BusinessMirror March 10, 2019

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DEPARTMENT OF SCIENCE & TECHNOLOGY

PHILIPPINE STATISTICS AUTHORITY

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Sunday, March 10, 2019 Vol. 14 No. 151

P25.00 nationwide | 2 sections 16 pages | 7 DAYS A WEEK

PRIVATE SECTOR MAKES ITS PITCH FOR ‘FUN’ PHILIPPINES

TOURISM Secretary Bernadette Romulo Puyat unveils her department’s refreshed Philippines brand campaign Wednesday evening at The Reed in Berlin. The Philippines is participating in the three-day ITB Berlin, the world’s largest travel trade fair which affects over 180,000 visitors. STELLA ARNALDO

By Ma. Stella F. Arnaldo

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Special to the BusinessMirror

ERLIN—Filipino fast-food giant Jollibee Foods Corp. and flag carrier Cebu Pacific Airways will be rolling out separate advertising campaigns highlighting the country’s culinary experiences and tourist destinations, in support of the government’s It’s More Fun in the Philippines brand campaign.

“VOLLER energie” (full of energy) is one description of Sultan Kudarat in the German language, using the tourist’s pose as the letter “o” in this meme. The DOT is encouraging Germans and other foreign travelers to participate in the It’s More Fun in the Philippines brand campaign using their own photos of the country and the new fonts and themes available for download. STELLA ARNALDO

Tourism Secretary Bernadette Romulo Puyat made this disclosure during the launch of the refreshed It’s More Fun campaign Wednesday evening at The Reed, which was attended by foreign travel agencies and tour operators, media and influencers. She later told reporters that Jollibee Founder and Chairman Tony Tan Caktiong had offered to make a commercial for her department “promoting Philippine food,” as they discussed the late Anthony Bourdain’s feature on the Philippines, which included the fast-food

chain’s products such as the burgers and Chickenjoy. She added that in a recent survey, it was found that “when foreigners think of the Philippines, they usually think of Jollibee.” For the food company’s ad campaign, she explained that popular Filipino talents will be tapped to talk about the regions and the different cuisines/dishes to be featured in these commercials, which will be created by BBDO Guerrero, the same advertising agency that was chosen by the Department of Continued on A2

The hidden technology story in the Book of Genesis

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by Tyler Cowen | Bloomberg Opinion

The stories have so much religious significance that it is easy to miss the embedded tale of technology-led economic growth, similar to what you might find in the work of Adam Smith or even Paul Romer. Adam and Eve eat of “the tree of knowledge, good and evil,” and from that decision an entire series of economic forces are set in motion. Soon thereafter Adam and Eve are tilling the soil, and in their lineage is TubalCain, “who forged every tool of copper and iron.”

Living standards rise throughout the book, and by the end we see the marvels of Egyptian civilization, as experienced and advised by Joseph. The Egyptians have advanced markets in grain, and the logistical and administrative capacities to store grain for up to seven years, helping them to overcome famine risk (for purposes of contrast, the US federal government routinely loses track of assets, weapons, and immigrant children). It is a society of advanced infrastructure, with

PESO EXCHANGE RATES n US 52.1600

MAMANULI | DREAMSTIME.COM

RECENTLY re-read the Book of Genesis as part of a two-day conference with a small group of scholars. It struck me that the book is, among other things, our first look at the wonders and dangers of technology.

governance sophisticated enough to support a 20-percent tax rate (Joseph instructs the pharaoh not to raise it higher). Note that in modern America federal spending typically has run just below 20 percent since the mid-1950s. Arguably you can find a story of quantitative easing in Genesis as well. When silver is hard to come by, perhaps because of deflationary forces, the Egyptian government buys up farmland and compensates the owners with grain. Most of all, in the Genesis story, the population of the Middle East keeps growing. I’ve known readers who roll their eyes at the lists of names, and the numerous recitations of who begat whom, but that’s the Bible’s way of telling us that progress is underway. Neither land nor food supplies prove to be the binding constraints for population growth, unlike the See “Genesis,” A2

n JAPAN 0.4674 n UK 68.2044 n HK 6.6447 n CHINA 7.7696 n SINGAPORE 38.3248 n AUSTRALIA 36.5537 n EU 58.3305 n SAUDI ARABIA 13.9097

Source: BSP (March 8, 2019 )


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