the lum[cF manket i$ ul

.,. now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the g rowi ng demands as architects and builders turn to f i re protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RAIHER USE WOOD will go up accordingly. We've already contracted for several tons, though, and we assure all participating dealers that there,ll be plenty of pecans foi them."

Greatly as a result of the 1963 promotion, B_rucePly Harvest Pecan Paneling has jumped from llth to 5th in sales ii the BrucePJy ling according to sales manager Shea, "and we look for this year,s proriotion to push it even higher.',

Shea calls BrucePly Harvest pecan the "hottest single panel on the market todav. It's_ difffcult to explain why one panel such as Harvest Pecan catches on so,,, Shea said. ''but there's no denying it.,, o'Some.peopl" ."y p""un has become very popular because so many people desire a medium priced panel with character and beauty, such as wahtut has, but don,t want quite the darkness of walnut because oI the smaller size of their rooms. or the absence of light in a room. At anv rate.,' Shea said. 'oa dealer is missing a bet ;f he is not displaying and pushing-now a pecan paneling."

,. Bt:"" factory salesmen and Bruceply distributors are offering the ,,Holiday Harvest of Pecans" promotion ,ro*, ,rsirre small bags of pecans as their calline cards] Brand new for this year,s pro"motion, according to sales promotion- manager IIalmo, is a three-color window banrr*, irrd an, in-store display in two difierent sizes, a 28"y44t' double-easeled floor display. and 1 l!"122'! single-easeled countei display. Each display features a squirrel delivering the sales m,essage for BrucePly Hurue.i Pecan, feature panel in the prornotion, and an actual sample of l{arvest Pecan on the display.

Shea emphasized that there is no limit to the number of pecans dealers can win by participating in the promotion.