OAKTAND I
5OO High Streel
ANdovcr l-1600
AII types ol -
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1".*
Hsrdwood Heodquorfers
Since 1872
HARDWOODS - loreign ond domestic
o PLYWOODS - Dougfos Fir ond loncy hordwood
.
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CEIOTEX - csrloods ond yard sfocks
PHILIPP|NE - iomb sefs, T & G woll pdneling, elc.
. ond - Speciofty Lumber ilems.
YOUR CO
Freemqn Jir Gompbell
Jim Chuck
Forr CORDIAILY INVITES YOU
Forgie Lember
OU qnd YOUR FRIENDS TO
Horry Boqnd
Preview of the big Hilo Hottie Show I
Pockoge Deol for Golfers-including ffee-Off Time from 9:39 A.M. unli
lw billed for Los Vegos. ling green fees ond dinner OtrttV $tO unlil l:59 P.M.)
Cocktoils ond complete Hqwqiiqn El
n Enterlqinment slqrling ot 5:39 P.M.
Dinner-Golf Awords-Attendonce
Dinner: All Hoo-Hoo Members ond (Moke reservolions sqlly-Qoll Fre
13s Pd2gs-fhe Big Show-7:39 P.M. ond their friends-$5.00 per person
I Freemqn Compbell, ANgelus 2-41481
HULA GIRTS . . . HULA DANCERS . . . EXC'T
(OTIC SOUTH SEAS MUSIC . . . FUN FOR ALt
| | l9 Venice Boulevqrd, I
'd, Los Angeles | 5, Coliforniq
ttlEMBER.S - This is Y O U R C L U
U B - hove you poid your dues?
- THE BIG ANNUAT CHRISTMAS PAR
PAR,TY YOU CANNOT AFFORD TO MISS -
Lnmber shipments ol 199 mills reporting to the National Lumber Trade Barometer in the 'il'eek ended November 12 were 5.9/a below procluction; ner,v orders were 13.7% below. Unfilled crrders *,ere 31/r' of stocks and eqtrivalent to 17 days' procluction for the reporting softrvood mills. Compared rvith the previous rveek ended November 5, production u,as 2.5%, shrpments trere 5.8/o and new orders I'vere 6.9c/o below. For tl.re year to date, shipments were 0.7/o above orocluction ; nerv orders 0.8% below.
National production of lumber in the first nine months of 1955 totaied an estimated 29,668,000,000 board feet-the highest output recorded in the past 22 years and 9/o above the similar 1954 span, rvith softr,voods up l2/o and hardu.oods down l/.. Shipments and nerv orclers for both exceeded production in the period. During September, production totaled 3,542,000,000 bf, dorvn 3/o from August but 8!6 above September 1954, as compiled by the National I-umber Manufacturers Assn.
West Coast Lumbermen's Association reported ior 169 mills (145 operating) in the rveek ended November 19: prodtrction, 95,908,258 feet; shipments, 88,420,736 teet (7.Sa/o below procluction); orders. 79,130,453 feet (.17.S'y', below production). For the year to date, shipments rvere 0.6cy'; and orders 3.2/o under prodttction. I)roduction is 15.4ft, shipnrents l3/o and orclers 8.3/" above the 1954 period.
The rveekly average of rvest coast lumber production in
Douglos Fir Deporlment
Roy McKendrick
Chris Miller
Redwood Deporlmenl
Ross Loshley
Spruce & Ponderosq Pine Dept.
John Rudboch - O. D. "9ondy" Sqndefur
White Fir & Speciolties Dept.
Vic Horbough
Assislonls
Post-war home building in Southern California has amounted to 800,000 new homes in the past 10 years, Walter W. Keusder, president of the Home Builders Institute, recently reported. He gave the FHA insurance and VA home-loan guarantee programs large credit for the figure. "It is to be hoped there will be no restrictions placed on housing credit because the hunger for new housing is unappeased despite the tremendous output of the past decade," he said. The HBI official added that it may not be as easy to sell houses during the next 10 years but that many more will be sold.
October n'as 178,472,000 board feet, reported Harris E. Smith, secretary, \\'-est Coast Lnmbertnen's Assn. Orders averaged 1.15,863,000 feet and shipments 162,837,000 feet. The industry's r.rntilled order file at the encl of October stoocl at 60U,306.000 bf ; gross stocks at 980,623,000 bf.
Western Pine Association reported for 109 mills in the n'eek ended November l2: prodrrction,7B,99l ,000 feet; shipments. 72,300,000 feet (8.5/o below production) ; orders, 67,481.O00 feet 111.6/r' below procluction). F-or the year tc) date, lrrodtrction u-as 3!>{J7 .166.OOO f eet, ordcrs 3.(r37.3 5 5,00O feet, and shipments 3,4l(l8.190,000 feet.
Southern Pine Association reported for 106 mills in the rveek ended Nor.ember 12: productton, 18,727,000 ieet; shipments, 17,+28.0W ieet (6.94c/o below production) ; orclers, 1(r,1113,00O feet (13.58ft below production). Production \\ras 1.67/r above, and shipments 2.59% arrd orders 9'55% below the three-r'ear average.
Pacific Lumber lnspection Bureau reported Pacific Coast rr':rter'lr<rrne lumber exports totalecl 103,036,257 lrf during Selrterrrber, compared u'ith 104,352,0(rl in August and 122,.i12,359 last vear.The cor.npilation by the I)I-IR in cooperation u'ith the \\rCI-A shou'ed domestic shillmettts irr September of 1(r13,750,f355 bf, compirred rl'ith 189,346'218 in Arrgtrst anrl n'ith 173,576,713 in September 195'1.
\A,HOLESALE LUMBER
Distribution yard, Los Angeles
Concentration and planirrg mill, Medford, Oregon Branch offices: Fortuna, Redding and Sacranrento
*LAM.LOC PRODUCTS
Laminated structurai tinr bers Antique Cedar boards, panels
A.n original poem.
This is tbe home tbe town built. This is the home so clean and neat That adds so nuch to the loofu of tbe ilreet; Tbat maAet tbe strangers taish that they Could tahe it along utben tbey go awty. And the neighbors arc glad tbat eueryone had A band in the horne tbe toun built.
This is the youth with pep and vim; Clean, honest labor looks good to him; He is the one who owns the place As you can see by his satisfied face; The property stands in his own nameTo "own a home" is plen;y of fameAnd he takes part in the village biz., To hold up the value of what is his, For this is the home the town built.
This is the maid so filled with love, W'ho makes the home like the Heaven above; Her "work" is "play" the whole day long, She fills the house with happy song, For the house is new and clean you see, And just as convenient as it can beFor this is the home the town built.
But what is this armv that stands outside And watches the house with looks of pride ? t$Vhy, they are the ones who helped to build This HOMEI No wonder with joy they're filled! They, too, deserve their "place in the sun," For it is a wonderful work they have doneConstructing the home the town built.
First, the ARCHITECT drew the plan; Then the lot was got from a REAL ESTATE man; The LAVYER found that the title was right; And the B,ANKER showed the money in sight.
The LABORER dug the cellar so deep;
And the MASON made the foundation to keep The base for the BRICKMASON'S solid wall
And the chimney above, so straight and till.
The CARPENTER bought from the LUMBER YARD
All manner of wood, both soft and hard, To make the partitions, the shelves and the doors, The shady porch and the wide, smooth floors.
The ROOFER shingled (perhaps he tinned)
And the GLAZIER guarded 'gainst too much wind.
The PLUMBER saw that the water was right;
The GAS and ELECTRIC men handled the light;
The LATHER and PLASTERER covered the wall
And the PAINTER finished the last of all; And then-deny it if you can, They call in the INSURANCE MAN.
But these are just the ones who build;
The house is empty and must be filled; So the rest of the town then takes a part
To prove that each has a will and a heart To make that house a HOME indeedAnd here is the rest of this jingly screed.
The FURNITURE man gives a table and bed, A chair and a carpet on which to tread.
The DRYGOODS man provides the sheets And towels and napkins for the eats.
The CROCKERY man sets up a cup And a plate and dish from which to sup.
The CUTLERY man then gives the tools, (Knife, fork and spoon) by fashion's rules.
The HARDWARE dealer would think it strange If he could not provide the range, Together with many a pot and pan That a woman needs to feed a man.
These are the men, if the house is small, tVho help to build, but they are not all.
If the maiden wants a PIANO to play, An ALARM CLOCK to waken her eady each day, A VACUUM CLEANER, A PICTURE FRAME, A FRONT DOOR PLATE to hold her name. And the thing you find wherever you go, Must not be forgotten, a RADIO.
Then others step into rank and file
To make her house a HOME I7ORTH VHILE: For this is the home the TO\7N built.
The GROCER, the B,AKER, the seller of MEAT, The MERCHANTS who handle all good things to eat;
The ICE and the MILK and the EGGS and the FOOD. The COAL and the CLOTHES and the GAS and th.^ ltr7OOD; The STOREKEEPERS handling all things she can use; The EDITOR telling the latest news.
The PREACHER, the DENTIST, the DOCTOR, the JUDGE, The MONTER OF LAN7NS and the MAKER of FUDGE. There's hardly a soul in the town, you will find, $7ho hasn't some sort of connection to bind His personal profit and happiness through His part in constructing a "HOME for just two."
And everv HOME in the town is the same I It's a wonderful work and a beautiful game !
The TOIJTN is the gainer as well as the pair, For their comfort and ease make them permanent there. And every new dwelling that opens its door For a loving pair and their worldly store
Make the town worth living in that much moreFon
this is the lHlonme the Town tsuilt!
The lumber picture during 1955 has been a cheering one. As this was being written, production for the year is estimated atapproximately 38.5 billion board fee-t-five percent above output of 36.7 billion board feet in 1954. Lumber consumption for 1955 is estimated at appio*imately 42.5 bittton board feet-or six percent above consumption of 40 billion board feet in 1954. if present esiimates prove accurate, both pro- duction and consumption this year will be at their highest levels since 1950
Both softwoods and hardwoods have shared in the gains recorded by ourindustry this year. In the first eight months of 1955, softu,ood shipmenrs were rwo percent above production, r,vhile nerv orders u,ere three per- :i^*,I:?t;,"lut rve must also take into account the political cent above. Hardwoo<l shipments in the first eight -onth. Iacts oI llre' of 1955 exceeded olrtput by nine percent, rvhile nerv orders
u,ere l4/o above production. It is interesting to note that Since most of our politicians apPear to be of sound mind a year earlier, l-raidr,vood shipments were r3/o belorv pro- and anxious to be re-elected, rve may assume-particularly duction, wl.rile new orders were I4/o belorv. in an election year-that the administration rvill do allit
This marked improvement in the hardwood situation :il,-t: u":o t::t,ttuction generally' and homebuilding esreflects strength in the furniture market, a significana Pecially' ata high level in the coming mo.ths' If homeincrease in hardwood lumber exports to the united building sho*'s signs of falling off to any great extent' u'e Kingdom, a continued rise in hardwood flooring pro- may expect a prompt easing of the present reins on home duction, and related factors. mortgage activity'
production or rrard,vood nooring shows a gain ot 16/o .#;,3J::L1,1"r;$;,iti*:::f'l}i:il:u"::: over 1954. Output totaled nearly 849 million board feet in' the first eight months of 1955, compared with less than 732
farm housing starts in 1956-about 100'000 below the mitlion board feet in the .or..rpo^iing period tast year.
,o-. 12 billion board feet
Attempting to predict the future is an onerous and thankress task. rhe rorecaster somewhat prayerrury assumes
that what he says, or a reasonable facsimile thereof, rvill only a small share of next year,s starts_about 45,000 in the hold true until it's time to start prognosticating all over 12 months ending next fune 3O. again'
Despite th. p.-otr"lte'decli.re in housing starts next year,
No one is going to agree 100/o with an appraisal of the more money may be poured into private residential buiiding current situation, or predictions for the future. Once these than in 1955. The total for 1955 is expected to reach about facts are recognized' the job of forecasting is a little easier. $14.6 billion .ivhich, in itself, rvould be a record. The out-
The construction picture for the coming year is marked look is for a slightly higher figure next year_because of by a number of uncertainties, but the fact that 1956 is an increased costs and the trend toward bigger and better election year gives a clue to rvhat may develop. homes. The 1956 figure rn,ill include not only money spent Credit would seem to hold the key to the pace of new on next year's starts but also outlays to complete houiing construction during 1956. And in no single phase of the units started late in 1955. construction picture will credit figure more prominently Predictions of total new construction outlays for next than in homebuilding. year run as high as $44.1 biltion. This wouli be a gain
Recent g'overnment actions aimed at restraining home of $2.3 billion, or six percent, over the record $41.g mortgage credit must be vieu'ed as a deterrent to home- billion estimated for 1955. building. Some observers fear that these restraints will Commercial and religious building are among the noncause an appreciable drop in housing starts next year. residential classes of construction expected to iegister an There is no denying that tightened credit could have a most increase over 1955. Commercial building will be aided by adverse effect on this important lumber market in the com-
(Continued on Page 78)
SO MANY GODS, SO MANY CREEDS, SO MANY ROADS THAT WIND AND WIND. WHEN ALL THIS OLD WORLD REALLY NEEDS. IS JUST THEART OF BEING KIND.
Now the Christmas ,*:":n;roaches, the time-as the old adage says-for giving and for getting, forgiving and forgetting. In many lands throughout the earth by untold millions of people of many denominations and colors and races, this holiday-this holy day-will be observed. The plain and simple words of that plain and simple Carpenter of Galilee will be frequently quoted. Men twist His words and meanings to suit themselves, yet never was a plainer or more understandable philosophy spoken. Be kind, be decent, be honorable, be just, take an interest in your neighbor and lend a hand-that about covers all of His preachings and teachings.
We wish one and all of you lots of good cheer, The Happiest Christmas-the Brightest New YearMay you get what you want, and want what you get, And ne'er have occasion to worry or fret.
We wish you all sorts of things, vigor and health, Contentment, prosperity, honor, and wealth; May you get from the youngsters their faith so sublime, To fill you with joy at this fine Christmas time.
"What means this glory round our feet?"
The Magi mused, "more bright than morn?"
And voices chanted clear and sweet, "Today the Prince of Peace is born."
"What means that star?" the shepherds said, "That brightens through the rocky glen?"
And angels answering overhead
Said: "Peace on earth, good will to men." * {< * -Lowell'
"Remembering you at Christmas," Thus read your Christmas card, Remembering you was easy, Forgetting you came hard. It seems so very long ago, The day you locked your heart, The universe has wheeled for me, Since we have been apart.
Remembering me at Christmas!
Of course I thank you, dear, But Oh, my love! Remember?
I remember all the year.
-E. L. Spaulding.Without the door let sorrow lie. And if for cold it has to die, We'll bury it in Christmas pie, And ever more te 3.ft.
If price were asked to view a setting sun, Or pluck the wild flowers on a hill; If toll were paid to watch a silver moon, And listen to the whippoorwill; If gold were charged for all that friendship means, For sympathy and love unsought, The comfort found in understanding hearts, The precious gifts that are not bought; Would we, perchance, more grateful be For all these blessings given free?
It was Christmas eve in the barracks, And the GI's all were there, Thinking of home and loved ones, Dreaming of friends so rare, When sudden the voice of the Sergeant, Rang through the barracks-"Pals, What do you want for Christmas?" And the soldiers answered-'GAls."
Father calls me William, sister calls me Will, Mother calls me Willie, but the fellers call me Bill ! Mighty glad I ain't a girl-ruther be a boy, Without them sashes, curls, and things that's worn by Fauntleroy !
Love to chawnk green apples an' go swimmin' in the lake, Hate to take the castorile they give for belly-ache ! 'Most all the time, the whole year round, There ain't no flies on me, But just fore Christmas I'm as good as any boy can be. F'or Christmas, withits lots an' lots of candies, cakes, an' toys, Was made, they say, for proper kids, and not for naughty boys;
So wash yer face an'bresh yer hair an' mind yer p's and q's, And don't bust out yer pantaloons, and don't wear out yer shoes;
Say "Yessum" to the ladies, and "Yessir" to the men, An' when they's company don't pass yer plate for pie again; But, thinkin' of the things yer'd like to see upon that tree, Jest 'fore Christmas be as good as any boy kin be !
* >k -By Eugene Field.
Book of Luke, L2-L9z "And I will say to my soul, Soul, thou hast much goods laid up for many years; take thine ease, eat, drink, and be merry."
Jim Forgie, acting Snark of Los Ar.rgeles Hoo-Hoo Clttb 2, has booked the complete Hilo Hattie show for the annual Christmas party entertainment scheduled to be held Friday, December 9, at Oakmont Country Club in Glendale.
The full day of fun and sports will get underway with golfers teeing off at 9:39 a.m. for the tournament competition, and will continue to start foursomes until as late as 1:59 p.m. Awards will be made immediately following tl-re banquet before the evening entertainment program gets underway.
"In line with the present day Hawaiian trend our committee believes the South Sea program will be well received by lumbermen, their friends and guests," said Forgie. "During the cocktail hour we will be entertained by a troupe of Hawaiian singers who will continue through the dinner hour with soft music. Following the awarding of the various prizes for golf and Christmas, we have scheduled a full South Seas vaudeville show, which will continue on to Las Vegas for an eight-week run immediately following our performance. We feel that all Hoo-Hoo will want to see the preview of this big show," Forgie declared.
In view of the big crowd expected it will be necessary to rlake reservations early by phoning Freeman Carnpbell-Western Mill & Lumber-ANselus 2-4148.
(Nearly 40 years ago, W. T. Denniston was qssociated with Iach Dionne as assistant edito,r of The GULF COAST LUMBERMAN, and he z.cryote for this jourrutl a poem, that was d,esti.ned to become immortal. Since it wos ftrst printed in The GCL, it has been printed, and copied, literally thowsands of times by chambers of commerce throughout the entire United States. I{eaer copyrighted, its author zuas soon lost in the shuffi,e, and, seldom, if eaer, zaas Denniston's name attached when it 'raas used. Here is the original poem, just as Denni,ston zwote it for The GULF COAST LUMBERMAN.)
If you want to live in the kind of a town, Like the kind of a town you like, You needn't slip your clothes in a grip, And start on a long, long hike; Foryou'll only find what you've left behind, There's nothing that's really new, It's a knock at yourself when you knock your town, For it isn't your town-it's YOU.
Real towns are not made by men afraid That somebody else gets ahead; When everyone works and nobody shirks, You can raise a town from the dead: And so, while you make your personal stake, If your neighbor should make one, too, Then your town will be what you want it to b€, For it isn't your feqTn-if's YOU.
"It's good because it's wood."
PICTORIAI PROOF of the speed ond eose in corclruction of Gibson Lumber Compony's fir3l lu-Re-Co house is furnished by poge of photo. on oPP:l: Jos. c
Construction starled dt 8:00 o.m. ond lop photo shows progress of 3-mon crew only one hour loter. Second photo ot l:0O p.m, shows the work midwoy cnd third photo wos three hours lqter. The gobles were closed in ond roof sheothing completed when crew left work ot 5:(X) p.m., only nine hours ofler stdrting construction!
THE SECOND MO'RNING (phoros dr left), following the erecfion of the lu-Re-Co house lhe doy before (photos on opposite pqge), corpeniers begon shingling ond finishing interior (top lefi);2-co.r gorqge ond breezewoy will be sdded where pickup is porked. Door unit (top righr) wcs qlso assembled in [uRe-Co iig ond owoits recdy-hung door instollqtion. H-type Ponel (left center) proves eosily odoptoblc for window units ond offer: good noiling 3uilace for "Il-ll" siding panels; 2x4 cross brocing hcre exceeds FHA 16" minimum requiremenl. Plumbing wqs installed (righl cenler) prior to pouring the slob. vents were pul in {irsf doy; fioor.to.ceiling window pcnelr were o:semblcd in lu-Re-Co lig ond ore reody for window unit. lu-Re-Co window ponels (lower left) con be con3tructed in rhe iig lo 3uit qny window raquirement. Don Wilson of the Lumber Merchonts Asrociotion of Northern Cclifornio (lower right) holds o completed lu-Ra-Co 4'x8'ponel wifh Texture l-ll siding ottcched; panels were obo poinred by yord help prior to insfollotion-only equipment neoded (outside of lu-Re-Co iig) wor o 5-HP rable sow ond o combinqtion drill.
An enterprising Vlercedmerchantrecently became the firstlumber dealer in California, it is believed, to enter a completely new phase in building the recently developed Lu-Re-Co panel style of home construction. As always, most people are a bit hesitant to try their luck with someining new and different. Llowever,_Jack_Gibson, owner of Gibson Lumber Company in Merced,took a deep bieath the morning of October 17, and gave his contractor the "go-ahead" on ihe firstLu-Re-Co home to be constructed in Noithern California . . . qndprobably the entire state. The results provedto be somewhat amazrngto anyone familiar with the standard practice of home construction.
Gibson chose a Lu-Re-Co plan knorvn as \\/P ft14, for his first model home-a trvo-bedroom, 1,150-sq. ft. affair with an attached two-car garage. The home was built or1 a slab which had been poured the previous week.
From this slab that Monday morning, a three-man crew took exactly t hours (27 man-hours) to put up Gibson's model home to the stage that it was ready for shingling and interior finishing ! And Gibson firmly believes that he can cut that time considerably as he becomes more familiar with the working details of Lu-ReCo construction.
Shortly after receiving his Lu-Re-Co kit from the Lumber Dealers Research Council, Washington, D. C., Gibson
decided tl-rat the best u'ay to sell this nerv idea would be to construct a model home just as the big tract builders do to sell their homes. Because he wanted to construct this "pilot horne" exactly according to Lu-Re-Co specifications, Gibson rvent directly to his local Savings & Loan Bank and received an ample construction loan for the project. In this first case, Gibsor-r found that FHA would require some minor changes in the WP #14 plan before granting a construction loan.
His next step required careful scrutiny of the plans along with his contractor; they both found the plans carefully detailed and accurate in every respect.
Gibson then set up the wall-panel jig supplied by Lu-Re-
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MAdison 6-6831
We wish to express our THANKS to our mqny friends who moke our business possibie, crnd to extend to eoch qnd every one our wish thot your Christmos mcry be on enjoyobie one, crnd the New Yecrr hoppy crnd prosperous.
Jerry Moshek Bill Friborg
Roy Tierney
Bill Kershow
Bert Gilbert
Bill Chontlond
Jock Woldron Bob Hothowoy
Mel Rufiotto Moise Penning Poul Golle
Bonnie Stricklond Pot Kelder Jockie Budd
Elvert Gontt
George McAllister Jock Appleton r955
(Tbis was writlen in tbe early l920s and has been ased rnany tintes in our magazinet and in fiort talAs. lt is printed here again in answer to conntlest reqtests.)
Bv JACK DIONNEKttt thot boy in you otive.
THAT'S your big job. THAT'S the loundcrtion of oll your jobs.
DON'T leqve it to chqnce. DON'T tcrke it for gronted he will olwoys be olive, even il you neglect him.
He WON'T.
You hqve got to moke him your PRINCIPAL BUSINESS.
Keep thot boy with his qnimqtion, his enthusiqsm, his optimism; with his sweet temper, his cheeriul grin ond his love of fun; I scy KEEP HIM ALIVE.
For, il he ever dies, you're D-E-A-D deod, ond don't you doubt it. They moy postpone the buriql for crwhile, but when he goes, oll thcrt's best in you oll thot's worth whiie in you is GONE.
Youth isn't o motter ol yeors . . . it's q STATE OF MIND.
It'snot q motter of ripe cheeks ond supple knees . it's cr freshness from the deep springs of life.
Worry, doubt, sel{-distrust, feor, despoir these ore the things thot kill thot boy rn you.
Friendliness, tolerqnce, {ellowship, interest in others, q determinotion to be joylul regordless of immedicrte ofloirs ond events . THESE ore the things thot keep him olive.
Keep your chin up your grin working your smile reody your kindest words well exercised.
THAT will keep him olive.
Mqke this boy port of your doily progrom of THINKING.
Study how you moy keep him UP ond GRINNING.
HE this boy inside of you . . HE'LL keep you young. When you lorget HIM r,^,, ^.^,., ^ll f vu r:rrvYY vrv,
You keep HIM olive ond HE'LL keep you olive; he'll keep you youthful, ond useful, ond lovoble regordless ol the yeqr count.
So . . moke it your everydoy business, your never-ending qnd deliberote e{fort to...
KEEP THAT BOY IN YOU ALIVE.
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Handsplit Red Cedar shakes, pioneer roofing material rvhich is experiencing a rvidespread revival in popularity for roofs and walls of modern homes, are to be grademarked, inspected and nationally advertised under a program adopted by tlie Red Cedar Shingle Bureau.
Official grading rules covering the manufacture and packing of handsplit shakes have been published and a trademarked "Certi-Split" label will be used to identifv every bundle of shakes produced by participating shakemakers, according to an announcement by Virgil G. Peterson, Bureau secretary-manager. The activity is being carried out in cooperation r,r'ith Hand-Split Red Cedar Shake Association, a newly-formed agency of handsplit shake producers.
"The handsplit shake industry has enjoyed a phenomenal grorvtlr since World \\rar 2," Peterson explained, "and yet there is clear evidence that the trend has only started. The growth has been a Topsy-like affair, r'r'ithout benefit of industry-wide standardization of grades and also rvithout substantial advertising or promotion. \\rith output expancling steadily, it was imperative that an inspection-promotion program of the type we contemplate be adopted in rlcference to the needs of both producers and users of han<lsplit shakes."
Peterson traced the history of the handsplit recl cedar shake, stating that it was used exclusively by Pacific Northr,r'est settlers for roofs of their pioneer cabins and buildings, many of which are still in use today after many decades of (Continued on Page 134)
When Douglas Fir region millmen look back on 1955, they will probably recall it most vividly as the year of the big car shortage. The f reight car shortage has lasted longer and has been more severe than in any year since World War II. Oregon lumber shipp ers have been most unhappy. They do not like the idea that the shortage of f reight cars in Oregon is greater percentagewise than for most other regions. There has been a freight car shortage nationally, the railroadshave taken pains to point out, but in no instance has it amounted to the severe proportions suffered by Oregon shippers.
Some lumbermen are n ondering t,hat u,ould happen in case of another national emergency, for it is obvious the railroads do not have nearly enough freight cars to handle peak shipping business during tl.re long summer months rvhen perishable crop shipments collide head-on rvith the car needs of year-around commoditl' shippers of lumlrcr and other products.
Lumber freight tonnage out of the west is the difference between big red figures for all transcontinental railroads and a profit position.
The other highlight of 1955 r"nost certairrl,v lrill lte thc sharp drop-oIl in demand for green lumller aiter the Fourth of July shtttdowns. I)emand hers been belou' procluction :rt most fir sau'mills since latc in July, especiallv in green dimension and studs. No one seems to lcnon' exactly u-hy.
Some economists in the industry sav the softening of clcmand for green lumber \rery closely parallels the tightening up of home finar-rcc nloney. \\rlrcrr irrterest rates \\'erc
ellort to slorv dor'r.n the inflationar_v spir:rl, the nunrber of new home starts dropped off as speculative builders tightened their belts.
Despite four straight months when production exceeded orders at fir mills, total figures through the first ten months showed production, orders and shipments almost in balance. Drop-off in new orders showed up in the shrinking file of unfinished business.
Demand for dry fir has maintained a fairly even pace
)UnE, it's beautiful to look at in grain and figure, in warm, light, modern colot. Glamorous rotary-cut Gold Coast Cherry is tb.e neu beauty star in flush doors. More good news! Gold Coast Cherry cuts finishing costs: its beautiful color makes stain unnecessarvits smooth, close texture requires no filler.
Price? Actually louer tban many domestic hard.uoods!
That's Mengel rotary-cut Gold Coast Cherryeyeappeal, buy-appealany way you look at it.
See for yourself: order an inspection lot from your distributor. Why not phone or write him . . tbis oery prolitable rninute?
Door Department, THE MENGEL CO., Louisoille 1, K34 World's Largest Manufacturer of Hardwood Products (Mengel Permanized Furniture, Doors, Kitchen Cabinets, lVall Closets)
through the several months of slow business for green lumber. This is accounted for, sales managers point out, b1' the fact that early record starts were being closed in.
Very feu' lumbermen are willing to make any predictions about next year. High volume of home building, they point orlt, can only l;e maintained if easy credits are available to potential home buyers.
There is no question that the demand for nerv homes is high, and most economists in and out of governrnent feel that the nation can rvell absorb i,250,000 to 1,300,000 nevv homes a year for the next several years and still just about hold even rvith the 600,000 new families made each year, and the loss of older homes to fire, floocls, obsolescence and destruction.
There is a feeling thatthe Eisenhower administration rvill not let the homebuilding industry slow dorvn too much, as it obviously has the last few months of this year. The light construction industry, of u,hich homebuilding is the major factor, is the belhvether of national prosperity. if light construction is high, business generally is good. If it sag's, many other lines :rre affected.
Credits-liberal, long-range payofT with lou'est possible interest rates-are the key to continued hornebuilding and home selling. Most people must finance their home purchase. An increase of only a half of one percent ir-r interest rates oftentimes raises the monthly payments on a nerv home to a point rvhere it can not be financed by the budgetminded home buyer. Each increase of $100 in clorvn pay(Continued on Page 122)
Th""" are four basic reasons why you can count on outstanding quality in Weyerhaeuser 4-Square Lumber:
Milling is done by highly skilled men, using modern precision equipment.
Kiln-drying of all Weyerhaeuser 4-Square Lumber is scientifically controlled, in ultra-modern kilns.
Experienced graders assure the delivery of lumber that meets uniform standards.
Handling and loading of Weyerhaeuser 4-Square Lumber for shipment are supervised by men specially trained to prevent damage to the finished product.
Your Weyerhaeuser District Representative will be glad to show you how 4-Square Lumber strengthens your selling position-and helps you increase your profits.
with this brand nqrne is Kiln-Dried for GREAIER BUILDING
AN INVITING WEICOME is spoken by gloss front, friendly plyon ond fower boxes of Monriclair ltlethodist church, Oaklcnd, Colif. (rop left); porobolic wood orches extend floor-lo-f,ool in groceful sweep cnd qre Gnirhed like the solid wood decking on roof to reloin nolurol groin ond beoufy of the wood. "Shop-grown" timbers (center) ore being wropped for shipmenl ot o timber fobriccting plont; ordinary thicknesses of lumber ore glued togefher in size or shope required by church qrchitect, Glued lominoted wood orches of Zion Lufherqn church, Poillond, Ore. (lower photo) ore free stonding; wood plcnk ceiling ond light reflec through choncel.
materials that have freed church construction from cumbersome, costly building methods of the past.
These highlights of today's "rise of the churches" are reported by the National Lumber Manufacturers Association on the basis of government, church and industry data.
"It is not surprising that churches should be in the forefront of modern design," Leo V. Bodine, executive vicepresident of the lumber association, said. "New building techniques from which great styles of architecture stemmed 'ivere often first developed in church construction. The periods of greatest religious vitality brought new ways of using materials and new forms of structure.
"Church authorities describe religious architecture as being'in ferment'today, and generally they welcome it as fresh expression of man's traditional desire to put his creative best into houses of worship."
Even in the boldest contemporary design, churches still look like ,churches, Bodine pointed out.
"There is still the soaring roof or spire, expressing aspiration and exaltation," he said. "There is r'vood and glass for interplay of light and warm color. The pews are more form-fitting but still made of wood because wood pews have a warm sculptural effect that prevents even an empty church from appearing cold and drab.
"With the passing of ornate decoration, architects are using wood and glass more than ever before to achieve simplicity without barrenness," Bodine said.
"There has been a renaissance in both these fields," he declared. "Wood arches and beams are now factory-made in any shape or size desired by the architect. Design possibilities are almost unlimited. Engineered wood arches norv provide the towering impact of a vaulted cathedral, fit the design of a small chapel, or span a space large enough to seat thousands without support posts."
Americans are building $200 million worth of churches this year for an all-time record in both dollar and physical volume.
An estimated one-fourth are outright modern in design. Another fourth, it is estimated, follow past styles. In between, representing perhaps half of all churches being built, are structures that preserve traditional effects in simplified contemporary forms.
Three out of four new churches have roofs of engineered timber construction, usually {eaturing glued laminated wood-one of the 20th centurv develooments in structural
Church architects are developing "sculpture in structure" effects never before possible, the lumber spokesman said. Complicated networks of framing members are eliminated. The architect can design with clean lines and utilize the integrity, beauty and proportion of the material itself 'r,r,ithout resort to expensive added-on decoration.
Along with this exposed structure, there are modern treatments of wood paneling, with both paneling and the patterns of stained glass windows carrying out luminous color effects, often in abstract design.
The contemporary trend is becoming more apparent each vear, according to C. Harry Atkinson of New York, execu(Continued on Page 58)
The major objective of the California Redwood Association is to merchandise tl-re product of its member mills through a planned program of public relations, promotion, research, grading and inspection. While much attention has been given to increasing shipments to areas east of the Rocky Mountains, the west in general-and California in particular-is still the greatest market for California Redwood as a lumber product of natural beauty and lasting durability.
Increasing attention has been given to carrying the message to the specifiers, architects, merchandisers and users of lumber and wood products of using the proper grade of redwood for the job which it can do best. Toward this end, the research and promotion divisions of the California Redwood Association have produced detailed data sheets which are assembled in Data Book binders for use by sales forces of members companies. Selections of these data sheets are made up into "files" for architects, retailers, farmers and
farm advisors, industrial arts instructors, industrial specifiers, builders, interior designers, landscape architects and furniture manufacturers to assist them in making their decision on where to use redwood for a particular job.
Among the new and revised data sheets which have been produced by the association in 1955 are:Yard Grades, Durability, Insulation, Sweet's Insert, Siding Application, Board and Batten Siding, Shiplap Siding, Bevel Siding, Anzac Siding, Tongue and Groove Siding, Garden Ideas (booklet and individual data sheets), Tank Maintenance, Air Cooling Equipment, Exterior Finishes (with revised supplement of finishes rvhich meet CRA's minimum durability standards), Maintenance of Exterior Finishes, and an information index on dealer services rvhich are available.
An attractive series of free advertising mats in one and two-column sizes, with shaded line drawings, has been made available to lumber dealers to promote the sale of Garden Redwood through pointing up its uses in the garden, for fences and for outdoor furniture.
"Silent salesmen" in the form of envelope stuffers-in full color-have been made available to retailers under the titles "Fences," "Garden and Patio Ideas" and "CRA Redwood Paneling."
"Redwood News," .ivhich is edited by the Caiifornia Redq'ood Association, rvith layout by Robert Washbish and production by Taylor & Taylor of San Francisco, carries feature articles in carefully selected photographs, architectural drawings, and a minimum of succinct writing to carry the story of California Redrvood and its many uses to a mailing list of some 35,000 architects, dealers, designers, industrial engineers, specifiers and users of wood and wood products. It is published quarterly and has won certificates of merit inits field.
cALIFOSNTA REDWOOD ASSOCTATION garden furniture with California Redwood. Doesn't take a millionaire, either-shop-grade Redwood is surprisingly inexpensive. We've got the plans and the lumber-come in and get details.
It doesn't take a master craftsman to turn out attractive, durable
A striking exhibit of the use of California Redr,vood, "San Francisco Bay Region Architecture: A Current Report," in large-dimension photographs, planned and executed jointly by the California Redwood Association, the Smithsonian Institution and the Northern California Chapter of the American Institute of Architects, is currently on a tour of principal art galleries and museums throughout the United States and Canada. Included are examples of home, school, cl,urch, civic and commercial structures. Wherever it is seen, increased saies of redwood will result and dealers will benefit.
Continuing research and development by the research and technical division of the CRA are being pointed toward answering the problems of how best to manufacture, season, grade, package, deliver and utilize this lumber product so that it will give the best possible service.
Field representatives of the association are "on the road"
constantly as ambassadors of the redwood industry. They visit with individuals and groups of architects, specifiers and users of California redwood to bring a better understanding of the proper uses of the grades which will best do the job.
In line with assisting the retailer to sell the construction grades of California Redwood, new grade stamps have been made available to member companies and those subscribing to the CRA grading and inspection service, changing the former "No. 3 Common" grade to "Merchantable." This is a further development of the change from number grades to name grades in 1946.
The research and inspection division of CRA continues to carry on definitive research on exterior finishes to retain the natural beauty of California Redwood. Sorne Zl9 finishes have been tested to date. Those which have successfully passed the preliminary tests are being tested under seven varying climatic conditions throughout the United States.
The results of these tests are made available to retailers, specifiers and users of California Redwood through current lists of finishes which meet the minimum durability requirements of the association.
In cooperation, with the Forest Products Laboratory of the University of California, experiments are going forward under the direction of Dr. Fred E. Dickinson, recently arrived from teaching and research assignments at the University of Michigan and Yale, in the basic properties of redwood extractives and the properties of the wood itself toward improvement of manufacture, application and finish.
Beginning in February of.1956, a well-planned promotion of California Garden Redwood will be inaugurated with retailer display cards, free advertising mats, a series of articles on the use of redwood in the garden for building editors of Sunday supplements and trade magazines, display ads, a pictorial Garden Book for distribution through the retailers, detailed data sheets on the many uses of Garden redwood in outdoor living, and a special spring issue of "Redwood News" featuring "Redwood in the Garden."
Planning is progressing rapidly for a spring preview of a new traveling exhibit of redwood as it is used by the landscape architect. This will feature a photographic display of outstanding examples as selected by members of the California Association of Landscape Architects and the California Redwood Association. The exhibit will tour the United States and Canada under the auspices of the Traveling Exhibition Service of the Smithsonian Institution of Washington, D.C.
In 1956, as in every year since its founding, the California Redr,vood Association will serve the redwood industry in telling the story of California Redwood, its grades and proper uses, to retailers, specifiers, and users.
Escondido, Calif.-Eleven unincorporated towns in inland northern San Diego county showed construction increases in September over last year. The 9-months figure for the whole north county area was $10,529,217, compared to $7,893,243 in the like 1954 period.
(Written Especially for The CALIFORNIA LUMBER MERCHANT by The WESTERN PINE ASSOCIATION)
Ever since the day virtually theentireWestern Pine lumberindustry gathered itself together into one trade group-the WesternPine Association-it has been no coincidence the Retail Lumber Dealer has been one of the greatest beneficiaries.
In the early 1900's the ground was broken for the in the great Inland Empire formed an association to accomplish singly.
Meanwhile, in California, a similar organization rvas formed a few years later.
And 25 years ago next year, the two groups came together under one name and combined and directed their already effective efforts toward the purpose of manufacturing and merchandising the finest lumber product possible.
Today the association consists of some 400 member mills scattered across the big 12-state Western Pine region. Its mills produce about one-fourth of the natior-r's annual softwood supply. It provides numerous services an<l constantly strives to maintain its high star-rdards of lumber product manufacture.
Among the fundamentals of good business is the quality of the product and the service that goes with it through the processes of marketing. And of utmost importance along that process is the ultimate merchandiser-the retailer.
It is there the final sale is made which justifies the tremendous investment in timber, property, equipment, manpower and organization which goes into the manufacture of lumber. It is natural, then, that the manufacturer must be particularly interested in hisretail outlets. It's good business.
Butto get the real benefits from such an organization, the retail lumber dealer, himself, must understand and use
association's ultimate development when lumbermen try to accomplish things together none could hope to
what is available to him. The association offers a vast pool of resources rvhich over the years l-ras meant good business to the nation's retailers. Each of the association's separate
functions-whether it be forestry, promotion, research, traffic or grading, or any of the many more detailed categories -plays an important part in the economics of running a lumberyard, though the proprietor may not always realizeit.
By classifying the major association activities, the group's primary functions may be better unclerstood:
One of the most important and fundamental factors in a smooth-running lumber industry is grade standardization for its lumber products. The \\'restern Pine Association has established its own set of grading rules, and these are uniform across the l2-state Western Pine region. fn consequence, No. 1 Common in Montana is the same as No. 1 Common in Arizona; and so it is in Idaho, or South Dakota, or California.
A 25-man grading bureau operates out of the association's headquarters in Portland, Oregon, always r,vorking throughout the region to assure as high a degree of uniforrnity as possible. The inspectors visit each of the region's mills periodically, check current grading practices, and work with the mill graders themselves to maintain and develop a professior-r of accurate and skilled graders in the industry.
The backbone of the lumber industry is its forests and theirability to produce. Today, the forest picture looks better than at any time in recent history.
We are growing more trees faster now than ever before.
Prominent in the development of this situation has been
the guiding hand of the Western Pine Association's forestry department. Crystallizing important policies and, through committees of member lumbermen, setting up rules of forest practice, the department has played an important part in forest thinking on higher levels.
In the field, association forest engineers work with forest owners on many and varying problems in an effort to keep on developing Western Pine forests to the ultimate in growth and productivity.
Prize activity of the department isits Tree Farm program, rvhich it sponsors under the American Tree Farm System. In the region, where three-quarters of the commercial forestland is government-owned, nearly 8@ Tree Farms now cover nearly six million acres. California, .lvith 1,633,723 acres inits 762 Tree Farms, is number one state in the region in acreage. Idaho's 414 Tree Farms, horvever, lead the entire region in Tree Farm numbers.
Through the efforts of the association and its committees of member mill lumbermen, great steps have been taken in Western forests against insect and disease infestations, fires and other forest destroyers.
The tremendous strides taken in forestry by the industry as a whole were evidenced by the facts contained in the recent survey of the nation's forests. To the retail lumber dealer, it means lasting resource.
The modern popularity for Knotty Pine is in a great part due to the promotional efforts of the Western Pine Association. The place knotty paneling as a whole has attained in (Continued on Page 92)
FOR the forty-fourth year, JOHN \U7. KOEHL & SON, INC., wishes to extend the Season's Greetings to its friends and customers and all the good folks who have made possible these many years of progress by their approval of the GUARANTEED \7OOD PRODUCTS we continue to furnish exclusively through the Retail Lumber Dealer. Forty-four years of SERVICE enables us to propedy supply your \(/OOD WINDO\7S, \(/OOD SASH, \[OOD DOORS and CUSTOM-MADE MOVABLE SHUTTERSand we are determined to continue to furnish you QUALITY MATERIALS with the same fair-deal Policy that we have maintained in the past and will stand upon through the future . . .
So, for the forty-fourth season, we are sincerely h"ppy to be able to wish You and !eu1s-rr/ VERY MERRY CHRTSTMAS and A HAPPY, PROSPEROUS NEW YEAR,''
Since l9l2
The demand for Philippine Mahogany continues to expand in all fields but, despite a considerable increase in supply due to the entrance of Japanese manufacturers into the sawn lumber business during the past few years, the demand throughout the year 1955 has considerably exceeded the available supplies.
While importers and wholesalers are pleased with a situation which permits the rapid turnover of their inventories, they are concerned about their inability to completely serve the market which exists for their product.
Philippine Mahogany is now probably the best known imported wood in the United States, as far as the consuming trade is concerned, and the future for this beautiful and versatile wood is very bright indeed, once adequate production can be assured.
More and more manufacturers are switching to this high quality hardwood because of its many attractive features: good average widths and lengths, excellent grade, ease and versatility of finishing, ease of working, and excellent consumer acceptance due to the nationwide advertising program carried on by the Philippine Mahogany Association.
The importation of Philippine Mahogany lumber is holding steady at a rate of about 60 million feet per year, with about trn'o-thirds of this amount being imported directly from mills in the Philippines, and the balance coming from Japanese mills manufacturing Philippine Mahogany lumber from logs purchased in the Philippines.
This 60-million-foot figure is well above the pre-war average and, as a matter of fact, it exceeds any quantity imported in a single year in pre-war days by a considerable amount. Logs from the Philippines are being imported into the United States at the rate of around 30 million feet per year. The product of these logs is used for plywood, veneer and, to some extent, for lumber. In addition to the 90 million feet of lumber and logs reaching this country per year, at current rates of importation, substantial amounts of Philippine Mahogany plywood are being imported from Japan.
IJnfortunately it is impossible to give accurate figures as to the end uses of the Philippine Mahogany imported into this country. A considerable amount is used in the boat building industry, where it is used in all phases of construction, from the keel through the interior cabin trim. The furniture industry also consumes a large amount of philippine Mahogany, using it in all types of designs, from the traditional through the extreme modern.
The church furniture industry is also a heavy user of Philippine Mahogany-in all types of church furnishings. The homebuilding industry is becoming more and more a factor in the consumption of Philippine Mahogany. In finer homes it is not unusual to find all interior trim, and a good percentage of the wall surface using Philippine Mahogany.
In the lower-priced and tract homes there is heavy de_ mand for Philippine Mahogany, as it offers the plus feature so attractive to the builder in these days of competition for the homebuyers' dollar, and often at a cost equal or less than many of the ordinarily thought of low_cost wall finishings.
At the retail level a considerable quantity of philip-
pine Mahogany is sold to the "do-it-yourself" fan, for remodeling of existing homes, or the construction of furniture, built-ins, etc.
Since late 1949 the Philippine Mahogany Association has been engaged in an advertising and promotional campaign designed to acquaint the trade and the consuming public with the many valuable characteristics of this luxurious tropical hardwood. Over 500,000 pieces of literature have been distributed by the association to interested parties. The program has been very successful in all respects, and is, as a matter of fact, being used by other trade associations as a model.
In the past four years, for example, the number of requests for information on Philippine Mahogany has increased about 125/o-and for about the same total budget cost for advertising. These figures indicate two things: (1) The advertising and promotional program is being carried on on an efficient and effective basis; (2) there is great interest on the part of both the trade and the consumer for information on Philippine Mahogany, and the program of the association is reaching the interested parties-letting themknow where the information they seek may be obtained.
The advertising and promotion program of the Philippine Mahogany Association is designed to reach two levels, the trade and the consumer. For reaching the trade level (which includes manufacturers, architects, builders, contractors and retail yards) various trade publications, designed to reach the specific field to which the advertisement is slanted, are used. For reaching the consumer level it has been customary to use annual or semi-annual homebuilding manuals published by some of the leading monthly "shelter" magazines.
A large number of brochures have been prepared by the association during the past few years. Themajority of these have featured four-color illustrations of Philippine Mahogany installations, some designed for the tradeothers for the consumer. Just off the press and being currently distributed is an eight page booklet, in black and white, called "The fdea Book." This is designed to stimulate interest in Philippine Mahogany by the prospective homebuilder and those who intend to remodel. Another very popular piece of literature is the four-color folder showing actual finished wood samples and the formulas used in attaining the various effects. Over 100,000 of these have been distributed with excellent results.
Other fields of promotion covered by the philippine Mahogany Association have included such efforts as the preparation of. a Zf'-minute motion picture in color and sound entitled "The Story of Philippine Mahogany,', the production of advertising mats to serve as dealer sales aids. and the distribution of envelope stuffers.
The major effort of the association has been directed towards the advertising and promotion phase of the work, but considerable attention has been given to such matters as ocean freight rates, rail.charges, and other factors afiectingthe industry as a whole. The Philippine Mahogany Association maintains close liaison with the philippine
The Srqff
Los Angefes
Bill Pruirt
Jimmy Bornell
Bill Georgeofi
Roy Gobb
Ty Cobb
Lee Sloght
Ghuck Corwin
Dick lloore
Burtt Fleming
George Owen
Jock Dyer
Hugh Solterlee
Vern Rurh
Jock Behringer
lloior Overbeck
Helen Gryder
Evelyn Dillord
Pct Evcns
Son Diego
Earl Woodr
Herrnon Thomoc
Wolter Bordwel!
leRoy lfl. Srnith
Joe F.Soge
Wm. J. Clifton
Dee G. Noble
ldo Gollies
In the first nine months of 1955, the $330,265,244 of building permits issued in Los Angeles topped the combined totals of Chicago and Philadelphia by $18,770,818 and went $220,418,280 ahead of Detroit, according to a Dun & Bradstreet compilation of the 25 largest cities. L. A. was second only to New York City at $572,489,042,
Lumber Producers' Association which has its headquarters in Manila. This counterpart organization in the Philippines is composed of manufacturers of lumber and exporters of logs. The interchange of ideas between the two groups, one representing the producers of the materials, the other the importer and salesman of the material, has proved most beneficial.
tfnless there is drastic change in the overall economic situation in the year 195,6, the immediate future seems to hold bright promise for the Philippine Mahogany industry.
The industry has been built on a firm foundation and enjoys a diversified outlet for its product. True, problems rvill have to be faced from time to time on such matters as ocean freight rates, handling charges, steamer space, etc., but the overall prospects seem very good. It is hoped that the mills in the Philippines will increase their capacity, and expand their operations, so this beautiful hardwood may be more readily available.
President WAYNE F. MUtllN, Executive Vice-President ORRIE W. HAMIITON.
More than 200 dealers and guests attended the sixth annual fall conference of the Southern California Retail Lumber Association at the El Mirador hotel in Palm SpringsonNovember 9-ll andproclaimed it a very beneficial and successful meeting.The huge attendance of members and guests was a far cry from the first SCRLA Conference just six years ago when there were barely enough present to form a panel discussion. The 1955 meeting was a tribute to the planning and fulfillment of the goals of the association's executives.
Particularly gratifying are the letters and phone calls reaching Executive Vice-President Orrie W. Hamilton since the conference, all stating it was the best they have attended and saying they got plenty of good ideas and sound suggestions from the meeting to put into effect at their own yards.
The well-deserved praise is shared by every person who took part in the programs and every dealer who entered into the discussions.
Besides being the most constructive and largest-attended of the annual SCRLA Conferences, every dealer and wife seemed to have a fine time renerving acquaintances, making new friends, and working and playing together.
President Wayne F.Mullinof the association presided at the conference. It got underway at 7 :30 a.m., November 9 with a directors breakfast in the Starlight Patio, while delegates breakfasted in the El Mirador room from 7:30-9:00. Registration started at 8 a.m. in the hotel lobby under the direction of Kathryn Murray and Shirley Carvalho of the SCRLA office in Los Angeles.
The first business session began at 9:30 in the patio conference room under Chairman Ben W. Bartels, Peoples Lumber Co., Ventura, who was 1954-55 president of the SCRLA. An invocation was given by Rev. James Blackstone of the Community Church in Palm Springs.
Wayne Mullin gave the president's report. This was followed by the Safety Progress reports by Dick Ross, Johnson & Higgins, and John Over, Argonaut Insurance Co. The first speaker was Paul Hollenbeck of tl-re Lumber Service Co., Burbank, whose talk entitled "Increasing Lumber Profits" was warmly received and appreciated. Ralph D. Hill, credit manag'er, Owens-Parks Lumber Co., Vernon, gained good response to his subject, "Credits and Collections." Thomas J. Fox, president of John W. Fisher Lumber Co., Santa Monica, concluded the first morning's session with a report on the recent NRLDA directors rneeting during the Exposition in Cleveland.
A buffet lunch was held around the El Mirador pool during the noon hour under chairmanship of Edward W. Mayer, manager of Ambrose Mill & Lumber Co., Santa
DON
of
A water shorv was staged to the delight of the dealers. During the afternoon, ladies present had a gettogether card party on the terrace and a coffee-punch.
The first afternoon's business meeting was resumed at 2:30 lr'ith Vice-President Ralph N. Baker, Barr Lumber Co., Santa Ana, as chairman. Harry B. Sanders of Price Waterhouse & Co. gave an accountant's analysis of the association's 1954 cost survey.
Herschell G. Larrick, Sr., president of Lumber & Builders Supply Co., Solana Beach, moderated the first of the panel discussions at the 1955 conference. The clinic rvas on Merchandising, Advertising, Accounting and Business Management. On the panel were Mr. Bartels, Al Carlson, coowner of the Chino Lumber Co., and Russell H. McCoy, secretary-manag'er, McCoy Lumber Co., Hemet. Many grand ideas were developed during this clinic and the discussions from the floor .ivere stimulating to every dealer present.
The annual banquet at 7 p.m., under chairmanship of Tom Fox, was held in the El Mirador room. This was made an important occasion by the presence of John R. Doscher,
who has been loaned by Life magazine at full salary for one year to the U.S. Chamber of Commerce to be executive director of "Operation Home Improvement" out of New York City.
"'56-the Year to Fix"
Mr. Doscher impressed every dealer there with his youth, enthusiasm and the plans in store that OHIwill give every dealer a secret sales weapon in the huge national improvement and remodeling program next year under the slogan, " '56-the Year to Fix." Young Doscher was to speak later in November in Los Angeles but his appearance at this Conference first was a feather in the caps of President Mullin and Vice-President Hamilton who met him at the NRLDA Exposition in October and snagged him for their meeting.
The second day's business session started at 9:30 a.m. rvith Chairman Rex Clark, general manager, Sun Lumber Co., San Pedro, presiding. A talk on "IJnemployment Insurance As Related to Operating Costs" was given by Frank Doepker, manager, Mullin Lumber Co., North Hollylvood.
Clinic on Store Layout
The second clinic of the conference, on Modern Store ancl Yard Layout and Merchandising, was the highlight of the session. Moderated by Andy Beckstrom, Jr., co-owner of the Arcadia Lumber Co., excellent ideas were forwarded and also illustrated by panel members Jay Gold, manager, Neiman-Reed Lumber & Plywood Co., Van Nuys; Kenneth G. Stalder, manager, Center Lumber Co., Riverside, and John D. Sullivan, vice-president, Western Lumber Co. of San Diego.
DEAIER DOINCS ot the Conference cre shown in the pictoriol monfogo.
TOP PANEI: Lothrop Leishmon ond Woyne Mullin; Bert McKee; Herschell lorrick, Jr. (lefi) ond Mr. lsrrick, 5r, fqther ond son deoler tecm.
SECOND PANET: Tom Fox; lon Reynolds; Mrc. Reynolds, Rosr Reynolds ond Mrs. Cook-oll of El Monte; Hol Drown; llrs. ond Woyne Mullin, CLI/l's Reed Porter, Mr. Leishmon.
THIRD PANEI: W. Sleworl Rusrell ond Wolter Spicer; the SCRIA's Koy Murroy; George Hinkle ond Al Wohl; Fronk Hcrringlon.
TOURTH PANEI: Deqlers ond wiver ot poolside luncheon; rhc WClA's Hol Simpson; Jim Nelson, John Ganahl and Fred Kronz in pool; Mrs. ond Orrie Homilton.
FIFfH PANEI: Bill Mormion; qnolher luncheon foble; Son Diego's Cowlings; Son Diego's John Sullivon; Ben Bortals, Jock Cline, Ed lloyer, Hql Brown or toble.
SIXTH PANE!: Andy Beckstrom, Jr.; Ail Milliken qnd the newlywed Russ Fritcheys; John Gonohl qnd Frederick Kronz; onolher luncheon porfy.
BOTTOM PANEL: Herschell lqrrick, Jr., on the El Mirodor lerroce; George Hinkle ond J. W. Firzpctrick; lhe desert-dressed Rolph Boker.
Any ideas that Southern California dealers were lagging behind the rest of the country in yard layout and merchandising were dispelled by the advanced thinking and splendid ideas shown in vivid color slides of their operations during the clinic.
Special features of this part of the program, as well as other highlights of the conference, will be reported individually in later issues.
WCLA's Simpson Tells Lumber Name Changes
Hal V. Simpson, executive vice-president of the West Coast Lumbermen's Association, made an important appearance at SCRLA Conference to deliver the Final Report on New Lumber Grades. Speaking straightforr.vardly and interestingll, Mr. Simpson told the dealers much "inside stuff" on the change from lumber rlumbers to names. A copy of the official changes has been received by The CALIFORNIA LUMBER MERCHANT for release on Tanuary
Ee-rnaT4 and Mmguerlte Anawalt, Anawalt Lumber & Materiali
F.rederick and Aliee llranz, Golden State LumbN Oo., Santa ]tlontca Co.r Pacolma
Ear rinit F,rances Anawalt, anawalt r,umber & Materral. co., Tujunga ttilullu"?fiothv Lake, carden crove Lumber .g oement co-
A. _Il_enry Arwedson, Mcooy Lumber Co., Ilemet
'wllbur and Jole Barr, Barr rrumber co., santa ana
Rallrh anil rrelen Baker, Barr rrumber co., santa Ana
HerBchell Larrlck, sr" Lumber & Bullders suDDlv co" solana Beach
rrerschell Larrick' Jc, Lumber .t Bullalers suDDlv co., solana Beach
Jamea and Marguerlte Lawler' Patten-Bllnn Lumber Co" Los Angeles
a. A. and Ruth Beals, Rt;ltoimb;ico.,-niiiio crt'ura glek and Bet_tf, Lea-rned' Learned-smlth r,umber co.' rrermosa Beaeh
Een and Mtldred garieis, People8 lJumber Co., I.entura
.{ndy and luary Beckstrom, Arcadla r,umber oo- Arcadia Lathrop and Marie Lelshman' crown cltv r'umber & Mlu co"
Becti anir Buti neckstrq6lrj;gfi;;il;;; b-o.', e.eraia orl"?Hruilt ,rhelma Mcooy, n[cooy Lumber co., rremer rr' F' arrd Ktt Bettt' Betts-sine r'umber oo' culver city rrarry and rna lllcciatrey, san Diego Lumber co., san DieS:o Frank \v. Bishap, tr.orest Lumber Co., Los Angeler rrai _ana o".oi[i'B;-;, woodhead r,n-n;i-cb.,-r]_os a_nsere. +,tl,i#"li$.Tr'":r#l"lf,.nT,"XH::i +Hil]r"igk"::."tli-.,.Tur" Stanley and Yvonne Brow[, Chanillec Lumber Co,, van-Urijs-- ote May, calfornia r,umber Merchant, Los Angelei Ilomer anil Dorothy Burnaby, Sun Lrrmber Oo.. Sa'n peitro ' ef ara iira.ces C"ifs"n, dtfi.b-f,i--tiib"-.,"Cdii" ndwaral 14! May Mayer, Ambrose I'Illl & Lumber Co., Santa Barbara sniriey-caiwalto,jS".ofitf.-ilt"1 L-u;b;i"-"i-.lr,o. AnseteB Btuv and Marserv Mereallth' st. Malo Lumber co- oceanside Dewiitr, sr. irio n'mmi cas;;;v, e-ttr.tr. l,rrirn.* co.,B"il Arthur and Patrlcla Mllllken, vlnev-Milliken Lumber co.' covina Ilex anil .Arleoe Ciaik' Sun f,--t6i Co., S"o FJii" 'fhomas and tr{argaret MlllB' 'I. W. MiUs Lumber Co., Gardena Jack and nlisha-Cidd, I'eoples Lun-nei-Co., So.t. e"of, Russell and Merced tr[uUtn' Burbrnk Lumber Co.' Burbank Cora Cook, OooX f,umtic C.i., pf fff".lJ pa;'ne and Chsrlo^tte ]llqffin, Mullln Lumber Co.' Los Angeles ]ql!!!"- aia qte4n cqonen rir-. e. coope" Lumber co., Loa rlnlrelea rlathrvn ryl Iray'_qo_. oaltf. Retall Lumber Assn-. r,os Anseles W!!!ir- Q. a4O tUa_ry f,outie C(N'ttn-s,-oi*-fJf,o-t"r bo., Sanbfeio James and lvlary Nelson' Buena Park Lumber Co.' Buena Park WtlUqm S. Jr. anat-Marttyl_A_._-Co*Iihi, Sixfe f,o-tC.-bo., S"oEi"S" qilton M. Nowlen, City Lumber & Supply Oo, San Dieso Frank and Jean l)oeBker,,tUutti!, Lrmi;'.)a0o.; 1\orfliEolijwma----- John ovef,' ArSonaut InBurance Exchange, Iros Angeles
John Doscher, Operatlon llome Inprovement,-New l.ork dttv Jack anal Anits Peterson, Olearwater Lumber Co.' Paramount
Olln anrt llazel Easterly, San Diego Lunber io., San nleso--' Reed Porter, Callfornia Lumber.llferchant, Los Angeles
Roy anit Ruth En-gatran_al,-W-llTing:ton Lumbqr'Co, Loi-Angelet Ross_and Eqla Reynolds, Reynoldr Lumber Co., El Monte
Asa md Marguerlte X'lektlng, e.. E. X'tcnung Lunber Co., L-ong-Beach lor Rey4olds' R,eynolds Lumber Co.' Ell Monte
Joe and Leona Ftltzpatrlek, Consolidated Lu;ber Co., \vlliiinit-on John n^lehardson' Richardson Mlll & Lumber Co.' Plco llhomgF and_Catherlne tr',ox,4'hn UI. Iltrher Lumber'Co- Sani?-ffibnfca George and Fay RodeckN, lllllliams Lumber Yord, Azusa Rursell and -P,eggv Frl,lchey, Palm Avenue Lumber Co., Alho;b;s -- Robert and Kathleen Rodecker, Wllliams Lumber Yard, Azusa gr_nest an! I{ay Ganahl, Ernert Ganahl Lumber Oo., Anahein Dlck Ro3B, Johrson & HiAa:lna, Los Angeles
John and Catherine Ganahl, Ernest Ganahl L|mber Co,, Anaheim R,trlph and Lela Russell' Oonaolidat€d Lumber Co{ wllmlngton
C. Dungan and Alleerl Gibaon, Gibson Lumbcr Co., Heinet Stewart Russell, Bussell Lumber Co, 'lvhlttler George ar.d lfelen Glbson, Glbson Lumbc Co. San Bernardino Clarenee anal Iiathryn Saltonstall, Rosemead Lumber Co., n,oBemead .!ay glil' Neifnal-3ss6 Lu-lqb_gf q Plywood Co., Van Nuyt Eoy L.-Sarrale{ur, Dlll Lumber Oo., Arllngton
Gerald and Chrts Gruber, Mullln Luniber Co., LoB Ang:el6s llmry D. Sanders, Prlce lvaterhouse & Co., Los Angeler
IIat V. anit Mrs. Mable Slmpson, West Coast Lumb&nents Assn., Pau-l anal rEthel lrall|nAby, Ilammond Lumber Co., Loa Atrgeles Portlanil, Orego[ Orrle arrd Louise llomllton' so. Calif. Retatl l,umber A'sjn--, Charlie ud Jean Smlth, Learneil-Sntth Lumber Co., Ilemosa Beach Los Argeles - paul and Joan snyder, il[ulun r,umber oo., studlo city
Rex and frene llall' .W. D. Ilotl Co., Dl Oajon' -
Frank and Jilanits Ilanlngton' Ur'ard & Ilarrlngton Lrmber Co., q/alter and Faf,/e -Splc'er, lvard & llarrlngton Lunbe-r Co,, Santa Ana santa Ana
Robert and June llarls' Lou'llbenlr aA llarrls, Loa Angelea
N9rt9n llatlrtN,ey' Oeeanslde Llmber Co.' Ocean3lde
stephen anal Eillthe Hatlraway'_Oceanslde Lumber Co., Ocemside
Gal€ and Ywonie siacora, Ilfullin Lumlrer- co., sa4 Gabrlei
Kenneth G. Stalder, Center Lumber Co. Rivqislile
Phlt anil Mlldreil Silllwell, Ilammond Lumber Co., Los Angeles
Jamea Snlllvan, fvestern Lumber Co., San Diego
Mae R.-Ilexberg and catherlne Borchard, Ilcxberg Luiber Co., John sullivan, weitern Lumber Co., San Dtegi
LoB Angeles
Davld and !"i -g_Iy_ Il-lll, Burbalk rmb€r Co., Burbank
Al anil Htlita Wahf, Consoliilated Lumber Co., .wilmlngton
Gllmore anil Mlldreil lvarat, Iyarat & Ilarrlngton Lumbei Co., qeoTA_e_ qlif _Magy _Ilinkle, Consoltalateil Lumber Co., \trlllmlngton Santa Ana
Italph and pglty IIiU, Owela-Park€ Lnmber Co. Vernon
Paul -Ilollenbee\r Lunber Servlee Co.' Burbank
Jo]leph and Adele llorton,.Ilort-on & Foote, Loa AnSelea
Mayor and Mllatreit UIelseI, Sunlanil Lumber Co. El l}Ionte
Bili u/elsel, sunlanal Lumher Co., Noriatk
Eal-ono lromalfu-ghes' cartcr_Mlll &_Lumber Co., LoJAngetes s/alter and Norma wliser, w. T'. Lunber co., tr,Iortebello
Robert and virglnla James, ]l[acco Lumber co., paramout
Bob welch, rcuilatngl supply News, van Nuys
Frode arrd lrarrlet Kilstofte' Rossman lutu & tumber co., wllmington rloward ariil xattrte:en rteriman, lvestern iumber co., San Itlego
G. Earl l(lrcher, Century-Lumber Co., Long Eeach lfugh and Gertruile Wtit ott, W. n. Cooircr f,umter Co., f,oi e-ngefes
November 9-l l, t 955
1,7956, and publication will be made in the issue of that date.
Luncheon rvas again served around the pool, rvith C. Dungan Gibson, vice-president, Gibson Lumber Co., San Bernardino, as chairman. A fashion shorv rvas staged and enjoyed by men and rvomen both. During the seconcl afternoon, the ladies made a caravan to an Indio date-processing
plant or visited the Racquet Club, while the dealers resumed for business at a final sessiou.
I-athrop K. Leishman, president, Crown City Lumber & Mill Co., Pasadena, was chairman of the session, rvhich started with a report by Ralph Baker on association finances. Attorney Joseph K. Horton spoke on "Observations Relating to Anti-Trust Laws." Another stimulating
You make more money when you combine your building product requirements in one mixed shipment. Ceco's 1-source service means you save on shipping, buying and bookkeeping costs-and you get the fastest delivery with materials arriving in good shape because they are only handled once when delivered by Ceco's fleet of trucks. So make up a truckload order of mixed materials and deal with Ceco for the best deal ever.
ADDRESS:
part of the conference was the Question and Answer Forum that followed, conducted by Hal A. Brown, president, Woodhead Lumber Co., Los Angeles. Common problems of operating a small retail yard were discussed.
The conference's business closed with observations orr the NRLDA's second annual exposition in Cleveland this October by several Southern California dealers who went east for it. Reporting on it were William G. Cooper, Albert B. McKee, Jr., William H. Marmion, \M. Stewart Russell and Wayne Mullin. Their remarks may be summed up in the words of Bert McKee that it was an inspiring and encouraging show, proving that "lumber dealers are finallv beginning to do an acceptable job of challenging others for the building material dollar." He said they were impressed by the careful planning that went into the convention and
the meticulous organization of the expositic,n.
A Western Round-up Dinner Dance, rvith floor show, concluded the conference. Square dancing sparked tire lively last evening under chairmanship of Robert l{. James, manag'er, Macco Lumber Co., Paramount, Calif. All That-and Golf, Too !
A golf tournament tvas arranged after the guests arrived for the conference and piayed at beautifui Tamarisk Country Club in Palm Springs on November ll after close of the business meetings of the two preceding davs. First prize for low net score went to Steve Hathawav, o\\'ner of the Oceanside Lumber Co. with his 74. Second prize for his 75 went to Bill Merideth, another Oceanside dealer, St. Malo Lumber Co.-proving the seaside citizens also do allright in the desert altitudes.
George C. Burnetf
George C. Burnett, 79, Tulare, Calif., died October 31 in a hospital there after a long illness. He was a pioneer Tulare businessman and founder of the Burnett Lumber Company. He lived at 442 W. Inyo St., where his wife died July 21.
George Burnett was born on a farm between Tulare and Tipton in 1876 and u'orked with his father, who came to the area in 1861 and became one of the largest grain farmers in the Tulare lake area, using teams as large as 32 rnules to operate. In I9O2,when he was 26, George Burnett went to work for John Bishop, lnanager of the Tulare Lumber Co. Within six months he was manager himself. After several vears he opened the Burnett Lumber Co. at W. Kern and I streets. In 1913 Burnett opened a company yard at Tipton and, in 1914, another one in Pixley.
Smoll tight knots ond fine lexture . coupled with selective monufocfure ond thorough kiln drying yield o product of exceptionol quoliry. wE ARE FULLY PREPARED TO SUppLy LARGE QUANTTTTES OF THIS STOCK MANUFACTURED TO OUR OWN PATTERNS, THUS GUARANTEEING A STEADY SUPPTY OF CONSISTENT QUATITY AND PATTERN. This is why fodoy, when you think of decking, think of BTACK DIAMOND first !
We cqn orronge truck ond troiler delivery ot o slig'ht odvonce in price over cor loods.
In 1951, alter 44 years, Mr. Burnett sold his interests to a Minneapolis group but kept his office at the main lumberyard and acted as advisor to the nerv owners. During his years, he sa\'v many major Tulare buildings rise using lumber purchased from his yard. George Burnett was a leader in civic affairs and one of the original leaders in the chamber of commerce; he also started the county fair. He leaves a sister and two brothers in the area.
George Arthur Clark, 75, died November l1 at his Temple City home. He had been associated in the hardware business in Nlonrovia and with the Union Hardware Co.. Los Angeles, f.or 25 years . . . George Louis Schuler, 55, retired Pasadena and Palos Verdes building contractor, died November 7 at his Palm Springs winter home after long illness; he rvas a past president of the Pasadena Building Contractors Assn. Freeman Eugene Loveitt, 96, retired contractor, died November 9 Albert F. Peppers, 85, retired building contractor, died November 11 of a heart attack at his Burbank home.
The lumber industry during the course of time has developed some pretty good salesmen but, without a doubt. the great Chic Sale was the superdooper of them all. He knew his "outhouses," and he knew the lumber that went into them. There wasn't a detail about the manufacture of his product with which he was unfamiliar, and if anything went wrong he personally went out to find the reason why. The seat may have been the seat of the trorrble and, if so, corrective measures were taken such as rounding off the square edges.
Ife was indeed a specialist in his product, and he took great pride in guaranteeing satisfaction and great personal pride in the knowledge of his product. Sometimes they were sold on the argument of "extra" benefits, like keeping the kitchen stove well supplied with wood. It was just a simple matter but it well illustrates the thought he gave to his job.
To avoid embarrassment to the hired girl. he moved the r,vood pile to a point on the path to the "outhouse"; she then, if being self-conscious under observation on the way, could withall decorum make a stop at the woodpile and thereby keep the kitchen woodbox filled and at the same time preserve, at least for thetime being, her ladylike dignity.
What the hardwood lumber industry needs today is more '{specialists," and by specialist I mean a man trained and educated in the knowledge of hardwoods, their manufacture and usage.
It is said that imitation is the greatest form of flattery, and hardwood lumber is perhaps one of the most imitated of all materials. However, its virtues and Droperties can never
be completely duplicated by manmade synthetic products. To begin with, the hardwoods are the aristocrats of the forest, unexcelled in beauty and variety of properties qualifying them for the most exacting uses through the entire range of structural and scientific properties. It follows then, to develop greater markets for hardwood lumber or to regain and hold those rvhich it has lost, men are required with sufficient knowledge of the many varieties of hardwood species-how to use them and rvhere they can serve the purpose best.
Are such specialists available to the industry? The answer is "Yes, they definitely are, and more of them could be had if more members of the industry would take it upon themselves to seek them out or help in the training of them."
First of all, there are the many forestry colleges that are turning men out these days specially equipped with a technical knowledge of wood fromthevery basic elements, rvhich make up the wood structure, to the handling, distribution and use of it. Add on to this basic college training a few years of practical experience and you have a man really equipped to do a job.
While other industries have been beating paths to the doors of the college deans and making themselves almost obnoxious in demanding and seeking trained men in the fields of chemistry and engineering, we in the lumber industry have paid little or no attention to the many forestry graduates especially trained in the utilization end who have been pouring out of our forestry institutions now for many years,
There has been too much of the "I came up the hard way and no smart aleck college graduate is going to take over an executive job in my company until he has put in about 20 years shoving lumber off a pile in the yard."
About 25 years ago, back in the depression era, such a philosophy might have worked, but not today. Smart young fellows with a willingness to assume responsibility are eagerly sought after, and if not accepted in one industry quickly find employment in another.
If a company wants a young engineer, he goes to an engineering college. If a company wants a lumber specialist, he should go to a forestry college, keeping in mind that there are two sides to forestry: (1) the growing and managemenf of trees and (2) their proper utilization. Most forestry colleges today have specialized courses to train men for the lumber industry.
Seek these men out for employment and the eventual assignment of administrative or executive responsibility, either in the sales or manufacturing ends of your business. Incidentally, many of the forestry colleges today need guidance in the selection of proper subjects for study, and your
Incorporoted Feb. 14, | 9O8
assistance and interest in their problems rvill prove beneficial to you, individually, and to the industry as a whole.
Perhaps nowork of the National Ha.rdwood Lumber Association has been more soul-satisfying than its educational program devised for the specific purpose of training men in the knowledge and application of our hardwood grading rules. Outstanding in this deparhr.rent is the Inspection Training School of the NHLA, u'hich has been established nou' for over seven years at Memphis, Tenn. Since its inception, more than 680 men have been trained in the knowledge of hardwood rules, with extra-curricular training also in the true spirit of competitive industry and free enterprise. At the close of each term of study, which lasts five months, there are never enough men in the graduating ciass to fiIl the requests for their employmeut. lrlevertheless, there are many terms which go by u,hen enough students cannot be found to make up the complement of 50 that is desired.
This school is primarily subsidized by the NHLA and the cost of training each student is above the cost of tl-rc actual tuition paid.
Here is a wonderful opportunity for a hardwood lumber company to send one of its bright young men to the school and assure himself of a man well trained in the fundamentals of the hardwood lumber grading rules and their application.
We are now conducting our 16th term and a uew class will begin February 15. There is no time like the present to write tl.re association for an application form for admit-
tance. A brochure describing completely the instruction procedure, the entrance requirements, cost and employrnent opportunities can also be had for the asking.
If you do not have a man to send to the school for fir'e months, try at least to send one or several of your men to the NHLA 5-day Short Courses of instruction which can be scheduled to take care of your men ernd, if you rvish, sonrc uf neighboring companies.
To coin a phrase, these Short Courses pay long clividends to the sponsors and students. The NHLA has a number of men rvho are specialists in conductiirg these 5-da1' corlrses. They have been attended by mill o\\'ners, sawyers, edgermen, inspectors. salesmen, buyers and others employed in different phases of the production, clistribution or use oi hardwoods.
In the Short Courses, the fundamentals of the NHLA grading rules are taught and demonstrated. Ouestions are answered and an over-all review of the rules is given. Nlany testimonial letters have been received from the sponsors of these courses attesting to their value in actual savings in dollars and cents in operating costs, throngh an increased knorvledge oi the grade rules and the metliods of their application.
A sponsor can lte any memlter company l'ho u'ill assr.llt"lc the responsibility for the cost of the course, rvhich is rrsuallv very nominal and especially of little consequence u.hen divided over the number of men attending. The sponsor provides the spot for holding the course to rvhich a selected number of his ou'n em1>loyes attend along u-ith any men
(Continued on Page 70)
To All of YOU who ore Moking Our Continued Progress possible-we ogoin wont lo exPress our deep qnd sincere Appreciotion. lt is our hope your Christmos will be festive, your 1956 o hoppy yeor-ond prosperous.
The colored preacher had taken for his subject this Sunday morning the Biblical Prophets and, one by one, in his long-winded and detailed fashion, he had discussed the prophets, their history, their work, their deaths, etc. This had gone on for more than an hour, and he seemed to be getting stronger as each prophet took his turn, and the end seemed nowhere in sight.
"Now, bredern and sistern," he said, "we am approaching one obde Bible's mos' rema'kable figgers-de Prophet
Harry Whittemore, general manager of the Los Angeles Lumber, Inc., and members of his staff made a complete swing through the Northern California mill country last month. The group, including Mrs. W,hittemore, Mr. and Mrs. Ray N{cKendrick, Mr. and Mrs. Chris Miller and Luz Estrada, left for Ukiah November 9 by plane. Upon their arrival, auton-robiles were secured for side trips to Willits and various operations in that area. At Willits, Mr. and Mrs. Howard Mecum and
Isaiah. An'Ah axes youall, wid all de great prophets in de Good Book, whah shall we place Isaiah? Whah shall we place dis mos' famous prophet?"
And Sam Johnsing, about halfway back in the congregation, rose slowly to his feet, stretched, yawned wearily, and announced:
"Pahson, you can put Isaiah in mah place, cause Ah'm fixin' to go home !"
Mr. and Mrs. August Uehlinger, of Simonson Logging Company, joined the party for a swing by auto through the Redwood country.
On November 11, the rnen in the group attended the Northwestern Lumbermen's Club meeting in Ukiah before starting south for a Nlonday morning return to their desks. During the trip, sales and procurement conferences were held with various mills represented by Los Angeles Lumber, Inc., and the trip was made for both educational and recreational purposes, Whittemore declared.
To Our Good Friends, Cuslomers ond Mills
George AND
..YOU CAN DEPEND ON OUR GOOD SERVICE DURING 1956"
The 58th annuai convention oi the National Hardrvood Lumber Association held at the Hotel Sherman in Chicago, October 11-13, was the complete success that was indicatcd in the big advance registration and the informative and entertaining program which had been carefully prepared. The large ballroom of the hotel was filled with members and guests from all sections of the hardwood producing and consuming industries as President Millett rapped his gavel, forrnally opening the big three-day event. From that moment to the adjournment, many important items of association business were transacted.
The first day's meeting was opened rvith the singing ot the national anthems of the United States and Canada, led by Virgil Leech ofDetroit. This was followed by the invocation given by John O. Shafer, a fifty-year member of the NHLA, from Logansport, Ind.
President Millett presented his annual message in which he briefly covered historical economic facts having a bearing on the health of NHLA since 1922, pointing out that while we are still in an age of comparative inflation, he saw nothing to be alarmed about.
"There is no evidence," he stated, "that we are going to runinto any inevitable ruin by reason of uncontrolled price advance." FIe advanced the thought that the industry can take particular pride in the fact that lumbermen are probably giving the soundest value in the raw material field today and that general conditions have kept our prices low and competitive.
He counseled the members to guard against careless manufacture in order to maintain rightful markets of our product and that we should not debase our standards of quality for the sake of production volume alone. He paid higl-r praise to the work of the association through the years and to the present individuals who are maintaining the high standards of the NHLA. "No agency in the nation," he stated, "is more potent in safeguarding the interests of both parties in transaction of purchase ar-rd sale of a material than is the National Hardwood Lumber Association."
The president's address was followed by the annual report of Secretary-Manager and Executive Officer Joseph L. Muller, who gave a detailed accounting of the association's work during the past year. He pointed out that the increased business activity throughout the country directly reflected in the volume of the NHLA's inspection, which amounted to over 283 million feet for the year. To handle this work over a 100 full-time inspectors were employed in 50 districts throughout the United States and Canada. Of the total volume, 125 million feet originated in Canada.
He reported that 92 students had been graduated from the training school in Memphis during the fiscal year and ouat to date, 680 men have been trained for important positions in the industry since the school was organized in 1948.
Roy Halliday, president of the Canadian Lumbermen's Association, was the guest speaker representative of the Canadian lumber industry. Halliday gave a most interesting talk on general lumber conditions in Canada and pointed outthat many of the problems arising in the Dominion have their counterpart in the United States, although most
of the standing timber is owned by the government in Canada, and that exacting restrictions are placed on contracting firms removing and cutting the timber for domestic and export use.
Next on the program for the first day was the featured speaker, Dean Clarence Manion, who gave a most interesting and challenging talk entitled "The Constitution Is Your Business."
He pointed out that the Constitution is the bulwark of the American way of life, particularly American business, and that it is the duty of every businessman not to take the Constitution for granted but to lend his assistance every day in guarding it and aiding in its defense for the protection of our liberties.
"The government is our responsibility," he stated, "and is a partner in our business enterprises to a large degree and, while it takes none of the risks, it takes a great portion of the profits."
Manion's thrilling speech r,vas certainly the highlight of the day's program and it would be unfair to attempt to extract portions of it in a report of this kind. Only by a thorough reading of the entire speecl-r can its real brilliance be appreciated. The attitude of the members can best be summed up by repeating remarks made by several, that hearing the speech was worth the entire trip and cost of attending the convention.
The second day's program was featured by the discussion and voting on the proposed rules changes. The proposed rules that were rejected were those on Cherry, knots and burls. The other recommendations were adopted but the one on Walnut and Butternut was voted only after extensive and heated debate culminating finally in a written and signed ballot which was ruled desirable by the president.
An additional change in the rules was voted at the convention and presented by Maurice Grundy of New Orleans, La. He asked that the paragraph on the grades of Firsts and Seconds of Plain and Quartered Red & White Oak on page 29 of the current Rules Book be eliminated, which states: "First and Seconds must have 66-2/3/o of. heartwood in the aggregrate on one face, the reverse side may be all sapwood. Ary part of the sapwood may be included in the cuttings." The resulting vote was favorable to Mr. Grundy's proposal.
The guest speaker from the furniture manufacturing industry was Clyne Crawford, immediate past president of the National Association of Furniture Manufacturers. He gave his listeners an interesting and intimate insight into the problems which confront furniture manufacturers today and remarked on the close margin of profit on which most firms operate. He urged that lumber manufacturers become more intimately acquainted with theway their product is used by their customers and to do everything possible to provide a well manufactured raw material for the furniture industry at the lowest reasonable cost.
Deloss Walker, a nationally known speaker, gave a convincing and, at times, hilarious talk on selling and business conditions generally. Charles A. Rinehimer, president of the Architectural Woodwork Institute, gave his listeners
(Continued on Page 110)
IHE SUPREiIIE NINE of the lnlelnotionol Concotenqted Order of Hoo-Hoo for rhe club yeor 1955-56 is shown in the oftcisl phorogroph ot the left. Seoted sre (lefi ro righr) Arconoper Donqld Borcloy, 37595; Supreme Hoo-Hoo John J. Sontoro, 5228O; Snqrk of the Universe Edwin G' "Dcve" Dovis, 37575; Secretcry Ben F. Springer, 34265, qnd freosurer Edwin F. Fischer, 4190I. Stcnding (lefi ro righr) ore Scrivenoler Herbert F. Gustofson, [-29535; Boium Horry A. Slockmon, 3595I; Custocatian Ernie l. Wqles, 45412; Presidenl (ex-Sncrk) John H. Dolcqler, 37372i Senior Hoo-Hoo Herbert H. Bcxter, 60440; Jobberwock John T, Silk, 53557; Gurdon Robert E. Golfqgher, 52499, and Junior Hoo'Hoo C' R. "Dick" Ashfon, 53424.
The newly elected Supreme Nine of Hoo-Hoo held its annual meeting in St. Louis in October, with Snark of thc Universe Dave Davis, 37575, presiding as cl.rairman of the board. The board of councillors, headed by President-elect John Dolcater, 37372, Rameses 47, attended. The nine men representing the nine jurisdictions of Hoo-Hoo determined details of administration and formulated plans for the Hoo-Hoo year.
Fully aware that the future of Hoo-Hoo depends on challenging programs both on the national and the local level, a Club Project committee was appointed to make up two separate sets of projects, nine required and nine elective, to be submitted to clubs and to serve as a guide for future programs and activities of all clubs.
Greater support ofall industry efforts in education and wood promotion was approved. A definite program of greater cooperation with all industry associations was recommended. It includes plans for creating better understanding, on the part of industry groups, of the Hoo-Hoo potentiality in helping with all constructive programs of the industry.
Recognizing the immediate problem of consistent and intensive promotion within the organization, the need for greater activity on the part of national, regional, as rvell as local officers, was stressed. An intensive campaign to bring Hoo-Hoo to the attention of executives of lumber organizations rvill be put into effect.
Joe Pepetone, president of Oakland Hoo-Hoo Club 39. and Herb Farrell, who is in charge of this year's party for 25 youngsters from the Oakland Boys' Club, are anticipating a record turnout for the annual Christmas party to be held Monday evening, December 19, at Fishermen's Pier.
The annual event, complete with a Santa Claus and presents for the kiddies, is sponsored by the Oakland club through the support of donations from members of the Northern California lumber industry.
So you wanna be a Snark? Well, Dave Davis of San Francisco, California's own recently elected Snark of the Universe of the International Concatenated Order of Hoo-Hoo, has toted up his travel itinerary after close and agonizing scrutiny of the 1955 and 1956 calendars. All aboard:
Club 9 appearance, Sept. 20; Club 31, Fresno, Sept. 23, 500 miles; Club 9, Oct. 7; Supreme 9 meeting, St. I-ouis, Mo., Oct. 14, and Nebraska area, Omaha, OcI. 17, 4,L23 miles; Club 9, Nov. 8; Northwestern Calif. Lumbermen's Club, Eureka, Nov. 11, 600 miles; Redwood Empire Club 65, Santa Rosa, Nov. 12, L00 miles; Monterey Peninsula Club 114, Monterey, Nov. 17, 200 miles; Memphis Club 92, Nov. 28, and new club, Nashville, Tenn., Nov. 30; December: Boston Club 13. Dec. 1. Massachusetts Retail Lumber Assn. convention; New York City Club Il9, 5-7 ; Chicago Club 29, 8-10. January: New Orleans, l/10-13; VACATION-Caribbean cruise, l/14-24; Louisiana, Mississippi and Alabama appearances, l/25-27; Albuqtrerque, N.M., 2/14-15, Concat at Mountain States dealers convention.
T,here will be a great many other appearances in between the above definite dates and intervening months, and then the future calendar reads as follows: Club 16, Spokane, Wash., June 15; North Idaho Club, Coeur d'Alene, 6/15; Missoula-Bonner Club, Missoula, Mont., 6/16; Yancouver, 8.C., NAWLA convention, 6/19-20; Seattle or Tacoma clubs,6/21;Yakima Club 121, Yakima, Wash., 6/22. And, of course, the 65th annual convention of Hoo-Hoo at San Francisco, Sept. 18-21, when the heavily traveled Snark of the lJniverse may feel like being led gently out to pasture. Sna.rk Davis may already be revising his motto to "There's No Place Like Simpson Redwood Company."
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is resistant to splintering "shell-out" after long exposure. If siding is resautn fromflat grain blanks' every other piece necessarily faces the heart, providing an inferior surface.
That's why The Pacific Lumber Company insists that all Palco* Architectural Quality resalyn redwood siding must be cutfrom uertical grain blanks, assuring that every piece will provide the full measure of lasting beauty and resistance to weather. This is but one of many extra premiums in value provided byPalco*.. at no extra premium in cost. For a free guide to more effective specification of the best in redwood, fill out and mail the coupon below, or write for Bulletin No. L-501.
This is one of o series of odvertisements telling the exclusive Polco* Architecturol Quolity Redwood siory over 2,000,000 times eoch yeor through the building ond qrchiteclurol publicotions your cuslomers reod. The bulletin described below is ovoilqble on requesl, ond is being mode o permonent reference for 18,000 leoding orchiteclurol firms through Sweet's Architeclurol File. This is port of o long-ronge progrqm lo help you build your Polco*
(Continued from Page 26)
tive director of the Bureau of Church Building of the National Council of Churches.
"Traditionally, and rightfully, the church edifice was a beautiful monumental building, designed for its day and uses," Atkinson said. "ft reflected in its fabric and form the available skills of hand craftsmen, the materials and methods of construction then available, and the less intricate space requirements of the church of yesterday.
"The architectural styles which characterize these buildings, if truthfully followed, tend to impose restrictions on arrangement of windows and floor areas, heating and airconditioning, and even the movement of people through the working areas.
"The architect of today is required not only to produce a beautiful building for worship but also to incorporate spaces for an increasing variety of functions by which the modern church seeks to minister effectively to human needs at all age levels. Today the program is carefully planned and the building is put around the program.
"The present trend is toward an architecture which expresses the ageless living faith of mankind with materials and methods of construction of the present day. Contemporary efforts indicate a search for a design which is true to the functional requirements of the modern church, permits greater flexibility and livability in the use of interior space, is clean and honest in its lines, less imitative of the past and more courageous in giving living, spiritual expression to the work and worship of the church."
At long iast the retail lumber and building material merchant iscoming into his own ! Right nowhe is onthethreshold of gaining that recognition"within the industry and to the general public that he is the key man to see firston anybuilding, repaiiing or remod,eling; that ire is the merchandiser of the construction industr.y;that the most economicaiand e"fficient methodbt airtriUuting tumler and building materials is through his establishment and through his services.
The attainment of this recognition has not been hard on this job it knew had to be"done. Now, the results of this effort are beginning to be felt.
The big job began immediately following World War II. The average age of all lumber company employes was close to 60 years, stocks were low, many staple items were unob_ tainable, stores and offices were run down and the atmos_ phere of "order-taking" hung over the industry. The public was short-tempered and irritable inits demands for goods and services, sales persons were apathetic, manufacturers began to harangue the dealers about .,merchandising,,, and some were using the industry as a whipping boy for their ou'n short-sighted sales policies.
The retail lumber industry took a look at itself and went to u'ork. The work began individually and collectively. To train the new men coming into the business and to refresh those returning, 30-Day Educational Schools were set uD with emphasis on products and selling. Company meetings w-ere being held. Films and literature were being sent for. The training program was underway. As the many new building products came on the market the dealers had to u'eigh their merits, decide which ones and in what quantitv they would stock, and to educate their employes to seil them.
The years that followed have seen the majority of the retail lumber merchants remodel, rebuild or rearrange their stores into attractive places of doing business; buy new and improved materials-handling equipment, new trucks for faster, safer delivery; set up specialized departments in hardware, kitchen cabinets, garden supplies and tools, paint and wallpaper, and household appliances to better serve their customers. They have increased their advertising expenditures in all mediums and, through their trade asso_ ciations, have become increasingiy active in the area of Public Relations.
Customer services such as plans and planning services, how-to-do-it in{ormation, installment or budget selling, free estimating, financing arrangements, off-street parking, demonstrations, outside salesmen ancl equipment rental, have been installed for the convenience of their customers. While all this was going on, they still had to con_ tend with increasing b.usiness costs, higher taxes, and new forms of competition. But the work of the indus_ try revitalizing itself went on.
The dealers, individually and collectively, were using every method at their command to improve their situation. Their trade associations conducted schools and courses, held dealer meetings, cornpiled statistical information. em-
easy. The retail lumber industry has worked long and phasized and stressed advertising, better seliing methocls and public relatibns.
Trade journals were being read more carefully for new ideas and methods, and new lines of merchandise to sell. Manufacturers' sales aids were being put to better use and their representatives were helping in giving demonstrations and turning in sales leads. Everything was being sl-rarpened up.
As these things took place during the years, a new look began to come over the face of the retail lumber industry. The "office" in the corner of the yard, with the short counter and the big spitoon, had already given rvay to the ,,lumberyard store," but now that was changing into the "building materials headquarters," rvith a complete line of merchandise for the builder's or homeowner's needs.
The salesmen in that store were well trained and competent, and the public began to discover that, along with the materials purchased there, they could get service. They could get expert advice on rvhat materials to use and how to use them; they could get their financing arranged for them; they could see the materials attractively displayed and get quick delivery on them. These things added up.
Today, more building material manufacturers are spending more money in nationally advertising their products than ever before, and in almost every advertisement the reader is urged to see his local retail lumber and building material dealer. All the "shelter" magazines, such as Better Homes and Gardens, House Beautiful, Sunset, American lfome, have come to the realization that the key man in construction and home improvement picture is the retail lumber merchant. Along with Life, The Saturday Evening Post, Popular Mechanics and Popular Science, they have all set up departments to create promotions, tie-ins, sales aids or whatever they can to ally themselves as closely as possible to the lumber dealer and the workthathis industry is doing.
Next year rvhen the president of the United States proclaims it the year for home improvement and Operation Home Improvement is in full srving with its slogan, '56the Year to Fix," the lumber merchant is going to be THE central figure and rightfully so.
All these segments of the industry-from the manufacturers to the magazines-2re realizing and have confidence that now the lumber and building material merchant has come up to the top as the Merchandiser of the Construction Industrv.
Engineering and woocl treatment techniques jointly have advanced to the point that structural designers can now specify built-in preservative or fire-retar<lant protection for their glue<llaminated arches and beams, according to reports presented at the fall meeting of the Western Wood Preserving Operators' Association held Cctober 28 in Seattle.
Research carried ollt over the past 15 years has established the compatability of wood glues lvith the varions chen-rical treatments applied to wood by pressure treatment, F. W. Gottschalk, president of MacKintosh and Truman Lumber Co., Seattle, reported. It is now possible for wood laminators either to manufacture their glued structural tir-nbers from surall lvoorl members pressure-treated with rot, termite ancl fire-retarclant
compounds, or to have glued-laminated stoclt processed after manufacture at commercial wood-preserving plants, he stated.
While lumber prices have aclvanced in relation to the rising wage rate, dernand for forest stumpage, advancing metal prices in the iron and aluminum industries, ancl the possible iuture use of synthetic fibers in pulp and paper production may place wood products in an even more favorable cornpetitive pricc position, B. L. Grondal, professor of woocl products, University of Washington forestry school, stated. Unitecl States forest practices and wood utilization methods are being rapiclly adapted in the Philippine Islands, Florencio Tanesis, forrler director of the Philippine l3ureau of Forestry declared. A government research laboatoy, patterned after the U.S. Forest Products Laboratory at Madison, Wisconsin, is now being established to carry out research on philippine rvoocls.
The Cole Lumber Companv, \-an Nuys, Calif., held its first in a series of do-it-1'ourself classes for its retail customers late in October. Starting October 25 from 7:30 to 9:00 p.rn., the yard, at 6140 Sepulveda, is, holding the classes the fourth Tuesday of each rnonth to furnish practical help by experts.
The first session offered instruction in color styling with a lecture and demonstration bv lim Bowen, salesmanager, National Lead Company; use and application of wood paneling, with demonstration by Jack Pollard of the Southr,vest Plywood Corp., Inglewood, and construction technicalities, building laws and ordinances, by Contractor Victor Penn. Questions ll ere answered and refreshments served during the class.
The Cole Lumber Company is also sponsoring a current contest among'its patrons for ideas on how the retail yard should advertise itself. The first prize is $50 cash; second, a turkey; third, a Christmas ham. Everyone entering the contest receives as a free gift a 6-ft. steel tape to the men and a magnetic potholder to the tr.omen. Entry blanks are to be deposited at the vard's store before December 10.
A $100,000 fire struck the Orban Lumber Company, Pasadena, November l.t and consumed 250,000 board feet of finished lumber in the yard at 77 S. Pasadena Ave. Five Pasadena firemen were injured in the conflagration. The fire threatened to spread to the adjoining Crown City Mill & Lumber Co., but was held in checlt bv 10 firefighting companies.
Building permits issued in Los Angeles county unincorporated area in October totaled 3701 at $22,236,709, against 4937 at $29,902,765 in October 1954. Butfor the ten rnonths this year, total valuation was $327,353,592, compared with $2U,054,427 in last year's same span.
Washington, D.C.-The nation's timber requirenrents are expected to be so high by the end of the century that timber growth will need to be from 70 to IZO% greater then than it now is.
Improved forest management at recetlt rates of progress appears unequal to providing a balance betrveen cut and growth at the year 2000. This means that further acceleration in forest management and production on both public and private lands must be attained if anticipated demands are to be met.
Tl.rese are tu'o of the basic findings in the preliminary Timber Resource Revieu' just issued by the U.S. Department of Agriculture.
The report represents the most complete survey of timber resources ever made, and required over three years in plan_ ning and field survey. It was made by the USDA's Forest Service in cooperation with state foresters, other state agencies, forest industries, and other public and private organizations.
The report highlights the need for gearing forestry activities to increases in population and to the level of economic activity assumed for the rest of this century. It credits expanded forestry efforts during the past 10 years with development of a sounder forest resource situation.
Ilowever, the report warns, major weak spots still exist in the lack of e.ffective forestry on small private ownerships which contain more than half of all commercial forestland. Weak spots include existence of 11S million acres of unstocked or greatly understocked forestland, and tremendous timber losses still resulting from insects, disease, fire and other destructive agents.
"Weall know that there has been a lot of progress in forestry in recent years. I think we can all take much satisfaction in the evidence as presented in the Timber llesource Review that, by and large, our timber situation isn't getting worse and, in some respects, is getting better," said l{ichard E. McArdle, Chief of the Forest Service, in commenting on the report.
"But whether the situation is getting ltetter isn't too
(rRR) f8tii:r$:tr}
acres
acres
In addition to the above forestlands in the continental U.S., tlg TBR reports 136,508,dn acres of forestland in Alaska, dii vided between coastal and interior as follows: coastal Ahs(a- 16,508,000 ac-res ; interior AhskJtzO,OOO,mO ""i".. Coastal Alaska has 4 millio,n acres comrnercial forest, and interior Alaska has 40 million acres.
These areas taken with those of the continental U.S. give us total available forest areas as follows:
Ownership of Commercial Forestland in Co,ntinental United States
Federally owned State, County or managed and Municipal private
I 952 (TRR ) 98,87 4,0W20% 27,216,0004% 358,2 iO,OOc-il4/o \?y 88,957,00L19yo 27,114,W6o/o 344,,973,000-756/o
1929 .,. 8,u27,00r'8yo to,6g2,Wzit/o 396:n9',o0o-80i,/o
Timbcr Volumes on Commercial Forestlands of the Continental United States
Sawtimber
res2 (rRR) .... t,I?i,%t,ffii3lo
1944 .. . l,6oa,972,ooo,ooo
reze .. .. . t,u68,1T,.r3,000 rRR . -!"rf;",rtrB,
.. 470,045,000:000 1929 .. .....486,7t9,000;Ooo
In addition to the above volumes reported f,or l9SZ, the TRR shows the following volumes in Alaskl: Sawtimber .... 180,000,000,000boardfeet
All Timber 32,000,00O,0(n cubic feet
Net Annual Timber Growth on Commercial Forestlands in the United States
*CAUTIONI In using these figures for comparison of growtll and removal, remember that growth is shown as NET ANNUAL GROWTH. This means the removal through mortaliJylas^Clt34y been accounted for by subtracting froin GROSS GROWTH, which gives net growth. The mdrtality column is shown here only to give a comparison of losses dul to fire, insects, diseases and windthrow over the successive yga_rs. For comparison of growth and drain figures refer to the table headed-COMPARISON OF GROWTH
Comparison of Growth and Removal
l9rS4-Removal was 1.5 times growth
1929-Removal was 5.1 times growth All Timber
1952-Growth was 1.33 times removal 1944-Removal was 1.02 times growth 1929-Removal was 1.8 times growth
It Is YOU -OUR TRADE\Who Have Made This PROGRESS Possibie
-and-
'We Sincerely \fish to THANK YOU and Extend Good Vishes for'56
It will be our Aimand our Pledgeto Continue to SERVE YOU \VELL Next Year . . and in All the Years to Come !
much to the point," he added. "We can't consider forestry in a vacuum. It isn't enough for the present forest trends to continue; we must consider those trends in relation to population and other things in the national economy that will influence future demands for timber."
Overall comparison of current timber grou.th and cut are almost meaningless, it rvas explained, because they obscure the important differences between softwoods and hardwoods and because they fail to reckon rvith the future relation of demands and growth.
"Whether there is time enough to gear up to levels of future demand by the end of the century, and still meet increasing needs in the meantime, is a pretty debatable question," McArdle said.
"If we accept the assumption that the population oI the United States is going to keep on increasing.at a rapid rate, and if we accept the estimates of potential timber demand at all seriously, it is going to require an intensification of forestry effort above and beyond what most of us have visualized," he said.
NIcArdle said the preliminary report presents the facts found in a nationwide survey, and interprets the facts, but makes no program recommendations.
"I hope thatthis study will add to America's leadership in forestry," McArdle continued, "that it will be useful to other nations of the world in relating our timber situarion to theirs, and that it rvill serve as basis for a long-ran5;e forestry planning for progressive forest industries and for state governments and the federal g'overnmeltt.
"I believe the study will convince the reader that we
THE TAENZERS and STAFF wish to extend sincere thanks to all
OUR FRIENDS, CUSTOMERS and MILTS
\U7e \fish to Assure You We rUTill Do Our [Jtmost to Render a Complete Service During All the Years to Come r$Zhen You Need Domestic and Imported Hardwoods from Reliable Mills.
are not faced with an acute timber shortage in the United States. I earnestly hope that it will also convince the reader that we face a tremendous challenge if we are to grow enough timber so that our children may enjoy the timber abundance thatwe ourselves have known."
1. The United States now has 489 million acres capable of growing timber for commercial use. The survey indicated, however, there no longer appears to be an excess of forestland and any substantial reductions in the acreage of land devoted to timber crops may adversely affect future timber supplies.
2. Some 115 million acres, one-fourth of all the country's commerical forestland, is poorly stocked or nonstocked. About 50 million acres will require planting if it is to become productive within a reasonable time. The study shows that over-all timbergrowth is increasinS i on a national basis, saw-timber growth was neatly 9/o more in 1952 than comparable growth in 1944. The review indicates that the quality of timber in the forests is declining.
3. Condition of recently cutover lands was found generally to be best on lands owned by the forest industries and on public forestlands. Condition of such lands was poorest on farm and other private forestlands. Some 4l million farm owners and other private non-industry owners of timberland hold the key to the nation's timber supplies, the Review indicates. On the average their holdings are small ; 85/o of. them own less than 100 acres of timberland each. But in the aggregate their holdings comprise 60/o ol the country's total commercial forestlands and supply a substantial part of the rarv material for forest industries.
4. The Timber Resource Review shows that greatest loss in potential timber growth comes from insects, diseases, and fire. Each year these kill an amount of sawtimber equal to one-fourth of the annual growth. Insects and diseases now outrank fire as damaging agents' Much progress has been made in prevention and control of fire; a similar reduction in the toll of insects and diseases would contribute substantially toward increased future timber supplies.
5. One-fourth of the timber cutisnot now utilized, according to Review findings. Closer utilization of timber and reduction of unused plant and logging residues would help to make available supplies go farther.
6. The Review indicates that greatest possibilities for adding permanently to the nation's timber supplies lie in improving the stocking on the one-fourth of the commercial forestland that is poorly stocked; in obtaining sufficiently prompt and adequate restocking on cutover areas so as to maintain their productivity; in realizing the 8 billion board feet a year growth potential of the 5O million plantable acres, and in reducing the loss due to insects, diseases and fire.
The present preliminary report is the latest of a series of periodic appraisals made at 8- to l0-year intervals to obtain up-to-date information on the extent and condition of the nation's forest resources, and rates and trends of timber growth.
For the first time since America began the harvest of its virgin forests, the country is growing timber faster than it is being used, according to a preliminary draft of Timber Resources Review, a report covering appraisal of the nation's timber resources by the U.S. Forest Service.
Leonard G. Carpenter, Minneapolis lumberman and president of American Forest Products Industries, said his analysis of the TRR gave "satisfaction over what has been accomplished and optimism for the future." American Forest Products Industries, an association of the nation's wood-using industries, sponsors nationally the American Tree Farm System and the Keep America Green fire-prevention educational campaign.
In a prepared statement, Carpenter said: "The release of the Timber Resources Review completed by the U.S.F.S. after three years of field survey and analysis has been eagerly awaited by the private enterprises who look to the forests for their raw materials. While we respect and concur in U.S. Forest Service Chief Richard E. McArdle's rvarning against 'smugness or complacency,' our analysis of the TRR gives us both satisfaction over what has been accomplished and optimism for the future.
"According to the preliminary draft of Timber Resources Review, timber is actually being grown 32/o faster than it is being removed. This is in contrast with a drain 2/o in excess of growth in 1944 and a drain 8O/o in excess of growth in l9D. In view of the increasing use of forest materials for pulp and paper, for synthetic fabrics, and for plastics, this is an extremely significant fact.
"Furthermore, the drain in sawtimber is now within 3% of being in balance, which is a tremendons improvement over the situations disclosed by the U.S. Forest Service surveys made in l9D and in 1944. In 1929 sarvtimber was being removed 5.1 times more rapidly than it was being grown and, in 1944, 1.6 board feet were being removed for each foot which was being grown.
"The 3/o current deficit in sawtimber we believe is largely attributable to the fact thata considerable volume today is coming from the virgin stands of the northwestern part of the United States. In this area the cut still exceeds the growth by 5O/o. However, as the old grorvth forests are replaced by vigorous fast-growing young timber, this ratio can be expected to move toward balance. In other sections of the country where virgin forests have already been harvested, the TRR appraisal shows an excess of saw-timber growth over drain. In the north, the growth is 1.8 times removal and in the south, the growth is LZ2 times removal.
"We feel that it is encouraging to note that the nation's total commercial forest area has increased from 461,044,000 acres in 1944 to 484,430,000 acres today, not including timberland in Alaska.
"I salute the foresters throughout the nation, the forestusing industries of the country and, above all, the host of tree farmers who have brought about this splendid result and whose efforts, if extended, makes possible optimism over the nation's forest situation for the future even though our population increases," Carpenter concluded.
yards.
the NHLA from Page 5O) invite from neighboring mills
The conduct of the course is informal. No text books or equipment are needed other than a copy of the Rules Book and :r rneasuring stick for each man. The firsttwo days are spent in a thorough study and explanation of the rules, and the next three days are devoted to the actual grading of tl-re lumber by the class. For further details, write the association's headquarters office for a copy of their leaflet describing the Short Courses, and also for any other information, which the staff will be very happy to provide.
The other night on television, Mr. Murrow was interviewing General Maxwell Taylor at his home. The discussion brought out that when World War II broke upon us there had been quite a long period of time rvhen none of our officers had seen combat service or experienced real fighting. Nevertheless, the Army arose to the occasion and the responsibilities thrust upon them. Mr. Murrorv asked the general hotv it was that these men appeared upon the scene. General Taylor said that the Army's educational systern should be given full credit for having produced these men to serve when the call came.
The hardwood lumber industry has been, is norv, and rvill continue to have to fight a real battle to regain, sustain and extend its hardwood markets. This is a man's job and requires trained men. Don't overlook the tremendous advantages which our educational institutions and your association. the NHLA. offer.
whcn you nced your lumber todayl
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JackAs reported in The California Lumber Merchant December 1 ,1g30
At the Philippine Mahogany hearing before the Federal 'Irade Commission held in Los Angeles November 10 to 14, many important architects, furniture builders and furr.riture distributors, testified in favor of the Philippine interests, and urged that the l,vord "mahogany" be allou.erl in regard to these I'hilippine hardu'oods, n,hich are not botanically mahoganies. The decision will come later.
A. W. Bernhauer, Freslro, rvas Millrvork Institute of California vention in San Francisco. Ed treasurer and L. G. Sterett .lvas
re-electecl president of thc atits recent annual conNicholson n.as re-electerl re-elected secretary.
The East l3ay Hoo-Hoo Club and Hoo-Hoo Club No. 62, of Stockton, held a joint dinner meeting in Stockton on November 24. Bert Bryan and H. Ser,vall Morton headecl the northern delegation, and President Charles C. Nfoorehead the Stockton group.
Walter S. Spicer, recently rvith the Barr l-umber Company, Santa Ana, announces he is opening a retail iumber yard at Nervport Beach, California.
I)resident Jim Farley presided at San Francisco Hoo-Hoo Club No. 9, Club, and Samuel H. Day of South of the occasion.
the recent meeting of held at thc Commercial Africa u'a.s the speaker
Rod Hendrickson, program chairman, introducecl Lt.-Col. Livingston Irving as speaker of the day to the l)ast Bay Hoo-Hoo Club No. 39, at Oakland. Nov. 17.
A large group of lumber manufacturers, headed by lrresident A. C. Dixon, of Eugene, Oregon, represented the National Lumber N{anufacturers Association in a planned visit with President Herbert Hoover in \Vashingtou. The ernpioyment problem under depression conditions prcva.iling 'ivas the chief subject of discussion. Among the other u'estern miil men participating in the meeting rvere Ii. K. \Veyerhaeuser, of Tacoma, Wash., and L. G. Griggs, St. Paul & Tacoma I-umber Company, Tacoma.
George R. Hicks, the ner,r,' president of the pickering Lumber Companv, Kansas City, has becn visiting the big sat'mills of the company at Tuolumne and Standarcl, California, as u'ell as the Sarr Francisco sales of6ce.
(Continued from Page 14)
rvould be glad to grant construction loans on the plans as correctecl for rvestern construction.
Because Lu-Re-Co was developed in the east, and is not yet regionalized enough, Gibson explained, certain specs. such as 36" underground underpinning, an unnecessarily heavy slab and split ring truss construction must be followed in order to receive FHA financing.
Therefore, the LI\ANC has recently suggested to the Lumber Dealers Research Council that a "California Detail Sheet" be supplied kit owners in this state, and action rvill soon be forthcoming on this request.
The "California Detail Sheet" rvill shorv FHA and Calif ornia Unif orrned Building Code-approved specifications for iooting, concrete slabs, and roof trusses with 2x4 Top Chords and I'lyl,vood Gussets and Splice Plates, thereby elin-rinating rlnnecessary eastern specificatior-rs.
In addition, Gibson stated, "I advertised this project in our local paper beforehand and, believe it or not, I received 18 calls from individuals the day after we started construction. When the do-it-yourself trade finds out how easy the Lu-Re-Co system is ,I'll 'have' to sell it to the weekend carpenters, too."
In all, Gibson, and those who attended the christening of Northeni California's first Lu-Re-Co home. rvere oleased
rvith the aspects and potential it offers to the lumber dealer, and noted also that the system lends itself well as a means of combatting tract and prefab operations that bypass the lumberyard completely.-By Max Cook.
Tucson, Ariz.-Wood Bros. Lumber Co. here is offering its customers a package deal of the Lu-Re-Co panel system home. The preassembled house shell and interior finish materials, developed by the Small Homes Council of the University of Illinois and the Lumber Dealers Research Council, is also available from the Bisbee (Arizona) Lumber Co.
Five rlifferent 3-bedroom plans are offered by the yards, in sizes from 1,0O8 to 1,172 sq. ft. of living area, at prices from $3524.87 to $4143.88, not including lot, footing, foundation or concrete floor (or the plumbing) ; carport and outdoor storage room are extras.
When a buyer orders a house, the lumber company delivers ancl erects the walls and roof, and adds the shingles, exterior trim, outside doors and installs the windows. Also provided, but not installed, are inside partitions, insulation, sheetrock, interior doors, window and door trim, s,creens, necessary hardware and nails. Although not covered by FHA or VA blanket approval, such financing may be applied for on an individual basis, the company said.
The yard-prefabbed homes are professionally designed and planned by Lu-Re-Co. Wood Bros. offers them in regular frame, or interior frame construction with a brick veneer.
A new record was set for sales and harvest of national forest timber in California during the first three-quarters of 1955, accdrding to a statement by B. H. Payne, timber chief for the Forest Service in San Francisco. The volume of timber cut from January through September, he said, was 745 million board feet valued at about $11,000,000. This is a7O/o increase in harvest volume over the same period last year.
New sales contracts were awarded during the past 9-month period involving 890 million board feet valued at $16,000,000a 20/t increase in volume sold over the sarne period last year.
The big increase in rate of cutting is a direct result of the stepped-up selling program in 1954. This record rate of business was attained in spite of the emergency fire situation which closed many logging operations for trvo u,eeks or rnore during August and September to suppress numerous forest fires.
Customers for national forest timber have increased sharply this year, Payne said. Competition has been keen and overbidding of appraised prices frequent-
about 7 So/s of sales offerings have been competitive, compared with S$o/s in recent years.
An emergency program to salvage recent fire-killed timber is now under way. Many firms which have been cutting green timber have volunteered to switch their operations to firekilled material. Complete loss to the public and the timber industry can thus be avoided by salvage of sound material before insects and disease make it worthless for lumber.
A free folder of Christmas decor ideas, with directions for making them in the home workshop, has been made available to its dealers by Masonite Corporation. Dealers may request copies of the company representative or .ivrite the Home Service Bureau, Suite 2037, 111 W. Washington St., Chicago 2, ill. The plans include a mock fireplace, yard decorations, Santa and seven helpers, a "Peg-board Christmas card tree, Santa's sleigh and reindeer, Star of Bethlehem and the Nativitv scene.
Porterville, Calif.-The first two sales of rrational forest fire-killed timber were made last rnonth, reported Forest Supervisor Eldon E,. Ball of the Sequoia Natio,nal Forest. The Cedarbrooli Unit timber sale of over two million board feet was awarded to the Ivory Pine Lumber Company, and the Cherry Gap Unit sale of nearly six million board feet was awarded to.the same c()lr-rpan)r a few days later. Both sales were on the basis of highest competitive bidding.
The timber will be harvested this fall and hauled to Ivory Pine's mill at Dinuba, Calif., for processing into lurnber.
Field survey parties are completing their work in the burned area and other timber sale units will be offered in the near future. A total of about 50 million board feet of merchantable timber will ultimately be offered for sale.
Despite the record-breaking population gains of the past three years., the great growth of Orange county is just beginning, said Walter W. Keusder, president of the l{orne Builders Institute, recently. He predicted homebuilding in 1956 would far surpass the present rates. He said indications are for 28,000 home starts in 1955 and believes 19.56 will send the figure past 40,000.
Building in Buena Park, Calif., soared to a record $8,762,426 in October and pushed 1955's first ten-months total to more than $35 million. The new recordfigure included 749 new tlwellings.
Long Beach during the month of September issued 2,729 burlding permits with an estimated valuation of $3,310.470.
fhere's something new in the distribution of plywood in the eost losAngeles oreo- new in focilities . new in invenlory . new in obility to serve you. ll's Weslern States PlVrood Corporallonl Stroteglc locotlonWesfern is reody lo fill your plyvood needs lrom o well-stocked worehouse locoled in the heort of Southern Colifornia home ond commerciol consfrucfion.
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New York-United States Plyr,vood Corporation has transferred the sales headquarters of its Flexible Materials division to Louisville, Ky. W. H. Hunt, vice-president in charge of sales, said the move is being made to coordinate more closely the sales and manufacture of Flexwood, flexible wood paneling for u'alls, and Kalistron, sheet plastic material in a variety of colors, used for rvalls, upholstery and luggage. Warren E. Poitras, previously sales manager of the Flexible Materials division, has been named division manager.
Flexwood and Kalistron are distributed by a national netrvork of distributors. Flexwood is actual u'ood veneer 1/85" thick, glued under heat and pressure to a cotton backing. A patented flexing operation produces a pliable sheet rvhich may be applied by hand to any dry, smootir, hardsurface-flat or curved. It is available in a rvide variety of rvoods, including mountain tulip, prima vera, tiger rvood, Korina, oak, birch, mahogany, r,valnut ancl red gurn. Kalistron is a clear, abrasive-resistant chemicallv engineered sheeting with color permanently f used to the underside. It is especially designed {or articles or lvall areas where hard usage is encountered.
La Habra, Calif .-The city's construction r.olume in 1955's first nine months was nearly double the like 1954 period, at $4,338,6.51 compared to 92,636,920.
Perry Acuff-R.qy Allon-Wes Allin-Dick Anowqlt
- Louie Armstrong - Henry Arwedson - Ghuck
Austin-Hqrold Boker-Rolph Bok
-Wilbur Borr-Cqrl BouerRolph Belk-Helen Benbow-t|
Bishop-Bus Blqnchcrd-ftf ffi
Ed Boies-Jim
Ghqrlie
Brown-Hql
schuh-Ken
Grover CobleGqrlson-Jqck
Chuck
-Bill Cowl
George
George Dow
-Jqck
EcsterlyEggl strond-J
son-Jcrck
rick-Al fquren
Fritz-Fred
-Oscqr
Dick Glorfelry
-Ross Hqll-J
John
Ronnie
Stewqrt Hqrris -
Dqve Henly-Bill
Hightower- Frcnk Hill
lond-Jock HostetlerHoyt-Jim Hudson-Jock
George Hunier-John H
son-Cy lrving-Joe Johrous-
Chqrles Jenkins-George Johnson-Ernie
- "Swede" Johnson - Jqnet Johnston - Emory
Jones-Leonqrd Jones-Gordon Keith-Russ Kelts
-Frode Kilstofte-Cher King-Lowell Kolb-John
I LqGrqnqe-louie Lqke-Drew LqmbI Lorrick-leon Lquderbqch
Lindholm-Sig ond Mrs. LindWorren Lindsoy-Wolly [inLes Lynch- Bob Mock-Sid
" MccReynolds-Rolph Mqrshqll-Foresl Mqr-
uley-Hugh McMcMcGougheyMcKeeMorse-A. E. Mylin
NikkellOlson-Pqul
"PenPerry-Dick
PhilPriceReitz- Lon
rdsonRodeckerRudder-Bill Sonders Sowers-Wslt
StefiensenSullivqn-Jim
F Suverkrup-Dick
Toylor-Jock TeqThompson - Al
TrimbleWill
Wohl-Gil Word
Wqre-Don Weir-HowWenholz-W. S. Wexler-Keith
Williqms-Red Williqms-O. B.
Horry Witter
(Continued from Page 6)
:r continuatior-r of the shopping center boom t'hich is being spurred by the trend to Suburbia. This movement to the suburbs is li'orth closer examination for it means nelv lumber markets on several different fronts.
More and more industries are locating on the fringes and in the suburbs of the big cities. Industrial leaders find land cheaper on the outskirts, it is easier for most of their employes to reach their place of work, and plants are further removed from potential target areas in event of enemy attack.
All this augurs well for the use of lumber which is ideally suited for the one and trvo-story buildings typical of most suburban construction. Engineered timber construction
{eaturing solid and glued laminated members is proving increasingly popular for factories, churches, schools, supermarkets, recreation centers-practically all the buildings t'hich contribute to suburban living and industry.
Lumber Shows to Best Advantage
On the residential building front there is the encouraging fact that no material shows up to better advantage than lumber in the modern one-story ranch or rambler-type homes that dot the suburban countryside. And because they represent one of the most efficient uses of lumber in home building, prefabricated Lu-Re-Co wall panels are being stocked by more and more retail lumber and building materials dealers.
Many deterrents to the use of wood in nerv construction have been removed in recent years. Building codes today
are being written, or revised, with more recognition given to wood's excellent performance record. Growing appreciation of the advantages of lumber, resulting from stepped-up advertising programs and better product publicity, promises continued improvement in the volume of sales for construction purposes.
Among the new wood products to be introduced in recent months are abuse-resistant hardwood plywood surfaces developed through research financed by the Fine Hardwoods Association and conducted by the Timber Engineering Company, research affiliate of the National Lumber Manufacturers Association. These surfaces, which can't be marred by cigarette burns, nail polish, fruit juices or the like, are produced bya combination of approved finishes and the laminating of aluminum foil into hardwood plywood construction.
There are many other ways in which wood can be improved and turned to new use. Much work along these lines is already underway. Yet there is a real and urgent need for the lumber industry to put greater emphasis on research.
No time could be more opportune than the present for an expansion of industry research activities. Lumber is one of the ferv major construction materials currently in plentiful supply. Although maufacturers of competitive materials have expanded their production capacity at a rapid rate in recent months and years, their goods are still for the most part in relatively short supply.
This presents a challenge to lumbermen to develop neu' and improved uses for lumber and rvood products-first,
for protection against the invasion of lumber markets by competitive materials; and, second, so that wood can be used as an alternate for more of the materials in short supply.
In any discussion of construction materials, it should be noted that the next session of Congress is likely to approve some sort of expanded highway program. E,nactment of a more liberal federal-aid-to-education program, including subsidies for school construction, is another possibility. Once enacted, both these programs would be competing against other classes of construction for available materials, further tightening the supply and creating ne\\' opportunities for the use of lumber.
The U.S. Forest Service's preliminary report on its recently completed Timber Resource Review contains many encouraging facts that promise an abundance of wood for present needs and for the years ahead. This abundance of wood further underscores the need for developing new markets through research and trade promotion.
Unfortunately, the USFS, in its advance press statements relative to the TRR, has seen fit to ignore or play down certain facts brought out by the review. This "scarism" technique is a continuation of the dire forecasts of a timber famine that have all too freguently been issued by the USFS in past years. (See Page 64.) In commenting onthe Timber Resource Review, the Forest Service tells us: "The nation's timber requirements are expected to be so high by the end of the century that timber growth t'ill need to be from 7O to I20/o greater then than it no'w is. Improved forest management at recent
FRESNO OFFICE
P. H. (PAT) IYNAN
IU'UTBER DIVISION O DOUGLAS FIR PONDEROSA PINE
.
FIR-TEX DIVISION
. FIR.TEX TIIE.PIANK-BOARD
FIR-IEX ACOUSTICAL TIIE
FIR.TEX HARDBOARD
FIR.TEX ROOFDEK
FIR-TEX SHEATHING
. DOUGLAS FIR PTYWOOD HARDBOARD OVERTAY
FRESNO 9-49s9
SACRAIIENTO OFFTCE
HUGH CRABB
HUnter 2-O52O
rates of progress appears unequal to providing a balance between cut and growth at the year 2000 "
Based on the record of lumber's use in the last half century, the product development of our competitors and other factors, there is nothing to indicate any such total imbalance by the year 2C00. Such misleading government statements do nothing to encourage the use of lumber and other forest products. Here are a few facts from the Timber Resource Review that cannot be ignored:
The TRR shows 489 million acres of commercial forest land, against 461 million acres in 1945;2,094 billion board feet of sawtimber, against 1,6O1 billion feet in 1945 ; cubic volume growth of all timber 32/o greater than the cut, against an approximate balance of cut and growth in 1945; sawtimber growth and cut about in balance, against a growth deficit ot 5o/o in 1945.
Private forestry enterprise is meeting today's needs and will meet the needs of the future if the law of supply and demand is permitted to operate-and if our consumers aren't frightened away from the use of wood by unfounded predictions of timber shortages.
Flere are some of the many other factors that influence lumber prospects for the coming year:
l. Do-it-yourself enthusiasts bought a significant volume of lumber and wood products during 1955 and there is every reason to believe that this market will continue to grow in the year ahead.
2. It is still too early to predict with certainty the full effects of the higher minimum wage voted by the first session of the 84th Congress. There are indications, however,
that the increase will cause some dislocation of production. A number of the smaller, marginal operators in our industry may be forced to close down when the higher minimum becomes effective on March l.
3. Military lumber purchases by the Corps of Engineers are expected to increase in the months ahead. Corps officials figure that they purchased about 430 million board feet of lumber and wood products for the military services during fiscal 1955 which ended last June 30. For fiscal 1956, the Corps expects its military purchases to tetal approxim.ately 510 million board feet--€O million more than in fiscal 1955.
4. With farm income down, this segment of the economy must be expected to spend less for building and maintenance work. It should be remembered, however, that lumber has always been the most popular building material among farmers and, with farm income off, lumber's economy will give it an ever greater edge in farm building plans that are carried out.
Bolstering the general confidence of U.S. business and industry are the prospects of a balanced budget and tax reduction in the near future. The outlook for a balanced budget is especially welcome at this time. Certainly, if a country cannot operate on a balanced budget in times of relative prosperity, there is little hope of avoiding deficit financing in a less active period.
When all the factors that make for prosperity and a level of business activity are collectively considered, tainly there is just cause for optimism about the future the year ahead for the lumber industry.
cerand
Studies by the federal government rvhich have recently become available on vacancies, household formation, and consumer housing arrangements and buying plans support the proposition that 1955's housing volume is in line with both the market and population trends.
The studies also indicate the strong likelihood that we are improving the total quality of our housing by removing poorer housing fromthe existing supply at a far faster rate than had previously been assumed.
The 1955 volume will be in the neighborhood of 1.3 million housing units, but the industry will be moving into 1956, according to present indications, at a much lower rate of starts than last year.
The start, lvhich represents the beginning of actual construction, is preceded by weeks and sometimes months during which the arrangements for financing, land purchase, planning, the hiring of subcontractors and similar steps are taken. In the last three months of 1954, the seasonally adjusted annual rate of starts was more than 1.4 million. The outlook for the last quarter of 1955 is in the range of 100,000 to 200,000 less starts. The home building picture for the first nine months of 1955 is reflected in the following figures:
mates household formation, non-farm, in the period 1950-55 at an average of 1 million a year. It is manifestly inaccurate to compare the overall rate of household formations (1 million non-farm, less 150,000 farm, or a total of 850,000 as an average during the five year period) with housing starts rvhich are given in terms of non-farm only. Parenthetically, there are no accurate figures available onfarm housing starts.
It may be recalled that much of the criticism leveled earlier this year at the home building industry for alleged "over-building" was predicated on a 1954 total household formation figure of 559,000. The non-farm figure for the period has been estimated at 896,000.
Obviously, there isa sizeable gap between the 896,000 non-farm household formations and the 1.2 million housing starts recorded for the year. How does the rate of demolition affect the housing picture ?
For some time, housing economists have been assuming an annual demolition rate of about 50,000 to 100,000 units, i.e., removal of older housing from the supply of housing by attrition, demolition, etc. According to the Bureau of Labor Statistics, its recent surveys indicate a much higher withdrawal of older units from the housing supply. In five of the six areas studied so far, l/o or more of the rental units were withdrawn from housekeeping annually, during both 1953 and 1954.
Household formations and demolitions ignore a major element in the housing picture. It is simply, "do people want to buy houses?" The Federal Reserve Board investigated and here is its report on consumer intentions:
The pertinent facts developed by the four governmental studies with regard to home building are summarized as follows:
The latest Census Bureau data (September 19, 1955) emphasizes the importance of household formations as a major sustaining force in the housing market. The Bureau esti-
The most recent Federal Reserve Board Survey of Consumer Finances indicates a very strong housing market demand in 1955 and 1956. According to this analysis (FRB Bulletin, August 1955) only two out of three consumers regard their current housing arrangements as "satisfactory;" one out of five was definitely "dissatisfied," and the remaining l2/o were in an intermediate stage. Renters particularly are dissatisfied. Lack of space and unfavorable location were most frequently mentioned as reasons for dissatisfaction.
Young couples, not yet parents, felt most unsettled about their housing, only three in ten feeling settled in their present quarters, and four in ten planning to buy in the next two years. A surprisingly large proportion of home owners indicated a desire to buy another home either this year or next, with 6/o ot all home owners saying they were either "definite" or "probable" in such plans and another 7/o indicated "as possible." Among renters these figures were more than doubled.
All in all, these figures, when translated into numbers, furnish strong reason for believing that millions of today's families are strongly considering the possibility of buying another home this year or next year. This is the strongest indication we ,could have of the fact that currently overbuilding is no problem in today's market.
Another major indicator of the state of the housing mar-
ket is the \-acancv rate. llere is rvhat it looks like:
4. Vacancies
A \:acanci- Survcl. by the Departmer.rt of Commerce rcvealed air extra-ordinarily lon' effective housing vacaltcv rate in the second quarter of 1955-2.2/c*scarcely any higher than the vacancy rate cluring the extreme housing shortage of 1950-1.6/o. The ligures disclose that the major increase in the vacancies occurred in rental housing.
5. Summary
In snmmary, NAHB believes that all the economic information that has been developed on home building since April has tended to support the position that the market u.as not over-built and is not being over-built. The operations of the normal competitir-e economic system in themselves correct any maiadjustments of volume. This poses
the question :rs to the effect of the credit restrictions oi July 30 u,hich raisecl VA and FHA dorvn payments and shortened the amortization terms from 30 to 25 years. Acccirding to NAHB's rough estimates, there rvere at the beginning of August in the FHA and VA programs a half million of these nen' units. not vet under construction, and not subject to thc July 30 curbs. Hol'ever. the regulatirin seriously :tffects planning going on today for building operations that u'il1 take place beginning u,ith the 1956 building season. It is probable that. if the restrictions remain in efiect, the 1956 r,olume of home building u'ill be reduced 50,000 to 1@,000 units. Taking $10.000 as the a\-erage cost of ;1 11i1-4d11-litteclly lorv-this n'ill cost the national economy betu.een $500 million and $1 billion next lear.
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(This zuorld famous Santa Claus article appears cn thc I{ew York 14/orld-Telegram, and, Sun eaery year on Christmqs Eve, just as it did many years bach, when the little letter from the little 8-year old girl fi,rst afpeared, with this marztelous refly. This showld be b, Cluistmas nxessage to all little child,ren-and big ones, too-in all th,e world at the Christmas season: )
We take pleasure in answering at once, and thus prominently, the communication below, expressing at the same time our great gratification that its faithful author is numbered among the friends of The Sun:
Dear Editor: f am 8 years old.
Some of my little friends say there is no Santa Claus.
Papa says "If you see it in The Sun, it's so."
Please tell me the truth, is there a Santa Claus ? -Virginia O'Hanlon, 115 W. 95th Street.
Virginia, your little friends are wrong. They have been affected by the skepticism of a skeptical age. They do not believe except they see. They thinkthat nothing can be which is not comprehensible by their little minds. All minds, Virginia, whether they be men's or children's, are little. fn this great universe of ours, man is a mere insect, an ant in his intellect, as compared with the boundless world about him, as measured by the intelligence capable of grasping the whole truth and knowledge.
Yes, Virginia, there IS a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas ! Ifow dreary would be the world if there were no Santa Claus ! It would be as dreary as if there were no Virginias. There would be no child-like faith then, no poetry, no romance to make tolerable this existence. We should have no enjoyment, except in sense and sight. The eternal light with which childhood fills the world, would be extinguished.
Not believe in Santa Claus ! Youmight as well not believe in fairies ! You might get your papa to hire men to watch in all the chimneys on Christmas Eve to catch Santa Claus, but even if they did not see Santa Claus coming down, what would that prove? Nobody sees Santa Claus, but that is no sign that there is no Santa Claus. The most real things in the world are those that neither children nor men can see. Did you ever see fairies dancing on the lawn? Of course not, butthatis no proof that they are not there. Nobody can conceive or imagine all the wonders that are unseen and unseeable in the world.
You tear apart the baby's rattle and see what makes the noise inside, but there is a veil covering the unseen world which not the strongest man, nor even the united strength of all the strongest men that ever lived, could tear apart. Onlyfaith, fancy, poetry, love, romance can push aside that curtain and view and picture the supernal beauty and glory beyond. Is it all real? Ah, Virginia, in all this world there is nothing else real and abiding.
No Santa Claus? Thank God he lives, and he lives forever. A thousand years from now, Virginia; nay, ten times ten thousand years from now, he will continue to make glad the hearts of childhood.
(Walker Gibson, in the Amherst Alumni News) Ads for pajamas, toasters, golf clubs, rum, Proclaim the season and the kingdom come, And so in jammed department stores we pay Our sacrifices to the holiday. The fashion isto scorn the sordid mess That Christmas has become in our U.S. One is expected to deplore the game, But buy one's share of presents just the same. "Don't spend much money, please, on me," we cry, "Just something simple, garters, or a tie. The spirit counts, you know, and not the price; Most inexpensive gifts are very nice."
I say the hell with that, I'll have you know This year I want MY friends to spend some doughNot that I'm motivated much by greed, But there are just some little things f need. To wit: three new suits, an amphibious watch, A tripto Europe and a case of Scotch, A hunting lodge in Maine for weekend flings, A twenty-room cabana in Palm Springs, A little cruiser with her little crew, And, please, a half a million dollars, too, Because most of the things I seem to lack Can be provided with a little jack.
When people say the old religious spirit fs gone from Christmas, I say, never fear it: That spirit must be very much alive, If it can face our Christmas and survive. Therefore I'm asking my friends to resist All such subversive talk. You have my list. When I hear Santa ring out merrily, Then I know who he tolls for-it's for me.
Oh ! Merry piping time of Christmas ! Never let us per,mit thee to degenerate into distant courtesies and formal salutations. But let us shake our frienils and familiars by the hand, as our fathers and their fathers did. Let them all come around us, and let us count how many the year has added to our circle. Let us enjoy the present, and laugh at the past. Let us tell old stories and invent new ones-innocent always, and ingenious if we can. Let us not meet to abuse the world, but to make it better by our indiviilual example. Let us be patriots, but not men of party. Let us look of the time-cheerful and generous-and endeavor to make others as generous and cheerful as ourselves.
Modern manufacturing and merchandising methods are the greatest factors in the miraculous growth of the Hollorv Tree Red'rvood Company of Ukiah, California, during the past 10 years of cutting and milling redwood sa'rvlogs only, inits dual 67-acre mill and remanufacturing plant located in the heart of the Cali{ornia Redwood country, approximately 150 miles north of San Francisco.
The head man of this progressive concern is 40-year old President William M. Moores, who started in the forestry business as a "whistle punk" a few years prior to the start of World War II. Bill, as he is familiarly addressed by all employes throughout the huge operation, is a young man familiar with every phase of this vast operation, from the log to the mill, through the finish plant to marketing. By surrounding himself with young, aggressive department heads who knorv their part of the business from the ground up, he is able to keep in direct touch with the company's sources of logs straight through to the finished product and delivery.
Hollow Tree Redrvood Company is a planned operation from start to finish. The up-to-date circular sarvmill, presently cutting 115,000 board feet per shift, is located just one mile over private paved road from the large modern remanufacturing plant. Efficient handling, under the supervision of Lee Vostmyer, general production superintendent, moves the material to the second section of the plant r,vhere it is prepared for drying either by air or kiln. Four huge Moore Dry Kilns, with a capacity of half-million charge each, are in operation constantly, and the sticking crews.
along with the remanufacturing plant crervs, are on a 24hour, three-shift basis. Over four and one-half million board feet of redwood is shipped from this location each month.
This is the tenth anniversary of the firm rvhich started rvith a total of 35 employes. Today, Hollorv Tree has over 215 production employes on its payroll, operating on a 'round-the-clock basis. Although a great percentage of the finished lumber moves from the plant via truck-and-trailer, it is interesting to note it requires a 35-car spur to har-rdle the balance of the shipments via rail.
At the time this coverage rvas made last month, four nerv dry sheds rvere under construction, over five million feet of finished lumber was ready for shipment and, including the logs at the cold deck, approximately 10 million board feet r,r''ere.in various stages of remanufacture. This does not includeethe..tlvo million, or more, footage in the Moore Dry"Kilns.
In addition to the modern mill facilities at the remanufacturing plant,'rvhiih houses over 25 units of machinery, it requires the services of four carriers, seven lift trucks and three cranes, on a three-shift basis, to mill and move the material through the establishment.
The mill is on a constant Z4-hour basis and the change of crews does not interfere with production. It is an automatic shift change where the relief crew arrives before the preceding crew leaves the post. Each crew is retired in order without stoppage of equipment. Superintendent Vostmyer says the only waste connected
HOI1OW IREE REDWOOD COMPANY'S mill is shown in two views ot laft ond right in top ponel of pix obove, while rhe remonufocluring plont is shown lop center. fhe second ponel shows vorious views of finished lumber sfacks in the huge 67-ocre plont or Ukioh, Colif. The Moore dry kilns ore seen left and right in rhird ponel, qnd centcr shows sito of future storoge shed. left qnd right next ponel-looding on compony 3pur; cenior, concenlrdtion
with the Hollow Tree mill is sawdust. Tl-re chips, and all cut-off pieces, are loaded in standby trucks which roll down the hill one mile to the big new Masonite plant, rvhere they are utilized in the various products manufactured by the Masonite Corporation.
The operation of the plant under Lee Vostmyer, a veteran in the lumber milling business, is handled on a constant flow
system. The logs move from the logging area via huge trucks to the cold deck, where they are stacked and made ready for the carriage to the sawyer. As the material comes off the chain it is sorted and immediately prepared for hauling to the remanufacturing plant, where it goes through the various stages of preparation for market.
There is no lost motion in any part of the operation,
which is handled with a minimum of employes considering the production schedule of over a million board feet per week.
To carry out the policy of a close-knit organization, all personnel of the concern live and work in Ukiah. This includes the sales and executive staffs.
To expedite travel and communication, the company recently acquired a beautiful new Tr,vin Bonanza aircraft, r'vhich rvill transport members of the company at three miles per minute from the home base to any point in the United States, Canada and Nlexico.
This ship is ultramodern in every detail and is in the capable hands of Curtis Smith, formerly r,vith the Harvaiiarr
the
Airlines, and a pilot with the U.S. forces during Worlcl War IL Smith isin charge of the transportation department and has two planes at his disposal for the convenience of company ofifrcials, sales personnel and visiting guests. A trip from l-os Angeles to Ukiah with Smith, in his sixpassenger job, requires a total of three hours.
To market over 50 million feet of redwood each year, it requires experienced help, plus 50,000 air miles of travel annually, to develop nationr,vide sales for this progressive redrvood concern.
Max
Heads Marketing
Heading this department of the business is Max R. Barnette, vice-president and general manager. Considering the r.arious problems confronting him, following his move from Long Beach last September, Barnette divided the rvork load u,ith three well-informed, capable sales executives.
F. L. Bror,vn, formerly in charge of the Chicago office of the firm and more recently in the Long Beach office, rvas appointed to the important post o{ eastern sales manager rvith headcluarters in Ukiah. He will cover his territory by company plane. Jim Hennessy, who previously covered the San Francisco Bay area, has been named California sales manager, and Russ Roepke, veteran lumber mill salesman, has been placed in charge of sales at the mill level. All sales areas will be covered by air travel in the private plane with Pilot Smith at the controls.
..dn line rvith building a close-rvorking organization, presid94p,N{,oores has the able assistance of W.H.A. Smith, vicepresident; L. D. Courtright, secretary-treasurer, and Dorothy NIcCue, executive secretary to the president. Efficiency of operation throughout the company is the rvatchu'ord of success.
"By maintaining our complete staff at the seat of operation, rve are able to give faster and better service. Our means of communication with our customers is more direct and, I believe, lnore economical. Our sales are handled from the source of supply, which eliminates 1\raste o{ time and the expense of branch offices throughout the countrv," said Moores.
"When it is necessary we all have at our disposal private aircraft to transport any of us to any point in the country. We hope to pass some of this savings or-r to our customers, not only in better service but dollar n'ise also," he declared. Vice-president Smith rvas away on a timber-crnising expeditior-r n'hen this article was prepared by The CALIFORNIA LUIVIBER MERCHANT.
Hollow Tree Redwood Company appears to have solved many problems in the production and marketing of lumber. The modern offices, mills and equipment of the company depict a successful, clean operation with happy, contented employes at the helm.-by Ole May.
Van Arsdale-Harris Lumber Co., Inc., well-known in San Francisco Bay area lumber since 1888, was recently purchased by Ted Nell and his father, Edward J. Nell, succeeding the Needham interests in the pioneer concern. The father and son partnership will continue to operate the business as Van Arsdale-Harris Lumber Company, with headquarters at 595 Tunnel Avenue, San Francisco.
Ted Nell, who will actively manage the firm, was formerly sales manager of Sonoma Wood Products. His brother, phil Nell, is general manager of that firm. Edward J. Nell formerly had his own business in Manila, P.I., representing various U. S. heavy machinery manufacturers in the Far East. In addition to Ted Nell, Fred Oliver is also active in tl.re Van Arsdale-Harris sales department. Cliver, who joined the firm earlier this year, had formerly been with Forest Fiber products Co.
The new partnership is currently expanding under-cover storage facilities at the yard in order to accommodate complete stocks of high grade lumber, including various siding patterns, clear timbers, specialty items and industrial lumber.
An election meeting of Coast Counties Hoo-Hoo Club 114 was held October 27 at Dixie's restaurant, between Watsonville and Santa Cruz, with Ollie Lee, outgoing president, presiding. Later in the evening, Vince Moore, Moore Lumber Company, Salinas, received the president's gavel and officially began a new Club 114 year to be presided over by the well-known and popular Salinas retail dealer.
President Moore's fellow officers and directors for the coming year are as follows:
Vice-president, Willard Lentz, Santa Cruz Lumber Company; Secretary-treasurer, Dan Cuckler, Georgia-Pacific Plywood Companv, Salinas; new directors-Bob Brazelton, Georgia-Pacific Plywood Company, Salinas; Jack Russell, Hayward Lumber Company, Pacific Grove; Sherwood Causley, Hayward Lumber Company, Salinas; Herb Swenson, Reid & Wright Lumber Company, Fresno; Fenner Angel, Pacific Lumber & Supply, Santa Cruz, and Ollie I-ee, E. L. Bruce Company, Inc., Santa Clara.
The first Club 114 meeting under the leadership of tlre new offrcers and directors was a very successful Concat heltl at Cademartori's on the Monterey highway, November 17. Dave Davis of Simpson Redwood Company, Snark of thc Universe, presided over the Concat.
There is enough standing sawtimber in the United States to build a six-room house for every man, woman and child in the nation with lumber left over.
(Continued from Page 34)
the building material field is mute testimony to what good promotion behind a worthy product can do.
The Western Pines have been advertised before the American people for more than 30 years. Advertisements in consumer magazines helped give the woods the character and "brand" personality needed to make them a marketing success.
One of the most successful services of the promotion department has been its providing publications for consumer use, and for use as sales helps by the retailers. By the end of the year, well over a million pieces of literature will have been distributed.
Ranging from small, inexpensive leaflets to elaborate consumer idea and lumber trade species books, the association has been a pioneer in the use of publications for promotional purposes.
Ho'ivever, it was in industrial films that the association stepped out in full pioneering regalia when, in the mid193O's, it produced one of the first lumber industry movies. Since that time it has kept pace with this media, recently producing the award-winning "The Bounty of the Forest," a 2S-minute documentary in full color which has been tabbed a "TV classic" by the television industry, rvhich often makes use of it, and "Operation Attic !" a pioneering effort, and another award-n'inner, in the "do-it-yourself" field.
The films are available on loan free of charge to retailers interested in showing them before service groups
and other organizations, in special showrooms at the lumberyard.
Recently, through its advertising agency, a special publicity program has been aimed to carry the story of the Western Pines and associated woods to still more people. Slated to cover the nation via the rveekly and daily newspaper medium, early results shorv excellent editorial reception.
This Fall the latest series of newspaper advertising mats were released for use free of charge by retailers. A proof sheet is available and will be sent on request. Also just released for retailer use is a new series of six, one-minute full-color theater advertising short movies promoting the use of Western Pines. This brings to 19 the number of different "playlets" available for carrying the retail lumber message to the community through the medium of the local theater.
A force of eight field men, scattered in the most important sections of the United States-including California-work with retailers to help handle problems rvhich may occur. The field representatives can also provide the retailers with ideas regarding the facilities of the association and how they best can be used.
The field men also work closely with builders, architects. and others involved in the merchandising and use of lumber.
With the markets for the products of Western Pine mills scattered across an entire continent, a special department of the association keeps a watchful eye on developments in
SUGAR
freight rates and other freighting problems. It keeps the entire industry abreast of the situation, as rvell as presenting the association's case when necessary.
Thus, equitable rates are carefully sought and maintained. This, of course, affects the lumber at its end market-the retail lumberyard.
Another of the Western Pine Association's pioneering efforts rvas in the research field. It began in the early 1920's with a one-man seasoning department designed to give seasoning consultation to member mills. Today its laboratory facilities and 11-man stafi direct their energies to the exploration of the'rvorld of wood and its further possibilities in utilization, preservation and beauty.
Among the developments in which the laboratory
played a large role are the knot sealers (WP-578 and WP-578-P) and Permatol (pentachlorophenol) wood preservative.
The knot sealers have helped in attaining higher utllization for knotty grades of lumber, doing so by providing a method whereby knots may be sealed to prevent their resins from bleeding through the paint. The early, clear sealer stimulated the use of economy (knotty) siding and other knotty lumber with pairlted surfaces. Last year, the pigmented sealer was released for manufacture, and in a sense has "put more economy in economy siding" by combining the sealing and primer-coat applications into one step.
Permatol, second only to creosote in use in this country as a wood preserver, helped the woodwork in-
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dustry retain window and door markets, and expanded the uses of woods into other areas preservation made possible.
Hundreds of other projects, many of them detailed items undertaken within the industry itself, have been successfully concluded or are in various stages of development.
The laboratory experts already have placed the finishing touches on a 2x8-foot paper-covered sheathing panel; begun expansion of the laboratory to handle the increased load of research business; begun looking forward to the development of such things as a chemical treatment for wood surfaces which changes the structure of the wood to an extremely tough, weather-resistant, stable material.
Among the projects that research both in the \Mestern Pine laboratory and in other research organizations has
made possible are finger-jointed mouldings which are gaining acceptance especially when painted, end and edge-glued "short and narrows" making up wide boards, laminated 2/4's, paper-covered siding, veneer-covered siding, Staypak (compressed non-resinous wood), and many others.
Understanding the many and varied facets such as these described here, which make up the Western Pine Association,theretail lumberman is better equipped to utilize them. And as time goes on, more and more benefits will go to the retailer as the W'estern Pine Association continues its efforts to better merchandise a better product.
It's just good business.
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2440 South Arrowmill Ave. Los Angeles 23, Colif. (West of Atlcntic Blvd., ofi 44O0 Eost Woshington)
ANgelus 3-7511
Neor Freewoys Fcst looding
On the basis of recent conversations with government offrcials, Earl W. Smith, president of the National Association of Home Builders, said that he believes there is increasing awareness of the need for a re-examination of current housing credit policies in the light of recent developments on the homebuilding front.
The ,current decline in housing starts and the tightening mortgage credit situation make it imperative for the Administration to loosen its restrictions on housing credit. "It is to be hoped that they will act without delay to relax existing curbs on housing," Smith said.
After reviewing conditions in many areas, the El Cerrito, Calif., builder said that it is quite clear that builders everywhere are encountering a mortgage pinch which means an inevitable and serious further slowdown in housing starts early next year. In view of the six-months lag between
initial financing and the start of the house, no'iv is the time, said Smith, to take action if we are to prevent starts from slipping badly next year.
Along with other industry leaders, the NAHB president has been urging government ofificials to take action to relieve the mortgage pinch, to relax unnecessary home building credit restrictions and to clarify their policy on mortgage warehousing as rapidly as possible so as to permit preliminary work for next year's building operations to go on unhindered.
President Wayne Mullin has enrolled in the So,uthern California Retail Lumber As.sociation the Montrose yard of the Anawalt Lumber & Materials Co., 37II Verdugo Blvd., as an active member. Officers of the yard are Bernard Anawalt, president, and Albert E. Sullivan, manager.
Portland, Ore.-O\r'en R. Cheatham, president of Georgia-Pacific Plyu'ood Co., revealed tentative plans October 25 lor a 250-ton pulp mill at Toledo, Ore., center of G-P's large timber holdings in rvestern Oregon. He also restated the company's .intention of building a pulp mill of probable 500-ton daily capacity at Juneau, Alaska. President Cheatham said the company's netprofit for the first three quarters of 1955 rvas $4,552,712, compared to $544,495 in the like 1954 oeriod.
Barstow, Calif.-The Hayward Lumber Company has named Don Warrick as the new manager of its lineyard here. He was formerly at the Hayward retail yard in Lancaster, Calif., and also with the company in Glendale.
This effective display has been developed so you can keep hardrvood flooring out front where people will see and buy. Especially slanted to profitable "Do-It-Yourself" business, the colorful 36"x35" unit displays three Bruce prefinished floorings: Strip, Ranch Plank and Fireside Plank. "Flow-To-Do-ft" literature is included in display pocket.
Mounted on heavy wrought iron legs, this sturdy display has a prebent Masonite back with flooring strips held by steel springs to eliminate warping and strip separation. It's built to last. Put this display to work now and make extra flooring profits. Order from your Bruce distributor or rePresentative listed below.
Fullerton's record year in building permit valuation continued in October with $4,044,279, to bring 1955 to 938,069,l04-already exceeding all of 1954 by $10 million.
Phoenix, Ariz.-During Ortober, the Finch Lumber & Supply Co. here sponsored a Fire Prevention week poster contest.
Sunkist Growers, Inc. of Los Angeles errded the "orange-crate era" November 2by officially cl-ranging its price and size systems to conform with a switch from wooden boxes to fiber cartons for shipping fruit.
'''''@D-';: ;: ffi: ui,'i:i:iil,, il;"''' "'''''
Pledged to continue the successful previous program, Phillip A. DeMarco, DeMarco Cabinet Sales Co., Los Angeles, was named president of the Southern California Association of Cabinet Manufacturers, to succeed Paul A. Stember, Hoffmeister Cabinet Co., Los Angeles, rvho served two years.
Representing 145 member companies, the association has established rigid specifications for the protection of the homeowner through close cooperation with government
agencies concerned with inspection details. "Its aim is to promote the use of wood cabinets in the construction industry. With headquarters here at9126 South Western Ave., the group now has county cl.rapters and eventually we hope that all 10 Southern California counties will be represented," DeMarco promised.
As treasurer of tl-re association for the past seven years, DeNfarco brings to his new position a thorough knowledge of the industry and its problems.
Elected to the office of vice-president is H. C. McConnell, El Monte. Dee Housepian, Inglewood, was appointed treasurer, lvhile Frank W. Daluiso retains his post as secretary. A new position, that of advisor, was tendered the immediate past president, Stember, in order to draw upon his experience gained while holding the top office.
New directors are R. A. Ruhoff, Culver City, J. C. Erwin, Wilmington; T. Tobbias, Montebello, and Ray Newquist, Inglewood, named to two-year terms to supplement the existing board, composed of Joseph Madron, Highland Park; Frank Rolapp, North Hollywood; Wilbur Rubottom, El Monte, and Harry Lucas, Los Angeles.
Fred H. Ludwig, Reading, Pa., has been elected to the presidency of the Associated Lumber Mutuals at the association's annual meeting in Chicago, Ill. Ludwig is also president of the Merritt chain of lumberyards, Reading, Pa., and president of Pennsylvania Lumbermens Mutual Insurance Company, Philadelphia, the nation's largest lumber mutual insurance company.
Residential building this year in Southern California is headed for a new record. Permits were issued at an average rate approaching 160,000 units per year in the first nine months, which istloh above the record set in 1954. The annual rate has averaged 85,300 in Los Angeles county and about 27,800 in Orange county. Real estate activity in the third quarter of the year showed the largest number of deeds recorded in history except for the first three-quarters of 1946.
G. John Lipani, southern district manager of the Western division for Weyerhaeuser Sales Co., Los Angeles, announces the appointment of Sherman "Sherm" Troxel to the San Francisco sales office of Weyerhaeuser. Troxel will continue to call on the territory formerly serviced by Gene Reynolds, who retired September 3O after 38 years of service with Weyerhaeuser Sales Company.
Prior to joiningthe San Francisco office, Troxel had worked under Lipani in Los Angeles for Weyerhaeuser more than four years. He originally gained his lumber experience in various Pacific Northwest mills, including the Weyerhaeuser sawmill at Springfield, Ore.
In addition to Troxel, the San Francisco Weyerhaeuser office at 391 Sutter Street is stafied bv Ralph Hardin and Sallv Haddox.
Lumbermen and their ladies are once again urged to reserve a luncheon date at the St. Francis hotel on the 22nd of December, reports Al Bell, president of the San Francisco Hoo-Hoo Club, when the No. 9 club rvill hold its annual Christmas party feting 50 deserving children from tl-re S. F. Boys'Club.
The youngsters, who otherwise might be passed up completely by St. Nick, are in for a real treat this year, according to Hac Collins, general chairman of the annual affair.
The Christmas party, complete rvith turkey dinner, Santa Claus, presents and entertainment, is made possible through the hard work and cooperation of Hoo-Hoo Club 9 committeemen and members, and the support from the Northern California lumber industrv.
The second printing of the popular Hyster booklet, "9 I'rofitable Minutes for Contractors," has been completed and is available for distribution. With a reading time of only nine minutes, the brochure outlines methods of increasing productivity through the use of Hyster job attachments on either new or used tractors. The attractive, two-color booklet is pre-punched to fit into a standard three-hole ringbinder. Copies are available from Caterpillar-Hyster dealers or by writing to the H1'ster Company, DO2 N.E. Clackamas St., Portland 8, Oregon, for Form No. 1305.
Three lumber concerns have been voted the "Joshua" award for distinguished use of matchbook advertising in 1955, announced Charles Furcolowe, of the Match Industry fnformation Bureau. A panel of outstanding leaders in advertising selected the matchbooks as among the most effective promotionally. More than 300,000 American business concerns used matchbooks {or advertising during the past year.
A "Joshua" certificate was awarded to Robert Dollar Company of San Francisco, manufacturers of old grol,vth Douglas Fir, Sugar and Ponderosa Pine and distributors of Douglas Fir plywood. Dollar rvas cited for a program embracing the direct-mail distribution of eye-catching co11-
tainers of 10 packets of the company's matchbooks each month. J. Harold Dollar, vice-president, designed the packaging and match covers and reported a rvritten response of- 8/o to the monthly mailing. In addition, the company's salesmen use the matchbooks as "calling cards."
Dicknsons Lumber Company, also of San Francisco. \\ras cited for a matchbook of striking design and appearance lvith cartoon figure of lnmberman carrying a long plank from a forest.
The Apache Company, rvholesale lumber merchants of Fort Worth, rvas selected for a n-ratchbook program embracing distribution of cellopharle-l.rapped packets of four 4O-stick matchbooks to customers and prospects.
The "Joshua" award is named for the inventor of matchbooks, Joshua Pusey.
The 200 million feet of timber we just bought in Trinity Nat'l Forest brings our reserves to more than a billion board feet. This, plus three sawmills, two planing mills, and dry kiln capacity of seven million feet of seasoned lumber a month, is your assurance you can get the lumber you want when you want it, frod the Ralph L. Smitn t"frber Company. Good service mikes good friends . . . weire working constantly to serve vou better. Our Speciahy -- Itixed Cars for the frade
Ernest McKinnon (left) has just taken over the Sacrarnento Valley territory for the American Sisalkraft Corporation, manufacturers of waterproof re-enforced papers. "Mac" attended Lassen College and was formerly with Firestone Tire and Rubber Co. He is 25 and makes his home in West Sacrarnento. American Sisalkraft Corporation is in the midst of an expansion program in u,hich McKinnon will take an important part. The firm has its first western factory at Tracy, California, and Western in San Francisco. offices at 55 New Montgomery Street
More than half a million acres within the Teton Nationai Forest in western Wyoming has been designatecl as the Teton Wilderness Area by the U.S. Department of Agriculture. The area straddles the Cor-rtinental Divide and is adjacent to Yellowstone National Park. It will be managed so as to preserve its natural primitive conditions. No roads, sales of timber, or other activities contrary to this objective will be authorizecl.
The Teton \\/ilderness Area will be part of a system of nearly 80 areas totaling lnore than 14,000,000 acres within the national forests which the Department of Agriculture has set aside for preservatiou as wilderness.
Clarence E. Sutton (left) has been named sales promotion manager by Masonite Corporation. He joined the company in July 1952 to edit its external house organ, circulated to 20,000 lumber dealers. Subsequently he served as assistant manager, public relations department. IIe became assistant sales promotion manager in the spring of 1954.
Previously, Sutton was a free lance writer on merchandising topics for business periodicals, an ac-
in for several years after his discharge from service and with a public relations unit in tivity he engaged four years' army France.
U.S. imports of hardwood lumber from Japan totaled 38,782,000 board feet in 1954-more than double the 16,126,000 feet imported in 1953 and five times 1952 imports of 7,675,000 feet. Philippine hardwoods, which were not important enough to be classified separately in 1953, made up 54/o of U.S. hardwood imports from Japan in 1954 and were responsible for most of the increase between the two years. In the first five months of 1955, hardwood lumber imports from Japan totaled 13,572,000 board feet-38/o above the corresponding period of 1954.
Whether from the Far East, Europe or Africa, Diamond "G" Plywood fieatlS:
Selection from the world's best mills
Manufacture to exact standards Careful supervision from order to final delivery
Our 84 Years' Experience Assures Complete Reliability
The November 1955 issue of the Lumbermen's Red Book is just off the press, the 148th issue of the famous credit and sales guide. Since 1876, the Red Book has been the principal source of credit information for the lumber, woodworking and allied industries of the United States. It listsand evaluatesthe manufacturers, wholesalers, retailers and quantity users of lumber and wood products of all kinds. The listings include credit ratings, business classifications, addresses and other facts of value to buyers and sellers alike.
The Red Book is published semi-annually and is kept up to date by supplements that go out every Tuesday and Friday throughout the year. These twice-a-week supplements contain hundreds of last-minute items of credit and sales information. They provide a unique service available nowhere else. The agency also compiles detailed analytical credit reports and conducts a collection service for the handling of commercial claims.
The Red Book is published by the Lumbermen's Credit Association, fnc., 608 South Dearborn St., Chicago 5, Ill., and an eastern branch is maintained at99 Wall Street. Nerv York 5, N. Y.
oreo when
Kingman, Ariz.-A. T. "Bill" Taylor, who was with the Hayward Lumber Co. at Blythe, Calif., for 25 years and recently retired to a small Montana ranch but then returned to Blythe to work, has accepted a position as manager of a lumberyard here.
We Sincerely Wish All ol Our Friends, Cuslomers dnd Mills Prosperity during I956
We Appreciote the privilege of Serving You during the Pqsl ond Look Forword to the Fulure with Confidence in our Abiliryto Meet every Requiremenl when you Need
S. F. Hoo-Hoo-Ette Club 3 enjoyed "A Trip to India" on November 9 through the medium of a color movie presented by Warren Reardon of TWA. The movie, embracing native rituals, customs and a tour of the ancient cities, made it more than a make-believe trip from the Bellevue hotel in San Francisco.
After dinner an enthusiastic meeting was conducted by President Lucy Lipe. She introduced Florence Barnes, who announced that San Francisco Hoo-Hoo-Ettes were invited to participate in a fashion show on the evening of November 28.
I. Magnin & Co. was to costume ten models selected from the Hoo-Hoo-Ette membership. The audience of club members and friends were to select their favorite model and the winner to return for the final show of the series to compete with win-
ners from other prominent organizations,. An exciting prize will be awarded to the winner of the final event.
The next monthly meeting will be a Christmas party, Tuesday, December 13, at the Bellevue hotel.-Janet Johnston.
A new, up-to-date edition of the l?-page Specification Manual for NOFMA Certified Oak Floors has been published by the National Oak Flooring Manufacturers' Association. Intended primarily for architects, it also is a valuable guide for builders. 'fhe manual contains an approved nail schedule, a table of standard sizes in oak, hard maple, beech, birch and pecan flooring, plus a description of the various grades in which those species of flooring are available. Free copies are available frorn the association headquarters, 814 Sterick Building, Memphis.
(Continued from Page 54)
a thumbnail picture of how architects and other specifiers of interior woodwork are being educated in the utility and beauty of our product.
California's Phil Latasa Speaks
The session continued rvith comments on the Inspection Training School by L. C. Nicely and an evolution of the school training by one of its distinguished alumni, Phillip Latasa, Westhard Importing Company, Terminal Island, Calif., both of whom stressed the importance of sponsoring students by the members to assure training of graduates for employment, pointing outthat there are not enough graduates to fill the demand.
President Millett and Vice-Presidents Grififin, Bock and Ilanlon were re-elected for another year and the directors elected included C. R. Taenzer, Los Angeles.
Members and guests were treated to seven acts of topflight vaudeville following the banquet and all stated that it was one of the best affairs held in recent years. The Lumbermen's Credit Association also held open house.
Many members and guests took advantage of the association's free bus transportation to the "World of Hardrvoods" exhibit in the Musenm of Science and Industry. A booth was set up on the mezzanine floor to promote attendance and interest in the exhibit and many sa'w this showcase of our industry for the first time.
Income from harvesting and manufacturing timber products in Oregon and Washington is double that of agriculture.
George Myers, sales manager of the wholesale lumber division, The Martin Brothers Box Company, Compton, California, announced the appointment of lra F. "Buck" Coleman to the sales stafi of the company. Coleman is well l<nown in Southern California, having spent several years with the Inlancl Lumber Company and other wholesale lurnber concerns in the southland. Prior to coming to Los Angeles fror.n Denver, Colorado, he was employed by the N{cGuffin Lurnber Company in the mile-high city. He returnecl to Tokyo with the Balcom Trading Company after his army service and handled procurement and sales to the allied command during the Korean war.
"Buck joins our sales staff with a world of experience and I have been associated with him for several vears. We want his
many friends Box Company,
to knolv he is now with The Martin Brothers " declared George Myers.
Contract awards for future construction as carried in the Dodge Reports in the 37 eastern states in October were 5% belor,v October of last year, marking the first such year-to-year drop since April of. 1954, according to F. W. Dodge Corporation. Thus ended a run of 17 successive months in which the Dodge monthly total exceeded the corresponding month of the year before.
Dodge's residential classification as compared rvith October 1954 was down for the second successive month.
Bob Gallagher of the New Mexico Timber Company, Albuquerque, newly elected Supreme Gurdon of Hoo-Hoo, has appointed Bill McCubbin as Deputy Snark of Northern California, and Stark Sowers as State Deputy Snark of Southern California, effective November 2.
McCubbin, a past president of Oakland Hoo-Hoo Club 39, and currently an offrcer of San Francisco Hoo-Hoo Club 9, is a partner in the San Francisco wholesale lumber firm of Raymer & McCubbin.
Sowers, of Inland Lumber Company, is past president of
The fqct thot so mqny of our inslqllqlions represent repeot orders is, we believe, the best recommendolion os to the drying resuhs you con expect with Moore Cross-Circulotion Kilns.
Time-tested since 1926, lhere qre now more thon 8,00O instollqtions of this modern drying syslem. Ask o user (q represenlotive list will be moiled on requesl) ond you, too, will choose fhe Moore System.
Moore equipment is monufoclured by us in one of our 4 modern fociories. Write rodoy for complele focts, specificotions, pricesno obligotion!
the Riverside-San Bernardino Hoo-Hoo Club and is general sales manager for his firm. He is well known throughout California and the Pacific Northwest lumber fraternity.
Los Angeles Hoo-Hoo-Ette Club No. I held its latest meeting November 14 at 6:29 p.m. at the Nikabob restaurant. Planning u,as started for the big Christmas party.
Mrs. Maud Bond fromthe Business and Professional Women's Club of Temple City gave an interesting talk on Parliamentary Procedure at the Novemlter meeting and held the attention of every member, rvith all expressing a desire for another visit by the speaker soon.
Edythe Paine is unable to continue as Employment chair-
man of the club and Ann Bellino of Gardena Lumber Sales was appointed to this office. She may be reached at DAvis 9-1170 or HOllyrvood 5-0526.
The Christmas party of the Hoo-Hoo-Ette Club is the next meeting. This 'rvill be December 12 at the Rodger Young auditorium. Big preparations are being made for a bang-up party.
Roddis Plywood Corporation closed its fiscal year October 31 with the largest sales in the company's history, it was announced by Robert T. Beggs, executive vice-president of the company. Sales u'ere in excess of $50,000,000 as compared with $40,235,000 for the previous year.
sfticftictrictri€tric#.*6*ic*i6ftichic*ii6*iis
Gene V. Reynolds has retired after a 4l-year span of service in the lumber industry, 38 of which r,r'ere with the Weyerhaeuser Sales Company. At the time of his retirement last month he was the district representative for Weyerhaeuser in one of the San Francisco territories, a position he had filled for 12 years.
Born in Kansas City, Missouri, he counts among many unique experiences attending high school with Yankee Manager Casey Stengel and Movie Star William Powell. His interest in the lumber business was born in Kansas City in 1914, from which he moved in 1915 to Enterprise, Oregon, joining the Weyerhaeuser organization in 1917.
The 353rd Terrible Twenty tournament was held at Monterey Peninsula Country Club, October 20. Tom Fleming won handily 75-U7, and Carsten Woll took second place 82-17-70.
Nine members made the trip,with three guests, and the weather was beautiful. I am told most of the fellows came early to play several courses and some stayed late to see the game at Berkeley. Entertainment was provided for the women and from all reports it was a very successful trip.
WE LIKE TO SAY "THANK YOU'' FoR THE oirponruNrrY To BE OF SERVICE AND TO\TISH YOU SUCCESS AND PROSPERITY IN THE DAYS THAT LIE AHEAD MAY YOU ENJOY A MERRY CHRISTMAS AND A PROSPEROUS NE$T YEAR.
We played Red Hill on November 17, with Helmer Hoel as host. The finals of the first six months tournament were scheduled, Bauer vs. Hunter in the lst Flight. LaVon and Huck defaulted in the 2nd Flieht, so Bohnhoff wins autornatically.-H. M. Alling.
t OO8 Fuller Street
Klmberly 2-3595
Wholesale Only rsbsb*iis*bsiissbsb*iissbsi*lsiss
Willis R. Hanes has been named general manager of the Valley Plywood Company, Van Nuys.
Vic Roth of the Triangle Lumber Co., Oakland, and alsc.r secretary of the Forest Products Research Society, Northern California Section, spent a recent week touring mill connections.
Lloyd Webb, manager of the softrvoods department, and his wife, with Mrs. and Joe Adams, all of E. J. Stanton & Son, Los Angeles, spent several days in Las Vegas last month soaking up the sun and reportedly "breaking the bank" at the Sahara.
Don Coveney, California Lumber Sales, Oakland, called on northern California mills early in November.
Straight, close and uniform-gralned, lightweight, light colored, workable, nailable, paintable, Ponderosa Pine is the pick o'the pines! Suited for all residential and light construction use-for fine paneling, woodwork, windows and doors-for furniture and specialty cuttings.
Ponderosa Pine comes in 3 select, 5 common,4 dimension, 4 factory grades. You can order it in straight or mixed cars-together with the other woods of the Western Pine region-from most Western Pine Association member mills!
Ray Wiig, executive of Southern California Lumber Sales Co., has returned from Reno, Nevada, and a visit to the Kaibab mill, Fredonia, Ariz.
(More Personals on Page 140)
filewy @l:rigtmsg nn! g Thunpy fltft Ptur GILIUERI$ @ GErttE]tT C0.
OVER A HAIF - CENTURY OF SER,VICE
77 So. Posqdenq Avenue, Posodenq l, Colifornicr
FOR THE RETAIL TUMBER DEALER ond
PTANING'Yl|tt OPERATOR
t.C.L. & DIRECT CARTOAD SHIP'IAENTS
IfIIPORTED HARDWOODS DOMESTIC HARDWOODS
Philippine Mchogony (Joponese Sown Srock)
Joponese Birch
Japonese Ash
Honduros Mohogony
Blqck Wolnut
Appolochion Whire Ook
Appolochion Red Ook
Birch-Whire Mople
White Ash
PACIFIC COAST HARDWOODS
Alder Mople Birch
Representing Angelus in Arizona - Joe fardy
(Continued f.rom Page 22)
ment demanded, and increase in interest rates reduces by many thousands the number of potential home buyers. fn other words, the marginal buyers are priced out of the market by just a few extra dollars monthly cost.
These are straws in the wind which are causing lumb.ermen here in the Douglas Fir region to take a look at their hole card this winter.
On the brighter side is the determination of the fir industry to maintain at high level its national advertising and promotion programs. There will be no letdown in national plugging for Fir, Hemlock, Cedar and Spruce lumber from this region. Every media will be used to encourage the consumer to buy West Coast lumber. Full-color and full-page advertising in national magazines will call attentionnotonly to the merits and wide flexibility of West Coast lumber, but will feature the retail lumber dealer as the lumber and construction authority in his community.
Most of the promotion material developed by the West Coast Lumbermen's Association plays up the part of the retail lumber dealer in selling west coast lumber. This same line is followed in nerv television programing soon to start, in promotion literature and in advertising in the nation's lumber, architectural, farm and shelter magazines.
A great many of the nation's retail lumbermen have taken advantage of the West Coast Lumbermen's Association offer of a free display panel board. A collection of beautiful, full-color illustrations showing lovely homes of west coast
u'oods is included in the kit of display material.
The dealer selects a peg board from his stock (a standard door size is recommended) and puts the display together. It is colorful, does not occupy much room and should sell a lot of lumber, progressive retailers believe.
The West Coast tree farm program continues to gro\ '' During the year 1955, 60 new' tree farms were certified by the Industrial Forestry Association. These new tree farms included 230,913 acres of privately owned forestland in the Douglas Fir region and the addition of this sizeable area brings the total of tree farm acreage in western Oregon and Washington to 4,546,343 acres. There are now a total of 304 separate tree farms in the fir region.
The tree farm program aimed at better utilization of our forests, improved management and protection of the growing crop has had a far-reaching impact on this region's economy. Today most forestland is relogged so that any values overlooked in prime loggingcan be recovered. These values include short logs, broken logs, tops, chunks and marginal logs which can be handled by a small crew rvith light equipment. The saving and salvage has been tremendous.
The industry plans an intensification of its lo'iv-grades lumber promotion program. Popular grades of Numbers 3 and 4 fir and hemlock lumber, for the first time in :r decade, have not been moving in as high volume as lumber manufacturers would like. Consumers and retailers rvill be
Speciolizing in 3/+" T&G V Joinfend motched SOUTHERN HARDWOOD WALI PANETING
tos ANGELES 23, CAL|F. KENNFTH w.rrNcrtin
urged in new advertising and selling literature to put these utility grades to work where they can do the job and at a saving.
Speciolists in Custom Mill Work-Cor Unlocrding ond Lumber Storoge. Unlimited CopocityEfficient Scheduled Operotion. Complete Kiln Service. Office Spoce to Leqse-Lift Trucks fo Leose.
West Coast millmen are carrying on a research project with the University of Oregon school of architecture to develop some new patterns in siding and interior paneling. The research team has been at work on very sound ideas for new patterns to conform to demands of contemporary design. The new patterns will be offered to the trade sometime during 1956, it is announced.
C)f interest toall Americans is the continuing effort ol \\rest Coast millmen to improve their utilization of our valuable timlter resource. Some five years ago the pulp industry of the north.ivest started an intensified program to develop a new source of raw material for its wood pulp needs. It encourages mills and plywood plants to install chipping machines at the sawmills andplants. In the space of two years, some 150 such machines were installed. Tl're salvage of leftover r,vood was tremendous. This development has grown by leaps and bounds each successive year. Today more than 200 sawmills and plyrvood plants have installed chipping machines.
Eclually as important, some of the larger sawmills have installed rvhole-1og debarkers, which means that every sliver of u'ood not used to make lumber can be converterl into high grade pulp chips. It is estimated today that some tr,vo billion feet of leftovers goes into chips. Some kraft mills exist aln.rost completely on u'ood from this source and a ne\v pulp mill just completed at Albany ha.s no 1og pond
and no provision for handling full logs; will get its entire chip needs for leftovers.
We mention this to show trends and to illustrate that wood is becoming more valuable. Most mills today are concerned with getting as much revenue from the log as possible so they can hold down the price of lumber.
The problem today is for the lumber industry to compete successfully with a substitute industry that is well financed, making a good product and is backed by hard-hitting promotion. Lumbermen have come a long way in the field of promotion themselves in the past decade, and most of them realize they still have room for improvement. Most important, they realize they must maintain a high level of national advertising and promotion if they are to retain their traditional markets and gain new ones.
Best evidence at hand is that west coast millmen expect good business in 1956. They don't expect it will come rvalking in their mill doors, but will go out at least half way to meet it.
Factual information on the stiffness characteristics of residential floors, including the relation of deflection to plaster cracking and vibration, is provided in Housing Research Paper No. 30, "Deflection Characteristics of Residential Wood-Joist Floor Systems," recently published by the Housing and Home Finance Agency. The 34-page booklet may be purchased for 40 cents from the Superintendent of Documents, U. S. Government Printing Office, Washington 25, D.C.
Mart FIR
WHITE
INCENSE CEDAR
High Altitude, Soft Textured Growth MODERN MOORE DESIGNED DRY KILNS
and Registered
Manu[acturer Distributor
SUSANVt[tE CALIFOR.NIA
FORCED DRAFT CIRCUTATION
HUMIDITY CONTROL INCREASED
FASTER, BETTER SERVICE ASSURED
INCREASED CAPACITY
QUALITY DRYING
L. A. DRY KILN & ST()RAGE, INC.
4251 5hcilo Sr., Lor Angcles, Colif. Talephona ANgelur 3-6273
We ossure our customers poinstoking ond coreful hondling ond drying of their lumber"
Dee Essley, President
Morsholl Edwords, Superintendent
l{tl0ltSAtt il$lfilBUl0fiS: *2,ooo,ooo FEEr rNvENroRy GUARANTEEs STore 5.BBZ3 pfNE ptyWOOD PROMPT SERVICE, GIUALITY AND SAVINGS sronrey 7-tt2e
FIR PtYwooD [rErll|aN.n,fErD r-fjn,|Bfa. .fn.e rNC.
PINE
SPRUCE
WHITE FIR
r 330r BURBANK BLVD. (AT FULToN), vAN NUys, cALrF.
DoucrAs F:R -lil':lil,l,
HEMTOCK
rRucK
Washington, D. C.-Not only are rising incomes and a growing population helping to maintain the housing boom, but such factors as the tearing down of older homes and the chance to trade in a house on a new one help to strengthen demand.
New nonfarm households formed at an annual average of 977,000 between 1950 and 1955. New construction dttringthat period averaged better than 1,00O,00O new nonfarm units a year.
Older dwellings, industry officials believe, are being torn down at a rate of about 300,000 per year, although many are immediately replaced by public housing units. Still, the disappearance of older housing inevitably results in many former occupants moving to new, privately constructed dwellings, they believed.
Industry experts believe the trend to replace unfit city housing units will continue and expand as the public becomes more concerned about "blighted" areas.
Of the estimated 45;0@,000 dwelling units in the United States, not including farm houses, government experts believe about 8,000,000 are substandard. That does not mean, they pointout,that all should now be replaced. But it indicates that possibly one-fifth of the urban population could use better housing.
The National Association of Home Builders believes the annual 1,000,000-plus home building rate maintained since 1949 can be sustained through 1960, largely on the
basis of the growing population, higher incomes and the rate at lvhich older housing is becoming unusable.
The National Savings and Loan League estimates more than 2,000,000 families rvill move from the $4000 salary bracket to $6000 this year. This offers, the League says, a "huge new market" for home builders in the $12,000$15,000 price range.
Washington, D.C.-Officials of both the Veterans Administrationand the Federal Housing Administration are watching the market to see what happens to new home building once the reduction in maximum loan maturity from 30 to 25 years and the 2/o hrke in down payments is felt.
One government official said no "significant decline" is expected. Probably only after the current house-building season is over can any estimate of the effect be made, he said. He thought January would be a good indicator month.
Officials explained that the move \vas not directed against the volume of new building-top administration officials have said they see no evidence of overbuilding-but rather to forestall inflationary trends. Prices "have been creeping up" the past few months in various items used in construction. Although these rises have been largely absorbed, officials said "that can't go on indefinitely."
The National Association of llome Builders disagreed with the government's move and flatly predicted an annual
WHOIESAIE
Specializing in Wholesale Industrial Lrumber
5036 Irong Beach Avenue (East)
Lros Angeles 58, Calif. IrUdlow 8-8211
cut of i00,000 nerv units in housing starts next year once the present backlog of mortgages already approved is gone through. The NAHB fixed the value of these units at one billion dollars.
The National Association of Real Estate Boards, too, condemned the moves and said the government's "expressed fear of future shortages in certain building materials . islikely to have the effect of an invitation to hoarding building materials and boosting the prices."
Albert M. Cole, head of tl.re Housing and Home Finance Agency, which handles the FHA home loan program, has estimated nerv housing starts this year at between 1,200,000 and 1,300,000. The record year was 1950 rvhen 1,396,000 new starts were made. Earlier this year, new home building ran at an annual rate of about 1,40O,@0 but has tapered off since.
In June, FHA and VA reported that record highs had been reached in new home loan approvals. For VA it was 39,500 and for FHA 32,000. But both agencies reported that applications for nerv loans were dolvn in June from earlier this year.
The VA, rvhich industry olficials expect to be harder hit, reports that in 1954 the average dorvn payment rvas $1100 on some 407,000 loans guaranteed. T'rvo ont of every five nerv home loans were guaranteed on a no-don'npayment basis.
The VA also said the 3o-year loans were being traded at increasing discounts before they were dropped. But an industry official predicted that banks would soon start selling the ZS-year loans at a discount, too.
9o-doy Guoronlee on oll equipmenl. '51 ond '52 models hqve new molors ond complelely overhouled. All equipmenl in perfect condition qnd hqs been operoled less thon 40 hours per week qveroge since new on our locql dock qnd rentol operolions.
(Continued from Page 18)
service. Handsplit shakes have been made ever since those pioneer days in the "cedar country" of the North Pacific coast, he stated, but until recent years their use has been confined largely to local areas.
"Then came the ranch-style type of architecture and the swing toward natural and rustic building materials," Peterson said. "The handsplit cedar shake was suddenly and dramatically placed in the home-building spotlight, and there occurred a renaissance without parallel in the construction industry. Our architects literally re-discovered the handsplit shake, and in response to the burgeoning demand hundreds of shake-makers started operations in the Pacific Northwest.
"Focal point of this new market for handsplit shakes was along the West Coast, and particularly the state of California, where ranch-style architecture first took root. And, just as ranch-style and rustic home designs spread eastward across the U.S., the demand for handsplit shakes is mushrooming in far-fung parts of the nation."
Peterson pointed out that there are three basic types of handsplit shakes being marketed today, and which are recognized in the Bureau's newly adopted grading rules. These are the handsplit-and-resawn shake, the tapersplit shake, and the straight-split shake.
Peterson said that copies of the Bureau's grading rules for the various types of handsplit shakes are available free of charge upon request to the Bureau at 5510 White Bldg.,
4068
Wholesale
Seattle. He said that tions will be published literature giving application instrucat an early date.
The 39th annual meeting of the Red Cedar Shingle Bureatr is scheduled for December 9at the Olympic hotel, Seattle, Washington., according to Bureau Secretary-Manager Virgil G. Peterson. Business meeting for members only will convene at 10 a.m., followed by a luncheon for members and guests at 12 noon in the hotel's main dining room. Friends of the shingle industry are invited.
Harry H. Steidle, manager of Prefabricated Home Manufacturers' Institute, Washington, D. C., will be guest speaker at the luncheon meeting.
KORBEL, HUMBOLDT COUNTY, CALIFORNIA
The National Retail Lumber Dealer Association convention was chosen by Better Homes & Gardens magazine as the spot to launch its 1956 Home Improvement Contest, offering a total of $25,0@ in prizes. The formal announcement was made by Meredith Publishing Company officials to delegates at the convention held in Cleveland, October I l-14.
-4"d
EUREKA, CALIFORNIA
Tom Lqnnin, Bob Fleming
503 Professionol Bldg. Hfllside 3-1674
tOS ANGELES I5
C. P. Henry & Co.
714 W. Olympic Blvd.
Rlchmond 9-6524
MENITO PARK
Jirn Rossmqn, Bob Mqcfie
l6l8 El Cqmino Reql
DAvenport 4-2525
PORTTAND 4, OREGON
Jim Clqrk
525 Boqrd of Trode Bldg. CApirol 8-4142
MAIN OFFICE ABERDEEN, WASHINGTON
The contest, designed to stimulate, recognize and reward home improvement, rvill run through 1956 and will be announced to consumers in the January issue of Better Homes & Gardens. It will embrace any improvements from lot-line to lot-line that make for a more attractive exterior as rvell as anv new enclosed space attached to a house.
Sales, total earnings and earnings per share of common stock for the third quarter of 1955 were the highest for any quarter in the history of Johns-Manville Corp. Consolidated earnings for the quarter were $7,178,801, compared with $4,683,520 for the corresponding period last year. Sales were $76,171,907, compared with $67,884,164. Income taxes for the third quarter were $5,590,000, compared with $3,530,000 for the same period last year. For the year to date, sales were $207,892,376 and earnings were $16,441,242, compared with sales of $184,612,937 and earnings of 912,711,589 for the first nine months last vear.
It is believed that Southern California construction reached a 2-billion dollar volume in 1955's first ten months. In that period, 66 southland cities issued $1,080,906,401 in building permits, while $554,848,86t9 was issued by the unincorporated areas of nine SoCal counties, according to the Research department of the Security-First National Bank of Los Angeles.
In addition to the city and county area new-building total of $1,635,755,270, there was engineering construction of $244,000,000 and considerable construction in non-reporting sites.
The 1955 building total seems definitely on its way to establishing a new yearly record and also one of the most sensational national records.
Wholesole lumber
Douglos Fir - Redwood - Whire Fir Concenlrcrtion Yqrd nt Fort Brogg
Fred Holmes
Gorl Force Box 987, Fort Brogg, Colif. Phone 7681
Wendell Paquette, Lumber Sales Co., San Francisco, visited Los Angeles recently and called on SoCal dealers with Lyle Brewster, firm's representative in the area. Calls were made in San Diego, Imperial Valley, Orange and Riverside counties before Mr. and Mrs. Paquette returned home via Las Vegas to spend several days "unlaxing" in the sun country.
Mr. and Mrs. Gordon Wilkinson, president of Lumber Manufacturers, fnc., Portland, Ore., were recent visitors in San Francisco, Los Angeles and Palm Springs and planned to return north the first of December.
Jack Davidson, executive of Pacific Wood Products Co., Los Angeles, returned late last month from a business swing through the east and deep south. He attended the National Plywood Distributors Assn. convention at Miami Beach and called on agents and distributors of the importing firm in Texas, Louisiana and Oklahoma.
Hugh Pessner, owner of West Coast Timber Products Agency, returned to his San Francisco of6ce after a week visiting northern California mill connections.
George Myers, salesmanager of the wholesale lumber division of The Martin Brothers Box Company in Compton, Calif., returned from a trip to the company plants in Oakland, Calif., and Sutherlin, Ore., calling on mills and lumber firms in northern California and visiting business associates in San Francisco enroute home.
Mr. and Mrs. Mackin of Hallinan Mackin Lumber Co., San Francisco, have returned from a month's tour of France, England, Ireland and Scotland. They reported weather ideal and enjoyed a grand time.
Bill Howe, southern California hardwood sales executive, and Mrs. Howe will return this month from Perryville, Mo., where they have been hospitalized since Nov. 9 following a serious automobile accident on their return home from the NHLA convention in Chicago and trip through New York and the east.
Charlie Schmitt, The Beton Company's lumber division manager, is in Los Angeles on business and will return to home base in San Francisco about Dec. 9.
J. C. "Mac" McCune, district salesmanager, lumber department, J. H. Baxter & Co., Los Angeles, attended the general meeting of the Western Wood Preservers Assn.
in Seattle recently and returned via Corvallis, Ore., to see his son Jack, second-year engineering student at Oregon State.
Hugh Codding, bustling young Santa Rosa builder, has bought himself two-no less-airplanes, a jet-assisted Cessna 31O and a Cessna 180, and-having no place to put 's6-6s1sly bought the Santa Rosa Airport, which is non' called the Codding Airpark.
Jim Tattersall, co-orvner of Security Royal Dutch Paint Mfg. Co., Los Angeles, has returned from an extended trip to Mexico.
Mack Giles, Drakes Bay Lumber Co., San Rafael, is back on the job full-time after a rveek out for an operation early last month.
Rcte-Position wqnted $2.00 per column inch
All others, $3.00 per column inch
Closing dqtes lor copy, Sth cnd 20th
SALESMAN WANTED
Well-established Redwood distributor has opening for an experienced salesman to sell Redwood to lumber yards in Oringe, Riveiside and San Bernardino counties. Give full particulars. All replies witl be held in strict confidence.
Address Box C-2432, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
WANTED
Lift Truck and Carrier SALESMAN wanted for large-capacity GERLINGER; largely local territory.
BURNABY and WILLIAMS
6102 Sepulveda Boulevard, Van Nuys, Calif. Phone: STate 5-6561
INDUSTRIAL SALESMAN WANTED
Fy a ,Los Angeles wholesale hardwood distributing yard. Must have clientele and willing to work on a commission basis with a 9rawing_account of $600 monthly, plus a good car allowance. One having these_qualifications should well maEe twice his drawing account monthly. Replies confidential.
Address Box C-2427, California Lumber Merchant
l0B West 6th St., Room 508, Los Angeles 14, Calif.
MAKE MORE MONEY ! LEARN ESTIMATING !
Read blueprints and figure rnaterials and labor. Learn at home in your_ s-pare time. Complete course available at unheard-of low price. Send for free information now!
HOME BUILDERS SCHOOL OF ESTIMATING
P. O. Box 912 San Jose, Calif.
MILL REPRESENTATIVE
Will sell your lumber (Fir or Redwood) in Southern California. -Formerly-associated f.or 2O years with highly rated Los Angeles lumber wholesaler. Desire direct mill reprisentation. Intervieiv in North or Los Angeles.
Address Box C-2416, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
LARGE NATIONAL ORGANIZATION REQUIRES CAPABLE REPRESENTATIVE, AGE PREFERENCE UNDER 40 YEARS, FOR NO,RTHERN CALiFORNIA TERRITORY, HHADQUARTERS BAY AREA. PREFER MAN WITH EXPERIENCE SELLING LUMBER DEALERS AND JOBBERS. ATTRACTIVE EARNINGS, SALARY, BONUS, EXPENSES. CAR FURNISHED. GROUP LiFE INSURANCE, DISABILITY, HOSP]TAL AND SURGICAL BENEFITS; RETIREMENT PLAN. OUR ORGANIZATION KNO\MS OF THIS AD. PLEASE SUBMIT COMPLETE PERSONAL AND BUSINESS HISTORY.
Address Box C-2433, Ccrlifornic Lumber Merchcrnt 108 West 6th St., Room 508, Los Angeles 14, Calil.
Nomes of Advertisers in thir Deportment using o blind oddress connot be divulged. All inquirier ond rcplicr should be oddrersed to key shown in the qdverfircmcnt
SITUATION WANTED
Bookkeeper, Stenographer, Payroll, General Office. Lumber ex- perience. References. Southeast area.
Address Box C-2431, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
WANTED
Position with Los Angeles area Wholesale Lumber Company. Thorough knowledge and experience in selling softwoods.
Address Box C-2429, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
LUMBERMAN WISHES MILL REPRESENTATION
Lumber broker wishes direct mill representation. Will interview if desired. Broker has 20 years' experieice.
HUGILL LUMBER SALES
4593 Sunnyside Drive Riverside, California
WILL INVEST
Experienced lumberman with excellent distribution connections will invest for part ownership in good sawmill with-timbir.--Vfiii excnange relerences.
Address Box C-2377, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Caiif.
FOR SALE
2l' Chris-Craft Exoress gruiser. Fully equipped and completely refinished. All extris. Pricea foi q"i"f.: ""fl]' Call DON at Klmberly 2-3595; Los Angeles
FOR SALE
9111"_g"t J-ift.Truc.\,.8-ton _cap,acity, L9S2 model, 64,, forks, offset carrrage. Good conalition: 96,250.
TROPICAL & WESTERN LUMBER CO.
4334 Exchange Ave., Los Angeles 59, Calif.
Phone: LOgan 8-2375
SOUTHERN CALIFORNIA LUMBER YA,RDS FOR SALE
A._.Code "FERNANDO." Located in San Fernando Valley; estab_ lished twelve, years ago; one o*rrer; tocated o" main-thiouetl street; ground around 50,000 sq. ft. but more available. R. R. leaie JbtJ..no spur-track), $12'montfily. you cart'r U."t tf,at. pii"eioi DUUOrngs and other improvements, truck, etc., $g,000; inventory about $O0fi).
B. Code 'VALLEY." San Fernando Valley yard; well_located with spqr track; three acres; lots -of sheds, inill tuitding; fi;-si;;; and. office; will lease plant at $1,000 monthly for fivJ;; i;":;;;; period with renewal p_rivilege; automotive iquitment ]"r-""f!'li apprailll. Llventorr about _$70,000. Sales foi i'u,ti v""i - isi5- u,ilirun half million dollars. Marshall & Stevens appriir"t ;;;ildb
C. Code "WOOD." This y-ard establishid oveilO yJ"* "g"l'O;;il; C-ounty; never before ofrered for sale. O.rer an acre of sround about one-half covered by sheds, store and offi.;. t;;;;.?-;;i;; 1e_gord. Qryu1d, buildings and equipment $75,000; irr"J"6iv .Uo"t $5o,00o. Marshall & StJvens appraisal i"iii"Lt..
D. Code 'INDUSTRIAL." Loiited in industrial area about t5 miles fro,m downtown Los Angeles, in town "f 5i,b00. -brt"lflrfr.i 35 years ago; lease on over an acre of ground, EtiS -onit tv: loui years to go but extension being consideied. price for all buidin;s. o$ce 11d yar{ equipment, including 1954 truck, $14p0O. i;*;;?; about $6,000. You pay for the inventory and truck;'th", n".-y""i'. on the balance.
E. Code *CHARLES." Located an hour's drive inland from Los 4"S9"1 Fine residential city.^ One ownership for over 50 te;;. R. R. lease dl!-lqgr,.-only gtO per day; will sell att Uiais. & :glt^p-Te"J_ _f.9-r $30,000 (!ar below appraised valuation). Inve-ntory S60,000. Will consider leasing impiovements to we,li-rated com-_ _ p1ny. Marshall & Stevens appraisal available.
F. Code "RMRSIDE." Located in Riverside County; established tlvo.years.. Ground 3Q@_0 sq. ft., modern store building and lots of sheds. P^r,ice- ground and buildings 929,000; equipmen-t $S,00O; in_ ventory $20,0OO. Located on main highway; an hour's drive from Palm Springs {or your weekends.
TWOHY LUMBER CO.
7L4 W. Olympic Blvd., Los Angeles 15; Rlchmond 9-8246
Lumber yard brokers for over forty years
PHONE: SUtter l-752OrO42 MlttS BUILDING, SAN FRANCISCO
SAVE! FORK.LIFT BARGAINS SAVE!
GERIINGER FORK-LIFT, 12,000 lb. cop.----------- -- - "$3100
GoterpillorlnternotionclLe Tournequ
Lorain - BuckeyeEuclidNodhweslelc.
TERftTS AVAItABtE
New 3-Ton Ghoin Hoisrr Spur GeoredlO ft. Chain Fall-----.
& SONS.lNc. ESTABUSHED le06
JOSDPH
I2324 CENTER STREET NEVADA 6-3322
HOLLYDATE, SOUTH GATE, CAIIF, METCAIF 0-3105
LUMBERYARD AVAILABLE FOR RENT OR LEASE
TWO ACRES-completely fenced and enclosed area with covered lumber storage facilities; FM-ROOM office building on prop€rty' underground-gasoline tank-in the heart of the eastside Los An-geles industiy district. Lumber unloading, spur track' kiln-drying facilities adjacent to the property. For further particulars call:
THE PHIPPS COMPANY
7157 Telegraph Road-Los Angeles 22
Phone: RAymond 3-5326
Located in one of the fastest growing areas anywhere. 60 miles from Los Angeles, Calif. On main boulevard, in town of 16'000 DoDulation. Ample buildings, approx. 10,000 sq. ft. under roof. Yeirly gross over $lm,O0O; high net profits. Prefer to sell land, inveniof, equipment and business on one deal. $30'000 cash required. Books open to principals only.
Address Box C-2306, California Lumber Merchant
lOE West 6th St., Room 508, Los Angeles 14, Calif.
COMPLETE MILL-ALL READY TO GO SAWMILL FOR SALE. Total price-property and all-ONLY 915,0m. Including 5 acres of land on the R. R. Complete head rig and carriage powEred by f45-h.p. gasoline engine. Electric set works and air does. Pond and log slip. Edger run by scparate 145-h.p. gasoline enline. Engines in perfect condition. Conveyor, good 50-ft. burner, sorting chain.
contact: STAN JANTZER (Phonc: 99R11)
Route 3. Box 3456, Arcata' California
BUY-SELL_REPAIR_SERVICE
Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.
COMMERCIAL REPAIRS AND SERVICE
1115 North Alameda Street, Compton' Calif.
Phones: NEwmark l-8269, NEvada 6-4805
DE LUXE HOME AND LUMBER LOCATION
Center of fast-growing San Gabriel Valley, fu-block off main blvd., 9 rminutes to Freeway, 9 miles northeast of Los Angeles, in South Arcadia area, nr. markets, transportation, churches, near Santa Anita Racetrack. (Free delivery zone from L. A.)
HOME-i280 sq. ft. of good living: dining-living room combination paneled in Oriental Ash, foor-to-ceiling raised Swedish fireplace with fagstone hearth, 30-foot glass window-wall to patio; one master bedroom with dressing roo'm, tiled bath & fully tiled stall shower with foot-warmer; ALSO small bedroom (or den or office) with own separate entrance and tiled half-bath. A "drearny" tiled work-saver kitchen, wired for elec. range, exhaust fan and "oodles" of cupboards-and built-ins. Forced air heat. Draperies., Insulated walls-and ceilings, air-conditioned, beautifully walled enclosed patio, fully landscaped-I5 blooming came'llias, exceptional- rare plantingsThe patio prbvides SUN, PRMCY and is perfect for,entertaining.
BLiS I NESS-Equipped witl;. 7 /2-horse DeWalt Combination saw, 2 sheds; ALSO: l-rm. cottage for employee or in-law. It is-fully furnished, including tiled kitchen, range, refrig., and other furniture'.
COMPLETE-plui fult bathroom with tub, lavatory, toilet & wardrobe closet, IDEAL for new or new,/used ft.r,mber, pre-cutting, pre-fab, storage, wholesale, retail, etc. DeWalt sa\ r' can be used for a multitude of purposes.' Also space could be rented to bldg. contractor, etc' Lot ii"e is LZO*ZO7 (over 32,000 sq. ft.). The land is constantly-increasing in value. Could be used in the future for home rentals. Sewers are in. oaid for and connected to houses.
PiICE $29,500-Reasonable down payment and terms. Owner will finance. OWNER, 5646 McCulloch, (Post Office) Temple City' California. Phone: DOuglas 7-1301.
FOR SALE
One Yates No. 341-54-inch Resaw with 50 HP motor. $2,25o or will sell without power.
GREAT WESTERN LUMBER CORP.
9Ol Thompson Avenue-Glendale 1, Calif.
Phone: CHaPman 5-6531
FOR SALE
Six 20'x80' Moore Dry Kilns completely equipped, including steel roof trusses. recordring equiprnent and 30 HP G.E. drives. Would prefer to sell as complete unit. For further description and price please- Address Box C-2428, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14' Calif.
FOR SALE-Two HYSTER
RT-150 LIFT TRUCKS; l/z-ton Caoacity. Rebuilt with g0-day Warranty. Reasonably priced' One Willamette CARRIER, standard size and good condition.
COMMERCIAL REPAIRS AND SERVICE
lll5 North Alameda Street, Compton, Calif.
Phones: NEwmark l-8269i NEvada 6-4805
"Gipo" LUMBER
A. & B. Lumber Sqles, Inc. Ace
Aldrich Lumber Co., H. W. Americcn Hardwood Co. ...
Andergon-Hcnson Co.
Anderson Vclley Lumber Co.
Angelus Hqrdwood Co.
Arcctlcr Bedwood Co.
Hcley Bros.
Hcll bo., lqmes L. ..................:.
Hqllinqn Mcckin Lumber Co,, Inc.
Hcrbor Lunber Co., Inc.
Higgins Lumber Co., I. E. Hill Lumber Co, Rcy Hill & Morton, Inc.
Hobbs Wcll Lumber Co.
Hogcrn Wholescle Bldg. Mctericls Co.
Hollenbeck-Bush Ploaing Mill Co. Hollow Tree Redwood Co.
Holmes Lumber Co., Fred C. ..........
Hoo-Hoo Club 2, Los Angeles Hoover Co., A. L. Hughes Brothers
Internctioncl Lbr. d Plywood Co,, Inc,
Jones Lumber Co., Inc., W. B. Iordcn Sqsh & Door Co., F. L.
Kelley, Albert A. Kendqll Lumber Distributors ....., Koehl & Son, Inc., John W. Koll, Horvey
L A. Dry Kiln & Storcrge Co. Lamon Lumber Co.
Lawrence-Philips Lumber Co.
Long-Bell Lumber Co. Loop Lumber & Mill Co, Los Angeles Lumber, Inc. ....
Los-Cal Lumber Co.
Lumber Mill & Supply Co, ...... Lumber Sales Co. Lumber Termincl, Inc. Lumber Wholesqlers
M d D Displcy Mlg. Corp.
MccBecth Hcrdwood Compcny ....
MacDoncld Co., L. W. Mchogcny Importing Co., Mcrnning-Mitchell Pqint Co, Mcple Bros.
Mciqucrt-Wolle Lumber C", Mcrtin Plywood Co. Mcrtinez Co., L. W. Mcron Supplies, Inc.
Mcthis-lengwold Hcrdwoods, Inc.
Mclntogh Lumber Co.
Meier Lumber Co., Herb Mengel Co., The Miller Lumber Co,, George Moore Dry Kiln Co. Mount Whitney Lumber Co,, Inc.
Mutual Moulding & Lumber Co. ....
Neimqn-Beed Lumber Co. New, Horold A.
Newquist, Jameg W. Northern Redwood Lumber Co. ......
Olsen-Corpenter Lumber Co. Orbcn Lumber Co.
Osgood, Robert S. Ostling MIg. Co.
Oxlord Lumber Co., Rex Pqcilic Fir Sales
Pccilic Forest Products, Inc. Pqcilic Lumber Declers Supply, Inc.
4-6464
Golden GqtE Lumber Co. (Woluut Cteek) ..YEllowstone 4-'!416
Gosslin-Hcrding LumbEr Co. (Wcluut Creek) .YEllowstone 4-8774
Hill 6 Mortou, Inc...... .ANdover l-1077
Kellev, Albert A. (Alcnedc).....LAkehurst 2-2754
Loop-Lumber 6 Mill Compcny (Etcmedq)
LUMBER
Anderson-Hqnson ....SUnset I-6178 (Studio City) .STcnleY 7-4721
Arcqt<r Redwood Co. (I. J. Rea)...WEbster 9-1109
Arrow Mill Compcny ....ANgelus 3-7511
Atlos Lumber Co.. .-. .TRinitv 2326
Avrcn Lumber Co...... ..RYan l-8733 (Lc Ccncdc) SYlvan 0-5545
Bcch Lumber Co. ..RAvmond 3-1944 PArkview l-6376
Bcck, I. Willicm Lumber ...ADams l-4361
Baugh, ccrt w. (pcscdenc) S"""ll1l l:!$t
Btisg d Gctes Lumber Co..RAymond 3-1681-3-3454
Brewsler. Lyle & Associctes...... .DUnkirk 3-8{55
Brush Industriql Lumber Co, (Montebello) .........RAymond 3-3301
Burns Lumber Compcny. .WEbster 3-5861
Ccrr G Co., L. J. (W, D. Duuing)............. -.Rlchmond 9-8843
Georqe Cloush ..TOPcz I-I281 (Do-wney ) Consotidcted Lumber Co'........Rlcbmoad 8-2ltll (Wilmington) ......NE. 6-1881 Wilm. Ter- l-2887
Cooper Wholescle Lumber Co., w: E. . .......wEbsier 6-8238
Dctton d Co., R. W. (Scu Mcrino) "romid I 2127
Dqnt d Russell, Inc, .ANgelus 9-0174 booo""t Co,, Inc. ....BRcdshqw
- lnlvetlv Hills)
Esslev, D. C. d Son RAymond
Eurek-c Redwood LumbEr Co. (Downey) . L-Qecn 8'3339 TOpaz 9-0993
Fairhurst Lumber Co. ol Cdlil. (Los Angeles Lumber, Inc'). MAdisou Q-9-!3-{
fdiwest -Fii Sol"" Co'......... BRadshaw 2-4353 (nev6rlyHills) ...Cnestview 5-6634
Fisk 6 Mcson (so. pcscdeoc) SIJ;:Ti! l:il3?
Forest Products Scles Co., (I"gl"ylo;;d")oor 3_lf4l
Fountai!, Ed., Lumber Co.... .....LOgcn 8-2331
Freemqn 6 Co., StePhen G. iNewport Beqch) tlqrbot 2024
Hallinsn Mcckin Lumber Co'......ANgelus 3-4161
Hqmmond Lumber Compcny.. Rlchr4ond 9-?l?l
Hcrris, L. E, Lumber Co-. ..BRqdshcw 2-1023
Hill 6 Morton, lnc......... .....BBadshaw l-!!75 (Beverlv Hitts) ....CBegtview 6-316{
Holmes Eurekc Lumber Co. ....MUtual 9l8I
Hobb; Wqll Lumber Co. ---tefh"-li"i ATlcntic 2-5779
l.'i. A"ovei Co. (Scn Moriuo)......RYcn l-9321 Syccmore 5-43,19
Kendqlt Lumber Distributors.....Rlchmond 9-53{I
Lcwrence-PhiliPs Lumber Co' -lSlveiiv ltitt'8t Bn-dshcv' 2-4177
leiiert LimUer CompanY ...... BAvmond 3-4727
itrE Lonq-Belt Lumbei Co.
LOS ANGELES
MocDoncld Co.. L. W. --in.""J" Hills) BBadshcw 2-5101
Mcrcuqrt-Wolle Lumber Co'. .HOllywood 4-7558
Mcrlin Bros. Box Co. (Lumber Div')
- -Zdl-ir"l""l. .-. .Nevircrk I-8651, NEvqdc 6-2363
t'tcCtoui Lumber Co.. VErmont 8'4953
Mclntosh Lumber Co.. BRqdshqw 2-4353 (BevErlv Hills) CRestview 5-6634
M;i;;; H;;ti6ber Co. (Arccdic). .BYcn I-8181
Mount Whitney Lumber Co., Inc... ANgelus 0l7l
Neimcn_Beed Lumber Co...........STcnlev !_!!!Q (Vqa Nuvs) STcte 5-8873
W"i"* i"titi'.t (Monrovic) .Elliott 9-5421
Harold A. New-Whsle. Lbr. (Pqicdeaa) SYccmore 5-3192
Jqmes Newquist Lumber Scles '-&;"e";;t .nvot l'8486 SYccmore 5-1340
Olsen-Ccrpenter Lumber Co. (Beverly Hills) .....BRcdshcw 2'6651
Oxford, fex Lumber Co.........AXninstor 3-62!8
o;.;4, Boberr S.. ..DUnkirk 2-8278 pccilic Fir Sqtes (pcscden", .""*"-"Ti ?:l?il
Pccilic Lumber Co', The ...RYcn l-932! lSqn Mqtino) SYcqmore 5-4349
Pccilic Forest Products, loc. ...AXminster 2-0571
Pccilic WeslErn Lunber Co. .BYqn l-8123
Phipps CompanY, The ..........RAynond 3-5326 e. il neitz eo.,-ocecn Center Bldg' (Lonc Becch) .....Long Beccb 6-9647 Roddisirclt, Inc., Lumber - s"ti" Di", Roy Forest Products Co. (Vcn Nuys) STcte 5-ll4l s 6 s Lumber compcny (DownEv). I$;g l:3391
Alcn A, Shivolv (Glendcle). CHcpmcn 5-2083
South Bcy Lum6er-Co.. .Osborne 6-22Q1 - (Hawthime) ..OBegon 8-2268 Southern Cqliiornic Lumber SqlEs (Yifil,l;tf-lr'
..OBegon 8-214I
...ADcms 4-9211
..MAdiEon 6-6831 ...LUdlow l-028
..ANgelus 9-7231 .LOgao 8-2375
SYccmore 5-4349
Weslern Mill d Lumber Co'. ANgelus 2-!!!8
llleverbqeuser Scles Co,.........Rlchmond 8-618l
Winton Lumber Sqles co.........4r{gelus u-bvJr
E. Ij. Wheetock, Iac. ...Mlcbigcn 2l!7 fuhite Lumber Co.' Hcrry H......Rlchmond 8-5309 Scles Co.........Allgelus 3-6951
E. K. Wood Lumber Co. (Whittier) .RAymond 3-4801-OXIord 4-7483
CRESOTED IUMBER_POLES_PILINCFTIES
Bcxrer, l. H. d co.. ....DUnkirk 8'9591
Koppers Compcny Inc. MAdison 6-5818 *;;;" Soutbjwesl, Inc.............NEvcdc 6-2983 ' iwitmingion) TErminql 4'?561
HABDWOODS
Americon Hcrdwood Co....... ''Blchmond 9-4235
Aagelus Hcrdwood Conpcnv .....LUdlow 7-6168
erti"-i"-l.t Co'.
Bohnholl Lumber Co', Inc........Rlchmond 9-3245
