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A broader look at today’s business n
Sunday, April 8, 2018 Vol. 13 No. 176
2016 ejap journalism awards
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NOT EVEN AN INFLATIONARY ‘TRAIN’ CAN SEPARATE PINOYS FROM THEIR FAVORITE FAST-FOOD CHAINS
Ognjen Stevanovic | Dreamstime.com
The burger chains’ embrace
J
By Jasper Emmanuel Y. Arcalas
es loves fast food, the convenient and affordable gastronomic answer to get energized on a busy work day. One February morning, however, shocked her when she dropped by her favorite “bee” store for a quick breakfast on her way to work.
Jes’s brown eyes rolled, and her mind perplexed: The usual P55 breakfast meal she orders is missing something. That something, fried and yellow stuffed on a small paper pack, is missing! “Before, every time I order Jollibee’s Breakfast Yum Burger Meal, it had French fries. But now the P55 value meal only includes a regular drink,” the 22-year-old government employee and postgraduate student said. She then told the Business-
Mirror in dismay: “It’s upsetting because the money you spend can only buy fewer items.” “If you think about it, even if your salary is increased, but if you can only get fewer serving from the product you regularly buy, then it seems like there’s no change after all,” Jes added. Jes isn’t alone with this fastfood feeling. When Jensen, a thirdyear journalism student, dropped by at his favorite red-and-yellow fast-food joint, he did not expect a
saddening scene. Store crew in white uniforms and black scarves were dismantling and replacing the menu signage with new ones. The crew was not in a hurry, but students like him who were in queue were in a rush to maximize their free time. Murmurs of college boys and girls filled the store: What’s happening here? When the new menu was put back in place, change came: The previous prices were already
gone. “They covered the previous prices with new printed ones, having the same font as before,” Jensen recalled to the BusinessMirror. The 19-year-old’s favorite lunch meal, Chicken Fillet à la King with fries and drink, increased by P6: from P89 to P95. Irk followed: “I got irritated because I knew that it was caused by the TRAIN [Tax Reform for Acceleration and Inclusion] law, Continued on A2
T
By Lenie Lectura
he Manila Electric Co. (Meralco) is bullish on the prospects of its prepaid electricity service (PRES), expecting subscription to have reached 95,000 as of the first quarter of the year, as the service is now also becoming popular to condominium owners. PESO exchange rates n US 52.1280
“From 2016 Meralco has more than doubled its prepaid electricity-service base, ending 2017 with close to 90,000 customers, and by end-March 2018 will be 95,000,” said Meralco Senior Vice President Al Panlilio in an e-mail. The prepaid electricity service is available in residential areas in the cities of Manila, Mandaluyong, Makati and Pasig, municipalities of Angono, Cainta, Binangonan, and Taytay in Rizal, and parts of Taguig, Pasay, San Juan, Parañaque,
https://residential.meralco.com.ph
Prepaid electricity service makes its way to high-end market
Novaliches, Caloocan, Cavite, Tagaytay and Bulacan. In 2017 alone, Meralco activated additional 48,735 PRES customers, bringing the total to 89,717. Last year’s performance was an all-time high, as it doubled year-on-year. Prepaid electricity predominantly attracted residential customers, as well as retail-estate developers catering to students, aside from young families living Continued on A2
n japan 0.4855 n UK 73.0105 n HK 6.6416 n CHINA 8.2927 n singapore 39.6109 n australia 40.0552 n EU 63.8151 n SAUDI arabia 13.9005
Source: BSP (April 6, 2018 )