BusinessMirror February 18, 2019

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FOREIGNERS LIST ‘THE GOOD, THE BAD AND THE UGLY’ IN PHL–TOURISM POLL By Ma. Stella F. Arnaldo

@akosistellaBM Special to the BusinessMirror

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S the Department of Tourism (DOT) launches a refreshed “It’s More Fun in the Philippines” advertising campaign, a global survey indicated the challenges to the country’s goal of becoming a major tourism player. This includes overcoming foreigners’ perceptions about the country’s rampant poverty, lack of adequate infrastructure, traffic congestion and safety risks. At the same time, the Global Survey

TOURISTS are drawn to the underground river in Puerto Princesa in Palawan in this file photo courtesy of Cebu Pacific. According to a global survey, “beautiful nature” tops the list of positive things that draw tourists to the Philippines. Also, “ease of communication, diversity of activities, happy laid-back people and its good hotels.” The negatives: the “overly visible poverty, traffic, dirtiness, tight security in malls and the expensive airfare.” FILE PHOTO

DEPT. OF SCIENCE AND TECHNOLOGY

PHILIPPINE STATISTICS AUTHORITY

2018 BANTOG DATA MEDIA AWARDS CHAMPION

on Foreign Tourists: Perception of the Philippines and the Branding Campaign ‘It’s More Fun in the Philippines’ 2016 by Nielsen Inc. also acknowledged common beliefs about the Philippines in terms of desirable vacation offerings, and the warmth and hospitality of Filipinos. Using the survey results, the media research firm offered tweaks to the advertising campaign and communications program of the DOT to boost visitor arrivals. One option suggested targeted strategies per cluster of tourists. Another option suggested was for

the DOT to undertake similar strategies across markets from increasing the Philippines’s digital presence, strengthening the Philippines brand itself, to improving the potential tourist’s interest in the country. The DOT had earlier implemented two phases in its advertising campaign: the first, in 2012, sought to increase the general awareness on the Philippines; the second, in 2015, produced ads promoting various destinations such as Davao, Boracay, Cebu, Manila, Iloilo, Banaue, among others.

BusinessMirror A broader look at today’s business

www.businessmirror.com.ph

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Monday, February 18, 2019 Vol. 14 No. 131

By Jasper Emmanuel Y. Arcalas

@jearcalas

HE farm-gate price of palay— which has already sunk to P14 per kilogram from P20 per kilogram—is seen to further decline once the harvest season starts, following the enactment of the rice tariffication law last Friday, and this has caused alarm among rice industry stakeholders.

Some of them are leaving open the option to seek a court restraining order if the implementing rules of the new law would deepen the damage to their sector. Philippine Farmers Advisory

Board (PFAB) Chairman Edwin Y. Paraluman said the buying price of traders for palay suddenly declined in January as they anticipated the passage of the rice tariffication law, which would liberalize

the industry and would make the importation easier. “Traders do not want to buy anymore. Even before the tariffication the prevailing buying price was just, P14 per kilogram to P15 per kilogram,” Paraluman told the BusinessMirror on Sunday. “Farmers are now going to the NFA [National Food Authority] because everyone else is buying their produce at very low price.” Para luman, who represents the farmers’ sector in the N FA Cou nc i l , s a id t he y a re worried that the farm-gate price of palay could decline further to a breakeven level once the market is full of imported rice. “Our production cost is around P12 per kilogram, and if the buying price would be only at P12, then we’re dead,” he said. “And that is

“Our production cost is around P12 per kilogram, and if the buying price would be only at P12, then we’re dead.... And that is possible. Right now we are just importing through the outquota program and the price is already P14 per kilogram. So, the difference between P14 and P12 is just P2.”—Paraluman

possible. Right now we are just importing through the out-quota program and the price is already P14 per kilogram. So, the difference between P14 and P12 is just P2,” he added. In a Facebook post on Sunday, Agriculture Secretary Emmanuel F. Piñol said the drop in the

farm-gate price of palay could be “a result of speculation fueled by the anticipated flooding of the market with cheap imported rice, which is expected with the opening up of the market.” “Initially, there would be a drop in the buying price of palay, but the farmers are expected to adjust by increasing productivity with funds coming from tariffication,” he said. “Properly used, the RCEF [Rice Competitiveness Enhancement Fund] could actually increase the productivity of Filipino rice farmers because farm mechanization alone will increase production efficiency and reduce postharvest losses estimated at 16 percent of total production,” he added.

@alyasjah

ONG KONG, CHINA—The government should put in place balanced regulatory measures on heated tobacco products if it wants to introduce alternatives to cigarette smoking, top tobacco firm Philip Morris International Inc. (PMI) has said. PMI Director for Regulatory Strategy and Engagement in South and Southeast Asia James Arnold said the government has to craft regulations on smoking alternatives to allow their entry and sale in the market. Making these products available and accessible, he argued, will help manage the smoking problem of the Philippines. Data from the Global Adult Tobacco Survey 2015 reported there are 15.9 million smokers in the country. The government placed heavier taxes on tobacco products in a bid to reduce the number of smokers by raising the cost of cigarettes. Arnold said there could be a better way to wean the population away from cigarettes, and that is by legitimizing alternatives, such as heated tobacco. Heated tobacco products, according to PMI, are far safer to use than traditional cigarettes. Operated by batteries, they heat

PESO EXCHANGE RATES n US 52.2630

See “Govt,” A6

Andaya, Diokno tangle on ‘P100-B payables’

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@caiordinario

& Jovee Marie N. dela Cruz @joveemarie

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See “Rice tariffs,” A2

17, drawing foodies, home bakers, hobbyists, MSME entrepreneurs, bakery and café operators and pastry students. It is a unique civic project of Filipino Chinese Bakery Association Inc. to help uplift standards and draw attention to the Philippine baking industry. It featured local and foreign exhibitors, seminars and demonstrations by Filipino and international pastry experts. ROY DOMINGO

to P100 billion, and this allegedly forced some contractors to resort to bribery just to be paid. He said this critically affects the salaries of both government and private employees. In a statement, the Camarines Sur First District congressman said concerned employees of the Department of Budget and Management (DBM) and Department of Public

By Cai U. Ordinario

See “Andaya,” A12

BAKERY FAIR A woman checks out a booth at the biennial “Bakery Fair 2019,” held at the World Trade Center in Pasay City from February 15 to

VEN after ratification by both congressional chambers of the reconciled version of the national budget for 2019, the word war between House Appropriations Committee Chairman Rolando Andaya Jr. and Budget Secretary Benjamin Diokno continues. Andaya on Friday said the unpaid contracts for infrastructure projects in 2018 have ballooned

Full impact of rice tariffs not felt till early Q2–Neda

Works and Highways (DWPH) have intimated to him that the payables for 2018 infrastructure projects have risen from P44 billion last November 2018 to more than P100 billion at the end of the year. “Utang ito ng DBM sa mga government contractors na lumobo nang mahigit sa P100 bilyon sa pagsasara ng taon. Hanggang ngayon, malaki

See “Farm groups,” A6

“Smokers around the world have options, and when they have options and information, millions can switch. More than 40 million smokers have tried and used e-cigarettes, [while] more than 10 million have switched to our heated tobacco products.”—Arnold

at a temperature that is enough to release nicotine and generate aerosol, but never gets to the point that the tobacco burns. Arnold explained this is in contrast to cigarettes, which are dangerous to the health largely due to chemicals produced when it is lighted up. “Smokers around the world have options, and when they have options and information, millions can switch. More than 40 million smokers have tried and used e-cigarettes, [while] more than 10 million have switched to our heated tobacco products,” Arnold told reporters. However, PMI is still assessing the domestic market before bringing their heated tobacco products in the Philippines. The multinational is also waiting for the government to place the

BUSINESS NEWS SOURCE OF THE YEAR

ILIPINOS cannot enjoy the supposed benefits of rice tariffication until early next quarter, according to the National Economic and Development Authority (Neda) and local economists. Socioeconomic Planning Secretary Ernesto M. Pernia told the BusinessMirror the P2- to P7per-kilogram reduction in rice prices could be felt around March or April or even later, depending on the supply and demand for rice. Neda Undersecretary for Planning and Policy Rosemarie G. Edillon said the lag time could even stretch to the last part of the second quarter or in the third quarter. The impact on agriculture productivity, she added, could take even longer at around one to two years. “[Reduction in rice prices will be felt] when supply from tariffied imports, as opposed to NFA’s [National Food Authority] MAV [Minimum Access Volume] imports, matches or exceeds demand for rice,” Pernia said via SMS on Sunday. Edillon said others factors that could affect the impact of the new law on rice prices include global supply and demand. She said the estimate of a P2- to P7-per-kilogram reduction of rice prices is based on global prices, a tariff of 35 percent, and logistics costs. However, under the newly signed law, tariff rates can be adjusted by the President. Edillon said this can happen when there are extreme weather events, such as a bad case of El Niño. Alyansa ng Industriyang Bigas (Anib) Founding Chairman Robert Hernandez said he supports the Neda’s pronouncement that the effect of the rice tariffication law on the prices of the staple could be seen by March or April.

Govt must craft policies to encourage alternatives to cigarette smoking–PMI By Elijah Felice E. Rosales

2017 EJAP JOURNALISM AWARDS

P25.00 nationwide | 5 sections 32 pages | 7 DAYS A WEEK

Farm groups eye TRO option vs rice tariff law as prices sink T

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See “Foreigners,” A2

n JAPAN 0.4729 n UK 66.8653 n HK 6.6601 n CHINA 7.7177 n SINGAPORE 38.4909 n AUSTRALIA 37.1015 n EU 59.0206 n SAUDI ARABIA 13.9360

Source: BSP (15 February 2019 )


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