The Merchant - December 1966

Western Lurnber & Building M rterials

Ilistrihutors and dealers have learned fronn long experience that Rocftpsl't stands for the Yery best there is in R+:ldwood; alwa3's welt,:up tCI R" i' $. grading. Nothing sut'passes Ftockport's Certified Dry Redwood Bevel Siding".. and it is factory sealed wittr Woudtsx wat*r repellent at mo extra cost. ffiemember'- Rockport nileails the best in Redwocti.

-I.^EI'^SER, CALiTCiiNIA REDVr'O. D ASSOCIATIOI.'I

Your dependable statewide source for quality products

Fast service, complete inventories for all basic building needs - lumber, mouldings, plywood, millwork. Specialty products too -fencing, hardwood, beams, to name a few.

O Distribution Yards IIJTW&J Sawmitls A Remanufacturing Plants \ a Buying Offices

Buildine materials for any needs at these ten conuenient locations :

LOS ANGELES

42OO Bandini Blvd.

LOS ANGELEg (Hardwood)

4230 Bandini Blvd.

VAN NUYS

15150 Erwin St.

LANCASTER

4O5 West Newgrove Ave.

STOCKTON

Stockton Box Company

1AOO Marshall Ave.

NATIONAL CITY

1640 Tidelands Ave.

RIALTO

555 West Rialto Ave.

FRESNO

L266 North Maple Ave.

NEWARK 5526 Central Ave.

PHOENIX, ARIZONA

Arizona Box Company 3203 Grand Ave.

Whatever your customers' construction needs you'll do better at Tarter, Webster & Johnson distribution yards.

It's that time of the year again!

Cement storage can be a problem during the coming rainy season unless you are protected by Calavera'd Cement's water repelient winter bags. These are available at no extra cost. Just ask for them when you place your order. They're among the many extra services that Calaveras likes to give!

Western Lumber a Building Materials

tormerly cALTFoRNTA LUMBER r\TERcHANT Accutate anatysts and factuar news since rg22

DECEMBER 1966

VOLUME 45, NO. 6

FEATURES

WHERE ELSE BUT LOS ANGELES, A DRIVE-IN LUMBER YARD

LUMBERMEN GATHER FOR LUMBERGALS GALA

PROFITS ARE ON THE SIDE OF THE ANGELS AT THIS YARD

DEALER'S PERSONNEL PROBLEMS CALLED VERY SERIOUS

NATIONAL DEALER'S ASSOCIATION HAS ANNUAL MEETTNG

THE MERCHANT'S PLAN OF THE MONTH

U.S. IMPORTERS WARN JAPANESE MANUFACTURERS

NFPA ANNUAL MEETING BACKS URBAN RENEWAL

BUILDING BOOM FORECAST BY PLYWOOD ASSOCIATION

CHALLENGE OF CHANGE MEET DRAWS WESTERNERS

HARDWOOD AND PHILIPPINE MAHOGANY ANNUAL MEETS

DISTRIBUTORS ASSOCIATION IS ENLARGING ITS MEMBERSHIP

HECATHORN NAMED NEW HUMBOLDT CLUB PRESIDENT FIRE

JACK FORD

AS NEW TW&J CHIEF

Lumber t Building iloleriols I ERCHANI

Publlrhcr A. D. BeU. Jr.

Menoglng Edltor Davld Cutler

Asaociat€ Dditor anil

Advertlsing Productlon Managor Walden Muns

Circulatlon Dep&rtmentAndrea Friese

Publlshers Beprosentativea NORTIIERN CAIIFON,NIA

M&x cook, advertlslng and news, 420 Market Street, San Francisco, Calilornla 94111, Phone (415) Yukon 2-4797.

SOUTIIERN CAITI1Oru\TIA

Jerry Illckey, advertlslng and news, 412 West Slxth Street, Log Angeles, Callfornla 90014, Phone (213) MAdlson 2-4S5 or MAdlson 2-0610.

PACITIC NORTIIWEST

Pet6 Klener, advertlslng and news. Termlnal Sales Buildlnc, Portland, Oregon 91205, Phona (503) CApltol 7-4993. crucaco

N.C. "Build" Bollow, advertlslng and news, 11250 South Halsteal Street, Chlcago, Illlnols 60628, Phone (213, 748-3351.

EDTTOBIAL OTTICES

WESTERN LUMBER & BUILDING

MATERIAT S MERCHANT is Dub- lished monthly at 412 Weat Slxth Streot, Loe Angele8, Callfornla 90014. Phono (213) MAdison 2-4665 or MAdleon 2-0670 bv Californla Lumber Merchant. Inc-. Please address all corresDondence to office of Dubllcation. Second-class Dostage rates paid at Los Anieles, Californla. Advertising rates upon request.

Subscrlptlon Batos-U.S., Canada, Mexico and Latln Amerlca: E4one year; $7 - two years. Overseas: $5 - one year; |58 - two years. Single coples 50 c€nts. Back coples ?5 Cents when avallable.

Change of Address-Send subscrlp- tion orders and address changes to Clrculation Department, Western Lumber & Bullding Materlals Merchant, 412 West Sixth St., Los Anseles, CaIlf. 90014. Include address label from recent issue if possible, plu.s new address, zone numDer or zlD code.

R€Drlnt S.tolc."ReDrlntB. Dreprl-nts, cover lolders (ln-both bfack and white and color) on Merchant arlicles and advertlsins are available on request within'the month of issue. Contact our editorial of- fices for information and Drices on any quantity.

THE MERCHANT is an ind,epend,ent rna,ga,zine publ;ished rnonthfu f or those rnenxbers of the lumber and, building materials industries usho need a,nd, xaa,nt factual, a,ccurate nexos and an objectiue anafusis of eaents and, prod,ucts of concern to them i,n bus'iness.

Wcatcrn

CAN DO

FACED WITH VHAT is probably its greatest l- challenge. the forest products industry, led by a group o{ dedicated executives primarily represent' ing major companies, made giant strides towards solving its problems at Las Vegas in mid November'

The fall meeting of the National Forest Products Association surrounded by satellite meetings o{ Wood Marketing, Inc., the Forest Products Promotion Council, an American Plywood Association director's meeting and a final gathering of the Committee on Industry Organizations of the Economic Council of the Forest Products Industry, served as the setting.

The stars of the show were fellows like Gene Brewer, president of U.S. Plywood and the NFPA, Lowrey Wyatt and Bernie Orell, Weyerhaeuser vps, Chuck Morey, St. Regis Paper executive and Harley Langdale, Jr., President of the Southern Pine Association.

These men, among many others, are obviously dedicated to the betterment of their industry' "Caz Do/Positiue Actinn tor Industry Progress" was the theme. Let us illustrate.

Gene Brewer: o'We can improve the industry's environment by concentrating on planned programs of common interest."

For example:

The forest industries should join with other building material producers to establish an investment corporation which would help qualified home buyers to obtain 90 percent mortgages instead of the top 75 percent commonly allowed on purchase of a home.

( Brewer ) Industry cooperation in support of project "Home," a study to relate the fundamental motiva' tion of human needs for shelter to a potential for the homebuilding industry. (Brewer)

Undertake the formulation o{ a specific govern' ment-supported urban rehabilitation project to de-

monstrate the practicability and economy of industry products. (Morey)

Universal support of a national program for aggressive action in the field of national legislation ttr nresist efforts to remove land through excessive taxation, condemnation or confiscation." (Langdale)

Cooperation in development of a oosingle voice" for the industry where required, and support of activities of benefit to the whole industry. (Wyatt)

Consciously undertake a positive program of public awareness of the industry's responsible stewardship of the nation's timber resources. (Orell)

And many more projects of like nature.

I "Can Do" Ieadership? We think so!

r Working for the good of the industry? I(/e know so!

I Money where the mouth is? You bet!

r Original and constructive ideas? What else!

Where does this leave that group who are fighting tooth and nail to prevent {orward progress in the industry by opposing relationship of moisture con' tent to net size, by refusing financial support for in' dustry programs at a national level, or selfishly promoting their special interests at the expense of their peers?

The magnificent {eeling of fellowship and cooperation of responsible people so evident at Las Vegas, and the resulting programs, are in example to all of what can be accomplished by men of good will. Come join the band!

Merry Christmos to All

TUST SO that you won't think we are all business J here on the editorial page, we are taking these few lines to wish you all the very best for Christmas and the coming New Year.

We hope that your Christmas will bring to you and your loved ones all your hopes and wishes and that this coming New Year surpasses your most optimistic anticipations.

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lI'S AS EASY as driving your car up to the order counter, asking for the building products you need, and driving home with them. New venture is brainchild of Jack Schirm and Glen Johnson.

building products for the do'it-yourselfer, though they have attracted a strong trade with home improvement contractors in the area.

A Drive-ln Lumber Yard?

URING OtiR nearlv half-centurv of U reporting industry news in the West, we at The Merchant have covered every

WHERE EISE BUT TOS ANGETES conceivable type lumberyard operation, from merchandising giants in Los Angeles to a tiny yard in Ajo, Arizona.

This month, however, we visit a new operation in southern California that represents a new hieh in customer service a d. riu e -in -lumb e iy ar il.

The new venture. called Double-J Lumber Co., is the brainchild of two former employees of Ward & Harrington's Garden Grove, Calif. yard, Glen Johnson and Jack Schirm.

"We sell wood, and we wanted to build with wood," mused the two, 'who selected a pole-type building after comparing its cost with a steel showroom. The buildine was designed with huge sliding doors ai each end which permit a customer to drive right up to the counter, pick up the building products he needs, and drive out.

The attractive buildine is {aced with Texlure l-ll siding and f.atures decorative

& Harrington Lumber

Garden Grove, Calif. yard. wood windows with multi-colored lights along the front. Translucent fiberglass panels in the roof permit natural lighting throughout the showroom.

The new showroom, which faces arterial Glassell St. in Orange, Calif., spans 6,000 ft. of display space. The lot provides parking spaces for 60 cars.

The Double-J partners are stressing

In determining the product mix, the partners divided the buying duties accord' ing to their difierent backgrounds in the building products business'

GIen is the lumber and hardware spe' cialist. Formerly manager of Ward & Harrington Lumber's Garden Grove yard, he is a native midwesterner who was literally born in a lumberyard. His {ather was at one time manager o{ a W'eyerhaeuser Corp. yard in Guckeen, Minnesota in the days when the manager lived in a company house right inside the yard. Glen was born in the company house, and his background as a child was atop the lumber piles and cedar shingle stacks.

After a stint with the Joyce Lumber chain in Iowa and with E. A. Milligan Lumber in Des Moines, Glen came West and signed on at Vard & Harrington in 196r.

Jack's specialty is the hard materials end of the business. A native Californian, he and his dad formerly operated their business selling roofing materials and wallboard to tract builders.

He joined S'ard & Harrington in 1964, wherc he met Clcn and they began making plans to open their own yard.

Their plans culminated this past July when Double-J staged their grand opening ceremonY.

00UBLE-J PARINERS Glen Johnson (left) and Jack Schirm discuss future expansion plans. Both were former employees at Ward

Company's

HUGE StlDll{G D00RS at each end of the showroom (left photo) allow customers to drive-in one side and out the other. The yard carries a big stock of har I

materials and rnasonry supplies, owing largely to partner Jack Schirm's background in this end of the materials business. Expansive interior of the show-

room (right photo) displays a wide line of do-it-yourself-oriented building products. The yard is also developing a good trade with contractors.

Irere's how to make a better profit without increasing ynur inventnry, . .

The best way to make every sale is to keep an inventory of everything you could possibly need. You know that's impractical in your yard because slowmoving items would take up space you can't spare for occasional sales.

+ SOLUTION: Use our warehouse as you would your own inventory. Pick up directly from us and deliver to your customer. lt's the fastest way to do business. And we've got everything all the time at a local competitive price planned to help you make a better prof it.

Paneling Siding Sheathing . Moulding Overlaid Plywoods

Hardwood Plywoods Bestwall Gypsum . Hardboards

Flakeboards Doors Redwood . Suspended Ceilings

Lumbermen Gather for Gals Gala

f'l' \\ AS "lhe l,ovs night out" for 5an 'L 1",'rrrarrd,, Valley lrrml,"rmell a{ th" eill. from the Hoo-Hoo-Ettes Club \o. (r ho,.ted their annual company night partv in Panorama Ciry. (ialif.

A gathcrirrg o{ more than 75 }rosses. fellon' r'mPlolct:s and gucsts turned out for the eala. u'hich bcgan with a t'or:klail partl' and conlinrred through dinncr and dancing.

0lulr presi<lcnt Agncs Mclntl'rt' o{ \{'est

Western Lumber & Building Moterials MERCHANT Coast Lumbt'r Inspection Bureau sen'ed a-c mistress of cert'monies for the outing. making the guest pr(,sentations and prc-siding at thc raffic bor uhere a rnountain of door lrizes wert' tlistrihutr'<1.

At the top oI the tloor lirizt' list was the "monel hat." tr chtrpt'au u'oven from dollar bills. 'which ua-' rvorn homr: by llush Culbertson. rvhose "lrettt'r half." Jt'ssit'. is resident lumbergal at San Iicrnando Lumber Companr''s officr'.

SEEN AT H00

Doris (Mrs. John) Kiner of LASC and Carl

of WCLIB. (3) "Mac" McCoig, Anawalt Lumber & Materials, Pacoima, and Marge Brooks, Far West Fir Sales. (4) Here's Mary Williams'great gams. (5) Russell Mullin, Ethyl Sly and Andy Anderson from

Burbank

H00 ETTES' company night party held at San Fernando Valley Club were (l) lVlarilyn Buzbee, San Fernando Valley Lumber; Bill "Smitty" Schmidt, Burbank Lumber Co., and Marie Quinn, guest. €)

Ramstrom

Lumber. (5) Jim Brose and Jerry Barnes of Blanchard Lumber. (7) Mrs. Lloyd, guest from Redwood City, with Jack Secoy and Laura Kotel of Far West Fir Sales. (8) Jerry Knight, San Fernando Lumber and Betty Shoener, Far West Fir Sales. (9) Petter Svenkerud, Far West Fir Sales and Rene Lester of Fir & Pine. (10) "Twinkle Toes" Phil Butterfield from Fir & Pine with Sally Stebbins. (ll) Roy Rorest Products'Anne Murray and Ari Reeves of Fir & Pine. (12)

Vic Curtain and guest from San Fernandc Valley Lumber. (13) John Kiner, LASC, Marge Brooks of Far West Fir Sales and club president Agnes Mclntyre of WCLIB. (14) Miriam Apline and Mac lVlcCoig, both of Anawalt Lumber & Materials, Pacoima. (15) Beity Knight is escorted by Steve Janoved of San Fernando Lumber. (16) Mrs. Johnson was a guest of Heimer lohnson, Anne Baker, Larry Scott (with Mrs. Scott), all from Terrv Lumber.

From All of Us, to All of You-Our Friends, Customers and Suppliers

W We wish to extend our sincere s H thonks for your confidence in us.

H For I 6 veors we hove endeovored

H to foster o close relotionship be-

$ tween deoler ond customer.

fi In this joyous seoson, then, we TI

$ wish you oll o

tr VERY MERRY CHRISTMAS I AND

w X A PROSPEROUS NEW YEAR ts

SID SIMMONS / ANN SIMMONS / ROY STILLWELL / GALE

DAUGHERTY / ART MEEHAN / BILL DEUEL / GEORGE

McMANUS/ MARSHALL JACKSON / FLOYD BEATY/ LoUIS

KUNERT / TOM REIFER / HAROLD SIMMONS / DOROTHY

SIMONS/ BETTS GOODFEI-LOW/ DOROTHY HAGERMAN / IDA WALDEN

8725 CLETA STREET

DOWNEY, CALIFORNIA.

P.0. BOx 489

(2r3) 773-1910

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lT'S A BIG OPERATl0il at Angels' Pomona store. (1) shows typical customers at check out stand. (2) Housewear and paint department in main store is sizable. (3) Store features everything from record' ings to washing machines. (4) One of Angels' hard-

ware displays. (5) Outside lumber yard features all major species in all lengths. (6) Every inch of floor spa'ce is used to sell at Angels. 0) More hardware display cases featuring all kinds of tools. (81 lm' pressive entrance-way beckons bargain hunters. (9)

Shed in background holds all cuts and grades.of lumber while lumber in foreground is ready to be hauled away by customers who require single pieces or a hundred. Angels has five trucks and a semi. More than 4,000 shop each weekend.

Profits are on the side of the Angels

fT'S WHAT'S up lront that counts!

I If this old axiom o{ commercial advertising holds true to the merchandising field, it certainly would describe Angels Home Improvement Center's method of merchandising.

Because the people at Angels believe that real merchandising begins on the floor, which probably accounts for their Pomona, Calif. store havine a warehouse not much largei than granJmotheros sewing parlor. It's I5'xI5'!

"It doesn't sell things to have them stored," says Sid Klein, obviously proud of his tiny warehouse.

The Angel operation is relatively new. Prime mover and corporation president is Sid Kline, who opened Angels' first home

improvement center in El Monte, Calif. in 1962. Since that time, Angels' expansion has taken Kline and his associates to Po' mona where a 103,000 sq. ft. facility has become the west's largest outlet for roofing, prefinished plywood, Douglas fir plywood and sheetrock.

At the helm at Pomona are Les Morris, manager. The corporation's vice-president is Frank Denny (who is also Kline's assist' ant) and Ted Wasserman, controller. Kline's wife, Beverly, is secretary-treasurer' She also is in charge of personnel.

'oWe class ourselves as the greatest mer' chandisers in the business. We are merchandisers-not discounters," Kline says.

"True, our people work longer hours. But pay is excellent. We have a top wage situa-

tion at Angels and our men know where they're going."

He explained that other stores are in the planning stage and, because of the terrific reception given the El Monte and Pomona outlets by the general public, three other facilities will be opened.

Angels' San Bernardino store opens in April, 1967, with a Riverside facility due to bow in in July of next year. A third operation, Pasadena-Arcadia, is slated to open in January of 1968.

Kline's optimism in the past has more than paid ofi, he explains. The idea behind his success is a recognition of the customers' need to have easy access to carry-ofi items, preferably pre-priced and attractively pre' sented. It's as simple as that.

Wcrtrrn Lumbcr t Buildlng llotcrlols MERCHANT

"Years ago they said you couldn't mer. chandise lumber like groceries. But you can. Buy in volume, sell in volume with a low markup. This year alone," he pointed out, "we are going to exceed $6 rnillion with two yards and no one else in California can match that!"

Just four years agq they were taking in $l million.

"Our employees compete with themselves. We know exactly what kind of man we want and if he pans out he's kept with us. Our men have to make more thru bonus because of our profit sharing. If a man is with us and he can't make more. we don't want him."

Angel Pomona store measures some I2.000 feet. A fleet-footed stafr of 24 handles thousands of customers a week and are on hand to answer questions relating to innumerable items in stock. An estimated 4,000 people converge on each of the Angels stores on week-ends alone.

At Pomona, a giant revolving sign that spells "ANGELS" welcomes the customers. Once inside, these people can buy lumber" hardware of all kinds, paint, plumbing, electrical supplies and equipm,ent and gardening supplies from a nursery.

Just on the inside of Angels' six checkout stands is a well-sized, well-stocked lumber yard. All dimensional stock is piece priced and color-coded for convenience to the customer.

The lumber shed opposite the store is a sizable 12,600 sq. ft. The shed for domestic lumber is B0' x 22'. Inventory is 3t! million bf. Adjustable racks are a feature of the yard and forklifts can move whole bins of lumber to their predesignated places in a minimum of time.

A continuing program at Angels is the talent search.

"We're always flying around the country seeking managers and assistant managers as well as people on down the line," Kline asserts. Incentives to employees are the company's top flight profit sharing plans, pensions, vacation package, hospitai benefits and sick leave benefits.

The search for management is a must for Angels. Kline and his -associates are negotiating for five other locations, one of wh[h is planned for Anaheim in 1968. The increase in volume dollars ($6 million from two outlets in 1966) augers for more ex-

pansion. They estimate that $15 million will be taken in in 1967.

Kline confessed that two national building materials suppliers have made ofiers to buy Angels, but he declined to name them. He said that with such help he could realize his dream of 25 new facilities within five years.

Much emphasis is laid upon requirements for employees at Angels. Classes and seminars on selling (on company time) are conducted by suppliers and others connected with the store. Top priority is placed upon Iocating men with a selling background.

"We want the ambitious fellow who wants to earn from twenty to $25.000 a year. Our management crew now is the best.

In addition to their retail outlets, a wholesale division buys, sells and imports items for Angels. Called S & B Supply Co., they list among their customers industrials and contractors. The company headquarters in El Monte in a 15,000 sq. ft. plant.

Holding to the time-tested theory that

everything under one roof facilitates a smoothly-running operation, Angels has its own ad department. Conn Lacy fills the spot as manager and Marv Church is layout manager, Angels advertises in the local press, radio and by direct mail. Several circulars are mailed out each year and an annual catalog is distributed. Another man handles all display and sign painting.

Les Morris, Angels' affable general man. ager at Pomona, summed up the company's approach to the customer.

o'We try to make it easier for our customers. Our people are all experts in their fields. Ii a man wants to know something about a piece of lumber or a smaller electrical items, our salesmen are qualified to answer these questions. They're all experts.

Does Morris feel that Angels is on the move toward greater expansion?

"Absolutely. If they ofiered me double elsewhere, I wouldn't move. When you know what's coming it makes everything easier."

AT THE C0NTR0LS at Angels Pomona store are {1) (sitting) Sid Klein, president of the company and, left, Frank. Denny, Klein's assistant and vice president; and Les Morris, manager at Pomona stord. €) Woodland Product's unusual display inside main store at Angels. (3) Plumbing needs are always supplied

by the store at Pomona. (4) Two customers decide which color to buy at Angels' paint department. 6) All kinds of sinks are sold in home furnishings area of store while 6) Hanging ware-a relative-iy new fad with homeowners and apartment dwellers-has a field day at Angels.

W. Frederick, vp, orgonizotion & per;Snnel, Fibreboord Poper Products Corp., "iold the recent IMA Top Monogement

the stroight focls on personnel f': ond it reolly hod some of them

Dealer's personnel problems called Serious enough for the panic button

ENTLEMEN, you do indeed have personnel problems.

',.i1:, My first reaction to your situation is that .,lyou as an industry are close to the moment

time, so far as this subject is concerned, Vhere you might be excused for hitting the panic button.

Is that an impertinent statement coming

ftgq me, an admitted non:expert on build' fiil! materials operations? I don't think so.

'I think the problem is so plainly visible that

I'm amazed some dealers have survived so far. I am told, of coursg that your numbers have declined drarnatically in the last few years in the eleven western states while the 4umber of businesses handling building materials has increasedand I think I now know at least one oI the reasons why.

From what I can gather, based on my own samplings, I can say that some of the members of this association are living on borrowed time unless you face up to a few facts of today's business environment, and do something now.

' In order to give us a quick profile of your operation as regards your use of people, we decided to get a perspective from the outside looking in, and from the inside looking on.

HELD INTERVIEWS

I We interviewed some professional customers-general contractors and sub-contractorsto determine their observations of l\e specific abilities, traits and practices of lumber yard personnel. We also disseminated questionnaires to retail customersthe do-it-yourselfersto determine their experience with lumber yard personnel.

, We structured the two surveys so they ntould rate your various personnel from 'oexcellent" down to "very poor" in several categories of customer service.

The contractor customers were asked to rate the order clerk, the yardman, the yard boss, the credit manager, and the outside : salesman. The retail customers were asked to rate the order clerk, the yardman, the ', yard boss and the counterman. All of these people were rated by the customers for their

efficiency, product knowledgc courtesy, service, extra effor! patience and follow-up.

The surveys among contractors and homeowners alike revealed that, although the average efficiency and product knowledge is fairly good, there is a wide margin of room for improvement.

The research project clearly showed that the greatest need you have is in sharpening employeesf skills in the art of related saleq putting forth extra efrort to help the cue' tomer, and in follow-up.

At this stage we'll quickly review the average ratings given lumber yard Personnel by the contractor customers.

r The order clerk rates "good" in efficiency, product knowledge, courtesy' serv' ice, and patience. He rates only "fair" in extra effort and he rates "poor" in follow' up.

r The yardman rates "good" in efficien' cy, courtesy, and service. He rates "fair" in product knowledge, extra effort and patience.

r The yard boss draws the only "excel' lent',' of the entire survey, and that is efficiency. He rates o'good" in product knowledge, courtesy, service and patience. He is ranked o'fair" in extra effort and draws a oopoor" rating in follow-up.

The rating of a credit manager, of course, could well hinge on the credit rating and paying practices of the contractor. The credit manager generally was rated "fair" to "good" in the performance of his or her j"b.

EXTRA EFFORT NEEDED

It is clear from this survey that lumber merchants must put greater emphasis on extra efiort to assist contractorsif they consider the "big ticket" business an im' portant part of their sales volume. The ex' tra effort goes beyond just the normal service of filling orders that are placed.

The extra effort would encompass such things as doing "take-offs" from the builder's blueprints; informing him of new products, techniques or ideas and providing him with technical literature, etc. A glaring

Wcrlcrn Lumbcr t Bulldlng ilororiolr gglQl{ANl

weakness also shows in the follow-up area.

The survey among retail customers pre duced more varied answers on the scale that covered ratings of ttexcellento" "goodr" ttfairrt' topooro'o similar to those in the con' tra,ctor sunrey.

I Consumers rate the order clerk o'good" in efficiency, courtesy and patience; and rates "fair" in service, extra efiorts, and follow-up.

I The yardman rates ttgood" in efrciency, product knowledge, courtesy and pati' ence; and rates oofair" in service, extra ef' forts, and follow-up.

r The yard boss rates "good" in all, ex' cept in courtesy and Iollow-up, where he rates only "fair."

The counterman, with whom the average retail customer has the most contact, carries the highest rating,in this survey. He rates ttexcellent" in courtesy and service; ttg*dtt in efficiency, product knowledge, extra efforg and patience; and only "farr" in fol' low-up.

Comments of retail customers were both pro and con. Here's an important one:

uI umild soy they are & cut bdut tlrc at)erage retail persowtcl in other types ol stores."

These comments forrn a pattern that in' dicate there is much that canand should be done to improve the effectiveness of your employees in their dealings with your cus' tomers.

MUCH COII/IPETITION

Looked at from the customer standpoint, the picture is not I00/o bad. In many ways you are doing a good job and, you're in a tough league. You are competing with dis' count houses, variety and hardware stores, and in some ways with the big chains like Sears and Montgomery Ward.

You compete with these types of smart operators with the talents and efficiency of the people who are working for you. How well are you doing this?

The survey we made of your internal people operations involved talking to the owners and managers of yards or building materials supply operationg and in some cases to people with lesser responsibilities within the larger operations.

The inside survey generally points out that there seems to be large and urgent areas for improvement. Gerierally you seem to be overstafied with under'talented p"* ple. Your methods of handling people could stand real thoughtful analysis and effort to improve. This is dollars down the drain. This means cutting stafi, which you can only afford to do if you upgrade those re'. maininghopefully by training, if not, by motivation. Or, finally, if no other course remains, by replacement. This will cost you moneyprobably a good bit. Consider it

(Continweil on Page 66)

@I)rtstmns @beer

FI hwrt! U,oudt snb Greetings to @ur frnen!,g

Perry AcuffBert Adomspsrry AdcockA. D.

AdkinsFloyd AdkinsonChorlie AlbersJqck

AllenbyDon AllisonChorlie {mssDick Ano-

t1'sl1Ted AndersonBob ArkleyRobin Arkley

Orville Armsfrong$sfshme Armstrongf7q6k lq-

derHonk BoileyJock BokerTed lslnss -

Guy Borne{teMox BornetteWilbur BorrEd

Bouerlen BortelsAusfin BotchelderBill Beoleflqnk BenocciDon BennettJock Bergstrom -

Joe BftlspkFronk BishopE. A. BishopCopt.

Ernie BlissEd BluntHorry BoondEd lsiss -

Dick BoothPhil lelnLeon BowlinBill BroleyChet BrotschHsrold BrottenBud Brennon -

orville Bressee _ Jqck Brooks _ Bob Brown _ Hol BrownStonley BrownAl BufkinJes Bugley -

Norb BundschuhKen Burkesl{s6sy Burnoby -

Jock ButlerQlslsnse CompbellPoul Compbell -

Poul ContoRolph CqrdwellJock Corey\[q;1sn

ChorlotteGlen ChosteenAl ChildsJ. O. Chilton

f,sfftsv ChongMerwin ClorkChuck CloyBill

Clemofvsnft ClemensLloyd ClineGeorge

CloughHerb CobbleBob CollierJim Collins -

Red CoonsFred CoutureBill CowlingBill Cowl-

ing Jr.fyqnk CrowfordBing Crosby!uq6s

QTqyJim Crumpo6ftsyGeorge Cudwo*hDwight

CurronfTqnl CurronGeorge DovidEd Dqvid-

sonMiles DovidsonSqm DovisQss;gs DeBritz

Qlsnn DeitzMorco DeNicoloif1s6ft Denny -

Ken DietelGordon DewortJqck DollorR. P.

Dougonlyqn peyPhil DuboldilgTnig Dubnow

Olin EosterleyEd EdmunstonDick Eggleton -

Ston EisnerBob EldredgeStoy Elliott\f,qyns

EllisDick EmisonRoy EngstrondErik Engstrom

tE77y EssleyFronk EvensonObie fysn5en -

George EyerJim FoirJock FoirfieldJock Foir-

hurstSton FoirhursfBill Follertpen Forris -

Leonord fqlyisLyle ForrisBob f6sglfeny

FeigerJohn FergusonFitz FitzpotrickErik

FlomerTom FlemingGlenn ForneyEd Foun-

fqi6Chqrlie FoxBob FremdWoody Fritz -

Bob FujimotoFred FujimefeBob Gollegher -

John GqnohlWoyne GordnerSsn Gordiner -

Mox GormonQens GouthierJim GouthierBob

GoylordQsp7gs GeibPeter GeibOscor Gibbspungqn GibsonQsepge GibsonJqck Gibson -

Phil Gilbert -ps6ny GilchristJim GilchristQsns

GirordDole GoodwinJohn GordonRichord

GroyLen GreenQs{en GreenslodeEv Guern-

seyAlon Hole, t1.Joe HollCopt. Nick HollJohn HolstedBob HolvercenBill Hqmmsy -

John HompfenL. M. HomptonBill l{qnsn -

Ben HonsbergerBob Honsenf,ennis |lqlnsw -

Frqnk Horrington$fuqrt Horrislysn Hort -

Norton Hothowoy$1svE HothovoyJoy HebertAl Hellerpen HelmigQey{sn l{gndsrc6n -

Lorry HendersonBill Herndonleu Hertzberg -

Jerry HickeyDon HigginsSlim HiEhtower -

George HinkleQssvgs HirookqFred Hitchins -

Bert Holdrenpqul HollenbeckFred Holmesf,,en

HopkinsBill HormuthJim HormuthDick Hos-

kinsJock HostetlerRoss HostetlsySherm Hoyt|leyqTcl HughesJock HugheyCopt. Henry

HummerBill HunterCy lrvingDick Jqhlqus -

Joe JohrousBob JeIIreyChuck JenkinsJim

Johonsenls;1nis JohnsonQEeTgs Je[6s6n

Al LevisBob LindohlJim LindermonCliff LindholmSig LindrothJoGk Lindsoy\Morren

LindsoyWolly LingoGront LovegrenSton

Lowensteinl suyis LuxfordAbe Lymonlsg

LynchJock MockeyL. H. MocReynoldsJim MoherLloyd MongrumBill MqrmionlTeynis

MqrkstromEd MorinesuBob MorriottEd

MorshollDick MortinJim MortindqleJohn MosonBob MstsudoJim

Tom Melinlen

MieullerJim MillsWoyne MeredithTobe

MoehnkeQeergg MichqudArt MilhouptBud MilferNv77 MillerGlen MinerAllen Moffqtt

Mr. ond Mrs. MonschkeBob MonsonArchie Moorelqyry MooreN.uss MorgonBob Morse

Floyd MullenfsTry Mullin\f,synE Mullin -

Gus Meyers\f,syns NelsonVirg NesbittJim NewquistJeftnny NikkellQus NordstromBob NoilonQserge O'KellyLloyd OlsonOliver

OlsonWhitney OlsonFroncis O'SullivonQse;gg

OttoAl OwenSotchel PoigeBob Pollow -

Ernie PorcherYirgil PortchLowrence Poyne -

Bud PedersenArt PenberthyFronk Perry -

Jock PetersonPete PetersonRoy Peterson -

Joe PetroshBob Peytonfye51y Phillipsl{qyry PhillipslEs Pierce$meksy Pittmon$u11

PletcherCorl PorterQlEssgn PowersCorl PoynerMel Prowit2$q6 Preblelsys pyisE -

Denver Pyle -Smiley QuickLorry QuinlonHorry

QuentmeyerCqrl RomstromBill RondqllBill

RouBill RoyJock ReoHql ReeveBud Reitz

166 ReynoldsTom ReynoldsVerl Rhine -

Dqrrell RichordsonJim RichordsonPutnom R.obbinsClif RobertsCy RodokowskiBob RodeckerQseTgs RodeckerBill Rogercl(sn N,qseJlsn

RossmonBud RoussequJ6[n RudbochB:ll

RuggBob RushingHerb RyonClint Rygel - Roy SondefurBob SondercQTsvEr Squnders -

Poul SousefTys SchlictenDuke ShonomqnBob ShonnonBill ShorpDick ShowHiroshi Shimq- qftsEd Shumqn@esvgg SchmidbouetMorcholl

SchmidtDick SchultzJsq6sfte ShoreClyde

ShumokerChorlie SiffordBob SitchlerClork

Smithlen SmithHorold SmithpTssfsn Smith!t/ql1s7 SmithCliff SmootEk SnopesFlem

SnopesStork SowersPoul Sporcopufts $ps61

Roy SpencerPete SpeekPoul StokeMel

StornesDon Steffensenlss SteffensenEd Stonerpen StovollChorlie StrotherBob SullivqnJohn SullivonJim Sullivon!6n Sundstrom

f66 SuppleBob SuttonFred Suverkrup - Gregg SuverkrupJohn SuverkrupWolly Swonson

len SwortzendrufEyDon SwindollTony Toko-

shimoSho ToketoJqck Torosonf76nft Toylor

Phil ToylorWolt ToylorJohn TennontHsr;y TerrellFred Thomsonlyq ThompsonWolt ThompsonTim TimmermonEqrl TitusJohn

TronbergWill TweddleRich TuckerJeff Tully

-

Johnny JohnsonMilton JohnsonlEqnqyd Je6ss -

Horold KohnGeorge KorttunenQey{en Keith -

John KellyRuss KeltsA. L. KerperMeod Kib-

beyJohn KinerChet KingJ. C. Klein -

Roger l(ne1Bill Knudsenleysll KolbCorl

KufferothJohn KyncyBill LoGrongeFloyd

LoierLou Lokep7s,1y LombJohn Lonigon -

Hercchell Lorricklson LquderbochBob lqyjsy -

Rer VowellAl WohlMike WolshGil Word\f,sy6s WordellTerry \f,qvEHowqrd Wellmon

l{q7ley WernerWorren WerlerHugh Wilhoit

frnis WhiteHol White|ls17y WhiteJim WhittyQseTgs Williomsllsvgqn WilliomsfE6

WilliomspqvE WillisChuck Winder$q6

WingoteBud Wimberly$qm Witzel\f,qv7gn

WitzelQefien WollordTim WoodJssn Wright

Jock Zaloho.

National 'association Seeks solution to industry's money

dea lers off icers, elects I

problem

f\ELEBRATING its golden anniversary v year serving the nation's dealers, the National Lumber and Building Material Dealers Association held its annual meeting at Lake Tahoe for five days, holding twenty-five separate sessions covering a spectrum of subjects.

Opening day, October 28, consisted of a joint meeting of the NLBMDA executive committee and associate board members (manufacturers), and a meeting of the NLBMDA advisory council (managing officers of 30 federated groups of the national).

A next-day luncheon session heard Dr. R. Gene Conatser of the Bank of America in San Francisco project that residential construction would o'reach its lowest point in early 1967 and move gradually higher during the remainder of the year. Although total starts in 1967 will likely be below the 1966 total, the rate in the latter part of the year should be well above the current rate." He also stated that monetary policy is "likely to remain restrictive and interest rates should remain near current levels. A shortage of mortgage funds will persist, but may be partially offset by imaginative

SATES VOLU{YTE UP

A survey of business conditions by NTBMDA covering 967 deolers showed:

71to soid lheir soles volume wos qs high or higher thon lost yeor, with 5l o/. indicoting on improvement;

520/5 soid their profits were os high or higher with 34le indicofing they were definitely higher. The oullook for the coming month is mixed,

Only 6to fell homebuilding will be good; 35o/" foir, ond 59o/5 poor.

However, 17oh soid repoir ond modernizolion woufd be goodi 48oL loir, ond onfy 5o/" poor. Of those serving the form morkel, mosl lelt it would be good, ond the vost moiorily believed lhol commerciol ond induslriol conslruction would be foir.

PRESlllEI{I-EIECT Janes M. Shedden, (far left) of Chicago, congratulates George V. Stein for his outstanding service as this year's president of the National Association. Stein traveled 78.000 miles on association business and was away from his lumber yard 135 days. Shedden presented Stein with a action on the part of both the building industry and lending institutions."

Current manpower shortages were reported by Department of l,abor official, Robert J. McConnon, who said, 'olumber and building material dealers will be hiring employees that five years ago they would have flatly turned down." Dealers were urged to seek guidance and help frorn local BAT offices, and to utilize provisions in the Manpower Development and Training Act which ofiers financial and supervisory assistance in on-the-job training programs of individual businessmen.

Nine district meetings were held the morning of October 30.

Legislative representative Thomas C. Brickle reported on the national's legislative activities. Brickle told the board that association efiorts in the last twelve months have achieved a surprising degree of success in NLBMDA's legislative objectives. "Take the administration's measure to federalize the unemployment compensation programs in Congress. The infamous H.R. B2B2 sought to eliminate experience rating while it established a federal standard for payments. Such broad changes would require additibnal money which would be

raised by both tax rate and wage base increases. The House rejected the proposal and came up with a new bill calling for a smaller tax increase. Due to an enormous political action effort on the part of businessn,en-including NLBMDA-this drive was thwarted and tremendous savings were achieved. Lumber dealers were saved $6.00 per employee per year at a minimum; the total savings to this industry ran over $l million; by defeating the costly H.R. 8282 proposal, savings per employee nuould be $89 per year, or a total industry saving of $34 million in 1967;'

Samson W'iener, chairman of the NLBMDA advisory committee on legislation, said two lengthy meetings were held to hammer out a long-needed NLBMDA legislative policy statement. "We have come up with a policy statement that is broad enough to allow lots of room for freedom of action within each area, and yet is specific enough to clearly state our position."

The statement of legislative policy was unanimously approved by the board of directors.

Sam Arnold, chairman of the national legislative action committee, said a plan had been devised which will 'oamplify our

commemorative plaque. George V. Stein (far right) joins five past presidents (l-r), Robert J. Lloyd, Mankato, Minn., Paul V. DeVille, Canton, 0hio; James C. O'Malley, Phoenix, Ariz., William T. Spencer, Gastonia, N.C., and Winfield B. 0ldham, Dallas, Tex. Many name speakers were present for the meet.

voices on Capitol Hill. and u,ill. if properly implementcd" multiply our voices far beyond the number of our memlrers." John f)ickerman, Nl,llllDA legislative <'oun-.el and consultant. was asked to give details on the plan" t'alled "A blucprint lor establishing a rrational lcgislatilt' action committee."

Thc "lllut'print" proposes <'reation of a Natir>nal Legislatile At tiorr Committee.

"The optimum objectivt' is to have 1000 or more well-informed and lt'gislativelr- activc dt'alcrs as NLAC memlrt'rs on a two-toone liaison ba,.is with car:h one of tht- ,tr35 Congressmen and Senators." I)ickerman statcd. A manual is l,t'ing prt'pared to outlinr' lrrnc tions to lrt' pcrf ormed ]rv each NLAC member. lJickt'rman explained.

J. Dt'Forest Venter. chairman of the \ational Research (lount:il. rerrorted on tht'

Council's progr('ss and activities for 1966. He praised the rr,ork of committee members antl the results a<'r'ompli-s1"4 by NRC during the past \'('ar.

Venter said tn o n('\\' seminars---Constnrr:tion and F-lt'< tronic I)ata Pro<'t'ssing are nc)\\' ar ailal,le to dealcrs through sponsorship of thcir federated associations. Also Project 70 has been revise<l and up(Continued on Page 64)

HERE'S A whole six-pack 0f association managers (l): Gene Ebersole (Texas), Mike Muscheites (Nebraska), Bob Reid {Carolina), Bob Jones (Mid-Atlantic), Jim Duke (Louisiana) and W. B. Parrish (West Virginia). (2) J. DeForest Venter, USG's Martin Bartling and 0wens-Corning veep Ted Peck of Toledo,0hio. (3) Mountain States Assn. manager Chet Nortz of Salt Lake with Mary Lenore and George Stein at the president's reception. (4) King Lumber's Art Masters with the Weldon Walkers of Walker-Kurth Lumber, Houston. (5) F.0. ltlarion of lVasonite, Chicago, and Mead Clark's Duane Bennett. (6) Harold Mattlin of Anderson Corporation and George Harpole of Potlatch Forests. (7) One of the highlights of the 50th Annual

was LMA's special reception for the officers, executive committee members and manufacturers advisory council of NLBMDA held at Homer Hayward's beautiful Tahoe home, LMA prexy Homer pictured here with "Pete" Bowers, William D. Bowers Lumber, Nlaryland. (8) Ralph Thorn of General Woodworking, West Va. and NLBMDA pr gal Marge Mathis. (9) Mrs. DeForest Venter, Mary and Bob Butcher of San Lorenzo Lumber. (10) Kaiser's Dick Gerber, Mrs. Gerber, lsabell and Frank Heard. (11) Truckee-Tahoe's Charlie Cross, Sr., Ham Knott and Bill Lehrburger of U.S. Plywood, New York. (12) Phil Weyerhaeuser of Tacoma and LIVA's Bob McBrien. (13) Lela Cook, Arizona Assn. manager Frank Davis and Midway Lumber's Jack and Hazel

Sullivan of Tucson. (14) Joe Harley of Baldridge Lumber, Albuquerque, a guest, and Terry Mullin who was re-elected executive committeeman for California and Nevada. (15) Celotex exec Marvin Greenwood of Tampa and Florida Assn. manager Al Spain in most pleasant surroundings, (16) NLBMDA's Tom Brickle with LASC's Wayne and Colleen Gardner. (17) Ken and Mrs. Milliken of the Southwestern Assn. l8 the Al Stocktons, the Hudson Lees of Lee Lumber, Reno, Charlie and Jessie Dart. (19) 0utgoing NLBIvIDA prexy is all smiles here with San Bruno Lumber's Al Stockton. All LMA hosts were easily identifiable by their red jackets. Twenty-five separate sessions were presented at the Lake Tahoe conference.

;SMOOTH SEL'L'NG

by George N. Kohn, lvlorketing Consuftonf Copyighl-Gcorge N. Kahn

,'J:YOU'RE ON STAGE

HE SCENE is a murder trial several

: .* years ago,

"lrt A young defense attorney takes up the ,'hlleged murder gun, slips a bullet into the :-cylinder and places the revolver to his head. i;Theno as jurors and spectators gasp in i:{ horroro he pulls the trigger.

, There is only a harmless click. Because i'of a faulty firing pin, the gun will not disclarge. The lawyer knew it would not fire. I He had tried it countless times outside the oourtroom.

The defendant was acquitted. ; That lawyer could have dragged all the 'gunsmith and weapon experts in the world to the witness stand to affirm the gun would ,.not fire. Their testimony would not have *,$ave been nearly as effective as that demon-

lrave

ffiit:* Dr"*a! Showmanship! These are what

swung the jury and they are the same tech-

niques that will make a buyer out of your

Prospect.

il: ' sHowMANsHrP sErrs

i: A well-timed dramatic touch gets the atl:- tention of the prospect and holds it.

$ ., A buyer'can listen to you for an hour Ii and absorb a third of what you said. His

6,.: attention span is short. But take out a { Yo-Yo and twirl it a few times and he'll *' " take notice in a hurry. Almost any product F or service has the potential for demonstra-

Virtually every product or service has the possibility of demonstration. Anytime you create action your presentation becomes more interesting. The sales aids or tools supply the means for such action. These props include charts, grdphs, mock-ups, models and slides. They give lift and buoyancy to your presentation. Here is what demonstration can do for you:

l. Catch the buyer's interest

2. Fortify your argument

3. Help the prospect understand the proposition

4. Stimulate your orvn interest in the product.

5. Cut down objections

6. Help close the sale

There's nothing hypnotic about a demonstration. The buyer may not be convinced by your sales talk, but the demonstration often will swing him over.

, TOOIS NEED PERSONAI. TOUCH

Dramatic demonstrations are used effectively by some of the most influential corporations in the United States. No doubt your company has furnished you with similar aids.

But how are you using these aids?

The most elaborate equipment in the world is of no value to the salesman who is -unprepared. If you don't know, don't show.

etc. give you something to, do hands while you are talking. your

A good salesman is enthused about his sales aids. He thinks of them as keys that will unlock the door to higher earnings. He knows that his firm gave him these tools to use, not to discard in his basement.

PERSONAT SHOWMANSHIP

Showmanship is more than props and gimmicks. Your voice, personailty, manner, dress, tact and sense of timing are as vital to your salesmanship as they are to an actor on stage. The handling o{ the product, for example, can be turned into a supreme act of showmanship that will melt the hardest buyer. Hold the product as if it were precious and the prospect will think of it that way. Remove samples from your case as if they were rare jewels or paintings. But later, if you want to show the toughness of your produc! fling it again the wall.

A salesman who dresses quietly in good taste and who cultivates a charming voice and smile is a walking example of showmanship.

Showmanship also may be in some personal o'prop" like a handsome cigarette case or walking cane. I once,$'orked with a man who wore a fresh boutonniere everv dav.

Here's a little exercise to help you d'etermine whether you are using enough showmanship in your selling. "Yes" answers to at least nine out of thirteen puts you on the passing side.

IS YOUR SAIE SHOWING?

l. Did your last interview include a demonstra- tion? Yes ! No I

2. Do you know where your sales aids are right nowl Yes ! No n

tion. Salesmen have jabbed pens into the

'. floor, painted buyers' walls and taken arti-

r cles apart piece by piece to gain attention.

1; Sometimes the demonstration is a pure

attention getter, having nothing to do with

the product's merits. Look at today's tele.

If props are used, you must be familiar with their operation so the performance will run smoothly. Check out the equipment before using it. An inept demonstration can kill a sale.

Nothing can chill a prospect's interest more quickly than a screen that doesn't pull down, a set of charts in the wrong order or an assembly model that has parts missing. And don't forget that extension cord.

Demonstrations that drone on too long may also be your swan song. Keep thei short.

$, AlDs To gEu.lNG

F., You can stage an equally effective perffi formance without resorting to hocus-pocus. fu.'. Simply use two things: (l) your imagina$' tion and (2) the selling aids provided to I'J| you.

Fr;l

FEETING Of CONFIDENCE

Demonstrations or showmanship give the customer a feeling of confidence in the product. They can do the same for you. The manipulation of charts, graphq slides,

7.

9.

10,

11.

12.

13.

Do you think of selling as playing a role? YesE Non

Have you ever tim,ed your demonstration in practice? yes ! No !

Have you ever asked other salesmen about their use of tools, aids, etc.? Yes ! No n

Do you remove samples with loving care from your case! Yes ! No n

0o y9.u p_rtt them back the same way? Yesn Nof]

Are you.aware of the impression your appearance makes on a prospect? Yes ! No tr

3. Would you ever think of getting a Drospect's attention by asking him if he had dver'seen an alligator? Yes n No ! ; vision advertising. A car rental agency if shows a man dropping out of the sky into ,r the driver's seat of an automobile. An in.-s.," vestment firm pictures a lion prowling Manit, hattan streets, A brawny arm emerges from u-]4:[. "" automatic washing machine.

Do you n-ote advertising techniques?

Yes fl No n

Do your sales aids work? lYes ! No tr

Do you move around much in a prospect's of- fice? Yris ! No tr

Do you boldly use drama in your sales talk?

YesD NoD

RtP-nIlITS IrOR YOUR SALISI,IEN . each arttcle ln this series ls ex- pandeit to approxlmately 20q) worari-inctuaei i ieti:-evlituitirii-o:[ti_

E.prrnred ln z colors ln a 4 page !orm-at, on whlte glossy paper ind ts 8._hole punched to ftr any stahdald 3:rtn6 blndei;.1-iiriteS-drc iJ-ioi: lowa:

, .! !o -0 oolrlo. (of oooh a,rflcle) ...._....--....__60 c€nt6 oa.h

i.. lg !o rs oolrtoa (ot oaah a,!Hcle) --.--.--------glyz conts oaoh

, rlo ot norlc ooplor (of each artlclc) -.....-...--26 cente eaoh

, -qp to so ooDtcr_ (ot osoh arfiolei :---::..-__----:_-.:_.._.:...-:.:-._.._:56 odis oa.h

tt The eltFe rerles may be pre-order€d or lndlvtdual arflcles mav be ,oFoeneo Dy number address ordeH to rieorge N. trahn Co., Markethg

W.st.rn lumber & Bulldlng lloterlolr |IERCHANI

Call

llb..our"

they do o good iob. A yecrr qgo Son Antonio erecled our sloroge shed. They did o mosterful iob ond helped solve our sroroge problem.t/

-TONY RENTEIRIA, Gen. Superintendent, As st. Sq les Mgr., Bough Forest P roducts, Los Angeles

TEI (}UR EIIOIIITERT HT|.P Y()U WIIH YOUR DETIOlI PROBTEMS

Pioneer of pole construction. Son Antonio experience ond know-how builds long-losting rigid pole buildings for every use. Give us o coll! Our stoff of engineers will be hoppy to help you design the building thot best suils your porticulor needs.

r' Al.buildings engineered and designed by licensed engrneers

y' Insurance rates considerably less-yet full coverage

J All poles cemented to a depth of six feet

y' Never needs painting-won't rub ofr on clothes

y' No odor

y' Safe against earthquake, wind and weather hazards

J Designs meet all building code requirements

NORTHERN DIVISION

Cqll Fronk Ruggieri

(9r6) 473-538r

Hwy.99 W. One mile south of Williqms, Cqliforniq

P.O. Box 837

SOUTHERN DIVISION

Coll Mike Esposito ot UNderhill 5-1245

13231 E. South Street Arlesio, Cqlifornic LA r,O489

IAIKING WITH San Antonio's Mike Esomito kisht) is Baugh Forest Product's Tony Renteiria. Mike points to Baugh's storage shed, built by San Antonio.

BUILT I{EARLY one year ago, Baugh's storage shed looks as new today as it did then.

THE MERCHANT'S PUAN @F TTHE Nfl@NTH

by HIAWATHA ESTES, A.|.B.D.

i.'These excellent house plons qre for sole os ore Mr. Esles populor ;; Pfon 8ooks. Mony retoilers olreody sell or provide his Plon Books

* o cuslomer t.iric" of proven pbpulority. Mr. Esles house plon

column qppeors in mony publicotions in the West. Use the coupon pn this poge for informotion without obligotion.

his attra:tive anC trim three-beCroom f'home is loaded with charm and hospitality.

ir a very livable home and is an excel-

example of how planning can ofier

formal and informal living in a home and

provide maximum privacy for each area.

Your guests and entry are protected

from the weather by a roofed front porch.

The entry is well lighted as each of two

gatty dool' h65 glass panes. A guest closet to the entrv while four other closets

op"tt to the hall.

r The ample size of the living room has

been increased visually as only partial walls separate this room from the entry and dining area.

The kitchen and dinine area have been

, combined into one large room. Only cabinets-including a long eating bar-sep., arate the two areas. The U-shaped kitchen allows one to prepare a meal without being r annoyed by passing traflic. A large patio .,'. is accessible through sliding glass doors . from the dining and family room. Among ,l many other uses, this portion of the patio

could double as an outdoor dining area for warm-weather meals and barbecue parties, since it is only a few stepsfrom the kitchen.

To obtain a maximum of privacy, the

family room is separated from tle remaind-

er of the house. The volume control on a radio or TV can be turned as loud as

Clip this money-moking coupon!

Nationwide Plan Book Go. Dept G.L.M., Box 404 Northridge, Calif.

*r -Please send me complete information about the special volume discounts to retail dealers, on complete workhg plans and a full selection of home plan books. I realize there is no obligation involved.

SPECIAT LI'YIITED OFFER

Complete working drowings for this plon con be purchosed ot o cost of $8.50 for the first set ond $5.00 for eoch odditionol set when ordered ot the some time. Plons will be qvoilobf e qt these prices until April I I , 1967. Pleose ollow two to three weeks for delivery.

anyone wants without fear of disturbing others in the house.

The stairs are well lighted as a window has been specified at the landing, halfway between the floors. All bedrooms, plus a large family b.-.,l'r. 1s c'r hc r floor. The bath features tub, shower, and a twinpullman lavatory.

Complete working drawings for this plan can be purchased at a cost of $8.50 for the first set and $5 for each additional set when ordered at the same time. This plan is available at these prices until April 11,

1967. Please allow two to three weeks for the delivery.

Send all orders for plans to: Hiawatha Estes, P.O. Box 404-CLM, Northridge, California 91324. California orders, please add 47o sales tax.

GALENDAR

DECEMBER

Tfeetern Forestry & Congervation Aseociation-December 7-9, annual forrestry conference, Sheraton Hotel, Portland, Oregon.

Inglewood Hoo-Ifoo-Ette Club 10-December 8, Christm'as party, open meeting, Lococo's Restaurant, Manhattan Beach' Calif. Dubs, Ltd.-December 9, annual directors tournament, Contra Costa Country Club.

Los Angeles IIoo-IIoo Club }-December 9, monthly tournament, golf and dinner, Los Coyotes Country Club.

San Francisco Hoo-IIoo Club 9-December I' annual Christmas party luncheon for needy children, Fairmont Hotel, Reg Ricci' chairman,

California Redwood Association-December 12, board of directors and Redwood Inspection Service, CRA office, San Francisco.

Los Angeles Hoo-Iloo-Dtte Club l-December 12, Christmas meeting, The Tavertr, South Gate, Calif.

San Frarpisco Hoo-Hoo-Ette Club #3-December 13, annual Christmas party, all invited, Montgomery House.

San Fernando Valley Hoo-Iloo-Ette Club 6-December 14, annual Christmas meeting, Wild Goose Restaurant.

Export Sympoeium for Wood Product*-December 16, sponsored by University of California and Humboldt State College, Eureka Inn, Bill Dost, chairman.

Oakland Hoo-Hoo Club 39, December 19, annual Christmas party, place to be announced.

Secramento Hoo-IIoo Club l09-December 21, Bingo Nite, Robinhood, 1314 Alhambra.

JANUARY

Inglewood IIoo-IIoo.Ette Club l0-January 12, monthly meeting, Sunny Lee's, Los Angeles, Calif.

Sacramento Hoo-Hoo Club 109-January 13, past president's night & concat, Elks Club Temple, cocktails compliments Lumber Dealers Materials Co, and Noah Adams Lumber Co.

Black Bart Hoo-Hoo Club l8l-January 18, dinner meeting, place to be anounced.

Humboldt Hoo-Hoo Club 63-January 18, railroad night, Ingomar Club, Eureka, Jim McArthur chairman.

Redwood Region Conservation Council-January 27, annual meeting, Eureka Inn, Eureka, Calif.

FEBRUARY

'Western Retail Lumbermens Associationl-ebruary 2-4, !967, Western Exposition, Seattle, Washington.

Imported Hardwood Products Association-February 8-10, annual convention, Erawan Garden Hotel, Palm Desert, Calif.

Mountain States Lumber Dealers Assn.-February 8-10, annual convention, The Terrace Ballroom, Salt Lake City, Utah. Sierra Cascade Logging Conference-February 16-18, equipment exhibits at California State Fairgrounds, Sacramento, Humboldt IIoo-Hoo Club 63-February 18, annual dinner dance, Baywood Golf & Country Club, Eureka, co-chairmen Fran Holmes and Jim McGiruris.

Hardwood Dimension Manufacturers Assn.-February 22-26, annual meeting, Ilotel Tropicana, Las Vegas, Nevada.

Sacramento IIoo-IIoo Club l09-February 25, annual dimer dance, Del Norie Swimming & Tennis Club, Sacramento, co-chairmen Harry Anthony and Ray Teakle.

"This is our 48th yeor in business ond 27ft yeor ot this locotion"

DEPENDABLE

"D" means DEpENDABLE here at Dant. DEpENDABLE source of. quality lumber, millwork, mouldings and cut stock. Manufacturers of Ponderosa Pine, Sugar Pine, I7hite Fir, Douglas Fir, Hemlock, Spruce and Cedar. DEIENDABLT service in dispatching orders without delay bv rail or truck

Season's greetings from Mike Coonan

Bill Johnson

Don Muller

Larry Hansen

Walt Hiort

John Polach

Hal Rolff

Lionel Stott

Ruby Spoor

Ethel Yizzard

Lori Rucker

Virginia Cook

U.S. lmporters Worn Joponese

In a statement to Minister of International Trade and Industry Takeo Miki, American importers of hardwood products cautioned that the direct selling of Japanese plywood by Japanese trading companies in the United States will further reduce the already declining share of Japanese plywood in the American market.

The Imported Hardwood Product Association advised Miki that Japanese strength in the American market lies in specialty products, such as printed and prefinished Lauan and fancy and native plywoods. The sale of such products requires more time, efiort and money than the standard plywood items.

No importer, the IHPA stressed, is going to spend that extra time, effort and money to promote Japanese products when he knows that as soon as he has developed a new customer for such products, the new customer will be sought out by a Japanese trading company and offered better prices or terms than the importer can give.

Public/Privqte Money Source?

Housing and Urban Development secretary Robert Weaver has stated that the nation's housing and mortgage needs in the next decade present a "staggering challenge." He indicated that HUD is searching for new home financing methods to meet future howing needs, and estimated 2I.4 million units (approximately twothirds one-to-four family units) would be needed over this period. He estimated the cost of meeting this need would be $300 billion.

It has been reported that HUD is investigating the possibilities of a new public-private housing development corporation patterned after the Communications Satellite Corp. The Comsat approach, with a new separate corporation capitalized with funds from both public and private interests, would place primary emphasis on moderate to low-income housing.

Weaver urged mortgage bankers to assist in finding ways to make more mortgage money available from such sources as life insurance companies, private pension funds, and individual savings since these groups generally have a more consistent flow of sar"ings than savings and loan associations and banks,

New Mexico De<rler Celebrqtes

Bosque Farms Lumber Co. of Belem, New Mexico awarded five door prizes to lucky registrants who helped celebrate Bosque's first anniversary in October. The celebration lasted the month.

First prize was awarded to Louis Redden of Albuquerque, who took home a cast iron portable barbecue,

Westcrn Lumber & Building Mqieriols ,IiERCHANI

C0iISIRUCTI0N lS Ul{llER WAY on a 53,000-square-foot building for Bay area's Western Door & Sash Company, H. Truxton Jones, president and general manager, disclosed. Located in Lesser Industrial Park near the Nimitz Freeway, the new structure, valued at more than $600,000 is being designed, engineered and built by Associated Construction and Engineering Co. of South San Francisco. It will contain 12,000 square feet of mill space, about 5,500 square feet of twostory office area, and 35,500 square feet of warehouse.

PIaned Fancy

Back from his latest buying tour any finished detail...fromany type beonthe roadagain...todeliverto around the world, your man from of soft or hard wood, domestic or for- your door. Penberthy is at home once again. At eign, Penberthy is at your command. For the plain truth about fancy finheadquarters, he is working in one of Because the wood is kiln dried right ishing, call us. the hisoeqi ancl hpsi eguipped plan- here in our Los Angeles yard, and being, door jambs, drawer sides...or, piece of lumber'

fancy moldings and furniture iegs. . And when the job

NFPA meeting backs urban rene\Mal

Urban rehabilitation projects, launched by private initiative and supported in the beginning hy private investment. won prompt and unanimous endorsement at the fall meeting of the National Forest Products Association in Las Vegas.

NFPA accepted a proposal by the American Plywood Association that the two groups jointly undertake a specific rehabilitation project to achieve government rehabilitation objective-s while demonstrating the practicality and economy of wood and plywood products.

The move came close on the heels of a

challenge issued by NFPA president Gene C. Brewer, who is president of U.S. Plywood Corp., urging business to assume more responsibility for solving social problems.

NFPA and APA will work at staff and management levels to develop specific proposals to be made to federal, state, and locals officials charged with improving housing in urban areas.

They also authorized money for studies on fire loads through the Building Research Advisory Board.

Reflecting widespread industry concern with the substantial drain on available tim-

ber lands for non-economic uses, they also authorized an immediate pilot studv to evaluate the efiect of gou"..rment ia.rd acquisition for non-economic purposes on the development of jobs and community stability.

In a related land-use and forestry management matter, they agreed to urge federal officials to direct their programs concerning hardwoods towards:

(I) Making available the full yield from government forest lands.

(2) Basic research to develop new and improved lumber products and the efiective dissemination of these findings.

(3) Research on improved hardwood forest management techniques and effective dissemination of these findings.

(4) Cooperative fire control under state direction.

(5) Improved national forest and secondary roads.

Also they urged that federal timber in an arca not be revalued upward because of higher yield through the introduction of by-product use until the majority of basic timber buyers in the area were in a technological position to compete equally. Upward revaluation based on by-product production by a limited number of producers works a hardship on those not geared to realize maximum return from logs purchased.

Lumber Stondo'rds Choice Neors

The ballot containing the latest proposals for a softwood lumber standard are now being processed by the U.S. Department of Commerce. The mailing was made November 18, with a return deadline of December 3.

An announcement is expected sometime before January 15, the date on which the Department of Commerce has said it will revoke the present standard. The ballot mailing went to a statistically selected sample o{ the industry.

Overseos Morket Studied

The big overseas market for wood products manufacturers will be the subject of a one-day conference at the Eureka Inn on December 16, Bill Dost o{ the University of California Forest Products Laboratory chairing the meeting.

The conference is co-sponsored by the Agricultural Extension Service of Cal and the Humboldt State College Center for Community Development in an efiort to point out that foreign trade in today's shrinking world is really no more complex than most everyday domestic transactions -and in many cases much safer.

Building Boom Seen by APA

Growing prosperity that will generate one of the greatest build' ing booms in history was foreseen at the American Plyw'ood Association's fall meeting by James R. Turnbull, executive vice president.

o'At the same time, I also think it is impossible to see how times can improve at all for the next few months. Our belts are going to be tight for some time," Turnbull told some 350 delegates at the Portland, Oregon meeting.

Contributing to the plywood industry's discomfort in this situation is added production capacity. By mid-1966 this addition had created a 20 percent increase in capacity while sales this year will increase only seven percent.

Despite these problems, he said, the association's programs could make 1967 a better year than 1966, even though those programs generally aim at producing 15 percenl more.ln results on an income that could be 15 percent less than was provided for in the 1966 budget.

Wholesqler Problems Noted

Candid observations on present problems and future prospects for lumber wholesalers were ofiered by members of the NationalAmerican W'holesale Lumber Association from the Pacific Northwest who gathered at Gleneden Beach, Oregon, for a two-day meeting early this fall.

While the traditional problems of credit and collections, training and supervision of personnel, and rising costs of operation received much attention, NAWLA members indicated a growing interest in better promotion, improved manufacturer-wholesaler communications, and increased efiorts to attract young people.

Members present said the three most serious problems facing wholesalers were: difficulty of collecting money" even from previously fast-paying customers, once the lumber is sold, and the rising cost of borrowing capital to carry these accounts on a longer basis is squeezing the profit margin of the wholesaler.

Industry Conference Report

A special publication of proceedings at the third annual Forest Industries Marketing Conference now is available {rom the University of Oregon's Forest Industries Management Center.

Twenty-eight speakers at the June meeting discussed forestry topics ranging from new technology in the industry to marketing research and development of new marketing trends, Dr. Stuart Rich, professor of marketing and director of the Center, said.

Copies of the book are available for $4. Write Dr. Stuart U. Rich, School of Business Administration, University of Oregon, Eugene,. Ore.

personal greetings and appreciation to a// our frimdt in the lumler industry fron

Bowmon Elected Club Chief

Black Bart Hoo-Hoo Club IBI has elected Joe Bowman of Art Bond Lumber Co. in Cloverdale, as its 1966-67 president. Bill Chase, Nevada Timber Products, has moved up to the first vicepresidency and Duke Douthit, Al Thrasher Lumber Co., has been named second vice-president. Joe Mayfield, Mendo Mill & Lumber, replaces Bowman as s€cretary-treasurer.

Directors for the Mendocino County, Calif. club include: Jim Maher, Redwood Coast Lumber Co.; Cordes Langley, Langley Transportation; Bob Jensen, Jensen's Truck Stop; Don Lengel, Columbia Research; Ralph Dales, E. A. Padula Lumber Co.; Charlie Williams, Willits Redwood Products; Jack Harwood, Branscomb Enterprises; Roy Sjolund, Royal Wood Products; and Art Bond, Art Bond Lumber Co.

Club l8l's most recent meetins was its annual dinner dance at the Redwood Valley Grange on December 3. and the first meeting of the New Year is scheduled for January 18.

New Mexico Club Meets

Central New Mexico Hoo-Hoo Club #69 met recently in Albuquerque to hear Mike Donn of the Albuquerque Chamber of Commerce and to discuss club plans.

Snark of the Universe Vaughn H. Justus spoke on the national convention and T. P. Gallagher was elected chairman of the 1968 convention.

Nino Trujillo is the new president. Carl Monroe vice president and Dennis Gonzalez is treasurer. Frank See serves as secretary.

Fqnnie Mqe Loosens Up

The federal governrnent has taken new action to help housing by liberalizing the ceiling on its mortgage purchases on existing housirg.

The Federal National Mortgage Association (Fannie Mae) announced the mortgage amount on such houses is being boosted from $17,500 to $2O000. This does not apply to new home construction which on October 4 was raised from $15,000 to $25,000.

FNMA president J. Stanley Baughman said it will "provide assistance for a larger segment of home owners who desire to sell their homes but were unable to obtain the necessary financing."

Truckers Are Optimistic

How's this for optimism: veteran lumber haulers Fritz Quirin and John Cameron, partners at C-Q Trucking Co., just took delivery of two new Peterbilt lightweight lumber rigs, this despite the fact that their hauling volume is ofi 60 percent. Looking forward to a big surge in the spring, says Fritz.

Total tab for the new trucks: $116.000.

NEW |IFFICERS in New Mexico's Hoo Hoo Club #69 are (from lef0 president Nino Trujillo and Snark of the Universe V, H. Justus. Club meets in Albuquerque.

HERE IS SATISFACTION in the thoueht that no matter what conditions prevail, there would be little gcnuine pleasure in business without the friends that business creates. And so, at the close o{ another year, we look backward and think of the many {riends who have made the tasks of the year lighter, the sun brighter, the desire to serve stronger, and the ties of friendship dearer. The joys of friendship are things that not even war can take away {rom us. What saith the poet? "Their cause I plead, lead it in heart and mind, a fellow feeling makes one wondrous kind." Friendships are assets that neither war nor depression can destroy.

What does the future h.l,l f; r.? N:. no, mv friend. There shall be no prophecying here. Suffice it for this time that we talk of the grand times of the past year, and let the future take care of itself for the moment. But advice? Ah! That's difierent. This column was always strong in that department. So, let us close these Christmas Vags by quoting what a wise man said to us once, long ago. It would be a fine working plan for any man for the year. and all the years to come. He said:

r882-1956

Get up right in the morning. Go to bed right at night. Start with jov in your heart, hope in the future, kindness in your purpose. If it is a dark day, never mind. You will help lighten it up. Ii it is a bright day, you will add to the brightness. Give a word of cheer, a kindly greeting, and a warm hand-shake to your frierrds. Forgive, and try to forget your enemies. If all of us would bear in mind that happincss is {rom within and not from without, there would be a well-spring of joy in every human heart, and the sun would shine forever."

THE HUMAN TOUCH

It's the human touch in the world that counts, The touch of your hand and mine, That means far more to the fainting hear, Than shelter or bread or wine. For shelter is gone when the night is o'er, And bread lasts only a day, But the touch of the hand And the sound of the voice, Live on in the soul alway.

Higb

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.

wflype gowith,,'

THE LlVll{0 WALL,rra great new idea to boost your sales!

Masonite has done it again. A brand new concept in wall paneling with unexcelled functionalism and flexibility. A paneled wall that quickly changes character. Concealed slots in the grooves of Royalcote Living Wall Panels accept specially designed

brackets, hooks and other wall accessories. No tools, adhesives or nails are necessary. The Living Wall comes in three Royalcote woodgrains. Honeytone Cherry, Teak and Sable Walnut- in 4' x 8'panels.

TOU GET THESE GR.EAT NEW S/LES-STIMULATING

PROMOT'ON.4T MATER.'ALS!

This is The Living Wall from Masonite with Royalcote Panels and Royalcote shelves. The scene you see here can be quickly changed to fit another decorating idea. ,AND

Royalcote shelves, in five popular sizes. Shelves and all accessories, including picture hooks, available from Masonite.

Spokone Reviews Yeor

Spokane, Washington's Hoo-Hoo Club recently took tally on the accomplishments oI its members from the start of year 1965 until October, 1966.

Some of these were a successful golf tournament, boy scouts work, a Christmas party for Hoo-Hoo, adoption of a Vietnam service man and other social and charitable work.

Fresno Worehouse Domoged

A fire that caused an estimated $f50.000 in damages to a building materials warehouse in Fresno, Calif. is under investigation, according to Edwin F. Lorenz, a manager at Building Material Distributors, Inc., whose warehouse burned.

Lorenz said their branch, which sells building materials to lumber companies, would continue to operate, delivering shipments from three other warehouses in northern California.

Ten pieces of heavy equipment from five fire houses responded, I-orenz disclosed. He said the loss was insured.

Treoted Wood Use Increoses

A record 256 million cubic feet of material, enough to build a small village, was treated with preservatives and fire retardants during 1965, the U.S. Forest Service and the Anrerican Wood-Preservers' Association revealed.

Chqllenle of Chonge

BUltlllNG iIATERIAIS wholesalers from Northern California and Nevada were introduced to Masonite Corporation's new products and prornotion programs at a "Challenge of Change" presentation recently in San Francisco. Left to right, front row: Robert Fewer, Gross Co., San Francisco; James Duart Tarter, Webster, Johnson Co., Fresno; Gus Lotti, Gross Co., San Francisco; A. M. Ferrell, Rice Supply Co., San Rafael; Clarence Dane, Strable Lumhr Co., 0akland; Beverly Lacek, commentator; Rolston Johnson, Butler-

Johnson Co., San Jose; Richard Clare, Lumber Dealen Materials Co., Redding; Don Glawson, Boise-Cascade Co., Reno, Nev.; Jack Barton, Blattner-Bahr Co., Sacra mento. Front row: Jack Quatman, J. E. Higgins Lumber Co., Santa Glara; T. M. Smolich, Lumber Dealers Ma. terials Co., Sacramento; Paul Williams, Blattner'Bahr Co., Sacramento; Cecil Rous, Pacific Cement & Aggre gate Co., San. Francisco. Botton picture shows large group of building materials wholesalers from south ern California and Arizona.

F*t*t*F*t#F*E*F*!t*5t*MMlt*Xt*F*r*'l*Mt*t*F*XAMF*F*F*F*r*'E*5[*Mt*F*51*F*FA}[*t*F*t#F#F*FfiF*E*Ffitt

Br(?F(If,{}S*fi(BFEuF{rt(gl{?*(?x}t(tfi(?lcIl(IgIxKKI*{t*{Ig}S(KKIl(tXK?S(KK}t(}t(r,,gyrr(f4(t srjgI*(f,g?s{?*(1}cIfil?r{?s{xs

Hqrdwood Associqtion Meeting

Lawrence D. Kellogg, well-known hardwood lumberman of Alexandria, Va., was chosen 35th president of the National Hardwood Lumber Association at the association's closine convention session in Toronto, Canada recently.

Kellogg succeeds Don F. White of Oakland, Calif ., who became a permanent member of the executive committee.

Mclean and Sullivan stepped down as board directors.

The convention lasted three days in September and got under way with a parade, bagpipers and forest rangers who served as flag bearers. Major addresses were delivered by prominent members of the hardwood industry in the United States and Canada.

The 1967 meeting of NHLA will be held in Chicago next October.

Philippine Mohogony Assn. Meets

The 33rd annual meeting of the Philippine Mahogany Association, Inc. was held in conjunction with the National Hardwood Lumber Association meetins in Toronto, Canada.

Western lumber & Building Mqteriols MERCHANI

tional Hardwood Co. was elected president and Douglas M. Dayton of J. H. Monteath Co. was selected as vice-president. George D. Scrim was appointed to continue as executive secretary-treasurer, a post he has held {or fifteen years.

Among other westerners attending were James W. Iliggins of J. E. Higgins Lumber Co,, San Francisco; Bruce W. Mclean of General Hardwood Company, Tacoma, S'ashington and James W'. Sullivan of Sullivan Hardwood, San Diego, Calif. Higgins was elected to the board, while

The meeting, marking the 38th year of the association. was attended by a record number of importers of Philippine Mahogany products, with representatives coming from throughout the United States and Canada. Highlights of the meeting were addresses by Nicolas Capistrano, Jr., president of the Philippine Lumber Producers' Association, Manila, and by Pedro Nisperos who also represented the PLPA. Both speakers stressed the efforts being made in the Philippines to conserve the lorests which form a vasi portion of the natural resources of the Republic.

James S. Mackay of American-Interna-

The executive secretary, George D. Scrim, presented a comprehensive report on the activities of the association during the past year. In his report he laid particular stress on the promotional efrorts of the group. Major consideration was given to plans for production of a new promotional motion picture to replace the extremely successftrl film "The Story of Philippine Mahogany." He also reported on activities in connection with legislation, grading rules, rail and ocean freight rates, import duties, statistical matters, and other areas o{ concern to the membershio.

Your Aunt Hattids hatpin method

. . is not the way to pick materials, or brands, for your building jobs. Consult an expert, who knows the track record of every entry, and who has freed'orn of choice in recommending the best. Ve're lnd,ependent; because that's how we can serve you best.

Superior, time-saving service on Formica , and. tbe best in softu.,ood. and, ba.rd.utood. Plyutood.s, Monkeypod. Plyutood.s, and Masonite Brand. Ha.rd.board..

D0t{ WHlTt, outgoing president of NHLA and head of White Bros. In Oakland, Calif. presents A. H. Hurley with a plaque to honor him for twenty years service as a national inspector in 0ntario.

lames S. Mackay George D. Scrim

DECEMBER, I966

Bassett Lumber ComPanY in Douglas, Arizona, has named Frank Rosales, Jr., manager of the yard succeeding Cline Schweikart who has accepted a position as president of Reltrok Insulation Corporation, Tacoma, Washington.

Eddie Lloyd, inside salesman at Brush Industrial Lumber in Montebello, took his 16-year-old daughter Tracie on a monthlong jaunt to the British Isles, where they picked up a new beatle (car, that is) and drove to Wales to visit relatives.

Ted Post has joined the inside sales staff of Cooper Lumber's big new Los Angeles yard. Ted was formerly with Hans Wall's General Lumber in L.A. and Fisher Lumber in Santa Monica.

Ted and Mrs. Israel returned to San Francisco just before Thanksgiving after a 4 week tour of the Orient which included attendance at the intemational convention of the Junior Chamber of Commerce in Japan. Ted and his dad, Ed, oPerate Edwards Lumber & Manufacturing Co. in San Francisco.

Dave Ohman, adveltising and promotion director for Tarter, Webster & Johnson, Inc., flew to Ireland via Irish Airlines last month for a two week vacation in the Emerald Isle.

Norm Wendell, fol the past six years q.ith Jamb Dandy Lumber Co., Whittier' Calif., has moved to Hallinan-Mackin Lumber's Los Angeles yard, where he joins Alex Chubak and bossman Jim Fair.

Bill Hirning, former tlavelling auditor for Copeland Lumber Co., recently took over as manager of Copeland's Exeter (Calif.) yard which has been rebuilt after suffering lire damage earlier this Year.

P. D. Japp, vice president of Philip Caley Mfg. has announced appointment of Philip D. Sgea, Jr. as architectural representative for their westeln division. Sgea will work from their Santa Fe Springs, Calif., plant.

Rene Lester, resident lumbergal at Fir & Pine Lumber, is on a two-week sPree in old Mexico. She and her husband plan some sightseeing around Acapulco and Mexico City.

Wedding bells for Marquart-Wolfe Lumber's Susan Pruyn, who flew back to her hometowa of Cedar Falls, Iowa, for the nuptials. The groom is shipwright Lon Woodrum of Marina del Rey. Calif'

Bill llacBeath, an expatriot frorn the Bay Area and now managing MacBeath Hardwood's Salt Lake City warehouse, flew into town to visit some of his old Bay Area haunts and map '67 strategy with his dad. K. E ."Mac" MacBeath last month'

Mullin Lumber's Wayne Mullin and missus are vacationing in Hawaii.

Bob Johnson, stote manager at McCoY Lumber in Hemet, Calif., is obviously doing a heads-up job of hardware merchandising. His yarcl was one of Great Western Hardware's top 20 monthlY dealers'

Morrie Tisdall is back at his Cal-Sac Lumber Sales desk in Sacramento, but still operating at about half speed after a recent stomach operation.

Tim Kellar has signed on as an outside salesman with Jack Peterson and the crew at the Clearwater Lumber retail operation in Paramount, Calif. Tim was formerly with Morgan-Davidson Lumber in Los Alamitos and prior to that with Owens-Parks.

Bob McBrieq executive vice-president of the Lumber Merchants Association, extended the welcome hand to Francis Christiansen as The Modesto Lumber Co. brought its four yards into LMA. The Modesto Lumber Co. headquarters at Modesto with branches at Ceres, Turlock and Salida.

Bob Shannon is moving from Union Lumber Company's southern Calif. office in Santa Ana to the San Francisco office.

Frank Billings, head of newly forrned Billings Pacific Incorporated in San Francisco, visited friends and suppliers in Oregon during late November.

(Continueil on Page 62)

DOMESTIC and IMPOFITED HARDWOODS SO FTWO O DS

Disiribulors' Associofion Exponding

NBMDA recently approved enlarging its membership through the expansio., of it. associate member category.

Leonard H. Crofool of Wesrern States Plywood Corp. and current president of the National Building Material Distributors Association, said that at the time of merger of the National Plywood Dis. tributors Association with NBMDA in L964 a number of manufacturers who had been associate members of NPDA, became members of NBMDA, and that this had proven most successful.

He also commented that associate members receive all of the benefits and services of members other than votins and holding office.

New Stud Groding

I(iestern lumlrer mills have started marketing studs especially graded for that use under a new grading rules supplement by Western Wood Products Association.

Studs will bc shipped in three grades under the new rules, which are ofiered as an alternate to light framine grades a,..1 rules, explained James R. Pynes. WWpA,s chief quality supervisor.

Two upper grad.s for -.tuds usetl in permanent construction were decided on because WWPA mills believe that a sinslt_. grade of studs cor.ers too wide a qualitv

range, and that the user should be ofiered a greater choice to meet his particular need.

Pynes explained.

The three grades authorized under WWPA's new studs supplement are: #1, equivalent to standard & better in the light framing rules; ft2, to include most of the present utility grade, and acceptable for any load-bearing partition, and #3, approximately the present economy grade. which is suitable for temporary con'struction and other uses where FHA or buildine code jurisdictions do not apply.

VWPA stud rules .orr", rirl, from 2x2 to 4x4 inches and up to ten feet in lensth.

Western Lumber t Building Moferiolr ,VIERCHANT

ldoho Retoiler Reo,pens

A brand new building housing the Koch Lumber Company of Hammett, Idaho, (population 75) opened recently and held grand opening ceremonies that marked more than 58 years of Koch family business in the soufhern Jdaho area.

Karl Koch, the present owner, supplied door prizes, gifts and refreshments for the opening.

Henry F. Koch, Karl's father, founded the_ company early in 1908. He originally sold lumber at Medbury and Hammeti. Tdaho. Koch sold rhe buildins marerials used for the town's school as well as those in other buildings in town.

The Ostrander Lumber Company opened a yard in Hammett in the first decade of this century and later sold its inventory to Koch Lumber in 1910. Henr.y Koch was a partner in the stor.e when he first entered the business. Karl Koch purchased his father's intt'rest in .|950.

Koch Lumber's new building is of cinder block material with brick, is elcctricallv heated and cool-d. l[ measures BB bv ab It,r:t, 24 bv 40 of which are. usetl for the town's post officc.

A new feature of Koch's store is a twoway radio system which enables quick commrrrrication with t.mployees connecled with Koch's overall operation.

Humboldt Club Elects Hecqthorn

Sam Witzel of R. H. Emmerson & Son and .Jack lvey of Pacific Fir Sales recently steered Humboldt Hoo-Hoo Club 63 through a highly successful Annual Stag and Golf day in Eureka with nearly 200 lumbermen in attendance. The big event marked the kick-off of another club year with Arcata Redwood's Lloyd Hecathorn replacing Bud Peterson as prexy of the hard driving Humboldt County club.

Jack Razzetto of Georgia-Pacific Corp., Samoa, has been elevated to the vice-presidency of Club 63, and Del Slone, Arcata Redwood C'ompany, is the new secretary-treasurer.

Directors of Club 63 for the coming year are: John Bacchetti, Twin Parks Lumber Co..; Hank Dreckman, Dant & Russell; Fran Holmes, Fred C. Holmes Lumber Co.; Jim MacInness, Cal-Pacific Redwood; Ken Noble, Georgia-Pacific Corp.; Stan Preble, Tidewater Mills, Inc.; and Charlie Shamis, Arcata Redwood Co.

Humboldt Hoo-Hoo Club 63 will start the new year with a 'oRailroad Nite" on January 18, at the Ingomar CIub in Eureka, Jim MacArthur chairman of the event.

Another Steqmship Line Closes

Weyerhaeuser Line, one of only three remaining intercoastal steamship lines, is getting out of the business and will use chartered vessels to ship lumber east.

The line had carried lumber products to Atlantic ports. December 5 they will make their last sailing, from Baltimore.

Before World War II, there were I30 to l4O ships in the intercoastal trade. Major factors in the decline were industry moving West; tough rail competition; and importing of foreign steel to the Pacific Coast.

.We:lcrn Lumber & Building Msleriolr IICRCHANT

i: One-hour fire rated, non-load bearing -' walls can now be built with fire-retardani p.,.wood studs at a savings of 40 percent fti'under previously approved wod systems,

l, lVoll Construction Culs Costs i" and competitive with steel stud construction. r; ) This was determined durins fire resis-

withstood a standard hose stream test (30 psi), performed after one-half hour of fire expocure. The tests, conducted for the American Wood Preservers Institute, Washington, D.C., were in accordance with ASTM Specification E lI9, Fire Tests of Building Construction and Materials.

square foot of about $.095 versus $.158 for systems using conventional 2 x 4 studs on l6-in centers.

,wood, set on 24-in centers, rather than on

2-in x 4-in studs on l6-in centers.

The test wall met all performance re-

;;-i iyuirements of a standard fire test for a [:r,period in excess of one hour. and also

These findings, according to Koppers Company, Inc., a major processor of fireretardant wood, make it possible for architects, contractors and builders of hish-rise and commercial buildings to usJ this treated studding in fire-resistive construction, for strong, sturdy non-bearing walls at a price competitive with those utilizing light steel studs; and at a lumber cost per

:Iffe'rrffi COMPANY

In addition to basic lumber co6ts, Koppers said, the reduction in the number of studs needed would reduce construction time proportionately. At Palo Alton Calif., the company reported, two eight-story apartment buildings were erected recently witb Kopper's Non-Com studs throughout, with an estimated co6t in place some l0 to 15 percent less than that of steel studs, previously used in similar structures. This savings was realized on wall systems with studs l6-in on centers; and would be increased substantially with fire-retardant wood studs on 24-in centers.

Faber Tan of the Tan Construction Company, Palo AIto builder of the apartments, cited other advantages such as better sounddeadening qualities when used with gypsum board, greater ease in hanging o'built-ins," and protection of telephone and electrical wiring, which is sometimes darnaged when pulled through holes cut in steel ituds.

Retoiler Burned Out

Fire destroyed sheds, office buildings, hardware storehouses and other structures at the R & F Lumber Co. in south Los Angeles last month according to James A. 'oArt" Fowler, owner of the yard.

o'It was one hell of a big fire," Fowler said. He explained that the fire marshal is still investigating and that damage estimates have not been made.

to our customers, suppliers and friends. May 1967 be prosperous and the holiday be happy for you, your associates and family.

ool would hate to say how much this cost us, but if you gave rn€ $50,000 cash in hand, I would have to say no." The small retail yard was founded after the Second World W'ar by Fowler.

'oAs of this time, I'm undecided about re-opening, but we're going to try to do it, if we can. You can't keep a good lumberman down," Fowler said with a smile.

ll0UD TUMBER Company president and head of the Lumber and Mill Employers Association, Dave Doud, accepts check for LMEA thirty percent dividend from Al Tyler, (right) 0akland, Calif.'representative of the State Compensation Insurance Fund. Doud Lumber is in San Josq Calif.

Western Retail Lumbermen's Association

NEWS

By R0SS KINCAID executive vice president

rnHE COI(CLUSIONS and recommenda' I tion. developed from the nine round tables at the second annual Vestern All' Industry Marketing Conference could be far-reaching and fruitful for northwest industry marketing segments.

Nearly one hundred participated, with each of the groups having a cross-section of production and distribution from manufacturer to consumer.

Among conclusions reached at the meeting, held at Gearhart, Oregon, was that suppliers should be encouraged to show in their catalog a list price equal to twice the dealer's cost, plus an apropriately placed blank spot for the dealer's self-determined resale price.

It was suggested that a move towards uniformity of invoice payment terms would be helpful and that suppliers should cut ofi their statements at the end of the 25th

day of the month. Recommended terms would be the tenth of the month after purchase with discounts if allowed or net thirty days.

Manufacturers as well as dealers were offered a number of steps to cope with the problem of product failures. WRLA's assistance in supplying complaint forms and signs and counter cards was also urged.

Sales training, local promoli6n-ns1chandising were called the two most important areas where other industry segments could help the dealer.

In local advertising media for the dealers it was felt that newspapers, direct mail and television were the three best. Many manufacturers are now seriously considering more local, and less national advertising. The group formally recommended an all-industry advisory committee made up of all industry levels, to be formed with sub-committees oriented to specific commodities or products so that more effective marketing would be ensured. This necessity for more regional advertising is in line with the best current thinkine in the advertisine business.

Supplieis should be urged, one group said, to furnish written sales policies to dealers, though they recognized that manufacturers would find such action difficult.

There was recognition that all aspects of the industry should take part in a northwest open-house type promotion, possibly to be helped in conjunction with National Forest Products Week.

Optimism was heard from the group discussing the tight money situation who said that optimism would do more for business than pessimism. Better merchandising all around also was suggested.

The small dealer's adrzntage over the giant merchandiser in having knowledgeable personnel was noted as was the neccesity for dealers to sell this advantd$e as well as sell service to their customers.

ROUNDIABTE discussion group sifts and sorts seeking answers to industry stumbling blocks.

We3le.n lumber & Building lloleriols ,YIERCHANI

Three P.B.l. crews of 8-10 men eoch. Foremon with 8 yeors' experience. Eqch crew equipped with qll .|966 trucks ond equipment volued ot $50,0O0 for best service ond efficiency.

Arizono Retqil lumber & Building Supply Associotion

THE AR'ZONA SCENE

By FRANK DAVIS SecretaryManager

,' A REA MEETINGS MARK the activity ; 'Cl' 1o. November and December with the ;,lArizona Retail Lumber and Building Sup;*tandards in Flagstafi, November 16, Tucf,r,*ott, November 2I and Phoenix, December .i: l.

Georgia-Pacific Corporation sponsored the meetings in cooperation with American Plywood Association. Our association cooperated by furnishing mailing lists, which included all Arizona architects and lumber dealers. More than 4O0 invitations were ilCibd for the three area meetings.

Oth"r area meetings planned for the two hronths were the Tucson area dealerns lunch' eon meeting, November 21. Also the sec' ond quarter board of directors meeting was held at Sedona, site of the 1967 convention.

A very important luncheon meeting will be held at Del Webb's Townehouse. Featured speaker will be Congressman John Rhodes, representing the First Congressional District in Arizona. This meeting is being held to tie in with NLBMDA's new national legislative action committee in acquainting our association with our representative in Washington.

Other activity in the association was the appointment, by President Charles Mann, of a northern Arizona convention committee to plan the 1967 association's annual convention, which will be held at Sedona on May I1-I3, 1967. The committee appointed Bob Horr, chairman, Flagstaff Lumber Co., Flagstaff; Dick Smith, Yavapai Lumber Co., Prescott; Gary Fischer, Foxworth-Galbraith Lumber Co., Prescott; Mike Medigovich, Cottonwood Lumber Co., Cottonwood; Don McDonald, Verde Valley Lumber Co., Cottonwood and Dick Pickett. Babbitt Brothers Lumber Co., Flagstaff. More on the convention will appear in a later issue.

Yard visitations were made by yours truly

Wcrtrrn Lumber & Bulldlng llotrriolr "516;AM

in November to Flagstafi and Tucson area dealers. President Charles Mann and myself will make yard visits to all Phoenix area dealers during December.

Lumbergol Bogs Big Ones

Bringing back an 850-pound moose from Canada in a six-passenger airplane after you've stalked, hunted and brought it down with a Remington 30 06, is just routine to a Portland, Oregon lady executive.

Mrs. Lloyd W'eiser, when she's not busy as president of Duo-Fast Oregon Co., bap the big ones for a hobby. Sharing her hus" band's fascination for flying and hunting in the hinterlands, Mrs. Weiser said she and her husband spotted the huge animal a short distance from Prince George dur' ing a flying vacation trip.

"Six other moose were sighted as we flew over them," she said. Lloyd didn't shoot. Even our Piper Cherokee airplane wouldn't carry two moose out."

After Mrs. Weiser bagged the specimen, they removed four seats from the plane and slung in the quartered animal. Then they flew off to Portland, about five hours away.

The Weisers will do a little bird hunting near Lakeview, Oregon, soon, and are now concentrating on a few home meals featurinE moose meat.

LPS lubricates even the most delicate mechanisms at temPeratures trom-100' to 600'F. Will not oxidize nor gum. Contains no silicones.

LPS is the finest Denetrant for freeing rust frozen parts, nuts and bolts, Most effective lubricant for close tolerance fittings.

LPS is an organic liquid comoound that forms a film that disDlaces

by BOB McBRIEN cxccuiive vice prcsident of lhe lumber Merchonts Arcociqtion of Northern Cqlifornio

FROM THE NUMBER of times I have been asked about that f' Iast paragraph in this column last month, I know The Merchant has quite a readership. And now I can tell all of you the good news that we indicated was coming.

The Lumber Merchants Association of Northern California is now issuing checks to participants in its State Fund insurance program. These checks represent our re' fund for 1965 and they total the amazing amount of 862,727.23.

The credit for this refund goes to our insurance committee headed by Gene Bell, our safety committee headed by Armin Speckert and Charles Fowler, and to each

and every mem'ber who helped to keep accidents down and en' couraged safety at every opportltt,t. *

This refund represents 32 percent of the total premium paid to State Fund by our members and all of our participating mem' bers are sharing in the refund based upon their premium. In most cases, these dealers will receive a check far in excess o{ their annual membership dues in LMA. It's just another example of how membership in LMA Oyt "y doesn't cost!

While on the su'bject of insurance, LMA has just started the ball rolling on another program which promises to reduce mem' ber's costs and improve their coverage. It's a complete o'Business Insurance Package" designed to provide top individual yard coverage at low-cost group rates.

Everyone in our industry now has some sort of business insurance to cover such possible losses as fire and theft, business interruption, vehicle damage claims, etc. Most of this coverage involves a number of different brokers or agents and in many cases, it is feared that some dealers don't have the proper coverage or are paying too much for*the coverage they have.

I've been shown that some dealers will not save any money from what they are now paying, but rather they will get increased coverage that is more realistic. I've also been shown that wellinsured dealers can save as much as 25/o of what they are now paying. In each instance, the individual yard must be studied and appraised to determine the situation. *

Naturally, there is no charge for this insurance investigation... nor is there any obligation on the part of the individual dealer to accept the program. But many will find it makes great sens€ to do so.

LMA and its officers have studied all the insurance programs we are ofiering very carefully. We believe they are another service to our members which can more than offset their total membership dues each year. But insuranoe is only one seryice we have to ofier. There are many others and we would welcome the opportunity to tell non-members about them at any time.

moisture and protects all metals from rust and corrosion.

fl, *2, !l all confo.m ro Mil sG

Alto, ovoiloblc in l, 5, 55 9ol. drumr ond on b oppli.d by iproying, dipping, bru3h or rwob.

forest products industry which began whilel

Jack Ford named as new TW&J Chief

Jack L. Ford has been elected a vice president of American Forest Products Corporation and general sales manager of Tarter, Webster & Johnson, AFPC's division for marketing lumber and wood products. Positions are effective January l, according to President Charles T. Gray.

Jack Ford replaces Harold J. Ford who retires after 23 years active leadership at Tarter, Webster & Johnson. Jack Ford moves from assistant sales manager, a post he has filled since 1956. No replacement has yet been named.

According to Ford, the marketing practices of Tartero Webster & Johnson which had been developed under the guidance of the elder Ford will be continued, as will the key leadership which helped develop the policies.

While retiring from day-to-day activities, Harold Ford will remain a member of the board of AFPC as well as devote time to consulting and to special assignments both for TW & J and its parent company. He expects to move to Stockton where he will office at TW&J's headquarters for national sales of millwork and plywood products.

Jack Ford's lumber career has led him

Apple Volley Lumber Opens

The o'home show" has come to Apple Valley, California.

At least that's what the sigrr says at Glen and Katy McConnell's Apple Valley Lumber Company, Iocated in the village of that desert community. McConnell's new showroom, a good design in wood and glass, opened recently.

Apple Valley homeowners and residents of Victor Valley now have a large, wellstocked supply for their needs under one roof, say the McConnells. Everything from screen doors to paints is available.

Towle Brolhers Cloces

An early California lumber company will dissolve its Auburn operation alter more than 109 years in busineq according to stockholders at Towle Brothers Company.

Katherine A. Towle, a Berkeley resident and president of the company, and secretary Towl Bundschu of Sonoma County announced the decision to close down.

Towle Brothers was a forerunner of the Auburn Lumber Company, in Auburn, which remains in operation.

frorn working at sawmills during college (University of California) days, to retailing ' in Merced, to wholesale experience beginning when he joined TW&J in Stockton in 1950 and then as assistant sales manaser in San Francisco.

The 44-year-old younger Ford and wife Vera have two children, a l9-year-old son Gregory and a daughter, Vicky, 16. The family lives in Orinda.

The retiring Ford joined AFPC's wood products marketing division as sales manager in I94A, continuing a career in the

Joining Tarter, Webster & Johnson at a ff time when the organization had only a haE:.S dozen employees,-Harold Ford led TW&J to ff today's poriiior, of national stature in the'i:r* wood marketing field which it now enjoys,';i;$ AFPC's lumber division's sales now exceed *; $60 million annually, more than half of .jf the net sales anticipated for the parerrt' -f corporation during the current year.- t,

Jack Ford

rhe

273-4441

TWX 578-1272

P.O. Box 320

"Jerry" Dodge Elmer Lewis

58s-8550

TWX-722-6405

825 WEST WASHINGTON BLVD. tr/toNrEBEtto 90640

Bob Turner

"Frosty" Fosler Chub Durnell

Industriol/long-Bell Soles Efiort

lndustrial Lumber Company of Portland, Oregon and the Long-Bell division of International Paper Co. have joined forces in a unique move to streamline western marketing efiorts for Long-Bell's line of pine doors.

Industrial Lumber, a national whole. saling firm, will handle pine door sales for Long-Bell in Montana, Wyoming, Utah, Arizona, Nevada, Idaho, Colorado, Wash. ington, Oregon and California, on an exclusive basis. All jobber-distributor quotes, orders and shipments into these states will be processed by Industrial Lumber and coordinated with the Long.Bell plant.

The official announcement to the trade was made by Donald W. Fowler, Indus' trial Lumber Company's General Sales Manager, who stated that oowhile this is an unprecedented step for a national door producer the size of Long-Bell, it makes good sense from a marketing standpoint."

Business is Good ot G-P

Georgia-Pacific corporation in the first nine months oL 1966 again set new records in sales, earnings and cash flow on its way to another all-time peak year, O. R. Cheat. ham, chairman, and R.B. Pamplin. presi' dent, report.

G-P's Kelly to los Angeles

Douglas P. Kelly has been promoted to manager of the Georgia-Pacific Corp. distribution center in [,os Angeles, the company announced.

The facility in Pico Rivera supplies plywood, gypsum and other building products throughout the Los Angeles area.

Kelly formerly headed the G-P distribution center in Dallas. Tex. and most recently headed a similar Detroit, Mich.,, operation. No stranger to the West Coast, he is a 20-year man in the forest products industry and worked with several Pacific Northwest companies before joining G-P in 1962.

Ncw Lfit@tretutr@

lil,:,Describes Moson's Rule

A catalog sheet just issued provides information on a new, dual-purpose, brick mason's :,1" :nodular spacing tool set con!,,'; sisting of an 8-foot rule in two r, 4-foot telescoping frames, a de-

strength and body of tough, reinforced wate4rroof paper, the multiply sheet resists rupture or puncture. The product is unrolled directly onto the tamped and leveled base fill, and joints need not be sealed if lapped at least six inches.

WRITE: Sisalkraft, 75 Starkey Ave., Attleboro, Mass. 02303.

Croftrroll Lilerqlure

Two new paneling species and one new color to its Craftwall Iine of hardwood paneling has been introduced by a Washington company.

Shock Cond Cotolog

A descriptive catalog describes a new strong-grip shock cord and hardware for various tiedown and banding jobs, the William B. Bliss Jr. Company of New York disclosed.

WRITE: William B. Bliss Jr. & Co., 425 Park Avenue, New York City, N.Y. 10016.

Sofety Producr Lir

A new a,nd completely current 26-pa,ge "Buyers Guide" fire extinguisher catalog has just been published by The Fyr-Fyter Company.

TilRITE: The Fyr-Fyter Co., Customer Services Dept., 221 Crane Street, Dayton, Ohio 4540t.

Colors Folder Avoiloble

Written by Walter A. Heiby, the book includes useful ma.:rims designed for persons in all

tachable 4-foot extension, and a handy vinyl plastic carrying case.

The spacing tool, which can be raised to a 12-foot height, is said to require only 50 inches storage space.

One side of the tool contains a rule with six scale,.s in a 16inch nodule while the other side has an all-purpose measuring rule.

\ilRITE: Tele-scale, Inc., L770 Dale Road, Buffalo, N.Y. 14225.

Pollerns Cotolog

The WP series moulding patterns, a new catalog establishing the standard for the softwood moulding industry, is now being distributed throughout the nation.

The new catalog marks the first time that three associations have combined efrorts on a single pattern standard.

WRITE: Western Wood Moulding Producers, Box 25278, Portland, Oregon 97225.

Two-Color Folder

An illustrated, two-color folder provides description and specifications for "Moistop," an improved vapor barrier for stopping moisture migration through concrete floors and crawl spaces.

Combining the inert properties of polyethylene film with the

Craftwall paneling is a full 7/L6-inch thick75 percent thicker than top quality V+-inch paneling-so it can be applied directly to studs or furring strips without backing, to reduce in-place costs. The extra thickness of the panels also adds insulation value and sound-deadening qualities.

WRITE: Weyerha,eus.er, Wood Products Group, Tacorna, Wash.

Nine New Cotologs

Nine separate catalogs have published for architects and builders who need information on different basic construction uses.

The catalog titles are: Product Use Manual (rules for spe- cifying); Structural Framing, Sheathing and Decking; Machine Rated Lumber; Laminated and Solid Posts and Beams; Exterior Decks, Railings, Fences and Garden Structures; Exterior Siding; Interior Paneling.

WRITE: WWPA, Yeon Bldg., Portland, Qre,97204.

How to mix end match colols with woodgrained paneling is shown in easy-to-follow style in a new 12-page, full color folder. The philosophy of improving the appearance of a room by using woodgrains and decorator colors is detailed in the literature.

WRITE: Masonite, Box B, Chicago, Ill. 60690.

Pqnels Folder

"Frame your paneled rooms in beauty," suggests a four-page full-color folder describing prefinished Royalcote moldings.

Eleven panel shapes are available to accommodate any installation. Seven are vinyl-clad wood moldings and four are metal. The color-matched accessories blend perfectly with the panels. They won't fade or yellow.

TTYRITD: Masonite, Box B, Chicago, Ill 60690.

Woods of the World

A new brochure, "Woods of the World," is now available. Its six pages provide an introduction to Penberthy, its facilities and capabilities, as well as a complete Iist of the more exotic species in their Woods-ofthe-World series.

WRITE: Penberthy Lumber Co., 5800 So. Boyle Ave., Los Angeles, Calif. 90058.

M'oxims Book Avoiloble

Maxims on the fine art of living is the subject of the book "Live Your Life," an inspirational, 171-page examination of methods by which a fuller Afe may be enjoyed by people everywhere,

Sampler walks of life.

WRITE: Precision Equipment Company, 4401 Ravenswood Ave., Chicago, Ill. 60640.

Red Book Releosed

The latest Lumbermen's Red Book, a comprehensive credit and marketing guide in the lumber and woodworking industries, is off the press.

Published semi-annually, it is kept up to date by supplements issued every Tuesday and Friday.

\YRITE: Lumbermen's Credit Association, Inc., 608 So. I)earborn St., Chicago, Ill. 60605.

Cupolo Cololog

A new cupola catalog has been published. It is a compact, convenient brochure by a CleveIand company.

r 'wlrd.

Weathervane Lit

Accurate scale drawings of each type cupola are included to help in detailing construction.

The literature gives helpful tips on installation as well as suggestions on where to locate a cupola on a roof.

WRITE: Stephenson & Son, 15752 Industrial Parkway, Cleveland, Ohio, 44135.

Wstcrn Lumb.r & Building Alcleriob IIEICHANT

Catalog Sheet

New Panel Folder

DECEilBER, 1966

Crowford Millwork Nomes Rep

Hallinan-Mackin Lumber Co. has been narned southern California distributor for F. M. Crawford Lumber's millwork pro. ducts from the firm's Calpella, Calif. mill, according to Jim Fair, manager of HallinanMackin's los Angeles operation.

Sond & Grovel Plonts Sold

An agreement for the sale of two of Glacier Sand & Gravel Company's three plants in the Portland, Orelon area to Willamette-Western Corp. of Portland, has been announced.

Involved are an aggregates and readymix concrete plant in the Albina district of Portland and a ready-mix concrete plant at nearby Vancouver, Washington, both operated by the Pacific Building Materials Division of Glacier.

Boy Areo Hosts WBMDA Meet

Members of the board of directors of the Western Building Materials Dealers Association met recently in San Francisco.

Among those attending were Wayne Gardner, executive vice-president, Lumber Association of Southern California; Bob Reed of Barr Lumber Company, president,

WHOTESALE_JOBBING

WBMDA; Ralph Hill, secnetary-manager of ''{ BMD Credit Association; Ralph Hilton, l1 California Building Materials Association, ' and Cliff Lane of A&A Materials.

Wood Promolion Brochures

Twenty-five hundred architects and contractors throughout northern California are receiving three colorful brochures de'L picting various uses of wood and wood products,

Additional copies fo these brochures may be obtained from the Mill Cabinet: Promotion Fund, 1610 Harrison St., OakIand. California.

Twen$'FlveYears Ago

As Reported in the Decembe r Ig4L,Issue of The Merchant, Est. 1922

Ray Hill, Lawrence-Phillips Lumber Co., and B. L. Adams, Weyerhaeuser Sales Co., Los Angeles, have returned from a trip to Mexico where they enjoyed sorne fine fishing.

LeRoy Stanton and Joe Tardy of E. J. Stanton & Son, Los Angeles, returned to Los Angeles recently from a business trip to Arizona.

C. C. (Sti) Stibich of Tarter Webster & Johnson, Inc., San Francisco, returned from a five weeks' eastern trip, calling on his firm's connections.

Al Nolan" Western sales manager of The Pacific Lumber Co.. returned to his office following recovery from an automobile accident in which he received a broken collar bone.

C. W. Buckner, sales engineer, Harbor Plywood Corporation, Hoquiam, \Mash., left San Francisco for Hoquiam after visiting San Francisco and Los Angeles on business.

Frost Snyder, president of the Clear Fir Lumber Co., Tacoma, announced that the compaly's plant and inventories had been sold to a new corporation, the Clear Fir Products Co., headed by H. E. Tenzler, J. H. Gonyea and associates.

\tr. J. (Jack) Ivey, Los Angeles, field representative for the Red Cedar Shingle Bureau will spend the month of December in Seattle, Wash, and will attend the annual meeting of tJre Bureau.

Jerome Eigman, a^nd his son, Ilerb, Reliable Lumber Co., Rosemead, have returned from a ten-day hunting tri$.

Ralph Hopey is in charge of E. J. Stanton & Son's new handling yard at Wilmington for Philippine Mahogany.

W. G. (Bill) Laubender has joined the sales staff of Geo, M, Lufr Lumber Co. and is working in the Los Angeles teritory. BilI was formerly with E. K. Wood Lumber Co.

Roy Mikkelson, Auburn, California, manager of the Millwork and Hardware Departments of Auburn Lumber Co., was elected a director of the National Ski Association of America at a recent meeting of the CaiUornia Ski Association in Yosemite Valley. Roy is a former skiing champion of the United States.

Frank Dupont, assistant sales manager, Pickering Lumber Co., Standard, Calif., was a business visitor to the San Francisco Bay district.

W. W. (Bill) Blattner, salesmam for California Builders Supply Co., Sacramento, has been passing out cigars to his friends on account of the recent a:rival of a baby boy, Robert Rollins.

Herb Klass, assistant to the president of The Pacific Lumber Co., San Francisco, left for a business trip to the Fast which will include visits to the New York and Chicago offices.

Miss Ella Moore of Hill & Morton, Inc., Oakland, made a business and pleasure trip to Eugene, Ore. during Thanksgiving week.

Taylor L. Sublett, salesman for Higgins Lumber Co., San Francisco, was a Los Angeles visitor early in November.

George J. Hilton, Jr., formerly in the Los Angeles office of the San Pedro Lumber Co., has been appointed manager of their Whittier ya^rd, He succeeds Tom Burnett who has been transferred to the Los Angeles office.

Kimberly-Clark Corporation, arurounce the opening of their new sales organization in California. Forrest Lundstrom, formerly in the Chicago territory, will serve as district sales manager for the state of California.

Ncw Fn@du@ft FnoffEfts

Provides Modern Accents

A new translucent decorative panel reflecting the fine artistry of stained glass, is now available.

An ideal product for interior accent and decoration. decorene is available in two patterns-Valencia and Granada. The rigid polystyrene units come in five colorscrystal, avocado, gold, tangerine and aqua.

Products, promotions qnd soles aids

you csn use to build sqles qnd profits!

gauge galvanized hi-rib sheeting. Framing members are hi-ten steel. Sold as equipment rather than as a building, the cover may be assembled and disassembled by one man.

WRITE: J. E. Francis Company, P.O. Box 3358, Santa Barbara, Calif. 93105.

Somple Kit Avoilqble

An Oregon manufacturer of particleboard products, has designed a "See For Yourself Kit," available to cabinet and furniture manufacturers.

The kit contains a sample of KorPine, the Allpine line of industrial core stock; an in-

Eosily Plqced in Homes

Firehood, an internationally known design in free-standing fireplaces, is now approved for use with both natural and LP gas.

These color{ul, and enhancing units are finished in nine House & Garden modern colors for 1967. Furnished complete with controls and ceramic logs, the units are easily installed in homes, multiple dwellings, and high rise apartments, According to t h e manufacturer. Firehood may be connected to any approved gas vent readily, for either vertical or elbow installations.

Firehood is available in wood burning models for those who prefer them.

WRITE: CondonKing Company, Inc., 5611 208th Avenue S. W., Lynnwood, Washington. Firehood

New Wqlls Treqtment

Decorene Panels

Suitable for interior use as room dividers, cabinet fronts and decorative windows, the panels come in 2'x4,2'x6' and 4'x8' sizes.

WRITE: Celotex, 120 N. Florida Avenue, Tampa, FIa. 33602.

All-Purpose Screwdriver

Do-it-yourselfers will be interested in a new wire-stripping screwdriver that is effective on all standard wire sizes.

The tool quickly strips insulation from practically any plastic or rubber covered wire without so much as a nick in the conductor. It is constructed of quality metals and is available in four sizes.

WRITE: Marfree, Inc., Detroit, Mich.

Eosy-To-Assemble Cover

A new easy-to-assemble, easy-to-erect cover has been developed for those who need convenient and practical storage under one roof.

Porta-Cover, a compact, all steel unit that can be used to cover hundreds of feet of ground space, is made in part from 26

formative brochure and a set of miniature tools.

The kits are delivered personally by local distributors.

WRITE: Allpine, c/o Brooks-Willamette Corporation, P.O. Box 1245, Bend, Oregon.

Jet Age Timepiece

A new "time-at-a-glance" numeral clock has been introduced by a Pennsylvania electronics company.

Tymeterts "time-at-a-glancet' numeral clock face, on which time-telling is done

Royalcote Living Wall, a new concept in decorative wall treatments which combines handsome woodgrained paneling with versatile walnut-grained shelving, has been

Decorative Walls

perfected after two years of research and development.

The system is keyed to 4'x8' woodgrained panels which have been inconspicuously slotted to accept brackets and hooks used to create any arrangement of shelves the homeowner desires.

Correct Time Telling automatically and without need for confus. ing hands, is thought to be able to save counUess lost minutes in the lives of all clock users,

\MRITE: Tymeter Electronics, 7240 Frankstown Ave., Pittsburgh, Penna.

Living Wall panels are available in three popular Royalcote woodgrains-sable walnut, honeytone cherry, and teak.

The versatile panels can convert an entire wall, or just a portion of it, into a decorative shelving area.

,'ffRITE: Masonite Corp., 29 N. Wacker Dr., Chicago, Ill.

Core Stock Sample

Stops Those Flqts

A revolutionary new tire sealant, Puncture-Pruf, is injected into tires to stop flats before they happen.

The product, which is a water soluble, heat and cold resistant compound, is cur-

tion have installed Functure-Pruf in a wide variety of vehicles ranging from garbage trucks to lawn mowers and golf carts.

WRITE: Puncture-Proof ' Prods., 1916 N.E. 154th St., No. Miami Beach, Fla. 33162.

Swing Lifi Truck

The costs of long load lumber handling can be reduced as much as 75 percent through the use of a new multi-directional swing lift truck developed by a Pennsylvania Compamy.

Additionallg the new fork lift truck, known as Drexamatic, can increase warehouse space 20 to 80 perrent because of its ability to carry 30 foot long loads weighing up to 20,000 pounds through narrow aisles.

The truck can provide a special service for the lumberman who disperses boards by individual selection from a bin. By using a modified carier capable of tilting the forks, the truck can insert lumber in bins in the long direction.

WRITE: Drexel Dynamics Corp., Dept. DX-10, Horsham, Perura. 19044.

Hond-Held Stopler

rently being sold in bulk to municipalities throughout the United States.

A new retail package is set for introduction this month for the consumer trade. Scores of communities throughout the na-

A hand-held pneumatic stapler tool, the Mustang 1100, is equipped with an adjustable roofing attachment, weighs less than four pounds, allows accurately-controlled staple drive, and applies shingles three to four times faster than can be done by hand nailing.

When fastening roofing felt, the tool's speed advantage over hand nailing is even gSea[er.

The Mustang 1100 can easily drive a staple through shingle, felt, and tin plate simultaneously.

WRITE: Paslode, 8080 McCormick Blvd., Skokie, Illinois 60078.

New Pqrticleboord

The release of presdflake particleboard nationally has been announced recently by its manufacturer.

New presdflake particleboard has set a new standard for surface smoothness, machineability, strength and stability. It satisfies the highest performance standards as a core material, according to company spokesmen.

Available in lengths to !2', presdflake is being sold f.o.b. mill, with rail freight allowed to destination,

WRITE: Masonite .Corporation, Box B, Chicago, Ill. 60690.

OLD.GROMH BAND.SAWN REDWllllD from Bojock Lumber Co., Manchester 0lD-cR0lrrftH II0UCLAS FIR from Spacek Bros. Lumber Co., Manchester

Precision-trimmed SIUDSDouglas tir o llhita Fir o Redwood AIR-DRIED and KIII{-DRIED RElfW00D P0STS and FEl{Clll0

PROFESSIONAL DOOR UNIT MACHINERY

New Po'neling

A new textured panel with the appearance of top-grade leather has been introduced by Marlite paneling. Leather-textured Marlite faithfully reproduces the feel and appearance of top grade cowhide.

Weslern Lumber t Building Mqteriols ,VIERCHANT full color, with a gleaming white plastic cap and tamper-proof inner seal.

"#&.

KVAL 99ORCD

The handsome 4, x g, x t/eu panels ale available to lumber and building materials dealers in four colors: brown, tan, green and white.

WRITE: Marlite, Dover, Ohio.

Eliminotes Oversproy

A new aerosol container features a special fanspray valve that provides 20/o more coverag'e by eliminating overspray. It also rotates for horizontal or vertical spraying. The can design is lithographed in

KVAL 95O

New Container

Ideal for all wood finishing-particularly picture frames, shutters, louvers, carving, Iegs-and brush clean-up is eliminated.

WRITE: Deft, Inc., 612 Maple Ave., Torrance. Calif. 90503.

KVAL 920

Looking for the ultimate in machining doors and jambs? Ask for information on the KVAL Model 990RC0 Routing-Boring machine for doors only, the KVAL Model 950 Hinge Jamb machine and the Model 920 Strike Router Jig and Stand. Three doors per minute can be machined on the KVAL Model 990RCD RoutingBoring machine for doors only. Approximately five jambs per minute can be machined on the Model 950 Hinge Jamb machine and also about this number can be completed on the Model 920 Strike Router Jig and Stand. lf you are producing 75 doors per day or more, this combination is recommended.

Look of Leather

'ffit';;#-c

55

Duol-Purpose Rule

A dual-purpose, brick mason's modular spacing tool that can be extended to 12 feet and contracts to 50 inches for carrying, has been developed.

enough to provide clamp, but not too easily. It has a con-

The tool consists of an 8-foot rule contained in two 4-foot telescoping frames plus a detachabie 4-foot extension. Extension an<l frames for the r-ule are of lightrveight, extr:uded magnesium finished in durable, blue epoxy enamel.

WRITF): Tele-Scale, Inc., 1770 DaIe Rd., Buffalo, N.Y. 14225.

No Bolts Needed

Nelv anchor clips ale designed to eliminate troublesome anchol bolts. Clips come in two sizes, 7lz" fol one block and 1572" for tu'o block imbedment.

Sturdy Stand venient shelf for u'elding rod and tools. W lt I T li : Armstrong Manufacturing, Portlanrl, Oregon.

New Lominoted Decking

New patterns of laminated s'ood decking -a combination roof deck-ceiling product consisting of three pieces of kiln-dlied hemlock bonded together to form a tongue and

CHANNEL PATTERN

Ciips also are usetl to anchor roof tt-usses to concrete, masonry ol lr''oocl stud u'alls, Labor saving anchol clips are made of heavy 16 g:aug'e zinc coatecl steel.

WRITE: The Panel-Clip Co., Box 423-39, Farmington, Michigan 48034.

Mokes Welding Eosier

A portable rvelding clamp stand u'hich represents a composite of innovations developed by fiIers in offices has been designetl to make band saw welding easier.

BOARD & BATTEN PATTERN GROOVED PATTERN

g:roove assembly, has been introcluced to the market.

The new pattelns are in channel, boald & batten and grooved styles.

Other lines also are available from Weyerhaeuser. The company has been producing wood decking products for many yeals no\\'. Information is available.

WRITE: Weyerhaeuser, Tacoma, Wash. 98401.

oEcEltBER, r966

New Mason's Rule

Anchor Clios Hold

Three Patterns

Hos Power to Spore

A new Super L-100 direct drive chain saw is designed for top cutting performance in big timber with its 7.5 cubic inch engine.

Othel features that make the Super L-100 a better buy for the professional include: automatic and manual oiling with metering jet and shut off features; automatic throttlelock for easiel stalts; all position carburetion; lalgel fuel tank, 40 ounces; spark arlestirtg muffier'; 17,000 volt ignition system, moistule an<l dust proof; heavy duty spiked bumper'; flush cut design with optional rvrap aroun<l handle bar.

WIiITFI: l'ov'el ldquipment Division, American-Lincoln Corporation, Dept. L66-6, Toledo, Ohio.

Unloods Logs Quickly

Wesfern Lumber & Building Mqferiols IIERCHANT

It can leach into a stack of logs to select a single log, a desirabie ability when logs must be separated and stacked by species

New Chain Saw

It has reserve po\\el fol super high speed cutting, yet it lreighs only 19% pounds (Iess the bar and chain).

A new tree ioader is designe<l to loacl and unload tree-length logs, in the rvoocls and on the yard. Its log clamp perfolms much as a huge hand, to grab one or a whole fistful of logs securely and positively.

Double Wolled Fireploce

A nerv double 'w'alle<l warm ail circulatinE fir'eplace unit, built to furnace principle." and retaining the beauty and glou' of tl-re open hearth, has been developed by Mar.yland and California manufacturers.

Callecl the Feastmaster, the the ultimate in utility, beauty unit offers andim-

According to the manufacturer, it provides the clealer with a complete organized measuring tool department, Iess than 36" square.

Special rlemonstratol packs allow shoppels to operate the blade rvithout damaging the pack itself.

WRITII: Lufkin Rule Company, Saginarv, trfich.

For More Security

A pin tumblel hasplock is especially suitable foi'lalger installations, according to its Xlihvaukee manufacturer.

The lock provitles the superior protection of the brass cylinder, 4-pin tumblel security. The wide range of master-keyecl and ke1'e4-r1'*" girrupings makes its almost fool-proof.

poltantlyconvenience. It may be used in the kitchen, out-of-dools or in one's club foom.

The Econoform

Calied Econoform, it costs little to own. The unit consists of firebox, tht'oat, high dome and a hinged and operated tight closure damper.

Econoform is a pelfect guide for: masouy rvalls, also, The size, shape antl design of the unit eliminates other matelials formerly associated I'ith the old-fashioned hearth.

WRITD: Supeliol Fireplace Company, 435 Artesia Avenue, Fullerton, California.

Duroble New B-B-Q

A bland nerv balbecue that one can build himself has been inti:oduced.

The unit comes in char"coal and hammertone flnishes and its smoker hood is of durable construction rvith a high temp baked finish for carefree maintenance.

WRITE: Superior Fireplace Company, 4325 Artesia Avenue, Fullerton, California 92633.

Merchondising Disploy

A unique merchantlising displaythree dimensional in shape-features 33 fastselling items rvhich fulfill 90 percent of the dealels' sales requilements.

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on wholesale orders from our United inventory of prime softwood lumber maintained with the retail dealer's needs in mind.

The hasplocl< is applicable to other industlial pu4poses. Easily installed, it u'or:ks on doors opening either right or left.

WRITE: Master Lock Co.. Milu'aukee. Wisc.

New Pine Decors

A nerv line of pine sash doors is made flom toxic-tleated rvestern pine and ar.e finished glazed or open.

The <loors are of dolveled and glued constluction and are factory-finished sanded and have end trimmings.

Picture frame styling is one of several features of the design and construction of the unique doors.

WRITE: Jessup Door Co., Dou'igiac, Mich.

REDIY()()D, FIR AI{D PII{E TUMBER

REDTY(I(ID POSTS M(|RTISED

The Feastmaster

Coqted Ceiling Tiles

A

ordinary tile, has been introduced by a l'lorida manufacturer.

Available in Tampico acoustical tile and satin white decorator tile. the nroduct called Plasti-Gald is ideal fol aleas ri'hele cleaning and maintenance can be ploblems or in conditions of high humidity.

Results of laboratory washability tests indicate Plasti-Gard can be u'ashed easily by a houseu'ife r'"'ith only an oldinary sponge dampened lvith deter:gent.

WITITE: Celotex Corn.. 120 N. Flolida Ave., Tampa, Fla.

Mounted on Trqiler

A "klincher'" truss press used at the job site-via ti:ailer mounting-can be movetl from job to job, manufactulin€r as man)' trusses as are called for at each site.

RAII.TRUCK.TCI.

We specialize in packrging for or.the-iob shipmerts to your customer's specif:c:t:ols.

Truss Machine

JOBBERS

DIRECT MILL SHIPPERS

Panel-Clip Company's unique tr"uss clips, the "klincher" and its companion jib cost less than $1.000.

WRITE: The Panel-Clip Company, Box 423-29, Farmington, Mich.

Purposeful Surveyor's Pole

A new, dual-purpose, surveyor,s pole set that can be raised to a 12-foot height, yet contracts to only 50 inches for carrying, has been developed by a New York manufacturer.

The set consists of an 8-foot scale contained in two 4-foot telescoping frames, a detachable 4-foot extension, and a surveyor's target.

Extension and frames for the scale are of lightweight extruded magnesium finished in durable, bright red epoxy enamel.

PrtRtt$$ rl|il|Brt [0.

Speciolizing in oll grodes ond sizes of Dry & Green

REDWOOD

(Cleor Dry Timbers to 6xl6-24,)

WRITE: Tele-Scale, Inc., 1770 Dale Road, Buffalo, New York.

Compony Promotes Stoin

A major package and corporate stationery redesign program is taking place at a wellknown California manufacturer of vinyl wood stains and finishes.

Deft, Inc. of Torrance, has released promotional literature as well as models of various wood finishes and stains developed by Deft's laboratories.

The company says the advantages of their stains may be cited as same day drying, ease of application on all kinds of woods, durability of non-fading colors, lack of settling in the can, absence of streaking or lifting and no objectionable odor.

WRITE: Deft, Inc., 612 Maple Avenue, Torrance, Calif.

Lightweight Pole

5 Carlow Company

Warehouses

lo Serve All Southern Colifornio Deolers *

l7O3 N. 8th Street

COLTON, Colifornio TAlbot 5-0572

ll38l Brodley Ave.

PACOIMA, Colifornia 899-5208

738 Eqst 59th Street

tOs ANGELES, Colifornio Pleqsont 2'3137

6807 McKinley Avenue

tOS ANGELES, Colifornhr Pleqsont 2-3135

2510 N. Chico Street

E! MONTE, Colifornit Gltberl2-3050

CUmberland 686-0641 *

iioncAtl lloons for Every Use

i1400 Intercliangeable Panols

Entnnce Doors-A[ fYPcs

SEDIIRC0 Louven & Colonlal-ltlodern Hardwood

tlush Panel Doon

FtusH llo0nsASH-MAHOGANY -BlRCllMASOIIITE_BEECH

FtR P[YW000JAPAIIESE PLYWOOD .a

NOTDCO DOORS

rouvER DOOnS

3 PANET DOORS F-3

FOUR PANET RAISED F.4I

X.BUCK FRONT DOORS

sAsH DOORS F-13

RATSE PANET TOUVER DOORS

scnErN DoORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCEI

TOUVER BIINDS

MONIEREY WPE DOORS

.SOUTHERN AIR" DOOIS

Lcttens

The Merchant

Your "25 Years Ago" column of a few issues ago is true again . . "visiting relatives in K.C." Only difference is that now I'm retired"-then I was trying to convince the southern California trade that I was a "Lumber Salesman." Best wishes.

A. M. Batliner Kansas City, Mo.

The Merchant Hello Dave. WeIl, been up here near Echo, got our buik and now we are on our way home. We got mostly four Pointers. The temperature is 18 degrees here and clear. Adios.

Ken Conway Kamas, Utah

The Merchant Dear Dave, We flew out to Calif. and stayed a little over two weeks. I attended a reunion of my old High School class in Santa Cruz and had a wonderful time with old friends.

Well, we went up to Twain Harte where we had planned to retire and we happened to pick a poor day. The sun wasn't out and the house was in a grove of trees that must have been 200 ft. high, so if there was any sun, it could hardly penetrate the shade. It was a beautiful place and a nice place but I guess after spending 29 years in Miami we could never get used to the cold weather. And my boss was calling all my reltives to have us get back on the job. They had a big laboratory job of $11,000 of special cabinets and my understudY threw his hands up and said he wasn't equal to the job. So they begged me to come back and get them out of the bind' so I had to cut my retirement down and come back and wait till later.

I had a nice visit in S.F, Lafayette, San Jose, Santa Cruz, Watsonville and San Mateo, Had a nice visit with my son in San Francisco. He is in the aluminum business and has over a million dollars back log. Jobs in Honolulu and all over the U.S.

Our home looked awful good to us when we got back, so I guess we will stay here till the bugle calls, and visit once in anvhile.

Yours truly,

Bill O'Keefie Miami, Florida

TFIE KEY

ALL GRADES R E

Ook Flooring Shortoge lo Eose

T'he current tight market on oak flooring, created by heavy demand coupled with shortages of rough lumber, can reasonably be expected to ease in the coming months, according to President Johrr F. Stewart of the National Oak Floorins N{anufacturers' Association,

The strong demand, which has seen or. ders running about ten percent ahead of last year, is due in large measure to the mounting popularity of exposed wood in floors, he said.

He added that "although oak flooring prices have advanced appreciably in recent

months, the prices for upper grades are only moderately above those which prevaile:d in 1950 and 1955, and the prices of lowr:r grades are even under the 1950 levt'ls."

U.S. Ply's McCloud Sqles Moves

U.S. Plywood's McCloud sales operation has moved from San Francisco to Redding, Calif. All sales of McCloud lumber are be. ing handled thru the new office.

C. W. o'Kelley" Galley and William S. "Bill" Anderson. Jr. will continue business as usual. Larry S. Turnbull continues as sales rep for thc Southwest.

Sowmill leveled

Fire of undetermined orisin broke out in the sawmill oI Morrison &lackson Lumber Co. at Myers Flat, Calif. and despite all-out efiorts by employees and the volunteer fire department, the mill was reduced to ashes in the estimated $400,000 blaze. No one was reported injured.

Duke Morrison, owner of the plant which has suffered extensive damage in two recent floods, has announced that he will rebuild the mills. Morrison ,& Jackson's nearby planing mill and a log deck of approximately seven million board feet were spared by the October 25 blaze.

LUMBEA

SPECIAIIZING in-Douglos Fir Dimensions, Boords & Studs

Weslern Hemlotk Dimension, Bocnds & Studs

Whire Fir & Redwood Studs

CARGO-RAII-TRUCK & TRAILER

Pine ond Plywood

Redwood Posts & Redwood Speciolti,es

A. W. ilETH TAilBER SAIES

13525-C Venturo Blvd., Shermon Ocks, Colif.

Southern Cclifomio Represeniotive for Dqnt & Russell, Inc.

PERSONALS

(Continued, lrom Page 35)

Don Brown has moved to Terry Lumber in Northridge, Calif. a.fter a 16-year tenure at Owens-Parks Lumber where he 'was manager of the wholesale division.

Jack Hibbert. owner of Hibbert Lumber Company, Davis, Calif., recently spent a "really big" week up on the Klamath on a steelhead fishing trip.

Al Forslund has returned to his Sacramento office after a two week swing through the deep south, San Antonio, Texas and Oklahoma City, on R. F. Nikkel Lumber Co. business.

Harry Merlo, head of Rockport Redwood Company in Cloverdale, just beat the winter snows and made a quick fall sales safari through the East Coast.

Vern Sumner of Hirsch Lumber Co.'s Oregon division spent a week with Ray Sedall of the California office calling on retail lumber dealers. Vern reports many half hour appointments turned into two hour sessions as anxious dealers queried him about mill prospects.

Simmons Hardwood's Dorothy Hagerman and husband John celebrated their 25th wedding anniversary with a trip to the West Indies, Jamaica, Puerto Rico and the Virgin Isles.

Sherm Bishop, recently retired general salesmanager of Union Lumber Company, cruised out of San Francisco Bay with Mrs. Bishop on the first leg of a leisurely two year 'round the world trip on December 3. No, "two years" is not a typographical error. Have fun, kids, and we'll see you in '68 !

Richard Terry, former manager of J.W. Copeland's Santa Ana yard, was recently made manager of Copeland's Springfield, Oregon, branch.

Jack Churchill. Churchill & Son Lumber Co., Montague, Calif., ended a successful deer season and is now concentrating on ducks.

Ilrannon "Yince" Vincent, an 1S-yeat'sales 'i'etelan at Los Angeles' Fleming-Hightower' Lumber Co., took his u'ife Irlances on a tworveek sight-seeing sl'ing through the Southrvest, stopping off in Folt Wolth to visit his dad rvho lecently celebi'ated his 85th bilthday.

Lamon Lumber's Ralph Lamon has accumulated an impressive collection of golf trophies over the years, but for 38 yeai's golf's biggest thrill eluded him, until last month that is. Ralph's hoie-in-one came ol.r the 9th hole at the Mira Vista Countly Club in EI Ceri'ito, a 143 yard seven iron shot witnessed by Irwin Marcos of Hill Lumber & Suppiy Co.

Retii'ed letailer Roy Engstland stopped bv The Merchant to visit. He and his rvife Iluth just letulned flom Harvaii u'here they burnped into Mullin Lurnber/s Wayne if{ullin. Roy, u'hose file of ]Ierchant back issues dates to 1927, rvas formelly V.P. and oper'ations manage]' at Wilmington Lumber, Noln'alk, Calif., rvhich closed up shop in July.

llelvin Ilaker, secletaly of Stringfield lli'othels Lumber & I'iuilding Supply Company has been elected pi'esident for' 196667 of the Larre County Retail Building lVlatelial Dealels Association, succeeding R. C. Royston, r,vho was eiected secretaly. Wyman Hammer lr''as named v.p.

liill lrraser, Wendling-Nathan's Sacramento Valley birdclog, and Mrs. Fraser, lecently celebrated their 20th r,r'edding anniversary wjth a tlr.o rveek fling in Hawaii anrl the outlying islantls.

Jean Parrish sneaketl arvay fol a week fol a trip to nolthern California and a run over to Lake Tahoe. Jean hangs his hat at F. M. Crarvfoltl's Long Beach distribution yard.

Copeland Lumbel Co. r'ecently completed a big expansion of its llinden, Nevada, opelation including a new warehouse and completely remocleled store. Wayne Woods is manager of the operation.

Sto h[ I "

NLBMDA ANNUAT

(Continued, lrom Page 15)

dated and is being presented as a workshop.

Design 70, a project launched by NRC this year, has four main parts:

(l) Research phase, now cornpleted, dealing with demands and needs of families in the 1970's.

(2) Translate these needs into actual plans and designs.

(3) Present these plans in a manner that a prospective home o'wner can actually visualize his living in this home.

(4) Country-wide demonstration home

pen1, I r.'".

program to show what can be done with good design-but strictly controlled. Aim of Design 70 is to channel more and more disposable income dollars into housing and away from competing industries, Venter added.

Election of National Association officers for 1967 then took place. The fc,llowing were elected for a one-year term: James M. Shedden, Lord & Bushnell Lumber Co., Chicago lll., president; D. C. Dawkins, Jr., Dawkins Building Supply Co., Jacksonville, Fla., first vice president; Clarence A. Thompson, Thompson Lumber Co., Charnpaign, Ill., second vice president; Earl S. Robinson, Jr., Southern Hardware & Lum-

ber Co., New Orleans, La., third vice president; A. E. Montgomery, Boise Calicade Corporation, Boise, Idaho, treasurer; Thomas T. Sneddon, Washington, D.C., executive vice president; Raymond H. Harrell, Washington, D.C,, vice president, and Edward H. Libbey, Washington, D.C., secretary.

A president's reception honored President George Stein and other presidents who have served the association since it was founded fifty years ago. Ohio dealer, Howard Potter, was cited for his unbroken attendance at annual meetings over a 42year period. Potter is from Worthington, Ohio.

Xlutual Xloulding and Lumber Co.

Meet the Chief Whiretoil

Nils B. Hult, president of the Hult Lumber & Plywood Co. of Junction City, Oregon, is the 1967 Chief Whitetail of the Order of the Antelope.

Hult's interest in all things of the outdoors parallels his Bunyanesque approach to the lumbering industry in which he grew up. He probably holds more titles in more forest products organizations than any other man.

The Order of the Antelope was formed in 1932 to establish an antelope refuge.

trek at the Blue Sky Hotel is concerned with man himself . . . good food, drink, fellowship, relaxation no dogs, no guns, no women, no politics.

Hordboqrd Gets Builder Nod

A survey of 1,500 single family house builders shows an increasing amount of hardboard siding, paneling, perforated panels, and floor underlayment being used.

The survey showed rnost builders recognize hardboard has an unusually large variety of uses. They made special mention of oolower installation costl" "lower finishing cost" I 'oless wastage." Principal reasons for using it: easy care, long life, and a variety of finishes and patterns.

Some builders noted it meets current

This succeeded in 1936 when President market demand for easy care, low maintenF. D. Roosevelt created the refuge by presi. ance, and sophistication in decor at costs dential proclamation. the consumei will accept. The survey was

The Order's interest in conservation ex- sponsored by the American Hardboard Astends also to men, for the annual weekend sociation.

Lumber plays a part in the support p*.' ]iA-€ rn Pro- :'-;t 4 gram for United States atomic testing. ,, '..:,t'+iJ More than two million b.f. of western spq, ':: ?fr "r" ., r-i cies is used annuallv at the Nevada test r til

site of the Atomic Enersv Commission. About half of this is-two-inch dimension, and nearly one-fourth is four-inch random ',

length. The remainder is mostly fire retard-.-.,'!*l ant treated dimension, and a small quan- 'i:i;

tity of boards.

plywood and some hardivoods also are tuea'i..:: at the atomic test site.

Kilns in Operotion

, ,,:

Moore Oregon has put two new Moore ::'" cross-circulation dry kilns into operation fcirY;'..n Round Mountain Lumber Company in Re{-"11.1,:"; ding, Calif. ,l-l

(Continued on Page 12) invested in your survival, because that's exactly what we're talking about. Already the big chains like Sears are carrying everything you handle ercept dimension lumber. How long will they keep out of that? And where will the do-it-yourselfer prefer to go when he has that choice? To the place where he gets the hest servicel That's where !

What did we say were the basics o{ effective deployment of people? First, take a critical and objective look at your workload. Start from scratch in your mind and decideon today's basis" not habit - rvhat really must be done to accomplish the

total work of your operation. Then divide it into efficient pieces. We call this job description, but call it what you like, break the workload down into 1-man joh-". Eliminatt' duplir:ation of effort. Look at \-our paperwork systems with a jaundiced e1'e. If they haven't het'n changed signifit'antlf in the last five or six year,* the1.'re olr-.61s1. rnyway. Here is where r-ou determine th:' number oI pcople you really need. Be critical and hard-nosed. l-orget personalities at this point. This is money off the topl

So now you have. hopefully, nine jobs. say, instead of twelve. Now you look at vour present employees. You appll' the same critical appraisal to each of them as

you would to any other investmentand that's what each of these bodies represent to youa dollar investment. This investment can make you or break you. Analyze them as individuals and as a group.

Once you havt' the right work force, gt't the most out o[ them. You'll be amazed at how eager good employees are to better themselves and you. Help thcm help themselves. It's the second best way you cart spend your money. Talk to them. By that I mean, let them know enough about your problems to join in the solution. They'll work harder and more efiectively.

Work out an incentive for your kev people. A year-end bonus is O.K.. but try and

Weslern Lumber & Building Mcteriols IIERCHANI

make it measureal)le to them during the vear so they can work specifically torvard increasing their own share.

Think st'riously about offering the op-

to earn a picce o{ the action-own. _rshipto the rieht one or two people.

has the greatest payoff of anything you can do. Bear in mind, however. that in

most cases Mr. Right isn't with you yet - ' but you're going to need him or them P. D. Q.!

The one last thought I'd like to leave lvith you is our opinion that you have before you an unparalleled opportunity to cash in on a great public need. Pick it updsn'1 let the other fellow take your bonanza I

Moore Kilns lnstolled

Two Moore Oreson cross-circulation" doublc track dry kilns have rccendy been installed at Willits Redwood Prodrrcrs"

\Irillits. (lalif. Earft kiln is i1,,1, ft. rvide by 66 ft. long.

Kiln buildings ale of prefabricated aluminum roof and l'all panels with aluminum sheets outside and inside, joincd with Wedgt'-Seal vapor barrier type constru(:tion. This uniquc Nloorc methocl o{ construction has no rivets or panel shcet joints erposcd to inside kiln conditions. lhus clininating any possiblc vapor lcakage thru the joints, Insulated wrap-around ('orner panels are uscd to entirr:ly t,liminatc r:orner joints and any possible lcakapJe. Four weldcd stecl, dry kiln door frames. u,ith carrier type door fixtures were used.

The Procroslinotor's Colendor

"First thing in the morning"- 5 p.m.

"Next week"-5ix msndls 121s1

"At lunch time"-I0 p.m.

"In ten ttrltrulss'!-1hree hours later

"After Lent"-August 1st

"Pretty ssen"-anylime within minutes or months

"Right a{ter Labor Da1'"-November 26th ttTomorrow, c11rg"-1",'"p from next Tuesdoy

"Between Christmas and New Year's"New Year's Eve

"Before lunch"- -11 o'r:lock

"PaY DaY"-next '..ar

New First in Southern Pine

Another development in Southern pine plyrvood manufacturing is 10 ft. panels. Thc long lengths now are going to market from one o{ Georgia-Pacific's plywood mills in Crossett. Ark.

Newly addecl to the list of regular production items are 1xl0 ft. pine plywood floor undcrlaymcnt. sanded and sheathing grades, and sidings with shiplapped or tongue-and-groove edges and smooth, grooved or scored faces.

GllS$tlID ADYEnnSIilGPosition Wanted 92.00 per line, minimum $4.50. All other 93.00 per line, minimum $5.00. Two lines of address (your addr?ss or our box number) count as one line. Closing date for copy is 20th.

CTASSIFIED ADVERTISEMENTS

Names of Advertisers in this Department using a Bo Number cannot be released. All replies should be ad. dressed to box number shown in the ad in care of th€ Merchant, 412 W. Sixth St., Los Angeles, Calif. 9(X)lr

POSITION WANTED FOR SALE

COST CONTROL MAN. Wood technologist & acct. (Cost or General)knows Statistical Quality Control techniques. Has proven managerial ability. Avail. immediately. Resume available. Will relocate. Write Box 262.

GIRL, 28, FIVE and one-half years general office experience with wholesale lumber firm. Girl Friday, knowledge of lumber. Prefer company in Los Angeles or surrounding area. Write Box 268.

MANAGER OR ASSISTANT manager. Wholesale or retail building materials. Excellent background. Resume available. Write Box 266.

HETP WANTED

WELL ESTABLISHED so. Calif, wholesale distribution yard has opening for aggressive salesman. Must have selling experience in softwoods and hardwoods. Salary plus commission and car allowance. Our employees are familiar with this ad. Send complete resume to Box 265.

MERCHANDISE MANAGER for established retail lumber and hardware store. Southern California area. Send comnlete resume. Box 264.

MFRS. REPS. wanted to sell BATHROOM HARDWARE to lumQe1 ya1ds. Commission basis. CEC, 9831 Klingerman, S. El Monte, Calif. 91733. 442-3380.

QUICK SALE, miscellaneous lumber trucks & trlrs, fully equipped. All may be seen at 22500 So, Alameda, Long Beach 10, Calif. Call SPruce 5-1648.

COPYING MACIIINE for sale. SCM Vivicopy in good condition, practically new. Lots of paper. $50. Call Jessie Culbertson at San Fer-nando Lumber,100 No. Hubbard, San Fernando, phone 365-9322.

BUSINESS OPPORTUNITIES

LUMBER & BLDG. MATERIALS STORES for sale in the valley of opportunity. One main yard, two branch yards, Write Box 240.

SERVICES OFFERED

JOTINNY TIIE LUMBER LOAD SIGN PRINTER

Specializing in paper danger flags, side-load signs, job cards, etc. John Weiler's Printing, 14417 Haw"thome Blvd., Lawndale, Calif. Phone (213) 676-7522 or 676-2293.

Lumber Yard, Trucks Loadcd, Witbutt Delay For

GALLEHER HARDWOOD CO. WHOLESALE Flooring and

INDEX

HAI.T CO., JAMES L.

HAREOR I.UMBER CO....

HEXEERG I.UMBER SAI.ES

HrU. tUMEER CO., O. M.

HITI, WHOI.ESAI.E LUMBER & SUPPI.Y

HOBBS WAil. LUMBER CO., rNC.

HOIA4ES I.UMBER CO., FRED C, .... HUFF I.UMBER CO.

INDEPENDENT BTDG. MATERIATS CO.

INI.AND TUMBER CO.

JEWETT tUMEER SATES

K-D CEDAR SUPPr-Y CO.

KEY CORPORATTON

KITGORE, ROBERT P.

K IMBER I.Y. CI.ARK KING'S RIVER LUMBER CORP... KVAt MACHTNERY CO.

l-AMoN |UMBER CO.

I-ASH tEY I.UMBER, INC. tooP LUMBER & Mil.t CO.

I-PS RESEARCH I.AEORATORIES

LuMEER DEAT ERS MATERtAt-S CO. ..._.._ ...,.

I.UMBER SPECIAI.]IES M

MocBEATH HARDWOOD CO.

MAtN TUMBER CO.

MAPI.E BROS. lNC.

MARQUART-WOLFE I,UMEER CO MASONITE CORP.

MUI.I.EN I.UMBER CO., FI,OYD ,, MUruAr MouLDrNc a Luusrn tb-, N

NETH I,UMBER SAI-ES, A. W, p

pAcrFrc.MADtsoi.l LUMBER CO.

PADUI.A TUMBER CO., E. A. PAN-ASIATIC TRADING CO.

PARAMTNO t-UMBER ................. PAUI. BUNYAN

f sierro sidingboord & bottsthick butt sidingponeling

BUVER'S GUIDE

tOS ANGELES

lufitEt AND LUiltEl PTODUCT3

*irrhon Hordwood Co. .-.----------------.

Apgdur Hordwood Compony ------..--tUdlry 7-61 68

Arccl,o lcdwood Co. (Kcn Conwoy)----WEbsfcr 6,4848

Aroclofcd Rcdwood Millr --------OVerbrook 5-8741

Allot lumbor Co. --.---.-.--..--..--.----JrAAdison 7-2326

lecl lumbcr, J. Wlliom .....-.---.---.---Rhublic l-8726

'

langh Forcrl Produclr Corp-----------.-12131 330-Z/t5l

lllr Lunbcr Co., Inc. ....-..Mymond 3-1681--3.3454

r Bohnhofi [umbcr Co,, Inc. .-----------.-.---..---263-936I

trbokr-Dqdgc lumbcr Co. ------------OVcrbrook 5-8650

lcookr-Scqnlon, lnc. -----.-----.---------.(7111 529-2119

E l. Brucc Co. lJim McFoddenf----.:---12131 622-9815

lrurh lndurfriol tunbcr Co. -------.RAymond 3-3301

Cclif. Door Co. of [.A. ---.--------------..---(2131 588-2141

Col-Soc l,umbcr Solcr..--------------.-----(21 3) 685-5288

aroofldotcd lurnbcr Co. -.------------SPrvcc 5-3177

Qowford, lunbor, F. rri".-.*..-.-..----.-..*f71-2161

'Doofcy & Co. ----.----.--....--....--------EDgcwood 6-1261

Ed Founloin tumbcr Co. .---.----.---.....tudlow 3-1381

'Erdc.y & Son, D. C. RAymond 3-1147

Evons Producls €o. --------------.-------.---..--..(213) 253-6931

Fir & P3nc lumbcr Co. -.---.----..-.--.Vlctorio 9-3109

fitcmcn & Go., Slcphcn G. .------.--.....ORiolc 3-350O

Fnmonl Forect Produclr -------.-..--.-.-.RAymond 3-9643

Gdhhcr Hordwood Co. .-.-.--.-.-.--..-..Plcoronl 2-3795

Gcnerol tunrber & Supply ----.---.-...-.JAAdi:on 8-4022

Grorgio-Pocifi c Corp. (l.umbcr) .-...-..RAymond 3-9261

Goorgio-Pociic Corp. (Plpvood! .----RAynond 3-9261

Grogio-Pocific Corp. -.-------------*-TRionglc 7-5643

Globr Intcmolionol .-----------...---.-.----..UPlon 0-6456

llollinan lAockin lunrbcr Co. -..---------...--..685-/1506

HltBtrytoabrr Solor .-.--------------MUrroy l-6itE6

*84"'4'.'ilff.trrnbrr Co., O. l. --------------(213t MUrroy 4-2610 '5 'r' i lbcvbr Co., A. t. -..---..-----CUmbcrtqnd 3-9078

Hufi LurnbcrCompony.-..--.-----:-----.-P[ymoulh6-8191

Hughcr lumber Soler ---.-------.----------------l2l 31 215-5553

Indrpcndrnl Bldg. Mofcriob Co. .--:---.-..-...636-8345

Inlcrrfolo Contoincr Corp. ---------------------JE 1-676E

Jcnb Dondy lunbcr Co. ..---..-----.--.M7mond 3-7382

Jrwrlf tunbcr Solcr Flonticr 8-8292

lcrhhy, Dovid E. -----.---..-----.------Chopmon 5-8805

torCol lumbcr -.l2l3l tUdlow 2-5311

tPS Rcseorch loborofories, Inc----------------.-178-8249

Lumber Specioltier .-....-.---.---------.--{2131 OV 5-8658

l. I , I$orguort-Wolfc lumbcr Co. 775-2693

MuffcnlumbcrCo.,Floyd.-.-.---.--.--..---...--678-5334-'i|hrrual Aloulding ond Lunbcr Co. ..--.FAculty l-0877 ' Nclh Lumbcr Solcs, A. W..------.-------------872.128O l. Olivcr lunbcr C.o. --Mynond

Pociftc lumber Co., Thc -----..-...---CUmbcrlond 3-9078

' Poci0c-liodiron lumber Co,.----...-.---.JPrucc3-2292

," ?on Ariofic Troding Co., Inc..------.---Rlchmond 7-7524

Poircc Conpony, Al ..-----------------.--.NEvodo 6-1009

Prnbrrthy Lumbcr Co. LUdlow 3-4511

. iockporlRedwoodCo..-...--..----------------....-...115-2896

loy Forert Products Co. .--------.----.....TRionglc 2-1070

, Sonford:lursicr, Inc. -----.----.---..--.AXninrlcr2-9181

Sinnons Hordwood lumbcr Co, .-...-.--SPruco 3-l9lO ' South Bcy Rcdwood Co. -.-...--...-...-.--..SPring 2-5258

Soulh Bay lcdwood (Howlhornel ..----OSborne 6-2261

Sbhl Lurnbor Co. ----.-------.---.--..-.ANgclus 3-6844

r, $lcndord lumber Co., Inc. .-.--.-:..----.l2l3l 685-1041

ltdnton & Son, E. J.......--.-.----.-----------lUdlow 9-5581

Surnrnlt lumbcr Co. -..--..----------ANgelus l-2161

:&dllc & Kcllcr lurnbcr Co. .------------Gllberr 3-89O9

Tocono lunbcr Solcr, lnc, ...--------------MUnay l-6361

Son Anfonio Conrlnrclion Co. ..-----UNdqrhill 5-1245

Trcqlcd Pole Buildcrr------.----- ---------------17 1 1'l 986-4166

SASII-OOORHITttWORK-SCREENS ITOUTDINHUIIDING IIATERIALS

Arfqsio Door Co., Inc. ...---..-....-.UNdcrhill 5-1233

Asrocioled lrtolding Co. ....--..--....--..RAymond 3-3221

Colifornio Door Co. -(2131 588-2141

Colifornio Poncl & Vcnccr Co. ....--..lrtAdison 7-0057

Corlow Cornpony ------------.---....Pleosonl 2-31 36

Mcplc Bror., Inc. .-........---.-...--.....----.OXbow 8-2536 CORNING

l{oson Supplicr, Inc. --------..---..ANgelur 9-0657

Nordohl lrlonufocluring Co. ...-........--.--.- -------819-267 5

Pelfo Architeclurol Froducts, Inc. ..-.---...(21 31 723-91 66

Reody Hung Door /rlfg. Co. .---......---Vlctorio 9-6412

Shokertown Corp. --------------...-..-------.----17 | 41 529 -21 19

So-Col Cornmerciol 5rccl...-........----..-...{2131 685-5170

Slrqit Door & Plywood Corp. .-...CUmbcrlond 3-8125

Torfer, Webrler & Johnson --.-.---.---.ANgcl$ 9-7231

Torfer, Webslcr & Jotnson lSpcciolfy Div.) AN 8-8351

Woodlond Producle Co.- 714) YUkon 6-7981 SPECIAL SRVICES

Arsociofed A4olding Co. .---..-..---.RAymond 3-3221

Berkot Mf9. Co. --.-------l-.--.-......------.---.--.-.---.875-1163

Colif. [br. Inspcclion Scrvicc -.--NOrnondy 5-5431

C-Q Trucking Co, -------------------.----...RAymond 3-6557

Coort Ploning r\Aill -----------------------MAdison 2-ll8l

Hunlcr Woodworks ..----------------------.SPrucc 5-2544

Miomi-Corey Mfg. Co.-------..-- 773-8511

,.,. 1

lorlcr, Wcbrlcr & Johnron, lnc. ------ANoclus 9-7231

Corlow Compony TAlbol 5-0672

Evcns Produclg Co. (Plywqll Div,)..----....F1 a) 737'0651

Gcorgio-Pocific Worchourc .---.....-.OVerlond 4-5353

Hqrbor lumbcr (Al Wikonf....--..----....------OV 4-8956

Hobbs Woll lumber Co., lnc.----------------511-5197

nlond lumbcr Compony .-.-....--..---.-..TRinily 7 -2OOl

Key Corporotion .--------------..-..-..-..-.--..----875-2060

So-Cof Connrcrcial Stecl.----.--.-........--.V | 1l 825-6770

Torler, Wcbsler & Johnson .-..-----.-.TRiongle 5-1550

Twin Horbors Lumber Co.------- --------..----(7 1 1't 517 -8086

Union lumber Co. -------..-.-----.-..---.-714) 512-ft69

Woodlond Products Co. -------.--..---.(7141 YUkon 6-7981

SAN DIEGO AREA

TUMEET AND TUMBER PTODUCTS

Indcpcndent Bldg. Alolcriols Co. .---(2131 6368345 lnlqnd tumber Compony ---------.---.GRidlcy 4-1583 }{ople Bros., Inc. ---------------.--..-.-..-..---Hlckory 2-8895

Reitz Co.. E. t. ---------------------.---.--------Q111 GL 9-1166

Soulh loy ledwood Co. (tor Angelesl--.JEnith 2261

.Torfcr, Websler & Johnson --.-.--.--...-.GRidley 7-417 1

Wcycrhoeuscr Compony .-------.--COn9rcss 1-3312

BUttDtNC 'lAAlERtAtS Arlesio Door Co..-.--------.-.-----....-...-.....-..--442-7788

Georgio-Pocifi c Corp. -..------- ----.--.V 1 11 262-99 55

So-Col Commerciql Sleel-------.---. -------.--.-17 1 11 234-l 851

Unitcd Stolcs Plyrood Corp. ...-....-..BElmont 2-5078

Woodlond Producls Co. -....-......--.{7141 YUkon 6-7981

NORTHERN CALIFORNIA

ARCATA

Arcoto Redwood Compony ---.-....-.-..Hlllside 3-5031

Son Antonio Conslruclion Co. ----..-.---(91 6l fZS-S3St;l wltuTs !:''l

Con-Fob Equ ipnr cnl Co. ...--.--------(5031 752-2955

EUGENE

Fremonl Foresf Produclr .--.---.-.---.----Dlonond 3-9257

Albert A. Kellay Co. ---(5031 3,13-f124: Pocifi c Fir Solcs.----.------------------Dlomond 5-Ol5,l.

U.S. Plywood Corp. ----------.-.-----.Dlomond 2-llll

Cecil E. Wingord lumber Co,

RIVER I

Edword Hincs lunber Co.-.-..-..-..--.--.-.-(503) 386-2041 : MEDFORD

Ed Founloin lumbcr Co. 1525

Wendling-Nothon Co. ..--.--.-----------.-.----.---.772-7053

oswEGo

Stcnge Lunber Co. .-----.-.------.-.--.----(5031 63&7681

t,,:. - Union lumbcr Co. .-.---.--.--..--.---------V111 512-5669

' Twln Horbofs Solo Co. --------.----------.625-8133

,.:j,',.

Unltcd Whlrc. lunbcr Co ---------.OVc6rook 5-560O

Unllad Slofcs Plyrood Corp. .----------.lUdlow 3-3441

U.S. Plyrood Corp. (Glcndolel .----.--------Cltrus 4-2133

U.S; Plyrrood Corp. (long Bcocht -..--HEmlock 2-3901

Arsocioled Redwood Millr .....-....-...VAndyke 2-2116

Col. Pociftc Soles Corp. .---....---*..-.VAndyke 2-5151

Holmer Lurnber Co., Frcd C, ...---.--VAndyka 2-3657

Jcmes Redwood Soles .---.-.---...-.------{7071 822.r',6/.1

Jewell lumber ---.------.VOn 822-5163

Pocifi c Fir Soles .-.----.--. -..-....-.-.....VAndykc 2-2481

PORTTAND

Dont & Russell, Inc. ..------------------...C4.6-2311

Engineered Sofhrood Produclr .-...........-..--..228.2356

Bvons Producls Co. ------.--------------------.-----222-5592

Forsst Fibcr Producfr Co. ...*----.--..--J l &9158

Gcorgic Pccific Corp. ------222-5561

i Wcndlng-Nofhon Co....-..--.-----CUnbcrlond3-9078

U.S. Pllmood Corp. (Sonto Ano) --.--Klmbcrly 7-1591

.;,-ir -..: ;.,1y"tLrn Hordwood lunbcr Co.---..--..-.-.....--..655-8933

",":iilAr.Frbou.r Compony -.-..*---.-Rlchnond 8-5451

," r/Vcrchourc (Anohcinf -----PRorpcct 2-5880

Wholesolc Forctt Producfs ..583.6013 x,'i'f '1 TIEAIED tuilBEn-poLEs---?tHNGs-TtEs

,t!:r; &rtcr & Co., J. H. -.----------...DUnklrt 8-9591

Ioppcn Compony ...(2t31 83G286O

Afc€onnick & Earler --(7111 871.8971'

Sinpson Tinber Co. ----(7071 822-0371

Tocono lunber Soles, Inc. --.-....--...YAndykc 2-3601

ANDERSON

Kimberly-Clork Corp. --.---.--.--------(9161 365-7661

Pouf Eunyon Lumber Co. ---365-2771

Moore Dry Kilo Compony .-----.-...-.---AVcnuc 6O6i!6

Pope & Tolbol --.------.--228t161

Twin Horbort lumbcr Co. ----.-.----..*.--.-J2811 12

Tumoc Lunber Co. .----------------------CApilol il-6661

U.S. Plywood Corp. ----..--------.--------CApitol 7-Ofil7

rrl/cycrhocurcr Co. .-.---.-----:- --------2261231

SPRINGFIETD

Gen lumbcr Produclr ---------.717-91?2

VENETA

Inl'l Poperllong-Bell Div. ----a-----t5031 935-2215

WASHINGTON

BUYER'S GUIDE

5A5H-DOOn-W| NDOW-llOUtDrNGS

BUIIDING IAAIENIATS

Arfesio Door .589-9971

Cofoveros Cemenl Co. .--------------.DOvglos 2-1224

Woodfond Producls Co. ---..-..-..-....|.7141 YUkon 6-7981

TNEATED TUTTBEN_POTES

loxler & Co., J, H. -.-..YUkon 2-0200

sAN FRANCISCO

Horbor Lunbcr Compony .----...----.-.-...YUkon 2-9727

l{lgginr Iumbcr Co., J. E. .-..-----.---...VAlcncio 1-8741

Hobbr Woll lumbcr Co., Inc. ...-....---Flllnore 6-6000

Lonon Lumbcr Co. ...-.....-...---------.-...--YUlon 2-4375

lAocBcofh Hordwood Compony -----.---lAlssion 7-0772

Torfcr, Wcbrlcr & Johnron, Inc. .-.-.PRorpect 5-12Co

Union lurnbcr Compony --......---.-------.---SUtter l-6170

Unilcd Stotcr Plyrood Corp. -..-...----JUnipcr 6-50O5

Wcndling-Noihon Co. ....-.--.---------------.-.SUtter l-5363

Wcrlarn Forcti Produclr of S.F. ..---l,Onbord 1-876O

Weyerhoeuser Compony .-....319-1114

OBITUARIES

EIIWIII HEIBERGER

Edwin M. Heiberger, assistant general salesmanager and advertising manager of The Pacific Lumber Company, died October 20, following a heart attack shortly after returning home from a Denver business tripr He was 51.

A native of Oakland, Calif., Mr. Heiberger began his lumber career in 1938, as an office boy for the old Dolbeer & Carson Lumber Co. in San Francisco. He joined the Army in 1941, and spent most of the ensuing five years in the Pacific Theatre where he gained a considerable reputation as an expert marksman,

Following the war, Mr. Heiberger rejoined Dolbeer & Carson and was u'ith the firm when it was sold in 1950. He then joined Redwood Sales Company in San Francisco and was manager of that firm when it was

purchased by The Pacific Lumber Company in January 1959. In 1964 he was promoted to assistant general salesmanager and advertising manag'er of T.P.L.

An avid sportsman and expert marksman, Mr. Heiberger was a membel of several local gun clubs and earned a berth on the crack 10-man California State Rifle Team a few years ago. He was a member of Fremont Lodge 497 F. & A. M., a member of the International Order of Hoo-Hoo and had served on several committees for the California Redwood Association.

He is survived by his widow, Juanita, of their Lafayette home, and two sons, John and Wayne Heiberger.

A. A. "AL'' SNYDER

A. A. "Al' Snyder, veteran lumberman and long-time resident of Forest Lake (Lake Tahoe,) Calif. died October 12, aftet a short illness. He was 79.

Mr. Snyder's long lumber career dates back to 1912, when his father, Dave Snyder,

D*lry and Compary o Lurnber

Weslern Lumber & Building Moteriols IIERCHANT

and A. A. Schmidt began operation of Glendale Lumber Company at Glendale, Oregon. After working at the Glendale sawmill for three years, he became interested in retailing and purchased Medford Lumber Company at Medford, Oregon, thus beginning a retail lumber career that spanned nearly 50 years.

Mr'. Snyder's first venture in California retailing came during 1933 when he acquired an interest in Central Lumber Company at Stockton from O. V. Wilson. In 1937 he purchased Lodi Lumber Company, but two years later disposed of this yard in favor of starting his own operation practically on the shore of beautiful L:ike Tahoe.

Mr. Snyder selected Forest Lake (near Tahoe City) for the site of Snyder l,umber Company in 1939, and he remained active in the business along with his two sons, Don and Bob, until tu'o years ago.

Mr. Snyder leaves his widow, Pearl, of their Tahoe City home, and his two sons, Don and Bob Snyder.