HARDWOODS...

For Every Purpose

o oll species of fine cobinet woods o wholesole only o quolit/ products o efficient service o fost delivery to oll points in southern colifornio

Tirnbers

Long Dimension

Rough

Dimension

Other llouglas Fir ltems

HUFF LUAABER COfiTPANY

Sonlo Fe Springs Division: 13535 Eost Rosecrons (Eost off Rosectqns lurnoff, Sqntq Ano Freewoy) los Angeles: l 15 West t t 6th Street (Eqst off lmperiol Tumoff, Horbor Freewqy)

FOR YOUR REQUIREMENTSGall Plyrnouth 6.819l

It's the Nuts!

"It's the nuts," say E. L. Bruce Co. offcials of their fall "Holiday Harvest of Pecans" promotion for the firm's three BrucePly pecan wall panelings.

Run for the first time in the fall of 1963, the promotion proved so successful, according to BrucePly sales manager Martin Shea, tl-rat it is being repeated again this year, now through Dec. 3I.

Shea said you could measure the success of the 1963 promotion in dollars or tons. t'Sales on our pecan panelings-particular- Iy Harvest Pecan-nearly tripled during the 90-day promotion, and have been sustained at a level of about a 100 percent increase ever sinee." Or Shea pointed to the "literally several tons" of pecans that were shipped to retail dealers as their premium .for stocking the BrucePly pecan panels during the promotion. ooThe pecans are shipped to the dealer in cloth gift bags of two pounds each directly from the Mississippi plantation on which the pecans are grown," he said. Shipments of the pecans are made during November and December. immediatelv following harvest of the fresh 1964 crop.

The promotion was outlined this way by Bruce wood products sales promotion manager John Malmo. 'oRetail dealers get two pounds of plantation-fresh pecans for every six-pack of BrucePly Pecan, Harvest Pecan or Provincial Pecan paneling they buy.

"It looks like the promotion may cost us more this year," l\lalmo mused. 'oW'e're told the crop will be only about half this year what it was last year, and the price