PERS@NALS

Fred Ilample, along with partners Ronald and Norman Moultorq has opened St'ar Retail Building Materials in Eugene, Oregon. Fred has worked for U, S. Gypsum since 1968.

Les Doddington, Bernie Barber & Associates, and Jack Piersall, Blue Lake llardware, parlayed a highly successful deer hunting expedition into the Siskiyou Mountains into an even better trip into the Colorado wilds in quest of elk.

John Hansoru San FernandoValley wholesaler, spent November in East, Middlewest and Southwest on business and pleasure. Most of his working time was in Texas.

John Baxter, owner of Big John Lumber Co., Susanville, has closed up his yard and plans a little bit of that "temporary retirement." Baxter is contemplating opening a "building materials only" store in downtown Susa.nville next spring. Prior to moving to Susanville, he operated Baxter Lumber Co. of Arroyo Grande.

Doug Caldwell, owner of Caldwell Lumber Sales, Sacramento, limped home after the recent Shriner's convention in Phoenix, but is reported fully recovered from the ordeal at this writing.

Popnnunttug.

McDonqtd Cedor Prcducts, Ltd.

Lomford Cedor, [td.

Tumoc lunrber C,o., Inc.

California National Lumber Sales, a new eommission lumber buying and sales firm, opened for business at TI0l Cottage Way, Sacramento, on December 1. The new firm is headed by Clyde Crenshaw, former Grants Pass wholesaler who more recently had been with Lumber hoducts Merchandising at Red Blufr.

Mike Coonan" president of llobbs Wall Lumber Co., along with Johnny Polaclu visited llobbs Wall accounts in the Reno and Lake Tahoe areas last month.

Lee Kramer, E-Z-Glide Sliding Door chief, and his wife are back frorn a fishing trip to northern California where they Iooked for Steelheads and lumber.

Bob Bonner, it would seem, has been the sole support of the medical fraternity in the S,acramento area this year. Bob returned to his R. F. Nikkel desk the end of October a"fter the latest of a series of hospital confinernents.

Bill Suiter, Jr., import department m.anager of Evans Products Co., has been promoted to general salesmanger. Al R€dinger, formerly with Atkins, Kroll & Co., moves into Suiter's slot at Evans. Al has also been named southern California regional vice-president of IHPA,

It was off ,to Dallas for LMA prexy Clair Hicks, vice-president Bob Adams, executive veep Bob McBrien, and Frank Heard, Elmer Rau and Art Masters who participated in the NLBMDA Exposition November 18-20. These men represented LIVIA a:b special meetings of the national board of directors and managing officers.

Ron Barrsotti, formerly with Diarnond National at Placerwille, has been named manager of Diamond's Martinez yard. Barsotti, who has also worked at its Orland, Red Blufr and Corning branches, replaces Milt Abbott who is transfening to other work in the division.

The Bobbsey Twins from Reid & Wright, Bob Reid and Bob Wright, flew to Hawaii recently to confer with customers and peruse the market in general.

Meeting in San Mateo on L.A. Hoo-HooEtte business recently were founder Anne Murray and officers Peggy Mottola, Estella Seemayer, Hazel Tandy, Betty Morrill and Mable Stasser.

Ilarold Hess, former operator of fndependent Redwood Co. in Boonville, was recently named assistant to Elmer Brock of Tarter, Webster & Johnson, fnc., Newark.

Consolidated Lumber Company executives, and their wives, spending part of November on the beach in Honolulu, Ralph Russell, George Hinkle and John Hults.

Bob Erickson opened the hunting season in Utah. Seems he had trouble making the deer stand still. Better luck next year, Robert.

Sterlirrg and Loraine Yflolfe, on a 'round South America air tour visiting South and Central America before returning late this month to Long Beach.

Ken Conway, southwestern sales rep. for Lrcata Redwood, has completed an extensive survey trip southeastward. No time for Las Vegas on this trip-strictly business from start to finish.

Terry Mullin of Tarzana Lumber and a director of NLBMDA and Wayne Gardner, LASC veep, attended the long-named association's annual exposition in Dallas last month.

Fred Riedle, Jr., owner of Builders Lumber Company at Dos Palos, has decided against rebuilding his yard which was leveled by flre last summer. Instead, Fred gave it his all during the duck season and then hustled off to Arizona for a counle of weeks to thaw out.

Diamond National's Dan Pensotti has been named manager of the company's Anderson branch, replacing Jim Coscarino who is transfening to Redding. Ray Smith will handle northern area credit responsibilities formerly handled by Pensotti.

Newt King, head of King Building Sup- ply with headquarters in Portland, vacationed in Mexico this fall.

Frank Kelly, formerly with Consolidated Lumber Company in Wilmington, may have forsaken the southland, but he just couldn't tear himself awal' from the docks. Franl< is now in sales for Hubbard & Johnson Lumber Company at the Port of Redrvood City.

Bob and Ray Peterson of Nevada Wholesale Lumber Co., Reno, took in the recent big Shrine convention in Phoenix.

John Osgood, of Robert S. Osgood, Inc. in Los Angeles, has been elected to the board of directors of the Imported Hardwood Plywood Association.

Max Barnette, IBMC chief, back on the job follorving a nice rest in the hospital. Max was burning the candle at both ends and just got, a little tired.

I. S. Brown, Industrial Lumber Co., back on the job following major surgery. Welcome back!

Dean Jones, Downey Dry Kiln top banana, recently spent time at the company pre-finishing plant at Longview, Washington.

Horace Wolfe, and staff, attending the Bold tournament and banquet at Redding in late August 23. lt atfuacted more than 200 lumbermen.

Morris Tisdall, for the past several years with R. F. Nikkel Lurnber Co. in Sacramento, has joined Glen Butler and Larry Whittaker in the Sacramento office of CalSac Lumber Sales, Inc. Morrie started with the Ralph L. Smith Lumber Co. and Winton Lumber Sales.

Leonard Hall, head of Lumber Products, Porbland, spent most of last month defrosting in Acapulco, Mexico.

Felicia Reid, Evans Products, and husband Merle vacationed in the midwest. Merle is with BuildinE Material Dealers Association.

Marshall Schmidt has left Western Pine Supply Co. at Woodland to join Ostrom Lumber Co. at Marysville. Marshall is one of the better known lumbermen in the Sacr,amento Valley area having spent years affiliated with the old L. J. Carr and Sacramento Box companies. In his new duties at Ostrom, Marshall wi I work with BiII Novak in sales.

Jim Ramsey, Union Lumber Company's lumber gunner from Chicago, wound up a 6 weeks business trip through the territory last month with a visit to lJnion's San Francisco offices.

Charlie Schmitt, manager of Jack London Trading Co., Oakland, recently spent two weeks in the Midwest and East on company business.

Arnold Bildsoe, folmerly with GeorgiaPacific's import-export division, has assumed similar duties with OreEon-Pacific Forest Products Corp.

Bill Grieve, head of Building Materiai Distributors, with headquarters in Stockton, is back at his desk after a three weeks hosnitalization.

Marshall Denlis has replaced Rex Morgan as manager of Diamond National's Los Molinos yard. Marshall, who took over his new duties November 9, joined Diamond in 1960 and was forrnerly assistant manag'er of the company's Cotati branch.

Mildred Evans of Lindsay Lumber in Paramount is adjusting to real life after a t'dreamy" Hawaiian vacation,

Bill Lowe, formerly with K/D Cedar Supply and Hubbard & Johnson Lumber Co., is now with Novato Building Supply in Marvelous Marin.

Agnes Mclntyre has returned to her desk at West Coast Lumber Inspection Bureau after having been out of circuiation for five months with a knee injury.

CAI.IFORNIA IUTSCT'ITETCHANT

New Getz-Roymcc Plont

Getz Lauan plywood panels, V-groove embossed and prefinished on a patented, continuous line system, have started to glide off the line at a 1000 panel-per-hour rate.

The modern, specifically-designed for tion metlrods with old-fashioned individual craftsmanship-an ever-present part of wood selection, processing and marketing service."

The new plant, located on a two-acre site south of Los Angeles, has the advantages of D-F loading facilities, an exceptional skilled labor market, and Getz's

1{EW PREFtntSfltl{8

PLAI{I of Getz-Roymac is now producing V-grooved Lauan plywood panels at a 1000-per-hour rate. The highly automated, patented process production line can V-groove, pattern print, color tone, and apply multiple coatings in cne continuous run. Five quality control check points are another feature of the new GetzRoymac procesS.

prefinishing plant is reported to encompass new, exclusive sequence and coating techniques. combined with an automated, fivestage quality control drop-out system. Derigner of the plant and president of GetzRoymac, Inc., C. T. McElroy, stated that "the Getz-Roymac prefinishing production concept is planned for complete closed circuit television monitoring at all stages, and combines the best of modern automa- world-wide buying and marketing offices.

Production emphasis at the outset will be devoted to order backlog work on Getz V-Groove prefinished [.auan, and Getz walnut-pattemed, VCroove o'Beauti-Grain" panels. "A variety of color toning and popular wood specie pattern ofierings will be presented in the near future," according to Joseph B. Durra, manager of the Getz wood products division.

CboN< Lumber Co. is 4l

One of the oldest family businesses in the Lawndale, Calif. area, the Cook Lumber Company, is celebrating its 4lst anniversary.

The business, originally started by Bert L. Cook in 1923, has been operating 'oat the same old stand" since that time.

It is presently owned and operated by his son Charles Cook, who says that he first began working in the business "when I was a high school kid" in 1938. Cook's service in World War II and the Korean War interrupted his business career, but in 1952 he took full charge due to the poor health of his father.

Cook points out that the store has o'modernized several times, and our business has increased over the years but we have space limitations as far as major expansion is concerned. However we have doubled our facilities, and have changed our line of goods as conditions indicated change."

The present owner admits that he is o'on the conservative side. I have never seen the need," he says, t'of going out and makine a lot of noise and makins no more aJtr.y in a business."

The Cook Lumber Company deals almost exclusively in "items connected with building and home repair."

Cook is a past president of the Lawndale Chamber of Commerce.

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns ...all soft+extured and smooth-finished in uniform quality. Special patterns will be milled to your specifications. Your order receives prompt lnt attention and on-schedule delivery at Maple Bros., Inc.

1965 APA Promolion Progroms

Dwelopments that will help boost the sale of plywood through promotion aids to dealers and wholesalers around the country were outlined at a recent industrywide meeting of the American Plywood Association.

Some 300 top plywood executives, representing the nation's structural plywood industry, heard a description of promotion plans for 1965 by John D. Ritchie, director of the association's information services division.

Ritchie said the association will strengthenits programs for distributors and dealers in 1965. He listed increased emphasis on direct mail pieces to dealers, offering plans, idea books, point-of-purchase displays and promotional assistance among aids to help the dealer sell more plywood.

Ritchie also described several new building systems being developed in the association's laboratories that can be used as new promotion items by dealers.

One new systemstill in the testing stageswould help increase the sale of dy*"od by making it possible for the builder to cut labor costs. It is a roof system geared to use specially-manufactured 5/6-inch plywood panels capable of spanning rafters 4 feet on center.

Most plywood roofing systems now re- quire 8/s-inch plywood but the rafter spacing must be 24 inches.

Plywood executives at the meeting were also told a plywood underlayment system is being developed to use with a fieldgluing technique. If the system prgves feasible, l/n-inch underlayment grade plywood could be glued directly 16 a r/2-inch plywood subfloor.

The system ofiers several promotional advantages: Firs! 7/o-inch plywood is thinner than what has generally been recommended before. Its use would cut builder costs and at the same time put plywood in a more competitive position, Ritchie said.

Also, by using glue instead of nails, there would be no nail-popping problems with carpets or tile. Finally, the new system would be stifier and ofier better allaround performance,

Ritchie had some words of advice about plywood sidings for his audience of industry management officials.

With sidings, he said, lower in-place cost for the builder is only half of the story. 'oThe other half is appearance and longJasting finishes," he said. "More home buyers are second-time buyers and once they've gone through the pains of frequent repainting, low maintenance becomes important."

He added that new patterns are always needed.

Yordqnd Ofiice Chonge For lVbhogony lmporting

Frank Rawolle, president of the Mahogany Importing Company, has announced that new offices and yard facilities in the Dominguez Junction area near Los Angeles will be opened by his organization January 2. The new location will include a new San Antonio warehouse, yard storage area and office building.

Mahogany Importing Company received its 50-year citation last month from the National Hardwood Lumber Association and has been in foreign and domestic hardwood in the West and Far East for more than a half century. For many years this progressive firm operated sawmills in the Philippines prior to World War II. They now import from other Asiatic manufacturers.

Located at 19506 So. Alameda in Compton, they are in close touch with traffic arteries.

ttVe are the western representatives of American IValnut Company and sell nothirg but prime imported and domestic hardwoods," said Bill Howe, vice president. o'We are also expanding our stafi and operations personnel, along with our sales coverage," he continued.

The industrial area where they will be located has long been a prime location for industry.

Rodio Editoriql Rebuked

Answering an editorial on radio station KRON in San Francisco lvhich supported "the Department of Interior's most comprehensive plan to sa\,e our important remaining redwood forests," Philip T. Farnsworth, of the California Redwood Association. said, "This new park is not nt'eded to save the forests. There are a million and a half acres of hcautiful redwood forests here today . To force this national redwood park on us would disrupt the economy of the north coast counties, put men out of work, uproot {amilities. cut tar revenues. Your tax money would be spent to make a depressed area of a prosperous region."

After pointing out that the California Redwood Association has cooperated with the Save-the-Redwoods l,eague for nearly fifty years, helping to estahlish California's magnificent redwood parks. Farnsworth wcnt on to say that "one-fourth of all the spectacular pure redwood groves originally hcre are still hcreon 350 square miles of publicl,v orvned lands-a conservation job uncqualled anywhere in thc nation. But nor'r'. the federal government would takc from private owners commercial land more productive than anyu'here on earth; it would add to this some of the best of our state parks, simply to create a redwood park under fetleral administration."

Speaking on clection eve" Mr. Farnsu'orth closed with, "A national park would not mean more redrvoods. lt would not add to the beauty of our land. It would threaten the economic lifc of an important part of our statc. We oppose it. It is opposed by the California State Chamber of Commerce. It is opposed by citizens groups throughout our northern countics. We hope you will oppose it too."

John

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