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SIRAO Flower Garden, Cebu’s “Mini Holland”
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Saturday, October 5, 2019 Vol. 14 No. 360
P25.00 nationwide | 24 pages | 7 DAYS A WEEK
INTERNATIONAL SCHOOL OF SUSTAINABLE TOURISM
By Ma. Stella F. Arnaldo | Special to the BusinessMirror
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HERE’S more to farm tourism than just bringing a bunch of tourists to any farm and allowing the guests to participate in the harvesting of produce onsite. In a recent Farm Tourism Summit hosted by the Department of Tourism (DOT), Rajah Tours President Jose C. Clemente III outlined ways for participants to promote and market their farms. “Find out what makes your agri-tourism site unique,” he advised. “This could be the crops you produce, the history or cultural significance of your area (e.g., festivals), supporting activities, and education opportunities.” For instance, lanzones farms in Camiguin can capitalize on their province’s annual Lanzones Festival. To make farm tours work, however, proponents must have vital facilities and services in place, he underscored, such as “knowledgeable guides/facilitators, accommodations onsite or near the farm, dining/product sampling and other non-farm activities, restrooms, and souvenirs.” Clemente added, the farm also needs to be accessible to potential guests. “Is it easy to get to?” he asked. “Are their main areas or other farms nearby?” The farm owners also need to determine how many visitors they can accommodate at any one time, so the place doesn’t get too crowded that guests will have difficulty moving around or
hearing the explanations of the tour guides about the farm. He cited some examples like the Hijo Resort in Davao, which is within a banana plantation, but has beachside accommodations onsite. Clemente said maintenance of the farm tourism site is important and the facilities need to be clean and its service continuously upgraded. Among the many challenges for farm tourism is the marketing of the destination. “Farms need to have their profiles raised to become viable,” Clemente, a veteran of selling missions abroad, said. “This will create the image and the demand for the farms and sites,” he added. “They need to get the word out to possible visitors,” that the farms exist and ready for visits. He pointed to the Napa Valley wine tours as an example of popular and profitable farm tours. The DOT has accredited 174 farm tourism sites across the country, 31 of which are in the Calabarzon (Cavite, Laguna, Batangas, Rizal and Quezon) area or Region IV-A. Tourism Secretary Bernadette Romulo-Puyat expects the number of accredited farms to continue to increase as the demand for “low-impact tourism” rises with the comple-
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ALHIBÉ Farm in Carmen, Cebu
INTERNATIONAL SCHOOL OF SUSTAINABLE TOURISM
The PHL is seen reaping benefits from farm tourism, with the DOT accrediting 174 farm tourism sites across the country, as the demand for “low-impact tourism” rises and the watchwords sustainable tourism and inclusive development become more than just tokenisms. tion of the Farm Tourism Strategic Action Plan (FTSAP) this year. She cited farm tourism as a catalyst for sustainable tourism and inclusive development, now all the more strengthened with the release of the Implementing Rules
and Regulations (IRR) of Republic Act 10816 titled “Farm Tourism Development Act of 2016.” In her keynote address during the recent Farm Tourism Summit, the DOT chief stressed the pivotal role of farm tourism, a priority un-
der her administration. “We at the DOT are looking forward for Farm Tourism to serve as a catalyst for greater sustainability; we know that we can now pursue it properly, guided by the IRR. Farm Tourism holds the promise of food sufficien-
cy and additional income for our tourism stakeholders, including farmers, farm workers and fisherfolk. After all, gainful employment, enhanced productivity and sustainable livelihoods are what tourism is really all about,” she said. The Farm Tourism Development Act, coauthored by Sen. Cynthia A. Villar and AAMBIS-OWA Rep. Sharon S. Garin, provides the policy and enabling environment for the encouragement, development and promotion of farm tourism in the country. It also recognizes the importance of agriculture in making available food and other products necessary to sustain and enhance human life, and in providing livelihood to a major portion of the population. “Farm Tourism capitalizes on two of our competitive advantages: agriculture, as 41.7 percent of the total land area in the country is devoted to farming (as of 2016 according to the World Bank), employing 23.5 percent of the Filipino workforce (as of July 2019), and the world-renowned Filipino brand of hospitality that brought in 7.1 million foreign visitors to the country last year,” Romulo Puyat stressed. This year, the Farm Tourism Development Board will be fully established with the appointment of private-sector representatives. A National Farm Tourism Association will likewise be organized to unify farm tourism establishment efforts in addressing issues and to facilitate implementation of the FTSAP. Farm Tourism summits will also be held in the Visayas and Mindanao, the location of majority of farm tourism sites.
n JAPAN 0.4860 n UK 64.0595 n HK 6.6255 n CHINA 7.2938 n SINGAPORE 37.6258 n AUSTRALIA 35.0195 n EU 56.9788 n SAUDI ARABIA 13.8500
Source: BSP (October 4, 2019 )