BURGOPAK
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BROCHURE
BLUEWATER GIFT CARD PACK Gift cards make great presents, they give the recipient the unrivalled flexibility to choose their own gift. But hey, so does cash. So, why purchase a gift card? The clue is in the name; it’s a gift, an experience, and our packaging is designed specifically to punctuate the joy of receiving a gift. The packaging we developed for the Bluewater gift card not only provides a unique delivery experience but neatly wraps it in a custom-made boutique bag to further accentuate the gifting experience and elevate the perceived value of the gift itself.
MR & MRS SMITH CARD PACK A Mr & Mrs Smith experience is a gift you give to someone very special. Their family of boutique hotels offer luxurious and romantic escapes for the most discerning of guests. After the voucher was launched in our custom Burgopak Slider, sales reportedly grew by almost one hundred percent. Was it just the packaging? Probably not but it’s hard to deny that the investment in a delightful, premium gifting experience certainly proved to be an impressive return on investment. To this day the Mr & Mrs Smith voucher remains in our packaging. It has arguably become synonymous with the brand, a statement piece that encapsulates the enjoyment of a great escape. The pack has even been reclothed by guest illustrators and artists and has appeared in television and magazine advertisements.
WESTFIELD GIFT CARD PACK A large format Burgopak Slider with a gold ribbon detail on the Pop and Pull. Westfield Shopping centre wanted to extend a premium shopping experience into their gift card through metallic Pantone and shiny varnish. The varnish and lattice design created a pack that appealed to the senses much in the way an enjoyable shopping experience would; attractive to the eye and with a tactile feel, the pack exudes luxury. The larger dimensions also provided opportunity for greater internal space, lending itself well to gifting with an increased writing space for a more personal and emotive message.
DELTA GIFT CARD PACK A Special edition packaging for 2,500 gift cards created from a decommissioned airbus fuselage. The pack has been designed to proudly display and protect the collectible product. Reflecting the expansive wingspan of the iconic aircraft, when the pack is closed the card is framed through an acetate window, and as it opens it reveals a story panel taking the customer on a journey through the creation of their unique gift card. The multiple panels have maximised print space, allowing Delta to present images capturing the production of these limited-edition gift cards with unique and memorable insights.
AMAZON GIFT CARD PACK Amazon is an online shopping platform known the world over. When Burgopak were presented with the opportunity to produce gift cards for the global brand we wanted to infuse the heart of the people into this rare physical touchpoint. The bold use of the amazon smile creates an emotional connection between brand and consumer building a relationship between provider and valued customer. By utilising the classic Burgopak sliding mechanism, we were also able to reflect the brands message of innovation and technological advancement, while maintaining a warm and welcoming feel and on brand styling.
AMAZON PENGUIN GIFT CARD PACK Building on the Amazing Gift card range, the Penguin pack was an opportunity to inject some energy and personality into the gifting experience. As the Gift card is opened the consumer is surprised as the Penguin winks and closes its eyes as the pack fully opens to display a whole pod of smiling penguins. Appealing to all age groups, the Penguin design with surprise pop-out beak engages the consumer in an interactive experience eliciting an emotional response and connecting the brand with a friendly relatable character. Building on a positive consumer relationship the card pack becomes a keep-able item that encourages the end-consumer to engage with the brand and create return business.
BLOOMINGDALES CARD PACK Using the Bloomingdales iconic bag, the Burgopak slider acts as an extension of the brand using kraft board with a one colour brown print. The novelty of the miniature bag catches the eye at till points and leaves a lasting impression encouraging the customer to engage with the brand and increasing repeat custom. The exciting packaging makes the gift card more interesting and elevates the perceived value. The multi-layered aspect of the packaging allows personal messages to be place on the inside, freeing the cover for maximum brand visibility.
HOTEL CHOCOLAT CARD PACK Using Burgopak’s Telescopic mechanism, the pack presents the give card in an innovative way. Matching the instore paper bags and decorative boxes, the pack simulates the exciting feel of opening a luxury box of chocolates. A continuation of Hotel Chocolat’s luxury and minimalist aesthetic, the sliding mechanism enhances the appearance and impression of a premium product. Incorporating the brands familiar black and white palette, the ribbon pull opens the pack to reveal the white gift card presented on a black background, followed by a lined space for a personal written message.
BPAK GIFT CARD PACKS BPAK is putting the gift into Gift Cards this holiday season with innovative designed gift card holders sure to be loved by all who receive them! The packs come in a variety of shapes and pop ups in very bright, fun modern colours and designs to fit every gift giving occasion. There are 17 different designs, four of which are Christmas themed. The packs are sold with a variety of different stickers to allow the consumer to customise their own gift cards and add their own personal touch to the gift depending on the occasion. More than your standard gift card pack, the Burgopak Sliding mechanism offers an unboxing experience to remember, giving the impressions of increased perceived value and a more personalised feel.
OTTO HUT PREMIUM PEN PACK As Otto Hutt themselves profess, the value of this writing utensil is unmistakable. A high-end writing instrument is both a tool, a statement, and a work of art. And like the product, it was essential that the packaging became a beautiful embodiment of the craftsmanship, innovation and functionality that defines the Otto Hutt Design 07 fountain pen. The telescopic format provided an excellent platform to unveil the pen along with its accessories and owner’s manual. Unique design details included a textured Fedrigoni paper combined with a black hot foil for unrivalled crispness and opacity of the branding. The design was highly commended at the Luxury Packaging Awards 2017.
ADIDAS GIFT CARD PACK The innovative sliding mechanism used in the Adidas gift card pack seizes upon the often rare but incredibly valuable physical interaction between brand and consumer. First impressions count and there is no better way to frame a gifting experience from an innovative and forward-thinking brand like Adidas than in a piece of packaging than redefines the way we think about gift card packaging. The packaging demands to be opened and in a retail environment it plays an important role in helping to sell the product.
I WANT TO KNOW WHISKY PACK The ‘Cabrio’ format gift pack imparts a high perceived value on the product by creating a refined yet theatrical opening experience as the card and brochure are revealed. The premium position of the product is further underpinned by the choice of finishes and material details including hot foils and luxurious silk ribbon pull tab. It’s a great example of where well considered packaging really does become a part of the product.