A Medlord Corporotion Representotive

1928 Sondcreek Woy

Saginaw Shingles

Industry Ills

(Continucd, lrom, Page I2) plete supervisory control is the responsibility of a one man (part time) agencv (American Lumber Standards Committee ).

The adverse publicity rcceived bv the Iumber industry in this enormous marketing area has seriousll' damaged its publicr image. The same set of circumstanc'esprobably rile all over the country-could, if not controlled, damage the industrv almost beyond re(iovery.

Fortunately, the NLMA industry leaders had the gumption to stand up to the challenge. Resolutions rvere passed and implemented recommending changes in the

ALAMEDA, CALIFORNIA

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Soginow Split Shokes

ALSC which would give it adequate police power to enforce rules. and pledging the complete cooperation of NLMA mtmbers and staff in promoting the requirement that all strur:tural lrrmber be srade-marked.

This is a [ar cry from the [ormt'r irr,li[ferenr:e oI the industrl'. Let u,s hope tht'y have lor:ked the lrnrn hefore all the horse-. are stolen.

The lumber industry also struck a militant l)osture at the mccting against thc threat of stepped-up {cdcral acquisition of privatc timberlands plus moving to stamp out lraudlent pJrade marking of structural lumber in thc wake of scandals in the New York art'a.

Action on these tu'o fronts highlighted resolutions approved b.v the hoard of directors of the National Lumber N'Ianufacturers Assoc'iation at its 1961 annual meeting Nor'. 9-11 in Phoenix, Ariz. NLMA directors also:

{ 1) Votcd to push ahead with plans for gaining ac('eptance of proposed nerv softrvood lumber sizt's;

(2) Acted to improve coordination of the forest industries in tackling national problems; and

(ll) Called for an "all-stops-out" public relations program to improve puhlic opinion of the lumber industry.

Thc association appror,ed three resolutions recommended hy its Forest N'Ianage-