C/"*o^r -lrr/irotio* Attroct Millions For Founfoi

n's

Lom- Loc Pecky Cedor

also supplied dealers with a wall of Pecky Cedar as a prize for special events, such as openings, sales, schools, etc. A slide presentation program is used to explain the product and its advantages to lumber yard sales personnel during regular dealer meetings.

Special Architectural Displays In Building Centers

Fountain has a paid promotion program which includes a special archi- tectural display in building centers frequented by architects and a service which delivers literature and suggests applications to architectural offices. Homeowners who are attracted to l,am-Loc Pecky Cedar at various home and decorator shows are taken on tours to see the way the product can be used. A program of plant visitations is scheduled for contractors who tour the laminating facilities individually or in groups with their lumber dealer. Dealers have a standing invitation to bring their contractors in any time. School groups and architectural students are also invited to make the olant tour.

This promotional effort has added up to a wide and grow- ing demand for Lam-Loc Pecky Cedar, which was once a waste product. It shows what can be accomplished when all marketing efforts are integrated and weli directed to a designated end.

Lovelqce To Heod los Angeles Home Show

W. Floyd Lovelace of West Los Angeles has been named to head the executive board of the 1962 Los Angeles Home lhgy, it has been announced by managing dlector Carl F. Kraatz.

I- ovelace, residential sales manager for the Dept. of Water and Power, was elected to the presidencv of the-17th annual construction inclustries exposifion bv the board.

Other officers elected toierve with Lovelace were:

_

Vice-presidents : Quentin W. Best, president of Consolidated Rock Products Co., Los Angeles; William Baines, president of Baines Construction Co., West Los Angeles; Donald Beck, sales manag'er of the Southern Californii Gas Co. : Secretary : Milton J.-Brock Jr., president of Brock and 5ons Construction Co., Los Angeles ; Treasurer: Robert M. Smith, Smith-Palas Co., Inglewood.

Kraatz will continue to serve as executive vice president and managing director.

A dromotic enircnce is creqled by using Lom-Loc Pecky Cedcr to refiect th€ elegont fropiccl plonrings ond orientol obiects which keynote the desigrn of fhis contemporory home, lls eosy instollqlion ond procticol longevity mcke Lom-Loc Pecky Cedor o fovorite wirh borh builder ond homeowner.