GIFT CARD PACKAGING by People are engaging more in online payments, purchases and gifting than ever before. E-commerce platforms undoubtedly represent choice, accessibility and convenience for consumers. But is something of the romance, personality and magic lost from the experience when items are gifted that lose touch with the physical aspect of the gift itself? The fact that physical gift cards remain the main delivery mechanism for gift card purchases and account for nearly three quarters of total gift card expenditure would suggest so.
engineering that delivers ‘wow’ moments during their unboxing. With 20 years’ experience and an award-winning design team armed with unrivalled prototyping equipment and an extensive materials library, Burgopak help customers craft experiences that delight consumers, elevate brands and differentiate them from the competition. Not only that, but stand-out packaging also provides an incredible opportunity to become a hugely valuable marketing asset. A quick Google search for ‘unboxing
video’ will return over 100 million results. People care about this stuff and brands are harnessing the power of packaging as a focal point for social sharing and influencer campaigns on social media. A strategy which has helped them reach countless communities, far beyond their typical sphere of influence and in-turn drive increased sales. We have seen a huge trend for this in the fintech space over the last 5 years with Burgopak creating nextlevel packaging for over 150 banks and fintechs. In our minds, giftcards are next.
Whether for a celebration or seasonal gift, the way an item is presented has a huge impact on the way it is received. It’s what defines the perceived value, brand identity and emotional impact on the recipient. Burgopak gift card packaging aims to deliver on that gifting experience through clever cardboard
Contact us today to learn how we can help level-up your gifting experience. Liz Crow elizabeth.crow@burgopak.com 07825 260126 www.burgopak.com
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