Unveiling The Secrets of Roulette: A Game-Changing Guide for Players
We are thrilled to announce the release of The Secrets of Roulette, the latest book by Harald Pia—renowned casino operator, strategist, and author of over 500 articles in the iGaming industry. This groundbreaking book challenges the notion that roulette is purely a game of chance and introduces a strategic approach that blends mathematics, psychology, and real-world casino insights.
Based on extensive research conducted in over 100 European casinos, The Secrets of Roulette uncovers the hidden patterns behind the wheel. Harald Pia’s expert analysis highlights how croupier behavior, wheel tendencies, and calculated betting techniques can give players a competitive edge. Unlike traditional books that focus solely on mathematical theories, this guide provides a holistic approach—teaching players how to read the game, make smarter bets, and develop the mental discipline necessary for long-term success.
Whether you're a novice looking to understand the fundamentals or an experienced player seeking to refine your strategy, this book offers valuable tools to enhance your gameplay.
Now available online and in select bookstores, The Secrets of Roulette is set to revolutionize the way players approach the game. Don’t leave your bets to chance—discover the strategies that can transform your roulette experience today!
For more information or to get your copy, visit www.roulette-win.com
Mastering Roulette: Strategy, Psychology, and Winning Techniques
Roulette has long been considered a game of pure chance, but Harald Pia’s latest book, The Secrets of Roulette, challenges this notion. Drawing from his vast experience as a casino operator and strategist, Pia presents a structured approach to the game, incorporating probability, psychology, and disciplined betting strategies. His research, tested in over 100 European casinos, provides players with valuable insights into mastering the wheel.
Understanding the Fundamentals
The first step to mastering roulette is recognizing common mistakes. Many players fall into the trap of believing that past results influence future spins, a fallacy known as the Gambler’s Fallacy. Pia debunks this myth and instead introduces key mathematical principles:
The Law of Equilibrium and Deviation – Over time, numbers and colors tend to balance out, but short-term deviations occur.
The Laws of Figures and Series – Recognizing patterns in sequences can provide insight into betting strategies.
The Infinity of Permanence – Every spin is independent, but long-term data can highlight trends.
Understanding these principles sets the foundation for an informed approach to betting.
The Role of the Croupier
One of the most controversial yet compelling aspects of Pia’s strategy is the emphasis on croupier behavior. Contrary to the belief that the game is entirely random, Pia argues that croupiers develop subtle habits over time, influencing where the ball lands. Factors such as the spin's force, the wheel’s condition, and even subconscious tendencies can create exploitable patterns.
Observing a croupier’s habits, noting repeated landing zones, and analyzing their spin techniques can give a player a strategic edge. Pia provides practical guidance on recognizing these patterns and adjusting bets accordingly.
Sector and Transverse Betting Techniques
Pia introduces a structured betting method that relies on sectors of the wheel rather than random wagers.
Sector Betting: Instead of betting on scattered numbers, players target sections of the wheel where patterns emerge.
Transversale Simple: This technique involves betting on rows or groups of numbers based on statistical likelihood rather than gut feeling.
By focusing on these calculated bets, players can shift their approach from gambling to strategic play.
The Psychological Edge
Success in roulette is not just about numbers—it’s about psychology. Pia distinguishes between casual gamblers and strategists, emphasizing disciplined decision-making. Understanding the psychology of both the player and the croupier can provide advantages.
Avoiding Emotional Betting: Players must resist the temptation to chase losses or bet impulsively.
Reading the Croupier: Recognizing behavioral cues can help predict certain tendencies.
Developing a Winning Mindset: Confidence, patience, and focus are key elements of Pia’s philosophy.
The Importance of Mental Training
Roulette requires mental endurance, and Pia dedicates an entire section to cognitive and physical preparation. He advocates for:
Memory Training: Enhancing recall of previous numbers to detect patterns.
Relaxation Techniques: Meditation and controlled breathing to maintain focus.
Nutrition and Stamina: Proper diet and hydration to sustain long gaming sessions.
A well-prepared mind is just as crucial as a well-planned strategy.
Avoiding Common Pitfalls
Many players rely on popular betting systems like the Martingale or D’Alembert, which focus purely on mathematical progression. Pia cautions against these rigid systems, as they fail to account for real-world variables such as table limits and human factors. Instead, he advocates for a flexible, observational approach that combines data analysis with psychological insights.
Additionally, he warns against the dangers of overconfidence and impulsive betting, stressing the importance of money management and discipline.
Bridging Theory and Practice
Perhaps the most valuable aspect of Pia’s work is its practical application. His strategies have been tested extensively in real casino environments, offering actionable techniques that can be used immediately. Whether a novice learning the fundamentals or an experienced player refining their game, Pia’s insights provide a roadmap for success.
The Secrets of Roulette transforms the game from a random gamble into a calculated battle of skill, psychology, and strategy. By understanding mathematical principles, observing croupiers, utilizing structured betting techniques, and maintaining mental sharpness, players can improve their odds and approach roulette with confidence.
Harald Pia’s research-backed approach challenges conventional wisdom and offers a fresh perspective on how to master the wheel. For anyone serious about roulette, this book is an essential read.
Renowned casino operator, strategist, and author, Harald Pia
Profile: Pierre Lindh: The Visionary Behind the World’s iGaming Community
News: KA Gaming and Slotegrator on slot mistakes to fix them
News: Finland’s New Gambling Regulation
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Sports News: Silverstone at Speed
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Sports News: UFC and iGaming: A Strategic Partnership
Sports News: Zak Brown on Steering a Legacy Brand into a New Era
Sports News: Between Innovation and Responsibility.
Amagistech: Elevating Cyber Security for the Agile Era
010 Interview: Next.io’s Co-Founder and Managing Director, Pierre Lindh.
Internet Vikings: Built on Trust: Most Reliable Host for iGaming & Sports Betting
070 Interview: Next.io’s Head of Media, Stuart Crowley.
044 Cover feature Innovation with Purpose: How KPMG Malta & Russell Mifsud are Transforming Business for the Greater Good
040 This month’s Top 10 CPOs in iGaming.
Pierre Lindh: The Visionary Behind the World’s iGaming Community
In an industry saturated with events, platforms, and content, very few manage to rise above the noise. Even fewer manage to create movements. But Pierre Lindh, Co-Founder and Managing Director of NEXT.io, has done exactly that — transforming a humble podcast into a global iGaming powerhouse, and in the process, reshaping how the industry comes together, learns, and grows.
What began as a content-led passion project has evolved, under Lindh’s cleareyed leadership, into what is now widely recognised as the world’s iGaming community — a curated ecosystem where operators, tech innovators, investors, regulators, and creatives don’t just attend… they connect, align, and shape the future.
At the heart of NEXT.io’s growth story is one thing: Pierre’s ability to think differently — and deliver consistently.
“The future of iGaming isn’t just about the technology or the product — it’s about creating a connected, meaningful community that can navigate change together. That’s what NEXT.io is all about.” — Pierre Lindh, Co-Founder and Managing Director, NEXT.io
From Content Creator to Community Builder
Before founding NEXT.io, Lindh was no stranger to iGaming. He understood the market’s appetite for transformation, but also its fatigue with transactional networking. With a background in digital marketing and a deep-rooted belief in quality content, he launched the iGaming NEXT podcast in 2019 — at a time when long-form, founder-led conversations were virtually non-existent in the space.
The podcast quickly became a touchstone for intelligent industry dialogue, earning the trust of senior stakeholders and forward-thinking professionals. But Pierre wasn’t content to stop there.
Realising that the industry was ready for a more authentic, experience-led format, he expanded the vision. What followed was the birth of iGaming NEXT
Malta, a premium summit that didn’t just repackage existing event models — it reimagined them.
From that moment forward, NEXT. io wasn’t just a brand — it became a community.
Leadership That Builds Trust
Pierre Lindh’s leadership style is best described as deliberate, human-centric, and strategic. He’s not the loudest voice in the room — he’s the one bringing the right people into it. Whether curating panels, engaging regulators, or mapping content to market needs, Lindh applies a high standard of editorial and commercial discipline.
This has become a hallmark of NEXT. io’s success: quality over quantity, substance over spin. It’s why the world’s top operators, tech providers, and policymakers not only attend — they return, sponsor, and speak.
“Leadership is about more than making decisions — it’s about listening, understanding, and bringing people together with a shared purpose. That’s what’s allowed NEXT.io to build a global community — one conversation at a time.”
— Pierre Lindh
NEXT.io under Lindh doesn’t just host events; it sets the tone for the industry’s most pressing conversations. From AI to ESG, regulation to retention, and convergence to capital — the platform continues to stay one step ahead, because the leadership behind it listens first, builds second.
A Global Vision, Rooted in Malta
While NEXT.io now operates in New York, Seoul, and beyond, its roots remain proudly in Malta, the beating heart of European iGaming. Pierre has been instrumental in putting Malta back on the global stage — not just as a licensing hub, but as a cultural and commercial meeting point for the entire sector.
Each year, the NEXT.io Malta summit grows in significance — not simply by attendance numbers, but in reputation. Under Pierre’s leadership, it has become the most curated B2B gathering in gaming, praised for its hospitality, relevance, and energy.
But Lindh has never been interested in scale for its own sake. “More is not always better,” he’s said. “Better is better. And that’s what we focus on — giving people an experience, not just a badge.”
Community Is the Future
Pierre’s long-term vision is clear: NEXT. io will remain the trusted nucleus of the iGaming world. It’s a platform that doesn’t just reflect what’s happening — it guides what’s next. With its year-round digital content, powerful in-person events, and an ecosystem built on trust, NEXT. io is redefining how industries scale with integrity.
As the iGaming world faces new waves of regulation, innovation, and convergence with fintech, media, and beyond, Pierre Lindh has positioned NEXT.io to lead the way — not through noise, but through clarity.
“NEXT.io is more than a platform — it’s a trusted space where leaders can explore opportunities, navigate regulatory landscapes, and prepare for the future of iGaming. We’re here to set the agenda, not just follow it.”
— Pierre Lindh
For the thousands of professionals who came together at this year’s summit, that clarity was felt in every keynote, every coffee chat, every handshake. Because at its core, NEXT.io isn’t about spectacle — it’s about people. And that is Pierre Lindh’s ultimate legacy: building the global iGaming community by design, not by accident.
Pierre Lindh: A Champion for ALS Awareness and Support
While Pierre Lindh’s professional legacy is deeply intertwined with the success of NEXT.io and his leadership in shaping the iGaming community, his impact extends far beyond business. Lindh is also a passionate advocate for ALS (Amyotrophic Lateral Sclerosis) awareness, using his platform to bring attention to this devastating disease and support those affected by it.
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord, leading to the loss of muscle control. It is a condition that has affected numerous families globally, and Lindh has been a vocal supporter of various initiatives aimed at increasing awareness, funding research, and providing assistance to those living with the disease. His efforts to integrate ALS support into his professional and personal life speak volumes about his character and commitment to making a meaningful impact in areas that matter.
Personal Commitment and Advocacy
Pierre’s connection to the ALS community began several years ago when someone close to him was diagnosed with the disease. This personal connection fueled his determination to raise awareness and help others who were facing similar challenges. While many leaders in the industry might keep their charitable efforts behind the scenes, Pierre has never been one to shy away from publicly supporting causes close to his heart.
“When someone you care about is affected by a disease like ALS, it changes your perspective on life and business. It reminds you that there’s so much more at stake than just the bottom line.”
— Pierre Lindh
Lindh’s dedication to ALS awareness is not just about fundraising — it’s about humanizing the cause, making it relatable, and engaging his network to be part of the solution. His role as a community
leader in the iGaming industry gives him a platform to amplify voices that are often unheard, and he has used that platform to raise awareness for ALS in a way that resonates across different sectors.
Fundraising and Partnerships
Under Pierre’s leadership, NEXT.io has partnered with several ALS charities and organizations to help fund research and improve the quality of life for those battling the disease. The collaboration has resulted in both financial contributions and strategic partnerships that ensure the fight against ALS continues to receive the support it desperately needs.
These efforts have included hosting charity events, such as charity auctions and fundraising dinners, at major industry gatherings like the iGaming NEXT Malta summit. The proceeds from these events go directly to ALS research and care facilities, enabling advancements in medical treatments and better support for families navigating the emotional and financial challenges that come with ALS.
In addition to organizing charity events, Pierre has also used his extensive professional network to build meaningful collaborations with other key players in the iGaming and technology sectors to support ALS-related causes. His ability to bring people together to champion important initiatives is a testament to his leadership style, one that blends business success with social responsibility
Raising Awareness Through Public Campaigns
Pierre’s support for ALS has also been integrated into his broader vision for NEXT. io as a platform for thought leadership. Recognizing the influence he has in the iGaming community, Pierre has made it a point to incorporate ALS awareness into the dialogue at every opportunity. Whether through social media campaigns, blog posts, or discussions at industry events, Pierre has worked to ensure that ALS isn’t just a footnote in charity drives but a significant cause that
receives the attention it deserves.
For Pierre, raising awareness is about normalizing the conversation around ALS — breaking down the stigma and silence surrounding the disease. His personal involvement in sharing his story has encouraged others to speak out and support ALS research.
“There’s power in community. If we can use the networks we’ve built to raise awareness for a cause like ALS, we’re not just helping a few individuals — we’re making a lasting impact that can change lives.”
— Pierre Lindh
Through his work, Pierre has inspired many in the iGaming community to support ALS-related causes, ensuring that the conversation continues long after the event ends.
A Legacy of Impact
Pierre Lindh’s advocacy for ALS is an extension of his broader belief in community, integrity, and progress. His work goes beyond the iGaming industry to touch lives in meaningful ways, reinforcing the idea that success isn’t measured solely by business achievements but by the ability to contribute to the greater good.
As the global iGaming community continues to grow, Pierre’s example of leadership that supports both business and charitable causes serves as a reminder that the industry can — and should — play an active role in supporting important social issues. Through his work with ALS, Pierre is not only advancing his vision for a connected iGaming world but also making sure that his legacy extends far beyond the world of gaming.
Players hate these slot mistakes — but KA Gaming and Slotegrator know how to fix them
Slot designers always want to push the envelope, but sometimes they push it in the wrong direction. Design mistakes can take all the fun out of a game, but slot developer KA Gaming and software provider and aggregator Slotegrator have some simple but insightful tips on creating slots that leave everybody happy.
Game studios are always looking for an edge.
They want something that makes their games stand out from the crowd. And you can hardly blame them. Online gambling is big business, and it feels like every day there’s a new studio trying to claim their piece of the pie.
But there can be a downside to all that innovation. In the pursuit of greatness,
mistakes can be made. A feature that seems brilliant in development can leave players feeling frustrated, confused, or even flat-out angry.
Luckily, slot developer KA Gaming and software developer and aggregator Slotegrator have teamed up to pinpoint some of the most common mistakes that game designers make (and which players absolutely hate).
Don’t make a big deal out of a small win
Players aren’t fooled by fake celebrations — €0.15 is not a big win, so don’t treat it like one.
There’s nothing more aggravating than hitting a measly win on a slot and then being bombarded with digital confetti
and endless sirens. The celebration should not last longer than the game round itself. Players aren’t falling for it, and they don’t feel compelled to join in the celebration. What they actually want is to get on with the next round for another chance to actually win big.
Instead, they should be short and skippable. Give players the option of blowing right past the celebration portion, which they’ll probably usually take. That way, they can get right back to playing without losing their rhythm.
Nothing should stand between a player and their bonus
Nobody plays slots to practice their patience.
Simplicity is the key to good UX. No matter the context, no matter the device, whether you’re signing up for an account, trying to get customer support, or, yes, playing a slot game, the user shouldn’t move through stage after stage to get where they want to go.
Everybody likes a bonus round, but almost nobody wants them to go on and on. Some developers add extra layers of complication with shifting game reels that rearrange themselves, making gameplay difficult to follow.
Some games feature missions or XP progression systems where multiple gaming sessions are required to unlock features or bonuses. These are designed to increase player longevity and build loyalty, which they’re definitely capable of. But they’re also very capable of driving players away. Most slot players are looking for quick, easy fun, not a transparent attempt to extend their gaming session.
So, in short, when it’s time for a bonus, give it to them. Don’t make players jump through hoops, and definitely don’t bury them in terms and conditions that they’ll never be able to satisfy.
Gameplay shouldn’t be a mystery
Players shouldn’t need to be a game designer to understand why they just lost €50.
This is similar to the complicated bonus rounds mentioned above. Complex game mechanics like cascading wins and avalanches certainly seem impressive; there’s a lot to look at as the game reels dance across the screen.
But they can also seem confusing, especially if players lose track of the payline they hit because the tiles are all moving. The result can also be that players don’t have a clear idea of what triggered the win, or the loss.
The iGaming industry is built on trust, and you can’t have trust without transparency. Players should be able to easily follow exactly what’s happening at all times. Games with mind-bending mechanics might seem impressive on paper, but to rehash an earlier mistake, making players watch a flurry of dancing game reels to find out they’ve just won €0.10 won’t endear them to your casino.
Keep it simple. The 3- or 5-reel layout has survived as long as it has for a very simple reason: it works perfectly well. Generations of players have enjoyed 3- or 5-reel slots, and generations to come will feel the same. Flashy new layouts might draw some players in, but the appeal will be much more narrow, limited only to aficionados
The whole house should know when there’s a big win
If small wins deserve small celebrations, big wins should blow the roof off.
The money is only half the fun of the win. The other half, just as important, is the thrill. The emotional experience of beating the odds is what keeps players coming back. Big wins don’t come along every day, which is part of what makes them so special. When they do, it’s a chance to rejoice.
This is no time for muted sound effects. Players who prefer to play silently have already turned off the sound on their phone, so turn up the volume on the celebratory sound effects and go for broke on the dazzling visuals. Everyone in the vicinity should know that something amazing just happened on the player’s phone — they’ll definitely want to share the good news. Bragging about a big win makes it even better.
Key takeaways
Now that we’ve outlined some of the biggest mistakes in modern slot design, let’s do a quick recap of what players love. When it comes to slot design, you can’t go wrong if you remember to prioritize:
Clear, simple gameplay Fair, transparent bonuses Celebrations proportionate to the win
As one of iGaming’s leading slot developers, KA Gaming has a wealth of experience to draw on when it comes to releasing titles that keep players coming back for more. Additionally, KA Gaming offers advanced management tools, from RTP customization to custom currencies and 24/7 live support. KA Gaming’s playerpleasing slots are available for integration through Slotegrator’s APIgrator game integration protocol.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators. The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems. The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting. Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
www.slotegrator.pro
Finland’s New Gambling Regulation: Strategic Entry into a Reforming Market
The Finnish gambling market has changed dramatically in recent years: In 2017 – the first year of the unified Veikkaus (the state-owned gambling operator) – the company’s gross gaming revenue (GGR) was nearly € 1,8 billion, with about 2.200 employees. By 2024, GGR dropped below € 960 million, and employee count fell to under 1.200. Veikkaus´ overall market share decreased from almost 90% to around 50%.
In digital channels, it holds less than 40%, and in online casino and sports betting, below 30%. Given these numbers, it’s not surprising that Finland will end its monopolistic system and open online casino and sports betting to competition in early 2027.
Despite Veikkaus´ dramatic decline, Finland remains an attractive gambling market. Finns are still among the world’s top 10 gamblers. With a population of 5.6 million, the market totals over € 1,8 billion in GGR and is expected to grow under the new legislation.
Legislative Process and Timeline
The legislation proposal is currently under parliamentary review. Parliament will evaluate the draft laws under guidance of various committees. The process is expected to take 3-5 months, placing approval around late June or after the legislators’ summer break in early autumn.
The new law is expected to come into force in Q1 2027, but the license application process for operators is set to begin on January 1, 2026. Securing a license requires meeting Finnish regulatory criteria, including strong customer care, a launchready platform, and well-documented operational plans.
By the end of 2025, operators should have identified core suppliers and infrastructure to avoid complications during the review.
From Monopoly to Competition
A key element of the legislation is the partial dissolution of Finland’s state gambling monopoly. The new model follows Denmark and Sweden, introducing licensing for online casino and betting,
while lotteries and physical casinos stay under monopoly control. Gambling tax is proposed at 22%, and operators will pay an annual supervision fee ranging from € 4.000 to € 434.000 based on GGR.
While larger international entities will likely manage the regulatory framework, smaller operators should prepare for the costs and administrative requirements. Some may opt not to apply for a license, as seen in other regulated European markets.
Nonetheless, Finland aims to attract a range of operators while maintaining public safeguards and state revenue objectives.
B2B Licenses Set for 2028
A year after market opens, B2B licensing is scheduled to take effect on January 1, 2028. It’s expected to feature a lighter approval process, enabling vendors and service providers to partner with multiple operators under a more flexible regulatory scheme.
The goal is to boost channelization by including providers in the licensing system, enhancing accountability and oversight throughout the supply chain.
Restrictions on Marketing
The new legislation will impose strict marketing and promotions rules. Affiliate marketing and welcome bonusescommon player acquisition tools - will be prohibited. Influencer marketing is also forbidden, and promotional benefits will be limited to existing customers.
While traditional marketing and sponsorships are acceptable, these restrictions reflect Finland’s strong commitment to responsible gambling and reducing problem gambling and aggressive advertising.
Focus on Customer Protection and Compliance
Operators must offer a full suite of
responsible gambling tools, including self-exclusion options and mandatory deposit limits. Such measures underscore Finland’s dedication to protecting consumers from gambling-related harms.
Another noteworthy provision is server location flexibility. While surveillance remains paramount, operators may place servers outside Finland, if remote oversight is feasible. This helps accommodate multinational or panEuropean operators relying on centralized infrastructure.
Conclusion: Strategic Entry Starts Now
Finland’s gambling reform constitutes a crucial shift in the national gaming landscape. With legislation possibly stretching into autumn 2025, operators should begin preparations promptly. Licensing alone could take several (6 to 9) months, and comprehensive strategical planning, operational protocols, platform infrastructure, and customer care are crucial in meeting standards and launching successfully.
The phased B2B licensing introduction in 2028 will require a degree of foresight and flexibility among suppliers and operators. For those applying, engaging legal counsel with expertise in Finnish regulations is instrumental in finding the way in this fast-changing field and securing a successful position in one of Europe’s most promising gambling markets.
Nordic Legal has deep knowledge of Finnish legislation, extensive experience from other jurisdictions, and strong industry understanding, making it wellpositioned to support operators and B2B suppliers entering the Finnish market. It offers comprehensive guidance on compliance and licensing, as well as strategic challenges, with a proactive approach that helps identify regulatory changes early, keeping clients ahead of industry developments.
www.nordiclegal.com
Silverstone at Speed
How the British Grand Prix is Accelerating the Growth of Sports Betting in F1
Once considered untouchable territory, Formula 1 is now embracing sports betting with calculated precision. And nowhere is this shift more palpable than at Silverstone, where the British Grand Prix isn’t just a race—it’s a proving ground for the convergence of motorsport, data, and next-gen wagering.
From Purism to Progression: Betting Takes the Fast Lane
Historically, Formula 1 kept sports betting at arm’s length. Concerns around integrity, brand alignment, and audience perception made the sport cautious. But that changed in 2018 when F1 struck a landmark global data rights deal with Interregional Sports Group (ISG) and Sportradar. This opened the door to regulated betting partnerships and, crucially, live race data for betting markets. Since then, the sport has gone from analogue to algorithmic. And in 2025, with Silverstone expected to draw a record 450,000+ fans across the weekend, sports betting is no longer a sideshow—it’s an emerging commercial pillar.
“Motorsport betting is moving from niche to mainstream, and Silverstone is where the spotlight sharpens.”
— Alex Haig, Director, Racing Products, Sportradar
Silverstone: The F1 Fan Data Goldmine Silverstone isn’t just one of F1’s fastest tracks—it’s also one of its most data-rich environments. With its sweeping corners, long straights, and unpredictable British weather, the track provides a unique testbed for real-time betting models. In-play betting on F1 has traditionally lagged behind football and tennis due to complexity. But innovations in telemetry, trackside sensors, and ultra-low latency feeds are changing that. Today’s bookmakers can offer granular markets during the race, including:
Head-to-head driver duels
astest sector times
Safety car deployment
Pit stop strategies
Top 6/Top 10 finishes
With Silverstone’s variable conditions and historic rate of safety car appearances (28% over the past 10 years), the event provides ample volatility—fuel for odds-makers and entertainment for punters.
The Tech Driving the Betting Grid
Sportradar remains F1’s official betting data partner, delivering over 70 unique live data points per second during races. Through its [Betradar] platform, betting operators access real-time feeds that power pre-race and in-race markets across more than 30 jurisdictions.
News - Sports
In parallel, companies like Genius Sports and Stats Perform are also pushing innovation in fan engagement and predictive analytics—especially relevant for iGaming operators integrating F1 content into multi-sport experiences. Several sportsbooks are already leaning into this:
Bet365 and Sky Bet feature race-day boosts tied to British drivers, notably Lando Norris and George Russell.
Stake.com, a crypto-focused bookmaker, actively promotes F1 odds across influencer channels.
Flutter Entertainment (Paddy Power, Betfair) has integrated F1 into its proprietary exchange platforms, giving users more control over dynamic odds.
UK Market: A Natural Fit
The UK’s mature and regulated gambling landscape makes Silverstone a litmus test for betting integration. With approximately 35% of UK sports bettors expressing interest in F1 wagering (YouGov, 2024), the opportunity is shifting from theoretical to tactical.
Key stats: UK bettors wagered an estimated £50 million on F1 during the 2024 season—up 27% YoY.
The British Grand Prix accounts for the highest F1 betting volume on UK platforms, followed by Monaco and Monza.
Mobile-first platforms dominate, with 76% of F1 bets in the UK placed via mobile apps.
Fan Engagement 2.0: Betting Meets Content
The rise of betting in F1 is also tied to changing media habits. Fans are no longer content with watching; they want to predict, participate, and profit. Betting operators and affiliate platforms are leaning into this shift by integrating racing insights, fantasy leagues, and live odds overlays.
For example: GridRival, a motorsport fantasy platform, is rolling out betting integrations to bridge casual fans with real money play.
LiveScore Bet offers real-time stats and race visualisation alongside betting lines— transforming the app into a second-screen experience.
The British Grand Prix is the most watched F1 race in the UK, making it a logical point of entry for new bettors and a prime marketing window for operators.
Integrity and Regulation: Cautious Acceleration
Despite the commercial momentum, the F1 ecosystem remains cautious about overexposure. The FIA maintains strict advertising guidelines, and F1’s commercial rights holders require vetting of all bettingrelated sponsorships. That said, the precedent has been set: Playtech is an official betting content partner, building F1-themed RNG casino games.
Stake.com sponsors Alfa Romeo (now Sauber), while other teams are exploring regional betting tie-ups under white-label agreements.
UK regulators also keep a watchful eye. The Gambling Commission’s updated guidelines on advertising, affordability checks, and player protection mean operators must tread carefully—especially during high-profile events like Silverstone.
The Path Ahead: From Markets to Metaverse?
Looking ahead, the trajectory points toward even deeper integration. Here’s where experts believe the industry is heading:
Micro-betting: With tech reducing latency, wagers on single laps or overtakes will become more viable.
AI-driven personalisation: Odds tailored to user behavior, geo-location, or even driver allegiance.
Betting gamification: Combining betting, loyalty rewards, and gamified dashboards for deeper retention.
VR/AR racing: Metaverse-like experiences where fans can bet on virtual simulations or esports races.
F1 is also expected to license more regional betting data rights, opening
doors for operators in Asia, Africa, and LATAM—markets where betting and motorsport are both on the rise.
Silverstone as a Strategic Signal
Silverstone is more than just a historic racetrack—it’s now a real-world case study in how sports betting can be responsibly and innovatively embedded into motorsport. For sportsbooks, data vendors, and affiliate networks, it’s a moment to prove value. For fans, it’s a richer, more interactive race weekend. And for Formula 1, it’s another indication that the sport is ready to unlock new monetisation models—without compromising its integrity.
Betting Is No Longer on the Sidelines
The 2025 British Grand Prix at Silverstone will be a headline event not only for its on-track drama, but also for how it shapes the future of racing and real-time wagering. As data becomes currency and fan interaction becomes the differentiator, Silverstone is where the rubber meets the digital road.
For stakeholders across iGaming, betting tech, and motorsport media, this is no longer a warm-up lap—this is full throttle.
McLaren’s Momentum: Zak Brown on Steering a Legacy Brand into a New Era of Performance
As the roar of Formula 1 engines prepares to thunder through Silverstone, few teams arrive with as much optimism—or as much to prove—as McLaren Racing. At the heart of its resurgence is a CEO who thinks more like a tech entrepreneur than a traditional team principal. Zak Brown is not just chasing podiums; he’s engineering a complete turnaround, with one eye on innovation and the other on legacy.
From Marketing Mastermind to Motorsport Mogul
When Zak Brown took the reins at McLaren Racing in 2018, the team was at a crossroads. Years of underperformance had cast a shadow over one of F1’s most iconic names. But Brown—a former racer
turned marketing powerhouse—saw untapped potential, both commercially and competitively. With his roots in founding Just Marketing International (JMI), the world’s largest motorsport marketing agency, Brown brought a commercial acumen that the sport hadn’t seen before.
Today, McLaren is more than a racing team—it’s a brand undergoing a digital and structural renaissance. Under Brown’s leadership, McLaren has restructured operations, attracted top-tier sponsors, invested in cutting-edge infrastructure, and delivered its strongest results in over a decade.
“We’re not just trying to win races—we’re building a sustainable performance machine.” — Zak Brown
Image: Zak Brown
Image: Zak Brown
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The British Grand Prix: More Than Just a Race
Silverstone is not merely another circuit on the calendar; it’s home turf for McLaren. The team, headquartered just 20 miles from the track, has always held the British Grand Prix in special regard. This year’s event is particularly symbolic—coming off the back of a strong 2024 campaign, it offers McLaren a chance to showcase the results of years of investment and transformation.
It’s also a high-stakes moment. With global brands, investors, and tech innovators paying closer attention to Formula 1 than ever before, the British GP has become a stage where strategy meets spectacle—and McLaren, as both heritage brand and tech-forward outfit, is centre stage.
Engineering a Comeback—By Design
McLaren’s recent return to form isn’t accidental. It’s the outcome of a multiyear strategy that saw Brown orchestrate a financial and technological overhaul. When he joined, McLaren was operating at a loss, lacked a competitive car, and was weathering the aftershocks of Honda’s underwhelming engine partnership.
Fast-forward to 2025, and the picture is very different. McLaren completed a sale and leaseback of its iconic headquarters, freeing up critical capital. The team secured a £150 million loan during the pandemic, providing stability while rivals downsized. A new wind tunnel and simulator, opened in 2023, have elevated McLaren’s R&D capability to elite levels. Key hires—including Technical Director Peter Prodromou and Red Bull alumnus Rob Marshall—have bolstered engineering and design.
But perhaps most importantly, McLaren has built a culture that merges old-school racing grit with startup-like agility.
“We’ve embraced data, AI, and sustainability not as buzzwords, but as competitive tools,” Brown explains.
Talent Pipeline: Norris and Piastri as a Strategic Duo
While infrastructure is one pillar of Brown’s strategy, talent is another. In Lando Norris and Oscar Piastri, McLaren arguably boasts the most exciting young driver pairing in the sport. Norris, now a consistent podium contender, has matured into a leader within the team, while Piastri’s calm precision has impressed both fans and analysts.
Their presence has commercial value, too. Norris, with his massive digital following, has become a marketing goldmine, driving McLaren’s youth-centric brand positioning. In a sport increasingly shaped by Gen Z engagement, McLaren is one of the few legacy brands that has fully tapped into next-gen fandom.
Partnerships That Power Performance
Under Brown, McLaren has attracted global partners that reflect its hybrid identity—equal parts performance and innovation. The likes of Google, OKX, and Dell Technologies are not just brand placements on a livery; they’re part of integrated technology partnerships.
For instance, McLaren’s collaboration with Google sees Android systems support real-time data analytics, while OKX brings Web3 and blockchain engagement to the fore. These are not sponsorships—they’re strategic alliances aligned with Formula 1’s evolving digital ecosystem.
Sustainability on the Fast Track
McLaren also stands out for its commitment to sustainability. The team aims to reach net-zero by 2040 and is already testing recycled carbon fiber and other eco-materials. Brown has called for flexibility in F1’s cost cap regulations to accommodate green innovation, noting that environmental performance should be an enabler—not a constraint—for highperformance teams.
“We all race to win, but we also have a responsibility to lead by example.
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Motorsport can be a testbed for sustainable technologies,” says Brown.
The Commercialization of Motorsport
What separates Brown from many of his predecessors is his commercial lens. Formula 1 is no longer just a sport—it’s an entertainment property, a data-driven marketing platform, and a high-tech R&D lab. Brown understands this better than most, which is why McLaren has also expanded into IndyCar and is preparing for an entry into the World Endurance Championship (WEC).
These moves aren’t scattershot; they’re part of a broader brand extension strategy, aligning McLaren with markets beyond F1 while deepening its value proposition to sponsors.
Why Silverstone Matters Now More Than Ever
As McLaren arrives at Silverstone for the British Grand Prix, the stakes are both emotional and strategic. Winning at home would validate the years of behind-thescenes work and cement McLaren’s return
to the top tier of global motorsport. More than that, it would reinforce McLaren’s commercial strength heading into new partnership cycles and sponsorship deals.
For Brown, the race represents a checkpoint, not a finish line.
“We’re proud of how far we’ve come—but we’re even more excited about where we’re going.”
Lessons in Leadership and Vision
Zak Brown has done what few thought possible: he’s revitalized a brand deeply rooted in motorsport tradition by infusing it with fresh thinking, digital transformation, and commercial savvy. His approach is a blueprint not just for Formula 1 teams— but for any legacy organisation looking to pivot into the future without losing its soul.
As the engines fire up at Silverstone, McLaren is no longer a team trying to recover its past. It’s a team creating its future—and setting a pace the rest of the grid may soon struggle to match.
Image: Zak Brown
Sportsbetting Navigating the Innovation and
Sports betting has entered a new era, and the UFC (Ultimate Fighting Championship), one of the most dynamic global sports brands, has emerged as a focal point for this growth. With a growing fanbase and a constant stream of new betting opportunities, UFC and sports betting now stand as powerful partners. But with this power comes a need for reflection: as sports betting continues its upward trajectory, are we truly doing enough to balance innovation with responsibility? This report dives deep into the facts and challenges, pushing the industry to think critically about its future.
The Skyrocketing Growth of Sports Betting in UFC: Opportunity or Risk?
It’s undeniable—UFC’s global presence has turned it into a prime candidate for sports betting. The UFC’s electrifying matches, fan engagement, and digital-first strategies have all contributed to the rapid growth of betting markets. However, the real question is: at what cost?
Growth Trajectory:
The sports betting market is projected to surpass $160 billion by 2026, with UFC playing an increasingly central role.
In-play betting and prop bets are driving higher volumes, but the increasing complexity of these betting markets begs
Sportsbetting & UFC: the Line Between and Responsibility
the question: Is it too easy for bettors to get lost in the hype, without fully understanding the risks?
Fanbase Dynamics:
UFC’s fanbase is young, diverse, and highly engaged, but it’s also vulnerable. Are these fans being educated enough about the consequences of betting, or are operators capitalizing on their enthusiasm without sufficient safeguards in place?
Responsible Gaming: The Unseen Factor in the Betting Boom
As the numbers rise, so does the responsibility to ensure that sports betting remains a positive, sustainable form of entertainment. But while many in the industry tout responsible gaming as a priority, are we truly addressing the issue in a meaningful way?
Responsible Gaming Practices: Are They Just a Checkbox?
Education and Awareness:
How many sports betting promotions actually include responsible gaming messages prominently? Are operators just ticking boxes, or are they genuinely invested in educating their audience?
Consider this: A fan may wager impulsively on a UFC fight without understanding how betting affects their financial and
emotional health. What responsibility do operators have in guiding these decisions?
Self-Limitation Tools:
Betting platforms offer tools like selfexclusion and deposit limits, but are these tools integrated deeply into the experience, or are they buried in the fine print?
More importantly, when bettors face the inevitable losses, how easy is it for them to access these tools? The answer isn’t as clear-cut as it should be.
Data Monitoring:
Is the industry truly leveraging data to identify potential problem gamblers before they spiral out of control?
A behavioral trend in UFC betting could be spotted long before it becomes a crisis—if operators truly prioritize this. But how often do we see data-driven interventions outside of regulatory checkboxes?
UFC Sports Betting: Innovation or Ethical Dilemma?
For every innovative betting feature introduced—like live in-fight betting or fighter performance markets—there’s an ethical question: Are we pushing the boundaries of what’s responsible? When do we stop innovating and start considering the unintended consequences?
Gamification and Engagement: Gamification techniques—leaderboards, achievement badges, and bonuses—are now standard in UFC betting. But when does gamification cross the line from enhancing engagement to promoting addiction?
Research shows that the more engaging a betting interface, the more likely it is to encourage higher levels of impulsive betting. As UFC continues to innovate, operators must pause and ask themselves: At what point do we take too much from the fan experience?
Market Complexity:
With UFC betting markets becoming more granular (e.g., betting on specific strikes, takedowns, or even facial injuries), the potential for confusion grows.
A sports fan might place a bet based on “the next fighter to land a takedown” or similar highly specific markets. But do they really understand what they’re betting on, or are they swept up in the excitement? Is complexity introducing more risk than reward?
Transparency and Trust: Transparency in odds and results is often touted, but how much transparency are
operators offering when it comes to the long-term impact of constant betting on the same event, over and over?
Are bettors aware of how much they’re truly wagering? Are they informed of the risks involved, or are they merely enticed by promotions designed to maximize engagement without sufficient forewarning?
A Future Outlook: Betting on the Right Balance
Looking ahead, the trajectory of UFC and sports betting seems unstoppable. But the question remains: can we balance
growth with responsibility? With each technological advance, the ability to manage responsible gaming becomes more complex, not simpler. The opportunities are vast, but so too are the risks of ignoring these crucial questions.
Regulation and Self-Regulation:
Will the industry continue to wait for governments to impose regulation, or will operators take the lead in shaping the future of responsible gaming?
More and more, the public is asking: Is the industry truly acting in the best interest of bettors? Or are stakeholders more focused on short-term profits at the expense of long-term sustainability
Technology’s Role:
The rise of AI and predictive analytics offers a potential solution, helping operators to detect signs of problematic behavior. However, the ethical implications of using AI for such purposes remain largely unexamined.
Are we ready to use these technologies in a way that genuinely protects the bettor, or are we using them merely to maximize profit margins?
Responsible
Gaming or Profit Maximization?
Sports betting in UFC is not just a passing trend—it’s a central part of the future of sports entertainment. But with this transformation comes a responsibility that cannot be ignored. As we continue to innovate and create new betting opportunities, the fundamental question remains: Are we fostering a betting environment that truly cares for its users, or are we too wrapped up in the profit potential to see the risks clearly?
UFC and sports betting operators must stop and critically examine their role in the ecosystem. Innovation is not the only goal—sustainability and responsibility are paramount. The industry has the tools to manage both, but only if it chooses to use them wisely.
UFC and iGaming: A Strategic Partnership Set to Transform the Betting Landscape
As UFC’s global dominance in combat sports continues to soar, its integration into the iGaming ecosystem is set to unlock massive opportunities for operators and bettors alike. This partnership, officially going live in June, brings together two powerhouse industries—sports and online gaming— promising to redefine the future of sports betting. With UFC’s unprecedented growth, its massive fanbase, and the explosive rise of online gambling, this collaboration is one to watch.
UFC: A Global Powerhouse in Sports and Entertainment
UFC has long surpassed its roots as a niche combat sport, evolving into a multibillion-dollar global entertainment brand. With its thrilling fights, star fighters, and a constantly expanding global reach, UFC’s audience has become a highly lucrative demographic for sports betting. In fact, UFC’s events regularly attract millions of
fans worldwide, whether through televised pay-per-view events or live-streaming platforms. This global engagement offers iGaming operators an ideal target audience—tech-savvy, passionate about sports, and eager to place bets.
For UFC, the integration into iGaming is more than just a revenue stream; it’s a move to further enhance its brand and fan engagement. By partnering with online gaming platforms, UFC is opening up an entirely new dimension for fans to interact with the sport, through live betting, interactive features, and more.
The Power of Live Betting and In-Play Markets
One of the major selling points of UFC’s foray into iGaming is the dynamic and real-time betting opportunities that the sport offers. Unlike traditional team sports, UFC’s high-intensity, unpredictable nature creates a wealth of opportunities
for in-play betting. Bettors can wager on everything from the outcome of a round to specific metrics such as takedowns, strikes, and submission attempts.
For operators, this is a golden opportunity to engage users in real-time, keeping them invested throughout the duration of a fight. UFC’s fast-paced action makes it an ideal sport for live betting, where every second counts and every outcome can change in an instant. Operators will be able to offer markets based on fighter performance, fight duration, and even specific betting odds that evolve as the action unfolds.
Cross-Promotion: Maximizing Brand Synergy
One of the standout features of the UFC-iGaming partnership is the crosspromotional potential between both industries. UFC’s massive global audience and iGaming’s ever-growing market offer unparalleled opportunities for operators to reach a broader customer base. Exclusive promotions tied to UFC events, such as betting bonuses and special contests, will serve to not only boost engagement but also strengthen brand loyalty.
Additionally, UFC’s social media presence, with millions of followers across platforms, presents a prime avenue for iGaming platforms to connect with potential bettors. Operators can leverage UFC’s already-established fanbase by promoting special betting offers directly to fans, creating seamless integration between the sport and online gaming.
Market Diversification: Expanding Betting Options
As the UFC-iGaming collaboration goes live, the variety of betting options available will significantly expand. While traditional markets, such as match winners or total rounds, will be available, more granular markets are expected to emerge. These could include betting on individual rounds, number of successful submissions, or even betting on fighter statistics like significant strikes or knockdowns. This expansion of betting options gives bettors a more interactive experience and offers a deeper level of engagement with the sport. The availability of niche markets ensures that both casual fans and hardcore betting enthusiasts will find opportunities to place bets that match their level of interest and expertise.
Regulatory Landscape: A Key Challenge
While the potential is vast, the regulatory landscape for iGaming and sports betting remains complex, especially when it comes to international markets. UFC’s global audience spans numerous jurisdictions with varying legal frameworks for sports betting, which presents challenges for operators in terms of compliance.
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Operators must ensure they navigate the legal intricacies of each region, particularly in emerging markets where sports betting laws are still developing. As more countries legalize sports betting, UFC’s partnership with iGaming platforms will need to adapt, ensuring that it aligns with local regulations while maintaining a seamless user experience.
Responsible Gaming: A Critical Focus
As the iGaming and UFC partnership grows, responsible gaming will remain at the forefront of industry discussions. While UFC’s entertainment value and intense fan engagement drive high levels of excitement, operators must continue to promote responsible gambling practices. Features such as self-exclusion, deposit limits, and transparent messaging about risks must be integrated into the betting experience.
UFC’s partnership with iGaming platforms must go beyond just offering betting markets—it should focus on educating fans about responsible gaming and ensuring that all promotional activities are conducted ethically.
Looking Ahead: A New Era for Sports Betting
With UFC’s official launch into iGaming set for June, this strategic partnership represents a new era of sports betting. For operators, this collaboration provides a unique opportunity to tap into UFC’s passionate fanbase while offering exciting, innovative betting options. As the industry continues to evolve, UFC’s role in the iGaming sector will only grow stronger, with the potential to shape the future of how fans engage with sports and betting.
This partnership is a clear indication that the lines between sports, entertainment, and gambling are continuing to blur, ushering in an era of convergence where technology, fan engagement, and regulatory compliance will all play pivotal roles in shaping the iGaming landscape. With UFC leading the charge, the future of sports betting looks more exciting than ever.
Top 10 Chief Product Officers in iGaming
In the ultra-competitive, fast-evolving world of iGaming, product is king. And at the heart of product innovation sit the Chief Product Officers, the visionaries shaping what we play, how we play, and how long we stay engaged.
2025 is already proving to be a landmark year for product innovation, with leading CPOs driving seismic shifts in player experience, gamification, AI, and personalised content. From bold inhouse game studios to groundbreaking gamification platforms, these are the ten product leaders who are redefining the boundaries of iGaming.
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Corey Gottlieb (DraftKings)
Few product leaders have made as much impact in the past 24 months as Corey Gottlieb. Under his leadership, DraftKings has evolved from sportsbook giant to entertainment platform. Its inhouse casino studio now offers 110+ exclusive titles, driving over half of all casino wagers.
Mirroring the contentfirst model of platforms like Netflix, Gottlieb has introduced dynamic carousels, personalisation engines, and live content. With plans to fully own in-game and live content production by 2025, DraftKings under Gottlieb is shaping the future of integrated, vertically owned product ecosystems.
Jason Bradbury (Playbook Fusion)
Jason Bradbury stepped into the spotlight in mid-2024 to lead Playbook Fusion’s next phase. With experience from Entain, Light & Wonder, and Inspired, Bradbury is boldly blending sportsbook betting with video gamestyle persistence and reward mechanics aimed squarely at Gen Z players.
This move signals a broader industry trend: the blurring of boundaries between betting, gaming, and interactive entertainment. As younger, gaming-native audiences enter the market, Bradbury’s pioneering work may well serve as the blueprint for the next generation of iGaming products.
Nick Cockerill (Betfred(
Betfred’s appointment of Nick Cockerill in late 2024 is part of its strategy to become a tech-driven betting leader. Renowned for creating the award-winning ‘Instant Highlights’ feature at Flutter, a tool that revolutionised realtime betting engagement, Cockerill brings a product-first mentality to one of the UK’s most established brands.
By prioritising mobile-first experiences and real-time personalisation, Cockerill is helping Betfred modernise its offering and appeal to a new generation of bettors while maintaining its core player base.
Dirk Camilleri (iGP)
iGP’s strategic appointment of Dirk Camilleri in early 2024 reflects its ambition to become one of the industry’s most operator-centric B2B platforms. Camilleri, drawing from senior roles at Pariplay and Betsson, is driving modular, data-driven product innovation, giving operators greater flexibility in building their own tailored player experiences.
As consolidation continues across platform providers, iGP’s operator-first approach under Camilleri stands out in a crowded field.
ten
Todd Haushalter (Evolution)
Todd Haushalter remains the undisputed pioneer of live casino gaming. With blockbuster titles such as Lightning Blackjack, Crazy Time, and Crazy Coin Flip under his belt, Haushalter continues to reinvent the live dealer format into something closer to live game shows than traditional casino tables.
Evolution’s ability to turn simple games into electrifying global experiences remains unmatched, a testament to Haushalter’s relentless product vision.
top ten ctos
Uri Poliavich (Soft2Bet)
While officially Soft2Bet’s CEO, Uri Poliavich remains deeply immersed in the product world. His MEGA gamification platform, which scooped Product Launch of the Year at the 2025 Global Gaming Awards EMEA, has set new benchmarks for loyalty, missions, and tournaments across regulated markets.
Pushing gamification beyond simple leaderboards, Poliavich is demonstrating how engagement mechanics can dramatically extend player lifetimes and build brand stickiness in an increasingly crowded landscape.
Ivan Montik (SOFTSWISS)
A driving force behind SOFTSWISS’s rise to become the largest aggregation platform globally, Ivan Montik continues to set the pace for scalable, flexible product design. With a portfolio now exceeding 27,800 game titles and expanding into new verticals like lottery and horse racing, Montik’s product vision reflects the growing demand for one-stop, fully customisable solutions.
His recent recognition as Europe’s iGaming CEO of the Year underscores his dual strength as both business leader and product innovator.
(BigBrain)
Nik Bonaddio may have left FanDuel, but his impact remains visible in the sophistication of its datapowered product stack. By integrating his startup, numberFire, into FanDuel’s analytics backbone, Bonaddio helped pioneer hyperpersonalised betting interfaces that continue to shape the US market.
Now at the helm of BigBrain, a mobile-first trivia and realtime competition platform, Bonaddio is once again fusing competitive gaming and micro-wagering into new social formats for digital audiences.
Nik Bonaddio
Chris Scicluna (HPYHR)
Chris Scicluna’s career has been built at the cutting edge of gamification-first brands like Mr Green and Casumo. Now leading product strategy at HPYHR, Scicluna is shaping the emerging intersection of streaming, wagering, and realtime social interaction.
With viewers able to bet alongside streamers in real-time, Livespins under Scicluna’s guidance is pioneering a new ‘social betting’ model that could dramatically reshape how audiences engage with betting content in the years ahead.
The Future Is Product-First
Yeşim “Yanina” Kaplya (NuxGame)
Although officially Chief Marketing Officer, Yanina Kaplya’s product leadership at NuxGame is increasingly clear. She is driving AIpowered personalisation tools, sophisticated gamified loyalty systems, and advanced risk management features, ensuring NuxGame’s platform remains one of the most agile and adaptive on the market.
As operators face an ever more fragmented global landscape, flexible platforms like NuxGame, with productfirst leadership, are becoming indispensable.
top ten ctos
In 2025, iGaming success hinges more than ever on product innovation. Personalisation, gamification, proprietary content, real-time experiences, and seamless UX are no longer ‘nice-to-haves’, they are business-critical.
The CPOs on this list aren’t merely optimising features; they are building entirely new forms of entertainment where wagering sits at the intersection of gaming, streaming, and community.
For those watching the evolution of iGaming, one thing is clear: the future belongs to the product visionaries.
Transforming Businesses for the Greater Good: KPMG Malta’s Approach to Innovation and Sustainability
KPMG Malta is a forward-thinking, global professional services firm that has consistently embraced technological advancements while prioritising sustainability. As part of the KPMG network, one of the world’s leading providers of audit, tax, and advisory services KPMG Malta is committed to delivering innovative solutions to its clients while maintaining the highest standards of integrity and professionalism. The firm has built a strong reputation for its deep industry knowledge, its expertise in navigating complex regulatory landscapes, and its focus on delivering value through both strategic guidance and cutting-edge technologies.
Central to KPMG Malta’s success is its approach to innovation, employee development, and responsible business practices. By embedding technological transformation at the core of its operations, KPMG Malta continually enhances its client offerings, fosters an inclusive culture, and drives sustainability across all aspects of its business. Whether through adopting AI solutions, advancing digital transformation strategies, or championing environmental, social, and governance (ESG) practices, KPMG Malta is positioning itself as a leader in a rapidly evolving business landscape.
At the forefront of KPMG Malta’s future are its diverse teams, each playing a crucial role in shaping the firm’s direction. From pioneering digital solutions and AI-driven innovation to spearheading efforts in sustainability and employee development, these teams ensure the firm remains competitive, agile, and aligned with global trends.
A Comprehensive Approach to Technological Innovation in Gaming
KPMG Malta’s approach to innovation is deeply intertwined with its ability to leverage emerging technologies to tackle complex business challenges. Russell Mifsud, Director and Head of Gaming Europe at KPMG plays a pivotal role in driving the firm’s strategic initiatives in the gaming sector. With over 15 years of experience in the industry, ranging from affiliate operations to executive advisory— Russell brings an economist’s insight and deep sectoral awareness to KPMG’s gaming-focused service lines.
Working across audit, tax, and advisory functions, Russell focuses on M&A strategy, digital transformation, ESG, risk, and compliance. He also represents Malta within KPMG’s global gaming network, coordinating insights and strategic guidance across over 180 professionals
Russell Mifsud
KPMG Gaming eSummitRussell Mifsud
worldwide. Malta serves as a Global Gaming Hub, supporting emerging markets such as Brazil in developing regulatory frameworks for online gaming.
What sets KPMG Malta apart is not merely its technical expertise, but its strong community integration. Through exclusive summit events, stakeholder roundtables, and close collaboration with regulators and industry leaders, the firm maintains a real-time understanding of gaming trends. Russell’s team curates CFO dinners, supports initiatives such as Global Gaming Women, and actively fosters relationships that shape strategic growth and policy.
KPMG Malta has also taken a pioneering stance on ESG, with Russell and his team helping lead the creation of the world’s first ESG code for the gaming industry.
“The most effective ESG strategies are CEO-backed,” Russell explains. “They go beyond box-ticking and align sustainability with long-term value creation.”
These initiatives have positioned KPMG Malta as a trusted partner for responsible innovation. Whether advising gaming firms on developing robust ESG strategies or using AI for responsible gaming interventions, the firm prioritises creating operational resilience with social impact.
From an M&A perspective, Russell observes a rising stakeholder demand for ESG transparency and measurable outcomes. “Governance issues and market exposure are affecting company valuations. Responsible gaming isn’t just a PR point—it’s becoming a due diligence requirement,” he adds.
He also notes the convergence of sectors—media, esports, entertainment, and gambling—driven by consumer expectations and regulatory changes.
“Expect to see more immersive innovations,” he says. “Think augmented reality betting at a stadium via headset, or tokenisation in the metaverse. These aren’t future fantasies—they’re fast becoming reality.”
Despite the pace of change, Russell underscores one core principle: balance. “Innovation must be harmonised with compliance and player protection. Malta’s ecosystem gives us a unique advantage, but we must continue evolving. This is about profitable sustainability and telling a better story for our industry.”
National Property ConferenceRachel Decelis
AI: Shaping the Future of the Gaming Industry
Artificial intelligence (AI) is among the most transformative technologies of the 21st century, and its impact on the gaming industry is significant. At KPMG Malta, the AI function is led by Keith Cortis, AI Lead, and Curt Gauci, Partner in Digital Solutions. Together, they lead a dynamic team integrating AI across advisory, strategic transformation, and digital development functions.
Keith and Curt emphasise that AI does not exist in isolation—it thrives within digital transformation. “AI is a tool in the digital solutions toolbox,” Curt explains. For the gaming industry—already digitalfirst and data-rich—this integration enables smarter, faster, and more secure operations.
AI allows companies to personalise player experiences using dynamic recommendations, behavioural modelling, and adaptive content delivery. “It’s about uncovering implicit relationships,” Keith explains, “and delivering tailored, ethical interactions that enhance both experience and responsibility.”
Beyond the user interface, AI supports operational optimisation—automating decisions, forecasting trends, and improving compliance. But with opportunity comes complexity. Keith outlines three foundational pillars for success:
AI and data literacy – empowering employees with the right knowledge and skills
Data governance – ensuring high-quality, structured, and compliant data
AI governance – aligning technologies with emerging regulations like the EU AI Act
Curt adds, “There’s also a change management curve. Companies must shift mindsets, not just technologies.”
Misconceptions about AI persist, so KPMG
ESG in Gaming Roundtable event -Russell Mifsud and Rachel Decelis
Malta focuses on demystifying AI, aligning it with real-world business use cases, and mitigating risks.
Looking ahead, Keith and Curt point to two transformative trends: generative AI and intelligent agents. These technologies are expected to play a major role in driving competitive advantage, trust, and scalability. “AI isn’t the solution,” Curt reminds. “It’s an enabler. When embraced properly, it becomes a strategic asset—just like people and processes.”
Upskilling for the Future: The KPMG Learning Academy
The KPMG Learning Academy (KLA / the Academy) is integral to the firm’s strategy to futureproof the gaming industry’s workforce. Led by Jonathan Dingli, Partner and Head of KLA, and Senior Manager Kersten Mallia, the Academy is more than a training provider—it is a catalyst for transformation, helping professionals become adaptable agents of change.
“The gaming industry sits at the crossroads of rapid change, complex regulation, and fast-moving tech,” Jonathan explains. “Learning and development isn’t about ticking boxes— it’s about building talent that can lead in this environment.”
Malta AI Innovation Forum for Business LeadersClaudine Borg Azzopardi
KLA focuses on critical skills such as data literacy, automation, AI, responsible gaming, financial reporting, taxation, AML, and more. Its flagship Gaming Faculty provides over 100 hours of CPD content tailored specifically for the gaming sector, blending technical training with strategic insight.
The Academy’s approach hones in and nourishes experiential learning— ensuring sessions are practical and led by industry experts. Participants engage with real challenges, collaborate with peers, and leave with skills they can apply immediately. “We’re not just about providing a theoretical overview,” Kersten notes. “We focus on the practical application—and in doing so, we turn complexity into clarity.”
Jonathan Dingli, Kersten Mallia
A major focus of the Academy is on bridging skills gaps, particularly in data and AI. “Upskilling is about replacing fear with confidence,” Jonathan explains. “Once professionals understand the ‘how’ and ‘why,’ they’re empowered to lead.”
Customisation is also central. Every organisation is different, so KLA works closely with clients to design learning pathways that align with unique business goals, whether around ESG, digital transformation, or leadership development.
Looking ahead, KLA is also placing great emphasis on strategic thinking, leadership skills and cultural readiness, through learning programmes that focus on soft skills, psychological safety, and organisational culture. “Culture eats strategy for breakfast,” says Jonathan. “We help leaders set the tone and cascade it across their teams.”
KLA, an approved ACCA Platinum Learning Partner, also engages with future talent through undergraduate and postgraduate offerings, including a partnership with Kaplan for ACCA tuition. “We’re not just about upskilling the present generation —we’re helping to build the future talent of the industry,” Jonathan affirms.
People & Culture: Empowering Clients Through Organisational Excellence
The People & Change Advisory team at KPMG Malta supports gaming companies as they scale, adapt, and transform. Led by Claudine Borg Azzopardi, Partner and Head of the practice, and Executive Coach Nadine Castillo, the team delivers highimpact advisory focused on leadership, engagement, and culture.
In an industry defined by constant change and frequent M&A activity, the team helps companies integrate acquisitions by aligning leadership, and harmonising corporate culture.
The team is also instrumental in digital transformation, and implementing tailored change management strategies. “We start with a clear case for change,” Claudine says. “Once people see the value, adoption follows.”
From communication plans to training frameworks and change agent networks, each programme is tailored by department, ensuring relevance and impact.
KPMG Malta also supports clients in bridging skills gaps created by technological disruption. “It’s not about job replacement,” Claudine notes. “It’s about shifting time to higher-value activities.”
Executive coaching, and coaching for adaptability and resilience is prioritised, helping leaders and employees plan for and navigate change confidently. As new global realities emerge, it’s critical for businesses to embrace transformation “AI and ESG aren’t necessarily just threats— they’re also opportunities which can be harnessed,” Nadine adds.
Inclusivity, engagement, and wellbeing are also key. KPMG’s proprietary engagement tool, helps measure sentiment and guide interventions. “We want employees to feel heard and valued,” Claudine notes.
Mentoring, wellbeing programmes, and support for hybrid teams round out the offering. “The companies that succeed offer support beyond the workplace,” Nadine says.
Fast-track promotions are common in gaming, but leadership requires a new skillset. KPMG Malta embeds strategic thinking, uncertainty management, and empowerment into leadership development initiatives.
Looking ahead, Claudine asserts that change management will become essential: “The firms that support their people through transformation will be the ones that thrive.”
Curt Gauci, Partner, Digital Solutions
Kieth Cortis, Keith Cortis AI Lead, Digital Solutions
Left, Nadine Castillo Executive Coach, People and Change Advisory Services, Right, Claudine Borg Azzopardi. Partner, People and Change Advisory Services
ACCA Platinum event - Jonathan Dingli
Championing Sustainability in the Gaming Industry
Environmental, Social, and Governance (ESG) practices have moved beyond compliance – they are a strategic imperative. Rachel Decelis, ESG Lead at KPMG Malta, has worked in the sustainability space for over 18 years, including three focused on gaming.
“When we started, many didn’t even know what ESG meant,” she says. “Now the focus has shifted from understanding ESG to implementing it effectively.”
Gaming companies are now leveraging ESG for value creation. With rising pressure from regulators and stakeholders, ESG is increasingly a differentiator. “Our 2022 study showed 49% of players consider ESG when choosing where to bet,” Rachel notes.
ESG also impacts talent retention. “One in five employees have considered leaving a company due to poor ESG performance,” she adds. Strong sustainability credentials build resilient, motivated teams.
KPMG Malta guides firms through practical ESG implementation, starting with:
Tone at the top – leadership must lead by example
Defined responsibility – roles must be assigned, as it needs to be clear who will be doing what, and when
Double materiality assessment – for strategic insight, not just compliance
Baseline review – assess and build on existing efforts
“Don’t let perfect be the enemy of good,” Rachel advises. “Progress matters most.”
KPMG also enhances ESG reporting and transparency, using technology to ensure data traceability and audit readiness. “With growing scrutiny around greenwashing, assurance is essential,” she explains.
The firm’s global network ensures clients can manage ESG data across jurisdictions. Its multidisciplinary team includes environmental experts, human rights specialists, and gaming consultants, offering holistic support.
Rachel flags key trends:
ESG is becoming more widely adopted in the industry, and the focus is shifting to what can be done better
New regulations and changes to existing ones (e.g., Pay Transparency Directive, CSRD Omnibus)
Greater use of tech for ESG implementation
“The most powerful use of tech is real-time visibility,” she says. “You can only improve what you measure.”
Looking Ahead: The Future of Gaming and Technology
As the gaming industry navigates regulatory shifts, emerging technologies, and shifting societal expectations, KPMG Malta is anchoring its strategy in balance— between innovation and governance, personalisation and protection, ambition and accountability.
With leaders such as Russell Mifsud, Rachel Decelis, Keith Cortis, Curt Gauci, Jonathan Dingli, Claudine Borg Azzopardi, and Nadine Castillo, KPMG Malta offers a rare combination of technical expertise, strategic foresight, and human-centred leadership.
From enabling responsible AI and embedding ESG frameworks to futureproofing workforces and cultivating inclusive leadership, KPMG Malta is helping gaming companies not just survive, but thrive. This is not about catching up—it’s about setting the pace.
www.kpmg.com/mt
Amagistech: Elevating Cyber Security for the Agile Era
Amagistech, led by Managing Partner Antonio Giannino, is transforming how businesses approach cybersecurity. With operations well-established in Malta and ambitious plans for expansion into Italy and South EMEA, the firm is on a mission to make cutting-edge protection accessible and effective for organisations of all sizes.
Antonio explains that, at Amagistech, “we continuously monitor our clients’ compliance posture against cybersecurity standards, with DORA being top of mind for many customers now.” To satisfy regulatory bodies, especially in the financial sector, they implement automated penetration testing, covering black box, grey box and white box exercises, to ensure rigorous vulnerability checks as well as automated compliance gaps analysis with Vanta. This holistic approach allows them to supply tangible evidence to regulators, especially in Italy where transparency is paramount.
To further secure cloud environments, Amagistech employs Wiz that go well beyond scanning for basic CVEs. “We focus on identifying vulnerabilities that can actually be exploited by malicious actors,” says Antonio. “It’s not just about compliance, it’s about operational resilience.” By using platforms that reveal
real-world exploitable issues, they can help clients plug gaps before they are weaponised.
Endpoints and Networks must still be monitored, and we decided to partner with two of the best providers in these arenas: SentinelOne for EDR and Vectra AI for NDR. Finally, we complemented our ecosystem so far with Cato Networks to offer the best SASE solution to our customers. However, the real brain behind all our offering is provided by Google SecOps, with its advanced capabilities as SIEM and SOAR. Google SecOps allows us to automate as much as possible not only detections based on all different sources of logs, but also responses through its playbooks.
This ability to earn trust has led to some big clients, including Melita and Casumo. Antonio reflects, “We’re incredibly proud of the feedback we’ve received from such important customers. Ultimately, everything boils down to our values.”
He emphasises that while technical talent is rare and invaluable, what truly distinguishes Amagistech is their dedication to innovation and facing forward.
Indeed, the company invests heavily in research and development. They don’t
stick with tools merely because they know them; instead, every year they benchmark new technologies against those in their current stack, integrating only those which outperform. “We adopt what’s best, not what yields the highest margin,” Antonio insists. “We’re security nerds. We love discovering new tools and mastering them.”
This philosophy led to the early adoption of emerging platforms such as Vanta and Wiz, companies founded less than a decade ago, now worth billions. Wiz was reportedly acquired by Google for about US$32 billion, underlining its transformative impact on cloud security. Amagistech scouted these technologies early and integrated them before they became market staples. Their clients feel assured that recommendations are genuine and value-driven.
Amagistech’s model works equally well for large enterprises. Given lengthy procurement cycles and procurement fatigue, many organisations are reluctant to constantly switch tools. “They can’t afford change every year,” Antonio says. But with Amagistech under a master agreement, updates occur behind the scenes, invisibly. “We do the heavy lifting, and they just get results.”
On the technology front, Amagistech is especially captivated by Agentic AI, the use of autonomous agents in cyber security. The idea is to pair rapid automation with human supervision. “We don’t fully trust unsupervised AI yet,” Antonio admits, especially in critical environments. Instead, they assign domain experts in GRC, network, endpoint security and more to oversee the AI-driven systems. “The combination of automation and human oversight offers the best of both worlds.”
A major trend they’re embracing is automated penetration testing. Historically, pentesting was manual, slow and expensive. Now, platforms such as Horizon3 and Picus offer continuous, automated assessment, simulating adversarial attacks rapidly and at scale.
For example, Picus’s Security Control Validation product performs continuous testing, mimicking real ‐world attacker tactics such as lateral movement or privilege escalation, while avoiding production downtime, whilst Horizon3 allows you to simulate external attacks at ease. This reduces cost and increases test frequency, a boon for clients with frequent release cycles.
Reddit commentary reflects how attitudes are shifting:
“By having a tool that can do 80% of what a pentester can at the click of a button … tremendously decreases your risk of breach.” reddit.com
This sentiment, echoed by industry observers, affirms why Amagistech is integrating such tools early, especially when paired with expert oversight.
Another foundational trend is continuous compliance automation. Vanta, in particular, integrates with hundreds of services; Microsoft, Google, Slack and more, to automatically collect evidence and verify compliance in near real time. As Antonio explains, “It’s critical to our mission of accessibility, because small-management businesses couldn’t maintain strong compliance manually without significant cost overhead.”
Strategically, Amagistech is preparing to expand its footprint. Following success in Malta, they are establishing an Italian subsidiary with plans to scale operations. Antonio confirms, “We’re launching a fundraising campaign in Italy, with a pre‐money valuation of €15 million, intending to sell between 5 and 10 percent of the company..” He’s clear about his intent: they’re seeking smart money, not just capital. They want investors who can act as connectors; technology leaders, former founders or venture advisors who can open doors and create strategic opportunities.
“The fuel we seek is for scaling, not sustaining,” he underscores. The company is nearly profitable and thriving; what they need now is acceleration, especially
they need now is acceleration, especially in establishing key Italian partnerships as regulatory moments converge. Looking ahead, Amagistech is also keen to develop proprietary tools. Recent research has emerged in technologies such as RapidPen, an automated IP-to-shell pentesting tool powered by LLM-based agents, achieving shell access in under 400 seconds. Others, such as PentestAgent and BreachSeek, illustrate how AI agents can autonomously conduct vulnerability analysis and exploitation. Though much of this area is still experimental, Amagistech is watching closely, aiming for the first-mover advantage.
In essence, Amagistech is constructing a next-generation cybersecurity ecosystem, where compliance monitoring, continuous testing and advanced threat detection converge in an intelligent, supervised-by-experts platform. It combines enterprise-grade scaleability with SME affordability.
By aligning with breakthroughs such as Wiz’s recent acquisition by Google for US$32 billion, Amagistech signals its belief that cybersecurity will be central to cloud infrastructure in the coming decade. The deal was the largest in cybersecurity history so far, reinforcing just how critical this field has become.
Ultimately, Amagistech’s vision is grand yet grounded: provide cutting-edge cybersecurity, flexible procurement and humanised integration, all without burdening clients with complexity or cost. They want to continue pioneering in Italy and South EMEA, forever influenced by Malta’s agile foundations, and guided by a clear north star “accessible cybersecurity” for the next generation of digital innovators.
www.amagistech.com
Built on Trust: Internet Vikings, the Most Reliable Host for iGaming & Sports Betting
Today, with over 600% growth in just three years, it's clear the strategy paid off. Founder and CEO Rickard Vikström reflects on the journey, the philosophy that fuels their success, and what lies ahead for one of the most trusted infrastructure providers in the iGaming and online sports betting sector. .
“It’s really very simple,” says Vikström. “We sell hosting. That’s what we’re about.” But as anyone familiar with Internet Vikings will attest, their version of “hosting” is anything but ordinary. It’s a nuanced, highly regulated, and trustdriven endeavour that reaches every part of a gaming operator’s ecosystem, from compliance to cost optimisation.
Vikström founded Internet Vikings 17 years ago, with his business partner Victor Jerlin, initially as a general domain name registrar and hosting company. But by 2019, he and his team recognised something few others had: the iGaming industry wasn’t just another vertical, it was a domain with unique needs.
When Internet Vikings made the decision in 2019 to narrow its focus exclusively to hosting services for the iGaming and sports betting industry, many saw it as a risky pivot.
“We saw that gaming companies operated in highly regulated, local licensing environments. There weren’t many providers who truly understood that complexity,” he explains. “Some markets were monopolised by legacy players. We thought, "Let's break that.”
The move wasn’t without sacrifice. Internet Vikings divested its domain name registrar and marketing services arm to double down on hosting, betting its future on specialisation over diversification. That clarity of purpose, Vikström argues, is what allowed them to scale so effectively.
Despite exponential growth, Internet Vikings has stayed grounded in its core values; trust, efficiency, and customercentricity.
“Hosting is a trust business. If we’re down, our clients are down. It’s that simple,” says Vikström. “That’s why we’ve built a team with deep expertise, and we’re always focused on being available, responsive, and proactive.”
In a time where hyperscalers and tech giants offer one-size-fits-all solutions, Internet Vikings has charted a different path. They walk a tightrope: standardise enough to offer high service levels, but customise enough to meet client-specific and regulatory demands.
“We’ve saved some clients millions annually by tailoring solutions that are both technically sound and commercially viable,” Vikström reveals. “It’s not just about uptime. It’s about value, flexibility, and understanding.”
This is especially true in the regulatory maze of the gaming industry, where operators must often comply with country-by-country rules. “You can’t just drop in a server and call it a day,” he adds. “You need to speak with regulators, understand what they actually require, and then build a solution that works for everyone.”
One of the more surprising developments Vikström has witnessed is a growing dissatisfaction with hyperscalers among the gaming industry . While their services are robust, they’re often overpriced and inflexible.
“We’ve seen companies where hosting costs eat up 30-40% of revenue,” he notes. “Even 10–20% is too high. We aim to keep that figure in the low single digits.”
This efficiency has become a key differentiator. In an industry where margins are tightening and regulators are demanding ever-greater scrutiny, optimised hosting can be a gamechanger.
Internet Vikings now operates across Europe, , and the United States, each with its own infrastructure quirks and regulatory hurdles. The US, in particular, has provided critical lessons.
“ "We learned to not be afraid of offering alternatives to the hosting approach of hyperscalers,” Vikström says. “Sometimes, clients are willing to pay more for a premium, tailored solution but it’s important they fully understand the value and difference in what they’re getting.That transparency builds trust.”
The team continues to refine its approach based on these international learnings, ensuring flexibility without compromising reliability.
“We’ll keep doing what we do, only better,” Vikström says when asked what’s next for Internet Vikings. “In the US, we’re always watching for new states to legalise iGaming or sports betting. That opens doors for us and our clients. In Europe, we expect more operators to move away from expensive hyperscalers and towards more efficient alternatives like us.”
The company has no plans to broaden its focus. If anything, it intends to go deeper. “There’s still so much work to do to make hosting cost-effective, compliant, and scalable in this industry,” he adds.
At the heart of it all remains a commitment to partnership.
“We’re big enough to support a client’s expansion but small enough that they’re not just a line in a spreadsheet,” Vikström concludes. “I spend a lot of time meeting clients, understanding their pain points. That connection, that’s where trust begins.”
As the global gaming industry continues to change, it’s clear that Internet Vikings will remain a key player, not by chasing trends, but by mastering the fundamentals.
www.internetvikings.com
Next.io Stuart Crowley
QStuart, in your role as Head of Media at NEXT.io, could you share your journey and how your responsibilities support the platform’s vision?
AMy journey into the Head of Media role at NEXT.io has been a dynamic one. It’s been shaped by diverse experiences across the B2B landscape. I’ve spent many years immersed in the B2B events industry, understanding how to support the bringing together of professionals, and the sheer importance of those connections.
Working with international teams in places like France, Germany, Singapore, Taiwan, the United States, and the United Kingdom has given me a global perspective on different markets and how to connect with diverse audiences.
All these experiences converge in my current role. As Head of Media at NEXT. io, my responsibilities are centered on leveraging these skills to support our vision of being The World’s iGaming Community. This means overseeing all our media channels, including our website, social media, content strategy, and how we communicate around our events.
We’re all focused on creating content and experiences that are valuable, insightful, and engaging. Everything we do should resonate with people, spark conversations, and ultimately help people feel part of something in a time when meaningful human connections are needed more than ever.
All this may sound cliche and marketing spiel, but I really do believe
in the importance of community and togetherness, especially when the world feels incredibly fragmented.
You can seemingly find everything you need in the world within seconds now, thanks largely to technology and social media. Yet, with this overwhelming abundance of choice and constant digital noise, I think it’s become increasingly difficult to find a truly stable place where you want to settle, build lasting relationships, and create something of enduring value.
This is precisely the dilemma I’m driven to help solve within the iGaming industry. I want to cut through that fragmentation and provide a place where people can connect on a deeper level. That, I believe, will create a sense of purpose and meaning in our lives and work.
QFor those unfamiliar with NEXT. io, particularly in the lead-up to the upcoming event in Valletta, how would you describe the platform’s mission, and why is Valletta such an important gathering point for your global audience?
AAt its heart, NEXT.io’s mission is to be the connective tissue for the global iGaming industry.
We exist to bring professionals together, foster shared understanding, and be a catalyst for progress.
In the lead-up to Valletta, this mission becomes particularly tangible. Valletta is our flagship summit. It’s a culmination of our year-round efforts to unite the iGaming community.
It’s an important gathering point precisely because Malta holds such a central position in the iGaming ecosystem. It attracts a critical mass of operators, suppliers, and stakeholders from all corners of the world.
For our global audience, Valletta offers a unique density of opportunity to forge those crucial connections, gain deep
Stuart Crowley, Head of Media at NEXT.io
market insights that cut through the noise, and experience the latest insights firsthand.
All of this takes place within a focused and vibrant environment that combats that sense of fragmentation I mentioned earlier. We try our best to cater to as many people as possible: the introverts, the extroverts, the ambiverts, and those that have yet to make up their mind.
QNEXT.io is renowned for its community-centric approach within the iGaming industry. How do you define ‘community’ in this context?
AMy definition of ‘community’ at NEXT.io goes beyond just a mailing list or a WhatsApp chat.
Community is about creating a place of mutual respect, shared purpose, and belonging. You want to show up and be a part of it because the community has meaning and purpose to the collective as well as the individual.
Less than 100 years ago, tighter knit communities existed where people would laugh together, cry together, build together, fight together and even with each other. I think this has been lost to some extent.
While we have gained quite a lot from losing this sense of community over the last 20 years or so, I believe we have also lost that sense of meaning and purpose which came along with these closer connections to a community wider than our friends and family. Maybe that’s why run clubs are becoming trendy again?!
Building The World’s iGaming Community is a matter of giving places for people to come to, whether digital and physical, to enjoy shared experiences and interests than can be broad or narrow, professional or leisurely.
That’s why events like NEXT Summit: Valletta has conferences to learn, the expo hall to network, and even sporting
events to compete and have fun. Having “something for everyone” is a big ask, but we’re giving it our best shot to create something meaningful and memorable.
QWith events planned in diverse locations such as New York, Valletta, São Paulo to name a few, how does NEXT.io maintain a cohesive identity while engaging with regional audiences?
AThat’s a really important question. I don’t think it’s about trying to squeeze everyone into the same box or pretend cultural differences don’t exist.
It’s better to acknowledge and celebrate the vast cultural nuances that make each region, country, city, town, and smaller communities unique.
The broadly-defined iGaming industry even has its own nuances across those very same regions, countries, etc.
Respecting these differences is one way to maintaining a cohesive identity.
The other is by recognising the fundamental human need for belonging and togetherness that underpins successful survival in a community and the world.
QBeyond the flagship events, what initiatives keep the NEXT.io community engaged throughout the year?
AThe flagship summits are vital peaks in our year, but the heartbeat of the NEXT.io community continues year-round.
Our digital platform is a constant source of high-quality content: news, podcasts, analysis, interviews, and deep-dive reports into key trends. There’s also our WhatsApp and Telegram community groups to foster connections and solve daily dilemmas people may have.
We also facilitate smaller, more exclusive
gatherings and networking events in various iGaming hubs called NEXT Retreats.
The aim is to provide continuous value, ongoing learning opportunities, and consistent touchpoints for our community members to stay connected, informed, and engaged.
The hope is that we can combat the feeling of isolation that can come with a fragmented industry landscape and world.
QYour media strategy plays a vital role in community engagement. How does your content approach help foster a sense of belonging among industry professionals?
AI would love for every person in the iGaming community and beyond to feel seen, heard, valued, and even challenged.
And fundamentally, our content is underpinned by an integrity-first mindset. We will stand for what we believe in, we will learn from mistakes, and we will adapt to the needs of the community.
This ethos extends across all our content. Everyone is welcome to pitch an idea to me and the NEXT team, regardless of your background or status.
One of my passion projects right now
is NEXT in Marketing. It’s a LinkedIn article series highlighting marketing professionals, their ideas, and their insights. Why? Because I feel that they are often overlooked and underappreciated in most industries - not just iGaming.
It’ll take time, but I want to expand this across as many interest areas as possible.
Striking a balance between established figures and emerging voices is key. How does NEXT.io ensure inclusivity across its platforms?
Ensuring inclusivity is a conscious and continuous effort across all our platforms. We actively seek out and curate voices from all levels and areas of the industry.
For our events, this means deliberately programming sessions that feature both renowned leaders and exciting new talent, and initiatives like the “NEXT Shark Tank” specifically provide a platform for emerging companies.
In our media, we make a concerted effort to cover a wide range of companies and individuals, highlighting insights and opinions wherever it comes from.
It’s about creating an environment where experience is valued, but new ideas and perspectives are actively welcomed and given a platform to be heard, fostering
a more dynamic and representative community.
QCould you share an example where the NEXT.io community enabled a meaningful collaboration or innovation within the industry?
AUnsurprisingly, we consistently see meaningful connections and business emerge directly from the interactions facilitated at NEXT.io.
Specific details of collaborations are often confidential between the parties involved. We respect that privacy.
But on a hugely regular basis, I see people get their questions answered on our WhatsApp community. People want to help people.
But at the end of the day, seeing is believing. If you come to one of our events or join our community channels, you’ll get your problems solved, you’ll have a laugh, and maybe even get into fruitful debate.
QThe curated retreats in destinations such as Cyprus and Cancún offer distinctive experiences. What role do these events play in strengthening community bonds?
AOur NEXT Retreats are designed to complement our larger summits by offering a different, more intimate environment for strengthening community bonds.
In contrast to the scale of Valletta, these retreats provide a more relaxed and focused setting. This allows for deeper, more personal interactions among attendees with less distractions.
It’s in these environments that trust is often solidified, and relationships move beyond just professional contacts to more genuine connections.
I think you’ll see a lot more of these types of events in future because they create those
smaller, more tight-knit communities.
You’ll even see this in other events that NEXT.io curates like the Social Casino Summit which took place during the week of NEXT Summit: New York and will again during NEXT Summit: Valletta.
QLooking ahead to Valletta 2025 and beyond, what developments are you most excited about in the ongoing evolution of the NEXT.io community?
AI’m most excited about how we can continue to deepen the level of meaningful engagement within the NEXT.io community.
From my own point of view, being one year into my journey at NEXT.io, I’m really enjoying getting more involved in the communities and events.
People are beginning to know my name, they know a little of what I’m about, but we’re just scratching the surface.
But you can enjoy this too! That’s the beauty of getting involved in a community. It offers that space for genuine interaction and belonging.
My top tip: If you’re open and honest in your communication, you’ll find your place and people will help facilitate it, too.
Why? Because communication literally means “to make common” and community derives from “sharing in common”.
By choosing to communicate openly and honestly, by sharing your perspectives and being willing to listen, you are quite literally engaging in the foundational act of building and strengthening the very community you are a part of.
And mark my words, we will listen to what you want to get out of this community. We will forge a place for you to enjoy.
