BusinessDay Weekender 27th Edition

SATURDAY 29, JANUARY 2021

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EDITION 27 I 29, JANUARY 2021

FIT FOR FASHION: WHEN FOOD MEETS FASHION RECIPE CLASSIC FRENCH TARTE AUX POMMES

HEALTH TODAY COVID 19 VACCINE…. COMMON MYTHS VS FACTS Businessday.ng

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SATURDAY 29, JANUARY 2021

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Contents

SATURDAY 29, JANUARY 2021

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C O N T E N T S

7 PLACES BUSINESS IN LAGOS: DREAM OR DREAD?

9 COMMUNICATION IDENTIFYING AND ADDRESSING MISINFORMATION

12 LEAD STORY FIT FOR FASHION: WHEN FOOD MEETS FASHION

IN PUBLIC HEALTH AND HUMANITARIAN EMERGENCIES

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RELATIONSHIP HOW ‘FRIENDSHIP’ IS HINDERING YOU FROM DATING

BRAND THE TWIN PATHS OF BRAND LOYALTY

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ENTREPRENEUR

RECIPE BOOK REVIEW THE LIFE OF REFRESHING AN EDUCATOR STRAWBERRY - A REVIEW OF MANGO MARGARET OLAYIDE SMOOTHIE SASEGBON’S GUIDED FOOTSTEPS

SIZING UP AN ENTREPRENEURIAL OPPORTUNITY

20 RECIPE CLASSIC FRENCH TARTE AUX POMMES

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HEALTH TODAY COVID 19 VACCINE….

COMMON MYTHS VS FACTS

SPORTS WITH £1BILLION DEBT, BARCELONA ON VERGE OF BANKRUPTCY Businessday.ng

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Editorial

Editor’s Note SATURDAY 29, JANUARY 2021

Dear weekender readers,

SATURDAY 29, JANUARY 2021 PUBLISHER/EDITOR IN CHIEF Frank Aigbogun MANAGING DIRECTOR Ogho Okiti EDITOR BUSINESSDAY SATURDAY Lehlé Balde EXECUTIVE DIRECTOR, OPERATIONS Fabian Akagha

I hope you are reading this edition in good health. It has indeed been a January to remember given the rising COVID-19 cases and the growing lockdown measures worldwide.

MANAGER, CONFERENCES & EVENTS Obiora Onyeaso

Incidentally, and as we all know, there has been a lot of misinformation and fake news that have gone viral in social media about the COVID-19 vaccine and I am sure you would like to know the truth! Read the article inside this edition to help you separate the facts from the myth and have the correct information.

COPY SALES MANAGER Florence Kadiri

We also examine the fake news as it pertains to global health. What often starts as a forwarded WhatsApp message from pseudo trusted sources, are often unverified social media content, which reveals our health/news literacy levels but also badly impacts its individuals and the communities at large. These false narratives and images have fueled online wars, led to disagreements, preventable deaths and bloodshed, especially in vulnerable populations and in areas already prone to conflict.

This week, our front cover examines Fashion and Food. Unlike before, the food culture has transcended beyond consumption to exploring uncharted territories like fashion. It’s why global brands that represent fashion and style are creating food subsidiaries -- Vogue Cafe, GQ Bar, Louis Vuitton and Giorgio Armani restaurants. They understand the nexus of food and fashion, thus creating a brand that delivers wellness as a lifestyle. The concept of cause and effect now applies to food and fashion as visible and material things. The phrase, “you are what you eat” is more than ever directly relevant, serving as a watchword for people adopting health and wellness as a way of life in a changing world.

Inside: Is friendship damaging your intimate relationship? What is your take? Read our article on How ‘friendship’ is hindering you from dating and share your opinion on the subject with us!

In your opinion, is doing Business in Lagos a dread or a dream? See if you agree with the article that examines the feasibility of running a business in Lagos.

Do you see a business opportunity and have a business idea? You will find our useful guide on how to construct an opportunity report for your business. An opportunity report can be viewed as a high-level business plan or a precursor to the feasibility study.

In the news roundup: FG signs order enforcing compulsory use of face mask; Dangote retains spot as richest man in Africa for the 10th time; Nigeria bags title as second most corrupt country in West Africa; Nigeria’s VAT revenue surged 29.3 percent in 2020; Lagos to restrict movement of trucks and trailers to night operations; South Africa’s first COVID-19 vaccine to be received on Monday; Nigerian telcos can now register NIN; FG to shut third mainland bridge for three days; Tunisia's President received a letter with deadly poison; Ugandan security forces withdraw from Bobi Wine’s house.

As usual, read our sports round up and try our delicious recipe among other useful tips and hints.

Have a great weekend. BD

Lehlé Baldé is the Editor of BusinessDay Weekender email: lehle.balde@businesssday.ng | social: @lehlelalumiere Businessday.ng

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MANAGER, ADVERTS Ijeoma Ude

DIGITAL SALES MANAGER Linda Ochugbua HEAD OF DIGITAL SERVICES Onyinyechi Eze HEAD, HUMAN RESOURCES Adeola Obisesan DESIGN AND ART DIRECTION Tolulope Ayo-Olubiyo.

CONTRIBUTORS Dr. Monisola Adanijo FMCP Feyisitan Ijimakinwa Ibukun Akinbamijo Titilade Oyemade Chidindu Mmadu-Okoli Anthony Nlebem Mercy Ayodele PHOTO CREDIT Freepik, Google Images, Pexels ENQUIRIES lehle.balde@businessday.ng samuel.anyanwu@businessday.ng ADVERTS ' ' Ijeoma Ude +2348033225506 PUBLISHED BY BusinessDay Media Limited The Brook, 6 Point Road, GRA, Apapa, Lagos, Nigeria.

01-2799100 www.businessday.ng LEGAL ADVISERS The Law Union

News Roundup

JANUARY 2021 SATURDAY 29,

FG signs order enforcing compulsory use of face mask MERCY AYODELE

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he coronavirus is taking a second blow at Nigeria but many citizens are still flouting COVID-19 protocols.

To address this, Nigeria’s President Muhammadu Buhari on Wednesday signed an order to enforce the compulsory use of face masks in public places across the country. This means that masks must be worn at all times within the premises of a market, mall, supermarket, shop, restaurant, hotel, event centre, garden, leisure park, recreation centre, motor park, fitness centre

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Lagos to restrict movement of trucks and trailers to night operations

I or any other similar establishment. The new law stipulates six months jail term for any violation, including the refusal or failure to wear face mask.

n other to ease traffic and fatalities caused by trucks and trailers on the roads the Lagos state government has declared that it will start implementing the restriction of trucks and long vehicles to night operations on certain routes. The government said the restrictions of containerised trailers and trucks will now be from 9:00pm to 6:00am every day. This will help to ease traffic gridlock especially around the Apapa axis and reduce the impact on seaport operations.

Dangote retains spot as richest man in Africa for the 10th time

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he billionaire tycoon, Aliko Dangote, chairman of Dangote Group, retained his spot as being the wealthiest man in Africa for the 10th time in a row as revealed by Forbes. Despite the pandemic, the billionaire’s wealth rose to $12.1 billion as at Friday, January 8 2021, up by $2 billion from 2019.

According to Forbes, the increase in Dangote’s net worth, came as a result of a 30 percent rise in the share price of Dangote Cement, by far his most valuable asset. Following closely is Nassef Sawiris of Egypt, with a net worth of $8.5 billion.

FG to shut third mainland bridge for three days

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Nigeria bags title as second most corrupt country in West Africa

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he Corruption Perception Index, an index that ranks countries by their perceived l e ve l of pu bl i c s e c tor corruption has shown that Nigeria scored 25 points out of 100 to place 149th position out of 180 countries.

This is one point worse than 2019 when it scored 26 points ranking 146th and two steps worse than 2018 when Nigeria scored 27 points and ranked 144th out of 180. With the current ranking, Nigeria is now the second most corrupt country in West Africa with Guinea-Bissau the only

he Federal Government has announced plans for a total shutdown of the Third Mainland Bridge for another 3 days with effect from midnight on Friday, January 29, 2021, to midnight of Monday, February 1, 2021. This decision was made to enable the contractors to perform another round of delicate expansion joint replacement on the structure.

country more corrupt than Nigeria in the sub-region.

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News Roundup

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SATURDAY 29, JANUARY 2021

South Africa’s first COVID vaccine to arrive Monday

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outh Africa will most likely be the first African country to obtain the COVID-19 vaccine as the first doses procured by the government from the Serum Institute of India (SII) will arrive in South Africa on Monday, health minister Zweli Mkhize announced on Wednesday.

According to the report, it would then take between 10 and 14 days for the vaccines to be cleared by South Af- more than 1.4-million confirmed cases rica’s medicines regulator, before being and close to 42,000 deaths distributed to the country’s provinces.

South Africa has the biggest recorded Covid-19 outbreak in Africa, with

Nigerian telcos can now register NIN

EU extends ban on Nigeria’s bean to 2022

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he European Union (EU) has extended Nigeria’s bean export ban till June 2022, over the country’s failure to implement its food safety action plan submitted to the commission in 2018. In January 2013, the EU temporary banned the imports of dried beans from Nigeria due to the excessive use of chemicals by Nigerian farmers to control a pest, Maruca vitrata, from damaging crops on the field but disregarding the impact it has on human health. The ban was later extended in 2015 till June 2019 and now to extended till 2022. This implies that Nigeria cannot export bean to Europe till June 2022.

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arious agitations for the government to cancel the ongoing NIN registration and linking has fallen on deaf ears as the federal government has urge Nigerians to comply with the directives of the National Identity Management Commission (NIMC) or risk getting their SIM cards blocked on February 9th. About 47.8 million Nigerians already have their NINs collected by the mobile operators. Many Nigerians continue to lament over the strenuous procedures to register for NIN with the spike in COVID-19 cases in the countries.

Legendary actor Cicely Tyson dies at 96

Tunisia's President received a letter deadly poiso

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unisia has faced violent protests for several weeks that have at times turned into riots as demonstrations have mainly been held by the country's youth due to economic hardships. While the heat of the violent protest was still on, the office of Tunisia's President received a letter containing suspicious powder on Wednesday. The letter was reported to have contained the deadly poison ricin but it did not make its way to the leader. Instead, the Tunisian president’s chief of staff, Nadia Akacha has been hospitalised after handling a suspicious letter addressed to head of state Kais Saied, suggesting an attempted Businessday.ng

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poisoning. Akacha had opened the envelope addressed to Saied but found it empty and later suffered from short-term vision loss and headaches, and was briefly hospitalised, according to a statement from the presidency.

C

icely Tyson, one of the seasoned actors in Hollywood has passed away shortly after her 96th birthday. Tyson set the pace during her years to ensure black women were represented roundly and robustly over seven decades on screens big and small. She trailblazed roles portraying the lives of women ranging from fictional slave-turnedactivist Jane Pittman and educator Marva Collins to activist Coretta Scott King and abolitionist Harriet Tubman.

Throughout her career Tyson refused to play drug addicts, prostitutes or maids, roles she thought demeaning to Black women. But when a good part came along she grabbed hold of it with tenacity.

SATURDAY 29, JANUARY 2021

PLACES

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What is your mindset? Do you see challenges or you see possibilities? You have to choose.

BUSINESS IN LAGOS: DREAM OR DREAD? Businessday.ng

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PLACES

SATURDAY 29, JANUARY 2021

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agos is Africa’s largest city, a business hub “force� to reckon with, a major financial center in Africa and many other things.

Lagos is famous for festivals, vibrant nightlife and an alluring music scene you cannot escape.

As the megacity that Lagos is, the current metropolitan area population is 14,368,000; which is a 3.44% increase in 2020 and the megacity is still growing and continuing to stay afloat. Which should be like the eighth wonder of the world in my opinion.

There are many perks of doing business in Lagos and rightly so as it has been known as the foremost default business hub of Nigeria and Africa as a whole.

I like to relate doing business in Lagos to a farmer planting seeds in a field he knows would definitely yield harvest at the appropriate time. Lagos is that forever fertile field, its population a force to reckon with and a human capital goldmine. Which is yet to be explored.

Even with the economic prowess that Lagos has, there is still a lot to be harnessed, a lot lying dormant.

Lagos is the smallest state in Nigeria with only 3,345 square kilometers with a population over fourteen million people strong. Major factories have decided to name Lagos their abode, Apapa sea port, these are major business points.

It begs the questions; will the resources go round? Can businesses continue to thrive despite the continuous rise in population? Will competition amongst businesses increase? Will human capital suffer a supply to demand disequilibrium? Increased crime rate?

These questions are very much valid.

Foreign and Local businesses alike have chosen to make Lagos the center of the business operations in Nigeria, who could blame them?

Doing business is Lagos is a strategy to employ especially if you want gain momentum in order to enter the rest of the African market.

For someone thinking of using Lagos as a launching pad for their business (rightly so); what should be their mentality? What kind of challenges should they be prepared to face?

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The perks of doing business in Lagos are awesome but how can an entrepreneur prepare for the challenges associated with a megacity like Lagos?

Environmental issues such as, air pollution, sanitation issues.

Other problems such as the growing emergence of settlements/slums; 65% of people living in Lagos are urban poor and squat in slums.

Despite all the challenges, Lagos thrives and still maintains its undeniable position as the financial hub of Nigeria and Africa. A major revenue generator for the African continent.

Which brings one to the conclusion that succeeding at business in Lagos is dependent on the entrepreneur. What is your mindset? Do you see challenges or you see possibilities? You have to choose.

You can live out your Lagos dream, doing business does not have to be a dread, no matter the challenges.

See the possibilities. BD

SATURDAY 29, JANUARY 2021

COMMUNICATION

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IDENTIFYING AND ADDRESSING MISINFORMATION IN PUBLIC HEALTH AND HUMANITARIAN EMERGENCIES CHIDINDU MMADU-OKOLI

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typical day in our digital space often starts or ends with people bantering over trending news on social media. For some, these platforms are used to learn, teach, contribute, engage, or even decompress from the hard tasks of the day. For others, it is a tool for spreading false agenda. One can say, with all the wealth of information accessed from the internet and the amount of time spent therein, that the new media solidifies or erodes our beliefs by the narratives we consume there regularly.

What often starts as a forwarded WhatsApp message from unknown or pseudo sources, or unverified social media content, has not just revealed our health/news literacy levels but has its disadvantages on specific individuals and the communities at large. These false narratives and images have fueled online wars, led to disagreements, preventable deaths and bloodshed, especially in vulnerable populations and in areas already volatile to conflict.

During the Ebola Virus Disease outbreak, we had a rise in the number of people who consumed salt and water. This hoax resulted in the death of two Nigerians, who were known hypertensive patients. With the COVID-19 pandemic, we only noticed an amplified version of what has been existent: infodemics.

Infodemics are any false and misleading information, such as rumours, fake news, hate speeches, misinformation, and disinformation. Unverified narratives do not just have short-term effects, like harm or death. They also have longterm effects. They tear apart the ethno-religious fabric of a society, fuel terrorism, threaten our peace and existence, and make people lose trust in the (public health) systems with genuine intentions to protect citizens. Stories exist where individuals have refused to speak with, or receive help from Non-Governmental Organizations, for fear that they may be disguised security officials.

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COMMUNICATION

SATURDAY 29, JANUARY 2021

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Unverified narratives do not just have short-term effects, like harm or death. They also have long-term effects. They tear apart the ethnoreligious fabric of a society, fuel terrorism, threaten our peace and existence, and make people lose trust in the (public health) systems with genuine intentions to protect citizens.

What lessons can we learn on how to get better on health/news/digital literacy and address these rumours and misinformation going forward?

One approach is to understand what category of infodemic is being spread on these platforms. Terms like rumour, misinformation, disinformation, and fake news which are closely related and

often used interchangeably, do not exactly mean the same thing. The major difference lies in the intention of the spreaders. Misinformation are false stories shared or communicated regardless of an intention to deceive. Disinformation is a type of misinformation deliberately shared to deceive. Rumours are a type of misinformation passed on, often without the intention to mislead.

They are unverified and doubtful stories which people often make up during crises, as a way of coping with their anxieties. Fake news is disinformation, intentionally fabricated, sensational, emotional, misleading and distributed in a way that mimics mainstream news. In a nutshell, these stories lack accuracy, balance and credibility.

Most importantly, they depend largely on the intention of the spreaders. As such, understanding the Camille François’ ABC framework for identifying misinformation allows us to find the roots of most viral deception. These include A- Manipulative Actors are people who engage knowingly and with clear intent in viral deception campaigns.

Their intention is to disrupt public health or humanitarian efforts whilst maintaining a seemingly unclear identity and intention. Identifying these actors who manipulate public discourse through their often fake digital profiles and footprints and enforcing laws that keep them from misusing these platforms will create an advantage.

B- Deceptive Behaviours refers to tactics and techniques used by these manipulators and how they are constantly evolving with their spread of false information. These include coordinated and inauthentic behaviour used by these actors to enhance and exaggerate the reach, virality and impact of their campaigns.

C- Harmful Content are narratives widely distributed to to hurt or demean the efforts of individuals, organizations, or the public interest, and influence or amplify the public debate or crises. Of these, content is the most visible form of the components of misinformation, because it is presented in a way that users of the platforms can see and form an opinion on this form of viral

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11 COMMUNICATION

SATURDAY 29, JANUARY 2021

Conclusively, stakeholders need to understand how and where people get their stories. Consumer behaviours keep changing as more people take advantage of the digital economy. We find a shift in how people source, read and share news with ease, leveraging digital technologies.

Addressing misinformation on these platforms would require being present on these platforms and meeting people where they are, as one cannot effectively influence a people or system they do not engage with. Being present and countering fake news using platforms in the language that these audiences can understand, is one great step towards sharing viral health information that empowers users to see the difference and amplify the truth with their own network.

BD

Chidindu Mmadu-Okoli is a health writer and licensed medical laboratory scientist, who is passionate about telling purposeful and persuasive health stories that promote patientprovider interactions, patient-centered care and inspires healthy living.

She is a 2019 #PreventEpidemicsNaija Fellow with the Nigeria Health Watch where she lends her voice towards advocating for the need for sustainable funding for disease prevention. She is a 2019 Science Communications Fellow of the Africa Science

deception.

Addressing these misinformation is a second major step towards taking responsibility, as individuals and collectives who are primarily concerned about the physical and psychosocial wellbeing of the communities that we live in.

To make this happen in simple steps: Do a thorough search to know the digital footprints of these actors. Study their social profiles across various online platforms. What kinds of information do they typically spread? Do they operate anonymously, mimic mainstream media or use fake profile pictures? At what frequency do they share these content? Do these online accounts seem to have a bot periodically sharing scheduled fake and volatile stories? If they have profile pictures, do a reverse image search on Google to see what you may find. What does their bio, religious, political or social affiliations show? How about their tone and choice of words? These profile details may likely affect the nature of the content published

Literary Network, a TEDx Speaker whose talk advocates for patient-centred storytelling as the future of healthcare and a member of the Society for Health Communications, USA. Chidindu currently hosts The Vital Signs Podcast show for humanizing healthcare, and has contributed through her various communications roles to write, create and design health awareness, education and promotion materials for vulnerable patient populations, the public and policymakers.

Does the content shared look too good to be true? Watch out for loopholes, inconsistencies, and questions that beg your gut instincts for answers.

Search online for a corroborating story on the same topic.

One easy way is to use the keywords or title that form the story and include the terms “fake news” in the search words. What comes up on Google? Similar stories from a mainstream media? If not, then it may not be true.

Bad publicity is still publicity. Do not amplify unverified news until there is a confirmation by relevant or trusted sources, that it is true. It is easier for one to change one’s mind when one eventually finds the truth, than it is to change tens, hundreds and thousands of minds, who may be too gullible to seek or find the truth long after the wrong information may have been shared. Treat all viral deception and incorrect stories as an intentional decision made by manipulative actors to cause harm.

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LEAD STORY

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Tucked in the busy streets of Younis Bashorun street in Victoria Island, Lagos, is Pitstop Lagos is a restaurant leading the trend of wellness as a lifestyle. Pitstop Lagos is Nigeria’s first wellness-inspired restaurant with a growing community of cyclists and fitness enthusiasts committed to health as a lifestyle.

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SATURDAY 29, JANUARY 2021

SATURDAY 29, JANUARY 2021

LEAD STORY

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FIT FOR FASHION: WHEN FOOD MEETS FASHION Businessday.ng

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LEAD STORY

SATURDAY 29, JANUARY 2021

T

he Global hospitality industry was the most hit by the ravaging coronavirus pandemic that saw cities around the world shut down and brought to their knees.

Survival, rather than tours and culinar y experiences became humanity’s topmost priority, but with vaccines now available and hope seen rising on the horizon, no doubt, the global hospitality industry is shaking off the dust and gradually bouncing back with new ideas that expose how food should be seen and consumed.

Unlike before, the food culture has transcended beyond consumption to exploring uncharted territories like fashion. It’s why global brands that represent fashion and style are creating food subsidiaries -- Vogue Cafe, GQ Bar, Louis Vuitton and Giorgio Armani restaurants. They understand the nexus of food and fashion, thus creating a brand that delivers wellness as a lifestyle.

The concept of cause and effect now applies to food and fashion as visible and material things. The phrase, “you are what you eat” is directly relevant more than ever, serving as a watchword for people adopting health and wellness as a way of life in a changing world.

In Lagos, Nigeria’s commercial city, the trend of fitness and wellness is underway. Here, Millenials and baby boomers form a considerable percentage of the working population, and food is viewed differently. They are now taking to healthy eating to transform their bodies and feel a lot more good about themselves.

Tucked in the busy streets of Younis Bashorun street in Victoria Island, Lagos, is Pitstop Lagos is a restaurant leading the trend of wellness as a lifestyle. Pitstop Lagos is Nigeria’s first wellness-inspired restaurant with a growing community of cyclists and fitness enthusiasts committed to health as a lifestyle.

At the core of the restaurant is to enhance the quality of life by promoting a healthy lifestyle that builds a functional society made of better humans.

Quality food equals a healthy lifestyle.

To build a more confident and emotionally balanced society, the Businessday.ng

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“Food is the outfit you wear every day,” Lori writes. “Though you can take off your clothes after a long day of work, you’re stuck with the food and nutrients you ate that day. Excess food quantity is an obvious example -- if you eat more, you wear more pounds. And they’re not so easy to take off.” quality of food consumed contributes to a healthy lifestyle.

In her book, the Food that fits, Dietitian Lori Reamer explains how the quality and quantity of food you eat contributes to appearance and physique.

“Food is the outfit you wear every day,” Lori writes. “Though you can take off your clothes after a long day of work, you’re stuck with the food and nutrients you ate that day. Excess food quantity is an obvious example -- if you eat more, you wear more pounds. And they’re not so easy to take off.”

To stay trimmed and fit, eating complex carbs as found in whole grains (brown rice and oat), fruits, vegetables and legumes (peas and beans) is better than consuming many simple carbs like parboiled rice or white bread. Choosing lean proteins low in saturated fats and limiting the amount of red and processed meat you consume are vital for wellness and fitness.

At pitstop, low-calorie meals with a mix of herbs and spices are favoured over high-calorie dishes.

Its healthy menu contains foods with no seasoning that comes with side effects.

For instance, Pitstop’s Fish Tacos with Yogurt, Coriander and Mexican Spices is a low-calorie healthy meal that delivers both quality and nutrients value.

Staying fit for fashion Beyond adopting a good lifestyle through low calorie and healthy meals, staying fit and ripped is the second part of the food and fashion nexus. For years considerable research has shown how the clothes and accessories humans wear can contribute to self-esteem.

Cognitive psychologists Hajo

Adam and Adam Galinsky have discovered how clothes can affect a human’s psychology state. They call it Enclothed Cognition: The clothes you wear and how they appear to people around inspire confidence or low self-esteem.

For instance, men with an incredible physique (read as six-packs and bulging biceps) and a good fashion taste are likely to be more comfortable in their skin than men with low physical fitness and an eccentric sense of style in a formal setting.

Also, men who exude both qualities (fitness and fashion) are anchored to be comfortable financially at first sight.

In a survey conducted in Lagos Nigeria by Pitstop Lagos and its agency partners, 55% of the respondents said that being fashionable is a significant motivation for their fitness routines and wellness choices. Hence, Pitstop Lagos focuses on building a nonmembership wellness community that plays host to cyclists, runners and fitness enthusiasts. The mission here is simple: To help people look good in outfits and achieve personal and career success.

“Beyond offering a low-calorie meal, we also have a wellness community that caters to fitness, ” says Aminadab Adegboro, the founder of Pitstop.

“The nexus of food and fashion is an all-time motivation, especially for a working population whose survival partly depends on looking good.”

When you combine a good exercise program such as brisk walk, cycling and running with low-calorie and healthy foods that keep your weight in check, smart clothes will remain smart on your body, and you’d be filled with confidence to work.

Combining quality meals with a good fitness regimen is a surefire way to achieve food and fashion nexus. BD

SATURDAY 29, JANUARY 2021

RELATIONSHIP

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HOW ‘FRIENDSHIP’ IS HINDERING YOU FROM DATING IBUKUN AKINBAMIJO

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iti sat across the table from me, quite withdrawn and struggling to focus her attention on me.

We got into why she booked a session, she couldn’t find a man to date/marry. We began talking about the situation surrounding this and she said something so profound; ‘all the men in my life are my friends, I don’t see them that way’ to which I responded ‘is it your enemy you want to marry?’ of course, I got no response to this question, rather I got a very long but absolutely loud silence.

Many singles have fallen into same, old lie. For some weird reason, we believe that our ‘friendship’ will be ruined if we date the other person. My concern with this mindset is: ‘why do you think that you’re not capable of building something strong and long lasting with somebody else? Why do you think that you will ruin somebody else just by loving them? Why do you rate yourself so low? Why do you see yourself as incapable of making someone happy?’

You would rather ‘ruin’ relationship with somebody else but still have your friend. Why don’t you see it that you can actually love someone without hurting them?

What makes you run from your friends so you don’t ‘hurt’ them or ‘ruin’ friendship with them, is something that must be looked into and dealt with. It is a disturbing mindset that shows how you see yourself. Why not think that you would not ruin anything with anyone at all?

Being in love is something beautiful that everyone should experience, however limiting mindsets can be an impediment to this. The thoughts in our heads which I personally refer to as our ‘internal dialogues’ are like magnets, and they are attracting what we are saying to ourselves. You don’t need to open your mouth to say it, so long as you’re thinking about it, someone is getting that vibe from and about you.

If your current mindset is ‘dating will ruin friendship’, my concern is that you might end up with a stranger who bears no semblance to what you want in a man as long as he’s not your ‘friend’ and that’s worse!

This is also a conversation we might want to take further by asking if the problem is that your friends are not ‘dateable’ for you. Is it that your standards are higher than the people in your circle? This is also worrisome, if you’re the ‘wisest’ or the ‘best’ in your circle, you should change your circle because there is nothing challenging or inspiring in that circle. Be with people who spur you on into greatness. Be more open-minded! BD

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Being in love is something beautiful that everyone should experience, however limiting mindsets can be an impediment to this.

Ibukun Akinbamijo is a visionary who keeps adding value to men and women. She is the Founder of The Evolution Center; a coaching platform that offers edifying courses engineered towards the training of men and women, to help them live a holistic life. She holds a Bachelor's degree in International Law and Diplomacy, and a Master's Degree in Political Science. A Certified Life Coach, Neuro-Linguistic Programming (NLP) Practitioner and an Emotions Therapist. She is also an Emotional Intelligence Specialist. Ibukun is a ball of fire who has authored 2 life-transforming books with a number of other book projects in the works, as well as being an Accredited Mediator and ADR Registrar who specializes in peace and conflict resolutions. Connect with her via Email akinbamijoibukun@gmail.com

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BRANDS

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SATURDAY 29, JANUARY 2021

THE TWIN PATHS OF BRAND LOYALTY FEYISITAN IJIMAKINWA

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oyalty is one of the most important tenets of a relationship. Parties involved, or brought together, in any form of union crave loyalty, probably more than any other thing. Most times, these parties or stakeholders seek mutual assurances, and find it easy to envision success and satisfaction when they are guaranteed the loyalty of everyone involved. Loyalty is a rule of thumb in any venture, even where interests have been aligned for a corporate purpose. It can be gainsaid that where loyalty is sure, there is no limit to possibilities, in that relationship. It is like the Mob’s cliché, “if you have my back, then I can die for you.”

One of the greatest challenges that brands often face is that of loyalty. We hear the noise about brand loyalty. Brands put in huge investments to win portions of markets, satisfy their customers and retain the loyalty of their customers.

The importance of brand loyalty cannot be overstressed, and that is why brands bend over double, and spend good resources on cultivating and retaining the loyalty of their customers. In order to accomplish this, brands budget and spend big on advertising and other brand building activities like endorsements, sponsorships, public relations media relations, customer loyalty programmes, rewards and more.

All these are focused on positioning the brand as a ‘top of the mind recall’, in every way.

As good as it is to cultivate customers’ loyalty, there is also another side of customer loyalty that is equally important and holds strategic impact on a brand’s bottom-line. When all have been put in place to win the loyalty of the external customers, many brands fail to factor in the loyalty of their internal customers. Most times, this critical category is often left out. The internal customers are the staff; and as stakeholders, their loyalty is as strategic as that of the external public, if not even more. The internal customers man the different brand touch points (points of brand engagements and experience).

The loyalty of a brand’s internal customer is often borne Businessday.ng

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out of their experience. Theirs is experiential and can be the easiest and most effective way of motivating and arousing the loyalty of the external customers, away from the often exaggerated make-believe glitz and glamour of advertisements. Remember, the models and celebrities in commercials are not true representatives of the brand. The realest ambassadors of any brand are the internal customers who hear and experience the true values of the brand. When an organisation secures the loyalty of its internal customers, the service they give to the external customer is more experiential than mandated.

The real ambassadors of any brand are not the endorsing celebrities. Instead, the true brand ambassadors are the loyal and satisfied internal customers, who engage and experience the brand and, in turn, sell their experience. Top brand psychoanalyst, Sam Dalontes says “the most beautiful badge of honour for any brand is the experiential loyalty of its internal customers.”

Last line: Internal brand loyalty is the key that opens the door of external brand loyalty. BD Feyisitan Ijimakinwa is a Reputation and Perception Management expert.

He is a prolific writer and researcher who, at different times, served as Head of Corporate Communications of top brands quoted on the Nigerian Stock Exchange. A versatile communications specialist, he practiced extensively as a print journalist and was variously engaged in the broadcast media, working on radio and television.

Feyisitan continues to write on corporate communications, brand reputation and perception management, and brand intelligence, among others. He organises the ‘Brand Intelligence and the Marketplace’ masterclass. Feyisitan advocates a pollution free and sustainable environment

SATURDAY 29, JANUARY 2021

ENTREPRENEUR

17

SIZING UP AN ENTREPRENEURIAL OPPORTUNITY GLORY ENYINNAYA

B

study.

efore launching a new business, you will need to size the opportunity by creating an opportunity report.

The Opportunity Report can be viewed as a highlevel business plan or a precursor to the feasibility

Generally speaking, your opportunity report should contain the following sections:

Executive Summary:

The Executive summary articulates what your business is, and why it is attractive.

The summary should be short, concise, appealing, and compelling.

Opportunity Description: This section is used to describe the customer pain/need you identified, your product/service, and your value proposition. The key question is why and how your product/service can solve the

customer pain. The following questions may give you some thoughts.

What is the customer pain?

How painful is the pain?

Who are your customers?

What are their preferences and consuming behaviors?

Are end users and decision makers (buyers) different people?

What is your product/service?

How innovative is your product/service (e.g., new technology, new production, new features)?

What is your value proposition? How unique is your value proposition? Although value to customers is key, you may also need to think about values for other stakeholders. Please Businessday.ng

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18

ENTREPRENEUR

"

2021 SATURDAY 29, JANUARY Is this business opportunity scalable? Scalability and profitability may contradict. Under such a situation, you need to understand your priority.

Risk Factors & Mitigation Strategies:

What are your cost structures (fixed vs. variable, setup vs. operational)? A business model that has a low level of fixed costs generally has a low level of risks. However, competitive advantage can be built through proprietary investments, which often incur fixed costs. also think about different aspects of value (e.g., functional vs. emotional).

Revenue Model & Key Assumptions:

The term ‘’business model’’ refers to your secret sauce for creating, delivering and capturing value. Writers such as Alexander Osterwalder popularized the concept of business model generation in the past decade through their books and concepts.

Essentially, your business model is about how you make money or more technically, your revenue streams and cost structures. The development of a business model requires some “design” work. Thus, being creative is often critical.

Experienced entrepreneurs understand how to manage and avoid risks, rather than simply take risks. To manage risks, the first step is to identify potential risks. Questions below may give you some hints.

What can go wrong with your idea, how likely, and when?

Are these risks internal to your business (e.g., your technology just does not work) or external to the environment (e.g., a competitor has developed a better technology)?

To what extent can you manage these risks?

Multi-year financial projections: You will need to create projected financial statements. The starting point of these financial statements should be your sales forecast, which you can derive from the findings of your market research. The basic financial statements to be prepared include: Projected income statement Projected balance sheet Projected cash flow statement

Conclusion: In summary, it’s important to always create an opportunity report for your new product, taking care to emphasize the following: Why is your opportunity an attractive one?

Can you make money from the opportunity? Not every problem is a business opportunity.

What are the potential pitfalls you need to look out for? BD Glory Enyinnaya is an international business consultant and corporate change agent who has consulted for a diverse range of blue-chip companies, including Accenture, Nigeria LNG, British-American Tobacco, Access Bank, FCMB and MTN. She has also advised over 200 entrepreneurs for clients such

What are your major revenue streams? How do these revenue streams interact (i.e., positively, negatively, or no relationship at all)?

as the Centre for Global Enterprise (New York), the

What are your cost structures (fixed vs. variable, setup vs. operational)? A business model that has a low level of fixed costs generally has a low level of risks. However, competitive advantage can be built through proprietary investments, which often incur fixed costs.

She is a technology entrepreneur, having founded Kleos Africa, which is Africa's

What are the key assumptions of your business model? Your assumptions should be well grounded, for example, based on archival data and your own market research.

School and Regenesys Business School. She is also a frequent contributor to the

When will you expect positive cash flow and break-even?

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Entrepreneur Scan (Netherlands) and the International Business Accelerator (United States).

pioneer consulting platform. She is a Regional Partner for Faster Capital, a venture capital fund in the UAE which funds entrepreneurial projects around the world. She is a founding member of the African Women Entrepreneurship Cooperative (AWEC).

She facilitates sessions on strategy and entrepreneurship at Lagos Business FATE Foundation's MSME Hub and the SME Toolkit of the Enterprise Development Centre of the Pan-Atlantic University. She is available to advise aspiring and current entrepreneurs on Kleos Africa and can be reached at glory@gloryenyinnaya.com.

SATURDAY 29, JANUARY 2021

BOOK REVIEW

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The Life of an Educator - A Review of Margaret Olayide Sasegbon’s Guided Footsteps Title: Guided Footsteps: An inspiring memoir and timeless lessons in Grand parenting Author: Margaret Olayide Sasegbon Publisher: Jotham Publishing Year of Publication: 2020 Number of Pages: 200 Category: Memoir

Guided Footsteps: An inspiring memoir and timeless lessons in Grand parenting

G

TITILADE OYEMADE

uided Footsteps is a fascinating and easy to read memoir from one of the most respected and well known educationists in Nigeria. This enjoyable, informative autobiography is narrated in great detail. The events and influences that led Margaret Olayide Sasegbon to become an amazon in the Nigerian primary school education are succinctly delineated.

school at Corona and having served for 23 years, Sasegbon emphasised the values of enriching children’s lives, not just through core educational skills, but also responsibility, analytical skills, and building self-confidence. Not only are Sasegbon’s life and work a great inspiration, she also offered innumerable insights into education.

Throughout the text, themes and characters recur: children, parents, teachers and friends arrive and return. Her message is one of encouraging authentic leadership; to lead by example, aim for the highest standards and work hard to achieve them.

The book is divided in two parts; the author takes the reader seamlessly through two distinct phases of her life, her educational world and being a grandparent.

Sasegbon also devotes special attention to her memories of courting and marrying her husband. She described with great joy her happy home but when difficult times come, it hits the author hard: Sasegbon husband’s death at the age of seventy one is recalled.

Through her memoir, the mother of two and the grandmother of four opens up key moments in her life: early childhood; teenage years, teaching profession, family, her experiences with grand parenthood etc.

The book’s second part is dedicated to grandparents or grandparents in-waiting. She draws on her experience as a grandparent to help readers be the best grandparent they can be.

Born in Lagos, Sasegbon was brought up in a large family.

Her father played a significant and positive role in her life and sparked his daughter’s love for knowledge. Later in her life, she moves to live with her uncle and his family and we see how the young Margaret is shaped by her uncle’s religious values and providing a career path for her.

Guided Footsteps closes with tributes from her students, trainees, colleagues, family, and friends and packed with photographs that show significant events in Sasegbon’s life. Life illuminating quotes were shared, too; they were separated from the main text and support Sasegbon’s takes on topics including courage, determination, passion, hard work, leadership, grandparenthood etc.

Her interest in teaching began in early childhood: she was not quite seven years old when she would call the children in her compound together to impart knowledge to them. Here we start to understand her love for teaching and leadership.

Twentieth-century Lagos Island is seen in the background of Sasegbon’s teenage story, both in its periods of chaos and calm. Later in her life, she entered into teaching and enjoyed academic achievements.

The book’s chapters about Sasegbon’s time as a Headmistress at Corona are captivating. As the first black head of

Overall, Sasegbon’s memoir Guided Footsteps is a testament to hard work that she has put in over 23 years of her professional life. Readers are sure to enjoy this honest memoir and apply the truths the book imparts. BD is a business execute in a leading organisation and holds a degree in Russian Language. She’s the convener of the Hangoutwithtee Ladies Event and the publisher of Hangoutwithtee magazine. She spends her weekends attending women conferences, events and book readings. She loves to have fun and to help other women have the same in their lives.

oyemade

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RECIPE

20

SATURDAY 29, JANUARY 2021

Classic French Tarte Aux Pommes

A classic tarte aux pommes is the delicious apple tart found in every patisserie and restaurant in France. It comes filled with a soft, sweet homemade frangipane filling topped off with caramelized apples and fanned in the distinctive, striking spiral pattern making it instantly recognizable.

Finished with a light apricot jam glaze, this classic dish is loved around the world, not just in France.

Ingredients

• 1 1/4 cups all-purpose flour • 2 tablespoons granulated sugar

thick disk shapes, wrap in plastic wrap, and chill for several hours before working with it.

• 1/2 teaspoon salt • 7 tablespoons cold butter

• Preheat an oven to 400 F.

• 3 tablespoons cold water

• Roll and trim the dough to make a circle large enough to fit a 10-inch fluted tart pan.

• For the Filling:

• Fit this into the bottom and up the sides of the pan.

• 1/2 cup frangipane • 4 sweet-tart cooking apples, cored, peeled, and thinly

• Chill the pastry for 20 minutes.

• Place the tart pan on a baking sheet.

sliced • 1/4 cup apricot jelly, heated until partially melted

• Spread the frangipane evenly over the bottom of the chilled pastry shell, arrange the apple slices in a fan

• Steps to Make It

or spiral shape over the frangipane, and bake the tart

• In a small bowl, mix the flour, sugar, and salt.

• Using a pastry cutter, large-tined fork, or a food processor on pulse setting, cut the chilled butter into

for 12 to 15 minutes until it begins to turn golden brown.

• Reduce the heat to 350 F and continue cooking for 15

the flour until it resembles coarse sand with a few pea-

to 20 minutes until the apples are tender, but not

sized pieces of butter still visible.

overly soft.

• Sprinkle the cold water onto the mixture and toss a few times gently, just until it forms a ball that holds together.

apple tart to cool for 10 minutes.

• Brush the melted apricot jelly over the warm apples and

• Separate the dough into two balls, flatten slightly into Businessday.ng

• Remove the baking sheet from the oven and allow the

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serve the tart at room temperature. BD

SATURDAY 29, JANUARY 2021

HEALTH TODAY

21

Covid 19 vaccine…. Common Myths Vs Facts DR MONISOLA ADANIJO

W

ith the anticipation of the COVID 19 vaccine arrival in Nigeria, there are so many questions and uncertainties about the vaccine.

Is it safe? Does this mean we can stop wearing out masks? Will it affect fertility or change our DNA? Let’s discuss some common myths surrounding the COVID 19 vaccine.

19 may still carry, transmit, and infect others with the virus, even when they themselves are not sick. When you get the vaccine, please keep your mask on, and continue staying at least 6 feet from people to avoid transmitting the virus to others who may not have been vaccinated. We need to do this until more people get the vaccine or we have more information.

it enters your body. The vaccine does not contain the virus, so you cannot get COVID 19 from being vaccinated.

The protein that helps your immune system recognize and fight the virus does not cause infection.

MYTH: Getting the COVID 19 vaccine means we can stop wearing masks and taking precautions.

MYTH: The COVID 19 vaccine gives you COVID 19 infection.

FACT: The vaccines available now are designed to help your body’s immune system fight the coronavirus. The messenger RNA from the COVID-19 vaccines enters the cells, but not the part where DNA is located. It causes the cell to make protein to stimulate the immune system, and then it breaks down, without affecting your DNA.

FACT: the vaccine will not stop the virus from entering your body; it will only prevent you from developing moderate to severe COVID 19 infection. People vaccinated for COVID

FACT: The vaccine for COVID 19 cannot give you COVID 19.

The vaccines instruct your cells to reproduce a protein that is part of the COVID 19 virus, which helps your body recognize and fight the virus, if

MYTH: The COVID 19 vaccine will enter your cells and change your DNA.

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22

HEALTH TODAY

MYTH: The side effects of the COVID19 vaccine are life threatening.

FACT: The COVID 19 vaccine can have side effects, but mostly mild. The vaccine developers report that some people experience pain where they were injected; body aches; headaches or fever, lasting for a day or two. These are signs that the vaccine is working to stimulate your immune system. If you have allergies, discuss the COVID 19 vaccine with your doctor, who can provide you with more information.

SATURDAY 29, JANUARY 2021

ongoing on this.

effective — and reported no serious or life-threatening side effects.

MYTH: The development of the vaccine was rushed, so its effectiveness and safety cannot be trusted.

FACT: Studies found that the vaccines currently available are about 95%

It is important to note that scientists all over the world are working hard, around the clock, so we can go back to interacting safely, without the threat of developing severe Covid 19 infection. BD

Dr Monisola Adanijo FMCP a Cardiologist and the Medical Director at Naveen Healthcare.

With

experience spanning over

medical centres such as

20

years, she built her pathway in medicine and cardiology working in reputable

M ecure H ealthcare L imited , B arnes H ospital , L agos U niversity T eaching H ospital ,

University College Hospital, Ibadan, Chevron Hospital, Lagos to mention but a few.

MYTH: I have already had COVID 19, I don’t need a vaccine.

FACT: People who have gotten sick with COVID-19 may still benefit from getting vaccinated, because re-infection with COVID 19 is possible, people may be advised to get the COVID 19 vaccine even if they have been infected before. There is currently not enough information available to say if people are protected from getting COVID-19 after they have had it. The evidence suggests natural immunity from COVID-19 may not last very long. More investigation is

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Her passion for preventive cardiology led her to convene the Naveen Healthcare 10,000 Hearts Project, in order to help individuals detect, protect and correct cardiovascular diseases.

Skilled in cardiovascular diagnostic procedures and treatment, a fellow of the National Postgraduate Medical College of Nigeria, a member of Nigerian Cardiac Society, American College of Physicians, Hypertension society of

Nigeria and an international associate of the American College of Cardiology. She also has a Diploma in Leadership and Management from the

University of Washington, USA, As a Continuous Medical Education (CME) provider, she has worked with the likes of Trigen Healthcare Solutions, Pfizer GP Academy, Diamond Helix Medical Assistance, Pfizer Pharmacy Academy, Global Health Project and Resources, Sanofi-Aventis Nigeria, Novartis Nigeria and Servier International. She

has helped build capacity in

Electrocardiogram

interpretation , preventive cardiovascular diseases , management of heart

failure, patient education and more.

She launched the first TeleElectrocardiogram project in Nigeria and West Africa and does her part in contributing to good health and wellbeing, a Sustainable Development Goal (SDG3) of the United Nations. moni.adanijo@naveenhealthcare.com www.naveenhealthcare.com

Instagram: https://Instagram.com/moni_adanijo https://Instagram.com/naveenhealthcare

SATURDAY 29, JANUARY 2021

RECIPE

23

Refreshing strawberry mango smoothie Ingredients Strawberry + Mango Carrots Almond Milk. The main liquid for our smoothie Lemon Juice. Citrus is essential to the smoothie’s flavor. It makes the strawberry and mango pop to the extent that the smoothie will taste bland without it. For a cool taste experiment, try the smoothie before and after the citrus is added.

You also can make this smoothie with orange juice.

Instructions •

Place strawberries, mango, and yogurt in a blender.

Blend on high for 30 seconds. Add in the ice cubes and blend until smooth. Pour smoothie into glasses and serve.

•

Note-if you like a thinner smoothie, you can add a splash of milk or coconut water.BD

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SPORT

24

SATURDAY 29, JANUARY 2021

ANTHONY NLEBEM

B

arcelona's crippling financial crisis has been laid bare following the impact of the coronavirus.

Barcelona are on the verge of bankruptcy after racking up debts close to £1billion, according to reports.

The reports also claimed Barcelona still need to to pay back around £375million or risk going into insolvency.

At the end of last season, accounts showed the club had lost a whopping £88m with Barcelona forced to play in an empty Nou Camp.

Despite slashing players' wages by 70 per cent during the pandemic, the Barcelona football club also disclosed debts of £443m.

And a report in La Vanguardia now claims that figure does not include a deficit that totals around £360m taking the total to just over £800m (€900m).

On top of that, Barcelona owe a staggering £173million to clubs over player transfers in the long-term - taking the total just shy of an eye-watering £1bn.

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WITH £1BILLION DEBT, BARCELONA ON VERGE OF BANKRUPTCY According to Marca, that includes two payments to Liverpool for Philippe Coutinho.

The Catalan giants signed the Brazilian playmaker for £142m in January 2018 but still owe £25.84m in the short-term and £35.4m in the long-term.

It's a similar story with Ajax and Frenkie De Jong with Barcelona still owing the Dutch side £42.47m.

One expenditure burning a huge

financial hole in the club is the staggering wage bill.

Barcelona have the highest wage bill in world football that tops £355m.

And the club are in further turmoil after it was revealed by El Partidazo de COPE that they have been unable to afford to pay the players their December wages.

BD

SPORT 25

SATURDAY 29, JANUARY 2021

Emirates stadium agog as Arsenal battle Man United

…. Man City eye vital win against Sheffield United

F

ootball action from the 202021 Premier League, LaLiga and Serie A seasons come alive this weekend, with fascinating and heart-beating fixtures to look out for.

The top clash from the Premier League this weekend is the meeting of Arsenal and Manchester United at the Emirates Stadium on the evening of Saturday 30 January.

This is considered one of the classic rivalries in English football, with the Red Devils and the Gunners having dominated through the 1990s and 2000s.

Though neither has been able to regain that kind of status in the past eight years or so, this remains a highlight on the Premier League calendar and offers a fascinating look into two teams trying to build themselves back to the absolute elite of performance.

After an awful first third of the season, Arsenal have shown major signs of progress under manager Mikel Arteta and will fancy their chances of completing a ‘double’ over United

after a 1-0 win at Old Trafford back in November.

United have also made progress under Ole Gunnar Solskjaer, but he has continually urged his team not to get ahead of themselves and always keep their focus firmly on the next challenge – in this case, the Gunners.

The Sunday’s action in the Premier League also sees champions Liverpool with a tricky trip to West Ham United; Leicester City and Leeds United will meet at the King Power Stadium for what promises to be a tactical arm wrestle between Brendan Rodgers and Marcelo Bielsa; and Manchester City will back themselves for another threepoint haul when they host Sheffield United.

similarly confident for their trip to Estadio Ramon de Carranza to tackle Cadiz.

The round also has a potential thriller between Villarreal and Real Sociedad – two teams scrapping with Sevilla for what is likely to be the final place in next season’s UEFA Champions League – at Estadio de la Ceramica on Saturday night. As ever, the ‘Yellow Submarine’ will look to Nigerian star Samuel Chukwueze to spark their attack into life.

The headline match from Italy for this round sees Atalanta host Lazio at the Gewiss Stadium in Bergamo. These are two of the most attack-minded teams in Serie A it is no surprise that their last three meetings have produced 16 goals!

The weekend also features an ‘old school’ classic with Sampdoria welcoming champions Juventus to Stadio Comunale Luigi Ferraris. The clash sees a ‘master versus apprentice’ angle for the managers, with the wily old Claudio Ranieri looking to outsmart Andrea Pirlo. BD

Fans of LaLiga will see Barcelona host Athletic Bilbao at the Camp Nou on the evening of Sunday.

Elsewhere in the Spanish top flight this weekend, champions Real Madrid will back themselves in a home clash with Levante on Saturday, while title favourites Atletico Madrid will feel

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26

SPORT

SATURDAY 29, JANUARY 2021

Guardiola says tactical switch re-ignited City's form

P

ep Guardiola says a return to a tried and tested formula has helped power Manchester City back to the Premier League summit.

Man City, who lead city rivals Manchester United by a point with a game in hand, are strong favourites to win a third English top-flight title in four years.

Guardiola's men, who host Sheffield United on Saturday, will hope to avoid the fate of their Manchester rivals, who lost 2-1 at home to the bottom side in midweek.

The City boss, speaking at his pre-match press conference on Friday, said he had switched tactics after a patchy start to the season.

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His side are now on an 11-match winning run in the Premier League and have won their past seven games.

"The reason we didn't play well was because when we had the ball we ran too much," he said.

"I didn't like the way we were playing," said Guardiola. "In previous seasons, the wingers were wider and higher, so we came back to our principles.

"When we have the ball we need to walk. When we don't have the ball you have to run with your life. Now I think we are calmer."

"For many reasons, we had to adapt to the quality we had and the players we had in that moment. That is the reason I tried to find the way.

Guardiola, whose side beat struggling West Brom 5-0 on Tuesday, said playing Sheffield United was "always uncomfortable".

"In the end, I felt having the wingers wide and high helped us to be more stable and the quality of the players do the rest. When we have the ball, we run less."Guardiola denied that the lack of early-season consistency was due to a lack of fight or spirit.

That system -- the 5-3-2 -- is difficult to attack," he said. "I am a little bit concerned about the game tomorrow."

Guardiola will once again be without record goalscorer Sergio Aguero, who is still self-isolating after testing positive for coronavirus. BD

SPORT 27

SATURDAY 29, JANUARY 2021

Ronaldo can do what he wants in his private life- Pirlo

J

uventus coach Andrea Pirlo said it had nothing to do with him if star player Cristiano Ronaldo broke coronavirus rules with a visit to a mountain resort.

his partner now risk a fine of up to 400 euros ($485) each.

He added of all the footballers in the Serie A club: "Off the pitch they are free citizens and each one takes his own responsibility."

He was criticised in October for travelling to Portugal while Juventus were in isolation after two virus cases.

everal Italian media outlets reported that local Carabinieri police were looking into the claims about Ronaldo but AFP was "Ronaldo had the day off, he can do what unable to confirm this. he wants in his private life," Pirlo said, after Italian media reported the striker The 35-year-old footballer has been defied travel restrictions earlier this embroiled in coronavirus-related controversy before. week.

Ronaldo reportedly travelled to the resort of Courmayeur, 150 kilometres northwest of Juventus' Turin headquarters, for the birthday of his girlfriend Georgina Rodriguez.

The Gazzetta dello Sport newspaper said the couple spent Tuesday night in a hotel and took a ride on a snowmobile the next morning, before returning to Turin.

Ronaldo then tested positive himself, and returned to Italy to spend a couple of weeks in isolation at home.

At the time, Italian Sports Minister Vincenzo Spadafora accused the star of "violating" coronavirus restrictions. BD

Under current Italian coronavirus rules, the couple should not have left the city of Turin. The multimillionaire player and Businessday.ng

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SATURDAY 29, JANUARY 2021

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