Businessmirror september 23, 2017

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Dawning of a golden age for subic bay’s hotel industry

Subic Bay’s iconic boutique hotel, The Lighthouse Marina

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By Henry Empeño | Correspondent

UBIC BAY FREEPORT—Buoyed by accessible natural tourist attractions and a conscientious program of special events that draw hundreds of thousands of visitors annually, the hotel industry in the Subic Bay Freeport has been experiencing an unprecedented growth in the past five years. Along Subic’s famed waterfront strip, as well as in some remaining pockets of development at the already built up central business district, hotels and other accommodation facilities continue to sprout with proverbial rapidity. According to the Subic Bay Metropolitan Authority (SBMA), at least 11 new hotels began operating here since five years ago. These are the Freeport Mansion Garden, Subic Peninsular Hotel, Buma Subic and The Cabin, which were established in 2013; Subic Grand Harbour Hotel and Subik Sun Plaza in 2014; Leciel Hotel and Horizon Hotel in 2015; Best Western Hotel and Acea Hotel Resort in 2016; and Le Charme Hotel just this year. These new hotels brought the total number of accommodation facilities in the Subic Bay Freeport from 36 in 2012 to 45 today, and the number of available hotel rooms from 2,633 to 3,441.

Rapid growth

The continuing increase in visitor

arrivals has been fueling the rapid growth of hotels and accommodation facilities in Subic. “Now we’re receiving project proposals for hotels and similar tourist facilities almost every week and, frankly, we find it very difficult to find a place for these projects because of the limited space in Subic,” SBMA Administrator and CEO Wilma T. Eisma said. “So, this looks like the golden age for the local hotel industry, as things are looking up in terms of visitor arrivals, and the tourism industry in general, not only for Subic but for the whole country,” she added. Eisma said the services provided by tourism establishments are pivotal in attracting more visitors to the free port. “What works for Subic’s tourism industry are environment, accessibility, safety and experience,” Eisma said. “We have the natural attractions that work in our favor; we have a great location that’s accessible, but it’s also important that we have value-added factors

PESO exchange rates n US 51.0860 n japan 0.4543

Philippine Harvest, French treats By Roger Pe

W

Subic Bay’s hotel row along the Waterfront Road blends superb environment with modern amenities.

like safety, which the SBMA ensures, and the experience that the tourism facilities like hotels and theme parks provide.” The SBMA official added that as manager of the Subic Bay Freeport, the SBMA is gunning for bigger events like the Ad Summit and the Full Ironman next year. It is also trying to attract cruise ships to further promote and develop local tourism.

Indicator

The growth of the hotel industry in Subic reflects the evolving tourism industry in this former

American military base, as well as the changing tastes of the people that visit Subic. After the US Navy left Subic in 1992, the bare buildings that served as barracks for American sailors were converted into hotel rooms to billet visitors that began to turn up in droves for a look-see of the previously restricted-access military base. Quonset huts up at the CubiTriboa area were even utilized as rough-it-out adventure lodgings for overnight family picnics and weekend corporate outings. Continued on A2

Now we’re receiving project proposals for hotels and similar tourist facilities almost every week and, frankly, we find it very difficult to find a place for these projects because of the limited space in Subic.”—Eisma

e have many products that have reached world-class status. Among them the Malagos Da rk C ho col ate f rom Davao, Lakan, the premium lambanog sold in most Philippine Duty-Free shops. Ube, our purple yam, is taking the centerstage in patisserie and highend restaurants in the United States. By sheer coincidence, it is now a culinary superstar in New York’s Manila Social Club. Recently, it sold ube doughnuts, garnished with gold flakes for $1,000 a dozen. Our country is also a distinct coffee-drinking nation. Our very own Barako coffee variant is a world-class product. The pride of Batangas, popularly known as a strong coffee, belongs to the Liberica variety, one of premium coffee beans in the world. T he Philippines is a big rum producer in Asia. Don Papa and Tanduay are not only famous in Asia but have become the world ’s second most popular rum brand in the world after Bacardi. Operating for 20 years now, and with around 25 outlets scattered around America, 28 in Jakarta, Indonesia and one in Panama, Potato Corner is certainly one of the most inspiring franchise success stories. Crystal Clear Water, dubbed “the business that never runs

dry”, has invaded Indonesia, Malaysia and South Africa. Locally, the company has at least 500 branches nationwide. Fiorgelato, a famous icecream franchise, is now in Japan and the US, while Sweet Corner’s Corn cart business now operates in Australia and is soon to open in the Middle East. And who doesn’t know about the world-renowned, succulent Philippine mango? This year alone, China has committed to buy $1 billion worth of Philippine agricultural products and intends to stretch it for over a long time, assuring our farmer of more income. We also export agricultural products around the world, including the US, Japan, Europe, and to our Asean neighbors— coconut oil and other coconut products, bananas, other fruits and vegetables. We boast of having one of the most diverse selections of agricultural products harvested from different regions of the country. To promote the richness of our agricultural bounty, the Department of Agriculture, together with Central Square and the SSI Group, Inc., will once again celebrate the Philippine Harvest, an organic, artisanal, natural and indigenous AgriFood Fair to be held in Central Square, Bonifacio High Street, Bonifacio Global City in Taguig City on September 22 to 24. See “Harvest,” A2

n UK 69.3799 n HK 6.5460 n CHINA 7.7494 n singapore 37.8555 n australia 40.5163 n EU 61.0120 n SAUDI arabia 13.6230

Source: BSP (22 September 2017 )


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Businessmirror september 23, 2017 by BusinessMirror - Issuu