April 6, 2015

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BusinessMirror

THREETIME ROTARY CLUB OF MANILA JOURNALISM AWARDEE 2006, 2010, 2012

U.N. MEDIA AWARD 2008

A broader look at today’s business TfridayNovember 18,2015 2014Vol.Vol.1010No.No.17940 Monday, April 6,

www.businessmirror.com.ph

AmCham: Expand list of perks

PHIL THE HEAT

Life

The sovereignty of God

EAR Jesus, Your triumphal entry into Jerusalem fanned hopes in many that You might lead a revolution against the Roman occupants. But You chose to be the Messiah according to God’s plan, rather than the temporal Messiah expected by many Jews, including most of Your disciples. You had a better Kingdom to proclaim and establish. Your mission was to overthrow Satan, and to establish the sovereignty of God in the hearts of all. Amen. EXPLORING GOD’S WORD, FR. SAL PUTZU, SDB S AND LOUIEE M. LACSON Word&Life Publications • teacherlouie1965@yahoo.com

BusinessMirror

Editor: Gerard S. Ramos

‘BITUING WALANG NINGNING’ GOES ONSTAGE

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lifestylebusinessmirror@gmail.com • Monday, April 6, 2015 D1

Phil the heat

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OVAK DJOKOVIC undoubtedly scored sales points for Uniqlo as a global ambassador that the Japanese apparel brand is enlisting another superstar athlete, football heartthrob Phil Younghusband, to be the Serbian tennis great’s local counterpart. “Uniqlo clothing is a mix of casual and sports, and Phil fits the image because he is very sporty,” COO Katsumi Kubota said at the brand’s 23rd store opening at SM Marikina. He also expressed his elation over Uniqlo’s performance in the Philippines: “We are very much satisfied. It is exceeding our expectations. We will be expanding in the very near future in the Visayas and Mindanao, maybe in the second-largest city in the country first.” Uniqlo’s “clothes are made for all, going beyond age, gender, occupation, ethnicity, and all other ways that define people. Our clothes are simple and essential yet universal, so people can freely combine them in their own unique style.” It’s this philosophy that highly appealed to the half-British Phil, who previously preened for Collezione. “Uniqlo is one of the biggest brands in the world and I’ve been wearing

Uniqlo for a couple of years now. The clothes fit my lifestyle. I’m a very active person. I like to go training or coaching or hanging out with my family. I’m very proud and very blessed to be an ambassador of the brand,” the Philippine Azkals and Loyola Meralco Sparks striker said. At the store opening, Phil wore a light blue pique short-sleeve shirt. “I wear a lot of the polos. This is something I pretty much wear every day. This is one of my favorite items,” he admitted, adding, “I like the jeans, the socks. One thing great about Uniqlo is that they have everything.” Uniqlo’s massive stocks are dominated by linen shirts for men, women and children for the summer season, though LifeWear, Airism and quirky shirts using artworks from Jean-Michel Basquiat, Andy Warhol, Keith Haring and Walt Disney are also in heavy rotation. As for his summer plans, Phil will be deep in training for his club and the national team for the World Cup qualifiers. “If I get a few days off, I might go to Cebu, Palawan, or just somewhere in the Philippines,” the 27-year-old said. (He actually spent Holy Week in Cebu, swimming with whale sharks in Oslob.) He is also quite busy with a TV V show on T V5 with his brother James, called YH Tube, a compilation of sports bloopers from here and abroad. Uniqlo is also known to collaborate with renowned artists, designers and celebrities, such as Michael Bastian, Ines de la Fressange, Nobuyoshi Araki, Bjorn Copeland of Black Dice, Kim Jones, Peter Saville, Gareth Pugh and Pharell Williams. Would Phil be interested? “Yeah, if the opportunity comes around, then I’d love to. If it comes to do my own sort of line, that would be very interesting. I’d love it,” he said excitedly. “I would probably do boxers. Boxer briefs.” Would you model them? “If they ask me to, yes, of course, I will!”

FOOTBALL heartthrob Phil Younghusband does a Novak for global Japanese brand Uniqlo.

Not all who wander are lost B D C V

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OW liberating is it to go on a road trip with friends, destination unknown, with you on a motorcycle? This is something that not many people do these days but in the 1970s and 1980s, summer was a great time to cross towns and cities on motorbikes. American denim brand Wrangler recently launched a digital competition, dubbed “True Wanderer,” to celebrate people’s love for the outdoors and adventure. The competition is all about men and women, their motorbikes and adventures and journeys. The winner will receive a motorbike and P100,000 worth of Wrangler products. He or she will then become the Philippine representative to the Asia Pacific-wide competition, where he or she will go head to head with other True Wanderer winners from across Asia Pacific. “True Wanderer is our way of communicating our brand’s core as we inspire riders to get out there and discover their free spirit on the open road,” Wrangler Philippines President Daisy Go says. Wrangler is known for tough quality apparel at affordable prices. Last

year’s “Philippine-exclusive” Timber Creek line was a success so Wrangler has expanded the collection to include underwear for men. True Wanderer hopes to create a community of adventurers by engaging Filipino riders who seek new experiences. The contest is open to all Filipino riders who can make an entry in the form of previous biking photos with a story on why they should be chosen as a True Wanderer. Ten rider finalists will be picked out by a panel of bike experts and travel enthusiasts from the pool of entries. The finalists will then embark on a five-day journey in select locales in the country while riding their bikes and wearing Wrangler’s key items. “With jeans that are purposely designed to enhance comfort and style for the open road, Wrangler is the perfect companion of every True Wanderer as he goes off on his explorations,” Go said. The contest’s main venue will be the True Wanderer microsite (www. wranglertruewanderer.com), where followers of the competition can also take part in each contestant’s journey. The microsite will serve as a travel diary where each contestant’s experiences will be documented through a mix of words, photos and videos. For updates, follow Wrangler on Facebook, Twitter, and Instagram: WranglerPH.

WRANGLER Philippines President Daisy Go launches “True Wanderer” at URBN Bar and Kitchen at Bonifacio Global City.

WRANGLER is known for tough quality apparel at affordable prices.

LIFE

THE setup at URBN

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LEADERS WIN TRUST WHEN THEY SHOW A BIT OF HUMANITY BusinessMirror

www.businessmirror.com.ph

Monday, April 6, 2015 E 1

SHOW A BIT OF HUMANITY B T L

RUST in business leadership is at historic lows, according to surveys by Edelman and the World Economic Forum.

One reason might be our tendency to think of leaders as either instrumental (pursuing a particular business goal) or heroic (pursuing a unique vision). In short, we want super-machines or superhumans, or both, at the top of our organizations, and many CEOs strive to meet those expectations. They’ve been trained to hide vulnerabilities and to be consistent, levelheaded and in control at all times. Inevitably, they fall short. It’s time for a different approach—one that allows leaders to fully acknowledge their humanity, thereby winning both the trust and respect of their staff. Here are three suggestions: Get emotional. Employees value heartfelt moments of connection. I will always remember when a former boss began to cry in my presence during a time of immense investor pressure. That moment of vulnerability cemented my loyalty to him. You’re probably comfortable showing happiness or excitement. But, when it’s called for, you can also show disappointment, worry and anger.

Be whimsical. By exposing their idiosyncrasies, passions and whims, bosses can make themselves more human. Consider what aspects of your life or personality might surprise or delight your employees, and share that side of yourself. Express doubt. Smart leaders know there is more than one right answer, and once they commit to a decision, they aren’t afraid to revisit and change it if necessary. Futurist Paul Saffo’s mantra is “strong opinions, weakly held”—one that managers should also adopt, especially if they’re trying to navigate complex situations. So express doubt, ask for contrarian options and be willing to change your mind, several times if necessary. If you’re a boss, have the courage to present yourself as a more complex being: a sinner, not a saint; a fragile identity, not a robust platform; a lively question-mark, not a dead-certain exclamation point. Tim Leberecht is the author of The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself Yourself, and the chief marketing officer of NBBJ.

HOW LIFEE INSURERS CAN BRING THEIR BUSINESS INTO T THE 21ST CENTURY TO B P L  B D

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IFE insurance is—or should be—a central element in most households’ financial planning. Yet, life insurance sales have steadily declined for years. Only 44 percent of households had any life insurance in 2010, a 50year low. In 1960, it was 72 percent of households. One reason is that people are getting married and creating households later. The average age for a first marriage is now 27 for women, versus 21 in 1950; for men it’s now 28, versus 24 in 1950. And in a sluggish economy, many households simply do not have the extra resources for life insurance. There’s also the “longevity paradox.” People are living longer now— a lot longer. Fears of an early death have now been replaced by fears of outliving one’s resources. This fear has grown in recent years with the disappearance of defined-benefit pension plans. Faced with these dramatic shifts, many insurers have fallen into the classic trap of trying to figure out how to sell their existing products, rather than creating new sales engagement models that focus on customers’ current needs. To reverse declining sales trends, life insurers should modernize their products, services and marketing efforts in four key ways:

n

Understanding the customer.

Insurers can gain insight into what motivates customer decisions through sources, such as social media, analytics, mobile and call center data, and feedback from digital marketing efforts.

Developing customer-oriented offerings. New products should be n

made available at a range of price points through a variety of channels. Companies need to bring products to market quickly and more efficiently. Digital distribution channels, including mobile and online applications, can provide new sources of revenue by helping insurers sell relatively inexpensive products to new customers.

n Providing a better customer experience. By collecting and

organizing data from sources, such as phone calls, online interactions and social-media conversations, life insurers can personalize what they bring to the customer. For instance, Vantis Life uses predictive analytics to anticipate mortality and longevity rates and thus can underwrite policies without the medical examination and tests usually associated with life policies.

n Increasing efficiency. Many life policies are still paper-based. By automating workflow and decision support, insurers can cut costs while giving customers the immediate responses, tailored products and personalized service. By harnessing innovative technologies and developing new approaches, life insurers can start to grow again, while performing their essential role of keeping families of all shapes and sizes financially secure.

Price-sensitive customers will tolerate uncertainty B R M

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HEN I help a company with their pricing strategy, the vice president always asks with a grin: “So, how are you going to help us raise prices?” While price-raising opportunities do exist, the real creativity— and often, the bigger opportunity —involves growing a business by activating dormant customers. This usually requires offering selective discounts—in other words, lowering prices, not raising them. A key pricing strategy involves using hurdles to identify price-sensitive customers. Hurdles separate

those who truly won’t buy without a price break from those who don’t care about price. For example, customers who clip coupons or ask for rebates would be jumping over multiple hurdles to prove they are discount-worthy Another way to create a hurdle is to introduce uncertainty into your product. Discount travel company Priceline is now valued at more than $61 billion based on a business model of using uncertainty to sell to the budget-minded. To book a highly discounted hotel room on Priceline.com, you select the area in a city you want to stay in, as well as hotel quality level (one to five stars) and then submit a

nonrefundable bid. Only then do you find out if your bid is accepted—as well as which hotel you won. The reward to consumers for jumping over these hurdles is big savings. Priceline’s pitch to hotels is just as compelling. It offers a distribution channel to discreetly sell excess capacity without having to advertise rock bottom prices. Regular customers continue paying full price and the hotel’s brand is not tarnished. But an interesting wrinkle has cropped up for Priceline and its rival Hotwire. Web sites, such as BetterBidding and BiddingforTravel are now helping bidders understand how much to bid, as well as which hotel

they’ll likely get. This resolves much of the uncertainty associated with purchasing through Priceline. Are these sites going to harm its business model? Not really. Using them takes time and savvy, which is simply another hurdle. Creating hurdles can draw in new customers without cannibalizing full-price sales. Managers should ask themselves: What type of uncertainty can you introduce to your company’s products to grow sales?

Rafi Mohammed is a pricing strategy consultant and author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow.

What to do when people draw different conclusions from the same data B W F

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N God we trust; all others must bring data.” That famous line from statistician William Edwards Deming has become a mantra for datadriven companies because it points to the promise of finding objective answers. But in practice, interpreting data is a messy, subjective business. Ask two data scientists the same question, and you’re liable to get two completely different answers, even if they’re both working with the same dataset. So much for objectivity. But what if data analysis were crowdsourced, w ith multiple analysts working on the same

problem and data? The result might be a range of answers, rather than just one. But it would also mean more conf idence t h at t he resu lts weren’t being inf luenced by any single analyst’s biases. A paper released earlier this year indicates how it might work. Researchers asked 61 analysts a question about soccer. The analysts split up into 29 teams and were given a dataset that included numerous variables about both players and referees. Eventually, all analyses were shared with the group. From 29 teams came 21 different sets of variables. Different teams also used different statistical models. Not surprisingly,

they came to different conclusions. Had it just been a single team using a single method, they would have stopped at their result, declared a conclusion and been done with it. But with 29 slightly different results, the group could see clearly that their analyses hinged on somewhat subjective decisions about the best model to use and which variables to include. The authors suggest that taking the median result from the range might provide a less biased answer to the question. The same approach to analysis could be used in smaller teams. Rather than working together on a project, two analysts could each propose a method or multiple

methods, then compare notes. Then each one could do her own analysis, and compare their results. This could lead to the decision to trust one method over the other, for instance, or to average the results together. “What this may help [to do] is to identify blind spots from management,” Raphael Silberzahn said of IESE Business School, one of the initiators of the research. “By engaging in crowdsourcing inside the company we may balance the influence of different groups.” You can trust the results will be interesting, and thanks to the crowd, more likely to be right.

MONDAY MORNING

Patrick Lyons is a managing director with Accenture’s Insurance Client Services Group and leads Accenture’s Life Insurance Transformation Business Service. Brian Demaster is a managing director with Accenture and leads Accenture’s North America Life Insurance Business Services.

Walter Frick is an associate editor at Harvard Business Review.

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PERFECT ENDING Sports

WISCONSIN bench celebrates after ending the unbeaten season of Kentucky. AP

| MONDAY, APRIL 6, 2015 mirror_sports@yahoo.com.ph sports@businessmirror.com.ph Editor: Jun Lomibao

KENTUCKY Head Coach John Calipari wipes his face after their upset loss to Wisconsin. AP

WISCONSIN TOPPLES UNDEFEATE WIS A D KENTUCKY ATE

PERFECT ENDING B S R

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Chicago Tribune

NDIANAPOLIS—Wisconsin was considered the jovial team of jokesters who strapped video cameras to their chests, teased stenographers and asked each other silly questions at news conferences. Of course, this jolly exterior wasn’t always most telling of their nature on the court. “They have their fun,” Wisconsin Coach Bo Ryan said last week. “Believe me, when they get on the practice court, they’re looking at film, they’re playing in the games, they understand what competition is about.” That stealthy predator mentality was perhaps never so evident as Saturday night, when the top-seeded Badgers handed Kentucky its first loss of the season with a 71-64 National Collegiate Athletic Association (NCAA) tournament Final Four victory that propelled Wisconsin into the championship game for the first time since 1941. The Badgers will face top-seeded Duke in Monday night’s tournament championship game at Lucas Oil Stadium. It will be Ryan’s first championship game and the Badgers’ first since 1941. The Badgers erupted in celebration at the end and silenced the droves of Kentucky fans who mostly

filled the 72,238 seats in the arena. When the team’s unofficial “Jump Around” anthem was played the stadium erupted again. The victory was super sweet because the Wildcats had beaten the Badgers last season in a Final Four semifinal by one point on Aaron Harrison’s threepointer in the final seconds. But that wasn’t the entire motivation for this group of Badgers. “Last year’s game obviously was motivation, not because of Kentucky, but just because of how far we got,” said Frank Kaminsky, the Benet Academy product who scored a game-high 20 points with 11 rebounds. “That was a hump we wanted to get over. It didn’t matter who was in front of us. We just wanted to get a chance to play for the national title.” Kentucky was on a quest to become the first undefeated championship team in college basketball since Indiana’s 1976 squad. The Wildcats (38-1) lost in last season’s championship game to Connecticut. This season’s Kentucky team, filled with National Basketball Association-ready freshmen, was considered an undoubted favorite by many. “It hurts,” Coach John Calipari said. “I would have loved to go 40-0. We’ll take another stab at it.” Kentucky, which has become notorious for making big plays down the stretch to finish games, went more

than five minutes without scoring late to help the Badgers make a comeback. “We didn’t finish like we were supposed to,” Harrison said. The Badgers earned their way to a championship game by outrebounding Kentucky, 34-22, beating the Wildcats 13-6 in second-chance points and ending the game on a 15-4 run. The rematch with Wisconsin lived up to its Final Four marquee status as the teams were always within singledigit leads of each other. The game was tied 60-60 with two minutes and 38 seconds remaining. Wisconsin had fallen behind by 60-56 before pulling ahead 64-60. Harrison drove for a three-point play to draw the Wildcats to within 64-63 with just less than a minute to play. But Kaminsky hit two free throws with 24.5 seconds left for a 66-63 edge. Karl-Anthony Towns made the first but missed his second free throw on the other end with 16.1 seconds remaining. Then two free throws from Wisconsin’s Bronson Koenig with 12.2 seconds left sealed the victory, providing a 68-64 edge. Harrison’s three-point attempt for Kentucky with six seconds left hit nothing but air.

“I think the only time we really saw their confidence rattled was at the end of the game,” Kaminsky said of the Wildcats. “We finally took that lead. We weren’t going to look back.” The victory now gives Wisconsin another revenge game. Duke was one of only three teams to beat the Badgers in the regular season with an 80-70 victory in Madison, Wisconsin, last December 3. “You know, they got us,” Ryan said. “So maybe we’re going to try to get them.”

Defensive-minded Duke can win in so many different ways B E P USA Today

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NDIANAPOLIS—Using a combination of repeated drives to the basket and stifling defense, Duke sucked the life out of Saturday’s national semifinal against Michigan State, moving Coach Mike Krzyzewski within a victory of his fifth national championship. Thirty-eight games into this season, Duke continues to improve during this postseason, as was abundantly clear during the Blue Devils’ 81-61 victory against Michigan State at Lucas Oil Stadium. Duke (34-4) will play Wisconsin in Monday’s national title game. “Being in a national championship game, it’s crazy how lucky you are,” Krzyzewski said. “This team has really earned it. This team has deserved to be in it, so it makes it feel even better. They have been so good in this tournament, so good.” In five tournament games, Duke has only had one victory—a six-point victory versus Utah in the Sweet 16—decided by single digits. As a result, the Blue Devils have a chance to win another national championship in Indianapolis. Krzyzewski already has won two here. In 2010 Duke edged Butler here in a game for the ages. And in 1991, the Blue Devils had to topple thenunbeaten University of Nevada Las Vegas (UNLV) in the national semifinals before beating Kansas for the title. This Final Four, Krzyzewski has eight players—

four of them freshmen—but neither depth nor the spotlight has been an issue for the Blue Devils. After falling into an early eight-point hole against Michigan State, Duke blitzed the Spartans, keeping control for most of the remainder of the game. “We drove the ball with such strength,” said Krzyzewski, who improved to 9-1 against Michigan State Coach Tom Izzo. “I actually think our offense gave our defense a push. The last 36 minutes...that’s the best we have played in the tournament, and we have played very well in the tournament.” This Duke team can win in so many different ways. The Blue Devils have star freshman Jahlil Okafor in the middle. After scoring a combined 15 points in two regional games, Okafor had 18 against Michigan State on seven-for-11 shooting. They have a host of capable three-point shooters. They have young guards and a precocious forward in Justise Winslow who all are skilled at penetrating and drawing fouls, as they did throughout against Michigan State. Duke made 27-of-37 free throws. The Blue Devils made 12-of-16 free throw attempts in the first half. The Spartans only attempted seven shots from the line before halftime. The most repeated sequence of the first half? Duke driving the ball and drawing a foul. The sound of an official’s whistle was prevalent and served as repeated gut punches for Michigan State fans who didn’t feel their players were getting their share of calls.

“We are just not deep enough with talent that we could overcome that,” Izzo said of the fouls called against his team. Izzo added that he has to do a better job recruiting because “I’m just going to get guys that can drive. That is the way the game has changed...it’s just a drive and get fouled. You are not allowed to touch anybody anymore. I was here when we had smashmouth basketball.” On some occasions, the Spartans might have been better off not being overly aggressive. In one sequence, Okafor beat Gavin Schilling for a lay-up. Desperate to stop him, Schilling grabbed Okafor’s jersey from behind, drawing an obvious foul. The Blue Devils also have a defense that has been stifling in the National Collegiate Athletic Association tournament. That continued on Saturday night, especially in the first half when Duke held Michigan State to 22-percent shooting from two-point range. Leading by 17 points in the second half, Duke senior Quinn Cook, the team’s emotional leader, slapped the floor repeatedly to rev up the defense to an even higher intensity. “We know we have a lot of competitors on this team,” Duke’s Matt Jones said, “and a lot of people say we can’t play defense. I think we have been a very good defensive team. We just have to do it one more time Monday night.” Michigan State’s Travis Trice said the offense started too far away from the basket in the first half. So when the

shot clock wound down, they’d find themselves seemingly 40 feet from the basket. The Spartans’ Branden Dawson said Duke was noticeably better defensively than the Blue Devils looked in Michigan State’s 10-point loss to Duke last November 18. “They really don’t make a lot of mistakes,” Dawson said. And now the Duke team that continues to improve, seemingly game by game, has one more performance looming. “I wish they gave us a week to get ready for the game,” Krzyzewski said. “I think we would improve.”

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DUKE Head Coach Mike Krzyzewski rzyzewski is gunning for his third national championship title in the National Collegiate Athletic Association. AP

SPORTS

MERICAN businessmen in the country want the government to give investors more options in availing themselves of fiscal perks for qualified projects, instead of merely replacing the current incentives scheme.

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Forbes, senior adviser to AmCham. The call comes amid efforts of the Department of Finance (DOF) to streamline fiscal perks given by major IPAs, such as the Board of Investments (BOI) and the Philippine Economic Zone Authority (Peza). The DTI has been struggling to keep the investment climate competitive by maintaining various fiscal and nonfiscal perks, while the DOF is making sure revenue collection will not continue to suffer. C  A

HICCUP IN U.S. JOBS DATA MAY DELAY FED LIFTOFF

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BusinessMirror

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B C N. P

For instance, the American Chamber of Commerce of the Philippines (AmCham) said the reduced 15-percent corporate income tax (CIT) for 15 years, as proposed by the Department of Trade and Industry (DTI) in lieu of the current incentives program, should be considered as an additional package to be offered by investment-promotion agencies (IPAs). “The option has come up for ‘15 for 15’; that should be in addition to what we already have,” said John

LEADERS WIN TRUST T WHEN THEY

T

P.  |     | 7 DAYS A WEEK

AMCHAM SAYS GOV’T SHOULD ADD REDUCED C.I.T. TO INCENTIVES MENU AND NOT JUST IN LIEU OF I.T.H.

INSIDE

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n n

HICCUP in the jobs data may give Federal Reserve (Fed) officials pause, as they ponder the right time for a liftoff. Employers in the US added 126,000 workers in March, the fewest since December 2013, Labor Department data showed on Friday. Revisions to prior months disappointed, as well, subtracting 69,000 jobs from the previous counts for January and February. The Fed is watching for the economy to reach or approach full employment and generate higher inflation before raising interest rates from near zero. Fed Chairman Janet Yellen and her colleagues last month opened the door to an increase as soon as June, while also suggesting in forecasts that September may be a more likely time.

PESO EXCHANGE RATES n US 44.7250

Richmond Fed President Jeffrey Lacker said on Friday in a statement to Bloomberg that the report doesn’t alter his view on policy. Lacker, who votes on policy this year, said in a March 31 speech that the case for raising rates will remain “strong” at the June meeting, unless economic reports diverge “ substantially” from projections. “The payroll report was a bit disappointing, but this followed a fairly long run of strong reports,” Lacker said. “By itself, this doesn’t meaningfully change my economic outlook or my policy assessment.”

Winter weather

THE jobs figures followed a spate of data showing the economy cooled in the first quarter, as the oil patch C  A

CELEBRATING EASTER Participants in the Easter Sunday treat of Megaworld Lifestyle Malls’ Once Upon an Easter Wonderland brings to life some of the most popular children’s stories and fairy tales in seven eye-catching “Storybook Worlds,” each bursting with fun children’s activities, treats and other magical surprises. NONIE REYES

PLDT expanding data-center capacity through ₧1-B facility B L S. M

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ELECOMMU NIC AT IONS giant Philippine Long Distance Telephone Co. (PLDT) said it is investing P1 billion to expand its data-center footprint through the construction of a “state-of-the-art facility” in Makati City. PLDT Executive Vice President Eric R. Alberto said the investment is in line with his company’s goal of being more competitive in the data-center space. The construc-

tion of the data center is set to be completed by the fourth quarter of this year. “The PLDT Group is investing in ensuring that the latest Vitro facility is at par with data centers in leading countries, with world-class security features adhering to globalstandard operations,” said Alberto, who is also CEO of ePLDT Inc., the information and communications technology [ICT] subsidiary of the telecommunications giant. “When completed, Vitro Maka-

ti will add 3,600 full racks to our network of Vitro Data Centers, and will ensure our readiness to support the growing ICT requirements of the enterprise market,” he added. The newest Vitro Data Center will have the largest floor space among its current line of data centers at 18,000 square meters, and will deploy 8-level security to safeguard customers’ critical equipment and data with maximum protection. C  A

n JAPAN 0.3726 n UK 66.3182 n HK 5.7687 n CHINA 7.2142 n SINGAPORE 32.6055 n AUSTRALIA 34.1256 n EU 48.0570 n SAUDI ARABIA 11.9238 Source: BSP (1 April 2015)


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