O 4.1. MODEL ON SLOW, GREEN & HEALTHY TOURISM DEVELOPMENT
difficulties in choosing tools arise, it may be easiest to use the following table to generate an overview. Tool
Advantage
Disadvantage
Suitable for my Product
Flyer
☐
Brochure
☐
Webpage
☐
☐
Event
☐
…
☐ Table 14: Marketing Tools
List the tools available to you and create a simple overview of advantages and disadvantages. Think of aspects such as financing, distribution and target group when listing these. Finally decide whether or not it is an appropriate tool for your products and network marketing. 5.3.5 Monitoring and Evaluation Controlling the outcomes of marketing by comparing the goals with the results is not only required at the end of the process but also throughout the process through constant monitoring, tests and surveys ensuring appropriateness of the selected strategies. The following checklist will help you to develop printed material that will grab your readers. yes
no
Have you clearly identified the audience for this printed piece?
()
()
Have you surveyed materials from your competitors? Will your material compete effectively?
()
()
Have you determined your distribution methods and requirements before creating your design and deciding how many to print?
()
()
Is the size appropriate for the method of distribution? Will it fit in the display rack or mailing envelope?
()
()
Have you designed the material with your target audience in mind? For instance, have you avoided small print if your major audience is seniors?
()
()
Does the cover identify a benefit – visually or through a key word or phrase?
()
()
Do the printed materials reflect your true image? A slick city stile brochure is inappropriate for a remote rustic village. But so is a photocopied version on gaudy yellow paper
()
()
Is there continuity among all of your printed materials? Do they look as though they are representing the same community? Consider colour, design, slogan, logo, typeface, overall impression
()
()
Project co-funded by European Union funds (ERDF, IPA)
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