couple of decades in the county, the 1990s and 2000s. That’s now in the rear-view mirror, I hope.

The park is a symbol of a better future. As Horne, the Lumberton city manager says, “It makes a statement out on 95.” ■ Veteran journalist Dan Barkin went to high school in Newton, Massachusetts, arrived in the South for college in 1971 and moved to North Carolina in 1996. He can be reached at dbarkin53@gmail.com.

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NCTREND ››› Philanthropy 10 12 14 16 18

Philanthropy Legal affairs School funding Higher education N.C. Tribune

ANONYMOUS SOURCES After a dozen years under the radar, a Raleigh foundation is making some waves.

By Tucker Mitchell

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he Anonymous Trust isn’t named Anonymous for nothing. With $285 million in assets at the end of 2021, it ranks among the state’s 20 largest foundations. But since its launch 12 years ago, it’s kept a low profile and a keen focus on addressing the many human-service issues facing eastern North Carolina.

Started from the estate of the late Nancy Bryan Faircloth, the trust has three employees, two board members and no formal office or website. Friends and family say the low-overhead, no-nonsense style would fit Faircloth, a resident of Raleigh and Greensboro who died in 2010 at the age of 79.

She was the youngest daughter of Joseph M. Bryan and his wife, Kathleen Price, an heir to the fortune built by Julian Price starting after World War I. His linchpin was Greensboro-based Jefferson Standard Life Insurance, which became a national powerhouse.

Lincoln National bought the company for $7.5 billion in 2006.

Joseph Bryan married Kathleen Price in 1927 and helped expand the company into broadcasting. He died at age 99 in 1995, having set up charitable entities, including an eponymous foundation that was instrumental in attracting Toyota Motor’s big electric-battery plant under construction near Greensboro.

While Anonymous is bigger than Joseph Bryan’s main philanthropy, its profile is smaller — just the way Nancy Faircloth would have liked. She didn’t believe foundations should have fancy offices or bloated operating budgets lest they become “all puffed,” says her only daughter, Anne Bryan Faircloth.

“The whole point behind the anonymity, behind the name, was to avoid that. Keeping your name out of it, that’s one way to stay humble,” Anne Faircloth adds. “She liked to keep her philanthropy low-key, thought that was the right way to do it, but she’d rattle the cage and make some noise when it was needed.”

Recently, the cage has rattled quite a bit. Over the past two years, the trust has awarded more than $15 million to public colleges in eastern North Carolina. That includes the fund’s largest gift, a $7.2 million grant to N.C. State University’s School of Education to enhance teacher training and diversity, and a $5.9 million grant to Fayetteville State University for a variety of projects.

It’s a record donation for the historically Black university.

Anonymous also made a $2.9 million gift to UNC Pembroke for its Brave Scholars program, aimed at recruiting future teachers from

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and for Columbus, Robeson and Scotland counties. East Carolina University’s Partnership Teach Program got a $225,000 grant.

The gifts were the trust’s answer to an obvious need, not a planned coming-out party, says Debbie Aiken, the executive director.

“It’s no secret that education is a serious issue in eastern North Carolina and that there is a real scarcity of quality teachers in that area,” Aiken says. ▲ Former wealth management banker “We also hope this can Debbie Aiken is the trust's executive director. drive an increase in the diversity of the teachers there. There was a need that fit with our mission. It made sense.”

Since its inception the trust has focused on education, though it now provides similar support for other human-service categories.

Its first gifts included an unusual scholarship program that provides as much as $50,000 a year in need-based grants for a Sampson County student to attend a private, liberal arts college outside North Carolina. Multiple students receive awards each year.

Sampson is the focus because it is Anne Faircloth’s hometown and current residence. She owns Clinton-based Faircloth Farms, an agriculture, real-estate and timber conglomerate developed by her father, former U.S. Sen. Lauch Faircloth. He is 94.

Margaret Turlington, a CPA who was the trust’s only employee (and part-time at that) for its first seven years and is a program director, says the scholarship causes lots of double takes.

“When I’m at a national meeting, people always say, ‘Wait, can you tell me that again? The students have to leave the state?'”

Turlington says. The point is to expand horizons beyond the Sampson County norm.

More than 69 students have finished or are completing a degree through the program at a dizzying array of schools, including Abilene Christian, Brandeis, Harvard, Middlebury and the University of the Pacific. Among the scholarship winners was Jose

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during its life, gave away its last dime last year.

“I’ve been on the investment committee of some other boards and there’s a great temptation to get excited about your benchmarks, how you’ve grown,” says Faircloth. “And yes, it is good to make more so you can give more away. But if you’re more excited about total return than total impact, you’ve gone off track. So the plan here is to give it all away.”

When? Faircloth shrugs. She doesn’t know except the trust won’t be around forever. That’s not her mom’s style, nor hers.

“I’d like to continue for a while because we’re just beginning to have a real impact,” says Faircloth, who is in her early 50s. “But we’re not going to have some perpetual monument to us. I can tell you that.” ■

▲ Dozens of North Carolina nonprofits receive Anonymous Trust grants.

Teach for America in Rocky Mount got $800,000 in 2020.

Matute, who became Ohio Wesleyan’s first DACA (Deferred Action for Childhood Arrivals) Dreamer student and its first Latino student body president.

The foundation recently partnered with Interfaith Prison Ministries of Raleigh to fund a new re-entry program to aid female prison inmates as they return to society. With more than $1 million of support from Anonymous, the program helps cover bills for housing and education Kim Breeden, a veteran nonprofit executive who is the trust’s senior program officer, is leading the initiative. She brought Interfaith together with other entities in a partnership that reflects the trust’s holistic view of problemsolving — gifts may be as much collaboration as cash.

“So much of what we do is not about the gifts but about the relationships,” says Aiken. “We work very consultatively. It’s a lot of what we do. Nancy (Bryan) was known for that. I hope we are, too.”

Anonymous' relationship work is especially meaningful to the dozens of small nonprofits it helps. Helping the “little guy” is a central mission, although it means extra hours for the staff since a small grant often requires as much work as a big one. It made gifts to more than 80 different grantees in the past three years.

“I think one of the reasons we don’t do much bricks and mortar (capital projects) is because if you’re an organization with the capacity to build a facility, our thought is that you probably don’t need us,” says Faircloth. “We like helping the smaller organizations that reach people one on one.”

As Anonymous gears up for a higher profile future, there are plans for a return to the truest possible form of anonymity: nonexistence.

Faircloth says the long-term script calls for spending out the trust’s corpus — that is, giving away everything.

That happened at the Stewards Fund, a foundation Nancy Bryan Faircloth started and ran until Anne Faircloth took over in 2000. The Stewards Fund, which gifted more than $70 million

Growing minus fees Anonymous Trust opened with a corpus of $181 million around the time of Nancy Bryan Faircloth’s passing. A dozen years later, a long bull market pushed assets to $285 million last year, even as the trust has given away more than $88 million.

The pace of giving is accelerating with more than $50 million in grants from 2017-21.

Meanwhile, the trust is managed differently than many peers.

Debbie Aiken and Anne Faircloth guide the investments with input from Paul Elam, principal of Raleigh’s Oak Harbors Wealth Partners, and Greg Gajowski, who works in Charlotte for the Minneapolis-based Piper Sandler investment firm. The funds are not held in discretionary accounts, and there are no management fees, a big expense for similar-sized foundations.

“We manage it carefully,” says Aiken, a former wealth management officer at Fifth Third and SunTrust banks. “It’s been very much a ‘buy and hold’ strategy. We don’t do a lot of trading.

We’re opportunistic and smart. It’s worked well for us.”

Tax regulations require foundations to disburse at least 5% of the fair-market value of the estate annually. It has consistently exceeded that level, Aiken says. ■

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NCTREND ››› Legal Affairs

PROTECTION ZONE Brooks Pierce and other law firms step forward as demand for white-collar defense blossoms.

By David Mildenberg

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orth Carolina’s rising profile as a business center in recent decades has coincided with an increased number of legal controversies involving corporations and senior executives.

Meanwhile, federal law policing all sorts of business activities has expanded significantly in recent decades, creating greater demand for lawyers required to provide defense for businesspeople and other “white-collar” clients facing investigations by the Department of Justice along with myriad federal agencies.

Consider the Duke Energy coal-ash spills prompted grand jury subpoenas of unnamed utility company employees. The queries created under-the-radar work for many North Carolina lawyers.

No employees were charged, though the company paid fines after negotiations with the government.

“There definitely is a greater interest in [white-collar] cases, and there’s been an uptick in prosecutions,” says Scott Harkey, a Winston-Salem lawyer who specializes in the field. He started his own firm last year after eight years at the North Carolina Conference of District Attorneys. He was a senior financial-crimes prosecutor who represented the state in dozens of major fraud cases.

The growth of white-collar defense work is an irony, says a veteran defense attorney in Charlotte, who asked to remain anonymous because of the confidentiality of his work. There was a time, not too long ago, when the state’s major law firms looked disapprovingly at lawyers who specialized in defending corporate executives and others accused of various misdeeds, he says.

Forward to 2022, and many of the biggest, most highly regarded Tar Heel law firms have tapped into white-collar defense practice. An early adopter was Greensboro’s Brooks Pierce, McLendon, Humphrey & Leonard law firm, which has made it a key emphasis, says Kearns Davis, who has worked there for more than 20 years over two stints.

Davis earned a bachelor’s at Davidson College, a master’s at Duke University and a UNC Chapel Hill law degree, then clerked with U.S. Appeals Court Judge Sam Ervin III. He joined the firm in 1996 when a big chunk of its clientele was traditional textile, furniture and other manufacturers. “That was the economic base of Greensboro,” he recalls. Now, he says, the region’s economy is

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poised to accelerate with expected expansions by Toyota Motor and Boom Supersonic.

Davis left the firm in 2003 to join the U.S. Attorney’s office four blocks down the street in downtown Greensboro. It was a difficult decision, he says, because he’d recently been named a partner. But like many people in that era, the 9/11 tragedy spurred a desire to enter public service.

Four years later, he returned to Brooks Pierce, having gained insight and respect for the world of government prosecution. Senior leaders at the firm asked him to help start a white-collar defense practice, a first for a large business-oriented firm in North Carolina, he says.

“Doing what would be my own baby was very enticing,” he says.

▲ Kearns Davis of Brooks, Pierce, McLendon, Humphrey & Leonard.

Fifteen years later, Brooks Pierce has about 110 lawyers including a dozen whose main focus is white-collar defense work on both criminal and civil matters. They work in Greensboro, Raleigh and Wilmington and have a wide range of experiences.

Examples include: * Shana Davis spent a dozen years at the U.S. Attorney’s office

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in the District of Columbia, including stints as a deputy chief in the felony major crimes and general crimes sections. * Justin Outling was a clerk for a federal judge and worked at a large Wall Street law firm before joining Brooks Pierce in 2012.

He’s been on the Greensboro City Council since 2015. * Tanisha Palvia is a former assistant district attorney in Manhattan who works mostly remotely from Charlotte, having joined the firm in 2019. * Edwin West III has worked on IRS cases and other investigations in North Carolina for more than 25 years.

“I’m very proud of what we’ve done here with a terrific group of lawyers who have practiced both here in North Carolina and those who have worked in large cities and come back here,” Davis says.

Two highly publicized cases have raised Davis’ own profile in recent years. He represented former U.S. Rep. Robin Hayes, who faced federal charges of bribery, conspiracy and false statements. An heir to the Cannon textile family in Cabarrus County, Hayes pleaded guilty to lying to the FBI related to his efforts as state Republican Party chair to allegedly help Durham insurance company owner Greg Lindberg receive favorable treatment from the N.C. Department of Insurance.

In August 2020, Hayes was sentenced to a year’s probation and a $9,500 fine.

He faced up to six months of prison. Former President Donald Trump pardoned him last year.

“We were able to get a very positive outcome for him,” Davis says.

Separately, Davis represented former Wake ▲ Former U.S. Rep. Robin Hayes Forest University women’s volleyball coach William Ferguson, who was charged in 2019 in connection with his involvement in the college admission scheme led by William “Rick” Singer. Last October, the U.S. Attorney in Boston agreed to dismiss all charges against Ferguson — the only defendant in the Varsity Blues case to achieve that result.

“We can’t get into particulars of the case, but we were able to persuade the U.S. Attorney that our case was different, so our outcome was different,” Davis says.

Such high-profile cases attract lots of media attention, but they represent a small fraction of the work for most white-collar defense lawyers. The best outcome in almost every instance is to settle matters or avoid charges, thereby keeping the client out of the public eye.

While both cases attracted lots of media attention, the good news is that “what’s happening outside doesn’t change what is

happening in the courtroom,” Davis says. “It’s the place where the lawyers, parties to the case and the court are focused on the facts, law and arguments that we have to make to try to get the best outcomes for our clients."

The type of white-collar defense work in demand shifts with the political tides. Barack Obama’s administration put an emphasis on health care fraud amid the expansion of Medicaid through the Affordable Care Act. The Biden Administration has signaled an interest in cracking down on a wide range of white-collar crime, with a national emphasis on cases involving fraudulent activity related to Paycheck Protection Program payouts.

Harkey says he’s been equally impressed by Davis’ efforts with the N.C. Bar Association, where the two have served on committees together. Davis was the group’s president in 2016-17.

“I’ve seen him having an impact beyond representing his clients and showing that it’s not just about him,” says Harkey.

“He’s been extraordinarily selfless in trying to help improve our profession.”

While gaining some public notice, Davis repeats the mantra of many of his peers in the white-collar defense specialty: “Our best work is the work that nobody ever knows about.” ■

STRONGER DEFENSE Other North Carolina law firms have added veteran prosecutors and white-collar defense attorneys in the past year.

These are three examples:

K&L Gates Bobby Higdon, a former U.S. Attorney for the Eastern District of North Carolina, joined in 2021. Nate Huff, a former prosecutor in that office, joined earlier this year. Both are in the firm’s Morrisville office.

Womble Bond Dickinson James Quander joined the firm’s Winston-Salem office as an of counsel lawyer. He previously led his own firm and has been involved in more than 50 jury trials in the last five years.

McGuireWoods Jonathan Ellis joined the firm’s complex commercial litigation department in Raleigh after serving as assistant to the U.S. Solicitor General from 2017-21. He is among five former Department of Justice lawyers who have joined the firm since 2020.

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NCTREND ››› School funding

BATTLING BRIEFS Business leaders weigh in as the N.C. Supreme Court mulls a landmark education funding case.

By Colin Campbell

A

group of more than 50 business leaders filed an amicus brief in the Leandro education funding lawsuit, urging the N.C. Supreme Court to uphold a lower court’s decision to order the transfer of $785 million from state coffers to fund the remedial plan in the case to fund a “sound basic education.”

Names on the brief include SAS Institute co-founder Jim Goodnight, former Charlotte Mayor Anthony Foxx, former UNC System presidents Erskine Bowles and Tom Ross, former Blue Cross Blue Shield CEO Brad Wilson, Capitol Broadcasting CEO Jim Goodmon and former Bank of America CEO Hugh McColl Jr. “This plan is more than appropriate at this time; it is necessary to bring our educational services up to the standard required by our State Constitution,” the court filing says. “Our students need these improvements so that they can thrive and compete in a modern society and economy that demands more specialized skills. As a state, we need our students to realize these benefits so that we can collectively achieve the economic success that comes from adequate education.”

Charlotte attorney John Wester of the Robinson Bradshaw firm authored the brief. David Woronoff, an owner of Business North Carolina magazine, is among those who signed the brief.

The Leandro case started in 1994 when five poor school systems sued the state, contending it wasn’t meeting constitutional duties to provide equal education opportunities. It was named after a Hoke County plaintiff, Kathleen Leandro, and her son, Robert, who was a student at the time. Ever since, lawmakers, courts and education leaders have wrangled over how much money should be spent on the state’s public schools and who shall make that decision.

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The group of leaders came together through an “organic process” in which each person invited others to participate, says Gerry Hancock, a Raleigh attorney who’s been involved in education issues for many years. “The business community has been a very strong advocate for public education for a long time.”

The initial brief’s list of supporters included Sepi Saidi, chair of the N.C. Chamber and owner of a Raleigh-based engineering firm. But the chamber said it shouldn’t be linked as a supporter of transferring $785 million.

“It was never my intention to authorize my personal participation in this legal filing or the N.C. Chamber’s, especially when the primary issue is whether the N.C. Supreme Court has the authority to direct the appropriations process,” Saidi said in a comment released by the chamber.

“The separation of powers clearly directs this discussion to take place on Jones Street, not Morgan Street.”

The General Assembly is on Jones Street in downtown Raleigh, while the Supreme Court is on Morgan Street.

Ray Starling, the chamber’s general counsel, notified the court in a letter noting that Saidi was asked to sign the brief by former Raleigh Mayor Tom Bradshaw and Hancock. Saidi was asked to make a $1,000 contribution for legal fees, Starling said.

The brief is one of several filed in recent months. The left-leaning N.C. Justice Center and a group of UNC law school professors filed briefs in support of a court-ordered funding transfer.

The conservative John Locke Foundation and the N.C. Institute for Constitutional Law filed in support of the legislature’s argument. “The courts cannot claim ‘inherent authority’ to order state officers and employees to draw money from the treasury, most especially where, as here, the legislature has acted,” their attorneys wrote.

The Supreme Court set a late August timeline for holding oral arguments in the case. A decision is expected sometime this fall — ahead of the November election that could shift the partisan balance of power on the court away from Democrats. ■

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NCTREND ››› Higher education

GAME ON

Universities tune in to the potential of esports.

By Billy Ingram

I

t seems every common word in the modern lexicon begins with an ‘I’ or an ‘E’, making esports inevitable.

With billions of dollars of revenue up for grabs, esports represent a tectonic shift in popular culture. Rabid fans are selling out arenas like Madison Square Garden in a matter of minutes and tuning in by the tens of millions every month on Twitch and YouTube to watch their favorite video game e-thletes and teams battle one another in rounds of Rocket League, League of Legends or Starcraft II. Audiences watching other people gaming, as opposed to participating themselves, isn’t anything new. Ever watch a round of golf?

Kids at arcades and bowling alleys in the 1970s gathered three deep to gawk at players asserting dominance over a pinball machine.

Through its university system, North Carolina is determined to

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take center stage for this burgeoning business.

In 2020, UNC Wilmington became first in the state with an esports certificate program. N.C. State University has the winningest collegiate team in the U.S. and received $16 million from state lawmakers earlier this year to build the nation’s biggest publicly financed esports facility. Construction on retrofitting an existing campus building is now under way.

Raleigh will host Cary-based Epic Games’ 2022 Fortnite Champion Series Invitationals in November. It’s Epic’s first in-person event since 2019, when Pennsylvania 10th-grader Kyle “Bugha” Giersdorf took home $3 million in winning the Fortnite World Cup. Now, UNC Greensboro is swinging for the fences on this digital field of dreams.

This summer, the campus hosted four one-week esports and gaming summer camps for kids between nine and 14. In April, UNCG opened a 3,300-square-foot esports center that features four enormous video walls and eight large-screen video panels connected to 48 PCs, a dozen of which are competitive platforms capable of live streaming.

PHOTOS COURTESY OF UNCG

▲ Passion for gaming is helping esports explode on campuses.

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UNCG’s nine esports teams have won seven Eastern College Athletic Conference titles over the last year or so.

“If you think of this as a startup, our investment has been time more than treasure,” Chancellor Franklin Gilliam Jr. says. “Partners including Chartwells and Pepsi helped us build the arena, while campus staff did the wiring.”

UNCG also received $2.4 million from the current state budget earmarked for esports efforts. Campus officials credit support from N.C. Rep. Jason Saine, a Lincoln County Republican who is senior chair of the House Appropriations Committee — and a gaming enthusiast.

The Greensboro school wants to turn video gaming into a money-maker that attracts interest and students. ▲ UNCG's Franklin Gilliam Jr. “It’s hard to talk about

something when it's in its infancy,” Gilliam says. “But I know when I see potential in something. Esports is a thing. It's a risk and you have to be willing to take risks to win. So I live and die by a (NHL icon) Wayne Gretzky quote. His critics said, ‘You shoot the puck too much.’ And Gretzky said, ‘You miss 100% of the shots you don't take.’ You can't score if you don't shoot.”

UNCG is “looking at esports from the event side and the event management side, understanding that there are nuances that we are just starting to comprehend,” says Eric Burns, associate athletic director of business operations.

The university’s Bryan School of Business offers a concentration in esports marketing, event planning and logistics as part of the hospitality and tourism management program. There's also a grant for the School of Health and Human Sciences to examine the physical effects of extreme gaming on players.

“It’s been part of my challenge when I came here seven years ago, getting the campus to believe they are the best. I didn't come here to be just OK,” Gilliam says.

When informed that a rival university requested a closer look at UNCG’s esports strategy, the chancellor chuckled. “My dad used to say, ‘dogs don’t bark at parked cars.’” ■

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NCTREND ›››

Public affairs Our paid daily newsletter provides detailed interviews with key lawmakers, Q&As of other political leaders, and stories on 2022 election news and campaign finance. Plus lots of stories tracking daily happenings at the state legislature.

Here’s some of what you missed. Sign up today at nctribune.com.

RACIST LITERACY TEST STILL STUCK IN CONSTITUTION

NEW FUNDING SOURCE SPEEDS UP NCDOT PROJECTS

A

T

— Christopher Cooper

— Colin Campbell

nother legislative session is over. That means, among other things, that we will spend yet another year with the literacy test enshrined in the North Carolina Constitution.

Some may be surprised that a literacy test still exists in the North Carolina Constitution, but there it is, in clear language in Article VI, Section 4: “Every person presenting himself for registration shall be able to read and write any section of the Constitution in the English language.”

Because it is enshrined in the state constitution, the threshold for eliminating the literacy test is higher than it would be for other issues. At least 60% of the membership of both houses of the General Assembly must vote to place the question on the ballot and the majority of voters must then vote to eliminate the language.

In 2013 and 2019, the N.C. House of Representatives passed bills to eliminate the literacy test, but the Senate never took a vote. In 2021, it was introduced once again, but despite a bipartisan list of co-sponsors, it never made it to a floor vote.

Most political observers agree that the time is long past to eliminate the literacy test from the state’s constitution.

hanks to the legislature’s decision to shift revenue from the sales tax to fund transportation needs, the N.C. Department of Transportation has had to revise its long-range plan for construction projects. Essentially, the infusion of $628 million per year by 2025 will mean more projects get done this decade, and many of them will get moving faster.

The State Board of Transportation got an update recently on the long-range plan, known as the State Transportation Improvement Plan, or STIP. DOT is in the process of developing a plan that will cover 2024-2033.

STIP manager Leigh Wing told the board that the legislature’s funding change will mean about $5 billion in revenue over the 10year period covered by the plan. DOT plans to reserve nearly a billion dollars of that money for expected cost increases due to inflation.

That means the projects funded under the 2024-2033 plan will total $32.8 billion, up from $26.5 billion in the draft plan released this spring before the legislature’s funding change. Wing presented an estimate that 92% of projects will remain on schedule, up from 83% in the earlier draft plan.

But while the funding shift and better-than-expected overall revenue projections are good news for DOT, Wing noted that “the combination is not enough to provide enough funding to help all of the previously committed projects.”

FOLLOW THE MONEY: STEIN/ROBINSON FUNDRAISING

N

o one has formally announced their candidacy for governor in 2024 yet, but the latest round of campaign finance reports from the likely contenders shows the race is well under way.

Both Lt. Gov. Mark Robinson and Attorney General Josh Stein raised well over $1 million in the first half of 2022, with Stein in the fundraising lead at just

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under $2 million. Both have amassed millions of dollars, the sort of war chest that could make other potential candidates reluctant to jump in.

State Treasurer Dale Folwell, whose name occasionally surfaces as a potential candidate for governor, raised just $7,200 in the same time period.

By contrast, during the same campaign finance reporting period in the 2020

election cycle, Gov. Roy Cooper raised $865,164 and Lt. Gov. Dan Forest raised $404,980.

Mark Robinson: Raised $1,534,527, has $2,113,675 on hand Josh Stein: Raised $1,952,981, has $3,430,917 on hand — Colin Campbell

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NCTREND ›››

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NCTREND ››› Statewide

P

We love getting feedback from our readers. Here’s a sampling of what you had to say about Business North Carolina on social media last month.

ledges by Toyota, VinFast and other Asian-owned companies to invest billions of dollars in North Carolina weren’t ignited by the Presidents Cup golf tournament scheduled for Sept.

19-25 in Charlotte.

Small Farms

Hickory Nut Gap Big thanks to author Edward Martin and editor David Mildenberg for featuring Hickory Nut Gap in the August issue of Business North Carolina. This article follows the stories of NC farmers in the pasture-based agriculture movement, and showcases the photography of Mike Belleme, shot on our Home Farm in Fairview, NC.

Rural broadband

Brian Farkas I recently talked with Business North Carolina’s Dan Barkin about the Growing Rural Economies with Access to Technology (GREAT) program, which funds broadband projects across the state, and my efforts to boost both quality and competition in places like Pitt County with common sense legislation like the “Broadband Empowerment Act.”

Chatter with BNC Podcast

@TravisFain Former UNC Board of Governors Chair Harry Smith gave a DOOZY of an interview to @BusinessNC’s Chatter podcast. Among other things, he said @SenatorBerger, who appointed him, told him to get rid of then interim UNC President Bill Roper. #ncpol

SCAN ME

to find Business North Carolina online or go to linktr.ee/businessnorthcarolina.

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But the biennial competition that pits 12 top U.S. professionals against a dozen nonEuropean international golfers, many of whom are expected to be Asians, will raise the global profile of North Carolina significantly, say Johnny and Johno Harris, the father-and-son team leading the organizing effort. Indeed, they compare the opportunity to an Olympic Games.

“The Presidents Cup has been held in New York City, Canada, South Africa and other locations. For it now to come to Charlotte is pretty exciting,” Johnny Harris says. “We will have 24 of the best players in the world show up to play and I think the potential is that 1 billion households could be watching.”

The veteran Charlotte developer leads the Quail Hollow Club in south Charlotte that is hosting the event. PGA Tour executives say that this year’s event will smash records for corporate and general ticket sales and sponsorships with 40,000 people expected to attend daily. It has been held 13 times since 1994.

Quail Hollow hosted the 2017 PGA Championship, one of men’s golf’s four annual major tournaments. But the Presidents Cup will be more impactful because of its international nature.

Johnny Harris says a significant economic impact is inevitable because of the expected attendance of many key corpo-

rate decision makers. They will learn about expansion opportunities in addition to enjoying the competition.

“I’m not very good at being obtuse.

There will be a lot of prospects here,” he says.

The PGA Tour, which owns the Presidents Cup, hadn’t disclosed the sponsorship list at press time. But the cup’s key corporate partners are New York-based Citigroup, Teaneck, N.J.-based tech services group Cognizant, Swiss watchmaker Rolex and South Korean automaker Genesis, which is owned by Hyundai.

Citi’s involvement is ironic, given that Quail Hollow has long hosted the PGA Tour’s annual Wells Fargo Championship, while Bank of America is based in Charlotte. The three companies, along with JPMorgan Chase, are the four megabanks that dominate U.S. banking.

The Presidents Cup will occur amid the biggest shake-up in pro golf in decades with Saudi Arabian interests luring away some of the sport’s most famous players by offering record guaranteed contracts. Phil Mickelson, Brooks Koepka and other famous golfers signed on with the new LIV Golf tour and won’t be at Quail Hollow.

Johnny Harris declined to comment on LIV Golf. His son notes that the Presidents Cup “honors the true meaning of golf because it brings the best players together to have a competition.” There is no prize money with competitors showing up because they want to represent their nation.

Any profit goes to philanthropies and programs to advance golf.

The sport is about more than business for the Harris family. Johnny Harris’ father opened Quail Hollow on family land in 1961 after encouragement from Arnold Palmer. Johno Harris played on the UNC Chapel Hill golf team, while his father has been an active member at Augusta National, which hosts the Masters, and helped promote the sports’ expansion in Asia.

“Our collaboration with the city, county and state on the Presidents Cup is enabling us to truly take this to the next level in how we showcase Charlotte and North Carolina,” Johnny Harris says. ■

PHOTO COURTESY OF BEN JARED/PGA TOUR

PRESIDENTIAL APPEAL

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CHARLOTTE CHARLOTTE Stock-trading app service Robinhood is closing its office here as it reduces its head count by 23% throughout the company. It opened the office last year. The number of staffers was not disclosed.

CHARLOTTE The Bank of London plans to hire about 350 people over the next four years at a new office. It projects an annual payroll impact of $33 million when fully staffed.

The business, which launched last November, focuses on transaction services.

GoHealth is laying off about 140 employees here as part of a 20% staff reduction nationally. The Chicago-based company provides health insurance benefits services.

PHOTOS COURTESY OF TRYON MEDICAL PARTNERS, ARRIVAL

A company owned by Carolina Panthers owner David Tepper plans to make $82 million available to pay creditor claims tied to the team’s failed headquarters project in Rock Hill, South Carolina. Tepper’s GT Real Estate Holdings filed for bankruptcy.

Tryon Medical Partners is leasing 25,000 square feet in Pineville, taking over space formerly used by the Black Lion home decor and furniture store. The partnership employs 105 physicians and has 185,000 patients.

EAST FAYETTEVILLE NVR, Inc., which owns Ryan Homes, is adding 189 jobs and building a 145,000-square-foot manufacturing operation here. The plant will be used to manu-

facture trusses, wall panel systems and other components. Wages will average more than $45,000.

Renaming Fort Bragg as Fort Liberty would cost a total of $21 million, according to an independent commission. Fort Bragg was named after Braxton Bragg, a plantation owner and Confederate Army officer.

GREENVILLE Australia’s Mayne Pharma agreed to sell drug manufacturer Metrics Contract Services, based here, to Somerset, N.J.based Catalent for $475 million. Mayne bought Metric in 2012.

CHARLOTTE British electric bus and van maker Arrival plans to lay off 35 of its 95 employees here. The layoffs are part of Arrival’s plans to cut up to 30% of its global workforce due to slower sales.

ECU Health closed its COVID-19 testing sites in late July and plans to lay off 61 staffers starting Sept. 23. Sites at 13 medical group clinics are closed.

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NCTREND ››› Statewide bought 13 acres where it plans to build a 15,000-square-foot plant.

WINSTON-SALEM WILMINGTON A public-private plan to redevelop a key downtown block received a skeptical view from the N.C. Local Government Commission, which oversees municipal finance.

Zimmer Development and New Hanover County want Project Grace to spark downtown growth with a new library, a hotel and multifamily housing.

WILMINGTON nCino named SimpleNexus-founder Matt Hansen as its chief product officer and Jaime Punishill the chief market officer.

TRIAD

Enova Textiles, which imports cotton goods, filed for bankruptcy court protection after listing liabilities of $1 million to $10 million. The owner said a venture related to protective medical supplies caused financial problems.

Neighboring hotels near Hanes Mall, including a SpringHill Suites and a Home2 Suites, were sold for a combined $30 million, property records show. The buyer was a Charlotte LLC controlled by V.N. Patel of ABC Investments and Management.

GREENSBORO

Startup Ohanafy is releasing a brewery management system. The company expects to hire about 20 people over the next year and a half, led by CEO Natalie Waggett.

North Carolina Agricultural and Technical State University reported a record $97.3 million in contracts and grants to faculty. The school has had a 61% increase in total research funding over the past two years.

HIGH POINT NorthState is being rebranded as Lumos, ending a corporate name used for decades here. The telecom, which is controlled by the EQT private-equity group, is expanding its fiber internet service to about 38,000 residents and businesses in Forsyth and Randolph counties.

MOCKSVILLE Motorsports parts manufacturer DME Racing plans to move its operations from Winston-Salem next year. The company

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Hanesbrands said income from continuing operations was $93 million, down from $148 million a year earlier. The apparel maker said a ransomware attack caused losses of an estimated $100 million in net sales, $35 million in adjusted operating profit, and 8 cents in adjusted earnings per share.

TRIANGLE CARY MetLife announced plans to hire about 400 people for its Global Technology and Operations hub in Cary this year. The insurer is hiring employees with skills in software engineering, data science and cybersecurity.

PHOT0S COURTESY OF LS3P ASSOCIATES, DME RACING

A federal judge forced former Morgan Stanley financial adviser Shawn Good out of business. ​​The Securities and Exchange Commission accused him of running a $4.8 million Ponzi scheme that bilked at least five clients.

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NCTREND ››› Statewide CHAPEL HILL The UNC athletic department started a Carolina NIL Exchange online marketplace to connect student-athletes with businesses interested in creating name, image and likeness deals. It is a partnership with INFLCR, which offers a content and compliance software platform.

DURHAM Telecom Avaya reported a net loss of $1.4 billion in the second quarter as revenue declined 20% to $577 million. Its stock was trading for less than 60 cents per share in mid-August, compared with a 52week high of $22.61. CEO Alan Masarek replaced veteran leader Jim Chirico.

Apple is leasing Imperial Center’s 140,000-square-foot, 4-story Innovation I building, which was formerly occupied by Biogen. The tech giant has major expansion plans in the area.

Durham Coca-Cola Bottling plans to build a 170,000-square-foot plant in Cha-

tham County. The site, which has an Apex address, will be used for distribution and company headquarters. About 180 staffers are transferring.

CLAYTON Pharmaceutical manufacturer Novo Nordisk, which employs more than 1,600 workers in North Carolina, is looking to add 200 more at two plants here.

PITTSBORO

check the accuracy between advertised prices and what customers pay at the register.

The Triangle metro area needs nearly 45,000 more apartment units by 2035 to meet demand, according to the National Apartment Association and the National Multifamily Housing Council. Raleigh ranked ninth among U.S. metro areas.

WakeMed Health wants to build a $142 million 150-bed mental health hospital in Wake County and a $214 million, 45-bed acute care hospital in Garner.

The town board approved plans for Del Webb at Chatham Park, which will add 844 single-family homes on what was previously called the Townsend Tract. It will be a retirement community adjacent to the large Chatham Park project.

WEST

RALEIGH

ASHEVILLE

The N.C. Department of Agriculture and Consumer Services levied fines to 61 stores from 32 counties statewide for price scanning errors found during inspections. The state conducts unannounced inspections to

Beverly-Hanks Realtors, the largest realty here, was acquired by Allen Tate Realtors, the state’s largest residential real estate firm. The combined firms have more than 2,500 Realtors and 2021 sales volume of $9.4 billion. Terms were not disclosed.

The former CFO of Mission Health told state regulators that Novant Health offered to match HCA Healthcare’s acquisition bid in 2018, but was rebuffed. Novant, HCA and Advent Health are vying for 67 new hospital beds in the area.

Nigerian citizens Oludayo Kolawole John Adeagbo and Donald Ikenna Echeazu were charged with wire fraud conspiracy, money laundering conspiracy and aggravated identity theft for defrauding Appalachian State University of more than $1.9 million via a business email compromise scheme.

MONCURE Electric vehicle maker VinFast closed on the $44 million purchase of 1,765 acres in Chatham County for its planned 7,500-employee manufacturing facility. The seller is an LLC led by Sanford developer Kirk Bradley of Lee Moore Capital.

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PHOTO COURTESY OF VINFAST

BOONE

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ROUND TABLE

TECHNOLOGY

REWIRING WORK Technology has automated many of life’s tasks, whether at home or work. And at the other end of the wire, there’s someone writing code, engineering a device or selling its benefits.

But as the COVID-19 pandemic’s impact lessens, technology companies, like those in other industries, are struggling to find workers. Business North Carolina magazine recently gathered five leaders from the state’s technology industry to discuss workforce concerns, the ways technology companies are overcoming them and how these struggles will make the industry stronger.

PANELISTS

First Bank sponsored the discussion, which was moderated by NC TECH’s Brooks Raiford. It was edited for brevity and clarity.

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Jason deFreitas

Charles Gaddy

vice president of recruiting solutions, Greene Resources

co-founder and chief strategy officer, Global Data Consortium — an LSEG company

C A R O L I N A

SPONSORED SECTION

8/18/22 9:29 AM

HOW HAS THE COVID-19 PANDEMIC AFFECTED ATTRACTING AND RETAINING

GADDY: GDC was a self-funded start-

like many others to candidates, at least

up, and now it’s part of London Stock

at first. So, use its culture and other

Exchange Group, a large multinational

attributes to differentiate it. I want to

TECHNOLOGY WORKERS?

company. We’ve lived through many

understand why a transaction works

recruiting challenges. How do you

for the other party. If it isn’t beneficial

recruit when you’re tiny? How do you

to the other side, then it ultimately is

recruit when you’re big? If your com-

an extraction, which diminishes re-

pany is small and doesn’t have much

sources. Discovering why an individual

money to pay people, then you have

chooses a company is hypercritical to

to find candidates that fit your needs

the success of that individual as they

and understand what drives them.

blend into the company.

DEFREITAS: Candidates have their choice of job opportunities right now.

So, when it comes to attracting talent, companies need to be genuine and focus on their employment branding.

Greene Resources’ recruiting division, for example, recently volunteered at a nonprofit. The team-building activity

Our vice president of engineering’s wife owns several local coffee shops.

THOMAS: Companies are fighting

It’s important to him to have work-life

for talent. Before joining First Bank, I

flexibility, so he can help in the shops

worked for multinational companies,

on a busy afternoon, for example, or

most recently Goldman Sachs. Re-

accompany her on a buying trip. So,

cruiting for those large companies is

understanding a particular candidate’s

different than recruiting for a midsize

needs is important, not only for hiring

financial services company. It’s difficult

good employees but engaging them.

to recruit really good talent against big

good work internally and externally. As

It’s not only about the work. It’s about

tech companies. While many may be

you get into the interviewing process,

the other pieces, too.

under a hiring freeze at the moment,

was a chance to blow off steam and do good work in the community. Our marketing person was all over it, highlighting the outing through posts on the company’s social media channels.

That helped our employment branding and talent attraction. Many candidates are searching for companies that do

that won’t always be the case. So, I’ve

explain what’s in the job for candidates beyond salary. While that’s an

RESNICK: I’m reminded of some-

focused on building good relationships

important piece, it’s not the only one.

thing the late comedian George Carlin

with local universities, creating a talent

Candidates want to know how you’ll

said: “Your kids aren’t special, but

pipeline. Building it takes a team of

help them learn and grow and what

they’re special to you.” It’s important

others within the company such as the

that pathway looks like for them.

to remember that your company looks

head of human resources.

Brooks Raiford (moderator)

Jared Resnick

Terrence Thomas

president and CEO, North Carolina Technology Association

founder and CEO, Precision Fermentation

chief information officer, First Bank S E P T E M B E R

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TECHNOLOGY

HOW IS THE WORK-FROM-

that many big companies don’t own

office. Recent graduates did a lot of

ANYWHERE TREND RESHAPING

the buildings they use. They rent them,

their schooling virtually. And Millennials

THE WORKPLACE?

some in 50- or 100-year leases. That

who are raising families want flexibility.

expense is a big driver for getting

We always advise clients that if there is

bodies in seats.

workplace flexibility in a job, it needs to

RAIFORD: NC TECH produces a

be advertised or it will cause retention

monthly information-technology jobs report and a quarterly poll that presents

RESNICK: Leaders must define the

issues. Completing work, meeting

questions to more than 300 technology

objectives of bringing employees back

goals, satisfying customers — those

leaders. Every poll includes these two

to the office. My company isn’t a large

need to be driving forces, regardless

questions: What percentage of your

bank or has been recently acquired,

if work is done in person or virtually.

workforce is remote on any given day

so it can be a bit more flexible in how

Communicate it on the front end, and

and what percentage of your employ-

it does things. But at the end of the

reinforce it as work is being completed.

ees have a say in where they work.

day, it’s all about deliverables. One

We’ve seen a gradual shift back to

hypothetical question that I always ask

HOW CAN EMPLOYERS CREATE

in-office. It’s not dominant, but there is

fellow CEOs concerns two teams. They

STRUCTURE FOR EMPLOYEES WHO

movement. Even though the percent-

each have a delivery deadline in 90

ARE WORKING FROM ANYWHERE?

age of those who had a choice remains

days. Team A delivers on the 90th day,

high, the percentage that are out on

and its work is excellent. Team B deliv-

RAIFORD: One problem of not being

a given day has shrunk. That tells us

ers a week before the deadline, while

in the office is you don’t sense things.

employees are choosing to come back.

working only 25 hours each week, and

If you’re working with someone every

We’ll continue to follow that trend.

its work also is excellent. So, how do

day, you pick up on nuances. Are

you assign your next deliverable? Most

they stressed? How do they sound,

THOMAS: Companies have focused

everyone says give Team B more work.

look or feel? So, you can miss things

on setting standards for where their

But why would you punish Team B,

when working remotely. And there’s

employees work. But it really depends

when it’s highly successful? You need

no off button. The commute provided

on the employee’s personal life. Lives

to define your goals and objectives.

a transition period — a mental break

changed during the COVID-19 pan-

One objective of people returning to

— from where you live to where you

demic. Some people had children, for

the office is watercooler moments. You

work and vice versa. Lunch provided

example, and others have a spouse

run into your chief development officer,

a natural break, too. No one expected

who lost a job. Some companies have

for example, and share an idea that you

you to be all over your smartphone

mandated that employees return to the

have. Then that person walks back into

while having lunch, though most of us

office. There’s value in bringing people

his or her office and says, “Eureka!”

were. Nowadays, I get on my com-

together. But there is a cost, too, such

They never thought about that problem

puter early and knock out emails. It’s

as what we’ve seen with spikes of

that way. Those moments aren’t part of

shocking how quickly and how many

new COVID variants, which potentially

teleconferencing. What’s the point to

responses I receive from people doing

could come down to someone’s life.

getting people wholesale to come into

the same thing. But you never feel you

You have to consider all of this when

the office three days a week? What’s

can walk away for an hour at any point

creating return-to-office policies. We

the deliverable associated with that

during the day. You work past when it

spend a lot of time thinking about the

objective? That’s what I ask myself.

would’ve been time to leave the office and go home.

future of work, what it will look like and how we keep people engaged.

DEFREITAS: Return-to-office strategies

Creating good experiences for em-

are varied. Being in the office brings

GADDY: We were working remotely

ployees and customers in the office is

value, whether that’s collaboration

well before the pandemic. And as our

important. One reason behind getting

or training. But there needs to be a

company grew, we created cultural

people back in the office is the fact

why behind individuals coming into an

points. Once you met your goals and

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metrics, for example, you were free

RESNICK: There was a podcast that

saying people should work all the time.

to move onto the next ones. No one’s

examined social media’s psychological

But as part of the workplace shakeup,

looking to pay anything else on the first

impacts on children. Unfortunately, we

everyone needs to think differently.

ones. You own your time. The company

won’t know how it has embedded its

It’s like someone said to me: You have

simply rents available pieces of it. We

hooks into their existence for about 15

unlimited vacation. But what if I return

took to heart the idea that fun should

years. Psychiatrists and psychologists

from a vacation and someone says I

not be forced. Many businesses, for

are looking at how we can plan for it,

have two tickets to St. Croix, come

example, say we’re all going for a beer

but we don’t know the outcomes yet.

along. Should I go on another vacation?

after work, or we’re holding a virtual

It’s a similar situation to what we’re

I don’t know. Look at your deliverables.

event at 9 p.m. so overseas colleagues

dealing with in the workplace. Busi-

Look at your objectives and key results.

can attend. Often those become less

ness leaders are grasping at straws,

If we’re truly deliverable based, and

of a good thing and more of a burden.

trying to figure out the best possible

we’ve created reasonable goals that

You need to decide if what used to

solutions or outcomes. But we don’t

move the company forward, then ev-

be done in the office is a good thing

really know. I do know that the whole

erything else, such as what percentage

when working remotely. Remote work

structure of the way that we work has

of people are in and out of the office,

requires building out the interconnec-

been forever changed by the pan-

are old ways of thinking about work. A

tions without imposing things that

demic. We’re searching for the best

friend of mine worked for a technology

make the situation worse. It’s work-life

path forward. I’m trying to maximize

company out West. He had a work

respect. Work has to respect life, and

employee output. That hasn’t changed.

computer and a home computer. He

life has to respect the work that needs

Everyone talks about work-life balance.

told me that his work computer never

to be done. Without that respect, you

But I don’t buy into it. When are you

left his office. He didn’t want his work

end up with an imbalance. If you don’t

able to separate them? It’s really about

life and home life to mingle. That’s not

respect your work enough, then you’re

work-life integration. People need to

reality. The reality is devices, such as

going to suffer on the life side and

understand that going on a hike with

computers and smartphones, enable

vice versa.

your smartphone is freedom. I’m not

us to go play golf, for example, and still

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ROUND TABLE

TECHNOLOGY

take a work call. I want all of my people

The right person in the right seat is

in North Carolina. A big part was the

to feel good. I want all my people to go

important. Be honest and upfront with

leadership of the bank’s president

on vacation.

people. Every relationship serves a

and CEO, Michael Mayer. I saw a real

purpose. You have to stay in touch with

opportunity in a great company with

WHAT ARE SOME CREATIVE

that purpose. Sometimes it changes;

a great culture. That can be seen as

WAYS THAT YOU’VE SEEN

sometimes it ends. Every position

valuable by many potential employees.

TECHNOLOGY COMPANIES USE

has a lifespan. People will max out of

TO FIND TALENT IN TODAY’S

them. You can’t start your administra-

GADDY: There’s a concept that we’re

COMPETITIVE ENVIRONMENT?

tor at $60,000 then take him or her to

all under the same tent. You may not

$85,000, $90,000 then $95,000. That’s

work for us anymore, but we’ve built

DEFREITAS: Companies that have

going to break your system. We tend to

a relationship. That entitles us and you

created a geographically dispersed em-

have an idyllic view of retaining every-

to certain things. I’ll help you find your

ployee base have been rewarded with

body and paying them more. That’s not

next gig. I’ll be your reference. Building

a larger candidate pool, especially with

reality. But if you’re honest and upfront

that keeps continuity, because that per-

skilled workforce. We see that trend

with people, you have the opportunity

son, even if they leave, is more likely to

continuing. We heard about the Great

to say here’s a move into a different

recommend your company to a friend.

Resignation, but we’re seeing signs

group that focuses on your talents. You

We’ve had three or four people refer

of a Great Retirement. Baby boomers

may not be totally comfortable, but I

three or four other people. And even

still make up a large portion of the

will ensure you’re supported. It’s like a

though they left for other places, the

workforce, and many are choosing to

1031 exchange with real estate. They

connections remain. I go to weddings

retire now or in the near future. They’ll

move and start again. There’s a mo-

in India, because people that used to

take a lot of experience and knowledge

ment in time when you realize that you

work with us were here on an H-1B

with them. Maybe some of them aren’t

have to let talent go. I love my people,

temporary visa, and they had to return

ready to retire completely; maybe

but I also know when that becomes a

home. But they’re still under the tent.

they’re open to consulting or contract

disservice to them. I’m keeping them

Understanding that social and emo-

work. Companies need to get creative,

for the wrong reasons. I will help them

tional construct and building it the right

finding ways for that population to train

find something else as much as I hate

way helps you keep teams and fill the

entry level workers, who may lack the

to see them leave.

workforce pipeline with opportunities.

THOMAS: It’s important to keep talent

RAIFORD: Early in my tenure with

within a company. So, let them move

NC TECH, a company sent Starbucks

RESNICK: We had nine employees

around and grow within the company

gift cards to past employees who

14 months ago. We’re at 39 now. We

as opposed to letting them walk out

parted on good terms. It was a way to

searched for a lead developer, who had

the door. Give them a chance to work

invite them to consider coming back to

a science background and was able to

in different groups. Maybe they find a

work at the company while enjoying a

speak to fermentation analytics, for 12

new niche. Then they become more

cup of coffee. It was amazingly effec-

months. It was difficult. Then we found

valuable to the company because

tive. They received enough inbound

someone to work underneath him in

they know more. You need to create

feedback that made it worth sending

less than two months. I haven’t found

a good culture, then sell it. We have a

out those $5 gift cards. ■

any one thing that works. It’s all over

great culture at First Bank. We have a

the map. I’m always open to new ways

commitment to service excellence and

for finding people. There’s a general

giving back to our community. Those

tendency to elevate people from the

are important to me. People ask me

thing that they’re talented at, then

why I left Goldman Sachs to work for

we’re shocked when it doesn’t work.

a smaller financial services institution

same level of enterprise or the specific experience that companies need.

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A Lumberton native with impeccable Wall Street credentials — and a smart art collection — helps the UNC Tar Heels stay financially robust.

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PHOTOS COURTESY OF JOHNNY ANDREWS/UNC CHAPEL HILL

By Donnie Douglas

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W

hen John Townsend graduated from UNC Chapel Hill in 1977 with degrees in history and English, he felt ill-prepared for the working world. He and his wife, Marree, returned to his Lumberton hometown to work in the hog, tobacco and car-sales business that his family had developed over a couple of generations.

The couple built a home in Robeson County. “The plan was to spend the rest of our lives there,” he says.

Three years later, Townsend had learned enough about the challenges of farm work that he concluded that its risk-reward didn’t fit his ambitions. He decided to reroute his life, returning to UNC’s business school in July 1980 to seek an MBA. “I didn’t want to look back and wonder what could I have done on my own,” he says. “I enrolled with the attitude that I was going to take two years out of life and work really hard, and I was going to go for it.”

His graduation timing proved perfect, with Wall Street on the verge of what Townsend calls “this great bull market that started in August of 1982. Business just took off.”

New York investment firms were hiring MBAs at a record pace, aiming to keep up with the cascade of mergers and acquisitions spurred by Michael Milken, Henry Kravis and other big investors. “If I had gotten there five years earlier or five years later, I might have fallen on my face,” Townsend says.

There would be no face-plant. Townsend, 67, spent most of the next four decades at leading U.S. investment firms, working alongside industry kingpins such as Dick Jenrette, Henry Paulson, Jon Corzine and Julian Robertson. He created major personal wealth along the way, leading to his current status as a major philanthropist whose biggest beneficiary is his alma mater.

In 2017, the Townsends pledged $50 million to UNC, including $25 million in art that will be displayed at the university’s Ackland Art Museum. When announcing the gift, Townsend noted in a speech that he and his wife had often made donations that were “designed to be large enough so that the recipient would be grateful, very grateful, but maybe we could have and should have done more.”

The Townsends, who have been married for 45 years, initially considered a gift of $5 million to $10 million. Marree Townsend, who is a 1977 UNC graduate, is a longtime interior designer. Their donated art includes pieces by Alex Katz, Jasper Johns and Joan Mitchell.

“We challenged ourselves to get out of our comfort zone, and that is when we landed on this $50 million gift. It was the most liberating thing we have ever done. … You experience all these rewards, unanticipated, not tangible. I think that was a very defining moment for Marree and me when we made that commitment, very joyful.”

Townsend urged others to make similar sacrifices, creating one of the sparks that ignited UNC’s Campaign for Carolina, which started in early 2015 and is scheduled to be completed by year’s end with pledges topping $4.6 billion — and perhaps more. That’s smashed the initial goal of $4.25 billion.

It’s the largest completed university capital campaign in the Southeast, says David Routh, the university’s vice chancellor of development who is retiring in December.

“There is no better friend to UNC than John Townsend in giving his time, talent and treasure,” he says.

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Franklin Street

turnaround

David Routh may be the development world’s Michael Jordan, in the eyes of his Chapel Hill fans.

Over his nine years as vice chancellor for development at the UNC campus, he led the biggest university capital campaign in the history of the South. About 675 people, corporations and foundations gave at least $1 million, including 67 who gave $10 million or more.

Business North Carolina wrote about Routh in 2014, noting that philanthropy for UNC lagged key rivals. Matt Kupec, the previous longtime fundraising chief, had resigned in 2012 amid athletic department scandals and controversy over personal expenses charged to the university.

“We need to do a significantly better job,” Routh said then. He brought Tar Heel credentials, earnings his bachelor’s degree there in 1982 and having worked for UNC from 2006-09 between stints as a managing director at U.S. Trust Co., a Greensborobased investment advisory firm acquired by Bank of America.

He rejoined UNC in 2013 to lead the big capital campaign. His success prompted UNC to bump his pay to about $850,000, including bonuses, in 2019, one of the university’s top salaries. Routh, 62, plans to retire at the end of the year.

Chancellor Kevin Guskiewicz says Routh “built a high-performing team that has gotten us to where we are today. I am incredibly grateful for his vision and leadership.”

Monied mentors When discussing his success on Wall Street, Townsend repeatedly deflects the credit. He cites two mentors, both from North Carolina and fellow UNC alumni, who served as bookends to his Wall Street career.

His first job in New York was at Donaldson, Lufkin & Jenrette, a major firm then led by Raleigh native and UNC grad Dick Jenrette. “He was a wonderful gentleman and a great supporter of mine, which enabled me to advance quickly at the firm,” Townsend says.

His last Wall Street post was a stint from 2010-15 at Tiger Management, the New York hedge fund led by Salisbury native Robertson. “He was one of the legendary investors of the last 50 years,” Townsend says. “To start my career with one icon and end it with another, both from North Carolina, is a real highlight for me.”

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▲ Marree Townsend, John Townsend and Carolina donor Shannon Kennedy talk at a Chapel Hill event in 2017.

After five years with the firm often called DLJ, Townsend joined Goldman Sachs in 1987, becoming a partner in 1992, the same year as former Treasury Secretary Henry Paulson. “It was like playing for the Yankees or the Celtics, or, better still, Dean Smith’s Tar Heels,” Townsend says.

Townsend’s jobs at Goldman included co-head of the Southern and Latin American regions and leveraged finance group. He was a member of the investment bank’s commitments committee, which placed the firm’s capital. He was among about 220 senior partners who shared Goldman’s profits before its 1999 initial public offering, which raised $3.6 billion. The IPO created eight- and nine-figure payouts for the famous bank’s senior leaders.

In 2002, he was ready for a change after an illness in his family served as a wake-up call. Many veteran Goldman partners left after the IPO, including fellow North Carolinian Robert Steel, who departed in 2004 after a 28-year tenure and later shepherded the sale of Wachovia to Wells Fargo.

Townsend says there was no acrimony. “My attitude was if you are 47 years old and you are financially independent and you’ve got your health, you look forward to how to be purposeful.

“So I needed to find a balance between being purposeful and doing important things on my terms. That was another watershed event, and for the next eight years, I worked completely independently, investing, trying to become better.”

Post-Goldman, Townsend became a member of the investment committee of Richmond, Virginia billionaire William Goodwin’s Riverstone Group real-estate company and was a senior adviser to Stone Point Capital, a $40 billion private -equity group in Greenwich, Connecticut. He was a director at Memphis-based International Paper from 2005-18 and Charlotte’s Belk department-store chain from 2005-15.

His hiring at Tiger Management in 2010 attracted media attention, coinciding with Julian Robertson’s plan to expand the business, which owns partial stakes in hedge-fund managers whose businesses were partly launched with Tiger money.

He also became more active in charitable ventures associated with his personal interests and the communities where

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he has homes: Greenwich, Connecticut; Jackson, Wyoming; and Wilmington, where he owns a Figure Eight Island property. He has had board seats with the U.S. Ski & Snowboard and Grand Teton National Park foundations; the Greenwich Hospital in Connecticut; Virginia Theological Seminary; and Episcopal High School, where he is an alum.

Blue blood Although his interests are varied, UNC is at the center of Townsend’s orbit. He had a term on the UNC Chapel Hill board of trustees and has been a longtime director on the UNC Management Co. board. He chairs the UNC Investment Fund, which totals $10 billion and has had performance rankings in the top decile of university endowments in recent years.

“I think UNC is one of the great public universities in the country and in many ways is the economic engine of the state,” he says. “It receives about $1.5 billion annually in research grants, which creates countless jobs and economic activity as well as planting the seeds for future growth in our economy. The future is very bright.”

Chancellor Kevin Guskiewicz first met Townsend while dean of the College of Arts and Sciences. “His passion for Carolina, you can see it and feel it when you meet,” Guskiewicz says. “He is a very thoughtful individual, very strategic about how he gives.

“I think he wants to know that he and Marree are giving to areas of great need. He wants to embrace the rich traditions of UNC, and he also wants to make it a more contemporary university.”

When former Chancellor Carol Folt asked Townsend to lead the Campaign for Carolina, Routh says the investment banker responded with a question that shaped the effort: “Are you prepared to run a campaign like no other that has been run anywhere else?’

“We said yes.”

Townsend pushed for a goal of $5 billion, which he called “impossibly large,” while Folt floated $4.25 billion, which he calls “sufficiently ambitious.” It’s a couple of billion more than any previous capital campaign at UNC and tops the $3.8 billion raised in Duke University’s most recent fundraising.

With his family’s gift, Townsend asked UNC’s deans of the College of Arts and Sciences and Kenan-Flagler School of Business about their most urgent and strategic needs over the next decade, Routh says. Those meetings continue yearly.

Some of the initiatives underway include construction of a $150 million business school, with the cost split between private donors and state appropriations; and a new approach to teaching engineering skills even though UNC doesn’t have engineering majors.

While Townsend’s work on various boards and private investing keeps him busy, he spends a lot of time hiking, skiing and playing golf, where he has a single-digit handicap. He’s not climbing as much these days after reaching the peak of Grand Teton about 10 times. “Outdoors is where I am happi-

▲ Townsend helped lead UNC Chapel Hill’s record capital campaign and chairs the board of its main investment fund.

est,” he says, “and a place I can stay out of trouble.”

For his philanthropy, Townsend shares the view of his friend Mike Bloomberg, the financial data billionaire and former New York mayor who quipped that he wanted his last check, written to an undertaker, to bounce. ■

Winston-Salem

kinfolk

David Townsend, John’s younger brother, has also had a major financial career, though more focused on the Southeast.

David Townsend helped Winston-Salem-based BB&T form BB&T Capital Partners in 1997. Since then, the private-equity group has raised and deployed more than $1.5 billion for institutional and high-net-worth clients.

The business rebranded as Five Points Capital in 2015 to “better reflect our broader investment platform and investor base,” the company said in a release at the time. It invests in equity and subordinated debt in transactions involving lower middle market companies, according to Private Equity Professional, a trade publication.

David Townsend worked in mergers and acquisitions in Atlanta for Ernst & Young and Stephens before joining BB&T, which is now Truist Financial.

Like his brother, he grew up in Lumberton and earned bachelor’s and MBA degrees from UNC Chapel Hill.

Dallas-based P10 Holdings acquired Five Points Capital in 2020.

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BE GREATER DMJPS PLLC (“DMJPS”) is pleased to sponsor Business North Carolina’s Top 125 Private Companies for the second consecutive year.

As a North Carolina CPA and advisory firm with a mountains to the coast footprint, we understand the pivotal and essential role privately held companies play in our state’s economy. We celebrate all who make North Carolina be greater and congratulate this year’s Top 125 Private Companies.

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SPONSORED BY

By David Mildenberg, Jennings Cool Roddey and Neill Caldwell usiness North Carolina’s list of the state’s largest private companies includes 50 enterprises with revenue topping $500 million in 2021 and combined employment of more than 140,000 staffers.

While most of the closely held companies receive limited publicity, their critical role in North Carolina’s economy can’t be overstated. So we appreciate the many companies that provide revenue and employment information for the BNC 125. The list, which is based on many emails, phone calls and hours of research, also includes our best estimates for those employers that decline to provide those specifics.

We try to make the list more comprehensive every year by adding businesses that we may have overlooked previously. Newcomers include Kinston-based private jet operator FlyExclusive, Charlotte law firm Moore & Van Allen, Wilmington retailer Reeds Jewelers and Dunn-based grocery chain Carlie C’s IGA. Departures from last year’s list include two prominent Charlotte-based companies: payroll software developer AvidXchange went public, while fiber network and telecommunications provider Segra was acquired by Atlanta-based Cox Communications.

The list includes North Carolina-based companies controlled by private-equity groups. But most of the businesses are closely held organizations, including many family-owned operations.

Many thanks to those who contributed to this report.

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1.

Hendrick Automotive Group Charlotte Automotive dealerships CEO: Rick Hendrick Employees: 10,800

operating officer at GameStop. Hendricks joined Belk in 2016, a year after Sycamore Partners bought the retailer. He became president in 2020.

5.

Alex Lee Hickory Wholesale and retail grocer CEO: Brian George Employees: 14,850

6.

SAS Institute Cary Software development CEO: James Goodnight Employees: 11,952

The company, which operates 131 franchises with 25 different nameplates, was named the top dealership in online reputation for the third straight year, according to an independent study of customer reviews by Reputation.com. About 20,000 auto dealerships and brands were measured in the United States and Canada.

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American Tire Distributors Huntersville Tire distribution service CEO: Stuart Schuette Employees: 4,700

4.

Belk Charlotte Department store retailer CEO: Don Hendricks Employees: 17,000

Parkdale Mills

8.

Charlotte Restaurants CEO: Jose Armario Employees: 9,000

9.

National Gypsum Charlotte Wallboard product manufacturer CEO: Thomas Nelson Employees: 2,500

10. House of Raeford Farms Rose Hill Poultry processor CEO: Robert Johnson Employees: 4,500

11. Leith Cars Raleigh Auto dealerships COO: Danny Williams Employees: 1,800 (estimate)

Winston-Salem Auto dealerships CEO: Don Flow Employees: 1,700

Hendricks became the company’s leader in May after Nir Patel left to become chief

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14. Pike Mount Airy Construction and engineering services CEO: J. Eric Pike Employees: 2,000

15. Golden Corral Raleigh Restaurants CEO: Lance Trenary Employees: 22,000

Bojangles

12. Flow Automotive

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Greensboro Digital marketer CEO: JR Ridinger Employees: 746

Gastonia Textiles CEO: Anderson Warlick Employees: 15,000

Epic Games Cary Video game software CEO: Tim Sweeney Employees: 3,118

3.

7.

13. Market America

The buffet chain rebounded after the pandemic slammed its business in 2020. More than 90% of revenue is from franchised stores. After losing about 85 restaurants in the crisis, it expects to end 2022 with about 400 locations, Trenary told the Eat This, Not That newsletter.

16. AmWINS Group Charlotte Wholesale insurance provider CEO: Scott Purviance Employees: 3,634

17. SteelFab Charlotte Steel fabricator CEO: R. Glenn Sherrill Jr. Employees: 1,200

18. Form Technologies Charlotte Metal components manufacturer Global VP: Daniel Adam Employees: 8,800

PHOTOS COURTESY OF BELK, TODD VAN HOOSEAR

$1 billion or more

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DMA INDUSTRIES, A COMPANY BUILT ON INNOVATION & PASSION Founded in 2008 by President and CEO, John Treece, and company CFO, Steve Bertling, DMA Industries has quickly grown to become a trusted supplier to the automotive and heavy-duty parts aftermarket industry. Serving OES, big box retail, wholesale, and e-tail sales channels, DMA is a leading product development, engineering, and diversified manufacturer whose portfolio of product brands have become some of the most recognized and respected in their industry.

In addition, DMA is a leading private label manufacturer with over 60% of its global revenues coming from products produced by them but under the customer’s brand.

Headquartered in Tabor City, NC, with over a 1,400,000 square feet of distribution space across its four facilities in North and South Carolina, DMA continues to deliver on its mission to provide innovation and value for its Customers. With growth in sales to soon approach over $200 million and no signs of slowing down any time soon, DMA is poised for continued success. “Our company has a dynamic, performance driven culture that embodies the entrepreneurial spirit from which we were founded. As an organization, our number one asset is our dedicated team of associates. It’s their hard work and collaboration that enables us to exceed

the service expectations of our customers.

That’s why we say, we are a company that is built on passion,” said John Treece.

For the sixth consecutive year, DMA has been named to the prestigious Inc. 5000 list of the fastest growing private companies in America and to the NCFast40 of the fastest growing Mid-Market sized company in North Carolina. The company has won numerous national awards for its engineering innovations and brand marketing strategies. DMA is also a committed contributor, giving back to the numerous community events and charities over the years.

233 N US HIGHWAY 701 BYPASS, TABOR CITY, NC 28463 | 910-653-7101 | DMA-SALES.COM S P O N S O R E D

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25. Shoe Show

Troutman Poultry processor CEO: Michael Popowycz Employees: 3,200

Concord Retailer CEO: Robert Tucker Employees: 10,000 (estimate)

26. Window World North Wilkesboro Window installation service CEO: Tammy Whitworth Employees: 2,000 (estimate)

27. Charlotte Pipe & Foundry

Popowycz, who joined the company in 1987, was named to the top job in February. He succeeded Kevin Phillips. Owner Thomas Shelton called Popowycz integral to the company’s success.

Charlotte Pipe manufacturer CEO: Hooper Hardison Employees: 1,500 (estimate)

Charlotte Construction equipment dealer CEO: Ed Weisiger Jr. Employees: 1,590

22. Atlantic Packaging Wilmington Packaging materials distributor CEO: Russell M. “Rusty” Carter Employees: 2,000

23. Prestage Farms

24. Southco Distributing Goldsboro Convenience-store supplier CEO: Sherwin Herring Employees: 240

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Clinton Petroleum products distributor CEO: Haddon Clark III Employees: 950 (estimate)

33. Liberty Healthcare & Rehabilitation Wilmington Nursing homes and health services CEO: John McNeill Jr. Employees: 5,500 (estimate)

35. Concord Hospitality Enterprises In July, the company owned by the Dowd family bought Wisconsin-based Neenah Enterprises, one of the largest U.S. manufacturers of manhole covers and other industrial castings. Neenah has plants in Medley, Florida; Neenah, Wisconsin; and Lincoln, Nebraska.

28. Gregory Poole Equipment Raleigh Construction equipment dealer CEO: J. Gregory Poole III Employees: 1,350

29. Goldsboro Milling

Clinton Poultry processor CEO: William H. “Bill” Prestage Employees: 2,600

32. Sampson-Bladen Oil Co.

Jefferson General contractor CEO: Eddie Vannoy Employees: 386

20. Variety Wholesalers

21. CTE

Wilmington Logistics services CEO: Ryan Legg Employees: 530

34. Vannoy Construction

$500 million to $999 million Henderson Discount retailer CEO: Art Pope Employees: 7,000 (estimate)

31. MegaCorp Logistics

Goldsboro Turkey producer CEO: H.G. Maxwell III Employees: 800

30. CaptiveAire Systems Raleigh Manufacturer of kitchen-ventilation products CEO: Bob Luddy Employees: 1,250

Raleigh Lodging services CEO: Mark Laport Employees: 4,949

36. Shurtape Technologies Hickory Manufacturer of adhesive tape and office supplies CEO: Vuk Trivanovic Employees: 1,600

37. The Cook & Boardman Group Winston-Salem Distributor of doors, frames and related building products CEO: Darrin Anderson Employees: 1,300 (estimate)

38. True Homes Monroe Homebuilder CEO: Dan Horner Employees: 350 (estimate)

PHOTO COURTESY OF CHARLOTTE PIPE & FOUNDRY

19. Case Foods

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Atlanta | Charlotte | Raleigh | Greensboro | Fayetteville | Hickory | Asheville | Greenville, NC | Wilmington | Outer Banks | Florence, SC | Greenville, SC S P O N S O R E D

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Mooresville Solar energy and roofing CEO: Jayson Waller Employees: 2,100

45. Rodgers Builders Charlotte General contractor CEO: Patricia A. Rodgers Employees: 286

46. Eastwood Homes Charlotte Homebuilder CEO: Clark Stewart Employees: 306

47. RH Barringer Raleigh General contractor CEO: Mark Craig Employees: 140

The former Powerhome Solar rebranded as Pink Energy in April. CEO Waller says it reflects expected expansion into battery and lighting systems. The company opened in 2014.

40. National Coatings and Supplies Raleigh Paint distributor for collision-repair shops CEO: John Leavy Employees: 1,225

48. Barnhill Contracting Rocky Mount General contractor CEO: Robert Barnhill III Employees: 850 (estimate)

49. Inmar Intelligence Winston-Salem Retail data analytical services Interim CEO: Spencer Baird Employees: 5,400

41. Mako Medical Laboratories Raleigh Medical testing CEO: Chad Price Employees: 1,500

43. Clancy & Theys Construction Raleigh General contractor President: Baker Glasgow Employees: 385

Concord Telecommunications services CEO: Greg Provenzano Employees: 1,100 (estimate)

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Charlotte Data center services CEO: Chris Downie Employees: 843

52. Renfro Mount Airy Sock manufacturer CEO: Stan Jewell Employees: 1,800

53. Tepper Sports and Entertainment Charlotte Professional sports teams CEO: David Tepper Employees: 350 (estimate)

54. Strata Clean Energy Chapel Hill Solar energy development CEO: Markus Wilhelm Employees: 450 (estimate)

55. D.H. Griffin Greensboro Demolition and environmental services CEO: David Griffin Employees: 1,000 (estimate)

Newton Grove Confinement equipment manufacturer President: Tommy Herring 1,000 (estimate)

57. Adams Beverages of NC David Mounts retired as CEO after 12 years leading the company as it shifted from coupon redemption to more digital and analytical functions. He had been a senior executive at Domino’s Pizza and UPS. Spencer Baird joined the company in 2020.

50. Snider Fleet Solutions

44. ACN

51. Flexential

56. Hog Slat

42. Samet Greensboro General contractor CEO: Arthur Samet Employees: 330 (estimate)

$200 million to $499 million

Greensboro Tire distributor CEO: Marty Herndon Employees: 1,200

Charlotte Beer and wine distributor President: Clay Adams Employees: 700 (estimate)

58. Insightsoftware Raleigh Software developer CEO: Jim Triandiflou Employees: 2,113

PHOTO COURTESY OF PINK ENERGY

39. Pink Energy (formerly Powerhome Solar)

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59. Crowder Constructors Inc. Charlotte General contractor CEO: Lynn Hansen Employees: 862

60. Carolina Handling

65. Prometheus Group Raleigh Software developer CEO: Eric Huang Employees: 800 (estimate)

66. Edifice

Charlotte Material-handling equipment distributor CEO: Brent Hillabrand Employees: 669

61. FlyExclusive

Charlotte General contractor CEO: Gary W. Creed Employees: 116

67. Precision Walls

Kinston Charter-flight service CEO: Jim Segrave Employees: 650

62. Shelco

Cary Building contractor CEO: Brian Allen Employees: 1,073

68. OrthoCarolina

Charlotte General contractor CEO: Edwin Rose Employees: 135 (estimate)

63. Biltmore Co. Asheville Tourism and lodging CEO: William Cecil Jr. Employees: 2,000

Charlotte Medical practice CEO: Bruce Cohen Employees: 1,000 (estimate)

69. Harvey Enterprises & Affiliates Kinston Distributor of farm equipment and petroleum products CEO: John McNairy Employees: 750 (estimate)

70. Colony Tire Edenton Tire distributor CEO: Charles Creighton Employees: 744

71. Warren Oil Co. Dunn Petroleum products distributor CEO: Dan Owczarzak Employees: 391

72. Blythe Development Charlotte General contractor CEO: L. Jack Blythe Employees: 900 (estimate)

73. Landmark Builders Winston-Salem General contractor CEO: Steve Stephens Employees: 120 (estimate)

74. JAGGAER Morrisville Automation-technology provider CEO: Jim Bureau Employees: 1,100

75. Moore & Van Allen Charlotte Law firm Managing Partner: Tom MItchell Employees: 650 (estimate)

76. Caffey Distributing

64. Boddie-Noell Enterprises Rocky Mount Hardee’s franchisee CEO: William Boddie Employees: 8,000 (estimate)

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77. Tencarva Machinery In February, company owners John and Leigh McNairy donated $1 million to the Lenoir Community College Foundation to support student programs. It’s the oldest continuously family-owned private company in the state, company officials told the Neuse News.

Greensboro Distributor of liquid- and air-handling equipment CEO: Ed Pearce Employees: 380

78. Baker Roofing Raleigh Roofing contractor CEO: W. Prentiss Baker III Employees: 1,000 (estimate)

PHOTO COURTESY OF VISITNC.COM

The online travel booking service ParkSleepFly picked the Biltmore Estate as the second-most beautiful landmark in the United States, trailing the Golden Gate Bridge. It was based on TripAdvisor reviews.

Greensboro Beer and wine distributor CEO: Chris Caffey Employees: 500 (estimate)

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85. Reeds Jewelers

Rocky Mount Petroleum transportation services CEO: Don Stallings Employees: 1,100

80. Raymer Oil Co.

Wilmington Jewelry retailer CEO: Alan Zimmer Employees: 800

86. American Welding & Gas

Statesville Petroleum services CEO: Matthew Redmond Employees: 400

81. Camco Manufacturing Greensboro Manufacturer and distributor of RV accessories CEO: Lisa Cook Employees: 1,200 (estimate)

82. Furnitureland South Jamestown Furniture retailer CEO: Jeffrey Harris Employees: 560

Raleigh Manufacturer of gas and welding supplies CEO: Jason Krieger Employees: 593

87. Carlie C’s IGA Dunn Grocery stores CEO: Carlie ‘Mack’ McLamb Jr. Employees: 1,500

88. Cookout Thomasville Restaurants CEO: Jeremy Reaves Employees: 13,000

$100 million to $199 million 89. JF Petroleum Group Morrisville Petroleum services CEO: Keith Shadrick Employees: 900 (estimate)

90. Charlotte Hornets Sales soared 40% in the past year at the 1-million-square-foot store as more homeowners invested in upfitting their properties, Harris says. Six salespeople recorded more than $4 million in sales, according to Furniture Today.

83. Salem Holding Winston-Salem Transportation services CEO: Thomas Teague Employees: 923

84. Hickory Springs Manufacturing Hickory Furniture-equipment manufacturer CEO: Mark Jones Employees: 2,000 (estimate)

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Charlotte Professional sports CEO: Michael Jordan Employees: 500 (estimate)

91. TrialCard Morrisville Pharmaceutical marketing services CEO: Mark Bouck Employees: 1,000 (estimate)

92. ECMD North Wilkesboro Molding manufacturer CEO: Kelly Hendrix Employees: 1,150

93. Carolina Beverage Salisbury Cheerwine manufacturer CEO: Cliff Ritchie Employees: 600 (estimate)

94. Epes Logistics Greensboro Transportation services CEO: Jason Bodford Employees: 175 (estimate)

95. Omega Construction Winston-Salem General contractor CEO: Barry Hennings Employees: 114

96. Smart Choice Insurance Greensboro Insurance services CEO: Douglas Witcher Employees: 70 (estimate)

97. Carolina Wholesale Group Charlotte Office supply distributor CEO: Larry Huneycutt Employees: 165 (estimate)

98. Electrical Equipment Raleigh Electrical equipment distributor CEO: Mark Holmes Employees: 250 (estimate)

99. Frank L. Blum Construction Winston-Salem General contractor CEO: Mike Lancaster Employees: 110 (estimate)

100. T.A. Loving Goldsboro General contractor CEO: Samuel Hunter Employees: 275

PHOTO COURTESY OF SARAHROSEBUDD

79. Eagle Transport

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101. Wayne Brothers

109. Medstream Anesthesia

Davidson Concrete and site-work construction services CEO: Keith Wayne Employees: 511

102. Best Logistics Group Kernersville Transportation services CEO: Roy Cox Employees: 500 (estimate)

Winston-Salem Janitorial and landscaping services CEO: Joseph Budd Employees: 4,000

Browns Summit Distributor of paper, packaging and janitorial services CEO: Bill Morrisette Jr. Employees: 250 (estimate)

105. Spectraforce Raleigh Staffing services CEO: Amit Singh Employees: 2,000 (estimate)

106. The N2 Co. Wilmington Magazine publishing CEO: Duane Hixon Employees: 328

107. Smith Turf & Irrigation Charlotte Landscape and irrigation equipment distributor CEO: Stephen Smith Employees: 265 (estimate)

108. InVue Security Products Charlotte Security products for retailers CEO: Jim Sankey Employees: 275 (estimate)

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Lumberton Petroleum distributor CEO: Christopher Oliver Employees: 127

Tabor City Auto-body parts supplier CEO: John Treece Employees: 152

112. CEM

104. Morrisette Paper

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110. Oliver’s Oil

111. DMA Sales

103. The Budd Group

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Asheville Anesthesia services CEO: Douglas Ellington Employees: 90 (estimate)

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Matthews Laboratory instrument manufacturer CEO: Michael J. Collins Employees: 350

113. Mickey Truck Bodies High Point Manufacturer of truck bodies and trailers CEO: Matt Sink Employees: 375 (estimate)

114. McGee Brothers Monroe Masonry contractor CEO: Mike McGee Employees: 700

115. Carotek Matthews Industrial equipment distributor President: Stephen Bell Employees: 150 (estimate)

116. Pine Hall Brick Winston-Salem Brick manufacturer CEO: Walt Steele Employees: 344

117. Pendo Raleigh Software developer CEO: Todd Olson Employees: 833

Less than $100 million 118. The Remi Group Charlotte Equipment maintenance contracts CEO: Brent Howison Employees: 200 (estimate)

119. Murphy Family Ventures Wallace Real estate, car sales, farming CEO: Wendell Murphy Jr. Employees: 1,000 (estimate)

120. Capitol Broadcasting Raleigh Media, real estate CEO: James Goodmon Employees: 250 (estimate)

121. CornerStone United Hickory Provider of warranties and service contracts CEO: Richard Swartzel Employees: 62

122. Allen Industries Greensboro Sign manufacturer CEO: Thomas Allen Employees: 350

123. Myers & Chapman Charlotte General contractor CEO: Marcus Rabun Employees: 65

124. Majestic Kitchen & Bath Creations Youngsville Manufacturer of natural and stone services CEO: Scott Byers Employees: 260

125. Systel Business Equipment Fayetteville Electronics dealer CEO: Keith Allison Employees: 250

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Surging home deliveries and more sustainable wraps accelerates the Carter family’s Atlantic Packaging.

By Mike MacMillan Photos by Andrew Sherman

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ot everyone was blindsided when inflation shot up this summer to its highest level in 40 years. Rusty and Wes Carter, the father-and-son team who lead Wilmingtonbased Atlantic Packaging, saw it coming a mile away.

“We saw [inflation] coming a year and a half ago and coming in double digits,” says Rusty, who is CEO. “Especially in paper, in lumber, in resin. And it has not slowed down a bit. Demand has been outrunning capacity.”

Atlantic, which celebrated its 75th anniversary last year, is weathering the storm. It’s closing in on $1 billion in annual revenue and is in the midst of its largest capital investment in two decades: the construction of a $40 million facility to manufacture air filter frames in Dallas. The pandemic era has sent filter demand soaring, with Atlantic’s sales of the paper framing expanding at a 30% annual clip compared with about 5% previously.

“COVID put a lot of focus on clean air,” Rusty says.

With about 2,000 employees, including about 1,000 in North Carolina, Atlantic makes a lot of essential products that are rarely top of mind for the average consumer. In addition to air filter frames, Atlantic’s 10 plants churn out liners for packaged food products and the stretch wrap used for things shipped on pallets.

The company traces its origins to Rusty’s father, newspaperman Horace Carter, who started the Tabor City Tribune in Columbus County in 1946. Seven years later, the paper became the first weekly to be awarded the Pulitzer Prize, U.S. journalism’s highest honor, for its multiyear campaign to expose the Ku Klux Klan. Tabor City is a town of 4,000 that is 70 miles from Wilmington and 45 miles from Myrtle Beach.

Horace Carter parlayed his publishing expertise into related businesses printing booklets, menus and other materials for the emerging Grand Strand. When his son, Rusty, joined the business in 1971, it moved more aggressively beyond printing, adding warehouses and paper distribution and acquiring companies in related businesses and new geographies. Atlantic now ranks as the nation’s biggest independently owned packaging company, family members say.

Rusty and Wes followed Horace to UNC Chapel Hill, with each earning journalism degrees. So did Wes’ younger brother, Scott. Leigh, Rusty’s oldest daughter, also is a UNC graduate, while younger daughter, Ellen, earned a bachelor’s at the University of Denver. Leigh is the only sibling not active in the business.

The packaging industry is huge, but not especially fastgrowing. By one estimate it generated about $185 billion in 2021 in the U.S., and it is expected to reach $218 billion by 2027, roughly a 3% annual growth rate. The industry’s biggest companies produce corrugated cardboard and similar products.

Atlantic is more specialized, focusing on what Rusty describes as the “highly consultative, technical” ends of the business

such as paper conversion. That involves taking rolls of paper or paperboard from a mill and “converting” it into packaging products using die cutting and other techniques.

In 2017 it opened its Packaging Solutions Center in Charlotte, a $10 million, 80,000-square-foot plant that Atlantic says is among the industry’s most advanced testing and research sites. It’s a place designed to appeal to the packaging wonk, home to what Atlantic claims is the industry’s only “multi-axis transportation simulator,” an e-commerce solutions center, and “Stretch University,” where customers can learn the ins and out of stretch film used to wrap products on pallets.

▲ Scott, Wes and Rusty Carter share leadership at Atlantic Packaging.

“This was a game changer,” says Rusty, who credits Wes and Scott with the idea for the center. “The ability to isolate and measure the performance of certain types of packaging allowed us to validate the outcomes. It allowed us to sell from data. This was a huge transition in our industry.”

This data collection and analysis helped open the door to Fortune 500 consumer manufacturers. “Those companies respond to data,” Rusty says. “Small numbers get spread over a huge multiplier and get big fast.”

This willingness to evolve has helped build a client base that includes companies such as Coca-Cola, Procter & Gamble, Hanesbrands and Smithfield Foods.

Surf ’s up Over the past two years, everyone from Amazon and FedEx to GrubHub and Instacart have been beating a path to the door of the U.S. consumer. This steady stream of deliveries has provided a vivid reminder of the integral role of packaging. From the first to the second quarter of 2020, the early stages of the pandemic, U.S. e-commerce retail sales grew by about 32% even as total retail sales fell by nearly 4%, according to the Census Bureau.

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▲ The Carter family still owns the Tabor City Tribune, but the focus has been on on packaging for most of its 75-year history.

On Black Friday that same year, online shopping sales increased by 21.6%, while in-store sales decreased by 52.1% compared with 2019. A Deloitte survey found that 22.5% of respondents increased the frequency of their use of fooddelivery services during the pandemic.

But online delivery is the Russian Doll of packaging — boxes within boxes. As such, it leaves behind a trail of cardboard, bubble wrap, Styrofoam peas, air pillows and other assorted materials, some of which will be around for decades.

Once this might have been met with a shrug from those on the receiving end, but no longer. Sustainability is now top of mind, almost everywhere.

It’s around this flag that the latest generation of Carters is rallying, led by Wes, 43, who is president. An avid surfer, he starred in a company-produced video last spring announcing the launch of the “New Earth Project.” It aims to explain the impact that mostly plastic waste is having on the world’s oceans.

To support this, Atlantic enlisted the support of a phalanx of outdoor companies starting with surfboard makers Pyzel, Firewire and Rusty, along with snowboard producer Burton.

Discussions are underway with other suppliers of camping and outdoor gear. The goal is to “influence the big consumer products companies by telling the stories of these outdoor brands,” he says. “It’s a way to inspire people.”

While cynics suggest such efforts are driven as much by appearance as substance, appearance is increasingly important in a world where consumers want to feel good about the products they buy. And packaging is the face that many companies present to the public.

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“Since COVID, the awareness of plastic pollution is at an alltime high,” Wes Carter adds. “Sustainability is becoming a brand attribute. Companies understand that consumers are judging them ethically based on how their products are packaged.”

In the public company realm, environmental, social and governance, or ESG, matters are increasingly a part of how companies are perceived and valued by consumers and shareholders. “Companies are serious about their ESG strategies and their ESG scores,” he says. “Everyone now has a chief sustainability officer.”

Waste management Anyone who has wrestled with an impenetrable blister pack safeguarding a toothbrush understands the frustration some consumers feel with certain types of packaging. The packs often seem to be wildly over-engineered. Containers and packaging make up 28% of municipal solid waste, or about 82 million tons in 2018, according to the Environmental Protection Agency.

Some of the challenge of reducing waste and improving recyclability exists on the design of products and systems.

A case in point are mailers used by Amazon and others for home delivery. Mailers have been seen as a lighter, less expensive and less wasteful option than corrugated cardboard for shipping many types of products. But their earlier iterations often included plastic or some kind of filler that was not easily recyclable. To address this problem, Atlantic is working on a paper-fiber-based padded mailer, EverTech, that can be recycled. The company plans to begin manufacturing the product by the middle of next year.

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▲ Manufacturers, retailers and consumers are pressing for sustainable packaging that reduces environmental impact.

“There is little doubt that they’re going to replace all those bubble mailers and plastic mailers that you can’t recycle,” Rusty Carter says.

Scott Carter, 33, is vice president of strategic sales, which includes introducing sustainable materials to the company’s packaging line. He says companies are asking questions they didn’t ask before. “Why are you using the barrier packaging (plastic wrap to keep out moisture and oxygen in food) you’re using now? Can you move to recyclable material? That’s part of the over-engineering — this will last seven years on the shelf — but do you need that?”

Another central sector for Atlantic is palletized shipping, which makes up about 10% of sales. There are 5 billion pallets in use worldwide and 2 billion in the U.S. alone, according to Bloomberg. These 48-by-40-inch platforms are crucial to the movement of goods and play an unheralded, vital role in the global supply chain. Virtually every kind of smallish product imaginable travels on these platforms, and somebody has to wrap them. That somebody is often Atlantic.

But the process has been less efficient than desired, including too much waste and in-transit damage. “With the right type of equipment and high-performance materials, you can use up to 20% to 30% less stretch,” Wes Carter says.

To address this, Atlantic has developed a patented program, MOST, that optimizes the use of stretch wrapping systems. The effort cut film usage 30 million pounds this year with savings of 37 million pounds projected next year. Shrink and stretch film sales were $4.6 billion in North America last year, according to a report from the Modor Intelligence research firm.

Breakage is a big problem for palletized shipping, resulting in industry losses of about $7.2 billion annually, company officials say. Improper stretch wrapping often gets the blame. “One day a light went off and we realized the money isn’t on the (production) line, it’s in the loss and damage companies experience when they ship out-of-specification product,” Rusty Carter says. Addressing that issue up front can save money and reduce waste.

This summer, Atlantic rolled out a recycling program for stretch film that would help avoid filling up landfills. It has the capacity to recycle 10 million pounds of stretch film annually.

That’s a drop in the bucket for an industry expected to produce 2.8 billion pounds in 2024, but it’s a start, the Carters say.

Staying the course The focus on sustainability represents a generational change for both Atlantic and the packaging industry, driven by increasing consumer concern for the environment. That’s fine with the 73-year-old Rusty Carter, who says he plans to continue working full time. “It will benefit the company, it will benefit our customers, and it will take us in the right direction if we help move the industry towards fiber-based packaging.”

Many private-equity firms are active investors in the packaging industry, some of whom have shown interest in Atlantic over the years. So far, no sale. “We’re very happy being a private company,” Rusty says. “Having your family follow you in the business is extremely satisfying. I’m going to stay involved as long as Wes and Scott will let me.” ■

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A North Carolina restaurant chain gets grilled after canceling a franchisee pact.

By Edward Martin ike a marriage, there were happy times at the Smithfield’s Chicken `N Bar-B-Q in Leland. The town, just across the Brunswick River from Wilmington, was growing fast but maintaining its Tar Heel roots. Once a month, restored vintage cars such as ’66 Mustangs and ’55 Chevys would emerge from backyard garages set back in the pines to park with hoods open like hungry mouths in front of the restaurant that opened in 2009.

Mike Musselwhite and business partner Brian Cheshire invited owners to their diner for the regular antique car show. They knew car buffs would likely sample the restaurant’s menu of homemade pork-shoulder barbecue, fried chicken, potato salad and coleslaw.

“We even make all the sauces,” Musselwhite would brag.

Over the next 15 years, the Wilmington native and UNC Wilmington graduate with a culinary degree from Cape Fear Community College, and Cheshire would expand Whiteshire Foods to include four Smithfield’s restaurants in Brunswick and New Hanover counties.

They were moneymakers, dishing up what some consider the state’s only truly native food, pork barbecue, while bearing the imprint of pork giant Smithfield Foods, which has its biggest plant in Bladen County. The Chineseowned company licenses its name but has no other role at the restaurant

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PHOTO BY ANDREW SHERMAN

▲ The 41-unit Smithfield’s chain is battling two veteran franchisees.

chain, which is based in the Johnston County seat of Smithfield, 30 miles southeast of Raleigh.

Musselwhite’s honeymoon formally ended in late June.

That’s when a U.S. Eastern District Court judget awarded him and Whiteshire Foods $498,000 in a civil lawsuit, ruling that the chain, and its owners, Mid-Atlantic Restaurant Group and Cary Keisler Inc., engaged in unfair and deceptive trade practices when they terminated the Whiteshire franchises. Cary Keisler is a company affiliated with the chain.

The suit, says Musslewhite’s attorney, Brad Hill, contends Smithfield’s Chicken `N Bar-B-Q encouraged Whiteshire to invest millions of dollars and years of effort in the four franchises it operated between 2000 and 2014. That process of attracting loyal customers and taking necessary business risks came to naught when the franchisor allegedly cooked up excuses to end the franchise agreements and take over the restaurants.

The half-million-dollar award, Hill says, compensates for lost revenue and profit. It followed about six years of legal wrangling. Musselwhite now works in commercial real estate and as a restaurant consultant.

“The pressure to reinvest in the franchise gets greater and greater, and demands for different types of repairs, renova-

tions and things of that nature grow until one of two things happens,” says Hill, a Raleigh-based lawyer. “The franchisee decides, ‘I can no longer make this a profitable endeavor,’ and surrenders the franchise, or the franchisor defaults the agreement and takes it back.”

Smithfield’s disputes the ruling and hopes to overturn it in posttrial rulings, says Troy Smith Jr., a New Bern lawyer representing the company.

“We’re not in a position to engage in ‘he said, she said,’ right now,” says Smith, citing the pending court challenges to the unfair practices ruling. In general, though, he says such disputes are not uncommon.

“Any significant-sized franchisor has various civil matters going on all the time,” he adds. “For every case that goes to litigation, there may be a dozen or two dozen that don’t because whatever the issue was, it gets resolved by agreement.”

Some legal and hospitality-industry sources in eastern North Carolina say the Musselwhite judgment is significant because it may spur similar cases.

Zebulon’s David Harris, who has owned 11 Smithfield’s franchises — or about 25% of the chain’s outlets — has also filed lawsuits in Wake County. Smithfield’s terminated several locations for alleged faults such as the condition of its parking

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Smith adds that franchisors such as Smithfield’s provide a recognizable brand that makes up a big part of a franchisee’s investment. Enforcing brand consistency is paramount.

“Every case is factually different, but all franchises of any kind are based on certain rights to both parties,” he says.

“If you grab a burger at Wendy’s in Raleigh and then go to Greensboro, you can expect the same consistency.” That also applies to cleanliness, upkeep, signage and other factors.

The franchisee also brings value to the deal. Robert Purvin, president of the 5,000-member American Association of Franchisees and Dealers, has practiced franchise law for more than four decades.

Franchisees are usually local and more knowledgeable about the business lay of the land, and ultimately they take all the startup risks, says Purvin, who lives in Palm Desert, California. In the case of Smithfield’s, the buyer chooses the site — generally an acre to 1.3 acres — and is required to work in the restaurant.

“Thankfully, most franchisors don’t mistreat their businesses, but it does happen,” Purvin says. In the trade it’s called mining or prospecting territories. “The franchisor then comes back to own the franchise if it turns out successful. The most egregious case I’ve seen is a Subway franchisee who failed inspection because there were fingerprints on the front door.

You’d certainly hope so if you had customers.”

Few franchise owners have the patience or legal resources to pursue their claims, however. “They just throw in the towel,” he says.

But Musselwhite stuck with his case that started wending its way through federal courts in 2015. It still holds lessons for today’s franchise buyers, Hill says.

“Do your homework, understand what’s out there and look for similar things over and over.” ■

PHOTO COURTESY OF CITY OF CLINTON, NC

lots and drive-thrus, court filings show. The franchisor refused to renew Harris’ Havelock site last year, then terminated three more of his units in May. Harris’ restaurant in Havelock had been open for three decades and was known for, among other things, autographed photos of the Navy precision flight team, the Blue Angels.

Team members ate there while training at nearby Cherry Point Marine Corps Air Station.

The cases pit prominent players in eastern North Carolina politics and business. Smithfield’s President Lew Starling is mayor of Clinton and managing partner of the law firm Daughtry, Woodard, Lawrence & Starling. His partner, Leo Daughtry, was a state lawmaker for more than 25 years. Troy Smith is a partner of Ward and Smith and a UNC Health board member and is often cited on best-lawyer lists.

Musselwhite has held numerous local-government board positions.

Nationally, the Federal Trade Commission says the pandemic has helped create strong demand for many types of franchises, along with corporate downsizings that cut loose senior employees looking to invest accumulated savings. About 40% of U.S. retail sales, or ▲ Clinton lawyer Lew Starling is Smithfield’s president. $800 billion annually, are made through franchises.

Smithfield’s is one of North Carolina’s most successful franchisors. Its 41 restaurants employ about 1,200.

The chain was founded in 1980 by Gregory Moore, whose parents, Junius and Maggie, had owned a barbecue restaurant in Smithfield. The chain parlayed blue-collar staples of fried chicken, pork barbecue, hushpuppies, slaw and similar dishes into homey restaurants. It operates 18 restaurants, while franchising the others. All but two are in eastern North Carolina; the exceptions are franchises in Charlotte and Greensboro.

Moore remains chairman and an adviser to the chain.

Starling was named president in 2018, while retaining his legal practice. He was the first nonfamily member to hold the post.

Neither agreed to an interview for this story.

A key to Smithfield’s growth has been its relatively affordable franchisee terms. The package involves a $50,000 fee for a 15-year pact with prospective owners required to have a net worth of at least $600,000, half of which must be liquid. That is much less than typically required by McDonald’s, Burger King or other quick-service food chains.

Also, franchisees pay royalties to Smithfield’s representing 5.5% of sales, along with 1.5% for advertising expenses.

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Jeff Rigsby, owner of 100 Bojangles restaurants, is taking the biscuit chain northward.

By David Mildenberg

PHOTO COURTESY OF BOJANGLES

▲ Jeff Rigsby has made a living off biscuits since 1994.

eff Rigsby is proof that franchisees can thrive even as ownership of the franchise itself frequently changes hands.

His Arden-based company opened its 100th Bojangles restaurant in May. That’s about one of every eight units in the 780-store chicken-and-biscuit chain.

Rigsby started his career with Bojangles as an area supervisor in Greenville, South Carolina, then launched his own franchisee business with six stores in the Asheville area in 2001. By 2015, the company had 50 locations. Growth accelerated when he bought 16 corporate-owned sites earlier this year.

His love for Bojangles’ food extends to the 1980s when his family traveled from Ohio to vacation at the Carolina beaches.

Stops at Bojangles were a regular part of the experience.

“It has kind of a cult following. That’s what attracted me,” he says.

Rigsby started working for quick-service restaurants at 16 in Columbus, Ohio, the city where Dave Thomas started Wendy’s.

After working for the corporate owner of KFC, he joined Bojangles in 1994 when it had about 200 restaurants. It was then led by a former KFC colleague, Dick Campbell, and owned by a California private-equity group. The business has since changed

hands three times and operated as a public company for a couple of years. The corporate office has remained in Charlotte.

Private-equity firms Jordan Co. and Durational Capital bought Bojangles in 2019. “[They] want it to be more of a national brand, and I think it has that opportunity,” Rigsby says.

Rigsby is helping with that expansion, having bought the rights to develop 15 restaurants in the Columbus, Ohio, area. At press time, construction was expected to start on the first Bojangles in Ohio. It will be the sixth state in which Rigsby operates. Its biggest markets are western North Carolina and upstate South Carolina, including Clemson, where the chain gives a coupon for free sweet tea to the 82,000 who attend Clemson University football games, provided the Tigers score at least 28 points.

Bojangles’ leadership listens to its franchisees, he says. “They know that it’s great food that has brought us to the dance.”

The company also respects Rigsby. “Jeff puts his people and his customers first,” CEO Jose Armario says. “He has fully bought into the growing consumer preference for chicken and that gamble has paid off in a big way.”

His company expanded during the pandemic, opening four new stores and acquiring five more in 2020.

Like many in the hospitality industry, Rigsby says finding and retaining workers is more challenging than ever. His stores employ 4,000 people with starting wages of about $13 an hour, up from $10 before the pandemic.

“Our focus is on retaining employees by offering better benefits, having good managers and trying to help people advance their careers,” he says. “With the prices going up at gas stations and grocery stores, people are starting to see that, ‘Hey, I need to get back to work.’ The market will even itself out.”

Rigsby’s only equity partner is his wife, and he’s grown the business with limited debt. They live in a surburb of Spartanburg, South Carolina. One of his three sons works in the business, while he hopes his three grandchildren will sign on someday. “I think our brand is very strong,” he says. “There’s a craving all over the country for Southern food.” ■ S E P T E M B E R

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TAKING IT TO HEART Heart disease is the leading cause of death in North Carolina.

Researchers and medical professionals are dedicated to changing that.

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he numbers are staggering. One person dies of cardiovascular disease every 34 seconds in the United States, according to Centers for Disease Control and Prevention. And about 800,000 people — about 605,000 for the first time — suffer a heart attack each year. Almost 20% of them don’t even realize it happened, though damage is done.

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for men, women and people of most racial and ethnic groups, according to CDC. The numbers are slightly better for North Carolina, where its heart-disease death rate fell to No. 31 in 2019 nationally from No. 24 in 2015, according to JustusWarren Heart Disease and Stroke Prevention Task Force research, which was completed last year using the most-recent data.

Still, heart disease and stroke are the No. 1 and No. 5, respectively, causes of death in North Carolina, according to CDC. The Justus-Warren study also found heart disease and strokes were the highest diagnostic categories when it came to hospItalization charges and Medicaid expenditures. These costs, along with the number of heart-disease and stroke deaths, hit the state’s minority populations the hardest.

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research centers are striking back.

They’re creating solutions and developing technologies to combat heart disease. Their goals are lowering death rates, relieving symptoms and acting fast in matters that are often life or death.

Heart failure — when the heart can’t pump enough blood to meet the body’s needs — affects about 6.2 million adults nationwide. Treatments depend on its severity, but they include reducing sodium intake through diet, increasing exercise, and implanting a defibrillator or pacemaker. While these efforts can strengthen a patient’s heart, their success in reducing symptoms may be limited.

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electrical pulses to the patient’s neck, where cells sense how blood is moving through the carotid arteries.

Those cells deliver information to the brain, which controls production of stress hormones that impact heart function. The device reduces heart-failure symptoms, which include shortness of breath, fatigue, weakness, swelling, chest pain and persistent coughing, by altering those signals. The device also allows patients to increase physical activity, a key factor in strengthening the heart and further preventing heart failure.

Cone Health was one of the clinical trial’s largest enrollers. As part of the trial, Cone Health Drs. Vance Brabham and James Allred were among the first physicians to install a BAROTISM NEO in patients and the first to implant the device using the less invasive BATwire technique.

Patients who received a BAROTISM NEO have shown an 83% improvement in their capacity for exercise within six months, according to Cone Health. And 78% reported a significantly lower impact of symptoms in their daily lives, while 80% had a reduction in their hospitalization.

Dr. Sun Moon Kim is an interventional and structural cardiologist with Pinehurst-based FirstHealth of the Carolinas and director of its Reid Heart Center Valve Clinic. He studies technologies that provide options for patients who are not good candidates for open-heart surgery. This shift in heart care isn’t necessarily new. He says the hospital has been doing minimally invasive transcatheter aortic valve replacements since 2015. But it also has added more recent innovations such as Watchman. It involves placing a device that seals off the left atrial appendage, where the vast majority of clots form. Once it’s isolated and the risk of clots is lowered, the patient’s risk of having a stroke falls, too.

Kim and other FirstHealth cardi-

ologists began using the minimally invasive Watchman procedure in October as a solution for those with atrial fibrillation — an irregular heartbeat that can cause blood clots. The standard treatment for atrial fibrillation has been prescribing blood thinners long term. But there has been no good option for a-fib patients who take certain medications or suffer from other certain medication conditions. The Watchman offers them a solution. “Our focus has shifted from doing everything the same way for every single patient,” he says. “Now the direction has been going toward individualized care.”

Moving forward, Kim sees more minimally invasive procedures being used, including for patients outside of the high-risk category. But more than that, a year from now he expects heart care will become even more individualized for patients. This means taking a more holistic approach toward each individual’s health concerns and working as a team with other medical professionals. “We’re going to try to continue to push the boundaries of what community medicine can provide,” he says.

“We’re going to try to provide comprehensive care more than anything.”

Some of the state’s smaller health care systems are marking milestones

this year. UNC Health Southeastern, for example, was one of 81 hospitals nationwide to receive the American College of Cardiology’s NCDR Chest Pain — MI Registry Gold Performance Achievement Award in May. It places the health system among the top-performing hospitals for treating heart attack patients.

UNC Health Southeastern had to meet top levels of performance indicators and be one of the top performers among all states for a longer period of time in order to receive the award. It had been recognized by American College of Cardiology in 2020 and 2021.

CarolinaEast Health System completed its 6,000th open heart surgery, 100th transcatheter aortic valve replacement procedure and 200th Watchman procedure in 2022.

Michael Smith, who was named the health care system’s president and CEO in June, says its CarolinaEast Medical Center in New Bern is one of the only hospitals in eastern North Carolina that does these types of heart procedures. “We have remarkable heart care here,” he says. “It’s a good place to have heart trouble. Our outcomes are really phenomenal.”■ — Alyssa Pressler is a freelance writer in Charlotte.

CarolinaEast Medical Center in New Bern is one of the only hospitals in eastern North Carolina performing many of the advanced heart procedures.

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COMBATING CANCER Health care systems, doctors and researchers are taking on North Carolina’s No. 2 cause of death with new treatments and technologies.

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ancer prevention takes many forms. But for Windy Christy, knowledge is No. 1.

A physician assistant at UNC Health Southeastern’s Gibson Cancer Center, Christy says between 5% and 10% of all cancers are thought to begin with mutations in certain genes. So, screening people to see if they carry hereditary cancer syndromes is an important first step.

Christy enrolled in a six-month long City of Hope Intensive Course in Cancer Risk Assessment, which helped her better understand the needs of cancer risk assessment and genetic testing in and around Lumberton, home to Gibson Cancer Center. She found there was a need for cancer monitoring among those who were genetically predisposed to different cancers.

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Gibson Cancer Center expanded its offerings to meet the needs that Christy identified. “The High-Risk Screening and Genetic Testing Clinic provides cancer screening, chemoprevention and genetic risk evaluation for individuals at increased risk of certain cancers,” she says. These patients are called cancer previvors — a person who takes action to reduce or eliminate a genetic condition before cancer develops.

Cancer is the No. 2 cause of death in North Carolina. It caused about 150 deaths per 100,00 residents in 2020, according to Centers for Disease Control and Prevention.

But the fight is on to change that.

Health care systems statewide are improving their cancer care practices by developing technologies and assembling more efficient and C A R O L I N A

comprehensive treatment plans, which improve patient experiences.

Cone Health in Greensboro launched Fuse Oncology last year. It’s an independent company whose sole purpose is developing technologies that solve cancer-care issues. BJ Sintay, Cone Health’s executive director of radiation oncology and chief physicist, is its CEO. Fuse raised $3 million in its first seed round with no additional funding from Cone Health.

Sintay says Fuse’s goal is to accelerate the timeline of cancer care by improving the disjointed technology already being used in the field. “We know health care takes a lot of time — a lot longer than we want,” he says.

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deciding to receive care. We can’t leave any provider or patient behind.

We’ve got to get really innovative, and we have to say we know it’s hard and no one wants to bite into this challenging problem, but Fuse Oncology is doing it.”

Fuse has already written software that tracks business and clinical information in radiation oncology practices, identifying missing documentation, incomplete tasks and orders, and wrong charges. Named S!GNAL, it’s already in use at Cone Health and two other health care systems.

Radiation oncology is a complex treatment process, and the medical reporting for it is so involved that popular electronic health record services, such as Epic and Cerner, won’t work with the patient files it generates. The FUSE team is working on a yet-to-be-named software that will provide medical professionals easier access to their patient’s charts and history without relying on faxed papers or other unwieldy systems.

Medical physicists at Cone Health are expanding the use of artificial intelligence technology. AI has been used to develop treatment plans through the health system’s Radiation Oncology Center for Innovation — ROCI — for several years.

Cone Health’s AI research began in 2015, when the technology was explored as a means to develop treatment plans for prostate cancer.

“It was a basic type of case to test our initial hypothesis about whether this AI engine could produce comparable or better plans on a more consistent basis,” says Lane Hayes, ROCI oncology physicist who worked on the technology. “That project is what motivated us to continue.”

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90% chose an AI plan. From there they’ve explored using AI to develop treatment plans for other types of cancer, saving the most difficult regions for last: head and neck.

Han Liu is a medical physicist with Cone Health and has been researching the use of AI to create cancer treatment plans since last year. He says researchers are now in the early stages of using the technology in clinical settings. “We’re trying to reduce planning time for head-neck [cancer] patients,” he says. “The head-andneck area creates fast-growing tumors, so time can reduce the death rate.”

These projects, funded through ROCI by Cone Health, have lifesaving effects and help patients feel calmer about their cancer diagnoses.

“A study out of Cleveland Clinic showed that for every week we delay oncology care, it increases the chance of death anywhere from 1% to 3%,” Sintay says. “Not only that, but the patients tell us about how they worry in these moments, when they’ve received diagnosis but cancer care hasn’t been initiated.”

Pinehurst-based FirstHealth of the Carolinas wants to speed up cancer treatment and make accessing

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it easier by putting all its services under one roof. It started work on its 120,000-square-foot cancer center in early 2020, and it expects construction on the four-story building will be complete by year’s end.

Patient care is expected to begin in February. “It’s very unique to have this,” says Laura Kuzma, FirstHealth’s administrative director of oncology services. “It’s not often you find a facility this size with this many services in a small community like ours.”

Kuzma says FirstHealth Cancer Services sees about 1,500 patients annually, and she expects that number to grow once the new cancer center opens, expanding treatment space and adding practitioners. It will be run by a multidisciplinary team that includes surgeons, medical directors and radiation oncologists. “So often we operate in our own individual areas, and that just holds us back from innovation, because you need all parts of the machine operating together,” she says. “It’s very moving and inspiring to me that all these folks are working together.”■ — Alyssa Pressler is a freelance writer in Charlotte.

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COLLABORATIVE EFFORT Economic developers, businesses and community colleges are working together to fill critical gaps in North Carolina’s workforce.

North Carolina needs workers. The number of jobs has outpaced the size of the labor force in 78 of the state’s 100 counties over the last three years, according to a recent report from NC Chamber Foundation, an arm of the NC Chamber that searches for solutions to challenges faced by businesses and communities statewide. It expects that trend to continue. N.C. Department of Commerce reported that the state’s June seasonally adjusted unemployment rate was 3.4%, which is less than what many economists consider full employment.

In response to the shortage, efforts are underway statewide. Gaston Business Association, which promotes and supports companies and economic development in its namesake county, for example, is working with 24 manufacturers, who forecast they’ll need to fill 3,000 jobs — mostly machine operators, maintenance technicians, supervisors, electrical control technicians, inspectors and materials handlers — by the end of next year.

“We are seeing a 90% gap between job demand and talent supply,” says Vincent Ginski, GBA’s director of stra66

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tegic initiatives. As a first step to meet workforce demand, he introduced the Talent Pipeline Management program to the county early this year.

TPM is an initiative of NC Chamber Foundation and U.S. Chamber Foundation, which is dedicated to strengthening the country’s long term economic competitiveness. TPM helps employers identify and fill skills gaps in their local workforce. “The TPM framework is a laser-focused employer-driven approach to increasing the quality and quantity of our talent supply,” Ginski says. “It leverages the collective voice of our industry partners, educators and workforce partners to build and improve talent pipelines.

Participation and engagement have been great. Our employers are excited and ready to get to work on building solutions. In the span of seven months, we’ve already done a good job of gathering and analyzing data and setting goals, and now it’s time to execute our strategies.”

Ginksi was one of 23 business leaders who attended a recent U.S. Chamber Foundation-sponsored TPM Academy. The month-long

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initiative drills down on strategies for driving workforce development, says NC Chamber Foundation President Meredith Archie. “When individuals graduate from the TPM Academy, they go back into their communities and bring employers together to explore the skills needed,” she says.

TMP is part of Vision 2030, NC Chamber Foundation’s long-range plan, which was developed with the state’s job creators to secure a more viable future for the workforce. “We’re grateful to the business community for developing this kind of forwardthinking plan to make North Carolina more competitive,” Archie says.

As businesses within the TPM program identify their critical workforce needs and create solutions, N.C. Biotechnology Center is embarking on a similar journey for the life sciences industry. Its North Carolina Life Sciences Apprenticeship Consortium brings together life sciences companies to collaborate on developing opportunities for students and others to learn skills while working. Fujifilm Diosynth Biotechnologies, Lilly, Pfizer, Novartis SPONSORED SECTION

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Gene Therapies and Merck are among the major players in the Research Triangle Park region that have signed on as charter members.

KBI Biopharma and Novo Nordisk have joined the effort, too.

The Consortium will create standards for job competencies, promote apprenticeship opportunities to nontraditional populations and sponsor mass recruiting events, says Laura Rowley, N.C. Biotechnology Center’s vice president of life science economic development. In addition, charter members will develop their own Registered Apprenticeship Programs.

RAPs consist of supervised on-the-job training, classroom learning and a standard wage scale. Apprentices earn a portable, nationally recognized credential upon completion of the program, and some may have the opportunity to earn an associate degree.

RAPs in North Carolina are overseen

by ApprenticeshipNC, a program of the N.C. Community College System,

on behalf of the U.S. Department of Labor. Recently the state’s community college system was awarded a $4 million grant to strengthen ApprenticeshipNC over the next four years through modernization, expansion and diversification of RAPs. The goal is improved completion rates for underrepresented populations and within underserved and rural communities.

The Consortium will start promoting its new RAPs this fall, sponsor pre-apprenticeships early next year and start recruiting apprentices in spring and summer 2023. The state’s community colleges will provide the training component. Specific colleges will be determined based on the location of participating companies. “So far, Durham Tech, Wake Tech, Central Carolina Community College and Johnston Community College are on board, but we are looking to engage other community colleges as the number of companies participating in our Consortium increases,” Rowley says.

The N.C. Community College System established ApprenticeshipNC to help North Carolina businesses and workers succeed. “Our statewide program offers consulting and support services for new, expanding, and existing businesses and industries in all 100 North Carolina counties through our network of 58 community colleges,” says Kathryn Castelloes, ApprenticeshipNC director. Its popularity is growing.

“We had over 130 new apprenticeship programs last year, and there are even more employers today who are looking to apprenticeships to fill their workforce needs,” she says.

ApprenticeshipNC helps employers by teaching essential skills, understanding core competencies and training future fulltime workers. “We work with all business sectors — both small and large,” Castelloes says.

Manufacturing, construction, cyber security and health care are among the industries with the largest labor needs.

Last year, ApprenticeshipNC helped

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more than 13,000 individuals seeking apprenticeships and has experienced an increase in high school pre-apprenticeships, which help jumpstart the state’s talent pipeline. “The future is bright,” Castelloes says. “We’re hoping to make ApprenticeshipNC a household name in high schools, community colleges and universities.”

Guilford Technical Community College is taking apprenticeships to the next level with its Guilford Apprenticeship Partners program. GAP is spearheaded by local businesses, which determine labor needs. The college then provides education and training to ensure graduates meet them, says GTCC President Anthony Clarke. “We work with our

corporate partners to develop classroom instruction and customized training courses to prepare employees and apprentices for the workplace,” he says. “Apprentices receive both a paycheck and schooling, and about 94% of them go on to fulltime employment after their apprenticeships end.”

Clarke says GAP is built on a proven model that allows companies to take a proactive approach to workforce challenges and build reliable talent pipelines. While companies of all sizes and across myriad industries benefit from GAP, the flexibility of the apprenticeship model means it also can be tailored to specific company and industry needs.

As demand for highly skilled workers continues to grow, the list of participating industries will keep expanding as more companies invest in the apprenticeship strategy. “Each year, more companies in our area start new apprenticeship opportunities to fill skills gaps and stay competitive in today’s economy,” Clarke says.

“This is a great program and a great partnership. We’re proud to play a role in building the workforce and helping young people start their careers.” ■ — Teri Saylor is a freelance writer from Raleigh.

SMART MOVE

MBA programs statewide were forced completely online by the COVID-19 pandemic.

They aren’t looking back, much to the approval of students and businesses.

Many executive education programs have included online learning components for years. But the importance of attending virtual classes recently skyrocketed.

The COVID-19 pandemic reshaped how we learn, live, work and play. Most of these changes can be traced back to stay-at-home orders, which kept people apart to slow the communicable virus’s spread.

Many daily functions, from shopping to work, went virtual. A high-speed internet connection and smartphone, tablet or computer are all you need to participate.

Virtual classrooms make learning more accessible. That was a big reason why UNC Wilmington’s Cameron

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School of Business decided to pivot its MBA program to online learning even before the pandemic arrived in early 2020. “We were lucky that we had already launched our online MBA program before COVID hit,” says Nivine Richie, Wilmington’s associate dean for graduate and international programs and a professor of finance. “We had decided how we were going to set it up and what the teaching model would look like, so we weren’t forced to build the plane while it was flying.”

With courses and technology in place, Richie says all that remained was moving Wilmington’s face-to-face MBA program to the virtual world. It has been a popular decision. She says the school’s hybrid and face-to-face

programs have ended because students are choosing the convenience of remote study. The program’s enrollment was 623 this year, up from 152 in 2019.

Fortune.com ranked it the country’s third fastest-growing online MBA program in May. UNC Pembroke’s MBA program is seeing similar success. The school’s twodecades-old traditional MBA program started an online-virtual hybrid option in 2017. Jeff Bolles, interim MBA director and lecturer at Pembroke’s Thomas School of Business, says about 135 students were enrolled. Two years later, the university phased out the face-toface component and took the program exclusively online.

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with Academic Partners, which helps universities develop online education, in 2019. It led to an accelerated MBA program, allowing students to earn a degree quickly by compressing the 36-credit hour program into seven weeks, making it less expensive and more efficient than traditional programs. “Many of our students work while going to school, and they, along with their employers, are keen for them to complete their degrees,” Bolles says. “Along with their MBAs come opportunities for career advancement.”

Pembroke’s MBA program enrollment reached 500 in 2019. Fueled by COVID-19, its reputation and an accelerated option, enrollment has more than doubled to 1,100. “We are experiencing greater diversity among our students, including a number of them coming from the military and countries outside the United States,” Bolles says. “Our program also opens doors for people with disabilities who are flourishing in our online learning environment.”

Last year, Pembroke’s accelerated online MBA was ranked the country’s ninth best one-year program by College Consensus, whose grades are based on publisher rankings and student reviews. Joining it on the list at No. 7 was the one-year MBA program at nearby Fayetteville State University’s Broadwell College of Business and Economics. The MBA@ FayState, which offers 12 concentrations and eight graduate certificates, delivers a unique curriculum for all types of graduate students, including military, recent undergraduates and working professionals.

Modern MBA programs bring more than convenience and quality. They create diversity, too. Eric Gladney, assistant dean and MBA director at North Carolina A&T University, remembers when he received his MBA from University of Rochester; he was one of only three Black students in the program. Times have changed, and business schools, such as A&T’s Willie 70

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A. Deese College of Business and Economics, are educating a more diverse population. He says A&T doesn’t market exclusively to minorities. Instead, it strives to strike a balance and cater to a diverse student body. “This leads to more diversity in the marketplace, which is more reflective of what the United States looks like,” he says.

U.S. News ranked A&T’s business school among the top 100 in the country this year. “Typically, the MBA has not, unfortunately, been a degree where many African Americans and other minorities have gained entrance,” Gladney says. “We hope to open up that field, and I think corporations that come to us recognize our students make up under-represented populations.”

When it comes to building diversity among its student population, N.C. State University’s Poole College of Management has taken an intentional approach. “The college recently appointed Tayah Lin Butler as its first assistant dean of diversity, equity, and inclusion,” says Michael Dixon, director of admissions and recruitment at the college. It’s paying off. Bloomberg Business Week, in its first diversity ranking, named the Jenkins MBA program tops in the country. It received a perfect score, which is based half on race and ethnicity and half on gender of participating students.

Dixon says the Jenkins MBA program offers options for students, and that fosters racial, gender and geographic diversity. Students can participate in classes solely online or take advantage of in-person evening classes. In fall of 2021, N.C. State’s online MBA program attracted 89 people. “[It’s] a good number, allowing for smaller class size — normally between 20 to 30 students,” he says.

N.C. State offers a fulltime MBA program, which starts in the fall and lasts 21 months. Its classes are held five days a week, and it serves 40 to 50 students. “The fulltime program is our most competitive, and with its STEM designation, it is popular among our international students,” Dixon says.

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“We had an application increase over 300% among international students between fall of 2021 and 2022.”

According to MBACentral.org, an online resource for information on MBA programs nationwide, the average student pursuing an MBA degree is a working professional, approximately 36 years old. Most students are women and have at least 11 years of business experience. From 2016 to 2017, most of the students entered A&T’s MBA program as soon as they completed their undergraduate degree. Today more people are enrolling with work experience. “We have an experienced faculty and align with business executives who bring a wealth of industry knowledge and experience to our classrooms and help students leverage their careers,” Gladney says.

Most MBA students at Queens University in Charlotte are working professionals focused on career advancement, says Richard Mathieu, dean of Queen’s McColl School of Business. It offers a flexible MBA program, which allows students to complete their degree online or create a combination of on-campus and online courses. “This program transcends the traditional online education model and provides a transformational and rewarding experience through a collaborative and personalized approach,” he says. “We are experimenting with a residency program for both current students and alumni who will serve as guest lecturers and mentors.”

Queens’ Executive Leadership Institute’s customized programs are tailored to executives’ specific business.

“We also work with C-suite leaders in organizations to develop a learning program for their leaders,” Mathieu says. “And we customize that, too.” ■ — Teri Saylor is a freelance writer from Raleigh.

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ROWAN COUNTY

Built on the strong, pink granite foundation of Eastern Rowan County in 1909, F&M Bank remains a driving force behind the growth and quality of life in the Piedmont. For well over a century, F&M Bank has been honored to serve our neighbors in Rowan County.

From the picturesque reflections of the Uwharrie Mountains on High Rock Lake to a stroll down Easy Street in beautiful historic Downtown Salisbury, Rowan County is a refreshing step back in time. But despite our laid-back lifestyle, our location in the Charlotte metropolitan region and easy access to the Triad put Salisbury and Rowan County in the heart of progress.

Our community is home to four colleges, two regional medical centers and an entrepreneurial spirit that created the likes of Food Lion, Cheerwine, Stanback Powders, Power Curbers and F&M Bank. Our corporate citizens include: Daimler Trucks, Chewy, Hexagon Agility, Gildan and our newest addition, Macy’s. Rowan County offers more than just an excellent location, a diverse range of growing businesses and technological advancement—you’ll also find a better balance between your work and personal lives. We’re home to green spaces, a dynamic arts community, a historic cultural center and the charm of quaint, local and neighboring communities with amenities that will go hand-in-hand with your chosen lifestyle.

The centerpiece of our diverse community is the Bell Tower Green Park in Downtown Salisbury.

Funded by community donations, this three-acre common greenspace is the place we gather to find common ground and celebrate life together. The people of Rowan County are passionate, engaged and caring and we all know that a great community is not the sum of its parts, it’s the sum of its people. It is this commitment to our community that F&M Bank embraces as we continue to expand our brand in North Carolina—one relationship at a time.

Steve Fisher is a third generation leader of family-owned F&M Bank and a native Rowan County advocate.

Steve Fisher Chairman & CEO F&M Bank F&M Financial Corporation

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Building mural on East Fisher Street in Salisbury

BIG CHANGES IN SMALL PLACES Building on their location and assets, some of Rowan County’s least-populated communities are attracting large economic development projects. And they’re preparing for more.

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alisbury is Rowan County’s seat and its largest city. More than 36,200 people lived there in 2020, according to the N.C. Office of State Budget and Management. So, a lot of business is done there. But lately, much of the biggest business is happening in the county’s smallest communities.

Department-store chain Macy’s, for example, chose China Grove for a $584 million 1.4-million-square-foot fulfillment center, which is expected to open in 2024. And mail-order pet-supply company Chewy built a $55 million 700,000-square-foot distribution center off Interstate 85 near East Spencer. It’s expected to create 1,200 jobs by 2025. “We’ve waited so long for industries to come up I-85,” says Barbara Mallett, mayor of East Spencer, which used grants

and other funding to prepare infrastructure and properties for Chewy.

More businesses are expected to follow. “There’s between 15 million and 18 million square feet of development being planned, mostly along I-85 or in close proximity with access, and that’s from private developers building spec buildings,” says Rod Crider, president and CEO of the Rowan Partnership for Economic Development. “Thirty to 35 buildings are planned within that 18 million square feet. That’s like 20 Chewys.”

The growth hasn’t been by accident or luck. Rowan EDC is in year three of its five-year Forward Rowan plan, which supports existing industry and markets the county to relocating and expanding companies. It has four parts: targeted economic growth, talent attraction and development,

brand identity and storytelling, and high-performance service delivery.

“It’s a plan to advance the economy of our community, reduce poverty, and increase prosperity and the quality of life through economic growth,” Crider says. “For our biggest strength, I would rank location and transportation very high and workforce, depending on the company. We’re halfway between Atlanta and Washington, halfway between New York and Miami. Then we have I-85, I-77, I-40 and two nearby airports.

In 45 minutes, we can be in Hickory.

We could pull labor from three metro areas.”

Crider says Forward Rowan has changed the county’s trajectory. “[The plan] is striving, really, to bring more economic prosperity to our community,” he says. “Our history is

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ROWAN COUNTY not a pretty one. During the recession, as one of our county commissioners tells the story, Rowan has the record for losing the most jobs in one day in North Carolina history, when Pillowtex closed. Now, we’re a 20-year overnight success story.”

While large economic developments, such as Macy’s and Chewy, get the biggest headlines, Rowan County Commission Chair Greg Edds says small businesses deserves equal attention. “The EDC has a very robust small-business outreach program,” he says. “They’ve helped with expansion, and new-employee training and connections with the community college. It’s a great success story.”

DEVELOPING CHINA GROVE China Grove, population 4,500, is in southern Rowan County. It hosts an annual farmers day, Easter egg hunt and Christmas parade. Visits by developers are now a regular happening, too. “Before the Macy’s announcement was made, our town council had approved about three housing developments, and we have two more on the books,” says China

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Grove Mayor Charles Seaford.

“They’re coming at us left and right.

Our county is changing. I think people are looking all around us. We want to have that balance between hometown and industrial, but I’d love to see all around I-85 industrialized with merchants and businesses.”

While Seaford welcomes growth, he wants to ensure it’s done the right way. “I just want to do what feels right and have a vision for our town that will put us in good shape for the future,” he says. “We had a developer who was looking at a place off Delta Street off I-85. But it’s not a good access, and they came to us with a housing request, and we turned it down, because it is next to two other parcels that are zoned for economic development. It could be a larger industrial site. Five days later, we had an offer double of what the housing was.”

In March 2021, the American Rescue Plan economic stimulus was signed into law, delivering $1.9 trillion of direct aid to U.S. communities, including several in Rowan County.

China Grove was to receive $1.3 mil-

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lion. Its council approved moving its initial receipt of $672,451 into a special revenue fund and creating a project ordinance for spending the funds.

Seaford says statistics show some schools in Rowan County are under capacity. But he doesn’t expect it to stay that way for long. “That is going to be totally turned upside down,” he says. “I think the school system is going to be behind the 8 ball if we don’t get something on the books.”

He says several other parts of town are looking at housing developments.

“One thing I keep touting and keep promoting and keep pushing is that, in my opinion, China Grove is the best small town in the USA,” he says. “We just need to make sure we can accommodate everything that happens.”

HOT ON CLEVELAND Cleveland, population 1,147, is in northwestern Rowan County, between interstates 85 and 40.

“We always thought south Rowan would see the wave of development first,” Crider says. “The whole 85 corridor is hot. Our next corridor is four-lane U.S. 70. [Cleveland Truck

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Manufacturing Plant, the largest Freightliner manufacturing plant in the country] is on that road. We think that’s going to be the next area to develop.”

Cleveland Mayor Pat Phifer says it’s important that Cleveland retain its hometown feel. “We’re trying to find that happy balance,” he says. “We’re working on creating a West Rowan Chamber of Commerce, a West Rowan Business Coalition and putting together a website. It should launch in September. We want people to buy local and look after each other. We can’t endorse anyone, but we can put links [on the website] to let everyone get in touch with each other. It’s called connecting and creating. People who sell milk, produce, dairy cows, we’ll have a place where we can all connect.”

Phifer expects more businesses to land in his corner of Rowan County.

The town is prepared. “The water and gas are there, the infrastructure is there except sewer, but Cleveland has its own sewer system,” he says.

“And location — for me to [drive] to [Charlotte Douglas International

Airport] is 50 minutes. Same for Piedmont Triad [International Airport].

We have a really good 140-acre industrial property on the edge of town that we haven’t annexed yet.

You have to have some idea of what you’re going to get. Several businesses have looked — a server farm, where all their servers go, and it’s not Google, also an auto parts group that makes parts for different companies. It’s a Duke Power ready site, and everything’s there. It’s just a matter of people being happy with it.”

EAST SPENCER’S NEW LOOK East Spencer, population 1,550, was nicknamed Southern City. Its current slogan is The Original Southern City. “That’s our theme,” Mallett says.

“We have a soul music festival with three live bands. It’s getting so big.

We may have to move it to a larger venue. We’re trying to draw people in, and it’s working.”

Rowan leaders hope N.C. Department of Transportation will build an I-85 exit near East Spencer, creating a more direct route to High Rock Lake,

The N.C. Transportation Museum in Spencer is a historic site that was once home to Southern Railway’s largest steam-locomotive repair facility in the Southeast. The museum features the history of railroading along with automotive and aviation displays.

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a 15,180-acre reservoir on the Yadkin River that’s popular with anglers and boaters. “Then about three exits up by Chewy, they’re building seven spec buildings, and that’s why we’re seeing the influx of housing,” Mallett says.

“We have a lot of people coming in from California and New York building these.”

Mallett says the town has worked on its infrastructure and appearance for about eight years. She says it’s receiving $425,000 in American Rescue funds in two installments.

“With our designation as rural and a low-income community, we also were able to submit and get grants,” she says. “We worked on our water and sewer lines, and that means a lot to us. And we put a 12-inch water line in our extraterritorial jurisdiction on the outskirts of the city, so we were preparing for growth. When you extend water, you have residential, industry and other economic development follow.”

East Spencer received approval from the state General Assembly to build a 120-acre parcel in its ETJ. Mallett says that work includes 120 townhomes and 70 to 80 singlefamily homes, each valued at about $350,000. “So, that was the plan for that water line,” she says. “It’s good to see that vision fulfilled.”

East Spencer also has been removing dilapidated buildings. “We were left with an old school building,” Mallett says. “In our community, you have the African American side and the Caucasian side. We were able to acquire the old school building that belonged to the white population for $10,000 and sold it to a developer for $450,000 and repurposed it into a senior citizen complex with an amphitheater theme on the front, so we’ll have activities and an outside venue.”

PHOTO CREDIT: NCTRANSPORTATIONMUSEUM.ORG

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Mallett has lived in East Spencer for more than 30 years, serving as its mayor for the past dozen. She’d like to see more changes, including a replacement for the Dunbar Center, a former all-Black school that had been repurposed as a community center. It burned to the ground in 2014. “And I’d like to see more businesses and a grocery store,” she says. “Now, everything’s across the bridge in Spencer. Our population is changing, with new homeowners and young people who are renting, not buying.

It’s changing the demographics.”

READY FOR WHAT’S NEXT Edds says Rowan is positioned to pursue and accept larger investments.

“We’ve described ourselves in the past as the doughnut hole of growth,” he says. “And in the last 18 months we’ve become the filling. But we can only rise to the job level as high as our education success will allow.

So, if we want to have even higherpaying jobs, the skill level has to be produced in our colleges. We’re certainly interested in manufacturing and technical careers.”

Crider says prospective companies are interested in Rowan’s infrastructure, including its three interstates. But what they really want to know about is its workforce. “So, before they’re ready to locate here, I have to let them know that they’ll be 78

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able to hire the people they need with the skills they need,” he says. “We had an independent analysis done, and we came out really strong.”

Rowan has three colleges that support workforce development.

Rowan-Cabarrus Community College in Salisbury offers courses and training in HVAC, engineering, light duty diesel technology, computerintegrated machining, electrical systems, industrial engineering, mechanical engineering, welding and other fields. And four-year colleges Catawba and Livingstone, both in Salisbury, offer a variety of business courses. Catawba also has entrepreneurship studies, and its nursing program partners with major health care systems statewide, including Charlotte-based Atrium and Winston-Salem-based Novant.

Edds says much of economic development success comes from making connections and anticipating what comes next. “It’s 24-hour-a-day planning,” he says. “So, one of the things we’re doing is reaching out to the colleges. As we see our kids, and outside kids coming in, we don’t want them to pick up and leave. So, how do we retain the talent that grows up here? We do that by connecting colleges to corporations that are here and with the corporations that we’re actively recruiting. We tell them we’re blessed with one of the top 10 C A R O L I N A

community colleges in the state and two four-year liberal arts colleges.

So, they can train who they hire. It’s part of our recruiting process.”

Kansas City, Missouri-based NorthPoint Development, which brought Chewy to East Spencer, is bringing a second project, which covers 725,000 square feet, Edds says. And a South Carolina company with a regional office in Charlotte is planning a 379-acre industrial park with 2.65 million square-feet of commercial space off I-85, down the road from Chewy. “So, when you see those red dots on the map [of planned business sites on I-85] and combine that with labor studies that have been produced, Rowan County is the hub of where people want to be,” Edds says. “We have the blessing of almost unlimited water, a power plant, parks, colleges, 950 farms, location with highways, and low cost of living.

So, when you get out the old grease board and start listing our challenges and our blessings, the challenge has just been putting it all together to bake a world-class meal. And we’re finally figuring that out, and we feel blessed and fortunate to be part of so many positive things.” ■ — Kathy Blake is a writer from eastern North Carolina.

PHOTOS COURTESY OF SCOTT LEONARD

Salisbury is home to two liberal arts colleges. Livingstone College is a historically Black Christian school started in 1879. It is affiliated with the AME Zion Church. Catawba College dates to 1851 and has more than 70 academic programs.

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GREENSHOOTS — Revitalizing rural N.C.

BRICK BY BRICK

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water, sometimes reducing the need for large retention ponds.

In recent years, the company has expanded production of thinner versions of pavers that are increasingly popular for homes and offices. Pine Hall promotes the idea that homeowners can use them to convert a concrete-slab patio into a more elegant setting.

With different members of the Steele family in charge for more than a century, J.C. Steele & Sons and Pine Hall Brick remain key players in North Carolina commerce. ■

▲ Pine Hall says it ranks sixth in U.S. brick production.

PHOTO COURTESY OF PINE HALL BRICK

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alk around UNC Charlotte, N.C. State, Wake Forest and High Point universities and one can’t help but notice the vast number of bricks dotting the campuses. It’s one of the many ways that family-owned Pine Hall Brick has affected North Carolina.

The Winston-Salem-based company, part of Business North Carolina’s Private 125 list of large N.C. private companies, has had a particularly big impact on Madison in Rockingham County.

Its brick production plant employs 180 in the town of 2,100.

Pine Hall is celebrating its 100th anniversary this year, highlighting the Steele family’s longevity and impact. CIvil War veteran J.C. Steele founded J.C. Steele & Sons, a Statesville company that makes brickmaking equipment with operations in the U.S., Germany and Australia.

Separately, J.C Steele’s son, Flake, bought a dormant brick company in Pine Hall in Stokes County in 1922, which has evolved into today’s Pine Hall Brick. At the time, bricks were made from shale mined from mud banks along the Dan River.

Fourth-generation family member Walt Steele, who joined the company in 2011, has been president and CEO since April 2021.

He succeeded his father, Fletcher, who is executive chairman.

Pine Hall’s plants in Madison and Fairmount, Georgia, remain busy by staying attuned to changing trends and technology. It is the leading U.S. supplier of clay pavers after being first to introduce permeable ones. They allow for efficient disposal of storm-

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