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Shqstq Coscqde Honors Beotty, NFPW

President Carl Allison of Shasta Cascade Hoo-Hoo Club No. 133 was chairman for the National Forest Products Week celebration. The club sponsored the Redding Trade Clu,b that drew 435 lum' bermen to publicize The Week.

Virgil Mastelotto, vice president, spoke on "What the lumber industry means to this area." Redding Trader Rhea Stone of Advertising LTnlimited was master of ceremonies. He named Wil' liam Beatty, vice president and general manager of Shasta Forest Company, as 'ol-umberman of the Year." The following is an insight into Bill's many activities and accomplishments.

He went to that area in the spring of 1950 as a forester for the Shasta Forest Company from Alturas, where he had been a ranger in the Modoc National Forest. He has led an active life in Redding and in his profession. He maintains membership in several forestry organizations: the State Board of Forestry, the Society of American Foresterso the forestry research advisory board to the Secretary of Agriculture. He is a director of Keep California Green, president of the Timber Growers of Northern California, chairman of American Forest Products Industries. Inc.

He serves on the California Advisory Committee to the Bureau of Land l\[anagement as forestry representative, and he is a mem' ber and the past president of Hoo-Hoo. His contributions to civic betterment include ten years service as a director of the Chamber of Commerce. membership in the Inter-Counties Chamber of Commerce of Northern California, three years service as a member of Shasta Union High School Board of Trustees.

President Carl Allison was assisted by the following committeemen: Joe Derrah, state deputy snark of northern California: Lee Deering, past president o{ the Redding Club; and Brad Broyles, Al Bryce, John Strange, Bill Koffard and Lowell Ambrosini.

Shasta Cascade Hoo-Hoo Club was organized in 1950 and currently has a membership of J 60. In addition to Redding and Red Bluff, the local club has members in Oroville, Corning, Burney, Mt. Shasta, McCloud and Hayfork, California.

Sqlesmen Nix New Sizes

Douglas Fir

Wcst Coast

Hcmlock

Cedar

Sitka Spruce

White Fir serving the lumber industry since 1938-and at least until the year 2000

The National Association of Lumber Salesmen recently conducted a surve)t of its members in regard to the propooed revision of American Lumber Standards.

Sixty-three percent voted o'no," with a majority of the "nay" voters saying they spoke for all the accounts on whom they call. Executive vice president George Mueth of the association put forth the thought that at this point it would appear that much of the industry would be happy to pigeon-hole the subject, if not forever, at least until a more favorable atmosphere prevails.

The breakdown of the vote was: o'No," 63.33/o; 'oYes," 26.6% with "no opinion" holding the balance of the voting.

The no voters stressed their feeling that the proposed new inch and one-half size would 'oresult in confusion, multiple inventories and lack of price incentive in the thinner materials." Yes voters said they felt the new sizes would "show a willingness on the part of the lumber industry to change its product, modernize it and allow it to be more competitive with other building materials."

Dont Forest Products

Dant Forest Products of Menlo Park, California, has announced the addition of two men to its sales staff, which is under the direction of Frank O. Morrisette.

The new men are John Dean and F. J. Poole, both of whom have had long experience in the marketing end of the lumber industry, particularly western woods. Along with the announe,ed policy of expanding its sales service, the Dant firm has added substantially to its fleet of delivery trucks serving its northern California marketing aFeas.

o'We are closing the calendar year with a healthy L7/o increasr- over the previous yearos volume," reports Morrisette, ttand we at Dant are confidently looking ahead with plans for a continued steady forward movement." By way of further elaboration, Morrisette showed pictures of a new build' ing near completion, to be occupied by Dant Forest Products, Inc. around the middle of December. It is planned to be a showcase for lumber products.

Evons Mo'noger Resigns

Emory E. Moore has resigned as general manager of the Building Materials Division of Evans Products Co. for reasotrs of health. He remains a vice president and director of the corporation.

Monford A. Orloff, president of Evans Products, stated that Moore is on leave of absence but is expected to return to full time duty with the corporate group after the first of the year.

o'We expect Mr. Moore, when he returns' to continue to render extremely valuable sen'ice to Evans Products, dealing with important corporate matters befitting his experience," Orlofi said.

The company expects to announce a replacement for Moore as general manager of the Building Materials Division in t}re near future, Orlofi said.

Moore is a director of the National Ply' wood Distributors and a past president of the National Plvwood Distributors Assn.

Economy Moy Eose in '65

Dr. George Cline Smith, consulting econ' omist to the lumber industry said that the nation's economy is currendy engaged in the longest and strongest upturn from a recession low in peacetime history'

Smith, senior vice president of MacKay" Shields Economics, Inc of New York, pre' dicted that the economy will remain strong for the next 12 months but maY show siens of easins at the end of 1965'

"Smith said "he based his l2'month forecast of economic strength on these develop' ments of recent months:

(1) new orders running well above industrial production;

(2) disposable income rising sharply;

(3) retail sales closely paralleling dis' posable income. I further increase in income. He said he exPects a retail sales in 1965the gain indicated for about the size of 1964.

Asserting that 'othe inventory cycle is the business cycle," Smith said the absence of excessive inventory buildups is evidence of the moderation being practiced by the btrsine€s community during the current economic uptrend.

Improved technology, facilitating better inventory control, has sparked a trend away from the inventory buildups that normally follow a recession, Smith noted'