TWIN HARBORS LUAABER COAAPANY

Aberdeen, Woshington

525 Boord of Trode Bldg. PORTLAND 4, OREGON

Phone CApirol 8-4141

Monufocturers ond Distributors of West

MENTO PARK

Jim Frqser-Dick Merriti

1618 El Cqmino Reql

DAvenporl 4-2525

EN. l-0036 (Boy Areo, Son Jose) ment Committee to prepare for an expected increase in federal land acquisitions affecting private timber growers.

One resolution declared: "All reasonable steps should lie taken to assist local efforts to guide federal land acquisition progr€rms to minimize damage to the timber-dependent industries and communities."

A second resolution called on each o{ NLMA's l6 federated associations and other cooperating groups to undertake a state-by-state review of proposed land acquisitions by the federal government, with particular emphasis on "the public interest

451 South G Streel ARCATA, CATIFORNIA

VAndyke 2-2971

Coost Forest Products

LONG BEACH ll0 W. Oceon Blvd.

Jim Rossmon-Geo. Otto

SPruce 5-6318

HEmlock 2-3481 aspects of state statutes consenting to fed' eral acquisition."

A third resolution in this area sought to alert the forest industries to such dangers as "encroachment by the federal government upon a successful state park program damage to communities and businesses dependent upon timber production misrepresentation in the news regarding a timber {amine and the historic indu-*try attitude torvard parks."

On the grade marking front, NLMA directors urged all recognized grading agencies to require that all softwood lumber to be used where strength is a factor be graded and grade marked at the point of manufacture. Moreover, the resolution stated: "The NLMA stafi is reouested to seek adoption by building .od" agencies of mandatory grade marking requirements for all softwood lumber intended for loadbearing purposes. Building code and regulatory agencies should be encouraged to adopt provisions consistent with these recommendations."

On the subject of lumber sizes, NLMA directors called on all industry associations to implement the grade standardization program approved by a special committee last June.

Nevada Operation

(Continued lrom I'age l6) on July L, 1927, with thc Jessie Smith Lumber Co. in Reno, moving to Homt: Lumber Co. in Reno durins late 1931. which was strictly wholesale at that time.

In 1938, he became nearl of I'eing an employee so he formed the Peterson-N{cCaslin Lumber Co. in Reno along with R. J. McCaslin. It rvas in this husiness that Ray Jr. and Bob later gained their initial lumber experience.

In September 19.55, Ray Jr. decided to try his hand in the wholesale end of the business, so with his dad's and brother's blessings he became manager o{ the newly formed Nevada Wholesale Lumber Co.

The backers of this company, incidentally, included three well known gentlemen with the monikers of Roy Cross, Harold I)ayton and "Spec" Rawbeck u'ho later rvent on to establish Nevada Lumber Compan)' at Tahoe Valley, Lake Tahoe.

But back to Nevada Wholesale Lumber Co. On April l, 1957, big things happened. Ray Sr. and Bob sold out their interests in Peterson-McCaslin Lumber Co. and in lurn bought out the backers o{ Nevada Vholesale to once again bring the family together.

Presently, Nevada Wholesale occupies some three acres served by spur and has over 40,000 sq. ft. of undercover storage not counting the big 6,000 sq. ft. store and office buildirrg. Wholesale ofHces are com' pletely separate and housed in another building east of the main store.

Besides the myriad of functions involved in a wholesale-retail complex of this type" the Petersons also operate their own truck maintenance shop which is entrusted with the full time job of keeping the five Ken' worths rolling as well as Bob's fleet o[ six 6-wheelers and three {ork lifts.

'Ihe Peterson boys (and we say that because Ray Sr. still moves around like one) have made it big, a-* they say in Reno, and they're looking for bigger and better things to come. And we're indined to agree with them. not iust because the new Donner

Mrrillt0-DErAil. M0UTDH0I-Kil.lt DRytlt0

Sewing All Southern Colifornio Lumber Yords - Cobinet ShopsFurniture Monufocturers ond Wholesole Lumbdr Distributors

Freeway will produce many new motelcasinos-perhaps even a new "line"-ls1 because of the long persistent rumors of big industry interest in the area.

Come what may! you can be sure these guys will be out there hustling for their sharc of the new busines-.-and then some.

Celofex Woodgroin Pqnel

Platinum cherry, a new woodgrain interior hardhoard pancl, has been introduced by Celotex {or distribution on the West coast.

Platinum Cherry features the distinctive grain of cherry on a platinum-colored sur{ace. Its economical price permits low cost interior finishing in homes, offices and commercial establishments. The factoryfinished panel has random grooves for a natural plank effect.

It is available in 3/16 in. x 4 {t. x B ft. panels,

Dry Kiln Club Meets

The Central Cali{ornia Dry Kiln Club met November 13, at the University of California in Richmond, Calilornia for a joint affair with the Redwood Seasoning Committee.

A{ter lunch and busincss meetings they heard several lectures: "Kiln operation and problems; kiln maintenance," H. H. Smith, Pacific Southwest Forcst & Range Experi- mental Station I "Economics of drying," Dr. F. E. Dickinson, U. C. Forest Products Laboratory; and "Kiln construction."

Trweling Lumbermon

Retired lumberman Al Setterlund and his wife Clara have returned from a fall trip to the East coast where they visited relatives.

Setterlund retired in 1962 after spending 44 years in the lumber business, He was mostly active in the north Mojave area. They now make their home in Independence, California.

Topping ofi their six-thousand mile jet trip was a rneeting with Setterlund's brother. whom he had not scen since 1912.

,IIANAGEMENT CONFERENCE (Continu,ed lronr Page 22)

Edward A. Altshuler of Ascon Management Corporationo the opening speaker, talked on "The Vanishing Line Between Manufacturer, W'holesalers And Retailer." Altshuler stated that the vanishing line existed 40 years ago and it exists today, and will exist tomorrow. There is an economic reason for it. Merchandise flows the easiest route to money.

He gave the dealers present ten principles of management, stating 'othere are no simple answers to complex questionsmanage by exception." Some of the more sigrrificant principles are knowing what the retail function is-deployment oI forces, know your people, use standard operating procedures, judge the success of your business properly, and study your competitor and your customer.

Altshuler also covered the biggest problems facing retailers today. They are shorter margins and increased costs, financial problems, personnel and marketing problems.

"TIME TO CHANGE''

He pointed out that the average small and middle size retail lumberman sees his position in society as a limited one. This is wrong, he said. Now is the time for them to change, to operate their business through sound principles of management, rather than by intuition. Use professional manage-

Thank Yotj

for your confidence, trust and goodwill during the past year. In 1965, our every effort will be bent toward maintaining our high stendard of excellenee in quality and service. ONE

CALL DOES IT ALL!

for fast, dependable service from our complete stock of building materials.

ment consultants if necessary and train your salesmen. Future changes in the industry with respect to products, marketing and management demand increased knowledge now. Altshuler is the author of some seven publications, the most recent of which is "Standard Operating Procedures

-A Must For Every Business" which he sells for $5.00. Orders for a limited number of copies can beorderedthroughLASC.

Lumbermen E. L. Newkirk of Chandler Lumber Co., Russ Morgan of Morgan Davidson Lumber Co., George Barr of Barr Lumber Co., Ralph L. Grdwell of OregonPacific Forest Products Corp., James D. Rossman of Twin Harbors Lumber Co. and Carl E. Povnor of Vholesale Forest Prod-