Businessmirror december 10, 2017

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Sunday, December 10, 2017 Vol. 13 No. 60

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‘COFFEE FROM EARTH TO CUP’ A FAMILY’S QUEST TO REKINDLE FILIPINOS’ PASSION FOR ‘BARAKO’S PERFECT BREW

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Story & photos by Jonathan L. Mayuga

HE matriarch of the Umali clan of Lipa, Batangas, moved to Baguio City in 1948 during the liberation era at the close of the last global war.

THE Olarte couple at Kape Umali’s cupping room.

Arsenia, wife of the late businessman Silverio Olarte, first brought the barako coffee to Baguio City as a distributor, thus, becoming the city’s first barako coffee trader in Baguio City. It was in 1951 when the Arsenia Umali Coffee Store was established at the Baguio Public Market, thus, becoming the first store selling barako coffee­—a combination of roasted excelsa and robusta— from Lipa, Batangas. Before focusing on the coffeetrading business, Arsenia and her son Alberto were selling garments and assorted goodies for pasalubong, said businessman Rondel Salcedo Olarte, owner of Kape Umali Coffee, a pioneer in the coffee-shop business in Baguio City, where the first Coffee Conference was held in 2013. Interviewed by the Business-

Mirror, the 38-year-old Baguio City-born licensed physical therapist, artisan roaster, barista, bass player and vocalist, shared his family’s origin and passion for coffee, as well as his determination to revive the family business in the province of Batangas, well-known for its barako coffee brew, and recognized as the Coffee Capital of the Philippines. “When my grandmother remarried to Nicholas Latayan, she eventually moved to Baguio City with my father,” Olarte said.

Batangas origin

BACK in the days before the country earned its independence, the Philippines ranked fourth globally in terms of coffee production. It is known for its barako coffee produce, or simply called the Batangas Continued on A2

RONDEL OLARTE demonstrates how an old roasting machine is used. The family keeps its old coffee equipment at the coffee shop in Shangri-La Village, Baguio City, for its sentimental value.

Yes, we can make Philippines safest for tourists

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By Roger Pe

NYWHERE in the world, tourists experience some of their best and worse moments. Let’s talk about the latter. Even some of the most visited places in the world like Paris, New York, London, Sydney, Barcelona, Manchester, Istanbul, Chicago and Bangkok, among others, have hogged the headlines because of bad elements in society. In a domino effect, other countries whose tourism industries are fragile are also affected, either by unfair travel advisories, overblown stories, magnified news that barely touches the surface and biased opinions on social media. In spite of that, tourism remains resilient. People continue

to travel in spite of threats to world peace. In a report issued by the World Travel and Tourism Council, it calls on governments to work hard and adopt stringent measures to prepare countries affected by travel disruptions. It emphatically said: “The global impact of these destructive acts has been

PESO EXCHANGE RATES n US 50.7410

DOT-NCR OIC Director Ina Zara-Loyola

rising over the past decade.” The Institute of Economics and Peace puts the cost at over $52 billion for the year 2014 alone. The New York Times also reported that the economic impact of 9/11 attacks in New York and Washington came closer to $3.3 billion when indirect and long-term expenditures were included. What is our Department of Tourism (DOT) doing in light of this? Meet the DOT TOP COPs. They are the finest men and women of the Philippine National Police (PNP) and they will be stationed in the country’s popular tourist sites to assure that the country remains a safe haven or one of the safest places for international and local tourists to visit. “While the continuous influx of foreign guests attests to our image as a safe tourist destination, we must enhance security and preventive measures through police presence and visibility,” Tourism Secretary Continued on A2

n JAPAN 0.4487 n UK 68.3938 n HK 6.4999 n CHINA 7.6717 n SINGAPORE 37.5637 n AUSTRALIA 38.1166 n EU 59.7577 n SAUDI ARABIA 13.5302

Source: BSP (8 December 2017 )


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