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A broader look at today’s business n
Sunday, April 22, 2018 Vol. 13 No. 190
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PHL BUSINESSES RIDE THE WAVE OF DIGITAL TRANSFORMATION
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‘DX or bust’
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By Lorenz S. Marasigan
igital transformation—or DX—according to IDC, is the continuous process by which enterprises adapt to or drive disruptive changes in their customers and markets by leveraging digital competencies to create new business models, products and services. Simply put, DX seamlessly blends “digital and physical business and customer experiences while improving operational efficiencies and organizational performance.”
This is the wave that Philippine companies are getting sucked into today. It has become a do-ordie decision for businesses in the Philippines, where migration to the digital is no longer just a concept, but a reality that should be accepted—the sooner the better. Enterprises are now on the run to compete with disruptors in their markets, where digitalservices providers are offering far greater ease and comfort of service for consumers. In the global scale, retail stores and malls have been closing down around the globe as getting groceries, clothes and even medicines is now as easy as tapping icons on a smartphone, paying via electronic money, and waiting for the delivery guy.
Closer to home, disruption brought about by the digital economy has spilled over to all sorts of markets—from transportation, where taxis are competing against Grab and other providers of ride-hailing applications, to lending, where traditional brick-and-mortar banks have seen themselves partnering with digital financial-services providers PayMaya and G-Cash. This has pushed competition in certain markets to higher levels, hence better services and lower prices. In order to compete with these companies, businesses in the Philippines must undergo the so-called DX. “It is grounded on five digital masteries: leadership, omni-ex-
perience, worksource, operational and information. This means that you need these pillars for you to move toward DX,” IDC Philippines Market Analyst Alon Anthony D. Rejano told the BusinessMirror. In a nutshell, a company “transforms” once its leaders have been given the ability to develop and execute a vision for the company’s digital innovation with focus on developing interactive organizational and customer experiences in different channels. “Others would define DX as simple as adopting new technologies—like getting a laptop—which is not,” Rejano said. In the Philippine context, he said, his group has seen organizations marrying one to three pillars and infusing them into their busi-
ness strategies and implement. “These are mature organizations that are born on cloud or digital native, or those that need to migrate to DX to be more competitive in a hyper-disruptive market,” he explained. But it is a different case for traditional brick-and-mortar businesses. While the Philippines is treading on unfamiliar yet not uncharted territories, the country is on the right path toward digital migration and transformation, given that both consumers and enterprises have adopted the digital lifestyle and digital strategies. “The Philippine market is on the right track as far as adoption and migration to DX are concerned. Continued on A2
The inevitable ascent of ‘the coffee down South’ to the top
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By Manuel T. Cayon
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AVAO CITY—Mindanao farmers have figured prominently during the recent 2nd Philippine Coffee Quality Competition in Baguio City, an event that sprang some “surprising” trends in the industry.
None among Mindanao farmers got the top awards, though, for the two popular varieties—the Arabica and Robusta—but soon enough the market showed its appreciation to the quality of the products that the farmers from the region produced. Lucky Siegfred M. Balleque, provincial director of the Department of Trade and Industry (DTI) for Compostela Valley, told the
BusinessMirror that “production has not really went up as hoped, but the quality has improved tremendously at the level of the farms.” “There have been some improvements in production [in Mindanao], but the increase is slow. Yet, over the years, the quality in the [harvested coffee] beans has really improved,” he said. The quality competition itself
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has brought relief to organizations helping Filipino farmers improve their coffee production. “Generally, the quality has been shown not only by one or some few farmers, but by a big percentage of coffee farmers,” he said.
The winners
For the commonly used Robusta coffee beans, Ilocos Sur snatched the first, third and sixth spots for high quality, while Bukidnon got the second and fourth slots and Compostela Valley the fifth.
The rest of the top 10 highquality Robusta beans were also won by Mindanao growers. Arabica beans, desired for specialty coffee, were shown to be better produced by Benguet farmers, who were awarded the top, the third and the fifth spots, while Bansalan, Davao del Sur, farmers romped away with the second and sixth spots, and Bukidnon, the fourth slot. There were no other Mindanao farmers in the remaining top 10 places, but three of them landed in the 10th to 12th places. The win by Mindanao farmers apparently validated the attention given by coffee industry leaders to “the coffee down South,” citing the differently delicious and aromatic beans grown, especially those in the hinterlands. The quality competition is a nationwide annual activity “to bring quality of Philippine coffee to greater heights resulting in higher
value,” a briefer of the DTI said. The coffee competition is being conducted by the DTI and of Agriculture, and the Acdi/Voca, or Agricultural Cooperative Development International/Volunteers in Overseas Cooperative Assistance. The Acdi/Voca is implementing a Mindanao Productivity in Agricultural Commerce and Trade Project funded by the United States Department of Agriculture. Some 108 green coffee bean (GCB) samples of Philippine origin were received for grading by both international and local graders invited by the Coffee Quality Institute facilitated by the Acdi/ Voca, including Charlie Habegger of Blue Bottle USA and Asia, and Samuel Gurel of Torch Coffee Co. Local coffee grader Daniel Byron Pantoja of the Davao City-based Coffee for Peace likewise joined the event. Of the 108 samples, only three Continued on A2
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Source: BSP (April 20, 2018 )