BusinessDay Weekender 18th Edition

SATURDAY 17, OCTOBER 2020

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©AnthillStudios

EDITION 18 I 28, NOVEMBER 2020

BUSINESS

Managing your money during a recession

STORY

COVID-19 is not the grinch that gets to steal christmas Businessday.ng

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SATURDAY 17, OCTOBER 2020

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Contents

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C O N T E N T S

8 STORY The Mass Exodus of Nigerian Doctors, in Figures

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ART OF THE WEEK

LEAD STORY FUJI: A OPERA INVITES YOU TO RE-IMAGINE FUJI MUSIC THIS DECEMBER

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#ENDSARS How can the accused be the judge. The irony?

STORY COVID-19 IS NOT THE GRINCH THAT GETS TO STEAL CHRISTMAS

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INTERVIEW An interview with SAM ONYEMELUKWE

BOOK REVIEW A Tale of Dreams and a Dreamer - A Review of Sammy Sage Hassan’s Dream Maker

37 RECIPE

Easy homemade crêpes

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HEALTH TODAY Prolonged sitting may put you at risk of developing heart disease

CULINARY DELIGHT Club Zorya: Opening up a defining experience to the Lagos nightlife scene

SPORTS Football world pays tribute to ‘The greatest of all’ Diego Maradona

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Editorial

Editor’s Note SATURDAY 28, NOVEMBER 2020

PUBLISHER/EDITOR IN CHIEF Frank Aigbogun MANAGING DIRECTOR Ogho Okiti EDITOR BUSINESSDAY Patrick Atuanya EDITOR BUSINESSDAY SATURDAY Lehlé Baldé

Dear weekender readers, Can you believe we are approaching December already? It’s been one heck of a year. Looking back I wonder where the time has gone? I remember January 1st like it was yesterday and we are already approaching December 1st. What has this year been like for you?

In today’s edition of the weekender we invite you to take a look at Fuji music. An important part of Nigerian history. Our lead story will get you excited as we delve into a top-tier exploration into one of the most dominant genres of Nigerian music, which has produced some of the country’s biggest music stars and also influenced contemporary Afrobeats over the years. If you stick around for the facts, you may end up loving Fuji even more than we do!

In the news : After several weeks of denying that they were at the protest ground on October 20th, to admitting that they were there but did not use live bullets, the Nigerian army has admitted that they were at the Lekki tollgate on October 20 and they were given both live and blank bullets.

Trump administration approves start of formal transition to Biden. The Nigerian economy which has been battered by the coronavirus pandemic has slipped into its second recession in five years.

The economy which had recorded a 6.1 percent contraction in the second quarter of the year 2020 has again recorded another negative growth rate of 3.62 percent in the third quarter of 2020. The word Recession sounds frightening to most people as they see it as a period when finances dry up. However, as the saying goes when the going gets tough, the tough gets going. While a recession is something beyond our control as individuals, we can control how we respond to economic instability and ensure that we will not only survive, but come out of it stronger. We have a story that invites you think about making your money last longer during the recession.

In happier news, The BBC has released its 100 Women list for 2020, which celebrates 100 inspiring and influential women from around the world. On this list are Africa’s Aisha Yesufu, Angelique Kidjo, and Uyaiedu Ikpe-Etim. You can expect a comprehensive news round up on page 3.

Tributes are flooding in following the death of Argentina legend and arguably the greatest footballer of all time, Diego Mara- dona. The former Barcelona, Napoli and Boca Juniors star - who won the World Cup in 1986 with Argentina passed away aged 60 on Wednesday, World Cup winner Maradona was discharged from hospital a fortnight ago following brain surgery, having undergone a routine operation for a subdural haematoma after being admitted to hospital due to concerns over anaemia and dehydration. Our sports story looks into his life and thoughts from those that will miss him. May he Rest In Peace.

A few days ago, the United States Mission in Nigeria tweeted an image of an exceptional Nigerian doctor, Dr. Onyema Ogbuagbu who has helped Pfizer in developing a COVID-19 vaccine at Yale University. The tweet stated that ‘Nigerians con- tribute to the world in so many ways’. This is exceptional news, and something that we should all be proud of as a nation. Dr. Helen Zidon looks at the exodus of Nigerian doctors in her piece.

It’s been over a month since the Lekki shooting and as an aftermath of the #endsars movement, which was a protest against police brutality, the Nigerian government conceded in October for state governments to set up Judicial panels of inquiry to look into cases of alleged violations of human rights by the Special Anti-Robbery Squad (SARS) and other police units. This raises the ironic question: how can the accused be the judge ? Our new story explores this in detail. Such a scenario is synonymous to a robber being accused of theft but having the wherewithal and power to be in charge of witnesses, and undoubtedly capable of influencing the decision process due to possible biased interests.

We also look at the importance of branding in music and explore the brands of the top three artists in the Nigerian music scene are clear examples of artiswhat their brand represent: Boy’s “African Giant” pseudonym serves as a bold notice of his aspirations, actual actions and achievements. Wizkid, also popularly known as “Starboy” is a superstar in every sense of the word. Davido was born and raised in wealth and affluence, this has been wholly embraced by the artist who is also called “OBO” (Omo Baba Olowo), meaning child of a wealthy man. How important is branding in music? Think about the brands you love.. why do you love them?

It’s probably thanks to a great branding strategy.

I hope you enjoy this weekends edition. We also a have an easy to make crepes recipe to make your weekend that much sweeter plus much much more.

We welcome feedback and comments every week BD

Lehlé Baldé is the Editor of BusinessDay Weekender email: lehle.balde@businesssday.ng | social: @lehlelalumiere Businessday.ng

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EXECUTIVE DIRECTOR, OPERATIONS Fabian Akagha EXECUTIVE DIRECTOR, STRATEGY, INNOVATION & PARTNERSHIPS Oghenevwoke Ighure MANAGER, CONFERENCES & EVENTS Obiora Onyeaso MANAGER, ADVERTS Ijeoma Ude COPY SALES MANAGER Florence Kadiri DIGITAL SALES MANAGER Linda Ochugbua HEAD OF DIGITAL SERVICES Onyinyechi Eze HEAD, HUMAN RESOURCES Adeola Obisesan DESIGN AND ART DIRECTION Tolulope Ayo-Olubiyo.

CONTRIBUTORS Adedoyin Jaiyesimi Titilade Oyemade Oluchi Okafor Art x Lagos Oluwamayomikun Deji-Omotayo Anthony Nlebem Dr. Monisola Adanijo Mercy Ayodele Fadekemi Areo PHOTO CREDIT Freepik, Google Images ENQUIRIES lehle.balde@businessday.ng samuel.anyanwu@businessday.ng ADVERTS Ijeoma Ude +2348033225506 PUBLISHED BY BusinessDay Media Limited The Brook, 6 Point Road, GRA, Apapa, Lagos, Nigeria.

01-2799100 www.businessday.ng LEGAL ADVISERS The Law Union

News Roundup

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Trump administration approves start of formal transition Nigeria is currently facing its second recession to Biden in five years OLUWAFADEKEMI AREO

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ince the win of presidentelect, Joseph R. Biden, current American president, Donald Trump did not concede and vowed with efforts to change the votes.

President Trump’s government, however, on Monday authorised the president-elect to begin a formal transition process after Michigan certified Biden as its winner and Trump lost another court decision in Pennsylvania.

The President said on Twitter that he has accepted the decision

by Emily Murphy, the administrator of the General Services Administration, to allow a transition to proceed.

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The transition process will provide the incoming Biden administration with federal funds and resources and will clear the way for the president-elect’s advisers to coordinate with Trump administration officials.

Nigerian army admits to having live rounds at the Lekki toll gate shooting, despite previous denials 95% efficacy

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fter several weeks of denying that they were at the protest ground that night, to admitting that they were there but did not use live bullets, the Nigerian army has admitted that they were at the Lekki tollgate on October 20 and they were given both live and blank bullets.

According to Brig. Gen. Ahmed Taiwo, being that they saw that the protests had been infiltrated by some hoodlums, soldiers were given both live and blank bullets.

All these confession is coming

he Ni ge r i an e c onomy which has been battered by the coronavirus pandemic has slipped into its second recession in five years.

The economy which had recorded a 6.1 percent contraction in the second quarter of the year 2020 has again recorded another negative growth rate of 3.62 percent in the third quarter of 2020.

The decline in the GDP for Q3 2020 is not unconnected with low activities both at the domestic and international levels which hugely affected the economic growth during the quarter as a result of several lockdown measures to contain the COVID-19 pandemic all over the world.

Nigeria's monetary policy rate has remained unchanged at 11.5 percent

T after the same Taiwo had previously told the Lagos judicial panel that soldiers were firing blank ammunition into the air and not at the protesters.

he Central Bank of Nigeria (CBN) on Tuesday kept its Monetary Policy Rate (MPR) unchanged at 11.5 percent after a two-day Monetary Policy Committee (MPC) meeting in Abuja.

This comes not as a surprise as analysts in the financial service sector had expected a hold following the uptick in inflation rate and weak growth that has translated into a recession for the second time in five years.

By vote of all members of the committee, the CBN also retained the Cash Reserve Ratio (CRR) at 27.5 percent, Liquidity Ratio (LR) at 30 percent as well as the Asymmetric Corridor around the MPR at +100/-700 basis points.

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News Roundup

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U. S to distribute 6.4 million doses of PfizerBioNTech COVID19 vaccine in the first tranche by year end

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he United States which has recorded a total of 259,600 COVID-19 deaths plans to distribute 6.4 million doses of the Pfizer-BioNTech vaccine in the first week after it has been cleared for emergency use.

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General Gustave Perna, chief operations officer for the government's Operation Warp Speed, told reporters some 40 million doses of vaccine would be available by the end of December.

That figure includes another vaccine developed by Moderna and the National Institutes for Health, which announced some preliminary efficacy results last week and is also close to applying for emergency approval.

The federal government will issue recommendations for who should be prioritized, likely the elderly, high-risk, and frontline workers, but local authorities will make the final decision for themselves. directly on someone's profile photo. Later updates of the feature plan to include stickers and live broadcasting.

Aisha Yesufu, Angelique Kidjo, Uyaiedu Ikpe-Etim named in BBC's 100 women 2020 list

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he BBC has released its 100 Women list for 2020, which celebrates 100 inspiring and influential women from around the world. On this list are Africa’s Aisha Yesufu, Angelique Kidjo, and Uyaiedu IkpeEtim.

The 2020 list highlights women who are “leading change and making a difference during these turbulent times.” Also, “in an extraordinary year – when countless women around the world have made sacrifices to help others – one name on the 100 Women list has been left blank as a tribute.” according to BBC. The BBC’s 100 Women team drew up a shortlist based on names gathered by them and suggested by the BBC’s network of World Service languages teams.

They looked for candidates who had made the headlines or influenced important stories over the past 12 months, as well as those who have inspiring stories to tell, Businessday.ng

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achieved something significant or influenced their societies in ways that wouldn’t necessarily make the news.

The pool of names was then assessed against this year’s theme: women who led change, and measured for regional representation and due impartiality, before the final names were chosen.

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News Roundup

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Nigeria's Umar Dangona emerges first runner up at world chemistry competition

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mar Dangona has emerged theirst runner up in the most recent world chemistry compe-

tition.

He is an indigene of Yobe state, Nigeria and he obtained his NCE in Chemistry Education from the Yobe state Umar Suleiman College of Education.

Dangona took the second position after representing Nigeria, beating candidates from several countries, making it to the top five and scaling to the final round, in the World Chemistry competition which was tagged “Imagine Chemistry International Akzo Nobel Competition

2020/2021”.

At the end of the competition, Adalet Adam from Turkey came 1st position and won $600 thousand after scoring 398 aggregated to 659 with a percentage of 85%, while Dangona Usman Umar of Nigeria scored 392 aggregated to 647 with a percentage of 76% which put him in second position, and won $400 thousand.

Coast clears for Nigeria's Okonjo Iweala as South Korean rival to step down

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he c o ast s e e ms to b e clear for Ngozi OkonjoIweala to emerge as the next Director-General of the World Trade Organisation (WTO) as her only opponent, South Korean Yoo Myung-hee is set to withdraw from the race.

A report by Washington daily stated that South Korea has decided to withdraw its candidate from the race and is expected to make this announcement public in a few days.

Analysts link the situation to the United States’ election which saw the defeat of Okonjo-Iweala’s opposition base in Washington DC as Donald Trump was defeated

by Joe Biden.

The U.S had earlier blocked Iweala from being the WTO head despite garnering over 104 countries’ support for the position, including China and the European Union. probable evidence that what was reported is false.

Scotland becomes the first country to make tampons and pads available for free Scotland has passed a bill that has made period products such as tampons and pads free to all who need them.

"That's right, Scotland has become the first country in the world to make period products free for all," the country's official account tweeted. "Because in Scotland, we believe it's fundamental to dignity, equality and human rights."

The Period Products (Free Provision) (Scotland) Bill, which passed unanimously, requires local authorities to ensure that period products are generally obtainable free of charge.

Also, schools and colleges must ensure period products are freely available to students, and designated public places must also make the products

available.

The Scottish government has estimated the measure will cost 24 million pounds a year – about $32 million.

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The Mass Exodus of Nigerian Doctors, in Figures DR. HELEN ZIDON

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few days ago, the United States Mission in Nigeria tweeted an image of an exceptional Nigerian doctor, Dr. Onyema Ogbuagbu who has helped Pfizer in developing a COVID-19 vaccine at Yale University. The tweet stated that ‘Nigerians contribute to the world in so many ways’. This is exceptional news, and something that we should all be proud of as a nation.

The infographic also states that this remarkable doctor, who is now an Associate Professor of Medicine and Infectious Disease Specialist at Yale, graduated with a degree in Medicine from the University of Calabar in 2003. Dr. Ogbuagbu is one of more than 4000 Nigerian physicians, dentists and allied health professionals who are living and practising in the U.S., Canada and the Caribbean, according to the Association of Nigerian Physicians in The Americas (ANPA). Recent figures also estimate that there are approximately 7875 Nigerian doctors who are practising in the U.K. Nigeria is currently experiencing a mass exodus of healthcare professionals. The brain drain of the medical talent from Nigeria is well documented and reported, but the figures are staggering. So let’s remind ourselves of what the current situation is through a few key points.

There are currently approximately 4.0 physicians per 10,000 population in Nigeria; that is 1 physician to 2500 people. We are clearly lagging behind the World Health Organisation’s recommended doctor-to-patient ratio of 1 physician to 1000 people. For further context, that is 0.4 physicians to 1000 people. This is in Businessday.ng

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comparison to approximately 8 per 1000 in Cuba, 4 per 1000 in countries such as Sweden, Austria and Georgia; 3 per 1000 in the United States and United Kingdom; 1.7 per 1000 in China and Turkey. Nigeria sits comfortably on the long list of developing countries in the ‘less than 1 physician per 1000 population’ category.

eral contributory factors to the lingering brain drain, with the most common being high taxes & deductions from salary, low work satisfaction, poor salaries, huge knowledge gap, and poor quality of practice.

The current global average of annual health expenditure is approximately 9.8% of GDP. NigeThe feedback from most Ni- ria currently spends less than 5% gerian doctors working in pri- of it’s annual federal budget on mary care and tertiary hospitals healthcare. As you can imagine, around the country, with regards with a population of approxito medical training, working con- mately 206 million people, the ditions, payscales, infrastructure allocated funds spread thin. In etc., is satirical, and somewhat 2019, this amounted to 1,191 bilsymbolic of the ‘0.4 to 1000’ den- lion Nigerian Naira, while private sity of physicians, as the remain- spending on health is projected to ing 0.6 which would make up a add up to 4,284 billion Naira by whole individual is allocated to 2021. All that money definitely fighting against deeply rooted doesn’t go into paying doctors, systemic issues in the healthcare as recent reports have found that sector. A survey report by NOI- Nigerian doctors are amongst the Polls and Nigerian Health Watch least paid globally, and in Africa. on the ‘Emigration of Nigerian There are 45 other countries in Medical Doctors’ highlights sev-

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Africa who pay their doctors better.

The issues surrounding the economics of how and why Nigerian doctors are not remunerated fairly are multifaceted, however they are reflected in the comments made by the Minister of Labour and Employment, Chris Ngige in April 2019. During a Channels Television’s breakfast show, Sunrise Daily, the minister, who is also a medical doctor, stated he was not worried about the brain drain of doctors. “We have surplus. If we have a surplus, we export. I was taught Biology and Chemistry by In-

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dian teachers in my secondary school days. They are surplus in their country. We have a surplus in the medical profession in our country. I can tell you this. It is my area, we have excess. We have enough, more than enough.”

We definitely do not have enough doctors in Nigeria to sustain the healthcare needs of the population, and there are currently no active policies or initiatives by the government to mitigate our depreciating health statistics, through the public and private health sectors. The failure to recognise that a complete overhaul of the system is imminent. It is no wonder that our doctors are fleeing to greener pastures for better training, better pay and a sense of fulfillment.

So yes, ‘Nigerians contribute to the world in so many ways’, but clearly, many Nigerian doctors would rather do so elsewhere. BD Dr. Helen Zidon is the Deputy Head of Medical Information at Aspen Pharma Group, where she oversees the medical information functions of Aspen territories globally for multiple widely used pharmaceutical products. She is a public speaker and advocate for Global and Public Health, accessible and streamlined medical care, and the incorporation of Medical Technology in medical academia and medical practice.

Email address: helenzidon@gmail.com LinkedIn: https://www.linkedin.com/in/dr-helen-zidon-29825413/ Twitter: https://twitter.com/helen_zidon.

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Laughter in the Mirror

SATURDAY 28, NOVEMBER 2020

SATURDAY 17, OCTOBER 2020

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Business

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MANAGING YOUR MONEY DURING A RECESSION

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MERCY AYODELE

igeria recently joined the league of countries in a recession as it entered into its second recession in five years. As you already know, the economy has been at mercy of COVID-19 and a drop in oil price which hit the already fragile economy like a tornado, wiping away government revenue needed to grow the economy. After all the speculations, guesses and signs that it was looming, the recession finally happened thanks to the economic strain from the pandemic.

The word Recession sounds frightening to most people as they see it as a period when finances dry up. However, as the saying goes when the going gets tough, the tough gets going. While a recession is something beyond our control as individuals, we can control how we respond to economic instability and ensure that we will not only survive, but come out of it stronger.

There is no better time than now to keep a keen eye on your money. If living through a pandemic was not enough to keep you on your toes con-

cerning your finances, the recession is a louder reminder.

What is a Recession Before we get too far, let’s walk through what a recession actually is. A recession happens when there’s a slump in growth and economic activity for at least two quarters (about six months). The good news is that a recession does not last forever. Instead of panicking and worrying during a recession, there’s still a lot of good work you can do with your own personal finances despite what going on in the economy.

Here are a few tips on how to get your finances through the recession and even thrive though it.

Keep a positive mindset As scary as recession is, it is important to stay positive during it period. On a practical level, it is hard to remain positive when you are surrounded by bad news on the recession. However, it is important to understand that your state of mind and how you feel has a direct impact on Businessday.ng

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Business

your actions and the results you achieve. You might need to minimise your consumption of the press and media and look out for good news and opportunities in a recession because there will always be one lurking around the corner. Panicking does not help during this period because it has an immediate effect on your decision-making abilities and adds to the already-high-stress that everyone around you is experiencing.

Boost your savings This is also a good time to boost your savings.

A recession most times affects the ability to earn money because of weak economic activities.

When the economy starts to dip, jobs and incomes can be put in jeopardy so it is a good time to beef up your emergency fund. While income may decline during the period, expenses will likely stay the same as you will still need to pay rents, utilities, groceries among other things. So it is time to make savings a habit. There are some great savings apps that could help like PiggyVest, Cowrywise, Alat and so many others.

Cut spending and live within your means Next, it’s time to start putting your spending plan to action. If you already have a budget that you’ve been working with, you will want to take the necessary time you need to revisit it, review it, and make sure that it’s in your best interest for these difficult times. It’s always a good idea to go through your monthly expenses and identify which items are necessities and those that are not. This may require adjustments on where or how you are spending your money and cutting down on certain areas. If you have yet to create a Businessday.ng

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budget, now is the time to start and you need to take this seriously.

Learning how to live frugally can be a great strategy during a recession. If you can do without it for a while, maybe it is not so necessary.

Minimise your debt In a recession, debts can get out of hand. However, carrying high levels of debt can be very risky, because any unexpected changes to your financial status could end up affecting your ability to pay these debts. It’s important to stay on top of your debt payments to ensure that they are not negatively compounding to the point that you need to take on even more of a financial burden.

Find creative ways to bring in money A familiar saying goes “don’t put all your eggs in one basket,” and this adage could be applied to your source of income. A common occurrence during a recession is job loss. Relying on one source of income could be risky during this period, because if hard times hit your company and it results in job loss, the only source of income could be lost and this could affect your ability to meet all your financial obligations. Multiple streams of income can help during this period.

Because if one dwindles, to can fall back on another to keep you afloat. You don’t necessarily have to get a second job, having multiple streams could come in different ways like renting out a room in your home, renting out a space in your garage or any other creative idea.

In conclusion, remember to stay positive and look out for the opportunities in a recession. A recession does not last forever. BD

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2020 Reflections – Gratitude in the midst of Uncertainty ADEDOYIN JAIYESIMI

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arly this week, I sat down to reflect on how things have played out in 2020. I won’t go into how the year didn’t turn out as expected because we all know the details. What struck me, however, is the fact that 2020 was a year of growth and love for me and these were not things I was intentional about when the year started.

For three years now, I’ve stopped writing new year resolutions or creating vision boards. I was simply tired of having the same thing on my list year after year; “Buy a car, get married, earn sixfigure income” and so on. It was depressing to get to the end of the year without achieving 10% of

those goals. So in 2017, I decided to try something different. I was determined to pursue only the things God laid in my heart to pursue. I tore down the vision board from my wall and I was eager to begin what I now refer to as an adventure with God. I, therefore, did not have any grand plans as I entered into 2020. I knew I was transitioning to the public sector in terms of my career but I really did not have the full details of what that entailed. I started the year pursing an internship at one of Nigeria’s leading Think Tank Advocacy groups. I was surprised when three weeks into the Businessday.ng

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internship I was asked to take up the role of Interim Team Lead in the department I had been placed in. Of course with this higher title came a higher responsibility but I was up for it. After all, I was there to learn.

When the lockdown happened as a result of the pandemic, I found myself working on a very interesting COVID-19 initiative called Project Ark. It was unplanned but I worked night and day to ensure the media and communications for the initiative was excellent, both to document the work that was being done and also to attract more sponsors. In the end, we were able to distribute 8000 food packs and 23,000 cooked meals to vulnerable families and individuals within and outside Lagos.

While doing this, I also launched a capacity building platform for communications professionals. That community has over 450 professionals from across Africa and beyond today.

By the beginning of August, I had stopped working and I prepared to officially begin a Masters in Communications degree at IE Business School. In the middle of all of this, I decided to write a book that chronicles the backstories of my journey as a communications professional. That book, From Clueless to Success, was released recently.

Why am I telling you all of this? This is it - I’d like you to know that 2020 may not have turned out as you had expected but if you look around, there are things to be grateful. I did not have plans of starting a professional community or even writing a book at the beginning of the year, but here I am – I have somehow been able to impact lives around me just by saying, “Why not?”

I guess the most significant thing 2020 has done for me is to open my heart to love – not just love in terms of relationships but love for humanity as a whole. You see, you and I are not so different. I realised as the pandemic further shrunk the world that we are all looking for something to believe in. We hope for a better tomorrow,

we dream of glorious days ahead and we are united in our pursuit of more – bigger, better, greater. For majority of us, 2020 has been the year of survival. The year of immense gratitude for even the things you consider to be little and things you may have previously thought to be mundane – the air you breathe, the colour of the sky, the bright smile of your neighbour’s face.

I encourage you to look at 2020 as a blessing – an awakening of some sort. We have one month to go. Make it count. There’s no point ending the year with regrets. Look around you and find someone to extend love to. Be kind to that stranger you walk past and often ignore every day. Most importantly, be deliberate about creating beautiful memories with those you truly care about. BD

About Adedoyin Jaiyesimi Adedoyin Jaiyesimi is the Chief Communications Consultant at The Comms Avenue, a capacity building and knowledge exchange platform for leading and innovative communications professionals across the world. The Comms Avenue offers high-level knowledge sharing meetings and training programs for communications professionals and corporate organizations. She is the Author of the book, From Clueless to Success – a collection of 20 backstories from her journey as a communications professional.

Adedoyin has successfully executed projects for the W Community, Women in Business, Management and Public Service (WIMBIZ), Leading Ladies Africa, Heritage Bank, African Philanthropy Forum amongst others. She has been profiled on She Leads Africa, Leadership Newspaper and Lionesses of Africa. She was also featured as one of The Spark’s Visionary Women in 2019.

Instagram - @adedoyinjaiyesimi Website – www.adedoyinjaiyesimi.com

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Art of the week

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Abe Odedina, Balancing Act, 2020. Acrylic on Plywood, 122 x 122 cm Image courtesy of Ed Cross Fine Art and ART X Lagos West Africa’s Premier International Art Fair. Learn more at www.artxlagos.com

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Lead Story SATURDAY

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Lead Story

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FUJI: A OPERA INVITES YOU TO RE-IMAGINE FUJI MUSIC THIS DECEMBER THIS DECEMBER, RE-IMAGINE FUJI MUSIC LIKE NEVER BEFORE AT FUJI: A OPERA

Lagos, Nigeria: 3101 Media presents FUJI: A OPERA, a multi-dimensional entertainment platform which deconstructs the fuji music genre from its enigmatic past and re-imagines it for a new generation of music fans and culture lovers.

From Monday 14th to Saturday 19th December, FUJI: A Opera will explore the belligerent past of a genre that started as Ajiwere, folk music for Islamic worshippers at Ramadan, and its transformation to reference sound for contemporary Nigerian pop music.

Highlights of the week will include (i) a rich multi-visual exhibition of Fuji subculture seen through archival recordings, costumes and memorabilia. The exhibition will serve as the official launch of the FUJI: A Opera merchandise collection; (ii) An Audience With KWAM 1, presented in partnership with FUMAN (the Fuji Musicians Association of Nigeria). This will be a 2-hour lecture exploring the evolution of Fuji Music - Past, Present, and Future; and (iii) a Live Music Showcase – an Invitation-Only live set, featuring two icons of the genre - King Wasiu Ayinde Marshall and Saheed Osupa.

FUJI: A Opera is scheduled to hold at the Alliance Française de Lagos/ The Mike Adenuga Centre, Ikoyi, Lagos. Select events will be open to members of the public via registration on the FUJI: A Opera social pages.

Join us this December as we pay homage to an enduring past and re-imagine the future of FUJI Music.

Follow the conversation now @fujiopera on social media.

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#ENDSARS

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#endsars: How can the accused be the judge. The irony?

FAVOUR OLAREWAJU

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s an aftermath of the #endsars movement, which was a protest against police brutality, the Nigerian government conceded in October for state governments to set up Judicial panels of inquiry to look into cases of alleged violations of human rights by the Special Anti-Robbery Squad (SARS) and other police units.

This raises the ironic question: how can the accused be the judge?

Such scenario is synonymous to a robber being accused of theft but having the wherewithal and power to be in charge of witnesses, and undoubtedly capable of influencing the decision process due to possible biased interests.

Just l i ke p e opl e c an electronically sign petitions to vote against things that they consider unjust, Nigerians Businessday.ng

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should likewise be able to unanimously and digitally vote a judicial or legal panel that they believe in, to right the wrongs that are being dished out to the accused.

Some persons have randomly suggested in close-knitted discussions that it seems the best way forward to ensure justice against police brutality in Nigeria is for international bodies to ban government officials from traveling, freeze their suspicious assets, and block access to foreign medical facilities and other privileges.

This might constrain the government to probably admit its wrongdoings, be more committed to lending its ears to the people’s needs, and most importantly, caution the government moving forward from letting innocent civilians die under its watch, rather than twisting the narrative to suit armed men in uniform.

However, on what grounds will such foreign interference be justified, especially given that every democratic country should be free from unfounded external influences?

This question is also in light of the President’s speech on October 22 2020 when he clearly warned foreign bodies to get their facts right and mind their own business.

Since the nod from government, about 26 states have set up judicial panels and commenced their hearings.

This includes Bauchi and Imo (17 members); Ekiti, Osun and Edo (12 persons); Katsina, Anambra, Gombe and Adamawa (11-man panel); Kogi, Kwara, Taraba and Abia (10-man panel); Benue, Rivers (9 members), Ogun, Ondo, Delta, Plateau, Enugu, Ebonyi and Akwa Ibom (8 members), Lagos, Cross River (7-man panel), Bayelsa (5 members) as

SATURDAY 17,28, OCTOBER 2020 SATURDAY NOVEMBER 2020

#ENDSARS

well as Nasarawa and Ondo states.

These judicial panels of inquiry mostly comprised gender-based representatives from civil societies, students, Human Rights Commission representatives; the Police, Department of State Services (DSS), Nigeria Security and Civil Defence Corps (NSCDC), Ministry of Justice, Nigerian Bar Association (NBA) and the Office of Police Community Relations Committee (PDCRC).

Specifically, the Lagos state governor stated that N200 million fund has been set aside “for compensation to families and individuals who have been victimized by officers of the disbanded SARS�.

The Lagos state panel was headed by Dorris Okuwobi, a retired judge and consisted of two youth representatives: Bolatito Olorunrinu and Temitope Majekodunmi, among others.

The panel was slated to commence on October 19 2020 but had its first hearing on Tuesday, 27 October in the Lagos Arbitration Court in Lekki and has reportedly been late to their hearings, fueling doubts surrounding questions of their non-bias.

On Friday, 30 October 2020, after swearing in the Lekki Concession Company (LCC) representatives who mainly emphasized the destruction of properties over the loss of lives, the Panel visited the toll gate.

After learning from a discreet source that the Military Hospital at Ikoyi might be housing information that could help the investigation, the Judicial Panel made an impromptu visit, only to be blocked by soldiers from entering the premises.

But 30 minutes later, the soldiers allowed them in after discussing among themselves. The panel discovered that the morgue at the military hospital has not been used since October 2019, and this marked the end of the Friday hearing.

October 31 witnessed the story of Ndubuisi Obechina who was illegally detained and had her life threatened by the police in Ikeja. According to her, her family had two encounters with SARS officers in 2017, and both times she was pregnant but lost both pregnancies due to the trauma, as her requests to see a doctor led to even more torture and threats.

In the first instance, on June 2 2017, Obechina claimed that she was in the classroom with a fellow teacher when the police called her phone number pretending to be delivery men from DHL who had a package for her. However, upon going out to receive the package, she was accused of being a kidnapper and an armed robber. She had to pay N400 thousand to be set free. At the Judicial panel hearing, she demanded N2 million.

That same day, an elderly man by the name of Olajide Fowotade was the second victim to testify

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to being beaten in the middle of the street by one sergeant Ayo on March 11 2017, leaving him with two broken teeth, a broken leg and a wounded eye.

Despite receiving media attention four days later and the case being brought by the then DPO, he never gained justice and spent nearly N1 million treating SARS-related injuries. According to him, the head of the panel of investigation showed up in uniform, which made witnesses scared of testifying, In response, a youth representative asked Fowotade if he wanted justice against the police or for his health. Out of fear, Fowotade refused justice against the police, making the Panel to overlook the power imbalance between the police and its brutalized victims, and giving way for bias.

These are just a few stories that have been shared nationwide by people who have been victims of police brutality, talk less of those afraid to share their stories due to fear of losing their lives and loved ones.

On the 4th panel hearing, the CCTV footage was submitted by the Managing Director of Lekki Concession Company (LCC), Abayomi Omomuwansa, to the Lagos judicial panel and the 4-hour long video was viewed on Friday, November 6 2020. The complete details of this footage remain vague as Omomuwansa stated that the camera stopped recording at 8pm.

Afterwards, the counsel to the protesters, Mr. Adeshina Ogunlana, petitioned for further viewing of the footage but this was opposed by Abiodun Owonikoko, legal counsel to the FG, which was eventually overruled by Justice Okwuobi.

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The next day, on Saturday, November 7 2020, the Lagos panel which was to hear the testimony of the Nigerian army had to suspend its proceedings till November 14 given the freezing of Miss Olorunrinu’s account and 19 others for their participation in the #EndSARS protest, that inadvertently leading to the withdrawal of two youth representatives from the panel.

This came after reports that the Central Bank of Nigeria (CBN) obtained a court judgement to freeze the accounts of 19 individuals and a corporate organisation for their active participation in the #EndSARS protest.

A week later, when the two youth representatives returned, on November 14, the Brigadier General Ahmed Ibrahim Taiwo of the Nigerian Army expressed his displeasure in the Lagos state government for denying that they invited the army to the scene.

He then proceeded to state that it was the protesters who first started throwing stones at them and the army only shot blank bullets, adding that water was shared to unarmed protesters after the so-called ‘hoodlums’ were dispersed.

Meanwhile, the Nasarawa panel of inquiry has reportedly received 16 petitions so far from individuals and organisations.

Although, the panel extended its submission of memoranda to 31 November 2020, most of the current cases were postponed till November 26.

And like that, one month down the lane, it is quite difficult to lay hold of any tangible achievement that has resulted from the judicial panels set up across the Nigerian states.

Nonetheless, since the Lekki shootings on October 20 2020 till now, the #EndSARS protests has garnered a plethora of international coverage including decisions of the UK parliament, and the trending video evidence of in-depth investigation on the events surrounding Black Tuesday as released by Cable News Network (CNN).

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#ENDSARS

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SATURDAY 28, NOVEMBER

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COVID-19 IS NOT THE GRINCH THAT GETS TO STEAL CHRISTMAS OLUWAMAYOMIKUN DEJI-OMOTAYO

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SATURDAY SATURDAY 17, 28, OCTOBER NOVEMBER 2020 2020

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t has undoubtedly been a tough year worldwide and it is no exaggeration to say we spent the better half of the year indoors and just trying to stay safe.

With December just a few days away, there is the hope that the holiday spirit might soothe our souls and let a little joy into our hearts. We are deserving of all the happiness we can get to ease the pain that this year brought many.

There is no denying that Lagos is the holiday capital in Nigeria; not in reference to tourist attractions but more accurately, the spirit of the city.

Lagos is alive with enjoyment. Cheers to that!

“Are you in Lagos December??” Are you really the socialite you think you are?

The question that lingers on the minds of many, “Is there Detty December?” Well, so far, there is no indication that Detty December is the agenda, considering we are still in a pandemic.

However, Christmas is not cancelled.

This year, from all indications, we are to think smaller but definitely more creatively. A holiday beyond packed concerts and clubs.

Below are some options that make for a wonderful time away from crowded spaces.

STAYCATION!!

GO SEE A PLAY

Terrakulture The theatre scene in Lagos is fast expanding and offering robust experiences that fully immerse the audience in the world of the stories. The fusion of music, dance, drama, art, life-size sets and 3D mapping is nothing short of sensational.

Terra Kulture and Muson Centre are known as home to some of the best theatre productions in Lagos.

Tickets typically range from N5,000 - N15,000 for regular to VIP. Be sure to get your tickets early, the sell out fast!

SIP & PAINT

Jara Beach Resort This is such a great way to get away from home without having to go too far. Lagos is home to some very lovely beach resorts that are perfect for relaxation.

Jara beach resort, La Campagne Tropicana, Atican Beach Resort, Kamp Ikare Beach Resort, Epe Resorts and Spa and Inagbe Grand Resort are a few places to unwind and take in such beautiful scenery.

Visit their websites and travel blogs detailing experiences to find the right fit for you. Quite a number have to be accessed via waterways.

Escape to a beach resort today and find peace.

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Searching for your inner Van Gogh? Try search-

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ing with a paintbrush in one hand and a wine glass in the other.

Learn and paint your own masterpiece in a relaxed environment in a sip and paint class.

Bonus point!! Your masterpiece (we hope) goes home with you and can finally give that pop of colour you have always wanted on the wall. Art on a budget.

A session, on average, costs about â‚Ś8,000 with provisions for couple and group discounts. sipandpaint.ng TRAVEL AND TOURS

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GAME NIGHT!!

Get a few friends together and have a blast! Truth or dare is sooo boring, think bigger, think crazier!

Gidi words is a new favourite, our very own Nigerian guessing game. Do you just have a green passport or are you immersed in the Nigerian experience for real? If you do not have this aready, you can ask a friend to ask a friend, rent or order yours online.

It can get competitive very quickly, I hope the bonds of your friendships are strong enough to withstand the heat. gamenightguru Jenga, Monopoly, Twister, cup games and even a mini treasure hunt are a few other ideas.

You would be amazed at the number of games that can come out of a single deck of cards.

Everyday household items are game tools waiting to be discovered. Find your inner child.

You have permission to go down the rabbit-hole of games night ideas on your browser. It is quite the exciting world.

The wonderful thing about these ideas is that they are not limited to the holidays alone and are ways to give yourself a break from your buttonedup routine every once in a while.

Reminder: We are still in a pandemic. Please do continue to follow the safety guidelines and keep safe. BD

Step 1: Follow a travel and tours brand now!

Wakawaka.ng is a great place to start. From nature walks to kayaking, paintballing to touring the country, boredom is a guaranteed thing of the past.

Dora the Explorer would be proud of you.

Wakawaka.ng

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SATURDAY17, 28, OCTOBER NOVEMBER 2020 2020 SATURDAY

SATISFACTION TO LOYALTY – THE LONG TREACHEROUS ROAD OLUCHI OKAFOR

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t’s interesting that alone, not tied to anything else, the words SATISFACTION and LOYALTY have very separate meanings. One means fulfilment of one's wishes, expectations, or needs, or the pleasure derived from this, while the other alludes to faithfulness to commitments or obligations. But once you use those words in the context of a transaction, buying and selling specifically, some have been known to expect that the mere expression of satisfaction from a customer means that the job is done. The mere fact that the customer is satisfied, according to most, means that they are locked down for life and are certain to return for a repeat purchase. This unfortunately is not the case, and it may lead to a familiar feeling of disappointment on the part of the seller; whether an individual or an organisational entity.

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The mere sensation of satisfaction is one that while extremely enjoyable in the moment, is also known to be very fleeting.

That implies that upon the experience of another stronger or more permanent emotion; that sensation will wear off.

In a world driven by e-commerce with high levels of competition with similar entities, this means that the same thing sold by someone else, maybe cheaper or of a better quality, will trigger a similar or more aggressive reaction. Therefore it is important that the goal for customer interactions should be retention. And nothing, absolutely nothing else drives retention more than achieving the loyalty of a customer.

Customer service and experience in itself is an emotional exercise. The experience a customer has in a store or while conversing online with a representative is what is

used to judge or ascertain their levels of satisfaction. A typical customer satisfaction (CSAT) survey or questionnaire has most of its questions based around feelings.

Questions are usually phrased in the following format: “How did you feel about our services?”

“Did you feel you were attended to on time?”

“How would you describe our services?”

“What changes do you feel we should make to our business going forward?”

Now, armed with the knowledge of the fact that you are essentially playing a game of emotions, it is important to note that loyalty is not an isolated incident. Sure, you might find yourself loyal to a brand by factors that are separate from you, such

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as childhood nostalgia or the mere fact that a family member or friend happens to work for the company which produces said item. But in most cases, loyalty is achieved from several incidences of customer satisfaction. It’s like the courtship before marriage. Some marriages happen in less time than others.

Some customers develop loyalty faster than others. There is no exact math. There are ways though, to achieve this a bit faster than leaving it to chance or the happenstance that you and most of your customers are related.

Consistency in your deliverables will make you a trustworthy business as this means that come rain or shine, you will be there to help them attend to their needs.

Quick and convenient resolution of issues will set you apart from the ever increasing number of Nigerian businesses who believe that a non-

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committal “I’m sorry” is supposed to fix everything. Apologies are best when backed up by a way forward.

Pleasant reception and attention is highly sought after by the average customer. Your business can stand out by displaying great inter-personal skills, and this is a competitive advantage as statistics have shown that people are more than prepared to pay more for excellent service.

I must add that customer loyalty is not assured for every single customer that patronises your business. Only a fraction will get to the loyalty stage of the relationship.

The plan that is within your control is to try to get that fraction to grow by another fraction for as long as possible. Customer retention is a long game that entails patience, consistency, and an intentional drive to make every customer want to buy from you again.

Oluchi Okafor is a customer experience consultant and has trained and consulted for over 100 SMEs on how to improve their processes, retain happier customers and deliver great experiences every time. She is also the General Manager at Multimix Academy, Nigeria’s foremost supply chain management institute.

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SATURDAY 28, SATURDAY 17,NOVEMBER OCTOBER2020 2020

Interview

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AN INTERVIEW WITH

SAM ONYEMELUKWE 1. As a Media Business Executive, Post Covid-19 lockdown, what are the lessons you have learnt as regards content creation and audience engagement to drive revenue?

What not only I have learnt but what everyone has gotten an incline on if not learnt at least seen a bit is that content can no longer be seen as a side or by-product. It is the service that humans depend on. The power of digital to connect is more present and directly in our face than before. What that has meant for me as a media executive is to listen and speak to the audience as much as possible to see what they truly want and watch

what they want rather than going with preconceived notions that may not be what they want to do but what the consumers want. For example, like Big Brother, they’ve nailed it. It’s an absolute institution and proof of listening to the audience and giving them what they need.

2. The New Media is disrupting the usual practice of Traditional media, what do you recommend as best practice to manage audience retention?

First of all, yes, New Media as digital overall through the years has changed a lot of industries

but for many industries, it has become complimentary depending on at what stage. In the West, New Media is proving to be complimentary. In Africa and in other emerging markets, with limited access, etc, it’s complimentary but Traditional Media is still leading but what I recommend is, very early on now for Traditional Media to get going if they haven’t and truly integrating New media as part of the mix not just as an add on.

3. In some spheres, you have been described as an Astute Business Man, what would you describe as your strategic business model?

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Interview

I’d say my model is to try my best to listen to customers, clients, partners, staff, and colleagues. One person cannot possibly have a view on everything going on even in a small/very small business. From the starting point of listening to clients and customers. For us, at TRACE it’s our viewers and also the brands that advertise with us.

What do they want? because it’s very easy for a business leader to think he/she has a great idea for some content and has been wanting to do it for a while for a TV, etc but the business leader is only thinking of himself/herself, his or her experiences and not looking to the wider market. For TRACE we spend a lot of time talking to clients about what they need to reach their customers, talking to our viewers about what they want to see, looking at what our viewers are watching, and going to that. So, looking externally is a key to how I try and operate, and that includes internally. I’ll tell you that the best ideas come from some of the most inexperienced young staff because they are looking from a completely different perspective than I ever could. To add to looking at and thinking from the other person’s perspective whether it’s a client or customer or staff is trying to align incentives. Aligning incentives by making sure that both party objectives are going to the same place.

Because, if they are going to the same place, I’m truly helping my customer and he has no reason to go anywhere or come from a different angle because what’s good for me is good for my customer.

4. You are the MD of a visual content distribution company, how do you manage creatives with a "disruptive creative approach"?

TRACE is a lot more than a visual content distribution company.

We are traditional and core businesses around channel distribution and advertising which is a visual content distribution company.

How do I manage creatives with a disruptive creative approach? You give them all the tools Businessday.ng

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and the framework to be able to work within. I want to hear ideas (though I’m not the actual person to listen to the ideas), completely disrupting approaches to creating content, delivering content to advertising for our clients, etc. But, I don’t want to hear an idea about creating a Tv show for football scores (maybe we would). For a much deeper example, I don’t want to hear a TV show about how the offshore oil industry feeds into the upstream and the details of that.

That’s far outside what we do; we’re music and entertainment so, we provide a framework within longform, short-form content around music, music interests, culture, empowerment, what pieces of the pie that content has to touch on.

It needs to speak to the audience and be around our areas of interest. But, within that, go crazy, be disruptive.

5. In a country going through economic challenges, how do you manage commercialization of content versus quality/original intended idea?

Well, the whole world is going through economic challenges brought by the pandemic. But, when it comes to Nigeria or emerging markets, specifically Nigeria, I think managing the commercialization of content is very straight forward to me. The market wants all sorts of content but the market is limited so creativity in the content itself and how it’s made is important. But, the most important is making sure that the investment in content has a real possibility of delivering a return on investment.

Create to fit the market and use creativity to do that.

6. What would you describe as the influence of music in addressing societal ills in relation to the #EndSARS protest?

One incredible thing about music is that you may love your range rover, egusi soup, or okra soup but the love for music is somewhat internal, more spirit-

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ual, more of a connection to our souls, and because of that power of music and the musicians, music has an incredible effect on the world from time memorial. The influence of music is powerful, important and it’s moving.

7. What is your view on the control of the media by the government?

Clearly Nigeria and many emerging markets specifically Africa have had varying degrees of the media. Usually, where they get sensitive is when the talk about criticism arises. On one side criticizing the government isn’t that much help but it’s more helpful to try and stimulate people to action, to make a change but that said, I think the government control of media limits creativity. It’s like trying to impose a government on the free market. There are clear lines that should be drawn but I think that it’s a discussion with media organizations because at the same time, close to that line is where good things happen. BD

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Music

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THE ESSENCE OF BRANDING IN MUSIC SEYI XODUS

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ou get just one chance to make a first impression, trust takes much longer however, and can only be achieved through steady consistency. Branding is the unholy matrimony of these two concepts.

Unholy because it does not have to be morally true, but must be evidently consistent with regards how you wish to be perceived. Branding is you subtly and loudly sharing your unique selling point with the target audience, what makes you stand out from the crowd and a reason you should be chosen over others.

Simply put, your brand is what you are known for. Within the context of global branding, companies like Apple, CocaCola, Uber etc have succeeded in creating a trusted and recognizable brand in almost every country around the world.

Amongst other things, this was achieved

through corporate identity, consistency, connectivity, localisation, adaptability and uniqueness.

Music is a mobile-human business where not just the service is seen as a product, but also the service provider, in this case - a musician or producer. Breaking into the music industry goes far beyond mastery of the craft or making great music. The package is just as important as the content. In some cases an artist’s appearance, aesthetics, and overall brand is what makes and maintains his/her relevance. These are artists we follow across social media with little or no interest in their music but still, there is a pull which eventually leads to conversion.

“I’m not a Businessman, I’m a Business, man” is a famous quote which emanated from Jay-Z’s verse on Diamonds From

Sierra Leone (Remix). These lyrics serve as a testament to the fact that although music is art, it’s equally a business in a multi-billion dollar industry, and for any business to succeed the salt of marketing needs to be added in the right portion.

Music branding is often associated with the image of the artist, but it also encompasess the style of music, the artist’s values, fashion, inspiration, idols, live performance style, website, social media presence, choice of words during interviews and on social media, logo and even the artist’s stage name and aliases.

Currently, the top three artists in the Nigerian music scene are clear examples of artists whose alternative names vividly depict what their brand represents. Burna Boy’s “African Giant” pseudonym serves as a bold notice of his aspirations, actual actions and achievements. Wizkid, Businessday.ng

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Music

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also popularly known as “Starboy” is a superstar in every sense of the word.

Davido was born and raised in wealth and affluence, this has been wholly embraced by the artist who is also called “OBO” (Omo Baba Olowo), meaning child of a wealthy man. Consistent brand management is important across board.

Artist’s brands can be recognized from things as simple as font choice, instagram theme, color scheme or icons because their image and brand identity is so strong it has been ingrained into our culture.

The main marketing channels through which musicians can develop and hone their brand and image are: Merchandising - this is very popular within the nigerian alte music community. Live shows - are a part of Beyonce’s brand, with her performance sets often going above and beyond, giving her fans and the world memorable moments to live with. Social Media - This space is fuelled by content and to thrive, it’s imperative to consistently dish out engaging material. Content here is often in the form of humour, lifestyle, physical appearance, jarring statements to name a few.

A brand is not built overnight, it takes time, dedication, money. But of the highest importance are consistency, clarity and being deliberate. BD

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SATURDAY 17,NOVEMBER OCTOBER2020 2020 SATURDAY 28,

Book Review

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Book Title: Dream Maker Author: Sammy Sage Hassan Publisher: Hot Coffee Books Year of Publication: 2013 Number of Pages: 200 Category: Self Help

A Tale of Dreams and a Dreamer - A Review of Sammy Sage Hassan’s Dream Maker

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TITILADE OYEMADE

s is often said, having a mental picture of your goals and dreams is a preclude to achieve them. Like a well-known speaker once said your dream is a preview of your future. What you see soon becomes your reality. However, we fail to use the power we have to change our life for the better. We are lazy dreamers or perhaps we don’t believe in the power of dreams. Dreams and their efficacy have been over-flogged.

Visualization is worth devoting more time to and when it comes to creating the life we want; Sammy Sage Hassan teaches readers how to use their imaginations to manifest their deepest desires in his fictional novel ‘Dream Maker’. Somewhere in there he paints the picture of creation (bringing things into being) and the law or laws that guide them. It is easy to relate the message in his book with law of attraction as espoused in the runaway success film The Secret, but the author is quick to refute the exactitude of his claim with that new age philosophy.

Combining the best of fable (or parable) and self-help, Dream Maker is a coming of age story involving a master and a pupil, a mentor and a protégé, a teacher and a student. The messages, knowledge and wisdom in this unusually informative book are ensconced in the story.

The book opens with two powerful quotes ‘the secret to all things is to find out one thing that means everything .’ and ‘An intelligent wellthought-out well-planned dream is a key to all the wealth the universe possesses’. These two quotes are sandwiched between the preface and prologue and it is a pointer to what to expect from the book.

The story is set around an imaginary town, Saga City. It centers around Baba, an old successful teacher and Daa (his ward) who he willfully undertakes, transferring knowledge and building the boy’s potential.

Hassan, a renowned poet/spoken word artiste

in Nigeria’s creative industry who once pursued a career in ministry and journalism (at different yet sequential times), wrote this book to convey a message and a philosophy. He shares lessons he learned along the way from his life experiences and he hopes these lessons might also be helpful to young adults as they make their way on their own journey through life.

Each chapter is preceded by some poetry.

At about 60 thousand words and 200 pages, you would think Dream Maker will be a quick read, but you may find yourself reading slowly because of the subject matter and the many lessons in the book.

Hassan skillfully weaves three themes throughout the book. The key themes in this stimulating book are dreams, visualizations, thoughts and the path to match the imaginary with the real. He notes that the book’s wisdom is teacherly which provides adequate detail about dreams and visions in an interesting and engaging manner.

The book takes its title from a game Baba uses to teach his disciple and it is filled with techniques that can help you use the power of your imagination to create what you want in your life.

For the reader who is curious about life, living and wisdom or young adults who have a hunger to succeed and live a fulfilled life or parents who need resource to train/bring up their wards, Sammy Sage Hassan’s self-help book does an admirable job of telling it like it should be. BD is a business execute in a leading organisation and holds a degree in Russian Language. She’s the convener of the Hangoutwithtee Ladies Event and the publisher of Hangoutwithtee magazine. She spends her weekends attending women conferences, events and book readings. She loves to have fun and to help other women have the same in their lives. oye m a d e

Email: titi.oyemade@gmail.com Social: @tiipree

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Health Today

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Prolonged sitting may put you at risk of developing heart disease DR. MONISOLA ADANIJO

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es, you read right‌ sitting for more than 10 hours in a day can put you at risk of developing heart disease. If you are the average city dweller, you leave home early, sit in traffic for long hours, get to work, sit at your desk all day, then after sitting in traffic all day, we get home and sit in front of the TV to watch our favorite show or sports, we then go to bed and repeat the same thing the next day! Many of us exercise for 30-45 minutes in the day, but are sedentary for the rest of the day, thinking the work out is enough activity for the day‌ This is far from correct.

One of the biggest studies done on the dangers of extended periods of sitting was done by researchers from Loughborough University and the University of Leicester (a public research university in the UK) in 2011. It involved 800,000 people and found that those who sat the most had an increase in the risk of diabetes, cardiovascular disease, death caused by Businessday.ng

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cardiovascular disease as well as from any other cause.

Researchers also found that individuals who spend 5 or more hours a day sitting were more likely to develop heart failure than those who sit less than 2 hours a day.

The message from all this research is that physical activity is healthier than sitting. That doesn't mean you have to spend several hours a day exercising.

Just taking breaks from sitting; by standing up and pacing or taking a short walk; might also lower sittingassociated heart risk. In effect, the more standing and walking you do, the better.

How does sitting affect the body?

Excessive sitting slows the metabolism, burning approximately 50 fewer calories per hour than when you are standing. This reduces your body's ability to regulate blood sugar, blood pressure, and metabolize fat, as well as causing weaker muscles and bones.

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Health Today

Muscles burn less fat and blood flows more sluggishly when we sit for a long time, allowing fatty acids to more easily clog the heart. Prolonged sitting has been linked to high blood pressure and elevated cholesterol, and people with the most sedentary time are more than twice as likely to have cardiovascular disease.

According to the American Heart Association, there's a theory that: not using the muscles enough (especially when you are always seated) can lead to abnormal blood fat levels. This occurs through the suppression of an enzyme called lipoprotein lipase.

Lipoprotein lipase converts “bad” cholesterol into good cholesterol, among other functions. Suppression of this enzyme causes an increase in “bad” cholesterol levels.

How to increase our daily activity: It has been suggested that getting up every hour to stand or walk around would help to counter the ill

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effects of prolonged sitting.

Watch less television. Replace TV time with fun activities that get you moving, like playing with the children or family pet and doing light house chores.

If you want to watch the TV, you can hide the remote control so you have to get up to change the channel.

Set a one-hour timer when you sit down to relax. Get up and move around for at least 10 minutes when it goes off. Many of the smart watches these days have this function.

Consider working at a stand-up desk. Standing beats sitting any day.

Take at least two walks a day. A new study from the George Washington University Medical Center suggests that brief walks after meals are better for keeping blood sugar in check than one longer walk each day.

Start a walking group. You'll be more active, and you'll also socialize, which is good for your mental health. BD

Dr Monisola Adanijo FMCP a Cardiologist and the Medical Director at Naveen Healthcare.

With experience spanning over 20 years, she built her pathway in medicine and cardiology working in reputable medical centres such as Mecure Healthcare Limited, Barnes Hospital, Lagos University Teaching Hospital, University College Hospital, Ibadan, Chevron Hospital, Lagos to mention but a few.

Her passion for preventive cardiology led her to convene the Naveen Healthcare 10,000 Hearts Project, in order to help individuals detect, protect and correct cardiovascular diseases.

Skilled in cardiovascular diagnostic procedures and treatment, a fellow of the National Postgraduate Medical College of Nigeria, a member of Nigerian Cardiac Society, American College of Physicians, Hypertension society of Nigeria and an international associate of the American College of Cardiology. She also has a Diploma in Leadership and Management from the University of Washington, USA, She launched the first TeleElectrocardiogram project in Nigeria and West Africa and does her part in contributing to good health and wellbeing, a Sustainable Development Goal (SDG3) of the United Nations.

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NOVEMBER2020 SATURDAY17, 28,OCTOBER 2020 SATURDAY

SME Development as a Pathway to Long Term Economic and Political Stability PANEL SESSION 1

Building a transformational business in an age of disruption PANEL SESSION 2

Profiting in a downturn PANEL SESSION 3

Practical steps to SME's survival; various programme and opportunities to small business owners MASTER CLASSES

• Raising Finance for Your Business

EXHIBIT YOUR BUSINESS

• Sourcing the Right Talent • Technology Masterclass • Marketing your Business Online • Assessing the Right Legal Aid for Your Business

For information on sponsorship and participation call Linda Ochugbua

0810 159 9355

linda@businessday.ng

Funmilola Aborishade

0903 513 2838

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11 DECEMBER 2020 VIRTUAL (ZOOM PLATFORM) 9AM

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Culinary Delights

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Club Zorya: Opening up a defining experience to the Lagos nightlife scene

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he city of Lagos welcomes- Zorya- a quintessential venue and the most exclusive and luxurious club, first of its kind in Africa. Situated in the highbrows of Victoria Island (1c, Ozumba Mbadiwe, Victoria Island) and named after the Goddess of light- Zorya opens up a defining experience to the Lagos nightlife scene.

With cutting-edge technology and a holding capacity of over 500 people, the new establishment is a befitting stratum for the international Lagos crowd and nightlife mavericks, as it presents uncharted territory through its no holds barred opulence and rich aesthetics.

From the magnificent lightings, biometric-access, lush seating areas, quality sound systems, centred views of the entertainment stage, ‘actual right to brag’ service all the way down to stocking the finest blends of whiskeys, vodka’s and the best cocktailsthe space is designed with no detail sparred.

At Zorya, every-one is VIP, with emphasis on EVERYONE! As such, the venue is positioned to be the Number 1 party destination in Africa, a melting pot that attracts business moguls, Oil tycoons, executives and the big players under one roof for possibly the best nights in Lagos that nobody outside its walls will ever know about.

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Culinary Delights

On the 4th and 5th of December 2020, Zorya will for the first time officially open its doors to guests from all walks of life for an enthralling experience.

The invite only launch will feature displays by acrobats, dancers and electrifying music performances from Nigeria’s A-list acts including Olamide and Patoranking alongside renowned king of turntables- DJ Consequence.

Expect great vibes and unforgettable nights made up of curated roasters of top international DJs, artistes, models, electro-burlesque performances, the best crowds and so much more. BD

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SATURDAY 28, SATURDAY 17,NOVEMBER OCTOBER2020 2020

Recipe

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Easy homemade crĂŞpes INGREDIENTS 1 c. all-purpose flour 2 large eggs 1 tbsp. granulated sugar 1/4 tsp. kosher salt 1 1/2 c. whole milk 1 tbsp. butter Fresh fruit, for serving Powdered sugar, for serving This ingredient shopping module is created and maintained by a third party. You may be able to find more information about this and similar content on their web site.

GET INGREDIENTS.

DIRECTIONS In a large mixing bowl whisk the flour, sugar and salt until combined. Then create a well with flour and add the eggs. Gradually pour in milk, whisking to combine after each addition. Let batter stand at room temperature until slightly bubbly on top, 15 to 20 minutes.

In a small skillet over medium heat, melt butter.

About 1/4 cup at a time, drop batter evenly onto pan, swirling it to evenly coat.

Cook 2 minutes, then flip and cook 1 minute more.

Repeat with remaining batter.

Serve crĂŞpes warm with fresh fruit and powdered sugar. BD

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SPORT

SPORT

Saturday 28, November 2020

ANTHONY NLEBEM

Football world pays tribute to ‘The greatest of all’ Diego Maradona

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SATURDAY NOVEMBER 2020 SATURDAY 17,28, OCTOBER 2020

Saturday 28, November 2020

SATURDAY 17, OCTOBER 2020

SPORT

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ANTHONY NLEBEM

T

ributes are flooding in following the death of Argentina legend and arguably the greatest footballer of all time, Diego Maradona.

Reports that the former Barcelona, Napoli and Boca Juniors star - who won the World Cup in 1986 with Argentina passed away aged 60 on Wednesday, World Cup winner Maradona was discharged from hospital a fortnight ago following brain surgery, having undergone a routine operation for a subdural haematoma after being admitted to hospital due to concerns over anaemia and dehydration.

Napoli to rename stadium after Maradona Napoli president Aurelio De Laurentiis revealed the club's stadium could be renamed to honour Partenopei great Diego Maradona after his death on Wednesday.

Maradona – arguably football's greatest ever player – died at the age of 60 after a suspected heart attack, the Argentine Football Association (AFA) confirmed midweek.

A World Cup winner with Argentina, Maradona enjoyed great success in Naples, where he guided Napoli to unprecedented Serie A glory in 1986-87 and 1989-90 – the Italian team are yet to add to their only two Scudetto honours.

As Napoli fans and Naples natives mourn the death of Maradona – a God-like figure in the city – De Laurentiis said the Stadio San Paolo could be named after the football icon.

"It could be an idea to name the stadium San Paolo-Maradona, it's something we can think about," De Laurentiis told RMC Sport.

Naples mayor Luigi de Magistris also tweeted: "Let's name the San Paolo stadium after Diego Armando Maradona!!!"

"I'd like to project Maradona's face [onto the stadium] during the whole game tomorrow," De Lau-

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Health Today

Saturday 28, November 2020 SATURDAY 17, 2020 10, OCTOBER

rentiis said.

‘I lost a great friend and the world lost a legend’- Pele Brazilian legend Pele, in many people’s eyes Maradona’s great rival for the title of greatest of all time, said: “What sad news. I lost a great friend and the world lost a legend. There is still much to be said, but for now, may God give strength to family members.

One day, I hope we can play ball together in the sky.”

A very sad day for all Argentines and for football- Messi Lionel Messi, who played under Maradona when he was Argentina manager at the 2010 World Cup, added: "A very sad day for all Argentines and for football. He leaves us but does not leave, because Diego is eternal.

"I keep all the beautiful moments lived with him and I send my condolences to all his family and friends. RIP." ‘A friend and an eternal genius’ - Cristiano Ronaldo Juventus star Cristiano Ronaldo called Maradona a “friend” and an “eternal genius”, adding: “One of the best ever. An unparalleled magician, he leaves too soon, but leaves a legacy without limits and a void that will never be filled.

Rest in peace, ace. You will never be forgotten.”

'A sad day for Argentina'David Beckham Former England captain David Beckham has paid tribute to Maradona, hailing him as a "pure genius".

“A sad day for Argentina and a sad day for football as we celebrate the greatness of what this man gave us… Someone that played with passion, spirit and was nothing less than a pure genius .. I was so excited to meet Diego and we will all miss him. Rest In Peace.”

‘The poetry of football’ – Conte and Zidane remember alltime great Inter Milan head coach Antonio Conte described Diego Businessday.ng

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Maradona as "the poetry of football" following the Argentina and Napoli great's death on Wednesday.

Maradona – arguably football's greatest ever player – died at the age of 60 after a suspected heart attack, the Argentine Football Association (AFA) confirmed mid-

week.

Conte came up against Maradona during his time with boyhood club Lecce in Serie A, and he lauded the former Gimnasia y Esgrima La Plata head coach following Wednesday's 2-0 Champions League loss to Real Madrid.

"We are all shedding tears for

SATURDAY 28, SATURDAY 17,NOVEMBER OCTOBER2020 2020

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incredible loss for the world of football."

the loss of a man who wrote football history and will always be an indelible figure in this sport," Conte told Sky Sport Italia.

"He was the poetry of football. I had the pleasure of playing against him, of marking him, and it still doesn't seem real that he's gone, especially as he was still young.

It's very sad."

Madrid boss Zidane also spoke glowingly of Maradona after the LaLiga champions won at San Siro for the first time in their history.

Former France international Zidane – also a World Cup winner – added: "It's an enormous loss for the world of football.

"I have him engrained in my head because of what he did at the 1986 World Cup. I was 14 years old... I have no words. We're all very sad."

The greatest of all just left us – former Argentina team-mate Russo Boca Juniors head coach Miguel Angel Russo said "the greatest of all just left us" after the death of his former team-mate, Diego Maradona.

Russo was a former Argentina team-mate of Maradona's and the Boca coach was saddened by his death.

"I feel a big sorrow, a deep pain as he was the greatest player in Argentina and the world," he told reporters.

"I had the chance to be his team-mate for the national team and we shared many things. He gave so many things to the Argentinian people and the sport of football.

"The greatest of all just left us."

FIFA should retire number 10 from football – Villas-Boas Marseille head coach Andre Villas-Boas urged FIFA to "withdraw the number 10 for all competitions" to honour Diego Maradona.

He starred in the number 10 for Napoli and Argentina during his playing career, and the shirt was retired by the Serie A club in his honour in 2000.

Villas-Boas wants to see FIFA go one step further and withdraw the number 10 completely.

"For Maradona, it's a hard blow.

I would like FIFA to withdraw the number 10 for all competitions, all teams," he told a news conference after Marseille's 2-0 Champions League loss to Porto on Wednesday.

"I think it's the best tribute that can be given to the greatest player in the history of football. It is an

Argentina president Alberto Fernandez said: “You took us to the top of the world. You made us immensely happy. You were the greatest of all.Thanks for having existed, Diego. We will miss you for life.”

The Twitter account for the Argentina team posted a picture of Maradona captioned: "Goodbye, Diego. You will be Eternal in every heart of the soccer planet."

Maradona, who coached Argentina at the 2010 World Cup, had been hospitalised for days after turning 60. He had successful surgery on a brain blood clot earlier in November and was to be treated for alcohol dependency.

Maradona won 91 caps for Argentina between 1977 and 1994, scoring 34 goals at international level.

He started his career with Argentinos Juniors before joining Boca Juniors and went on to play for Barcelona, Napoli, Sevilla and Newell's Old Boys before returning to Boca in 1995.

Maradona also had stints in charge of Textil Mandiyu, Racing Club, Al-Wasl, Fujairah and Dorados de Sinaloa in Mexico before being appointed by Gimnasia last year.” BD

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