The California Lumber Merchant - December 1957

Page 1

:l I T A I|TRY ]YIERRY C}|RIST]YIAS * sg.fla F%* rutuW Wffieffi T0 Att OUR DEAIERS, ffiffi WWiltrffiffiffi ffiaTiiii=F* PffitrffiNffiffi lJ{ THt ll{DUSTRY. GORDO]I| ]Y|ACB EAT[| l|ARDtryOOD CO]YlPAl.lY P$&ffiM" il*ifl$3 #W$ffi$ffiffi L.I.CARR & #(e - 0Al(IAlr| D' SACRA]YI EllT0 a,?.4..\r@\i@lwih\ "*$u " , -u' I "'J h," **K -."66@tuli\'N*4*_r "-" @6d*hq'4e4r4i$l!@qi,par

All eyes are on tbe Big et O"

Go

Oar petite Ostrom "O" girl lot Deeember is TV Starlet Millicent D em m i n g, u bo s e olt-.ro-loleJ't 35-23-34 is a good rcason lot giring this Big "O" tbe double-O !

Ostrom can furnish lumber specifications from our large stock inventory as well as pre-arranged sawmill scheduling. Orders for straight carloads can be shipped in manv instances overnight. Mixed cars may be shipped in 2 or 3 weeks. In California we maintain practically overnight delivery by our own trucks, manned by courteous, competent company-employed drivers. Yes, there's a big difference in Ostrom service. \7hy not give the BIG "O" a chance to go to work for you now?

Lelt to rigbt are oar ou'n "O" girls, Sandra Castle and. Mary Lucas, our elr\cient office creu.

strom Lumber Co. whofesole deportmen]

SHeruood.2-3211 TWX: MSVL 241

P.O. BOX 1310

MARY SV LLE, C ALIF ORN1,,4

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Speciol Redwood lssue Jon. I

The next issue of The CALIFORNIA LUMBER MERCHANT will be_a special Redwood issue pre- pared iri cooperation with the California Redwood^As_ sociation. There will be special articles of interest to millmen, wholesalers and,- especially, to retailers tell_ i"g, !t9* to boost their sales oi the slite's native specie in 1958; the entire section will be outstandingty i[us- trated. Other articles of unusual interest in ltri ttew Year's issue will include a full, illustrated report of the recent dealer-training management school conduc[ed by the Lumber Merchants Association of Northern California, and a Pictorial Report of the handsome physical iacilities of the new Burbank (Calif.) Lumber Co. If you are not on the regular Mailing List, better reserve- your copy of the January I issue NOW.

I. E. MARTIN THE CALIFORNIA OLE MAY Southern Cclilonria News dad Advertisiag Vfindike 4585 M. ADAMS Mcucaer Jack Dionne, Publisher Incorporctcd uldcr thc lswr ol Calilornic Published the lst crnd lsth ol ecrch uronth crt Roomg 508-9-10, 108 west sixtb streeL Lor Aagele: 14, calil., Telephone vAadike 4s6s Eatcrcd cs SccoDd--clcgs_nctter-Septenber ZS, lg'2L. at thc post OlEcc ct Los Atgelcg, Csliloraic,-udcr Lci ot Ucrch O, lfrg ---$l?;'?$l""Tl3;!l'f"t"".,eY'o'Los ANGELES i4 ' LUMBER MERCHANT REED POBTEB Mcacgiag Editor SAI{ FRANCISCO OEFICE MAX M. COOtr ilil0 Mcrlet SL Scl Frcacirco ll Ytllon 2-1797
-!" Jl,i, Jonn VcggbondEditoriols .. ... 4 Building Developments . .63 Two Scrn Diego Retoil Yords Merge. 2 RedCedcr Men Forecqst 1958 .......10 Mork Twoin Tolks of Selling-Editoriol. .12 Home Builders Predict Housing Trends. .lB Lumber Gets Movinq at Port Hueneme. ..20 NBMDA Threshes Out Distribution Chcrlf ...24 Short History of FCW'HDA-PorI 2.. .. ..32 NLMA Votes Fund for Wood Promotion. .38 ADVERTISEBS' INDEX will'be found on Page 72
BOB ADAilS of thc Nooh Adorns Lumbcr Compony's retoil ycrdr in Northcrn Ccliforniq is shown on the left tolking to ons of his cuitomer3 ond some of the 1977 cu3torne?r going to work on the bolloon supply ot the grond opening of the firm's Rio Visro, Colif., ycrd reported on Poge
6
Gull... P.O. BOX 73I, ARCADIA, CATIFORNIA ttHelbtt Eesf Wishes lor the New Yeor TWX: ARCADTA CAt 726t " Andy" DTAL RYAI| r-ar 8r F('R

Sqn Diego's Old Dirie Lumber Compony

To Consolidote With Airline Lumber Compqny Jonuory I As Dixieline Lumber Co.

The following t'"vo announcelnents rvere sent out earller this month by the respective San Diego retail lumber comDanles:

"special Announcement to Our Good Friends and Customers-We of Airline Lumber Co. are indeed happy to announce joining forces with the Dixie Lumber and Su-pply Co. This iucce.sful consolidation has norv been completed and rvill be effective January 1, 1958. The nerv firm namc will be Dixieline I.umber Co., 4009 Rosecrans; CYpress 8-987r."

And the other reads:

"special Announcement to Our Good Friends and Customers-Af ter 44 years in North Park, the Dixie Lumber and Supply Company r'vill discontinue business at ottr present l,,citlon , 3925 Ohio St., as of Friday, December 27 ' 1'957Ho'il,ever, we are h"ppy to inform you that n'e u'ill mergg our business, which lncludes our complete organization of experienced and faithful employes, with the Airline Lumbei Co. As of January 2, 1958,'rve rvill be open for business at our nerv location,4009 llosecrans St., under the nerv firm

name, Dixiel-ine Lun.rber Company. The offrcers and employes of Dixie wish to express sincere appreciation to you and hope that u'e rvill have the privilege of serving you in the future and shall do onr rltmost to merit your continued business and friendshio."

Behind the bare a.ri.r,ru.rcements of the merger of these trvo respected and successful retail lumberyards, The CALIFORNIA LUMBER MERCHANT has learned the follorving facts and the pattern for the yards' future retail l)uslness :

The Dixieline Lumber Comoanv is a consolidation of all assets of Airline and Dixie, the former trvo separate yards. Art Jensen and Dick Gurney, tr,vo cif the three orvners of I)ixie Lumber ancl Supply Co., rvill sell their interests in Dixie to ISill Corvling and, in turn, will keep the real estate ancl some other fixed assets in lieu of their stock in Dixie. This n'ill leave Dealer Cou'ling and his family the sole owners of Dixie Lumber and Supply and, after that, the two retail comoanies rvill consolidate.

Artllur C. Jet-r.etr as president, and Richard H. Gurney as r-ice-president of l)ixie have long been associated rvith the retail lumber firm and are u'ell knrirvn throughout the Iun-rber industry in Southern California. They are both reported expecting to retire as soon as this deal is completed but both are vitallv interested, and doing all possible, in giving the rren. DiiieLine a good start. and their cooperation has been a tremendous helo to Dealers Bolt Sutton and Bill Cou'ling, tlrey told The llerchant.

Cowling and Sutton New Offrcers

William S. Cou'ling rvill become president of Dixieline Lumber Co. He rvas secretary of Dixie Lumber and Supply Clo. and had been manager since going to San l)iego in 1926. FIe t'as earlier employed by Hammond Lumber Co.

Robert M. Sutton rvill be vice-president an<l general manager of the merged firms into Dixieline.

\\rilliam S. Cowling, Jr., r.vill be the secretary-treasurer and assistant manager'of the retail yard.

New Facilities Underway

General and sales offices rvill be located at the present Airline yard, rvl.rere the dealers r.vill soon complete a new 30x100 rnill and storage building, a new 6Ox57 finish shed, and a neu' 26x85 store building-all of which rvill be shorvn in these columns when completed. Bob Sutton feels the additions u'ill make Dixieline one of the best-equipped retail vards in Southern California in one of the most modern ind up-to-date plants.

A11 full truckloads or job lots 'ivill be delivered from the 28th street yard of Dixie Lumber at the foot of tlie 28th street pier. This property is approximately 2l acres and has a ihed about 12,500 sq. ft. plus a modern, attractive shipping office (no sales are made at this location).-There is a -3-car spur on the property so the dealers can handle either cargo or carload lumber economically.

Personnel of both yards is being kept intact as much as possible in the consolidation, with the follorving depart-

(Continued on Page 58)

CATTFORNIA IU'I'iBER IAERCHANT
Bill Cowling is shown (right) in pholo ol lefr with V. M. Copesius, monqger of fhe Sqn Diego lumbermen's Associolion, ot o recent SCRLA meeting in Los Angeles. Airline's Bob Sutton is busy in rhe photo ot righr
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$ieuEon'E Gtttttngg

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Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length. They never warp, twist or crack stay permanently beautiful. For heauy loads... long spans. fanctional beauty specify Lam-Loc Timbers.

Dcccmbcr 15, 1957
A unique and_ pleasing effect is accomplished in this luxury residgnce where longitudinal support is. supplied by a huge Lam_Loc rrmDer. lhe strength ot these _ttntbers plus an outstanding appezrrance allow the builder a wide latitude of desisn. Inheren-t qualities of Lam-Loc Timbers offer investment value unequalled by other types of construction.
SOtD EXCTUSIVETY THROUGH TUMBER DEAIERS
Phone, rarite, or utire-
ED FOUNTAIN tUftrBER CO. WHOTESALE LU'IABER Member A.I.T.C. 6218 South Hooper Avenue, Los Angeles l-Terephone LUdlow 3-r38r I t t l t t

There lived and labored in the merchandising end of the lumber industry for many years, a man named L. R. "Dict" Putman, of Arkansas. He went to his reward many years ago. But the old-timers in the lumber industry will never forget the way he used to talk selling and merchandising to lumber conventions.

He started in the retail lumfer business at Fayetteville,

Atkatt"as, and soon won fame for his colorful leadership.

.As President of the Arkansas association of retail lumber'

men, he made a number of speeches outside the Arkansas

territory, md his fame spread. The Southern Pine As-

sociation hired him away from the retail business, and as

its advertising manager his territory enlarged, and his fame grew. rf**

Then he took over the management of a great whole'

sale lumber association, and so kbpt covering an enlarged territory as a convention speaker of large ability. He had a

beautiful talking voice and a winnin$ smile, and his audiences were always enthusiastic ones. No one yawned while

Dick Putman talked.

It was as a speaker on selling that he particularly shone. He used to tell about a farmer he saw selling apples ofr a wagon at a farm town in Arkansas, and Dick would polish an apple as he talked, and describe the wonderful qualities of that wagonload of apples, and everyone in the audience used to get apPle-h'ungry just listening. ***

He also used a potato-selling story to illustrate how selling should really be done by an expert. He said that two

farm wagons, each presided over by a farm wortan' were

parkedside by side in the farmer's market, and both wagons

were piled high with potatoes. A shopper approached one

of the wagons, and asked the farm woman the price. She

replied that they were a dollar a bag.

ones for boiling, smaller ones for baking. The baking size must not be too large, so that they will bake dl the way ' through, quickly. That saves your gas bill.

"'We wash all our potatoes before sacking. When they come out of the sack, they are ready to cook. You don't buy any dirt. I'm asking a dollar-and-a-half a bag for themand they're worth every cent of it."

The shopper had only intended to buy a peck of potatoes' but with such potatoes as these she saw the wisdom of buying a whole sack, wh'ich she did. These potatoes were the same kind, size, and sort as the other woman was selling, and prepared for market in exactly the same way.

"The difrerence," Dick Putman used to say with his pleasant smile, "was in the selling." And then he would add that there is just that much difference in the better selling of''lumber and other building materials.

There is an old Chinese proverb that says "One pict[re is worth a thousand words," and Dick Putman used that philosophy in his sales talks to lumber conventions. Cold words and lifeless figures played fio part in his methods. A polished apple or a highly praised potato told the story. A delightfully told story always accompanied his histrionic efforts. Lumber convention speakers of his quality come seldom. Very, verJr seldom. * ,N. *

When he discussed the competition between the home salesmen and the automobile salesmen to corral the public dollar, he would give much credit to the sdes ability of the automobile folks. "You knovr," he would say, "there are lots of folks buying autos today who are so poor they actually haven't got a pint of licker in the house." ***

These stories, and many others, apty illustrate what made Dick Putman one of the most popular speakers in all the history of lumber associations and their conventions.

ttGoodness !"

[igh, isn't it?" said She the woman shopper, "that's awfully stopped at the next vvagon, and the other farm woman, who had overheard the brief conversatidn at the first wagon, was prepared. When the woman asked the price of her potatoes, she said: :krk*

"These are especially fine potatoes, ma'am. They are the very best potatoes for all sorts of eating that I know of. They're the small-eye type that save a lot of waste in peeling. The skin, you see, is unusually thin. A bag of these potatoes-is a bag of food, not of potatoskin and waste.

"In each bag you will find two sizes of potatoes, large

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Drcoarbu 15,1957 $egBsn'g @reetingg .'l4Y*" ''ffq'u 'tr #,:; A :#:;4i :!.{.:ai, Best Holidqy Wishes... ond moy good treslitr, hoppiness ond prosperity be yours in l95g ,ffi
REDWOOD

The Whole Town (Rio Visto, Co[f.) Dr-o-ps lq to Poy R"tpects to New Noclh Adoms Retqil Lumberyord

October 26wasa bie day in Rio Vista, California. Free refreshments,_balloons for Kiddies, door.prizes, The Works-all;;6fi;;it" ol xorn Ad"-t Lumber Company, on that day officially celebrating the grand opening of its brand-new, do-it-yourself pa.vilion' True to form, ;ir"r^;xtr; ro-.itrlny' ubo,rt small townsa special type of kinship,. You- might saywas in evidence U..""r.-1"it-about.,i.ryo^.JIo-. town dropped in at least.on:..during,iT -qy l"rl:{ his respect, to tt.'fJr;d;;il;;M;;;'g;r-cnu.L Richardson, and the rest of the well-known Adams LumberempIoyes.And,x,ithfervexceptions,"they.addedrereW plenty of jingle to the cash register, too, this grand opening cron'd.

--Noah Adams Lumber Company has a lot of faith that ' "No;h Ad"-, that El fi : Ji''.i ff :' ;'.:l' ?[ J: f "'# ; Ul li ru *:' i'il'"Tl"lli:

'iTherefore," he conlintted, "our nerv building-is-{eligned

nfi**l#fi:;ffi":ffi;

The feasibility of building a new shou'roottt and further cliversifying the-llio Vista yard became_possibie earlier this -reur *h"ithe vard had io be moved to its present site 7'lock, stock and'barrel," so to speak, to make way f1't tot-tstruction of the nerv ltio Vista Bridge, rvhich u'il1 lle comoleted next yeilr. The yard buildings were actually movecl intact from iheir old ri'aterfrorrt fourrdations and trundled through tou,n to the new site north of torvn. Neu' storage buildings 'n'ere erected and then all attention rl'as turned t<t the deslgning of a nel sltott'room ; the finest in the Delta Region, as it turnecl out.

fresides the Rio Vista yard, rvhich rvas established during 1927, Noah Adams Lumber Conrpany operates yards at Fairfreld (est. 1913), Walnut Grove (est. 191'1), Clarksburg (est. 19211) ar.rd Isleton (est. 1929).

' Founclei of this thriving chain yard operation l'r'as N[r' Noal-r Adants, rvho originalll' operated a retail yard and 'sau'mill in Minnesota trom igsa tri 190-1. The West Coast

beckoned to Nlr. '\dams during the latter ye:rr, srt he moved to California and n'ent to ivork for Hammond Lumber Company. 'l'hen, in 1909' he ripenecl his fir-st yard in Californii of Ri1r.,t-t. l-ater, N'Ir. Adams opened yarcls at \\ralnut Creek. Concord and \\rirrters, all of u'hich l'ere later soltl in f:rvor of confinir.rg his retail ltrrnber operations to the rich Sacramento River Delta regi"n.

Present officers of the Aclams Lrtnrller chain include ()eorge Aclams, presidcnt an<1 general manager; Irving

CAIIFORNIA I.UI'iBER IAERCHANT
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'FAn ltY PORTRAIT' token during opening shows (lefr ro right) George Adoms, presidenr ond generol -onog"r; Mrs' Srello Adoms,.o director; her son Bob idoms, secretoiy; Mrs. lrving Adoms, ond lrving Adoms, vice president ond treosurer of the yords, in front of the new showroom enlrqnce prizes. for which winner wqs nof forced to be present, to'p crruttn, Ne- show.oom is posi<nd-beom ronslruclion qnd covers 4500 sq' ft' All inventory is departmentolired (kitchenwore in foreground). Speciql ottention wos given color schemes, nor oily for fixfures but-wolls, ceiling ond ospholt eoor tile cs well' TOP RIGHT: Door prizes were disployed in siore center nor for from ,.gisr.Jtion dcsk; spocious checkoui counfer in bockground. lowER LEFI: rwo of Rio vislo's "finesl" pose for cLM,s comeromon ro show police proracrion needed oriorge public gorlieringss. LowER CENTER: Free'Kofiee Kounler'wos supplied by locol cotering firm qnd rnqnned by wives of yord personnel. towER RIGHT: Bob ldoms tri". on Hy3ter'3 new YE-40 for size; more ihon 20 suppliers exhibited of the opening

'gffi ffi

,\clanrs, r-ice-presirlerit ltn(1 treasurer; li. \. "Bob" --\11:trlts, secretar\' (also cttrrcntlv serving lts a1r I-\IA rlirector) ; \trs. St6lla ,\ditnrs, :r (lirector. an(l Nlrs. \\-illiam S:Lrgcnt. :r (lircct()r. Thc cotttp:tlt\-'s assistltllt general 1l1illl:Igcr is "N[itch" R. I-an<1is.

Inclustrv firtns rlotr:rtittg door lrrizcs to the Ilio \rista \ lrd'\ .qrrirrrl ( )l)crirg oi it.r rtcn iacilities include<l : ' Unite,l Stlrttls l'l-vn'ooc1 C'orP., S:tcrltmentt,; (ior<lorl-llaclleath Harcll'ootl. Oaklancl; I-. t,. llruce Co., ( )alillrrrtl: I'acific C1;rst '\ggrcgates, Sacr:ttltct-tt9;II:rs,rtlitc ('r)rl r"l':tti')n, San Frarrcisco; The I'zrcific Luttrbc'r Co., S:Lrt Iirlttlcisctl: I-amon Lrttllrcr (-o.. San Iirancisco; -\tneric:trr Sisalkrait Corp., SrLn lir:tncisco ; Sic-rra \l ill & I-utttlrcr ('o., Sacr:rment(); (iosslir-llarcling l,urnlrer Co.. \\'lrlrrrrt Creek ;

Christenson l,urllrer C.o., San Francisco; 1'ltrltttlitlo Lltmlrer Co.. S:rn lirancisco; Sltperior Lun-rlrcr Slrles. Sacranrent() : \\'holesale Builclirrg Srrppl1., C)akl:rrrd ; Sacralllent() \\'ht.,lcsulc Hardu'are; \\'. I'. liu11er Clo., SlLcranlento; Slalier. ilros.. S:rcramctrto; Lttntber Dealcrs N'{iLterials Co', Sacranrento; Stockton l.',ox L,r.; Caliital I'l,yn'rlocl Co., Sacranrcnto; Northern L.aliiortria Har<lu-ltre & Steel Co., S:in I'-rlLncisco; Buil<lirrg,\laterial Distrilrrrtors. Stocktorr ; C'alifornia Brrilders Srrppll', S:tcratrtento ; l<leal Cemer.rt L'o.' S:rn liriLncisco; Artlstrong Cork Co., Sorttli San Francisco; \rLtion:tl I-ead ('o., Sltrr Francisco: I)rr'-Ilix I'roclltcts. l{oscville ; Revnolds .'\llrtuitrum, San Iiritrrcisco ; Calitirrrria l),ttcrr-. Oaklattl ; ('rystalite Blrrcks, (iiLlt; F'lecto Finislics, Oalillrri<i. ancl She rrvin-\\'illianr. ('r,., ( )11lil1nd.

HAND AND pOWER Toot Woll Disploy is shown rop left; rhe M&D Fixtures were coordinoted for the opening by Rex Plumb of Dunhom, Corrigon & Hoyden' Top 6ENTER: rhe Johns-Mqnville booth qt rhe opening, in moin section of siore. will become port of permonenf disploy' ToP RIGHT; The builr-in kirchen disploy occupies o prominenr ploce in rhe new retqil store: ,,monning" rhe disploy ore the wives of mqnogers of three Nooh Adoms lumberyords (l' ro r.): Mrs' Richordson of Rio visto, Mrs. Burdge of clorksburg, ond Mrs. torhro-p of tslero.. igcotto PANEL-Lefr: The Armstrong cushiontone exhibit gor its shore of lhe crowd'

CENTER: Mitch Londis (left) qnd Veryl Bergstro, ossislonl mqnoger of lhe Rio Visto yord, demonstrole methods of pricing inventory-Sole price' cosf ond dote pur' chosed qre dioled into mochine; informotion comes oul on odiesive tog which is offixed to eoch piece of inventory, o method for superior to bin-togging' CENTER

RIGHT: The Gordon-MqcBeoth hordwood disploy, wirh o point exhibit ii the reor. [owER [EFT: Note ]he loudspeoker ot top of phoro, o.public-oddress syslem is key to successful yord openings; the bothroom fixtures Jeiorrmenl in foreground shows how items ore disployed ot end of eqch islond disploy' IoWER CENTER: The US'G booth opp"or, ,,*"il-9roid.d.,, IOWER RIGHT: Yord corries o good-sized lumber invenlory, olmost qll stored under cover

CATIFORNIA TUMBER MERCHANT
JUST TAKE A LOOK qt thot pqrking tot (left) if you don't believe they furned out for the grond opening! center: Jqck Pomeroy, execulive vice-president of the lumber Merchonts Assn. of Northern Cqliforniq (lefr) with president Adoms. Righ t: Wood *" u""d everywhere possible for showroom; nole qccess from highwoy
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MENNY HNISTMAS

Best wishes from Lew Godard and Al Bell (alias"Mr. Hobbs & Mr.Wall") and all the folks at. .

HoBBS WAll IUmBER C0.

Red Cedar Men Expect the Lumber Industry to Bounce Back Up From'Hard Surface' of 1957

No great prophetic powers are required in predicting the future of the lumber industry for 1958.

Drop a ball on a hard surface and what happens? It 'bounces back up. That's exactly what should happen in the lumber industry next year. In 1957, lumber sales hit the "hard surface" that was created by a tightening of credit for home construction. Now that credit restrictions are being eased, residential construction should increase, remodeling, which should account for substantial volume, and the lumber industry will "bounce back up."

Many wood substitutes have been tried in home construction and some of them have been found to be of value. However, lumber continues to be the most important single item required in building a home, and is likely to remain so for manv vears to come.

As far is-1957 is concerned, Western Red Cedar weathered the year in better shape than most lumber species. The price structure of beveled cedar siding qnd T&G paneling was relatively stable, compared to other species. As a result, cedar maintained its position as one of the most profitable items a lumber dealer can carry.

The 1957 program of the Western Red Cedar Lumber Association, comprising the principal producers of 'beveled cedar siding and clear paneling, was divided equally between promotion and research. One of the association's promotion projects' was in the Mississippi Valley, _at St. Paul, Minnesota, where, "Opportunity Cedarhome" was constructed in cooperation with a magazine.

Plans for this home were commissioned by the Western Red Cedar Lumber Association, the only stipulation being that cedar be used effectively, both inside and out. The result was an attractive modern home, surfaced with beveled cedar siding on the exterior and with clear T&G paneling in the inteiior. Upon completion of construction, the home was thrown open to inspection, first by lumbermen, architects and builders, later by the general public. Reaction was enthusiastic, indicating that cedar may expect a greater share of the housing market in the important Twin Cities area.

We made the most of this promotion opportunity by using advertising space in the Minneapolis and St. Paul daily newspapers, inviting the public to see the home, and also by mailings to the area's architects and home-builders. Newspaper and television publicity was generous. Lumberyards of the area advertised "Opportunity Cedarhome" with display banners and gave away thousands of pieces of literature by means of counter displays. As a result, the home was visited by more than 15,000 persons.

The research program of our association is not confined to promotion, however, although we recognize promotion as of prime importance. Faced with the challenge of competitive materials, the lumber industry must provide factual information spelling out the advantages of its products, and such information can be provided only by

Asfull ex-

ample, the association concluded that research was required to clear up a great deal of conflicting information on nails and nailing techniques for wood siding that affect both cost and quality of the finished job.

Field inspection revealed that incorrect nailing is one of the major causes of siding application failures, resulting in later complaints of poor appearance by home buyers. Information gath€red in this research program will be used in a program of builder education. Another facet of the research program is to establish the adequacy of two coats of paint as a means of reducing applied costs. Research established that the third coat of paint increases the cost per square foot of wall area about 4c or approximately $52 on an average house. A research team of the association now is comparing the initial appearance and time between repainting of two coats versus three. Conclusions are expected shortly.

One of the association's big research projects is in the area of paint performance: \Mestern Red Cedar is the most paintable of all wood species, by government test, but premature paint failures has been encountered in some areas. Two vears of activitv bv a research team of the Western Red Cedar Lumbei ASsociation have yielded a lot of basic knowledge on the causes for unusual performance of paint, and particularly the most serious pro'blem of premature failure.

The mechanics of blistering, chalking, mildew and fume discolorations are known. We know, for example, that the paint film is detached because of poor adhesion when water pressure builds up behind the film. We know the principal sources of this water. We know how house construction practices influence paint performance. We even have dug into paint chemistry to learn what effect paint formation has on premature paint failure.

The history of development of improved paints, designed to eliminate the problem of paint blistering, has been closely followed. As a result of two comprehensive surveys, we know that paints of blister-resistant formulations based on superior adhesion instead of moisture permeability are commercially available. These paints now are being tested and we expect to have results 6f these tests in eaily 1958, for passing along to the industry.

These are examples of the type of work our association is doing, both in research and promotion. We are confident that the new year will see not only an expansion of our program but an expansion in the lumber industry to the common benefit of both the producer and the retail yard.

T:i:i,llill:rl rl CATIFORNTA IUNBER. TERCI{ANI
tHE WIDE RANGE OF COLORTNG in Ccdar nokc: it idcal for intcrior poncling, or on rhc woll of rhis living roon, poinlr oul I'h. W.tf.rn Rcd Cedor Lsrnbcr Ar3ociolion. An incrcoring urc of thir rypc of poncling wor o footurc of 1957
A ME P RY CHRISTMAS

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Plus a complete line of lumber and building material handling attachments.

lUtlBERfffENt This is the truck you've asked for. built especially to handle your kind of load.i und,er condirions found in yoar yarrts ... indoors and outdoots...with greater driving ease than your auto. Colt orwrite the HysterDeoler

No other 7W lb. pneumotic offers oll these qdvqnced feolures:

o shortert tuming rodlus lby forl moker por-

O workc Inride. q boxcor lfhe only Tooo tb. riblc nonowcr oitler, nore storogr creo. pneumatic thqt will do thir).

O Power 3leeting os slondod cqulpmcnl.

neoresl you.

HYSTER COfiTPANY

O Single lever hoist ond tllr control, specds 4445 3td Slreel, Sqn Froncisco 24, Golif.

O Lorger enginc providc: cxfro power to ctimb hondling. Mlssion g_06g0

tlceper gruder-keeps truck golng in bod

o Low overheod cleoruncc, with full rongc of wrqlhen uprightr lincluding frce-tifrt b.uit your ln-

o Powerful brokes (torgesr bruking orcal. dlviduot requtrements.

HYSTER COffpANy

2425 So. Gorfield Ave., los Angele c 22, Coilil. RAymond 3-6255

Ji#'ii; -,,t-E;*;{d !!t,',;ii

Mork Twoin Tolks of Selling

Mark Twain liked to discuss salesmanship, and selling. He said once that he knew a salesman who could talk a fish into coming up out of the water to take a walk with him.

But the great humorist also spoke feelingly ar-rd interestingly on the other side of the selling matter, namely Over-Selling. He told of a man he said he knew who was guilty of over-selling in a big way. Mark said:

"He was the most eloquent orator I ever listened to' He was a preacher, and he painted the condition of the benighted heathen so clearly that my deepest passion was aroused. I resolved to break a life-long habit, and con-

Whire Brothers Forestry Scholorship Given for Customers' Christmqs

White Brothers of Oakland has presented a scholarship to the University of California, School of Forestiy, in the name of its customers and in observance of the current Yule season.

According to Don and Charlie White, it is hoped that this method of displaying White Brothers' appreciation to its customers will help raise the technological level of the lumber industry as a whole in addition to attracting talented young men into a career of lumber. Both men expressed their personal thanks to all who have made this contribution possible'

tribute a dollar to teach the gospel to my benighted brothers.

"As the speaker proceeded, I decided to make it five dollars. Then ten dollars. Finally I knew it be my duty to give to the cause all I had with me. The pleading of the orator wrought upon me still further, and I decided not only to give al1 the cash I had, but to borrow tvr'enty dollars from the friend who sat at my side.

"That was the time to take up the coliection. Flowever, the speaker continued until I lost interest, and I finally dropped off into sweet slumber and left him still talking. And when the usher woke me up by prodding me in the ribs with the collection plate, I not only refused to contribute anything, but I am ashamed to say I stole fifteen cents out of the plate when the usher wasn't looking."

Moral: Over-selling is as bad as r.rnder-sel1ing.

Wholesole r"-u"r-;; L Associotion of Southern Colifornio Formulqfes By-Lows qnd Code of Erhics

l:,r-t\' 5( )11tlr('rrt ( :Lli i, irrli:L rvhr,lcsltlt' lttltll 'trttlttl lrlcl I )t'ccrrrlrtr .l lLt li,,rigcr \',,tttig :trtrlit,,rittltl ill L"t -\llgtlt'' t():r(l()1)l rlrt' l]-r l.:t1s:r1i1l ('rirlt',,i l:tlrics irir lllt \\-ll"lt'lrlt l,r111l)tr'rlr('rt':.\ss,rt'i:rti,ll,,i \,,tttlrt't-tl ('lrlii.rtrllt .lr'Ill l:' I llLns,,il. t('rrrl)()rilt-,\ clt:tirltt:ttl. lrrt'sirlct1. .\t this tllt't'1irlg' tlrt'rtt'trrlrt't-. srrlrsi'r]lrt'rl t. tltt'!etlt'r:tl t-lllt't l" 1r<':t1'1'1it'rl ir tlrc i',rrt1Ltt't ,,i lllt'ir l,ttsltlt'ss.:t't iot-tll tllt';rrliclts rlt'tig1li1t,rl l,) g.r)\ (,1-11 tlrt, r,rglr1izlrli,,1. :r1rl rllrrlt, cl1r1rrt'1rq1.rr-t' lrl:1.. i.rl :L irtll l').iS scllt'tlult' ',i :ttl't'r-lisirlg ;rllr1 1'rr1'1ic rc l ;t t iotr s. .\r itrlt'rittt lrolLt-tl ol

Specializing in Truck-and-Troiler ond Roil Shipmenfs .

Old-Growth Bqnd-sown REDWOOD from Boiock Lumber Co., Monchesler

Old-Growth DOUGIAS FIR from Spocek Bros. Lumber Co., Monchesler

Precision-trimmed STUDSDouglos Fir ' White Fir ' Redwood REDWOOD POSTS clnd FENCING

FRED C. HOLMES LUMBER CIIMPANY

Fred HOLMES/Ccrrl FORCE

P. O. Box 987

Fort Brogg, Colif.

TWX: Forf Brogg 49

Phone: YOrktown 4-37OO

CAI'IFORNIA I.UMBER MERCHANT t2
ftIAilUFACTUR3RS OF OLD GROWTH DOUGLAS FIR SUGAR AND PONDIROSA PINE SUPPLTERS OF DOUGLAS FIR PLYWOOD REDWOOD ; AND OT}IER WEST COASY FOREST PRODUCTS
An Editorial
Wholesqle Only Southern Cqliforniq:
I | 194 Locust
Bloomington Phonesr Los Angelesz
4925 Collon:
Russ SHARP
Ave.,
ZEnith
TRinitY 7-O33O

For Belfer Service on fhe Pacific Coosf Phone Yovr Neqresl H&M Office

Regionof Sofes Otlices

The now-forming orgcnizotion of Southcrn Colifornio wholesqle lumbermen is shown (tt iwo of itc recent explorclory m.etingsol Rodger Young Auditorium (lefi phoro) ond ot Hody's in Hollywood on rhc right

legal matters under the direction torney for the group. The board

WHOI.ESAI.E DISTRIBUTORS

DIRECT TTIIL SHIP'I,IENIS tUtflBER o PIYWOOD By Gorlocd Truck qnd lroiler

DISTRIBUTION YAR,D

Burbonk Blvd.

of

!f'": I;,':..: f:ii 1 "'i ;r1 ;i';,i,.i{ .r,'';'i D*onl6cr .r3,t1957
FRESNO SACRAIIENTO ARCAIA 165 5. First Sr. p.O. Box 4293 p.O. Box 4t3 Adcm 7-5189 Wabqrh 5-85t4 Von Dykc 2.2936 ?EIETYPE: FR 147 TEIETYPE: SC t78 rftfWpE: ARC 96 ' .,,:. :. ';tl ;ii''! :" i BEVERTY HIT]S 319 S. Robarbon Blvd. BR. 2-d375; CR. 6€164 TELEIYPE: Bev. H.6642
')l ^'4.!l
Sidney J. Kahn, at- pass on the final draft of all papers, and the next seneral will meet January 7 to membership meeting is scheduled for February l4l
l33Ol
Von
) .a t a t atata .l .a f! G IHE ,tEASUtE OF cOOD LatMBER i;:'.,,.fi! Sfonley 3-1O50 NEI'NAN I REED TU'NBER COMPANY LARGE TOCAL INVENTORY - OVER 2,OOO,OOO FEET UNDER COVER
Nuys, Golifornio

%-#{f"

SACRAMENTO, Calif., Dec. 6-The 35-year-old Northern Califor_nia logging town of Tennant, which once boasied a populatio";i8-00-'p;rsons but curre'ntly is.occupied b.r ogllfour ca*tak"T: yTJ:":,:"1:9-,jo^day to the v.t";;;; .i iroreign Wars oi the United States.6y the International Paper- Co-mpany's. Lol,q:lett--rjllt:t""'

VFW officials ,"ia tt "y ".e thinking oi ""i"! the completely-equipped 100-acre townsite, in the shadow of snow-covered 14,161-foot Mount Shasta, "r r ttJ*. for pensionld vete.ans. Some part of the town might also be used as a summer camp for boys in cooperation with the State of California' -- -J;h; Mantle, t";;g; oiirt. w..h, c"rir., tranch.of. the Long.-Bell_Division of rnternational Papef co., oresented a deed for the town of Tennant ."a in its buildings to Riihard.L. Roudebush of Indiana, national comil#;;;rri"iiiirt" vew, and Alva J. r'r.-Li"g.i S""t"*Ento, california state commander. The ceremony took pia"" i. the of6ce of-Gov. Goodwin J.knight o{ ealifornia, a VFW member, who was unable to.be present' ''--h;;;;;t-*"" iounded in Lgzz about 4-0 miles northeast of weed in Siskiyou county as logging headquarters

CATIFORNIA LUTASER MERCHANI : -!@ *;&& .r* -x.*e;iqge B i_ * i-lr,.4se i -,":i . ;i ' ;-'i s-qpqgmg""GS
W*

for the old Weed Lumber Co., which was hought in a few years by the Long-Bell Lumber Co., and became Inter- national Papel Co. pr-operty in the merger tasi yeai.---.' r

At least three and one-half billion board feei of logs moved through the town in its tifetime to the weed saw- mill' The town at one time had its own railroad FFfig ;Lout 70 miles east into Modoc county. At the height of operations, 12 locomotives and 300 cars were needed to leef the weea Lilfi 1;;r. The railroad. was discontinued on September 10.

The town's days were numbered as its timber was cut. The last loggers moved. out about three months ago, and the rails removed two years ago.

The logging cam-p wal named for the late J. D. Tennant, vice-president and general manager of western operations for Long-Bell, who died in 1949.

I ennant was never a rough town, like other logging c-amps. rt was a planned community where loggers lived with their families. rts homes" had lawns and fencS& yi.ds ii i pi"" t;.; il;i;; with a breath-taking view of Mt. Shasta, which seemed even at a distance to tower over the town.

Our tree is loaded with good wishes to you for a Happy Holiday Season and much joy and prosperity in the New Year!

December 15, 1957
kf\a--\Iinto tutnBER 5AIES CO. (CALtF.) 801 NINTH STREET TWX: SC245 PHONE: Gllbert l-6491 p.O. BOX 1796 SACRAIIIENTO I 4, CAUFORNIA S"o6sn'& 9r*eting6 frorn all the folks atWinton.|.
2.. \finfok LU'NBER WHOIESALE DISTRI BUTORS OFF LAKEWOOD & NEAR FTRESTONE or 8713 a|.rro'!i. PHONE: TOpoz 2-2185 TWX: DNY 7580 DOWNEY, CATIFORNIA

tAV 6la4o'ilh Stoul aa

Bf le Siamp

Age not guaranteed---Some t have told for 2O years"-Some Less

THIS Wqs o frlqrine !

Countless stories have been told about the cockiness of our U.S. Marines'

Two Marines were sitting in the public library one day, and one of them had found a book that kept his eyes glued to the contents. The other said to him:

"What's the name of that book you like so much?"

The other said: "The name is'What Millions of Women Want'."

The first one reached for the book.

"Lemme see," he said, "have they got my name spelled right."

Gibsons Reopen Yqrd in Victorville After Fire

\rictorville. Calif .-George W. rtnd C' Dttngan Gibs<tn, ()\\'ners tlf the (iillst.rn l'un-rber Company here, reopenecl thc yard November 22 titet its relruilding follorving the clisastrotts fire t.rf Julv 13. Local Yard N{anagers Earl Stel,heirstin ar.rcl l'rrrck ShlLrv cele biatecl the reni,,tlelirrg n'ith ar.r ()pen House from 8:00 a.rn. to 9:00 p.rl. lrt the yard at Highu'a;- 1,S lind 7th street.

Custt,mcrs fountl nen' atld rlucl-r larger offices anri shon'roonl ancl n-ere served coff ee ancl <lottghnttts. rvith candl', balloons ancl rloor lrrites orr the free-giit list' The ,ro,-rzrg"ttt"nt aclr-ertisecl that it l'anted its custonlers to come in ancl prove the yard cortld sttpply ltnvthing from a board to a car of lrrnrbii. 'The stoi6 handles lumber, cetnerrt, bnilrlers hards'are, paints. lighting :Lrrd pluml.ing fixtures, sash and doors, the rrt'u' ';tluniittrrrrr slitling glass dut 'rs. elc' The original Gibsc,n vard in the desert city l'as burned in a pre-dalvn fire that thieatened the l'h<t1e tcJrt'n of Victorville but u'as brought rtncler control by l.reroic eftorts of ti.re local and sttrrounclit.tg crluntrvside fire-figirting forces, including the nearl.,v George -\ir F,,rce llase. I)an-ragc w:ls light but" the (iibson llrothers modernized'

CATTFORNIA I.UIIABER MERCHANT ao
trdt'tlARcllOFD|MES

-:rJ,i!frr4lr-

They're here again...

WAIERPROOF BAGS FOR WI]IIER USEI

From now until Spring all types of Calaveras Cement will be shipped in special waterproof bags whenever the customer requests.* This added protection will be yours at no extra cost. Ask for it if winter moisture presents problems for you.

CAlAUERAS

CETTTT CC).

315 Montgomery Streef Son Frqncisco 4, Colifornio DOuglos 2-4224 (or osk Operotor for ENterprise l-2315)

OAKTAND-Gtencourr l-740O SACRAMENTO-Gilbert 2_8991

CHICO-FIreside 2-I826 FRESNO-3-3222 SANTA ROSA_l_O2l z MODESTO-lomberr2.903l STOCKTON-HOwqrd 6-7994

lT,s THE WATERPROOF TINER THAT DOES THE JOB!

P0Rllll{D (II[$tI

Deccnbcr 15, 1957 l7 (\'i \ \ \
\ EXTRA PROTECTIOil \ \\
FOR THAT
\ \,
CAIAt|TRAS *shipmenls will be mqde in regulor bogs unlers specified otherwise by cvstomer,

Signs point to Continuqtion of Present Housing Trends, Sqys !4q

With three-quarters of. 1957 now history, the time is,ripe to look both backward at past happenings and forrvard lor u pi"ti*;"."ry read.ing of ivents ir:hich ,may influence the course ol home oulrdTng during the next 12 to 15 months' says the National Asso=ciation of Home Builders' Septenrber starts -brougllt to 793,4tO0.the total "f *1 Plt:

vate Lnd public buildinglor- the first nine months'.ltlJ^t: vate and puDllc Dullolng ror. Llrc rrrsL rrrr. .L.1.1",it including eapeh-rrts-account. for 756'1@ of ifrl.'Lt"i. - Oi tfti. tr-u-bet, 70/o of the units rvere started ;;i1h ;.;;.nti,onal financing; 16/o were FHA-insured, and lvith conventlonal hnanclng; loTo wel l4/o financed under the GI Program.

On seasonally adjusted annual basis, September ?t1{t: checked out at 9S0.000, giving further support to tlte beltet that the 1957 total probably will be sllShtly under one million. In actual number there were 8E'0OU >eptemt€r pii"ut" starts, including 16'500 under^FHA' The FHA 5;;its;.p;.sentecl a 9/o' increase over September 1!!6r^tit-e first year-to-year gain in this -category since m1d-Iy55' Conventional- startsl accounting for trvo-thirds of the total, ieir' 16/" above a year ago. VA statts accounted for the remaincl6t and rvere less "than one-half of the September fg5O te"et. There also r'vere 2,00o public starts during the month.

Little Di,fference Seen In 1957 And 19'58 Starts

Indications presently are that 195^8- starts rviI barring the unexpectei, approximate the 1957 level' This is a .orrt.ttt.t. both of ihe members of the NAHB Builders Ecorromic Council and informed observers' Council memGrs r"ho reported their viervs in an autttmn sur'ev-also oi.al.t.a thit the 1958 market for nerv homes "u'ill be itt" .u-" or better" than this year. The reporting builde-rs .*pt.s.ed the vie',v that therC r'vill be no increase in the -"'diutt-o. typical-sales price of a nerv home, and that mortgage .."dit and consfrttction costs rr'ill continue as

Aid to Smcrll Town Decllers

Federal Housing Administration officials from Washington ga,t. iititit-tg le1lil lumbcr dealers firsthand inf"ormaiiotl or-t ttre ilHp,{'s new pros=ralrl rvhich is expected to ease the fltlrv of FHA mortgage money itr toitttt under 15,000 population. Deputy FHA Commissioner C. B. Sweet and FHA l)irector of I'rograms Graham Northup outlined the purposes and the operation of the nerv^program at a luncheon session of the Exposition. The-Ceitified Agency^P^rogram, nglv u11deryoing a year's test pelod in 900. communtttes tn sevEn se"iect.d a.."t of tfre U.S., is designed to simplify il-r. p.o....ing of mortgage commitments and bring the iclvantagds of lou'ei down paymen^ts and long-er terms to mai-ry srnall communities' Mr. Sweet told the iumber dealeis, "The success of the program can only be obtait-te.l through the cooperation of lenders, building rnaterial dealJrs, reaitois and contractors in the local community."

Mr. Northup explained the operation of the program, pointing out^that local lending in-stitutior-rs I'vill B" appoit-tted" as authorized agents of the Federal Housing Commissioner.

major problem areas. There no\\r ai)pears little likclil-rood rhat mortgage credrt n-ill ease appreciably before mid-l958' Although the volume otttlook for the ttear futttre ts lor stability, "no comfort shoulcl be taken from it since it may ,raff Ud'accompanied lry an incre:rsi'g resort t,r ttrtsound financinq pt".ii.... rehecting the prolrlcms t'i finding -,r.tgag"e funds in our "tighf money" eco11o111)', said the NAHB.

For the economy in general, pro<luction is olt slightly,

CAI.IFORNIA TUMBER MERCIIANI t8
Troiler nufocfurers DOTYTESTIC HAR,DWOOD, SWEDISH HARDBOARD For lUftTBER Door Mqnuf qclurers Cobinet Mcrnufqcturerr, Cut-to-5ize Hqrdboqrd & Plywood f urnilure Monuf qcf urers $l,ooo,ooo tNvENroRY Af YOUR COMMAND - AT ALL f 'MES AT fHE IOWEST PR'CES WHOTESALE ONLY 82O lSlS AVENUE ' INGLEWOOD I' CALIF' Mrnn t"'f Depend on lnternqtionol for your working inventorY OF IMPORTED & PLYWOOD AND \t' Coll Coflecf ORegon 8-7t 5l & PtY E;;;il RETAIl DEAlERS MILI AGENTS . IMPORTERS . WHoLESAIERS DISTRIBUTOR OF Att MASONITE PRODUCTS

lUUilDtIilfi.N ITilIil

since 1914

Main Office

564 Market St. San Francisco 4

Otber Ofices

2185 Huntington Drive SAN MARINO 9, CALIF.

prices up and the Gross National product should be uo slightly ^refl.ecting- mostly price change. The launching Dy th.e Sovrets of an earth-girdling satellite ,,moon,', or :pgjljk,_together. with the continued explosiveness oi the 1\4.rddle lr.astern situation, has created considerable specula_ tion as to whether the future level of Government spendine can-or should-be held down. Meanwhile, the populatioi continues .to grow, retail trade is holding up'well, and consumer income remains high, continued ihe Association.

Briefs From Ffousine Notebook ONE HOME OUT OF EVE:RY 12 STARTED IN 1956 WAS STARTED IN LOS ANGELES . Four q{e.as-Los Angeles, New York/Northeastern New lersev. Uhicago and Detroit-accounted for 250,000 of tni tg5O starts ._FHA figures for the first nine months of lgSZ retlect a sharp upturn of interest in rental housing

Unrts covered in applications for all rental housing pr--ogram for the 1957 peri,oh numbered 56,330, almost

Pittock Block PORTLAND 5, ORE.

the 14,9)l recorded for the same period in 1956 . . . The greatest increases occurred in Section 207, militarv and Section 213 applic?tions . Section Zfr applications dipped slightly . The Joint Senate-House Econbmic Commitiee is planning public hearings in 1958 on ,,price relationships. costs and _price. policies" Another- evidence of tight money and its impact on the Government is the deciJion that the Federal National Mortgage Association must move $750 million of Managemeniaid Liquidation Notes held by th.e Treasury into-private hands'. This will tend to.relieye pressure on the Treasury which is nearing the public debt ceiling . but, at this tiine, it will also adE to the pressures on -the demand side of the investment market.

Claremont.-61 singl_e-family homes ivill be developed in 30 acres north of Baseline roid between Mountai., "ierrue and Indian Hill boulevard.

;:; T;,;:;_trTrj'itir ' - : Doccmbrr
aa
o lryTNDllilfr. o O
oJ ilATHAil
a narne that has meant Sincere Seruice in lumber
Wholesalers
COil[PAilY West Coast Forest Prod,ucts
*r.4* '-.1J :, jt .{; =$.';* ,!ri ':i' .+*i ,:J:fr - i'l 4i 't4:rl ')15,i .jt ::4,i
-q;";;;;il
SUGAR PINE-PONDER,OSA PINE WHITE FIR-INCENSE CEDAR, SOUTHER]I CA1IFORNTA IUMBER SA1ES Wholesqle Distrlbution yord 815 so. lvY AvE., MoNRovlA - Rycn l-41o5 - EIUOTT g-ll5l So. Galif. Representotive IVOR,Y PINE COMPANY Mills ot Dinubo, Colifornio

Oceon View Lumber Co. Gets Things Humming

On Port Hueneme Docks With Crockeriock Teom

Everything nils "humming" last month just iL ferv rveeks follorving the au,arding of the lease on l)ock One at Port Huenemi to the Ocean Vier,r' Lumber Comllanv. l)ear.t Creatl-r. general sales manager of Ocean Vieiv, has a n'ellorganized team to l-randle tl-re cargo from the tirne it leaves Criscent Citl' until arrival at dockside at l'ort llueneme.

The efficient water trar.rsportation is handled by the Sanse Brothers Ocean Tou'ing Cornpany, of n'hich l)attl Sause is manager of Southern Califrtrnia activities, rvith rlffices in the Oiean Center Building, Long Beach. This firm is ou'ned and operated by sever.r brothers, all exllerts irr seagoing vessels and lumbei handling. It is under the grridance and management oJ Paul that several million feet of lumller _91-rCo 1s no\\r arrl\,lng montl.rly at the Port l{ueneme dock. \\''her-r the lumber reaches clockside, it then becomes the prol.rlem of the Ocean Vieu' ltoys to handle ancl sell the iumber tcr the dealers thrc-rughottt Southern California alter the ll:irge is unloaded.

This difficult unloading work is accomplished at the rate of over 100,000 boar:d feet an hour. Two and onehalf million feet of lumber is unloaded and stacked for delivery in a 24-hour period.

Following the economy of clistribtttion methocls errrploy-ed by the firrq all lumber arriving via cargo is packaged for fast, efficient handling and deliverl'. Ocean Vien' is resporlsible for its products frt.rm the forests (the lirm ou'ns large holdings of standing timber in southern Oregon) through delivery tci dealers.

Playing zur importatrt part in the operation is \\rarren T. Lau,rence, manager of the ()xnard llarbor l)istrict, Port Hueneme. It is through his eflicient har-rclling of details thzrt

the recltape is cut to lcssen arry delay zrt the dock or delivery to <lealers.

l)ean Creath has a mltn-size job all ctlt out for him-but hc h:rs a teanr that functions like greased machinery. It t:rkes :r lot of cloing to discharge the cargo and make the turn-iI-round oi the tug and baige in er 2tl-hour periocl' But that is u'hat this creu' of l-rardr,vorking, seagoing lumbermeu are cloing l'eek in and u'eek out. The steiff is geared to ship, handle and deliter the production of the sarvmills operatecl

(Continued t>n I'age 22)

Where cr concrete of high qucrlity is desired in

OI{E OR TWO DAYS USE

VICTOR HIGH DARI.Y STREITGTIT PORTI.AND GIMETIT TYPE III

THIS PRODUCT

Reduces construction costs by lcster working schedules cnd quicker re-use ol lorms. Allows marked savings to the concrete products mctnulccturer by reducing curing time, curing spcce' and inventories.

Pcrrticulcrly crdvcntcrgeous in pouring tralfic intersections, repcdrs in opercrting lcrctories and stores, machinery foundcrtions, tunnel linings, AM

AI.I, OTHER G()IISTRUGTIOII AGTIVITY WHERE PORTI.AI{D CDMEIIT IS USDI)

AIID TIIID IS OT PARAMOUIIT IMPORTAIICD

CATIFORNIA IUi/IBER'YTERCHANT
THE WAIERFRONT WONDERS (lefr ro righr)-Poul Wrighr of Hermqn Smirh & Co., Poul Souse of Souse Brothers Ocecn Towing Co., Worren T. Lowrence, Oxnord Horbor Dislrict mqnoger' ond Deon Creoth of Oceon View Lumber Compony
SOUTHWESTERII
1034 Wilshire Blvd. Los Angeles 17, Calilornic Phone MAdison 6-6711
PORTIAIIII GEMEIIT COMPAIIY

DOcK NO I oi Pcrt Huenome, which promises to loom lorge from now on in lhe Southern Cqlifornio lumber industry is shown in fhe tap left photo. TOp CENTER: Generol view of the Horbor. TOP RIGHT: The dockyotd qnd offices including Oceqn View Lumber Compony's spoce. sEcOND pANEt-Lefr: poul Wright ond Wqrren Lowrence wqtch some unlooding of the pockoged lumber in which rhe l'irm speciolizes. cENTER: Port of rhe oceon View inventory ot dockside. RIGHT: poul wrighr (right) congrotulotes Bud Chose on the ecse of unlooding. THIRD PANEl-[eft:5ome corgo hoves inro view from Crescent ciry, colif. cENTER: poul 5ouse gefs right out in the thick of things to see thot the unlooding is done right. RIGHT: closeup of the "Humboldr woodsmon,, neoring port; thot,s o Novy rug off. FouRTH

PANE[-Left: Deon creoth ond Poul wright ger right out in the sprqy, too, to moke sure rhere's nc hitches. CENTER: closeup of the Souse tug ihot brought ihe "Woodsmon" in. RIGHT: A nighlside, dockside scene thot shows Oceqn View Lumber Co. is no clock-wqtcher (or is it?)

December '15, 1957 2l &4; \. t.,*"-ffi,,,, ffi "*"*:d(qf "'. vF-* r**:*.ffi ,iiiilv Fl q
b l+'*6'rr!{ .:)".'; ,..!y ,,''.sfuo
W€t ffi & {Sa;-;{;;;,kw;$S@@ + !{ @ *ryryf EXGHANGE sAwMErs SsrEs So. Since 1879 Manu{acturers SOUTHERN AND t 400 R. A. Long Bldg. TWX KC 484 and Distributors WESTERN WOODS Konsos City, Missouri Phone Victor 2-5560

a1t. Ocean View I umber Company's several mills lo'

' cated at Gold Beach, Oregon.

ri' The Herman A. Srhith sales organization handles ,,' ; a great deal of the Los Angeles marketing area for. the ,,' OJean View Lumber Compiny, and the Sause Brothers r= Ocean Towing Compani pioneered the system and :1, , method of pac-kaged fumbei shipping and distribu{on. r' The prediction of Harbor Commission-Lumber l)ealer i Earney Thompson, of the Thompson Lumber Co., Oxnard, r,:'" who "'"id, "I feel that the Port Ilueneme Harbor will now Eo sreat guns with heavy shipments of lumber," is fast beEom-ing Jfact. And if hird-hitting General Sales-Manager Creath-has anything to do with it, you can be sure the guns will be loaded with efficiency'

Port Heueneme IS booming-and from all indications un'der the guidance of this higlllf efficient team-will b9 qp: erated su-ccessfully and benefiiially to the shippers, whole].salers and retailers for many years to come'

j/;oresr Lows Books R,eissued

'i-

No books are better read nor more widely distributed

*,' thttt the 3?-page, pocket-size manuals on Forest Laws and li! Practices inihe Dbugtas fir region, just released separately *, for Oreson and Waihineton.-Eighi times since 1941, the t , Industrfil Forestry Assdciation has compiled the .revised forest laws for each state into compact manuals which fit a logger's pocket. The new- Oregon -code changes ar.e in .one manual and newest Washington forest laws are found.tn another.

Every logger in western Washington and western Oregon gets a inanl-at free of charge containing the condensed forEst.code for his state. Issuance of the booklets is timed to coincide, says IFA president Nils Hult, with the first real li fire weather of the season.

The purpose of the manuals, Hult points out, is not only i to brief fir region loggers on their individual s.tlte's forestry

Resisting Eorthquoke loods

A summarv report covering a test program to demonstrate the- adequacy of vermiculite concrete as a horizontal diaphragm-is now available from Vermiculite Institute,208 South LaSalle St., Chicago 4. Test results show that Vermiculite concrete roof decks have a hieh safety factor in resisting earthouake loads. ThJ tests. were directed by S. B' Barnds, consulting structural engineer of Cdifornia.

This report,is of special interest in areas subje.ct to seismic diiturbances, since it has become increasingly imoortant in such areas to determine the ability of roof deik materials to resist lateral forces and to function as a horizontal diaPhragm' laws, but to strengthen these laws by recommendations for

tree farming.

New thiJ ear in the manuals is a section recommending oractices for'stabilizing forest soils. A six-point program for loil stabilizing includis: 1) road location and. design to *i"i*i". soil irovem ent, 2) 'permanent roads to- be properly drained, 3), avoid stream beds for logging Joa{s, 4) lnstalt waterbars'on steep skidroads and spur roads afte-r logging' 5) chunk debris orit of streams afterlogging, and 6) sidecast fiom road building should be kept qut gf- streams'

In a foreword ib each manual, President Hult says that state laws are minimum practices, and recommends the ttinn.i ti"e farm standardi for all operations. Highlighted thioughout the booklets is the ry99sag.e of fire prevention, uigi"p loggers to help Keep Wasliington and Oregon Green.

Copies of either of these manuals may be obtained without dost bv writing the Industrial Forestry Association, 1410 S. W.'Morrison Street, Portland 5, Oregon.

CARGO: OCEAN VIEW IU'I'IBER, COMPANY

STRAIGHT, ilfxED & POOI.ED CARS: THE TIEDFOR,D CORPOR,ATION

" :r;!l
iil :' l'6y
HERMAN A. SMITH
CO. lVhofesofe Lumber Merchanls
CANADA BOUTEVARD GLENDATE
CAIIFoRNIA PRODUCIS OF THE WOODS
THE BETIER IAANUFACTURERS
&
T9O8
8,
FROIA
STonley 7-9536 CHoPmon 5-6145 HER'IIAN S'UIITH Cltrus l-6661 PAUL WRIGHT
"Oyer
fhirfy-live yteqrs' experience mdrkefing western loresi products"
WHAT YOU WANT WHEN YOU WANT IT OCEAN VIEW LUA'TBER COA'TPANY GOI.D BEACH LU'}IBER "f, ilAilUFACIURING CO. For lhe Soulhern Culifornia Dealer frude Son Pedro, Cqlif. Gold Beoch, Ore. Port Hueneme, Cqlif.

NBflfDA illembers Thresh Out Distribution Choff ln Convention Round-toble Pqnel Discussions

A record attendance of 538 persons participated in the sixth annual meeting of the National Building Nlateriai I)istributors Association at the Sheraton hotel, Chicago, November 11 and 12. This u'as a 20/o incre;rse ovcr the 1956 meeting, accorcling to President Eldon P. Reising.

Builcling material u'holesale distributors from :12 states spent the trvo days in discussions and meetings relative ttr current and f utttre problems conf ronting the distrillutor oi building uraterials. Memlrers attendecl three cot.rcttrretrt round table panel discttssions covering Lumber, Itlyrvoocl and Millwork;Roofing and lnsulation Proclucts; and Stecl and Merchant Wire Itoducts. Approximately 75 distribrrtors attended eacl-r <-lf these meetings.

A luncheon grotlp revien'ed "Ne'tt' I'rrlducts I Havt: Found Profitable," lvhicl-r indicatecl that n-rany of thc u'holcsale distributors were diversifying their lines of llrocltlcts. attempting to sectlre iteurs in the Speci:rlty category n'hich carry higher-than-average markups. Several rlew itertlrs orerliouslv handlerl by manv ntentlrers oi NRXIDA rvere ie.,r*t-trended an<l the gr,'rrl, ielt tllis rvlts lt very irti"rtttlLtir'<' session.

"Salesmen's I ncentives ancl Comlletrsation," a gencral discussion led by NI. l-. N'[cCreery of Jacksorr, Xlichigan, ancl Ray Haley of Haler' \\'holesale C.o., Inc., Santa IJarbara., California, revealed that tnost of those preserrt had developed a salary-ltltts-commission plan and, l'hile there rvere dir.erse methocls of payirrg salesmen, irr general thosc metho<ls in rvhich a salesman had a definite salarv pltts an incentive arrlngement tr,ere <leemecl best.

T. J. Dougherty of Cincinrrati, Ohio- rvas elected president;- Don Knecht of Rapid Citl', South l)akota, vice president, and ll. !1. Freen.ran of So-Llal Building Nlaterials Co., Inc., Los Angeles, n'as elected treilstlrer ltucl alst, chosen a director for one ve:tr.

S. M. Van Kirk, general manager of the NBMDA' reviewing the activities of the association since the National spring meeting, indicated that 40 new members had 6een approved in 1957, bringing the total number of warehouses represented by NBMDA to 475. Further statistics given by Van Kirk, basecl on zi rccentlv comtrleted suri'ev, showed that NRN'II)A mernbcrs harl 1 totai of over 23' million s(luare feet of lvarehottse spzrce, employed almost 1,800 s:rlesmen, an<l had othcr einploves. bttrer tlt:rn lnanelgers and szrlesl.tlen, of over (1,000

Members in 1957 harrcllecl 176'225 carloads of rnliterial and hacl 1,575 delivery trucks itt operation '. ' The avcragc monthly income of NIIMD:\ tnembers l':rs close to $1 11 million u,ith annual sales of $fi7'l million.

In closing, Van Kirk statecl that NRNIDA coulrl evelrtual1l' look-forn':rrcl to a menrltershill ttf llctu'eerr -1.50-5fi)

ltuilding rnaterials represerrting- aplrroximatel-v 750 n'arehouses.

]l anrriactrricrs arrrl iheir represe ntatives u'ere inviterl to hcar Dr. 'fheodore Recknl:rn, professor of Marketing at Ohio State Universitr'. talk or-r the "\/alue Added Concclit of thc l)istrilrutor." He stlrted that n'ithout eflicient distrilrrrtitln the <leman<l for ntirnv Protlrrcts u'ottltl bc virtuallv elinrinated. N'Iany iten-rs u'onlcl ll()t even lre tlanufactnred. I'rofessor llcckmin developecl the history of the distrillutor fron'r their earliest clal's and told thr,se present tl-rat tire Dicture \\'as never lrrighter than it is t,rdav ior the r'vholesale distributor, as he is an essential c,,g in the lci.ur'-cost, mllssprorluction econ()mv ttporr rvhich our high stand;rrd of living rests.

A tanel, "The Fttture Role of the Ruilding Matcrial I)istributor," ha<1 as p:irticipants: -'\rthtrr Bergman, Johns][urrr-ille Corp. ; I'-lclre<l Cayce, Nashville Tenn., i I D l.'isher oi \\'oird Conversiorr -C<ttrt1ra"rr1', and R. NIcAllister, C'incinnati, Oi.rio. Cttncenstts of the panel ir.rdicated that thc u-holesale distributor, bec:tuse t-rf the m:rr.ry varied pro<lucts otlerecl frtr sale irr the c<>nstrttction in<lustr-y, u'ould continuc to be a cogent ltart <lf thc distril>ution teanl. l-lon'ever, the <listriltutor mttst exp:rr.rcl his influence u'ith the retail clealer. as n'ell as rvith the manufacttlrer.

Communication was stressed by all panelists, not (Continued on Page 56)

CAUFORNIA TUIIBER MERCHA?{I
WEST COAST MEMBERS ot the NMBDAnnuol included (lefr to right) Mr' ond Mrs. Jock Murgoiroyd, Seqttle; W. G. Grieve, Building Moferiol Distributors, Stockton; Mr. and Mrs. Clisord Bresee, Welsh ond Bresee, Ocklond; Mr' ond Mrs. R. E. Freemon, SoCol Building Mqleriols Co., Los Angeles; Roberl Pelerson' Seofile; Roy Holey of Holey Wholesole, Sqntq Borboro; Pqul Sink of Moson Sup' plies, Los angelei, ond Jomes R. Shuck, Building Moteriol Distributors, Stockton oualilictl l.l.rolcs:rle <listriltirtors of

TIASONITE RIDGEWOOD

Recommend MASONITE RIDGEWOOD for:

o Lop siding

o Ponel siding

o Shingle siding

o Inlerior ponelingl

o Buih-ins

Here's a wide-open selling opportunity for you! Itts Masonite Ridgewood, the all wood tempered hardboard with a combed effect, textured surface. This new member of the famous Presdwood' family offers all the advantages of MasoniteT/q" Siding...plus a handsome ridge pattern that more and more architects, builders and home buyers are looking for. Thoroughly tested in actual use. Comes in convenient sizes for lap siding, panel siding and shingles, Ridgewood can be used inside the home, too. In sliding doors, built-ins, cabinets, wall paneling, and in hobby work. Can be given decorative tone-on-tone finishes.

Your Masonite man has the details. Or write us for prices and sizes.

December 15, 1957
ftts new! ltts texlured! ltts .r busirrGSS-builderl
Dept. CLM-12-1 5, 1I I Sutter 5t., 5on Froncisco 4, Colifornio {

CRA Certifies New Tree Fqrm

Five nernn' Tree Farms totaling 22,510 acres \\:ere recently addecl to the l{edrn'ood Region Tree Farm svstclll, accor<iir.rg to R. lt. Challee of The Pacific Coast Con-rpany, Willits, ner,v chairman of the California Reclu'ood ,'\ssocation Trec Farm Committee. Chaffee replaces C. lir-rssell Johtlst.rt'r, president of LTnion Lumber Companv, s'l.ro has l;ccu chairman for the last four years.

The {ive nerv tracts bring the ttltal Tree Fartlr acreage in the region to 358,873 acres in 55 clifferent Trec Farms. The largelt additions r"',ere in Mendocino countl', inciuding the Sequoia Tree Farm, 358 acres; Usal Unit, C. R. Johnson Tree Farms, Union l,un.rlter Crirnpany, 11,808 acres. Also Frank C. Tctzer of San Francisco, 14 acres near F-elton, Santa Crnz county, rvl'rich has the <listinction of being the smallest Tree Farm norv certified in the Redu'ood Region.

SEIIING TO THE ARMED FOR.CES

(Courtesy of the Lumber Merchants Association of Northern California)

Selling lumber, building materials, or uanufactured r'vood items to the U. S. Arrnecl Forces is a possibility for many retail lurnber clealcrs. The process can be reasonably-simple or fairly complcx, depending on the types of sales attempterl.

Almost every military installation does sorne local purchasing. Most have authority to make purchases up to at least $1,000. If therc is an Army, Navy or Air Force camp, post or station in your area, contact the purchasing offici the." and tell them you are interested in bidding on their local pnrchases. Be prepared to tell the purchasing ager-rt what typcs of materials or services you are prepared to furnish and ask to be put on the of6ce's list of supplicrs for those materials.

In Northern California, there are three purchasing offices which buy in larger quantities than local installations do. Contact these offices, telling them the types of materials you are equipped to furnish and ask to be phced on their-bidders list for these items. Adclress: Officer in Charge, Navy Purchasing Office, 180 Ncw l\4ontgom,ery Street, San Francisco, California. District Engineer, San Francisco District; Corps of Engineers, 180 Nerv Montgomery Street, San Francisco, California. District lingineer, -Sacramento District, Corps of Engineers, 1209 Eighth Street, Sacramento, Caiifornia.

In addition, there are nurterotls gcneral purchasing officers throughout the collntry buying iten-rs lvhich you may be in a position to supply. Tl.re simplest n-rethod of locating these requests for bids is through your local Chamber of Commerce. Thc U. S. Department of Commerce daily prepares and distributcs a list of bids rvanted bv Armetl Forces Purchasing agencies throughout the country. These lists are supplied to local Chambers of Commerce requestir.rg them frorn their closest Department of Commerce field office.

Weelily, a listing of bids awarded by the Armed Forces is issued by the Department of Commerce and is also available through your local Chamber of Commerce. The list entitled, "Consolidated Synopsis of Contract Award Information," gives the names, adclresses of the firms awardeci government contracts cluring previous weeks, type ancl quantities of items rn'hich they will supply. S_ome of these firms may subcontract part of this lvork. You may be in a position to supply packing materials, or other maierials which go into the manufacture of these iterns. Contact the prime contractor directly on this type of subcontract business.

€ATIFORNIA IUMBER I'iERCHANT
INDUSTRIAL SPECIAIISTS lN FOREIGN ond DOMESTIC HARDWOODS ond SOFTWOODS for every requirement Direct Car ShipmentsTruck & Traileror LCL from Yard Stocks OUR MOTTOz Quality and Quantiry GUARANTEED BBUSH INDU$TBIAI, TUil[BTR COillPANY AT YOUR SERVICE 7653 Telegraph Road, Montebello, California One to Ttt,o MILLION FOOTAGE Under Cooer ,- l)ofdsI^il;1|1$:."!:.'' Responsible Distribution of Wesf Coosf Forest Products 3901 GRAND AVENUE OAKTAND 10, CALIF. TWX OA 339 I I t a I a t I6 lar ll laa It!t! ll RAymond 3-3301 RAymond 3-3301

ROOF INSUTATION IOAIDS

INSUT,ATING SHEATHING

PERFORAIED ACOUSTICAT TI[E

ACOUSTICAL ROOFDEK

, INSUTATING ROOFDEK

DECORATIVE TILE

FINISH PTANK

BUITDING BOARDS

INDUSTRIAT INSUI-ATING BOARDS

REFRIGERATION INSUTATION

THRIFT WAtt BOARDS

BACKER BOARDS

to cusfomer sqtisfcction

A full line of Kaiser Fir-Tex Insulating Products will ofrer your customers the wide choice they need to complete any type of insulation or acoustical job in the residence or commercial building field. For each step in the construction process, from the roof to the walls and ceilings; to sound deadening and insulating a floor-there is a Kaiser Fir-Tex product specially designed and manufactured to give efficient and economical service.

i'\ EA9Y grEpg
iiirqrjJ'3^gyr?$uM I OOO ,*=.irot,nuo pRoDucrs DrvrsroN I NONTHENN SAIES HEADQUARIERS 5931 Eosl lrtorginol Woy, Seottle, Wothington CENTRAT SATES HEADQUARTERS 385 Grond Avenue, Ooklond, Colifornio SOUIHERN SAIES HEADOUARTERS l,l0l Woler Slreet, long Beoch 2, Colifornio

0bltaadee

5. EASTERIY

November dip was due to seasonal changes.-l'ist month's figures iricluded 1,866 housing units, while- 1,712 were co_mpl-eted during the month. Since the first of the year, 22,756 housing units have been built in the city.

The -San Fernando Valley again led other parts o! tle city last month, issuing l,7O{ permits with- $12,817,074 valuation.

and a San Dieeo resident D years. Mr. Easterly

: ,Olin S. Easterly, 57, vice-president and salesmanager of the San Diego T,umber Company, died December 8 at his ranch in Lakeside, He had been with the company 25 years and a San Dies'o resident 29 vears. Mr. Easterlv was a mem-

ber of Silver[ate Lodge 296, F&AM; the Scottish Rite . Der ot )rlvergate I ooge z)ro, I'ioaAlvr; fne Jcofflsrl rl'lle

bodies, Al Balr Shrine; the San Diego Chamber of Com,ii,,merce, the San Diego Club and the Concatenated Order

' of H'oo-Hoo. He leaves his wi'fe of the home at 5723 Lindo ;,,".Paseo, a son James of San Diego, two daughters and five ;l , -?6-;^l^;L{ran r,.grandchildren.

Ingrom Retirement Sporks

Other Erecutive Chonges in Weyerhobuser Timber Compony

Tacoma, Wash.-fhas. H. Ingram, executive vice-president of Weyerhaeuser Timber Company, will retire on January 1 but will continue to serve on the company's executive committee and board of directors, announces President F. K. Weyerhaeuser.

i' Mrs. Janet H. Lay, wife of Noble Lay of the Birch Whole-

Company, Pomona, died November 13 at Cedars of

Lebanon frosiital, where she had been ill many months. She

was well knbwn in the Southland lumber industry with

she and Mr. Lay have been identified more than two

In addition to her husband, she leaves a daughter,

Mrs. Harry Poppeny John H. Leik, 44, sales promotion manager fbr West Coast Plywood Co., Seattle, and well

known in western forest products sales circles, died of a r 'heart ailment November 23 at his home there after long

After the first of the year, the company's top management will consist of the president, four major stafi executives and four major operational executives. The position of executive vice-prdsident witt be discontinued, Mr. Weyerhaeuser said.

Major staft executives reporting to the president will be W. B. Gullander, financial vice-president; J. E. Nolan, vicepresident and general counsel; C. D. Weyerhaeuser, maniger of forestry, lands and timber, and John L. Aram, vicepiesident and assistant to the president.

:'

wood Association there in 1939 in advertising and publicity , work; he rejoined the DFP A in 1946 after Navy duty and

in 1947 ioin6d the firm with which he was connected until

fris deatir last month Mark A. McClelland, Tl, building

illness. A native of Tacoma, he joined the Douglas Fir Ply.': superintendent of Imperial county the past 10 years, died ; December 7 in Community hospital, El Centro, of pngumonia and'a heart condition Harry Dieh'l Jenkins, 83, T.os Ane'eles hrrildine' contractor since 1905. died December

Los Angeles building contractor since 1905, died

4 at his Hollvwood home.

los Angeles Now Sure to Set New 'Annuol Building Records in 1957

Los Angeles buildine is now certain to set new records for 1957. aid also near-a new 1l-months record, G. E. Morris. city buildins superintendent, revealed this month. Since Januaiy 1, perm"its lotaling V78,641,W2 had been issued by ihe nuitai"g and Safety Dlpartmen!, 9n!y $6r300,00q below last year's all-time hieh of $4'U,962,749. The December perrnits'will approximaG $30,000,000 and boost constructioir of homes and buitdings to the new record peak. In last vear's same span, permits totaled W7,n1,025. ' During Novemb-er, 4059 permits were issued at $32,556,340, agaiirst 5002 at $41,758,091 this October. Morris said the

PONDER,OSA PINE

- Mr. Aram will have both staff and operational responsibilities. As staff executive, he will have charge of public and industry relations, research and development activities and overall traffic policy. As an operational executive, he will have responsibitity for special products manufacture and sales, including pioduction of hardboard, particle r board, Ply-Veneer, and bark products.

Other operational executives reporting to th_e .president will be Howard W. Morgan, vice-president, with responsibility for all pulp and paper production and^ sales; George H. Weyerhaeusei, whowill have charge of forest.operations, lumber division production, and the engineering department, and vice-president John M. Musser, who will conlinue to direct the activities of the company's Thompson Yards. Lowry Wyatt, recently appointed director of personnel, will also. report to the president.

Organizational changes effective January 1 will permit the company's management to specialize to a greater extent along ploduct lines being manufactured,. Weyerhaeuser said, and stressed the need for continuous improvement of the company's products and manufacturing proces,ses.

"To-meit t6is need," he said, "the complny is placing great importance on research' and development-_and product planning. Today, any company which-fails -to improve its products continuously and to reduce its manufacturing costs cannot hope to attain a place in the forefront of American industry."

:'
I'
;
:Olln
,lM. 9th St. ln tlemoriom
;.-sale
,l
,
;.,,which
,.decades.
'
;,
,..
,'
;
il;
;"
DOUGIAS FIR, WHIIE FIR ANNUAT. PRODUCT|ON 60 'llttLtoN High Altitude, Soft Textured Growth MODERN MOQRE DESIGNED DRY KILNS Manufacturd .nd Dirtibutor SUGAR PINE INCENSE CEDAR PAUTBUNYAN LUATBERCO. SUSANVITLE, CALIFORNIA ANDERSON, GAIIFORNIA SALES OFFICE AI SUSANVILLE. CAIIF.
Rcti.tcrcd :; ;;:i#
Tndc llul

...mrlltiplying manpower from receiving to delivery!

Put one operator aboard a Getlinger material carrier and you have a teim that continually chalks up new tecords for productivity ai savings that mount up, too, You multiply manpower with the payroll you have!

Mill owners moving thousands-or millions-of board feet monthly are finding ir.wise to standardize on berlinger mass-handling through every phase of lperation from receiving to delivery. Profits gained have actually paid ofi the investment in less than -a ]ear.

It's features like these that make your choice of a Gerlinger a wise iovestment:

Superior cab-to-road visibility

4-speed "Syncromesh" transmission

o Reserve-power overhead valve engine

r All-welded structural steel frame

leoders for 38 yeors in building Fork Lilt frucfts ond Corriers

.

Smooth-riding helical coil springs

4-wheel power-assist brakes

"Job-proved" 6- to 30-ton capacities

Get latest Gedinger catalog and see why these "made to measure" catriers are the leaders. Address: Gerlinger Carrier Co., Dallas, Oregon.

Dcccrnbcr 15, 1957
-
-[fieR/lnN@trB
Gerlinget Couier Co., Dollos, Oregon, is o svbsidiory of Towmotor Corporation, Clevelond, Ohio

Foresl Industries Add $1.2 Billion to Cqliforniq's Economy

The forest industries of California are adding $1.2 billion annually to the state's wcalth, according to C. A. Gillett, managing director of American Forest Products Industries, Washirigtin, D. C., national sponsor o{ the industry-operated. Tree Firm'prog.am of private timberland management and industry's KeefAmcrica Green forest fire-prevention education campiigtt. He said the Department of Commerce's newest Census bf fi,{"r,uf".turers show^s industries of the Golden State in 1954 added $760 million in value through manufacture, distributed $426 million in payrolls and spent $56 million in capital improvements. ^

The $760 million value added through manufacture- represented an increase of nearly 9l/o since 1947, Gillett said'

The forest industries, the report shows, directly employ more than 100,000 people. Forest industries in California are those

HALEY BROS.

sAtTA ilolllGA

P.O. Box 385

Mqnufqcfurers

Srock qnd Detqil Flush Doors CRESCE]II

Wirh

Producers' First Gluqfier Profits Turn Down

Profits oi 23 building products manufacturers declined about 12a/o in the first quarter of the .year, u,hereas an average for more than 500 companies in various industries shorl,ed an increase of 7.8/o.

All but four building products concerns shou'ed a drop in profits, due larg:ely to the decline in new housing^staris. llon'ever, niost of the decreases rn'ere moderate and none of the companies reported a loss.

The four companies rvhose profits increased are engaged in produting elevators, asphalt rooling, and olvu.ood.

- Even r'vith the drop, the 23 companies sl.rolved a combined net profit of about $20,000,000 for the three months.

Other industries reporting lower average profits includecl farm equipment, chemicals, floor cor-erings. pulp and paper, and textiles.

which manufacture lumber, furniture and fixtures, pulp, paper and other papcr and wood Products.

Gillett siia the report illustrates the importance of California's forests in the state's econorny. Ilxpansion of the Tree Farm program, which encourages private landowners to grorv repeated tiee crops through protection and care-ful management of their woodlands, will broaden the base of California's vast forest economy, he said.

The l-.ree Farm program is sponsored in this state by Western Pine Assn. and thi California Redwood Assn. Nationally, the program is operated by the forest industries through.AFPI, with more than 41 million acres of timberland in 44 states enrolled.

Wiscomb Sqles ComPonY APPointed Mid-Wesr Represenfcrfive for Osgood

Upon his return from Chicago last -month, John -Osgood, partner in the Robert S. Osgood lumber concern' Los Anqeles, a.rnounced the appointment of Wiscomb S:rles Comiany, llvanston, Illinois, ilioneer wood products concern, is *iaat. rvest sales representative for the imported plyt'ood division of the Osgood company.

Wiscomb Sales Company is a r,vell-established rvholesale distributing concern in Illinois handling^ rvood p-roducts and allied inaterials, according to young Osgood. The firm is managed by three brothers, Russell, Scott and Harold Wiscom6, attd covers the mid-u'est dealers in the states of Illinois, Ohio. \\risconsin, Minnesota and Michigan.

"\\re intend to complete a nationr'vide chain of r"'holesale distributors for oui imported plyrvoods from Japan and the Philippines, and the Wiscomb Sales Company is a big link in tliii sales coverage program," Osgood saicl'

CAI.IFORNIA I.UMBER MERCHANI
BAY II(l(lRS
WEST'S FINEST FLUSH IIOIIRS
Through Jobbers to Lumber Yards Only BIG TOGATI(I]IS I]I THE GNEATEN EASTSIIIE I]IDUSTNNI DISTRICT ofrering o complele service to the lumber industry in southern colifornio LU,iABER HANDLTNG . STORAGE MIIIING ONd STORAGE SPACE TO TEASE IUdlow 7-7261 LUdlow 7-7261 4550 Moywood Avenue Los Angeles 58, Californio MINES BANDINI, lNC.
Microline Core THE
Sold

OnIy the finest redwood bears this brand.

tree! redwood

chart #3

..STAI{DARII lIAILI]IG PRACTIGE''

OJust off the press this chart illustrates all of the common redwood patterns and shows how they should be nailed. Also a list of nail characteristics, with types, sizes and number per pound. Redwood Information Chart ff3, "Standard Nailing Practice," is a handy reference wall chart, size 8l2tt x 22't, printed on heavy card stock. It is offered by the Simpson Redwood Company to help you sell more redwood, one of your most profitable sales items. F'or your free information chart, just fill out the coupon and mail.

Wat ch for Simpson full-page, full-color ads in the Saturday Evening Post.

_ Redwood Information Chart #3 n

r I rU U "standard Redwood Patterna" -

cr:;i: *-l
that redwood be allowed to weather without the application of any finish treatmerit.
redwood buildings which have never had a finish application are in excellent condition after 100 years ofexposure.
REDWOOD FAGT: Many architects prefer
Numerous
SIMPSOil REDWOOD GOMPAilY Af,qATA, CALIF0RNIA-Sates 0fiice, 235 Montgomery St., San Francjsco. .Regional Offces: Atlanta, Chicago, Cleveland, Dallas, Kansas City, Los Angeles, Minneaiolis, Ie; york_Mills at Arcata, Eureka, Klamath, Korbol, California. Member California Redwood A$ociation.
:i f+l[4]i1 3 information .r:'ti
Simpson Redwood Company SR74 235 Montgomery Street, Room 3ll0 San Francisco, California
f re F ;:llti#i#l';;.':;'31[?;;';

A Short History (conrinued) of the -PART TWO

Pucitic Goast Wholesule Hurdwood llistribulus fissociution

Among the first harclu,ood ltusinesses in San Francisco in the 6Ci's of the last century, rvere Str:rttt \\rhite & Co.' Walrath & Hunter, and Jol-rn Wigmore. Peter White, of Straut White & Company, severed his conr.rections u'ith that concern in 1872, and joined with his brother, Asa L. White, establishing the house of White Brothers. They bought out the firm of Walrath & llunter and are the oldeit existing hardrvood concern on the Iracific Coast. Mr. Straut died sorne years later, and his business rvas carried on by his widon' for a nurnber of years, tu_t-finally failed and ihe stock rvas taken over by Edrvard F. Niehaus. John Wigmore continued his business until he died in the 90's' The business \vas carried on by his son until finally the stock was bought out by White Brothers. J. H. Dieckmann, an imporler, opened a hardrvood yard l'ith a sau'mill, for cutting irp tropiCal rvoods such as Mahogany, Spanish Cedar, and Piitlta Vera, in the late SO's, employing Edu';rrd Niehaus, who a fer,v years later branched out for himself by buying the bankrupt stock of Straut & Cornp-any. Thc Dieckmann Hardi'vood Company r",'er-rt out of bttsincss in 1926.

The Allen & Tuggle Lumber Company l'as completely destroyed by fire in 1885. Mr. Tuggle dicl not c:tre tcr resume business and Mr. James E. Higgins, Sr., pttrchased his half-interest in that year. Upon the dcath of Mr. Allen in 1902, N{r. Higgins purchasecl his hzrlf intercst also, and the firm continued under the natle of Allcn & I{iggins until 1913, u,hen the name rvas chalrged to J. E. Higgins Lumber Co. In the year 1927, the J. Ti. Higgins Lumber Company absorbed the Strable I'Iardwood Company of Oakl-and. In 1925, they bought the stock of Cadu'allader Gibson Con'rDany in San Francisco as well as the stock of E. F. Niehaus -& Company, and in 1929 purchased thc remains of the Richards Hardr'vood Company.

In 1889, NIr. Ir,. S. Holvard, with Frank C. Mott, toolt over a hardrvood lumber business in Oakland, succeccling W. C. Fife t'ho commenced business in 1885, :rnd namecl the concern Flon'arcl & Xlott. In i893 he moved to Sltn Francisco :rnd adoptcd the firm title of E. A. Hor.r'ard & Company.

Mi. M. William Davis entered the hardrvood lumber

business in 1894, and in 1913 started the Davis Hardwood Company. Mr. Davis lr'as the first hardwood traveling salesman on the Pacific Coast. He lvas knor'vn from Vancouver to San Diego as "Carload Davis."

In 191 1, E. F. Niehaus died and his business was carried on by his r'vidorv and two nephews, lirst Adolph -Niehaus and, -after his death, by Otto Wahlefeld until 1920, rvhen the business was closed up and the stock bought out by J. E. Higgins Lumber Company. Otto Wahlefeld started ir small -6usiness in Berkeley, l-randling principalll' trir oanels. He died in 1928.

- Felix Richards, in 1907, established the Australian Hardu.ood Company rvith N{r. Simmott as a partner. They clealt first in Australian Ironbark and Spotted Gum, but gradu:rlly added to their stock American hardwoods, flooring and panels. The name rvas later_ch_anged -to the ILichards -Hardn'ood Company. Felix Richards died in 1927. The business continued on for several ycars and u'as finally closed out by the creditors. -Ihe J. E. Higgins I-umber Company bought the remaining stock.

In 1908, Georle H.- Brou'n and Walter King entered the llardu'ood business in Oakland, California, under the title of Brorvn-King Company. I-ater the r-r:lme of the croncern rvas changed to the Straltle l\ifanufactttring ComI)any. The N'Iichigzrn Lumber Nlanttfacturers of that namc Lecarne financially interested ancl undcr 1\Ir. llroll'n's control, continued until 7927, when it u'as llought out by J. E. Higgins Lumber Company and still coutinues as a subsidialy. Mr. George FI. Ilrou'n, after a.bout -a. y91{i retireinent, four.rcl a life of leisure urtltearable. and in 1928 bought himself a stock of harclrvood lumber,. flooring-and veneered lranels, ancl commencecl ltttsiness again in Oakland urrder the trame of G. H. Br<trvu Hardn'ood Compan-v.

Samuel Forsyth, .,vho had been a s;rlesman for E. A. Hou'arcl & Co. for severzrl years, started in San Francisco rr'ith the help of Nl[<-lnson Brothers, contractors ancl millmen, a hardu'ood'lumbcr enterprise under the name oi Forsyth I{ardrvcrod Comp:rnv tn 1917. This business cor.rtinued trn<ler l.ris nrar.ragement until 7927, when he sold ottt his interest to Itobert Kahn, u,ho had been in his employ since 1,921 , ancl \\rilliam Scl-riemann. Mr. Schiemann retirecl irr 1931.

llomer B. N{aris, sot-t oi a verteer manttfacturer in In-

CALIFORNIA TUIIBER TI,IERCHANT
B;itish Columbis, with this sroup Ihe P. C. W. H. D. A. held irs 1956 Annuol in Voncouver, 3een on tho steps of rhe old Empress hotel

...

FART TESTED

hy y0ur Custonters Who Demand WeqJ!er-tight Roofs-[ase of Application-[conomy

CORRIJGATED GAI.VAI{IZED STITT ROOFIilG-

The farmers' own aoice of approaal-that's the endorsement behind CECOROLL Steel Roofing-and it adds up to quick sales for you. Look at these customer benefits: CECOROLL can be applied in one-half the time of sheet roofing . . . saves materialthere are fewer laps beeause the rolls come in one big pieee 31/ long. Result: Lower cost. CECOROLL fits tighter, too-mastic has been bonded to the sealing edges at the faetory. The crimped edges lie flat against the wood, so nails can be driven all the way home. Sell CECOROLL-for fast turn-over-bigger profits. rPotented

GECO STEEL PRODUCTS GORPORATION

December 75, 1957
Merchant T.ade Division 401 Tunnel Avenue, San Francisco 24, Calitornia 1450 Mirasol Street, Los Angeles 23, California Ollices and warehouses: San Francisco/LosAngeles/Omaha/Minneapolis/Houston,/Peoria/Chicaoo
Weather-tight CECOROLL is used as rooling and sidinO on all types of farm, poultry and industrial buildings. STRONGEST BECAUSE 11 9RIDG63
CECO STEEL PRODUCTS CORPORATIOII Merchant Trade Division 401 Tunnel Avenue, San Francisco 24, California Please send me full inlormation on how to build sales with CECOROLL Steel Roofing.
Nails drioen tightly arch the roofing slightJy. The bridging arch actually makes the atructure stronger. And the long 31' length of Cecoroll stiffens the building even further. Full roll 30' x 31'. Half roll 15' x 31'.

Africa, Thailand, Borneo, Canada, Central America, India, Japan, Malaya, Mexico, Philippines, South America and United States.

Available from our Los Angeles yardmediate delivery

clianapolis, came to the l'acific Ct-rast at tl.re age of 20 years in 190(r. llis lrrst eurplol mcnt u'as n'ith \\rcstern Ilardu,oocl I-ur-nlrcr Cor-r-rpany of Los ,\rrgeles. He rnovecl north to Sarr l.'rancisco in 1907 anrl, after n-orking as a salesnratr {or White lJrothers, clicl a lrrolierage l-rusiness irom 1908 to 11112. In tlrat ycar he opcrrecl his ol'n hlrrclu'oo<l estalrlishnrerrt uniler the rrame oI NIaris Har<lu'ood Conrpanr'. lrr 11)18 he bectme a siiecialist in veueers :rnd pancls.

Hcrrrv Kirclrmann, un inrporter rtn<1 exqr,rt'ter, secttring r favoralrle c()ntrilct n'ith a I'hilippinc sal'nrill, cotrttuencecl ilnporting I'hilippine N{:rhog:trrv ir.r a large u'ay irr 1913. IIe estrLblishcrl a u'holcsale r':ird arrtl don.riuated the Philippine nrarket ior a ttut-t-tlic'r',,i -veiu's, also carrr.ing a rrrrmber o{ har<iu'crods of all kincls.

Southern California

In 1u93, in Los Ar-rgclcs, NIr. Iirastus J. Stanton, a former Ilichigan lumlrerman, establishecl a lumber bttsiness hanclling principally SuglLr :rrrcl \\'hite I'ine. About the year 1li!).5 he put in:r stock oi harcln'oocl arrrl the lrrrsiness has since that timc grorvn r,r.ith the rnighty cit_r'of l,os Angeles, to one of the nttjor h:rrdu'ood rlcalers of the Pacific Coast.

I n 190t1, Joselrli Ringen'rann, ireacl oI the If arclu,oocl I-r.rnrlrer ('ompany of l)enver, ColoriLtlo, establisl-recl a branch ir.r I-os,,\rrgeles rrnder the narnc oi the parent conrl)anv. In 190(r, this concern u'as incorporatc<1 u'ith the title of Thc \\.estern Hartln'oo<l Lun-rlrer Conrlratry. N{r. t). J. Cahill u'as associate<l u'ith i\lr. Ringenrauri fi,,m the beginning unrl, upon the l:itter's <leath in 1911, operatcd the lrusiness rrntil 11)i8, n'hcrr he purchaserrl the etrtire concern uncl assrrnrecl courplete control. in 1917, Hou'cll Ilaker, u-ho for elcvcr-r yeitrs prior to tl'rat tlate u'as associated litlt the \\Iestern I Ilrrclu'oo<i l,unrlrcr Colnp:rnf in Los .\ngeles, establishecl tl're Califorrria I'rtnel :rncl \''e ncer (.otnpanv, rlealing in plvu,ood ln<l venccr protlucts cxclusir-ely.

In 1921, thc \\r. l'). Coopcr I-utnlrcr (.orlpany of Los ,\ngeles u-as establishecl b1.\\'. 1,. (.ooper;tnrl his son, Charles -N[. Cooper. l,'lLther anrl son hacl lroth been in the Iumber lrrtsiness in \\'tisconsin all thcir lives. 1,ri,,r tu e ( )ming \\'cst.

ln 7923, the llalnmorrcl Lutnber C'olnpanv. lurge nlanllfrtctnrcrs of I{erlu,oocl uncl Iiir lumlrer in ('u1iit-rrni:L ancl ()regon, cstablishecl a harclu ootl cleyxtrttlelt irr their I-os ,\ngeles plrtnt an<l distrilrtrling 1';trcl, urtlcr thc lLlrle cotrtrol of (iror.er C.. CierLrhart.

XIr. Ir<ln'arcl I',. Tacnzer. u-lio clcalt in h:tr<1n'oo<1s in \l emphis, 'Iennessec. i,,r mun)' _\'elrrs. lrs thc Taenzer'flrourpst-rn Lumlrer Conrp:tlr1', Ii. Ii. '-l'acnzer & C--ompany, an<l [)anre'll-Taenzcr Ltttnlrer Conrpant', crlmc t() I-os Angeles in 191.1 rvith I'ris tu'o sons anrl est;rlrlisherl the Anrerican llarrlu'oocl l-unrlrer L'orrrplruy. N{r. liclu'rrr<l 'faetrzer ,lierl irr 1924.

Clrarles llohr.rl.roll', arr olrl cnrplovee of I'i. J. Stanton & Son, startcrl out itrounri 1910 in Los ,'\ngelcs. J Ie u'lts later joir-re<1 lry his son Clrircrrce.

ln Slrn J)icgo, tl.re frrst c()ncerrl rlealirrg in hrtrdn'oorls n,as the l)rrr.r Hartrnarr ConrP:rrrr-, u'ho strLrtecl in 1907. In 1910 the busincss u'us solrl to H. Il. Sarrfor<l rvho, irt turtt, sold out in 11)11 to Jcrrv Srrllivau, an olcl \lichigan lumber manuiacturer froni Nluskegon. 'I'lre Srrllir,lrn family, father Irrrd tn'o sons, rilso olrcrlLtecl ther \\'estcrn I-rtnr'ber (-'ompany of San I)iego.:r softrr-oocl c()rcern, u'ith a h:tli clozetr r.rr sct lrranch yarcls in the cottnty.

In 11)ll. Al lirost antl Ilolrcrt \Icliarlnr-rc cstablislre<l the F'rost Hardu'oo<l Lumlrcr Cortlrlrnv.

Pacific Northwest

I n Seattle. thc oioncer hlrr<ln'oocl corlcerrl l'as arrrl is Ilhrlich-l lrirrisorr & Conrlr:rny, cstablishcrl in 1903 by 1,-rank O. trhrlich, 8,. A. Abbott, an<l A. H. l larrison. EhrlichIlarrison Conrpanv operltecl a sir\\- from 1909 to 1911 for thc marrrrfacturing o{ Japanese Oak. 'fhey bougl.rt out the hardrvcrocl business r-rf Cach,r'allacler-Gibson in 1921, and, in conjunction t'ith the D. A. Johnson Hrircln'ood Comp:rny, (Corttintrccl on I'age '18)

34 CATIFORNIA TUMBER II/TERCHANT
Carload Shipment
Also Direct LCL or
CALL.WRITE.WIRE PENBERTHY I.UMBTR COMPATIY 5AOO SO. BOYLE AVENUE LOS ANGELES 58, CALIF. LUdlow 3-4511
I ffiryry Hardwoods fiom around the world:

There's big volume opportunity in PIy Scord -the unsanded construction grade of DFPA Quality-Tested fir plywood. PlyScord adds strength and rigidity as roof decking, subflooring and wall sheathing - cuts application time and costs. You'll find sales opportunities in the industrial field, too; PlyScord is an ideal economy material for bins, containers, temporary partitions. But-be sure it's PlyScord! Looh for the D F P A grade-trademark !

SATES HETPS FOR YOU!

Booklets, envelope stuf fers, selfmailers. Estimating charts for your builder customers that show PlyScord savings PlyScord slide-rule calculators giving recommended construction data. Write for details (USA only) : DFPA, Tacoma 2. Washington.

NEW! PLYSGORD With EXTERIOR GLUE

PlyScord with Exterior GIue broadens your sales possibilities; in construction, in industry, and on the farm. Also available, Exterior Sheathing (all C veneer). For information, see your plywood jobber or write (USA only) Douglas Fir Plywood Association, Tacoma 2, Washington.

December 15, 1957 00u6lAs FtR PtYtYooD
PtYStoRD-,f \ffiT;',;f"K!^A
EENUIl{E ll|lUGIAS FIR PTYWO|IB PTYSCORD

S.F. qnd L.A. Hordwood Plywood Importers Host Joponese Lumbermen qnd Woshington Attorney

A group of San Francisco importers commenced preparations-to meet th" recent challenge of administration forces to fight for a liberal trade progiam in the cgmi1g slssion of C-ongress. Importing inlerests u'ere chided by- David W. Keidetl, Assistant Slcretary of the Treasury, for lack of forcefulness in presenting their case for a freer trade policy. The Imported Haidrvood Plyrvood Association wittr- headquarteis in the San Francisco World Trade Center. mef November 25 to activate its announced intention to meet this challenge.

The Executive committee adopted a resolution fully supporting the views recently expressed by leaders of. the House Ways and Means committee that the far reaching efiects of ihe Soviet Sputniks and the recently adopted Russian policy of providing economic aid to wavering nations, iequii'e incieased cboperation between members of the free-world not only in the scientific and military fields but in the economic field as well.

They pointed out that cooperation on the military and

(Continued on Page 44)

lmpoiled Hqrdwood Plywood Associqfion

Dinner - Fishermon's Whorf - Nov. 25

Following is a list of the firms or organizations, and the executives iepresenting them at this dinner:

Arkins, Kroll & Co.

Williqm Ashmcn

Chorles J. Schmiil

Beton & Company, Inc'

Serge Motzley

Rolph Monion

M. 5. Cowen CornponY

M. S, Cowen

Del Vollc Kohmon & Go.

Eric Wcgner

The Eqrt Asiotic Cornpony, Inc.

H. Rainer Mogcns Sillemon

Getz Bros, & Co.

Nqto wlosf

fhomq: Pqrkcr

W. R. Groce & Co.

Jqn vqn Wyngoorden

lsbrondtsen Co. of Colif., Inc.

Gunler Silmar

Wolter Kootin

Ziel & Co., Inc.

Roberr Reid

Pocific Ftrr Eosl Lines

Al Rykin

!. V. Peqse, ttd.

Consulote Generol of JoPcn

Eiii Kogeyono, Conrul

Astor Mizuhoro

Jcpon Plywood Exporlers' Associclion

S. Orsubo of fokyo, JoPon

Jopon Plywood Monufoclurerr' Assn.

T, Shimizu of Tokyo, Jopon

lmporled Hordwood Plywood Astn.

G. D. Ingrohom, Secr.tory

Jopcn Trode Cenler

G. Moezowo

World frodc Center

Frank Fcliz

Shorp & Bogon, Woshington, D. C.

Jcmes R. Shorp

Doi lchi Bussan Kqisho, Ltd.

S. Oshimq

C. lroh & Co., Amcrica, Inc.

M. fogo

Kimoshito & Co., Ltd,

T. lworoi

J. Reichel

Morubeni-lido Co., Lrd.

J. Motsuoko

Mirsubishi Internotionol CorP.

Ihe Nissho

T. llorioka Co. Lrd.

E. Poka

Orientol Trode Co.

5. Homoguchi

Sumilomo 5hoii Koishc, trd.

K, Ukoi

M. Moriycma

foyomenko, Inc.

H. fobolo

CATIFORNIA LU'YI8ER'ITERCHANT
N{ .ir,ltl. \b v7 Itia {'L ".rt%
1550 ROYAL BOULEVARD, GLENDALE 7, CALIFORNIA DIRECT MILL SHIPMENTS Rail Truck-and-Trailer
YrfffifnIALruilH
I. S. Brown CHapman 5-5501 CHapman 5-5501

Th-e.Los Angeles group of the Imported Hardwood Ply- wood Association welcomed two distinguished visitors from Japan, No_vember 29, as,rvell as the IHPA's Wasl-rington attorney, James R. Sharp of Sharp and Bogan. The two visitors were Gen. Shimizu, managing direclor of the Japan Plywood Manufacturers' Association. and S. Ohtsubo, iep- resentative of the japan Plywood Trade Promotionil Committee.

Following a business meeting with the Los Angeles group, a dinner was held in honoiof the visitors at Man.- Ten Low restaurant in Chinatown. Representatives rvere presint from the following groups: the Southern Californii Door Institute, Southern -Caliiornia Plvwobd Distributors Association, Japanese trading'firms with offices in Los Angeles, and Consul Yasui oflhe Japanese Consulate General.

Jack Davidson of Pacific Wood Products acted as chairman of the meetings and introduced tt-re Japanese visitors, who spoke. briefly on their sincere desiri: [o promote the Japanese plywood business in an orderly manner. Thev discugsed their concern over proposed l6gillation in Washlngton which would, if passed, reduce the importation of Japanese_plywood. by approximately 2/3. It was pointed out that Japan is America's largest customer for faim produce, cotton and other raw materials, and that if doliars could not be earned by e.xports to the United States, they would be unable to continue buying from this country on the current basis.

M1. Sharp then spoke briefly on the current situation in Washington_and pointed out that the Boggs subcommittee on Foreign Traile Policy was scheduled to conduct a hearing on plywood December 6 in order to evaluate the business in the light of the overall U.S. policy on foreign trade.

Mr. Sharp mentioned that, in ahditi,on to the- overall foreign trade picture, several allied industries are completely dependent upon imported plywood to continue their business. As an example, Sharp cited that the flush-door industry cannot be supplied wilh the required door skins except from overseas, as the domestic plywood industrv is unable to supply in the quantities requiied.

After a short stay in Los Angeles, N{r. Shimizu and Mr. Ohtsubo left for Washington to attend the December 6 meeting.

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Docorbir lg.,=ll,str
:li
lOS ANGEIES HOSTS (left phoro, lcfi ro righr) Arorncy Shorp, Consul yqsui and John Osgood, €ENTER; Consul Yorui, Jock Dovidson, l/lr. Shorp, l/lr. Ohtsudo. RIGHf: S. Nobe, Mr. Shimizu ond Mr. Ohrsubo
PLAI{IIIG MILL FEATU BES: Plrnning Eand Bip 54" Rrraw T&G & V-Joint s4s 6115 lratchrr Storaoc Dclirrry Di,iltibution Yardt Phone Colton BLooMINGToN TRinity 7-2001 6tenR{IUIUIBER & PIYWOOD, IJf C. f Ponderoso Pine f Sugor Pine f White Fir Wbolesale lrorn Yad, Stocks :] * * * Douglos Fir Spruce Incense GedsrDirect Sbipments

Nqtionql Lumber ltonufocturers Vote $25,OOO to Throw the Switch on Intensive Wood Promotion

Directors of the National Lumber Manufacturers Association have voted a dues increase, called for progressive tax reduction, and appropriated $25,000 to lay the ground$,ork for a national wood merchandising program.

Th.s."*.re the highlights of action taken at the 1957 annual meeting of NLMA d_irectors and committees, November 10-13 at Sherman hotel, Washington, D.C, Attended by more than 300 pe.rsons luTber manufacturers, their wives, and others with a stake in lumber's future-the meeting was the largest in recent NLMA history.

The dues increase, designed to strengthen NLMA operations, applies to the funds received b1'NLI,IA fron-r its 16 regional associations. I'refore the increase becomes effective it must be approved by these regior.ral grotlps. Rcgional action is exoected to lre completecl llefore NLMA's 1958 spring meeting, May 25-28, in'Santa Barbara, Calif.

The ir.rcrease 'n'ould amotlnt to one cent per 1,000 lloarcl feet of lun"rber shilrpe<l b1' ureml>ers oi the regional associations etnd lr,ould lloost the national association's total clues tcl hve cents per 1,000 board feet.

The $25,000 provided in connection with a national merchandising program for lumber and wood products will be used to develop a full-scale, detailed plan of action, designed to gain the financial support of NLMA's regional associations.

This u,ill inclucle the preparation of (1) santple nlerchan' dising-aclvertising material arrd (2) a blrreprint o{ holv NLNIA mcrchar-r<lising ettorts l-ould tie irr rvith but not duplicate rcgiunal activities.

Regionol VicePresidents include

A. B. Hood (left), presidenl of Western Pine Assn. ond generol monoger of Rolph t. Smith Lumber Co.. Anderson, Colif.; ond Q. T. Hordtner, Jr., presidenl 5oulhern Pine Assn.

N. Flol'd \l[cGou'in, 57, president of the W. T. Smith Lumber Co., Cl-rapman, ;\1a.. u'as elected presirlerrt of the National Lumber Manufacturers .\ssociation to clinrax the 1957 anns^l meeting. lIe srrcceeds \\ralter Nf. Leuthold. Deer Park, \\lash., lumberman and boarcl chairuran of Kootenav l,-orcst l'roclucts. Ltd.. Neison, Ilritish Columbia. Leutholci u'as electecl NI-1\I.\ lrc,arcl chairuran, succeeding Lau'rencc I). Kellogg, presi<lcnt of the l-. I). Kellogg Lumber Co., Alexandria, I-a., l'ho becomes NI-MA's Policy Comnrittee chairman.

Robert NI. Ingram, prcsident of the \\-cst Coast Lumbcrmen's Association, I'ortlancl, Ore., ancl the E. C. 1\{illcr Cedar I-rrmber Co.. Abcrdeen. \\'ash., \\rAS elected first vice president of NLXIA.

Elected regional vice presidents rl'erc :

A. B. Hood, presiclent of the \Vcstcrn I'irre Associatior.r, Portland, Ore., lrncl gerreral manager of the Ralph L. Smith Lutnber Co., Anclerson. Calif.; Eclu'in 11. Thomas, president of the Southern tlardn'ood I'roclucers, Inc., Memphis, Tenn., and the Thomas and l)rcletz l-umber Co.. St. Louis, Nto.; Q. T. Har<ltner, Jr., presiclcrrt of the Southerrr l'ine Association, Nerv Orleans, La., ancl the Urania I-un.rber Co., Urania, La.

woRrD's TARGEST lo minoted wood govel wos presented lo President leuthold ot opening of LMNAnnuol in Woshinglon by Williom P. Dovis of Porlolch For6sts, Inc., which mqde it from seven species of commerciol lumber grown in the lnlond Empire of ldoho

(ieorge \\'. \[rrctli of St. Louis. NTo., president of the National Assc.rciatiorr of Commissiorr I-rrmber Salesmcn. said :Ln irrdttstry-u'irlc 'rlood prc,rr-r-rotiorr effort is "long Dirst-due." llrreth offcre<l tlic cooDeration of commission siLlcsmen in "\\'hatcver l)r()granr yorr clcvisr u'hich l'i1l lre opcn to the inclustrt' as a n,hole."

Greatest prrsh for the proe'ranl cante frorn NLXI-.\ President ] eutholrl at an ot)en scssiou of NI-NI:\ rlircctors and other luurlrcrnren. Lerrtholrl siritl "the lumlrcr in<lustry I'ras only to ri<lc the tide of our exllurrcling natiorlrl cconomy in orcler to r:rtsh in on a grcat potential."

The :rssoci:rtion presirlcrrt, later elected lroard chairnrarr, poir-rte<l out that lrtmlrcr iLn<l u'ood procltrct firnrs have spent far less on aclvertisilrg tl'ran their ct.rnrpctitors, and emphasizecl:

"One fact is clear-the industry that pinches on its advertising dollars is only short-changing itself."

A special feature of the NLNIA r.neeting n'as the celebratirln of the silr.er annir-crsary of the Timber Engineering Company. H:rrry (;. Uhl, retiring president oi-ttiCO-, rcprirted. on tl're conrllanl"s _achiever.nents in the fields of engineering, rescarch, procluct cler,elopment ancl l'ood l)ront(,tion drrrirrg llre past 2.5 vclrrs.

In recognition of Uhl's 37 -vears of service to the lurnlter an<l u'ood using inclustries, Nl,N{A clirectors appror.ecl a rcsolution citing him for "ul.rst erving devotinrr to the lretterment of thc lumber industrr'." The resolution stated : "None l'ras qiven more devote<llr,j of l-ris time arrd effort and feu' can nratch his recorcl of accr,mplishments."

Xlortimer 13. l)oyle, executivc r:ice-president of NLIIA arrd board chairman of TECO. predicted the association's research arrn u'il1 attain cvcrl qreater promincnce and stature in the vears aheacl.

With the aid of a 16n.rm co1or film, I)ovlc ancl NI-N'[A departmcnt heacls reportecl on the highlights of NI-MA actir.ities <luring the past 12 rr-rontl.rs.

Forrr of the nation's top cconomists, plrrticiirating in a panel cliscussion at the 11157 annual meeting of the Nationiil

CAIIFORNIA TUMBER A'IERCHANT
i

Lumber Manufacturers Association, split sharply over business prospects for the coming year.

Ralph Robey, economic adviser of the National Association of Manufacturers, forecast a tax cut in 1958 ar,rd predicted this rvill cause an economic uoturn.

Emerson P. Schmidt, economic reiearch director of the U.S. Chamber of Commerce, suggested that "1958 r,vill not be as good as 1957," although the "long-range factors for expansion continue strong."

Herbert Stein, research director of the Committee for Economic Developrnent, predicted the economy will continue at its present level for the next several months, "probably for most of 1958."

Nathaniel Rogg, director of the Economics Department of the National-Association of Home Builders. irredicted "little change" in the volume of home building riext year compared 'ivith l957, and estimated housing starts in 1958 at "close to the one-million level."

Robey said he sees "another month or so" of increases in the consumer price index-certainly no decline before January, if then. Robey described the economy as "moving sidervays" at the present time and said it must soon "break out either on the upside or the dor,vnside.

"Even if the budget surplus is small, there rvill probably be a tax redemption in 1958, ar-rd if there is, it rvill have repercussions throughout the economy and that will be sufficient to break us out on the uDside." he declared.

Schmidt said the economy is "overdue for a downturn" and is "in for more than a rolling adjustment." The U. S. Chamber spokesman asserted that a rise in unemployment -to four or five million this rn'inter-is "inevitabld' and that business profits will be "squeezed seriously" in 1958. Further, he predicted 1958 u'ill see a "good deal of price cuttingboth announced and unannorlnced." Schmidt added:

"The long-range factors for expansion continue strong, although 1958 will be a year of pause."

Stein said an important factor in the economy is the steady growth in state and local government expenditures which "shows no sign of abating." On the home building front, Stein said a two-year decline in housing starts "shows signs of being reversed."

Recent Sputnik developments "will call for a substantial increase in military expenditures" but this will involve "reconsideration of our whole strategic position-not just a crash program-and will not be a major factor in 1958," he asserted.

Stein said he expects the nation's total production of goods and services in 1958 to continne at "about the present level," with the chances of a downturn greater than the p-rospects of a rise.

Rogg said he sees no change in new home prices during 1958 but an easing in the availability of funds later in the year.

Assuming that the rest of the economy remains "tolerably good," the home building volume in 1958 will total about one million starts, with rental units accounting for a larger share of the market than in 1957, Itogg asserted.

The home builders' spokesman identified 940,000 to one million housing starts a year as a "hard-core volume" which the home building industry will be able to maintain even during a "tight money" market and other adverse conditions.

Rogg said the automobile industry has sold the consumer on "buying more car than he needs" and that home builders must follow suit by getting away from the idea of building only the "minimum house."

The "basic need" for housing is 200,000 units a year above the present rate of home building," Rogg stated. In order to meet the demands of an expanding and moving population, housing starts in the next ten years must total at least 12 million uni15-'(3nd even then we'd only be standing still," he added.

The call for progressive tax cuts over the next several

years was one of several resolutions approved by NLMA directors on national issues affecting the private-wood industries.

On the school front, the association tvas authorized to hire an additional staff member to launch a special educational guidance program. The program provides for the publication of booklets on career opportunities in the forest products industries and the field of wood technology.

These publications, to be prepared in cooperation with the Forest Products Research Society of Mldison. Wis.. will be distributed to the students and educational guidance counselors of high schools and colleges througfiout the country. Over-all direction of the progiam will Come from a permanent NLMA Committee on E-ducation.

In other actions, NLMA directors:

1. Approved NLMA participation in activities of the Home Improvement Council, successor to Operation Home Improvement, building industries campaign to spur home fix-up and remodeling work.

2. Authorized the association to sponsor a 1958 NLMAFarm _Journal farm improvement contest offering $10,000 in cash prizes.

3. Called on the Forest Industries Council, policy coordinating organization of the lumber, paper and pulpwood industries, to establish a National Forest Pest Aciion Committee. Purpose of the committee would be to advise public and private agencies on current forest insect and disease problems and help coordinate public-private programs in this field.

4. Urged Congress to approve legislation providing for a study and realignment of the federal-5ta1g-private land ownership pattern. Specifically, the association endorsed a bill by Sen. Long (D) La.

5. Endorsed the holding of a World Forestry Congress in the {J.S. in 1960 but called for a ban 6n representatives from Russia and other Communist nationl.

6. Authorized NLMA to continue publishing a Survey of Current Research of Interest to the Forest Ploducts Industry. Also continued was an NLMA program to investigate promising research "leads."

7. Authorized NLMA to award four to six $500 scholarships in 1958 to outstanding forestry school students. The scholarships will include six weeks' on-the-job training in wood products research at the Washington, D.C., laboratory of the Timber Engineering Co., NLMA's researchengineering affiliate.

NLMA action on the merchandising program came after the association's Special Merchandiiing Committee had heard representatives of all segments of the industry pledge aid and cooperation.

Walter E. Morgan of Columbus, Ohio, spokesman for the National Lumber Council for Marketing, composed of manufacturers, wholesalers and commission sa[esmen, declared that "national trade promotion of wood is desired by a substantial proportion of our industry" and by "a large number in allied industries." Morgan added:

(Continued on Page 61)

Decembcr 15, 1957
1
I 958 Ofiicers dte (lefi ro righr): Boord Chcirmon Woher M. leuthold, Presidenl N. Floyd McGowin, l.t VicePrerident Robert M. lngrom
40 CA]IFORNIA TUMEER MERCHANT Rhythm Rocks Redwood Empire With 50 Couples At Hoo-Hoo Dqnce r :"ful '1i:t,si *i.'gTWIN HARBORS TUMBER GOMPANY Aberdeen, Woshington Monufocturers qnd Distributors of West Coost Foresl Products 525 Board of Trcde Bldg. PORTLAND 4, OREGON Phone CApilol 8-4142 'I,IENLO PARK Bob Mocfie, Jim Rossmsn 1618 El Cqmino Reol DAvenport 4-2525 ENT. l -0036 from Bay Ares & Son Jose 451 South G Street Arcqttr, Ccrlifornio VAndyke 2-2971 TOS ANGELES T5 C. P. Henry & Co. - - Cqlifornio Represenlqlives -714W. Olympic Blvd. Rlchmond 9-6524 Rlchmond 9-5525

TOP PANET (snd ocross rhe boord)-Left: Bqrbqro ond Jylock GIIES (seoted), Deolar Burt Wheeler of lorkspur lumber Co. ond Mrs. Bud Byord. CENfER: Retoilers (or is it bochelors?) ore King these doys-Jim Rcmsey of Cheim lumber Co. entirely surrounded by Tillie Hcsselberg, Borbqro Cook ond Fron Beole.

RIGHT: Decler Chorlie Wiggins, Sheilc Merlo (how ABOUT rhot!) of rhe ,,Merchont's" cover girls, ond Jim Hopkins

New Dwellings Consfruction Over $l Billion in November

SECOND PANE[-lefi; 8ob Schenck (with cigorefe), Deolers Jim Jones of Fosrer lumber Yord. Joe Schoefer of Colombo Lumber Co. ond Chos. Wiggins of Don,s Lumber, Sonto Rosq. CENTER: Mrs. Stonebroker, Mrs, cnd Jim Loier, ond Mrs, ond Bob Schenck. RIGHT: As perenniolly hondsome os their redwoods-Mrs. qnd "Dove" Dovis

More Thqn 50 Couples Attend Redwood Empire Dinner-Dqnce

Ilerlu'ood L,rnpire Hoo-}{oo Club 65, captainecl lt1. Nfacl< Giles, held its annual <linner-clance the evening of November 9 at the X4eadorv Club, ncar Fairfarx. And a highly srlcessful outing it n-as, too. as rvitness \:ve11 over 50 couples ir.r atten(lance. The ct.ening.. began at 6:39 p.m. u,ith free cocktails, follolr,ed t1-rrough u,ith an excellent roast beef clinrrer ser\-ed at 8 :00, arld ended pleasantly rvith dancing irorn 9:00 to 1 :00 a.m.

One of the better Hoo-Hoo clubs in Northern California. Cllrrb 65 enjoys g()od I)articipation am()ng ret:iil, rvholesale anct sawmill members alike. llecause of tl-re rather large area in its jurisdiction, the clrrb schedules one meeting each year in each of the major tou'ns in tl.re Red.n,ood Empire region, rather than making its meml)ers travel iong distances to attencl nteetings at a central spot. 1n addition to its popular annual dir-rner-dance, Club 65 holds trvo other big annual events-its annual Christmas partv for the boys and girls of Lvtton lJome, to be held the evening of this December 20, r-rear Healdsburg; and its annrlal Forest Lake \\Ieekend, u'hich u'ill lte staged next June at Forest Lake in I-ake count)..

THIRD PANET-left: Dove Mensing ond wife wirh Hugo Miller ond wife. SEC_ OND: Mr. ond Mrs. Steve Yoeger

The value of nerv construction put in place declined seast.rnallf in November, l)ut the $zl. 1 billion e-xlrende<l set a nerv recrrrd for the m<tnth and \\ras 4r/o all,r,ie November 1956, ac_c_ording to preliminarr. estinrates prepared jointly by the U.S. I)epzirtments of C<immerce and Labor.'On :r seasorutllv acljusted lrasis, Novernber 1957 outlays for nel, constrtlctlon \1'ere at an annutrl rate of $,18.5 lrillion.

I)uring the llrst 11 months ol l9:\7, ne\\. construction expenditures :imorlntecl to $43.6 billion, topping iast year's first 11-n-rr.rnths total of $,12.5 billion l:v 27c ancl r,irtually assurinq'rr rert anlual rct',rrd rrf or'€r $+7 billi,,t'r irr l().57.

1'rivate sliending for .r,r'ork put il'l place or-r net' du'elling rlnits remzrilled al)()ve $1 billion irr No.u'en.rber-continuin[ to -.hotv the better-than-seasonal strength evider.rt since midyear. .\ll maj,,r t)'pes (,f lrtrblic constrtictiun e\cept t-csiclential buildings declined from Clctober.

MR. DEALER:

Order Now

From Our Lorgesl lnvenlory since I 906.

For YOU

The Mosl Complele Stocks

This side of The Rockies

Hordwoods, Softwoods ond Nome Brond Building Moteriols.

Our NEW Address: 255 SECOND STREET Ooklond 7, Colifornio

FOR BUITDING NEEDS _ STRABIE TEADS

Dacember 15, 1957 4I
of the Yoeger & Kirk retoil yord, Sonto Roso. THIRD: Horry Merlo, Mrs. Stonebroker, Mrs. Loier, Mrs, Bob Schenck, Henry Stonebroker ond Sheilq Merlo. RIGHT: Club 55 president Mcck Giles shows the members how. BOTTOM PANE[-l,eft; Mr. ond Mrs. Jim Tonnehill, Mrs. ond Som Wirzel ond IVlrs, ond John Myers. CENTER: Keith Horry ond Jim Romsey comporing notes on lhe donce{r somefhing. RIGHT: rhe Art Bonds ond the Chorles Wigginscs
o
o
G||MPAIIY I.UMBEN
Mqnufqclurers dnd Wholesslers PINE . WHITE FIR . DOUGTAS FIR ond M|LIWORK Socromenlo Main Ofrice: 916 24]h Street . Phone Gllbert 3-5783 fWX SC 68 IONG VATLEY IUMBER CO. Vinton, Colif. Ukioh Office: P.O. Box 586.HOmesteod 2-2915.TWX UK 86 o DENNEY
TEmptebor 2-5584
TOGGING CO. Truckee, Cqlif.

New Weyerhqeuser tiff Truck Works like Gigontic "Crqb'

Raymond, \Vash.-I-atcst lur.nber inclustrf innov:rtiou is a fork lift trucli capable of hoisting as high as a two-story housc all the lurnber an alerage U.S. citizen uses in eight years.

Looliir.rg like a gigantic herr.r'rit crab r'l,ith outstretchecl llincers, overhr:L<l antennae, ancl carrving its ou'n hottst otr its back, the lift trucli is reported to be tl.re l:rrgcst ou the \\rcst Coast.

In use at \\ieyerl.raeuser Timbcr Compatty's sawmill hcre, the huge "crab" slicles its eight-foot "pincers" undcr 2O-tor.r stacks of lumbcr as it tu.rloads a railroad car in four trips in lcss than 15 n-rinutes. Likc a real crab, thc lift truck movcs forlvard or backward with ectual easc. The trttclt travcls at maxit.num specds of 16 MPH and can lift a 2,000 board-feet loacl of lumbcr 26 feet.per minute. A l2S-horsepo\vcr enginc powcrs the 26-ton t rtlcl{.

Thc conrpany says the giant lift truck u'as acquircd to nrake

a big job safcr and rrore effrcicnt, rcsulting in a lor,ver-cost procluct. Up until nou', an arlclitional transferrir.rg operation lv:rs nccessar)'in handling the lur.r.rber. Thc nerv lift truck cloes llotir jobs in half the timc.

U. S. Plywood Buys Tqcomcr Wqrehouse

Ur-rited States I'1yn'oocl Corpt-rration hirs acclttired the Tacoma (Wash.) salcs l'arel'rouse of Plyu,ood, lrrc., :t sttbsidiarv oi '\tlas 1)lyu'ood CorDoration, iIlln()uncecl \Ior-rroe \\'. Pc'llack, vice-presiclent in charge o[ sales ior U. S. Plyu'ood. The Tacom:i pnrcl'r:tsc is the fourth r-rer"' rlistribution center oper-red by U. S. I'lyrvoocl <luring the past month, l>ringing to 109 its total numbcr of branches throughout tl"re Llnited States and Canada. The other operrings h:Lr-e includecl Albuquerque, N. Xf. l-ocatecl rLt 540 East 1.5th St., the Tacoma branch rvill operate uncler the sttperr-ision of R. L. Heustis, manager oI tl-re Seattle branch.

C. C. Dry Kiln Club Meets qt lvory Forest Producfs Co.; Moy Hold Annuql in L.A.

Tlie last regular meeting of tl're 1-ear of the Central California Dry Kiln Club u'as held at the Ivorv Forest Products Crtmparry, Dirruba, Novemb-er .3. A good turnout of 25 membcrs and friends participated in thc progralrl planned by \\rilbur l)reston, dry kiln foreman. The rnill is one of the most moden-r in the \\'est. A talk on the utilizatiorr of b1--proclucts u'as presented at the technical nreeting. llemlrers ancl frienrls $'ere gtlests of the host company {or a luncl.r of fricd chicl<err, aftcr u'l.rich the regular ltnsiness ancl technical nrcetings n'ere helcl.

Presiclent Elmer Jolirrston announccd the :rnnual meeting r,r,oulcl not be helcl lrv the Washington, Idaho, N[ontana I)r"- Kiln Clulr as plannecl. The Southern California Lumber Seaioning Association is nol, strrdr-ing thc possibilities of holding the meeting in Los Angeles and hopcs to rc:rch a clccision at the December n.reeting.

Harvey Smith revieu.ed the rcccrrt mccting of representatives of research laboratorics and schools at the U.S. Forest Products Lalroratory, Madison, \\risconsin, to discuss the "Fttndatnentals of \\rood Drvir-rg," rvhich revierved the present stittus of lurnl-rcr drying and stucliecl tl.re most promising iines I,,r rese:trch aimecl at making significant impror-ements ir.r conventional lrrmber,lrr-ing methorls.

President -fohnson thankecl the host company for the fir-re lunch and interesting meeting and adjourned the meeting at 4:00 p.m.

The next regular rneetir.rg of thc Cerrtral California Dry Kiln Club n'il1 be on January 10 at the U.S. Plyn'oocl Companv, An<lerson. California. This u'il1 bc a special all-<lav mecting. condrrcterl 1,1' the \\-estern l'ine Associlrtion, on "Applying Quality Control to Lnmlrer Nfanufacture." James C. Anclerson, \\restern I'ine Association engineer, u-ill lte in

CAIIFORNIA TUMBER MERCHANT
VIA RAIL TRUCK & TRAII.ER Wholescrle Only o o I l680 North Vine Sr. FiOllywood 4-7558 E]IGEITA]ITI SPRUCE DOUG1AS FIR REDWOOD clnd PII|E Horoce Wolfe Sterling Wolfe I Angeles 28, Colif.
LAI 162 [os charge.
TWX:

WHAT'S IN A NAME?

Mr. W. W. Salsig (correct) of the Philo Lumber Company, Philo, Calif., was getting a large charge out of the way people kept "butchering" his name in the correspondence reaching him at the lumber firm. So a couple of years ago he decided to keep a record of the spelling variations. Below are the results (to date) :

Mr. V.'W. Salsiz, Salesmanager Mr. Walzig, Philo Lumber Co.

Mr. S4lzig

Salzick Saw Mill

Dear Salzie:

W. !(z. Salrig

Mr. Sasuck

Perkins & Salszig

Mr. Sokiy

Dear Mr. Sulsick:

Att.: Mr. U. U. Salsig

Mr. \7. W. Salsing

Mr. !7. 17. Salsih

Attention: Mr. !7. \7. Salsi

Attn.: Mr. Solcig

\Uf. I(/. Salsigy

Mr. Sulziz

U. M. Salsig

Confirming Mr. Salzic

!(/, !(/. Sevlsis

Mr. Sausack& Salvig

\(/. \(/. Salsnig

Att.: Mr. Salsere

Dear Mr. Saltzi!

Dear Mr. Saussig

Mr. J. \7. $Talsiz

Daer Mr. Saltsig (sic) Salzick Lumber Co.

Dear Mr. Sausick

Attn. J. I7. Waley, Manager

Mr. Selsik, Lumber Merchant

Mr. Salzick

"Talking to Mr. Sausage ."

Attention Mr. Sevlsig

Philo: Att.: Mr. Stalsig

Mr. Salziv

Dear Mr. Selzick:

Dear Mr. Bolsig:

Mr. Salczic

Mr. $f. r$7. Salsalie

Dear Mr. Sausig: -

Attention Mr. Salsit

Mr. Sulcie

Perkins & Salvig

W. !7. Salsia

Attention: !/. !7. Salsit

Selsez Lumber, Philo

Mr..Salsig (repeat: SALSIG), has the spellings all pasted 9own on a card in his office in their original penciled, penned or typewritten forms. It makes {uite 1__d_t_._pEy, And, as- he declares: "JUST CALL 'ME 'WINT'!"

U. S. Forest Products Loborotory lssues $even Useful New Reports

Madison, Wis.-The U.S. Forest Products Laboratorv has released seven new publications that deal with various types of research on wood and allied fields. Subiects covered .in the reports include the production of charcoal, machining tests for particle boardsj methods of testins and machining wood, and others. Copies of these reDorts" mav be obtained free of charge by writing the Director, U.S. Forest Products Laboratory, Madison T, Wis.

With an increase in ql_raicoal demand, the production of charcoal provides,an efficient way to use n6ncom,mercial species and mill residues. The cornplete construction and operation of a masonry block kiln foi producing charcoal is gxplained in "Production of Charcoal-in a Maionry Block Kiln-Structure and Operation," Report No..2084.

"Machining Tests fbr Particle Bbard; Some Factors In_ volved," Report No. 2O72, outlines how a user of particle board can run tests in his own shop to determine which particle board is suitable for his need:.

The results of tests with a gage that measures the strain of wood under test is presentid"in Report No. 20g2, ,,performance of Bonded Wire Strain Gasis on Wood.'i

As a.part- of the Government's tech-nical aid progratn to undeveloped countries, quality tests were made on"several of the hardwoods of Liberia. Report No. 2093, .,Some Machining Prop_erties of Nine Liblrian Hardwoods,', re_ ports that the best Liberian hardwoods machined were about on a par with the native hardwoods tested.

Report No. 2091. "Saw-Los Barkers " de"""ih Report 2091, "Saw-Log Barkers," describes trends in the use of these machines an--d shows how they reduce the amount of wood lost in bark removal, as well-as speedilng the work.

Report No. 2088, "Papers and Boards from Hickorv Neutral Sulfite Semi-chemical Pulps,', summarizes the 16sults of the pulping of mockernyt, pignut; sand. and shag- DarK_ntcKory, wnlch are plentltul rn some parts of the eastern U.S.

'1;,t1:vi: l:' Doccmbor 15, lll.5
A vail! MESBY CIIRISTIVIAS qi do UAPHT }TEWYTIR

The Only POSTTIVE Woy to DECAY & TERMITE PREVENTION

PRESSURE.TREATED TUMBER IS YOUR INSURANCE

Show the public with Wqrren Bfue*

Pressure -f rested Lumber thot you ds a lumber deoler are vitqlly interesfed in sofeguarding your Juture and your cusfomerts invest men].

*fn combr'nofion wilh chromsted zinc orcendle-opproved by city' co.tnly, stote ond Federal specifcqfions.

Deolers Moke Big Response lo Mqsonife Christmqs Promolion

A record-breaking dealer response to Nlasonite Corporation's Christmas promotion is reported by Clarence E. Sutton, sales prourotion manager. As of Dec. (r, the colnpany had received 1,166 replv cards responding t<-l a direct mail invitation to participate in this advertising and publicitysulrlrorted prorrrotion.

To tl.rese rlealers ar-rcl others rvho exDressed interest through rvholesalers or Masonite salesmen, 7,t-rt)9 kits rvere shipped u,hich contained 2O free plans shou'ing irol, to make Christmas decorations out of hardboarcl. a 17xZZ-inch Doster in color, an easel display card featurir.rg the natit,rrral ad and holding plans in a die-cut pocket, several radio scripts, :r publicity release, I and Z-column ad nrats, merchandising suggestic-rns, and fuil-size templates for four of the popular plans.

\Vith dealers promoting their on,n sales of Masonite I)rimecote Temperecl l)resdu'ood, aided bv the cornpany's sales helps, :L nationrvide advertising ar.rd pubiicity support l)rogram brought in a huge volume of inquiries tci the Chicago offrce. As of Dec. 6, incluiries from aclvertising and pub- licity in ne\\'spapers and magazines hacl reached 31,000. All incluiries from aclvertising rvere forrv:rrded at once to Iocal representatives for fo11o.,v-through u'itl.r local dealers.

Sporks lmporters Meeting Froncisco, November 25

(Continued from Page 36)

The Above Brond, Plus lhe Wqrren Blue Color, is Your Assuronce of Moximum Prolection

_WE RECEIVE BY WATER, RAIL OR TRUCK_ -NO ORDER TOO LARGE OR TOO SMAttFor Better Service (',nd lnsured Quofiry Look To

SoUTHWEST,

NEvndcr 6-05O1

8€t65

FAirfax a-7382

to righr or meeting qte 8ob Reid of Ziel

Left

scientific fronts must be accompanierl by continued exlxtnsior.r of orrr trade u'ith free nations to bind thern together economicallv. Any other policy, the resolution said, n'ould rcsult in frcc natic'rr.rs such as J:rpan irretrievablv driiting into the Iirrssian ancl l{ed Clhinese orbits. It u,as emilhasized that U.S. foreigrr trade can expand onlv by pernritting forcign countrics to sell to the United States those corntnoditics \.hich they ciln ecor.ron-rically Produce.

A sookesrnan said that the association nrembers rvere ununimous in their vieu' that foreign aid programs, rvl'rile necessary, u'ould not be as effective in bincling the free rvorlil together as legislation assuring our allies of longrange trading programs under t'l-rich tl-re free nations could earr"r their rvay. A healthy and long-term balance oi foreign tradc, he pointed out, rvas the only real cohesir,e program rvhich could succecd in keeping our allies together to face the Russian threat oi u,orld conouest.

The IHITA u':is incorporated a ycar and a half ago to help irolr out problems relating to the importation of hardu.oo<1 plyl.voocl, rvhich is supplied to the flourishing flusl.r-door irrdustrr'. furniture manufacturers, and in home building. The sliokesman stated that the economics of both Japan and the Phiiippines were dependent upon a free florv of trade u,ith the United States in this commodity. 'Ihe association is actively opposing bills norv pending in Congress rvhich l'oulcl limit harrlrvoocl plyu'ood imports frrrrn Japan to 23/c of its 195(r exports, and limit imports fron the I'hilippines of hardrvoocl plyrvood to 5/o of its 19.56 imports.

CA]IFORNIA TUMBER MERCHANT
WARREN
"Your CIue is Warten Bl.te" lNC.
WOOD PRESERVING DIVISION
P.O. BOX 419, 3OO MAPLE AVENUE TORRANCE, CATIFORNIA FAirfox
Spurnik In Son
& Co.; Chqrlie Schmitl, of Arkins, Kroll & Co.; Rolph Mqnnion of The Beion Compony ond Gordon Ingrohom, secrelqry

Sqles Exclusive Given B & M By Denney logging Compony

The appointment of B&M Lumber Company, Sacramento and Ukiah, as exclusive sales representitivi for Dennev L_oggitlg C'o.. Truckee, was jointiy announced November 15 by Bob Denney and the B&M headman, Martyn Mason. Salei rn'ill be handled through either of B&M's tivo offices, and Bill Scanlon has been transferred to Truckee to coordina_te sales and shipping at the mill end. Bob Mosby, former salesmanager of Denney's white fir and pondeiosa pine operation, has been promoted to assistant general manager, according to Denney.

More Wood Treoted in 1956

Wood Preservation st4tistics, as compiled by Gordon D. Merrick of the United States Forest Service, -shorv an increase of 4/o in the amount of wood given preservative or

Both

fire-retardant treatment in 1956 in comparison with that tr-eated.during 1955, according to W. W.-Barger, president of tl.re American \\rood-Preservers'Association and chief in,spector, tie and timb_er treating dept. of the Atchison, Topeka and Santa Fe Railway Co., Topeka, Kansas.

The official 1956 report has just been released. Its statistics represent the output of 325 rvood-preservinq plants (8 more than reported in 1955) of which 229 weri pr"..ur"treating plants, 73 non-pressure. and 23 equipped'for both pressure and non-press_ure processes.,Wood treated by these plants is protected against decay, termites, and otherinsects and marine borers, or is made fire retardant.

The total volume of wood treated in 1956 was 257.9 million cubic feet, of which about 95/o rvas treate<l by pressure processes, about the same proportion as in 1955.- Iircreases rvere.noted in the production o{ piles (21%), poles (lS%), su'itch ties (11/o), crossarms (8/o), and ltrnrjrer una ti-bers (4/o).

Dcccmbcr 15, 1957
l. W;il;ont.
Co*pana JAPANESE ADams 1-4501fmporters and BrokersPLY\UTOOD & LUMBER o Los Angeles 1L, California 2O4 East 32nd Street o

Higher Construction Costs Seen in 1958 Housing Rise

Dodge Corporotion Estimotes 5o/o Rise in Gonstruction Gontrqcts

Gains in construction contracts for housing and for government-owned facilities will more than offset prospective declines in contracts for industrial and commercial building in 1958, according to estimates by the F. W. Dgdge C-oJporation, construction news and marketing specialists. This -marks the first time that such estimates are available on a 48-state basis.

In its annual outlook for the construction industry, the Dodee organization estimates that construction contracts in 19J8 wi-il total $33,830,000,000, a gain of 5/o over the expected 1957 level.

- The outlook statement points out however that a por' tion of next year's anticipated increase in dollar volume will be accounted for by higher construction costs rather than additional physical volume.

Contracts for non-residentiat buildings in 1958 are estimated at $11,570,000,000, only slightly above the 1957level. Physical volume, however, as measured by floor area, is lik6lv to be down 2% in 1958. The spread between the floor area'estimate and the expected dollar volume is based on increased costs.

*Eieht months actual, last four months estimated. fPeicentages rounded to nearest whole number.

Residential building contracts next year are expected to total $13,76O,000,000, "p 8% from the 1957 level. The number oi non-farm'dwelling'unit starts in 1958 is estimated at 1,075,000, a gain oI 6/i over this year's anticipated starts' Total flooi area involved, however, is apt to increase by only So/s, reflecting the likelihood of a slightly sirattef a.'eiage dwel'ling unit next year. This is expec,ted to resu--lt from: (A; continued increases in the irumber of apartment units; and (B) gains in the number of houses financed with FHA-insured mortgageq which are customarily smaller than conventionally financed homes.

The outlook statement, prepared by Dodge Vice-Chairman Thomas S. Holden in-collaboration with other Dodge staff members, says that "The signs and omens for next vear seem to point to mild improvement in the construction bicture as a whole, with some variations in detail.

^ "Si.,.. some further rises in construction costs are anticipated, physical volumes are likely in some cases to increase bn so-.rithat smaller percentages than dollar volumes.

"'f.r.re...s are estimated foieducational buildings, hosoitals. relisious biuldings, and residential buildings. Moderite declin6s are indicated for commercial, manufacturing and public buildings, social and recreational projects, and miscellaneous non-residential buildings."

Silvercr Lumber Co. Joins tMA

Iack Pomeroy, LMA exec. veep, welcomed Silvera Lumbei Company,'Antioch, into tlie fast-growing.LMANC family lait month. One of the more p-rog-ressive^.yards in Cohtra Costa county, the firm is headed by Lewis Silvera, who last summer completed an extensive remodeling of his yard, as reported in the California Lumber Merchant.

PINE AGENCY,INC.

CAI,IFONNIA IUTBER I$ERCHANI
classincation J"H]TJ E:1*l*"ff:3'fft" Total Private and Pubtc Ownership Nonresidential . 11,455 11,570 +1 Residential .. 12,725 13,760 +8 Total BuildinC . 24,180 21'139 tl Public Works ind Utilities.. 7,928 8,500 +7 Total Construction ........ 32,108 33,E30 +5 Perentage Cbmgef -4 -6 +4 -8 +4 _10 -9 )2 +6 New Non-farm Dwelling Unit Starts (BLS Bisis) 1,010,000 1,075,000
Table 1: Estimated Dollar Volume of Construction Contracts (48 states; figures in mrllions of -d-ollars)- wEsTERll D00R & SASII C0.
ALIFORNIA
SUGAR & WESTERN
P.O. BOX t53 1448 Ghopin Avenur BURLI NGAl,lE, CALIFORNIA PHONE Dlomonil 24174 twx sAN ttiArEo, cAtlF. 74
SUGAR PINEPONDEROSA PINE _ WHITE FIRDOUGLAS FIR _ CEDAR Door JombsKiln-dried Pine & Fir Mouldings, [ineol or Cut-to-length, cleor or iointed

Rules for Hqrdwood Flooring

Solnc hlrrrln'oorl flooring rlillrcrltics 1r;r\- lie <lrrr: to neglcct 'in rilrscr-r'irrs' thcsc c:rrrlinlLl nrlt.. f rr lrl-, ,ccrlurc lrrior to insl:rll:rtiorr:

l. I)o not tnrt'li or lrrrlolrrl o:rli floorirrr: ir-r L:Lin. sn,,uor crccssir-el_r-huniirl corrlitions. Ii thc lrtnroslrhcrc is iogg-v or clarlp. cor-er floriring l'ith t:rrpaulin.

2. I)o not stor-t' floorirrg iri lL rltLrrlr i,r lrlr'liirg enclosttre. -

.1. I)o not slorc 'it ol flortrs th;rt :rrc lcss tlt:rn 1X 'inclrt's frorn llrt'grorrn<l:Lntl u'lrich r1o not lr;rr.r goorl air circrrlation unclernr.:r1lt.

+. l',e slrrc tlte stor:Lec lrrrilrlitre h:rs Prott'ctccl Yrntilrrtiorr anrl rr rlrthcr,lrr-ooIecl u'irrrlon.s to ;rrlr]rit ,crrrr, shine.

.5. Thc llooring's1'roLrlrl not lir irstlLllc<l irrrnrcdiattlr,. ;riter clclivc'rr'. f ,ispcciallr- in u'irrtcr c()1rsllu(.ti(,r. tlrt.

lrrrilrlir.rg shoul<l first lrt' he:Ltcrl to 70 rlegrccs Jr. '.1-lrcn lhc floorin!-shotrlrl 1rc lrilerl loostl_r-insirlc Ior at ]r,:rst i()rlr ()r lir c <1lr,vs lrciorc lrcina l:rirl.

fr. -\ll 1ri:Lstcr lrnrl t.r'nrent rr.orli in thc lrousc slroulrl lrc clr_r- lrt'lorc tht'o:Ll< floorilg is itrstallcrl.

Irr thcir ou-n irtcrcst. 1rrr,ri,e,'rlcaler-s slroulcl i;rrnili- :rrize llrcrrrselves rvitlr Lr()rrr(.1 install:Ltion proct'rlrrr-t,. arr_d inr.1rr-cs. their ('11st()m(.rs rvith thc :r<lr.:Lrrtlrgt,s rii i,rllorvirg thenr. 'l-lrt, rcsult rr.orrld lrt' i:u- fc\\ (.1. (.()nlPlaints ;trrrl gre:rtt't' ;rss1'lnutc(' of cxlr;utrlirrg o:rl< llooring salcs.

Lilt'r-tLtLrre rlct:r.iling :r1r1rr-rir.ccl l)r;rcticcs. inclrrrling.. :trlilloor constt-ucliol trrtrl itrsta_lltLlion ()f stril) ():rii lloorirrg ()n :cr('('(ls ()\'er ('()rcr('te. is :rr':ril:rblc irrirrr the -\trtionlLl ( )lr1< Iilrioritrg f l:rluflrclrrrcrs' _\ssoci:rtion, lii'1 Stcr-icli liLriltlirrg. -\lt'rrrlrhis 3.'l't'rrrr.

OAK, BEECH, ond i APLE FLOORING Brodley Unit Wood Block Flooring Higgins Lominoled Block Flooring Ook Threshold ond Sill

Cedor Closet Lining Truck Body Lumber ond Sfokes

December 15, 1957 47
It iilJer, Earril Trrtt/rl loo/pl Uif/rs"rJ
4oz
$"lnq
GALTEHER HARDWOOD CO. 6430 Avolon Blvd. Los Angeles 3, Colif. Phones: PL 2-3796
0183 WHOtESAtE Flooring ond Lumber
TH

they're ealling for 80n[ffiI!

Your customers, that is! Stimulated by,monthly advertising in SUNSEI, and increased dealer aids (including Dlsplay Board shown below), the demand keeps growing for this oubtandlng Western-made pre-f inish wall paneling with the "whisk.clean" surflce.

80Rlllff is answeringthe call !

$le've stepped up our factory schadule, added to our statt, boosted our production volume to meet your needs, ond, to keep your customerc satisfied, now offer

DETIUERY SERIIICE

on Coralite, Coralether, Lamin-Art, Colotrym moulding, Firtex insulation board, hardboards, adhesives. Place your order today-you'll have it tomorrofi+anywhere in our free delivery zone!

ORDER YOUR PER$II{ALIZED DISPUY BOARD I{OW FREE-Display Board of Coralite color chipt each chip with tour name and addres printed on back. Pfione, wife, or write:

Shorr fftsrorl of ille PCW,IIDA I rcontinued from Pdge 34)

and the J. J. Matthews l{ardwood C-ompany, also bought that of Vari Waters and Rogers in 1931. 'In 19O5, D. A. Johnson, an-old resident of the Northwest, and an experienied woodworker, general contractor and sawmill optrator, bought the softwood lumber business of g. F. Nudd, and start--ed a hardwood lumber yard- With the help of his two sons he carved out a successful career.

The ^I. T. Matthews Hardwood Lumber Company of Seattle -wis established in 1923 as a successor to J. J. Matthews, who commenced his business in 1915. Mr. Tohn W. Sumrall was the presiding genius of this concern. "

The hardwood industry- in Poltland, Oregon, started with stocks carried by planing mills for their own use. There were, of course, blacksmiihs and supply houses, such as J. E. Hazeltine and Company, who carried the necessary wason hardwoods as part of their merchandise' fhe first regular stock of hardwood lumber, however, was that of Nicholai Brothers & Co., planing mill operators. This firm started in 1865. ft afterwards became NicholaiNeppach Company. Ernest Hall commenced with them in 1908.

In 1910, J. S. Emerson, a lurraberman.of Vancouver, B. C., put up a'siwmill and veneer saw in Portland for. sawing irp Tabanese Oak logs. Charles Stetson was his representdtive'with James Ahern, a former employee of NicholaiNeppach Cohpany, as assistant. A fairsized business was run for a nurnber of years.

In 192O, the Emers6n Hardwood Company was sold to Roger Sands, of Seattle, who operated it under the managemeit of James Ahern antll t926, when the mill was closed down an-d the business sold to F'rnest Hall of NicholaiNeppach Company. -

l"f Vattiotl'.r,'B.C., Mr. J. Fyfe Smith, a native ,of Australia, where'he had learried the timber trade, bought the hardwood lumber business of A. P' May & Company in 1904. The old firm had been established about the year 1900. Previous to that, the hardwood requirements of this wonderful Canadian city, as well as those of the city of Victoria, had been supplied principally from San Francisco. With a thorough knowtedgt of the trade, comb-ined-with British integritly and unusual business acumen-, Mr. Smith soon changed ftis condition to one of home indust-ry.- The genial vice--president of J. Fyfe Smith Company, Ltd. was I[r. Norman C. Sawers, who, excepting for his period of service as a Canadian officer during World \Mar I, was associated with the concern practically from boyhood'

The above covers the Coast, city by city, but there remains one concern which formerly extended its sphere over the entire territory, Cadwallader-Gibson Co., In-c. were manufacturers of Philippine Mahogany in the Philippjne Islands, and had made a success of their business. The idea of expansion caused them to establish distribution yards in Sin Francisgo, Lgs Ange-les,. Oakland & Seattle'; The successes attending their Philippine operations were not equalled by their Palific Coast diltriby-ting yards. -The busin6ss in S6attle was sold to Ehrlich-Harriscfn & Comoanv in 1924. The San Francisco stock was bought by ^tft.';. E. Higgins Lumber Company in 1925 and their Oakl-and yard was closed out. The Los Angeles_ venture *as expanded into a door factory, veneer panel -plant,- 3nd laree viholesale distributins yard. Two vears after selling was iactory, -plant'- a large wholejale distributing yard. T*.? y.ears after s,elli wholesale dtstrrbutlng yard. r wo years alter seltrng ouiin San Francisco, they returned to that city and opened 'n in fhe sernc locafion, The stock was again sold out. up in the same location. The- stock was sold out, this time to the Kirchmann Hardwood Company. They operated as dealers solely in Los Angeles, under the presidincv of Mr. B. W. Cadwallader, with Ray Ford as secretary ind next in charge. After a reorganization in l9D, Roy Barto assumed control.

To.Bc Continued in the Next Issue

an0
OVERilIGHT ,n @nuZbcomE.ny .i i,.. J., n, .r; 1'-{ ..1 '::: Cla E..l SOth 3tt..l Lo. AnS.laa | AD 2-tlOl
Ramona.-A 3-classroom addition to the Warner Elementarv school will be built for $52,989.

SGUTA Heors Horvey Smirh

The Southern California Lumber Seasoning Association met November 7 at Currie's Santa Fe, Long Beach, with President John Kurzhals presiding and reports by Secretary Bob Inglis. Harvey Smith, technologist of the California Forest and Range Experiment Station, Berkeley, reviewed the recent meeting at the U.S. Forest Products Laboratory, Madison, Wis., to discuss "Fundamentals of Wood Drying."

A letter was read from Edwin Knight of the 'Western Pine Association asking if the SCLSA wished to host the coming annual meeting of the Western Dry Kiln Clubs. The matter was discussed thoroughly and various other industry groups were mentioned as possible co-hosts of such a meeting. The matter was tabled for further discussion at

the December 5 meeting.'

In addition to Mr. Smith, cluded John Kurzhals, Sun members at the meeting inLumber Co.; Herb Geisen-

heyner, Coast Kiln & Lumber Co.; Harland Walters, Penberthv Lumber Co.: Charles Beckman. Beckman Lumber Servite; Harold Cole, Bohnhoff Lumber Co.; Jack Williamson, Ray H. Benson, Western Mill & Lumber Co.; Rex Wall, Wall Dry Kiln Co. ; Cort Mason, Downey Kiln; Earl Sim6n, Simmons Hardwood Co.; Frank Keuski and Bob Inglis, Associated Molding Co.

New Teco Vice-President

Washington-Ralph H. Gloss, outstanding structural engineer specializing in timber design, has been elected a vice-president of Timber Engineering Company, engineering and research affiliate of the National Lumber Manufac" turers Association. He has served as secretary of the corporation for the past seven years and will retain this office. In his new post, he heads the product sales division of the lumber industries' service arm.

lT PAYS To DEPEND ON Sinrro

$7e Ship From CRA Mills Exclusively "For Better REDSTOODBetter Call Sierra"

Drcrrrbrr 15, l!E, 3 ::1;; 'i,'iiii;f ii" '"'eg:.ij3: "t COPPERNATE "250" s"t.* -i*'i'ii,r' -watcr'reperrenr l,t$i;Jll.;ii"":3'TJ::J'.i:Bi'l::l: i;.#,^:*1":t;$' !;;. o+i".tu-;il*' i"Tsiii -ri'w' :rz KENITE -IOI- LIQUID REDWOOD mf:*ii:l ;Sl :#"fi ::';",illl UiS5'S:;i i#lil':d" :il':i."s"&' l;:;ll; ;?;i:il;;i";;.G;-'epearedute'et''nsnaru"riexiu'e LUMBER SEALS -c- & -K- KENTTE ',I" :;li* ;j:.*,1 ",g:*l'"if J":;'iil:"1,-;;',t1,,trl,'# i:l'iXfr : -lijt'?"-r-p'iri--' --- --'rc'tcat'on suPER PENTAMTNE 3"Tlll'l;"1i1,J3.,:ffi:::: ,,it ;'jr l:ili ,.::* ..," j!
"l:j r.:.. ; 1,' ;;i, L-,1:
DISTRIBUTOR OF BEVEL SIDING nAtul{o ADDR!3S P. O. lOX ttl DOWNIY, CAIJ'OTNIA Sitrro Redwood Compqny 3Htt?El3 0t FtltE tuttEl Doac*k arA E ?ott 7I2I IEIIORAPH BOAD 1O3 ANGtltS 22, GAUtOtNtA. PArkvlcw A-r3,79 Also ',{ .1: 1;-. - ri ' , ll!' ,;,, , '. t

Bundling Logs Doubles Storoge Copocity; Prevents Joms qnd Simplifies Inventory

13y brrnclling logs u'ith steel strapping, Elk Lurnber Company, Medforcl. Oregor-r, has doulrlccl the storage capacity of their 1S-acre pot.rcl. In atlrlition. tltis log bunclling method, developed jointll' by l',lk Ltunber ancl Acrr-re Steel Companl', has prevented 1og j:trns, eliminated the inconvenience of rccovering sinkers ancl simplifiecl sorting ar-rd inventory.

Logs are trucked into the X'{edforcl nlensrlres each load, the truck driver ol 2"x.A5U' I'reavv-dutv steel straPPing

mill. .\s the scirler passes tn'o iengths arcrtrn<l the loacl /a of thc ler.rgth fronr eacl length fronr each err11. The strayrping joints are m;trle l-ith an Acn.re Steel pnetrnratically-pou,ered sc:tler. Slack is left in each stntp to allou'for buol'uncv of tlrc itnmersctl buncllcs.

The trtrck is driverr uucler ltn "A" fritmc hoist located rlpposite the brou' log. The rvinch oper:tt()r runs 'lrrou' log cal;les un<ler the steel strappe<l lt.rad arr<l hool<s them to the l'roist lrefore thc trttcl< tlriver tttrhooks the lrirrder chair-rs.

\\rhen the binder chair.rs lLrc clear:trt<1 Itunkers are knocked clort't.t, the u-irrch operttt()r tightcrrs the brr.ru' log crrlrles, u'hich roll the steel strappccl logs irlto the pontl. lr-lk Lrrrrrlrer estim:Ltes that lrurrclling hlts morc than rloulrled the capacity of their pr.rucl, since they non'ttse

urr<lcru-ater :ts u'ell as sttrtace areas st( )rage.

l.iunclling makes it possible for Elk

of thcir pond lor

Lumlrer pond boats

50 CAIIFORNIA tU'\ABER MERCHANT Gus Hoover - RYqn l-9321 ATlontic 9-4176Representing in Southern California:.The PACIFIC LUMBER COMPANY NTENDLING-NATHAN COMPANY TWX: Poso Col732O
A.L.lloovER. c(o.
Bob Hoover Stuqrt Jones Dick Hoover 2185 Huntinglon Drive, Son Morino 9, Colifornio
I

to sort strapped units instead of single logs into areas designated for segregation.

Peak periods in logging and hauling operations present no problem under the Elk Lumber system of bundling logs. Congestion in the dumping area is eliminated. Time is saved by moving bundles rapidly after dumping to prevent delays in unloading. The result is more trips per d.ay by each iruck. More than 100 truck loads a day are easily bundled and dumped in seasonal peaks.

Whire Bros. Hosts Office Force At November 20 Dinner

White Brothers of Oakland held its annual Wybro ofifice party for all of its sales and office personnel at the Danville hotei, November 20. Twenty-three attended the affair, which included everything on the house, from cocktails to door prizes (everyone t[ere received a Thanksgiving turkey, compliments of the house).

Coliforniq Leoding lt. S. in Reql Estqte Development

California is now leading the United States in real estate and, since 19'42, a total of 602,000 acres has been subdivided into 1,401,000 lots, a luncheon meeting of the Wilshire Chamber of Commerce was told last month by California Real Estate Commissioner Fred W. Griesinger. He added that he anticipates a tremendous future real estate boom, based upon past trends.

The California population is expected to increase from 14,000,000 today to more than 25 million by 1975. Los Angeles leads in the state's real estate development, also nationallv. and-over the entire n21iqn-$an p12ncisio ranks sixth, San Bernardino county, seventh, and San Diego, eleventh. He said the Commission wrote 1752 subdivision reports in the 1951-52 period, compared to 3,482 so far this year.

NBMDA Greets New Members

The National Building Material Distributors Association, Chicago, has recently welcomed the following firms into membership: Diamond W Supply Co., Los Angeles, Russ Edmonston-recommended by R. E. Freeman; Knudsen Builders Supply Co., Salt Lake City, ;. Arthur Knudsen-recommended by R. E. Freeman and W. Grieve; Pioneer Wholesale Supply Co., Salt Lake City, E. L. Ames-recommended by Freeman and W. Grieve; Welsh & Bresee, Oakland, Clifford E. Bresee-recommended by W. G. Grieve.

Avrom Moves to Montebello

The Avram Lumber Companv moved December 3 to a new location ai 7t55 Teiegraph Road, Los Angeles 22, tn the Montebello district. The new phone numbers will be RAymond 3-9591 a.rd PAtk.rierv 8-0281. The firm u'ill continue its wholesale lumber distribution of ponderosa pine, sugar pine, white fir, Douglas fir, cedar and mouldings, and specializing in decking and starter boards, white fir and pine, reports Ted Avram.

(Tell tkem you sazu i,t i,n The Califontia Lumber Merchant)

Stonley Toylor Nomed DFPA Field Promolion Director

Stanley A. Taylor has been named Field Promotion Director of the Douglas Fir Plywood Association, announces W. E. Difford, managing director of the associ.ation. Taylor steps into the position formerly held by Joseph Weston, retired, who had been with the association since 1938. Taylor has been assistant field promotion director since 1955. He was a field representative from 1952 to 1955, first in the Los Angeles area and subsequently in Tacoma.

The DFPA Field Promotion department, now with a stafi of 34 men in the field, has been in existence f.or 20 years. Its function is intensive promotion of volume use of fir olvwood through personal calls on specifiers and large ,rs.rs irr'majot markets. chieflv in the construction and industrial fields.

For a ItnPPl new year, , , and best in Plywood specialties cALL oN WEISTERN

many beautiful grains prefinished panels easy to install easy to clean low in cost

ISTATES PLYWOOD CORPORATION

Dcccnber 15, t957 5l
.t * * *. * *' HA\,E
MernL{ Christmss 70! w. aUNNY gLoPE sT. wHlTTlER. qALIFORNIA OXEow 8-129C
WESTERT
A

TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchanl, December 1 5,'1932

: Bill Chantland is now calling on the Southern California reiail trade for Schafer Bros. Lumber & Shingle Co. after ,irine years with Chas. R. McCormick Lumber Co., whose local ohce presented him with a gold Masonic watch charm,' and formerly operating a midwest,retail yard for the Shevlin .interests Ed Culnan resigned from the Chas. R. McCormick Lumber Co. to become general manager of the ,lVestern Lumber Co. of San Diego. He had managed Mc- ,,Cormick's San Pedro, Oceanside and Riverside yards . . George E. Geary, formerly with E; J. Stanton & Son, entered the insurance business.

East Bay Hoo-Hoo Club members again planned to distribute groceries to needy families, announced President Earle Johnsorr at the November 14 meeting. The committee will be Gordon D. Pierce, Earl Davis, N. E. Nelson, Miland R. Grant, Con Sheehan and Clem Fraser. The club called 'upon Jack Dionne for some stories and was rewarded, it was reported, with "the kind of laughter heard all too sel,dom these depression days."

The Portland Wholesale Lumber Assn. was formed with E. T. Sturgeon as president . . The California Redwood Association issued its beautiful 1933 calendar The Chas. R. McCormick Lumber Company announced its retirement from the retail lumber business in San Francisco and sold its stock to the Sudden Lumber Company.

Seeley Lumber Co. opened a new retail.yard in Fresno. Managdr Seeley was fofmerly with Tilden iumber & Mill Co. . . Earl Galbraith, salesmanager for Schumacher Wallboard Co5p., announced the lowest prices on 5/16 Grip Lath in the history of the company . . . Mitch Landis, formerly with the Noah Adams Lumb-er Co., was named manager of the Tilden yard in Fresno . . . P. T. Burns, manag'er of the Kern Countv Lumber Co.. Bakersfield. announced the arrival of " roh.

R. R. Leishman and E. W. Hemrning, field men for the California Redwood Assn., showed movies and talked at four grade schools in Redondo Beach .-, The mill of Dolbeer & Carson at Eureka voluntarilv closed for an indefiniteshutdown for the first time since ihe Civil War Tom Dant, Los Angeles and Arizona manager for Fir-Tex of Southern California, left for a business trip to the Orient Hugh M. Cochran, former executive with Union Lumber Company, retired to Old Point Comfort, Virginia . . . Chas. P. Henry, Arizona representative for Chas. R. McCormick Lumber Co.. attended the dealers' convention in Los Angeles.

J. C. Nason, 35, who had just bought the Hayward retail yard at Manteca, was killed November 29 in an auto accident north of Sacramento Reuben C. Merryman, 69, former lumberman and brother of the secretary of The California Lumber Merchant, died of a heart attack, December 10, at his Pasadena home . . Albert L. Hubbard, 60, president and manager of Hubbard & Carmichael Bros., San Jose, died of a heart attack December 5. The dealer, who was also a county supervisor 28 years, was born in Woodland and went to San Jose when his father opened the retail yard there.

The Southern California Fir Plywood Jobbers'Assn. was organized November 28 with Harqy V. Hanson of California Panel & Veneer Co. as president; other officers are Hollis Nunnelley, J. A. McCann and Kenneth Smith Jack Halloran, Bennett-Halloran Lumber Co.; Ted O'Malley and Sam Wilcox, O'Malley Lumber Co., and Bill Warriner, Riverside Cement Co., all of Phoenix, attended the Notre Dame-USC game in Los Angeles.

The Orange County Lumbermen's Club held its annual meeting November D and elected as directors: C. W. Pinkerton, O. H. Barr, F. N. Gibbs, Ernest Ganahl, Walter Spicer, John Strickland and R. A. Emison. Dealer Gibbs of Anaheim was elected president and Leslie Pearson of E. K. Wood's Santa Ana yard renamed treasurer. Retiring President Ganahl was given a vote of thanks for his leadership. D. F. Liggett won low gross in the annual golf play.

(TeII them you saw it in The California Lumber Merchant)

Solve the "CUT R0[[" Problem ond Pick Up Business with the RICHKRAFT REDI.ROIL CARTON lhr hondy building popcnr your curtomcn wonl for.houschold, form, gardca. O RED ROSIN SHEATHING o SHEATHING Blockl . WATERPROOF (Tonl O RICHFTEX
34' x lOfJ,' Squcre
Rolls DlstiltuttD tY Pacilis Genent & Aggregates, Inc. WITH BUII"DING MATERIAT YARDS IN PRINCIPAL CENIRAT AND NORTHERN CATIFORNIA CITIES $eugon'B wooDsrDE LUMBER @refiingg #l Druf,lf STREET . SAt{ FRANCISCO lco. I PHONE EXbrook 2-2430 o TWX SF-l132
ln
Foot

Dubs Ploy I t Oth ot Millbroe

The 1l0th Tournament of Dubs, Ltd., was played on the Green Hills Country Club course at Millbrae, November 15. Gamerston & Green's Fred Ziese was host for the dav. perfect in every respect, including the well-attended banquet that evening. Winners were as follows:

First flight (net scores), George Mouler (74), Ellsworth Keene (76) and the host himself, Fred Ziese (81).

In the second flight it was Doc White (72), Harry Wood (73), Dubs president Hollis Jones (74) and Bill Johnson (7s).

Third flight winners were Paul Gaboury (78) and Walt Hjort (79), followed by Hugh Pessner (71) and Seth Butler (79) in the fourth-flight division. Guest-flight winners were Fred Ziese, Jr., with a 7.1 net, and Rex Zanardi with an 81 scorecard.

The next regular meeting of Dubs is scheduled for

Friday, January 17, at the California Club, South San Francisco.

5t. Onge Bock to Grqnts Poss Soles Post

L. V. St. Onge, formerly with Western Sales Corp., Santa Barbara, California, has returned to his former position as sales manager for Plywood & Veneer Sales Company and Interstate Plywood Sales Company, Grants Pass, Oregon. The Plywood & Veneer Sales Company of Grants Pass is the exclusive sales agents for Grants Pass Plywood, Inc., while Interstate Plywood Sales Company is exclusive sales agents for Interstate Container Corp,, Red Blufi, California. St. Onge is well known throughout California and the Pacific Northwest in the plywood and lumber industry and Prior to going to Santa Barbara he spent several years with Interstate Plywood Sales in various capacities both production and sales administration.

Drcon$or l!, l$t' 'tr ..1.i.:iii,1r!i:l -.,1 - ]i1il. rlsi i.;'f:' :',, i:s !r :j ir! | ; ,i:r .' ,:1,'-r :!.. t ,il, -' ,|:: :.lti." , ' .:.': ., ,1: l
l.).:,', ' ' .rl'' .," ,,r1 .r I l:ti ,',l ir{i, 'iid . {' , ;.1,,i ' :..3t ,i*'t: ,, .":1 l' :o{ ii '-lr]. Shiprnents ofFlR. PINE. CEDAR . R'EDWOOD PtYWOOD. SHINGTES . SHAKES J. J. REA Exclusive So. Colif Sofes Repres enra, ive BROYTBS LUMBER COMPANY TWX: tA I39O 54IO WITSHIRE BOULn'ARD tOS ANGEIES 36, CAUFORN|A WEbster 9-llo9

Redwood

RAymond 3-1681

PArkview 8-4447

A porver-packed, 15,1-h.p. V8 engine, rvith a matching torque converter, has lteen made av:rilable as optional equipment for the big all-rveather Hyster lift trucks in the 15,000 to 20.000-pound load capacitv.

The heavy-duty Chiysler engine provides substantial power reser\res for fast acceleration, speeds up to 20 miles per l-rour and tl.re ability to climb steep grades rvith full

Windeler

Woter Cool, Profits Hig

YOU HAVE HEARD oboui "the cool woter frorn the wooden bucket." lf's true. Wood keeps woter cooler. And Redwood is resislont io rot - fungi ond insech; does not rusl. They lasl longer.

So when you sell Redwood tonks, you moke o nice profit ond sotisfy your cuslomer. Write now for rhe Windeler Plon ond tonk prices. ..OUR 72ND YEAR''

New Chrysler Engine Adds Power ro Big Truck Series

SllSS lamber Co,, lne, KEEP

loacls..Torr'ing crLpacity of the unit exceeds a clnarter-rnillion DOUnCIS.

- The transmissirin l-ras three speeds forn'ard and three in revcrse. \\'ithin e:rch of these three gcars, the torclue conversion unit proviclcs a u,ide range of speeds and pon-er for all types of travel conditions, from pulling ont oi mudholes to fast intnL-1,lant travcl. Engine po\ycr is autonr:Ltically adjusted to these various trarrel requircments throrrgh the torqrle conve rter, thus clin.rinating the nec(1 fur shif ting from lou'to high gcrrrs n'ithin each rangc.

Undcr norm:rl operating conditions the most u'idelv used gear is second; this provides a u-ide rangc ,,i olrcrating po\\'er for inchir.rg in close qrlartcrs or for rapicllv transportirrg the load to its dcstination. Los' gear is recluired only in clrses of extrelne gr:r.cles or scvere operating conrlitiorrs. The high gear is for fast trar.el requircments.

The Chrysler engine procluces a maximum torclrre of 237 lb. ft. at 2.100 RI'XI. Features of the nes' engine include or.erheatl valr'e clesign. forced feed lubrication for constant er.rgine lubrication, v:rlve rotators for longcr r-alvc lil'e ar.rd a mectranically :rctuaterl fuel purnp. 'fhe cngine is mountcd on rubber to mal<e the chassis ar.rd lrody vilrration free.

Literature and additional information on the large capacity Hyster trucks and the Chrysler engine and torque converter is available by contacting Hyster industrial truck dealers, or Flyster Company, 1003 Myers Street, Danville, Illinois.

CATIFORNIA TUi/IBER MERCHANT Loth
Timbers o
lo
RAymond 3-3454
t. c. t. T. -&- T. Corloods o 7l5l Telegroph Rd. los Angeles 22, Cqliforniq
: .r r,,i.- ,, i'
Built 7on ks
eorge indefer omPonY TIMITED TRIANGI,E IJUMBER CO, WIIOI.RSAIE LT'MBER Pcrcific Bldg., 610-16th Street, Oaklcrnd 12, California Pbone TEmplebcn 2-5855 Teleiype OA 262 PINE
22ll Jerrold Ave. o VAlencio 4-1841 SAN FRANCISCO 24, CATIFORNIA

Will There Be-?

'Stonding Room Only' in Colifornio Forest Ploygrounds

Will the vacationers of 1965 find a "Standing-RoomOnly" sign in California's forest playgrounds ?

Planning agencies are pondering this question today, looking for ways to provide for the growing s$,21m-1fis campers, picknickers, skiers, fishermen, hunters, hikers, and residents of sumrmer homes and resorts-expected to flock to our national parks and forests during the next decade.

A hint of things to come is contained'in the reportof a recent statistical study made by researchers at the University of California's School of Forestry.

Forest recreation will continue to zoom, the report says. If past trends continue, ten-year increases may range from 38 to lW/o depending upon the type and location of the recreation facilities.

Associate Pro{essor John Zivnuska and Research Assistant Ann Shideler, members of the forestry staff at Berkeley, based their study on the attendance records at California's national parks and forests and on the population forecasts published in 1955 by the Stanford Research Institute (predicting a state population of over 18 million by 1965)

The Berkeley report shows that California's four national parks can expect an attendance increase from 4,436,n0 visitor-days in 1955 to 6,940,000 visitor-days in 1965. ("Visitor-days" are figured as the total attendance multiplied by the average number of days the visitors stay in the forest area.)

The predictions include a 3B/o increase for Yosemite National Park, 7l/o for Sequoia and Kings Canyon, and 8O/o for Lassen Volcanic.

Use of national forests is expected to increase from 17,215,W visitor-days in 1955 to 29,270,0O0 visitor-days in 1965, including a 55/o increase for campgrounds, 80/o f.or picnic areas, 7l/o for winter sports areas, 95/o for hotels and resorts, 54/o for sunlmer homes, and lM/o for wilderness areas.

These forecasts, Zivnuska points out, are based on the assumption that current trends will continue for at least another decade. A sudden change in any factor, such as the level of prosperity, could easily upset the predictions. Also, an increase in the number of forest recreation facilities or services could boost the use levels still higher. Bills have also been introduced in Congress calling for a riation-wide survey, a "Scenic Resources Review" similar in scope to the Tim,ber Resources Review recently completed by the U.S. Forest Service.

There's already a trend toward greater use of facilities in more remote locations. In Yosemite National Park, where many facilities are now subject to near-maximum use, the projected ten-year increase is 38/o. By comparison, the projected increase for Lassen Volcanic Nati6nal Park is 80% and. for National Forest wilderness areas it's more than 1.ffi/o.

And what about orivate lands?

These areas, Zivnuska says, have been largely overlooked by planners because of a lack of information about their present and potential contributions.

Commercial facilities available today are mostly limited to resort-type accommodations. But if arrangements are made enabling private owners to obtain an income for their services and investments, it.may be possible to shift much more of the recreational demand from public to private forest areas.

"These issues," Zivnuska points out, "involve questions of public policy related to both land use and the significance of forest recreation to societv."

Dcccmbcr 15, lglt
i .::. ,, /'. tt: lt' -tii ' ,;+ j,il.i {r .' -iilf'r .::,ifr'i'i _t,'' .' .1,: Ii! :,.rittj ,, 1y ,ift 'irri;if;; ,il,;il. t,,.'s , i..;t;, " :trti iY!|; ..,:.;:t:li .! 1:,iil ',tW .:€u TH ', ' '.'."rj f ",*! i}itl ..,t. r-q; :-rl ' *iri r'-lH '.'T .3ji -')1iit 'r,iil r; ,11 .-i., .? .1,!l . ,n, , !:!, 1'4 rl:J -,,.3 '" lrqq '!;i'I '- i'fl .di s.rl ' .',d!'ifl kd *d ,': li"id
Claremont.-Olin Construction Co. has been formed here to specialize in residential construction.

Figures Show R.esidentiol Building Once Agoin on the Upbeof

C--onstruction corrtra,cts for ntost majr,r catcgrrries rose in October. irs coml)ared u ith thc sanre morrth of last year, prrshing the total i'ontracts to $2,{r13,791,00O, an inciease oi 7/o over Octobcr 1956.

The October figures, reported by F. W. Dodge Corporation, show that one of the sharpest rises was

Quality Redwood

in residential building, with the October total of $1,165,380,000, some LLo/o ahead of last year. The number of dwelling units covered by the residential contracts in October was 89,375, up 7o/o from last October. The dwelling-unit rise, the Dodge figures indicated, was accounted for entirely by apartment buildings and two-family houses, with one-family units down lo/o from last year.

NBIIDA Threshes Out Problems

(Continue<l from Page 24)

only in helping the retail dealer to move his merchandise, but also in letting the manufacturer know the distributor's views.

One of thc panelists stateci that rvherr he started in lrusincss or-er 30 ve:rrs ago, l-ris emplol.er tol<1 hinr that thc New NBMDA offi cers (lefi to righr)

Don KNECHT, vice-president; T. J. DOUGHERTY, president; R. E. FREEMAN, lreqsuter, the €oliforniqn on lhe slole

<listributor \\ras ()u his rvay out and n()t to rvastc too much time rvith them. Non', he stated, they lrre rnore important thrtn they u'ere then and th:rt thev rvill continue to gror, and expand tl'reir service ancl useinlness.

Tl.re Horrorable l-on'ell l-1. Nlason, a urcmber of the Federal Trade Clommissiorr {or l1 years, was :r luncheon speakcr on "I-et's Give the \\rholesale l)istributor the Job-Not tl-re \\rorks." His succinct remarks relative to the Robinson-l'atman Act ar.rd the Sherman Act u'ere thoroughlv enjoved b1' all prescnt.

The af ternoon meeting f eaturetl tn-o talks-"What's Ahead in the }lortguge XkLrket" lry \\/. Ll. Warman of Uniterl States Sar,ings ancl Loan l,eague, Chicago, an<l by E<lrvarcl S. Hartnran of National Tax Iicyuality Association, Cl-ricago. The annual reception an<1 group dinner brought tl-re busv tu'o-rlay meeting to :r close.

President llcising announccd that the national Spring meeting of thc association n'ould be held at the BellvueStratforcl hotel in I'hiladelphia, starting April 29.

CA]IFORNIA TUIABER TIERCHANT
tor o,ll purposes t.C.L. or Direct Roil or Truck-&-Troiler direct shipments from SETECTED MILLS of oll species of Pqcific Coost Lumber . . CALt WESTER.N Wgr.\-g& LUttdf.BWW CQ. 423O Bondini Boulevord, Los ANgelus 2-4148 Angeles 23, Cqlif. TWX tA 1845 GOSSIIN.HARDING 1UTIBER CO. REDWOOD AND DOUGLAS FIR LUMBER Phil Gosrlin Phone-Yellowstone 4-877{ Wholesqle P. O. Box 324, Wolnul Crcek, Colif. fclciypc Walnut Creek 416

whoresorers of i':r"?ji ,umber products

TWinooks 3-9866 Oqklqnd,

TOpoz 9-0993 LUdlow 3-3339

Mqltin Plywood Compcny Moves To New Wqrehouse Fccility

The Martin Plywood Company has occupied their ner,v lvarehouse at 5910 Bandini Boulevard, Los Angeles, reports Kenneth Martin, owner-manager of the wholesale plywood distributing organization.

The new u'arehouse facility doubles the area formerly occupied by the Martin orgahization and has over 32,000 square feet of usable storage space. The modern new facility is located on the Los Angeles Junction RR spur in the heart of the greater eastside central manufacturing district. The new plant is adjacent to the Santa Ana Freeway and is within mere minutes of all cities and communities in Los Angeles and Orange counties.

The new offices, of which there are seven, are beautifully finished with various species of imported hardwood wail surfacing. The suite includes 5 sales offices, the general ac-

counting office, and a private office for Kenneth Martin. A full inventory of all species, grades and sizes of imported and domestic plyrvoods-and decorative woods-is available for every purpose, according to Martin. Seven units of mobile equipment handle the-grou'ing volume of the rvholesale distribution concern.

"We have enjoyed a constant growth since the establishment of l\{artin Plywood Company ten years ago last September, and lve sh-all put forth everv efiort to *continue io grow with Southern California by giving service that is second to none in the .ivholesale plywood field," declares Manager Martin"

Brea.-Approval was granted Tracy builder, for a 53-unit apartment project tion at East Ash and Poplar streets and tion about April 1958.

Bousman, Arcadia of $225.000 valuato start construc-

Dcccmber 15, 1957 RAIL CARGO
CXay lEnown & Comnpany J (^ (nconromruo; lr ZfuM
EXECUIIVE OFFICES llll U. S. Notionol Bonk.Bldg. PORTLAND, OREGON Soles Represenfofiyes; FORTUNA SAWMILLS, lNC.
Cqliforniq WL4OLESALE
DOWNEY, CATIFORNIA REDWOOD
DISTRIBUTION VARD
t.C.t FROM YARD
& TRAILER
EFFICIENT SERVICE o o
TRUCK
COURTEOUS.
RAndolph 5-/f431 Forluntr, Colifornio
SPECIES
DIRECT SHIPMENTS AtL
Ukiqh, Gqlifornicr o o
HOmesteqd 2-7544

IIALLINAN LT]MBBB OOMPANY

Manujg clurers & W holesolers

DOUGLAS FIR. AND RED CEDAR

RAII

Dixie crnd Airline Form 'Dixieline'

(Continued from Page 2) n-rent heads to function as of January 1 :

Grover Saunders, general superintendent and in cl'rarge of all 28th street operations; Willard Ellison, yard superintendent (Rosecrans) ; Gilfred Freese, Jr., credit department; Jack Cummins, h:rrdu,are department; Art Fischer, p:rint department, and Lou E. Fairbanks, bookkeeping.

Dixiel-ine rvill have four outside salesmen: Harold Nelson, C. C. Snyder, Dale D. Titterington and \\rilliam Waite. The order clesk lvill consist of Byron King, I'}at Nlurray, Bud lJolles, Wes Thomas, Jesse Bell and Clark Bequeaith. Paul Dahlson will handle fence sales, and Lyle Siebert, Sam Garner and Jim Porter rvill be in the shipping department. The employes of the trvo merged yards .rvill constitute an aggressive retail lumber organization, it may be seen.

Whereas l)ixie had been in continual operation at the same address 4rl years, since 1913, Airline r\ras started in 1949 and moved to the Rosecrans location in 1950. Bill and X'Iary Corvling are the parents of Bi1l, Jr., n'ho has been rvith Dixie since his Navy discharge four years ago. Young Corvling and his rvife Marilyn lir,e in La N{esa with their three children. Rob and Lorna Sutton are San Diego resiclents by u'ay of \\rest Los Angeles. Sutton has 22 years' experience in lumber, including five years lvith Security Nlaterials Co. in Ilollyrvood and eight rvith Associated Lumlrer Co., \\rest L. A. He has been president and manager of Airline since its start.

"\\ie feel Dixieline Lumber Co., starting operations Janrrary 2, rviil be able to serve the contractor trade as r,vell as tl"re homeorvner rvith all of their building needs," Sutton told The CALIFOITNIA I.UN{BEII MITRCHANT this month. "()ur nerv modern facilities, rvith our experienced personnel, u'ill be able to l-randle any situation that may colne uI) in their building requirements.

"\\re rvill carry a complete line of builders hardu'are, tools, paints, plywood ancl paneling, insulation, roofing, sash, doors, frames-as u.ell as being ablc to do custom millu,ork. Naturally, a 1:rrge inventory of common and linish gracles of Douglas fir, rednood and pine, besides cedar. soruce and several other sDecies."

The trade can loc-rk for further genuine retail lumber mercl-randising from this merged yarcl operation in San Diego, u'here there appears to be more aggressive lumber dealing in the entire area th:rn almost any other section of the country-as r'vitness tl.re outstanding'nrrmber of highly srlccessful retail yards there.

Lllarcmont.-ILalph I-ervis annorlnces a- ne1,v company to lre knol'n as Lelvis IIomes, Inc., spccializing in construction of custom-type residences. The firm is non' building Claremont North, a new community ;rt Regis and Foothill boulcvard. Ler,vis is also continuing clevelopment of 40 structrlres on a 2O-acre industrial site in IJuena Park.

58 CAI.IFORNIA TUMBER I/IERCHANT
Angeles Sqles Oftice: P.O. Box 225, San Gobriel Phone: CUmberlqnd 3-5981
lnventory qf L. A. Hcrrbor of Boqrds qnd Dimension o Coll o ..TOBE'' TYREE Los
imbersInduslriql Cur Stock Millond Hecd Office:
Oregon
AND CARGO SHIPMENTS Long Dimension -f
Portlond,
Lumber
g'fftcs oF satEs DtngcroR 889 ftlsnadnork Bldg- Son Francigco 5 EXbrook 2-7041 Los Angeles Representotiv€ 2545 Aiken Ave., VErmont &4963
Mc(oud
(o.
Lrrrrrlrer
Selling fhe Products of The McGloud River Lumber Co.
Hexlrerg
Sqles
CATIFOR.NIA SUGAR. PINE . PONDER,OSA PINE Direct Rqil White Fir - Douglos Fir - lncense Cedor Truck & Troiler Shipments 232 NORTH IAKE AVE.-PASADENA, CATIFORNIA Eric Hexberg o f,Yqn l -6386 ,/ SYcqmore 5'22o,4 ' Don Gow

Outdoor Cooking Helps Susfoin Chqrcoql Indusfry

Popularity of modern day outdoor cookery is helping to sustain one of the nation's'oldest industries. Charcoal "production in the United States amounted to 265,000 toni in 1956, the -U. S. Department of Agriculture recently announced. This rn'as somewhat above production in other post-$rar l9y_sr but less than half the reported peak pro- duction of 555,00O tcins in 1909.

About half the charcoal procluced in 1956 s,21s 11ssdlargely _in the form of briclueits-for picnics, outcloor cook- ing and ,to restaurants and dining cars. Some 35 to 40% u.as used in the chemical and metal industries. The rest rvas tused for miscellaneorls prlrposes such as curing tobacco, poultry feed, and water purifrcation.

The present pattern ;i c')nsuntption represents a sl.rarp contrast with the early 1900's lvhen most of the charocal produced rvas used in manufacturing metals and chemicals and.for heating and cooking in slum areas.

The report shorvs that 194 of the 240 known charcoal prodtrcers rvere iocated irr the East, rvhere 98/o of the charloal produced rvas manufactured.

_ California, with 39 producers, was the only western State with a well-established charcoal industiy.

I)omestic producers supplied nearly all the chircoal consrrmed. Imports amounted to 13,522 tons. less than S7o ol total consumption.

About 574,0A0 cords of u'ood were usecl in charcoal manu- facture in 1956, an average of 2.2 cords per ton to charcoal produced. Hardr.r'oocls such as ,rak. hiciorv. birch. beech ;tnd maple accourrted for 927o of the u.ood'consrrmetl. anrl s,,ftwoods-chieily pine-the remainder.

Seventy-four percent of the rvood consumed in 1956 consisted of roundrvood cut directly from trees. The rest came fr<im resiclues such as slabs and edgings from primary wood manulacturing plants.

The Forest Service report also discusses charco:rl kilns by type of construction, ar.erage cost of rvoocl clelivercd at c^harcoal plants, and average prices received by proclucers. 4 .opy of the report, "Charcoal Production in the United S.tates," may be ,btainecl from the Forest Service, U.S. L)epartment of Agriculture, \\rashington 25, D.C.

Appleton, Wis.-American Charcoal Engineering, located here. is eng_aged in the design, constru-ction arid op_ eration of portable steel kilns and equipmenr ro convert waste or cull rvood to charcoal. The trenh to suburban liv- ing ancl outdoor cooking has created an ever-expanding demand for charcoal, the ideal broiler fuel, says N. p. Engl 1er, .salesmanager of the company. The firm-'s concept 3f localized production of charcoil on farms and u,oodloti can bring new industry to such sites, he says. Local markets exlst everyr,vhere and the demand for charcoal increases u'ith every sale of a grill, barbecue, or outdoor or indoor fireplace.

American Charcoal Engineering believes a great amount of capital will be invested in the-charcoal btiiiness in the next 10 years and, whenever a briquet plant is established !r1.any area, the market opens up foi one of its porta'ble steel kilns as an assured sourie of charcoal needed'in large tonnage quantities.

Cossidy R.etires ot Johns-Mqnville

Adrain R. Fisher has become chief executive officer of Johns-Manville Corporation in a realignment of executive responsibilities following retirement of Leslie M. Cassidv. chairman. In accepting Mr. Cassidy's decision to retire bLcause of ill health, the board of directors elected Mr. Fisher chairman of the board. He also continues as president and director, offices which he has held since 1951. Mr. Cassidv continues as a Johns-Manville director and will be available as a consultant,

The J-M directors also created the new office of executive vice-president and elected Clinton B. Burnett to it.

Dcccmbcr 15, 1957 i
OYO
of
TREE FARMERS AND A,IANUFACTURERS rORT BRAGG CALI'ORNIA
Frqncisco los Angeles Pork Ridge, lll, New York
Ltrir* personal greetings and a// our friends in the luruber industry frorn
N
Chief
lha Rsdwoodr
Sqn
SATES NEPRESENTATIVES THNOUGHOUT THE NATION Member Californ ia Redttood Associa tion

ID MARTIN Rernernbers

Lumbermen with long memories will recall some of these random items that occurred back in 1922:

R. S. (Bob) Osgood assumed the management of the Los Angeles branch offrce of the Wheeler-Osgood Company, sash and door manufacturers, of Tacoma, Wash. He succeeded Mark Lillard, who resigned the position, to join the Nicolai Door Manufacturing Co., of Portland, Ore. As Bob took over his new position on July 1, the same date that the Merchant published its first issue, he always reminded me that he and the Merchant had the same birthday.

About this same time. Allen Turner came down from the Northwest to become assistant sales manager with the E. K. Wood Lumber Company, San Francisco. Allen had been sales manager of the Buehner Lumber Co., of Coos Bay and Portland, Ore., and prior to that was sales manager for the Clear Lake Lumber Co. at Clear Lake, Wash. I used to call on Allen when making the rounds of the mills in the Northwest, buying lumber.

R.W. llAtT|lll & G0. Wholesole Lumber

475 Hvntington Drive

Sqn Mqrino 9, Colif.

RYqn l -2127

Sales Representadves in Arizona and New Mexico

I JoE TnnlY-WnousAtE Lumrrn I

wholesqle qnd commissron

Representing some of the besf mills in the counlry, olso wholesqle conneclions.

From my vqrious sources, I cqn furnish onything thqt comes from tr tree - I|YIPORTED or DOMESTIC

Offlce: 67O0 Sou,th Alqmedo Street I

Los Angeles I, Cqliforniq I

Phone Collect: LUdlow l-O778 I

Barr Lumber Co., Santa Ana, began the construction of a new, modern and attractive office building, including a display and service room for the convenience of their trade.

Fred Hamlin and Garry Moore became owners of the Pacific Mill & Timber Co. in San Francisco on July 1. Fred was a salesman with Chas. R. McCormick Lumber Co.. and Garry was a sales representative for Hill & Morton.

O. A. Nelson, who was associated with R. S. Shaw in the wholesale lumber business in Portland, Ore., and prior to that sales manager for the Hammond Lumber Company at Astoria, Ore., opened an office in Los Angeles where he represented the Santa Fe Lumber Co. of San Francisco.

Arthur Kelly, manager of the Tulare County Lumber Company at Visalia, had an interesting display at the Industrial Exhibit conducted by the businessmen of Visalia. He held a drawing contest and the winner was presented with a modern ironing board-a product of his yard.

Western Lumber Compony Moves to Lorger Offices in Sqn Frqncisco

\\'estcrn Lumber Companr-. captaine<l lry \rictor Wolf :rn<1 Iiurt Cirur-ru'ald. mor"e<l into larger (ltlartcrs at 2390 3.1th Ar-enue. Sar-r Francisco, cluring Noveurlrer. 'I'hc n'ho1esalc lumber concerlr, formerlv locaterl on T:rr:ivel Street, u'i11 retain the s:ure Dhone rrrrnrber (1,()mlrard (i-3305) and tcletype 15. F.9-10;.

\Vestern l-umber Comprtnr- u'lts estalrlished in San Francisco dnring- 19.54. Hon'ever. lrotlt (lrurru'a1<l antl \\ro1f have

Weslern Lumber Compony Owners

Victor Wolf (seqred) ond Kurt Grunwqld with Rqchel Jocob, rheir secrelory since 1954

h:L<l ir liietinre of ir-rteresting lrrmber expcriertce. I'rior to j,rining [orces in 195-1, \\-o1f operated Victor \\'oll' Lrttnber Salcs at the same old Taravel Street :rcl<lress, arrrl Grtttru':r1rl u'as heacl of Grunu'ald & Conrltar.rr', of Xlartil:r, exporting 1'hilippine mahogany to the states.

Originalll-, \\rolf entered the iumber bttsincss fi 1921 in Austria. He continuecl his iumber export lrrtsitress based in Austria until 1938, just prior to the outbreak of \\'W II, u,hen he came to the States an<l tr.rok a job n'ith Sloane Lumber Co. :rt F-ort \\'r.rrth, 'I-exas. After several years in Texas, \Volf came to San Francisco and ol)eratecl as a mill agent for sever:rl Oregon mills ur-rtil starting his on'n s'holesale operation in 1948.

Grunn'alcl, likervise, "cut his teeth" in the lr.rmber business in an eastern Iiurolrean minir-rg clistrict then knou'n as Upper Silesia. From thrtt base, l.re traveled extensir-eh- and s'as active in the exrrort markct as rvell as the local rnarket

CATIFORNIA TUMBER MERCHANT
l-
I

there.-Like Wolf, Grunwald left Europe during 1938 and moved to the Philippine Islands, where he Eecame associated with the Philippine Match Company. He remained with that firm through- WW II occupation, and then established Grunwald & Company

NIJIA Votes Wood Adverrising Fund

(Continued from Page 39)

"There seems to be a substantial resource of manoower and money that could be enlisted in a national prosram. if you can devise a program that is open to all in our indurirv and is also open for participation by those identified witlr wood among the allied industry and-other industries whose products are directly related [o the volume of wood that is used."

sociation, praised the promotional efforts of NLMA's regional .associations and individual lumber companies but pointed out that two of lumber's biggest competitors each are spending more than $2 million annually on consumer advertlslng'.

"If retail lumber dealers can count on having the assistance of a strong new merchandising and promotional program from your branch of the industry, our own efforts will be just that much more succeslful," Northup asserted.

-_

H. R. (Cotton) Northup of Washington, D.C., executive vice president of the National Retail Lumber Dealers As-

-

Martin T. Wiegand of Washington, D.C., president of theNational-American Wholesale Lumber,A.ssociation. ap- plauded NLMA for taking the initiative in developitts btatis for a national merchandising program and promisdd',,the all-out support and cooperation" of N-AWLA ': Wiegand said his association could be especiallv helofut in providing "manpower to help sell such a program to'thi lumber industrv."

:;,,.; g,i;-{: ;,, 1,ll;ii, ii;_ ,",.{i'rl, , {' ..,a," .1.1 OrColnbcr 15, l9t7 i'.4 dl rr 'l;i LERRETT FOR RED\ATOOD SERVICE, Direct MiIl Shipments REDWOOD crnd DOUGI.AS FN Via RAIL or Truck-cnd-Trciler CONVENIENCE Centrolly locofed Unlimited Ccpocity ADJACENT TO SANIA ANA FREEWAY FOR YOUR Complete Yard Stocks oI Redwood Commons and Uppers Recdy lor IMMEDIATE DEIJ\TERY LERRETT TUMBER COMPAI{Y 7227 Telegroph Roqd, Los Ange les 22, Cqlifornio RAymond 34727 WHOLESATE ONIY RAymond 94727 Milled-to-Pattern Stock Becrdy lor IMMEDIATE PICK.I'P
Order Too Smqll
No
:ui* ';: ,t'i *1! I CALL LUdlow 3-2375. o o When You Need ITYIPORTED & DoMEsTtc HARDwooDs qnd HARDwooD PANEUNG - - Ofiering q Complete Service to Retoit Lumber Deqlers by Personnel with Retoil Lumber Experience -AlsoCustom Kiln-Drying & trlilling in Trqnsit TnoprcAt., c, lV'psrERN Lurunnn CorvrpANy XArL ADDnEt!r P.O. lOX tla22 .VERNON STATtON CABLE ADDRESST coDEar Actt,!lNtLEyr3 4334 EXCHANGE AVENUE
Representing
' Phoenix (Arizonq) Office: 221 E Comelbock Rood; A.166"111 5-975t E. BirchMcpleBeech -,.,..ni.u1 iriri..h;r:.,e
WHOIESAIE ONIY ros ANGETEs 5s, cAuFoRNtA "Greol Eostern Lumber Compony" in Southern Colifornio

Yeor's Flres on' Tree Forms Sel Low Loss Mcrk

Forest fires on Western Pine tree farms in California burned less than one-tenth of one percent of the lands in the year ended July 1, according to an inspection summary iust completed bv Western Pine Association foresters.

'

' On tree farmi totaling 1,160,065 acres, 34 fires burned 996 acres, it was reported by Knox Marshall, Sacramento, and Dale Prentice, Redding, district forest engineers who periodically reinspect tree farms to check on progress.

"Nineteen of the fires, or more than hali, were caused by lightning," Marshall pointed out. 'The low ratio of mancaused fires is a fine credit to our forest-conscious public ,and especially to the people living in and traveling in, or working in the woods. It is a feather, too, in the hat of the Keep California Green movement."

Theil recent reinspection visits took Marshall and Prentice to most of the 190 certified'Western Pine tree farms in

California. The remainder are to be surveyed later in the vear. The tracts. all privatelv owned, range from a few acres io thousands, and ari locatei in the mountains on both sides of the Sacr4mento and San Joaquin Valleys and in Southern California.

The harvest on the Tree Farms during thb year totaled 483 million board feet of sawlogs, 145,fi)0 feet of poles, 3,600 posts, and 69,400 Christmas trees.

Slightly over three percent of the total tree farm area was loegdd bv the woods-crews during the year, including sal,ra!i to iake out trees threatened by insects and diseases-

The harvest, Marshall explained, is selective to encourage growth on young trees. Improvement work by tree farm-ers included 139 acrEs of planting,362 acres of seeding and 938 acres of thinning, from which 956,000 feet of logs was eleaned. Tree farmdrs worked on 737 miles of road during ihe year, keeping them open for log harvest and fire protection, the report showed.

Stewcrrt Retires qt Pock River

BXNNXTT YINXIRS

3ffi lfill,'.li?N* INC. YUkon $'1750

T. D. BENNETT -Foresl Fqclors-

t'ENTTRS

EATANCED PRODUC"ON wEst coAsr'soFrwooDs cENrER, CORE & FACE SIOC,( GNEEN & DRY

PTYW(I(|D SPTCIATII$

Including "Cut lo Sizc" REPRESENTING WATTON PTYWOOD IN THE NORTHERN CAIIFORNIA AREA

O WATTON "EYerSide"

Ihe Uhimofe in Beveled Siding. The Fiber Sheet Fqce Tokes Point Beoufi' fully. , Eosily Apptied, Economicolly Priced.

O

WALfON "Rustic"

The Plywood Beveled Siding with the Rusfic Finish. Sloins or Points Nicely for Added Inleresl in Contemporory or Ronch-Style Homes.

O

WATTON "Eve#orm"

}lode Exprcrsly for Concreie Form Work. Hcrd, GlossY, High-DensitY Overloy Fuscd to Exferior Douglos Fir Plywood.

O

WAITON "Everldsl"

Extcrior Douglor Fir PlYwood wirh Tough, Smooth, Medium-Denrity Overloy Surfocer. The Perfcct Point Bose.

O

WATTON "EYerUs€"

A Versotile Overloid Ponel for Scores of lndurtriol Uscr. Hord, Glorsy, High' Denrity Surfocc Rcsirlr Weor ond Abrqsion.

O

WA1TON "EverRile"

EverRite Cotlonwood. The Sfondord of Americo in Quoliry Underloymenl. ' Bcouliful or Dccorqfive Poncling.

PORTLAND OFFICE, JACKSON TOWER

W. F. (Bi11) Stewart, vice-president in charge of sales for Pack River Tree Farm Products, will retire January I after a long career in lumbering, which started in a retail lumber yard ai Sykeston, N. D. Since that time,.he estimates he has sold o1 supervised the 6elling of about $115,000,000 worth of lumber.

L. V. Brown, Pack River president, i.nnounced that Thomas S. Porter, who has been general sales manager, is succeeding Stewart.

C.C. Conference JonuorY 8

The Business Outlook Conference of 1958 of the Los Angeles Chamber of Commerce will be held January 8 at the Biltmore hotel.

Builders and realtors who maintain model or displav homes, and who use oedar shineles ailaihakes for either roofs or exterior ivalls, may now obtain informative literature deveioped by the Red Cqd4t -S!ingl9 Bureau. "R6ofs oi Genuine Red Cedar" and its companion piece, "'Walls of Genuine Red Cedar;"-stress ihe beautyand value of cedar shingles and shakes as exterio-r building- materiJls. Cedar's superior insulation and the Bureau's inspection and labeling services are also expiained. This literature is desisned specifrcally for distribution in model hJmes. Space is-provided on the front of both han8outs foi imprinting the name of the builder or development involved. Inter' ested builders and reiltors who feature ted shineles and/or shakes may obtain a frce supply by writing the Burelu" 5510 Whitc Bldg., Seattle 1, Wash.

.."i,.
.rt1.i' :tii. 'ir li1 i:;.,l' .f ,'" t Li;,
': ' ;{11 i:,P1'l'
"fhe Finest Nome in Veneers"

New BUILDING Developments...

Santa An:r.-Trr'o ncu. subdivisions approved include one of 10 single-family drvellings on four acres at llureka street near In.rperial higl"ru,ay in Yorba I-inda ancl a 4(r-1ot trlLct on 8f-acres at Fairhar.en avenlle east <tf Tustin ilve1lt1e.

Santa llarbanr.-r\ nen' sclrior high school at $3,600,000 nill be erecterl on }lollister Avenue at Trrrnuike roacl near Goleta. Starteil to accr)mmoclate 1200 sttr,lenls, luore buildings are plannecl later for 1800 capacity.

Xlorro Ba1'.-'\ $500,000 motel projcct will bc startecl near XIorro ilay State l'ark ancl kro*'. as the Golclen Tee Nfotel. The 31-unit structure n'ill feature extensive use of native redu'ood.

Anaheim.-Permits issued for 105 nerv homes boosted building-permit totals in September to $1,265,420. Permits fu>r 7A homes valued at $867,570 n'ere issued to Huntington I)evelopment Co. for a tract at Placentia and La Palrna avenues. N{ickey Construction Co. took out permits for 35 homes valuecl ai $:9Z,SSO at Katella avenrle ind gth street.

Palmclale.-The $600.000 Tanrarislc Elementary school will lte built here on a lO-acre site at 20th street, East ancl A-venue Q-5 ; it u'ill comprise ser-en buildings with roofs of rvood frame constructiop.

Los Angeles.-Construction has started on the Henrv Clay Junior High scl-rool at 12226 S. Western Ave. ai $??50,000 cost. Conrprising 28 buildings, it will open late irr 1958. Ilasic constructior-r u'ill combine rvood and stucco.

Yorba Linda.-1'alisades Builders '"vill develoo the resiclential area surrulrrrdirrg the Yorba Linda L'ourrtry Clrrlr Estates on lots \\.ith 100-1s0-foot frontages.

Los-Angeles.-A 30-acre tract of 118 single-family lots east of Vermont ar.rd south of E,ast road rvas approved in the Carson zoning district.

Orange.-Plans for a $350,000 structure at 615 W. Grove A ve... lras been approved for a n.arehouse an<l storage building.

Buena Park.First Congregational church plans a $91.,000 sanctuary and Sunday scliool building at 10th street and Grant avenue.

Rosamond.-Ground u'as broken for the nelv $228.800 Tropico school. A Bakersfield contractor will ereci the 8classroom plant in the Southern Kern County Unified School District.

Tarzana.-A 106-acre, 305-lot tract was approved at Avenue M east of 70th street in the Quartz Htll Zoning district.

Buena Park.-Bonds har.e been sold for purcfrase of a lO-acre site at Crescent avenue ancl l)alc streei for construction of the seventh school in the Cer-rtralia school district.

Nervport lleach.-Ground u,as broken for a ncw office building on Via C)porto bett'een Central avenrle and Ne.lvport boulevard at $500,000 cost.

_-North_ridge.-Itequcst n'as 1-reard for rezoning of land at N<rrdhoff and Darby a\:entle for mrrltiple-apartment use.

Fullerton.-A one-zrcre site for zr cerebral palsy school erncl an elementary school \\'as apl)ro\-cd south ,',f Orarrgethorpe avenue betu.een Nicholas and Spaclrlr.

Anaheim.- The Church oi Chri"t ro()l( our l $60,000 r,er_ mit for a 56x116-foot anclitoriun-r at 311 N. pllrccntia A..e.

Brea.-The Bre;r-Olinda I{igh School district has startecl a^$1,219,000 building program to get underu,ay early in 1958.

Los Alamitos.-Permits were issued for a 1S8_home sub- division at $2.218,535 in the area boundecl bv Coloricloe. Martha Anna. Kensington, \\rembley, Piedmont ald Bostonian drive.

Anaheim.-Neu. elementary school sites rvill be pur- chased at Sunkist and La Palma avenlles, nr.,d ..,r.., o'.... at La Palma ancl \\.est street for construction of schools to accommodute p_\rpils l.iy the.September 1958 term.

t ullerton.-'fhe firs.t section of the $1 million shopping center at Spadra road ancl Orangethorpe avenue is i" t? completed this month.

December 15, 1957
BRAE,E

ASS0CIATEII REllwo0ll illtls

New USP lmport crnd ExPort Monogers

Promotion of Joseph J. Eells to manager of the lmport department and Ernest Pino to manager of the Export department of United States Plyu'ood Corporation has been atr.ro.l.t.e by Nlonroe W. Poliack, vice-president in charge of sales. The tu'o appointments are the result of a reorganization follou.ing the recent death of Harold Brod, manager

of the {ormer Export-Import department, in an airplane accident in tl-re Philippine Islands. Reorganization plans, said Mr. Pollack, caii fo. strengthening foreign distribution by appointment of additional distributors and agents and by iiiuance of more comprehensive price lists and oroduct information.

Mr. Eells, a 44-year old native of Wisconsin, has been assistant to the Western Regional vice-president. He has spent virtually his entire rvorking career in the plyrvood industry. Immediatelv prior to joirring U. S. Plyrvood, he was a clivision manager of Atlas Plyn'ood Corp.

LETTERS

THE CAI-IFORNIA LUMBER MERCHANT:

Your article, in the November issue, mentions our narne as an applicant for the lease of the lumber dock at Port llueneme, which is in error.

We took tl.re exact opposite stand and urged the Port officials NOT to lease the dock to any one company, but to leave it open to ALL shippers desiring its use. Under this method, the Port of San Diego has operated successfully and beneficially both to the shippers and to the retailers for many years'

We understand, however, that the new Lessee rn''ill handle outside cargo, which does, in effect, render the port open. Our original letter is enclosed'

September 22,1957

Mr. Warren Lawrence

Port Manager Port Huenenre, California Dear I\{r. Lawrence:

In connection with our telephone conversation the other day concerning the lumber dock at Port Hueneme, we respectfully submit for your information the methods under which the Port of San Diego operates in connection with lumber receipts.

The lunrber dock there is open for use of any shipper desiring to discharge lut.uber cargo. Five days ale allowed free of denlurrage for the removal, after tvhich 35 cents per thousand is charged for the first week-7O cents for the second week-$l'40 for the third week and so on. No sorting, tallying, or breaking of packages is permitted on the dock. The lumber must move out in its original bundles to the various yards.

Conditions at the Port of Hueneme are parallel to those of the

CAIIFORNIA IUMBER, T\AERCHANT
RAIL or TRUCK & TRAILER Bill Brouning TWX: ARC43 Phone: VAndike 2'2417 Direct: VAndike 2'2202
P. O. Box 598 Arcqlq, Cqlifornicr DIR.ECT
SHIPMENTS
Creighton
2O2 North Rose Ave. Complon, Cqliforniq NEvodq 6-7760 NEwmork 8-3391
From Relioble Mills REDWOOD, FIR qnd PINE
Anfinson
HUGH PESSNER ' HELEN WILIIAftTS 420 Morkel5t.,Sqn Froncisco I I sAllF0Rll - LUsslER, lllc. DISTRIBUTORS AND WHOTESATERS Ook Sroir Treads-Thresholdo Door Sills-Hordwood Mouldings ond Pqnel-Woll qnd Domesric-Philippine-Joponese Hcrrdwoods Warehouse Delivery or Corfood Shipmcnfr 6IOI SO. VAN NESS AVENUE los Angeles 47, Calil. AXminsier 2'9181
* PAU L E. KENT * 54O4 Hollywod Boulevord * Hollywood 28, Colifornio Coll Psul HOllywood 7-1127 i Wholesqle Lumber

Port of San Diego. They differ to those of San Pedro and Wilmington, in that there are no water-front yards owning their own docks. There are several shippers discharging cargoes there steadily, each enjoying the privilege of exercising competition, the benefit of which to the lumber yards, is obvious.

It is respectfully requested that consideration be given to adopting a similiar method for the Port of Hueneme, rendering these facilities to any and all shippers. No one shipper can adequately supply the diversified neecls of the yards. Opening the dock to several shippers would unquestionably increase the footage across the dock. This u'ould introduce competitive conditions and eliminate the establishnrent of a monopoly.

The benefits of an open port, such as those enjoyed by San Diego and Los Angeles, will be considerable to the community and to the port itself. It would most certainly induce the maximum of shipments by water, creating a competitive element, and would encourage good operatol's to use your port facilities.

Very truly yours,

OXNARD HARBOR DISTRICT

Post Ofhce Box 297

Port Hueneme, California

October 16, 1957

E. L. Reitz Companl'

526 Ocean Center Building

Long Beach 2, California

Dear Mr. Reitz:

Thank you for your letter of 27 September 1957 outlining rnethods under which San Diego and San Pedro handle lumber over their plef

We at Hueneme feel our facilities are not adequate for such an arrangement due to lack of space that is available to us. On our own Dock 1, we have many enterprises involving the use of a single docking area, y€t we do have an adequate storage area for quite a large volume of lumber. To overload the docking area with more lumber vessels than we are able to dock would only complicate our problem on Dock 1. We have chosen to lease to one operator (Ocean View Lumber Company) who can regulate their shipments to work in with other enterprises. Their storage needs are also ad€quately filled by the space that is available to them.

For other interested lumber shippers having cargoes of a transient nature, we have additional facilities available to us under the terms of a license from the U.S. Navy.

This agreement allor.vs that cargo be handled as per terms of our Port Hueneme Tariff No. 5 and five days are allowed before demurrage begins.

We feel that with this Navy agreement in efiect, making adequate facilities available, we will be able to take care of u tr-rultiol. of shippers, thereby eliminating the thought of a monopoly.

We would be most happy to discuss this subject with you and aid you in any shipping probleni you night have in the port Hueneme afea.

Your very truly,

Mqnnion Joins The Befon Compony

Ralph Mannion (left), former partner in GreyMannion Plyrvood Co., has been appointed sales director of The ]Jeton Company's lumber and plyll'ood division at San Francisco. The announcement \\ras made November 15 by Harvey Masonex, general manager of the lon g-establ ished lmport-export concern.

Mannion, 'lvho is n'ell knorvn to the trade from years of experience in tl-re hardrvood and plyu'ood industry, is a graduate of S. F. State and entered the lumber business in 1935 r,vith the J. E. Higgins Lumber Company in San Francisco. lle remained rvith that firm for 16 years and rose to the position of salesmanager. During 1951, Ralph was appointed branch manager of Davidson Plywood & Lumber Co. in San Francisco, 'where he remained until forming the GreyMannion partnership early in 1954.

NOW... in Califoru,ial

for yeors the excfusive choice of leoding builders, qrchitects qnd home owners throughout the country, hos come lo Colifornic!l

COftPtETEtY WEATHERSTRTPPED with a lifetime guarantee.

AIL ALUttllNUm FRAME AND SASH with narrow trim lines.

DUAL SI|DING SASH with full screen.

tlcHfWEIcHI SASH easily removed from inside for cleaning.

RUecED CAM-ACIION LOCK gives positive seal of vents.

FTUSHSCREEN MOUNTING gives beautiful exterior appearance.

COMPIETE ALUMINUM StlL with no other added trim necessary.

EASY INSTALIAT|ON by nailing through Fin Trim and Sill Anchors.

MIIYFAIR SALES OF CALIFORNIA. INC.

2O5 West Polm Burbonk, Colifornic Vlctorio 9-3294

Ofiering a complete line ol Mayfair borizontal sliding utindouts, single bung utind.ous, autning utindouts and, ialoasies manufactured. by Croft Louisiana, Inc, Deofersfiips open in some Calilornio oreos.

IIIIITTITITITIIIITTlIIII

IIIAYFAIR. SALES OF CAIIFORNIA, lNC. Depr. B-l17 206 WEST PAI.II, BURBANK, CAIIFORNIA Send today d conblere catalog of ,be Mdytab line ot rcsidential alaminum uindous.

December 15, 1957 55
Ncme.................... Cmpoy.---..--....... Addrers.....---...-..-.-
Horizontcrl

The Reql Problem

A stranger was standing on the rear platform of a small town railroad station when an express train fashed past. Into the swirl of dust raised by the speeding train leaped the station-master's dog, and it tore up the track in vain pprsuit.

"Does your dog always chase the trains?" asked a stranger.

"Yes, sir," said the station-master, "he chases every train that goes through here."

"Why do you suppose he does it?" asked the stranger.

"That ain't what worries me," said the station-master. "\ilfhat worries me is, what's he going to do with it if he ever catches it?"

Robert tlervice Wrote:

I have no doubt at all the devil grins, As sgas of ink I spatter; Ye gods, forgive my literary sinsThe other kind don't matter.

EASOil No

Vogobondio

'Twas the wonder of our going, Cast a spell about our feet; And we walked because the world was young, Because the way was sweet. And we slept in wild-rose meadows, By the little wayside farms, Till the dawn came up the highroad With the dead moon in her arms. Oh, the dawn it went before us, Through a sh,ining lane of skies; And the dream was at our heartstrings, And the light was in our eyes. And we made no boast of glory, And we made no boast of birthOn the road to Vagabondia That lies across the earth.

, and the glance of the

the tears of the mist:

The lady from the city the farmhouse and the inconstancy of the wind timidity of the hare; asked the farmer for help; said was in the ditch. the vanity of the peacoclg and ES softness of the throat of 'f had to take to the ditch to keep'from running down a the swallow. He added the ha of the diamond, the cow that suddenly appeared on the road in front of me," she explained. Mention of the cow interested the farmer.

"Was it a Jersey cow?" he asked.

"I don't know," said the city lady. 'tt all happened so fast I couldn't see her license plate."

9ound Philosophy

sweet flavor of honey, the cruelty of the tiger, the rrvarmth of the fire, and the chill of the snow. He added the chatter of the jay and the cooing of the dove. He melted all this and made a woman. Then he made a present of her to man."

Titles

" That makes you feel even busier than you really are-and much more.

Don't let yourself say, or everi think, "I am tiredr" "I am bUSYrl'Or "f haven or more tired or makes you pity

A sloop is a craft with a jib and a main, A yawl has a jigger behind, A schooner's a big one With foam on the top, And very much harder to find.

Rules for Sellir

Be agreeable.

Know your goods.

Don't argue.

Make it plain.

Tell the truth.

The auntie witb "Thanks,"

Her Choice Europe and presented his old money for a souvenir. lady, "but I wish you had quarters I've heard so much 'brougtrt me ;about."

Be dependable.

Remember names and Don't be egotistical.

Think success.

Be human.

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors.. for here are two all purpose doors...COMBlNATION SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Nole these 4-in-t ADI|ANTAGES

Comfort

o Th€ Hollywood Jr. Twins Dermit more light in kitchen and seryice porches.

O Give adequate easy ventilation.

a lnsect-tight, rust pr@f screens.

a Sash Glass may be clean€d with ease.

Convenience

a No more detoufing around a supertlu- ous extra door with an armtul of bundles.

o No morc argglng, flimsy scren dmrs whlch lnvltq int.ude6.

a Acts !s an rddition.l p.otaction tor houlGwitc. Shc msy 6nycFe with out. sidc6 throuSh sash opening without unlcllng tha d@n

a Burglar.pr@t. A rimplc touch ot lln. geE l*l3 3ash.

rv.ilable ll@r space which is usually lGt in iitchqn or fftry w.y.

$f Ponel or Flush

- a Hollyvrood Jr. Twins giye tou tour choie of a p.nel o. flush dor to hrmmiza with rny 5tyle rrchitacturc or intcriof dcalgn.

a Flush d@F av.ilsble in philiDDine Lu.un, Orientrl Ash (SGn) a ti?ch.

o Pancl d@F avaihbtc in pinc only.

Dcccnbcr t5, 1957 67
IYI. COBB COfYIPANY - Wholesole"lyco" Brond Colifornic Pine Mouldings Sqsh - Wood WindowsDoors Hollywood Combinqtion Doors R.O.W. Horizontql Sliding Units Shutters-Louver Doors Tension-rire screens R.o.\it. wood window units Aluminum Frqme screens "lyco" Aluminum Units Gosements Pqrio Sliding Doors Horizontol Sliding &'poe GtASS StIDING DOORS fwo Warehouses fo Serve Youtos ANGELES I I 58OO 5. Centrql Ave. ADoms l-l I l7 MARYSVIt[E, CALIF. Highwoy 99-E Phone: 3-4253 SAN DIEGO I 4th & K Street BEfmont 3-6673 Hollywood Jr.3howing adjustrblo n.t.l sash. rr illlKili"'j;ll:H,li $l Economy a Ssves buying a S8sh, Scren end Storm D@r. Hollywood Jrs.8re sll 3 combincd into I d@r. a Saves on hardware, hanging and [Einting. a Saves on cxpensive rrplaccments. a Saves space The Holltryood Jn Twins may bc hung to swing in o. @t Leav6
T.
Write lor frce illvstroted literoturc WEST COAST SCREEN G(D. MANUfACTUTEtS OF SCt€€N DOOi5, l0UVIE DOOTS & SHU[Ers ll27 Eost 63rd Street, los Angeles, Coliforniq ADoms I-1108 f, All Wesl Coort Productj orc dishibuted by reputoble deol*t notionwidc * wE4ruERnailrn uliltrER vEilnufloil il( safttfttER ?rol.cti .a.ln.t DUST . ... RAtil , . . COLD X..pt out FLIES XOSqUITOES .,. TXSECT pEStS

Lindsay

CALIFORNIA BUITDING PERftTITS FOR OCTOBER

Lynwood

Madera

Manl.rattan Beach

Marin County.....

Maywood

San Marino San Nlateo San Nlateo Countl'

San Pablo

Sarr Ralael Santa Ana

Santa Barbara

Santa Clara

Santa Clara County

Santa Cruz

Santa Maria

Santa Monica

Sarrta Paula

Santa Rosa

Seaside

Selma

Shasta County ..

Sierra Madre

Solano County ....

South Gate

South Pasadena....

South San F-rancisco

Stanislaus County

CATIFORNIA I.UIABER'IAERCHANT , Antioch Arcadia , Atherton Auburn j Avalon -AZUSa Bakersfieid ' Baldwin Park , Banning Bell Belmont Berkeley Beverly Hills Burlingame Calexico Chico Chino Chula Vista Claremont Coalinga ' Colton... Contra Costa County Corona Coronado Culver City Dairy Valley Daly City Delano El Centro El Cerrito El Monte El Segundo Escondido Eureka Fairfield Fillmore Fresno Fresno County Fullerton Glendale Hanford Hayn'ard I Hemet... Ilermosa Beach Hillsborough City Alameda Alameda Alhambra Anaheim October, 1956 $ 310,300 2,999,200 394,630 3,081,007 810,980 695,557 323,337 37,890 135,ii0 418,524 745,075 145,5 r 5 rM,420 J/ I,O/ J 786,238 3,227,075 814,204 27,250 s|3,634 122,785 742,2:73 330,100 24,000 62,103 2,674,476 6s,656 106,402 532,064 7,100 414,169 47,800 129,151 396,691 3,070,177 s42,251 'lo< 202 302,413 273,119 390 1,17 5,649 1,680,180 1,165,477 1,101,588 5 1,665 2,317,664 214,601 99,136 325,900 67,649 2tt,710 r,039,770 2,721,981 184,172 87,350 1,776,669 58,509 157,6i}] 40,463 256,800 13,316 3,0r 4,645 37,433,124 30,236,940 194,275 278,278 394,1 65 9s7,832 1,628,902 1,061,164 89,340 126,960 593,1 80 3l 1,786 165,050 10s,620 October, L957 544,005 276,535 191,615 254,5 50 252,305 1,077 ,190 1,092,651 439, I 08 2,920,374 176,929 2,r02,202 1,095,393 4,294,326 1 05,963 p4,852 56,675 1,141,600 2,498,783 49,784 2,271,11O 40,910 %3,924 65,970 463,683 1,088,338 82,245 211,750 424,911 4,496,876 520,965 2,147,552 965,57r 4,5t5,236 37,330 1,928,880 tt,378,324 28,635 129,363 3,0s6,1 1 5 4,66r,491 561,880 225,833 249,105 1 5,993,738 5,269,704 106,297 3,223,787 199,872 1,801,480 s,228,095 643,810 228,760 199,429 7,411,418 855,1 1 6 1 98,55E 467,363 5,361,989 1,1 50,1 80 2,531,035 1,701,945 I,082,931 320,203 1,432,574 32,365 477,387 ))2 t)< 26,150 60,349 79,379 184,626 257,915 287,336 I 414 85(} 470,805 1,300,432 October, 1956 288,211 167,932 252,875 704,070 238,820 t74,335 1,892,410 3,560 2,572,707 450,424 908,085 455,032 6,072,438 190,845 278,055 115,525 1,059,600 1,814,483 790,320 1,069, I 56 45,000 133,662 1,038,500 677,656 446,226 86,732 83,425 916,067 1,686,014 672,295 1,09t,697 1,533,621 3,909,497 )o) 707 3,293,528 3,907,248 55,430 301,782 92r,308 4,977,927 881,760 r90,144 279,1s0 18,80i,760 4,r36,250 194,990 3,916,941 398,3 1 5 7 3r,436 3,37r,055 J.l+, / )o 219,150 256,612 1,s20,472 1,988,649 1,150,779 507,851 1,685,031 2,351,254 1,808,376 2,508,860 27r,804 62,431 2,211,453 62,954 489,737 226,935 264,559 30,300 1 1 I,506 307,247 365,595 946,715 598,767 540,5 1 3
Jleach. Countl. Sacramento Sacramento St. Helena Salinas San Bernardino San Bernardino County San Bruno San Carl,rs San Clemente Sarr Di.cgo San I)iego Coun San Fernando San Francisco San Gabriel Huntington Beach Huntington Park Inglewood Krrn County Millbrae Mill Vallev
Beach
..........::.:::
Estates
Laguna
Lakewood
La Mesa La Puente La Verne
Lodi ..
Lompoc
Long Beach
Los Angeles
Los Angeles County
Los Gatos
Martinez Mar-'*sville
Menlo Park Merced
..:..
San Joaquin Countl' Si" jor" ......:.
San l-eandro Sarr Luis Obisl'o
Stockton
October, t957 $ 162,6s6 '::'lll:::: : : : 2,524,350 610,365 3,420,418 75r,182 365,073 129,907 75,900 184,600 621,874 347,090 158,764 344,250 516,027 651,834 433,955 10,950 18r,022 131,162 682,172 790,s30 27,900 7r,7 53 3,321,888 31 1 ,398 r25,362 268,304 35,,100 633,986 61,800 29r,985 119,091 6.;,1 1 0 360,229 168,483 316,851 143,639 20,600 637,319 1,292,932 sse,755 999,920 101,150 1,779,700 71,206 226,213 36s,470 157,436 306,17 5 835,090 1,684,932 162,808 241,250 r,453,205 550, I 25 37,350 10,236 179,915 116,996 3,793,47 5 11,758,09r 22,241,611 156,000 156,807 152,146 446,138 164,651 216,495 87,825 33,465 381,725 104,295 140,1 00 69,778 City Modesto Monrovia Monterey Mountain View Napa National City Newport Beach North Sacramcnto Oakland Oceanside Ontario Orange Orange Count y Oroville Oxnard Pacific Grove I'alnr Springs Palo Alto Palos Verdes Pasaden a Paso Ilobles Piedmont Pittsburg :.:.:.:.... Placer County Pomona Porterville Redding Redlands Redondo Redwood City Richmond Rivcrside Riverside County Roseville ,.?f,:i,.:J,,ft.firi;" cAR t0T o Rf DUl|00D o L-c-r RAymond 3-,1874 "Yours lor the Asking" DOUGTAS FIR

WHITE FIR - PONDEROSA PINE

rmperial Lumber oompany'"ilfi[i3='1il5-,:ii,::-'

that the _application for a nerr' timber opera"tor's permit must be filecl during January 1958.

Nerv perr.nits issued after December 31, 1957, and thereafter remairr e1{ective indefinitely subject to provisions for compliance u'ith the Forest Practice Act. ln accordance r-it1.r the rer.ised Forest Practice Act, amencled bv the l952 Session of the Legislature, certain changes became effective September 11.

WPSco. Appoinfment of Perry

Increqses Wqrehouse Sqles Stoff

Jerrr- Griflin, r'ice-president and general salesman:iger oi \\iestern Pine Supply Co., has increased his Emeryville rvarehouse sales division r.vith the addition of Joseph Perry (left), an ex-Marine and graduate of Syracuse University. J'erry u.i11 service retail dealers in the Santa Rosa-Naoa l -- ,. $ Valley region, as u-ell as l)arts of j San Francisco and fhe F.:rqf R:rw vailey regron, ot San Francisco and the East Bay. Besides Perry, \\/estern Pine Supply's warehouse sales force incltrdes Terrv Fern anclez (crrr- Jerry andez (currently president of Coast Coun- enrly Presloent oI L-oast ies Hoo-Hoo Club), Frank Doll, N"\ih@r:::Ji': ss'Nli:si G tles Llub), l.rank ljoll, Ross Ingrtr.ham and Dick Torvers. Active in the company's direct mill sales division are Pete Heard (formeilv -in u.arehouse sales), "Shel" Sussman and Veelt Griffin.

Notice to Timber Operofors

Francis H. Raymond, California State Forester, announces that notice cards are being mailed to all permit holders of record engaged in timber operations during 1957, advising them that they l'il1 receive by mail, prior to December 31,1957, the necessary forms and instructions for filing applications for a nerv permit. The latv requires

December 15, 1957
SHIPMENTS
RAIL or TRUCK & TRAIIER
REIIABLE MlttS Fost, Efficienl Service Coll
For the Flush Door Monufocturer - Cobinet Shops - Industricrl Users Speciolizing in Furniture Dimension qnd Drqwer Sides DIRECT
-
FROM
tOS ANGETES, CAIIFORNIA 3540 NO. FIGUEROA STREET TEIEPHONE CApirol 2-0261 ATASCADERO, CAIIFORNIA P. O. BOX 245 TETEPHONE 57I Sunnyvale 'I'orratrce ............:...: Tracy
Tulare Tulare Turlock Ukiah lrpland \rallejo Ventura County 3,123,211 1,444,083 16,724 59,307 352,002 188,717 25,665 372,889 196,750 1,486,806 1,484,048 192,499 170,4i9 58,5 19 434,445 361,285 38,200 2,41r,250 3,361,068 17 5,616 305,898 176,473 61,242 99,667 446,908 730,92r 2,837,849 r90,623 269,759 31,500 459,465 266,700 279,865 64,070 Ventura County' Vernon Visalia Wasco Wert Covirr:r Whittier \\-oodl an rl Yreka
PINE-SPRUCE-CEDAR FIR. RED\TOOD AIAN A. SHIVETY WHOTESALE 1625 Clevelcnd Rood L. A. phonc: GIENDAIE 2, CALIF. GHopmon 5-2083 RIGGI & IMUSE TUMBER C(l. WHOTESALE - JOBBING Speciolizing in IflHt lrRtEIl tutBER Ponderosq qnd Sugor Pine Cleqr Fir ond Redwood HAWES ST. & AR}ISTRONG AVE. SAN FRANCISCO 24 ltllssion 7-2576 A\'RArUI LU]UIBER GOrUlPAIuY Sirect Shipmentt 9i, Fir" ]l"llingt anl Spe"iol Setail ZI55 TETEGRAPH ROAD tOS ANGETES 22, CALIFORNIA (l oNTEBEttO) RAymond 3-9591 PArkview 8-0281

Logging-Hondling Xlethods Now Used in filissile Looding

R. G. LeTourneau, Inc., Longview, Texas, is building an undisclosed number of missile-wielding "Corporal Loaders" for delivery to the British government. The Powe-rful vehicles are used to fick up, transport, and erect the sleek "Corporal" radar-gui-ded mlssiles, which use either atomic or conventional warheads.

R. L. LeTourneau, vice-president of the firm which builds the world's largest off-road transportation equipment, explained the wor-kings of the mammoth vehicles thus:

The machine positions itself at the rear of the multi-ton missile, then swlngs it in a full half circle up through the air and onto its baik. Next, the vehicle carries the missile "piggy-back" over highways or rough battlefield terrain to any forward launching site.

At its ultimate destination, the LeTourneau unit raises the missile slowly and gently to an upright position, then deposits if on a iimple portable stand, or platform, which holds the missile erect for launching. +

LeTourneau made known his company's contract for the British shortly after an official announcement from Washington that Great Britain is forming its fir_st miglile regiment to use the American Corporal. It was the LeTourneau firm which first designed and developed the super-powerful hauler. An undisclosed number of the LeTourneau-built units already are in use by the U. S. Army.

Secret of the machines' superior workability is that all power-including that of the wheels-is delivered by PoYi:rful electric mbtors which are geared directly to the pciints where the power is needed.

Thus an electric motor is geared to each wheel, and

SAVE! FOR,K-LIFT BARGAINS SAVE!

Urcd Good, Roconditionod or Rcbuih & Otd. 2,0OO-l5,0OO lb. ccp.

Glbron 6,00o-lb. Copocitv, hvd. rtre. pn.u. flr.3 Clork, l95l . . ' 6,000'lb' Copqcltv. pn.u. lirc, Rott 19 HT 6,000'lb. Copociiy; rocondllionsd Clork 6,000-lb. Copocityr rcbuilt ond gucrontGd Ctork. 3,000 qnd 4,000-lb. Cqpocllvt r.@ndltloncd

Townolor lT56 6,000-lb' Copocity; rcbuilt ond gusronlcd

Elg Dircountr on New Surplue Port3 for All Hokcr

' ond llodclr of Forkliftg

NIW CONTIilIENTA1 ENOTNES FOR ;ORKLITTS AT BIO DISGOUNIS

Fit CtcrkTowmototRot3. Stock limlled.

17 CFm Pon.

Gompreltotr, Rcbuitt --..................----..1375

ESTAO[ISHED I906

SINEEI HOU.YDA| E, CAUF. ,,|ETCA!F 0-3105

other electric motors are used for power steering and for driving the missile handling mechanisms.

Eleclric power for the mbtors is supplied by an engine which drives LeTourneau-built generators near the front of the machines.

qAUFOII{IA U'rrlER TERCHAilT Pondcroso & Sugor Plnc RcArood & lncensc Cedor White & Douglqg Fir Box 469 Oroville, Colifornia lclcrype OROVIIIE CAt 38-U eatcway to th. tcottt.r River Goonirii Joinrcd cuT sTocK mou[DrNcs & JAIIBS Lincql, cuFto-lcngrh ctd Fin!.? Sorh & Flurh Door Phonc: LEnox 3-6461 lcdlc G. "ler" Pomorc Frcd [. Pqrmorc
'IIILIS & GENERAT OFFICES: Do LLY )f*.$-q-; N,,.Ht!."1r,hsr,"So- pq nv Douglos Fir and Redwood BAND'$IttS EXCTUSIVETY ARCATA, GAtlF.; tWXrmC cS Phone: Von Dyke 2-2471

Decenber 15, 1957

Bcrte-Position wanted $2.00 per column inch

All others, $3.00 per column inch

Closing dcrles lor copy, Sth cnd 20th

-HETP WANTED-

WANTED

Two office lumber salesmen. Must be well qualified for fast-growing retail establishment. Contact:

JIM COLLINS

TERRY LUMBER COMPANY

Northridge, Calif. (San Fernando Valley)

WANTED

i'xperienced Lumber & Plyw_ood Salesman by long-established Los Angeles -Wholesale_Jobbei. One established-Choiie territory now open with Liberal Draw-Expense- & Commissions. Repliei held in strictest confidence.

Address Box C-2698, California Lurnber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

,RETAIL LUMBERMAN for Counter and yard Sales; must have 2 or more_ yea-ls-'. experience (preferably in small yard) in retail luSnbgr and building -material, and be good at figures. Fermanent job. Replies confidential if you wish. Wiite or Call Manager:

HYDE PARK Lumber Co., 6722 Crenshaw Blvd., L. A. 43 Pleasant 8-9214 Eves.: ORchard 7_3322

P.S. Will also need .man or woman to figure inventory first of year.

CUT STOCK SALESMAN WANTED

OREGON WHOLESALER NEEDS AN EXPERIENCED CUT STOCK SALESMAN TO WORK ON A COMMISSION BASiS-.

Address Box C-2699, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles f4, Calif.

HARDWOOD SALESMAN WANTED

San.Francisco B-ay_Area firm has real opportunity for experienced lardwood..and allied p-roducts salesman. Piefer min living-in Santa Clara Valley area and well acquainted with dealer trade in that territory.

Address Box C-2702, California Lumber Merchant

108 West 6th St., Room 50B, Los Angeles 14, Calif.

SALESMAN WANTED

plnortu-nitf for a reliable salesman with following in Redwood, Pine-and Fir, from our own quality mills. Must appi-y in person bi apfrin_t_m-ent only. All applications are strictly conhlintial. Call Mi.

R J. Heberle:

GEORGIA-PACIFIC CORPORATION

903 Fair Oaks, South pasadena RYan 1-2119

PLYWOOD SALES,MAN

,Iao.s Angeles-Plywood Distributor requires an aggressive salesman. Wholesale_Plywood experience required. Salary plus commission. Established territory.

Address Box C-2700, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-SPECIAL SERVICES-

B UY_SELL_REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, -$ge-cial Fabrication, Steam Cleaning and painting. Servicc Available 7 Days a Week. All work guiranteed.

COMMERCIAL REPAIRS AND SERVICE

1ll5 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269. NEvada 6-4805

-EQIITPMENT FOR SALE-

Twin Resaw-S4-inch Turner

Mathison 4-inch Electric Moulder

L. SOLBERG

1000 Foothill Blvd., LaVerne, Calif.

Phones: LYconr,ing 3-3021 or CApitol 5-0909

o Terms to 'Suit You

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHEAP

-YABDS cmd SITES FOR SAIE/LEASEOWNER MUST RELINQUISH CONTROL LARGE S. F. BAY AREA YARD

Owner of expanding and progressive lumber and building materials company in S. F. Bay Area must relinquish active management and prepare for retirement.

The development of this company's structure and realizatidn of its potential will require either control by an ag,gressive younger management, or integration into a larger comp:rny with an organization capable of taking advantage of its possibilities. If desired, present management will stay long enough to smooth transition period.

Full ownership of the company can be acquired for the amount estimated to be the liquidation value at public auction on the date of purchase. With present inventory, this is approximately $200,000. Because this offering price is so low, it is desired that those answering this notice give assurance of their interest in carrying on the company's development-rather than their desire to speculate on its liquidation.

Address Box C-2701. California Lumber Merchant 108 West 6th St., Room 5O8, Los Angeles 14, Calif.

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

Two good yards in Orange County; corporation ownership; long established with good earning record. Good modern buildings; ap praisal will be shown. Ground and buildings at both yards, $135,000. Hyster, trucks, yard and office equipment $13,000. Inventory e>itra. Antelope Valley yard. Buildings, trucks, yard and office equipment $16,500. (Will either lease or sell the ground.) Inventory will run about $21,00O. 1956 sales approx. $135,000.

TWOHY LUMBER CO.

714 W. Olympic Blvd., Los Angeles 15, Rlchmond 9-8746 Lumberyard and Sawmill Brokers

FOR SALE-

In the Heart of Sacramento Valley. Well-established yard carrying complete line of Building Materials and Hardware. Located on main highway. 'Real Estate, good buildings, lift truck and two delivery trucks priced to sell. If you are looking for an up-to-date yard in a steadily growing, healthy place to live, investigate this NOW.

Address Box C-2697. California Lumber Merchant 108 West 6th St., Roo,m 50i8, Los Angeles 14, Calif.

RETAIL YA.RD FOR SALE

Welllocated in Monterey County. Fronts four-lane Highway with spur trackage. $50,O00 for land, good buildings; 5,0CK) sq. ft. store and equipment, including almost-new 7/2-ton fork lift. Terms

P. O. BOX 2s4

WATSONVILLE. CALIF.

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retait lumber yard and general building supplies, Located in one of the fastest-going areas in Nevada. Doing approx. $200,000. Owner will carry land and buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada

_FOR SAIEFOR SALE

Complete lumber remanufacturing plant, all-electric. 120 miles north of San Francisco. Eighteen acres of ground.

Address Box C-2566, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE_

MILL & CABINET BUSINESS; OR WORKING ARRANGEMENT WITH WILL MAKE COMPETENT LL FOREMAN. WRITE:

P. O. BOX 223

SANTA ROSA, CALIFORNIA

:;::,':.*;T:TJ:,J::: TiHilL:':"i""TI: should be oddressed fo key shown in the odverti:emcnt
WANT ADS
lumber
All Your Wonts Here Write Box 83 or call TErminal 2-450+, San Pedro
Recds These Poges-Just like You Csliforniq
IYIERCHANT-I7ZE

No sign had appeared yet in the Crow Lumber Market News Service, Dec. 6, of the buying flurry in lumber sales that often develops :. at this season, but it could still happen before the year ends. Many retail yards that have kept inventories low to avoid excessive taxes 'are in a position to place orders now.for arrival after January 1. Reports were heard of green Douglas fir transit cars being sold at about what the shippers wbuld have to pay at mills in replacement; on the other hand, there was no marked mill tendency to lower prices. Ponderosa pine was about holding its price level and larger mills which do not have to sell now feel there will be better prices before Spring. Sanded plywood was holding the price line and mills arB beginning to gain confidence in a firmer tendency after Jan. 1. . . . Price cuts by big shippers to garner year-end Standard & Btr. dimension business was an important factor in the drop of kiln-dried Douglas 6r in the Crow's Lumber Price Index of Dec. 13, which

L. A. County Gonstruction Down in November Totqls

Los Angeles County Engineer John A. Lambie disclosed this month that the volume of building in unincorporated county areas last month was lower than both this October and last November, with tract-housing activity also lower at $3,291,800 for 331 dwellings, against 864 such units in October.

The November permits totaled 2ffi5 for $19,638,000 valuation and included 1O40 new dwelling units. Of this amount, $1fr288r000 was in unincorporated area and $4,350,000 i cities served bv the county. The October v?l-;"4""' uation was $27,418,619, ind the November 1955 figure was $25)6f,ffi7.

WEtcomE

In this issue, we welcome these new advettisers into the family of California Lumber "Merchant-isers":

said that 'mills were adopting the attitude that if 'they are going to take less for their lumber they can't lose by waiting till next year to do it. Production was expected to decline from now on but, Crow's said, buyers appear to feel they will not have any trouble getting lumber Most Christmas tree sales had been completed in the Dec. 9 Oregon report and the bulk were on their way to the retail market, with shipments in the next l0 days primarily to replenish rqtail stocks. The 1og market continued in the doldrums, with nrany mills on reduced schedules, some shut down and others planning to.

Lumber shipments of 485 mills reporting to the National Lumber Manufacturers Assn. in the holiday week ending Nov. 30 were 2.4/o above production; orders zoomed ll.8/o above... Orders of 95,0O0imbed 1.37o over production at 159 rnills reporting Q25 to the West Coast Lumbermen's Assn. in the Week end; in the previous holiday week ending Nov. 3, orders-h*&-* t}l 25.270 over production oI 76,127,258 feet. The weekly averDouglas fir region sawmill production during November was ,000 feet, reported WCLA Secretary Harris E. Smith; orders 137,636,000 feet and shipments 136,7X,0A0 feet Ship65,745,0@ feet mounted 6.1% above production at 125 mills to the Western Pine Association in the holidav week end; orders fell 03% below Orders of 15,118,000 feet below production at 98 mills reporting to the Southern

Red Cedor Shlngle Bureou -------------------.--. * Regol Door Cmpoy .-----.--....--................... * licci & Krure Lmber Co. ----------------...--..69

Roddircrofl, Inr. ......-..-.-.-.------....-.-........... *

Roundr Lunbcr Co. -------------------------O.B.€. Roy Forert Produrtr Co. -.-..-----.-....-.-......... *

5. t l. Lumb* Compony ...--.--.-----..-.-...-... *

Sqnford-Lutrlcr. Inc. --...-.------.---..,.........6.t

Sfrto Fe Imber, Inc, .-.--------------.----.-----.. * 5hively, Alm A, ........-..----..-.----.---.---------69

Sierrq Lunber E Plyrrood, Inr. .-.-...........37 Sierro Redwood Co, .....--.-..--.-.------------------49

Simqr Hordwood lmber Co. ---.----...-.--- a

Simp.on nadwood Co. ..-.....-.----..--.-.--.---..--31

Snith, Hcmo A. & Co. -------------------22

5mlth Lmbq Co., lclph t. --.-----..---.--..--.. *

Snirh-lobbinr lunbcr Corp, ---------------------. 2 Secol Building llqt€.lol. Co..rlnc, .--..--. ti South Boy Lmber Co. ---..--.--..."-----...--.--.-.. ti

9oulhern Colifornlo Lmber Soler --...--.--..19

gdlhwqrtm Portlmd Cmenl Co. --..----2O Stdrl Lumbq Co. ---....-.....-.....-.....--....--....-.. *

Stndord Lumber Co., Inc. .------.----.-------.- * '

Slqdon & 5on, E. J. -.-..-.-.--..--.--.--..---------53

St?oble Lunber Cmpoy ..-.--.-.---.----.--.-..41

St.oit Door llfg. Co. -....-..........-.-...--........--'l

Smnit Lwbsl & Plywmd Corp. .--..-----*

Tcmq Lmber Soler, Inc. ......-..-..-----.--.-24

Tolbof lunber Cmpoy -.---------.---------.---.--5O

fcdy, Jo-e -..---.-.-.-----.-.--.@

Tqrter, Web3ter & Joharon, Inc. ---,..--.,..16

lomotor-Gerlingtr ..---.--..-.-.-.-..-.. -------------29

Triogle Lumbw Co. -.-.-...-.---.-....-.............-54

lroplcol E Wertem Lmber Co. ---.----.--.---.6I

Twin-Cily Ljnrber Co. ---.--.....-....-,......-..----.55

lwin Harbor3 lumber Co. --.---.-..-.-....-.--...40

U. 9. Pllmood Corp. --..----.---.-.------.--..---.-... * Union Lurrtber Co. .-.-...--..---------.-..--..--.----59

Wcro Southwert, Inc. ----..--.--.--.--.---...---.44

W6dling-Nqthm Co. .-..--,.------.---.-..-....--...t9

Well Coqrt Lmbemen's Ar:n. -..---..-----*

Wert Co6t Scren Co, --------------------.......-67

Weif C6t Tinbcr Productr Agency ----.--.64

Werle.n Door & Sch Co. -.-..-.-..........-.....45

Weetem Dry Kiln .-.---..-.-.....---.-----.-.--....--.... *

Wglern Forsrt Produclr Co. -.-.-.-...--........ *

We:lqn lmber Co. --.-..-..--.--------.--...-...-- 'l

Wstern llill t Lumber Co. ---.----------.,-...--56

Western Pinc A3rociqtiil ----.-.----...--..------.*

Wertern Pine Sr+Fly Co.

--,..--------.----.---.--.-*

Pocif,c lumber Doolen Supply, Inc. --..-tt

Pocinc Wire Prodcctr Co. ---.------,--.-......... 'l

Podulo Lmbe. Co., E. A. .--.-------.--.----------*

Pol Bunyon lmber Co. ---.--------,--.-..---...-28

Pqlqr Lmber Co. --..---.------------'----.-----.-*

Peircc Co.. Al -.----....-----.-..-.----,-.-.-----..-.. *

Penberfhy lumber Co. .-----------------------------t4

Phippr Co., lhe ...................-..,.----..---.---..--. *

Pope & lolbot, Inc. --..-------.-------------... {t

:. i:=;j":ii?r; /.. r..rir",:a"ii ' ,l jl!.:
' i
....Page 41 Ocean View Lumber Company . ... ... 23 Western States Plywood Corp. .. . 51
B&MLumberCo...
+lAppY n€\)(/ Y€#Garl thenc you saa, it in The California Lumber Merchant) Ortrm Lumber Co. --------.------.-.-----.-.----l.F.C. Oxford Lmber Co,. lex .---....-........,.,...... tt Pci6c Cmenl & Aggregqler, Inc. -.-.---.--52 Pcific Fir 9oler ----..-------.------------..--.-........ rt Pqific Lmbcr Co,, lhe
---------.---.-------.---. '| Werlern Slqle! Plywood Corp, .---.--.--..--.51 Weyerh*urer 5olq Go. ---.-----.-.--------------tt White Bror. -..-.--..-------..-- I Wilhold Prodcctt Co. ..---.-.---.----.--.-----.------ I Windeler co., ttd., Gcorge -------------..---.54 Winlree & lyno .........-..-.-.---------.----.-------.* Wintd lwb€r Solcr Co. -.-.---.-..--...-.--..---l5 Winton lmber Whhe. Di.tr!., Inc...--.-..15 Wood Covecion Co. -.-.-,.-.-.-..--.--.-.--...... * Woodride Lmber Co, ........-..-..------...--.---.-.52 Ziel & Co., Inc, -..-.-..........-...-.--.--.----------- r, tlqy tmber Co, .--...--..-.-.----.--- ,i Hotbor Plyyrmd Corp. -.----.--...--.-.--..--.----. '* Gcl |(iln & Lmber Co, ..---..-.---.-.----.--..---- :l HqrrL twber Co., L. E. .---..--------------.--57 Cobb Conpoy, T, ,N, ..-.----.---.-.---.--.--.--.--67 Hcin, F. L. lmber --...-------------.-..-..-...-.. * Gonrolldirtid tmber Co. * Hrdlund Lunrber 3oler, Inc. ..--.-.--.--..------..43 Cfillndlol Lmbrr Sqle: 'l Herberg Lmber Sqler -.-..-----.--....-..,-...---58 €ook, lnc., D. O. -...--.--.-.-.-..- * Higgim lurter Co., J, E. .-.....-..---.---.---..* Coopcr Wholerole Lmbs Co., W. E. .-.- * Hill & lldlon' In.. .-...---------..-......-..,...-...-.13 Gos Hcod Lmbrr & Plywood Go. .-------. t* Hobbr Woll Lmber Co. .-....-.-.-.-.-.--.-..-.---. 9 Cmllte, Cmp6y, lhe ......-..---.-.---.-.-.-.----l18 Hollow Treq Redwood Co. -.-.---.-..--.---...---* Gordr lrmbei Co, --..----..-------.--- --------------.2< Hogm Wholaole Bldg. ,$oleriolt Co. ..-. * Clotoot lmbar Co. ---.--------............,.....---ri Holmer Eurcko Lmber €o. ..----------------.-. 7 Do&en-r Go.,.r..w. - .-69 fi:jtr'd",tffi.*''...1111..L......::::...:.:.:::t3 .Pd! q_ rult.ll,- l!". ----......--..-..-...... - : ii;;;;;'4..-,- i. r. --..........-..--....,...._.....-..5o Pg.'q.{sd'!_osd co.---.-.-...-.............-.-.-- : ;ili't_-;; 6. ..........-..............-....-......,.. ,r Dcl Ydh, Kohmm & Go. -...... Oiiri-til,'iil"rJcl,rll_..........................ri Hyrter cmponv ....'......-l I Dolly Vordcn Lmbs Co. .-.....................-7O lmperial Lmbw Co. --..-----.---.-.---..............-69 D5olcy. a co. ..-..-------....-..-....-...----.--.-.--....68 loduilrlql Lmber Go. -...--.-.-.-.---.---.--.-.......36

BUYER'S G UTIDE

LOS ANGETES

Bruce Co., E. L. pleasot 3-ll0l

Brwh Industricl Lumber Co. ....RAvmona S-330i

Burns Lumber Compoy WflsGr S-586i

Cql-Pqcific Bedwooi Sdles UE""ac e-Si86

Ccrr 6 Co., L. l.

_-(W._D. Dunning) ..Rlchnoad 9-8843

Cldy Brow! d_Compcny .LUdlow 3-S33g

urqy Lumber (;ompcny .plecsqnt 3_ll4l

coast.KilD cad Lumber Compcny..LUdlow 3-lg6l

Cong_olidcted Lumber Co. .........ff""a" e-iOCi

conlineni-! Lumber Sales ..Rycn l-5681

9. O. Cook, lnc. .... .....Oneson 8-ZSS9

Cooper Whotescle trunber Co. ...WffJrei S_iliie

CooB lIeqd Lbr. 6 Plywood Co. ...NEvcdc 6-3606

Dclton 6 Co., R. W. .........Rycn l-2i2i

Dcnt d Russelt, Inc. ST;i; a_52sil

Del Vqlle, Kqhmqn d Co......... trliai""'" d-S-65i

Do_oley 6 Co. .......nnvnoua -S--4924

Eck_strom Plvwood d Door Co. ...-til;; a-,iii6

Fsql_ey. P. C, d Son ... .RAymond 3_1147

!. H..Eubank G Son ...oh..r;; 8-it55

FisL d Mcson (So. pcscdenc) .nV;; i-ttgt

Fountcin. Ed., Lumber Co. .. tUei; a-ig8i

fre.g4cn S- Co., Stephen c. .. .HArbor 2024

uquener Hqrdwood Co. .plecscnt 2_3296

Geors'ic-Pccific Corp. (Lbr. oiv.l ..1.n?i-i i-iii6

(ieorgtrq-Pqcitic Corp. (Plvwood) .STanley 7_3239

Grqce -d. cg., W. ni .Mlchis'an iSii

ere_qr wester! tumber Corp. CHcpmcn 5_6531

Hcllincn l!'._Qo._(To!e rviee) CUE;d a_5adi

ft;ii#;',lTfilT,?T''ff .::'c;:.:Tg,i:'i:3:lli;

Hcnmond-Ccljt. Redwfod Co. nVd i_tiig

d_qrru, t. E. Lumber Co. .BRcdshcw

2_1023

Hec.ria trqmber C9., F. L. Ri;; i_6iCi

rexDerg-LuEber licles ....Rycn l-6396

ru_r c tra.orton, IDc, ...BBcdshqw

2_4375

Hobbs Wclt Lumber Co. .Eni-"ri; 2_iiri)

Holmes Eurekc L_unbgr Co. Mur"ci giiti

normes tumber Co., Fred C.......... ZEnith 4g2S

TBEATED LUMBEN_POLES_PILING_TIES

Bcxter, J. H. d Co. ......DUnkirk 8_9591

l_9ne G lclbot. Inc. .... .tuei;; a-4iii

Wcrren Southwest, Inc. NEtcd; 6-Oa0i SASH_DOONS_MIIIWORT_SCNEENS BUILDING MATERIATS

IUATENTAIS IIANDLING

Behr d Sons, loseph ....NEvcdc 6-9711

Fern Trucliag Co.

T_owmolo_r-Gsrlin9er .....STate 5-65G1

ttvster (jompclv .RAyuond 3-6255

Mines Bgndini, Iac. titetffi i_ii6i

Phipps Compmy, The R.tv-"nd

rnqusrndl l"umber .....CHcpmaa

2_026I

A. .L.-noover _t;o. ..Rycn l_902t nu! lumDer .(;ompqny plvmouth 6_g19l rmpenql.Lunb€r Compqny ........CApitol

5_5501

Intl. Lumbe.r 6 Plvwood C_o. Otr;;; C_il5i

[terstqt€ ptywoo_d Sdles Co.......ANgelus l_0606

^qrDqb r.umber Compdny .........NEvcda 6_1523

Keni, pcut E.-wholdsctj Houy;;;e i-ilri

Lcwrence-Philips Lumber Co. .An"iil* i_ien

lcrrelt Lumber Compcny ........RAvmond g_4727

Lon_s-B_ell Div.-Iatt.-paier Co. DU;[;i i-hli

!. A: Pry Ki_ln 6 Srorcje, tc.. .et{seius i-e-ZZi

!.os-ucl Lumb_er (jo, ..LUdlow 2_5311

Mqple Droa., Inc...... OXbow 9-2536

Mcrqucrt-_Wolle Lumber Co.. HOlty*;;e i-i556

M-culoud lumber Co. .VEmout g-4963

Meier, Herb Lunber Co,, (Arccdic) .nY"i i-diei

Middlelo-g .Lumber Q"., ECb .Sf"-"t"v i-liS6

Mount.whitney Lumber Co. ......ANEetui g_01?l

Mulucl Vouldlng -cad Lumber Co, fe-cutiv i-OCii

Netmqn-need Lumber Co. .STcnlev 3-1050

Hcrold A, New-Whlse. Lbr.........ni"ri i-S-e29

,q-Ees Newquist Lumber Sqles .......Rycu l-0646

{Jlsen CoEpcDy, T. E. ..........BRcdshqw 2-7943

Ossoo_d,.Roberi S. ...D0;kitt'; t-Siii

Odo_rd,_REx Lumber Co.. .AXmlnlrei S--6Zid

Pccilic Fir Sqtes nV;" i--81-04

Pqcilic Lumber Co., The Rycn i-aaii

A! rettce uompqny .NEvcdc 6_2446

Peqberthy Lumber-Co. ..t0atow s-i5ii

E.L..ReilzQo... ...5ni;Ga-itto

Roddiscrclt, Inc., Lumber Sqles ......nian i-iiZi

Boy Fo_rest Products Co. Sfori S-tili

S 6_5 Lumber Co. ...f.Udtow 3-6eOS

!-.Ior4-L!rssier. Inc. ...........Axninei"; 2-aiai

fJcn A_. Shivety .....CHcpmcn 5-i085

Sierrq l.unber d Plywood, lnc, .....STcte S-ltg6

sierrq nedwood Conpcny ....pArkview 8-2379

irqlqoDq Hqrdwood 6 Lbr. Co.....LOrcin 9-Zl2S

Smith,_Hermcn_A ........Cffcpncn S-'ejlS

Snith-lobbiu Lumber Corp, ....Plelscnt 2-6llg

South Bcy Lumber Co. Oneco; 8-ii6g

Soulhem Cqlilornic Lumber Sqles ...RYcn l-410S

Slahl Lumber Co. .... ...ANgelus 2-6844

Stcndcrd Lu_mber Co., Inc, f,N;.iu; g-iit6

Stqnlol. E. l. d Son ......ADcms 4-92il

summit L_umber 6 Plywood Corp. ....RYon l-9858

Tqcomq Lumber Scles, Iac. .RYcn l-636I

Tcrdy, !9c .....LUdtow l-07?6

Tqtler, Websler & lohnson, Inc. ..ANcrelus 9-2231

Tropicdl C Western Lumber Co. .Lualow g-23?5

Twin City Lumber Co. .BRqdshcw 2-ZZ3

SAN FRANCISCO

AND
Americcn Hcrdwood Co.
9-4235 Angelus Hcrdwood Compcny .....LUdlow 7-6168
Redwood Co. (1.
..WEbster 9-1109 Associcted Moldias Co. . .....BAvmond 3-3221 Associcied Bedwood Mills ..NEvcdo 6-2760 Atkins, Kroll d Co. ....MAdison 6-4?57 Atlcs Lumber Co. ......TRinitv 2326
Lumber Co.... ..RAymond 3-9591
J.
Lunber .iDams l-4361
Bros. d
8-Z9ii
l-639i
B-eton
..ANeetul l-0606
i-9i45
LUMBEN
LUMBEN PNODUCTS
........Rlchmond
Arcctq
I. Req)
Avrqm
Bock,
Willian
Bcugh
Co. ....ANqelus
B_cuoh, Ccll W. .... ........Ryan
Tbe
Compqny
Bliis-Lu!.ber Co., Inc. .BAymond g-l6gl-3-3454 Bohnhoff Lunber Co., Iac, ..-....nlchmond
t-t546
Bonnington Lumber Co. ........EDce;o;J
9_1109
rlroyles_Lumber Co. (I, I, Bec) ..WEbster
g-5526 SPECIAI. SERVICES IJb_r Eel_ts (Plywood Hcndbook) .RAymond 3-3467 Gilbrecth Chemiccl Co, ........Cl,ai"tone l-iOl9 SAN BERNARDINO RIVERSTDE SAN DIEGO BUILDING MATERIAtrS Cobb Compcny, T. M. . ..BEImont 3-6673 United Stcaes Plywood Corp. ....8Elmont 2-5t78
LUMBEN AND LUMBEB PNODUCTS sAsH-DOOBS-WINDOWS_ BUILDING MATENIALS Am-ericqn Sisclkrclt Corp. .GArlield l-1t06 Gqlwerqs Cenent Co. ....DOwglas 2-4224 Forest Fiber Products Co, .......DOu;i;a i-02tt TNEATED LUMBEB_POLES I'IATERIAIS HANDLING Hyster Compcny .. .Mlssion 8-0680 SPECIAL SENVICES Gcrehime Corporclion .SUtter l-8352 Gilbreath Chemicql Co. .. .SUtter l-7537 BAY AREA LUMBEN AND LUMBER PNODUCTS Bruce Co,, E. L. .. ........f,Ettoa 3-6677 Clay Brown d Compcny ........TWiDoak;3-9866 Cclilornic Lumber Sqles ..KEtloq 4-1004 Cords Lumber Compqny .Olvmpia 8-5121 Drqke'g Bcy Lumbei Cb. ......Glen-wo;d 4-lg54 Emsco Plywood ..KEllocr 6-4733 Gcmerston 6 Greea Lumber Co. ...KEtlo; 4-646{ Goldea Gcte Lumber Co.......YEllowston6 4-44t6 Gordon-MccBealh ....LOckhavet8-2578 Gosslin-Hcrdiug Lumber Co. .YEllowgtone 4-8774 Hill 6 Morton, Iac. .ANdover l-1077 Kelley, Albert A. ..... .LAkehurst 2-2754 Loop Lumber 6 Mill Co, ........LAkehurst 3-5550 MccBecth Hardwood Co. .THornwcll 3-4390 Pccific Fir Scles ....TEmplebcr 6-1313 Peerles Lumber Co. .LOckrhqven 2-4466 Strcble Lunber Compqny ......TEmplebcr 2-5584 Tclbot Lumber Compcny .......Gleiwood, 3-1322 T_ricngle_Lunber Co. ...........TEmplebcr 2-5855 United Stat€s Plywood Corp, ..TWinocks 3-5544 Westom Dry Kiln Co. .LOckhcven 8-3284 Wsten Pine Supply Co. ........Otrvmpic 3-7lt White Brolhers .AN-dover l-1500 Wiston Lumber Sqles Co. ......Glencourt l-705? PTNELS_D O ORS-SASH-SCREENS _MILLWONtr_BUILDING MATERIAIS Cqlqvercs Cenent Co. .........Glencourt l-7400 Hogcn Whsle, Bldg. Mtls. .....TEmplebar 4-8767 Kciser Industriea ...............CReltview l-flLl Weslern Door d Sceh Co. .....TEmplebcr 2-8400 MATERIALS HANDLING Tomotor-Gerlinger ..TEnplebcr 2-8498
I,UMBEN BUILDING MATENHLS Cqlwere Cement Co. ...Gllbert 2-899t UEited States Plywood Corp. ..Glcdslone l-2891
SACM"i,IENTO
-.'*-' T L E 5 H o L M E s u R T G o E I E L R A Y n E R c H U c K P o R R o R A N l( K I L P A T R I c K

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Articles inside

rmperial Lumber oompany'"ilfi[i3='1il5-,:ii,::-'

9min
pages 71-74

NOW... in Califoru,ial

3min
pages 67-70

LETTERS

3min
pages 66-67

ASS0CIATEII REllwo0ll illtls

1min
page 66

ID MARTIN Rernernbers

8min
pages 62-65

IIALLINAN LT]MBBB OOMPANY

4min
pages 60-61

'Stonding Room Only' in Colifornio Forest Ploygrounds

4min
pages 57-59

Redwood

1min
pages 56-57

TWENTY-FIVE YEARS AGO TODAY

3min
pages 54-55

lT PAYS To DEPEND ON Sinrro

3min
pages 51-53

Higher Construction Costs Seen in 1958 Housing Rise

7min
pages 48-51

Both

1min
page 47

The Only POSTTIVE Woy to DECAY & TERMITE PREVENTION

2min
pages 46-47

Nqtionql Lumber ltonufocturers Vote $25,OOO to Throw the Switch on Intensive Wood Promotion

14min
pages 40-45

S.F. qnd L.A. Hordwood Plywood Importers Host Joponese Lumbermen qnd Woshington Attorney

3min
pages 38-39

FART TESTED

3min
pages 35-37

A Short History (conrinued) of the -PART TWO Pucitic Goast Wholesule Hurdwood llistribulus fissociution

3min
pages 34-35

tree! redwood

1min
page 33

...mrlltiplying manpower from receiving to delivery!

2min
pages 31-33

to cusfomer sqtisfcction

3min
pages 29-30

TIASONITE RIDGEWOOD

2min
pages 27-29

NBflfDA illembers Thresh Out Distribution Choff ln Convention Round-toble Pqnel Discussions

2min
page 26

Oceon View Lumber Co. Gets Things Humming On Port Hueneme Docks With Crockeriock Teom

5min
pages 22-25

lUUilDtIilfi.N ITilIil

1min
page 21

Signs point to Continuqtion of Present Housing Trends, Sqys !4q

2min
page 20

tAV 6la4o'ilh Stoul aa

1min
pages 18-19

FRED C. HOLMES LUMBER CIIMPANY

2min
pages 14-17

Mork Twoin Tolks of Selling

2min
page 14

DESIGI{ED ESPECIATTY F(|R NITAII YAND$

1min
page 13

Red Cedar Men Expect the Lumber Industry to Bounce Back Up From'Hard Surface' of 1957

3min
page 12

'gffi ffi

1min
pages 9-10

nfi**l#fi:;ffi":ffi;

1min
page 8

The Whole Town (Rio Visto, Co[f.) Dr-o-ps lq to Poy R"tpects to New Noclh Adoms Retqil Lumberyord

1min
page 8

srRAlGHt.o.stRoilG...

3min
pages 5-7

Sqn Diego's Old Dirie Lumber Compony

2min
page 4

All eyes are on tbe Big et O" Go

1min
pages 2-3
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