The California Lumber Merchant - December 1956

With

Give

Mr. Lumber Buyer

from the folks at Wintorl .. .

SOUTHERN CALIFORNIA OFFICE

Dale (F.D.) Starling

Robert E. Crotty

Jack C. Matteson

George E. Myers

Carl Chytrus

Earl Whitson

Dick Atkins

Ray Arbalster

Ceorge Ennis

SACRATIAENTO OFFICE

John Rosenberry

Glen L. Butler

Henry Barta

Clyde Baysinger

Bob Anet

Mike Morrissey

George O. Swanson

Morris E. Tisdall

Jerry Caudle

NORTH

Jim Fraser

George Johnson

Dick Merritt

Ted Wassard

TEXAS OFFICE

Dick Johnson

Victor Abadie

Jim Johnson

Herb Knight

C. J. Leveque

"A'Wasteless Sheathing Job" (New Douglas Fir Plywood Application) ------.-...---13o

"'What Does Future Hold for the Lumber rWholesaler?" by Paul C. Stevens --------133

"The

How Lumber Looks

Lumber shipments of 482 mills reporting to the National Lumber Trade Barometer in the week ending November 10 were 4.9/o below production; new orders 'were ll.6/o below. Production, shipments and orders were also 1.6%, 4.5% and, 5.5/o, respectively, below the previous week. For the year-to-date, shipments were 1.7/o and, ord.ers 2.9/o below production.

National production of lumber totaled 3,147,000,000 board feet during September, estimated the National Lumber Manufacturers Association. The output was 1l/o below this August and also September 1955. Shipments were down l2/o f.rom August and 77Vo from the previous September. Orders were 9Vo less than August and, 16/o below September 1955. Estimated national lumber production of 28,594,000,000 b.f. in the year's first nine months was 4/o below the same 1955 period. Shipments in the period were 2/o below production, new

JZ_b"lo-:

West Coast Lumbermen's Association reported for 167 mills (151 operating) in the week ending November 17: production, 114,148,219 feet; shipments, 102,935,008 feet; orders,92,999,5D feet (18.5% under production). A11 were, however, considerably greater than the corresponding week in 1955.

Secretary Harris E. Smith, WCLA, reported the weekly average of west coast lumber production in the Douglas fir sawmill region for Octo,ber was 179,287,000 'b.f., orders averaged 173,386,000 feet, shipments 168,158,000 feet. Orders averaged out higher than the previous month. The industry's unfilled order file at the end of October stood at 587,181,000 b.f.

Western Pine Association reported lor 112 mills in the week ending November l0: production, 78,468,000 feet; shipments, 78,656,000 feet. For the year-to-date, all we.re below the 1955 levels.

Southern Pine Association reported for 95 mills in the week ending November 17: production, .18,294,000 feet; shipments, 17,583,000 feet; orders, 18,061,000 Ieet (2.72% above shipments). Orders and production were above tl1 J lgll =Ijt"s"

^Douglas Fir .Plywood Association reported production of 102,102,000 feet, shipments of 90,814,000 feet, and orders of 79.860.000 feet.in the week endilrg-November 17. With prices still unstable, p.roduction was only 81.7/o of the..r_rormal mill capacity, reflecting the current curtailment in some mills. At this period, brders weri 5.8/o below the 1955 year-to-date.

Total retail lumber "tgg_k"-." f9pt.-ber 30 were 4,860,000,000 board feet, estimated the National Retail Lumber Dealers Associatiorr. This-w_as 1.1/-o less than August 3l this year and S.Z/o below the end of September 1955. Retail lumber sales, based on boardfoot volume of reporting yards, during September were 7.94o below August and, 15.4/o,less than in September 1955. The largest decrease in lumber sales took place in the Pacific.region (18.6% below August).

WETCOME

In this issue, we welcome these new advertisers into the farnily of California Lumber "Merchant-isers',:

ADD: Hoo-Hoo Convention DONORS

Trvo Donors to the financial success of the recent Hoo-Hoo Annual Convention in San Francisco .ivere omitted from the otherwise "complete" listing in the November I issue furnished by the committee. These two firms also made substantial cash contributions to the Convention expenses:

The Pacific Lumber Company

Hill Lumber & Hardware Co., Albany

Soufhern Colifornin Heoded for New 1956 Gonstrucfion Records

Despite the now well-known decline in construction over the U.S. in 1956, Southern California was forging ahead toward year's end and it is almost certain that the year will set a new construction volume record. For the first 10 months, 1956 was well past the $2 billion mark.

In the city of Los Angeles, the total valuation of building permits through October was $4O4,996,253. u'hich is $31,i59,178 more tlian last year's $373,736,475 in tl.re same period. Permits in the nine unincorporated county areas to date were $617,096,794, a gain of $28,3ffi,697 over last year's $588,736,W7 in the same span. Permits in 68 Southland cities, including Los Angeles, were $I,192,498,601, an increase of $35,347,160 over their 1955 figures.

Th'is brought the total construction figures for the 68 cities and nine areas to $1,809,595,395 for the year's first 10 months. Heavy construction adds another $300,000,000 to easily top the $2 billion mark.

The city figures reported above were gathered by The Los Angeles Times and the county area reports by the Research department of the Security-First National Bank of Los Angeles.

Seek Butfe County Building Code

Oroville, Calif.-Establishment of a Butte County building code is being sought, uniform with the state code, to govern construction of both residential and commercial buildings in the county. It would be self-supporting from building permit fees and annual revenue estimated at $50,000. It was recommended the department be staffed by a chief building inspector and assistants in Oroville, Chico and Paradise.

Don't forget!-Hoo-Hoo Club 2 Clristmas Party-Riz.ticro-Dec. 21

"Hetb"

Besf Wishes for the New lYeor "Andy"

Idtilc

Ve wish to express our THANKS to our many friends who make our business possible, ffid to extend to each and every one our wish that your Christmas may, be an enjoyable one, and the New Year happy and prosperous.

Jerry Moshek Bill Friborg

Roy Tierney Bert Gilbert Bill Chontlond

Bill Kershow Jock Woldron Poul Golle

Mel Ruffotto Moise Penning Foye Eorly

Bonnie Stricklond George McAllister Dorothy Gorcio

Elvert Gontt Tony Gilbert Jock Appleton

Wiley Corpenter Bob Hothowoy

Wooden Bricks?

Goncrete Boords?

X-Roying of lumber?

Alom-powered Sqwmilling?

orrd NO SAWDUST???!!!

Just Stick Around a Few More Years ---and sEE!

Ever hear of "concrete boards" or "wooden bricks" ? Ever see a piece of wood tested by sound waves ? Ever try to glue t'ivo pieces of wood together when they were wet ?

The day may not be far off when each of these products and techniques will be quite commonplace.

Some of the surprises shaping up for tomorrow's lumber and wood products consumer were indicated by the National Lumber Manufacturers Association and its research affiliate, the Timber Engineering Company, in Washington, D. C.

Many of the research projects to be recommended promise lumber manufacturers new outlets for what are now largely "undesirables," or waste materials, connected with wood product manufacture.

"Development of better outlets for wood waste materials could lower industry production costs and permit manufacturers to pass such savings along to the consumer,', according to NLMA Executive Vice-President Leo V. Bodine.

"Concrete boards" are one example of the new wood products on the horizon for the American public. Widely used in European countries but practically unknown in the U.S., they're manufactured by combining wood excelsior with Portland cement. This produces an efficient building block with wood's natural insulating values and the knorvn qualities of concrete.

"Wooden bricks" could become important as a new consumer product as well as an outlet for wood leftovers. l{LMA and TECO officials believe that research specialists can come up with an economical method of producing these building units from the short and narrow pieces that develop in sawmill operations. Small clear cuttings from lower grades of lumber could be another source of material for "wooden bricks."

New equipment for ultrasonic testing of wood, an electronic transmitter and receiver, sends out electronic impulses which are converted into sound waves by a piece of qrartz. These sound waves penetrate the piece of wood being tested at the rate of about 500,@0 vibrations per second-some 30 times faster than most humah ears can detect.

The s'ound waves, in effect, x-ray the wood. What they find is relayed to a cathode ray tube much like the one in your television set. The only difference-this cathode ray tube doesn't show a picture but a slightly jagged horizontal line.

When the sound waves come across something out of the ordinary in the wood-a knot, void or split, for instance-you get a sharp variation in the horizonal line. The sound waves point up imperfections in the wood whether they're visible or hidden.

This technique could bring about a marked change in

rnethods currently used to estimate the strength of joists, rafters, studs, beams and other structural wood members. Present stress grading of these members is based upon lumber's exterior appearance, the law of averages and personal opinion, plus an added safety factor to compensate for the unknown.

This often requires architects and builders to specify a much larger size wood member than is actually necessary for a particular job.

According to the lumber association, ultrasonic testing could lead to automatic stress grading of lumber, with the result that it may be possible to reduce by as much as 50/o the size of some structural wood members in homes, stores, churches, schools, factories and other buildings.

The lumbermen say ultrasonics also may have practical application in measuring the smoothness of furniture surfaces and testing the glue lines in plywood and laminated timbers.

High on the list of industry objectives is the development of a glue for bonding r,l'ood which, because of service conditions, is always wet. This would have practical application in the repair of docks, wharves and similar marine products.

Development of a low-cost waterproof glue that sets quickly at room temperature is another prime objective of the wood industries. Lumbermen see this as a key to economical mass-production of high quality big timbers and boards from small pieces of wood. Present waterproof glues are relatively expensive, involve considerable investment in equipment, and require some time for curing.

A glued end joint, as strong as the wood itself, is still another goal. Lumbermen compare their present end joints with steel riveted joints of the past. They hope to develop a "welded" wood joint with maximum strength and a minimum use of time and material.

A bit further off, timewise, than the new products and techniques mentioned so far are these possibilities, according to NLMA:

1. The development of a moisture-proof, fire-proof, insect-proof material by coating wood with a thin layer of plastic and then exposing it to gamma radiations which would change the plastic's molecular structure and produce a case-hardened product.

2. The use of gamma rays to measure the density of wood, to sterilize wood against fungi and inSects, and to cure much more rapidly than present methods the glue lines in plywood and laminated timbers.

3. The use of sound waves to cut lumber-once atomic energy developments reduce power costs to the point where this would be economically feasible. By replacing their saws with sound waves, lumbermen would realtze a longtime objective-the complete elimination of sawdust.

"Christmas Is Coming Again," as the old song says, and this year it will find the lumber industry, as a whole, more prosperous than at any previous time in its history. ***

What a pleasant thought to be able to type. Looking back over the years we recall many a Christmas season when a writer looked in vain for any optimistic words to type into these columns.

Together with our American economy in general, lumber has taken the upward path, while commercial timber has done the same. Surely nobody a couple of decades back would have dreamed that either trees or boards would ever reach a price level such as prevails today.

Just as one example out of thousands that might be noted, this writer has seen softwood trees sell for fifty cents a thousand-big virgin timber-and then seen the time come when second-growth timber from the same area brought forty dollars a thousand.

It follows, of course, as night follows day, that the other two' rnajor departments of the lumber industry, the retail and wholesale ends of the business, have likewise sought new levels and altitudes, and the great majority of the followers of these departments can report prosperous business for the year now ending.

Taken as a whole, the great lumber industry of the nation has enjoyed a highly prosperous year, and when they say "Merry Christmas" on Decenber 25th they will mean what they say. *

In addition to dollar prosperity, the lumber people of the nation, in common with all other good Americans, have many things to be thankful for at this Ch,ristmas time.

The biggest thing, of course, is that there are no shooting wars for American boys this year, or this Christmas. That's one we can really thank God for. You can th.ink of Fany others. *

The history of the lumber industry in. 1956 regi$tered many changes of interest. In particular, there wqs the matter of huge sales in the timber and mill departments. A series of sales of this kind were consummated on the Pacific Coast during the year, s€veral of them running into huge money totals. The bankers of the country seem to have invaded the industry in greater fashion than ever before, and their activities made big headlines. Timber and land transfers of considerable importance were made in other parts of the country. Liquidations of old lumber firms were frequent.

The scientific growing i "":;r"ial trees took on greater importance in the past year than ever before. More acres have been planted in trees, and more thought given to practical forestry than ever. More milling concerns have been working toward perpetual tree supply than ever before. And it is likely that the relationship between wood harvest and wood growth is closer than ever. In both the South and West more lumber manufacturers are calling themselves tree growefs, rather than tree cutters, than ever before.

At this Christmas season, it is one great and glorious feeling to know that the lumber industry of this nation has a mighty and permanent future. It is not so long ago that most of the best minds in the industry were convinced that this industry was doomed to cut out and quit, and that there would come a time when no timber supply of importance would be left to build with. Many intelligent men so proclaimed. ***

But'now we know that it was not true. This was simply

a short-sighted industry. The truth about timber growing came slowln but when it arrived it carried complete conviction, and now we are certain that this great industry, producing a most versatile, practical, and valuable building material, will go on supplying this nation for all time to come with wonderful building wood. Facts and figures prove it.

Lumber is better manufactured today than ever before. It is likewise better merchandised. The entire retail end of the business has progressed steadily and surely in its effort to serve the public with homes and other buildings. The evidence is everywhere. Lumber merchants are legion, in every nook and corner of this nation.

And so, at this Ctri"trJ""*".J.orr, this great and useful industry has much to boast about, much to be thankful for and, as home builders of the nation for all time to come, a great heritage to live up to.

,"rTiJ, the season ttt":""_t i..". "rra prosperity to all

If you want to read the finest history of His life, read the Book of Luke during the Christmas s€ason. Just as Jesus met Saul, and Saul-or Paul- followed flim even to martyrdom, so did Luke meet Paul and do likewise. Luke was a physician practicing his profession in Antioch, when Paul came there. And Luke stepped forth and joined Paul and became his "beloved physician," as Paul calls him

in the Bible, and stayed with him even unto death. And when Paul died, Luke took up a search of the records, and ultimately wrote his Book of Luke, and likewise the Acts. And it is Luke alone who give us the story of Christmas, the story of the Bethlehem Babe in the manger. No other biblical writer tells that story. Luke likewise tells us many of the other beautiful stories of the New Testament. In Luke alone you will read about the Thief on the Cross, the Prodigal Son, the Good Samaritan, and many others. In Luke, if you read with open eyes and mind, you can trace the story of the keenest, livest, strongest, most attractive young Man that ever lived-Jesus of Nazareth. Yes, Doctor Luke of Antioch is the man who gave us Christmas.

Home lmprovemenf leqflets by NRTDA

At the request of the Committee on Education and Merchandising, the National Retail Lumber Dealers Assn. is re-offering to dealers the three home modernization leaflets offered earlier this year. Members of the committee expressed the opinion that these leaflets should bring in a good volume of extra home improvement business for dealers who use them as suggested. The announcement states that all orders will be shipped on about December 1. The illustrations and text are the same as in the original printing, except that the OHI seal f.or 1957 is used and the leaflets say "Take up to 6O months to pay," instead of 36 months. In addition, the colors have been rotated, giving each leaflet a color combination different from that used previously.

Creighton Anfinson Duke Colori

Oliver Judson

Deon Jones

Corl Duproy

CATENDAR of CO'NING EVENTS

December

RED CEDAR SHINGLE BUREAU 40th Annual Meeting, Olympic Hotel, Seattle, Washington-December 7, 1956

NATIONAL RETAIL LUMBER DEALERS ASSOCIATION Exposition and Convention, Conrad Hilton hotel and International Amphitheatre, Chicago, I1l.December 10-13, 1956

OAKLAND HOO-HOO CLUB 39 Annual Christmas Party for Oakland Boys' Club, Fisherman's Pier, OaklandDecember 17 evening. (Turkey dinner for needy kids, Santa Claus with presents; entertainment, etc.)

SAN FRANCISCO HOO-HOO CLUB 9 Annual Christmas Party for S. F. Boys' Club, St. Francis HotelDecember 18, 11:30 a.m. (Christmas dinner for 50 boys and girls, Visit from Saint Nick, gifts, entertainment, etc.; Mike Coonan, general chairman.)

LOS ANGELES HOO-HOO CLUB 2 Annual Christmas Party, Riviera Country Club-December 21.

Jonucry

NATIONAL ASSOCIATION dP UOUB BUILDERS

Convention and Exposition, Conrad Hilton hotel, Chicago, Ill.-January 2O-2+, 1957

SOUTHWESTERN T,UMBERMEN'S ASSOCIATION

(513 R. A. Long Bldg., Kansas City 6, Mo.) convention, . Municipal auditorium, Kansas City, Mo.-Janrnry 23-25, 1957

Februory

INTERMOUNTAIN LUMBE.R DEALERS ASSOCIATION (432 S. Main St., Salt Lake City, Utah) convention, Elko, Nevada-February 4-6, 1957

MOUNTAIN STATES LUMBER DEALERS ASSOCIATION (217 Colorado Natl. Bank Bldg., Denver 2, Colo.) convention, Shirley-Savoy hotel, Denver-February l3-L5, l9S7

WESTERN RETAIL LUMBERMEN'S ASSOCIATION (333 First Avenue, West, Seattle 99, Wash.) convention, Davenport hotel, Spokane, Wash.-February 19-21, 1957

Morch

MONTANA RETAIL LUMBERMEN'S ASSOCIATION (P.O. Box 1384, Missoula, Montana) Convention. (Dates not yet available.) Exhibits.

Economists See 1957 Business Rise

Next year will be the best business year in history, although inflation will account for much of the rise in dollar indicators of business activity, in the collective opinion of 22L of. the nation's leading economists polled by F. W. Dodge Corporation in its annual survey of opinions on the economic outlook. Dodge Vice-President George Cline Smith said the economists are "unusually unanimous" in their belief that 1957 business will be excellent and that no dorvnturn is in sight even though most of them do not expect sharp increases in the major economic indicators.

llAllT&RU$SEL[, InG.

tr Ponderosq Pine

Douglos Fir

Engelmonn Spruce

Poil Orford Cedor

Wesfern Red Cedor

Western Red Cedor

Shingles ond Shokes

Redwood

Philippine Mohogony

Douglos Fir Plywood

Interior ond Exterior

Exotic Hordwood Plywood

Ribbon ond Rotory Cut

Philippine Plywoods

DANI & RUSSELL, Inc.

BRANCH OFFICES

I.OS ANGEIES, CAIIFORNIA

2625 Ayers Avenue

ANgefes 9-0174

SAN FRANCISCO, CAIIFORNIA

214 Front Streel

YUkon 5-4995

EaerJ/ Big Business %as Emall Once

are willing to take the personal risks of today for the rewards of tomorrow, because every man in business is in partnership with the future. Tomorrow always comes, and as long as our sons find a hammer, nails and a few boards, they will build for the future, with the same fervor and courage as their fathers and grandfathers, and the echoes of their hammers will resound hopefully through every corner of the world.

The spirit of enterprise is young-eternally young. Opportunity beckons to all ages, but the urge "to start something" is most insistent in the mind of youth. Achievement in our land reflects the imagination, ideals and energy of young people.

Businessmen in our country, always young in spirit,

Thir illurtrotlain ir bored on o photogroph mode in l9tl4 by o credir reporter from o :oulhcrn ofice of Dun & Brod:treet who corricd c corncrs in hit cor, pcrrly for hir own omusement, ond occorionclty or on cid in hir crcdir invefigotionr. A locol wholcrole confectioncr hod rcccivcd on ordcr for $lO.0O worth of ccndy bcrr from the Horsie Hollow Condy Shop. lr wol o Crd order, ond whcn thr crcdif monogcr didn't find the name lirrod in fhc leferuncc Book, hc phoncd the Dun & Brodrtnct oficc for o r.porl on lhe venlur.. Thc rcporlcr orsigned to t'hc colc locotcd the concorn on o dirt rood, iurt ofi c moin highwuy, ond hc took rhe snoprhot of lhc prcmirer ond itr bury proprietor. Hc intaryi.rcd lhe owncn qnd wrole d leporl which was forwordcd ct oncc lo thc u'tolesolor. lt informcd the wholcrsler rhqt thc enlcrprirc wcr opcrolcd oe o portncrrhip by rwo neighborr who were both "eloven yrorr of cge ond unncrricd." Thc rcporter olco obreryed thol "olrhough rhc owne6 ore mcn of limited rnront, lhcy lrovc o high :londing in thcir community." fhe finonciol $otement indicored o$ers of $13.25 in mcrchondisc ond corh, with q voluotion of 135.0O for rhc building conristing of o rcmodcled lurkcy coop. tho portnerr werc rcporlcd or cxperienccd with o fivc-yeor record of relling lcnonodc ond coohier with their homc ponlricr or the principol rourccr of:upply. lhero wo: no indebtcdnelr or thcir mothers' t.rm3 wore .lricrly C.O.D. fhc wholcsoler took a morr liborol ottitude and rhippcd on regulor tcrmr. Thc bill wrr poid in tcn doys, and thc wholcrolcr opened on qcGounl on his ledgcr rhcct for the "Horsie Hollow Gcndy Shop."

Home Builders Coutious on | 957 Outlook Bur Expect Higher Cosls

Washington-The nation's home builders expect higher to remain tight in 1957, or for credit money to become even price tags on houses constructed in 1957. more unobtainable at reasonable rates.

That is a firm conclusion. Otherwise, the home builders are uncertain how many new houses they will build next year. Housing starts are expected to be down from this year's anticipated output of 1,100,000 new homes.

However, one thing is certain-home builders are confident they will sell every house they build in 1957.

They expect the heavy demand for new homes will be refected in sales as good or better than this year.

These conclusions are based on a survey of 6@ home builders made by the National Association of Home Builders. Results of the survey were released in November by Joseph B. Haverstick, NAHB president.

The 6@ builders are members of the NAHB Builders' Economic Council, and they represent 6,000 years of home building experience.

The survey disclosed that the median price on the 1957 house is expected to be about $15,200, as compared to $l4,7AO this year. This is an increase of. about 3.4/o.

Haverstick said the survey confirms his repeated and previous advice: "Now is the time to buy a new home before costs go up. You cg.n't get a better bargain."

Chief reasons cited by reporting builders for the anticipated rise in home prices were these: fncreasing land and construction costs; the demand by prospective home buyers for bigger houses, and the difficulty in financing lower-priced houses.

The uncertainty in the number of new housing starts is caused mainly by the tight mortgage money market. Many builders were unable to estimate their own plans for next year because of the painfully-pinching money situation.

Ordinarily, by this time of the year builders have firmed their plans for the following year. But now these plans, in many cases, can only be said to be "tentative."

Most of the builders expect the mortgage credit market

Should financing continue unsatisfactory in the forthcoming year, lxany builders may be forced to cut back even their current tentative plans.

Seven out of 10 reporting builders anticipated that housing starts will decline next year. The general expectation is for a I0/o median decline nationally from 1956.

Despite the uncertainty, some builders-depending on their areas of operation-are cautiously optimistic about 1957.

This optimism is supported by Albert M. Cole, Housing and Home Finance Administrator. Cole says he expects housing construction to continue at what he calls the "present very high level" until 1960. lle foresees no decline in housing starts from the current level of 1,100,000 between now and 1960.

The reporting builders cited as plus factors in continuing the high level of construction in the growth of new industries, the decreasing inventory of unsold houses, and the ever-increasing demands of prospective home buyers.

These factors are in line with Cole's expectation that the current boom in industrial building and expansion will pass next year and thus free more funds for mortgages for residential building. He also forecast the formation of new family groups in the years ahead which would cause a housing boom "the like of which has never been seen.,,

As for the unfavorable factors-the home builders iroted these:-(in addition to lack of mortgage money) the downpayment requirements and inadequate FHA valuations or VA appraisals.

The survey turned up one curious statistic. While the reporting builders expected a l0o/o median down turn nationally in new housing starts, they anticipated only a 5o/e decrease in their own localities.

Here are some other results of the NAHB survev:

IHE NATIONAT TUIIBER IIANU. FACIURERS ASSOC|ATION, Nolionol Arrociqtion of Homc Buildcrs, West Coost lumbermen'r Astocisfion, Werlern Pine Arsociction, Cqlifornio ted. wood Arrociqtion. Operolion Home lmprovcmenl ond qll othar groups ore going olong wirh rhc Deoler in t957 fo find new ond remodeling markch for his chief building mste?iol SPEAKING OF WOOD-The

Before qnd After phofor ot the lefi sre Exhibir ,,A.,, ,,Thi: ole house" wor in o worse woy thqn the one in lhe populcr rong bafori o remodeling speciolisl discovered thot rhe lumber in ir would serve for snolh€r centu?y or two. fhe cyerore, iust two blocks frorn the notion's Copifol in Wcshington, D.C,, wor brought bock to the bloon of its youth 150 yeors ogo; the wood siding on the front wos given the some decorotive tredlmanl ol George Woshington used qt Mount Vernon-qn exomple of lhe rerlorolion now going on in fhc hisloric Copitol Hill orec. How's YOUR Neighborhood?

1. Almost half of the builders will make basic model changes in the 1957 homes.

2. Two-fifths of the builders will be starting homes without firm commitments for mortgages.

3. Only one builder out of four sells from inventory or during construction only. One out of 10 sells from models only. Most builders use combinations.

4. About 4O/o ol the builders reported no completed or unsold homes. Completed and unsold homes amounted to less than one-half month's production. Only one out of three repor.ted that his, unsold units, either completed or

under construction, were up over last year.

5. Reporting builders had many sales ahead of finished construction or even starts.

6. One builder out of three handles trade-ins. However, these do not account for too large a proportion of their volume. FHA firm commitments are not used very much in trade-ins

7. One builder out of four reported doing some home improvement and rehabilitation (fix-up) work. This accounted for about 8/o of. the dollar volume of those doing such work.

Continued Shortoge of lorger ond Better Homes Will Sustoin Vqst Building Products Mqrketr Soys House I Home

Today's tough selling market offers a golden opportunity having a tough time getting mortgage money, that the day for smart building materials producers. While it is well of Anything Sells is past, the fact remains that houses, and knorn'n that new housing starts are off, that builders are the products that go into them, which are sold right, priced right, sized right and merchandised right, are doing welland getting a larger share of the market.

Prefcrbs Colled Big Lumber Merrket

A leading manufacturer of prefabricated homes declares that greater use of lumber can reduce the cost and boost the quality of prefab housing. P. S. Knox, president of the Prefabricated Home Manufacturers' Institute, suggested a speed-up in the simplification and standardization of lumber sizes as first step in this direction. Addressing an annual meeting of the National Lumber Manufacturers Association, Knox called for closer cooperation between lumbermen and prefab home producers to cut overhead expenses, reduce waste and bring about a "vast increase" in the use of lumber for prefabricated housing.

He said prefab men rvill use the knowledge gained from more frequent get-togethers rvith lumbermen "to build better houses at lower cost-using more lirmber." Knox also urged the lumber industry to take the lead in developing ner'v home building materials. He asserted:

"Prefab plants are beginning to develop important resources for research, and some of us ar€ seriously interested in some of the new plastics and honeycomb materials that are being developed as by-products of the lumber industry.

"Prefabs furnish a large and fairly immediate market for these materials from lumber and lumber waste, and having such a ready-made market should offer real stimulus to you as the men r.vho are guiding the future of the lumber industry."

Prefabs accounted for about 100,000 homes or nearly L|o/o of. all new single-family housing starts in 1955, Knox said. "f b€lieve," he declared, "that in the next 15 or 20 years, fully 900/6 of. all the houses built wiU be prefabricated-" Knox estimated that the prefab housing industry will nearly double its consumption of lumber and wood products this year as compared with 1954. Last year, according to Knox, prefab housing consumed more than 400 rnillion board feet of lumber, some 250 million feet of plywood, more than 78 million board feet of flooring, 847,N0 doors, and some 52 million feet of wood trim.

This was the theme of the Fourth Annual Marketing Conferences on the home building otitlook for 1957, conducted across the country by House & Home, the professional magazine of the home building industry. Initial sessions of these meetings for major executives and marketing counselors of building material and equipment producers have been held in Seattle, Oct. 23; Portland, Oct. 24; San Francisco, Oct. 25, and. Los Angeles, Oct. 30.

The major reason why today's cofnpetitive market is a boon to quality products, according to House & Home editors, marketing stafi and industry experts addressing these conferences, is found in the fact that the bigger and better house is today's best seller. For example, hardly anyone builds one-bathroom houses anymore, whereas 83lo of all new 1950 houses had only one bath-so this year's 1,100,000 new houses are a much bigger market for everything that goes into new bathrooms. Other examples also show how fewer, but bigger and better houses, require a greater amount of quality building products:

Today's houses include in the package two or three times as many new ranges and refrigerators, four or five times as many dishwashers, home laundries, garbage disposers . .

Today's house has a lot more and bigger windows, so the market for windows is bigger than ever, and richer than ever. ,

Today's houses use twenty or thirty times as many sliding glass walls .

Today's house is bigger, so it uses more lumber.

It uses 100 times rnore acoustical products

It uses a lot more quality flooring

It uses a lot more insulation.

Market for Larger, Better Houses Still Immense

This trend to the bigger, better house is bound to continue, according to these marketing conferences, because the demand for such homes is almost as acute today as the demand for shelter alone in the immediate postwar period. Since 1941, the number of families u'ith incomes below $3,000 has dropped from 10,090,@0 to 5,233,000 in 1953, and, at the present rate of change will probably fall to around 3,000,000 families by 1959. The low-income family is the vanishing American.

BUT, by contrast, still speaking in constant dollars:-

'l'he rttntl,t'r ,,i i:rnrili('s \\'itlr irre ,,lrc: ,,,, cr- $5.( )()0 lrtrs >kr-roclit'tt'ri ir-orn N.frOi.()(X) irr l')Jl lr, l()..101.( )(X) in 1()5.1. rtttrl :t lrt'ol,:Llrlc J.r.(X)0,()(10,)l- ln()r'(' lr-r l()51)

lle rc is lt rrr;rrlict iol ll.(X)i ).( ){ )1) rnorc lrt'ttt'r. lrorrrt's and we haven't built 3,000,000 homes for that market since 1929.

lrrt'lrrrlcrl irr 1lr;rt 17,()()().(X)O is ;L nlLrlit't ir,r rrc;Lrl-r' (r.()il{). ()( )0 rr,rr-t,ir,rlscs lrr-icrrl irt $lx.()()0 (,r llrl)l-r,. and l,r'e haven't built 1,000,000 houses for that market in 25 years!

'l'lris lrietrrr('()i l(,ri:L-r''s h,,rrrc lrrrilrlirrr u):rrli('t \\l: l)r(, st'ntt'rl :Lt 1lt('se rn:rrlit.ting r',,ric'rcjl,.t': lr_r' l't'r'r-t. j. l,r-cntict..

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Flon Two Lqrge Desert Trqcts

'l'ltc l\\,, l;u-gt'.1 1r;lct-. iil)l)l-( ,r-t.r'l ( )t-tolrtt-S l,-r. tltrr 1,. .\. ( ()11n1-\ l{t'gi,llLl l'l:Lrrrrirre ('r,rnlri<sl,)n \\'r,r-(, lL I'llrtrillrlc. ('rLlit-.. tr-irct i)i.-iii5 rill.lc ilrrrrii_r.1r,t:,,1 l(,O;rcrrs tr, tlrc 'l-]r()lniL: (,rrr1r:rnits. \;rn \l;rrin,i,;irrrl SO0:ir.rt,: ir .\lt1c1,1rt. \';tllt'r l-,,r-.120 sirrr-lt'rlrrt.lllrgs to lrr,srrlrrlirirlcrl lrr-li,,r 1.. Iicrl ('o. [.r- -l'rr]1,,, l]r-;rrt.lt. lr,,tlt ,,i (,lt'rrl:tlt,.

F.EMEMBEF."?

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Iliglr rrirl(l'(':un('lo 5t'oti;r ort I)t'cttrtlrt't'JJ. 1().i(r. Iior scr't'r';rl rllns tlrr'lorrl \\'ar5 \\it1r,,tt1 :rrtr ('()1rt:r('1 \\itll tlr('\\'ofl(1, ()utsi(1(' it \ ('rl snr;rll rariitt.. I'-r t'l lr('\\ sl)itl)('r's ('( )t1l(l t)o1 :ul) lilt'rr corrplt'11'lyorrl lrit'trrlr'. \\',. jrr tht'5;rrr l;t';rrr'iscr, (rtiiet'. cottlrl rrot iins\\('r'1hr rlrrt'slir)rts ()i lr1:llr_\' iricrrrl. trlto littt't'11tt' lor'l11ir,n oi Scoti;L l lllr rtl't'rt'rtt'r' to tht' l'.t'l ltirt't' ;Lttr1 tt'e t-t t'orctt'ntrl litlr tltt'l{)\\lr'\ rrcli;rt-t'. >(), lrs:()()lt lLs lltt: ittll :1ot't lrt'r':uttt'rLrrtil:Llrlt'. \\('tlrr)llglrl -\'r)u \\()t1l(l lilit'to lrlrvt'it tilst lr;r rrrl.

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Io ir::tss tlrt frrll ('\1('n1 r)i llrt'rlltrrr:Lgt, lrttt ut'itttrt';t::('rltl)lr'(l

1)t( irrlr|rtlurt rl:tt;L in rts lrlit'i ir'rrrrt:t5 1x)ssil)l('- 'l'lro.t,rrot irrrrili:Ll lritlr Seotilr sltottlri liltotv 1]r:t1 it lits,,rt tht irrsirlt' ,,i :r rlr;tt'1, 1,,'rtr1 itt tltt l.t'l IiivL'r-a'lrllost ;t loo1r" .\t'r'osS tlrc t'ivcr-tlrc tlt',.'-clirl lrills rist ;Ll,r'ttlll-v ft'orll lllt't'r1!t ,,i tlrc slr'(':rrr, rrlrilt't1rc toun;Lnrl rrtill sit(':Lrc r':1;tl11i:lit'r'i otl ir .olrl)ar':rli\r'il ll:11 :rlluvi:rl 1,,'-111;1li,rt. 'l'1ti. slr,1rts gr';rrlrt;tllr ilort tltt'lrill.1,:tr'li rri lltt totttt tlt,tttl t,r tlrt'rirtt'lr:Lttlt rrltt,'lt

FEAST OR FAMINE /IT I957?

West Coast Lumbermen's Associatian Will Push Its Species in Euery Crossrouds to Boost Demand

Prepored Especiolly for fhe Golifornio Lumber Merchqnt

By Arrhur VV. PR,IAUIX

A combination of tight money for home financing, heavier than usual Canadian imports of lumber, and some evidence of overbuilding in certain areas of the nation, conspired this year to reduce demand for West Coast lumber.

Volume for 1956 will run about four percent below the five-year average, but will be about 10 percent below 1955.

Outlook for 1957 is for a continuation of demand at about its present level, although volume of business could take an appreciable jump under certain conditions. If some formula could be worked out to place more money at the disposal of home purchasers, new home starts would pick up sharply. Any improvement in world conditions which would siphon off Canadian lumber from this country would help.

Certainly there is no letup in sight for a high level of construction of churches, schools and light commercial

buildings, all cf which take vast quantities of lumber. Forecasts for the peak heavy construction year of all time bodes well for lumber, especially timbers, plank and heavier dimension.

The key difference whether we have a so-so year or a boom year in the West Coast lumber industry pretty much revolves around housing volume, for about 40 percent of all of our lumber goes to this market.

Millmen are not just sitting back on their tail bones waiting for the wind to blow orders in through the window. They are, through the West Coast Lumbermen's Association, out after business more aggressively than ever before.

WCLA will mount its hardest hitting national merchandising and promotion campaign in 1957, using every effective media-magazines, newspapers, radio and television, as well as direct mail advertising. The lumber people want to be sure they get their share of the home construction and light construction dollar.

With assured distribution at every crossroads in the U. S. of well-thought-of Douglas fir, west coast hemlock and western red cedar lumber, west coast millmen expect to be able to get their share of any business whether it is a full house job or a single board for the shoulder trade.

They intend that every American who is interested in lumber knows the names of their fine West Coast lumber species. They expect to let the prospective U. S. lumber customer have a full rundown on the great structural qualities of fir and hemlock, its non-twist characteristics, and its ease of working. They will tell of the beauties of fir, hemlock and cedar at a time when the nation's architects and designers are designing homes with more exposed

(Continued on Page 124)

IHE IECHNOI,OGICAL REVOI,UTION in rhe Woodr hor reen Diesel-powcrcd equipm.nt rcplcce steom ond hores (below), brought morc :peed cnd powcr into log hondling; here ir rhown o gicnt lrack-loodcr, copoblc of moving ony plocc in the woods. lefl: Choin Scws not only fell bur buck all thc tirnbcr or wcll; rhe hondy, gc+ddven godgets take bockbresking lobor ofi lhe crews

It's show-time*and you can't afford to miss the greatest shows on earth! Every regional convention as well as the national shows feature all-stars-the latest building materials that make your jobs easier and more profitable. Make it a point to attend as urany conventions as you can. And while you're there, stop by the Iong-Bell booths. Yorr'll see such show-stoppers as Long-Bell Kitchen Cabinets, Flakewood and Ven-O-Wood. And Long-Bell representatives will be on hand to answer any questioru you may have.

The West Cocrst Lumber Inspecrio

Itns Just like 'Scotlcrnd Yqrd'

Everybody loves the policeman out in the great raindrenched forest region of the Pacific Coast. Otherwise, how account for the remarkable growth of the lumber industry's "Scotland Yard"-the West Coast Lumber Inspection Bureau-which today has its all-time high unsolicited list of participating mills ?

Ten years ago the Bureau had 254 mills, today it has 530 in the fir region, representing 8O/o ot the production. The growth of the Bureau remains a mystery to Howard L. Brown, 33-year veteran of the lumber business, who can, however, solve any oi the mysteries of lumber grading.

To H. V. Simpson, manager, the growth without solicitation is no mystery. He says it is evidence of the increasing acceptance of the integrity of the Bureau grade-stamp throughout the nation and confidence by buyer as well as seller in the 200-man, hand-picked stafi of inspectors and supervisors.

Just like Scotland yard, the Bureau has 32 supervisors with 10O0 years of lumber knowledge behind them. These men have charge of all grade supervision and education work both in the producing and consuming areas.

The Bureau has seven main functions, which last year cost the west coast lumber industry $1,33I,772. Main purposes of the Bureau are : 1) to write, adopt and make

available grading rules for West Coast species; 2) to interpret these rules; 3) to supervise the grading practices of subscriber mills to insure that the correct standard of grades is maintained at all times; 4) to educate and instruct people in correct grades and grading procedures; 5) to maintain and supervise the correct grade-starnping of lumber when the Bureau's ofificial grade stamps are used; 6) to inspect and certify any shipment of West Coast species upon request, and, 7) to reinspect any shipment of West Coast species upon request.

In addition to the mone'y spent by the West Coast lumber industry for the Bureau, a similar sum is spent by this industry for the Pacific Lumber Inspection Bureau, whose inspection work is largely with fir cargo mills in the export trade.

Few industries in the nation aoproach the monumental effort the West Coast lumber industry exerts to guarant€e the uniform quality of its products. The expenditure of nearly $3,00O,00O annually by mills of the Douglas fir region to insure and maintain quality control of its product is one of the h'igh-water marks of industrial honesty.

Ninety percent of all lumber manufactured in this area is under the supervision of a qualified grading bureau. If not a subscriber, ar'y producer in the producing area of the West Coast species can have use of any of the Bureau's services at reasgnable cost. Grade stamps are guarded zealously and use of these U. S. government-registered symbols is closely supervised, for in their proper use lies the strength of the most remarkable of all industry-financed police forces.

Superintendent Brown runs his "Lumber Scotland Yard" with vigor and fairness. Eight of his key men serve as district supervisors in the principal producing areas of the Pacific Coast and in the consuming areas over the nation. Thirty-trvo men make up the supervisory staff and 170 inspectors handle the on-the-spot work of the Bureau.

Bureau offices are maintained at Seattle, Eugene, Medford, Los Angeles, Washington and New York in addition to the Portland headquarters. Resident supervisors are maintained the year around at Eureka, California; Dallas, San Francisco and Chicago.

Best evidence of the high esteem of the Bureau is dhe fact that mills find it much easier to sell lumber which is under the supervision of the grading Bureau, Manager Simpson points out. Remarkable is the fact that both buyer and seller accept the final decisions of this unique organization, Also, the government agencies having to do with housing and government procurement of lumber accept the rulings of the Bureau without question.

A hundred years ago, lumber shipped from Oregon coastal ports had but two grades-Good and "Refuse." Our needs were simple in those days.

By I%)2, when the Seattle Lumber Manufacturers' Ex(Continued on Page 172)

HYSTER 70 on pneumqtic tires

TOOO lbs. copocity ot 24" loq,d cenler

Power steering ql no exlrcr cost

Also available with:

LP-Gas fuel system

Diesel engine

Dual N'heels

Plus a complete line of lumber and building material handling attachments.

TUMBERMEN! This is the truck you've asked for. built especially to handle your kind of loads under conditions found in yttur yarcls ... indoors and outdoors... with greater driving ease than your auto.

No olher 7000 lb. pneumotic offers oll these odvonced feolures:

O Shorlesl turning rodius (by forl mokes pos-

O Works inside o boxcor (the only 7000 lb. sible norrower oisles, more storoge oreq. pneumolic thdt will do this).

O Power sleering os slqndord equipmenl.

O Single lever hoist ond tilt control, speeds

O Lorger engine provides exlro Power to climb hondling.

O Low overheod cleoronce, with full ronge of & wedlher' uprights (including free-liftl to suit your in- .ffi

sleeper grodes-keeps lruck going in bod

o Powerful brokes (lorgest broking creo). dividuol requiremenls.Y\

See lhe new Hyster 70 ot the NRIDA Convention ot Hysier Booths 36 ond40.

IOO Yeqrs of Lumberyqrd Service to Aubutrrr Cqlif,, Mclrked by Opening of Wendell Robie's D-l-Y Store

Lethargy rides hand-in-hand with failure. It is a malady that is both evil and dangerous when it invades the souls of the young. It is, however, more commonly found to be a disease of old age.

Businesses, like people, also suffer from this ailment. As they grow older they tend to lose headway, they become content to tread water and collect their "dues," and, finally, they begin to slide down the success ladder to their ultimate death. The trip down, hbwever, takes much less time than the slow grind up.

It is indeed seldom, therefore, that one encounters a business 100 years olda business that has come through all the depressions, recessions and "isms" that this world has seen in the last 100 years-that has retained its youth and is still in there fighting for more than its "due."

But in the bustling mountain community of Auburn, California, there is a business that has seen 100 years of service to folks in the Central Valley area-a business just as young in heart, just as modern as the best of them.

To commemorate the conclusion of its first 100 years of service to the miners, ranchers, home builders and homeowners of Placer county and the entire West, Auburn Lumber Company held one of the biggest gala openings in Au burn's history on Friday and Saturday, October 5 and 6, with the opening of the firm's new Lincoln Way showroom, designed with the very latest do-it-yourself merchandising techniques in mind.

"Our new store," says Wendell Robie, general manager of the l00-year-old firm, "shows our faith in the future." It would also seem that Mr. Robie has justifiable faith in the future of do-it-yourself business, too, judging from his fine new 8,000-sq. ft. showroom which is dedicated to that segment of business.

Auburn Lumber's new showroom did not just come by accident. Actual planning had been underway for almost a year, and grand opening publicity in the Auburn Herald began six months before the actual opening.

Mary Kohler, Auburn Lumber's expert advertising and publicity manager, further aroused public interest in the opening by offering prizes every week for a six-months period prior to the opening. Contestants merely registered at the old store and winners were announced each Sunday in the yard's advertising. Weekly winners were also eligible for the grand opening drawings, which just added to everyone's interest in registering for the opening. Needless

WENDEII t. nOBlE, g.nerol monoge? of fhe compony and seyen ydrdt, ir olco CCFSIA president, Slote Forestry Eoord figure, IMANC director, Plccer county orsemblymon ond grond iury membor. Former slore locqtion (!efi, below) will bo modernized for CCFSIA hq.; new store (right) hor 8,0OO-fi. showroom, 4,000-fr. ofiice cpcce

NEW OFFICES (righr) will servo lh€ lim yords-Woodlond lumber Co., Gordon Howell, monoger; Dovis lumber Co., Donqld Andercon, mqnqgeri Dixon Lumbcr Co., Edword Spongler, rnonoger; loomis lumber Co., Emery llorlin, monoger; Colfox, Verne Temple, mcnoger; Newcostle, Tom Toylor, mgr.

WAITER S. ROBIE (lcfi), oudilor, is q cou:in ro Wendell Robie. ROy I IKKEISEN (center), rccretory ond sclcsncnoger, won world fome in 3Or qr Olympic slier, loined Auburn in 1932. GORDON DAVIS, righf, production monoger ond assirtont monogar of thc bronch yords, holdr rGcordi rtorted sr truckdriver in 1928

INVIIING ENIRANCE of the now Auburn lumber Co, retoil store is seen from lhis entronrc overhcng; rtorc ir eosily hcndled by o corhier and three clerkr

TOP PANEI: Roloil rlore dasigners went oll-oul to tppcol to woman rhoppers or well ot men-left photo at opcning shows how well they ruccceded; cbnler: new drowroom wqs conneclcd to exirting opplionce slors ond everylhing hqs itr own dcporlmcnl; right: wide sisles ond low irlondr give spcciousners ond let clerkr see cuslomers cntcr. CENIER PANE!: Ar reor of Paint dcportment (one cntire wcll) is intcrior decorolo/s roon to sid in color-dedgn (women loved ir!); centcr: Odd Skogon sells Christmos wropping, which sold likc nickeJ beer during openingi righr: wetl-lighfed, orronged tool dirplcy gets .ntire wsll. LOWER PANEI,: Drqwings from cquirrcl-cogc (lefi) werc hcld cvcry hclf-hour sl ontile opening; cenl€r: viaw of applionce dGportmGnl frorn sccond fioor rcpoir shop;

to say, this program also added considerably to Auburn Lumber Company's mailing list, too.

The two-day commemorative event, at which over 2,000 people registered for some $1,000 in door prizes, marks a hundred years of business history that had its beginning with the establishment of a sawmill by A1.lan, Creorge and Edwin Towle in 1856.

Today, Auburn Lumber Company, with head offices in Auburn and branch and associated yards in Davis, Woodland, Dixon, Loomis, Colfax and Newcastle, California, continues t{re operation begun as Towle Brothers Company. Remaining under the leadership of members of the same family for the last century, Auburn Lumber Company has well lived up to its motto, "Hats off to the past-coats off to the future."

Lumbering, since the time of the gold rush days, has been an integral part of the industrial development of Central California. As a result, the Towle Brothers operation itself showed considerable expansion as the West was built. In the years preceding 1869, Towle Brothers supplied the lumber and timbers to Central Pacific Railroad for the first transcontinental railroad into California over the Sierras. Even today, Auburn Lumber Company's remanufacturing'division continues to manufacture special

right: Ed Young, Gorehime Corp., onnounces o winnor in drowing. "Spcciolt" (righf) gor thc "oc. lion"

timbers for such companies as pG&E for over the Sierras.

its power lines

After completion of the Central pacific transcontinental railroad, Towle Brothers, in 1876, buiit one of the first narrow gauge railroads in the West, in order ' to mor€ effectively transport logs to the mill and finish lumber to the main line.

Shortly afterward, in the year 1882, J. H. Robie, a brother-in-law to the Towle Brothers, came out West from Vermont to take charge of the company's woods' operation. His son, Edwin Towle Robie, later became secretary of the company after working up from store clerk to superintendent of yards.

By lX)Z, only George W. Towle'remained alive and it. was then that he decided that the business should be sold or transferred to others. Later that year, E. T. Robie, his ,' father J. H. Robie, and L. Huntley established Auburnr : Lumber Company to succeed the business formerly operated by Towle Brothers at Auburn. In 1903, the Towle,

Brothers mills and railroad were sold to a Canadian concern.

Since 1902, Auburn Lumber Company, and the companies associated with it, have been managed by three generations of Robies-first J. H. Robie, then E. T. Robie, and now Wendell T. Robie. son of E. T. Robie. who assumed control of the concern in 1944.

Auburn Lumber Company has never been satisfied with "seconds" in any modern development or trend, as its new showroom will testify. Not only does the firm maintain the latest trucks, carriers and lifts for efficient materials, handling, but it went a step further recently when Wendell Robie and his associates developed the installation of a

Gar-Wood scissors lift under the bed of an Auburn Lumber Company delivery truck (CLM, 7/t/56). This scissors lift will elevate the truck bed to roof level height so that roof materials or decking can be delivered right where they are needed on the job.

This type of "Yankee ingenuity" is prevalent throughout the entire organization. One quick look through Auburn Lumber's new showroom-with its wide aisles, low center islands, price-tagged and departmentalized inventory, central checkout 'counter, planning room, and private (Continued on Page 130)

$lO,00O lN nETAlt SIORE SAIES wo3 rrrng up by rhc carh rcaislcr during thc rwo-dcy grond opening. Tho:c who rcofi ct do-it-yourelC buriness con pleorc rc.rcod thql ronlence to l.l that t.tounding rotal rink inl

BUIIEIIN BOARD or reor of Auburn lumber Compony's ne* relail store hsr this very ottroctivc disploy {cbove) rhowing orlicles ond old pictures of thc eorly logging doys in the Towlc Brothcrs operolion

Afler a yecrr of 'leveling-out'--

Western Pine lnduslry Will tleet '57 Heqd-on With lntensive Merchqndising, Constructive Efiorf

After two straight years of new all-time highs in production and shipments, the Western Pine region lumber industry leveled out in 1956 to approximately the 1954 pace. As the year drew to a close, the Western Pine Associatron estimated shipments for 1956 at about 7.75 billion feet, at which the volume stood third best in the region's history. There was still some possibility the 1954 mark of 7.84 billion feet might be topped, ranking 1956 second only to the all-time record of 8.5 billion feet of 1955.

Forecasting for 1957 is strictly on the "iffy" side. A. L. Helmer, Montana lumberman and president of the l2-state association (left), said 1957 was "really a toughie to look into" since so much depends on availability of mortgage credit.

"Residential construction is the bellwether of our lumber markets," he pointed out. "The Federal Reserve's 'hard money' policy slowed housing starts in 1956. Some experts predict there will be action in Washington, D. C., making more mortgage money available after the first of the year. Unless we are willing to predict positive action along that line, I think we'd better look for a housing year pretty much like we have just had.

"We are taking a breather on setting new records, but our markets are as great as ever. Our old friend, Mr. Competition, is back with us, big as life. We have an opportunity to advance further beyond the gains of the past few years by more intensive merchandising methods. I've always believed in a strong program of merchandising as being for the long-range good of the industry, and it goes without saying that we should not fear a need for it, but rather meet it head-on with constructive effort."

At Association headquarters in Portland, an analysis showed 1956 shipments (sales) held fairly close to the previous year's record pace until mid-year, being down but I.3Vo at the end of the second quarter, compared to the big first half of 1955. In the later months, however, there came a drop in demand somewhat heavieg than expected, averaging close to IO/o below the comparable period of 1955. which rvas the busiest ever for the Western Pine industry.

Some increase was expected in 1957 in commercial and industrial construction, possibly chiefly in costs, but the rate of home building was nevertheless viewed as key to the lumber demand outlook for the region.

Meanwhile, the industry reported a year of notable growth in Association membership. More than 50 mills were added to the roster in 1956. Ten years ago the Western Pine Association was made up of about 170 companies .vhose shipments came to some 65/o of all shipments from

the region. Now there are about 375 member companies operating nearly 440 mills, and their shipments come to about 85/o of the region's total lumber output.

"Production from our region," President Helmer pointed out, "represents about $1 billion in sales, plus indirect business generated in the localities and states by these lumber sales. Our mills employ about 65,000 persons and produced in 1956 enough lumber to build approximately 700,000 houses. This production adds up to more than onefourth of the softwood lumber production of the country

"The Western Pine industry continues to expand its already large seasoning facilities. Ernphasis is kept on good manufacturing methods, utmost standardization of grades and the best of shipping practices. We shall continue to apply ourselves to these good practices which build prestige in the lumber trad€," he declared.

I\{r. Helmer reported one brand new type of lumber (Continued on Page 121)

HOI$E ftIODERNIZAIION in plirhcd wirh knolty Pondrrorc ond lnlond Rcd Ccdor clorel

thi: before-and-after oltic proicci woc cccomPinc poneling, vcrlicol.groin Douglor Fir fiooring lining; photogrophed by WESIERN PINE ASSN.

Our color system costs you $29.90.. Here crre coloring tubes thot will rinr ony kind of poinl, enomel, olkyds, lgfex, or P.V.A. You'll nof hqve to rell your cuslomer thot you cqn nol color his product. Just open the con, mix in the rube, qnd "CREATE ANY COTOR UNDER, THE SUN.''

Merol cqbinet os shown with 20 boxes of oll-purpose tubes $2g.go.

6 tubes per box.

Deoler cost per box l$t.32. All colors retoil per tube !$.4O. Reody for immediote deliverlr.

Deqlers ro Throng Chicqgo for NR.IDA Exposition

Unprecedented dealer attendance and an unexcelled program of clinics, product exhibits, and entertainment are assured at the Third Annual Building Products Exposition being held December 10-13 in Chicago's fnternational Amphitheatre by the National Retail Lumber Dealers Association. Advance dealer registration from every section of the country has broken all records, indicating high interest in the varied 4-day program.

With space sales not yet iompleted, there will be more than 200 exhibit spaces sponsored by nearly 2@ separate exhibitors. The Exposition will occupy a total of 180,000 square feet of space.

Dealers going to the Exposition also will have the privilege of attending 10 management clinics, inspecting the Profit-Maker Model Store and the Model Inside Wafehouse and Pole Barn, and witnessing continuous demonstrations oI materials handling equipment.

Breakfast clinics at the Conrad Hilton hotel rn'ill be devoted to "The Lumber Dealer's Tie-in with Women's Congress Housing, "The Management Side of Merchandising," and "Profit Management."

Each morning there will be clinics on Power Tool Merchandising and Component Parts, together with trackside demonstrations showing the unloading of freight cars with mechanical haadling equipment, all at the Amphitheatre.

Luncheon clinics in the Amphitheatre are on "Successful Home Improvement Experience," "Profitable Kitchen Remodeling," and "Ready-Mix Opportunities."

Clinics on Materials Handling rvill be held each afternoon at the Amphitheatre, with a different program each day.

. The entertainment program for dealers and members of their families includes an Industry Reception cocktail party at the Hilton and an NRLDA Dinner Dance in the ballfoom.

For ladies attending the Exposition, exciting extra events have been planned in the form of a luncheon and style show and a theater party. As an added attraction, a mink stole will be given away each day to a registered lady or dealer in attendance at the Exposition. Tuesday has been left open for Christmas shopping in Chicago's'famous department

stores and shops, for sightseeing, and for visiting the city's many smart restaurants.

Another feature of the Exposition will be the grand opening of the three Women's Congress llomes in nearby Munster, Indiana. These homes, planned and built under the direction of NRLDA, demonstrate the numerous principles of good home planning recommended by the women who attended the Women's Congress on Housing in Washington. Buses will be provided to transport dealers and their families from downtown hotels to the Amphitheatre each day and to the Women's Houses in Munster.

Excellent meals will be available all day long at the Stbck Yard Inn which is adjoining the Amphitheatre.

The registration fee for dealers and employes attending the Exposition, Clinics, and fndustry Reception is $15 for the whole four days. A $5 daily registration fee will admit employes and members of related industries for one day only. The registration fee for ladies is $1.00.

Construction is under way in the Chicago area on the three homes planned in accordance with recommendations of the housewives rvho attended the Women's Congress on Housing earlier this year in Washington. The homes are being built by the National Retail Lumber Dealers Association as a feature of its Building Products Exposition. The women agreed that the homes, which had been planned by three individual architects with the advice of the Housing and Home Finance Agency, meet all of the major specifications agreed on at the Congress for families lvith growing children.

One of the homes is a splitJevel, and the others are onestory dwellings with and without basement. They will be completed in time for showing to visiting lumber dealers at the time of the Exposition and then will be opened to the public. Later they rvill be offered for sale.

Miss Annabelle Heath, assistant administrator of HHFA, attended the luncheon and joined the housewives in making suggestions regarding the floor plans and elevations. Joseph H. Orendorff, technical advisor to HH!'A, assisted the architects in developing the plans.

The houses range in area from 1350 to 1450 square feet. Each contains three bedrooms and ll baths, plus a family room, liying room, dining' room or area.and kitchen.

R, e, '- Good Cltlzea of the Redwood Regloa

(The follozuing is from talks deliuered' by Mr. Farnsuorth to the DeI Norte Chamber of Cornmerce, Crescent City, and to the Rotary Club, Arcata, Californ'ia, this Selttember.)

Nowhere is change more apparent than in the Redwood Region. I know that you, as business men, wish to look at these changes squarely, evaluate them, and use the results in making decisions which will greatly affect your own businesses and the future of your communities. I think that before I have finished talking we will find that each of you here in business, and several groups of very fine people in the offices of redwood lumber mills-stretching all the way down to San Francisco-plus the staff of the CRA, are all on the same team; that we are all in ihe business of helping make the Redwood Region a good place in which to live, a good place to raise families,.and a place where an investment can be made with assurance that its value can be maintained far into the foreseeable furure.

A little later I want to tell you something of the history of the organization which f represent, but first I would like to outline some reasons for its existence. Those reasons are basically the same today as they were 60 years ago 'when the redwood mills made their first attempts at joint

promotional work.

Redwood lumber costs more per thousand feet to pro-

duce than any other softwood species. There are many reasons for this. The nature of the tree itself is one. The terrain in which the trees grow is another. The waste factors which are forced upon the mills also are a contributing

One of. the greatest additional causes comes'from

the high moisture content and long drying time which is

necessary for redwood. As you know, the water content

of a redwood tree can run as high as three times the weight

of the wood content, and it costs money to get that much water out of the board.

The result is that the finished product-redwood lumber , -has to sell for more- than the other softwood species or ,, the mills would go broke. True, the.re are certain characteristics of redwood which justify placing a higher market , value on it, but whether these characteristics would help - the wood fetch a higher price if the lumber were dumped , on the market as an ordinary commodity-is questionable.

fn short, the redwood manufacturers have today, iust as

they had 60 years ago, a very definite marketing problem,

and the tool they have selected for solving that problem is the California Redwood Associa,tion.

, The job the Association does is largely a promotional

one. Two-thirds of its rather substantial budget is spent

directly in promotional work, and more than half of the

remaining third is spent in technical work which supports

the promotion.

PfW i Faneuoftho Erccativc lfcc-Prcsldca t, Callfomla Rodnood essoclatloa

Association. They are: Arcata Redwood Company, Hammond Lumber Company, Hollow Tree Lumber Company, Holmes Eureka Lumber Company, Hulbert & Muffly Company, Inc., The Pacific Coast Company, The Pacific Lumber Company, Simpson Redwood Company, Union Lumber Company, Warm Springs Redwood Company, Willits Redwood Products Company, and Wolf Creek Timber Company, Inc.

Some have been memberS since 1916, when the CRA was first incorporated. Some have joined as recently as 1953.

In order to give you a picture of what the Association The three things they have in commol are: is and how it works, I should first tell you that we look

1. They produce a high quality product. upon it as being the sales promotion and advertising de-

2. They wish to establish a permanent, profrtable market partment of each of our 13 member mills, and these 13 for redwood and, departments have simply been put into one office so that 3. They are willing to pay the necessary promotional the job can be done more effectively and more efficiently. costs. Actually, we have two offices: one in San Francisco and

Over the years this has amounted to quite a handsome one in Eureka. In them we have 36 employes divided into investment. Many millions of dollars have gone into findfour divisions: These four divisions operate on an annual ing the markets that redwood can serve best and then

budget of close to half a million dollars.

You will be interested in knowing which mills form the

getting it firmly established.

The four divisions I mentioned are. first of all. the De-

partment of Inspection and Grading. With sound grading and a predictable product we have, of course, laid a splendid basis for promotion work. During the twenty years I have known the redwood industry, this department has been guided successively by three men-and I am sure any of you who have known them will agree with me that from the standpoint of personal integrity, if for no other reason, each has been admirably fitted to act as the conscience of a great industry-I refer to Andrew Nelson, George Nelson, and our present Supervisor of Inspectors, Ralph Talvola.

Nine men form the inspection staff. Their job is to see that every person who buys a given grade of redwood, no matter where or rvhen he buys it, gets exactly the same quality of material. And that, grade for grade, the output of every subscribing mill is absolutely equivalent.

The second basis that is needed for a sound promotion program is technical knowledge about the product itself, and records of its performance in various applications. In short, somebody in the Association must know everything there is to know about Redwood, so that when customers have a question they get a good answer.

That pretty well describes our Technical and Research Division, which operates under Mr. Willard Pratt. You'd be surprised how big a library we've built up on redwood usage, and how many people get help from us. Any time you want to know the answer to a tough problem in redwood usage, like finding the highest safe temperature for a tenth-normal solution of sulphuric acid in a redwood tank, I know exactly where you can find out. . . ft's in the Technical Division of the CRA in San Francisco.

Our technical people are pretty fine detectives, too. As you know, most big industrial cooling towers are made of redwood. A few years ago some owners thought their towers were being attacked by some mysterious type of decay. The Association's Technical Division was called in and, af.ter a good deal of study, found that only certain towers were seriously affected. The one thing in common was that, under the operating procedures their owners

FOR OLD-TIMERS ONIY (lf'll Drive Anyone Else Crazyl

The California Redwood Association library recently came into possession of two small lumber price lists, dated 1899 and 1910. Old-timers will have severe nostalgia when they learn that the price of 1x12 Clear (they called it #1) was $23/M in 1899, and $35lM in 1910 at ships' tackle in San Francisco. For points south of S.F., $1/M was added. The difierential between Clear , and Sap clear in 1910 was $4/M, and you could get 2x4 for $22/M in 1910. If you required specified widths rather than random, it would have cost you all of $1/M extra. Cross-ties brought $14lM in 1899.

were employing, there was a critical combination of chlorine and alkalinity that had a dreadfully deleterious effect upon the wood in the towers.

Our technical people outlined an operating procedure which avoided this critical combination and made it available to plant engineers. Since that time the trouble has been greatly reduced and a dangerous threat to redwood's continued use in the cooling tower industry has been averted.

I could give many other examples of the work of this Division-its work with the building code officials in the three major building code areas of the United States, its work u'ith FHA and VA, its work with individual manufacturers of redwood items, but I am sure you get the idea that its sound technical knowledge helps build specialized and continuing markets for redwood lumber; and while there is a continuing market for redwood products, you can be sure that the mills here in the Redwood Region will keep running, and their people will stay employed and the communities will remain prosperous.

In addition to its activities with the RRCC, our Conservation Division undertakes certain forestry duties, principally in connection with the inspection and certification of tr"" farms, for among other things the CRA is the auth-

Redwood Reglon lllghllghts for 1956

(special

to The CALIFoRNIA LUMBER MERCHANT)

Although production figures for 1956 were not available at press time, here is a "studied analysis" of the situation by Louis Ehling of the California Redwood Association: (these figures are for the twenty mills reporting to the CRA)

wood has been the work of the Promotion division in a planned campaign to promote the use of "Garden Redwood from California" in adding outdoor living to the existing interior residential and commercial structure. This campaign will be continued throughout 1957.

If there are no great changes in the redwood industry, the year 1957 promises to be as good, if not better, than 1956. Of particular interest to the retailer of California red-

The increased interest in the low maintenance cost of the natural effect gained through the use of weathered red. wood exteriors has led to special studies by the Research and Technical division and the end result is a new data sheet, in color, describing how to achieve this effect. A new supplement to the "Exterior Finish" redwood data sheet includes an outline map showing the eight localities throughout the United States where finish systems are weather-tested to meet the minimum durability requirements established for listing by the California Redwood Association.

orized agent of the American Tree Farm System in the Redwood Region.

Now I want to go back a bit to the promotional aspects of our work and give you a few concrete examples of the way in which the Redwood Association helps sales of redwood products all over the country. If you look in the current issue of "House & Garden" magazine, you will find their annual presentation of the "House & Garden" merchandising colors. Every time this group of colors comes out, there are a host of products ranging from house paints through colored telephones to refrigerators, wall papers, drapery and upholstery materials, all of which are immediately made available to purchasers through cooperating stores in every part of the United States. A great deal of work obviously precedes the public announcement, in order to coordinate these colors with so many manufacturers. For the first time in the history of this coordinated color promotion, this year's group includes a color of a natural material, and that material is redwood.

You will frequently pick up magazines in the shelter field and find redwood houses, redwood furniture, redwood gardens and other things made of redwood written about or pictured. I can assure you that it is no accident that there has been so much mention of redwood in these publications. There is an equally continuous flow of such information through magazines in the architectural, interior decoration, and landscaping fields. Just exactly how many pages of such publicity appear each year is a bit of a trade secret, but I will tell you that any year in which the actual space value of that publicity drops below a million dollars,

r'The Best-lqid 'Plonst "

In a big batch of requests for literature that came in the California Redwood Association's mail recently was a coupon asking for a copy of "Redwood Home Plans by California Architects." Bob Romero, u'ho has handled all Association mailings for several years and is usually as imperturbable as a grape about any request, ran knowledgeably through his index of about a hundred or more literature titles. He found nothing by that name; was sure from the start, he said, that no such title exists in today's files.

Old files and long-time employes, hower.er, confirmed the former distribution of plans but no trace could be found of the publication from u'hich the coupon had been clipped. Yet there it was. mailed a couple of days before from Oakland, stating in perfectly plain print, "Please send me, etc."

Regretting inability to fill the request, in replying the Association also asked the sender for information about the source of the coupon. Back came a prompt answer. "I had an idea," the correspondent rn-rote, "that f might get a 'rise' out of someone when I sent that request. I am pleased to send you hereu'ith the book of plans in which your company's advertisement appeared-dated, incidentally, just ?J years ago."

The book of plans, titled "Distinctive Homes, 1927 Edition," was issued by the Lumbermen's Service Association. Its contents were "100 plans frorn r,vhich to choose," an editorial on the value of permanent home ownership, and advertisements of a nurnber of lumber and wood products manufacturers. There is no record of any other recent requests for "Redwood Homes By California Architects." In any case, it's doubtful whether today's home builders vi'ould get much satisfaction lrom 1927 plans.

I am going to be very much worried indeed. Right now it's comfortably above the million dollar mark for 1956, and has been each year for quite a number of years back. Another example-at the Furniture Mart which will take place in Chicago starting October 15th there will be presented the lines of furniture which will appear in the stores from February through the summer of 1957. At that time two lines of furniture will be announced r,vhich will be of redwood and both of strikingly nerv and fresh design-not the old sawbuck tables and benches which have grown to be all too familiar. One will be presented by the largest manufacturer of summer furniture in the United States and the other will be presented by.the most exclusive manufacturer of garden furniture (in this case the word exclusive means "high-priced," since the materials which will be used in this line are cast bronze and redwood).

Another item-a few weeks ago the San Francisco Museum of Art opened a new landscape exhibit. An interested crowd of nearly 400 people attended the opening and the exhibit has received many favorable mentions, in both newspapers and professional journals since. When it finishes its San Francisco showing, it will join a similar exhibit, the subject of which is San Francisco Bay Anchitec-

ture, on tour through art galleries all over the country. fn each case the show will be sponsored by local landscape architects, just as the architectural exhibit is sponsored by architects. It will be no surprise to you to know that all of the gardens pictured employ a great deal of redwood in their construction, for the show is just one part of a larger campaign on garden redwood which we expect to continue for several years.

The garden redwood theme is specifically designed to increase the demand for the common grades of redwood, some of the material which in an earlier day was left in the woods and not even brought in to the mill.

We expect the garden redwood theme to be as important in its way as the natural finish theme which started in 1940 has been, in its effect upon our siding sales.

That, incidentally, was a long, tough struggle about which you may not know. Briefly, the situation in the thirtys was this: The redwod market was tremendously slow. The sales that were made were principally bridge timbers, tank stock, or even end-grain flooring blocks, and occasionally some siding. Shingles were also a sizable factor in our production. f remember the rejoicing in the industry when an open pit silo took a little over a million feet of all-heart stock. When redwood did appear on a house, it was usually only on a gable end, and even then it was painted white.

Little by little, we developed the market strategy of abandoning the white-painted New England farm house and instead aligning ourselves with a group of obscure, young architects around the Bay area who wanted to build a new kind of house where the materials themselves showed through in natural texture and color, and thus became the decoration. fn short, they used as little paint as possible. At that time these architects were practically unknown. Today they are the revered originators of a whole new architectural concept. As their architectural ideas gained national acceptance, redwood became inextricably identified with contemporary architecture. This, coupled with the philosophy that no home owner would pay a premium price for a product he could not see, helped us in the inauguration of a vogue of the clear-finished, redwood-sided house which has played so important a part in the business bf the redwood mills since 1945.

This one concept eventually revolutionized the place redwood holds in relation to thc rest of the lumber

industry, made it the Rolls Royce of softwood lumber species.

As I say, we will continue the promotion of redwood specialty items, like siding, but we expect through the Garden Redwood promotion to achieve a similarly successful market for the common grades.

Of course, one basic thought underlies a lot of our work. 'Redwood, at best, can only produce about 2/o of the American softwood volume. Obviously, the Redwood Association can't publish as many Data Sheets or booklets as some of the larger units in the industry. .We can't publish as many advertisements in the magazines. We can't field as many men or call as many specifiers as some of the big fellows. Eventually, if we confine ourselves to doing just the same things they do, we are going to lose out to their competition. High production costs will eventually get us.

But we try to make a virtue out of our relatively small size. I can remember that after Tris Speaker had led both leagues in batting average for his second season, a reporter finally cornered him and asked how he did it. What was the secret of his success ? Speaker's answer is a pretty good merchandising guide. He said, "Son, f just hit 'em where they ain't."

. And that's what we try to do. That's why we have highly specialized little publications such as "Redwood News." That's why we had redwood exhibits in art galleries. That's why we try to identify redwood in the public mind-only with the latest design and the most fashionable uses. The goal, of course, is to keep redwood moving into select and profitable markets, and have it move continuously, without regard to the general lumber market. Its goal is that now and later, even when redwood lumber production sinks to the level it can maintain permanently, that the specialized markets it serves will assure the prosperity of the people of the Redwood Region.

I want to go back now to the early days of the redwood industry. Picture, if you will, a thin, stretched-out industry linked to the outside world only by schooners which plied' one of the most treacherous waterways in the world. There was no ready-built market for redlvood. It was an alien wood, strange in appearance, with a peculiar softness that made people doubt its value. Indeed, its use in building our coastal cities during the era of the gold rush was based

(Continued on Page 1O6)

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D&B Surveys Businessmen crnd Finds Higher Soles, Profits, Prices Expected in Early'57

Continued high levels of net sales, net profits and employment, together with higher selling prices, are indicated for the first quarter of 1957 as compared with the first quartdr of 1956, according to the Dun & Bradstreet, Inc., quarterly Survey of Business Men's Expectation, conducted over the period, September 24-October 5, 1956, with a random cross-section of. 1597 executives of larger and medium-sized manufacturers, wholesalers, ancl retailers across the country.

The survey shows that 6O/o of all business executives

viewed expect higher sales for the first quarter of 1957 compared with the same period this year; 34% expect no change from the generally high level of this year's first quarter sales, and 6/o anticipate lower sales volume for their businesses.

At the same time, 43/o of. those interviewed expect higher net profits; 5l/o anticipate no change, and 6/a look for lower profits for the first quarter of. 1957 compared with the first quarter of 1956.

New Terms for FHA's Loqns

Minute Man news release No. 26 of the NRLDA is intended to stimulate a larger demand for home improvements by explaining the new terms for FHA's Title I repair and modernization loans.

pe,uoarrh

"Barney" Bates, publicity director for the California Redwood Assn., returned to San Francisco Oct. 31 from a Z-week business trin in the midwest.

Fred Loesch, manager of the Specialty Sales division for E. J. Stanton & Son, Los Angeles, spent some bucks last month to get a buck on a 3-week hunting trip to l\{ontana and Idaho.

Recent Las Vegas visitors were Wendell and Mrs. "Lucky Buck" Paquette. Besides winning'contes.ts and shooting holes-in-one, Wendell operates Lumber Sales Co. in San Francisco.

John C. Stark, retired lumberman, and his wife Edna, former character actress in the movies, celebrated their Golden Wedding anniversary last month at the home of Los Angeles friends in a dinner partv for 40 guests. The Starks, who nolv live in San Clemente, were married in Collinsville, Okla., and have lived in California since 1922, coming to the Southland from Berkeley in 1932 and living until recently in Hollyrvood.

Roy E. James, ,commission lumberman in San Marino, Calif., has recently received word that his son, Frank B. James, serving as Air Attacire in London, was promoted to Brigadier-General. As a lieutenant-colonel in the last war, he was in command of the first P-38 fighter group over enemy territory and, after some 30 missions, was promoted to colonel and assigned to the staff of Gen, Doolittle; during the last years of the war he u.as chief of operations of the 8th Air Force. Since the rvar he has served in several different assignments, including 18 months as Air Attache at Moscow and 18 months with the Air Force in Germany. For th.e past two years he served in the Pentagon, Washington, D.C. Young James is a graduate of Huntington Park High, UCLA, and the AFTC, Kelley Field, San Antonio.

AGAIN, for the 45th yea4 JOFN \f. KOEHL & SON, INC., is huppy to be able to wish the Season's Greetings to the friends and customers and all the fne folk who make our progress possible year af.ter year by their approval of the GUARANTEED \U(/OOD PRODUCTS we have always furnished through the Retail Lumber Dealer exclusively. FORTY-FM YEARS OF SERVICE gives us the know-how to properly supply your 'WOOD \nNDO$(/S, $7OOD SASFtr, WOOD DOORS and CUSTOMMADE MOVABLE SHUTTERS-an$ it is our Continuing Guarantee to furnish you QUATITY MATERIALS under the selfsame fair dealing that we have always maintained and is our keystone into the future. So, for the forty-fifth season, it is our sincere pleasure to once more wish You and Yours-"A VERY MERRY CHRISTMAS A GLOTT/ING, GOOD NE\Ur YEAR."

Since l9l2

WOOD RESEARCH TABORATORY DEVETOPS PROCESS TO PuI QUATITY SURFACE ON IOW.GRADE TUMBER

You may soon see a new kind of lumber on the marketa low-grade, less expensive grade of wood that has been dressed in a smooth, clear weatherproof jacket so you can hardly tell it from high-grade lumber, reports House & Home, magazine of. the homebuilding industry.

For painted house siding and n.rany other applications, says the magazinc, it will be possible to use this new type of board exactly as you r,voulcl the best gracle lumber.

The magic for giving a presentable appearance to wood with defects like knotholes, pitch pockets and small splits, House & Home explains, consists of a new weatherproof overlay of resin-treated paper that is permanently glued over low-grade lumber by means of a special process. "Odd, narrow widths of low-quality wood can be edge-glued together, then overlaid to give a clear, smooth surface," says the magazine. "This process neatly masks defects, gives an excellent base for paint and cuts woocl shrinkage antl swelling 25-40%."

This new development, jnst announced by Department of Agriculture Forcst Products Laboratory scientists, according to the magazine, may be the answer to the increasing scarcity of high quality forest timber, since thousands of acres of second and later growths-where trees are smaller than virgin timber-can become a reacly source of high-grade lumber.

"In line with standard Forest Products Laboratory procedure," IIouse & Home reports, "the new overlay process is unpatented. Like other Forest Products developments, the invention is available to any U.S. wood producer who wants io

make the overlays cotnmercially. Several big firms arc reported already interested so the first overlays may be on the market in the near future.

"Forest Products L,aboratory experts think tlic biggest potential for overlays will be as house siding. Exposure tests in Wisconsin show that overlaid boards stand up against the punishing effect of northern winters as well as high-grade lurnbers do.

"Other uses may include overlays for exterior trim and for interior finishing like painted cabinet partitions, shelving and paneling," it says.

The only drawback with ovcrlays, saicl Forest Products I-aboratory officials, is that you cannot see hidden knots or other defects, and this may cause occasional nailing problenrs. For the same reason, the overlaid board cannot be surface-planned. But this limitation can be minimized by using standard thickNESSCS.

Over'lays are not ncw-, the llouse & llonre report points out. Special paper overlays for plywood have been in use since World War II. The first ones were developed by Forest Products I-aboratory scientists in 1942. But the latest process is the first that can be used in practical fashion for ordinary lumber.

Orange, Calif.-Permits have been issued for a 44-home residential tract at the northrvest corner of Collins avenue and Handy street;homes are r.alued at $11,0O0 and $12,000.

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Age not guaranteed---Some I have told for 20 yearc---Some Lcss

Childish Proyers

The little girl was visiting for the first time in a home where grac€ was said by the entire family in unison at the beginning of dinner. She looked and listened with open-eyed interest while the family prayed "give us this day our daily bread." When the prayer ended, the lady of the house said: "Edith, why didn't you piay for your daily bread?" And the little girl said: "I,don't need to: we buy our bread."

Which brings to mind another little girl in a church story. She attended the Sunday services in a church where the congregation knelt and prayed. Up to that time

761870 Gontroctors in Golif.

A new high of 76,870 licensed contractors was on the rolls of the Contractors State License Board as of June 30. The total grew 3,303.in the past year. Of the total, 32,430 were building contractors.

her experience with prayer was the little one she said by her bedside at night. When she saw the people around her kneeling, she whispered to her mother: "Mama, what are they doing?" Her mother said: "Hush; dear. They're going to say their prayers." And the little girl said: "What ! -with their clothes on?"

L. A. Reol Estote Locrns $ZS million

Real estate loans totaling $25,871,894 for the Los Angeles metropolitan area were disbursed by the western home office of Prudential Insurance Co. in the first nine months of 1956, of which $2I,429,300 rvas for residential purposes. In the period, $90,800,881 was disbursed for loans in the 11 western states and Hawaii, of which $68,727,591 was residential loans. In California, $54,155,711 was disbursed in the period, of which $43,6O9,761 .i,as residential.

Don't forget!-Hoo-Hoo Club 2 Christmas Party-Riaiera-Dec. 27

1957

tUTe Appreciate the privilege of Serving You during the Past and look Forward to the Future with Confidence in our Ability to Meet every Requirement when you Need Domestic and Imported Hardwoods and Softwoods.

'Smokey' The Becrr Colled Symbol of U. 5. Ad Power

Account Executive of 'Tosk Force' Agency Soys Press, Other Mediq, Help Sove Notion 5O Million

Vifol Forest Acres o Yeqr

Hollywood, Calif.-Smokey, the forest fire-preventing bear, was held up here as a symbol also of the power of U.S. advertising in the public interest. Mike Corcoran, an account executive of Foote, Cone & Belding, told the Hollywood Advertising Club that Smokey helped the nation's press and other media cut possible forest fires in half in little more than a decade, while forest users were more than doubling.

Foote, Cone & Belding is the national advertising agency &lypcon,@

PRtrTilT fl}RTST IIRTS !

serving as the public service "task force" on conservation for the Advertising Council. Ervin Grant is the agency executive credited by Russell Eller, advertising manager of Sunkist Growers, coordinator on the campaign since its inception, with popularizing Smokey.

Corcoran said it was virtually impossible to estimate the full value of forest-fire prevention to the nation's economy except in comparison to nations like the British Isles and China. Decimation of forest lands there drastically reduced food supplies and, in China, even created famines by impoverishing the land.

"On a hot day, a single birch tree mav give off up to 80 gallons of water through its leaves in vapor-a sizeable contribution to the fertility of the surrounding area," Corcoran said. "Over a forest in the daytime there is an upward motion of hot air, at night a downward pull. This helps precipitate clouds and increase the rainfall."

(Continued on Page 108)

The Ncrtionol Hqrdwood lumber Associcrtion --hs

The cornerstone of this Association is found in Article III of its Constitution, "to promote the welfare and protect the interests of the hardwood trade: to establish, maintain and apply a uniform system for the inspection and measurement of hardwood lumber." On this stone has been erected the structure of grading standards and business ethics knou'n as "Rules for the Measurement and Inspection of Hardwood Lumber, Cypress, Veneers and Thin Lumber and the Sales Code of the National Hardwood Lumber Association."

It is the universally known and accepted text book of the hardwood trade; it is found in the pocket or the desk of every hardwood lumber inspector, sales manager, salesman and principal, as well as the purchasing agents and inspectors of their customers; it has been printed in two languages, English and French, and it is knorvn and respected by hardwood buyers abroad, rvherever hardwoods produced in the United States, Canada, the Philippine Islands, Cuba and Tropical America are bought and sold.

Over twenty thousand copies of the Rules Book are distributed each year throughout this continent and _ the world. In addition to the pocket size edition, it is also printed in the large, illustrated size.

To the casual reader, the current edition of the Rules Book contains just so many lvords, phrases and sentences describing the grading standards and trade practices in general use. But to the discriminating reader, particularly those survivors who took an active part in the development of these standards, there is seen between the lines and through the printed words a vivid picture of the stirring events out of which these rules have evolved in the progress from the unorganized confusion existing fifty years ago to the state of stability norv enjoyed by the hardrvood industry.

The grading standards are the basis of vahl,es. Without grading rules, prices are meaningless, as they rvere back in

Origin, Growrh ond

Purposes

1898 when 59 members of the trade determined to bring order out of the chaotic condition then existing.

A structure of such enduring character must be based on the solid foundation of integrity and due regard for the rights and interests both of buyers and sellers. The building of this structure has been achieved only by a vast expenditure of those intangible treasures of perseverence, energy, zeal, intelligence and straight thinking which were given so freely and unstintingly by large numbers of lumbermen who endeavored faithfully to accomplish the objectives of the Association.

When the National Hardwood Lumber Association was organized in 1898, business was done in most instances by mutual inspection, lvherein the buyer and seller each had a representative on the lumber pile to argue the merits of the boards. Without established standards. contracts were vague, descriptions of specifications were inadequate, with few, if any, definitions for determining grades. The result was endless contentions, bickerings and disputes.

Each of the large distributing and consuming markets had its own system of inspection, designed by local dealers in their own intereSt with little regard for the interests of the sarvmill man. So many complexities, uncertainties and irregularities grew out of this condition that by 1898 it had become well nigh intolerable.

Today, after over a half century of progress, the National Hardwood Lumber Association, through ttre efforts of its members and officers, has placed the industry upon a firm basis of operation. The universally accepted NHLA grading rules and code of business ethics are the m€ans by which lumber can be produced, distributed and used with full confidence and efficiency.

The NHLA also maintains a staff of 100 national inspectors who can be called upon at any time by a member of the Association to inspect and certify the grades of lumber purchased or sold. The Association's inspection is backed by a financial guarantee. Manufacturers, wholesalers and consumers of hardwood lumber are eligible for membership in the National Hardwood Lumber Association.

WH(ITESAIE OISTRIBUTORS DIRECT ffill SHIPTIENTS

Builders, Producers Work fo Stqndordize Window Dimensions

Washington, D. C.-Dimensional standardization-an elusive but very practical method of lowering homebuilding costs-came one step closer to being a reality here recently during a joint meeting of members of the National Association of Home Builders and the Producers' Council, fnc., the organization of building products manufacturers and associations.

The purpose of the meeting was to determine practical standards for dimensioning windows and window openings. The builders and manufacturers chose this area for their initial discussion, because of the multiplicity of sizes in which windows are manufactured.

Participating were representatives of the Aluminum Window Manufacturers Association. the National Woodwork Manufacturers Association, and the Steel Window Institute. Thcir plan of action is for the NAHB's Research

Institute to determine which window sizes are generally preferred by builders.

The'lost-cutting advantages of standardization of sizes will result from the elimination of much extra cutting, fitting and fabricating at the site of construction. At the same time, it will enable many manufacturers to mass produce a limited number of window sizes. Some firms now produce windows in as many as 350 different sizes.

The conferees agreed that their efforts to simplify the window-selecting process would not in any way standardize home design. Nor will they be eliminating the market for special window sizes.

All proposed standards will utilize the 4't module as a basic unit of dimensioning, in accordance with the concept of Modular Measure as practiced in the building industry. Modular Measure is a system of coordinating sizes so that different materials such as windows and brick will fit together properly with a minimum of cutting or fitting.

OPEN FORI.IM

Editor, CALIFORNIA LUMBER MERCHANT Los Angeles, California

Sir:

Each Sunday in the Financial section of a Los Angeles newspaper there appears a weekly summary of the nation's business, of which I attach a clipping for the past week.

THAT SEllS STAXDARD lf, YouR stoct(l

Pruden Frames, used with your present stock lumber, roofing, and building hardware, will give you a new 40 foot wide building, and a new market! Each dollar in huden Frame sales will sell two additional dollars worth of other materials. the Pruden Frame makes an ideal enclosure for a shelter where clear span, economical conshuction is needed. The franchise in your crty may be open. Write today!

You will note mention of the leaders, such as steel, oil, automobiles, coal, etc., but where is there even a line to show the status of the lumber industry?

I have noticed this glaring omission for a good many years, and have often wondered why some one of the many lumber and r,r'oodrt'orking associations have not taken some steps to correct the situation.

Over the many years of my connection rvith the lumber industry, I have always considered it one of the leaders of our national econolny. An industry-rather the industrylvhich has been and still is the vital {actor in our tremendous housing program, not to mention its contribution to industrial and road building projects throughout the nation.

Many complaints are heard from time to time concerning the encroachment .of the lumber substitutes, yet we hear very little if anything of any combatative attempts.

So I say to you lumbermen, and particularly association leaders and lumbermen's clubs, get busy and let the world know that there is and will continue to be a flourishing and productive lumber industry.

-Fred Kozak 1043 W. 6th St. Los Angeles 17, Calif.

Glu.crlity Control of Lumber Seclsoning

With rhe Moore Mqsfer

Autog rcl ph ic

Conlroller

This single compqct inslrumenl is truly the "mosler-mind" of the lloore Gross-Circulqtion Kiln-ii embodies in one cqse lhese sepqrqle four-point conlrols:

Automoticolly conlrols qnd records lemperolure ( | ) ot green end of kiln, qnd (21 qt dry end of kiln, (31 oulomqticolly controls humidity, ond (4) outomoticolly conlrols roof venlilotion, conserving steqm ond fuel.

INSTRUMENT REPAIRS

Insfrum€nl3 lhst orc nol cccurole co3t money to operotc. Send your in3trurnanfs lo our lnslrumenl lcborotory for prompt rcpoiring and recslibrct ing. All repoir work guoronteed.

'Noil Popping' Pinned Down

Washington-Nail popping, a headache for home builders and homeowners alike, has its principal origin in the drying out and shrinkage of the wood into which the nail has been driven. This is the major conclusion of Ralph J. Johnson, director of the Construction Department and Research Institute of the National Association of Home Builders, based on tests made, and set out in the current issue of the NAHB Correlator.

Johnson said the failure of nails to stay put in drywall construction is a "problem of real concern" and a "costly item to repair." He added that although the data obtained from the various tests are at variance in some respects, these conclusions could be stated:

l. Shrinkage of the stud framing members due to loss of

moisture is the principal factor affecting nail popping, and the amount of pop is proportionate to the shrinkage and loss of ,:-1 ii; moisture. , '. 'l'

2. The length of nail is directly related to the amount of ::1r pop. The shorter nail will give less pop. i.::l

3. The nail diameter does not, for all practical purposes, afr, 'tt'ii

or annularly ringed nails have greater holding power as the-,i,, wood dries out. ,:

5. The species of wood has little, if any, influence ori. popping.

Let drc Moorc llo:tor lecordcr Controller loke thc "gues" out of lumbcr drying. Wrirc todoy.

Gel o good grip on vourselves, bolzs--

Here's Whqt q Womon Sees Wrong with lndusrry

The lumber industry must gear its thinking to the expansionist, upsurging spirit of the American people in order to increase its markets, Miss Elizabeth Gordon, editor of House Beautiful, told the board of directors of the National Lumber Manufacturers Association at a recent annual meeting in Washington, D. C.

The industry cannot be "another sleeping giant" if it is to hold and expand its markets in the future, she warned.

Miss Gordon took issue with the Stanford Research Institute's prediction on the future size of houses, urged the industry to think in terms of expanding requirements and suggested the industry work on six points "where you are weak" in producing housing materials. The Stanford report ' predicted that the size of the average dwelling unit will remain fairly stable from now through 1975 at about 1,000 square feet.

"The Stanford report has its place but the part I can,t buy is about future house types," Miss Gordon said. ,,I am willing to go on record with you, officially, that this prediction will prove to be very wrong in ten years. I want to go on record further, and say that this tendency of American business to assume that there is a universal trend toward 'grading deyln'-feq,,ard 'minimups'-is the ' most dangerous in American history. It has never had any part in American enterprise, factually or psychologically.,,

Miss Gordon cited a l0-year "upsurge in spiritual, cultural and physical progress," and pointed out in contrast, that housing patterns "have been kept from developing any normal curves."

"Government has rigged the aids and controls so completely that normal demand is an unknown quantity," sl-te said. "The minimum house has been made, artificially, the hero of this period. The people, whose daily life is blossoming, are not going to lvant to live in tiny, boxy houses. They will own more possessions, u,hich have to be stored, but most important, they will want more beauty. And you can't wring beauty out of a box, no matter what decorations you paste or hang on its walls. People are hungering for a way of life that has nothing to do rvith dishwashers, garbage grinders and gadgets."

The magazine editor challenged the assumption of the SRI report on future house types on grounds that "extrapolating about the future from the figures of only one industry in a 30-year period is not sound-especially .rr,'hen two-thirds of that period was filled with a depression or a war, and especially when events in home buildings n'ere so strongly channeled by the government along some lines as opposed to others.

"The expanding American market means an expanding American house unless business thinking is clamped into a straight-jacket of pessimism. The minimum house could become the maximum house if it is promoted generally and exclusively, if it is assumed to be the house of the future. Abundant, not minimum living, is the American philosophy that should be the touchstone to all your policy planning about the future."

Wood, both as building material and finisl-ring material, is in the main line of development of emerging American modern architecture, Miss Gordon said. It is in a very favorable position and has everything to gain by siding with the American style, as against the international style, Miss Gordon declared.

"The American style house uses the wood structure itself to endow the building with pattern and design," she said. "The wood house can achieve this kind of' integral design better than the steel framed house or the concrete house.'r

Miss Gordon outlined six needs for the industry:

Restyling of moldings, joint svstems and rvindow and door frames.

Achieving big windou' openings without heavy rvood mullions and muntins or steel supporting members.

Better details for interior storage walls.

Showing people how to use wood for secondary building around their property: sun shades for l,est n alls, wind breaks, fences, garden houses, etc.

Development of structural lumber of sufficiently good finish to give good appearance when exposed, rn'ith special study to structural systems designed for interior exposure. Encouragement of fresh uses of wood materials, rather than remaining tradition-bound.

Gonstruction Costs Still Rising in Western Stotes

Building construction costs in the Z2 states r,vest of the Mississippi river reporting late in October have increased an average of 2/o for the past 12 months, according to The Dorv Service Real Estate Valuation Calculator. issued bv the F. W. Dodge Corporation.

An analysis o{ the Fall 1956 Cor-rstruction Cost Survey by Myron L. Matthen's indicates that the rise in construction costs is twice as great in the states east of the Mississippi river, 4/o Ior the same period.

District #6 reports an annual increase of 4%, based

upon returns from 10 cost-sampling cities in the states of New Mexico, Idaho, Montana, Colorado, Nevada, California, Oregon, Utah and Washington.

The 6-month increase, N{arch to August '56, for the r,l.estern states is l/o. Costs in these areas are 137/o above prewar 1941, giving the 1941 building dollar a current purchasing power of 42 cents. This means that it takes $2.37 to buy as much construction as $1.00 bought l5 vears ago.

The composite average for the cost-sampling areas in the west is 72/o under the level of costs in Nerv York, thus giving the Nerv York building dollar a purchasing power in the Western area of about $1.14.

For the 48 states, building costs have risen an average of 140/o since Pearl Harbor, giving the national building dollar a current purchasing power of 42 c.ents. In the Mississippi river and west central states (District #5) it takes $2.31 to do r.vhat $1.00 did inL941, ancl in the Rocky Mountains and Pacific Coast states (District #6) it takes $2.44.

.These and other findings, some of rvhich are referrecl to here. have been reached in connection with the Fall 1956 Construction Cost Survey, used in support of The Dorv Service Real Estate Valuation Calculator, issued by F. W. Dodge Corporation. The study concerns itself rvith the local changes in the prices paid by builders for the yardstick iten.rs includecl in the Calculator 'building nraterials and hourly wage rates market baskets. Among these items are common rerl brick, u,all plaster, construction grades of framing lumber, cement and metal ; plus 9 skilled labor trades and common labor.

According to the results secured by a processing of the data supplied by local field contributions to the Survey. of rvhom several hundred are periodically invited to participate across the country, the overall conclusion is that the prime components of tvhat make the price tag for buildings, namely, building materials and labor, are corrtinuirrg to push on uprvard, adding slowly to the cost to build for all kinds of building construction. According to field correspondents there seems to be no reason to expect a stoppage in the persistent upward trend.

The building materials situation for District #6, the Rocky Mountains and Pacific Coast states, shou.5 that the increase in building material prices is not sharp rvith the notable exception of Spokane, \\rashington, l'hich shows

Together with the members of our stofi, we wish fo exlend our sincere Holidoy Greetings lo our mony friends, customers ond suppliers. A very Merry Christmos lo you oll<nd moy 1957 Be Hoppy ond Prosperous, Too

MASON SUPPLIES, Inc.

BUII.DING MATERTALS WHOLESALE

524 South Mission Rood, Los Angeles 33, Colif. ANgelus 9-O 657

its materials have increased lOlL in thc 12 mollths ending in August. For the most part, horvever, the increases are moderate, averaging out at 2o/o lor the 18 places reporting. In this District the increase over 1941 is sometvhat sharper as mcasured by the charrges in the 6 sampling cities r,vhich have lreen reporting regularly since 19'11, namely l42o/o increase. This gives the District building dollar of l94l a current purchasing power cif 41 ccnts.

Thc New York City building materials dollar is worth $1.0(r for the District as a unit, and this ranges frot'n a lor'v of 85 cents at Cheyer-rne, \\ryoming, to a $1.20 at Los Angeles. Iior labor, the 12 month incre:rse is 5/o, most of the city-br--city annuai increases averagiug ottt at Sa/o. For the 6 places 'ivhich have bcen reporting since 1941 the

irrcrease is 128/., 'n'hich gives the ltearl Harbor-year wage clollar a ctlrrent purchasing power o{ 44 cents' Tl.re Nerv York rvage dollar is tvorth $1.19 for the area as a lvhole and this ranges from a lorv of $1.11 at Las Vegas to $1.32 at Boise. Of the average conrposite 4/o increase for the yearly pcriocl, 2/. of it accrue<l cluring the current half and 2/o during the earlier half year. With relation to 1941, the purchasing po\\rer of tlte District building clollar is '11 cents, ranging from 3.5 cents at San Rrancisco to 44 cents at Denver. The Nen' York overall building dollar has a purchitsing porver of $1.14 for the clistrict, ranging from $1'03 at Cheycr-rne, Wyoming to $1.23 at Phoenix, Arizona.

(Tell them \ou sa.w it in The California Lttntber Merchant)

ii,ll.i'*.-. t"*o.a.^* roiu,,

illclking Good Neighbors of Lumbermen An Editorial

A letter from one of our readers hit on a thought that pleased us. He said that what he liked most about this magazine is the work we are doing all the time to make good neighbors of lumber folks.

That's a real compliment. What better service could we render this industry than making its followers better friends?

Long ago an American president was asked what his ambitions were on entering the Presidency, and he replied: "I only want to be a good neighbor."

A grand ambition, because to be a good neighbor means so many important things. When you help make lumber-

men better neighbors you help them to know each other better, to appreciate each other more, to sympathize with one another's problems, and you promote cooperation by making them better competitors.

Lumbermen in general are better neighbors than they used to be. There is more social contact between them, more specific knowledge of one another, more understanding being manifested in their mutual dealings, and more certain knowledge that individuals can best serve themselves by promoting the general welfare.

To try and make lumber folks better neighbors, better friends, and better public servants is an important part of the lumber magazine business.

New O'ttowo Trqcto-lift

For Outdoors Mqteriol Hondling

Ottawa, Kansas-The purchase of the assets of the Tracto-Lift Company of Kansas City, Mo., has been announced by Edrvin L. Johnson, general manager of Ottawa Steel Division of L. A. Young Spring & Wire Corp. The principal product manufactured by tlie newly acquired company is the TractoLift, a heavy duty fork-lift truck especially designed for outdoor nse in moving bulky materials over rough or muddy terrain. The Ottalr,'a TractoLift is capable of operating in unpaved construction areas, yards, and sandy soils of citrus groves. It is available in sizes ranging from 1,000 to 15,000 pounds capacity, r.r'ith fork lengths of 30 to lO8 inches. The TractoLift is used to lift loads from various levels, move them to other locations and place them at any level from ground or floor, to stacked height. . This versatile outdoor fork lift is employed by the lumber industry in for€st areas, by the construction industry for handling of lumber, and by the concrete product industry for handling and stockpiling of concrete blocks, septic tanks, concrete pipe and silo blocks. It is also used to transport bricks, steel, coils of rvire, vitreous and clay pipe, and oil or paint barrels. Capable of the higher speed ranges of industrial tractors, the Tracto-Lift is said to travel longer distances and make more trips per day than is possible with conventional equipment. Its maximum underneath clearance enables it to drive over concrete blocks, stumps or logs without dif;ficulty.

For complete details and illustrated literature, write to Ottawa Steel Division, L. A. Young Spring & Wire Corp., P.O. Box 39, Ottawa, Kansas.

Club lO9 Hcs "Hoo-HooHqll of Forest Products" in Sqcromenlo's r'Porode of Homestt

'One of the outstanding exhibits of this year's recent Sacramento "Parade of }Iombs" was the "IIoo-FIoo Hall of Forest Products," prepared and staffed by Sacramento Club 109. The exhibit, filling a large double-garage in one of the 21 homes of the "parade," contained a wide variety of attractive lumber and plywood displays. In addition, thousands of copies of promotion brochures from all of the western trade associations were distributed.

Over 300,000 visitors inspected the annual "Parade of Homes" during its two-week run. Most of these prospectivc )home-buyers and home-improvers, stopped at the Hoo-Hoo exhibit to get better acquainted with the wide variety of wood products available. One of the principal purposes of the exhibit was to stress the services made available by the retail Iumberman.

Club members served as receptionists for the "Hoo-Hoo Hall" in three-hour shifts for the entire course of the "parade."

According to Wayne Hubbard, Keep California Green, fnc., chairman of the reception staff, the thousands of visitors were a "gold mine" for a retailer's prospect list. He also noted that 'a surprising number were in the process or planning to remodel .'or improve their homes.

Committee for the Hoo-Hoo club project consisted of Al

Baltus, The Diamond Match Company, general chairman; Erwin Bjerke, Berco Manufacturing Co., chairman; Bill Fraser, Wendling-Nathan Co., wholesale exhibits; Gil Clark, Pacific Flooring Supply, hardwood flooring exhibits; Bill Haskins, U.S. Plywood Corp., plywood exhibits; Les Van Doren, Spore, White and Van Doren, plan and layout; Wayne Hubbard, Keep California Green, Inc., reception stafi, and Jack Berry, club president, finance.

This was the third annual "Parade of Homes" spor.rsored by the Sacramento Homebuilders Association. It was.the first time that the Sacramento Hoo-Hoo club has entered an exhibit of forest products.

Pqlmdole Permits Top $Z Million

Construction in the Palmdale area of Antelope Valley hit $2,850,000 in August. The 281 permits included 2Zl new dwelling units. Population there has norv reached 12,708, a 417/o increase over the 1950 census. Four major aircraft companies are locating there and aircraft tvorkers are scheduled to top 5,000 by January.

ilANNING IHE HOO-HOO HAll qf thc Sqcrornento Show were (lefi ro righr): Emin Bierkc, choirrnon; Woyne Hub&crd, rcception; Bill lrlcrquorr, Friend & lcrry Lumbcr Co.; Jock Bcrry, Club 109 prcrident, ond C. D. ler{ort6r, 36G1} tory. In thr righr photo, obovc, Mq?quort (lcfi) and Bicrke (right) explcin rhc norurol cppcol of wood to two noturqlly oppeoling viritorc qt rhe Hoo-Hoo Hqll

Schools Builr of Wood Find New Uses for Lumber

Nantucket, Mass.-If some of the old ship captains of this once famed w-haling center were around today, they would marvel at the construction techniques used today with the material of which their homes and ships were laboriously built.

Graceful wood arches, "shop grown" to desired size and shape, frame the roof of the large gym-auditorium. All framing has maximum structural strength through the use of ring connectors and framing anchors developed as improved wood fastenings by the research affiliate of the National Lumber Manufacturers Association. Arches and

roof planking for the gym, as well as the framing for the entire building, are Douglas fir. The gym floor is beech, laid on tidewater red cypress planks.

The school' achieves a friendly interior warmth with ponderosa pine and southern pine used for trim. Windows are of white pine and the exterior wood trim is redwood. Even the roof gutters are of wood, furred out, with lath in back, to provide an air space for dryness.

Roof ventilators are concealed with the traditional "Captain's Walk,'l a vantage point on old Nantucket dwellings which wives of the old-time seaman used as a lookout for the ships they awaited.

The new high school, with six classrooms, gym-auditorium, studyroom, cafeteria, kitchen and science lab, was built at a cost of 92 cents per cubic foot.

"The trend to modern one-story wood schools has unlimited possibilities," Ar,chitect Tallman said. "Full wood use in single story construction is only partly developed. The wood. structure makes sense in many ways. It may well be that many of our school structures of heavy construction, built of relatively high cost materials and difficult to alter, will prove very tiresome and embarrassing from a maintenance and obsolescence standpoint. This may be particularly the case if teaching methods continue their present rapid change of pace over the next decade or two."

Gosto Mesq Builder Elected

Max W. Pope, Costa Mesa realtor and builder, was elected president of the new South Coast Chapter of the Building Contractors Assn. of California. Miles E. Thomas of Laguna Beach is vice-president.

Snraice ' g-ohty Snpnnl,ob;l;ta! -ItI Sirnr*on{

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PLANNG ffiLL ANI DRT K'LII TAilL|iNES AVAILABIE AI PIAM

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Klomoth Indicns Foce Tribol Tussle On Selling Voluoble Timberlonds

Chiloquin, Ore.-Almost a century ago, by an ,,X" on a treaty, La-I-ake, Che-mult, Boss-ki-you and other braves among the People of the Chipmunks signed away their tribal freedom for life on a reservation ruled by the U. S. government. Today, their Klamath Indian tribe descendants are finding it takes more than a mere act of Congress to put them back in charge of their affairs, and in control of property worth $80 million, The Wall Street Journal recently, reported. Sitting on the sun porch of a brown and white home in a pine grove, aging Seldon E. Kirk, the tribe's bronzed, crewcut chief who drives a '56 Cadillac instead of riding a war pony, and wears a red and yellow Hawaiian sport shirt re_ splendent with dancing hula girls, sums up his brethren's dilemma: "Some members want to sell their share in the reservation. Some don't. She's a problem.', The real problem is how the Indians' valuable timber lands in southern Oregon will be handled under a new Federal policy

aimed at putting the Red Men on their own. The 2,000 Klamaths have owned the land all along, but the U. S. Government managed it as a trustee, earning a good deal of warrpum for members of the tribe in the process. Now the Indians are faced with selling their timber land, or managing it themselves wiihout Government help. Furthermore, the Klamath policy is viewed as a guide to future Federal moves to end supervision over 425,000 Indians and some 53 million acres of Indian-owned land around the country.

The million-acre Klamath reservation, with its stands of red-barked ponderosa pine, is worth about $160,000 to each average-size family of four in the tribe. Suddenly handing this money, or manag'ement of the vast timber tract, to the Klamaths is bound to create problems for the Indians, the community and a variety of businessmen, according to both tribal and outside authorities.

In addition to problems created for individual Indians, many of whom knorv only a subsidized reservation life, the change will affect some big and small businesses. Sawmills over a u'ide area may feel the pressure of largescale sales of Indian timber.

Weyerhaeuser Timber Co. owns about 90,000 acres of land that now is almost surrounded by the reservation. And on the reservation itself, Johns-Manville Corp. owns a site for a proposed 915 million insulation board trill.

The policy behind "the freeing of the Klamaths" also airrs eventually at ending Govern_ ment management of some other tribes' lucrative business-including oil and gas lancls owned by the Osages in Oklahoma, uranium deposits be_ longing to the Spokanes in Washington, phos_ phate owned by the Shoshone-Bannock tribes in Idaho, oil belonging to the Dakotas and a saw_ mill run by Southwestern Navajos.

U. S. taxpayers also hat e a big stake in the new policy. More than $1.7 billion has been spent by the Federal Government for adminis_ tering Indian affairs since 1900.

The problem facing the Klamaths, of course, isn't typical of the troubles of all U. S. Indians. 70,000 Navajos, for example, are trying to eke a living from 25,000 barren reservation acres in the Southwest. The land can support fewer than half the people living on it, offrcials have stated. This so-called reservation termination law gives each tribe member two alternatives. Ife can elect to sell his share of the tribal assets when a property appraisal is completed next February. Or he can become an equal-share owner in a corporation or other unit that will run the "freed" reservation as a business.

The hitch is that so many Klamaths-perhaps half or three-fourths of the tribe-apparently want to sell their shares of tribal property irnmediately. Worry as to what this large-scale liquidation rvould do to the Indians and the surrounding community has sparked a move to get Uncle Sam to buy the entire Klamath Reservation.

and Out Best Service to You Throughout 1957

W. E. CtltlPER WHOTESALE TUMBER CIIMPANY

Hqmmond-Colifornio Appoints

Klopfenstein Sqlesmqnoger

J. G. Klopfenstein, for 31 years rvith }lammond Lumber Company, rn'as elevated to general salesmanager of Hammond-California Red'ivood Company, follor,ving the purchase by Georgia-Pacific Corp. Klopfenstein, formerly eastern salesmanager for Hammond Lumber Company, t'ill make his headquarters in the merged company's San Francisco offices.

John Klopfenstein joined the Hammond organization in 1925, after spending five years with Booth-Kelley Lumber Company in Oregon. He was sent to Chicago to handle the sales for Hammond's two fir mills, at Mill City and at Garibaldi, C)regon, which were sold in 1935. In 1933,

Klopfenstein transferred to Hammond's office as eastern salesmanager, remaining rvhen he moved his headquarters back to tinued from ihat point until taking over manager now in San Francisco.

SCRTA Areq Groups Meet

New York City

' there until 1947, Chicago. He conas general sales-

Several area groups of dealers in the Southern California Retail Lumber Assn. have scheduled recent meetings. The Harbor Area Lumbermen's Group held its first dinner meeting of the season November 5 in Long Beach. The San Gabriel Valley Lumbermen's Group scheduled a luncheon meeting December 4 in Arcadia, and the West Side Lumbermen's Group was to meet for dinner Decernber 5 in Mar Vista.

Chorles lomb on Christmqs

Oh merry, piping time of Christmas ! Never let us permit thee to degenerate into distant courtesies and formal salutations. But let us shake our friends and familiars by the hand, as our fathers and their fathers did. Let us enjoy the present and laugh at the past. L€t us tell old stories and invent new ones, innocent always, and ingenipus if we can. Let us not meet to abuse the world, but to make it better by our individual example. Let us look cheerful and generous, and endeavor to make others as generous and cheerful as ourselves.

Around rhe Chrisrmqs Boqrd

Ah, friends, as years go on and heads

Get grey, how fast the guests do go!

Touch hands, touch hands with those who stay.

Strong hands to weak, old hands to young, Around the Christmas board, touch hands.

Wor's Glorious Art

One to destroy is murder by the law, And gibbets keep the lifted hand in awe; To murder thousands takes a specious name, War's glorious art, and gives immortal fame.

-Edward Young

All-Americon

When he got home for Christmas he boasted that he had played football in the East and been an All-American end. They investigated and found that he was right-all the Americans he played against ran around his end.

Try lt Sometime

The way to distinguish between weeds and plants in the garden: Cut them all down. Those that come up again are weeds.

Ghristmqs in the South

In winter lands the snow lies deep Beneath the stars of night, And like tall ghosts the pine trees stand Arrayed in robes of white.

But in our valleys of delight, The happy wild birds sing, And every vagrant wind that blows Is whispering of spring.

A Thought for Christmos

We thank Thee for this place in which we dwell; for the love that unites us; for the peace accorded us this day; forthe hope with which we expect the morrow; for the health, the work, the food, and the bright skies that make our lives delightful; for our friends in all parts of the earth, and our friendly helpers in this foreign-isle. Give us courage and gaiety and the quiet mind. Spare to us our friends, soften to us our enemies. Bless us, if it may be, in all our innocent endeavors. If it may not, give us the strength.to encounter that which is to come, that we be brave in peril, constant in tribulation, temperate in wrath, and in all changes of fortune, and down to the gates of death, loyal and loving one to another.

-Robert Louis Stevenson.

Scotch Christmqs Proyer

Some hae meat an' canna eat, An' some would eat that want it; But we hae meat an' we can eatSae let the Lord be thanket.

In winter lands the home lights shine Thru frosted window panes, And chiming bells ring merrily, O'er snow-hushed fields and lanes.

But in our valleys of delight, Spring weaves her magic spell, The fields are green, and flowers bloom In every fairy dell.

In winter lands the snow lies deep, The stars gleam cold and white, But here the incense of the fowers Perfumes the holy night.

And as we raise our eyes to catch The light of one fair star,. We seem to hear a wondrous song Ring out from realms afar.

"Peac€, peace on earth, good-will 1e s1s11-" Ah, tender words and mild, Our questioning souls are led onc€ more To seek the new-born Child.

Arizono lumber Industry Holds Lorge Ploce in Stofe's Economy

Flagstaff, Ariz.-Southwest Lumber Mills, Inc., has assembled from the Arizona Employment Security Commission, Western Pine Association, U. S. Forest Service and other sources some statistics to show what an important place the lumber industry occupies in Arizona's economy.

Now riding a crest of activity and prosperity, lumbering there employs more than 3000 persons who drew $t2,6f;9,842 in 1955 wages. Almost all worked in the logging camps and sawmills of northern Arizona but 22Vo of the forest industrv payroll ($2,767,830) went to lumber remanufacturing plants in the Phoenix area, This put Maricopa in the payroll lead among counties, even though no timber is cut within its boundaries. Apache county followed with 91,811 ,207; Coconino with $1,335,928, and Navajo county, $1,180,041.

Apache, and not Coconino county, is first in lumber production because of the heavy cut on the Apache Indian reservation, most of which goes to Southwest's mill at McNary, Ariz. The state's lumber output.in 1955 was 308,000,000 b.f., highest on record except for the 313,600,000 feet in 1954. It is possible that 1956 will set a new record despite the manhours lost when logging crews were diverted to fire-fighting.

Sonomo Counfy Fqrms to Homes

Sonoma county, Calif., during the years 1950-54 lost 12,D3 of its farming acres to subdivisions and urban develgpments. There was still 761,832 total farming acreag.e, 75.4% of the county's entire land area.

Muple Bros., Inc.

SOUTHERN CALIFORNIA RETAIL LUMBER. DEATERS EXCTUSIVELY

EXTENDS sEAsON'S GREETINGS TO ITS FRIENDS AND CUSTOMERS

MAPLE BROS., INC.

617 Wesr Putnqm Drive, Whittier, Cqliforniq OXford 3-6060

Sqn Mqteo Mops Fulure Development

The San Mateo Countl-, Calif<in-ria, Planning Ccirnmission will prepare a master plan for future development of its region rvith the aid of a federal grant of $25,000 approved November 3 by Acting Urban Renewal Commissioner Richard L. Steiner. The planning work to be undertaken rvill cor,er all the San Mateo peninsula betu'een the Pacific Ocean and San Francisco Bay from the San Francisco city limits to a point about 35 miles south. All Sarr Mateo county and small related portions of Santa Clara county and San Francisco are included. The overall area had a population of about 260,000-mostly urban-in 1950.

In carrying out the project, expected to take one year, the Planning Commission u'ill study industrial, commercial,

and institutionai land uses; the character of existing development to identify areas needing corrective treatment; traffic-generating characteristics of certain residential areas ; local nrass transportation problems and solutions in relation to proposed plans for the San Francisco region, and metl-rods and procedures for maintaining existing inventories of various data.

Hyster Promotes Peqrson

John V. Pearson, Hyster Company, has been appointed to the position of Supervisor, Tractor Equipment Advertising and Promotion, according to Raymond L. Howerton, assistant manager of Hyster Company's Sales Promotion department.

"When You Order FromUsMoke Room lor the Sfock"

..PRICING TO FIT THE SALE''

Pcrul Hollenbeck Reports on New Monogement System in Clinics Wirh Midwest Yords

Retail lumbermen throughout the Midwest have recently been taking a closer look at their costing and pricing methods in an effort to overcome their biggest single problem l sagging profits during a period of unprecedented economic growth and development. At top-level sessions in Chicago, Milwaukee, Lansing, Des Moines, Topeka and Little Rock, Paul Hollenbeck, managing partner of Lumber Service Co., Burbank, California, has been showing lumberyard owners and managers how to analyze their businesses, project their sales, and operate their yards at a profit that allows a reasonable return to investment.

These sessions have met with wide acceptance and are highly recommended by lumbermen who have been in attendance. Each is a two-day, shirt-sleeve, down-to-earth clinic devoted to the complete and concentrated study of all of the factors involved.

The solving of this basic problem lies in the complete understanding by lumbermen of the mathematics and principles involved in properly pricing their merchandise to fit the varying conditions under which they operate their businesses. This means a knowledge of how inventory" accounts receivable, fixed assets, and other items of investment affect the prices they should charge for merchandise. Also involved in the problem are the. type and number of services rendered to the customer with the sale. Hollenbeck calls this "Pricing to Fit the Sale."

The first requisite in establishing a proper retail price structure is knowledge of the cost-of-doing-business. This means a knowledge of this cost as it applies to the various categories of customers (contractor, home-or,l'ner, do-ityourself builder) as well as the combined or overall cost of doing business.

The second requisite is knowledge of how to arrive at a price that will return a satisfactory profit.

The third, and perhaps most important requirement, is knowledge of what a fair return or net profit really is.

The usual lumberyard manager today has a good idea of his overall cost of doing business. However, rvhen he gives careful thought to the analysis of his sales, he will find that there are different categories of sales, each involving different amounts of overhead expense. For example, to deliver a carload of studs directly from the car to the job of a tract builder entails a proportionately smaller percentage of overhead expense than that involved rvhen selling a single piece of lumber to a do-it-yourself builder on Saturday morning.

Satisfactory profit can best be measured on the basis of the return to investment in the business. Net return to sales does not tell the correct story because it does not take into consideration the investment required to get the sales. In establishing a reasonable price struc-

ture the profit should be predetermined so as to give a satisfactory return to the amount invested.

This profit should allow for the paying of income taxes, the provision of adequate capital reserves, and the payment of dividends to stockholders. If such a program is followed, a net profit to investment (before taxes) of. 2O/o is almost the minimum that should be considered. This would allow one-half of the profit for the payment of income taxes, with the remainder being divided between capital reserves and dividends. Certainly, even a 5/o dividend is little enough for investors when secured investments bring even a greater return.

The analysis of a business :rnd the projiction of sales in line with these principles is the responsibility of

management. At first thought, it may seem to be a job for auditors or accountants alone. However, only management has the understanding and knowledge of the various phases of the business to accurately apportion the costs involved to the various sales categories.

As a tool to assist retail lumberyards in realizing a proper return on investment, Hollenbeck and the Lumber Service Co. staff publish The Market Analizer. First published for the Southern California area over seven years ago, The Market Analizer is now in use in several hundred lumberyards throughout the west and midwest. Tailormade for each area it serves, the book is kept current by constant research rvhich assures the subscriber a steady flow of wholesale price and product information.

Paul Hollenbeck recently presented to Market Analizer subscribers in Chicago a new method of pricing. As far as is known, for the first time in history, the method prices merchandise by considering the return to investment, as well as other important factors which govern the price charged for merchandise.

Introduced on a trial basis, this new system has been enthusiastically acclaimed by its users. They find that it not only helps them establish a method for pricing to fit the sale and the services rendered, but when properly used assures an adequate return to investment. Also incorporated in the system is a simple, yet effective, step toward inventory control.

Hollenbeck reports that the acceptance and response to the Top. Management Clinics and The Market Analizer by midwest lumber dealers is gratifying. Profit-producing dealers in every area are the ones who have determined to price their merchandise to fit the sale.

$27,5OO,OOO in Volley Homes

Early start of $27,500,000 in new San Fernando Valley homes by the Aldon Construction Co. was announced recently with acquisition of 295 acres. Since 1945, Aldon has built more than 26,000 homes at nearly $300 million, of which 6000 were in the Valley. Plans called for $17,500,000 in luxury estate-Class homes a mile south of Ventura boulevard west from the extension of Reseda boulevard to the ocean, and $10,000,000 in single-family dwellings in the northwest section of Northridge.

OtD GROWTH DOUGLAS FIR.GREEN-AD.KD

Cotgo - Rqil - Truck&Troiler

iledford Corporofion llixed & Pooled Cors

KD or GREEN DOUGLAS FlR, KD V. c. UPPERS

Wh"knk "(um6", Jlerchant

1908 Conodo Boulevord

Glendole 8, Colifornio

WHITE FIR, PINE, INCENSE CEDAR

PERSONAT SERVICE ON HARD-TO.GEI ITEIIS

TI'VIBERS TO FIFIY-FOOT TENGTHS

Representing Oceqn View Lumber Co. - - Corgo

"Ove, Thirty -Five Yeors Experience Morketing Western Foresf Producls"

D'ocrnbrr l, 1.t56

L. A. Hoo-Hoo Ghristmos Pcrty ot Riviero Country Glub, December 2l

Jim Forgie, Snark of Los Angeles Hoo-Hoo Club 2, has requested all Black Cats to hold December 2l open for the BIG golf tournament and Christmas party, which has been scheduled for the Riviera Country Club this year. This important event has always attracted one of the largest turnouts of the year and Snark Forgie is anxious to maintain the attendance record which will run between 250 and 300 lumbermen and their friends.

A full schedule of entertainment has been planned for this Yuletide event. Following the golf tournament, the cocktail hour will get underway at 5:D p.m. Dinner will be served promptly at 7:49 p.m., to make way for the presentation of door prizes and golf trophies. Immediately following the awarding of the prizes, a lavish yaudeville show will get underway.

"Th,is show has been arranged for your entertainment," Snark Forgie declared, "and we have gone all out to secure the best acts obtainable from the nite spots of the west."

Reservations should be made immediately with Freeman Campbell, 'Western Mill and Lumber Company, ANgelus 2-4148. "Bring a guest and make up an office party so that everybody can enjoy the fun," says Freeman.

Garden Grove, Calif.-J. & S. Construction Co. will divide 10 acres at the southeast corner of Trask and Clinton avenues into 4O homesites.

'Grinding rhe ,tlill' ls liffle-known Aspect of Sqwmill Operotions

One of the little-known behind-the-scenes operations in a sawmill is "grinding the mill."

Early one Saturday morning recently the "big side," large headrig in Mill B at Weyerhaeuser Timber Company's Everett, Washington, Lumber Division, was the scene of this unique activity by specialists at the job.

"Grinding the mill" is the term for resurfacing the rims of the big wheels on which the headrig bandsaw rides and which power the sau'. The headrig at Mill B, a "ten-foot mill," operates with a set of eight saws used interchangeably. Riding with a strain of 18,000 pounds, these saws have worn grooves in the big wheels with the millions of revolutions they have made. The wheels turn at a top speed (usual running speed) of.9,2OO feet a minute. During the 18 montl-rs between grindings, the long bandsaw (61 feet, 6 inches long) spin a total of more than f million miles. r

Running two shifts daily, the saws for Mill B headrig are eventually ground down from the original size of l6r/a,, to an allowable ll" in about 18 months. When it is time for a new set of saws, it is time for "grinding the mill." This job falls to Weyerhaeuser's Assistant Superintendent at Everett,

Keene Strobel, and his team of experts who do the job on off-shift hours. Their objective is to restore the original flat surface of each wheel and to insure that each is a perfect circle.

Biggest part of the job is setting up for it. Brackets are bolted in place to hold the grinder. An intricate and exact measurement of the wheel's surface is made to determine to what depth the grinding must go. Part of this computation includes a tape measurement of the circumference of the wheel so that the grinding will bring both edges of the rim to the same measurement.

When this preliminary work is completed-usually a matter of several hours-the grinder is adjusted for contact with the rim of the wheel, the power is turned on to run the wheels rvith the saw in place; and the grinding begins. Amid a shower

of sparks, the iurning band mill wheel spins the grinder which is moved steadily back and forth across the surface of the wheel's rim.

As little as 3/64 of an inch was skinned from the face of the wheel by Strobel and his crew. But it was enough to restore it to the right measurement to properly seat the new set of saws. The trick here is to take off only the amount which is necessary and no more. With this type of grinding, the wheels will usuallv last 2O years or more.

o. Newliteroture o..

.

Selecting the proper and most economical roof truss design for their building projects has been simplified for architects and engineers in the new publication, "Clear Span Wood Roof Trusses," issued by Timber Engineering Company, researcl-r affiliate of the National Lumber Manufacturers Association, and central clearinghouse for timber design information for more than two decades. Architects, engineers, and contractors may obtain copies of "Clear Span Wood Roof Trusses," without charge, from Timber Engineering Company, 1319 18th Street, N. W., Washington 6, D. C.

A new graphic method for quick selection of patterns for loading 20,000 sizes of containers on the 4A' x 48" pallet has been devised by the Navy and published in a report available to industry through the Office of Technical Services, U. S. Department of Commerce. The 140-page report, PB 111845 Container Size and Pallet Pattern Selection Criteria for Use on 4U' x 48" Pallets, J. P. Akrep and

S. Stambler, U. S. Naval Research and Development Facility, Dec. 1955, may be ordered from OTS, U. S. Department of Commerce, Washington 25. Price $3.

"Increased Profit In Heavy Logging," a popular, 16-page publication showing the latest large timber methods of ground skidding, arch logging, cable yarding, loading and road building is offered by Hyster Company, 2902 N. E" Clackamas Street, Portland 8, Oregon.

Practical methods of 'combatting embezzlements of money, merchandise and other materials are described in a 32-page booklet, "Embezzlement Controls for Business Enterprises," by Lester A. Pratt, C.P.A., nationally-recognized authority on fraud prevention. Available to employers, without charge, from Fidelity and Deposit Company, 2140 Fidelity Building, Baltimore 3, Maryland. Request : on business letterhead.

IIow trussed rafter construction, using the Teco system, saves up to 30/o in material, and even more in time and labor, compared to the old style joist-and-rafter roof framing, is graphically shown in a novel folder issued by the wood industry research organization, Timber Engineering Company, affiliate of National Lumber Manufacturers Association. The two roof framing methods are compared in a savings chart that shows the amount of lumber required for each component. Copies of the Savings Chart are available, free, from Timber E"gtneering Company, 1319-18th Street, N.W. Washington 6, D.C.

Garden Grove, Calif.-Tract map for a 76-home subdivision at Gilbert and Katella avenues was approved by supervlsors.

Poar rumBER coMpA-Ny,

o new wholesale distribution yord loccted on Dock No. l, Porl Hueneme, Colif., is NOW READY to ofrer c new fype of DE LUXE, FAST SERVTCE to rhe REINI tUtlBER YARDS in ihis importont Zone of Infuence.

FOR THE FIRSI flmE, CARCO Shipmenrs ore NOW Avoiloble ro RETAII DEAIERS In rliis areo

L. C. L.

WHOLESAIE VIA CARTOAD LOTS TRUGK-ond-TRAILER ond GARGO

For a NEW, F-A-S-T ond EFFfCfENT Service, ffs NOW fhe

pe,rroarrli

Clay Brown, head of Brown Timber Co., was in southern California from Eureka to visit his offices here and confer with headman Carl Poynor, and also with Dean Jones, manager of Brownfs other property, Eureka Redwood Lumber Co.

Hac Collins, Twin-City Lumber Co. partner, returned to San Rafael Nov. 15 after two weeks in L. A. on business.

The Fairhurst Lumber Co. gang, including Chuck Noble, Bob Kilgore, Ernie Bacon, Jean McKee and Bert Hasselberg, spent an early November week in the Eureka region. All (except Jean, of course) found time to do the 9th Annual Stag of the Northwestern California Lumbermen,s Club Nov. 9.

Paul Hollenbeck of Lumber Service Co., Burbank, left Nov. 6 for Oklahoma, Kansas and Missouri to conduct several clinics for regional groups of the Southwestern Lumbermen's Assn., Kansas City. He will return early in December.

John Rhoda of Simpson Redwood Co., Arcata, spent two weeks in the southern states with Kent Merrill of Dallas, Simpson's southern representative.

R. E. Byard, Jr., Gillon Lumber Co., San Francisco, with Mrs. Byard and A. E. Vann, Trinity River Lumber Co. executive, and Mrs. Vann spent two weeks of October vacationing in lItah, Colorado, Arizona and Nevada.

Jim Mcleod, head of Mahogany Importing Co. in Los Angeles, is on the job again after recuperating from a major operation last month; he was away from his desk about five weeks.

Charlie Schmitt, manager of Atkins, Kroll & Company's lumber division, spent the week of November 12 in Los Angeles on business. He heads branches in Portland, L. A. and New York but makes his headquarters in San Francisco.

Bill MacBeath, who was injured in an automobile accident in October in San Jose, is back on the job in Berkeley at MacBeath Hardwood Co. Although he had a narrow escape and is still not breaking any records in any 100-yard dashes, Bill will soon be good as new, advises his father, K. E. MacBeath.

Roy Stanton, Jr., executive vice-president of E. J. Stanton & Son, Los Angeles, his wife Mitzi and the four children-Sheri, Janice, Jimmy and Lauri, left Nov. 2I aboard, the American President Lines "S. S. President Wilson,, on an 8-week Pacific cruise, stopping in Honolulu, Japan, Hong Kong and the Philippines on a business-and-pleasure trip. The young Stantons will enjoy the Thanksgiving, Christmas and New" Year's holidays "at sea," returning to SoCal in mid-January. While in the Orient, Roy will contact sources of supply for hardwood shipments to L. A. harbor during 1957. Inter-island trips will be made in the Philippines to visit mahogany mills at Cebu, Mindanao and Zamboanga.

P. O. Box | 183

PORT HUENEME, CATIFORNIA

HUnler 54225 HUnter 5-2635

Phil Kelry, Generol i/lonoger

Mack Giles and Art Bond, Drake's Bay Lumber Co. partners, spent an early November week in southern California on business for their firm's headquarters in San Rafael and distribution yard in Cloverdale.

Al Kelley of Kelley Enterprises, Alameda, spent the en<l of October enterprising in southern Oregon.

holesole Only

a

Direct Mill Shipments

The UOLISTEDT KERR LUIUIBER G0. 247 $oulh Beverly Drive, Beverly

Hills, Col. ,YIIKE

lnternolionol Lumber & Plywood Exponding Wqrehouse Faciliries

Harry Pe.r:ry, president of International Lumber & Plywood Co., Inglewood, announces that his firm is now stocking all species of imported door stock, cabinet stock, furniture stock and panel stock for the Southern California market. Adequate quantities will be carried at all times for the dealer and industrial trade in the southland for immediate delivery and pick-up, which will eliminate the necessity of carrying large, expensive inventory, he said.

Storage space at International has been expanded by several thousand square feet in order to warehouse the additional supply of hardwood material for the trade. "We are presently stocking several million feet of all thicknesses

WATSH

and species and expect to increase this volume throughout 1957," President Perry declared, "and the dealers and manufacturers can depend on us for their source of supply."

Polm Desert Yqrd Adds ro Srqff

Palm Desert, Calif.-Don Hamilton, manager of the Valley Lumber Co. here, has added a new line of paint in the yard's store and two new truck-and-trailer rigs for the Customer Service department, which meant a need for more personnel. Sam Murray of Cathedral City and Bob Wallace of Indio have been hired as floor salesmen and Hortense Schurer was engaged to head the enlarged houseware line. Hamilton, who has been in charge of the yard for two years, was formerly sales manager for a paint firm in Los Angeles.

Union lumber Gompony Policy Puts I58,OOO Acres lnto Tree Forming

More than one hundred thousand acres were added to the tree farm system of the Redwood Region at a meeting of the Tree Farm Committee of the California Redwood Association, in Ukiah, on the afternoon of May 24th this year.

Of -special significance was the approval of the application from the Union Lumber Company of Fort Bragg, California, to bring the remainder of its virgin timber under current opera. tion into the tree farm system. With the addition of 87,895 acres to its existing tree farm acreage, Union has nearly 158,000 acres pledged to carry out its policy of permanence in the Redwood Region.

According to Emanuel Fritz, consulting forester for the California Redwood Association, who made the inspection of the tree farms for the committee, "the Union Lumber Company pioneered forestry practices more than forty years ago, when it attempted to reforest its cutovers with the fast-growing eucalyptus. In the 1920's the company was one of the groups to set up forest nurseries for replanting clear-cut lands. These two plans were not wholly successful. In the 1930's it started to use (crawler) tractors, after earlier experimentations, and selective cutting gradually came into adoption until now it is'on a planned basis. The company has a definite policy ' of. analyzing all its operations which could have an efiect on the economy of timber cut, to make the remaining old-growth last longer. Accordingly, losses heretofore incurred are being reduced to the point of unavoidability. Utilization is closer, products more varied, and the program has still other explorations to make."

Of the additional acreage approved by the committee, the Bliss Ranch Tree Farm in the Bridgeville and Mad River areas of Humboldt county totals 16,500 acres. It is in two units consisting of the forested portion of the Bliss ranch and will make up the largest Douglas fir tree farm in the Redwood Region.

With the addition of these tree farms and some additional acreage, the Redwood Region now has tree farrns totaling nearly 328,000 acres. Tree farmers are pledged to the principles of (1) producing forest crops under good forest practices; (2) providing reasonable protection from fire and other damage, including grazing; (3) harvesting the crop of standing timber in a manner which will assure future crops, and (4) furnishing informaton to the certifying agency on progress, future plans, improvements, protection and cutting. There is no ta:a exemption for tree farmers.

'c'!p YOU Ma

"And she (Mary) brought forth her fust-born son, and wrapped him in swaddling clothes, and laid him in a manger; because thete was no room for them in the inn. And there were in the same country shepherds abiding in the fields, and keeping watch over their flocks by night. And, Io, the angel of the Lord came upon them, and the glory of the Lord shone round about them: and they were sore aftaid. And the angel said unto them, fear not: for, behold, I bring you good tidings of great joy, which shall be to all people.

"For unto you is born this day in the city of David a Saviour, which is Christ the Lord. And this shall be a sign unto you; ye shall find the babe wrapped in swaddling clothes, lying in a manger. And suddenly there was with the angel a multitude of the heavenly host praising God, and saying, Glory to God in the highest, and on earth peacer good will towatd men . . . "

-Luke 2:7-14

li.,fu-Re-Co Building Bee ot Episcopol €enter

A practical demonstration of the speed and ease with which houses can be built with Lu-Re-Co pre-assembled wall panels and roof trusses occured recently near Xenia, Ohio, when two conference center homes were put completely under roof in one day.

The occasion was a regular, old-fashioned building bee held by members of the Southern conference of the Episcopal church at the site of their new conference center on Route 38. Their purpose was to erect the two homes-the first of five to be erected this year and a total of 12 eventually-each providing living and sleeping quarters for 16 to 18 persons.

the savings inherent in the Lu-Re-Co method of building with pre-assembled wall panels and roof trusses. By offering a packbge similar to the one offered by McDowell & Torrence, increased sales are possible. The type and size of package is determined by the particular job. For example, this yard furnished the wall panels, roof trusses and material to finish-the church members furnished the labor.

Many yards operating as authorized Lu-Re-Co dealers have found that this packaged flexibility brought them increased sales and higher profit.

Yards wishing to investigate the opportunity of becoming a Lu-Re-Co dealer may write Raymon H. Harrell, Dept. B, Suite 302-Ring Building, 18th and M Streets; N. W., Washington, D. C.

Insulotion Boqrd Institute Comes Up Wirh Some Surprising Focts in Srudy

, At 10:30 a.m., Bishop Henry Wise Hobson conducted a r,i ',service of dedication and drove the first nail. Church members, who included the totally unskilled, hobbyists and pro,'fessional craftsmen, then pitched in to erect the Lu-Re-Co ,.:wall panels and roof trusses which were pre-assembled in :,,. the yards of McDowell & Torrence Lumber Co. of Xenia.

The Insulation Board Institute has made a study of a typical uninsulated house and has corne forth with a few facts and figures that are of interest to home builders throughout the country.

The study, which covered two-story dwellings with basements, sought to find what parts of the structures were most vulnerable to summer heat transmission. And, contrary to popular opinion, the walls-and not the roof, were found to be the greatest offender. It was determined that on sizzling hot days the walls accounted f.or 33.6/o of the heat gain within the home. The ceilings and roof were responsible for Z4.Z% of the gain; windows and doors totaled 26.4%, irtfiltration

Jomes W. MqcDonqld Dovid E. lcshley

l2.l%, and floors, 3.7/o. These figures would apply conversely for heat loss in cold weather.

As a result of the study, manufacturer members of the Insulation Board Institute have stepped up the promotion of their insulation board sheathing in the national market, where up-todate building practices dictate that frame homes be enclosed with sheathing that has a low rate of heat.transmission.

The IBI manufacturers claim their insulation board sheathing reduces heat loss through the walls as much as 24/o. The IBI sheathing, in addition to its insulation attributes, has other advantages which recommend its use in quality home construction. Tests show that 4 by 8-foot by fu-inch insulation board sheathing panels nailed to the frame offer three times more strength than wood sheathing applied horizontally.

Georgio-Pocific Appoints Poir

The appointment of G. E. Liming as chief forester was announced by Rae L. Johnson, timberlands manager of GeorgiaPacific Corporation in Portland. The appointment is a result of the expanding timber holdings of the company, increased plans for reforestation and harvesting of forest products. Liming was with Rayonier f.or 12 years and formerly with Weyerhaeuser Timber Company.

Newest membef of Georgia-Pacific Corporation's rapidly growing offices in Portland is R. H. (Bob) Gallagher, formerly with Gizzly Lumber Company in Potlatch, Idaho. He was selected for assignment in the firm's Western Pine sales department due to his years of experience with western wood marketing.

CUST0M MILUi{G . CIRCUIAT|0i| STEAM Klttl DRYING . CAR Utlt()ADll{G . IUMBER ST()RAGE . lil TRANSIT Mlttlt{G

Western Pine Assn. Revises Moulding Srock Groding Rules

Portland-The Western Pine Association board of directors, at its semi-annual meeting here in September, approved several changes in and additions to the association's grading rules, all of which became effective October 15.

Most important changes pertain to moulding stock, with the rules now reading as follows:

(362) Each piece to contain not less than two-thirds (up f.rom 50/o) of its area of such rips of the grade permissible in standard mouldings.

(363) Up to 15% of the stock 6 foot to 9 foot may be included, provided each piece contains two-thirds (up from 5O/o) of its area or more of full-length moulding rips.

(365) In rough 4/4 moulding stock (adding the term "4/4"), up to lo/o of the material may be less than /s-inch thick, provided ft-inch mouldings can .be manufactured from the thinner stock.

Two new paragraphs were also added, reading as follows:

(3654) Rough moulding stock 5/4-inch and thicker shall be the same thickness as other grades of selects except that not more than 5/o of. the material may contain these minimum thicknesses : 5/4-l-3/16", 6/4-l-7/lg', 7/4I%",8/4-L/s". Moulding stock thinner than these minimums shall be included and tallied as of the next lower thickness.

(3658) Excessive waste caused by mass pitch. shake, rot or wane due to improper trimming or edging, which

The Grop€s of -

Livermore, Calif.-San Leandro cherry orchards disappeared under waves of new homes, Walnut Creek walnut orchards are being chopped up for new subdivisions, and now Livermore's famed vineyards are falling under the ax of the builder, reported The San Francisco Examiner recently. A recent session of the Planning Commission drew an SRO crowd to consider two applications for shopping centers in the 20-acre Nojet vineyard and eight acres of vineyard owned by State Assemblyman Lincoln. Indicative of the fast disappearance of the grapes is the recent sale of a 500-acre vineyard to a Hollywood subdivider. As wine lovers shed a tear into their favorite grape squeezings and the famed Livermore vintages seem soon to become just a memory, The CALIFORNIA

LUMBER MERCHANT is reminded of Columnist Matt Weinstock's recent note in The Los Angeles Mirror-News anent the similar disappearance of orange groves and farming country around L. A.: "I think that I shall never see A Freewav lovelv as a tree."

creates a total loss of 1A/o or mole of the area of the piece to the nearest square foot, shall be scaled off and such scale-off shall be marked on the piece.

A printed supplement containing the revisions may be obtained by writing the Western Pine Association, Yeon Building, Portland 4, Oregon.

Lumber

Millwork

Sosh Armstrong Building Mqterisls Building Speciolries

5T60SHEIITIOUNDSTREET E'IIERYV]IIE.CAIIFORNIA

TETEPHONE: Olympic 3-7711

PHILIPPIAIE MAHO GAA{IZ

EXCLUSIVE NORTH AMERICAN REPRESENT/4TIVE FOR FINDLAY MILTAR TIMBER CO.

MANILA, R. P.

llews Srlcfs , ,,

Edward M. Sills, executive secretary of the Home Builders Council of California, recently said it is difficult to find any land within 75 miles of Los Angeles at less than $4500$5500 an acre, with land values increased 20-25% in the last three years. SoCal builders put up close to 120,000 houses last year and, since 1950, the suburban area has added more than 750,000 people, equivalent to a city the size of New Orleans or Pittsburgh.

A cold deck of 4l million feet was stacked up this summer in an arc around the Scotia logpond by The pacific Lumber Company to forestall any chance of inaccessibility during winter months; 90% of the stockpile is redwood.

Townspeople noted the passing this year of an historic Eureka, Calif., landmark and showplace when the fambus old Buhne mansion was dismantled. It occupied a complete block since the mid-1880s at the upper end of the downtown district. The old mansion was built by Capt. H. H. Buhne, who steered the first sailing ship into Humboldt Bay in 1850. It housed the Buhne family for three generations and recent ownership was in the fands of Mrs. Dorothy Redmond of the Buhne estate. Furnished with art treasures and objects, the house was the epitome of Victorian architecture and living. Part of the site will be occupied by the H. H. Buhne Company, hardware concern founded by the captain.

The pier at Arena Cove, Santa Rosa, was crowded with spectators recently as the first bargeload of logs destined for Japan cast off for San,Francisco. It was the first shipment of logs to leave the timber-rich Mendocino coast in Z2 years.

Chairman Melvin H. Baker recently announced that National Gypsum Co. was increasing its emphasis on sales to prefabricators and franchised contractors.

Demolition of a group of business buildings began this summer on lower Market street in San Francisco to clear land for Crown Zellerbach's Z?-story glass skyscraper. Completion is scheduled for mid-1958.

A century-old planting of eucalyptus trees that has outlived two ambitious promotional campaigns is proving to be the farmer's friend in western Sonoma county, where the trees have become foundation stock for present-day fence posts, rvith area farmers growing their own longlived, sturdy posts.

650 members of the Pacific Coast Chppter of the Railway and Locomotive Historical Society recently visited the Calaveras Cement Company plant at San Andreas, Calif., in commemorating the 75th year of the Mother Lode, San Joaquin and Sierra Nevada Narrow Gauge R. R. The Calaveras plant is situated at Kentucky House, once a trading post and stagecoach stop for early-day miners. The stand_ ard gauge train which made the weekend pilgrimage to the cement plant was met by Wm. Wallace Mein, Jr., Calaveras president, who hosted the rail fans on a plant tour. The junket began at the Ferry building in San Francisco and engines were changed at Sacramento for the ascent into the Mother Lode hills. Oldtime railroaders were on board to recall the early days of the ML, SJ and SN, which u.as absorbed by Southern Pacific many years ago.

NIMA Economist Worns Foresf Service To Quir Predicring 'Timber Fomines'

Portland, Ore.-A leading forest economist lvarned that "timber famine" forceasts of the U.S. Forest Service "could lead to government dictatorship" of the nation's forest resources. A. Z. Nelson of the National Lumber Manufacturers Association said the latest example of these forecasts shows up in the Forest Service's interpretation of its own Timber Resource Revier,v.

Nelson challenged the agency's position that "forest management appears unequal to providing a balance between cut and growth at the year 20ffi." Actually, he said, the TRR statistics sho.rv that "nationwide, an abundance of rvood material is novu available and will be in the future." Addressing an annual meeting of the Western Pine Association, he said predictions. of an eventual timber shortage have been made by the Forest Service and others over a period of nearly 50 years.

While these forecasts have proved "as thin as the homeopathic soup that was made by boiling the shadow of a pigeon that had starved to death," there is danger that such "gloomy statements" -ay discourage consum€r use of forest products and set the stage for "unwarranted or undesirable" legislation or forestry programs, he asserted.

The trade association representative said the Forest Service forecasts also might: (l) lead to the "sultsidized retiiement" of millions of acres of cropland to forest cover; (2) encourage some forest products manufacturers to overexpand their productive capacity; and (3) encourage world

trade in timber products with Communist nations rvhile discouraging trade with the U.S.

Nelson said these are some of the facts brought out by the TRR:

The U.S. liad 489 million acres of commercial forest land rn 1952, against 641 million acres in 1945; 2,@4 billion board feet of santimber in 1952, compared with 1,601 billion board feet in 1945; cubic volume growth of all timber 32/o greater than the cut in 1952, against an approximate balance betvi'een cut and growth in 1945; sawtimber growtlr and cut about in balance in 1952., against a growth deficit ot 50% in 1945.

Hcrncock Nomed Presidenf of DFPA

B. V. Hancock, executive vice-president of Cascades Plywood Corporation of Lebanon and Portland, Oregon, has been named president of the Douglas Fir Plywood Association, it was announced from DFPA headquarters in Tacoma, Wash. He will serve out the unexpired term of Howard Garrison, rvho resigned after leaving the fir plywood industry. Hancock is a former president of the plywood association, having served a term in that office from June 1951 to June 1952.

Charles Snellstrom was named a member of the board of trustees of DFPA, trade promotional organization of the western fir plywood industry. He replaces Robert Kelly, former sales manager of the M & M Wood Working Company of Portland, who also recently resigned.

BIR Heors Rishell on Pqrticle Boord Outlook

Washington-Present and potential uses of wood particle board, and the lucrative building and consumer-product markets in which it will offer stiff competition to other materials, 'ivere cited by Carl A. Rishell, vice-president of Timber Engineering Company, at the Building Research fnstitute's fifth annual meeting this year in Niagara Falls, Canada.

The veteran wood researcher and particle board authority prefaced his predictions of the new product's bright outlook with descriptions of its foreign and domestic developments, the economics of its production, and the rapid growth of the new industry in the United States.

Mr. Rishell cited the value of wood particle board as a practical, profitable'outlet for forest thinnings and mill residuals, formerly considered waste, and as a scientifically engineered product with a place of its own, not as a substitute for any material.

Turning to the product's present and potential uses, and the markets in which it will compete, Rishell pointed out that particle board is produced most economically, at present, in thicknesses of over fu-inch and up to two inches.

"The particle boards will find the easiest markets rvhere thick material is desirable. For example, in building interiors where it is desirable to construct partitions, closets, and storage units, without using a great deal of framing. Particle board has the depth and stability to permit its use with a minimum of framing," he stated.

Pointing out that particle board can now be used in many places where it will compete with plywood, Mr. Rishell predicted that lumber, too, would experience competition with the newcomer.

Timber Engineering Company, research affiliate of the National Lumber Manufacturers Association, has enlarged its laboratory to accommodate a particle board pilot plant for the lumber and wood products industries' use in developing the product.

Open House qt Plains Lumber Go.

Garden Grove, Calif.-Walter G. Rodenmayer, Carl Elder and George Eyer were on hand all day for two days a recent weekend to greet old customers and friends and take them on an inspection tour of their beautiful new quarters at 10332 Stanford Ave. here in the Plains Lumber Company. The yard started in a modest way in 1948 and has grown with the booming community. The new store places the stock in easy access of the patron and modern design is noted throughout. Free gifts and refreshments were provided at the open house, with a drawing for a first-prize drill press and three door prizes.

SoGol Cobinet Mqkers to Meet

Representatives of the Southern California Assn. of Cabinet Manufacturers attended the first annual meeting of the National Institute of Wood Kitchen Cabinets at Crawford Notch, N. H., Oct.2-4. Going from Los Angeles were Philip DeMarco, president of the local group, and Paul Stember, past president and advisor. Affiliation of the local group with the NIWKC was to be discussed.

AIR, CONDITIONING TO BOOST SATES OF BUITDING MATER.IAIS

The appetite for air conditioning on the part of the public is big and getting bigger. Lumber dealers everywhere can take advantage of the demand for air corrditioning to sell rnore and thicker insulation-as rvell as more storm windows, storm doors, rveatherstripping and other products that also help to reduce year-rouncl air conditioning costs. Air conditioning cconomy promoted by adecluate insulation gives the salesman of insulation a ner,r. and effective sales approach for both the huge nerv and old homes market.

A close clollars-and-cents rel:rtit-rrrship betu.eerr irrsulation and air conditioning is proved in a study recently conducted at the University of Illinois by \V. T. Gilkey and D. R. Bahnfleth. Their research shor,ved that a builder or homeownelivho sltencls $2.tr0 on insulation can sa\rc $70O to $900 on the initial cost of air-conditionir-rg ecluipment and, at the same time, can reduce operating costs lty 58%. They found that mineral t'ool in a 'rvall thickness of three inches and a ceiling thickness of fonr inches rvoulcl make it possible to eliminate five-ancl-six-ton summer air conditioners in favor of less expensive trvo-ton units.

The University of Illinois studies were basecl on a onestory frame structure with a large amount of glass exposure and a full basement. The sole purpose of the research was to determine the effectiveness of mineral wool insulation in reducing air conditioning costs. Cooling ar-rd heating loads rvere computed for identical residences in

each of seven cities widely separated geographically and typical of varied climatic conditions found in the United States.

Research was based on the house with:

1. No insulation in the ceilings or walls.

2. Three inches of mineral wool insulation in the walls and four inches of mineral wool in the ceilings. The study showed that a house of this type can be yearround conditioned (heated and cooled) in most any city in the U.S. for not over $140.00 annuallv.

| 8,OOO Christmqs Trees Sold

Susanville, Calif.-An estimated 18,000 Christmas trees u'ere sold here at an oral auction in the government office of the Lassen National Forest in October. Six bidders took part for the trees in the Ashurst Lake area. A portion of the stumpage price will be used for forest improvement after the trees have been removed. Another Christmas tree sale, in the Plumas National Forest, cleared away red and rvhite firs of less than six inches in diarneter to provide better grou'ing conditions for sugar and ponderosa pine. An additional sale of silver tip firs in the Emigrant Creek area \\'as to be held later last month.

[o Hqbrq Building Goins

La Habra, Calif.-The 1956 building pace here is three times that of 1955, with $11 million in building permits issued in the year's first seven months. Last year's figure rvas $3,250,000.

Wbrirtmus @l)osr!

9 bewty G.,ougt en! Greettngg to @ur frienlg:

Perry Acufi-Perry Adcox-Wes Allin-Dick Anq.

wolr - Bob Arkley - Robin Arktey - Louie Armstrong-Orville Armslrong-Chuck Austin-Hqrold

Boker-Rqlph Boker-E. B. Borrett-Wilbur BqrrBen Bortels - Austin Borchelder - Gorl Bnuer-

Andy Beckstrom-Rolph Belk-Helen BenbowRolph Benson - Copt. Bery - Frqnk Bishop -

Ed Blunr - Horry Boond - Ed Boies - Doryl

Bond - Phil Born - Leon Bowlin - Lloyd Brqithwoite - Bill Broley - Chet Brqtsch - Horold

Brqtten - Chorlie Bressoud - Dick Brickell -

Jefi Brooks - Bob Brown - Hol Brown - Cqr'

vel Brown - Norm Bundschuh Bu_rk9s61

Homer Burnoby-Bruno

Compbell-Jock Corey-Al

J. O. Ghilton-Eorl Glork-Rex

-Bill Clemo-lloyd Cline-Rolph

- Red Coons - Fred Coulure -

Crom-Frnnk Currqn-George

- Sqm Dovis - Don Do

George DeBritz-Ken

Dougon-Phil Duboldi-Olin

ston-Rolph Edwords-Dick

-Leonord Ek-Bob

Engsfrond - terry Essley

Evenson-Jock

brown - Flitz Fitzpotrick

Forney-Louren

Woody Frirz-Fred

my Gouthier-George

gcn Gibson-George

Glorfelry-Dqle Goodwin-l(

Greenslode- Fred Griswold

Joe HollRoss Holl -

Hompton - Ben I

Ronnie Hqrnew

Hqrris - Bud Horwood l

Sleve Hothqwoy - Foye Hoyes - Dqve Hen.

ley - Bill Herndon - lew Hertzberg - 9lim

Highrower-Fronk Hill-George Hinkle-Al Hollond-Jock Hostetler-Ross Hostetler-Tom Hous'

ton-Shermon Hoyt-Jim Hudson-Jqck HugheyDeon HullMerritt Hull - Bill Hunter - George

Hunter-John Huntington-Hutch Hutcheson-Gy

lrving - Joe Jqhrous - R.ichord JcrhrqusBob

Jqmes-Chuck Jenkins- Ernie Johnson-George Johnson-Swede Johnson-Jqnet Johnston-Leon' qrd Jones-Gordon Keirh-Russ Kelts-Frode Kil' stofte-Chet King-Bill Knudson-Lowell KqlbFronk Kronz-John Kyncy-Bill LoGronge-Floyd Lsier-Louie Lqke-Drew Lqmb-Tom LonigonHerschell Lorrick-Leon lquderbqch-Al lewisSton lewis-Clifi lindholm-Sig Lindroth-Jcrck Lindmy-Worren Lindsoy-Wolly Lingo-Hermon"

Loehr-Bob lovell-Les Lynch-Jock Mockey-Moc

MocReynolds - Jim Moher - Bill MormionEd Mcrrsholl.- Forest Mortin-Moffy Mqtisofi - Ole Moynord-Moc McCouley-Horry Mc-Horry McGqll-Ston

McGohey-Sqm Mc@cugheyGeorge McGowiqn-Bert tlcKeeMiller-John Mil-

- Roy snd Mrs. Monschke

Morgon - Bob Morse -

luffen - lerry Mullin -

Myers - Mel lVlylinNikkell - Gus Nordstrom

Olson-Poul Orbon-Gy

Pedersen-Chuck PerryPeterson-PelG Phillips-George

lqve Price-Horry QuintReitz-Lon Reynolds-DqrRichqrdson-Clif Roberts.Rodecker-Bill RodgersRudder-Blll Rugg-John

rr- Bob Sonders-Grover

- Joe Shipmon - Horold -Pete SpeekSullivtln-John - Bob Sutton - Fred John SuYer-

krup - Dick Swonk - Pete Sylvester - Wqlf

Toylor - Horvey Terry - Fred Thompson - A!

Thiosher - Earl Titus - Wqlter Trevor - Hcrold

Trimble-Deon Trubo-Jim Turner-Will Tweddle -Fred Vollenweider-Al Wqhl-Gil Wqrd-How- qrd Wore-lerry Wore-Knute Weidmon-Howord Wellmon-Wqrren Wexler-George Williqms -Red Willioms-O. B. Wilson-Bud Wimberly.

Wholesole roil, corgo, truck/trqiler lumber

$tugon'g Gtettings

$ $ $ # $ # # # $ $ # $ $ ,s fil: #

U. S. TUMBER OUTPUT EXCEEDS ONE.THIRD OF WORTD PRODUCTION

United States lumber production is holding steady at around 37 billion board feet annually, more than a third of the world's output. This fact is contained in the 1956 edition of "Facts About the Nation's Lumber Industry," just released by American Forest Products Industries, Inc., the national Tree Farm sponsor. Nearly all of this lumber-about 9O/o of it-is harvested from privately owned commercial forest land, the book states. About 70/o of each tree harvested is utilized today, as compared to only 30/o in the early days of the industry. Slabs, sawdust and other leftovers formerly unused by sawmills are now sold to pulp and paper mills.

More and more lumber companies, according to the fact book, are adopting forest management practices on their own lands-and are giving forestry aid to neighboring small landowners-to assure enough timber to meet the country's future needs. They employ more than 1,000 professional foresters. Together with other wood-using industries, U.S. lumber companies sponsor and operate the American Tree Farm System of timberland management on some 40 million acres of private forest land. The program is now active in 44 states.

Products shipped by the lumber industry are valued at more than $5 billion annually in latest estimates of the U.S. Department of Commerce. The industry gives full-time employment to over 750,000 persons.

J-M Sers New Soles Record

Sales for the third quarter of 1956 were the highest for any third quarter in the histdry of Johns-Manville, L. M. Cassidy, chairman of the board, reported. Consolidated earnings of Johns-Manville Corporation and subsidiary companies for the third quarter of 1956 were $6,967,861, compared with $7,178,801 for the corresponding period last year.

Sales for the third quarter of 1956 were $81,€8,777, compared with $76,17I,907. fncome taxes for the third quarter were $5,860,000, compared with $5,5m,000 for the same period last year. For the year to date sales were $n8,847,783 and earnings were $18,972,546, ,compared with sales of $207,892,376 and earnings of $16,441,242 f.ot the first nine months last year. Sales in the first nine months of 1956 set a new high record for the first nine months of any year.

fwo More Rerqil Yords in SCRIA

Wilbur Barr, president of the Barr Lumber Co., Santa Ana, has enrolled two more retail yards in the Active Member lists of the Southern California Retail Lumber Assn. With Jim Nelson, he enrolled the Save Way Lumber Co., 6361 Manchester Blvd., Buena Park, whose officers are: E. J. Nelson, president; R. D. Nelson, vice-president; J. H. Nelson, secretary-treasurer, and Benton J. Turner, manager. With Jack Brooks, he enrolled the Joslin Lumber Co., l7%J West Carson St., Torrance, whose officers are: Jack B. Brooks, president; Maynard A. MacFadden, vice-president, and Helen L. Brooks, secretary-treasurer.

Pole Frqme Construction Grows in Populority

The growing trend toward pole frame construction is one of the outstanding developments noted in the farm and warehouse field during the past year, C. Miles Burpee, manager of the Service Bureau, American Wood-Preserv. ers' Association, reports after a recent tour in which he gathered information on the growing volume of constructibn in which pressure treated poles are used as the supporting members.

"It is almost astonishing to observe the swing toward this economical type of building," Burpee said. "Not only is it popular with farmers,and warehouse

own€rs, but a number of designers are working on house plans embodying the same construction principle."

With pole frame, or rigid pillar, construction, expensive masonry footings or piers are not required. Pressuretreated poles, which are protected against decay or termites for the life of the building, simply are placed in the ground. A minimum amount of framing is necessary, with little labor being required. Poles with top diameters of at least 6 inches are recommended to permit secure nailing of plates and rafters, Burpee declares. If the poles and the plank for the bottom 18 inches to 24 inches of wall sheathing are pressure-tfeated, decay and termite attack are pre-

vented and a long-lived structure is assured.

Popularity of pole frame construction is being spread by extensive advertising programs of firms which supply roofing and siding for the structures, including leading companies in the metals and composition products fields. Many of these companies offer plans at minimum cost for poultry houses, barns, machinery centers and a variety of other structures.

Among large buildings constructed recently with the aid of pressure-treated poles have been a warehouse near San Jose, Calif., containing 31,000 square feet of space. It is supported on 75 pressure-treated poles, spaced 20'leet center to center longitudinally and 25 leet laterally. Cost of the building was only $1.50 per square foot. This price includes cost of an approved fire sprinkler system and four inches of asphalt covering over the existing surface, which previously had been used for storing lug boxes.

"We know of builders who will erect pole type struitures for as low as $1.07 per square foot, .far lower than the charge available when conventional construction is used," Burpee declares. "This economy, plus rigidity and permanence of construction, will mean an increasing use of pole frame construction. in coming years."

Headquarters of the Service Bureau, which speaks on behalf of the nation's wood-preservation program, are at 111 W. Washington St., Chicago 2, Ill.

Costa Mesa, Calif.-K. W. Koll has received City Planning Commission approval t9 divide property on Wilson street into 20 homesites.

November | 956 Red Book Off Press

The November 1956 issue of the Lumbermen's Red Book is just off the press. It is the 150th issue of the famous credit and sales guide.

Since 1876, the Red Book has been the principal source of credit information for the lumber, woodworking and allied industries of the U. S. It lists and evaluates the manufacturers, wholesalers, retailers and quantity user of lumber and wood products of all kinds. The listings include credit ratings, business classifications, addresses and other facts of value to buyers and sellers alike.

The Red Book is published semi-annually and is kept up tb date by supplements that go out every Tuesday and Friday throughout the year. These Twice-A-Week Supplements contain hundreds of last-minute items of credit and sales information. They provide a unique service that is available nowhere else. The Red Book agency also compiles detailed analytical credit reports and conducts a collection service for handling of commercial claims.

The Red Book is published by the Lumbermen's Credit Association Inc., 608 South Dearborn Street, Chicago 5, Illinois, and an eastern branch is maintained at 99 Wall Street, New York 5, New York. Inquires to either office will receive prompt attention.

Yqrd Denied lond Use Chonge

Santa Rosa, Calif.-The Sonoma County Planning Commission last month reaffirmed'its previous recommendation to deny a lS-acre land use change in Oat Valley for the G & R Lumber Co. They also refused to rezone another

It is with pleosure thot we onnounce the oppointment of

G. C. PHITLIPS tUMBER, COMPANY

wirh ofiices Grt 14525 Vonowen Street, Von Nuys Telephone: STote 5-659t

os our exclusive Southern Coliforniq represenlotive in the Wholesole distribution of West Coqst Foresl Products vio Truck & TroilerCorgoDirecl Roil Shipment DANCR,EN LUIIIBER

Medford, Oregon @lttistmui fte F.uppy enb Dour

S-acre tract for the Barnes Lumber Co., which is presently located in the valley. The wrangle between the lumbermen and Cloverdale's outlying residents started with hopes of rezoning 125 acres around Cloverdale for the crowded lumber industry; it would have changed the agricultural area between Highrvay 101 and the Russian river and created an industrial zone from the Sonoma Plywood plant to a level area south of the Barnes yard and the NWP tracks. Bob Barnes had asked planners to rezone five acres adjacent to his mill.

Yord Buys 7-Acre Mill Sire

Ontario, Calif.-The C. E. Williams Lumber Co. has bought seven acres at Bon View avenue and State street and plans to erect a mill on the site. Since its start a year ago, the yard has been conducting a wholesale and retail business and now plans to improve and expand the facilities, said the Pomona Progress-Bulletin recently. The main line of the Southern Pacific runs along the north side of the property and the Williams yard will build a switch.

Housing Shoiloge in Golelo Arecr

Santa Barbara, Calif.-The Goleta Valley Chamber of Commerce has appealed to the U. S. Department of Defense for aid in easing the acute housing shortage in the area. About 2500 homes are needed to house families of workers in the new research plants under construction for guided missiles development. The C. of C. said it understood the government could either finance or actually construct housing.

,4 fleW Drar

Merrill Joins Poul

Bunyon As Assf. Soles Monoger

Melvin J. IVlerrill has joined the Paul Bunyan Lumber Company at

Susanville, California. He will act '";: as Assistant Sales Manager,under l ,i;j A. L. Kerper. He was formerly,"'. .r;$l associated with the Ralph t. t-;11t' '. '";,*ri Lumber Company at Anderson,'':-.,,:1.'11 California. ,,;i jii -:,,:;3d

Sierrq Pole & Piling in Plcrnl

San Andreas, Calif.-sierra Pole and Piling Co. has acquired and reopened the former Sierra Wood Products' plant at Toyon, reports President David A. Grimes. It will ' deal in the manufacture and remanufacturing of lumber products and is now resawing into door core stock. Irving Tonnesson, former Grass Valley sawmill owner, is plant superintendent, with a sawmill at Toyon planned for later..'

Wqmitch Timber Co. Repossessed

Santa Rosa, Calif.-Right, title and interest in the Wamitch Timber Co., one of the largest mills in Willits, Calif.; were sold by'the government last month for $5,000 in public auction. The mills and property were repossessed by J. R. Southwick of this city, from whom Wamitch bought the property.

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Wood-Preserving Yeorly Becoming More lmportont in the Industry

Wood-preservation statistics as compiled by Gordon D. Merrick of the United States Forest Service show that the decrease in the amount of wood given preservative or fire-retardant treatment in 1955 was less than I/o from that treated during 1954, according to Noel E. Kittell, president of the American Wood-Preservers' Association.

Total volume of wood treated in 1955 was 248.4 million - "*rtbic feet, of which about 94/o was treated by pressure processes, about the same proportion as in 1954. fncreases'were noted in the production of poles (17%), cross arms (16i/a), piles ( l3%),lumber and timbers (7%), fence posts (7/o), an<l wood blocks (2%).

In 1955 the industry consumed a total of. 215,849,449 gallons of liquid preservatives and 19,672,615 pounds of solid preservatives.

E. L. Bruce Co. Elecfs New Officers

Two new officers of tr. L. Bruce Co., nationally known hardwood flooring manufacturer, were elected at the recent meeting of the firm's directors in Bruce's executive offices in Memphis, Tenn. S. R. Miller, Jr., assistant to the president, was elected assistant secretary, and kster C. Scott, credit manager, was named assistant treasurer.

E. L. Bruce Co. is the world's largest maker of hardwood floorings, and a leading producer of lumber, furniture dimension, floor cleaners and waxes, and termite control chemicals.

Don't forget!-Hoo-Hoo CIub 2 Christmas Party-Riaiera-Dec. 27

(Ed,itor's Note: 1956 was the year that the Los Angeles Chamber of Commerce mozte.d. into its outn neu home at 4th and, Birel streets. LVhen the site was ded,icated, earlier.this tear. this ancient rhyme zaas fouttd in the cornerstone of the old Chimber buitding:) From the Chambe/s Historical Files Solvo!

Addressed to the Man Who Opens the Corner-Stone of the Chamber of Commerce, Laid Saturday, March 28, 1903

Good morning, sir! Good afternoon, or, if you please, good night!

I'm handicapped because, you see, I don't hnou zuhich is right.

You have opened this, the cornerstonc-your motizte I knou not; I trust it was a.n honest one that brought y'ou to this spot.

Of course, you knozu the date zahen this huge stone was set in place

You have the size of building and an id,ea of its grace.

The hanils that wrought, the brains that thought, the lips that framed, the speech

Have long ago been silenced and the grave is over each,

We lived,we wrote, tse battled and we triumphed, sometimes too.

We fancied-yes, zue fancy now that ute are seeing you.

Your date may be 2000 (A.D. account rse use;

Our calendar won't work quite right, f or time it's bound to lose)

We wonder if you naztigate the air with suift machines.

I'I/e wond.er if you still enjoy a plate of pork and beans.

We wonder if you knozu the scenes beyond the northern ice.

I,V'e wonder if yoa uomen-f olk are still afraid of mice.

Ite'd like to know if you conzterse sub-oceans by a phone.

We'd like to hnow if trousers are the garb of nren alone.

We'd lihe to knozu if you haae signalled Mars zpith much success.

L4/e'd like to know if Shakespeare @rote those play's-or do 5,su, guess ?

Have you improved this climate in an artificial way?

Have you developed radium and bounced the orb of day?

Haue yoa built homes of onyr zuhich Arizona yield,s?

Haae you run short of yellozu ore from California fields?

Szccess to !ou, American! Please God., yoa love the land

As heartily as we haae ilone. I shake, old. boy, your hand!

But ere I leazte this introspect and retrospeii,-I'tt state

I'd, like to see YOUR copy of The lournal, down to d,ate.

-Verdad S. Verde

-Copied from Los Angeles Daily Journal Satrrrday morning, March 28, 1903

ffiewy {,llrigtmud nn!

frew Deur

Hoo-Hoo Gonvenfion Proised

While an avalanche of praise continues to roll in on San Francisco Hoo-Hoo Club 9 for its management of the recent International Convention of the Concatenated Order, more tangible expressions in the form of the following letters are also circulating.

Ole May of The CALIFORNIA LUMBER MERCHANT received the following word from past Snark of the lJniverse John Egan:

' Dear Ole:

The San Francisco convention was certainly topswasn't it? I think a new standard has been set in Hoo-Hoo conventions, and Hob-Hoo convention committees in the future.may well be concerned.

Cordially yours,

John B. Egan Director, Sales

Training

Wood Conversion Company Saint Paul 1. Minnesota

Made available to The MERCHANT was a carbon copy of the following letter:

Mr. Alfred D. Bell, 1r.,45756

President, San Francisco Hoo-Hoo Club No. 9 405 Montgomery Street

San Francisco. California

Dear Al:

On behalf of the Los Angeles club, we extend our most sincere congratulations on an excellent convention. Everyone that we talked to during the meeting was most enthusiastic about the seemingly effortless manner in which all of the events were handled.

Your San Francisco club could not have been more hospitable and you and your committee have set an example for the other clubs which will be having the International convention.

Fraternally .yours,

J. H. Forgie, President.

Los Angeles }loo-Ifoo Club No. 2

pqrtoaall

Bob Mathis returned to Oakland headquarters of Mathis Hardwood Sales in mid-November after a 6week business trip through east and midwest.

Don White, vice president and general manager of White Brothers, Oakland, has returned from the National Hardwood Lumber Assn. annual in Chicago, where he was re- ..; elected to the board of managers (CLM, tl/lS/SG). AJSp_,.t{ attending the convcntion was C. R. "Bob" Taenzer, prd;I{." dent of American Hardwood Co., Los Angeles. ,,.,.:

Rolf Stolesen returned to Durable Plywood Sales Co. i$ Menlo Park, where he is salesmanager, Nov. 11 after a 2-week business trip through southern California.

Mr. and Mrs. Fred Windeler attended the Fall meeting of the National Wood Tank Institute in Chicago, Oct. 19-20. Also at the semi-annual were Mr. and Mrs. William ffeger, retired salesmanager of George Windeler Co., Ltd.," and Mr. and Mrs. R. E. Inman of Inman Tank Pipe & Crossarm Co.

Lou Holland, wholesale sales manager of Neiman-Reed

Mn Lumber Dealer & Your Family:

Our sincere Best Wishes to YOU ond YOURS for c

PEACEFUL CHRISTIYIAS nnd HAPPY NEW YEAR

a

May 1957 be ftlled wilh continued lriendships, goodwill and pleasonf relotions

STRABIE I.UMBER GOMPANY

Lumber Co., Van Nuys, returned the end of November from a procurement trip through the northern California mill area. He made the trip by plane and car, spending 10 days with operators in the production country.

Double congratulations are in order for the Ralph Hills of Oakland-twin boys, no less !-and both doing fine, as is Mama Hill. Of course, ol' Dad is now understandably putting in double effort at Hill Lumber & Hardware Co. in Albany.

Floyd Newstrom, who recently suffered a stroke, is convalescing at home and showing fine recovery. A Loop tumber & Mill Co. stalwart, Floyd is looking forward to getting back on full-time basis in the near future.

Herb Geisenheyner, Coast Kiln Co., and his wife are back from an extended trip through Mexico and Herb believes everybody should visit our neighbors soutl, of the border, where they had a r,vonderful time and a fine, lazy rest.

A. C. "Bo" Ahrens, vice-president of California Sugar & We'stern Pine Agency, in Burlingame, attended the Northern Sash & Door Jobbers convention during October in Wpshington, D. C. Accompanying him on the.trip, which included business calls in the midwest, was l-es Cody of Red Bluff Moulding Co.

"Globe-trotter" Horac€ Wolfe writes from Pittsburgh (PITTSBURGH??!!) last month that he was off on the final leg of a swing around America, with stops in the populous East and return via St. Louis and Texas cities. Horace is one southern California lumberman who REALLY gets around.

VHMCP Now Moking lt Eosier for Deqlers to Arronge VA, FHA loqns

Home buyers and small builders in rural and outlying areas found it much easier this year to arrange FHA and VA mortgage loans as a result of the successful operation of the Voluntary Home Mortgage Credit Program, according to R. A. Schaub, president of the National Retail Lumber Dealers Association

"The improvement has come about not only as a result of the 16,500 loans totaling 9141,600,000 which have been arranged through VHMC since it started functioning in March 1955, but also because the program has focused attention on the difficulty of financing homes in outlying areas, and thus has prompted mortgage lenders to pay greater attention to the needs of those areas," Schaub said.

"In addition, by helping make it easier for veterans to obtain home loans through normal private channels, VHMC has greatly reduced the need for direct mortgage loans by the Veterans Administration.

"The voluntary mortgage credit program was authorized by Congress in the Housing Act of 1954 as a means of facilitating the flow of funds to areas where financing has been difficult to obtain and is serving that purpose well. It is serving an essential purpose in bringing together eligible borrowers and willing lenders and should be continued as long as the need exists.

"Representatives of the retail lumber industry, which builds or helps to build more than half the nation's

of the 16 regional comup to operate the pro-

John G. Soner Member of One of Oldesr Americon lumber Fqmilies

John C. Saner, Jr. of San Francisco, who recently joined with A. J. Russell in forming the new Santa Fe Lumber, Inc., and is president of that concern, is a direct line member of one of the oldest lumber manufacturing families in American history.

His grandfather, the late W. G. Ragley, first operated a water-powered sawmill in his native Pennsylvania. Then he moved to Texas, where he started in the sawmilling business in Bastrop county in 1879. lle owned and operated sawmills successively at several Texas locations, and then built and operated a big Long Leaf Pine mill in Louisiana. It was at this mill at Ragley, La., that John C. Saner, Jr., got his first taste of sawmilling.

His father, John C. Saner, Sr., married a daughter of W. G. Ragley and engaged in various mill enterprises with his father-in-law, as well as with other associates. The SanerRagley Lumber Company and the Saner-Whiteman Lumber Company were his milling concerns that cut their timber and quit long ago.

The Quincy Lumber Company, Quincy, California, was a Ragley mill in the beginning, and John C. Saner worked for this concern for six years before joining Santa Fe 13 years ago. So Mr. Saner's family of mill operators goes back nearly one hundred years.

,r"- ho*"1, are serving on all mittees which have been set gram," he concluded.

GEOR,GIA.PACIFIC INAUGURATEI' SATES TR,AINING COURSE FOR, BUITDING MATERIAU' SALESMEN

A new comprehensive Sales Training Course for Retail personnel at Georgia-Pacific warehouses and headquarters of Building Materials Salesmen, in which the latest training meth- independent distributors of the company's products. ods in sales techniques are applied to Georgia-Pacific Specialty "This training program that we are presenting," Buckley Plywood products, is now in operation, it ivas announced by said, "represents the accumulated thinking of many men who _ James L. Buckley, vice-president in charge of Plywood sales, have a record of success in the field of training salesmen rnci Georgia-Pacifi c Corporation. in the sale of decorative paneling. And it embodies the best

The program, developed by Georgia-pacific with the aid of techniques available to give an effective training tool and an nationaily recognized consultants specializing in sales training effective sales building tool'" techniques, is being introduced by field representatives to sales The Georgia-Pacific training program is designed to cover every phase of effective plywood salesmanship. The subjects

HAL El.tlCOTl (lcfi). Advcrriring llonogrr-Spcciolry Product, for Gcorgio-Pocific Corp., rhowl romc rorc old poncL f,nirhing lcchniquc; or rhc right in lcft photo is Dove Wqldorf, Southcrn Coliforniq monogal, Specialry Plywood Salcr

SAN JOSE tltEEIlNG (rishr) found thora Gcorgio-Pocific nen .oger rtud.nr (1. to r.): "Rifi" RiFanroth, NoCol nill rcprcrcnfolivc; Bob Brozchon, ropcrvisor Cslifornio worchoutcr ond Scllnas mbnag.ri Virg Olivcr, SoCol mill rcprctcnfo- tivc; Dick Johnron, Solinos roles; Hol Fucrrl, Frcrno rolet; "Cop" Nichok, Frcrno monogcr; Gordon foybr, Son Jo:e rolcr; Norm lorc, Son Jorc mqncger; llr. Ellicorf, llr. Wql- dorf. llicing frorn thc group bccouse hc wor foliing rhc photo wor Ollic tec

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l:x1rt'rts till lrt' ,,n lr;uttl nitlr ( 'r',,r'gtlr I';iL'ifie 1r:tttt'1 :;ttttplt's. 1r:rirls ltnrl lrrtt.lrr'.1| 11';1g11 tllt'tltorls Ir)l t'()llsttlll('r rlt'tllottslt-lL li,,rr of lrlrinting 1r'xttttt'rl \\,t,,t1.. Stirrtttl;rlitrg colot' :lirlt' fllrrr' uill rLls,, lrt'Lrtiliz,',1 to,llrurlttizr tltt'l;rtt'st,lt'rt'lolrtrttrts ir .;rlt'.

tt t'lrrritlrrt s. 'l'lrc S;rl,'s l'r'rrirrirrg ( ()Ltr':(' rtili r11.,, ittt',,1'i,,)r';ttf :l rltriz rrr t'rirrrrt'cliorr nith t'lrc]r st'r'1jritt.1. lre fol1,,q11'qi lrr';Ln ript'tt 1r:rtrt'1 ilist'ttssiorr $ltcrt'lrr 1r.rt-l r,'i1,;tnt' rt;r\ l,r-r,lrt li\. tlrr txclr:ur:r' oi irlt'rLs.

Soles Course for Coliforniq Deqlers

Ourlined qt G-P Division Meeting

(Photos on Opposite Poge) '[-hc tteu r',rtttlrreltt'ttsir t' s;rlt's lrlLirtirtg ('r)Llr':r' i,,r rtttri] Irrtttlrer lLrrl lrrrilrlilq tttrttcri;r1s .lL1r'sltrrr. lr, lrt' ,,{l't'r-t'ri ]r-r' ( icorgitL lt:rcilrt' ( ()r'l)i)r-irliol, \\:r> oLttlincrl :tt ;r t'('('cllt rncrtiltg oi (i I'lrcl':,)1rtt('l ir1 5ltrr.[,,st. 'l'lte ('(,tlr-s('. rr]ri,'1r tr 1,, lrr oll't'r-t'rl t,, (:tlii,,t'rrilr r-t't;ril lrtnrl,et'rlrt-,1 c:rlt's lrt'r :lnrl('1. rr':rs,,ttllirtr',1 tr, (,t'r,r-qilt I';Lr'illi". tr.ltt-r'lt,r1rir'rrirl ;r!t't's lrtl sirl,.rnrt'r, lrr' |1;rl I.llit'r,tt. ;L,lr trtirlr( nr;rr,rl( r-

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Breliqnt Elected Boord Choirmon

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[. A, Citv limits These Holf-Century of Antorctic Blizzords Foil to Domoge Wood

Huts crt Sourh Pole

Three unpainted wood houses in the Antarctic have withstood wincls of hurricane velocity and repeated blanketing under snow for half a century-and "look good for another 50 or 100 years."

'Ihis is the leport of r.nerlbers recently returned from the Operation Deepfreeze expedition to the Antarctic led by Rear Admiral Richard E. Byrd.

The houses stand as historic monuments to two British ex..plorers vu-ho built them as headquarters and subsequently lost their lives on polar journeys. All three houses are on Ross Island, which is about 800 miles from the South Pole. The oldest house was built 54 years ago by Captain Robert F. Scott at Hut Point, the next was built by Sir Ernest Shackleton 48 years ago at Cape Royds, and the third 45 years ago by Captain Scott at Cape Evans.

Dr. Paul Siple, director of scientific projects of the latest expedition and a veteran of all the Byrd explorations, describecl the houses as in sound condition. "We saw both the interior and exterior of the Shackleton hut," he said. "The other two were cornpletely filled with snow. Down there, an opening as small as a lieyhole will permit drift snow to filI a room in due time.

"The soft grain of the wood on the windward side of Scott's

I9O2 hut had been etched out as deep as a quarter of an inch by the blasting effect of snow and rock particles driven against it by the wind. Yet it would probably take another 50 or 100

Members Western Pine Assn., West Coqsi [umbermen's Assn. ond West Coqsl Bureou of lumber Grodes ond lnspection

Stnson's Qreetings DI Ru NT s$n[[, DuPendaltle $u,-uice

New York Chicago Philadelphia

Portland Columbus Boston

Los Angeles San Francisco

\flashington, D.C.

years to wear down the wood. The harder grain stood out in an interesting, attractive pattern.

"The hut at Cape Evans, quite fully exposed to the elements, showed few blemishes. In the Shackleton hut, in which snow had entered and then melted out, condensation had taken place and steel cans and other metal in it had corroded. However. there was little other damage."

Journals of the early expeditions reveal some of the construction details of the three huts. Captain Scott described Hut Point, the oldest of the three, as "quite a palatial residence."

"The main hut," he wrote, "had been brought from Aus. tralia and was, in fact, a fairly spacious bungalow of a design used by outlying settlers in their country." Its floor area was 36 feet square, with overhanging eaves of the pyrarnidal roof resting on supports some four feet beyond the sides. The supports were buried three or four feet in the volcanic rocl<. The house had a covered veranda, because it had been designed for the warm climate of the "sheep country" of Australia. It had a double layer of wood sheathing.

Explorer Shackleton had similar praise for his own headquarters at Cape Royds. After returning from a 22-day expedition, he wrote, "We were able to appreciate at their full value the warmth and comfort of our little hut."

The Shackleton hut was prefabricated in London. It was 33 by 19 feet. Shackleton wrote: "It was made of stout fir timbering of best quality in walls, roofs and floors, and the 'parts were morticed and tenoned to facilitate erection in the Antarctic. The walls were strengthened with iron cleats fitted to main posts and horizontal timbering, and the roof principals were provided with strong iron tie rods. The hut was lined

Ft. Lauderdale

and Foreign Offices

with match boarding, and the walls and roof were covered externally first with strong roofing felt, then one-inch tongued and grooved boards, and finally with another covering of felt."

The four-inch space in framing between the match-boarding was packed with granulated cork, Shackleton said.

"During our first severe blizzard, the hut shook and trembled so that every moment we expected the whole thing to carry away," he wrote.

The third hut at Cape Evans, built by Captain Scott on his second expedition, was described as a "snug, commodious house" by the Captain. It was 50 feet long and 25 feet wide. Its framework was lined with two thicknesses of tongue-andgrooved boards, between which was a layer of dried seaweed, quilted in sackcloth. The outer side was also covered with two thicknesses of boarding with seaweed insulation.

Roof and floor also had double boarding with insulation material between.

On January 17,l9ll, Scott wrote: "We took up our abode in the hut today and are simply overwhelmed with its comfort."

A year and a day later Captain Scott reached the South Pole, only to find that Norwegian Captain Roald Amundsen, using dogs and not stopping for scientific work, had won the race by a month. Captain Scott and four companions died of starvation, exhaustion and exposure on the way back to their lvood hut, leaving a heroic record of what has been described as "the worst journey in the world."

Explorpr Shackleton also died on a subsequent journey.

The wood huts they built stand today as three of the most unusual museums in the world.

n- Yu* I',*MATI'N o

All inquiries regarding NEI7 PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNI,A LUMBER MERCHANT, Room 508, 108 \$fest 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to the manufacturer or distributor, who will then answer your inquiries direct.

Nu-Wood Rqndom Pnttern Acousticql Tile

Just set it . read it !

New Device Prices lumber in Seconds

A new easy-to-use device developed by the Lumber Dealers Merchandising Service in collaboration with Weyerhaeuser Sales Company enables you to price lengths of lumber rvith a flick of the wrist.

Using the new "I-umber Pricing Calculator" for retail selling, bill-ofmaterial estimating or inventory prici.g, you can forget about pencils, charts, scratch pads and figure juggling with freedom from error, the Merchandising Service reports.

The Calculator does the figuring for you. It gives you a direct reading in price per piece and lineal ft. price for a real shortcut to your everyday pricing problems.

All you do is set it read it, the Service reports.

Johns-Mqnville Booklet Tells How to Build Flexboord'Gcroge

"How to Build a Flexboard Garage" is a new 36-page booklet published by Johns-Manville. It is profusely illustrated and covers the building of a one or two-car garage. Starting with hints on financing and building codes, it proceeds step-by-step through all the problems of construction foundations, pouring the garage floor, framing, sheathing, roofing, doors and windows. It even includes incidental suggestions on how to make the garage attractive by adding such things as cupolas, lamp posts, fences and. so

For example . . suppose you want to know the price of a piece of V'x4" lumber 12' long, selling for $150 per 1000 board feet.

Simply set the arrow at $150 and read the Calculator's anslver ($1.20).

With the Calculator you can quickly read your selling price for the complete range of lumber lengths, from 8' to 20', in 18 sizes.

The Calculator's listing of the lineal ft. price for each lumber size, enables you to quickly figure odd sizes.

The Calculator is l23f', x 4fut,. It is handsomely printed in two colors on special varnished "Toughcheck" stock to withstand plenty of rugged use, indoors or out.

Calculators are available from the Lumber Dealers Merchandising Service, Eighth Floor, Palace Building, Minneapolis 1, N{innesota, $2.00 postpaid.

forth. For exterior walls and for lining the garage interior, the booklet recommends Asbestos Flexboard, a large size, asbestos-cement sheet material. The advantages of this fireproof building board are fully explained and illustrated.

To secure copies of "How to Build a Flexboard Garage" send 25 cents to Johns-Manville, 22 East 40th Street, New York 16, N. Y.

California's forest industries employ more than 100,000 persons, with an annual payroll of more than ${gg -;1lion.

A new random pattern acoustical tile has been added to the Wood Conversion C,ompany line of Nu-Wood interior finishes. The new tile not only opens up striking concepts of interior beauty, but provides excellent light diffusion and sound,conditioning. The Stalite predecorated surface is a pleasing rvhite that actually grows whiter rvith age, as provided by fadometer tests. The matte texture of the tile surface help to distribute reflected light and reduce glare.

Nu-Wood random tile features scientifically designe<l "sound traps" in the tile perforations. Precision drilling machines correctly space these pat-

terned acoustical holes for maximum efficiency. All tile bevels are coated to match the decorative white of the tile surface. In application the tile edges are rninimized to produce a monolithic type of ceiling or rvall surface. Joints stay cleaner longer because the painted surface is more resistant to dust and dirt.

Nu-Wood random acoustical tile is available in tongue-and-groove type for application with the famous NuWood clip . . or available in WideFlange style for staple application . . and both types of tile can be applied by adhesive or nailing. For a decorative effect. random tile can be mixed with

regular non-perforated Nu-Wood tile having the same joint.

The units come in three sizes: LT'xlV' in both tongue and groove joint and wide-f lange joint, and I2nx24il, cross-scored to look like a square. For further information write Wood Conversion Company, Department 422. First National Bank Building, St. Paul 1, Minnesota.

Rondom Groove Spocing in Dlssonite Sldings Now

Introduction of random groove spacing and 8" groove spacing in trvo panel type Masonite sidings, Panelgroove and Ridgegroove, has been announced by E. W. Hadland,'manager of dealer sales for Masonite Corporation. Prices of these sidings are the same as for the present 4" groove spacing: Panelgroove and Ridgegroove also are used for interior walls, providing modern treatment for any room. Hadland also announced that a new joint treatment in these products has been perfected. The new design will make the joints practically invisible, he said.

Popularity of Primecote products has prompted the corporation to include in the line Masonite lap siding, with and without the Shadowline strip. Primecote Masonite siding will be back-sealed, and all long edges, in addition to the face. will be factorvprimed.

Wood Ponet Folding Doors Wirh liferime Vinyl Hinge

An entirely new line of wood panel folding doors with a lifetime vinyl hinge is currently being introduced nationally by Wood Specialty Products, fnc. of Arlington, Washington. Termed "Space-Saver Dor," the product is available in three difierent woods, Alaska Cedar, Western Red

Cedar and Philippine Mahogany. Each is hand selected for highest quality. The doors are packaged complete with track, hardware (including screws), track backing, matching wood valance, handles and simple installation instructions. The wood panels are 7/16" thick and are kiln-dried to prevent \\'arping or checking. By independent laboratory test, the vinyl hinge, which runs the,entire length of the panels, shou,'s no 'rvear ffter 250,000 opening and closing cycles.

Write-on Door Right for Boy

ized handsomely and at low cost defi-. nitely can sell the essentials needed. And he may, with proper salesmanship, do a lot more.

Marlite can be fastened with Marsh-, wallboard adhesive either to a flush door or an old-fashioned door with panels. In the latter case, the panel depressions should first be filled with insulation board, Matching edge molding gives the door a finished appear-. ance.

To sell a product, demonstrate it, ; says John J. Marsh, sales manager for Marsh Wall Products, fnc., manufacturer of Marlite. The Marlit€-oo-&: : door technique is a perfect device for .,1 such a demonstration, as a sales mes.: sage can be written on the plastic.r,,l surface and a salesman can follqw through.

Formicq Tokes to the Walls -

Formica is taking to the walls as :,1 the result of new adhesives "trd ip;'. i,;

Ihis lqd is procticing his arlthmcdc on lhe closet door. lt ho: becn modernized with c ponel of white Morlite, the plostic-surfoccd hcrdboord which moy be cleoned quickly wirh o dcmp clorh. A dcmonstrnlion door sinilsr to thir in a deolcr'g rlore ir recommended by llorrh Woll Producb, Inc., ol o mcone of demonstroting llrc obrorive-rcsislonce, durobility ond eosy clccning quoliticr of Marlirc. A greolc pcncil ir ihe writing medium.

Demonslrqtion Sells Morlite

New ideas on product application often leiad to sales. For example, the building supply dealer wllo installs a demonstration unit showing that a disreputable looking door can be modern-

stallation techniques. Vertical surfacg i,, installations open up a vast market to the installer. Formica on the walls is not entirely new. llowever, the latest method of instaliing it is new. Formerly, the only recommended proce-. dure and method of installation was, to veneer the Formica sheet to ply. wood, and then position and attach' the entire slab to the wall. This called for part of work being done away from the point of installation and in a shop where facilities and equipment for veneering were available. Now, the Formica sheet can be installed direct to the existing wall surface. This is made, possible through the development of a new adhesive-Formica Fast Dry Contact Bond Cement, especially de. signed for on-the-job applications and,, speed-up installation.

Products lqb to Test

Whire-Pocket Douglos Fir Plywood

Madison, Wis.-A research project that will help turn millions of acres of timber, commonly left in the woods as waste, into valuable wood products will soon be undertaken jointly by the U. S. Forest'Products Laboratory and the Douglas Fir Plywood Association of Tacoma, Wash., Dr. J. A. Hall, Laboratory director, announced here recently.

The Laboratory, lvhich has been conductir-rg research on wood and wood products since 1910, will soon begin an extensive evaluation of the strength and gluing of rvhitepocket Douglas fir plywood. The results of this research will be used by the Douglas Fir Plywood Association, whose member firms produce most of the plywood made in this country, to set up standards for the grading and manufacture of white-pocket plywood.

White pocket is the common name for a condition in the heartwood of over-mature Douglas fir in which the wood is dotted with minute holes or pitted with a highly decorative white substance. Large stands of such trees exist in the Pacific Northwest.

"The importance of the more complete utilization of white pocket can be better appreciated when it is realized that almost one-third of the softwood savl-timber in the United States is Douglas fir and that a large percentage of this timber contains some white-pocket," Dr. Hall pointed out. "In some areas, close to 60% of the timber available is white-pocket Douglas fir."

The problem has been accentuated by the

growth of the Douglas fir plywood industry. In 1946, only about 1 billion square feet of Douglas fir plywood was produced in this country. By the end of 1956, the productive capacity of the industry will be over 6 billion square feet.

Many of the new mills that will account for this increased production are in areas that contain whitepocket Douglas fir. The result is a shortage of top quality veneer logs and a need on the part of plywood producers to use white-pocket Douglas fir veneer sofar as is practical.

The U. S. Forest Service, of lr'hich the Forest Products Lalioratory is a part, is also anxious to get white-pocket timber out of the forests so that new timber can grorv in its place in line with tl-re Forest Service policy of utilizing as much of the timber cut as possible.

The Forest Products Laboratory has already conducted much of the research on which the Douglas Fir Plywood Association's grading rules for clear plywood are based. It has also tested white-pocket Douglas fir lumber, r'vhich is graded by the West Coast Lumbermen's Association.

Since the research will be on the structural applications of white-pocket plyr,r'ood, new methods will have to be developed for testing the material, Hall explained.

"Our preliminary tests have shown that plywood containing limited amounts of white-pocket is suitable for use as house sheathing and subflooring, which is the largest single market of Douglas fir plywood today," Hall said.

remarkable (Tell them you saw it in The California Lumber Merchant)

Hoo-Hoo Tqkes q Forwqrd Sfep; Adoprs Nqfionql Prolecf Progrom A Report on the Annual Meeting of the Supreme Nine

The adoption of a general long-range national prograln in.rplemented through Hoo-Hoo clubs rvas the important, constructive action taken by the Supreme Nine of Hoo-Hoo at its annual meeting held in Milwaukee, October 12-13.

In a t'ivo-day session the entire subject of national and local projects u'as given serious consideration. It n'as recognized that the gror,vth, development and increasing influence of Hoo-Hoo demand a master program that rvould strengthen and make more cffective the aim and objectives

Hoo-Hoo-A United Lumber Industry."

-"Through

The follolr'ing lesolution contains the basic idea of the master program:

"Recognizing the great need of a unifying, praiseworthy, newsworthy international project and {urther recognizing the grorvth an<1 increasing influence of Hoo-Hoo,

BE IT RESOLVED: That the international project of Hoo-Hoo rvill be a Youth Program directed towards the utilization of lumlter and forest products, building youth and promotir.rg citizenship, and

BD IT FURTI-IER IItrSOLVEI): That this program be implementecl on a local basis by inclivi<lual clubs."

The master progr:rm n'ill be clevelopecl by the national office. It n'ili be aimed at educating youth in the use and utilization of lumber and wood pro<lrrcts and in the final analysis buildir-rg morale to nral<c lrcttcr men and upstand-

citizens. It rvill outline all possible projccts to bc submittecl to the local clubs.

It should be noted that this program is orrly thc hrst step of a ten-year prograln, rvhich rrray n,ell servc as the ltase f rom n'hich more intensive irrclustry progranrs may be developed to include tl-re stu<lv o[ carecr opportuuities, industry education and rvoocl prolr.rotiou.

Recognizing that a largc nunrbcr of clubs alreacly havc constructir.c progralns servir-rg )r()uth, it rvill rrnify atrcl bring the various 1;rojects trnrlct' one clirectior-r. It rviil irr-

THE SUPREME 9 ond Ofticers for 1955-57 ore, leff to right; Boium Chcrles H. Greef, Supreme Hoo.Hoo Grover Perdew, Treosurer Edwin Fischer, 5nqrk of the Universe Clifiord H. Schorling, Secretory Ben F. Springer, C. R. Ashton; bqck row: Scrivenoler E. J. Gottschdlk, Gurdon Robert E. Gollogher, Arconoper R. W. Scort, Custocotion Ernie L. Woles, Jobberwock John T. Silk, Senior Hoo-Hoo S. Eugene JVlodden, ond Horold R. Wenninger, ss3ociote editor, Hoo-Hoo Log ing

rTroclernfold cloors

we put the four patented clips on the door jamb, before we push the door onto the clips."

High-Profits in fhe *Do- h-Yourcelf' Flefd

"There it took 15 minutes iust like the dealer said. lefs go back and get Modernfolds for every room in the house."

Modernfold is ready-made to bring more profits to you. Nationally advertised in "Better Homes & Gardens",'lmerican Home", "House Beautiful", "Living".. and rcgionally advertised in the ltVest's own "Sunset Magazine".

Modernfold is backed with complete merchandising and promotional aids. Pointof-sale displays, newspaper ad mats, filmed TV spots with your name as sponsor are available.

Cash in on more "Dolt-Yourself" business N0W. Get all the details on the Modernfold line T00AY.

t0DERl{t0tD ll00RS, lll0., Exclusive Distributor

3836 E. Foothill Blvd. . Pasadena 8, Calif. . RYan 1-5185

clude the establishing of workshops equipped with woodworking machinery financed by Hoo-Hoo clubs, and more important, will provide for active participation by the membership. It may include also, participation and cooperation with regular organized boys' movements, such as the Junior Forest Wardens, Boys Clubs and Junior Achievement, but without loss of Hoo-Hoo identity.

The Supreme Nine again urged continued close cooperation with all industry associations, both on the national and local levels, ineluding participating in educational and promotional programs of all associations. It voiced appreciation of industry cooperation in staging Concats in connection with industry conventions, and recommended increasing the number of such Concats, members of the Nine to make personal contact with association leaders toward that end.

In the belief that the Hoo-Hoo organization is the channel best adapted to bring the industry story to the ultimate consumer, all associations are invited to take active part in Hoo-Hoo club programs. It is suggested that they contribute speakers, demonstrations, films and all available material.

Recognizing that maintaining membership is as important as obtaining new members, it was recommended that all clubs should exert a constant effort to get reinstatements. To focus attention and create interest, January was set as,the, month for a reinstatement drive, the actual dates January 9 through February 9. A refund to the clubs, of $2.00 instead of $1.00 on all reinstatements signed up

and reported between these two dates, was authorized. Moderation in the Hoo-Hoo initiation was recommended. A definite policy restricting the Concat junior work with bounds was adopted. Entertainment programs sponsored by Hoo-Hoo also should conform to good taste. A greater use of the short form eliminating the junior work was recommended for initiations of top management and special cases.

All officers, national and local, and especially club officers are to cooperate in furnishing press releases on meetings, and projects sponsored by the various units should be emphasized. It was further suggested that where feasible, clubs should erect signs at city limits identifying the local Hoo-Hoo club and indicating point of contact.

The format of future convention programs may be changed according to suggestions adopted. Briefly, instead of delegates reporting, each head of the Jurisdiction will make a complete report of his Jurisdiction's activities with possibly only a few club reports on some special club accomplishment. The main change, however, would provide a program to include two workshops or panels, the one a club officer's clinic with the secretary as 'moderator, and the other for Vicegerent and State Deputy Snarks. All other delegates would attend these sessions, but'would not take active part.

The following schedule on sites for future Conventions was adopted: t957, Atlanta, Georgia; 1958, Las Vegas, Nevada ; 1959, Duluth, Minnesota ; I9ffi, Seattle,'Washington, and 1961, Miami or Miami Beach (tentative selection).

"Then

"The lilodernfold door slides onto the track easily, too."

Good Gitizen of the Redwood Region

(Continued from Page 32) largely on its ready availability and on the scarcity of other materials. At this end of the line producers were throwing away four-fifths of every tree and marketing only the remaining one-fifth in order to present a grade that had acceptability in the market place,

It is little wonder that the thoughtful members of the industry began to seek better ways of marketing their products. Their joint efforts in reaching the eastern market resulted eventually in the formation of the California Redwood Association.

I like to think of the Association in terms of the 60 years of cooperative .lvork which first had a tangible ex-

pression in a joint exhibit at the Columbian Exposition in Chicago in 1893. Some of your local historians probably have more complete information on this early venture than I, and if there are any additional details any of you can give me, I would very much welcome them. In any event, the redwood people decided the Columbian Exposition was a proper place to display their wares, 4nd they set about sending a cross section of a redwood tree. The tree, incidentally, was cut near Falk, southwest of Eureka.

The shippers surveyed all the railroad tunnels betu'een here and Chicago and found their log section could go through them all vertically with less than a foot to spare between ties and tunnel roof. The 6nal step was to rebuild a flat car, cutting away a section of its bed so the log could hang on metal straps, through the opening. The bottom almost scraped the roadbed. f understand the trip rvas without problems except for the top of one tunnel scraping the bark from the top of the 1og. Perhaps they'd figured the solid wood only in measuring the diameter.

At another fair, this time the Panama-Pacific International Exposition at San Francisco in 1915, the group of mills got together for a joint promotional exhibit. Perhaps there rvere other cooperative ventures between the two dates. And evidently the mills liked working together and found it profitable, for in 1916 they incorporated as the California Redrvood Association.

f knorv some of you will recognize the names of at least some of the men rvho have guided its activities since. The first president was one M. Bernard, followed quickly by E. A. Selfridge, Jr., rvhom you are more likely to recognize by his nickname "Cnp." Other presidents were J. M. Hotchkiss of Hobbs Wall and Co., J. H. Holmes and later F. V. Holmes of Holmes-Eureka, L. C. Hammond, Harry Cole, and Earl Birmingham of the lfammond Lumber Co., A. S. Murphy of Pacific Lumber Co., and Frank Kilpatrick of Rockport Redwood Co. At two periods the executive officer of the Association also held the title of president. The men concerned were Carl W. Bahr and Kenneth Smith, both of whom are now with The Pacific Lumber Co.

Currently, the president is Mr. Russell Ells of the Willits Redwood Products Co. The executive head of the organization had held various titles, but the men vl'ho headed the organization have been, in order: A. B. Wastell, Edward Emgers, and H. W. Sinnock. R. F. Hammatt held office the longest, f.rom I92l through 1931. He nou' lives

in retirement in Santa Rcisa, rvhere he is an active and tion I represent as CRA, Good Citizen of the Redwood * enthusiastic member of the RRCC. Following him came Region.

C. H. Griffin, Jr., H. W. Cole, C. W. Bahr, S. J. Sharp, Kenneth Smith, and Sherman Bishop. I have the honor of following that very distinguished group.

I am happy to have the opportunity of telling you something of the work and the nature of the California Redwood Association, how it serves to create a demand for the major product of this Redwood Region in markets all over the country. I hope that you will watch with interest and with understanding as our work progresses. And I hope that you find you can look upon the results which these efforts achieve with approval and rvith pride. We hope that what each of you sees will justify your thinking of the organiza-

Pqcific Lumber Compony Sold

Honolulu, T. H.-Pacific Lumber Co., formerly owned by Dant & Russell, Inc., has been sold by Blyth & Co. to the three major building supply firms here-American Factors, Ltd., Lewers & Cooke, Ltd. and Hawaii Builders Supply Co., Ltd. Pacific Lumber will continue in business until February 1 to fulfill commitments on materials for subdivisions, after which the three above firms will take over the remaining inventory and equipment. This "Pacific" lumber company is not to be confused with The Pacific Lumber Co., San Francisco.

'Smokey Beor'Symbol of U.5. Advertising

(Continued from Page 40)

Russia values her forests so highly, Corcoran revealed, that a severe penalty is assessed against anyone cutting a tree without authorization. Tree cutting is regulated annually by a USSR timber authority, which also compels planting of a new tree for every tree cut down.

Forests, the advertising executive said, not only keep a nation "green and golden" but prevent topsoil erosion, protect watersheds, conserve lumber, increase soil fertility, preserve the water tables by letting rainfall soak in, help create rainfall and aid commerce by preventing clogging of harbors by runoff soil.

Corcoran paid tribute to the public service spirit of the nation's newspapers and other media and said without their wholehearted cooperation the almosf incredible Paul Bunyanlike achievements of the mythological Smokey would have been impossible.

From 1941 to the present, U.S. Forest Service surveys indicate forest fires have been cut to 176,891, against the half million that could have been reasonably expected on the basis of population growth. People using national recreational facilities have grown from 29,695,794 in '41 to 65,802,509 in only 13 years. Less than 9 million forest acres are now burned each year against nearly 60 million which the forest service estimates would be going up in smoke without the friendly help of Smokey.

The nation, Corcoran told the advertising men, has so taken

help people be more careful !

GPpmailaa-Only

g con PREIIEilT TORESI FIRIS!

Smokey to heart that Congress had to pass an Act bringing him into official being. The U.S.'Forest Service adopted a real bear cub which was badly burned in a New Mexico forest fire, named him Smokey after he was healed, and installed him in a Washington, D.C., zoo for vacationists to visit.

Don't forget!-Hoo-Hoo Club 2 Christmas Partnt-Riaiera-Dcc. 27

ollinon Mqckin sets Foir' Johnson

Rav Mackin, president of Hallinan Mackin l.umber co.,

Ray Mackin, T,umber Co.,

San Francisco. announces that -Jeff Brooks has been named lA,

sales manager with headquarters in l-os Angeies. Brooks has l=h,. I Save fime

been ldentlhed wlth u,holesale lumber dlstrrbutlon ln tne soutn - ,V,, I money save neaq' ,":i lanCltorthepaStzUyearsand,prloftoJolnlngtneH-alI1nanrffi*-*s-pi..;^^,t.,tii|.io-,-i.o||...1.''

InlandLumberCompanyinBloornington.DuringhiseariyiN'jT!:':.fil':..'.'..'!1.i9. ilil'l-T$Iloi.:*,1?;il il,o"',#1*,Ti il''l if'ffi":l lN i;H'TT'##iili3;j,,"'i,'; ;''J?;T:'il::',[.fiffi;l'l1',1ijl.on'.u,",hasbeen|Nl;F.'''|n|anq_ProrlT..'..]..1*j assignedtheLosAngelescountyindustrialaccountsandretail|N;.jii

theproblemsfacingtheretai1erinhisarea.|Nii."J'vin|and_profit....'.'.;1i yards.He,too,iseducatedatalllevelsofproductionandsa1es|;.'ii

qlsrrlDurlon.

Warren Johnson has been appointed to the sales staff, ac-

cording to Brooks, to cover dealer accounts in Riverside,

Bernardino, Imperial, San Diego, Orange and Kern counties. For10yearshehasbeenassociatedwithdistributingfirms|il;JiiI.,*.|.ii,i:

FollowingtheretirementsofA.L..,Buck''Sundel1and|l/-o,{I-wE..,::t AI1!1aier.CaIaverasCementComoanvhenceforthwillbetIaffi.tffi.i:

reDreSenteoi-,v-i;icxUUrdUllaiiGJncrmanrr.Lucxciiltne'-==-.]:-^1:

run**fi*,*f*ffifi

Your Customers tTill Demand

Quick Service

Fall and early Winter Construction and Repair Business requires Spot Shipments from Mills with ample diversified stocks' Our production hos been steody ond our inventories qre well bolonced.

\(e can supply your mixed car needs in SUGAR PINE, PONDEROSA PINE, DOUGLAS FIR,TTHITE FIR, CALIFORNIA INCENSE CEDAR and a limited amount of PORT ORFORD CEDll.R in 4/4 and 8/4 hl9h grade commons.

Pine Mouldings can be included in yott mixed car

Mills at Anderson, Red Bluff, Castella, Wildwood, and Mt. Shasta, California

Gelotex Plqns lo Spend S22 .OO9,OOO for Exponsion

ChicagoThe Celotex Corporation has filed a registration statement u'ith the Securities and Exchange Commission covering a proposed public offering of $10,@0,000 of convertible subordinated debentures, due May l, 1976, as a part of the company's expansion program of $22,000,00O. Part of the net proceeds fgom the sale will be used for the acquisition of 242,00Q acres of timber and timber land and an existing plant site located in the L'Anse area of the Upper Peninsula of Michigan, for $6,850,000. The sellers are the Ford Motor Company Fund and the Ford Motor Company, with whom Celotex has a purchase agreement.

The remaining proceeds, together with additional funds

to be provided from internal sources, will be used to build a fiberboard plant at L'Anse, Michigan, to be completed within two years, at an estimated cost of $6,100,000, which rvill increase the company's fiberboard capacity by more than N/o.

This $22,000,000 expansion program also includes construction of a gypsum board plant and new plaster mill near Fort Dodge, Iowa, scheduled for completion in 1957 at an estimated cost of $6,000,000. The company also recently acquired land near Pittston, Pennsylvania, and is planning a new mineral fiber acoustical tile plant there, together with a plant to produce the mineral wool used as a basic raw material for the tile. Completion is scheduled for the early part of 1957, at a cost estimated at $3,000,000.

The company has entered into a long term contract (with a firm whose personnel have substantial timber holdings in the L'Anse, Michigan, area and have had long experience in logging and sawmill operations and in marketing saw log timber) for the marketing of saw log timber in accordance with Celotex plans.

A planned forestry program will be undertaken at "Celotract," the name given to the newly acquired timber lands. Cutting will be as directed by Celotex to provide for a normal growth of timber. Such a program will best assure replenishing timber resources and thereby provide a continuing source of pulp required for raw material substantially in excess of the planned initial plant capacity.

O. S. Mansell, Celotex president, said this addition of three new strategically located plants is in line with the company's need for additional production at advantageous plant locations and further rounds out the network of Celotex plants.

In addition, Mansell said this puts Celotex in a position to more adequately supply the increased demand for products to serve the building industry and its other markets.

The registration statement discloses The Celotex Corporation had net earnings in the fiscal year ended October 31, 1955, of $5,081,643 on sales of $71,136,590, compared with $3,n2,649 on sales of. $2,257,623 in the preceding year. Net earnings for the first four months of the current fiscal year were $1,606,947 on sales of $23,487,669, compared rvith $1,024,816 on sales of" $19,569,247 in the comparable period a year ago.

Don't forget!-Hoo-Hoo Club 2 Christmas Party-Riztiera-Dcc. 21

7157 Al{AHEilft. RAPH R0.. tos Al{cEtES 22. CAUF

Housing Administrqtor Cole Predicfs Biggesr U.5. Boom in L. A. Speech

In just four years the U.S. will be seeing the biggest homebuilding boom in history, FHA and HHFAdministrator Albert M. Cole predicted in a speech at a Los Angeles luncheon sponsored by real estate, construction and finance executives last month. He acknowledged that 1956 home building had receded somewhat and saw little change until 1960.

But then, he noted, the bumper crop of babies from the early 1940s would be homeowners, the same "crop" whose impact is now being felt in new school construction. He cited the increasing problem of land availability with probably further ingress into the suburbs, community development and rehabilitation of older areas as part of the coming building boom. He believed there are today 5,000,000

houses which could be replaced. He said the present administration had done more than any other to help the growing number of older people to obtain homes.

Free Booklet for.Gontroclors

Hyster Company's popular booklet, "9 Profitable Minutes for Contractors," is again available for distribution. With a reading time of only nine minutes, the brochure outlines methods of increasing productivity through the use of Hyster job attachments on either new or used tractors. It is prepared from on-the-job case histories. Pictured. and described are many of over 30 different Hyster attachments. Copies are available from CaterpillarHyster dealers or by writing to Hyster Company, 2X)2 N. E. Clackamas Street, Portland 8, Oregon. Request Form No. 1305.

pqlraarrh

Back on the job and feeling right well is Al Bell of Hobbs (Bell) Wall (Godard) Lumber Co., after minor surgery at St. Luke's hospital in San Francisco earlier last month.

G. Max Thomas and Jack Samper, both formerly of Bay Plywood, Oakland, have joined the sales staff of California Plywood, Inc., Oakland, reports Pat Cardin, president. Thomas will cover the Richmond, Marin county and San Francisco area, while Samper services southern Alameda county. Dick Osmundson continues to cover his central Alameda county and Contra Costa county field.

Marie Hutchins of the Fern Trucking Co., Los Angeles, is now Mrs. Irvin Keener, having been recently married in Las Vegas and, after some time there, finishing the honeymoon at her old home town of Beaver, IJtah, and up in the mountains near Puffer's Lake. The newlyweds are at home in Anaheim.

Loren Hall of the Diamond Springs Lumber Co., Placerville, is on a 1.0,000-mile tour of customers in the east and midwest.

tr'ran Heron, president of Heron Lumber Co., visited mill connections in the Medford region for a November week.

"Mac" McCormick, Simpson Redwood Co., returned to San Francisco November 19 from a 2-week business trip along the eastern seaboard and stopped over in Washington, D.C., to visit Walter Parks, Simpson's southeastern representative.

James S. McKay, who is in charge of the lumber activities for Getz Bros. in the U. S., has returned from a 3-months trip to the Orient, spending two months in the Philippines and visiting Hong Kong, Taipeh and Japan. McKay was formerly associated with the Findlay Millar interests and made the trip to familiarize himself with the Getz Bros. lumbering operations in the Far East, with the emphasis on Philippine mahogany and plywood.

E. L. BRUCE For inlormation MEMPHIS, TENN. Bruce Prod.ucts, contact:

E. t. BRUCE CO., tNC.

4636 l. l2th Sr., Oaklcnd, Gollf. Box 11756 - Wogner Slcllon, los Angcler 47

Simpson Redwood, U.5. Forest Service Lounch Go-op Reseorch Proiect

Simpson Redwood Company and the U.S. Forest Service will soon launch a broad-scale cooperative research project seeking answers to forest management problems in redwood and Douglas-fir timber of northwestern California. W. E. Lawson, vice-president and general manager of Simpson Redwood Company at Arcata, and George M. Jemison, director of Forest Service research in California at Berkeley, jointly announced completion of a cooperative agreement for conduct of the project. Under the agreement, experimental work will be carried out by the research staff of the U.S. Forest Experiment Station with the help of compbny foresters.

Site of the new project will be timberland on High Prairie Creek in Del Norte county. The area includes about 900 acres in the Station's Yurok Redwood Experimental Forest and an adjoining 1,100 acres owned by the Simpson Redwood Company. The company will log timber on both tracts by special methods set up as part of the research plan. It will also contribute to the cost of experimental work and will take an active part in planning and completing the work. The company will pay the appraised valuation of publicly owned timber removed from the experimental iorest during-the experimental harvesting.

"The company expects this project to turn up information that will benefit forest land owners throughout northwestern California," Lawson said. "We believe it will contribute

a great deal to further development of sustained yield ,

forestry. The results of the research work will be publishea

by the Experiment Station for public use."

Jemison said that the Experiment Station recently com- ''.1lt',1$ pleted a survey of the most urgent problems confrontin$ ,iillii foresters in the redwood and Douglas-fir timber types. This

survey will guide the project, which he said will include a

variety of studies. Among those to be included are work on

timber growth, harvesting methods, logging techniques,

utilization and protection.

Research Forester Kenneth N. Boe wilt be in charge of

the cooperative project, Jemison said. He will be stationed ,

at Yurok Redwood Experimental Forest, which has been

inactive since before World War II. ,.,,,f

Grockeft Wirh W"t*r. F"*st Products

Harl Crockett, 26-year sales veteran in the Southern Cali- .'r;i fornia lumber industry, popular member of I-os Angeles Hoo- ,1: :;i Hoo Club Z,has assumed an executive position with Western '.

Forest Products Co., Los Angeles, according to Bob Theetge, t,,i'ii,i president of the new wholesale lumber concern.

Both Harl and Bob were formerly identified with Tarter,

Webster & Johnson in the sales department covering the

southern counties of the state. They are well acquainted

throughout the retail lumber field as both of them have gained

experience at all levels of production, procurement and sales.

Crockett will specialize in the sales of redwood direct from

Hollow Tree Redwood Company in Ukiah, and fir, pine, hem-

lock and spruce from other reliable mills in northern California.

1956 Home Ideas

In 33 states, a hunired builders are cooperating with retail lumber dealers and other suppliers in building fullscale models of "The 1956 Better Homes & Gardens Idea Home."

Three are in Oregon at Portland, Salem and Eugene, three California cities have them, and four are in Seattle, Tacoma, Kennewick and Wenatchee,'Washington.

The big story of this annual project of the Iowa mag-

azine is in the value of its 1956 design-as in previous ones-in demonstrating use of West Coast lumber products for the realization of contemporary architectural ideas in a popular style of home that today's family can afford to build.

Open framing, with post-beam-plank construction, stands out in living and recreation rooms and outdoor living areas. Every new house in this style is another order on the book for Douglas fir, more income for the Pacific Coast states.

Future Tree Money -.

The popular idea home of 1956 also calls for much in boards and dimension lumber. Joists, studs, rafters have their uses, and the exterior sidewalls are board-and-batten. Lattice and fence features also suggest markets for western red cedar. Roof decking, wall paneling and floor areas of wood visualize places where west coast hemlock can work as well as any wood that gro\,vs.

The talk of the building industry is of a market of 2,000,000 homes a year by 1956 as a matter of course. The big question for owners and employees alike in our region's major industry is, "Where will lumber products be in that picture?"

Young America is today growing up in houses which are largely like the lumber homes that find favor with the architectural editors of magazines on the order of Better Homes & Gardens. The boys and girls will, in due course, decide whether West Coast trees are to continue to be converted into houses.

Schools and Churches..

WLumber is more than holding its own in homes and farm buildings, as far as current construction is concerned. And the kids like their handsome wood homes of today, with so much space given to indoor recreation and to life outdoors. But all of them go to school and most of them go to church on Sunday mornings. In the public schools, metals, plastics, glass, brick and stone often loom over wood materials.

And this fact plays a heavy part in the enormous costs of providing buildings for the growing school population. Enrollment in the elementary grades has gone up from 18,000,000 to 27,0M,000 in ten years. Ba'bies are being born at the rate of 17 per minute. Each youngster, at present rates, will cost the taxpayers some $4,000 to put through a dozen grades of public school, on a national average. The

JOHN J. HEIM

B. K. (BRONK) WtrtrAMS

E. E. (ERV) 9CHrtirDT

BnIAN ,vlltrlNAUGH

C. D. HOPKIN'

figure doubles for each student who goes on through a taxsupported university.

How can this condition help but lead to the economy of more use of wood in new schools ? It is already happening everywhere with new church design and construction. This should make for a new generation of wood-minded American family home owners. Three cheers !

Nqrrow Siding Moking Gomebock

Narrow widths of bevel siding appear to be regaining popular favor among home'builders. This is a natural trend, as a large percentage of today's houses are relatively small and rabbetted bevel siding in widths of. (' and 0' make these small houses appear larger and more imposing.

Wide bevel siding is fine for-large houses as it gives them an appearance of compactness and neatness, but this same wide siding appears out of place on small houses as it makes them look even smaller. This aesthetic consideration is also true of vertical board siding. Narrow vertical boards make a small house look longer and taller. Likewise, small rooms appear larger when panelled with nargorv patterns.

Cost is probably another influencing factor with the builder as wide siding and boards are a lot more expensive than narrow ones, being aboat 5O/o more costly for material. Some of these savings are lost by higher installation labor costs, but the final monetary advantages still favor the narrow siding and panelling.-John Reno, The Pacific Lumber Company.

NLilIA Annuol Elects West Coocler Prerident

Lumber Mcrnufocturers Pledged Coopercltion of

Corpenters Union in Promotion of Wood Products

Directors of the National Lumber Manufacturers Association climaxed their 1956 annual meeting, Nov. 7-10 in Washington, D.C., by voting to expand NLMA activities on several fronts and electing Walter M. Leuthold, prominent West Coast lumberman, as the association's president lor 1957.

As NLMA's new chief executive, Leuthold (board chairman of Deer Park Pine Industries, fnc., Deer Park, Wash.) succeeds Lawrence D. Kellogg, who was named NLMA board chairman. N. Floyd l\4cGowin succeeds Leuthold as first vice-president of NLMA.

Elected regional vice presidents of the association were A. L. Helmer, president of the Western Pine Association; N. B. Giustina, president of the West Coast Lumbermen's Association; Henry W. Jones, president of Southern Hardwood Producers, fnc., and Leon Clancy, president of the Southern Pine Association.

The four-day annual meeting, attended by some 100 leading lumbermen and others interested in industry developments, produced its share of surprises.

One of the principal speakers, head of one of the nation's largest unions, proposed that lurnber manufacturers and union leaders join forces in a "vigorous campaign" to wipe out "penalties" against the use of lumber and wood products in building colrstruction.

M. A. Hutcheson, president of the United Brotherhood of Carpenters and Joiners, also invited the lumber industry to work with his organization in a cooperative effort aimed at stepping up the promotion of lumber and wood products in all phases of the building picture.

Hutcheson called for immediate action to correct "outmoded building codes and prohibitive insurance rates," declaring that his 850,000 members are as interested as lumbermen in eliminating these "resttictions and legal impediments." The union official added:

"Some building codes . . . date back as much as a half century. We need up-to-date codes which recognize all the improvements in both product and technique that have been developed in wood construction in the past 50 years.

"Case histories prove that fire losses are lower for wood structures than for buildings containing metal members which buckle and warp under moderate heat conditions. Yet wood has been penalized in both building codes and fire insurance rates. It is in this area that the Brotherhood can make its real contribution."

Hutcheson described his invitation to address NLMA's meeting as "the first effective step in breaking down bar-

NEW NtltlA PRESIDENT LEUTHOLD (cente:, top phoro) is congrctuloted by NLAIA Executive Vicc-Prerident lco V. Bodine (lefi) ar Henry Bohr lookc on. legionol vicc-preridcntr (cenfer) ore (1. ro r,) leon Clcncy, SPA; N. B. Guistinc, WCIA, ond Henry W. Joncr, SHPI, Speoker Hutcheson (center, lower photo) congrotuloted by Choirmon Kellogg (lefi) ond Richord G. Kimbell

riers of communication" between lumber manufacturers and the carpenters' union.

Closer cooperation between these groups is a matter of "mutual survival," he insisted, and the end result should be "better technical improvement, a rise in productivity and greater consumption of wood products." NLMA directors authorized a special study to develop recommendations on the practicability of a national merchandising-advertising program. The study will be guided by a special merchandising committee to be composed. of representatives of NLMA's 16 federated associations. The committee was given discretion to instruct NLMA staff members to employ professional counsel for assistance in the study.

In a related development, NLMA's Public Relations committee decided to invite retail lumber groups and NLMA's 16 federated associations to view an audiovisual report on NLMA's national public relations activities in behalf of lumber and wood products. Other resolutions passed by the association's board of directors:

1. Authorized a survey of the trends in lumber demand, beginning with a study of lumber's use in home building.

2. Continued NLMA efforts to streamline lumber-handling methods.

3. Approved, as complete, an NLMA study of the effects of air conditioning on wood members in buildings. The association's directors were advised by NLMA's Products and Research committee that research to date indicates "air conditioning, of itself, will probably not result in a wood moisture condition above that which can be controlled by norrnal good construction practices."

4.- Discontinued NLMA publication of a Forest Products Research Guide in favor of a Research Inventory. The Forest Products Research Guide is a world-wide bibliography of technicai information developed over several years, while the Research Inventory is a year-to-year report on research being conducted in the U.S.

5. Continued an NLMA program to investigate promising research "leads."

6. Authorized tests and investigations to develop design criteria for random lengths of wood decking.

7. Approved proposed new research aimed at (1) reducing dimensional variations in wood, (2) developing new waterproof glues, and (3) developing minimum performance standards for end-glued structural lumber. However,

the board decreed that actual work along these lines be delayed "until such time as funds can be provided."

8. aA.pproved several technical changes in the NLMA publication, National Design Specification for Stress-Grade Lumber and its Fastenings.

9. Pledged NLMA's cooperation with the Forest Products Research Society in a program designed to encourage more high school students to take college courses which will fit them for technical positions in the lumber and wood products industries. NLMA staff members will work with the Forest Products Research Society to improve the curricula of such'courses.

10. Scheduled NLMA's 1957 spring meeting for May 13-15 in Boston, Mass.

when you need your lumber todayl

EFFICIENT IUTIABER CARGO HANDTING EXPERIENCED PERSONNET

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CAII GEORGE DE BilTZ

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Twelfih Morlite Plont Exponsion Adds 22,OOO Feet to Foctory

Marsh Wall Products, Inc., world's largest manufacturer of prefinished wall and ceiling paneling, this year constructed a plant addition which will increase the factory space by 22,0W square feet. With this addition, the total area of the Marsh buildings in Dover, Ohio, will be 230,000 square feet.

V. R. Marsh, executive vice-president and general manager of the company, in explaining the purpose of the expansion program, stated that the new factory space will accommodate new production facilities and provide increased storage for raw materials.

The recent introduction of several new products by the company, including Marlite Plank and Block and Korelock hollow-

$eugon'd Gtwttngs

core panels, together with the increased demand for regular Marlite color and wood panels, resulted in an urgent need for more working area.

The present Marsh Wall Products, Inc. expansion is the twelfth building addition the company has constructed since the firm began operating late in 1930. All Marsh buildings have been designed and constructed under the supervision of A. C. Marsh, vice-president of the company.

The remarkable growth of the Marsh factory is emphasized by tomparison with the white portion indicated by the arrow in the center of the accompanying picture. This white area

D.

Essley & Son

covers the size and location of the original plant and office where the first Marlite was made. Marsh Wall Products, Inc. is a subsidiary of Masonite Corporation.

Volleio Housing Sold

A total of.644 Chabot Terrace demountable housing units went on sale October 11, and three parcels of Chabot land in 145 acres were put on the market November 1, announced Vallejo Public Housing Authority Richardson. The Chabot houses were the last of thousands of units sold by the VHA in a program of closing down the wartime housing projects. The VHA had sold property valued at $2,800,000 before that.

lll P0RIED llARllt00DS F0n Itt PUnPOSES

Colifornio Tree Fqrmer Bottles Beetles for Survivol

By Alvin C. I(LOT[ District Manager American Forest Products fndustries, fnc., San Francisco, California

High in the Tehachapi Mountains of California, a father and son are fighting a silent battle for economic survival. The enemy? Bark beetles !

Between the 6,000 and 9,000-foot level, R. J. Eckert and son David, managing the highest-elevation Western Pine Tree Farm in the state, are fighting their own flying saucers without aid from the Air Force or the United Nations.

Ips oregoni is the technical name for the pine bark beetle at work on the Eckert Tree Farm. Largely an invisible enemy, it advances with the wind during critical summer months. The only adequate defense seems to be containment, and salvage of the fallen victims.

The heavy infestation of Ips oregoni started in down logs and slash left in the area before Eckert obtained ownership of the Tree Farm. It is unusual for the "Oregon pine engraver," as it is commonly called, to attack young pine trees. It usually hits only the tops of older trees.

Eckert has both types of damage prevalent in his Jeffrey pine stand.

The Eckerts make frequent inspections of the entire 4,000 acre Tree Farm searching for the vanquished. Beetlekilled trees fit for lumber go to a local sawmill. Others are felled, stripped of bark, sprayed with oil to kill the beetles. Some trees are simply felled and buried by bulldozer to prevent the spread of the beetles. Most of this is profitless work, but necessary to prevent loss. Suitable markets for badly damaged logs are not presently available.

It takes high purpose and dedication to produce the timber growth per acre that will enable a tree farmer to pay taxes, buy equipment, establish adequate fire protection, plant seedlings when necessary, hold down the destruction of his trees by insects and forest diseases and still have enougtr profit left over for the owner's living.

Eckert is such a dedicated man. Every Californian has a stake in his fight. His victory is a victory for the €conomy of the state.

Eckert has company. California has 2i0 Tree Farm units

fnEE FAtlltER R. J. ECKERT chcckr noisture and exporurc of mincrol soil (lefi), High in lhe Tehochqpig --

pineJbork felled, dirr-buried

with a total of over two million privately owned acres certified under the forest industries' Tree Farm program as being adequately managed for the continuous production of forest crops. These tree farmers are true conservationists . the hard-working kind.

Western Pine Assn. to Meet '57 Heod-on

(Continued from Page 24) product, panel sheathing, made its appearance during the year as a product of the region. Called "Sheet-Board," the panels are made. of common-grade boards faced on both sides by kraft paper overlays. One mill is manufacturing the product and three others have expressed interest in getting started. Developed at the Western Pine research laboratory in Portland, the lumber sheathing panels are planned to be ,capable of competing with any sheathing material.

The industry's promotion program, functioning through the Association, was stepped up during the year with inclusion of color-advertising to supplement regular advertising in consumer and trade publications.

An array of new Western Pine publications making appearance during 1956, and designed to stimulate interest in lumber from the region, included such titles as "Fine Finishes For Family Rooms," "Fine Finishes For Kitchens," "Friendly Home Ideas," t'Fence Folio," "Precision Finger-Jointed Stock," and a "broadside" idea folder put out in connection with the National Retail Lumber Dealers Association qtandardized display plan.

More than a half-million of these and other publications, most of them in color, were sent out during 1956 on request. Coming up sodn is a full-scale species book featur-' ing Engelmann Spruce. It is the seventh in a series of illustrated \Mestern Pine species books presenting individual woods, their properties, uses and grades.

For li,ght we'ight, strength, w'ide range ol use, chnose

WHITE FIR

one of the dependqble woods from the Western Pine mills

Easy to handle, cut, saw, shape and nailr, this fine wood is widely used for framing, sheathing crating, exterior and interior trirn and many industrial uses.

f i'i

Write for rnun illustrated book aboirt White Fir to: Wrsrrnx Prnr Assocte' TIou, Yeon Building, Portland 4, Ore.

Tlre Western Pines

ldaho Whlte Plne

Ponderoge Plne 9ugar Pine

TODAY'S \MESTERN PINE TREE FARMING GUARANTEES LUMBER TOMORROW

THE HIGHEST PEAK OF THE IEHACHAPI l/lountoinr in lhe boclground of his Tree Form, Eckert rtondc beridc Jccp finonccd lhrough scle of €hristmos lreec lsst yacr; lor Angclcnor gcvc him a brisk "cul-it-yourself" burinos

uc nanvlacawed ao hbh standads ol rcamnit'f,, ttadlnt, mcaturemcnt

Timber Engineering Co. of Cqlif. Elects New Officers; Horner Retires

Timber Engineering Co. of California, fnc., through its board of directors, announces the election of new officers and the retirement of Arthur C. Horner, who has been president for several years. Horner will continue his association with the company as consulting engineer. Newly elected ofificers are Axel V. Pedersen, president; Wm. Curwin 'Wallace, vice-president and treasurer, and Winchell D. Epperson, secretary.

Pedersen, well-known Los Angeles civil engineer, has been with the firm as its Southern California representative for the past six years. Wallace, who becomes general manager, has been with the firm for the past nine years. Epper-

$reugon'd Gttttings

son, the new secretary, was appointed sales manager. He has been rvith the company for five years in sales and sales promotion. Horner, the retiring president, is widely known for his work with the National Lumber Manufacturers Association. Portland Cement Association and Pacific Coast Building Officials Conference.

Oregon Sowmill Moving to Arizono

Willcox, Ariz.-Ira Shirley, Pineville, Oregon, sawmill operator, announced early in November that he would move his mill from Oregon to Willcox within the first two weeks of last month. He said he has a contract to cut timber in the Chiricahau Mountains and expected to employ about 20 men.

It's Just like 'Scotlqnd Yqrd'

(Continued from Page 18)

change ambitiously published a Douglas fir rule book, it had grown to eight pages of type.

Today, as'lumber assumes far greater usage as an all-purpose construction material and an engineering material, West Coast grading rules have become as expansive and definitive as our very complex society which lumber serves so admirably.

For instance, improved technology in gluing of lumber has created of this oldest building material an engineering material of incomparable quality and flexibility and almost limitless possibilities. Man-made timbers, glued from selected smaller boards and dimension lumber, are made into arches, trusses and beams which will span a 210 foot area without need of posts. Through years of tests at the U. S. Forest Products Laboratory at Madison, Douglas fir, west coast hemlock and other west coast species have been assigned definite stress values, so dimension and timber today can be sold with specifically designated stress values from 120Of stress and up.

When Swan Alverdson wrote the first grading rules back in 1754 at Stockholm, he needed only four grades to define Scandinavian pine: best, good, common, and culls. In America, during the last century, lumber grading was left pretty much to the whim of individual markets and most mills sold "mill run" and let the buyer do his own grading and culling

Some grade rules were in use on the Kennebec river, in Maine as early as 1816, although they were local grades. By 1833 the state of Maine passed the first law establishing

fitttrrn's Grwlings

And Bcst \(/irhcs For t957

FOR,SYTH HARDWOOD CO.

355 Bayshore Boulevard

San Francisco 24, Calilornia

grades for lumber. In 1850 the Burlington, Vt., Inspection was established and it made seven selections. This was probably the first recognition of intended use instead of grading purely for appearance, as earlier grading groups had done.

Along the Pacific Coast in 1850, the Simpson mill at Gardiner, Oregon, had developed three grades: flooring, selects and "refuse," which was dunnage, but probably a pretty good grade of lumber at that, because.loggers seldom brought in any log above the first limbs and most sawlogs would grade out as peelers today.

In 1891, the first efiort to write a region-wide set of grading rules for a given species was undertaken. In September of that year the Mississippi Valley Lumbermen's

Association named a committee to prepare uniform rules and these were adopted in 1894 by both the Mississippi Valley and the Wisconsin Lumbermen's Associations.

A similar situation existed along the Pacific Coast and, in 1901, the Seattle Lumber Manufacturers Exchange published an eight-page booklet covering west coast woods. These rules were the basis for successive rules rewritten and expanded every few years in this region to conform to changing marketing and use conditions. They are the basis for Rule 15, latest in the 100-year history of lumber grading on the Pacific Coast.

The.West Coast Lumber industry can be justly pioud of the integrity of its grading and inspection Bureau, truly a "Lumber Scotland Yard."

D&R Shifrs Bu?ler ond Royer

George M. Syversen, president of the newly organized Dant & Russell, Inc., sales firm, has appointed two department managers. J. S. (Jack) Butler will head the Rail department, and George Royer the Plywood division.

Butler has had long experience in the sale and distribution of rail lumber. His staff is composed of members of the original Dant & Russell organization and are all well-qualified lumber buyers of West Coast and inland species. Royer was plywood sales manager in the original D&R.

WCIA Pushes Species to Boost Demond

(Continued from Page 16) wood, more beams and ceilings, walls and built-ins of wood than ever before, with texture and grains featured.

Probably the greatest asset these West Coast millmen have is a confirmed belief in the excellency and superiority of their products. They know they make the best lumber and they are not a bit bashful about admitting it in public.

The year 1956 will be recalled West Coast millmen took the bit

AS in the period when the their teeth and came

out with the nelv West Coast Grading Rule 15, embracing the first major changes in 50 years. It was a year-long promotion of the new grades which caught the fancy of the nation's lumber buvers. sellers and users. The new

grades meant changes in promotion literature, in national advertising and gave impetus to some new ideas in merchandising.

Basically, the grading rules changed the common grade designations from the old familiar numbers l, 2, 3 and 4 to name grades: Construction, Standard, Utility and Economy. The lumbermen thought they could do a better job of selling with the names than the numbers. The changes have met with general approval from all types of users.

West Coast millmen have the raw materials and plant capacity. All they need is plenty of business in 1957.

8261 San leandro St., 0aklanil 2l - Phone lOckhaven 8.3281

Gom mcrcinl f umbe-r .otYil-q. It ;;;;; L;;'r Glrculotins r(ilnr Spu Ttack lor In Transit Drylng

"COME _ AND HIGH WATER,''

(Continued from Page 14)

descends steeply to the river beach fifty odd feet below. Along the top of the river bank is a considerable grove of secondgrowth Redwood trees which is known as the Picnic Grounds. Ifere are located the baseball park; the pavilion, which is a large building used for community activities; the barbeque pit, which is the center of the annual labor day picnic wherc 5,000 people are served, and other recreational facilities. Above this area is the railroad tracks of the Northwestern Pacific Railroad Co. and next above that, in order, lie drying yards, sheds, plant facilities and most of the town. One street of residences, called Railroacl Avenue, is located on the lower sidc of the railway, downstream from the picnic grounds.

This has been quite a winter at Scotia. After an intermittent prelude, the winter rains started in earnest about mid-November and continued with little interruption. By December 22nd, the seasonal rainfall totalled 46 inches, of which 16 inches fc1l in the last five days. Before this final deluge, the river was nearly bank-full and the ground was satlrratecl. The result was an immgdiate and total run-off. The river, which was rising 16 inches per hour up to 8:00 p.m. on December 21, increased its rate to 36 inches per hour by 2:00 a.m. on December 22, and continued rising at that rate until 9:00 a.m. Thereafter the rate of increase fell off, but the river continued coming up until 4:00 p.m., when it reached iis crest-68 feet above low water ; 12 feet above the highest in the previous 40 years.

At 2:00 a.m. on December 22, when watchers noted the tremendous rate of rise in the river florv, the fire whistle was blown, calling the fire department to duty. These men removed all the equipment possible from the recreation areas in the Picnic Grounds and evacuated the families in the 19 houses on Railroad Avenue, moving all their possessions into one of the lumber storage sheds. Fortunately, the water did not enter any of these homes, although it did reach to within a foot of them, and it was about one foot deep in the railway depot.

Each year a Christmas party is given for the children of Scotia. This Winter it was held in the pavilion in the Picnic Grounds because it had outgrown the capacity of the theatre, several years ago. It was held on December 2I, a little earlier than usual, because of the exceptionally heavy rains. This was fortunate, because the pavilion wasn't there the next evening. It, together with a barn, two houses, a new house under construction, the barbecue building and the ball park fence, had been washed away.

At its crcst, the river had invaded the drying yard at the most southerly point. It must have reached a depth of six feet at this point, because the solid box-like piles, each containing about 20,000 feet, popped up from their foundations and floated au'ay intact. In all, over 1,500,000 ft. RN{ clrifted ofi, but fortunately a third or more of it caught in the trees at the Picnic Grounds and lodged there. Besicles being recoverable, this lumber sureiy saved our water pumping plant, and the settling tanks of our sewage disposal plant, because it acted as a clam and diverted the current around these installations. Fifty-two additional piles floated ofi their foundations and came to rest nearby. Thirty five of them were sitting on the railroacl tracks which serve that part of the yarci. There was 2,900,000 ft. BNI in piles which rvere not disturbed but which

RIGGI & IffiUSE LUiIBER G(l.

WHOLESAIE & DIRECT 'VIItt SHIPMENTS

Speciolizing in KILN DRIED LUMBER

Ponderosq and Sugor Pine

Fir nnd Redwood

HAWES ST. & ARMSTONG AVE. SAN FRANCISCO 24 Mlssion 7-2576

TIARTIN PLYWOOD COMPANY

Wholrnle Sittributor

Ash Philippine Mohogony

White Pine

Birch Knoffy Pine PlYwoods

Douglcs Fir Knolty Cedqr Hordboord

-Combindlion Screen Doors-

Ofiice qnd Worehouse: 6614 Bandini Boulevord . Los Angeles 22, Cqlifornicr

PHONES: PArkwoy 8-3891

RAymond 3-3661

$itdgon's Gtetttngg

shed. This has been moved outside and will be laundered, after which it will be evaluated.

The logging operations too, were quite badly affected. Two bridges, 800 feet of railway, and miles of truck roads were seriously damaged. One cold deck was undermined but only a few logs were lost, and logging has already been resumed.

A flood of such proportions was especially destructive in the narrower gorges of the river and its tributaries further to the south. As a result, the highway connecting Scotia with San Francisco was washed out or blocked with slides. It was closed for about a week and even yet, a month later, is open only to restricted traffic. The railway over which the mills ship the bulk of their product, was affected even more, and is still closed.

6,s gU

MacBEATH HARDW00D GOIIIPATIY

Quality r-r Dependability !-r Servicc

930 Ashby Av'e. Berkeley 10, Calil.

were under flood waters and so were covered with silt and must be washed. All of the lumber mentioned above was rough lumber which can be laundered and re-piled, if it was not washed away. In addition to it, there was 1,250,000 ft. BM dry worked stock ranging from rirouldings to edge-glued sheets and siding, which was under four feet of water in our shipping

The flood waters subsided quickly and work started immediately to get back to normal. The water supply for the town and plant is normally pumped from the river to storage tanks in the hills back of town. The pumping plant was flooded and put out of commission, but a crew of men worked in the downpour to divert the flow from springs into the tanks and thereby maintain adequate supplies, although the water had to be boiled for drinking purposes. The mills were to have shut down for the Christmas week, but Mill B'was started on December 27 to provide fuel to heat and light the town and to operate some of the kilns. Six kiln loads of bedding and household effects of refugees from the neighboring communities were dried.

The only loss of life was thirty lambs. Three valuable bulls were saved when they floated out of the barn that was lost and then swam to high ground. 350 head of cattle were evacuated at 3:00 a.ni. from a flooded feeding barn. A hundred tons of hay and large quantities of grain and milled feed were lost.

Three or four hundred refugee families from points south of Scotia were cared for in Scotia. The people organized a Community Relief Organization with headquarters in the old bank building. They supplied food and clothing to the people who had lost their homes and all their possessions. The hotel furnished shelter to the limit of its facilities.

The National Guaril, who had been called to service, headquartered in Scotia for their rescue work in the desolated areas further south. They also set up a guard around our plant during the emergency.

There probably will be no Labor Day picnic next Fall; the baseball team may lack a playing field next Summer; the company will have taken a very considerable beating when the costs and losses are all evaluated; but when the destruction to the properties of our neighbors is considered, when one sees the entire life savings of many families completely erased, and in some cases even lives lost-we can only be grateful that we, by comparison, escaped more lightly, and feel compassionate toward those who fared so badly. And we can be proud of the reaction of our own people toward the misfortune of their neighbors and of the courage manifested on every side.

Don't forget!-Hoo-Hoo Club 2 Christmas Party-Riztiera-Dec. 21

s$rile[e$t[|rl[n ) s$s

Jane ADAMS

Max COOK

Marie D/CKSON

Jack DIONNE

Ed TIIARTIN

Ole ivIAY

Reed PORTER

Rutb RICHARDS

ttTrees In Your Futurett bf

Kenneth Smith' Vlce-President, The Pocific Lumber Co. Before Junior logging Conference

Mendocino Woodlnnds-April 29, 1955

I am delighted that you have invited me here to talk about the future trees might hold for you. I am working on my 46th year in the lumber industry and I love it. It is one of the most interesting businesses in the world and one that ofiers young men as great a prospect of the rewarding satisfactions of life as any you could choose.

I can think of no better place for a talented young man to invest his own future than working with'a well managed processor of forest products which orvned enough wellforested land to keep its plants supplied with raw material. You are coming on the scene at just the right time.

Growing trees as a crop is practically a brand new industry, and the sawmills that make trees into lumber are in the future going to be just one of a great number of wood-processing plants that will make 5O0/6 more of the trees we grow into useful things th'an any sawmill has ever been able to.

Changes have been occurring so fast in these last 20 years that no one today can even hazard, a guess as to the ultimate limit of wood's usability. Not only are we finding ways to use more of each tree and to use smaller trees, but also to use scores of species of trees that were never used to make lumber.

The pulp and paper industry has spent millions of dollars in research and has found ways to make paper products out of trees that grow very fast-what we used to call weed trees because they could not be used to make lumber.

The chemists have dramatically changed all concepts of wood use. Their earliest contribution (about 5O/60 years ago) was to develop wood preservatives and their most recent contributions have been in salvaging useful chemicals that are a part of the tree.

In this past half century it is their contribution to increased utilization of wood fiber that has made it profitable to grow trees. Synthetic textiles from wood, such as rayon and nylon, now dominate the textile industry. Chemists in the Western Pine Laboratory found a way to control swelling and shrinkage of pine and revitalized the sash and door industry.

Chemists are responsible for such minor developments as impervious wood table tops, laminated shoe lasts, hoe handles, fishing plugs, golf club heads and bowling pins; and for the creation of such whole new industries as plywood, hardboard, particle board, and laminated roof trusses and ship keels.

Wood fiber and bark fiber are made into insulation for homes, cold storage plants and refrigerators, and into such things as felted cushioning material, moulding compounds, soil conditioners, oil well sealers, filters, and even blankets and hats. Sawdust is made into briquettes and logs for fuel, panels for doors, alcohol for synthetic rubber and molasses for cattle feed.

The Germans and Swedes have even developed a high protein human food from wood. Hitler's thousand-year Reich was to have been the "age of wood." The Germans call wood "IJniversal 1fussfeff"-meaning "the material which can produce anything."

Certainly wood has more uses now and greater future possibitities than any other raw material

In my own time I have seen our industry find use for approximately twice as much of the tree-stepping utiliza-

tion up from around 30% to above 60%. I firmly believe that within another half century we shall closely approach our goal of. lffi/o utilization.

The golden age of the American forest industry has just begun. Our modern economy is not threatening extinction of our forests, but on the contrary is, for the first time in our history, providing the economic incentive to grow trees as a crop.

In the past 15 years,39 million acres, in 33 states (1.9 million of them in California), have been formally dedicated to tree farming. These formal Tree Farms range in size from lO-acre farm woodlots (70/o of the Tree Farms are run by farmers and other non-industrial owners) to such large industrial forests as the 633,00o-acre Tree F'arm at Mt. St. llelens, Washington.

Cali{ornia has only 2.6% (197) of the dedicated Tree Farms, but they contain 5% (1,854,590) of the total acreage. Our average size (9,414 acres) is nearly double the national average of 5,022 acres.

We are already at the point (we reached it in 1952) $rhere total annual drain (total use plus loss from insects and fire) in cubic feet of wood fiber and board feet of saw timber is being replaced with growth, and we will from here on out be able to grow as much wood as we us€.

I believe all this spells OPPORTUNITY in capital letters for young men lvho have the resourcefulness, ability, initiative, courage and patient persistence that it takes to fit into this fast-moving evolution of a very old traditionbound, individualistic industry into a modern, highly integrated, progressively managed industry characterized by a very large capital investment per worker.

This evolving tree-growing and processing organization is going to require an investment of at least $30,000 per employee, as compared with the national average of around $10/11,000, and it has developed so fast that there is a tremendous need in the industry for men with the abilities and skills required to do the job that is there to be done. Obviously, the man with forestry and engineering training is going to fit into this opportunity, but other thousands of people must bring to it hundreds of different skills in land management, fire protection, construction and maintenance, woods and plant operation, research, marketing, human relations (employee, public and governmental), and in accounting, financial and legal fields. It is estimated

that growing, harvesting and processing trees in all these ramifiecl industries will provide employment for around three million people, so there is going to be plenty of opportunity for young men who have what it takes.

There will be unusual opportunities for advancement for every ambitious young man who is rvilling to work with his hands as well as his head during the long period of training that is necessary in order to learn from experience how wood fiber behaves. The executive staff required for coordinating land ownership, tree growing and harvesting, processing, marketing, research and humar relations on such a large scale will be picked from those who have the foresight to prepare for the job ahead while doing well the job at hand.

I am well aware that in all I have said I am influenced by the feeling every man who loves his work has, that his own field is the most interesting and ofiers the greatest prospect of rewarding satisfactions, and I expect and surely rvant you to balance my enthusiasm against all the information you can get and its appeal to you. No business and no industry stands alone. All are, in fact, interrelated and interdependent, and in their fundamentals all the business careers open to you are more alike than different. The same qualities and training that make for success in one are applicable to all.

You are going to live out your business careers in an economic and political atmosphere and under a degree of regimentation so wholly di,fferent from the freedomof-opportunity system which made America great that it would be a brash and irresponsible man indeed who

would undertake to advise younger men too positively on the best road to travel when all roads lead in new directions and toward new frontiers.

The easy road in your lifetime is going to be to go along with the tide-to fit yourself into the mould of a planned economy. The hard road is going to be to go against the tide, to maintain your individualitR to do your own planning.

Our industry has traditionally bred men who love and fight for freedom, and growing trees for the future will keep you close to nature, help you to look at the long range as well as the short range effect of your -own actions and of government actions and encourage you to do your part in the fight to keep your God-given freedom and respect for the dignity of the individual in a world that is selling itself into the slavery of the misnamed welfare state.

I'm going to leave with you one bit of advice and one suggestion as to what I consider most important to making a success of living a life.

The advice is that which I gave my own son when he

made his choice of a career. If you become aware some day that -you have made a mistake-cut and run right there and start doing what you reallv want to do, because the most rewarding satisfactions you will get in- this life will come from work that was well done because you liked doing 1t.

And my suggestion is that you put your faith in workplain old-fashioned hard work.

I firmly believe that the habit of work-patient persistence-makes nore contribution to success than brilliance. I like rvhat the great poet.Edgar Guest said rvhen asked if he believed in luck:

"The wind usually blows one way or the other," said Eddie, "and if it happens to be blowin' your way, that's luck. If it's blowin' against you, you tack. If it stops blowin' you wait until it starts again. BUT IF YOU AREN'T OUT THERE TRYING. IT WON'T MAKE ANY DIFFERENCE WHICH WAY IT BLOWS."

Lote John Griffirh Recolled

A "50 Years Ago" item in the Los Angeles Times, October 17, mentioned the death on that date in 1906 of John M. Griffith, resident since 1862 and president of a transportation and lumber business, at the age of 77. A home he built in 1869 was the first modern house erected in Los Angeles; it later became a Presbyterian church and was a city landmark.

I OO Yeqrs of Auburn Lumber

(Continued from Page 22)

contractor's entrance and office--will drive home this point with force.

And it should, too, because it represents a ground-up project, engineered by the Garehime Corporation, lumberyard display experts, who developed the master plan from their own years of experience in lumberyard merchandising and combined that plan with th€ ideas of just about everyone connected with Auburn Lumber Company's retail operation.

In addition to the newly expanded retail department, Auburn Lumber Company operates a Retail Appliance Division (adjacent and connected to the new store), a Heating and Air Conditioning Division, a Mill and Cabinet Shop, a Saw Shop and a tree farm-the E. T. Robie Memorial Tree Farm-which produces approximately 10 million feet of peelers and sawlogs per year.

The management of Auburn Lumber Company should well be proud of the part they have played-and are still playing-in the dynamic development of Central California. They should also be proud of the fact they are heading a firm that remains untarnished by lethargy, one that has every right to another big celebration in 2056 A. D.

'il"rry Ch,rirtmat onl. a. J{oppy Jt{n, Wo, from Io*et W, ){nrquitt tn Co.

Wholesole Lumber Sqles

Pqscrdens, Coliforniq

NewquistChqrles MurroyBrownie MqrkstromRoy Sedqll Jim

A WASTEIESS SHEATHING JOB

Fir plywood sheathing stapled to studs produced substantial savings on a new l4-unit apartment in Seattle by builder Jack Corrock. Although still somewhat experimental, this method of fastening ofiers genuine possibilities in potentially lower cost construction. Here's a case in point. The building is a conventionally built, two-story, wood

lhe Spotnoil Gun tct3 thc 3toples into the fir plywood ponel; then o solid whock with rhe rubber-tipped mollet ond the stople is driven home t t/o" in

and Best Wishes to All for a

Srogperoud

For DANT & RUSSELL, INC., Pottland, Oregon COAST PACIFIC LUMBER CO., Eureka, Calif , BAY LUMBER COMPAIYY, Eureka, Calif.

mately 5,000 sq. ft. were required for the job'

Corrock reports that this combination cut about 100 man hours off construction time. He translates this into an estimated cash saving based on Seattle material prices of roughly $375.

Much of the saving was produced by the elimination of conventional sway braces normally let into studs. Because of increased rigidity of the wall provided by plywood construction, it was not necessary to install bracing of this kind. Corrock figures the savings resulting from this alone amounts to about 25 man hours.

The fir plywood wall sheathing was fastened with resincoated staples applied with a Spotnail gun 8-inches on center on all bearings. Plywood roof sheathing 3/'l-inch thick, which served as a base for cedar shakes, was fastened with a heavier staple.

Says Corrock-"Anything that makes the work easier makes sense. This combination is not only practical and less expensive-it also produces higher quality construction. The material handles so well and there is so little waste that you can carry off what's left in a No. 2 can."

Celebrqfion Helps Hoyword Yord

214 FRONT ST., SAN FRANCISCO TT Representing PHONE YU G'392 TELETYPE S.F. 648

frame structure sheathed throughout with plywood. Corrock used standard 4x8-foot panels of 3/8-inch exterior type plywood stapled to studs 16-inches on center. Approxi-

FIR PIYWOOD eliminctes need for lwoy broccr (lcft) bccqure of itr lightnert, strength ond rigidiry; builder erlirnoler hclf-hour wo: sqvcd in coch corner. Pancl of 3/8" eitcriot rypc fir plywood on ilr woy up rdmp (bclow) ro bc rlopled onto srudding loid out on rop dcck, where cntirc woll will thcn bc lificd inro ploce ond noiled there

"What Does the Future Hold Jot the Lumber Wholesaler?"

REPORT OF WESTER,N MANAGER, PAUL C. STEVENS

64Ih ANNUAI CONVENTION

NATIONAT.AMERICAN WHOtEIiAtE TUMBER ASSOCIATION

Voncouver, B.C., GclnodqJgng 20, 1956

This is the first time that a National-American annual meeting has been held in the Pacific Northwest. This, despite the fact that 2O/o of our members are located in British Columbia, Washington and Oregon. I feel confident that those of you who never have been out here in "God's country" before will long remember the magnificent scenery and the unmatched hospitality of 'our Canadian neighbors. Now that the ice has been broken, possibly some day . . in the not too distant future we can schedule an annual meeting in one of our Pacific Coast States.

Lumber production in the Pacific Northwest for the first quarter this year was approximately 4 billion feet. This is about 9/o und.er the same period last year. This drop in production can be accounted for by the exceptionally long, drawn-out winter that prevailed throughout most of the producing areas. Barring the unforeseert, production the balance of this year should about equal that of last year.

The mushroom growth of the plywood industry in the Pacific Northwest during the past few years has been phenomenal. For example, in 1945 some 40 Western softwood plants turned out a little over a billion square feet. By 1950, the number of plywood plants had grown to 77

Hardboard is another wood product that is experiencing phenomenal growth. While the production of hardboard in Western plants is not large-{O0 million square feet on 1/8" basis-it nevertheless is another item ,competing for the building dollar. And a couple of new plants are scheduled to start production this year.

On March l9th, the I.C.C. issued Service Order 91O designed to exclude slorv routings as well as circuitous routings. A couple of days prior to the efiective date of the order a large transit operator was successful in having a temporary restraining order issued by a federal court in Portland that delayed the effective date of the Service Order. The move was bicked by a group of substantial transit operators on the grounds that the Service Order discriminates against an established method of distribution.

Without going into all of the pros and cons of transiting, or taking a position for or against the transit method of distribution, I shall endeavor to give lou a brief summary of the arguments offered in opposition to and in support of Service Order 910.

Those opposed to the Service Order contend that during a car shortage a transit car, on an average, does not con-

andproductionto2lbi||ionSquarefeetperyear.Last._o......o.....o...oo...oo..L\ vear there were 124 plvwood plants and thev turned out

ancproGuctlontoZl/zD||I1onSquarereetperyear.Last._''!'!!''!!!'!'!'!L\ vear out

nearly 5 billion square feet of softwood ply*^o-od' And the

nearly 5 billion feet of plywood.

end is not in sight, for I understand some 26 new plants i

will come into production this year with a combined ca-

pacity of.lfu billion square feet. :

The Douglas Fir plywood Association has done " i

splendid ;oU in trade promotion and d,eveloping nerv i

markets and uses for plywood. In te50 the per capita 3

plywoodconsumptionintheUnitedStateswasjust-:

tent on home building and is vutnerable to shifts in ner,r, 3

Nevertheless' plvwood' like lumber' relies lr,1.t":*" ""- ! ,ort"a

sume any more car days than the ordinary mixed-car mill shipment; that a transit car is usually loaded and on its way in one day, whereas a mixed-car mill shipment ofttimes takes three days; that the average transit car contains more lumber than a mixed-car mill shipment, therefore weighs more, so results in better car utilization; that the transit car is the most economical method of distribution in that it eliminates the necessity of either the mill or the retailer carrying a large inventory; that Service Order 910 will work an unwarranted hardship on a substantial number of mills . . . mills that are dependent on the transit market for their livelihood. Now, those are just a few of the arguments offered by opponents of the Service Order.

The position of those who favored Service Order 910 is that slow and circuitous routings not only constitute a willful delay oi cars en route, but are a violation of sound transportation policy; that deliberately delaying delivery of a'car is not only uneconomical, but deprives other shippers of the use of such cars; that a transit car unnecessarily delayed en route is in reality extending the privileges of

free storage to a small segment of the industry at the expense of a large number of shippers. It is their further contention that the accumulation of transit cars at various diversion or hold points constitutes a constant threat to the orderly marketing of lumber; that if it were not for the transit car the market would be more stable and ultimately more profitable for the manufacturers and the retailers. These are just a few of the arguments offered by those who favor Service Order 910.

It would be well at this time to point out that, despite the many arguments offered by both those for and against Service Order 910, there are remedies on which both sides agree wholeheartedly. They are: that the I.C.C. should compel the railroads to build more cars-at least as many as they retire; that'during a car shortage, cars should be switched on Saturdays and Sundays; further, that the Portland Gateway should be opened during a car shortage.

It is also important not to lose sight of the fact that elimination of a car shortage is in the best interests of all of us. The fireworks created by Service Order 910 should by no means prevent those for the Order and those against the Order from working together in an effort to find a solution to this perennial problem.

The transiting of cars has developed into a big business-estimated at around 80,000 cars a year; and I am of the opinion that it is a method of distribution that will always have to be reckoned with. The transit car is the stepchild of our expanded economy. It is the outcome of high costs and high prices.

During the post-war period, many mills came into the picture attratted by high lumber prices and an insatiable demand. Their production facilities are limited to the items normally transited and their financial resources are such that it is imperative that they sell as they cut. Or, to put it another way, a large majority of the mills catering to the transit market do not have sufficient sorting or storing facilities to separate for length, size and grade. Nor do a majority of them have sufficient capital to carry from 45 to 60 days' production.

fn other words, the transit car represents the rolling inventory for a large number of small and medium-size mills. And, as f mentioned last year, I believe the transit car also serves as the rolling inventory for a great many retail yards-retail yards that at today,s prices do not have sufficient capital to carry an adequate inventory.

I do not want to leave the impression that the small and medium-size mills are the only ones supplying lumber to the transit shipper. Many of the large mills find the transit operator a convenient and profitable outlet for their low-grade items. The transit shipper may be faced with restrictive transportation regulations with the result some

WKisbes Dou sn! Dours a frott ffiewy Gbrigtmss

PAUL GABOURY HANK VILAS GEORGE HARPOI.E

wholesalers who transit only a few cars a week may get out of the game. But the large transit wholesaler, due to the very nature of his business, will adjust his operation to meet transportation and market changes.

That is a brief picture of the transit game as I see it.

I have often been asked, "'What does the future hold for the lumber wholesaler?" For a business that thrives on catastrophes such as forest fires, shortage of logs, too much rain, too much snow, a car shortage, strikes, floods, vacations, etc., the future for the faint-hearted is not very bright.

'

But, as I pointed out last year, research studies indicate a population increase during the next 2O years of approximately 36 million people. There are some who will say 20 years is a long time away. No, not for those concerns who recognize the need to plan for the future.

During the past few years we have been building from a million to 1,300,000 non-farm dwelling units a year. It is predicted that by 1975 we will be building in the neighborhood of 1,8CD,000 new homes a year. Add to this homebuilding program the stores, schools, churches and hospitals that will be needed to accommodate this increase in population and it is not difficult to envision a healthy lumber demand during the years ahead.

What does the future hold for the lumber wholesaler?

Well, with foresight and faith in the future and the ability to do a better job of selling for the mills than they can do for themselves, the future for the lumber wholesaler is as bright, if not brighter, than it has been at any time in the past.

"The SCOPE of Milluuork"

(W, L C, Form #222)

Back in 1954 the WOODWORK INSTITUTE OF CALIFORNIA received a quite clear challenge from the then president of the California Council of Architects. In brief, the challenge was, "Now that you have given to us your so-excellent Manual of Millwork, and the efiective Details of Millwork, don't you think it's about time you defined what we are talking about ? Isn't it about time for us to be told what millwork is? Can't we have a full-mill-bid that will mean the same thing to every architect and to every contractor and to every mill-man ? Shouldn't the architect be told the proper scope of the Millwork Section of his specifications? And lastly, isn't that your job?" WIC FORM #222 is the answer to that challenge.

The Scope of Millwork (WIC FORM #222) was not casually compiled. The existing bid forms in use throughout the state were all carefully examined. Several specifications from the offices of the leading architects in the state were studied. The current policies of the State Department of Architecture were considered. Outstanding general contractors were consulted. Then a preliminary draft of a definition of the scope of millwork was drawn.

In this beginning form, the data was again re-submitted to all concerned. The Architectural Practices committee of the California Council of Architects met in session and discussed each item in detail. The directors of the Woodwork Institute did the same. Several leading contractors submitted suggestions for changes. Various committees from chapters of the AIA and the CSI gave careful attention to the document, and then all these suggestions (which were surprisingly consistent in their nature) were combined together into the now existing SCOPE OF MILLWORK-WIC FORM #222, dated October, 1955.

This is what has happened. The Division of Architecture

Pacific

25914

llealsrs $upply h0.

Telephone DAvenport 6-6273

llonufsclurers ond Jobbers of SASH AND DOOR,S TO IHE RETAIL IU'NBER, DEALER

of the state of California begins their standard specifications with the following paragraph: "SCOPE. Furnish and deliver all millwork and related items, as set forth in 'Scope of Millwork,' Form #222 of the Woodwork Institute of California (WIC), and as shown on the drawings and herein specified." Many architects throughout the state employ similar definition. Each millwork manufacturer now bids and fulfills his contract under exactly the same condition of scope on these jobs. Each general contractor knows exactly what to expect from the mill. Each full-mill-bid now means exactly the same thing. And, in the instance where a part of the full-mill contract is being considered, the Form #222 is even arranged in the same manner that an architect should sub-divide his Millwork Section. Most of all, each of us concerned now have a common language-we talk about the same thing to the same degreewe understand each other, and we enjoy a much more pleasant' and profitable working relationship. Use the SCOPE OF MILLWORK (WIC FORM #222)-it is given to you for that purpose.

The "Scope of Millwork"-\ flG Form #222 INTRODUCTION

The terms used herein describing the various materials and items have the meanings as defined in the MANUAL OF MILLWORK, as published by the Woodwork Institute of California in 1953. In the absence of sufficient details or information, all species, grades and kinds of materials, and all work executed. are intended to be in accordance with the Standards of the MANUAL OF MILLWORK and with stock details and methods applicable to the job.

The Scope of Architectural Millwork, Separated Into Appropriate Categories, Is:

1. EXTERIOR FRAMES

All frames for all exterior window. sash. door, vent. and access openings of all kinds.

TYPICAL INCLUSIONS: Stiles; jambs; mullions; transom bars; sills; yokes; staff mouldings; blind stops; parting beads; flashing when required attached; attached sill pans; inside and back linings; wood caps; pediments; stops for exterior door frames; attached outside casings; exposed qtructural mullions; and columns, pilasters, box sills, brackets, corbels, paneling and mouldings when these members form an integral part of the frame design. All exterior frames will be mill built or in sections as large as practicable.

EXCLUDED: Any structural wood framing or timbers except as noted; any metal frames, any wood cores for metal frames, or any stopped-in glass.

2. EXTERIOR FINISH

All plain, S4S, and moulded trim required that are detached and not structural in nature.

TYPICAL INCLUSIONS: Cornice moulds; corner and edge boards; fascia; soffits; water tables; outside casing required detached; steel sash surrounds; belt and base courses; balustrades; verge boards; half timber work; parapet railings; treads and risers and trim for exterior stairs; seat and bench parts; columns; beam boxings; false rafters and lookouts when sciolled or turned or carved; turned columns; boxed posts ar-rd beams; worked solid posts and beams; corbels; brackets; bolsters; finials; pediments; ancl the like.

EXCLUDED: Any structural wood framing or tin.rbers; any

@tsrtstmdrs wetrnqs

From Don Coveney

Oalifornia Lumher ftt SAIES

IELEPHONE KEflog 4-lOO4

| 308 E. 38rh 5r. OAKTAND 2, CALIFORNIA

sheathing, siding, decking or planking; any cant strips; any waste moulds; any lath, shingles, or shakes; any composition, plaster, or plastic tvall boards or coverings; any exterior boards or battens; any job labor involving adzing, hewing, burning, combing, wire brushing, sand blasting or antiquing; any marble or tile fronts, base, or tops; any bucks, grounds, furring, or trusses; any trellis, fence posts or fence materials where standard stock lumber yard material is used.

3. WINDOWS AND SASH

All windows and sash for all wall and ceiling openings.

TYPICAL INCLUSIONS: Casements; transoms; clerestory sash; awning sash; sliding sash; double-hung windows; and with appropriate stops. (Where sash are furnished open with stops, the stops will be cut for average thickness of glass specified.)

EXCLUDED: Metal sash; job fitting; metal skylights; any weatherstrippirrg or milling (cupboard sash are included in Casework section); any job glazing.

4. DOORS

All wood doors.

TYPICAL INCLUSIONS: Exterior and communicating doors; sound proofed doors; cubby and access doors; gates; wood faced fire doors; wood faced mineral core doors; all wood, metal, or other type louvres for wood doors; and all cutouts for glass, with appropriate stops.

EXCLVDED: Any wood cores for metal clad fireproof doors; garage doors unless specified mill made; any metal doors; any lead lined doors; any cutting of holes for vents, weeps, letter boxes, grills, or hardware not mill furnished; any_job fitting; any weatherstripping or fitting for weatherstripping; any hardlvare; any painting, priming or oiling.

5. MILL GLASS AND GLAZING

All glass and glazing done at the mill.

TYPICAL INCLUSIONS: Glass and shop glazing; mirrors and art glass for shop glazed windows and sash and doors and cabinets and fixtures and other millwork products; appropriate stops where required; and with all materials in accordance with Section 18 of the MANUAL OF MILLWORK unless otherwise specified.

EXCLUDED: Any job glazirrg; any glass or mirrors for job

TETEWPE

0A61

Irom:

Ray Hill

lohn Mercier

George lYilson

Tillie Norton

Elaine Moote

Della Miller

Eleanor Bormarn

Pofier Stod.dard.

Paul Struble

Ed. Sand.bery

Hilton Valler lack Bait

Pleqsqnl 3-3221

RAY lilll LUTBER CO.

WHOLESALE ONIY

25lO Hyde Pork Boulevord

Los Angeles 43, Cqliforniq

Teletype fA 819

COTPANY

Represenfing:

Bob KREISIER Jock SECOY John WESTON

installation; any plastic or other materials serving the purpose of glass.

6. INTERIOR JAMBS

A11 jambs and jamb sets for a1l communicating doors; access doors; interior sash and window openings; borrowed lights; all cased openings; and slidirrg door and sash pockets and applicable hardware.

TYPICAL INCLUSIONS: Stops; jamb linings; and extension jambs when tequired. All work in this section will be delivered K.D.

WOODWORK lNSllTUtE OF CALIFORNIA Direclors orc piclured at lhcir luncheon m.oting Octobcr 19 qt the Hotel Colifornion, Fresno. Around the toble (lefi to right) ore Jim Pierce, Jqck lirile, Stonley Gustofson, Adolph Worvorov:ky, Rex Sporleder, Ernie Atkinson, Pre:idont Byron Toylor, Les Horter, fom Work. Bernie Borber, Jr., secretory; Phil McCoy ond Roy Young.

Af this session, lhe dote for the onnuol membership meeting wqs sat for Jonuory ll, 1957, ot the Biltmore hotel in los Angelcs. Present plons indi. cote it will be rhe biggest ond best WIC onnuql ever held with .Wsrvqrovsk-y in chorge of orrongenenls ond President loylor os choirmon, arsirlcd by Young, lAcoy ond Elmer Vivion on the progrcm. Mony outslonding speokers will discust fopics of yitol inhrest to oll in the woodworking industry; ponel-type dircusrions ore plonned. For further progrqm plons, wotch the CtM future issues

ITXCLUDED: Any stopped-in glass; metal tracks for sliding glass; or bucks or grounds.

7. INTERIOR FINISH

All standing and running plain or moulded trim mentlers required that are detached ancl not structural ill nature.

TYPICAL INCLUSIONS: Flush or planted base: shoe. casing: picture mould; false and boxed beams; ceiling nrould; closet shelves and cleats; wood clothes poles and rosettes; mop racks; thresholds; ex1>osed structural mullions; apron; stool; plinth blocks; and all other exposed wood trim not mill assembled.

EXCLUDED: Any structural wood framing or timbers except as noted above; any sheathing, siding, decking, or planking; any composition, plaster, or plastic wall boards or coverings; any installation or assembly at the job site; any job labor involving adzing, hewing, burning, combing, wire brushing, sand blasting, or antiquing; any marble or tile; any bucks, grounds, furring, or trusses; any metal.

8. CABINETS AND CASEWORK

All cases and cabinet work.

TYPICAL INCLUSIONS: Sink cases; wall cabinets; storage cabinets; wardrobes; pulhnan cases; counters; booths; display cases; shelving; bars; back-bars; pulpits; altars; pews; assembled railings; built-up bulletin boards; hardware required to be installed during fabrication; shelf standards anrl supports; track aud sheaves for sliding wood sash arrd sliding wood doors; metal drawer slides; table top fasteners; plywood sub-tops for stainless steel and linoleum ancl similar materials; and cupboard and cabinet sash. All work in this sectiorr will be nrill assernblecl in sections to go through access openings or knocked down, and marked for job installation.

EXCLUDED: Any installatior.r or assembly at the job site; any cutting of holes for job applied vents, weeps, grills; any cutting for job applied hardware; any job labor involving adzing, hewing, burning, combing, wire brushing, sand blasting, or antiqu- ing; any marble or tile fronts, base, or tops; any priming or painting or finishing of any kind; any linoleum, cork, leather, or composition covering of any kind.

9. PANELING, PLYWOOD AND WOOD BOARDING

All wood decorative wall coverings.

TYPICAL INCLUSIONS: Wainscoting; wall and ceiling panel- ing; stair and soffit paneling; paneled jambs; flush veneered wall units; decolative plywoorl for paneling and wall covering (either softwood or hardwood); exposed wall boarding; paneled beams; and the like.

EXCLUDED: Any structural wood framing or timbers; any sheathing or siding; any installation or assembly at the job site; any rrarble or tile; any composition wall coverings; any job labor involving adzing, hewing, burning, wire brushing, sand blasting, or antiquing; any bucks, grounds, furring.

IO. STAIRWORK

All interior stails and stair naterials.

TYPICAL INCLUSIONS: Stringers, treads, risers, scotia, starting steps, newels, balustrade rails and crooks, wall rails and crooks, balusters, show rail, fillet, spandrels, skirting, wedges, and all other exposed palts of a stair.

EXCLUDED: Rough horses; any structural woocl framing or timbers; any open riser plank stairs; any installation or assembly at the job site, unless otherwise specified; any handrail brackets or salety noslI]gs.

1T. SCREENS AND SCREEN DOORS. BLINDS AND SHUTTERS

All wood screens and screen dools and all blinds and shutters.

TYPICAL INCLUSIONS: A1l wood framed wirrdow ancl sash scleens; porch screens; ventilator screeus; screen doors; batten and false type shuttels.

EXCLUDED: Any hardware; any job fitting; arry heavy mesh guard screens; alty roller screens; and metal screells.

Scr:een wire will be 14x18 mesh standard galvanizetl, unless othelwise specified.

12. LAMINATED PLASTIC

All decorative laminated plastic for case and counter tops, splashes, walls, and the metal and plastic trim applicable to these items.

TYPICAL INCLUSIONS: Bonding of the plastic to the proper backing, sink lings, .metal trim as required, backing sheet or sealer, and job installation when specified.

EXCLUDED: All backing, stripping, furring, and grounds.

13. WOOD PRESERVATIVES

All dipped or brushed wood preservative on millwork products when specified.

TYPICAL INCLUSIONS: Toxic, water-repellent, penetrating solutions, or leading in or painting of joints, and paint priming when such work must be done during fabrication of the product.

EXCLUDED: Any priming, painting, oiling, white lead jointing, caulking, or creosoting except as set forth above.

Tustin, Calif.-M. & O. Construction Co. received approval to build 50 homes on 13 acres west of Browning avenue north of Bryan avenue.

T\(/ENTY-FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant December 1, 1931

The Valley Lumber Company, Lodi, has remodeled and beautified its office and added a sales and display room.

The Shevlin mills have shipped east a solid trainload of 151 cars of lumber from their mills at Bend and McCloud

Lloyd Harris of the Holmes Eureka Lurnber Company, San Francisco, has been giving interesting illustrated talks in various cities to civic organizations on the subject of Redwood.

The California Retail Lumbermen's Association held its annual convention in Oakland, November 19-21, with a large number of dealers in attendance.

The Red River Lumber Company, of Westwood, recently shipped a "Prosperity Special" consisting of l7l cars of lumber, with 21 states getting shares of the shipment.

Changes in the sales staff of A. L. "Gus" Iloover, Los An-

geles, include the resignation of George Melville and additions of E. W. Gould and D. E. Holcomb.

A. W. Bernhauer, Los Angeles, was re-elected president of the Millwork Institute of California at its annrial meeting November 19-21 in Oakland.

Guy Willis Merwin, manager of the Newman Lumber Company, of Newman, and the Patterson Lumber Companl', of Patterson, died November 7 at Newman at the age of 57.

0l'i;tuanal,

RALPH L. WILLIAMS, 73, Lakeland Village, Calif., died November 1 in Corona hospital where he had been a patient a few hours after a lengthy illness. Mr. Williams went to Long Beach, Calif., from Wisconsin in 1913 and for rnany years was in the construction business, building and selling houses. In 1931 he established a lumber business in Paramount, which he continued until June 1955. He leaves his wife, two sons, Claire and Roland, one daughter and eight grandchildren and four great-grandchildren. Burial was in Whittier.

JOHN EDWARD TERRY, 32, sales executive u'ith the F. S. Buckley Door Co., San Francisco, collapsed while sitting on a sofa drinking tea in his Belmont home the evening of November 6 and died in an ambulance enroute to a San Mateo hospital after earlier attempts to revive him by a Belmont Fire Department inhalator crew called by his t'ife. Young Terry was a native of New Jersey and had formerly been lvith both the Cheim Lumber Co. and South City Lumber & Supply Co. in his successful lumber experience. Besides his wife, he leaves two sons, two daughters and his mother.

GUSTAF PERKIG, 34, Grass Valley, Calif., lumberman, was fatally injured November 1 when the automobile in which he was riding crashed into a telephone pole. He r,vas co-owner of the Bear River Lumber Co.. reported the Sacramento Union.

BERTHA IRENE DEAN, 75, widow of W. B. Dean, who for many years was vice-president and general manager of the Northern California operations of the Diamond Match Company, died November 5 in Enloe hospital after a lengthy illness, reported the Sacramento Bee. IIer parents, the Frank Fishes, brought her to Chico when she was 11. She leaves two daughters and several grandchildren.

New USP Film, 'Profils Preferred,' Shows Deolers How to Merchcrndise

Adding impetus to U. S. Plywood's new program is a new color film for dealer meetings called "Profits Preferred." It tells the story of how Fred Kellogg, a lumber dealer in Utica, New York, meets the changing conditions in the building materials industry.

"We've learned that there's good money in selling fashion interior decoration," Mr. Kellogg says. "We've always done a lot of business on the phone, but with these new decorative products, we needed a better showroom. Somebody's pointed out that the lumber yard is becoming a 'department store of building products'."

The most important procedure revealed in the film is "selling up" to the higher quality materials. "We could have let 'cost' and 'price' be the dominating factors in the customer's mind," says Mr. Kellogg, "but we didn't. We sold beauty, ease of maintenance and increased value of the home."

Other elements in U. S. Plywood's new merchandising program include tie-ins with the company's national advertising; tie-ins with Operation Home Improvement and cooperative programs with local banks.

The company has also offered to cooperate with dealers by providing assistance in conducting their sales meetings. Weldwood representatives are available to speak at such meetings, giving valuable hints on how to merchandise decorative plywood.

Don't forget!-Hoo-Hoo Club 2 Christmas Party-Riviera-Dec. 27

Rate-Position wanted $2.00 per coltrmn inch

All others, $3.00 per column inch

Cloring dotes lor copy, Srh cnd 20tb

WANT ADS

WANTED: LUMBER SALESMAN-LOS ANGELES AREA'

Oregon lumber manufacturer wishes to hire an experienced sdesman for CARGO and RAIL sales. Product is pri,nrarily green Douglas Fir, Construction Grades. In first letter please state exp€rience' references, and salary and bonus desired.

Address Box C-2579, California Lumber Merchant 108 West 6th St', Room 508, Los Angeles 14, Calif.

OPPORTUNITY FOR SALESMAN

Hardwood lumber salesman wanted with previous local experience to ""tt' ""l"au"ttials. Yard experience helpful. Unlimited opportunity for aggressive man.

Address Box C:2577, Califomia Lumber Merchant

1(E West 6th St., Room 5O8, Los Angeles 14, Calif.

FORMING WEST COAST WHOLESALE COMPANY

Seeking person capable of producing,- preferably on a partnership basis. -WjU consider giving bption to invest or make arrangements for profit-sharing.

Address Box C-2513, Cdifornia Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14' Calif'

SALESMAN .WANTED

Well-established Calif. Manulacturer and Wholesaler of West Coast tut"U.r pioaocts looking for energetic man to head their Redwood it"p"ttt"-."i. bCsire exftrienced man with background in- Douglas fii ana Redwood. Salirv, etc. All repliis in strict confidence'

Address Box C-2580, California Lumbet Merchant 108 West 6th St., Roorn 508, Los Angeles 14, Calif.

OFFICE GIRL WANTED

'with Lumber Billing, Pricing and 'i^ light StenograPhY exPerience.

Call Mr. Sinclair at:

PENBERTHY LUMBER COMPANY

LUdlow 3-4511

Los Angeles, Calif.

RETAIL YARD MAN AVAILABLE

Several years' {xperiefrce out-of-state in retail lumberyard business, t";i"ittd buving-selling, worling with accounts receivable- agd payl able. asiistant -manasEi dutiesf etc'; hold Inglewood- College. of Business certificate for bookkeeping, accounting; graduate lumber dealer course.

Address Box C-2581, California Lumber Merchant i08-W& 6th St., Room 5oB, Los Angeles 14' Calif'

POSITION WANTED .

Thorouchly competent lumberman with many years in both-retail atta *tt-ote3"te, seeks inside job with local L. A. concern' tlxpert *iih figut"., iounter and teliphone sales, etc. Plenty of KNOWHOW. Available now.

Address Box C-2576, California Lumber Mercha,nt " i08 West 6th St, Room 508, Los Angeles 14' Calif.

MY EXPERIENCE AVAILABLE TO YOU -

FOREMAN-GENERAL MILLWORK, 20 v-ears expericnce' Can [a"ai" firll rnill bids.'" Expcrienced detailer and cstimator'

Address Box C-2567, California Lumber Merchant tm West 6th St', Room 508, Loo Angeles f4, Cdif'

POSITION WANTED

Youne lady executive secretary, foreign hardwoods and importing "*F.ii""iaesires position. Uriderstan-ds advertising and publishing' Bilt of references. . ' .t:

Address Box C-2578,r Qalifornia Lumber Merchant

ioe West 6th St., Roorh 508, Los Angeles 14, Calif'

Everyone Rends These Poges-Just Like You

Cqllforniq Lumber MER'CHANI'IZE

All Your Wonts Here

Nanrcr of Advertircr: in thir Drpcrtrncnt uring o blind oddrcss connot bc divulgcd. All inquiricr ond rcplior should bc oddrcscd to lcy rhown in the odverticcnrnt

FOR SALE

Storage yard suitable for wholesale or retail lumber operation. Yard includes a Moore Dry Kiln with capacity of approximately 40,000 BM; six storage sheds, each 22 leet wide,50 feet deep and22 leet high; ong Turner Rcsaw, 48", complete with motors, switches, etc., and chain approximately 75 feet long; approximately 100,000 stickers for green r:nit piling and a 14x40-ft. office building. Situated on Highway 40, l/4 rriiles east of Roseville, California, on Southern Pacific spur, and custom milling facilities on adjoining prop€rty. Contact:

LUMBER MILL AND SUPPLY COMPANY

Highway 40, P.O. Box 289,,Roseville, California

Phones: 3725 and 2033

CALIFORNIA LUMBER YARDS FOR SALE

We have several Southern California lumber yards and two in the southern San Joaquin Valley. NOW is the Time to Buy!

TWOHY LUMBER CO.

714 W. Olympic Blvd., Los Angeles lg Rlchmond 9-8746

-The SEASON'S GREETINGS to You AllLUMBER YARDS WANTED

Anywhere south of Fresno. Information given will be kept confidential.

HAYWARD LUMBER & INVESTMENT COMPANY

P.O. Box 1551 Los Angeles 53, California

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and general buitding supplies. Located in one of the fastest-going areas in Nevada. Doing approx. $200,000. Owner will carry land and buildings on ten-year contract or lease, P. O. Box 661, Fallon, Nevada

FOR SALE

Lumber yard with rc-manufacturing plant and with or without 60M Steam Dry Kiln. Remanufacturing plant has #408 Woods Matcher 6xl5 \pith Double Profile, BB Side Heads and several pattern Heads. 54" Resaw-tilting Feed Rolls. Self-Feed Ripsaw. Cut-Off Saw. Grinding & Filing equipment. #150 Hyster ForkJift. TERMS. Will sell or lease land, 1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-7881

FOR SALE

Complete lumber remanufacturing plant, all-electric. 120 miles north of San Francisco. Eighteen acres of ground.

Address Box C-2566, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

KILN STICKS FOR SALE

Two cars of. 25/32 x l/452" Hardwood f,or 6fu,c each delivered in California, Oregon ancl Washington points.

GAIENNIE WHOLESALE LUMBER. INC.

P. O. Box 1774 Shreveport, Louisiana

FOR SALE-USED MACHINERY

One Orton 30" endless bed planer. One Yates-American A-20 ball-bcaring 6x15 Matcher. Machine in excellent condition with feed table, 100-I{.P. motor, all hoods and 2 sets of belts, also starters and switches. Onc Ross 15-HT Lift Truck, 7/2 ton. One Hyster 54" Carrier. Equipment may be secn at:

. MAC KAY MILL SERVICE

E22-&h Avenue, Oakland 2L, Califl. Phone:SWeetwood 8-9428

.GIPO' LUMBER HANDLING

Labor available for Car Unloading, Sorting, Sticking. "Free" 1956 Printed Price Lirt. Arrangements made for Lift or Carricr Hauls from any public team traclls.

58OO S. Boyle

SAVE! FORK-LIFT BARGAINS SAVE!

8rg Df$dtrtr or lf.w Sortrur Porrt lot All ltek,tr enil l,Fldclt cl lqklllrt

Urcd Good, Reconditioned or Rcbuih & Gfd. 2,OOO-|5,OOO lb. cop.

Hyrt6r 150...15,000.1b, Copqcity, r.bsilt ond guoronlod

Hy*er 75 7,500-lb. Copocltyl rcconditloncd

Clork . . , 6,00o-lb, Copocity; rcbullt ond euorontod

Clork . . , 3,000 ond 4,000-lb. Copqcity; r.@ndifloncd

Towmolor lT56 6,000-lb. Copocity; rcbuilt ond guoronf.cd

ROSS 19 HT 6,000-lb. Gdp., rebuilt ond guqr. $2,950

Parir for Gotcrpilftirrtnlcrnotionolle Tourncqu

loroin - BuckcycEuclid - No]thwGrtctc.

TERIIS AVAITABLE

17 CFm Port. Cornpressors, Rebuilr .---.-......--......-....$3ts

(South Gol.l CAltF. T ETCATF 0-3105

FOR SALE_USED LIFT TRUCKS

Reconditioned late model 8-ton capacity Gerlinger; like new. 90-day warranty.

BURNABY and WILLIAMS

6102 Sepulveda Blvd.

Van Nuys, Calif. STate 5-6561

LUMBER CARRIER FOR SALE

HYsTER-heav._y-duty-1943. Good condition ; bought reconditioned rn p_1lt year; will be completely repainted before iale. REASON_ 4BI.E Offer accepted as ownei not using in present lusin.=i. ba" be insp_ected at Douglas Service Station, South Hiehwav 99. Mo. desto,.Calif. Ask for Lew Campbell there. Also mail to aboie address.

FOR SALE

Late model Lumber Carrier-+xcellent running condition. 66,, Blocks, can take 56" Blocks. TERMS.

1027 Terminal Way, San Carlos, Calif.; phone: Lytell 3-7991

B UY-SELL_REPAIR_S ERVICE

Fork Lifts and Straddlc Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Stiam Cleaiins and paintins. Service Availablc 7 Days a Wcek. All work guiranteed.

. COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

New Western Pine Publicqtion On Finger-Jointed Srock

A new publication-"Precision Finger-Jointed Stock"-has been released by the Western Pine Association for use in telling the story of finger-jointed material to the consumer trade. Of envelope enclosure size (3x6 inches when folcled), it rvas designed for use by jobbers, wholesalers, lumber associations, and member mills to describe finger jointing to retailers, contractors and other consumers throughout the nation.

It is illustrated with photographs and drawings and includes the recently adopted Western Pine Association Finger-Jointing Standard devised to assure consumers of jointed material given the same high quality care and machining as solid stock. The use.of finger-jointed material is increasing as more becomes available. It has been found of the same quality as. solid n-raterial when to be painted.

Single copies of the new folder may be obtained by writing the Western Pine Association, Yeon Building, portland 4, Oregon. Quantities of two or more are available at a rate of one cent each.

Don't forget!-Hoo-Hoo Club 2 Christmas Party-Riuiera-Dec. 21

tlt. Whitney Wins Timber Bid

Porterville, Calif.-An estimated 28,500,000 board feet of virgin pine, fir and cedai timber in the Salmon Creek,area of the Cannell Meadow district of Sequoia National Forest, was sold to the Mt. Whitney Lumber Company of Johnsondale during September at bid of $378,571. The urea had previously been wilderness. The lumber firm will have to build expensive access roads but the U. S. Forest Service will benefit by them.

It Used to Be Big Stuff-

Bringing in the Yule Log.

- (Do-It-Yourself Ain't New!)

But NOtUf they learn all they need to know About Logging . . . Manufacturing . . r$Tholesaling . . . and Retailing

From the Pages of The CATIFORNIA TUMBER MERCHANT

The BEST r$Vav to SAY

AMEPRYCHQISTMAS

TODAY to Your Friends in the Industrv Is Vith a GIFT SUBSCRIPTION

(Use the Handy Coupon below and S7e'll Start Them Off Right in 1957)

Name. Company

City-Zone-State

(Shall we sign and Send Gift Card fro-)

Company

City-Zone.-State--

Payment Enclosed-Send Bill Bill Company

One (r) Year $3.0O Two (2) Years $5.O0 Room 508 108 Vest 6th St. Los Angeles L4, Calif.

P.S.: You can also say A Merry Christmas to YOURSELF by renewing your own yard subscription_ NOW (or starting that EXTRA Copy to your home to read privately) at the Special "Merry Christmas" Rate of TI7O YEARS (or two l-year subscriptions) for only $5.

BUYER'S GUIDE

LOS ANGETES

SASH_DOONS_MLLWORK--SCREENS PLYWOOD_BUILDING MATEBIALS

Co.........LUdlow 3-1181

Freemcn 4 Co., Stcphea G...........\:ktbot 2t24

Gqlleher Hcrdwood Co.. .. .Plcqsot 2-3796

Hcltincn Mcckin Lumber Co...... ANcelus ll-tll6l

Hcllmqrk Lumber G Plywood Co' ...STate 6-41t2

Hcnnond-Cclil. Redwood Co. ..Rlchnond 9-7171

Hcnis, L. E. Lunber Co.........BRcdshaw 2-l(n3

Hcynes Sclea Conpcly. .. .SYccnoro 7-7976

Heqrin Lunber Co., F. L. .BYcn l-8I81

Heroa

Hobbs Wqll Lumber Co...........trTldntic 2-5T19

Holmea Eurekq Lumber Co.. .MUtual 9l8l

Lunber Decleis Supply Co'...ZEnith l156

Pccitic Wood Products Co.. .MAdigon 6'7585

R. S. Ptwood Co,..... .Klnberlv2'3595

Fecal Dobr Compcnv.... QlJ6fi'rla1d l'$2lA

Boddiscrclt, Inc.l Plywood Div. ...LUdlow 2'8341

Sani-Top, Inc. .....................ADans 3-5116

Security Pcint MIg. Co............ANgelus l'0359

So-Cal-Bldq. Mctericls. .....TRinit1530{

Southwest Plywood Corp. .OBegon 8-4058

Slmton d Son, E. J.. ......IDqnr 4'9?!l

Steiaer qnd Mcleer, Inc. ..OXlord 5-?218

Stewsrt, O. W. Plywood Co. UNiversitv l-2149

Slrait Door Mlg. Co, .CUnberlcnd 3-5!!8

Swealen, Portlcnd Cenont Co. ..MAdison

IONG

Compcny ....f,Yqn l-2172

Itcn A. Shivetv. ........CHqpnqa 5-2083

Sierrc Lumber -6 Plywood, Inc........STdte 5-1196

Sierrc Redwood Compcnv. .Plrkview 8-7379

Simnons Hcrdwood d Lb;. Co.......LOrcin 9-7125

Smith, Herman I....... .CHcpncn 5-61{5

South Bcy Lumber Co,. ...OBegon 8-2268

Southern Cclilomic Lumber Scles. .Elliott 8-llSl

Stchl Lumber Co.. .ANqelus 3-68{il

Slcndcrd Lumber Co., Inc,. .ORegon 8-2Ul

Stqnton, E. L & Son. .ADcns {-9211

Tqcomq Lumber Soles, Inc,....... .MAdison 6-5831

Tcrdy, loe. .LUdlow l-078

Tqrler, Websler C Johnson, Inc....INqelug 9.7231

Trooicql & Westem Lumber Co.... .LUdlow 3-2375

Twin City Lumber Co, .BRq&hqw 2-7?23

Twia Hcrbors Lumber Co. (C. P. Ilenry rl Co.). .Blchmoad 9-852{

Union Lunber Conpcny .. .T8inify 22&2

VollEtedt Kerr Lumbcr Co.. .BRadshcw 2-0128

Wendling-Ncthcn Co.... .....RYcn.l-932t

Weslen Milt G Lumber Co.........ANgelus 2-4148

WeverhcEuser Sclee Co,.........Rlchmond 8-6181

Winion Lumber Whsle. Distrs', Inc..

E. Wood Lunber Co,. BAynond 3-il80l

SAN FRANCISCO