NASF 2012 - Day Zero Magazine

Day Zero Magazine

MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012 NASF PRE-CONFERENCE • March 6 • 2012

Crowded at Day-Z Seminar: 170 delegates at the largest special session.

And: All time high for NASF 2012. P.12

Mongstad algae moon landing TURN PAGE!

Hanne Benjaminsen, sales manager at Cape Fish, received the Innovation Award for her new strategy of market orientation and branding in the Portugese bacalao market.

Foto: Gorm K. Gaare

Bacalao Bravo!

PRESS RELEASE FRIDAY MARCH 16 2012

Hanne Benjaminsen, sales manager at Cape Fish, received the Innovation Award for her new market orientation and branding of bacalao in Portugal.

Now she is eager to bring the marketing concept to Brasil.

Benjaminsen was on her way back to Honningsvåg just hours before the award

ceremony when the sms from the NASF2012 organizers appeared on her cell phone. She then returned from Gardermoen Airport just in time to receive the Innovation Award. - I regard this as a great recognition. My message to the seafood sector is: Give the young professionals the chance to bring in new ideas in this industry!

She was one of four award winners on

the NASF conference delegate dinner reception. Lie-gruppen was awarded for the best system innovation, the concept of green fishing vessels. Havtek was awarded for best invention, the automatic and continuous surveillance of net. PaceBlade from The Netherlands was awarded for the best solution, rugged tablets for harvesting data in the marine environments.

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MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

Marine smartness

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ear Speakers, moderators, award jury, co-organizers, sponsors and delegates of The NASF 2012 Marine Innovation Seminar, March 6. On behalf of the organizers this is to extend our sincere acknowledgement of your brilliant contributions to make this event an indubitable success!

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ike all the prior innovation seminars since 2009, this was also a new experimental concept although we knew by experience that mobilizing more commercial solution providers and the emerging biomarine sectors together with seafood, Academia and finance would be expected to enhance cross talk and make the arena more complete.

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n spite of the very diverse structure of operators and delegates we managed to execute a vibrant discussion across disciplines and sectors since you helped us to upgrade our common challenges and opportunities: The master goal for the marine sector across all fields is “smart and sustainable business” and this can best be achieved by systemic approach and solutions which again is best pursued by strengthening cross sector cooperation.

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gain thanks a lot, be ready for new exercises along the same route and meanwhile re live and enjoy the memorable event by reading these pages with snap shots from the seminar.

Prof. Øystein Lie,

Executive Manager, Marelife oystein.lie@marelife.org

The "Moon Landing" in Norway refers to the Norwegian Prime Minister Jens Stolteberg's (picture) New Year speech some years ago: "Our moon landing is establishing world leading carbon capture technology at Mongstad". The way to make sure Stoltenberg will have a safe mooon landing is to support the CO2BIO project at Mongstad.

THE MO Project CO2BIO

Hans Kleivdal, senior researcher at UNI Research in Bergen, outlines a real " moon landing" at Mongstad petroleum refinery and CO2 plant: How to make use of CO2 sequestration and aquafeed production by industrial microalgae production.

- We have the oportunity for a biotechnology "moon landing", said Kleivdal in his Day Zero speech on the microalgae project. Kleivdal gave many answers to the question why establish a pilot plant for industrial production of midroalgae at Mongstad.

It will give strenthened and focused research on microalgae as marine resource for the future, and will help developing a knowledge platform on upscale systems to support bioindustries.

Kleivdal emphasized how the utilization of CO2 as a resource will be a proactive alternative to costly subsurface storage.

An industrial production will provide omega3-rich algae biomass for aquafeed to reduce effect of shortfall on fishoil, and not at least contribute to sustainable growth of the aquaculture industry.

MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

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The Dutch Algae Plan Rene Wijffels (left) , professor at Wageningen University and science director at AlgaePARC told the Day Zero audience about the research objectives of the Dutch algae program: First of all it is a question of developing a scalable algae technology to establish sustainable production of bulk products as biofuels, food, feed, chemistry and materials.

The AlgaePARC objectives is to be an international centre of applied research, and to intermediate between basic research and applications. It is a hunt for development of competitive technology in terms of economis and sustainability and acquire information for full scale algae plants to produce algal bioamass for food, feed, chemicals and fuels.

OON LANDING!

Maximum output of the fish 4

The strong growth in the biomarine and solution provider sectors are supported by dedicated R&D funding, examplified by the Norwegian Seafood Research Fund FHF 28 million euro budget in 2012. On Day Zero, FHF CEO Arne E. Karlsen outlined the funds priorities in collaboration with the industry itself.

Use of total marine raw materials as bi-products are among these priorities, according to Karlsen.

Genome sequenses are made available to industry for maximum utilization to acieve better breeding programs, escapee tracing, vaccines and disease prevention as well as improved feed and knowlege of external factor influences.

Unique value

According to Arne E. Karlsen we now have a unique R&D cooperation resulting in unique industry value. He emphasized the ongoing projects on finding suitable principles for using roe, milt, viscera and belly flaps as well as finding suitable processing principles for separation and extrac-

MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

tion of the selected bi-product fractions.

- The impact is a potential for radically increasing the profit margins for the pelagic processing industry and increasing the value of the current pelagic fish production by introducing extracted high-quality bi-product fractions to existing and new markets, the FHF-head concluded.

More bi-products

When talking about new and less utilized marine resources, Thor Sigfusson, founder and managing director of Iceland Ocean Cluster, said that 45.000 tons of the cod is discarded each year. According to Sigfusson it is possible to increase the value of "the EU cod" from 12 euros to 14-16 euros with better cut, treatment, cooling etc. Examples of bi-products from cod is: Marine-derived tissue regeneration product (Kerecis), products from cod liver oil products (LÝSI), hand- & foot creams, contain Omega3, suitable for diabetics (Kerecis) and natural fish stock for food processing (Northtaste).

Outlines uniqe cooperation and value: Arne E. Karlsen (above), CEO at FHF. Photo: Gorm K. Gaare

Thor Sigfusson (left), founder and managing director of Iceland Ocean Cluster

MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

THE FABULOUS FOUR: The Marine Innovation Seminar on Day Zero of the North Atlantic Seafood Forum was taken well care of by these gentlemen. Arne Røksund (left), secretary general in the Ministry of Fisheries and Coastal Affairs gave the opening address.

The meeting was chaired by Karl Almås (second lef), CEO at SINTEF Fishery and Aquaculture. Co-chair Doeke C. Faber (second right), chairman of the Dutch Fish Product Board, who also held the lunch speech with a look to the marine future. As seminar coach, Jostein Refsnes , chairman FHL MARING Forum, seconded the speeches and the agenda with both autority and gentleness.

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MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

Smart, green vessels for sustainability 6

John Roger Nesje (picture), CEO at Rolls Royce Marine, introduced the Day Zero audience to the project Green fishing vessels, a project initiated and run by Liegruppen with Rolls Royce Marine AS, Telenor Maritime Radio AS, NIVA, Det Norske Veritas and SINTEF Fishery & Acquaculture as partners.

The project overall goal is to advance fishery technology substantially forward by adapting to contemporary demands and building competitive edge within energy efficacy, emissions, green classification, smart communication systems and remote sensing of eocean environment parameters.

Nesje pointed out the reduction of fuel an emissions trough novel propulsion technology by the Hybrid Shaft Generator as goal no. one. The

second goal of the project is to create a more robust basis for decisions on the bridge, with a "smart box" to engage the best carrier at anye time and infomration processing from various sources. The third goal is to monitor ocean environment paramteters by the ferry box device and the fourth goal is to introduce a "green passport" as an environment standard with accompanied certificate.

John Roger Nesje

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MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

Revolutionizes net surveilance

Students and Havtek-founders Håvard Haraldsen (left) and Ole Andreas Lo received Innovation Award for the best invention.

Students at NTNU School of Entrepreneurship and founders of Havtek AS Sven Jørund Kolstø, Håvard Haraldsen and Ole Andreas Lo received the NASF2012 Innovation Award for a ground breaking system for automatic and continuous surveillance of the pen net.

The students cooperate with Salmar and MøreNot on the project.

With this system the fish farmer will always know the condition and status of the net.

In case of damage, immediate action can be taken to prevent escaping of salmon.

Wired net The electronic net with

conductive wires is the secret behind this award winning solution, developed by three young men not yet finished

with their universtity degrees.

The founders are just about to register the company Havtek AS, as well as a web home page. All efforts so far have

been prioritized on developing the technology. For this the young Havetek men were awarded for the best invention among the innovative cases

Awarded rugged tablet Innovation Award: The rugged PaceBLADE tablet, a device that is sea water resistant, operating in freezing cold conditions, capable of using the usual or specific designed business software, managing decisions and bouncing attacks of rugged weather and nature. MatureDevelopment co-develops solutions where rugged and office tablets meet the needs of industry on the hardware and software side.

presented at the international North Atlantic Seafood Forum.

MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

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Einar Wathne

The Marine Innovation Seminar adressed several important topics conserning new development in the sector. Arne Røksund , Secretary General, Ministyr of Fisheries and Coastal Affairs, opened the seminar with a brief total marine sector overview and visions.

Roger Richardesen SINTEF Fishery & Aquaculture defined the

initial seminar framework and agenda by giving an extensive overview over the total landscape of solution providers and biomarine actors interplaying with seafood. He took us into depth of the fast growing biomarine sector, now amounting to annual global value of well above 30 bill nok, out of which Norway accounts for approximatly 20 percent.

Torgeir Edvardsen shared with us EATIPS impressive visions and action plans to address Europes seafood needs through further developments of the aquaculture sector in the most cost effeicient

Setting the agenda Nils Hoem

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MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

Odd Magne Rødseth

by sector cross talk Ben North

and sustainable way. EATIP is working in close collaboration with EU political decision makers.

Ben North , CEO Pharmaq Ttd UK and Odd Magne Rødseth , CEO AquaGen convinced the audience the importance of state of the art vaccines and breeding regimes to manage the primary goal of any smart aquaculture: control the live biomass. This was shown both by empiric data and current operations. Odd Magne also addressed the intriguing and one of the most discussed issues with the audience: turning a carnivore (salmon) over to a vegetarian or providing the carnivore with the best possible feed by employing the best available technologies.

Arve Gravdal

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MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

Louwe de Boer

Sustainable, n

Louwe de Boer told a fascinating story about how the Ekofish Group were able to achieve price mark up for their North Sea fish products by addressing smart and sustainable fishing operations together with collaborative barnding effeorst with Marine Stewardship Council (MSC).

Einar Wathne, Deputy COO, EWOS Group, surprised us by telling that feeding fish is not just feeding: you address and customize feeding regimes with any life phase and health condition of the fish and the feeding regime is also significantly influencing the seafood consumer in terms of seafood nutritional content, structure, taste and consumer health.

Michael Ebeling, Professor, Johann Heinrich von Thünen-Institut entertained and convinced the audience by telling that provided you produced and marketed high value seaweed compounds together

MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

Michael Ebeling

with fresh fillet you could do profitable business although you had only a few square kilometers marine space available.

Arve Gravdal , COO, NIRI, presented an intriguing on land system solution for fish farming maximizing energy and biomass and compound exploitation and avoiding major side effects like escapees and diseases. He evoked quite high temperature dialogue off seminar.

Nils Hoem , Vice President Pharma, Aker Biomarine, presented the most advanced and sustainable new fisheries there is: in close collaboration with NGOs, scientists and management authorities they harvest krill and address markets from feed additives to human nutraceutica and pharma.

new fisheries

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Roger Richardsen

Torgeir Edvardsen

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MINUTES FROM THE NASF PRE-CONFERENCE •March 6 • 2012

Petter Dragesund, Pareto Securities and Jørgen J. Lund, NASF. Foto: OBM

All time high!

The organizers of the international seafood conference NASF in Oslo summing up: The attendance was all time high!

- More delegates than ever came to NASF 2012. In fact we had an all-time high attendance with some 560 top-level delegates from 32 countries and close to 300 companies attending the conference. This was 18 % above the 2011 delegate number, states the conference founder Jørgen J. Lund in an communication to the conference delegates.

Lund notes that the NASF event this year was in effect a 3-day event, starting March 6th with the well known Day Zero preconference BioMarine seminar, organized by the MareLife Association.

As the largest special session, the preconference Day Zero (nicknamed "Day-Z") attracted around 170 delegates to the crowded seminar room at Radisson Blu Scandinavia in Oslo, March 6th.

- We managed to get the key players from the solutions provider and the biomarine sector to set the agenda for marine innovation, says prof. Øystein Lie. It is the fourth year that he organizes this pre-seminar to the North Atlantic Seafood Forum.

Petter Dragesund , head of corporate finance at Pareto Securties, says to Oslo Busi-

Day Zero organizer, prof. Øystein Lie, MareLife and seminar coach Jostein Refsnes, chairman FHL MARING Forum. Photo: Gorm K. Gaare ness Memo that Pareto as a part-owner of the NASF will work to attract even more international seafood companies to the meeting in the years to come. The special session "Pareto Seafood Finance and Investor Seminar" presented 17 companies.

- For our customers this is a good opportunity to meet

the companies and talk to the managment face-to-face, says Dragesund.

At the pre-conference Day Zero 20 innovative cases from companies in the marine solution provider sector where presented - out of which four cases were awarded.