The California Lumber Merchant - December 1961

@lehome to @ur t96t @llristmud llssut

A considerqble qmount of time ond ellort wos expended to compile the mqteriol included in this gigontic collection ol poges. It would be impossible to include photogrophs of the hundreds of persons who enthusiosticolly cooperoted to mqke this issue q reclity.

To the contributors o{ news items ond our Ioithful odvertisers we sqy q sincere "Thonk You." And to our

reqders eqch ond every one . we join in extending c very, very .'MERRY CHRISTMAS"

Irom The Colifornicr Lumber Merchqnt stqfl; seen here in "family portroit." For o photo ol our "fomily heod," turn to poge two rvhere Jock Dionne qppeqrs, qs usuql, in i.he heod of "Vooobond Editoriols."

GfsicFiichic*iicFii6F.iii€F$i€*iiGF.f,icfticF.t€F.{i6FihG#iicfiiiGfi{iGFii6Fii€fiii€F$$fitii€f$$fiiicfiii6Hii

€**cfit6F$$f.t€F$#H*6*t6*iicfiliic#iiffifficfitis*iii6*fr€H{i€ffii€ffii€F.t6ffiisffiisffii6ffiicFs€*s

Again the Christmas seasorl approaches, tl.re time-as tl.re old adage sa1's-for getting and for giving-forgetting ancl forgiving.

In many lar,cls and among' countless millions of people this holiday rvill be observed. The plain ancl simple worcls of that plain arrd simple Carpenter of Galilee r,vill be frequently quote(l.

I\{en u'ill tu,ist His words and His meanings to suit themselves theologicalll, yet never was a simpler, plainer, or more understanclable gospel preachecl. Be kind, be l'ronorable. be clecent. take an interest ir.r the other fellow and lend a hancl; that pretty well covers His entire philosophy. Theology ha:, changed those sirnple thoughts irr many rvays, but His religion is unchangecl,

",Lieaven lielps those ,.1n. i.,n th.rrr."1r'..," says the olcl saw. But rather "I{eaven l-relps those u'l.ro 1-relp each otl.rer," is the true spirit of Cl.rristmas *

Christmas colnnlemorates the birthclay of Him wl.ro, better than anr. otherivho ever trod the earth, preached, and taught, ancl exemplified the Golclerr Rule, the Gospel of Service, the Holiness of u'ork, the Godliness of giving, the triurnph of Tolerance. Other men, Godbelievers and Pagalls too, hacl taught these same things before Him, but none of them left theil irnprirrt on the world's soul, like His teachlngs' ts i< t<

Six hunclrecl years before Jesus u'as born, tl-re Cliinese teacher, Confrrciu:r, taught his people: "To fight decicles who is stronger, hrrt cl.oes not decide rr,ho is right. That is to be decidecl by the heaven in your heart." Both these thoughts Jesus tangl'rt six hur.rclrecl years later s'hen he saicl : "The Kingclon.r of lfeaven is rvithirr you."

Speaking of the Golde,JOri Coltu.iu. saicl: "You should not do to others rvl-rat yor.r rvoulcl not l.rave others do to you." Socrates said : "Act torvzrrcl others as you u'oulcl have others act torvard you." Aristotle said: "\Ve should conduct ourselves torvard otliers as we rvorrlcl have otl-rers cor-rduct themselvcs tor.r.:rrcls us." Seneca said : "I)o not to your neighbor what -von rvoulcl not have your neighbor do to you." And Pericles rvho workecl hundreds of thousands of men for many .years building the glory of Athens ancl vvith full Dower of life or cleath saicl at the close of his life : "I have

ne_ver willingl1' caused any human to wear crepe." And other so-called pagans uttered similar thoughts.

And then came the oi." l, Jutlt"" and preachecl His philosophy of kindness, meekness, love, charity, work, service, all of wl-rich l.rave been cornbined under the term "Christliness." And while He g'ave us a r,vealth of examples and demonstrations, only once did He use the words, "I shall give you an exanrple," and that was when He was perform- ing the work of a servant.

We get the story oi ci.lrtlo.l.orn only one source, the Book of Luke in the New Testament. Here and here only clo we find tl-re shepherds on the hillsides, the heavenly c'horus, tl-re stable, the manger, and the holy child. Luke, a Greek, was a young practicing physician in the City of Antioch when tl.re Apostle Paul came tl-rere spreading the gospel of Christianity. And Luke joined Paul, and followed l.rim ar.rcl ministered to him tl.rrougl-rout the years. Paul called hirn "Luke, the beloved physician."

And after the martvdom of Paul. Luke. a man of education. wrote his book of Luk.. in which lre told many of the most interesting stories in the Bible. And greatest of all he told of tl-re Christ-child's birth in that stable in Bethlehem, u'hich is the basist of the story of Cl.rristmas.

Ancl tl-rus it is that tf-,. irorrl ..llb.ot", on December 25th the anniversary of that event. This year a heavy pall of fear hangs over the civilized rvorld, placed there by Goclless men rvhose chief weapons are threats and fear.

So let us hope, ,to, f".rllo, llr"rry Christmas, but rather a hopeful, determined, prayerful Christmas, and thinking people r,vill go to tl,eir knees and turn for comfort and aid to the Power that gives us Christmas, u'hich promised that "as thy days so shall thy strength be;" the Porver that is "higher than the stars, deeper than the sea, n'icler tl-ran the skies."

If moral forces are to continue in this world : if thev are to srvay and control it to avoid a retrlrn of the dark ages, then faith and courage must be the rods to lean most upon. There are no substitutes. So let us prepare for a courageous Christmas.

the Noturql Material lor Mon's Religious Expression

Our sincere thanks to Robert R. lnslee, AlA, for this splendid material and photographs. Mr. Inslee is associnted with the firm of Orr, Strange, lnslee 4t Senefeld, Architects, Los Angeles, uhich is prominmt in church design and institutional uork throughout the Southern California area.

EROM the time when earliest man conceived a llouse of God f' wood has been used as one of the basic building materials for the Sanctuary. Through the centuries and despite the fact that many other materials have become available to the designer, wood still retains its place as one of the most appropriate basic structural and decorative materials.

In fact, the many species of wood and their availability, the perfected structural wood shapes, the ease of fabrication and shaping of wood to desired designs continue to provide a vast reservoir of selectivity for the architcct and craftsmen of this day.

Thus, it is not surprising to note the extensive use of wood in the many new ecclesiastical structures. Craftsmen are delighted to work with this basic material, while architects and builders (as well as owners) are pleased with the resulting economy that the use of wood most frequently offers. The quality of beauty and natural spirituality u'hich is achieved through the skillful use of wood can readily be seen from these photos of religious structures recently completed in the Southern California area.

Each structure is the work of the firm of Orr, Strange, Inslee & Senefeld, Architects, Los Angeles.

The ouxiliory fociliries of o church ore becoming increosingly :mporlont for the proper development of the church's progrqm. Wood is used 3n mony forms to esroblish on oppropriole environmenlol decor. The noturol groining of lhe venccred poneling ond the richness of rhe inlcyed rcblerop ore faqtures of the confcrence room for Sl. i/lork's Episcopol Church, Ahqdenq.

fhc recently completed La Conqds Presbyterion Church, lo Conodc, retlects the historic Gothic inf,uence. Gtued lominsted orches hove been used for structurol support of the sreep pifchcd roof ond for the excellent inierior design efiecl,

Ite orgon sound chomber grille work, pulpit, lecfern cnd upholstered pews for rhe First lutheran Church of Glendole ore excellent illustrotions of lhe mony uses of wood in coniunction with other mqtcriols,

The Royol Ocks llonor Chopel, Duarte. An exposed wood deck rests on purlins supported by glued lcminated trusses. The wood grille interlcced with metol, forming o Reredos for the choncel oreo, olso 3eryes os o screen for the orgcn sound chomber opcning. The remoinder of the chqncel furnishings ond pews refiocis lhe lrqditionql uroge of wood.

The "A-frqme" is one of the simplest slruclurol syslems employed for the smoll church building, yet impqrts o greol feeling of sooring spiriruolity. Seen here is the inlerior of Groce llethodisr Chcpel in Riverside.

fhe struclurol and decordtive uses of wood ore well illustroted by rhe design for the beoutiful Chopel for Cqrnorillo Heighrs Merhodisr Church, Comorillo. Lomincted wood beoms extend beyond the foces of the window woll in support of o wide conopy. Vcneered pcneling is employed for o simple Reredos on which lhe wood Ghoncel Cross is ploced,

Wood rnoy be eosily odopted to oiher slructurol materiols, In lhe Emonuel Lulheron Church of North Hollywood mcsonry finished lrurso3 luppolt cn exposed wood deck on wood purlins while full length wood louven qre employed to provide c simple grille for lhe orgon sound chonbars f,anking the Reredos of the Soncturay.

fhe glued lominoted wood beqm hos become q trodo mark of the smoll church. Mcny exomples of vqrious styles of orched lrusses ore lo be found in ever! 3ection of rhe counlry. Somc of th. mosf dromclic views of o church's 3lructuro qra qppqrenl in the froming stoge 03 illustrsled by this phofo of the trusses for lhe Groce Luthersn Church of Culver Ciry.

The glued lominoted orch wqs selected to 3upport o wood deck roof for the modilied Gorhic styling for $e Wesley Merhodisr Church, Los Angeles. In this instonce the orches were engoged with c cleor-story woll in a pleosing monner. Photogmphy: Alexonder Hovtepicn.

Thonk you, 1961

Welcome,1962.

Our Best Wishes for the Holidoy Secrson

...BAUGHBROS.&CO.

Wholesole Distribution Yord

.

. . BAUGH LUMBER SALES CO., INC.

Wholescrle Direct Mill Shipments

. . INYO LUMBER COMPANY OF CALIFORNiA

Producers of Ponderoso Pine & White Fir

. . LUMBER TRUCKING Co.

Hondling, storcrge crnd delivery for the in.dustriol ond deqler trode.

Serving Soufhern Ca/ifornia Since 1938

Mcin Office: 2926 Sierro Pine Ave.

Los Angeles 23, Colif.

Talonhnno' ANgelus B-2911

TWX LA-1884

lefr: ROSSMOOR LEISURE WORID-Rendering shows four-story-high globe ot which is 30 feet in diometer, revolves in o pool of woter 50 feet in diqmeter. focilities to be conslrucled for use of senior citizens in the communify, First of

enlrqnce lo seirior citizen developmont, Weighing over l4 tons, th€ unisphcrc, Right: crtist's sketch of one of three elsborote clubhouses with q host of hobby lhe clubhouses is presently necring compleiion.

Unique Senior Cilizen Housing Development Opens in Seal Beach

D) ossMooR LEISURE WORLD, Seal Beach, Califor-

I\ nia-the nation's lirst senior citizen development to include an insured program of medical care and drugs, excluding hospitalization, in monthly payments for co-operative apartments-officially opened in October.

The project, rvhich will have 844 one and two bedroom apartments in its first unit, is planned for 6,750 apartments upon completion within two years, reports builder Iloss W. Cortese.

Some 300 apartments lvere solcl in the first week-all by private appointment, William G. Brangham, general sales manager, said.

"The sale by 'appointment only' .r,vas instituted in fairness to the thousands of persons who expressed a written desire to be informed of the community's opening," Brangham said.

First occupancy is scheduled for January, 1962, at which time the first of three elaborate clubhouses will be operational and the medical program in effect. Bus transpbrtation within the community rvill be included in monthly payments.

Upon completion of the entire project, plans call for a medical center, three clubhouses, a golf course, county library, 12 and one-half acre shopping center, churches for all major faiths and a 2,500 seat amphitheater rvith a retractable roof.

Minimum age for olvner eligibility is 52.

One bedroom apartments, priced from $9,750 to $9.950, rvill provide 604 square feet of indoor living area. Trvo bedroom apartments, priced from $10,850 to $1 1,100, offer 759 square feet of indoor living area. Iiach will have private patio and carport. FHA financing will prevail in the first unit. Down payments start from about $500. Nforrthly payments range from $92.50 to $103.50.

The medical, maintenance and recreational facilities of Itossmoor Leisure World rvill be administered by a nonprofit foundation, Golden Rain Founclation, headed by l-ewis N[. Letson, former administrative executive of St. Iirancis Hospital of Lvnl,vood.

The mecliial center rvill be staffed by full tin.re doctors atr<1 nurses. Nleclical director is I)r. Welder-r A. \\''illiamsorr, a veteran of. 21 years .rvith the United States Public Health Servrce.

Letson noted that after the house has been paicl off, the owner will continue to receive all medical, horne rnaintenatrce and recreational benefits for monthly pal.ments to be cletermined by the Golden Rain Founclation rvhose mernbership is comprised of the residents.

He also said apartment ownership will pass o11 to the cleceased's heirs or estate. If their age does not clualify hinr to live at Leisure World. the apartment will be sold bv the fourlclation and proceeds will go to the heir.

In the planning stage more than a year, Leisure \\,'orld reflects the vast research carried or-r bv the Golden Rain

Two views of o model opoilment in Rossmoor Leisure World. Extro-wide 35-inch hollwoy leods from kitchen ond living room oreo fo bedroom cnd bcth in one of l2 model opcrlmenis now on disploy. Wolnut finished cobinets in the kitchens feoture roised wood pcneled doors. living sraq reflects coteful qilention to detoil. lndireo lighring is provided in rhe living room ond fiush lighring fixlures ore provided in the fully equipped kirchrn.

STANTON SPECIALTIES NOW AVAIIABIE Philippine Mchogony Bevel Siding 3/exlo

"Slonwood" Philippine Mohogony Finish 54S lx6, 8, lO & 12"

Pocific Goqst Alder,lUlople, Birch, Bolso Wood, Genizero

"Fastest Delivery. . . fo oll ol fhe Souf hwestl"

Foundation. Trips were made to major existing senior citizens projects throughout the nation, studies on geriatrics were minutely analyzed, and medical, scientific and governmental authorities consulted.

The results are indicated by some of the following details rvhich are incorporatecl in tl-re project's housing and other facilities:

1. There are absolutely no steps or stairs anywhere in l.eisure World-only ramps and grades.

2. Street curbs are rolled.

3. E,lectrical outlets are placed two feet above tl-re ground so no bending is necessary.

4. There are sit-down seats in the shower rather than tubs to avoid slipping accidents.

5. All of the apartments are soundproof.

6. Extra-wide hallways provide 36 inches.

7. Built-in safety night lights to avoid groping for switches in the dark.

8. Individual room heat control and radiant heating in ceilings.

The development also will be the nation's first all-electric Gold N'feclallion community and the entire community will literally be powered by electricity.

An added toucir :

All wiring will be underground in the livir-rg areas to elin.rinate unsightly telephone poles.

Tlr'elve furnished model apartments are open daily for public inspection.

Terrible Twenty Goes Norrh

The 425th Terrible Twenty tournament 'w'as held at the Monterey Peninsula Country Club, October 18 and 19, with 17 members and 11 guests playing.

\AIeather?-Wednesday, cold, damp and foggy. Thursday, rvarm and very pleasant. H. M. Alling, secretary, reports that the new course at the club is beautiful and every bit as good as the original eighteen.

Dick Maxwell with his 80-81 won the low handicap bracket, and Harry Kissel, 94-88, won the l-righ bracket. Last month's tie between Berger and Borvles was won by Berger by default.

The Terrible Twenty banquet was held at the Mark Thomas on Thursday evening, and was a sell-out, featuring steamed clams, oysters, a free bar, and after-dinner speech by Lawson Little.

Five nerv associate members have been announced: Paul Bou'en, "Ham" Hamilton, D. C. Essley, Carsten Woll and Harry Whittaker.

Edirh

Eqch of the oporlments hos ils own privote potio cdiocent lo fronl enlrdnce, When completed, the 6,750-unit community wil! include lhree clubhouses, golf course, 2,500-seol omphithootre with retroctqble roof, county librory, churches of oll moior fqiths ond o twclve ond one-holf ocre shopping center.

Appraisal*

Being sn Address Defivered belore Associofion, lnc., qJ

E VER SINCE the Philippine LumIj ber Producers' Association became a member of this organization in 1950, it has been my cherished dream as President of the Philippine orgaflization to be able to attend even once your annual convention. Somehow, due lo circumstances beyond my control, it is only now that I am able to honor your invitation. I am deeply g-rate{ul ior the opportunity you have afforded me to address this important assemblage. My preference and plan was to just appear before you rvithout any prepared speech and instead engage.in in informal heart-to-heart talk with you about our common Problems. But I was expressly asked to PrePare a speech and furnish a copy thereof to your Association before my affival here, and to this requirement I gladly yield.

As you are dealing with a Philippine commodity and almost all of you have offices or representatives or direct connections in the Philippines, I am sure you are familiar with Philippine conditions in so far as our forestry and wood products are concerned. Flowever, let me first review very briefly the Philippine situation,

Conservation Problem

Our biggest problem of course is the conservation of our forests. Admittedly we had one of the biggest forest resources in the world, but during the last few years, there have been considerable depletion of our forests due to many causes among rvhich were what we call "kaingin" which consists of clearing the forests by burning for the purpose of planting rice and other agricultural products ; withdrawal of forest areas from forest reserves to make them available for ordinary agricultural purposes; "squatting" or occupation of land wittrout any legal license or any color of title, and ruthless and indiscriminate destruction of forests usually committed by forest concessionaires who cannot afford to practice selective logging or to reforest logged areas or cannot provide themselves with equipment that will enable them to avoid the trampling of small trees. Ilowever what remains ' can still be compared with the extensive forest areas of other countries and if appropriate measures are taken to protect the forests and reforest the

Mr. Anlonio ds lor Alcs hor been presidenl of the Philippine Lumbar Producers' Associolion since ils founding in 1949. ln recognition of hir work for lhe development of the lumber trcdc, he wos chosen "Lumber Man of the Yeor" in 1950 by rhe Buriness Wrilers Associotion. Toking €clive interosl in Philippine politics, he wos elected Senstor six t€rm3, dppointed Secretory of Finance, ond Secretory of Public Works ond Communicolions. ln l95l he wos declqred The Trade Laoder of thc Yeor becouse of his ochieven€nla for tha uniGcolion ond progre.3 of the Filipino businessmen. Ilr. dc los Alos hqs olso been a.delcaclc on numerour trodc missions to th6 United Stdtcs,

logged or denuded areas, the wood resources of the Philippines will continue to be an immense wealth. At present there is a bill in Congress which I am sure will be approved to determine and delimit the forest reserves and, once thus delimited, it cannot at all be opened for agricultural or other purpeses. The g'overnment has also taken a decisive step to reforest denuded or logged areas by creating a separate agency charged exclusively with the lvork of reforestation and all areas thus reforested will be kept as permanent forest reserves. There was also a very serious movement to lessen the cutting of trees by prohibiting or limiting the exportation of logs from the Philippines. The movement started on account of the large volume of logs exported to Japan. Although it is obviously to the advantage of the Philippines to retain our logs and process them right in our country into manufactured products, our Association opposed the proposed prohibition or limitation as it would result in the closing of business of

* As ilr. da lor Alor' brilliont ond pcnGtroting oddress come to us un-titled, we hove token the liberry of heoding ir "Approisol," which ro us best covers his widc rqngo over o nurnber of inler-relqted subiccts.

-Ediror.

probably more than one half of the companies and persons now engaged in the wood products business to the detriment and prejudice not only of such companies and persons, but also of the many employees and laborers employed by them.- Furthermore the coffers of the government will suffer a tremendous loss. Our Association proposed that any limitation to be adopted should be only to the extent the logs that must be retained can be absorbed by the existing processing plants.

Neither do I deem it necessary to discuss the different problems pertaining to the trade of wood products between the United States and the Philippines as they have been the subject of a great deal of correspondence between your Association and our Association and furthermore. they may be in the agenda of this convention- or may be taken up in the course of our deliberation. Suffice it to say that the most important problem is still the high freight rates charged in shipping our wood products to the U.S. We have persistently worked for a reduction o{ the rates to a reasonable level but we have so far failed to receive fair treatment. You are in a better position to influence in this connection as the shioping officials in the Philippines aie mere agents and have to submit our petitions to their corresponding head offrces abroad. The shipping combine alleged that one of the reasons why they cannot consider a reduction in the freight schedule is the high expenses they have to incur in Philippine ports in connection with the inspection ancl boarding by our crlstoms officials. \A're are now seeking the necessary rernedy in this connection.

Market Expansion

The only other subject submitted to your Association worthy of special mention is the expansion of the market for our products in America. Your market is too selective and we have been urging that ways and means be sought to absorb some of our rvood products of lower grades. The fact that the Japanese buyers accept both high and low grade logs to feed their industrial plants is the reason why the greater bulk of our production is channeled to Japanese destination. We are confident that with the American know-how and technical advancement a process can be discovered and utilized

the Annuqt Meeting ol Philippine l[lahogany Boulder, Colorcrdo, tuly l96l

g

Wbrgtmns @beer!

Tbewty A,sast sn!

Pery AcuffBert AdqmsChorlie AlbersWillord

AlfsonJim AllenJock AllenbyWes AllinDon

AllisonChorlie AmesDick AnswoltEd Anderson

Bob ArkleyRobin Arkley - Frqnk ArlongOrville

ArmstrongSotchmo ArmstrongChuck Austin -

Rolph Bqker - Ted Bqrnes - Mqx BqrnetteWilbur

BqrrEd BquerBen BqrtelsAustin Botchelder -

John Bcrte - Stqn Beqch - Rotph Belk - Rolph Benson

Art BergslrornJock BergslromJoe Bfflspk -

Frqnk BishopE. A. BishopEd Blunt - Horry Boqnd

Ed BoiesTed BolteDick Boorh - Doryl Bond -

Phil BornEd BourneLeon BowlinBill Broley -

Chet Brqtsch - Hcrrold Brotten - Orville Bresee -

Chorlie BressoudDick BrickellJefi BrooksBob

Brown - Hql BrownAl Bufkin - Joe BugleyNorm

BundschuhKen BurkesHomer Burnoby - Vqn

Comp - Clqrence CompbellPoul €ompbellJock

CoreyArthur CqrrollJcrck CqrterAl Chitds -

J. O. ChilronChuck CloyBill Clemo - tloyd Cline

- Rclph ColeBob CollierJim CollinsRed Coons

Fred CoulureBill CowlingBill Cowling, Jr. -

Cy Crom - Frqnk Crswford - Bing Crosby - George

CudworthFronk Currqn - George DovidEd Dovid-

sonlVtiles Dovidson - Sqm Dcrvis - Don Doyen -

George DeBritzVic Delqurenti - Jimmy Demqrel -

Mcrrco DeNicoloiLeon Dichter - Jock DollqrR. p.

DougonPhil DuboldiBernie Dubnow - Olin Eost-

erlyEd EdmunstonDick Egglelon - Stqn Eisner

Bob Eldredge - Stoy ElliofiDick Emison - Roy

EngstrondErik Engsfrom - terry EssleyFronk

Evenson - Obie Evenson - George Eyer - Jqck Foirfield - Jcck FoirhurstBill Fqllert - Don Fqrris -

Leonqrd Fqrris - Lyle ForrisJohn FergusonFitz

Fitzpotrick - Jqck Fleck - Tom Fleming - Glenn Forney - Lquren FosterEd Fountqin€horlie Fox -

Tom Fox - Woody FritzFred FurfschJoe Gcrllocci

John GonohlGene GcruthierJim Gcruthier -

George Geib - Oscqr Gibbs - Dungon Gibson -

George Gibson - Jim GilchristSton GoodellDsle Goodwin - terry GoulermontGordon Greenslqde

Ev Guernsey - Alqn Hqle, Jr.Joe HollRoss

HollJohn HolstedBob HcrlvorsenBill Hommer

John Homptont. M. HomptonBill Hcrnen -

Ben HqnsbergerBob H'qnsenJohn Hqnsen -

Ronnie Hqrnew - Frqnk Horrington - Stuqrt Hqrris

Norlon HofhowoySteve Hofhowcy - Foye Hoyes

- tay HeberfGordon HendersonBill Herndon -

Lou HertzburgChclrlie HesterSlim Highlower -

George HinkleFred HolmesFred Hoofmqn -

Ron HopkinsDick HoskinsJcrck HostetlerRoss

Hostetler - Mqx HouslonSherm HoytJock

HugheyBill Hunier - Cy lrvingDick Jqhrqus -

Joe Jqhrqus - Chuck Jenkins - George Johnson -

Leonqrd Jones - Horold Kqhn - George Kqrltunen

Greetingg to @ur fidenls:

- Rcy KqssebqumGordon KeirhRuss Kelts -

Meod KibbeyFrode KilstofteChet KingJ. C. KleinBill KnudsenLowell Kolb - John KyncyBill LoGronge - Floyd LqierLou LqkeDrew Lqmb

- John LonigonHerschell LqrickMet Loudel -

Leon Lquderbqch - Bob LindqhlJim Lindermon -

Cliff Lindholm - Sig LindrothJock LindsoyWorren Lindsoy - Wolly Lingo - Grqnt LovegrenBob Lovell - Mqurie LuxfordLes Lynch - Jock Mockey

- L. H. MocReynoldsJim Mqher - tloyd Mongrum

Bill MqrmionEd MorinecruBob MqrriofiEd

MorshollForest MortinJim MortindqleJohn Mqson - Molty Motisoff - Billy Mqxwell Ole Mcy - Jim Moynord - Mqc McCouley - Horry McCouley - Hugh Mcconnell - Stqn McDonold - Horry

McGohey - Sqm McGoughey - Gerry Mclnroe

Bert McKee - Kingston McKee - Roy MelinTobe

MoehnkeArt MilhouprBud MillerGlen Miner

Allen MoffcrttMr. qnd Mrs. MonschkeBob MonsonArchie Moore - Lorry MooreRuss Morgon -

Bob MorseDon Mueller - Floyd Mullen - Terry

Mullin - Woyne MullinGus Myers - Woyne Nelson

V. S. NesbiftJim Newquist - Johnny NikkellGus NordstromBob Norton - Whirney OlsonAl OwenSolchel Poige - Ernie PqrcherGlenn pqtrickBud PedersenChuck PerryFrcrnk PerryJock PetersonPete Peterson - Roy PelersonJoe PetrqshBob Peyton - Horry Phillips - George Pike

Bur PletcherCorl PorferCorl PoynerSton

Preble - Dqve PriceJoe Price - Smiley Gluick -

Horry GluenfmyerBill RondollBill RquChorlie

Roy - Jqck ReqHol ReeveBud ReitzLon ReynoldsVerl Rhine - Dqrrell RichordsonJim Richqrdson - Cl:f Roberts - Sy Rodokowski - George

RodeckerBill RogersJohn Rudbach - Pqul RunyonBill RuggClinr Rygel - Roy Scrndefur -

Grover ScrundersPoul Squse - Jsy SchcrckErv SchlictenBill ShorpJoe Shipmen - Dick ShulrzClyde Shumqker - Chqrlie SifiordBob Sirchler -

Ston SkeltonHorold SmirhClifi SmootEk Snopes

Flem SnopesStork SowersWolt Spicerpete

SpeekPoul StokeLes SteffensenBob Sullivon

John SullivonJim SullivonDon Sundslrom -

Bob SuttonFred SuverkrupHerb Suverkrup -

John SuverkrupDick SwonkDon Swqrtzendruber

Don SwindellPete SylvesterJock Tqrqson -

Phil ToylorWolt ToylorJohn Tenncrni - Roy ThomqsFred Thompson - Eqrl TitusJohn TronbergHorold Trimble - Jeff TullyWill Tweddle -

Billy Von EcrlonRex VowellAl WohlGil Word

Howcrrd Wqre - Terry Wqre - Howqrd Wellmon -

Wqrren WexlerErnie WhireHol Whire - George

Willioms - Dqve WitlisO. B. WilsonBud Wimberly - Sqm Witzel - Jeqn WrightJock Zclchc.

Wholesole Lumber

Newport Beoch, Coliforniq

to convert low grade products into something that can be useful and acceptable to American consumers.

But rather than devote my time to the elucidation of these problems which, as I have said, can be discussed in the course of our deliberation, I would orefer to consider the lumber industry of the Philippines in the light of the broader aspects of PhilippineAmerican relations.

An unexpected event about the end of the last century brought the United States to the Philippines. Having struggled for freedom from a colonizing country we could not accept domination by any other nation so we resisted tenaciously America's design to occupy the Philippines. But the struggle was so unequal that after a brief skirmish we had to bow to American sovereignty. We soon understood the American motives and objectives. America did not mean to colonize the Philippines but rather their policy was to prepare us for self-government with a view to eventually granting our indeoendence. The Americans with the heirty cooperation of the Filipinos embarked in the complicated task of preparing our country and people for independent nationhood. We worked together in perfect harmony and understanding, and this developed a genuine sincere relationship of respect, admiration and love for one another. During the first world war the Philippines

showed her support and adherence to the cause for which the United States was fighting by individual Filipinos enlisting with freedom armies in Europe and the Philippines organizing and offering a complete army division to the United States.

First Step Toward Independence

In 1934 the Tydings-McDuffie Law was approved by the Congress of the United States and this larv expressly provided for the granting of independence to the Philippines. However, although politically speaking, the Philippines was prepared for a complete and absolute independent existence, it was believed by Filipino and American statesmen that there should be a transition period during which this country could build up its economy and at the sarne time free itself from too much dependence upon the United States market. The Commonwealth Government was set up ln 7936 and the law provided that after ten years, the Commonwealth would cease and the Philippine Republic must then be established and recognized. But in 1940 the second world war broke out, resulting in the occupation of the Philippines by Japan dtrring the years 1941 to 1944. In this second world war the Filipinos played a very important role. Together with the American soldiers they fought against the Japanese invaders. They

were able to hold the invaders for over four months in Bataan and Corregidor and this undoubtedly spoiled the timetable of the Japanese and enabled the Allied Armies to organize and prepare for the counter-offensive. The successful Philippine-American r e s i s t a n c e could be considered the turning point of the war in the Pacifrc. After the formal surrender of the American and Philippine Armies, the Filipinos engaged in "guerrilla" warfare which softened the resistance of the Japanese Army when the American Armed Forces returned to liberate the Philippines.

Since the economic preparation of the Philippines was interrupted by the war, the free trade between the tlvo countries was continued but, by law and agreements like the Laurel-Langley Agreement, a schedule of gradual liouidation of the free trade between th^e two countries was agreed upon.

In the meanwhile, aid in various forms was extended to the Philippines the most notable of which was the war damage payments. Up to now the assistance is being given through American organizations like the International Coooeration Administration (I.C.A.). So far we have not asked for'any increase in the volume or amount of the aid, nor protested against any reduction, and much less resorted to a sort of extortion to get greater assistance like what some countries do

I have dealt perhaps at length with the history of the Philippine-American relationshio to be able to call attention to evident deductions and conclusions, to wit:

(a) That the United States has followed a benevolent, noble and altruistic policy towards the Philippines ;

(b) That the United States voluntarily relinquished her sovereignty over the Philippines and granted the latter her independence, and this set a precedent and a pattern for all the colonizing nations which undoubtedly influenced the birth of independent nations out of the former colonies without any violent struggle and as a voluntary act on the part of the mother countries ;

(c) That the United States helped and cooperated with the Filipinos in the task of politically preparing the Philippines for an independent nationhood;

(d) That the Philippines joined the United States in the first world war to fight dictatorship and domination of a country by another to preserve democracY:

(e) tfrat the Americans and the Filipinos fought side by side in the second world war waged for freedom and democracv:

(f) Thit today the United States, the Philippines and other free nations are fighting communism so that demo-

cracy and freedom may be preserved and to enable the people to enjoy the free ways of life, and

(g) That the United States has been helping the Philippines to enable her to rehabilitate and recover from the ra\rafles of the last world war so that she can enjoy prosperity and a stable economy.

I am sure that a puzzle immediately surges in your mind as to what all these historical facts have to do with the purl)oses of our Associations and the lgenda and themes to be taken up in this convention. This I will now explain.

The noble and novel experiment of the United States in the Philippines, as I have said, bore fruit in the form of many colonies that r,r'ere set free and given independence by the colonizing countries. But the heavy responsibility of America with regard to the Philippines did not end with the granting of independence. There still remains to be seen-how that experiment has resulted in so far as the prosperity, happiness and living standards of the Filipinos are concerned. If misery and discontent prevail in the Philippines that r,r,'ould be considered as conclusive evidence of failure of the United States.

The second world war has resulted in almost complete devastation of the Philippines. This being the result of the Philippines joining the United States

in the world conflict, the Filipinos having shed their blood side by side with the American freedom fighters, the United States is under an obligation to help in rehabilitating and building up the economy of the Philippines.

Then there is that colossal struggle between communism and dictatorship on the or-re hand and democracy and freedom on the other. Again the Philippines joined the United States in this struggle. She demonstrated her unstinted support, not only in the diplomatic field-in the United Nations and international conferences-but even in the battlefields, the Philippines having participated in the Korean War. This struggle is even more dangerous as it may penetrate into the very heart of any nation in the form of internal subversion. The modus operandi is to cause discontentment and armed conflicts among the population and attain coutrol of the country by encouraging and actually helping with arms and sometimes even with men the party or faction that embraces or favors the communist ideology. Poverty and unemolovment breed discontent and cause subversion which the communists take advantage of to seize power and expand their spl-rere of influence or domination.

If the United States wishes the noble experiment she undertook when the (Continueil on Page 38)

T0 Att 0F ()UR IRIANDS and CUST()MBRS . .

We wish to extend our sincere appreciation for such a happy association during the past ll years . . . and All of Us wish to take this opportunity to wish All of You A TRULY MERRY

CHRISTMAS and A HAPPY and PROSPEROUS NEW YEAR

Sid Simmons

Ann Simmons

Roy Stillwell

Gole Dougherty

Art Meehon

Bill Deuel

Holmer Johnson

George McMonus

Morsholl Jqckson

Floyd Beoly

Louie Kunert

Horold Simmons

Dorothy Simons

Betts Goodfellow

Dorothy Hogermon

ldo Wolden

Book Review

"Logging Roilrocds of the West"

"In her nine decades, the logging locomotive proved that there was -no place-too remote-no terrain unconqu.erableno virgin forest safe" from the logger's ax.

When the first lumber mills were built in the West during the 1830's and 1840's, nearby timber was hauled to the s.aw mill by gravity, work animals, and chieily by water. As the shoreline trees disappeared into the miil siws, the h_uffi1S puffing steam locomotive became a necessity to the logging industry.

Although many loggers resented the introduction of the iron horse to the forest. they soon found that hauling logs by rail was the only answer to carrying them out of the rvoods to the mill and later to the lumber vard in the citv.

During the first century of logging, more than 3,000 locomotives ran over some 1,100 logging railroads of different guages and lengths. In many cases the locomotives were old and broken down which had been reiected from mainline service by transcontinental railroads. Yet they climbed treacherous mountain inclines tp to 72 per cent grades.

They carried everything from logs to the saw mills to vitals for the hungry loggers. On several occasions they brought the feuds and battles between mill operators and railroad barons into the woods.

LOGGING RAILROADS OF THE WEST by Kramer Adams (Superior Publishing Compar.ry: $12.50) is both a pictorial history and reference work on logging railroads. The author has traced the iron horse in the woods from its unsuccessful adventures to today's streamline diesel locomotive and electric-powered engine.

There are more than 150 illustrations of famous lumber railroad scenes such as those of Sierra Lumber Company, Twin Falls Logging Company, Southwest Lumber Mills, Union Lumber Company, and Long-Bell. Georgia-Pacific Corp.'s "Shay No. 2" and Pokegama Sugar Pine Lumber Company's "Old Blue" will fascinate many readers.

Kramer's work provides manv oleasurable hours of reading for everyone. For those *ho^rr. interested in logging and its history, they can gain a better understanding of the industry and the vital role of railroads in its development.

King's River Instqlls New Equipment

Kir.rg's River Lumber Corporation, Auberry, California, completed installation of two brand-new Standard Dry Kilns last month. The double track kilns are 84' long and have a capacity of 2,000,000 bf per month, the approximate production of the King's River mill.

Operating an 8' band headrig and a 6' pony breakdown ban<l, I(ing's River also recently installed a new Irvington automatic edge sorter and an Irvington smooth end trimmer. Other new equiprnent recently includes a 6"x25" Stetson Ross planer.

Ken Rose, general rnanager of the mill, also recently disclosed plans for the construction of a 80'x500' storage shed with a 75' overhead crane. Plans to move the planing mill and dry sorting chain into the shed are underway. When construction is completed, lumber will be completely undercover from the time it leaves the edge sorter to the kilns, and from the kilns to the dry shed.

\A'ith an ample log deck now stored at its 40 acre yard, King's River Lumber will run one shift continuously through the lvinter rnonths, Rose noted. Production runs approximately lO/o white fir and cedar and 90/o high altitude soft-textured pine,3O/o of the pine production running rn sugar plne.

Located 40 rniles northeast of Fresno in the Sierras, King's River Lumber Corporation specializes in overnight shipments into southern California.

"The Week" Was a Big Success!

fF A LAITGE segment of the public

I is not now more a!\'are of the importance of wood in their homes and industries, in their daily lives and in the national economv. thev must have been out of the country' cluring the middle of October-for certainly the wide-ranging activities of the lumber industry in putting their best "board

feet" forward at this time reached a wide and influential audience. Though only in the second year of its inception, National Forest Products Week of 1961 was a great success !

As California produces l4/c ol the nation's lumber requirements and consumes l8c/o ol thi country's lumber production, it is perhaps only natural

that the industry of this state should have so whole-heartedly cooperated in bringing the story of wood before the public- However, the many, many persons, firms and groups who contributed so splendidly, in time, financial support and _effort, are to be highly congratuIated.

Activities in the state of California were many, and we have attempted in the following pages to cover them as fully as possible. In Los Angeles two main occasions marked the ''\Meek"the Friday, October 13 luncheon meeting of the Rotary Club of Los Angeles where S. W. Antoville, Chairman of the Board, United States Plywood Cor- poration, spoke on "Who Needs Wood?"; and the Monday. October i6 luncheon meeting at the Los Angeles Chamber of Commerce. addressel bv Carroll K. O'Rourke, Consumer Maiket Manager, Wood Products Division, Weyerhaeuser Company. subject : "Exg!!i"g Things Aie Happlning to \Alood." These two meelings alone covered an audience of between 800 and 900 leaders of all segments of industry and business in the Southern California area, and were doubtless of great value.in. presentirrg the story or tne lumber rndustry.

Numerous exhibits of wood and wood products were placed strategically throughout Los Angeles-in banks, other business offices frequented by the public and in store windows. Spot radio and TV announcements further carried the story of National Forest Products Week to the public.

As co-chairmen of the Los Angeles Committee, National Forest Products Week, Wayne Mullin and James Forgie, ably assisted by their committee members, were in large part responsible for the successful realization of the week's goals. Miss Stella Roacl-r, Los Angeles Home Furnishings X4art, did a stellar job as publicity chairman. And D. C. Esslev. as Chairrnan of the Finance Committee, did his usual herculean work at shaking the "money tree." All Hoo-Hoo clubs cooperated in projects or established their own activities.

Judith Bqezo qnd Lew Hoynos, Southcrn Golifornic importer, odmire model of house which L.A. lrode-Tech studenls ore building. Middla, lefi: Peggy illafiolo ond Anne Murrey, luncheon guests. Middle, right: industry leqders Corroll O'Rourke, Woyne llullin, Horuey Koll, (Hoo-Hoo's Snork of lhe Univerre), Poul Hollcnbeck ond Jim Folgia. Eottom, laft: ot rhe cmclusion of his oddress Csrroll O'Rourke wqs cworded o "Smokay tfrc Beor"; os ha hos, we undertond, rcvcn children, "Smokey" probobly found c reol homa! Bottom, right: view of Trcde-Tech studentr' scole modcl of qll-wood house being conltructed in Lor Angeler,

Space does not permit us to name all the others who contributed so well to the success of National Forest Products Week of 1961. They should deri.,'e great satisfaction, however, from the knowledge that the combined efforts of all must materially have advanced the status of the lumber industry in the eyes of the public and in the awareness of the business community.

We hope that the public relations

(Continueil on Page 90)

Top, lefi: These gentlemen conlributed much lo lhe success of Los Angeles' obscruonce of Norionql For€3t Producls Week. Seen ot lhe los Angeles Chomber of Commerce luncheon, Octobar 16, from left: Woyne illullin, co<hoirmon, los Angeles commitlee; Corroll O'Rourke of Weyerhoeuser, witly rpeoker of the doy; ond Jsmes Forgie, co-choirmon. Top right: NFPW "Queen"

Exciting Things Are Happening fo Wood

Being an address presenled by Carroff O'Rourke, Consumer Morket Manager, Wood Products Division, Weyerhcreuser Componyt at the Nofionql Foresf Prodvcts Week f,uncheon, Oclober 16, 196l, sponsored by fhe Construction lndustries Committee, Los Angeles Chomber of Commerce.

TTAVING a National Forest Pro<lfl rrcts \\'eek from one standpoirrt sounds rather foolish. It's like having a National "Eat Food E,very Doy Week"-as if you could do witl.rout either one for the other 51 rveeks of the yeaf.

However, witl-r ottr great humall terrder.rcy of taking well known tl.rings for granted, it's probably well that we do set aside a special rveek. Perl.raps we should even offer a bit of Thanksgiving that we are engaged, either directly or indirectly, with this great Forest Proclucts Industry.

You know, I can't help thirrking that rvood, in mar.ry respects, can be likened to lvater. \\Ie have knorvn ar.rcl used both for so long tl.rat we tencl to take them for granted. At the same time, due to this familiarity, r'r'e overlook natry of tl.re fine attributes of these tu'o basic materials. It's either that, or we take the opposite tack and delve into the subject so cleeply and technically that rve lose everyone.

We're sometimes like the father of the your.rg boy. This lacl kept asking -"H"y, Dad, r'vhere <licl I come from?"

Finally the old matr, realizing that l"re was probably going to have to have a "bircls and bees" talk, decided to bravc himself for it ancl set out on the task. At the conclusiorr of what he thought was a very commenclable job, he turnecl to the boy ancl said, "Johnnie, why did you ask me that cluestion?" "Oh gosir, Dad," he saicl, "it's simple, I just knerv that the new kid down the street saicl he came from Peoria ancl I wondered r'vhere I came from."

Norv, with the hope tl.rat I can avoid getting too involved in a subject with whicl.r \\/e are all familiar. I'cl like to start on a basic comparison.

Taken For Granted

Let's go back for a moment to that o t h e r taken-for-grar.rtecl rn a t e r i a I -water-that won<1erful stuff that comes out of the tap at t1.re turn of ttre wrist. It's cool, it's refreshirrg, it's clearrsirrg. it's a marvelous solverrt, you can float in it, you can sail boats in it, keep engines cool-oh so many wonder- ful things can be clone with just plain old water.

\\re can cite similar attributes as far as lumber is concerned. It's strong anrl it's light, has marvelous insulating

clrralities, fine acoustical characteristics, it's resilient, versatile, beautiful, traclitional ancl so on. In f act lve're saf e in saying that no other building material l.ras so malty <listinctive advantages. You say, "Okay, I know all that but so what, nothing ever happens to it, it's alu'ays tl.re same olcl procluct."

But I say "\\rait a minute." I-et's get back to the analogy of the water agairr. Really it's not the material itself that's so lvon<lerfnl, it's the r.vays ir-r which it is usecl. After all, all water is, is two parts of hydrogen ancl one part of oxygen and then mix rvell. It's the same old stuff that Noah floated his ark on-or in.

But some mighty in.rltortarrt things have happenecl to it. Like, for example, centuries ago someone forrr-r<l that you coulcl aclcl some powcler to it-powder macle from ground limestorre and gypsum-mix in tl-re right proportions, let l.rarclen ar.rd you have concrete.

nlore recently, Betty Crocker (or so she rvas called) founcl tl.rat you coulcl prrt certain combinations of porvders tos'sfhs1, put it in a box and sell them to horrsewives for 29c. Then all this moclerrr l.romemaker cloes is dumo it irrto some more of that worrderful material-water-bake in the hot oveu a recommenclecl lengtl-r of time ancl presto-yorl have a cake, or cookies, or gingerbread, or shortcake, or arry other nnmber of things depending on the porvcler.

Or another combinatiou with which vorl are perhaps more familiar-all you l.rar.e to do is acld some bourbon to this u'onclerful substance and you haver,r'ell, you know. And to carry this example on, if you have too much of the mixture I just mentior.recl all you

have to clo is take another glass with some more water in it. drop a little alka-seltzer fizzie atcl all is- u'ell, or fairly well, again.

Now all tl-ris conversation is not directecl at selling water-though l understand that as far as water markets go the Los Angeles area isn't a bacl o11e.

'I'lie point is, it isn't the water itself tl.rat offers anythirrg new and exciting. It's 'rvl.rat can be clone with it.

It's the same with wood-the forest proclucts that we know so well. Yes, rren' and exciting things are hapltenirrg to vl'ood. I'd like trow to take a few nritrrrtes to tell yorr about them.

Broadened Industry

In the first place there is no longer just a lun-rber industry or tl.re wood ir-rdustry. It's now the forest proclucts inclustry-whicl-r is aptly connotecl in the title of this week.

Oh, it's true we still have lumber. Lumber in various types, sizes, lengths, gracles, patterns and species. In fact, it is conservatively estimatecl that there are more than 50,000 individual lurr.rber items. If it went no further tl-ran this r,ve'd have a lot to talk about.

But some 50 years ago, it was discovered that you could glue veneers of wood together, with tl.re sl.reet grair.rs nurrrir-rg in alterrrate directions, and have a new, strong, light-weight, wonclerful product. It was called plywoocl. This new idea plus later development of better and better glues, has brought about a complete new wood products irrclustry. These cross-plies are now available in countless species. different l)atterns, cliffererrt sizei, different textures and finishes. In short, we now have a complete line of plywood prodructs from softu'ood to hardwood in interior, exterior, pre-finished ancl hun<1reds of combinations-a total of somervhere between 250-300 different items.

Then, not content with the forest products industry being held to two lines, about 1927 the hardboard process was developed and the original patents applied for. Since that time the manufacturecl panel industry has extended ir.rto many types of hardboards as well as particle boards, flake boards, plyveneers and so on.

The new revolutionary glues that

CARROLI K. O'ROURKE

.lmrz/ ('/fiHIETInfi$

make todays fine plywood possible have also brought about a complete engineered product industry.

By gluing together individual pieces of lumber laminated beams are produced for tremendous clear span building, arches for churches and other vaulted ceiling uses. It is an entire field of new and exciting activities.

Then, of course, there are the many other various side developments from forest product fibers such as paper, acetates, rayons. shipping containers. etc.

New & Exciting Developments

Now. I would like to discuss some of the new and exciting developments within each of the particular product grouplngs.

Let's start with lumber. Can you imagine a piece of 1x6 finish 100 feet long? This might be impractical but not impossible to produce today. Through the end gluing process, it is possible to make made-to-measure lumber, any length desired. Through the edge gluing process we can produce strong and attractive panels up to 2ry' wide of clear lumber in any species. Through a combination of the two we are producing beautiful Mosaic panels of solid lumber which are gaining more and more acclaim. Such lumber is now available in facia, siding, pa-neling and gutter to mention just a lew.

Also new, is a wide variety of factory primed and prestained products to save the contractor time and money as well as assure a better finished product.

Through water repellent treatments factory applied, it's possible to give a better protection to lumber on the job and to facilitate finishing. Through a new chemical treatment called NonCom, lumber is being treated to protect wood against flame spread. This answers most codes which classify a flame spread ol 25 or less as being non-combustible. Non-Com fire-protected wood has a rated spread of l0 to 15-in fact the same flame spread classification as gypsum board.

A new roof decking is now on the market which consists of tl-rree (o. more) separate laminated pieces offset in gluing to provide a natural tongue and groove and end match. This allows the careful selection of {ace surfacing, eliminates the wastage accruing from patterning solid stock and is rapidly gaining favor, particularly in commercial use.

Other new developments include a new machine which automatically and accurately stress grades lumber on the production run, packaging developments now taking place all along the way from open car loading on down to a protected consumer package, and many new modern patterns. Of special

interest is recent fire testing done by the NLMA which showed wood's fire superiority. In a 13 minute test fire under controlled conditions, it was proved that wood beams would deflect only f" while steel joints deflected approximately l8'. A special movie was made of these tests-I think you would be interested in seeing it.

One of the other key developments is the growing use of kiln dried lumber. This process solves the problems involved with unequal shrinkage in lumber and framing. The slight increase in cost is more than made up by the elimination of costly call backs on the builder's part, It is not a new process but is now greatly improved with many advantages to architects and builders-and well worth looking into by both.

Many Changes in Plywood

Moving on to plywood there have also been many changes. At the present time there are approximately 300 different plywood products available on the market. Among these are water repellent treated plywoods, Non-Com fire protected plywoods and new colorstained plywoods. We now have prefinished plywoods, plastic-coated, Hypalon laminated in beautiful colors, embossed, and a wide variety of different combinations of patterns including T&G and siding patterns such as Tex-

f l,"ry year since 1887 we have hacl the pleasure of sending you our Christmas greetings, atlcl ouce again, at this Christrnas time, 1961, we wish you the \{erriest of Christmases. We hope we will have the privilege of saving "Nlerry Christmas" during the Yuletide Season of every future year.

ture One Eleven. Again througl-r end gluing you can buy high strength scarfed plywood in virtually any length. In short, new and exciting things in plywood are happening every d"y'

Carrying along to the area of manufactured panels, there are, at the present time, more than 100 different combinations. Some of the more interesting things which have happened in this field is the wide-spread use now of gravure printing on hardboard panels. This simulated surface provides an economical paneling while preserving some of the beauty of solid wood. There are at present more than 15

Todoy's leoderspossibly lomorrow's? seen ot rhe |-A. NFPW luncheon. From left: siudenl John De Young; Dr. Dwighr Adoms of Los Angeles Trqde-Tech Gollege; Williqm Leonord, scholorship winner; Congressmon Gordon Il/lcDonough, s p e o k e r; srudent Roberr Linville; NFPW "Queen" Judith Boezo; student Hugh Busse; Weyerhoeuser's Cqrroll O'Rourke, moin speoker; ond sludents Adolph Fober ond lgnocio Aguilor.

different types of hardboards, and more than 80 oarticle boards-the Cinderella of the manufactured panel fielcl. You can select Dhenolics for outdoor use such as the-floor decking on the Living Magazine wood research house, filled for greater paintability, prefinishecl in a wide variety of decorative faces and so on.

Then too the moldability and the crlt-to-size aspects of these manufactured boards allow them to be used in everything from TV sets, furniture, built-in's, automobile roof panels and a wide range of diverse uses. Just a few more examDles of the new and exciting tl-rings cbming from the wood

products industry.

Then we come to the combinations of materials such as ply-veneer which is a veneer covered with paper but with a tremendous wide range of applications in display work, packaging and even building where a light-weight, smooth-surfaced board is desirable. Also available are combinations of hardwood veneers on hardboard bases. combinations of plastics and other laminates on both the hardboards and plywoods. It's an exciting new industry as you visualize what can be done by putting the various wood products together.

Exciting as these developments in the base product themselves are collcerned, there are two other areas that I think are just as exciting as far as the wood products industry is concerned. First, and probably most important, is the completely new trends in architectural and design application.

You need only to look around the California area and particularly in this region to see what I mean. For example, the Japanese architectural influence has made a tremendous impact upon home design, particularly in the West. The fine scale of these structures, along with their subtle color variations, can best be achieved only with wood. Wood, due to its tremendous versatility, is becoming more and more recognized as an art form. The basic

difference is that no longer is the designer constrained to use only the traditional approach. The special home used in the Columbia movie "Strangers When We Meet" is a wonderful example of some of the interesting applications that can be made with conventional wood products. The louvered screen, "Sogee" screens, detailing of both exterior and interior plus wonderful combinations of combinations point out that the designer is restricted bnly by his own imagination. There is no such thing as an application within the principles of good design that_cannot be achieved with wood. Look closely at the illustrations in shelter and architectural magazines and you'll see the fresh, new exciting look, that has come to wood.

This same marvelous design and aPplication possibility applies to schools, churches, commercial structures, medical centers, supermarkets and bowling alleys to cite but a few. We have found, for example, that school buildings do not wear out-they become obsolete. That's why more and more communities have forsaken the old style stone monuments for attractive, modern one-story schools of wood.

Carry on wood's fine qualities to decorative areas and you find it used in hotel lobbies, cocktail lounges, waiting rooms, corporate board rooms, in fact any place where a warm, friendly

feeling is desired.

I think that all this reflects the growing trend for a return to the genuine material-to the use of wood 'r,l'here wood should be used. There are no adeouate substitutes for its fine qualitiei. This doesn't mean other materials don't have their place too. We never have, for example, recommended that wood be used for cooking utensils.

Now probably the last and equally exciting future for wood products lies in the markets themselves. The population increases in the next decade will provide many great and wonderful markets. According to Stanford Research, the housing unit starts projected for 1965-1970 will rise to 1,700,000 annually. With the trend back to genuine wood, it's going to tax the resources of all the manufacturers to provide the materials to meet the needs of this exploding market.

Then the great sleeping market is that of home improvement. The recent study prepared by the Department of Commerce, Bureau of Census points out that in 1960 the home improviment market added up to 13 billion dollars. This means that for every four dollars spent for new homes, three dollars will be spent for home improvement. It's a great market-and it's growing !

In summary I think that among the

exciting things that are happening within this great industry is the fact that the slumbering giant is awakenirg. Nbw developments have come rather slowly until the past few years and the acceleration has been much more, I think, than many realize. As we develop new products, new uses, new designs and new construction methods, we are also doing one more important thing. We are for the first time within our industry, discovering the consumer-becoming aware of his Dreferences and desires. We are beioming market orientated-producing what the consumer wants to the complete limits of our resources. Equally important we are telling people about the change in our products, their qualities and advantages. It may surprise you to know that the forest prgducts industry is spending well over $10,000O0O annually to pre-sell your clients and prospects on wood-and why they should use it.

All of this adds up to the fact that of all the building materials offered on the market today, of all the products the architect, the builder and consumer has to select from, there is still none more exciting, more vibrant and with a g'reater public appeal. It is well expressed in the advertising slogan of the National Wood Promotion Program .,THERE'S NOTHING IN THE WORLD LIKE WOOD.''

A MTRRY, MTRRY HRISTMAS

A TIAPPT I{$\T

BUD REITZ

HANK LOCY

SU N LUM ER (0.

SPruce 5-t251 o TErminol 2-e96

The Verg Best in Lumber

I SOO WITMINGTON ROAD, SAN PEDRO, CALIF.

Timely Topic Your Fire Insurance

The Jollowing is fhe speech given by Mr, J. M. White, of the U.S. Epperson lJnderwriting Compony, Kansas Cily, Missouri, to the delegofes at the 196l Convention oJ Arizono Refcrif Lumber ond Builders Supply Associofion, lnc., held in Yums, Arizono.

f consider it a real privilege and a genuine pleasure to have the opportunity to discuss with you, "Your Fire Insurance."

Yesterday you saw a very interesting and educational workshop demonstration on "Teamwork For Profit.,' Also, you had an opportunity to hear a general discussion on the subject "Do You Have Problems in 196l?" Todav you have seen an "Oscar" award winning drama titled,- "The Eternal Triangle." All three of these-subjects are particu- larly apropos in considering, "Your Fire -Insurance."

It takes "f'eamwork" between you and your insurance man to be sure that you have provided yourself and your firm with the insurance protection you need and that-you feel you can afford.

If you do not have such "Teamu,ork," and you should be so unfortunate as to suffer a relatively seribus loss in 1961, you can answer the question, "Do You Have problems In 196l?" in a very poiitive manner.

All of us are constantly exposed in our business to the potential "Eternal Triangle." This could be composed of :

1. A fiie or other property casualty damage.

2. Not enough insurance or not the right kind of insurance.

3. A severe financial strain on your firm following the occurrence of such a casualty.

_ What can you do to avoid this unnecessary exposure ?

First, you should associate yourself with an iniurance rep- resentative who through his experience is well equipped lo counsel you on your needs of fire and allied lines of insur-. ance. This insurance man will inform you of the types of coverage that you should have to provide your firm with the necessary protection to avoid Item #2.

This same insurance man can provide you with expert fire prevention and fire protection services- so that you can avoid most of all unnecessary exposures to Item #1.

With these two matters properly attended to the financial strain that always follows a serious casualty will be modified to an extent that it will not be too much-of a burden for your firm to bear.

fn order to be sure your Real values are properly insured you should have an appraisal made by a professional appraisal company of all of your buildings, equipment and furniture and fixtures. This appraisal wilt fuinish you an unbiased and professional opinion as to the actual cost to replace such properties with nevi' material as of the date of the appraisal. It will also give you an expert opinion as to the amount of actual physical (not book) depreciation. The difference betr.veen these two will develop the actual sound or cash value of your properties. This value is the normal "insurable" value. There is available to you special tailor-made forms particularly applicable to retail lumber properties that provide you with a choice of insurance on these properties on the basis of the full replacement (new

(Continued, on Page 36)

n2 yEaRs 0t( CEUFORME STREET

ond woler, reslqurdnl hos own pier,

JL, Rno*t,7 "/ nJ*"oJ

As Feotured in Two Distinguished Son F roncisco Boy Res touronts

Pictoriolly Presented on These Poges

Galleon Resfaurant - at the Pacific Marina - Alameda, California

r1:rOD^{Y, in modern design, architects are dran'ing heavily on native reclwoocl I u. u prirne material of lonstruction, cleveloping a pleasant trencl in clesign of con.rmircial buildings u.hich had its beginning in resi<lential work. Perhaps the best e-xamples-certainly tl're most numerous-are to be foul-rcl in tl-re San Francisco Bay area, ancl tu'o outstanding strtlcttlres of this kind are tl.re two deliehtful restaurarlts here illustrated.

\Are have, on this page, r-ieu.s of the Galleon Restauraut in Alameda rvhich is located on filled -land at the edge of the Oakland estuary. Designed by architects, Campbell and \\'or.rg ancl Associates, the restaurant's doughrrut p.lan permits both a sweeping vier,v of the surroltt.tding yacht l.rarbor and a vierv ir-rrvard to the controlled environment to the courtyard. Decorator Peter Rocchia ancl lanclscape architects Roystorr, llarrarnoto and Mayes, like tl-re architects, har-e made generotls ttse of redwood, possibly the rnost striking _being the ancient bridge timbers re-used as a windbreak at the entrance and parking lot.

Exterior si<ling is of rough sawn recluroocl, mostly clear heart, finished with Cabot's stair.r. Interior paneling is of resawn clear l.reart redwood, finished u'ith a specially mixecl paint stair-r. Other exterior and interior materials used are irrtegral colorecl sttlcco, glass, tile, and coucrete.

Texture of redwood is rough for oulside, becomes smoolher in more prolecled oreos,

Courtyord is gloss wolled except for rhe side toword kitchen ond sloroge qreds which is of sow-textured redwood.

Pendont ownings help control reflected lighr on horbor side, fheir colors repeoted in Oog clusters in the dining oreo.

Spinnaker Restaurant - a cross the Bay in Marin County - Sausalito, California

III: brlLLrtifLrl Spirrruil<r'r l{est:r11r:urt, rlesignrrl b-r lrrchit('cts I leltzl<a a1r(1 l',rron'les. hlLs sau'tcxturrcl re(l\\'()()d as its rirlij()r c()lrstrrlctiolr llr:rt('ri:rl. l:lcre ortll tlre (rrtr:urce ant'l lrortion oi tlre service \\'ing touclr tht'sltore. -l-1re bulli of tht'brril<lirrr: is sLl1)1)()rterl on 1r'ilings irr()1rr(l s'lriclr tlrc rrrrirrrpc,letl \\';lvr: (1:l:11 t() gi vr rlincr. alln()s1 tlrc inrlrressiorr of lteirr'g rIt :('iI. \\'irlt'1-r'oltrllLrtgirrg ca\ ('s nrillilrrizt' tlrt' gllrrc, :r rlct:til l):ri ticulirrl_\ :rl)l)r('ciirt('(l lr_r tlrt' rlirrrr: in tlrt' g,l;rss,r'lllt'rl t'rtt'lsiorr,,i tlrc rrr:iil r'linirrg il 1'(':t

I n1r'ri,rr (l('c()r-:rti()r \\ ir5 lr;rrrrilt'rl ltr' llrt' {i\\'r('rs. Jl:Lc\l;Llirr. lrr, rr irlr 1,,;tr r ,.rrr

lrllL:is ()l s()ul(1 c()ll1r-ll. | -:rr,l.,:il,irri :tlc)ri

tt'ct: Iir)_\'st()r. Illrl:Lltoto lirtrl f l:rt t's trst'rl

trrirtinr;Ll P1;Lrtirrgs ,,i ll;rr rrr,l ( r'r'( l,i',g jtr,rr

l)('l irnr(,rg ir1ri1t, lrclrlrlr,. t. irrp:Lt-t :r rlrs

tinctl_r' ( )r'itrr1:rl ll:Lr or 1o tlrt' lrrrilr'ljng.

l'-rt,.'rior sirlirre :Lrrrl irrtcrior llLrt,ling :u'(' r)l 1-('(i\\'()(,t1. -1" tr; I]" ttotttittll r:rttrlottt uitltlt, 'l',\(i. r't':au r. "-\" gr:r(l(,. llrrislre rl rvitlr color

lr,rrcr'l l{r':u orr tltc e \t(,f i()r. \o lllislr rr':1. Lr5r(1 ()n tlre irtcrior res:r\\'1r lerlrvori<1. ( )tlrcl ln:rtcf i:rl5 rrserl irclrrrlc I)t,ugltL. frr rur<1 corrcrrt(' c()111)osite 1riling. :Lnr1 prr)ecl [)ouelas tr r s:tlling Posts. I.iron rr cor-k ce ilings lLrr<l tlrt' golrl 5titilr ()l c\l)(is(,(1 J)orrgllL. llt- r'o,,i rlt'cliing in clct'rstor-r lrortiotr: tllirli(. :r plt.lr:- itit t'olof ('()rtr:r5t to tltt t-c,rltvoorl.

()ur tltuttkl to tlrt' O rtlif ortit ttl toto.s utul tl it rtriul dct uil.s.

Acousticol cork ceilings blend well with struciurol mqleriqls. Heovy emphosis ploced on sound control.

Htt! tt ttotl ;\ssrrcialiorr t'urlit'r Jt'utrtittl lrt tltt,

provide constont sense of ,, i,,,' , i' ' : ' ,,l.,rl':irl ,'r': ir,. l,rr,':,tl:rll'

olher

Ior furtti,'ltittg rrs rlil/r tltt'.:t' .sltloulirl " Ik'drcood Nctc,s.''

movemenl. Photogrophy:

Inleriors reflect exlerior moteriqls, lexlures ond colors. Photogrophy: Pirkle Jones.

All exterior surfqces ore lexfured redwood excepl for fir columns

Fred lyon

Timely Topic - Your Fire Insuronce

(Continued, from Page 33)

cost) value or on the actual sound (depreciated) value. It is important that such appraisal be kept reasonably current.

Your merchandise values can be insured on a monthly reporting form basis whereby the insurance exactly follows the increase or decrease in the value of your inventory PROVIDED you report to your insurance company lo0/o of the actual cash value of such inventory and file that report within 30 days after the close of each month. This type of coverage, when your records properly indicate the true condition and your reports are accurate, is about as foolproof as you .".r i^"gi.re. You pay a premium based exactly on your actual values on hand. The amount of insurance automatically follows the ups and downs of your inventory vaiues. Your mobile equipment used on the yard premises, such as lift trucks and carriers, can be exciuded from the above coverages and insured under a separate multiple type of Inland Marine form of coverage. Your mobile equipment licensed for use on the highways can be insured under another type of form commonly referred to as the automobile type of policy. There you would need in addition to fire and allied lines of insurance the usual Casualty Coverages.

Now comes the subject of the kinds of perils that you need to consider in purchasing the above types of insurance. Your Real values and your inventory at the very minimum should be protected against loss caused by Fire, Windstorm and Hail, Explosion, Riot, Riot Attending a Strike, Civil Commotion, Aircraft, Vehicles and Smoke. These forms are generally referred to as Fire arrd Extended Coverage. In addition you should have protection against Vandalism and Malicious Mischief. These can be furnished under one policy. In some cases you may feel the need for protection against Burglary and Theft.

If you have a disastrous fire your operations will be very seriously interrupted and hampered. You will stand a good chance to suffer a material loss of profits and overhead expenses. Protection against this unavoidable loss is available to you under several different types of "Earnings Coverages.'l There is a special tailor-made form for retail lumberbperators referred to as "Valued Profits Coverage." The amount of your recovery can be determined at the time the insurance is purchased. It is not necessary to haggle with the adjusters to determine the actual loss of earnings at the time of a casualty. This is based on the amount of inventory and can be handled on a reporting form basis in the same manner that your inventory can be insured.

Nlany of you may be in the real estate development business actually building and selling homes. It is sometimes difficult to keep your insurance coverage on such properties that are in various stages of construction curienily reflecting the sound insurable values. There is available 1o you a very special type of Reporting Form on such values that automatically keeps your coverage correctly reflecting the values on hand at all times.

Becauie this is the last day of the convention and because of a shortness of time, this is a very brief resume on how you can eliminate part of your "Problems In 1961" and ior many years thereafter. Our representative or.any other good iniuiance man can relieve you of a great deal of th.e responsibilities for making the necessary arrangements, it you will give him a chance.

\Arhen the White House was renovated during the Truman administration, several timbers supporting the second floor were removed. They had been installed about 1817, well more than a hundred years previously, the National Lumber l\{anufacturers Association reports. An official reoort stated: "The abuse which this floor has survived is eloquent confirmation of the generally recognized ability of timber to assimilate punishment."

" And, Sonlo. Don't forgel to bring gifts for Doddy ond Mommy,loo."

IAilBER TERilTTIAT EXPATII'S HARBOR FACILTTTES!!

,.,A ERAND NEW DOCK AND SIORAGE YARD AVAILABLE

TOCATED AT BERTH 223 ON TERMINAT ISIAND

OFFERING ACCEss TO ALt FREEWAYS

ASSURING FAST DETIVERY TO SOUTHERN CATIFORNIA CITIES AND COMMUNITIES. ..

. Docking oreo for lwo, or more, lumber corgo borges & schooners.

. More thon l5 yeors experience ond "know-how" in the efficient hondling of lumber corgo-using modern mobile equipment & methods.

o Fosl truck looding ossurgdUnlimited Storoge oreo ot dockside.

ouR BETTER SERVTCE SAVES $ $ $ FOR YOU AND YOUR CUSTOAAERS

Apprqisol

(Continued, from Page 76)

Philippines was granted independence to be concluded successfullv: if she intends to fulfill her obligation of rehabilitating the Philippines by repairing the losses and damages caused by the ravages of the last world war, and if she does not want the Philippines to be another hotbed of communi-t propaganda and subversive activities and, on the contrary, she expects this country to be strong and in condition always to collaborate with her, she must make every endeavor to help the ' Philippines so that this .oul'rt.y'. economy will be sound and stable and the Filipino people hrppy and contented.

Problems to be Met

I.t..

cause of preserving democracy and freedom, the Filipinos have not shown restlessness in their attitude towards America; they have not even been vocal i by airing publicly their impression that

i,:.

"i

r been ineffective and even considered -,: :: meager compared with what former enemies and so-called neutrals have re-

i:,,

Filipinos on account of the war. Barely two months ago the Filipino people was shocked by an unjust treatment - perpetrated by the Department of Agriculture of the United States government in connection with the allocation of sugar quota. Instead of describing this incident myself, let me quote a news item published in a Manila newspaper. It reads as follows :

"Oland D. Russell of the ScrippsHoward Newspapers, in an editorial in the New York World-Telegram of June 16, 1961 questioned the American . decision to arvard additional sugar quotas to India and Brazil, affirmed neutral countries, because this was done at the expense of the Philippines, a staunch ally. Russell expressed the fear that even Brazil and India may not be impressed if they were to realize that friends like the Philippines are being taken for granted by the USA. These two neutrals, Russell said, would know that the moment they become 'friends' and not 'uncommitted,' they'd be treated as the Philippines is being

treated now."

This hasty decision was later rectified by restoring to the Philippines its rightful share of 150,000 tons of additional quota. But the Philippine quota is still relatively small. It is also dependent on the future of the United States-Cuban and Dominican relations. If the cuotas for these countries are restored- the Philippines stands to lose again. What is needed is a permanent increase of this country's allocation based on equity rather than on contingencies in the international situation. A sudden loss of this additional allocation may disrupt the Philippine sugar industry as it takes plenty of equipment and funds to expand rne sugar production and it is not easy to convert sugar lands into farms for other crops.

' Notwithstanding regrettable failings on the part of America, not the least doubt should be entertained that the Philippines will always be a faithful and belligerent ally of America in so far as the fight for democracy and freedom as against communism and dictatorship is concerned. I am sure you have read the accounts of how warmly and sincerely our people welcomed General MacArthur during our fndependence Day celebration on Ju1y 4. This, to my mind, demonstrates the continuing deep affection of the Filipinos toward the American people. But we hope and expect that no acts inimical to the economy of the Philippines will be committed. I especially have in mind two matters that concern our wood industries.

Wood Vital to Economy

But first let me explain that the wood industries is vital to the economy of the Philippines. Notwithstanding substantial depletion of our wood resources, it stili constitutes the greatest known wealth of the Philippines. Its ootentialitv is immense and. wiselv exploited, it-can be a decisive factor in solving the present economic problems of the Philippines. As a matter of fact today rvood products already occupy third in importance among Philippine exports, next to copra and sugar which rank first and second, respectively. The United States constitutes our biggest market in so far as wood products other than logs are concerned. But now two serious menaces threaten our wood export trade with America.

The use of the term "Philippine \{ahogany" is again being challenged. We have used this term for certain species of our wood from time immemorial. We began its use in the Philippines for these species are ktrown there as mahogany and when we invaded the United States market we continued rising the same term. Complaints were heard which reached the Federal Trade Commission. After a tedious litigation covering many years the controversy was decided in our favor, with the

Commission recognizing the propriety of calling our wood "Philippine Mahogany" and affirming our right to use that term to describe and designate certain species of Philippine woods. All efforts to reopen the matter in the Commission failed. Liker'r'ise, the various court cases brought to block the use of the term were resolved in our favor. But now it looks like another attempt is being made. As a result of active systematic work undertaken by your Association we have been able to build uo a sizeable market for our mahogaiy in this country. To deprive us of the use of that term will undoubtedly prejudice our u'ood trade in the United States and this will affect adversely and seriously the economy of our country.

Plywood Exports to U. S.

The other matter concerns our plywood exoort to the United States. The plywood-industry constitutes an important segment of the wood industries of the Philippines. Our plywdod industry has expanded to its present level partly due to American aid extended through the I.C.A. (International Cooperation Administration). Last year we exported to the United States 213,572,965 -quare feet. This is only abort 17.9 per cent of the total importation of plywood into the United States. During the last few years bills have been prisented in the United States Congress to curtail or restrict the importation of plywood in the United States. E,verv vear an effort to this end is made in Congress. I hope and Pray that no such restriction u'ill be applied to Philippine plywood. We feel that the present volume of plywood imported into the United States is so imall that it should be allowed to expand further. This will help the Philippines immensely and will go far in iealizing the dream of a stable economy for the Philippines.

With prosperity and contentment of the Filipinos and the Pliilippines enjoving a stable economy. America and in-e etr;t;ppines rvill cotrtinue marching together towarcls a world characterized by enjoyment of untrammeled freedom.

Mv friends. I have come to renew our -pledge of cooperation with the Philippine \'Iahogany Association. Youf organization and our Association will remain as partners in the great task of protecting and furthering our mutual interest.

Allow me to extend felt appreciation for and hospitality.

to you my heartyour generosity

The Forest Products Laboratory of the U.S. Forest Service classifies redwood as one of the species "that hold paint longest and suffer least when protection against weathering becomes ina{equate."

with tQoaereTg'Fo&g'

METAL FOLDING CLOSET DOORS

BT'ILD SALES.. -

Offer cusroM BUILDERS a "custom" door in 24-gauge steel that won't warp or buckle. .. gives whisper-quiet performance on nylonsurfaced bearings.

Offer nnnronELING coNTRACToRS a closet door in 18 standard sizes to fit every opening. Reversible top and bottom twin tracks eliminate threshold costs.

Offer oo-lt-youRSELF cusroMERS a fully assembled door, complete with hardware... really easy to install. Prime-coat-finished, can be decorated as desired.

To belp you sell...H,OBERTS offers: Showroom displays, full-size and miniature, envelope enclosures and other selling aids.

Honolulu Hoo-Hoo Says lt with Lumber and Flowers

A happy combirration-National Forest Products Week and, in our fiftieth state of Hawaii, Aloha Week.

As ever.yone who has been to "Paradise" knows, Aloha Week is marked by a great amount of celebration, pageants and a giant parade. The theme of this year's parade being "Life of the Land," it was a natural opportunity for Honolulu Hoo-Hoo to put its best "limb" forward and so they decided to enter a float in the parade.

With the financial assistance of the Wood Products Association of Hawaii, together with a fast-moving committee, a fine and beautiful float was produced.

"Although r'*'e didn't win any prizes," reports Honolulu lumberman Bill Stuart, "the response of some 75,000 people along the parade route was terrific !"

One of American Factor's largest semi-trucks provided the structure, on top of which was placed a grass shack with a beautiful Hervaiian girl making leis, backed up by a log of lumber being sawed by two Paul Bunyan-type woodsmen. Then a package of varibus species of lumber tied with a ribbon of orchids. and in the rear a frame house.

Over 25,000 blossoms decked the sides of the float, placed there one by one by Hoo-Hoo members, their wives, sweethearts and friends.

Our congratulations to Honolulu Hoo-Hoo and members of the Wood Products Association of Hawaii for an outstanding contribrr.tion to National Forest Products Week !

The spirir ond cnlhusiosm which prevoil: in Honolulu Hoo-Hoo is omply illusfrqled in rhis phoro of fhe group which worked long hours con3tructing ond f,ower..decking the "Notionol Foresl Producls Week" fioql which wqr on entry in ihe big Aloho Week porode.

Fifteen wood vases, carved in geometrical designs and preserved in fertile mud since the fifth or sixth century 8.C., were recently discovered near the village of Vraona on the east coast of Africa. The discoverv is reported to be the first of its kind in history. According to the National Lumber Manufacturers Association, the 2,500-year-old vases are evidence of the infinite durability of wood.

It tokes o lot of work to pul together a bequtiful fiower f,oot, os there memberr, wives ond friends of Honolulu Hoo-Hoo found out, but they soom to be getting c big kick out of it. Our Honolulu correspondcnt identifics rhe smiling guy in the middle (phoro ro rhe lefi) os Henry Furuyo, new monoger of lumber doportment of Ciry lAill--yeoh, but WHO ore the prony girls? illiddle: hcrd or work ore Morion Dovis, unidenrified muu-muu mi:s, Dory Stuoil cnd ltildred Chong. Righf: iustifiobly proud of their olmost finishcd work of qd is lhc f,oct cornmillee; fron left: Jiro Soscki, Ncgco Yomodo, Tom Prentice, Rex i/liyomoto, llourice Ekimoto ond Michoel Nohorc. Phofo3 by Tom Wosh.

Ovcr 25,000 blossoms were used.

The Only One

The teache!' was trying to give her pupils an illustration of the word 'perseverance.'

"What is it," she asked, "that carries us along rough roads and smooth roads, up hills and down hills, through jungles, swamps, and raging torrents?"

"I know," said little Sally. "My daddy's J.ep."

From rhe Will of o Wqll Street Mqn, Filed for Probote

"To my rvife I leave her lover and the knowledge that I wasn't the fool she thought I was.

"To my son I leave the pleasure of earning a living. For 35 years he has thought the pleasure was mine. He was mistaken.

"To my daughter I leave $100,000. She will need it. The only good piece of business her husband ever did was to marry her.

"To my valet I leave the clothes he has been stealing from me regularly for the past ten years. Also my vicuna coat that he wore last winter while I was South.

"To my chauffeur I leave my cars. He almost ruined them and f want him to have the satisfaction of finishing the job.

"To my partner I leave the suggestion that he take some clever man in with him at once if he expects to do any business."

fhe Ediror Got lt

In the countr)' newspaper offrce, they one day found a big, fine-looking turkey, left at the office.

Of course there were many longing eyes cast at the prize, but naturally it fell to the lot of the editor, and since he showed no disposition to deny himself the treat, he carried it home. cookeci. and ate it with much relish.

The next dey a letter was handed to him, that read : "Mr. Editor, I sent you a turkey yesterday, which has been the cause of much dispute in this district. Several turkel.s have died in the same mysterious way. and we sent one to you to see if yorr could tell

in", disease killed it."

Tolerqnce

People who really l-rave God in their hearts have no disposition to quarrel with others concerning their method of worship.

The Sign Sqid So

Two dear olcl ladies were listening to a band concert in the public sqrlare, and after a certain selection they were debating who its composer was. One said it was from "Faust," and the other knew it was from "Carmen." To make sure one of them walked over and looked at a little wooden sign near the band stand, and coming back, she said: "We were both wrong. It's a Refrain from Spitting."

There,lifile Dollor, Don't Cry

There, there, little Dollar, don't cry, You're not worth vour name. I know. You pass for your iace, But you can't keep the pace, That is: set by the H. C. of L., oh no ! There, there, little Dollar, don't cry.

There, there, little Dollar, don't cry. You are doing your best, I know. The.7're raising my rent About thirty percent; Thev're taxing my booze And they raised on my shoes; The bigger my pay The more slips away. The more of you come, the more of you go, The more I receive, the less I can show, But you're doing the best you can, I know; There. there, little Dollar, don't cry.

",;; sp""a

Lots of people are in a hurry and don't know where they're going.

A young fellow bought a new car, had it a few months, and bragged: "I've gone ten thousand miles."

"Where ?" he was asked.

"Oh. iust around."

That's one trouble with modern life-evervbodv in a hurry, burning up energy and gas, and just goin' iround.

People like to hit the high spots.

But it's hard to live on thrills.

They don't make a good steady diet

N0! just alone!

. head and shoulders above the crowd, we can stay independent. free to fy in any direction best-suited to your needs . free to recommend products that 42 years of comparison have proved best for speciffc uses free to supply personalized services, instead of operating "by the book." Fast service on Plywood, Formica, Simpson Board, Masonite Brand Products and Acoustical Tile.

Member of National Plywood Distribdors Association

Canadian Plywood Men Pry The Common Market Open

Bl*':,ilCOMMONWEALTH finance ministers have surprised England's Parliament with a mentheir statement voicing their grave concern at of Britain joining the European Common Market.

acing tone in the prospect

One of the prime movers in this attack upon British trade policy was Canada. From the very start Canadians have made clear their dislike of England's proposals to link up with the six European Common Market countries. The two major reasons for our northern neighbor's concern are that she fears that should England join the Common Market, the result would be a major setback for her chances to increase trade with Europe. Canadians also fear that should Britain become a Common Market member, there would be a tremendous increase of British tariffs on Canadian goods, including lumber, exported to the British Isles.

It is against this background of opposition by the Canadian Government that we should view the cottrage and enterprise of the Plywood Manufacturers' Association of British Columbia in setting up offices in France and West Germany to develop sales of British Columbian fir plywood within the Common Market. The Association has been encouraged to take this step because of their tremendous success made in the British plywood market in the past few years. This success is even more notable because of the serious technical developments in the British building and construction industries occurring within the last five years. What has been achieved in England can, in some degree, be matched in Europe. That is the Association's aim, with the emphasis in the early stages going to the use of exterior grade plywood in the European building industry, particularly for concrete shuttering.

There is nothing blind about this expansion move. The Association presently enjoys a tarifr advantage of 10 per cent over other nations on the British plywood market because of Commonwealth trade treaties, but it will have no such advantage in Europe. The Association will face a tariff barrier of seven per cent on plylvood exports to West Germany and 10 per cent in France, which obviously will not help the price of Douglas fir plywood on those two markets. Should England join the Common Market, then Canada's tariff advantage there would be lost, and for Canada the tariff wall set up by all three countries might be around the order o{ 15 per cent.

This move demands ihe utmost admiration from us iu America. Our neighbors are willing to go ottt and sell their timber and plywood in an enthusiastic way which can only be matched by salesmen in the United States. One of their first stepi in any selling campaign is to prepare their sales represehtatives with complete technical knowledge so that they can tackle the job with confidence and knorvhow.

The risks in this attempt to break into the European plywood market are obviously great. Something similar to lhis was said when the Association first started a plywood sales campaign in England, but nobody can deny the fantastic success achieved through that campaign which increased sales from five million square feet in 1954 to 155 millior-r feet last year. Maybe the Canadians will find the Europeans a mucl-r tougher customer than the British, but our northern neighbors are energetic salesmen.

We might add that they could very well prove to be tough competitors for American plywood manufacturers selling in the Common Market couutries.

TWENTY.FTI'E YEARS AGC' TODAV

As Reported in The California Lumber Merchant, December l, 1956

The big event 25 years ago today was the ' annual convention of the California Retail I Lumbermen's Association held in Oakland, California. Those attending heard and discussed such topics as trade promotion, relative importance of lumber and side 1ines, credits and legislation which were a few of the problems confronting lumbermen then. Among the conventioners were William Anderson, Blue Diamond Co., Ltd., C. G. Bird, Stockton Lumber Co., Roy Burnett, Tracy Lumber Co., C. R. Buchanan, East Bay Lumbermen's Institute, B. E. Bryan, Strable Hardware Co., G. F. Bonnington, WendlingNathan Co., W. T. Black, The California Lumber Merchant, L. J. Carr, Forest Lumber Co., William Chatham, Jr., Loop Lumber Co., M. L. Euphrat, Wendling-Nathan Co., Lewis Godard, Hobbs-Wall and Co., H. M. Isenhower, Holmes Eureka Lumber Co., E. \M. King, King Lumber Co., William Lawrence, McCloud River Lumber Co., W. H. Nigh, Shevlin Pine Sales Co., H. M. Schaur, Good Lumber Co., George Wood, Wood Bros. Co., and J. H. Yancy, Yancy Lumber Co.

Arthur E. Towhy, president of the Twohy Lumber Co., is a collector of old automobiles. Last Saturday he drove a 1911 White Steamer to Santa Barbara. He said that while has was not out to break any speed records, the trip only took four hours.

New associate of A. L. Hoover Company is E. W. "Eddie" Gould who will cover the Los Angeles and outlying sales territory.

D. E. Holcomb has also joined the Hoover sales staff and is now calling on retail dealers in the San Diego area.

J. Walter Kelly, district sales manager oI the Cllas. B. McCormick Co., San Francisco, attended the ceremonies in connection with the driving of the last spike connecting the Western Pacific and Great Northern Railloads at Bieber, California.

Attending the big game between lJniversity of California, Rerkeley and Stanford University at Palo Alto was H. B' "Bert" Cooper, of Alrich and Cooper, Poltland.

Arthur W. Bernhauer was re-elected president oI the Millwork Institute of California. E. J. Nutting was re-elected vice president. tr{embers attending the eighth annual convention of the Millwork Institute o{ California re-elected Arthur W. Bernhauer president, E. J. Nutting, vice president, and A. J. Todhunter. treasurer. The Institute was recognized as having rendered valuable services to the architectural profession in issuing a complete and well prepared collection of mill cletails.

J. A. McEvoy, sales manager of the box shook department of Bloedel-Donovan Mills, Seattle, spent several days in San Francisco

last month. Another recent visitor to that city r'r'as E. W. Daniels, sales manager of the Harbor Plywood Corp., Washington, who conferred with C. W. Buckner, the company's Northern California representative.

The next meeting of the California Lumbermen's Council will be held at the Hotel Californian in Fresno next Saturday.

The Pacific Fruit Company, of Washington, is making a number of changes in their plant to improve their manufacturing facilities. A suction tunnel dryer designed and furnished by the Moore Dry Kiln Company, Oregon, is being added to the present battery of driers.

Returning from San Francisco to his desk in Linnton, Oregon is E. D. Kingsley, president of the West Coast Lumber Co. While in Bagdad by the Bay he made his headquarters at the offices of Wendling-Natharr Co., Northern California agents for his firm.

Arthur Griswold, manager of the San Francisco office of the C. D. Johnson Lumber Co., returned recently to his office after having been confined to his home for three weeks as the result of an attack of bronchitis which developed into pneumonia.

Lloyd Harris, Holmes Eureka Lumber Co., San Francisco, gave a talk on redwood, illustrated by motion pictures, bef ore the Rotary Club of Calistoga last month.

Announetngthe OPENING of OUR NEW IAILL qt

FORIUNA, CALIF.

prod,ucing

. Speciol Dimension & Timbers up lo 6O feet in lenglh

r Surfoced Plonk & Timbers up to $ttylQtt-J2'long

o tlud5-Douglos Fir, Redwood, or White Fir-dry or green

. Heovy Cleors, Shop ond Industriols

. Kiln-dried Uppers, Moulding ond Door Stock

Shipmentsvia...

RAIL.TRUCK.TRAITER.WATER

CAtt YoUR;HotEsAtER

qnd specify "Fo irhurst Lumber from Forf unq,, Frunffiiii3r

Jqck Fqirhurst o Horold Brotten

P.O. Box 236, Fortunq, Cqlif.

Telephone RAndolph 5-339I, TWX FTNA 69

THERE IS A IqIOORE KIIN DESIGN FOR YOUR INDIVIDUAI NEEDS

SINGI.E OR MULTIPLE TRACK CONVENTIONAT CROSS.CIRCUTATION KI[NS, RECIRCUTATING TUNNEI DRYERS, DIRECT FIRED KILNS (ETIMINATES BOI[ER), "SIDE LOADERS" (FOR FORK IIFT TOADING) ARE SOME OF THE OTHER DESIGNS FROM WHICH YOU CAN CHOOSE. ONE IS RIGHT FOR YOUR MITL !

Write For Bulletin No. 6l04 Showing These Many Kifn Designs !

Ted Roy

Jim Russell

Anne Murroy

Ripped Trestle Timbers Provide New Church Framing

M ?# ".""1 1,,'J $;,:''b1,';flJ,ll'i] Ji E,numclau', \Arashington, used wood to

build their new church. but on its trip from the tree to the church, the wood stopped over for about 50 years to be used for railroad trestles.

The story is truly unique. \Arhen the congregation got together and decided to build a new church, thev wer.rt to Bert Johnsorr, an archiiecturallytrained official of an Enumclaw manufacturing company, and asked him

ancl rippecl into dimension lumber for framing the church.

As expected, the lumber from the timbers was as sound as the dav it came from the tree, fifty years ago. Untold tons of railroad engines and cars had steamed across the timbers, but, although Washington's rugged mountain climate had naturally weather-stained the surface, the timbers had not been rveakened nor had thev decaved.

Decking for the complete first floor and the roof is built with 2,, x8,' planks, run to a tongue and groove pattern. Also ripped from the timbers are all of the 2" x6" studs, plus miscellaneous framing items, .ucir a.t plates, blocking, etc. The floor of tl're churcl.r is supported by several of the original timbers, put in place just as they came f rom the trestle. In fact, the marks where the ties had rested cln the timbers are still easily discernible on tlre huge beanrs.

lar in form, with dimensions of 40'x 60',.

One of the gable ends contains a pattern of windows, separated by Douglas fir mullions, some as long as 26 feet. Because nothing but clear stock r'vas used for the mullions, this lumber, of course, was not obtained from the timbers.

Fiffy-yeor-old treslle timbers qre used for floor support, Roilrood tie morks qre still visible on t*''d'a" timberc.

what he could clo for them. He agreed to design the church, and hit upon the idea that a local lumber comr)allv owned several railroad trestles iri the backr,r'oods u,hich were no longer in use. Why not tlse the timbers in the trestles for the rougl-r framing lumbel in the church, and thereby save money, time and trouble?

The church hired a "cherrv oicker" and truck from the sawmill.- pius the oDerators. and disnrantled thiee trestles. The trestles were on an average of 30 miles distarrt fronr the churih building site.

The linal tally on the trestle timbers came to a respectable total of 35,000 board feet-50 twelve by eighteen inch timbers, each 40 feet long. The timbers were all West Coast l)ouglas fir, weighing about 1500 pounds apiece.

After the trestles were dismantled, the timbers were trucked to the i<-rb site, where they were segregated by appearance, general characteristics, overall condition and useability. Those timbers chosen for use as basement beams were picked out, and the rest trucked to a small sawmill a few n.riles distant (not the same sawmill that owned the trestles). Here, the timbers were checked over thoroughly and all metal objects, such as rail spikes, bolts, nails, etc. were removecl. The timbers then were passed through the gangsaw

Once the lurnber was olr the iob site. an<l tlre glued-lanrinate<l Doriglas fir A-f ran.res had been set in 1tlace, the rest of the work was done by voltrrrtccr labor f rom the .otlg..g"iion itself Churcl.r members eagerly turnecl their spare time into r,vork time whetrever they had the chance, ancl the church rapidly took form. Designecl to seat 200 persons, the structure is rectangu-

The roof is another monument to the perseverance and selflessness of the members of the Country Bible Church. The roof, which has 4000 square feet of space, is covered entirell- with handsplit rrArestern red cedar shakes. This is equal to 40 squares of "storebougl-rt" shakes. The churchmen learned the art of shake-splitting from a ferv of their fellow members. oicked out the shake bolts themselves from various mills in the area, transported the bolts to the site, and split every last shake themselves. The resulting roof is ideal for the church-rustic. in keeping rvith the surrounding locale I inexpensive, in keeping with the church budget, and certainly weathertiglit.

By using woocl, applied and erected by volunteer labor, church officials estin.rate a savings of about $35,000.

After a rnan-made "detour" of about 50 years, the wood in the Country Bible Church is being used to serve its (and the members') Creator.

Country Bible Church, Enumclow, Woshington, wos built olmort complelely lumber wos ripped from holf-century-old Douglcs fir trastle timbers-roof is shokes.

with volunteer lobor. Frcming hond-rplir Wo3tern red codsr

5 sompcrny Worehouses

lo Serve All Southern Coliforniq Deolers

341 West G Street

COITON' Colifornio

TAlbor 5-o,6i12

7852Burnert Street

VAN NUYS, Cqlifornio

TRiongle 3-2936

STote 5-5421

738 East 59th Street

tOS ANGELES, Colifornicr

Pleqsont 2-3137

6807 McKinleyAvenue

tOS ANGE]ES, Colifornio

Pleqssni 2-31 36

25tO N. Chico Street

EL MONTE, Colifornio

Gllbert 3-7345

CUmberlond 3-3303

M(|RGAN D(!(|RS for Every Use

M400 Interchangeable Panels

Entrance Ooors-All Types

SED||RC0 Louvers & Hardwood Southern Aires

FLUSH D(l(lRS_ ASH_MAH(|GAIIY _BIRGHMAS(lNIIT_BEECH

FIR PTYW(I(ID_ IAPAI{ESE PTYW(){!D

NORDCO DOORS

TOUVER DOORS

3 PANET DOORS F.3

FOUR PANET RAISED F.44

X.BUCK FRONT DOORS

sAsH DOORS F-13

RAISE PANEI. IOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

IOUVER BTINDS

MONTEREY TYPE DOORS

"SOUTHERN AIR" DOORS

Esrcblished 1896

WHOTESALE ONLY

filember

Southcrn Colifornio Doot Instituto

letters

Liked Coveroge

Ole May, Ilfanager

California Lumber IVlerchant

Dear Ole:

The wonderful display and position on pages 4 and. 2A oI the story about our Annual Meeting in October which appeared in your November I issue merits the wholehearted thanks of every member of the Northwest Hardwood Association, to which I add my personal appreciation.

This story is a milestone in our progress and is a signilica:rt contribution toward the expansion of our Western hard.,.rood industry.

I would like to place tear sheets in the hands of all the officers and directors could you please supply about 25.'-

Harry O. Mitchell, Secretary- Manager Northwest Hardwood

Assn. Seattle, Washington

Whire Brothers Scholorship Winner

University of California

Committee on IJndergraduate Scholarship and Honors

Roonr B-1, 2251 Colleee Avenue Berkeley 4, California

NIr. D. F. White, President White Brothers 500 High Street Oakland 1, California

Dear \{r. White:

We are writing to tell You something about the student selected to receive the White Brothers Hardwood IndustrY Scholarship for l96l-1962, Mrs. Geraldine B. Larsou.

Mrs. Larson is an excellent studeut, having maintained a straight "A" average in her work at the University of California and Oakland City College. One professor says "Mrs. Larson is an unusually good student in what is a rather unusual major for a woman She has considerable ability and I feel she should be given every encouragement ." Mrs. Larson Plans to do graduate work in PreParation f or research work in biological aspects of forestry.

The Comnrittee oll Llndergraduate ScholarshiPs feels that you will agree that Mrs. Larson is a worthy reciPient of the White Brothers Hardwood Industry Scholarship.

Sincerely yours,

Louis Jacobson, Chairmatr Committee on tlndergraduate Scholarships and Honors

Americon-Mqrietto Opens Richmond Plont

A new resin plant has been opened by the Acll-resive, Chemical Division of the Amer-ican-N{arietta Comoanv irr California.

Resin and Richnrond,

The new plant is clesigned for the production of syntlretic resins to be used in the manufacture of plywoocl, paper, colnposition boards, laminates and other wood products, foun<l11' cores anrl slrcll rnolds, and mineral wool. It incorporates one of the largest chcnrical rcactors in the industrl', capable of producing up to 6,000 gallons of resin in a single batch.

Advanced equipn.rer.rt design allows a single operator to make twice as much resin as with a convetrtional size reactor. The manufacturing operation approaches cornplete automation an<l is almost entirely push-button controlled.

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAI'TY IS AGED -IN.T}IE -WOOD:

A view of o Fourdinier poper mochine. Americcn-Moriefio is ducer of popar wel slrength resint on the West Coost. lt olso cooling ond poper impregnoting re3ins.

the lorgerf pro. produces poper

The plant is located on a ten-acre site within the Richmond citv limits and represents an investment of $60Q000. A prime factor in the choice of the site was the cooler weather of the bay area, climatically ideal for product storage and the critical manufacturing plocess. The location also is central to the California industriei which the new plant will serve.

The Richmond resin plant is the initial step in the division's expan- sion into the California area. It joins plants of other AmeriianMarietta divisions in Los Angeles, Oakland, San Diego, Colton, L3erkeley, Azusa, and El Segunclo, California.

TEI.L THEM YOU SAW IT ADVERTISED IN THE CATIFORNIA TUMBER MERCHANT

How Adverfising and Public Relations Can Help The Retail Lumber Merchant

By GEORGE PATTON George Pqlion Advertising Agency' Los Angeles

,THE GREATEST L'SE oi the adI vertising medirrm. whether it is the sporting goods ir.rdustry, the textile industry or the lumber ir.rclustrl' is to "sell an idea" or a "series of ideas."

Although advertisng s not a panacea for all business rvoes, it is definitell' one of the most effective selling tools available to the retail lumber dealer.

You've probably heard it said that all advertising is local. National advertising in magazines. newspapers or television sooner or later hits the potential customer where he lives-in his local community. It is difficult and often extravagant to advertise outside of your immediate trading area. If you have a large establishment and can afford a large advertising budget to support such an operation, this is line but also cuite unusttal. From observation, mosl of you are a single locatior.r company looking for a trormal business "hypo'"

One fundamental in all advertising regardless of your budget is to be consistent. A "one shot" blast in the local press ollce a year isrr't goitrg to get ihe iob done and rreitlrer is a single painied outdoor bulletin.

Rates in your local newspapers anci regior-ral trade jourrals are not too high compared rvith other meclia. Tliese two are your best medium as it

offers you an opporturrity to "sell an iclea" visually to your potential customers backecl up by hard selling copy and price. Be sure yor.r plan a news-

that lasts at least l3

LlliL.."'"aigrr

Anotl.rer important factor rt'hich should not be over-looked in the use of the local paper arrd regional trade ionrnal is that most of them are most tooperative ir.r offering "free" publicity to colltract aclvertisers. T1.ris automatically gives you a double "sock," paid advertising backed up by a news-type feature article both selling the same "iclea."

Next you need a "theme" and you need to, pardorr the expression, "hammer it home." For example, if you $'ant to reach the "do-it-yourselfer," you must gear your efforts consistentlv in 1-ris direction. In one advertisement you sho,,r, him how easy it is to acld a room to his l.rome, such as by offering l.rim free plans. He'Il have to stop by your office to pick them uP. Then you can sell him power tools, lumber, building materials, and other rvood by-products and equiPment needed to complete the job. Or another ad migl-rt show l.row he can build a vvork shop right in his own €iarage. This makes sense because he needs everyttring you sell to set it up and keep it in operatir.rg clrder.

Your publicity can describe the pleasure the family rvill enjoy with the extra room or the many happy hours the "do-it-yourselfer" will spend in "his ou'n workshop." \Arorkshops showing the use of the power tools or evening "workshop instruction" classes are another excellent means of reaching your potential customer.

You read everywhere that more Americans now have more leisure time than ever before. This means you are in competition with the bowling alleys, sports events, boating, golf, and a hundred other diversions. It also means that if you "sell an idea" hard enough and often enough, you can get at least your share of the constlmer's leisure-time dollar.

I l-rave personally made it a practice to look to my local lumber dealer for help and advice. Having completed several projects on my own home, I have learned from experience that he is the one who can be irusted and who can give numerous labor saving tips and valuable instructions.

Some people hesitate to ask for help. Here again you can beat them to the punch by offering this free service. The few minutes spent giving free advice to your customers will pay for itself many times over in good will ar.rd at the place where it counts the most-your cash register.

The Woman and Her Home An Editorial

-f H.E OTHER_ day tl-re rlelvspaper in a \\-estern city told r about an old woman rvhose honte was foreclosed and taken from her to settle a debt that had started at iust eight dollars. In Texas that couldn't happerr. It would be absolutely and _utterly impossible. It u'oilldn't make any difference vr'hether she or,ved eight dollars or eight million dollars-no one could take hei home arvay from her for debt. The fundamental lar,vs of Texas u.ouldn't allou. it.

The Roberls Co. Commended For Fire Sofefy Devices

Following a recent commendation for fire safety. The Roberts jio.,. Clty of Industry, California, rvas ciied by Captain.Frank Donohue of the Coun.ty of Los Angeles Fir"e Prevention Bureau as an example of fine cooperati-on on the part of a manufact-uring plant in assuring maximum safety for equipment and personnel.

Outstanciing among the many safety features was the installation of a waterfall in the paint spray booth where basic coats are applied to Roberts-F'old NIetal Foldins Closet Doors. The waterfall is designed to absorb and render harmless the highly flammable'fumes that represent a real fire and health hazard.

"We realize," commented Hugh Livie, The Roberts Co. president, "that the tremer-rdous toll of fire damage runs into the billions each year in property alone, uot to ilention loss of life. We feel that our invesiment in fire safetv is well worth the expenditure it entails."

l'hey passed that larv more tl-ran a l.rundred years ago for the protectiot of women in their ou'n homeiteads. ind it still stands.

It may be truli' said that in Texas a lvornan's home is her castle, from n'hich no claim of debt corrlcl possibly dispossess her. Texas has been rightfully prond of tl'rat laui for ge.rera- tions, and properly so.

Williom Shermon (center), Roberts Co. plont monoger, Ccptoin Frank Donohue (leffl, of the Counfy of los Angelas Fire Prevenlion Bureou, ond Firemon Williom Neuhqlfen. of los Angeles County Engine 87, Lo Puenta. check the point sproy boofh where q bosic cost is opplied to the Roberr-Fold l/letol Folding Closet Doors. A speciol wqterfqll hos been insrqlled in the booth ro obsorb qnd render hormless fhe highly Commoble point fumes. This is only one of the mony fire sofety devices on which The Roberts Co. hos received commendqtion,

Rolph L. Smith lumber Compony

A DtVtStON OF KIMBERLY- C IARK CORPORATION

Our Lumber ond Wood Products Customers will continue to receive the some High Quolity Precision Monufoctured Moteriols with fhe sqme Cqreful Hondling ond Excellent Service os in the posl.

Becoming o port of this Outstonding Pulp ond Poper Orgonizotion will ossist us in getting Greoter Utilizotion from our Vqsl Foresl Resources by Scienfific Lond Monogement.

Home Construction lnterior Trim Ponels . Box Shook ond

.Consumer Products from Wood Fiber

'fhere's nothing in the woild like wood" lor

The Manufacturer versus The Wholesaler

(and vice versa)

By JACK PFEIFFER

f N my work in the u'ood Products

I induitry and irr speakirrg to various wood proclucts associations, I have been struck by the clegree of dissatisfaction that exists betu'een lumber manufacturers ancl wholesalers. The manufacturers accttse the rvholesalers of selling solely on price and express concern about a lack of real sales representation.

The wholesalers accuse the malltlfacturers of expecting the r'vl-rolesaler to deliver miracles on a 5/o margin. Why does the conflict exist? In mY opinion, it exists because of the extiaordinary degree of competition now at work in the lumber industry. Competition already has affectecl most othei industries in the rvay the lumber industry is now experiencir.rg, and the degree of competition curreutly felt by lumbermen is not any greater' Yet these changes will contiuue to create severe pressures on the relationship between the manufacturer and the wholesaler. \{any wholesalers may not survive. NIany mauufacturers also may fail. This need not happen.

- Condition affecting the Manufacturer's Position.

Manufacturers ir-r the rvood proclrrcts industry have a large stake ir.r their battle for survival. All have t.najor investments itr cotrversion facilities that often retain their greatest value lvheu cut for cottversion by the orvtler. Despite their assets, adverse irrclustry conditions threaten the very existeuce of some producers. Tl-rere are two o{ these conclitions r,l''hich I want to review. The first affects all nlanufacturers: the second affects chiefly the smaller ones.

End Users Demand

, Specialty Products

'Tlris first inclustry corrdition strikes right at the heart of the lttmber industry's long standing aclvatrtage, i.e., the ability to provicle a highly flexible orodnct tl.rat coulcl be couverted to ierve 'many pnrposes. The former atlvantage of flexibility, horvever, has turned into a growing clisadvantage, namely, high cost of convertiug lttmber into a ttseful end product.

Maior encl users. such as tract build-

Most readers of THE CALIFORNIA LUMBER MERCHANT aill remember Jack Pfeifrer from his article in our lulg 15, 1961 issue"Lumber Retailing in the Sixties-Suroitsal of the Merchand'iser." He lrus also spoken at oarious lumber association meetings in the State, including last Iune's N-AWLA Annunl Conaention in San Francisco. ]ack's erperience in the wood products and build'ing materials industries has been extensiae. He has done marwgement consulting, primarilg in marketing, for the past fioe gears. Recentlg, Jack left the firm of IricKinseg b Compang to ioin the nranagement firm of Sttollg, Wishatt Lt HoIt as a partner. Located in San Francisco, Strong, Wishart b Holt has broad experience and. capabilitA in the forest products,indus-tru.-1,ry addition, Iack himself has done a substantial amount of work in the field of lumber merchandising for the National LymQer Manufacturers Association and for manu of the Nation's larger lumber concerns.

to do. They typically do not have the capital required to establish a specialty faiilitl'. Nor do they have the required distribution resources.

t

JACK PFEIFFER

ers and industrials, nolv itrsist on receivir.rg a product tl.rat already has been convertecl to a clegree that reduces their in-place costs. 'Ihey no longer are in a position to put high cost finishing labor into a procluct that formerly had flexibility as a major advantage. If an aluminum product or a gypsum product or a converted wood product (not lumber) can be obtained that wilt serve the contractor's or industrial buyer's prlrpose at a lorver in-place cost, they vvill br,ry it. They are cloing it everv dav. Ijew builders use boards for slreating arry lorrger. Lrrnrber siding is on the <lo's,n trencl. Few boxes are nrade of u'oocl tl-rese clays. 'I'he examples are llunlerous.

Even the clo-it-yourselfer has gotten to the point of vvanting something other tl.ran commoclity lumber prodtucts. Irlyu'oocl paneling is in greater clernarrrl than lumber paneling. F'encing products that are cut to length ancl run to a pattern are l-nore prevalent. Still the clo-it-yourselfer represents a substantial market for cornnrodity lumber products because of their flexibility irr pernritting hirn to aclapt the procluct to a specific, perhaps unttsttal, neerl. In fact, learning holr to serve the rreeds of the clo-it-vorrrselfers better. rnay be the rrrajor rrirtapperl ol)l)()rtult- ity irr the inrltrstry toclay.

Large manufacturers can meet new demands.

1r\tith end users demanding more specialty pro<lttcts, 'ln"'1.rat is the manufacturer's recourse? An obviotts otte is to make specialty products. Yet this is a difficult thing for the small prodttcers

The large lumber manufacturers can respond to the demand for more speciality products. Most have softwood plywoocl mills, many make other speiialty panel products such as hardboard, particle board, insulation board ancl hardwood plyrvood. Even more imprrrtant than their ability to make these products is the fact that they also have the distribution facilities and sales organizations to market them, a clistinct advar.rtage over the smaller o11es.

Specialy products of any kind require specialized marketing. They must be promoted and sold, not just disposed of by virtue of price cutting. Typically, specialty products require local warehouse stocks. Most specialty product buyers want to buy these products in less than carload lots. These re<1uire either mixed car capability by the manufacturer or warehouse stocks by the clistributor.

The companies that have hacl the greatest sllccess in marketing specialty products have their owtr strong sales group ancl distribution facilities. I do not believe this is arr essential requiren.rent for success in selling specialties, but without a marketing effort (captive or otherrvise) that is motivated torvarcl a goal colnmon with the proclncers, a specialty ltroclucts proflram is cloorned to failure. This marketing fact strikes right at the heart of the smaller producer's problems ancl tl.re relationsl-rio between the u'l.rolesaler ancl the manrtfactttrer.

Conditions affecting the Wholesalers Position

Tire trend toward more specialties has an important elTect or-r the wholesaler. llow can he market specialty products orl a margin which was esiablished for brokerage selling of commodity lumber products ? Specialties require promotional selling. They also recluire an intensive sales effort aimecl at achieving the highest possible price. Otl.rerwise, the prodttct development

(Contznued on Page 56)

CABTE ADDRESS "SIAIUM"

STAHT

Allgelus 3-6844

TUMBER C(IMPAIIY I}IC.

3855 E. Woshington Blvd., Los Angeles 23

toR

Fine Domestic & lmporled Hqrdwoods FOR

Thc Exoct Requirements of Retoil Lumber Deolers

wHotEsAtE oNtY

t.c.t. & DrnEcT cAR SHfPntENTS

M'LL'NG F ACILIT/ES AVATLABLE

A scientificolly designed csrt for oll types of ycrd work

Bolqnced for eose of handlinq

Especiolly odoptoble for fitting custom-er orders

BERKOT WILL CUSTOM BUILD TO FtT YOUR NEEDS Goll

BERKOI TA]IUFACIURI]IG COftIPA]IY 5434 Vinelond Ave. - North Hollywood, Golif. POplor 9-1747

Truck ond Trsiler

DOUGTAS FIR

REDWOOD. HEMLOCK PONDEROSA

SUGAR, PINE

CEDAR . WHITE FIR wholesale only!

The Wholescrler (Continued from Page 54) and prornotiou costs cantrot be recovered.

The position of the ltturber rvholesaler in today's nrarket is an utretrviable one. Neitl-rer the proclucer uor the end-user is particularly pleasecl lvith his performance. He serves both in a wav that comDromises their individual .ecuire-ettts. The ltrmber wholesaler is i prime victin.r of the lumber industry conditions outlinecl above, which he can do little about in l.ris present position.

He cor.rlcl also be a victinr of other industry conditions which are diffrcult for tl-re wholesaler to cope with, but over rvhich he does exercise some clegree of control. Three of these cotrditior.rs are

l. Iind nsers are short-circuitiug traditional clistribution chanrrels.

2. N[anrrfactrlrer's tnargirrs are being squeezed.

3. Manufactrlrers feel a nee<l to exercise more marketirrg cotrtrcll.

To gain a realistic appreciation of the problems these conditions are creatirrg for wl'rolesalers, let 11s consider them one by one:

(u) Traditional channels are being by-passed.

Short-circrriting the tra<litional dis-

tribution channels is one of today's favorite sports. Actually, it is a problern that has received so much attention that I do not want to belabor the point. Still it must be considered.

\\'holesalers are partly to blame for tl're traditiorral distributior.r chanuels being b1'-passed. Many rn'oocl products lvliolesalers and distributors sell clirectly to irrdustrials, or they do not sell to them at all. Once startecl, a breakdown irr the distribution channels tlsually cloes not stop until most or all the midcllemen hive been by-passed. Certainly the large end users will make every effort to by-pass the wholesaler if this is a means for reducing their costs. This has happened in many other inclustries. Both the incentive and tl-re orecedent exist. I see no reasor.r that it shorrld r.rot spreacl in the lvoocl products industry.

\\rhat does f urther by-passir-rg of distribution chat-rnels nlean to the 'n,holesaler? Obviously, it means that marry coulcl lose their present position as the tnauu{acturer's marketing department unless they are too valuable to tl're encl-user and the manufacturer to be b1'-passed. The aggressive r,r'holesalers u'ill, and are, doing just that. 'lhe "order takers" probably will not find their services in demand much longer.

(b) Manufacturer's margins are being squeezed.

A second industry condition indirectly afiecting the wholesaler is that manufacturer's margins are being severely squeezed. 1960 was a poor year for most wood Droducts manufacturers. 1961 will be a-s bad, or worse, in all likelihood. Actually, the smaller proclucers have been {eeling the profit squeeze for cluite a long while. Log urices have doubled since World War iI. Yet the price of lumber has only risen half as much in the same period.

In recognition of the pressure on his profits, the manufacturer looks to increased prices as his only salvationand so it is. I have developed breakeven analyses and profit plans for smaller manufacturers, and it has been painfully apparent that only higher prices vvould improve their profit positior.rs.

In many situations, the manufacturer blames the wholesaler for failing to obtain slightly more than merely the going market price. Even though he is selling ir-r a commodity market, the typical manufacturer takes pride in his particular products and feels they should command something better that the going market price. This is what he expects from his marketing department, i.e., the lvholesaler.

Some manufacturers probably are justified in their belief that their u'holesalers are merely disposing of their (Continued on Page 68)

l{eut Product Profits

"Mighty Muscle" Winch Suited for Lumber Industry

A newly-developed portab,le winch, which can be easily operated by just one person' is ideally-suited for numerous lifting and pulling jobs in the lumber, logging and forest industries. Called the "Mighty Muscle," this compact device weighs only six pounds, but can lift more than a ton.

Designed for suih tasks as binding or tightening loads on trucks, moving or lifting logs, and a number of emergency uses, such as lifting tires, removing stumps, and as a tow cable, the "Mighty Muscle" is a decided improvement over the cumbersome block and tackle, and is much more versatile.

The complete unit, which is unconditionally guaranteed against defects, comes in an attractive package, and retails for $29.95, postpaid. Dealer and distributor inquiries are invited. For f urther details, write to Gra-Tite Manufacturing Division, Gray Properties, Inc., 421 S.W. 6th Avenue, Portland 4, Oregon.

"Printers Devil"-Ftrce Grode Printing at o Sovings in lobor

Fowler Loaders of Williams, Arizona, have in recent months developed and marketed a low cost lumber face grade printer. Named the "Printers Devil," it is reported to grade print cleanly and with precision, without the cost of an extra man,

"Printers Devil" will handle up to 250,000 board feet per day, and it can be operated by grader or trimmerman. It can easiiy be installed on grading chain, trimmer or slick chain in just a few hours. It has a mounting bracket for top or side mounting, is hinged for protection against lap-ups or crooked lumber, and has a dust cover. The foot switch control pedals can be placed at any convenient position. It is completely wired ready for use; just plug it into a convenient 110 volt outlet.

"Printers Devil" uses standard flanged stamps available fron-r WPA, SPA, WCLB, SPIB and others. It has quick change printing heads for com. or dim., and has quick adjustment from 1" to 6" thickness. The ink application is through hollow cylinder sealed against dust and dirt.

Its steel frame is electric welded for years of service, and has oillite bushings at wear points. It uses General Electric and Square D parts.

For f urther information on "Printers Devil," write Fowler Loaders, P.O. Box 222.. Williams. Arizona.

Sorgent Adds Delrin Knobs To Sentrylock

Sargent & Company has announced that colored trim with knobs made of DuPont Delrin and roses of Fired Copper is noll' available with Sentrylocks. The company has further announced that the entire line including locks in the standard metal finishes has been repackaged in a two-color corrugated box to provide for a new system of pre-assembly that makes installation of the locks and latches simpler and faster.

In order to help introduce the new trim to builders Sargent has prepared a promotion package including a cigarette or jewelry box with a Fired Copper cover that can be used to present gold plated keys to owners of new homes that use Sentrylock. A new fullcolor catalog, and other literature and sales aids have also been made available.

For further information write to Sargent & Company, New Haven 9, Conn.

New Mqsonite Royolcote lnlerior Pqnels

Masonite Corporation has announced a new line of Royalcote walnut grained interior panels made by the same high-fidelity process used in producing its popular cherry grained paneling.

Offered in three beautiful shades designed by Faber Birren, the company's color consultant, the Royalcote 500 series has a fac-

c4-60 Glifier Disploy

Feoiured by Wilhold Glues

Glu-bird glue ond non-tarnish glitter cre parfecl for decorating cords, gifts, siyrofoqm, fowers, and ornomenls, according ro Wilhold Glues, Inc. The Glu-bird writes wilh glue. Once rhe glue hos been opplied it is simple lo sprinkle glitter over ils suiloce for the desired efiect. Display feolures include five colors of non-lornish glitter, in shoker-top icrs ot 29 cents eoch, ond Glu-bird glitter glue, For free glitter ideos ond colologue sheet, G4-50, write Wilhold Glues, lnc., Los Angeles 31, Cqlifornic.

tory-finished surface requiring no treatment following installation. Panels may be dampwiped clean. Surfaces are highly resistant to mars, abrasion, scuffs and impact.

Colors are named Glacier, for the light tone of walnut; Tawny for the medium and Sable for the dark.

The panels will be offered at the same price as the former walnut series, which required an on-the-job protective coat, the company said.

The 4'x8' panels are random-grooved for top appearance. They may be applied directly to studs, f urring strips or existing walls, using finishing nails with color-matched heads, contact cement or wallboard adhesive.

Stihl Eleclric Ghqinsqw Now Distributed In West

Portland's L-M Equipment Sales Corporation has been appointed western distributor for the Stihl Electric Chainsaw, according to Elmer Berg, president of Tull-Williams Com,pany, Englewood, Colorado. L-I{ Equipment will be responsible for sales and service for these German-made electric saws in Alaska, British Columbia, Alberta, Washington, Oregon, California, Arizona, Nevada, Utah. Idaho and Montana.

The saw is manufactured by the makers of the world's first chainsaw and is imported by the Tull-Williams Company, a subsidiary of Thermo-Dynamics, Inc.

Designated the "ESL-S,l' the one-man electric saw is used principally in mill deck work for squaring of breaks, limbs, and burls prior to initial mill processing. Chief advantage of the electrics over gasolinepowered models is their instant starting ability in intermittant use. Because the saw operates on regular 220/4n current, special generators are not required for power.

L-M Equipment offices *re located at 8705 S.E. l3th Avenue, Portland, Oregotr.

Seen here the ,,Printers Devil" in oction which cleonly ond precisely grode prints, qnd resulh in q consideroble soving of lobor cost.'

SINCE

Esrqblished

Monufocturers

Servicing Retoil Lumber Deolers ond Wholesqle Distribution Yqrds ONLY

Water - &t;t Sh.ipmentt

TnEl oMtA LuNill ts] Ei R

U.5 Plywood Adds "Early Americqn"

Red Cedqr

Siding

A new red cedar plywood siding panel has been added to United States Plywood Corporation's line of exterior siding materials.

Featuring Itl" * fu" verticle grooves on 12" centers along the face of the panel, the new siding achieves a vertical-plank, or board and batten, effect while providing the strength, rigidity and labor savings characteristic of ,ply- wood panelliding, according to Clinton L. Andavall, U. S' Plywood sidings sales manager.

Available in 4' x 8',9' or 10' panels, the new siding is five-ply, s/s" thick. In addition to its cedar face, it has a cleai core, which provides a matching panel face and groove bottom.

A highly versatile panel that can either be painted, stained or left to weather naturally, the new siding is available with a rough textured or abraded surface, Andavall salo.

He pointed out that the abraded surface sharply accentuaies the pronounced grain pattern of \Arestern red cedar, while the rough, unsanded panels duplicate more exactly traditional plank construction.

The new "Early American" panels, like all U. S. Plyrn'ood's Weldwood sidings, meet FMA standards for direct application to studs without corner bracing or building paper, thereby saving the builder installation and materials costs, Andavall said.

Baseball bats are made of Northern grows in most of the Eastern states, New York and Pennsylvania.

White Ash, which especially well in

o Quqlity products, from the wortd's besr Mills

o Dependoble service from quototion to finql delivery

o Over 50 yeors experience in fie export-im. port field

o Prime importers serving the wholesqle lumber trode exclusively

Coll thc Atkins, Kroll reprer.nfotivo neorctf you for de. pcndoble ond occurolc informotion ond quolotions on oll ' imporlcd wood productr:

Chlef of fhc Rodwoods

SAI.ES REPRESENTATIVES THROUGHOUT IHE NATTON

Broziliqn Porquet Flooring Now Avoiloble in U.5. ln 40 Pqtterns for Home ond Commerciql Uses

Now parquet "Parquet Brasil" flooring in 40 different stvle patterns, made in Brazil from the choicest woods and designecl to last between 30 and 40 years after laying, has been introduced to the American market by Victor Inter'national, Inc. of New York City. It is a product of Parquet Paulista S.A. of Rio de Janeiro.

- According to the Arnerican importer, the beautiful finish and the many attractive patterns available will enable this flooring to dress up ancl lend warmth as well as distinction to private homes, offices, hotels, motels, country clubs, institutions, showrooms, ballrooms, restaurants, stores and window displays.

The various Datterns of "Parquet Brasil" are rnade of

A. Ii'. NETH LU|UlBER SALES

Brazilian walnut, ivory, rosewood and peroba which is similar to teakwood. The designs are created by inserting in the wood inlaid strips of a contrasting color.

At the factory, the woods are subjected to the most advanced technological drying process in special kilns. As a result, the innate characteristics and design patterns are permanently imbedded into the texture of the woods so that they ."tttroi possibly be affected_ by shrinkage after laying' The joints are sealed tightly, thus giving the im?-ression of one big plate. Then, the woods are cut.into 8" Fy 8'l parquet bloiks, the size in which they are later packaged and'sold. "Parquet Brasil" can be laid on any wood or concrete surface.

For further information, including brochures, price lists ancl samples of the parquet, kindly write to Victor International.-Inc.. 13 West 4-6 Street, New York 36, N. Y.

DIRECT SHIPMENTS

Corgo - Roil - Truck & Troiler

DOUGLAS FIR,. PINE PLYWOOD ENGETMANN SPRUC! MOUTDINGS & JAftlBS

t3625-C Venluro Boulevord, Shermqn Ooks, Cqlifornio Southern Cqlifornio Represeniotive for Dont & Russell, Inc.

TRiongle 3-2663

TWX: Vnys 5474

Responsible Represenlotion of Quoliry Mills

V6,^.4.k^ LUMBER. SAtEli

frlUray l-4668

(Roy Vcn lde or Eddic Seword) 234 E. Colorodo Blvd., Suire 5l3A I Pqsqdenq, Cqtif. o TIIVX: Pqsocol 7343

Exclusive Southern Golifornio Representotive: WOLF CREEK LUMBER CO., Grcrnts Poss, Ore'

2 o 4.1 PLYW00 tI FL00RlN G 2 4 EDGES SEATED . SHIPMEiITS ilTERSTATE

U.S. Plywood Introduces Weldwood Fibergloss

Newest addition to United States Plywood Corporation,s extensive line of building materials ii fiberglass panelins and accessory items. The new Weldwood fibirglass prneli come in three grades : superior, structural and economy.

A host of applications is cited and includes room divideri. carports, moveable screens, table tops, shelves, kitchen carts, shower stalls, skylights and breezeways.

^ The superior grade is six ounces per square foot with a .045" thickness. It has a glass fiber-corrteht ol Il ounces per square foot and uses the exclusive 20 per cent Acrylic Modified Rohm and Haas Company P444 ?esin formuli.

Tbg structural grade is eight ounces pef square foot and is l/le' thick.- Ifs propertiEs are simiiar to the superior grade except. for-^its heavier rveight and two-out-r.i pet square toot glass hber conte[t.

_ Both grades are ofiered in nine colors, ranging from industrial clear, which transmits more light thin ilear window_ glass, to soft grey which transmits little light or heat.

The economy grade, available in three colors,-weighs five ounces per square foot and is .037,, thick. Its fiber content is lrf ounces per square foot.

- Wel_dwood fiberglass can be obtained in a range of widths from-26" ,to Slf',, depending upon configuraiion, and in 8',Jy and, 12' lengths-

The company is offering instructi brochure #

'I he instructions on how to build patios and, carports with Weldwood fiberglass paneling in brochure #2220, available at all branch office siles cenlers

or by writing the firm at the main oflice address, 55 West 44 St., New York 36, N. Y.

Whcrt's Your Estimcrte?

There are rnany misleading statements but little reliable information on the greatest amount of lumber ever cut from a single red',rrood tree. Claims that a single redwood tree contained a million or a million and one-h-alf board feet of lumber are ungrounded.

Professor Emanuel Fritz, in his paper entitled "Redwood the Extraordinary" says that a million board feet was scaled on an dnusually productive acre of redwoods.

Captain A. \ /. Elam, forester of the old Little River Redwoq{ Company estimated that an unusually large redwood, 20 fcet in diameter and 308 feet tali. coitained 361,000 board feet. From the size and height of the tree, it is unreasonable to think a tree ever conlained three or four times that amount of lumber.

A tree believed to be the one from which these estimates were made was felled some years after Captain Elam,s death. It turned out to be defective and ihattered on fa[ing-; very little lumber was actually produced from it.

Professor Fritz says a 24-inch diameter Coast redwood may contain a thousand board feet of lumber. ,,A l2-toot (diameter) tree may exceed 80,000 board feet It is obvious that it does^no-t_ take many trees to bring the peracre yield beyond 100,000 board feet. In the norihern end of redwoorl's range, stands which scale 200,000 board feet to the acre are not uncommon."

_ Even young stands may contain 150,000 to 200,000 board feet per_acre. Professor Fritz estimates redwood,s growth potential to exceed 1,000 board feet per acre per year. "While-voltlme growth in young stands may arrerbg" i,000 board feet per acre per year for 80 yeari or m5re,'the current annual growth rate for the decade after the sixth may exceed 3,000 board feet. Doubtless, this can be exceeded unrler intensive management.

The California Redwood Aslociation, which sDonsors tree farms in tlre redwood region, generally uses thi more conservative average of 500 board feet per year making estimates.

The Association distributes "Redwood the Extraordinary,' free of charge, along with other forestry and conservati6n f)ata Sheets. Write Dept. PCA, California Redwood Association, 576 Sacramento Street, San Francisco ll, California.

The Noturol Answer to finishing:

O FURNITUR,E

O CA8INETS

O DRATVER,S All Edge londiagrt

One of the finest worehouse sfe6fts-de6estic ond imported softwoods qnd hordwsed5WHOIESALE ONIY to deolers ond industriqls.

NATURAttY-the Ploce ro coll ir

Trunrfonnt PLY}VOOD EDGES INTO souD LUMBER, NO GI.UE NEEDED O EASY TO APPLY o Eye Arrrrting WOODTAPE DISPI.AY

t-

You, tr. tTl u'tomcr

J//pnq G/o'>atrtwa !

Vqudeville Show Set For Los Angeles Hoo-Hoo Club 2 Ghristmqs Porty Ar The Coliforniq Country Club

Snark Joe Petrash, Los Angeles Hoo-Hoo Club 2, and his steering -committee, have booked a seven act vaudeville show with plenty of beautiful girls for the annual Christmas party scheduled-for California Country Club, Whittier, Peiernber 15, 1961. This meeting will also conclude the 54hole golf tournament with tee-off time at 9:39 a.m.

The entertainment for the gala affair has been arrangqd by Larry Weiland and a capacity turn-out is expected. It is advisible to secure reservations early as the capacity of the room for the banquet and entertainment is limited to 14O, it was said. Nighf club acts from the Las Vegas striq have been secured ind a full day and evening of fun and frolic is assured.

Following the golf tournament at California Country club on Deiembei 15th the cocktail party 'vvill get underway at 5:09 p.m., with dinnpr being served promptly-at 7 :59 to make ioom for the show, which has been scheduled for 9:00 p.m. Black Cats are urged to bring a guest and make plans to attend the annual Christmas party and-take an actfue part in the fun and good fellowship of the holiday season.

The April, 7962 meeting has been re-set and will be held at Lakewood Country Club April 20th. The May, 1962 meeting will be held in conjunciion with the Annual Convention- of the Lumber Association of Southern California at the Lafayette Hotel in Long Beach.

Sqn Froncisco Chrislmds Porty Set for 5f. Frqncis Hotel - December l5

San Francisco l{oo-}Ioo Club's Annual Christmas Party for 40 deserving kiddies from the S'F. Boy's Club is just around the corier. Frank Billings, chairman of this year's worthy event, has announced that the big gala luncheon oartv -will t"iuttt to the St. Francis Hotel this year. All utrrirg.tn..ts have been completed with Dan I ondon' general rianager of the St. Francis, for what should be an outstanding farty for the kids and grownups alike. Jhe.i.mDortant dlte-December 15-was selected with the idea ihat Friday might be a little more "handy" instead of the usual middle oI the week luncheon as in previous years'

The party will get underway at 11:39 a'm' with a reception in'the'hotel'i beautiful Iialian Room. Luncheon will be in the Colonial Room and the forty little guests of honor will be right up "front row center." The party will follow the usual-successful pattern-lunch, community singing, -a half hour children's s-how and, of course, good ol' St' Nick with his bag full of presents. Most important, the pres€nts are not just"mass-puichased; rather, the present committee soes to considerable trouble to see that each deserving Ehild receives exactly rvhat he wrote "Santa" about earlier this year.

San Francisco's annual kiddies party is a big undertaking for the club, and one which demands considerable time and expense from the various committees. It is hoped that the manv lumber concerns who have previously supported the eveni will again help St. Nick carry the load an.d :pread a little happlness t.td Chti.t-as cheer where it'll do the most good.

Besi-des chairman Billings, "Santa's IIelpers" forthe party include: Fred Ziese, children's transportation: Lloyd Hecithorn, banquet: John Prime, tickets : Dick Hogan' donations ; Max'Cook,- entertainment, J-im 4all, ^presents ; Carol Rourke and San Francisco Hoo-Hoo-Ette 3, decorations.

LATI'ION tU'I[BER

Fred

Gordon

COII'IPANY

Pot

Rolph sAN FRANctsco Bob g Tbuppy 1962 to Dou

Glo-Wood-,IMPORTED HARDWOOD PLYWOOD

Ash-Bi rch-Mo h ogo ny-Sh i n o Ploi n-V-Gleeysl-prefi n ish ed

Glo-Boord-'HAR,DBOARD-Ploin ond perforcrted

Glo-Tone-Tops in PREFINISHED PANETS

GLOBE CARR'ES |.ARGEST SPOI STOCK ON WESr COAST

UPton 0-6455

VErmont 9-1185

Newest Hoo-Hoo-Ette Club 9 formed ol Eurekq

Humboldt County Hoo-Hoo-Ette Club t held its first concatenation in E,ureka on October 20, with several lumbergals fror-lr Redding Hoo-Hoo-Ette Club 7, and Hoo-HooEtt6 founder: Anne Murray of Los Angeles assisting. Elaine Walker, prcsident of Hoo-Hoo-Ette Club 9, notes that "We initiated our Supreme Nine in June and with the initiation of 20 nerv members in October, we should be about ready to roll along. I am extremely happy that Hoo-Hoo-trtte finally became a reality in this area and I'm sure that rvith the cooperation of the local Hoo-Hoo and such fine people as Anne that we will have-a good group-" President Elaine works for Oliver J. Olson & Co. in Eureka, ancl was a close contender for the "Queen of the Forest" title in the judging during the California State Fair last September 9.

C. C. Crow Chonges Honds

C. C. Crow Publications, a 4O year old firm whose publications are directed to the lumber industry, has been purchased by Robert E. ("Bob") Smith, it was announced recently.

Smith, former publisher of Crow's Lumber Digest, will be president and editor-in-chief of the newly formed C. C. Crow Publications, Inc. H. D. Mayhew has been named publisher, vice-president,

Paeifie Lumber Dealers Supply Ine.

25914 President Ave., Horbor City, Colif. P.O.Box667

DAvenport 6{.273

Telephones: SPruce 5-346t TErminql3-6183

Mqnufqclurers qnd Jobbers of SASH AND DOORS TO THE RETAIT TUMBER DEALER

and J. S. Mills will continue as advertising manager. Crow Publications, publishers of Crow's Lumber Digest, Crow's Weekly Plywood Letter and several other industry publications was purchased from A. M. Tewksbury for a price reported in excess of $50.000.

"We will continue to publish as we have in the past," Smith states, "however, plans are in the works for updating the Digest and a general overall reorganization of the company is planned."

1ASH1EY IUilBER' lnc.

WHOLESAIE lUllBER .

e24 E. creen st. MUrfOy l-6342 suite B

pASADENA, Gorir. TWX PclsGol 7(J6,3

West Cocsf Wholegale and lti,ill R.ptcsctrtotiv.

. ALI SPECIES .

LUMBER PLYWOOD -. AILIED WOOD PRODUCTS

Vio Direct Shipncnl -

RAIL CARGO TRUCK.&.TRAILER

( NEEIEY-NEI,SON IUMBER GOfiTPANY

REPRESENTATIVE: i Medford, oregon STREET, OAKTAND 2 ' ANdover l-726o

re'-:*'t-J

Newett Hoo.Hoo.Ett$ of Humboldt county. Kilten3 here crssembled: Margorel Glorio Hoyes, fhcolrto Goodwin, Potricic Riley, Mory Compbell, lilq Stewqr' Alicc Wipper, Annu Nielsen' Josephine ltlqrsh ond Jeqnnelte Dixon (two misring (Rcdding), leli Brown, Janet Morse, Ki[y f]ofier (Redding)' Anne Murroy, Pol backs to cdmero connol be idenfified!

Anits Hornbrook, Ann Heistumqn, Betly Conty, Dcrlene Copps, Moricn Norris, from phoro). Righr: rhe iniriqtion teom, from left: Eloino Wolker, Pot Howard Rich, Borboro Jorwelo, foni Gobriel and Jimmi Somnerhause. Lodies with

Anne Murroy, slonding at loble fo right, conducls o spiriied alection of "Keeper of the Scroll," which wqs won by Kitten Ann Heislumon. Scroll prerentotion wos mode by Pat Howord on beholf of rhe Redding Club.

Oregon-Pqcific Beefs Up Merchqndrising liroff

Five additions to the merchandising staff of Oregon-Pacific Forest Producti Corporation in recent months have been announced by Jack J. Saltzman, president. Oregon-Picific,- with headquarters in Portland, Oregon, manufactures and distributes Paiific Northwest lumber and plywood products throughout the Uniied States.

Arthur W. Bergstrom, a 1940 Reed College graduate, loined Oregon-Paci- fic after thirteen years' experi6nce with other lumber fiims, principally as a buyer of Pacific Northwest ipecies. He is in the inland species department of the lumber division. Bergstrom, a veteran of World War II and the Korean conflict, is a captain in the U.S. Naval Reserve and commands the Navy Reserve Officers School in Portland. He is currently president of the PortIand chapter of the Reserve Officers Association.

^ William J. {Aitt,y Blessing came to Oregon-Pacific after ten yeirs in the Iumber business, the last year as vice president of Blessing Lumber Company. He will assist the head of the special industrial materials department at Oregon-Pacific, and work with sales of W.C.LA- species. He was graduated fro_m the University of Wasliington in 1950 with a major- in forest pr6ducts. Ife served in the Air Force in 1946 and 1947.

Dick .Denner, now assigned to the plywood division, has had many years' experience in laminated structures. and before coming to Oregon-Pacific'was purchasing agent for a large lumber distributor in the Midwest. He was in the U.S. Marines for three vears during World War II.

Robert M. (Bob) Drennan obtainecl his degree in forestry from Oklahoma State University in 1956, and spent four years in allied fields before'becoming a trader for Oregon-Pacific. He will work in lumber sales with respon- sibility for the southwestern U.S.^ter- ritory. He served in the U.S. Armv corps of engineers for two years beforl graduation from university.

lone Offerer worked in iumber trad- ing and accounting for oue of the nation's major lumber firms prior to joining Oregon-Pacific. He will work in the inland species department. A native of Portland, he attended the University of Oregon. His family has been in the rvholesale lumber business for 50 years.

Edword Govotto Joins

Lumber & Builders Supply

Solqnq Beqch, ColifornioEddie Gavotto became a member of the Solana Beach Lumber & Builders Fupply Company, last month, accordrng to an announcement released by Herschell Larrick, Jr.. administrativ-e

executive of the retail lumber concern. "Ed has been assigned to our paint and hardware department and will be given aclditional duties during 1962,"- said Herschell.

Young Gavotto has been raised in the lumber industry. Upon graduation from high school he became" identifiecl with the wl-rolesale ancl retail lumber concerlls operated by his father, Carl Gavotto. He later gained experience in the hardwood field in San Diego and has a well rounded educatiot-t of aU alliecl building materials sales and distribution. He is prominent in San Diego Hoo-Hoo club affairs, married and resides with wife, Judy and new son, I-ouis in El Cajon, California. He is also a native son of San Diego.

Morqnq (Arizono) lumber & Hordwqre Opening Neqr

H. C. "Herb" Reyher. o\,\'ner of Marana Lunrber & i-Iardu.are, P.O. Box97, Marana, Arizona, r'r'ill open his brand-new store and yard early this month.

Marana Lumber's new store is ap- proximately 4,000 sq. ft. in area, pa?t of which will be used for offices and rvarehouse space for back stock. The uew store has four heaters and six coolers to keep tl-re temperature just right for customers (what is the best "buying temperatrlre." Herb?.,t Besides a complete line of builders and farmers hardware, dealer Reyher has also added special lines of' housewares, small appliances and sporting goods.

Bf ue Dialnond 0ypsum l{allboard

FIIilTK(IIT

Blue Diamond gypsum wallboard possesses all of these qualities to a high degree.

Blue Diamond uniformity is valued highly by gypsum wallboard craftsmen as an aid in fast production of smooth surfaced walls and ceilings.

LOS ANGELES, CALIFORNIA

sales offices throughout the west

The Wholesqler

( C ontinued fr om P ag e 56 ) lumber at whatever price the retailer sets. As some industry observers have put it, "Too many wholesalers act as purchasing agents for tl-re retailer rather than sales agents for the producer."

(c) Manufacturers want more marketing control.

As a result of their concern about the reliance of many wholesalers on price as the primary sales tool, many manufacturers are looking for a greater degree of control over the marketing of their products. Some smaller manufacturers, that are located close to large consuming areas, are marketing their lumber products directly to retailers. Others are putting greater emphasis on specialty by-products which they can market directly. In effect, where the opportunity exists or where the manufacturer is large enough, .the wholesaler is being by-passed so that the manufacturer can gain more control over the sale of his products.

In many situations, manufacturers have unwisely established their own sales forces. They have merely traded mediocre wholesale representation by an independent businessman for medi-

ocre wholesale representation by their own salesmen. I know of no greater business problem today than starting a new marketing effort with a new sales group. Few lumber companies have the marketing manag'ement talent to accomplish this task after reliance on outside marketing representatives for marry years.

Even though the manufacturers may be grossly dissatisfied with the sales representation being provided by their wholesalers, they may have a worse alternative in setting up their own sales and distribution organizations. 'Ihey may be overlooking a better alternative. For example, changing the arrangements they have u'ith their existing wholesalers ; finding substantially better wholesaler representation; or a combination of both.

In the next issue of the California Lumber Merchant, Part 2 of this article will cover some of the opportunities that I believe exist for manufacturers to obtain better wholesale representation and for wholesalers to increase their value to the manufacturer.

Redwood is widely used for siding because it will lie flat and resist weathering in all climates even when used without a protective finish.

U.S. Plywood Ofrers Finished, Mqchined Doors

A new factory service to fit, machine and finish its fire, acoustical and architectural wood doors to the architect's exact specifications has been announced by United States Plywood Corporation.

Representing an investment of about $1 million in new facilities and equipment at its Algoma, Wisconsin, Plant, the new service enables the company to deliver to the job site, ready-toinstall doors.

"By taking advantage of this new serviie, conlractors ind millwork houses will be able to eliminate complaints arising from improper cutting, fitting and finishing in the field," according to Norbert Schumaker, door sales manager.

A variety of domestic and exotic veneers as well as high pressure laminates is stocked at the plant. Wood veneers range from such highly figured woods as Brazilian rosewood to the more coirservative grained woods such as teak, cherry and birch, he said'

All Algoma-finished doors, Schumaker said, will be delivered to the job site in individual, padded kraft paper bags or cartons designed to protect the finish and machined edges.

NWttlA Softwood Division Meets In Ghicogo

On October 25th the Softwood Division of the National Woodwork Manufacturers Association met for their Fall meeting at Chicago's Knickerbocker Hotel. Registration of members and guests established a new attendance record for the fall meeting.

After opening remarks by NWMA's Vice President H. W. Eckardt, President of the Morgan Company, Oshkosh, Wisconsin and Chairman of the meeting, the delegates heard from NWMA's Economist, R. E. Snvder. Mr. Srivder reviewed the business outlook during the past nine months and the prospect for the last quartei of 190t.

James F. Weldon of the U.S. Department of Commerce briefed the membership on "Exporlunities." He explained the bu.siness gains w^rich can bt derived from an export operation and furnished data on how to get into foreign markets:

The next. subject on the program dealt with component parts used in home construction. Mr. Richard B. Pollman of Home Planers, Inc. reported on the recommendations of the NLMA Advisory Committee on Component parts and Home Planners' joirit effort in developing this program. A slide film diagramed the "How to" planning aspecttf component Part Building. The presentation was well received and much educational information was obtained bv those in attendance.

A report by E. W. Donahue, Chairman of NWMA's Lumber Grades Committec on the recent negotiations with the yfA Grading Committee on a revision of Shop Grading Rules concluded the morning session.

Featured in the afternoon, was a panel of Chicago Area builders who discussed the "Pros and Cons" of wobd windows and doors. Each builder discussed the type of home

he builds and why he chooses to use certain products. A thought provoking question and answer period completed this panel discussion. X{embers of the panel were: Bruce Blietz, Irvin A. Blietz Organization, Skokie, I11., Ralph Smykal, Richard Smykal & Associates, Wheaton, Illinois and Albert Riley, Hasbrook Construction Company, Arling.i ton Heights, Illinois. E. Erie Jones, Executive Vice Presi: dent, Home Builders Association of Chicagoland served ad panel moderator. ,' '

James E. Nolan. Secreta.ry-Nlanager, announced that the, National Woodwork Manufacturers Association will hold : ",,i its 35th Annual Meeting on February 13-14, 1962 at the rtl rr Sheraton-Chicago Hotel.

Kennolrqck Stqrts West Go st Plont

Kennatrack Corporation, maker of sliding and folding door hardware, will begin branch manufacturing opera- tions in Whittier, California, this month, according to Donald S. Burns, vice president and general manager in charge of the builders and industrial division, Ekco Products Company, Chicago.

Burns said that Kennatrack will share manufacturing, warehousing and shipping facilities with two other Ekco subsidiaries which already occupy a 180,000 sq. ft., single- level, concrete tilt-up plant. They are : the McClintock Manufacturing Company, makers of food handling equipment and Worley and Company, makers of industrial and institutional steel lockers and shelving.

Kennatrack's West Coast operation will mean faster shipments for the firm's Pacific and Mountain States customers. The firm's sales are primarily to building materials and contract hardware jobbers.

Kennatrack now has sales representatives in San Francisco, San Diego and Los Angeles, California; Salt Lake City, Utah; and in New Mexico and Arizona.

we wiil Wou g ffiewy [,brtstmug

-lnl. -l Fr"{perour 1962

We wish to extend our fhonks to the mony friends who mo.ke our business possible, ond to repeof to eoch our wish thot your Chrisimos moy be on enioyoble one, ond the New Yeor hoppy ond prosperous.

Jerrold G. Mashek Wm. T. Friborg Dorothy B. Garcia

Frank A. Hermann James C. Adams Elvert L. Gantt, Sr.

Andrew Wulf, Jr. Marion D. Smith Charles J. Lundstrom Keith E. Schroeder James E. Westbrook

iho*n i"i" eoch hqd q lisr of on" rhitd of the items. They priced the iiems on their list dt theil retcil prices. fhey than seoled rheir list in on envelope, cnd i/lr. Shimmin deposited them in o sofe deposit box. The rhrle lisrs were lqier cdded rogether lo orrive ot the total retoil vqlue of the lumber-

BlClCk Bqrt HOO-HOO AttrqCiS Right" contest in Ukiah, George Wil- area, .Black Bart. F_Ioo-Hoo Club 181

Attention wifh NFpW Activities liains ancl Ed Gillespie chairmanning was able to offer $250.00 in cash for the Hoo-Hoo clubs across the Nation the week long contest' closest guess' Second place winner reput their backs behind the second Na- A truck and trailer loaclecl with lum- ceived $100'00 and the third runner-up tional Forest products Week observ- ber for a three bedroom home was walkecl away with a $50'00' ance, October l5-2I, and Black Bart parkecl at the North side of the Ukiah

A<lclitional"mileage"wasreceivedby Hoo-Hoo Club 181 was right in there Courthouse and several thousancl resi- pos.t-contest publicity in the _Ukiah pitching with the best of them. dents of the area were invited to "Bid Daily Journal wl-rich.carried the Forest ' Offer'ing $400 in cash prizes, the Right" on the retail value of the load. P-roducts m€ssage into thousands of Black Bart Club conductad a "Bid By soliciting lumber concerns in the Mendocino County homes.

P. O. Box 379 Redondo Beoch, Colif. Phone: FR 8-6841FR 5-4674

Left: photo of rhe booth. Morion Wqrd ossisting posser-by wirh her entry blonk. Ed Gillespie stcnding by, loo loorley, Bill Moores ond Horold Hess in bockground. Righri Chorles Shimmin, center, vice presidenr -of mendoiino Sqvings Bonk, receiving seoled eslimoles from (lefi) Worren lindberg, Undberg Lumber Co., Colpello; loir Looslev, Diqmond Notionqi, Ukioi; John Mqyfield, Jr., Mendo Mill & lumber Co,, Ukioh; ond Morion Ward. Fred C. Holmes Lumber Co., Foil Brogg. president loi Loosley, of rhe Block Hort Hoo-Hoo Glub. The ciub hqd s Looth with q house plon posted qnd o truck lood of lumber porked on the street neqr lhe Ukioh courthouse. A guessing game similor ro fhe TV progrom, ,The Price ls Righr," wos- coniucted. Tha conleslonls trying to guess the correcl reloil volue of the lumber. The retoilers

Don Jewett Joe Petrosh

FOR THE MAN WHO HAS EVER,YTHING

(Except The Colifornio LumberMerchont)...

Moke Christmos Merry oll yeor long by sending thol friend, customer or supplier o subscripfion to

The California lumber Merchant

We will send the subscriplion recipient on ottrqctive Christmos cord onnouncing your gift.

"If we haoerft got it, it iust canit be Lnd!"

REDWOOD . DOUGLAS FIR . WHITE FIR

P0NDEROSA and SUGAR PINE DIMENSION.BOARDS.TIMBERS

Enclosed---Send Bill Bill Company

Two

715

We'll locate gour needs at the lousest price MIXED OR STRAIGHT TOADS

{+OLIDAY SEASON

CAI,TNDAR O[ COMINO [Y[MS

DECE'NBER

San Diego Hoo-Hoo-December 1. Annual "Western Nite." Fine food, refreshments and entertainment. Sorry, the advance notice gave no location, but for reservations and further information call: Dick Bell, BE 2-5078; Flo Tschogl, BE 3-7224; Harold Broecker, AT 2-2161; or Byron King, CY 8-9871.

Redwood Empire Hoo-Hoo Club 65-December 2. Ladies Night Social and Dinner Dance, Highland House, Santa Rosa. Bill Chenoweth, Charlie Wiggins and Joe Schafer, co-chairmen.

National Institute of Wood Kitchen Cabinets-Decemb€r 7. Annual winter meeting, Sheraton Towers, Chicago.

Shasta Cascade Hoo-Hoo Club l33-December 7. Crystal Restaurant, Red Bluff; Carl Thomsen, Zamboni Lumber Co., president.

Humboldt Hoo-Hoo Club 63-December 8. Concat, Eureka Inn; Sam Witzel, 'president; Harvey Koll, visiting officer.

Red Cedar Shingle Bureau-December 8. Annual meeting, Olympic Hotel, Seattle.

Black Bart Hoo-Hoo Club #l8l-December 10. Annual Ladies Night and Luau at the Uki:rh Fairgrounds.

National Oak Flooring Manufacturers Association-December 1213. Annuai meeting, Peabody Hotel, Memphis, T'ennessee.

WIC Annual Christmas Party and Ladies Nite-December 12. Cockatoo Inn, Ray Hejlik, chairman.

Santa Clara Valley Hoo-Hoo Club l70-December 14. Hardboard Nite, Chez Yvonne, Mt. View.

Los Angeles Hoo-Hoo Club 2-December 15. Annual Christmas party at California Country Club, Whittier. Golf tournament beginning at 9:39 a.m., cocktails at 5:09 p.m., dinner at 7:39 p.m., seven act vaudeville show at 9:00 p.m.

San Francisco Hoo-Hoo Club 9-December 15. Annual Christmas Party for 40 children from S. F. Boy's Club, St. Francis Hotel. Cocktails 1l:39 a.m., luncheon 12:39 p.m.; Frank Billings, chairman.

Oakland Hoo-Hoo Club #39-December 18. Annual Christmas party at the Claremont Hotel in Berkeley.

JANUARY

Woodwork Institute of California-January 4. Northern Section meeting, San Francisco.

Black Bart Hoo-Hoo Club l8l-January 19. Pine Beach, Fort Bragg' Santa Clara Valley Hoo-Hoo Club l7G-January 20. Dinner Dance.

Shasta-Cascade Hoo-Hoo Club l33-Jantary 26. Concat, Redding. Al Kerper in charge.

tt'fV 6]Hror,ife Sbul

Couldn't Notice Any

The fadclist, rn'ith the boundless enthusiasm of his kind, rn'as haranguing the crowd on the benefits to be derived from his chosen systenr of eating and dieting.

"Friends," he cried, swelling visibly and clapping his chest, "Two years ago I was a walking skeleton, a haggard, miserable vireck of a man. What do you suppose brought about this great change in me ?"

He paused to see the effect of his words. Then a voice arose from the back of the room:

"Wot change?"

wHo's wHo In The lndustry

In 19i1 Albert A. Frost and a friend put up $100 each, secured a small bank loan and started a San Diego lumber business. Frost, a Stanford University student, thought of the venture as "just a summer

job." In the fall he left his partner in charge of the firm, returned to Stanford to complete his e<lucation, then returned to his business, bought out his partner and l>egan his career.

Today, .50 years later, Frost looks back on his beginning as a bit of luck. "I happened to hit it just right," he says. "Things were on the upgrade."

Along with the "luck," we are sure, however, that the success of his life was brought about by a great arnount of hard work, personal itrtegrity and ability.

Born in Emporia, Kansas, in 1889, Frost canre to San Diego with his family as a boy of {ive. He became iuterested in lunrber while working during his teens as a longshorenran for the San Diego and Western lumber companies and Pacific Coast Steamship Company.

N{r. Frost used progressive methods in his business from the start. He cotrverted a Model T Ford car into a truck and assenrbled various parts into a car used by himself and his salesmen.

In 1917 he l>ecame a partner in the San Diego Planing Nlill, which exchanged help with his own firm until he sold the mill interest in 1954. He took over management of San Diego Lumber in 1922, a pioneer firnr founded in 1931; he gave up that post in 1931, but later managed the company fronr 1945 to 1951.

When business declined in 1943, Frost went to the Far East to arrange for supplies of Philippine mahogany. This led to direct importation of various hardwoods and hardwood plywoods. He credits this with saving the situation for the conlpany.

Following graduation from Stanford, sons, Gordon and Albert, Jr., followed their

father into the family business, which they now manage. Mr. Frost, Sr., goes to the office several times a week and participates in monthly board meetings. His hobbies are golf and boating.

New Floor Plon Visuolizer Helps Builders ond Cuslomers Plon New Homes

A new 50 page book titled "A City of Houses" has just been published as a builders' aid for sales. The book, which is divided in two sections, opelrs to display over 2080 floor plan combinations. It is posible, according to the publisher, to create over 786,210 homes with the book when considering right and left floor plans, different roof designs and slab and basement construction.

The 9" x 12" book opens to an 18" presentatior.r. All bedroom plans are shown on the left and living rooms on the right. The builder or customer can match the bedroom plan he needs to the living room plan that best suits his purposes. The intention of the book, according to the publisher, is to allow the builder to show various floor plans without l-raving to change stock drawings.

liircplaces, stairways, etc. are all shown as are suggested kitchen cabinet arrangements, wardrobes, etc. Items like these can be shown on a price list as optionals.

Tl.re book, which is available at $20.00 each, is designed to save selling time as well as drawing expenses for the builder, real estate agent, architect and developer. It car-r be given to the prospective home buyer for his use at home. The book is available through R. S. Patterson Associates, P.O. Box 1o4, Sheboygan, Wisconsin.

Al Frost, Sr., cenler, pioner Son Diego lumberman, phoiogrophed wirh his sons, Gordon, lefi, ond Al, Jr., principcls of rhe longtime Frost Hordwood lumber Compony.

9ou a 9ery frlewy [,tsrigtmug

9.en Deflr"

FROM ALL OF US TO ALL OF YOU

Lumber Strength Keys WPA Actions

Lumber marked "MC 1.5," metered at the mill at 15 per cent or less in moisture content and therefore earning additional stress values, will soon become commonplace following action taken by the Western Pine Association at its semi-annual meeting, September 13-15, in Portland, Oregon.

Stress tables, to be incorporated into the WPA grading rules, will take advantage of the Western Pine Region lumber ir-rdustry's huge seasoning capacities-more than 5 billion board feet annually in kiln capacity alone.

The move increases the utilization of the product by identifying seasoned material which posses greater stiffness and strength, pernritting lengthened allowable spans in construction. Also, seasoned lumber is the practical answer to most dimensional stability requirements.

In a dramatic demonstration, Western Pine lumbermen saw an automatic stress rating machine run high speed strength tests on framing lumber.

Hugh McCahey, a director of the National Safety Council, presented the Association a citation for its record of organized safety on an industry basis which has resulted ir-r a reduction of 21 percent in disabling industries.

New Hqrdbocrd Siding

A new hardboard siding has been added to United States Gypsum Company's line of building materials. USG Hardboard Siding is described as offering all the benefits of wood without the imper- fections. The new siding's hard, grainless surface is factory-primed and back-sealed to iucrease paint coverage and combat moisture.

Each board is marked with two guide lines to assure straight alignment and fast application without time-consuming measuring. USG Hardboard Siding is easy to saw and nail, and can be applied directly to studs 16-in. o.c.

The boards are 12-in. wide by 7/16-in. thick. The width allow.s an attractive l0l or 11-in. exposure to give a long, low look and deep shadow lines. The siding is available in 72 or 16-ft. lensths.

NIWKC Members Change Name of Organization

Stt'1r. 1r';Lrlirq. torr:rr-r1 lL rrrillt'rl tri[rlt' :r>:oci:rtiorr rllrit'lr l ill r't'1,r-r'.r'rt lLll :('qlrr('n1: ,,i tlre i:Lclorv rrr:rrlt' l<itcltlrr crtbinct irrrlrr.lr-r u t'rc t:Llit'tt lrr tlrc \:rti, 'ir:rl ln -titittr' ,,1' \\',,,,r1 Nitt lrt rr (-;Lbitrt'ts ;r1 it: sirtlr :uutrr:rl rrt't'ting. lrt'lr1 llL.t tl,)ltll irt \lltri'rrct'-()rr |)r'l:rrvlrrt', I'rr.

'l'lrt'n,r,rrl gr-orr1r vott'r] rrlrrnilr()11:l\ 1o t'lr:rrrqt'it. rr:rnrt' to thc N;tiiorurl Iiitclrerr (:Llrirt't .\:.r,ci:Lti,,tt :Lttrl t() ()l)cn its rrrerrrlrt'r'.lri1, to rrrLrtrirrt trrr-t lr 'i .1r('l :rrrl 1rl:rstic lrrrislrerl t':Llrirrt t..

o.\ lrritr:ttr l)l1r-l)():(' li tlrt' <'rl,:rttrlt'rl tL::.t'i:L1i,rr rr ill lrt tr) 1)l'()lltoit' lltt' :Ltlt:Lrt:1q, il| l:rt lIt'\ ilt;t(lt' :Lttrl i:Lt'totr llrrishcrl r':tlrint'1r oi:Lll cr)lnl)()-itiorr..:lt'i'r,t'r1irq 1,,51:Lrlt_r (,. lirt'rn1r1,. t'lr:Lit'rr;rrr r,f tlti' rrt'ntlt,'r-.ltil) ('(,lnrrit1('(. I lc i. lrlt'sirlettt r,i tlrc I nitt'rl L':Lltirct ('()rl){)r;rti()]r. -ltrslrt,r', lrrrl.

"\\'r' :irc lt'tting tlrt' .\rrt'rit';rrr l,rrlrlic rlorvrr lrr l()t :r(' rlrrLitrtirrl 11rt'lt nrr)r-( \igot-r,rr.l_i uillr tlrr rrrltit - t', l,t. i,,urrrl ir.r irrct.r'r lrrrilt t';rbirt't:." \lr-. Krtlrrlrl, -;Lirl ir lri('( )ll \ ('t1lt( )il f('1)( )l-i.

"'l lrr' :rnS-nr('1r1('rl rr55()ci;rti()r) rr ill ( rq;r!(' :rcti\ ( l-\ irr ])r'()nr{r1i()lt ltttrl t'rlttt';L1i,rrr.'l']rc noorl.:tt,r'l lirrrl Irl:i.tit'qr-r)ltl)r irrrlirirln;Lllr lr:rrt' lrtt'rr 1r-rirg tr tr'll tltr' -t,'r'r ',1 [:rr'1r'r'r rrt:rrlt'c;rlriit('t: lr:,1r1r,:r'{i 1,, tlr,,.t lrrrilt,',, il', j,,1,,'r'rrr :Lllt'r .lr',1,-.'l'1rt'tirrt lr:Ls r',,rnr'i,rr llrt'st gr()111): l,.i.il ior-t't': lur,l t,r:r.r'tlr:Li tltt'lrultlic g(.15 \\'lt:r1 it rlt.trrr.tlrt lrt -1. '

fo $tf$Afi plffE

from KING'S RIVER IUiABER CORP. of AUBERRY, CALIFORNIA Producers of quolity high oltitude, soft-textured Ponderoso ond Sugor Pine lumber from the Heort of the Sierros.

SIERRA TUMBER & PLYWOOD, INC.

Von Nuys, Colifronicr

REMODEilNG CAN BE -MAJOR OPERATION.- The growing U. S. remodeling morkel is including more moior proiects requiring full-scqle effors by orchilects, building motsiol suppliers ond conhoclors, it is ,nj.rr-r"i by rhis iusi-completed job. lt trqnsformed historic (1889) First Presbylerian church at the edge of downlown Porrlond, Ore. These unusuol before-ond-ofter pictures foken by Georgio-Pocific Corp-, which coope.or"d in developmenl of lhe ouistonding plywood ond lumber design, show whot hoppened fo fhe boslment where o foiesr of pillors become o poneled meeting room wifh surrounding clossrooms qs one phose of the proiect. Ihe io6 includes new factory-finished "fomily proof" ook plywood walls on lwo hoors ond occent'oreqs of hemlock boords to moke it one of the lorgest instollotions of its kind in rhe notion. The spectoculor chonge wos designed by orthilect Richord Sundeleof of Portlond qnd wos completed under the direcfion oi Kenneth longbollc. church monoger. Conlroctor wos J. C. Milne Co., olso of Poltland.

New Hyster Two-Speed Hoist SYstem Doubles Corrioge Lifr Speed

An important new lift trhck feature from Hyster Company-a two-speed hoist system that literally "thinks for itself"-is the first significant answer to the problem of speeding up vertical handling.

tr{uch has been done to improve the lift truck's horizontal transporting ability and rrumefous attachments have been engineeretl to speed specific handling applications. But little progress has bcen matle towar<l substantially improving the truck's raising and lowering futrctions.

Now, the new Hyster tlvo-speecl hoist system cuts up and dorvn traveliug tir.r.re by automatically sensing the weight of the load and acljusting its speed accortlingly. Handling maximum rated loads, the system works at normal, fast, lifting speeds;working empty or with partial loads (up to one-lialf of thc truck's rated capacity), the lifting speecl is automatically cloubled.

In high production operatiotts, the nen' Hyster feature can increase overall production b1' a full 20 per cent-the operator call <1o tcn hours u'ork in eight hours.

For cxample, if an operator is elevating ar1 clrlpty carriage to pick up a load off a high platforrn or the top of a stack, the carriagc rvill lift at twicc its normal speed. If it is raising a partial load, the sanre holtls true. 'I'his cuts the anrount of non-productive timc to atr absolute nrinimum.

The exclusive two-speed hoist system nrakes its debut on Hyster Companl"s newly announcecl Challcnger 6000 through 12,000 pound capacity "C" Series pneuntatic tire lift trucks, and the new SpaceSaver 60fi) througl.r 10,000 pound capacity "R" Series cushiotr tire machines.

Additional information may be obtainetl by contacting any Hyster industrial truck dealer or by writing: Hyster Conrpany, Itttlustrial Truck Division, Rox U47, Danville, Illinois.

New Specifi cqlions lssued For Noil-Bose Sheothing

New recomnlended product and application specificatiotrs for 7|-inch nail-base fiberboard sheathing have been released by the Insulation Board Institute, Robert A. LaCosse, technical director, has announced.

The specifications are now being distributed iry the Federal Housing Administration to all their regional oflices along with the FHA LIse of }laterials Bulletin No. UM-34 entitled "Half-Inch Fiberboard Nail-Base Sheathing." The new FHA bulletiu becomes effective December 1, 1961.

LaCosse said the following points in the specificatiorrs are of special interest to all concerned in the light constructiou itrdustry:

l. In the very near f uture, all half -ir-rch nail-base fiberboard sheathing producecl by the 14 IBI member companies and other firms will be clearly marked with the identifying words "NAIL-BASE." This will elinrinate possible confusion of nail-base with regular and high-strength fiberboard sidewall sheathing.

2. Nail-base fiberboard sheathing enables the nailing of wood and asbestos cement shingles direct to the sheathing which saves up to $40 per house.

3. When applied in accordance with the new IBI specifications, half-inch nail-base sheathing eliminates the need for corner bracing, which has been accepted by FHA and saves up to an additional $35 per house'

4. The half-inch nail-base sheathing specifications allow application of the sheathing with polvered staple guns which can reducc application time as much as 50 percent compared to convetrtional methods

The FHA Use of Materials Bulletin describes nail-base sheathing as: ". a half-inch thick high density structural homogenous insulatiori board composed principally of vegetable fibers integrally treated with -as- philt. The panels are square edge, 4 feet in width by 8 or 9 feet in length."

Copies of the new half-inch nail-base sheathing specifications may be obtained by writing, R. A. LaCosse, technical director' Insulation Board Institute, 111 W. Washington St., Chicago 2, Illinois.

From the Harbor lumber Boys

Harbor lumber Compflnyo Ine.

PXRSONATS

Congratulations and l.rest wishes to Richard W. Douglass presidel.rt of Cedars, Inc', Corvette, Utah, and his secretary, Loretta A. McKinney who were married Saturday. The happy couple celebrated with the opening of a new yard and "do-it-yourself" store in Lupieville, Montana.

West Coast sales representatives Robert A. Colvin and Robert Schnieder of the Ripple Hill llardware and Lumber Supplies Company, Belasio, New Mexico, have begun boot camp in the Marine Corps. They wili receive their basic training at Camp Pendleton, California.

Donald F. Luebs of the California Redwood Association Research Division has been recallecl to active duty with the U. S. Air Force. Luebs has been on the CRA research staff for two years, concentrating on the development of new products. He joined CRA just before the introduction of the Santa Rosa Siding pattern, and took an active part ir.r the series of wholesalers' cortferences which introtluce(l that patterll.

Gibbs Lumber Company' a native of Orange County, California, firm with headquarters in Anaheim, has built a new outlet store at 312 S. Melrose St., Fullerton.

The offrce staff of the Goleta Building Materials Cottrpany, Utah, were excited antl .overjoyecl upon hearing the announcement that perkl' secretary Rosie Fay wili be crowned queen of the annual Gauchos Festival. Her majesty will spend two fun filled weeks in San Francisco and Santa Barbara.

tive in the islands and before making the 50th state his home spent many years itt the Southern California woodworking industry. He is prominently identified in social and civic affairs in Hawaii, including the fraternal order of Hoo-Hoo.

Joe and Virginia Hall of Owens Park I-umber Company, Los Angeles, were early November visitors to Hawaii.

"Wood is used in Whiskey, too!" This was the legend which appeared on a card ribboned to miniature bottles of Old Forester which were distributed to architects and engineers by Honolulu Hoo-Hoo Club #142, as part of National Forest Products Week activities. "Hou' versatile can a product be this bottle of 'hootch' is proud of the fact it's been 'aged-in-wood'-and rightfully so," continued the card's messase. "This is NATIONAL FOREST PRODUCTS WEEK (October 15-21). Help us celebrate. Drink a toast to a fine product WOOD. Your host Honolulu Hoo-Hoo Club #142." A very efiective way to put over the messhage, we'd shaY. (Seems as though we got one of the bottles, too. )

Tommy Burden, head nran of Angelus Hardwood, Los Angeles, and his wife made a November trip to the South, in a coml;iuation of business and pleasure.

Max Hill, partner of the H. IVL Nelson Lumber Company, and his wife Marge have just returned frorn a circuitous vacation routc' Because neither of them had ever been in thc South and because Max, especially, is always looking for good fried chicken, they directed their Cadillac first to Texas, then to New Orleans, Mobile, St. Augustine, back through Mississippi and a stop-over in Arkansas where Max saw some of his "kin folks." A fine time was enjoyed by the couple.

William Stuart, Jr., and wife Dory, from Honolulu are visitors on the mainland' Kerns Spears, proprietor of Spears Lumber throughout the holiday season. Bill is a Company of Arcata, California, was the guest direcilumber and manufacturers representa- last week of Lyle M. Brester, wholesale

lumber broker, who represents Spears Lurnber Company in Southern California. Mr. and Mrs. Spears' trip included California and Arizona. Mr. Spears also owns Cavemen Lumber Com,pany in Grants Pass, Oregon.

Roberto Estudillo, Jr., son of the prominent lumberman and civic leader of Tijuana, Mexico, was married in early November to Luz Maria Esquivel, daughter of the Baja California governor. Roberto, Jr., manages the family lumber company in Tijuana.

Martha Chavez, winner of the Los Angeles Hoo-Hoo-Ettes' scholarship, has enrolled at E,ast Los Angeles Junior College, and is reported to be doing very well.

Sallye Bissell and Peggy Mattola, president of Los Angeles Hoo-Hoo-Ette Club #1, attended the National .Forest Products Weeks luncheon on October 16 as guests of Harvey Koll. Also in attendance was Dottie Miller, Mr. Koll's secretary, and herself a new kitten.

John Hanson of Gulf Pacific Land and Lumber is on the wing these days. Following a business trip to Boston and Providence, he returned to the West Coast and made the mill circuit up in Northern California, Washington and Oregon.

H. D. Sugarman, owner of The Michlik Lumber Co., Inc., Gardena, California, has announced that the firm is now doing busilless as the Avalon Lumber, Hardware and Supplies.

Bill Russell, who recently launched Rill Russell Forest Products Co., Flouston, Texas, spent most of October on the Coast calling on suppliers in California and Oregon. A former member of the Supreme Nine, Bill was formerly associated with Houston Sash & Door Co.

A,borigine Lumber's Jack Tarason, and Mrs. Tarason, vacationed in New York City, Philadelphia, Washington, D.C., Virginia and Atlantic City for two weeks during October.

NEW CONSTRUCTION

Reprinted from "Econoluic Indicators" prepared hy the Joint Economic Committee by the Countil of Economic Advisers for the United States Government. EILLIO]{3

Stondcrd lssued for Plywood Floor Blocks

Uniform grades of Laminated Hardwood Flooring Blocks have been established by the industry and are. described in a new Commercial Standard just issued by the U.S. Department of Commerce. Copies of CS23360 are available from the Superintendent of Documents, lJ.S. Government Printing Office, Washington 25, D.C., for 10 cents each (25 percent discount for 100 or more copies).

Developed by the Commodity Standards Division of the Office of Technical Services, Business and Defense Services Administration, in cooperation with manufacturers, distributors, and users, this new voluntary trade standard establishes two grades of 9 by 9 by 15/32 inch blocks with tongued and grooved edges, and of modified waterproof glue construction. The blocks are generally available in either red or white oak. beech. birch. cherry, hard maple, hickory, pecan, or walnut, with either 'prefinished or unfinished faces.

Methods of test for moisture content and for glue bond are given, and manufacturers have also endorsed a provision for grade marking each block or each package of blocks with the symbol "CS233-60" to indicate compliance.

co".,,i.tl

The Standard was requested by the Hardwood Plywood Institute and the National Oak Flooring Manufacturers Association. A Standing Committee of manufacturers, distributors, and users will keep the standard up-to-date. Leonard M. Wilson, Vice President and General Manager of Modemwood Company, Clinton, South Carolina is the chairman. Other manufacturer representatives are M. E. Conrad of E. L. Bruce Company, V. L. Toussaint of Plyfloor, Inc., J. J. Egan, Jr., of Wood-Mosaic Corp., and E. P. Crozat of Fliggins Industries.

Representing the distributors are Robert C. Fraunberger of Lumbermen's Merchandising Corp., Wayne, Pa., R. F. Redding of Superior Floor Company, Oklahoma City, Okla., and Raymond L. Dresser of Raleigh, North Carolina. Users are represented by Benjamin F. Coats of Deluxe Floor Company of Berkeley, Calif., W. H. Leachman of Johnson and Wimsatt, Springfield, Va., and Frank C. Roper of Fol-Door & Surfaces, Inc., Cleveland, Ohio.

Published in the Standard is a list of all organizations that endorsed it as "acceptors" and that plan to utilize it.

Total expenditures for new corlstruction (seasonally acljusted) increased one per cent in September, public construction experditures increased more than private constructl0n.

Wood Window Slides Added to Visuql Aids Librories

At Arch:teclurrol Col leges

The story of wood windows-their design, construction, and installation-is being presented to architectural students in colleges across the country.

A series of color slides on stock u'ood windows has been added to the visual aids library at each of eighty architectural colleges. The slides were produced by the American Wood Window Institute, a division of Ponderosa Pine Woodwork, and made available to the colleges under the visual aids program of the Association of Collegiate Schools of Architecture in cooperation with Producers Council. They are the first slides on windows to be included in the Association's visual aids program.

The slides illustrate in detail the construction of quality wood window components, tire importance of weatherstripping and preservative treatment, and the methods of installing wood windows in various types of wall construction. Also included are slides on the American Wood Window Institute's Seal of Approval Program, under which manufacturers whose windows meet or exceed the Department of Commerce's Commercial Standards (CS-190 for double-hung windows, CS-204 for awning and other projected units, and CS-205 for casement units) are licensed to use the AWWI Seal.

PPW has also placed copies of the wood window standard book and NWMA's Preservative Treating Performance Standards in the libraries at each of the eighty participating colleges.

DFPA Creotes New Morkefing Department

A \{arketing department, charged with assembling data and translating it into usable form as a promotional tool, has been created by the Douglas Fir Plywood Association of Tacoma, Washington.

Arthur H. Jones, assistant to Executive Vice President W. E. Difiord, was named to head the new department, one of seven divisions within the association.

In making the announcement, Difford said a more scientific approach to marketing probably is the most important single need of the plywood industry

The new department will accumulate and evaiuate all pertinent market data affecting present and potential markets for softwood plywood. It will also recommend appropriate promotional action based on analysis of this data plus keep member mills closely informed of DFPA marketing and promotionai programs.

Members Western Pine Assn., Wesl Coost Lumbermen's Assn., West Coost Bureou of Lumber Grodes ond Inspection ond Douglos Fir Plywood Associotion

Son Diego Observes "The Week"

"New \A/ood Products for Todav's Home" was the program theme for ihe October 19 dinner meeting of the San Diego Building Contractors Association, held at the Town and Country Hotel.

Program chairman of the evening which was devoted to promotion of National Forest Products Week was John Sullivan, president, San Diego Lumberman's Association. A most thorough chairman he was, even to designating .the cocktail hour as "tree sap slpplllg.

to $3.7 billion, 2 percent less than the revised September l%l level. This decline was slightly more than is normallv expected between September and October. The October 196I level was 6 percent greater than in October 1960.

Spending for construction of private nonfarm residential buildings in October 196l amounted to S2.1 billion. about 2 percent less than the revised September 196l estimate. This was about the normal seasonal change between September and October. Expenditures in October 1961 were 9 percent greater than in October 1960. -

Public Construction

Total new public construction expenditures in October 1961 amounted to $1.6 billion, 5 percent less than the revised estimate for September 1961. This was approximately the normal expected change between September and October. Spending for public construction in October 1961 was 5 percent above the level of expenditures in October 1960.

First 10 Months of 1961 (Cumulative)

Other promotions in the joint announcement included that of Marshall Schmidt to sales manager of State Box Company. Schmidt, who joined the firm earlier this year, takes over his new post with a thorough experience in the field from his manv vears as sales manager of the old- Sicramento Box Company.

Bessie Slewqrt Honored

Twin Harbors Lumber ComDanv's "Gal Friday," Bessie Stewart, *is fhe recipient of the "Career Woman of the Year, 1961" award, given by the Sierra Mar District Business and Professional \fu'oman's Club. at their winter conference, held at the Hollywood Roosevelt Hotel, November 11th.

Nine of the 41 clubs of the District presented candidates and Bell-Maywood Club, of which Mrs. Stewart is a member, had the successful contestant.

Speaker of the evening John Lipani is well known to countless Pacific Coast lumbermen, being sales manager, Southwest region for the Weyerhaeuser'Company. John has been identified with the lumber industrv for 25 vears. Following his graduation from -Syracuse lJniversity's School of Forestry, he spent three years in the Weyerhaeuser fir and pine mills in Washing- ton and Idaho. Since then he has gained knowledge and experience in all operations of the lumber business on his way up to his present position. His address, forceful and entertaining, held the interest of all.

Ocfober 196l Construction Expend,itures Amounl

To

$5.3 Billion

The value of total new construction put in place in October 1961 amounted to $5.3 billion, according to preliminary estimates of the Bureau of the Census. li.S. I)epartment of Commerce. This amount was 3 per cent less than the revised estimate for September 1961, approximately the normal decrease expected between September and October. Spending for total new construction in October 1961 was 5 percent above the October 1960 level.

Private Construction

Total new private construction expenditures in October 1961 amounted

Spending for total new construction in the first 10 months of. 196l increased 3 percent to $47.5 billion, compared to $46.3 billion in the same period of 1960. The 10 month total of private construction exDenditures increased slightly in 1961 io $33.4 billion, compared to $33.0 billion in 1960; however, spending for private residential construction declined 3 percent to $18.5 billion in 1961. During the same period, spending for total public construction increased 6 oercent to $14.1 billion in 1961.

Stqte Box Promotions

State Box Company, Sacramento, announced the promotion of Henry M. Alsaker to assistant general manager last month. Alsaker, who had formerly headed State Box Company's lumber sales division, will work directly under A. Bruce Walton, general manager of the firm. Alsaker ioined State Box Company as head oi its lumber sales division during April 1959. Prior to that he was western sales representative for Paine Lumber Company, Ltd.

Bessie, with 30 years in the lumber business and 30 years of service to the California Federation of Business and Professional Women, says it seems like a hundrdd. The award was based on club participation, community participation (she is a member of the City of Bell Planning Commission) and job.

A former President of Hoo-Hoo-E,tte Club #1, she says that being associated with the lumber field is a very rewarding experience.

Hqrdwood Floors Resist Denting by Spike Heels

Women's spike heels. condemned sharply in many quarters recently for ripping up miles of expensive carpet- ing and punching ruinous dents in various types of floors, have had little if. any. effect on hardwood floors, says a spokesman for the National Oak Flooring Manufacturers' Association.

"Spike heels have presented no serious problem as far as hardwood floors are concerned," reports Henry H. Willins, NOFMA executive vice president. "Floors of oak or other hardwood have a great resistance to denting. If they are properly treated with good quality penetrating seal, spike heel dents are negligible. Even ballroom floors are unaffected."

Willins explains that if a hardwood floor is treated with a brittle type of surface finish. which is not recommended, spike heels may at times chip the finish and leave marks that are visible at certain light angles. Should indentations occur as a result of extreme conditions, they would not be ruinous, he adds, inasmuch as floors of hardwood can be sanded and refinished to original beauty.

(Tell them gou sau it in The California Lumber Merchnrx)

G. John Lipani. lefi, Weyerhceuser cxeculive ond feqlured rpcokcr ot Scn Diego's NFPW obsewonce, rccn with Bill Pumfrey, prominont Son Diego lumbcrmon.

ASSOCIATID RIDIIIOOD MITTS

P.O. Box 598Arcoto, Colifornio

From Refioble Mills-REDWOOD, FtR ond ptNE

Bill Brouning

TWX: ARC43

Phone: VAndyke 2-2416

Direcl: VAndyke 2-2202

Downey, Colif. SPruce 3-4621

Withins

WHOTESALE TUMBER 7227

New Profit$ New Sales ldeas

NBW PRODUCT$ New Literature

spccially-pricecl at $3.49, and is offered to clealcrs at $2.33.

All of the tools are packaged just right for the Christmas season. A colorful Christmas card is string-tied to the handle of each por,r'er tool, and also on the hack saw frame. A special blade sleeve with attractive holiclay design is included with each D-23 Hand Saw. The No. 416 steel tape rule is featured in a colorful, compact box (6 rules per box) provicled for prominent counter display.

Simpson Announces New Eosy Woll Developmenls

Easy Wall partitions and paneling are now available with special door jamb units, it has beeu anttouttcecl lty Sinipson Timber Compally. Simultaneously Simpson announced ihat both Easy Wall partitions and panels are being offeretl with a factory-applied prirne on a sruooth, durable hardlloard surface.

dling steel sheets and other lor.rg heavy loads.

The Four Directional truck can move forward, backward or sideways left and right from a standing start

The new model is mounted on a heavy duty 24 volt power unit with single wheel drive, power steering, and a high pressure hydraulic system. Other models are offered in 2000 and 3000 lb. capacities with or without the "Reach Fork" attachment.

Write to The Raymond Corporation,T6-19l Madison St., Greene, N.Y. for information on the Four Directional narrow aisle trucks.

Automcrtic Profit Chcrrt Figures Profits crnd Prices

Mosonite Corporolion's populor clip'fostened plonks in the Royolcote cherry woodgroin line will hove lhe sqme scufi qnd sloin-resistont finish os lhe recently-onnounced 4'x7' ond 4'x8' ponels, the compony qnnounced.

The I6-inch-wide plonks. which come in both 7' and 8' lengths for eosy opplicction over solid bocking, sluds or furring, ore ovsilqble in three shqdes-Nsfuro, Frosted ond a brond new colorHoneylone.

The lllosonite system of metol clips qids eilher the qmdteul or professionol corpenter in moking o lobor-soving, qccutole ond speedy instollotion. Clips cnd one-inch loth noils ore included with every order, Fitting into the longue<nd-grooved edges of rhe plonks, rhe clips ore noiled to ihe bccking ond ore fully conceoled behind rhe poneling. Molching melol mouldings ore olso qvoiloble in qll lhroe color lones.

Christmqs Speciols

Five popular do-it-yoursell tools, including two power saws, a hand saw, a l6-foot steel rule, and saw frame are being promoted as Christmas specials by the Disston Division, H. K. Porter Company, Inc.

Each of the tools is being offered at a Christmas special price, which is well below the list price and affords a good mark-up above the dealer cost.

The power saws include the Disston D-20 Dagger Sabre Saw and the Disston D-600 Discus Circular Saw. Each lists at $54.50, but is specially-priced at $49.50, and is offered to dealers at $33.00.

The Disston D-23 Lightweight Hand Saw, which lists at $9.75, is specially-priced at $8.95, and is offered to dealers at $5.97. The Disston No. 368 Hack Saw Frame, which lists at $3.50, is specially-priced at $3.20, and is offered to dealers at $2.11.

The Disston No. 416 Super Chief Rule, the only 16-foot steel tape rule available, lists at $4.00. For Christmas selling, it is

-l-hese revolutiouary new building products, ir.rtro<luced last year by Simpson' will continue to be available ratrdom planked in 2'x8' an<1 2'xl\' sizes with two vinyl protected wood grair.r finishes: Cherry Mocha, a dark brown, and Cherry Mist, a silvery grey' For further information on Easy Wall products, write: Simpson Timber Company, 20118 Washington Building, Seattle 1' Washinston.

21,,2',22 a./t';'Z

Shown is detoil drowing of door iomb for Simpson Timber Compony Eosy Woll -portirion' fhis door iomb unit is inrlnded lot l3/s" inlerior doors ond consists of six wood pieces, lhree for eqch side, wirh miter locks instolled in iomb sections for holding the top corners iogelher.

Bruce PlyWelsh Plqnning Kir

A new Planning Kit for architects, interior designers, builders, contractors and holue owners is now available from E. L' Bruce PlyWelsh Co. The Kit, 10" square and .12" <leep, holds up to 20 (11"x8") prefinisl.rcd sample panels; prefinished moldings in nine basic patterns; and specifications, illustrations and descriptive literature. Bruce PlyWelsh factory-finished panels are available in 18 woods and 11 decorator shades of finish. The panels are random-grooved in two sizes, 4'x8' and 4'x10'. E. L. Bruce PlyWelsh Co., subsidiary of E. L. Bruce Co. (Incorporated), Memphis 1, Tennessee.

For o Big Rench!

The Raymond Corporation now offers its unique Four Directional electric "Reach Fork" truck in a 4000# capacity model. The heavier capacity is required to meet the growing use of this model truck for han-

Precision Equipment Co. has announced production of an automatic profit chart, a device every businesstnan needs' This new invention provides a means of figuring profits or establishitrg a selling price speedily and accurately.

Operatiot.t of the chart is extremely simple. For example, if you buy an itenr at $7.50 per dozen and wish to figure the selling price each, at a profit of 40 per cerlt, you merely pull arr inner tab up until $7.50 appears under the column heading "Cost per dozen." You will instantly find your answer "$1.04"' under tl-re column heading 40 percent.

For your free Profit Chart write on your business letterhead to Precision Equipment Co., 44ll N. Ravenswood Ave., Chicago 40, Illinois, and be sure to mention the name of this magazine. To those of our readers who do not qualify as a business executive to receive a free profit chart, Precision E,quipment Co. will be pleased to send one for 50c.

Ch;pt onl. Sawl.art

R. E, Jarvis Company, Brookline, Mass., has been appointed a distributor for the Wright Saw Division of Thomas Industries, Inc., Kentucky. Jarvis will handle sales of the company's ful line of power saws in the state of Maine.

Promotion of A. C. Furtwangler to manager of marketing for the Martin-Senour Paint Company has been announced by William M. Stuart, president.

In his new position, Furtwangler will supervise product promotion, distributor and dealer liaison, trade and public relations, and he will collaborate with the color styling department in developing color programs.

Election of Monford A. Orlofi as a vice president and director of Evans Products Company, Michigan, has been made public by Edward S. Evans, Jr., president. Mr. Orlofi has been president of Aberdeen Plywood and Veneers, Inc., Washington, which was recently acquired by Evans.

A. W. Graves has been named treasurer of Inland Mortgage Corp., a subsidiary of Inland Homes Corp., Ohio. August Glaser has been made controller and assistant secretary.

A new southern division sales manager, three district sales managers and a factory representative have been named in the Flooring Sales Division of E. L. Bruce Co., according to Harvey Creech, vice president, sales., James M. Tedford, who has been with Bruce 38 years, has been named to the new post of southern division sales manager. Replacing Tedford at Peoria is Thomas F. Sweeney Jr., Bruce salesman in the Memphis area for the past 18 months.

Walter Streuli, who spent four years as a professional baseball player in the Detroit Tiger organization and the last four years in the home building business, has been appointed factory representative. Claude Tay- lor has been named New England district sales manager for Bruce with headquarters at Boston. Taylor will be replaced at Des Moines by Mark Dehart from the Memphis Bruce Flooring Sales Division.

Hyster Company has announced the appointment of L. J. Levisee as director of purchases, a newly established position. The staff-level appointment was made recently bv J. L. Woodley, Hyster Company vice president for manufacturing. Levisee will assist in the direction and administration of overall company purchasing activities, domestically and overseas.

Robert J. Gannaway has been named manager of U. S. Plywood's Decatur, Illinois branch. Gannaway has been associated with the firm since 1950 and vacates a post in industrial sales. He is an active member of Hoo-Hoo.

Motorola Communications and Electronics, Inc., has appointed Gerald R. Wilchek as radio communications representative in Contra Costa and Solano counties. In this capacity, Wilchek designs and sells two-way radio systems to businesses, governnent agencies, industrial firms, and transportation organizations.

S. L. Richmond, sales nlanager of Tools & Equipment Division, Owatonna Tool Company, Minn., has announced the appointment of Otto L. Hughes, Jr., as district manager for Louisiana and nortl.reastern Texas.

Xdarlite sales representatives from throughout the country recently attended a general sales conference at the home office of Marsh Wall Products, Inc., in Dover, Ohio. Among the Western Division personnel from Southern California attending the conference were G. F. "Randy" Ransom, Ed C. Crampton, Howard Robison, and E. S. "Fez" Fesmire.

Fred F. Haddad, president of Bay Door Corporation, Tampa, Florida, has announced that they have separated their plywood operations from Bay Door Corporation and set them up under Southeastern Plywood, Inc. The firm's nembersl.rip in the Hardwood Plywood Institute will be transferred to the new corporation. S. F. Haddad is vice president and J. Dunforth Browne is secretary.

Thomas J. McHugh, Chairman of the Board of the Atlantic Lumber Company, Boston, Massachusetts, has been elected treasurer of the National Lumber Manufacturers Association, it was announced. He succeeds Marc L. Fleishel, of Jacksonville, Florida, who died recentl)'.

Formation of a new Buildings \{aterials Division of the Evans Protlucts Company with Monford A. Orloff, a vice-president and director of Evans, as its general manager, has been announced by Edward S. Evans, Jr., president of the company.

Leon Chatelain, Jr., president of the Builcling Research Institute, today announced the decision of the BRI Board of Governors that BRI will assume the status of an independent, nonprofit technical society of building science during the coming year. The Institute is a unit of the Division of Engineering and Industrial Research of the National Academy of Sciences-National Research Council.

Appointment of C. Ron Strandin as a new sales representative for Dexter Lock Division, Dexter Industries, Inc., Los Angeles, has been announced. He will represent Dexter in Idaho, Oregon, and Washington. John St. John, general sales manager announced

the appointment of Jack Whiteside as sales representative for Southern California, Arizona, and Southern Nevada.

N. J. Redmond, vice president and director of The Flinkote Company and president of its Blue Diamond Division, has announced the Board of Directors' decision to designate Leonard W. Ross, formerly vice president for sales of the Blue Diamond Division to the position of executive vice president of the Division with responsibility for both manufacturing and sales. Ross has been with the firm since 1927.

T. L. Donoghue, vice president and treasurer of the Division, will assume additional responsibilities in coordination of the company's sales, manufacturing and related operations. Donoghue joined the firm in 1941.

Two top-level appointments in Hyster Company's Domestic Industrial Truck Division have been announced by general sales manager Robert E. Moody.

William D. Black has been named Domestic Industrial Truck Division sales manager and Walter A. St. Clair has been named to the new position of field sales manager.

Edward S. Evans, Jr., president of Evans Products Company, Plymouth, Michigan, today announced the election of F. Edward Watermulder as treasurer of the company. Also elected was Russell F. Watson as a director. Watson is also the senior vice president of the United States National Bank of Portland, Oregon.

New president of Cal-Tech Systems, Inc., Glendale, California, is Jack L. Salzberg. The firm is a publically owned manufacturer of aluminum windows and cloors.

R. H. McMurtrie, president of Huntingburg Furniture Co., Huntingburg, Ind., was recently .elected president of the National Furniture Manufacturers Association, succeeding Tinsley W. Rucker, president of Dixon-Powdermaker Furniture Co., Jacksonville, Florida.

Samuel J. Mofratt has joined the staff of SpeedWay Manufacturing Company, LaGrange Park, Ill., a division of Thor Power Tool Company, as quality control engineer, it was announced by W. B. Courtney, vice president.

William A. Dobbs has been elected president of Ingersoll-Rand Financial Corporation, which provides distributors of durable goods with facilities for financing the sale and lease of industrial machinery and tools.. The Delaware company was recently organized as a wholly-owned subsidiary of Ingersoll-Rand Company.

George Goldsberry has been named manager of the J. W. Copeland yard at Prosser, Washington. At one time Goldsberry was with the Copeland organization at Redmond, Washington, and more recently he had been in the glass business.

"The Week"

(Conti.nued" from Page 20) efforts of the industry, though intensified and spotlighted during October's National Fbrest Products \\reek, will be coutinued in good rneasure throughout the year. The lumber industry has a tremendous story to tell-ancl California can take great pride in its part of the story.

If at some time during tl.re coming year conditions in the industry seem changing and uncertain-if con.rpetitior.r from- tlie "ne1v bttilding materials" seems rough-remember that the state of Califorrria learls tlte rtatiorr itt tlttatttity of ivoocl used irr builcling constiuction, cabinet matrttfactttring, furniture making artcl nliscellalleotls tlses of wood.

Remember that Califomia is the first in the uation in payroll dollars in the wood proclucts inclustries. Over 150,000 Deople find employmerrt irr the pro- '.1'.t.iion. sale.. d'istribtrtion arld mantrfacture of forest products, and earu $850,000,000 annually.

And that's a lot of wooden nickels rvorth their rveight in gold !

Confributors to Los Nqtionql Foresl

Los Anqeles IIoo-Hoo Club

So. Calif. Assn. of Cabinet Makers

\V. J. 1'annahill & Sons (Trucking)

W. R. Chamberlin Co. (Shipping)

Southern California Plywood Association

llailel'-lliggert Plywood, Inc.

(laliit'rnia Panel & \'eneer Co.

Davidson - \\restern Plywmd Co.

Goldenberg Plyu'ood & Lumber Sales Co.

Ray Hill Lumber Company

Southselt Plyrv, od Corp.

Stewart Ply*'ood, Inc.

United States Plywood Corp.

Imported Hardwood Plywood Association

Pacific Wood Products

Pacific Far East Line, Inc.

States Line

Haley Brothers

Castelazo & Associates

American President [-ine

Pan Asiatic'l'rading Co.

Raser & Company

I-. E. Coppersrrrith, Inc.

laoan lraders' Club nf l-. A. Stihl Lumber Co., Inc.

H. Zwart & Comlrany

Hardwood Lumber Association

E. L. llruce (lontpany, Inc.

'l'he Islands'l'imber Co.

'l-oal I-urrber Company

Ii. T. Stant()n & Son, Inc.

Sinimons lfardwood Lurnber Co.

Ilonhoff Lumber Co., Inc.

American Hardwoo<l Company

Penberthy Lumber Company

C. 1]. Smith Company

Lane Lunber Company

San l)asqual Lumber Co, Sanforcl-Lussier, Inc.

tive manager of the business following the death of his father durir-rg the late 1800's.

Angeles Committee, Products Week

Tarter, Webster & Johnsou, Inc.

Saroyan Lumber Crcmpany

Retail Lumber Association

Barr Lumber Company

Chandler Lumber Company

Erncst Ganahl Lumber ('

lirode l|. Kilstofte

Rossman Mill & Lunrber Co.

'l'. W. N{ills Lumber Co.

Myrtle Ave. Lumber Co.

C)wens- l'arks I -umber Co

San liernando Lumber Co

Santa.llarbara Mill & Lunber Co.

Sarvtelle l-umber Company

'f'arzana Lumber Company

Walt'I'aylor Lumber Co.

l\'l ullin Lumber Company

Ward & Harringto'n Lumber Co. Timbers Structures

Fld Fountain Lumber Company

\W'eldwood Structures

llevin-Ilerron, Inc.

Fluor I'toducts Company

Wholesale Lumbermen's Assn. of Southern California

Raugh Brothers & Company

Far West Fir,Sales Company

Forest Products Sales Cornpany

dba Clay Lumber Company

Fremont Forest Products

Gulf Pacific Land & Lumber Co.

Andy Jones Lumber Company

Jas. \A', \cwquist Company

A[ Pierce Company

Rov Forest Products Companv

Ta;ter. Web"ter & Johnsbn,-Inc. (Los

Angeles)

Tarter, Webster & Johnson, Inc. (Vatl Nuvs)

Harry H. White Lumber ComPany, Inc.

D. C. Essley & Son, Inc.

Point-of-Sole Novelty Ecrrns Deqler-Dollqrs

' Cecil J. Whiteside, 59, sales manager for South Bay I-unrber Cornparry, l,os Angeles, died November 5.

Born in British Colunrbia, Mr. Whitcsidc hacl lived in California for 45 years, resicling at 14101 Doty Street in Hawthorne. A World Wal II Navy (Sea Bees) veteran, hc was a member of the \/FW, American Legion, Elks, Kiwanis aucl was past vice chairman of tl-re Southwest Realt)' ISoar(1.

I\,Ir. Whitesitle ha<[ been proninent in lumber circles in Southern Calilornia since the close of the war and had many friends in the industry.

He is survived by his mother, Fannie Whiteside, Hawthorne, ancl two sisters, \Irs. C. E. Hawley and Mrs' L. \f. Dom, both of Whittier.

Charles S. White, Sr., 85, veteran retail lumberman of San Francisco, died in nidNovember, and funeral services were collducted at St. Anne's Church in San Francisco on November 13. Mr. White ha<l s'pent his entire lifetime with the business of White Lumber Company which has yards in Sarr Francisco and Daly City.

The firm was originally established as a hay and grain business by Mr. White's father over 80 years ago. Charlie White became ac-

The business was first located at Sth and Harrison Streets and later moved to Page arrd Clayton Streets, then to 22nd and Noriega Streets, and finally to its present location. Although the transfornration from hay and grain to lumber was gradual, White Lumber Company has been active in the lumber and building materials field in San Francisco for more than 60 years.

Mr. White leaves three sons, Charles, Jr., Tom and Anthony White, and a daughter, Mrs. Evelyn Maloney, who now resides in Cincinnati.

Henry W. Schmidt, 56, vice president of manufacturing of -f he flpson Company, Lockport, N. Y., died October 23.

Mr. Schmidt joined the Upson laminated w-allboard company in 19r11. He served as assistant to the presitlent, 7947-46; secretarytreasurer, 1946-19, ancl vice president, manufacturing, since 1949.

He was a member of the Technical Association of the Pulp ancl Paper Industry, American Pulp and Paper Mill Superintendents Association, Lockport Industrial Management Club, the University of Pennsylvania anrl Harvard l,aw School Alumni Associations, and was active in civic affairs.

Survivors include his widow, tr{rs. Jeannc Upson Schnridt, a daughter of one of the founders of the company, a daughter, Suzanne, and son, Henry W., Jt.

Originality in point-of-purchase displays paid off for three award winning dealers who handle United States Plywood Corporation's Weldwood line of finishes. Participar-rts iu the contest, open to all lumber and building nraterials dealers, created displays for Welclwood Firzite and Satinlac.

First prize of $500 was presented by the leading building materials firm to House of Plywood, Inc., 2112 South Birch Street, Denver. The finishes were displayed on snrall stands attached to the dealer's sample USP wall paneling. The Washtenaw Lumber Company, 304 Depot Street, Ann Arbor, Michigan, took the $250 second prize with a "wishing well" exhibit loaded with Weldwood products and wood sanples linished with Satinlac.

Third place for $100 went to E. T. Seaman Company, Old Marlton Pike and Hartford Road, Medford, New Jersey, whose exhibit highlighted a cartoon cat standing in front of three finished panels which had been coated with the contest products.

Government Publicotion on Doors Offered

Printed copies of a newly established Commercial Standard C573-61 "Old Growth Douglas Fir, Sitka Spruce, and Western Hemlock Doors" are now available for 25 cents from the Superintendent of Documents, U.S. Government Printing Office, Washington 2-5, D.C.

To thanh you as u,e'd Jihe to do ls lar beyond oat Pouerr; For if u'e had no lilends like yon. There'd be no lirm litre oars.

Victor \folf Bryce Stokes

Rachel Jacobs

CERTIFIED - h!!Iil!!g

iffiffiffi/ ;iK@W4 -+ -ux7*'/"

HOttOW TREE REDWOOD COMPANY

Exclusive Represenlolives for HOttOW TREE TUMBER COMPANY Mills ot : UKIAH, ANNAPOIIS qnd GUAIALA, CAIIFORNIA

MODERN SAWffULtS

SALES: P.0. Box 178-Ukiah, Calif.

H0mestead 2-3821 TWX: Ukiah gl

When you necd lop-qooliry REDWOODin cither strcighl or mixcd carloodrv KD-AD<] GREEN-w3 hcvc rhc focilili.3 lo 3erve you promptlY

And J|OW Direct Shipments via RAI1 In Addirion To CARGO

IONG DIMENSION-Complete Stock ot Dock-SPECIAt CUTTING-SPECIFIED TENGTHS

TIMBERS

Rough & Surfoced

SPECIATTY ITEMS

Douglos Fir White Fir

Hemlock-Dry & Green

Pine-Redwood ond

ATt INTAND SPECIES

'> c+4\

"Let us cdrry your invenlory-Reduce yovr investmeni" Relioble Wholesolers of West Coost Forest Products

Bill Honen, Mgr.

Phones: SPruce 5-3537

. morgqn 5. Willicrms

Att sIZEs_Att GRADES lmmediqtely Avoiloble

QUAI.ITY PIUS

Fqst Service

Pockoged To lengrh

Anti-Stqin Treoled

Woxed Ends RAII or CARGO

HEmlock 5-5647 . TWX tB 5t t3

Orton Mochine Compony Observes 75th Yecrr

Founded in 1886 in San Francisco by Collins Knapp Orton, the Orton Machine Company is this year happily observing its 75th birthday.

Manufacturers of woodworking machinery, the firm is famous for its Orton Endless Bed Planers and Orton Gang Straight Edge Rip Saws. It also builds Orton Shapers for the aircraft industry.

After the death of the founder, Collins Orton, in 7932, his two sons, \Arilliam and Knapp Orton, continued on. Now the third generation-Bill Hitchings, president, and Collins Orton, secretary-treasurer-grandsons of the founder, lead the business and look forward to at least another 75 years of distinguished service.

At the present time, the firm has under development a rlew Datented radial arm saw. This machine has a f:ull 24" travei of the saw on a flat plane and has only a 12" arnl

1. W. tlcrrtinez Co.

extending toward the operator.

The California Lumber Merchant ioins the countless friends of Orton Machine Company in wishing them a huppy birthday-with many many more to come !

TTT Drives Agoin !

The 426th Terrible Twenty tournament was held at South Hills Country Club, November 3. Frank King (39-33-72), with an eight handicap,64 net, won the tournament hands down.

New member Dreps won the higher handicap bracket for his first prize, a beautiful ice bucket. (King got one, too.)

In the match play Paul Rekers beat Bob Pierce for tl-re low handicap bracket in the finals for the 1st six months. Herb Bowles won the finals in the l-righ bracket by beating Bill Hipple.

The December tournament is scheduled at the Thur-rderbird, Palm Springs, Friday, December l5-Bob Pierce in charge of arrangements.

Los Angeles Hoo-Hoo Glub ff2 196l-62 Progrom

December 15, 1961-Annual Christmas Party at California Country Club, Whittier, will include golf tournament where the winner of the 54 hole event will be named, complete vaudeville show, dinner and cocktails.

February 2, L962-lnglewood Country Club-Golf tournament, cocktails, dinner, Concatenation and entertainment during the evening.

March 16. 1962-Annual Dinner Dance at General Lee's in China Town. Full evening of fun and frolic for the "Gals" and "Guys." Hoo-Hoo-Ettes will participate,

April 20, 1962-Lakewood Country Club.

May, 1962-the meeting will be held in conjunction with the annual convention of the Lumber Association of Southern California, to be held at the Lafayette Hotel in Long Beach.

LOCaI SUSrheSS SCOfeS Again ! on this, our rwonteth Anniversary, we salut€ the energy and foresight of thousands of buslnessmen and executlves In every part of the land for th€ir contlnuing support of the Payroll Savings Plan for U.S' Savings Bonds. For twenty y6ars, they have seen the Payroll Savings Plan pay off In more local buying power. They've seen it help create more efficiont and confldent employees. They've seen it as a hard-to-beat employee beneflt program. They'vo seen It improve labor relations and cut employee turnover. They've seen it strengthen the economic slnews of the nation.

How about you? Why not install this plan now or learn the many ways to improve participation in your oxistlng plan, Send for complete brochure. Call your State Savlngs Bonds Dlroctororwrite: U.S.Savings Bonds Division,Treasury D6partment,Washington 25,D.C.

America

"fhis is our 43rd yeor in business ond 22nd yedr dt this location"

o

EFFTCIENT DTSTRIBUTTON WEST COAST LUIUIBER

vIJt RAJI oR IBUCK -&- rBArtER sHrpIvIENTs

old-Growth Bond-sown REDWOoD from Boiock Lumber co., Monchester

old-Growlh DOUGLAS FIR from spocek Bros. lumber co., Monchester

Precision-trimmed STuDsDouglos Fir o white Fir o Redwood

REDWOOD A|R-DR|ED And K|LN-DRIED

REDWOOD POSTS ond FENCTNG

FRED c. HOtMEs LUMBER coMpANy o

Ukioh Offce: MARION WARD HOmestecd

2-7254

WtfX: UK 57

Specializing in Mixed Shipmenfs of Production & Home Ofice: Fred HOltlES/ Carl FORCE/Jim BUCKNER

,"1;?;11i,"il,n.

TWX: Fort Brcgg 49 Phone: yOrkrown C-eOSg

Douglos Fir & Redwood

Bay Areo: O

PHlt cOSSttN-Ooklond a

TWX: OA-592-U

Phone: KEllog 3-5326

Wholesole Only

Other Douglos Fir ltems

Arcatq Ofrcet FRAN HOTMES

VAndyke

2-3657

TWX: ARC 39

HUFF LUiABER COftTPANY

Sqnlo Fe Springs division: 13535 Eost Rosecrons (Eosl off Rosecrqns Turnofi, Sqntq Anq Freewoy)

116 Wesi ll6ih Street (Eqst ofi lmperiol Turnofi, Hqrbor Freewcy)

FOR YOUR REQUIREA,IENTSCcrll Plymouth 6-819l

PDRSONATS

John Osgood left via "Jet" last month on a four week tour of the Orient which will take him to Manila, Hongkong and Japan. He will return in time to celebrate the holidays with his family. John is a partner in Robert S. Osgood, Los Angeles importing atrrl wholesale lumber concern.

Ifomer H. Burnaby, Sun Lumber Company chief executive, was elected last uronth to the Board of Directors of the Los Angeles Country Club.

"Mac" McWhorter, Art Ilond Luurber Company, Fullerton, completed a swing through the mill area in northern California visiting at the home office of the wholesale concern in Cloverdale. He also made a stop in San Francisco for food and grog'

James B. Wiseman has been named a vice president of E,. L. Bruce Co., Memphis, Tenn. The announcement was made in \Iemphis by E. L. Bruce, Jr., chairman of the Bruce board following a recent meeting of the Board of Directors in New York. The directors also named John E' Lee, treasurer and L. C. Scott, assistant secretary'

Mathias W. Niewenhous, who retired September 30, as Director of the Chemical, Agricultural and Forest Products Offrce of the Office of Civii and Defense Mobilization' has been appointed a consuitant in the Oflice of Emergency Planning, Executive Oftice of the President of the United States.

Seen on a Pheasant hunting trip last month up Chico, California way, was Elmer Frutchey, Top Banana at Los Cal Lumber Company, Los Angeles. His partner on this annual safari was Harold Ford of the TW&J San Francisco office. The report reaches us as we go to press that both "hunters" bagged

the limits and everybody is presently eating high on the (hog) Pheasant now.

National Forest Products Week-and wood-received nice atteutiou in the October 24 issue of The Sacramento Union, in the colunrn, "Fron-r the Notebook," by Women's Editor Mae Belle Pendergast. For a woman, she certainly had a great lot of knowledgable information to impart about wood and its marly uses. Wonder if the lumber industry's elder statesmau. C, D. LeMaster of Sacramento, had something to do with briefing her ?

Ted Snyder purchased the Chambers' interests in the Nlaloney Chambers Lun-rber Co. nrili at Healdsburg last month. Thi company, which is now operated by Snyder and Howard Maloney, has be renamed Maloney Snyder Lumber Co.

Harold Mankins, Brisco Mill & Lumber Company, Arroyo Grande, flew to Idaho last month on an unsuccessful, but nevertheless enjoyable hunting trip.

Harold Goodale is currently liquidating his inventory after selling his Builders Market to Farmer's Lumber & Sup,ply Co. of Paso Robles. The purchase included the land and buildings and Farnrer's Lumber will move to the new locatiotr around the first of the year.

Dick Gregg receutly joined Firco at Willits as sales manager of the company's redwood divisior-r. Dick was fornerly with The Pacific Coast Co. aud more recently with Union Lumber Company in Southern California.

"I double dare you" department: Someone wanna' ask Elmer Padula hon' the dove hunting was down Porterville way last nronth ?

Murry McDowell, forn-rer shipping clerk for F. Nf. Crawford Lumber Co. at Ukiah, was recently ntade assistant sales manager of Covelo Lumber ComPany.

East Main Street, Portland. Jim succeeds Irving Templeton who has retired.

Gil Wells has been named nratiager of the J. W. Copeland Yards brauch at 6636 North Albina, Portland.

J. W. Copeland receutly nanred Bill Whitsell manager of the com,pany's branch at 42Ol N. E. Clackamus, Portland. Bill was formerly assistaut to G. L. Cavitt at the company's Nlultnonrah yard.

Bob Mosby is spending the first part of December in Hawaii ou Diamond National business.

Mike Coonan, general manager of Tarter, Webster & Johnson's Newark operation, announced the addition of Bert Hasselbeig to TW&J's sales force on November 1. Bert, u'ho is widely acquainted with the retail lunrber trade in northern California from his days with Twin-City Lumber Co. and Arcata Redwood Company, will cover the Santa Clara-San Jose and Coast Counties territory.

Pat Cardin, president of California Plyrvood in Emeryville, spent the last week of October in New York City on business.

Jack Dollar is back at his Robert Dollar Company desk after undergoing surgery last month.

East Asiatic Co. imported lunrber & plywood division manager, Hans Rainer, and Mrs. Rainer, spent two weeks down South of the Border way during Noven-rber. Highlight of the vacation trip was eight beautiful lazy days at Acapulco.

Jim Hall, Jr., recently spent two weeks in New York on Jan-res L. Hall Co. business' Mel Ruffatto joined Harbor Lumber Company as office rnanager last month and will also be handling inside sales, according to Ike Zafrani.

Downey lumber execulive Donold Allison, ond wife Mory, oboord the S 5 Motsonio lost month when rhey soiled on on extended vccqtion to Howoii. The Molihinis visited rha big islond' Oohu, Kouoi ond Mouii during their frovels lo the 50lh stole ond returned lo the moinlond os confirmed Komqoinqs. Seeing ihem off wqs "Girl Fridoy" Moble Askins ond Herm West of lhe Commerciol Lumber Compony, who qre olso Howqiion boosters from owoy bcck. tefi ro rightr Mory Allison, Moble Askins, Donold Allison ond Herm West.

Sy Douglas, manager of lVlulcahy Lumber Company, Tucson, Arizona, is back in the saddle again after a successful recovery from major surgery last morlth.

Dallas Lumber & Supply, Dallas, Oregon, which was destroyed by fire last Summer, will not be rebuilt. Larry Fresh, who managed the yard, is now headquartered at the company's Independence yard.

Jim Hart was recently promoted to manager of J. W. Copeland's yard at 135 South

One inch of wood equals six brick and 15 inches of concrete sulator against heat and cold.

inches of as an in-

Archaelogists have found wood models and figurines in the tombs of ancient Egypt, made an estimated 6,000 years ago. A wood floor in the tomb of one of the earliest Pharoahs, thought to be 5,000 years old, was reported found in good condition.

Seoted oround the Supreme Nine Conference toble, ot the November rhird Nstionol Hoo'Hoo meeting in chicogo, qre: (clockwise) Lymon r, Roburn (9). voughn Justus (5), Roy Fronk shorp, Jr. (4), Fronk A' Longl;y, Jr. (7), Horry F. iortridge (vice-presidenr), Ernst W, Hommerschmidt (Presidenr), Horvey W. Koll (6) -(siork), Ben F. Springer (slcrerory), Edwin F. Fischer (trmsurer), George A. McKnighr (l)' Ed. J. Roche (2), Ed. F. Wqde (3), Horuey A' McDiqrmid (5) ond Chorles L. Srrom (8)'

Jd"liloy Koppinert

Glodstone 4-5018

,il,unouh*tW**r* Go.

Your big SEC0tlD lllVEllT0Ry at Arrowhead is as close as your telephone Fast Service-no matter how mixed-up they are Phone or write in your orders Gails received in the forenoon will be scheduled for truck pick-up the same day.

Keep slow moving items out of yOUR inventory . Leave the slow moving items N y0uR sEc0l{D ilvEr{T0Ry at ARROWHEAD

TUMBER C0. yard. 0uality-Dependabitity_satisfaction_Service.

Storage in Transit-L C I and Direct Shipments

"Just CallArrowhead-Arrowhead lumber Company always has it.,,

BEN WARD ond H. M. ,,M|KE,, MICHAEI

Vqncouver Plywood Plqns For lncrensed Soles

A week long sales meetit.tg, involving both headquarters sales staff .t-td" .t"t representatives from over the United States, has recently bein concluded in Vatlcouver, Washington by Vancouver Plywood Company.

Vanply represents a number of independent mills in the Pacifii Nort-hwest producing plywood, hardboard, specialties, imports, particle board, and lumber.

The program was planned and directed by David Difford, Vanply's general sales manager, and was. timed to colnclde with Lrf'Fe's annual Fall meeting in Portland, Oregon' The Vanply agenda included trips to mills, panel. discussions on- protucts and planning for modification of the marketing program for 1962.

"Our objective of updating our .marketing program to meet the changing conditions in the industry was.achieved," Difford commlntid. "Our entire sales force anticipates an outstanding year in 1962 based on our understanding of the needs for merchandising'"

Participating in the meeting lvere- .Tzrck Brawner, Richmond, Virginia; Robert Dicksbn and T' C. Manous, Charlotte, N. CI; Scott Wiscomb, Chicago, Illinois; and Virgil Rylan<l, Omaha, Nebraska. Regional-sales managers.from Vanplvts headquarters who attended were David Evans, Don^Almv. Tom Saathoff and Ted Allen. Also participating was Perry Dame, Vanply's sales and marketing consultant'

R.oilrood 6-8 Lood Reduces Lumber Hondling Gosts

A new flat car lumber load that allows loading and handling economies for both shippers and receivers has been auth-orized by the American -Association of Railroads for unrestricted use by lumber shippers.

The 6-8 load wis developed by Signode Steel Strapping

Co. in cooperation with interested shippers and the A.A.R. It is the first A.A.R. authorized flat car lumber load that does not limit the amount of vacant space across the car.

The arrangement of packages, tied together, with pile straps and load straps, unitized the 6-8 load around a series of vertical T-fillers and horizontal separators and permits the load to "float" as one unit under impact. I ongitudinal guide rails placed against each side prevent lateral movement.

Because the load consists of strapped packages, it can be made up in less time. The receit'er need only cut the load and pile straps and remove the lumber packages with a lift truct. A study by the National Retail Lumber Dealers Association shows ihat this type of shipment can be unloaded for as little as .054 cents per thousand board feet.

Interested shippers, working with Signode, secured A.A.R. permission for a program of test shipments that ultimateiy covered more than 100,000 road-haul miles. Signode lumber specialists were involved, directly or indirectly in practically all the more than 125 test shipments made.

To aid in realizing the economies of this new load, Signode has preparedl "6-8 Package" which consists of a folder with cost tomparisons and helpful information about the load, a materials list and loading diagram, the official specifications and dravving, and a 6-B loading and bra.cir-rg c^hecklist. The "6-8 Packige" may be obtained by writing to Signode Steel Strapping Co., 2600 N' \Mestern Ave., Chicago 47, Ill.

In Japan, timbers removed from service after- 1,200 years and tesied at Saikyo University were shown to have undergone little change'in strength, the National Lumber Manutacturers Associ-ation repoits. Some minor loss' in stiffness was noted but other major strength functions l-rad not changed appreciably.

@be @brigtmdlg Trer

So mony green trees dot the hill

Yowning out o{ the snow so still, But which v'ill look best ogoinst the woll And fill the children with delight When they hold it in their sight.

Thot one's too toll ond much too fclt And this one's too skinny, cqn't hove thqt; There's o tree which we could trim, But look, we'd hove to odd o limb; Let's toke this lcvely yellow pine And decorcrte it reolly fine.

Into the holcier, there it goes, Cqn't use thot side, the bore spot shows; Turn it this woy; which side is best?

Thot looks just fine; let's let it rest; You hong the bolls; I'll sprinkle snow Then string the lights both high qnd low.

Now's the time to light the tree And let the children in io see.

Wotch their Iqces; they con't deceive The joy they {eel this Christmcrs Eve, As Christmos Eve to Doy dePorts And Christmcrs joy is in their heqrts'

A Scholarship at the University of California, School of Forestry, is established in the name of our Customers.

We are grateful for your Cooperation which makes this Gift possible.

And with warmest New Year Greetings

Juonitq

E. L. Bruce Estqblishes New Norihern Cqliforniq Soles Offices

New sales offices for the Nortl.rern California clivision of E. L. Bruce Co., Inc., have been establishecl at 1080 Carol Lane, Lafayette, California, phoue ATlatrtic 't-1300. The company's Oakland rvarehottse u'as receutll' <lestroyed by fire. Sir-rce that time, remainirrg inverrtories have been liquidatecl ancl the nerv oflice will function on a clirect mill shipment basis only. Sales 'il'i11 be macle to recognized, legitimate jobbers only.

Although Bruce's 'ivarehorrse operation irr northern California has been elimirrated, much of tl.re same sales personnel remain under the new operatior.r. Stan Eznekier continnes as divisional sales manager-Pacific Coast Division; Ralph Norback as district sales mauager. Ted Ball continues as district manager of Bruce's household proclucts and Dana Lee remair.rs in cl-rarge of the company's Colaloc Pool Division irr northern California.

Eznekier also arrnouncecl the recent addition of John Schick to Bruce's northern California sales force. Tohn. who was formerly merchandising marlager of Crorvn Zellerbach Corporation's builcling products sales clir.ision, will be contacting E. L. Bruce jobbers ir-r the northern California territory, Idaho, Utah arr<l Wyoming.

Coliforniq Forest Industries Promote Tree Plonting Progrqms

Nearly 36 million tree seecls have been, orrvill be, sowtt on commercial forest lancls iu California cluring the current 1960-61 plar.rting season by inclividual tree farmers and the forest industries, according to survey data compiled by American Forest Proclucts Inch.rstries, Itrc., Sau Francisco.

The seeding program, rvith an average of 20,000 seeds per acre, includes 1,790 acres of forest land in both the redwood and pine regions of the state, 'rn'here forests have been destroyed by fire, or by insect an<l <lisease epidemics. Sor.l'n both by air and by hand, 36 rnillion seeds have a total weight of aborrt 900 pounds.

Results of the AFPI tree planting sLlrvey also indicate that 1.3 million seedlirlgs, trees at least trn'o years old, will be hand plantecl on slightly more than 3,000 acres of private lands by the er.rcl of tl-re cllrrent seasolt.

Tree species for both har.rclplanting ancl aerial seeding programs inclucle pouderosa pirre, sugar pine, rvhite fir, Douglas fir, Sitka spruce, ancl pine hybrids developed at the Institute of Forest Genetics at Placerville.

Costs of rehabilitatiotr ancl reforestation vary somewhat depending on severity of the bttrn, steepness of slope, soil stability ancl climatic conclitiorrs, among other factors, but will average around $80 to 10O per acre.

Simpson Timber Co., Arcata, is faced u'ith converting huge areas of brush. fields back to productive forests. This conversion process involves removing the brush cover and scarifying the soil before Douglas fir seecls and seedlings can be olanted. Simoson l.ras taken the further step of installing'its o*n nr'rrr.ry n'ltich will proclrrce 150.0d0 seedlings for planting later this year.

The Pacific Lurnber Co., Scotia, l.ras planted 175,000 Douglas fir seedlings ou burned-over land and would use more if sufficient vigorous stock were available.

Arcata Redwood Co., Orick, will plant 3,000 Sitka spruce on seven acres and will seed 580 acres to Douglas fir. In 1960 the company seeded 30 acres by hand.

Animal damage is a problem on Rockport Redwood Co. Tree Farm lands where 68,000 seedlings u'ill be planted by the end of this year. Rockport Redwood foresters say they will have good survival but "little net growth due to deer depredation."

Resulis of the AFPI survey indicate four definite trends in reforestation by private enterprise:

(1) Increased direct seeding by airplane, helicopter ar,d by hand.

(2) Establishment of private nurseries or seed orchards.

(3) Increased emphasis on harvest methods which provicle adeouate seed source for natural reforestation.

(4) Inireased effort in site preparation and rehabilitation of forest lands before planting or seeding.

Tl.re recent California slr-rvey was part of a larger national survey by AtrPI, which concluded that approximately 100,000 acres of forest lands were treated by aerial seeding while 400,000 acres were hand or machine planted.

Reforestation, says AFPI, is an integral part of tree farming. AtrPI is national sponsor of the American Tree Farrn System which now covers 55 million acres iu 47 states. California has 331 Tree Farms u'ith 2.8 million acres certified in the program.

Johns-lVlcrnville Announces Developmenl Of New Stone-Like House Exterior Trim

A new asbestos-cement building material that permits a complete minimum maintettance exterior for homes of brick, masonry or cement has been annoultced by JohnsNlanville.

A plastic-coated asbestos and cement composition, Permatoire Flexboarcl Trim may be used wherever wood trim is norv employed in house exteriors. It may be nailed or sawed, buf unlike painted wood is l.rol1-combustible and termite-proof and will not rot out, crack or peel.

Permatone Flexboard Trim looks aud wears like stone, but handles and works like wood. It may be nailed, sawecl, rabbetted and mitered. Available ir-r eight to ter.r-foot lengtl'rs and in rvidths of from lsf" to 6f", the sf" thick trim rnay be ttsecl as battens, belts, eave trim, fascia, corner' rake and skirt boarcls.

The new trim is available either pre-primed or with a factory-applied acrylic coating developed by Johns-Manville and DuPont. The finish, at'ailable in six colors, proved to have superior durability in severe lveather ar.rd temperature tests ionclucted at the J-N'I Research Center in Manville.

A full line of emulsion coatings compatible with preprimecl Flexboard Trim has beerr developed by DuPon.t and johns-X{anville for builclers u'hose decoratiorl ueeds rule out factory-finisheci board ancl trim.

Furiher information on Permatone Flexboard Trim is available from Johns-Nlanville, 22 East 40th Street, New York 16, New York.

Leigh Unveils Bqth Accessories Line

A new line, cousisting of 57 separate styles and sizes of batl-rroom accessories, l.ras just been introduced by Leigh Ruilding Products. The line includes chrome-plated recessed and surface-mounted holders for soap, tumblers, and toilet paper; glass shelves, towel bars and rings plus heavycluty grab bars for tub or shower.

Reclssed accessories are available in two sizes, 6r/ax6t/i in. and the lower-priced 5'/ax6rf in. size. Construction is solid brass with Zamak cast projecting parts. Surfacemounted accessories are Zamak cast and feature a fullwidth, heavy steel installation plate for added rigidity. A hidden set screw clamps the accessory to the installation plate. Installation plates are available for installation with icrews, for cementing in and for mastic-held wall tile.

For con.rplete information, write Leigh Building Products, Division of Air Control Products, Inc., Coopersville, Nlichigan and ask for Bulletin No. 308-L.

A child's slate surrounded by a wood frame was erected as a tombstone in Glencourse, Scotland. It has endured for 91 years, says the National Lumber Manufacturers Association.

Building Moteriols Compony

Jewett Lumber Soles

Kent Whlse. lumber, Poul E. King's River Lumber'Corf.

Koll Mill & lumber Co., H. W. [omon Iumber Co.

Loshley [umber, Inc. ....-.--.. Loop lumber & Mill Co. [os-Col Lumber Co. -.-..--,.--. Lumber Terminol, Inc, .-.--,--

MocBeofh Hordwood Co. -.

MocMillon, Bloedel & Powell River, trd. .--.... Mohogony lmporting Co. Mople Bros., Inc. ....--.......-..--, Morinlond lumber Co.

Morquort"Wolfe Lumber Co. Mortinez Co., l. W.

Weslern Lumber Co. White Brothers ..--.....

Wilson, Forrest W. .-...--..-.Wright lumber Soles, Poul Ziel & Co. Inc .-,.-....-.-,...-..-

Peirce Co., Al .-,.-...._...

Penberihy Lumber Co.

Perry Inlernotionol Corp. -.-_

Philippine Mohogony irt;. ......-....,,...................

Philips, Jr., Don ...-..........._. Pickering Lumber Corp.

Roy Hill Lumber Co. .....-..,_... Reel Lurnber Service ...,--------. Reitz Co., E. [.

BUYER'Is GUIDE

tOS ANGELES

Sierra Redwood Compony--.........--.----NEvodo 6-0139

Simmons Hordwood Lumber Co.-.---...SPruce 3-1910

Smilh Hordwood Co., [. R..-.---..-.--.-....SPruce 3-0337

Smith-Robbins Lumber Corp.....-...-.-.PLeosont 3'4321

Solono Cedor & Milling Co.-.---.......--REdwood 7-6681

South Boy Lumber Co.-.--.-.----...---..-..ORegon

Sqn Bernordino - Riverside

2-!!!l

Mqrksirom Lumber Soles, H. E.----.---NEvodo 6-0146

Morquort-Wolfe Lumber Co.--------HOllywood 4-7558

lvlox' Hordwood Compony------------------NEvodo 6-1009

McCloud Lumber Co.------------------------'-VErmont 8-4963

Milion Lumber Soles...-------.-------------EDgewood 4-2959

Muiuol Moulding ond Lumber Co..-----FAculry l-0877

Neimon-Reed [umber Co..--.-..-.--.-.----TRiongle 3-1050

Nelson Lumber Co., H. M.----.-----..----RAymond 3'0243

Neth Lumber Soles, A. W.----------..----TRiongle 3-2663

Oliver Lumber Co..-...-..-.-..-.........."...RAymond 3'0053

Ofsen Co., T. E.--.-..-.-....-.-..-.-.-.....----BRodshow 2'7913

Oregon-Pocific Forest Prod. Corp.----PArkwo1 ?-11?9

Osgood, Robert S.-.-......--------...------------DUnkitk 2'8278

Oxiord Lumber Co., Rex-...-----.------AXminster 3-6238

Pocific Fir Soles.--...........-....--...------------MUrroy 2-3369

Pocific Lumber Co., The.-..-.-.-----.-.CUmberlond 3'9078

Pocific-Modison Lumber Co..--.------.-.-----SPruce 3-2292

Pocific Wood Producls.-....------..-.--------MAdison 8-7261

Pon Asiotic Troding Co., lnc..-.---.-..Rlchmond 7-7524

Penberthy Lumber Co..-..--..----.-----------tUdlow 3-45I1

Pernell Lumber Co.....-.--------.----------"--'--SPruce 5-6294

Phitips Whsle. Lumber, Don Jr.----Glodstone 4'5018

Rcitz Co., E. t.-.------.--.----------.--..-------'--'-.ORiole 3-1270

Richkroft Co.-.........--..-..-...-.-.....-..-.-.....MAdison 7-5304

Roy Foresl Products Co'......---------..-.-TRiongle 3-1857

Rygef [umber Soles.....---..-.-'.'.-'----'----.-.-SPruce 5-3211

Sonford-[ussier, Inc..-.-.-.......-......----AXminster 2'918I

Shivaly, Alon A.-.--...--.--..........-.-.......CHopmon 5-2083

Sicrro Lumber & Plywood, Inc.--.---..TRiongla 3-2lAl

BUYER'S GUIDE

SAN FRANCISCO

IUMBER AND IUMBER PRODUCTS

Arcoto Redwood Co.-.........-....___.....-....__yUkon 5-2067

Atkins, Kroll & Co....--..-..._....--.__.__--......_.SUrter l-031g

Bonnell Lumber Co...-..--.---...-....___-..-.,Dlomond 2-1451

Colifornio Pocific Soles Corp.....-.-.-..._.-.yUkon l-8620

Christenson [umber Co....-...__....-..__..VAlencio 4-5g32

Dovis Hordwood Co,....--.-...--.... .-. -.......-.Ml ssion 7 -O772

Del Vqlle, Kohmon & Co....-..-........-EXbrook 2-01g0

Diebold Lumber Co. (Henry Hink)._..-.._yUkon 6-5421

Duroble Plywood Soles Co......-..-.DAvenport 4-2525

Georgio-Pocifi c Corp..-..-........-..--.._.....DOuglos 2_33gg

Gilbreoth Chemicol Co....-.--..._..--_..__.-..SUtter l-7537

Hoff Co., Jomes 1.......-._........_......_._....__.SUtter I-752O

Hoflinon Mockin Lumber Co..--.--.-..---._.JUniper 4_6262

Horbor Lumber Compony--------..-.. YUkon 2-9727

Higgins Iumber Co., J. E.-.-......--.....yAlencio 4-g744

Hobbs Woll Iumber Co.....-.................F111more 6-6000

Jordqn lnternqfionol Co.....-._.....--.-----....ylJkon 2-7127

Lomon Lumber Co..----..-..-......_-...........-yUkon 2-4376

McCfoud [umber Co.-._..-......-..._..-.......-EXbrook 2_7041

Menlo, Mervin R.-.---..-..--.-._.._...._.,_.-.WHireclifi g_041 g

Pocific Lumber Co,, The...--..__....__.......GArfie1d l-3717

Ricci & Kruse Lumber Co.-_-------------..----.Mlssion 7_2576

Sowmill Soles Co.-.-...-.-..-.-.-,_.-.....-.._.DElqwqre 4-1616

Stondord Iumber Co............--.....-.DAvenpoil 6_9669

Torter, Websler & Johnson, Inc,.-------pRospect 6-1200

Twin Horbors Lumber Co..-..-...-.._-.DAvenport 4-2525

Union Lumber Compony._.-...--.....--._......SUtter l-6170

Unlfea Stotes Plywood Corp..-.._..-....-.JUniper 6-5005

Word & Knopp-.......--.....-.-...--.....-..._._.GArfield I-1840

Wendling-Norhon Co........-.-.._.-...-.....-...__SUrter l_5363

Wesi Coost Timber Producis..-.._....GRoysrone 4_3931

Wesiern Forest Products of S.F........-LOmbord 4-9760

Western Lumber Compony........-..-.......-..plozo 6_7lll

Weyerhoeuser Compony...-.--...._.........__.-.pLozo 5-6791

Woodside Lumber Co..-.--.-..-..-...-....._.Dlomond 3-5544

Ziel & Co., Inc....-.--...-..-...--.-..._.....-.-.-_..._yUkon l_0210

5AS H-DOORS-W I N DOWS_ttiOU rD tN GS BUITDING MATERIAI.S

Blue Diomond Co..-.-.--.-..--......--.-..-._....yUkon l-l0ll

Coloveros Cement Co.---.---.-----------_--..DOuglos 2-4224

TREATED I.UMBER_POI.ES

BAY AREA

Sqcromenlo

Ooklond Hoo-Hoo Stoges

NFPW Street Exhibir

Oakland Hoo-Hoo Club 39 "fought City Hall" successfull-v and received permission to park a big highway rig loaded with lumber across from thi Oakland City Hall in observance of Natior.ral Forest Products Week. Vic Roth, chairman of the project, obtained the truck from Casella TransDortation of Oakland. Tlre truck was loaded with precut lumber for an average three bedroonr home supplied by GJmerston & Green Lumbei -Co., Oakland. and displayed at Oakland's Civic Center on October 18 and 19.

T'l.re ginrmick in this case was to guess G&G's price to the builder. The reward was a $50.00 savir.rgs bond. The winner, a man with a pretty sharp pencil, was X'[. K. Bartholomew who works in the auto collection department lor the \\-ells Fargo-American Trust Bank in downtown.Oakland. Bartholomerv's g'uess on tl-re load (actual price $1678,06) was 91680.00 !

Although there were some real wild grlesses ($14.25 to $32,800), the fellows u/l)o manned the exhibit were impressed by the fact that a good major- ity of the public seemed fairly well versed on the subject of construction. Thousands of pieces of literature were

lran<le<l out during the two-day show. Lrterature was supplied by NL\{A, WCLA, WPA and-CRA.

hr a good follow-up move, Oakland Hoo-Hoo Club 39 senl all of the parti- cipants a post card giving them the actllal cost of the load-and pointing out that tlre lumber for the thiee bedroom two bath home was less than lo/o ol the total cost of the house (a $17,900 tract job).

Assisting Roth were: Frank Billings, publicity; Bob Beileck. signs : Eaile Bender, printing; Jack Koepf, manpower; and Charlie Beacom, head tallyman.

Left:..view of rhe big highwoy rig looded with lumber which ooklond Hoo-Hoo porked in front of ciry Holl, in observqnce of Noiioncl Forest products weck. Middle: rhe crew monning fhe exhibir, from left, Ed French, Fronk Timmers, Bob iriiller, r-il aiiiingr .j ;i;k Kroft. Righr: rhe plocord which gove derails of the contest held in coniunction wirh the exhibit.

CIASSIFIED ADVERTISING-Position Wanted $1.50 per line' mlnlmum 93.00; Help Wanted and others $2.00 per line' minimum 94.00. Two lines of address (your address or our Box number) count as one line. closing dates for copy' '5th and 20th.

HEIP WANTED

CLASSIFIED ADVERTISEMENTS

WHOLESALE LUMBER COMPANY-in San Francisco has opening for active manager with selling and buying experience on profit sharing basis. Elderly age preferred. Box C-39, The California Lumber Meichant, 108 West Sixth Street Bldg.' Room 508, Los Angeles 14, Calif.

EXCELLENT OPENINGS FOR EXPERIENCED INSIDE

ef.lO, OUTSIDE SALESMEN-for branches in Southern Calif', Arizona, and New Mexico. Apply in writing only, giving brief resume of experience to United States Plywood Corp', Dept' H' W', 4480 Pacific Blvd., Los Angeles 58' Calif.

EXPERIENCED SOUTHERN CALIF. WHOLESALE LUMBER SALESMAN-to complement our sales organization. Far West Fir Sales Co., 336 No. Central Avenue, Glendale, Calif. Phone: CHaPman 5-3131.

HARDWOOD LUMBER SALESMAN-for well established Distribution Yard. Excellent opportunity for aggressive young man to progress. Hardwood experience not necessary. Contact: Paul Peni..iiry, Jr., Penberthv Lumber Co., 5800 S. Bovle, Los Angeles 58, Calif. Phone: LUdlow 3-4511.

OUTSIDE, SALESMAN-for contractor trade. Top pav for experienced man. Call Mr. Orchard, 2 p-rn-, weekdays for appointment' -Crerrshaw Lumber Co., 1940 W. l66th St., Gardena' Phone: FAculty 1-1850.

POSITION WANTED

IF YOU'RE WORKING MORE NOW, BUT ENJOYING IT LESS-Why not consider adding an administrator to your stafi? More than 20 y."t. successful experience in all phases of the retail lumber industry. Potential more important than starting compensation. Interested in eventual ownership interest and can invest S-figure amount after mutual "get acquainted" period. Write Box C-33, The California Lumber Merchant, 108 West Sixth Street Bldg', Room 508, Los Angeles 14, Calif.

PRESENT MANAGER LARGE RETAIL YARD WANTS NEW CONNECTION-West Coast, preferably with building materials jobber or large department-type retail outlet. Will qualify for any supervi"ory position. Box C-48, The California Lumber Merchant, 108 West -Sixth St. Bldg., Room 508, Los Angeles 14' Calif.

Names of Advertisers in this Oepartment using a Box Number cannot be divulged. All inquiries and replies should be addressed to Box shown in the advertisement.

WELL BALANCED, HARDWORKING LUMBERMAN-wiIh over 20 years' experience in all phases of manufacture, management, production and shipping, in all major West Coast species, desires challenging position. Past positions have included management at mill level, superintendent, export log sales and procurement, and retail yard manager. Age 41, married, excellent health, excellent references. Reply Box C-47, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

BUSINESS OPPORTUNITIES

WANTED: ADDITIONAL DIRECT MILL REPRESENTATION-for highly reputable, well established Southern Calif. Commission Sales Office. Excellent references, both retail and 'production accounts. Primarily Douglas fir specialists. Box C-43, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

LUMBER YARD FOR SALE-in growing So. Calif. coastal area' Good location. Rail siding. Inventory at market. Terms or lease on property. Write Box C-40, fte California Lumber Merchant, l0B Weit Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

A BARGAIN_COMPLETE LUMBER YARD-$19'5OO'OO_ Center of Orange County. Includes office and store, all sheds, lift truck, ro11er truck, office furniture and equipment-in operation' Bo* C-44, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EQUIPMENT FOR SALE

USED FINGER JOINT MACHINERY-LIKE NEW!-Complete set Tri-State Industrial Finger Joint Machines, with conlr"y..r, glue up and automatic cut-off equipment. Packaged deal' Witl sei or liase. Wagner Machinery Co., 798 Monterev Pass Road, Monterey Park, Calif. Call ANgelus 1-1191.

FOR SALE-Ross Carrier, uses Carter Mill & Lumber Co., 6727 Telephone Pleasant 3-2507.

66" blocks, good rubber. $300.00. Crenshaw Blvd., Los Angeles 43'

1952 ROSS-No. 12420 FORKLIFT-Completelv reconditioned' 7l ton. Phone: OL 5-8413.

HEAVY FORK.LIFT TRUCKS

RENTALS AND SALES

NIACKAY MILL SERVICE

NEptune 8-9428

822 - 69th Avenue-Oakland 21, Calif.

1224 North Tyler Avenue El Monte, Colifornio