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TASTE WORLD-CLASS DISHES AS PHL’S CULINARY AND CHRISTMAN CAPITAL GOES ON FESTIVAL MODE
IT’S THE SEASON TO HIGHLIGHT
PAMPANGA’S TWIN CROWNS E By Joel P. Mapiles
VERY Filipino ear has definitely heard that the province of Pampanga has two unbreakable titles: the Culinary Capital and Christmas Capital of the Philippines.
COLORFUL lanterns made from capiz shells (windowpane oyster). JUNDANGOY | DREAMSTIME
Some might be thinking that it is a big responsibility for the province to maintain these titles. However, with Pampanga’s unrelenting beauty and stunning qualities, it is not hard for the province to wear two crowns at the same time. Locally made Christmas lanterns seen everywhere are just some of the reasons tourists are encouraged to visit the province this Yuletide season. Pampanga’s food, of course, will not be off the
A FAMOUS Kapampangan dish, sisig was dubbed as arguably the “best pork dish” in the world in 2014 by the New York Times food columnist Ligaya Mishan. JOAN SHERBIE ACOSTA | DREAMSTIME
list, but will most definitely be the first one on it. In order to establish, strengthen and improve Kapampangan cuisine for it to be more globally competitive, the Culinarya Pampanga—a network of chefs or restaurateurs from the province that was founded in 2016 and inaugurated on May 7 at Museo Ning Angeles in Angeles City, Pampanga—will conduct its first-ever Kapampangan Food Festival.
The Kapampangan Food Festival will be held on December 7 from 7 a.m. to 5 p.m. at the Fontana Hot Spring Leisure Parks on CM Recto Highway, Clark Freeport Zone, Pampanga. This activity is in line with the celebration of “Aldo Ning Kapampangan,” or Pampanga Day, which will start its weeklong celebration on December 4. President Duterte is expected to grace the occasion.
According to Pampanga Provincial Tourism Officer Arwin Lingat, the purpose of the event is to make the province of Pampanga known as one of the “Cuisine Capitals of the World.” He mentioned that celebrity chefs, exhibitors and officials will come, adding that around 1,000 guests are expected to join the event. Some of the famous chefs and Continued on A2
SMEs told to adapt to change, leverage on AEC biz opportunities
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By Roderick L. Abad | Contributor
“SMEs in Asia are currently in a good place with the Asean integration, which opens opportunities for exponential growth,” FedEx Express Managing Director for the Philippines John Peterson said during the recent PASIAWorld Conference at the Marriott Hotel in Parañaque City. Comprising 96 percent of all the registered businesses in Southeast Asia, SMEs generate jobs and livelihood means that are pivotal in achieving sustainable economic progress and development within the region. Since the members are diverse, the Asean Economic Com-
munity (AEC) had set a common vision, mission and strategic goal for the integration. The region is also committed to promote the region’s SMEs to be globally competitive, inclusive and resilient through innovation, entrepreneurship and exports. With the AEC in place since 2015, it has opened vast opportunities for both the large businesses and SMEs, including introduction of new products, enhanced market access and internationalization.
’Lifeblood’
REPRESENTING 98 percent of all the listed entities in the Philip-
PESO EXCHANGE RATES n US 50.3460
SIDHARTHTHAKUR | DREAMSTIME.COM
ITH the 10 member-states of the Asean fully integrating as one economic bloc, small and medium enterprises (SMEs) in the region, especially those in the Philippines, are encouraged to address the challenges they face and leverage on the opportunities this regional milestone brings.
pines and employing more than half of the domestic work force, the SMEs are considered the “lifeblood” of the country’s economy. Seeing that local small-scale businesses surpass that of the region percentage-wise, they are seen pivotal to Southeast Asia’s economic upturn. “We see the Asean integration as a great opportunity for Philippine SMEs. It will be eas-
ier for the country to contribute to the region’s strong economic growth and intraregional trade,” the top executive said. “This is important as SMEs are seen as a key economic growth driver for the country in the long term.”
Larger than life
CHALLENGES linger, however, as world trade becomes larger than life for domestic business players.
Aware of the challeges, local SMEs deal with these problems to grab the opportunity for business growth driven by the regional integration. As expected of them, they cited the increase in competition, internationally (38 percent) and locally (37 percent), as the most common challenge they face. To overcome this, SMEs should think big and set their mind
on investing in training, market research, new technology and services, instead of reducing costs to become more financially viable. Good thing the national government put SMEs at the front and center of the regional trade agenda. In doing so, the state is implementing initiatives to cultivate an environment that empowers them to prosper and seize opportunities in the international market. Through its Small Enterprise Technology Upgrading Program (SETUP), the Department of Science and Technology helps SMEs develop world-class products by enhancing the quality of their production and services. SETUP offers technical assistance and consultancy services, conducts trainings and seminars, provides laboratory analyses, helps in product labeling, and makes industry-standard equipment and other technologies available to SMEs. The Department of Trade and Industry’s Philippine Export Development Plan supports them by giving more access to funding for market prospection, product development and market diversification. Continued on A2
n JAPAN 0.4474 n UK 68.1081 n HK 6.4464 n CHINA 7.6178 n SINGAPORE 37.3376 n AUSTRALIA 38.0817 n EU 59.9319 n SAUDI ARABIA 13.4253
Source: BSP (December 1, 2017 )