The California Lumber Merchant - November 1953

Vith icebergs... or with doors. knowing what's beneath the surfacc is what is inrportant, Like iccbergs, many hollow corc doors look prrcrr| much alikc on the surface. It's what you don't scc underneath that counts. Look undcr thc attractive extcrior of :r

Rezo and you'll find thc finest of craftsrnanship and materials, p/rus Rezo's cxclusivc, scientifically designcd and precision-built grid corc. That's thc secrct of Rezo's low replacerncnt factor and its lifetime of guarantced service.

We Put Extro llolue into PAICO

Architeetural h QualityRedwood

rr cosrs You ilo moRE

Basically, the price of Redwood lumber-like everything else is determined by costs-and Palco Redwood with its exrra Premium of high uniformity and qualiry is produced by the mosr modern methods and equipment in the indusrry. The exrra quality value of Palco Architectural Redwood is provided ar no exrra premium in price due to manufacluring r.rring, and economi.i in ou, rnodernly equipped mills. So when you specify Palco Certifed Dry Redwood you are assured of extra value at no exrra cost.

IPATCO Redwood ir topr in All there quolitier

l/ nign Dimensionol Srobility

/ tow Swelling ond Shrinkoge

1/ Finest Poinl Retention

l/ GreotestDurobility

l/ Gooa Workobitity

,/ Gluc-holdins Abiliry

THE CATIFOR).IIA LUMBERMERCHANT

fack Dior ne,prblislru'

Y'* Los ANGELES 14, cALrFoRNrA, NovENTRER 1s, 1es3

How Lumber Looks

Lumber shipments of 518 rnills reporting to the National Lumber Trade Barometer r,r,ere 4.5 per cent belor.r' production for the week ended O'ctober 24, 1953. In the same rveek nerv orders of these mills'il,ere 14.0 per cent belorv production. Unfilled orders of the reporting mills amounted to 31 per cent of stocks. For the reporting softwood mills unfilled orders rvere equivalent to l9 days' production at the current rate, and gross stocks were equivalent to 60 days' production.

For the year-to-date, shipments of reporting identical mills were 2.2 per cent above production ; new orders \vere 1.2 per cent above production.

Compared to the average corresponding week in 19351939, production of reporting mills rvas 69.6 per cent above; shipments were 66.5 per cent above; ner"' orders rvere 60.2 per cent above. Compared to the corresponding r,veek in 1952, production of reporting mills was 0.6 per cent below; shipments u'ere 8.1 per cent below; and ner,v orders u'ere 19.9 per cent belou..

The \\restern Pine Association for the 'iveek ended October 24, 117 mills reporting. gave orders as 71,8@,000 feet, shipments 72,574,W feet, and production 77,340pffi leet. Orders on hand at the encl of the u'eek totaled 183,174,000 feet.

The California Redwood Association for the month of September, 19 companies reporting, gave orders received 50,796,000 feet, shipments 51,920,0@ feet, and production 62,557.000 feet. Orders on hand at the end of the month totaled 54,972.000 feet.

The Southern Pine Asso,ciation for the \\'eek ended Octo(Continued on Page 55)

lo 7/*r, laure

How Lumber Looks

NHIA Meets in Chiccgo

Vcacbond Editoriols

My Fcvorite Story

Sure! Sell Pcrint!, crn Editoricrl

Big Christmcs Plywood Promotion

Give Your Trcrde Some "Lcrgniqppe", an Editoricl Retcil Dealer Lumber Conlerence

Completes New Store crnd Office Building

Fun-Fccts-Filosophy

Study Double Dividend Tcx Reduction, by Jack Dionne.

Selling Home Remodeling, by George M. Hccrsen

Twenty-Five Yecrrs Ago

Representotives in

for: Foirhurst lumber

Our Business is Builr on SERVICE atfip@ PRIcEI

You ccrn be sure in decrling with Dovidson thqt you're getting o good price on plywood products . . but there's more to it thon thot. You know thot, regardless of price, service is even more imporlant . . . when you've mqde the sole, you wcnt your mqteriols when you need them.

We give you the rlght moteriol st the right price. crnd our service is nothing shorf of spectdculail

24-HOUR DEIIVERY Your plywood, noon todoy, will be on hond tomorrow, Oronge or Son Diego Counties.

ordered from Dovidson bY onywhere in los Angeles,

SPECIALISTS Our lroined Personnel ore reody ond willing lo give you technicol odvice ond ossistonce, bosed on procticol experience in plywood . when, where, how, ond whot io specify for onY Porticulor iob.

When yov wonf service, ot the right price, colf

AVIDSON PLYWOOD AND TUMBER COMPANY

3136 E. WASH'*OrON Br-VD., rOS ANGETES (23)

3225 BEAN STREET (3600 PACIFIC HWY.) SAN DIEGO I II5O THOMAS AVE., SAN FRANCISCO (24) 845 RICHARD ST., SATT IAKE CITY (4) UTAH O

ANgelus 3-6931

wooDcREST 3192

MrssroN 7-2132

PHONE 22-2565

NHLA Meets in Chicaso

Harry D. Gaines, St. Louis, l\'Io., was re-elected president of the National Hardwood Lumber Association at the 56th annual convention held at the Sherman Hotel, Chicago, on Tuesday, Wednesday and Thursday, October 6-8. Convention sessions were held in the mornings only.

The members re-elected three vice presidents: James C. Walsh, Chicago, T. M. Millet, Louisville, Ky., and Franklin T. Griffin, Chicago. Joseph L. Muller was re-elected secretary-manager,

Directors chosen for terms expiring in 1956 were: John W. Bailey, Laurel, Miss. ; Bernard Bock, Montreal, Que.; Charles C. Cathey, Memphis, Tenn.; Lawren,ce D. Kellogg, Alexandria, La.; J. K. McCormick, Charlestown, Mass.; H. J. Plunkett, New Rochelle, N. Y.; Frank J. Connolly, Los Angeles, Calif.; John E. DuBois, Jr., DuBois, Pa.; Ed. C. Schoen, Chicago; A. C. Sconce, Omaha, Nebr. ; S. J. Staniforth, Montreal, Que.; and A. R. Copeland, Chicago. George Houghton, of Goodman, Wis., rvas elected to fiIl the unexpired term of J. C. Rodahaffer, ending in 1955.

President Harry D. Gaines greeted the members at the opening of the convention on Tuesday. morning and presented his annual report under the title "Let's Pull Together." In his report, he reviewed the importance of the Association in the day-to-day activities in the hardwood industry, as a l'i'hole, and pointed out the necessity of close cooperation if our industry is to grow and progress. He stressed the fact that our Inspection Staff had handled a record volume of over 279 mlllion feet this past year which sho'r,ved, he declared, the ever-increasing dependence of the industry on the Association's inspection service.

He spoke of the favorable reaction that the industry has given to the Association's educational program, to the Inspection Training School in Memphis, and, also, to its Field Representative rvork. He urged that members be ever alert to take advantage of the opportunities offered at the School for young men preparing to become more efficient in the hardrvood business and to go out of their way in lining up candidates for the School. He likewise urged that members avail themselves of the refresher courses on hardwood lum-

ber grading pointing out that over 40 courses had beer, held this past year. Mr. Gaines assured the members that the Association was in strong financial condition and in the hands of an able and efficient staff.

Other speakers at the Tuesday and Wednesday morning sessions were K. O. Ross, president of the Canadian Lumbermen's Association; George A. Bowie of the Public Relations Department, Firestone Tire and Rubber Co.; T. J. Connolly, president of the Dean Company, Chicago; H. A. FIanlon, Cotton-Hanlon, Inc., Odessa, N.Y.; and Gene Flack, sales ,counsel for the Sunshine Biscuit Co., Inc.

The concluding feature of the Wednesday morning session was an open forum on the subject, "What the individual lumberman can do or is doing to further the rvelfare of the hardwood industry." Stanley F. Horn, editor of the Southerri Lumberman was moderator. The forum \{as participated in by a large number of lumbermen.

The Thursday morning session included talks by Secretary-Manager Joseph L. Muller, who presented his annual report; L. C.. Nicely, director of the McClure Training School;James Quigley, a student in the l1th class of the school; J. P. I{ammer, chairman of the Rules Committee; and Frank Jones, T. T. Jones Lumber Co., Minneapolis, Minn., ,chairman of the Junior Conference, who reported on the group's activities during the year,

The annual banquet and entertainment vvas held Wednesday night and drew a capacity crowd. Following the dinner, the entertainment prpgram entitled "Karnival Kapers" was enjoyed by the large group.

During the convention over 500 people visited the Hardwood Exhibit at the Museum of Science and Industry through the courtesy of the Hardwood Exhibit Committee and the Association.

More than 1300 lumbermen from all parts of the United States and Canada attended the convention.

Ken Conway, Holmes geles, spent several days Green River country near

Eureka Lumber Co., Los Anlast month hunting deer in the Monila, Utah.

FnR WlllTER ASE,.. CATAVERAS CEMENT

WATERPROOF BAGS!

From now until Spring, all types of Calaveras Cement will be shipped in special waterproof bags to facilitate winter storage.* This added protection will be yours at no extra cost!

PACKED IN

IT'S THE WATERPROOF TINER THAT DOES THE JOBI

The philosophy is "U *"a an. best way to create a depression is to talk a lot about one. A few months back that thought found its way into print throughout the land, because such talk HAD started in financial circles.

Yet today the financial;;" l, *o". of our newspapers and magazines are well stuffed with discussions of that sad subject. Most of the discussions, of course, seek to prove that the recession and depression talk is folly, and that we should quit fearing anything of the kind. Which well meant effort has the directly opposite effect of what is intended. It makes people think deptession.

In this morning's issue of The Wall Street Journal we find the editorial declaration that "Washington is full of woe about the possibilities of a recession." Also about the "slow but steady rise in af" :""1 of living."

Once again the voice of the economist is being heard in the land. It has been often said that an economist is a man who knows everything but can't do anything. Trouble with economists as I see them is that their economics are all book economics, and they seem to know so little about practical, everyday -"aa".*r. * *

Take this statement that Washington is worrying about a recession and also about the rising cost of living. Any sound business man can tell you that which is plain to be seen, namely that that rising cost of living is the very thing that threatens to bring about a recession or depression. ***

f sat on a bus just the other day and listened to a woman in the seat behind me telling a tale of personal financial woe, and the trouble she was having to buy groceries on today's market with her small income. And her conclusion was a pip. She said "f don't know whether or not I can hold out until the depression comes along and puts the price of food down where f can reach it." And she added that she had been reliably informed (she didn't say by whom) that we would certainly have a depression within six months, and that was the day she lrlas waiting for.

This woman was wrong in her thinking, without a doubt, but not much farther wrong than a lot of economists who

are giving advice and making predictions in this country todaY' * d< *

Anyone who can add two and two and corne out with the total of four knows without being told that if the cost of living keeps on going up, some of these days the balloon will burst-it just can't help bursting-and our whole inflated setup will explode with a sharp report and come down in a fine drizzle. My S-year-old grandson can figure that. ***

You don't have to be an economic genius to understand a few sound facts about our present national situation. One is that you can't raise the water level in one side of a tub without raising the level of all the water in that tub. That simple fact seems unknown to a multitude of people to whom it should be very importantly and seriously known. ***

Almost daily we read where men sit down to work out a new contract between l'abor and employers. And almost without exception, more money is demanded by labor. And,likewise, the basis for the demand is the rising cost of living. And so wages go up. And so costs go up. And so the same old circle has done the run-around, and to what PurPose ?

When wages go up, costs go up. When costs go up, prices go up. And the big thought that seems so generally missing is that when you raise the cost and the price of one living conrmodity, you raise them on ALL such commodities. You may not be able to measure the rise with a foot rule, but it is there, just the same. rFx*

When steel goes up, sugar goes up. When railroad costs Bo up, coffee goes up. When the cost of bread goes up, so likewise does the cost of soap, and mil'k, and meat, and everything the average human has to buy. You can't raise one side of the cost of living level, without raising it all.

So, if there is to be averted the threatened financial bust that the economist writers talk about, there must be a termination to the constant rise in costs and prices. The vicious circle must stop getting bigger. The take-home pay of the worker must stop being shriveled by its direct application to the cost of living. * * *

This is no fragile and transient economy we are living and working in today. Buj it*wo;'t stand dynamite.

Some of these days there will probably come what might be called a "readjustment." A changing over from war and

WHEN YOU HAVE TO TIGHTEN UP YOUR BELT_THAT'S A RECESSION. WHEN YOU HAVE NO BELT TO TIGHTEN_THAT'S A DEPRESSION. AND WHEN YOU HAVE NO PANTS_THAT'S A PANIC.

$o rnant waYs to us€... is abundant abititywood

COAST

Weyerhaeuser 4-Square

The Ability Wood

Tfri" Wot Coast Hemlo ck (Tsuga Heterophylla) is a superior t5pe of Hemlock that gtows in the mild, moist climate of the Pacific Northwest. Straightgrained and uniform in texture, it takes a beautiful finish, whether natural or painted. It is stiff and strong-and is available in stress grade items.West Coast Hemlock is exceptionally easy to cut and shape, and is free from pitch, checking and splintering. It nails securely with a minimum of splitting.

PROPER PROCESSING O'IIEMLOCK

O Weyerhaeuser takes this abundant Ability Wood and through scientific logging, accurate sawing, controlled kilnseasoning, precision surfacing, proper grading, careful handling and shipping, produces a wide range of 4-Square West Coast Hemlock lumber products.

These qualities make West Coast Hemlock ideal for a wide variety of uses for so many uses that it is known as the Ability Wood. As Weyerhaeuser 4-Square West Coast Hemlock bevel o.r bungalow siding, paneling, flooring, ceiling, boards and dimension, shelving, moulding or other products, it invariably earns the respect and admiration of the user. These West Coast Hemlock products are used where the dependable service of multi-purpose softwood species are desired.

The fact that Weyerhaeuser 4-Square West Coast Hemlock gives excellent service inside and outplus the fact that abundant supplies are available -makes it one of the most desirable multi-use species to stock and to sell. Ask your Weyerhaeuser District Representative about this abundant Abitity Wood. or write for descriptive literature.

Here you see o pleosing use of Wesl Coosl Hemlock in modern cobinel construction.

This verlicol groin West Coost Hemlock flooring is tough ond weor-resistonl, with the ottribute of enduring beouty.

defense spending and its attendant inflation, to a solid and substantial economy based on foundations of peace. That could and should be made without any severe jolt. With the application of common sense and common patriotism to our problems and our programs, it WILL.

{. {< ld

Our Commies and fellow-travelers will do their best to prevent any such normal change. They will continue to advise us along economic lines that would lead to our destruction. They will-as a matter of fact, they AREparading philosophies and sophistries that would lull us into fancied security against our real dangers here at home so that we may continue to waste our substance abroad. They would wreck without remorse and ruin without regret this last great stand of freedom and democracy. But we will beat that threat

* * *

Abe Lincolh said that if this nation ever dies it will be "from within and not from without." Let us not allow our attention to be diverted from, our danger from Communism here at home, by cowering in fear of threatened attack from abroad.

***

Russia, the one mortal enemy of God and civilization, has spread the rumor that she has certain horrid machines of destruction that could wipe us off the map. I am of the simple faith that if she HAD we would ali:eady be extinct.

*{<*

Next they will tell us that they have harnessed the stars, and that if we don't behave to suit them they will turn off the sun. I won't believe that either, hardened iconoclast that I am.

to know the facts through every agency of our government. And he didn't believe they had a single bomb.

"somebody ""ia tr,lt il "l,rrarr', be done, But he with a chuckle replied, That maybe it couldn't but he would be one Who wouldn't say so till he tried.

So he started right in with a trace of a grin On his face. If he worried he hid it. He started to sing as he tackled the thing That couldn't be done-and HE DID IT."

*d<*

Eddie Guest's wise little poem quoted above came promptly to my mind the other day when I was reading about a press conference that President Ike held in Washington right after his return from Texas. He was asked a very difficult and trying question, to wit, would he fire Secretary of Agriculture Benson as had been suggested by some? The report stated that his face quickly showed displeasure at the query; then quick as light it changed into a grin, and in the best of good nature he gave his answer. It was straight, honest, and hard as nails as he said that Secretary Benson is doing fine. And his grin made the thing historic to many.

Right after he r.rt oJ".

Harry Truman made the public statement that he did not believe Russia had any kind of a workable bomb. He had been Commander-in-Chief and in better position than any other man

Yes, sir, he "started right in with a trace of a grin on his face. if he worried he hid it." IIe's like that. In the last issue of this journal I took two pages telling how much I like Ike, and why. And since then I've come to like him even more, because of'his great visit to South Texas.. If you're a square shooter and love good American manhood, you've got to like Ike. And the way he stands up for and strongly behind his associates is great stuff. Secretary Benson hates to see the farmers of great America going on a permanent dole, and he makes no bones about it. And, while trying to find ways and means to help their situation, he wants some day to get the farmers off the relief rolls that are called "subsidies."

John Eells, Southern California door distributor, returned from Wisconsin last month rvhere he had been on an extended business trip. While in the middle u.est he attended the annual sales meeting of the Hardl'ood Product Corporation, Neenah, Wis.

J. C. McCune, J. H. Baxter & Co., Los Angeles, ancl XIrs. NIcCune, have returned from a two lveeks' vacation trip. They visited the Grand Canyon National Park, Zion National Park, Salt Lake City and Seattle. They traveled bv automobile.

How to promote and profit by America's newest wood product-Novoply!

Vosl morkel includes every do-it-yourself home owner ond every home builder or remodeler in your oreo.

First came plywood then hard boards now comes Novoply@-the most exciting wood product in years! Available in either warm-looking pine or glowing redwood, Novoply has a rich "mosaic" look, and is good both sides. It is free of plugs, patches or other defects.

How ts NovoPty UseD? Because it is the flattest panel ever made and virtually warp free, it is ideal for beautiful wall paneling, sliding doors, fine furniture, and core stock for veneers and plastics.

How ro pRomorE Novopty. There'll be colorful fullpage national advertising in October, and two-page ads in three builder publications. Millions of home owners

will read about Novoply month after month. You can back up this national promotion in your own neighborhood through free newspaper mat ads, counter displays, direct mail, and window cards.

FOR BIGGER SATES AND PROFITS, stock up now on Weldwood Novoply. It is immediately available at United States Plywood Corporation and U.S.-Mengel distributing units everywhere.

UNITED STATES PTYWOOD CORPORATION

Phoenix, Arizonio

Alpine, 4-3143

Son Diego, Colifornio

Mqin 5078

Los Angeles, Colifornio

lOson 8-3441

Son Froncisco, Colifornio

ATwoter 2-1993

Fresno, Colfornio

FResno 2-3195

Socromento, Cqlifornio Hunrer 6-2891

Portlond, Oregon Broodwoy 0437

Seottle, Woshington Alder, l4l4

Spokone, Woshinglon KEysrone 9391

Ooklond, Colifornio

TWinooks 3-5544

Culver City, Colifornio Texos 0-5666

Glendole, Colifornio Cilrus,4-2133

Material for this warm. imaginative California redwood Novoply wall, 8'x B', can be sold by you profitably for only about $23.

Joins fwin..City Lumber Gompony Soles Sroff Elected Vice President of Robert Dollor Co. Logging ond Mill Operotions

Hac Collins announced recently that D. H. (Lee) Le Breton is now associated with the TwinCity Lumber Company office in San Fran,cisco. He will work out of the San Francisco office and will cover their Northern California territory.

Prior to his present position, Lee was sales manager of Rockport Redwood Company in San Francisco. His lumber career started some 35 years ago with the Coos Bay Lumber Company. He spent 23 years with the Coos Bay firm and was sales manager of their 19th Ave. terminal in

Oakland. He left Coos Bay prior to World War II to become procurement manager of Lincoln Lumber Company at Oakland, California.

Lee continues to reside in Oakland, has been active many years in lumber circles throughout Northern California and is a past president of Oakland Hoo-Hoo Club No. 39.

Park Arnold, Fox-Woodsum Lumber Co., Glendale. is back from a trip to Chicago.

Stan McDonald, geles, was a recent

Owens-Parks Lumber Co., Los Anvisitor to Eureka, Calif.

rroarlsing tirne is for the hird,s... ( when tirne is rnoneA t)

o Whqt's cuckoo obout soving money? Thqt's how nests qre feqthered

r At Col Ponel, you sove lhrough Quolity; becouse prices ore right selected sfock is A-1. You sove through experi ossistonce 36 yeors of speciolized experience. You sqve pickup lime overqge lruck looding lime: l5 minutes.

r Best in plywoods of oll types Simpson Insuloting Boord Mosonite Brond Products . Tile Formico ...thebest!

R. Stanley Dollar, president of The Robert l)ollar Co., announced October D, in San Francisco, the election of Thoriras H. Mehl, Jr., to the post of vice president of The Robert Dollar Co. in charge of mill and logging operations at Glendale, Oregon.

In making the announcement Dollar commented on compay policy: "Since the settlement of the Dollar Line case last Fall we have been constantly expanding the lumber operations of The Robert Dollar Co.

"My father began his career as a woodsman and had a growing lumber business when, as a young bo1-, I went to work for him. The shipping business grerv out of our need for ships to transport the lumber to market. Tllen the tirue came when the operation of The Dollar Steamship Line superseded our lumber interests.

"The cycle has now completed its swing and once again lumber is our main industry. At present 1\'e are cutting five million feet monthly in the mill at Glendale, Oregon."

As a 17-year-old boy Thomas H. Mehl, Jr. u'ent to t:ork for The Robert Dollar Co. cutting down trees in the Oregon woods. His next job was logging boss and assistant snperintendent of company operations at Mabel. Oregon.

In 1945 when the company bought the mill at Glendale, N{ehl became the logging division superintendent, the position from which he was elevated u'ith his election as rrice president in charge of mill and logging operations.

D. H. (l,ee) Le Breton

fulV fila,tonife Sfutl

BV /acb Siene

Age not guaranteed---Some I have told for 20 years---Some Less Solvation's Free

There was a big crowd at the colored revival meeting, and the chief exho'rter has dilated powerfully on the subject-"Salvation's Free."

When it came time to pass the collection plate, and they were urging the congregation to give freely to the Lord, there rose in the center of the congregation Brother Sam Johnsing, a wealthy member of the local fock, and Sam said:

"Pahson, A dun hea'd all youall said about Salvation's Free, and Ah believes youall ah right about it, and when th plate comes roun to me Ah ain't goin to put a dime in it, cause if salvation's free, why should we pay good money fo it?"

And when he sat down there was a nodding of heads that signified that this remarkable sophistry had appealed to many, and it looked as though the financial department of the revival was threatened with destruction. Quickly the wise Parson came to the rescue.

"Wait a minute Brothe Johnsing, befo you permits yo'sef to arrive at sech a unwise conclusion," said he.

"Salvation's Free. Ain't no doubt a-tall bout that. But leave me give yo-all a bettah understandin. Sposin, Brothe Johnsing, yo-all sta'ts walkin into town fum yore fa'm seven miles out. Yo gets wa'm, and yo stops at the creek fo a drink. Yo gets down on yo hans and knees and drinks yo fill. It doan cost you nuthin, does it? It's free, aint it? Shore. An yo walk along a mile or so, an gits hot agin. Yo stops agin at a creek, and gets yose'f anothe drink. Yo doan pay nuthin fo it, do yo? It's free, aint it? Then yo gets to town. Yore hot agin. Yo stops at th town PumP, an gets anothe drink. They doan cha'ge yo for it, do they? It's free aint it? Sutinly. But listen, Brothe Johnsing. Sposin yo doan want that wateh in the branch, or in th town pump. Sposin yo want it right inside yore house, whah yo can drink when yo please. Yo got to git some pipe, ain't ye? Yo got to hire someone to pipe it in. You got to buy a pump to foce th wateh into yore house, ain't ye? Yore goin to have to pay fer it, ain't ye? Shore ! An hits the same way wid Salvation. Salvation's Free, shonuff, BUT YO

*rffi

STANWATU REDI"P&ANK

Easier to sell becattse the hard;I,uork is done ahead of time!

Anyone can install Prefinished Stanwall Redi-Plank-and the tricky, difficult job of finishing is already done. These beautiful panels are finished in the natural color of the wood, with a clear, lacquer-type finish that wiII not mar. Cost compares favorably with plastered walls, painted or papered, when the homeowner makes his own Stanwall Redi-Plank installation.

Dealers find one installation sells another! Customers are amazed at the Iow cost - and the way Prefinished Stanwall Redi-Plank provides a rich panelled wall of solid hardwood.

Stanwall Redi-Plank is made of random lengths of 6" and 8" widths of solid hardwood boards, 7a" thick, edgeglued by a special electronic process into12" by 96" panels. These large size panels speed the installation. Special lock-joint nailing flanges make installation easy...for the contractor, for the amateur. A wide choice of domestic and imported hardwoods. Prefinished just install-that's all!

For other installation ideas, we maintain an office displa,E of aarious imported woods in many exotic finishes.

Sold Only Through Deolers

Beverly Hills Hotel Executive Office & Meeting Rmm Panelled in PREFINISHED STANWALL REDIPLANK Wattled Walnut. This installation sold through HOUSE OF HARDWOOD, West Los Angeles.

Sure ! Sell Paint !

Should the small town lumber dealer sell paint? Should he?

Should a fish swim? A bird fy? A winner brag? A golfer cuss?

Why, CERTAINLY !

As old Mose says-"That's what he shouldn't do nuthin' else but."

Study it for yourself, and see if there's a faw in the stone -a fly in the pudding.

The lumber merchant of today is interested-not only in the building materials that go out from his place of business-but in the SATISFACTION OF THE CUSTOMER.

And the satisfaction of the customer, of course, lies in getting the right kind of home, barn, or whatever building it is he buys the material to construct.

Sure! We all agree on that, don't we?

Then-

What is the use of the lumber dealer securing for his customer the right boands, the right finish, the right siding, ceiling, flooring, and what not, and delivering them with pride to the fellow who is going to use them, and then taking a,chance that a bad paint job, or a lot of poor paint, will destroy entirely the appearance of the finished job in which that material is used?

Because you know beyond a doubt that the best l\rmber and the best shingles that you can put into and on a building, can be despoiled of their merit entirely by poor paint, or poor painting.

There's just as much sense in a lumber dealer selling the building materials and not the paint, as there would be in the clothier selling the suit, but not the buttons.

The paint is nothing more nor less than an inseparable part of the building material as it is used.

All lumber exposed to view, or to the weather, should be painted.

It should be painted correctly and intelligently if it is to have its full length of life, and give satisfaction from an appearance standpoint.

And poor paint, and bad painting WON'T DO.

The lumber dealer should sell the material's for a home, or a barn, or shed, or whatever the use may be; he should know all about the use to which it is to be put, and should make it his business to sell the right sort of paint for the job.

He should go farther.

He should be prepared to recommend and secure for that customer a dependabl'e and able painter who could be depended upon to put the paint on right.

(tilat tb* IRA D E MA lR K lhn&fu

QUALITY PLYWOOD. Firre l)otrglas fir frt;rrt Oregorr's rain forests. Ilotlt rrt rrrills :rrrtl rrrlrchinclt ,n,rrrrrcrl hr \ utcr.rr) 'lllIr. o,rtl u orke rs. (irrrclcntarkir r{ tt n tl trirdemar(i ng-(louble gu..",tt..,,i q,.,,, 1 i 6

EXPERIENCED MANUFACTUIIE. Associatccl is n lriotrccr in the plvs'ootl industn'. rrith:r thircl of rr ccnr.urv of pl_r'uootl nranufactttrinla cxperlertce. 'l'his knou'-l'rou is irn inrportarrt valrre of thc Al'N'll trittletnitrk.

EFFICIENT DISTRIBUTION. ,\ssociatctl nrrtintains its oun \\itrehouscs irr rnajor building areas. 'fhis inr;ures cprick, cflicicnt scrvice frotn ucicquate stocks plus intclligent ()n-thc-ground cooperution f ronr cxpericncecl APNII sit I rs tr rcr t.

INTEGRITY OF MANAGEMEhIT. Honcst priccs :tnd fair dcrrling is a b;rsic r\ssoci:rtetl policr'-alsavs ha: bccn ancl ul*'a1 s rlill be.

PRODUCT DEVELOPMENT. llecent ncu' Associirted prodtrcts that havc opcnctl ul) nc\\'rnarkets;rnd ttcu'sales oplrorttrtitics inclr.rcle Sca Srlir/ dccorirtir e l.ir plvrvoocl (Select and Knottr'), \/e rticitl (irain plv*'oocl, Plr'ron. I lurrlu oocl-fececl pl1,u'o<>cl in Ilirch etrtl I-atran Nlahogarrr'.

ALI. ()l;'t'ltl:SIi liAC'I'()RS rrrc btrilt into. ancl rrre rr l)urt of thc Associate<l traclcrnirrk. I-ook for it on plllootl vou brrr'. \\'e selcorne \'our in(luiric\.

ASSOCTAIED PLYWOOD MILLS, Inc.

COME and GONE

Poems o[ Contrast

COME

The Building Material Merchant has come And l.re's making affairs in the old town hum. I{e's opened a store on the village square With a plate glass door and filtered air, And bins and shelves and store house filled With everything one might need to build

A nest for two

Or three or four, Or five or six, Or seven or more; And take it from me, he's a housing fan, This Building Material Merchant Man.

To make a sale he doesn't try, His one big aim is to help you buy, You want a home and you want it good, And he has shingles and brick and wood, And he knows exactly what others have done To make a home for "the only one,"

And he asks you

To take a look

At a plan or two

In a nifty book, And the only thing you'll have to say Is: "This is my choice and that I can pay."

You need not hire an architect

To show the carpenters what to erect. Your B. M. M. has all the dope

That you could wish or need or hope. He has the plans, he has the stuff, And even the labor-and that's enough-

For he can say

He'll build your flat

For r,vhat you'll pay,

And, surely, that Is better than dickering all around With the seller of lime and the leaser of ground.

The Building Material Merchant today Is a wonderful man, and he's here to stay. He's a builder of homes and municipal life, l{e's a smoother of troubles and fixer of strife, And with the constructive advice he is giving He makes the old town much more decent to live

Please recollect

That now you can

A home erect

With just one man, And the work that he's doing will add renorvn To you and to me and to all of our town.

GONE

The retail lumberman has gone; That man of good intent, Who used to deal in "Shingles, Lath, Lime, Lumber and Cement."

No more we'll see his junky yard

Down by the railroad track. FIe's one of those of whom men say: "He never can come back." He used to make it hard to buy

(Thus making hard to build)

The 2x4's and panelled doors

With which his yar'd was filled. We had to deal with twenty men

And many a clique and faction; That method cost us beaucoup yen

And gave dissatisfaction. One had a plan and one a saw, And one a stock of lumber, One laid the floor, one hung the door; But why detail the number?

The retail lumberman has gone. He lacked co-ordination And failed to give the needed aid Towards housing of the nation.

ffere's the one door facing material with the features for your prospects.

Durable Masonite Dorlux offers a perfect for paint, enamel or varnish. Offers builders home decoratots maximum choice of finish colors.

This sturdy all-wood hardboard makes happier customers. FIas no knots or grain. Makes for more stable doorsl less chance of binding or sagging. Never splits, splinters or cracks. Vithstands knocks, bumps and other household hazards.

Many volume builders, custom builders and remodelers already know and like Dorlux as a long-lasting facing for paint-grade flush doors. Specify Dorlux on lotrr next door order.

Western hordboords for Western Soles

Depr. GLll-Itl5, Ilf Suller Slreel Son Frontisco 4, Gollfornis

Home Ownership Eseoy Gontest Announced by Home Builders

There is unprecedented interest in housing among school students, the National Association of Home Builders said in announcing details of its Second Annual Essay Contest.

Leonard Frank, NAHB Educational Committee Chairman, noted that since NAHB's successful essay contest conducted last year, over 200,000 copies of NAHB's 8-page school lesson on housing, "Better Homes for Family Living," have been requested by teachers in 48 states, and requests for a recently issued film strip, "Your New HomeHow To Take Care of It," have been pouring into the national association headcluarters from schools at the rate of 100 per day.

"With this type of response to our educational projects, we are looking for wide participation by students and teachers in our Second Annual Essay Contest," he said.

The nation-wide essay contest calls for submission by students of a 600-word theme on the subject, "Why Home Ownership Builds Goocl Citizenship." School students aged lO-18 inclusive may enter the contest.

Prizes ranging from $50O to $25 will be awarded the 10 winners, with the grand prize winner and his teachersponsor also receiving an all-expense trip to Wasl-rington, D.C., next May, 'r,r'here they u'ill be honored at the annual Spring meeting of the NAHB Board of Directors. Schools represented by winning students'in the national contest will receive special plaques, Mr. Frank also pointed out.

In cities where the NAHB has an affiliated home building association, contest entries will be handled through the local group. Deadline for submission of essays is April l, 1954. Final judging, by nationally prominent civic leaders, .will take place in Washington shortly thereafter.

Where no local NAHB group exists, teachers whose pupils would like to enter the contest may obtain contest rules by writing to the Essay Contest Director, National Association of Home Builders, 1028 Connecticut Ave., N.W., Washington 6, D.C. Students may, in such cases, submit their essays directly to the national ofrfice.

Living Howoiiqn Style ot Newport Beoch, Coliforniq

In order to maintain happy memories of carefree vacations spent in Hawaii, Orrin Wright, executive of the West Coast Screen Company of Los Angeles, and Mrs. Wright, named their beautiful home at Newport-Corona Del Mar -Alanui O Lani (Highway to Heaven). The house construction is built 'round an unobstructed view of the Pacific Ocean and on a clear day, Point Fermin, Catalina, San Clemente Islands and Dana Point are all visible from their living room, dining' room and den.

Being a lumberman, rvood has been applied throughout the modern construction. The floors are of oak parque over Plyscord and Sisalkraft paper for warmth. Natural birch kitchen cabinets have a dull lustre finish of Satinlac, along with sliding doors and louvred drawers, keeping within the theme of pullman design for easy California living.

To celebrate their fortieth wedding anniversary Mr. and Mrs. Wright have completed plans for their next sailing to Honolulu early in 1954, "to look for new ideas to enhance Hawaiian living in Southern California,"'said Orrin.

Shortest Toil Swing ond Shortest Turning Rsdius of ony 4 to 8-Ion fork lifi Truck

With irr I l'8" to I 2'4' furning rodius (occording to copq(ity), thls ncw Gerlingar fork lift trvcl...with the shorf I06-inch wheelbqse ..,hqs qll the bolanra, lifllng power qnd troction of itr 130-inch "Big Brolher". Will literolly "lurn on q dlme"!

lxrlurive (ounter-Artion Weight Diclribulion

Truck con't leeter, and bock wheels won't dig in,,.54% of th" weighl remoins over the drive wheels even when vnlocdedf Ggorqnlees dependcble broking power ot oll time6, longer tire life, le:r frome slroin, moximum steering ond operalion eose.

5 MODETS .,.4' 5' 6' 7t/z AND 8-TON CAPACIIY...

I06-INCH WHEETBASE WIIH GERTINGER JOB.PROVED FEATURES IO SAVE TIME, MONEY AND MANHOURS

Gerlinger's heovy Iork lilt truck with short wheelbose {or eosier moneuverobility. shcrrper iurning. is your onswer where spoce is tight in lumber yord, mill, kiln or loctory or il your vehicles toke o beoting on rulted roods, through mud, sond, or snow. Regordless ol locrd-size voriotions up to copocity limit of the specilic model, perlect bolonce is crssured, by Gerlinger's exclusive counter-qctive weight disiribution. Any one of the "S" series shown here will oulmoneuver ond outlost ony lork lilt truck ol enmnarnhlo <izo

GERLINGER S-8 fORK LIFT TRUCK (4-ron copociry) | GERIINGER I 3o-inch FORK

GERLINGER S-IO FORK LlFr rRUCK (5-fon .opoci?y) | UFT TRUCKS.,,wirh Vicr(ers

GERtf NGER S- t 2 FORK l,lFT TRUCK (6-ton Gopd<ity) | Hydrculic sree.ing.. qvdil-

GEn[fNGER S-f 5 fORK tlFt IRUCK 17 t/2-rod Gdpdcityl I oble in wide choice of sizes.

GERLINGER 5-16 FORK LIFT TRUCK (8-ton (opocity)

Wrile lor full derqils ond specificotions on the Gerlinger yov need.

GEnltilGER CARRtf,R CO., DAllAS, OREGOII

Chonge in Fersonnel

Itobert J. Weston has been named field promotion representative for Douglas Fir Plyn'ood Association in Southern California and Arizona. The appointment is one of the lirst moves in a contemplated broad expansion of field promotion services on behalf of architects, specifiers and trade buyers cif plvl'ood. according to W. E. Difford, managing director.

\\reston u'ill take over the post held by Stanley Taylor for the past trvo years. Taylor, a wood technologist, rvill move r1p to the Northrvest territory rvith offices in Tacoma, Wash., headcluarters of the association.

Weston, rvl.ro has been in the plytvood business for six years, l.ras a broad background in design and selling particularly in the plywood field. I{e was educated at the Universitv of California and at the University of Oregon. He was ir l>omber pilot and squadron leader during Worlcl War II and he rvas born and raised in the area where he rvill rrtirk.

The move reflects the continuing expansion of the field promotion activities of the plyu'ood industry. This is a program to bring tecl'rnical data on plywood and m:rrket level advice to all types of specifiers and plyrvood users. The expansion has made possible a considerable recluction in the size of territories throughout tl.re country and a corresponding rise in sales promotion activitv on behalf of plyr,vood distributors and lumber dealers.

Taylor is a native of the Pacific Northrvest and he took his underg:aduate r,vork and his masters degree in forestrv at the University of \\rashington. Prior to joining the association six years ago, he had hacl about six years experience as a sales engineer in the fields of laminated structural members and pressure treatecl rvoods.

In rnaking the announcement, Difford declared that other additions in field promotion departmenC are contemplaterl next year as part of the continuing expansion of the p11'wood manufacturers sales promotion program.

Los Angeles Building

Building activity in the city increased during October over the previotts month, but it u'as under October of 1952.

The Department of Building and Safety reported the issuances of 4793 building permits during Octobenvith a total valuation fo $34,603,571. The September totals r,vere 4363 permits valued at $31,435,562. The October, 1952 totals rvere, 6185 permits and $'14,683,225 valuation.

The totals for the first 10 months of 1953 u,ere reported as 51,805.permits valued at $375,476,847. For the same l0 months of. 1952 52,059 permits u'ere issued with a valuation of $281.788.615.

9peciolizing in excellent quoliry dry Pondero:o,5ugor Pine, Whire Fir ond Douglos Fir corefully monufcctured, smooth end trimmed and WPA grcded-Superior lumber gcles Compony's re.mqnufocturing plont of Morysville, Colifornio is primorily sef up for industriol shipping, supplying stroight corloods ond mixed cors.

Roberl J. Weston

Stcnley foylor

Robert We3ton

smoorH rwo srDEs oo.WARP-REStSfANf

f n thicknesses of 3/s", r/2", 5/8" ond 3/+"

f n the some light color rhot disringuishes the fost selling line of Forest Boords.

NOTE THESE FORAI.T.

FEAruRrs *

rtMokes doors thol fil snug ond trueNO IWISIING!

Mochines like o dreomNO EDGE FITIING!

rt Points, slqins qnd woxes with lile. like smoolhness - NO GRAIN NISE PROBIEIIISI

Arrives in perfecf condilion,wropped of fhe foctory - NO SCRAICHES... NO WASTE!

FORAtt is monufociured by Forest Fiber Products Co., P. O. Box 68-C, Forest Grove, Oregon. Literoiure ond prices ore ovoiloble ot your Foresl Boord distributor or by writing direct lo lhe compony.

PANET SIZ+ {'x 8'

los Angeles Hoo-Hoo Club Meeting Nov. 2O

The November 20th meeting of the Los Angeles HooHoo Club at Hacienda Country Club, La Habra, California, promises to be one of the finest events of the nern' Hoo Hoo vear, according to President John Lipani.

Hon. Axel Christensen, Count of the Royal Family of Denmark, is flying in from New York to be the guest of I)ee Essley at this meeting and 'ivill inform the members of the club regarding the importation and exportation of lun-rber and 'ivood products throughout the continent of Europe. Count Axel is well informed on all economic subjects and delivers a most entertaining talk. "He is making this trans-Atlantic trip for the express purpose of this meeting and l'e expect a full turnout for the special occasion," declared Essley.

Jim Forgie has advised a full entertainment program has been completed starting u,ith golf tee off time at 10:09 a.m. under the expert guidance and control of Harvey Koll. Follou,ing the golf tournament Butch Harringer, chairman of the Initiation Committee, rvill take over at 5 :09 p.m. rvhen the concatenation of nerv members rvill take place. I)inner is scheduled lor 6:39 p.m., and a full entertainment program has been planned.

It is suggested that reservations be made early by phoning DLrnkirk 2-7942 and Snark Lipani urges all members to plan on attending because "the policy of good entertainrnent has been established." he said.

Hal Brown. Woodhead NIrs. Brou'n. have returned Lumber Co., Los Angeles, and from a trip to Mexico City.

Hqrdwood Grqding Course Held

Following the procedure that Hardu'ood Lumber lnspection and Measurement Short Courses pay long dividends to both sponsors and students, Irrvin Gutsell, National Hardwood Lumber Association Inspector from the home office at Chicago, conducted classes at the Industrial Luml>er Club, Los Angeles, for a large group of Southern California Hardwood Graders November 9 to 14, inclusive.

The successful meetings \\rere conducted under the sponsorship of Hamilton "Hal" von Breton, president of Tropical & Western Lumber Company, Los Angeles rn'holesale hardu'ood concern and lr,ere attended by employes and executives of all major hardu'ood organizations in the southern counties. Short Courses include complete instruction of the hardu'ood lumber industry essential to grading and measurement, manufacture, standard lengths and thicknesses and actual practice grading, presented in an in{ormal but highly effectir.e manner by Mr. Gutsell, including the variety of species and methods of applying rules.

Following the educational visit in Southern California, Mr. Gutsell left for San Francisco, where similar classes were held during the u'eek of November 15, sponsored by White Brothers, pioneer hardwood lumber company in the Bav Area.

Son Jooquin Hoo-Hoo Club Meeting

The San Joaquin Hoo-Hoo Club u'ill meet at the Desert Inn, Fresno, Friday evening, November 20. Louie Frame and Ham Knott are arranging the program.

Hobbs Wqll hove been shipping Redwood lumber to retoil

Deolers since 1855

AD;D $$$ TO HOUSE VALUES-

YET COST LESS THA]I MAilY DOMESTIC WOODSI

?

\fenuine African Mahogany is recognized everywhete as the King of Woodsis far more d.esirable than ordinary woods.

Mengel Mahogany Flush Doors are built with faces of genuine African Mahogany, which autornatically upgrades any building in which it is used.

Yel yor ccn buy Mengel Fturh Doors. or Slondcrdor Flush Doors. with foces of genulne Afrlcon Mohogony. lor fewer dotlar thon you'd poy for conporoble doors of olnorl cny dornesllc wood!

Arnold

Smith,

The Mengel Company operates its own logging concession and mill in the best Mahogany section of Afica, and imports this King of $7oods in tremendous volume. You get tbe sattings!

Equally important, Mengel and Standardor Flush Doors are built better, to give better seruice. Compare specifications, either in Sweet's or at your dealer's. You'll be glad you investigated !

Door Department

THE MENGEL COMPAI{T

Loaisoille, Kentachy

Weslern Districl Manoger

514 Cosrilion Woy, Sqn Mqteo, Cqlif., Phone Dlomond 3-8064

BDADY TO $TBIIT

PLACE YOUR ORDER WIITI OT'R SAJES REPRESENTATIVE d INSUNE SATTSFASNON WITII DEIJVERY-SHIPPING RAIL cmd TRUCK WHOIESAIERS & EXCTUSIVE MItt AGENTS ALL OTIR SAI.ESMEN HANDTE Att OT'R IJNES

TED WASSARD

8()I NINTH STREET SACRAMENTO GILBERT 3.I74I

A Fred J. Ziese Trovelogue

Gamerston and Green Lumber Co., San Francisco, rvas minus a good man for a couple of rveeks this past Septenrber during lvhich time Fred Ziese participated in the Shriners pilgrimage to Minneapolis. Fred, t-hose one vice ( ?) is playing tl-re bugle in the local Shrine l>and, had plenty of opportunity to practice, as there \\'ere numerous impromptu and planned parades along the \\'av to Minneapolis.

PONDEROSA d SUGAR PTNE

GIEN BUTLER 9928 99TH AVENUE OAKTAND

LOCKHAVEN 2.4412

HEMLOCK SPRUCE

HAL J. ROBER,TS

II4 ANITA COURT NILES

Phone: OAKLAND LOCKHAVEN 2.4412

DOUGLAS FIR WHITE FIR

EWING STEWART 204 N. CONEIO STNEET tvroDEsTo MODESTO 3-7126

JOE PETRASH

4230 BANDINI BLVD. LOS ANGETES ANGELUS 3-6951

The San Francisco unit got underu'ay the afternoon of September 13, u'ith about 2@ members of the Islam Temple Uniformed Units. The train was their "home au.ay fror.n home" during the entire trip. The first stop u'as Portland, the next day, rvhere the boys put on a paracle. They left Portland the same day and arrived in Spokane at 2:00 a.n.r., just in time for another serenade. Tl-re next day they toured Bonnyville Dam and then on to Belton, Nfontana, where they got off the train and u'ent on a sightseeing tour of Glacier National Park. The next stop \\-as at Havre, Montana, for an impromptu parade. -A.t Great Falls, Nebraska, they disembarked from their rolling home for another parade and then on to Fargo, North Dakota for a scheduled parade follorved by a ltuffet supper at the Corrntry Club there. St. Cloud, Minnesota. was the next stolt rvith parade and all. The group then moved on to Minneapolis to join some 2O other temples, 10,000 strong, ior the rn'eekend festivities.

The San Frarrcisco group started iheir homen'ard trip Sunday, Septenlber 20, and arrivecl irome the 2-lth r-ia Omaha ('nother parade), Denver (6:0C A.NI. irnpromptu parade), a tour at Colorado Springs. ditto at Salt Lake City, a stop at Ogden, and then horne. Fred returned tr.r rvork rvell rested; hou'ever, rn'e imagine that l>ugle of his could stand some of the same after the u'orkout it got.

Dubs, Ltd., Hold 64fh Golf Tournqmenl

CEDAR REDWOOD

Dubs. Ltd.. held their 64th tournameiit at the Claremont Country Club, in Oakland, on Fridav, October 1(r. There was a turnout of 34 members and 6 guests u'ith the dinrrer follorving attended by 26 members. In regard to the latter, Dubs' secretary urges all members u'ho possibly can. trr attend the banquets follorn'ing the tournaments. Tl-re u'inners of the tournament were:

First Flight, low gross, Logan Ou'ens; second lorv gross, Del Travis; third low gross, Brian Bonnington : first lorv net, llarry Hood; second low net, Leo Chime, _f r. ; third lorv net, Nornr Miller.

Second Flight, low gross, Bill Johnson; seconcl 11.11y groSs, Art Grey; third low gross, Hollis Jones ; first low net, Bert Hasselberg; second low net, Bob Bonner; third lr)u. net ',ul'as a tie between Tom Jacobsen and Ev Len'is, u'ith Ev losing by calling the l,vrong side of a flipped coin.

The Guest Flight honors were carri<:d au'ar. b;- Glenn Marguand of M & M. Builders Supply, Tracl-, rvith first low gross and Tom Hogan with a first low net score.

The next Dubs, Ltd., tournament is scheduled to be held at the Green Hrlls Country Club, Xfillbrae, on November 20, 1953. The Club is located at Nfillbrae, about one-half mile west of El Camino Real. Art Evans u'ill be host for the day.

JEfierson 2288

JEfferson 2370

Wespecializeooo tn

BETTER

Kimsul Blcnket Insulcrtion

U.S.G. Insulction Prod.

Quietone Acoustical Tile

U.S.G. Structobocrrd

%" Firestop Bestwcrll

Hollywood Comb. Doors

Nudor Sliding Fraures

Screen Doors

BUILDIilG

Superior Scrsh Balcnces

Acne Sash Balcmces

Pqlco Wool-Bock Wool

Gilbrecth Lurnber Secls

Woodl;r" Products

Rooling koducts

Building Pcrpers

MATERIALS

Mcsonite Products

Celotex ProductE

Gypeum Products

Upeon Products

Plywood-Ncrils

Sisdll<rdt

for anu outdoor usebe -stire ifs alwags

FIR, PLYWOOD

When you sell fir plywood for any use exposed to weather, water, or unusual moisture conditionssiding, soffits, boats, shower-stall backing, etc.-BE SURE IT'S EXTERIOR.TYPE, made with 1007o waterproof glue. To help you sell the right plywood for the right job, send for free booklet "The Inside Story of Exterior Plywood". Dept. DE, Douglas Fir Plywood Association, Tacoma 2, Washington. Inferior-fype fir plywood, of course, . is for sll indoor ond conslruclion jobs - sheolhing, poneling, builf - ins.

This regisiered EXT-DFPA trodemork is your positive identificotion of fir plywood with 100/s wolerProof glue. Stock it for oll oulside iobs.

Sell Rishf-and

Sell More !

tnd rrmrnbu, tor crn't scll it if tor dcn't slocl it

Song Of The Pioneers

A river that sings in the trvilight, The fragrance oI laurel and pine, Old cabins desertecl and lonely, Dim trails tl.rat lead dou,n to a mine; The sighing of l'ind thru the tree tops, The gleam of the first evening star, And here on the shadou,y hillside

The gates of the past stand ajar.

And out fron.r its mystical portals

Come thronging our orvn pioneers, To light the old campfires at nightfall

And break the long silence of years. I list'to their songs and their laughter. Their voices are boyish and gay, They're telling again horv they gave us The Kingdom n'e're holding today.

They conquered the might of the mountains, They harnessed the turbulent streams, They toiled in the forests and gulches, Alone with their hopes and their dreams. They founded our to'n'ns and our cities, An Empire thev reared in the West; To the Land that insistently called them, Each one gave his strong "level best."

Great rivers that sing in the twiliglit, Vast forests of fir and of pine, Fair valleys and u.onderful cities, The rvealth of the field and the mine ; These, these are the gifts they bequeathed us I3y doing their strong "level best ;" So here's "to the hearts still beating, And peace to the hearts at rest."

-Adeline M. Conner

Hess Agoin Heods los Angeles Home Show

Frank E. Hess has been re-elected president of the Southern California Construction Industries Exposition and Honre Shorv for 1954 b1' the board of directors, it was announced. Hess is President of E. J.. \\rillardson and Company. heads the Associated Plumbing Contractors of Los Angeles, is a member of the Building and Safety Commission and holds numerous other posts.

Four r,ice-presidents .rvere re-elected to the board of directors. They rvere : Vern R. Hick, Hou'ard l)ver, l)onald Reed and Dale J. Nfissime:. Other re-appointnrents \\-ere: \\r. H. C. Ness as secretarv and \\riibur S. Hokom as treasurer. Carl F. Kraatz u-ill corrtir.rue as executir.e manager, a Dost he has helcl since 1949.

The Home Shou'. a non prtifit orgar-rization, is operatecl lty the 13 construction industrv associations of Southern Californiii and the Los Angeles Chamber of Commerce.

I{EDLIJ}ID ru}lBER $ALI$,,*.

New Merchcrndising Colendor

To assist retail lumber dealers in ttsing their neu' I\[erchindising Calendar to best advantage, the National ltetail Lumber Dealers Association is sending copies of the Calendar to the advertising departments of more than 1000 daily newspapers and 5000 of the larger u'eeklv PaPers.

In addition, to enable building products manufacturers to tie-in their orvn advertising and promotional programs with the themes recommended in the Calenclar n'hereler possible. i\IU-DA is sending the Calendar to the Advertising Managers of the larger companies and u'ill provide a copy without charge to any manufacturer frotn 'uvhom a request is received.

Extra copies of the Calenclar, u'hich rvas published as a chapter of the Dealer Operating Guide, are available to members o{ NRLDA's 32 Federated Associations at 15 cents per copy. Checks should be made out and sent to: National Building Material Dealers Service Corporation, Suite 302, Rins Building, 1200 l8th Street, N. W., Washington 6, D.C.

The Calendar was developed by NRLDA's nerv Nlerchandising Committee, of which Russell W. Not'els, Norvels Lumber & Coal Company, Rocl-rester, Michigan, is Chairman, after the project had been discussed by several hundred dealers at Merchandising Conferences held for that purpose.

Enterlqins Home Builders

Directors of the National Association of Home Builders were guests of The Celotex Corporation on tu'o occasions at the fall meeting of the board of directors in Neu' Orleans, Oct. 7-15.

Celotex officials were hosts on Saturday evening, Oct. 10, to more than 500 delegates and their wives at a reception in the Grand Ballroom of the Roosevelt Hotel. association headquarters.

As part of the official NAHB program, a tottr of the Celotex Marrero, La., plant, located directly across the NIississippi river from the city of Nerv Orleans, u-as made ott Tuesday afternoon, Oct. 13.

Visitors were transported by air-conditioned bttses ttr and from the plant, devoted to the manufacture of insulation board products, which encompasses 140 acres, including 4,000 feet on the Mississippi river.

The Celotex reception committee included Nlarvin Greenwood, vice president and general sales manager. Gates Ferguson, director of advertising, Ralph Freemau, Nlarrero works manager, Allen Cassin and E. E. Dierkir-rg, assistant general sales managers, Richard Dent, Atlanta divisional sales manager, Dudley Utter, Dallas divisional sales manager, and Carleton Maier, manager of the Nen Orleans saies division.

Congrotulqtions

Bob Taube and Jack Bergstrom, Taube & Bergstrom, Los Angeles t,holesale lumbermen, are n'earing big smiles these days.

Bob became the father of a babl' girl, born at Cedars of Lebanon Hospital on October 10, and Jack becanre the father of a baby boy born at St. John's Hospital, Santa Nfonica, on October 20.

l{ow aYailable dealers from California pla

to lumber 0ur two

nts

'We now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for imnzed.iate shipment to dealers:

Douglos Fir S45 AtS 2x4,2x6,2x8,2x1O, 3x4,3x6,4x4ond4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

rI(/'e offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Douglos Fir - Redwood - Westeril Red Cedcr - Pine - Port Orford Cedor

Shingles Ay

SHIP-RAII-BARGE

IRUCK AND TR,AIIER, Representing Coos Boy Lumber Go., Coos Boy

Inmon-Poulsen Lumber Co., Portlond Coost Pscific Lumber Co., Eureko

Honley lumber Co., Eureko

. High Sierrq Pine Mills, Oroville ond other

Baxco Pressure Theated Foundation Lumber is impregnated with preservative salts in accordance with Fed. Spec. TT-tV-571c. k is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction. and U. S. Government

214 Front St. SAN FRANCISCO I I YUkon 6-4395

OFFICES

812 Eost 59th St. LOS ANGETES I Adqms 810l

WAR,EHOUSE STOCKS OF LUMBER. PLYWOOD AND DOORS ol

8-9591

2625 Ayets Avenue r-os ANGETES 22 ANgelus 2-O89O

1571 5o.28lh St. SAN DIEGO 13 Franklin 7425

Bogs Deer

Bill Stervart, Western Nfill & N{oulding Company, Los Angeles.

1rr'udl1' lrroduces evidence of his deer hunting ability. Last month he baggecl this 145 pound Pacific Forking Horn u'hile tramping through the big timber country up Humboldt County u'ay.

New Mon for Fir-Tex of Norlhern Cqliforniq

E,rnie Bacon, Dant & Russell Sales Co. and Fir-Tex of Nortl.rern California. 9029 San Leandro Blvd.. Oakland. announceil recently tl.re association of Art Bennett with the Oakland Fir-Ter operation.

Prior to coming lvith E,rnie Bacon on Octolter 1, Art Bennett had been rn'ith Harbor Plyrvood in San Francisco. He had served in the capacity of sales manager and assistant manager while at Harbor and had been in their employ for 8 years.

Art will now rvork out of the Fir-Tex, Oakland office and continues to reside in Concord. California.

Wirh Reel lumber Service

E. G. Reel, o\\rner and manager, Reel Lumber Service, Los Angeles, announces that his son, Don A. Reel, has been released from the U. S. -\ir Force and that he will take an active part in the operation of the business. He rvill help to fill the gap left by the resignation of Robert H. Kor,varsch, u,ho has been cin tl're orcler desk and supervising the shipping department, and cif Norman Quient, outside salesman.

Mr. Korvarsch and llr. Quient are opening a retail store under the trade style of "Homecraft" at 11311 South Atlantic, Lynwood, u.here they u'ill sen'ice the man u'ith a hobbv shop..

Ponderoso Pine Deoler Aid

A neu' "Merry-Go-Round" Door Selector clisplay piece for the retail lumber dealer's sho'n' room u'as u,ell received at the September 14-16 rneeting of \\'foodu'ork Jobbers Service Bureau in Neu. York.

The "N{erry-Go-Round" Door Selector is a sturdy, rer'olving drum on u'hich are mounted accurate wood miniatures (lf" scale) of the most popular designs of rvood doors. Ponderosa Pine \\rood$'ork has designed the displal' to hold ten of the tin-v doors, or nine doors and a plastic pocket for clescriptive literature. A special holder at the top of the drur.rr takes a sign, display card or ad reprint.

Ponderosa Pine \\roodrvork, 3lJ l)earborn Street, Chicago 3, Illinois, is offering the displal s to lumber dealers at cost.

ROCKPORT REDIlIOOD COMPANY

Aeriol Phoio 5howing Rockport Redwood Compcny's Cloverdole Operolion

Bis Christmas Plywood Promotion

Horv about those Christmas club savings funds and all that loose change in buyers' pockets this holiday season ? That's the kind of money rvhich usually flows right by a building materials store rvithout a second look.

But it cloesn't have to be that way.

\\rith this in mind, \\rest Coast fir plyrvood manufacturers have come out u,ith a bang-up Christmas promotion and merchandising campaign u'hich means dealers for the first time can count on getting a big chunk of those Christmas dollars into their cash registers.

Everything You Need

The campaign has everything you need to make your place of business the town's headcluarters for "do-it-yourself" Cl.rristmas ideas, projects and materials. There's a series of nine new plans fresh out of the designer's stocking for plyrvood gift items, Christmas displays and sl-rop projects; a nerv counter stand for plans, windo'lv banners, ceiling streamers, ad mats, radio commercials; and, behind it all, a big national advertising campaign in top home and craft magazines. The r,l'hole thing is geared to develoll netv over-the-counter plyu'ood business for lumber dealers of the kind that has usually passed thern up this time of year.

I-ike other recent plyrvood promotions, this one is geared to the plans. Douglas Fir Plyr,vood Association says this time, thev are rvrapped up in one big folder that shou's nine projects including something for every member of the family.

' Space Theme Hot

Inspired by the backyard playground set's burning interest in outer space, there's a space raider set r''l'itl-r a lO-foot rocket club house that ought to fire the imagination of the u.hole block. For younger kids, there's a miniature arsenal of space \yeapons including a rocket rifle, sound gun and space pistol. Even the little tots can get into tl-re act t'ith a flying saucer rocker car.

For plavrooms and nurseries, there's a plan for a good looking, practical painting and drawing desk scaled to fit the grade-school group and a modern doll house.

For those families rvho display their Christmas spirit on the front larvn-and make no mistake, there are plenty of them-the series in'cludes two patterns. One is for a jumbo Santa Claus display and the other for a group of life-size plyu'ood choir boys and angels.

New Type Ads

To u'het your customer's appetite for these and other plans, the plyrvood manufacturers will use national magazines fclr an imaginative form of "shorv-horv" advertising brand neu' to the building materials field. In this form of advertising, the ads carry the actual plans.

The idea is not untried. Food manufacturers, the hottest merchanclisers in the country, have long used "show-how" recipes to sell snch unromantic staples as beans and flour. In this deal, the ads use a series of glamorous "how-to-doit" projects to sell your fir plywood inventory.

In Better lfomes and Gardens, for example, plan details

rvill be sholvn in trvo back-to-back color pages. In Popular I\Iechanics and Popular Science, they rvill be carried in similar double pages in color..

The manufacturers rvill offer dealers everything they need to follorv through in their local market on this big national start.. This includes one big plan sheet that folds dolvn into a shirt-pocketfolder you can display in a practical. handy plan dispenser on your u,all or counter. The plan shcet yon carrv shou,s all the projects in greater detail than the ads.

How To Use Material

Streamers and banners that hang from the ceiling or brighten a windou' will help build impulse sales of plyrvood for these projects. To add home-town impact to the campaign, there u'ill be tightly u,ritten, hard-selling ad mats and radio commercials vorl can tailor to your own local ad policies.

Here is a check list suggested by the plyu'ood association of things you can do to capitalize on the promotion:

1. Nfake and sell pre-cut blanks for the larvn displays and knock-dou'n kits for the toys, gift items ancl furniture. If vou like this one, be sure to u'rite the association about your plans. They u'ill help vou rvith special ad mats and publicity. The knock-dol'n kit idea should be a natural. The most frequently asked question at plyu'ood exhibits at the big "do-it-vourself" shorvs in Neu, York and Los Angeles this year n'as "u'here can I get the parts for this project pre-cut ?"

2. Builcl and paint one of each project for display. You can hang the smaller items from your show-room ceilings or in the u'indo'u'.

3. Use the special u'indou, streamers and posters all aroun<l \'our store to make customers conscious of 1'ou as tl.re ex1>ert on Christmas gift and project ideas for the homes.

4. If it's practical from your standpoint. make up a lot of one small item. such as the ray pistol, and offer it as a premium *'ith materials for one of the bigger projects.

5. Use local newspaper and radio advertising to let people, knorv you have Christmas plans. In using ad mats, don't be afraid to cut them up so you can have a special ad tailored to your ou'n set-up. The main thing is to let people knorv the plans are available in your yard.

6. Make special mailings about the plans to your own 'customers. A contractor u'ith a family of youngsters will be just as interested in the possibilities of a lawn display or space-raider set as he rn,as last spring in a "deal" on materials for the homes he was building.

7. Put these plans in the hands of wood-working instructors in your local schools and tack notices on the bulletin boards there about the plans, providing the school says "yes." But rvatch it on this one-some rvill be perfectly agreeable, but others may feel it's too commercial.

So much for the promotion. Now for the plans. They're

designed to sell standard and stock small sized panels of fir plyu'ood. The plans are easy to follow and the projects are simple to build. Here's a run-down on each one:

Doll House

This is a dandy for the girls, they'll fall in love with it. And so will Nf om and- Dad. The house is a modern, onestory design rvith carport and five rooms. You build it on a 2x4-foot city lot rvith hinged roof so the youngster can get at the rooms. The project is simple to make and you'll sell trvo regnlar 2x4-loot 1/a" handy panels to every father u'ho rvants one.

Angel and Choir Boy Display

These items are strictly for the front larvn. Each angel or choir boy comes from a 2x4-Ioot exterior fir plywood handy panel. The parts and patterns are simple and every family that likes tl-rese front yard Christmas displays is a prime prospect. One of each makes a charming display but you'll find plenty of people who'd rather have more.

Santa Claus DisPlay

This is another Christmas lawn display piece that will stand alone or fit with other elements. It's a symbolic figure of Old Nick that cuts out of a full-sized 4xS-foot panel. The pattern tells you just how to paint it.

Rocket Club-House

Sell a custonler on this one, and he'll walk out with four standard panels of %" exterior fir plywood. Designed as a gathering place for the youthful space gangs in most neighborhoods, it should appeal to every kid who likes a get-together spot for his friends. ft's a four-sided plywood pyramid simply framed rvith 2x2's mounted on four colorful

fins at the corners.. The plan shows an imaginative painting scheme that implies non-stop tours to the moon.

Space Raider Set

This includes a rocket rifle, sound gun and space pistol. Every kid who sees it says "I want one." The patterns are simple but imaginative, and Dad can make a set of three in an afternoon. It's an air-cooled collection of 1990 playthings that your customers can make from /4" and f" handy panels.

Flying Saucer Rocker Car

This little baby cuts out of a standard size fi" panel and it's a dandy for kids from two to five years old. The project consists of a rocker seat for one or turo youngsters centered in a plywood disk that suggests a flying saucer. It's one of the easiest items to make in the series.

T.V. Snack Set

This one is for Mother. And it ought to be a cinch for any teen-ager to build as his own inexpensive gift to Mom and Dad. It's a simple demountable table with only three parts that can be cut from one 2x4-foot panel oI '/+" or 34" fir plywood. The family will use it while watching TV for refreshments or odds and ends. When the program is over, you can put it away with the card table.

Child's Painting and Drawing Desk

This orie capitalizes on every kid's heartfelt desire for his own furniture. And Mom will go for it because it will keep tablets, coloring books and paints off the floor and out of corners when not in use. The desk stands two feet high and has a folding top that conceals a storage space for

(Continued on Page 46)

Give Your Trade Some "L"gniappe" An Editoria 1

In Neri' Orleans they use a French term that is one of the most expressive in the language, and which has been adopted very generally by Americans because it so aptly describes something that can hardly be clearly described in English.

That term is the word "Lagniappe." Pronounce it "Lanyap." It means something extra, something thrown in for good will, over and above the exact amount of something bought, paid, or contracted for. In the old days the butcher sold you your two pounds of beefsteak, and wrapped up a bone for your dog without extra charge. That was "Lagniappe." The baker, in the old days, used to throw in a thirteenth roll when you bought a dozen. That was "Lagn-

Son Froncisco Hoo-Hoo Glub No. 9 To Hold Concot

The San Francisco Hoo-Hoo Club is now putting the finishing touches on what is expected to be a "bang up" Concat this coming Wednesday, November 18, 1953. President Bob Bonner has announced that tu''o distinguished guests will be on hand for the Concat, namely: John B. Egan, elected to the position of Snark of The Universe at the recent Hoo-Hoo National Convention at Minneapolis,

iappe." Something not demanded, not expected, but given freely and purely as a gift-no part or parcel of the contract -is "Lagniappe."

It isn't a bad thing to use in the lumber business. That doesn't mean that if you sell a dozen boards you should throw in an extra one, or an extra bundle of shingles. Such would be bad business-very bad. But "Lagniappe" as applied to the SERVICE that goes with the sale, is mighty good busirless indeed. Treat the customer a little bit better than he has a right to demand; serve him a littl'e bit better than he has a right to expect; that's "Lagniappe," and the kind that pays.

and Charles R. West, member of the Supreme Nine and in charge of Jurisdiction No. 6.

The meeting is scheduled to get underr,vay u,ith cocktails at 6:09 p.m..-the place is The Fraternity Club of San Francisco, 345 Bush St. Tl-re dinner (roast beef) and Concat will commence at 7:39 p..m.. and will end (?). Right nou- the Black Cat members are busy scouring the City for Kittens to insure plenty of "initiating material." Don't miss this one !

Retail Lumber Dealers Con(erence

Rolph N. Baler Presidenl

The Retail Lumber Dealers Conference, sponsored by the Southern California Retail Lumber Association, was held at the Arrowhead Springs Hotel, San Bernardino, Calif', on October 2l and 22. Orrie W. Hamilton, the Association's E,xecutive Vice President, arranged an excellent program, all the talks rvere informative and instructive and held the close attention of the group, this being evidenced by the number of questions asked each speaker. Miss Kathryn Murray, of the Association's oflice staff, Los Angeles, was in charge of the registration. The business sessions were held in the Little Theatre.

Wednesday Morning

Ralph N. Baker, Barr Lumber Company, Santa Ana, and the Association's President, welcomed the dealers to the Conference, and Lathrop K. Leishman, President, CroWn City Lumber & Mill Co., Pasadena, presided at the business session.

The first speaker was Jack Cline, Manager, l'er.rples Lumber Co., Santa Paula, r,vho talked on "Currettt Problems Facing Retail Lumber Dealers." Homer l3urnabl', Vice President and General Manager of the Sun Lumber Co., Van Nuys, was the next speaker, his sul>ject being, "Let's Be Ethical." Clifford Go:ce, Personnel NIanager. Hammond l,umber Company, Los Angeles, s1>oke on "Cartage Costs vs. Revenue Received." James K. Lau'ler, I)rodttction Manager, Patten-Blinn Lumber Co., Los Angeles, discussed "Mill Costs." Thomas J. Fox, President, John W. Fisher Lumber Co., Santa Monica, u'as the last speaker on the morning program and he spoke on "l\Ierchandising Calendar for Lumber Dealers."

Wednesday Noon

Luncheon was served in the Candlelight l{oon.r.

Wednesday Afternoon

At 2:30 p.m. there was a Get-Acquainted Card I'arty and

You con depend on Wesfern for QUAUTY REDWOOD-Uppers or Commons-Any Grode, Size or Thickness ovoiloble for immediqte delivery. . . Douglos Fir, Ponderosq qnd Sugor Pine corried in stock for L.C.[. shipment from our Los Angeles Yqrd-in fqct qll species of Pqciftc Coqst Lumber Products moy be obtoined in ony QUANTITY desired when you coll

We speciolize in Custom ond Detqil Milling-ond ln-Tronsit Milling. . Modern Mochinery, Skilled Croflsmen ond Precision hondling meon foster service ond greoter profits! Let us hondle your mill-work problems for you ond ossure customer solisfqction. . .

November 15, 1953

Tea for the ladies in the Card Itoom of the hotel.

L. A. (Andy) Beckstrom, Jr., co-owner of the Arcadia Lumber Co., Arcadia, presided at the bnsiness session.

There \\ias a panel discussion on "Lunrber Buying From The Dealers Vierv Point" lvith Rex Clark. Executive Vice I)resiclent and General Nlanager of the Consolidated l-umber Co., Wilmington, as moderator. The panel included Ilobert R. James, N{anager, N{acco Lumber Co., Paramount; James \V. Sullivan, Vice President and Nlanager of Sullivan llardu'ood Lumber Co., San Diego, and Stuart \\r. Harris, Superintendent, Louniberrr'' & Harris, Los Angeles.

Other speakers at the afternoon session and their subjects rvere: "Selling The Retail Customer," Gale Stafford, Nlanager, Mullin Lumber Co., San Gabriel; "Self Service N{erchandising," Herschell G. I-arrick, President, Lumber & Builders Supply Co., Solana Beach; and "Progressive Merchandising," by Terry Mullin, President, TarzanaL:urr'ber Co., Tarzana.

Wednesday Evening

The annual banquet and entertainment u,as held in the Candlelight Room. President Ralph N. tsaker presided, and the speaker of the evening was Joseph R. Jones, head of the Real Estate Department and Vice President of the Security-First National Bank of Los Angeles, his subject being "Real Estate Trends." Prizes tvere awarded the ladies who held the lucky numbers.

Thursday Morning

Ben Bartels, Treasurer and General Manager of the Peoples Lun.rber Co., Ventura, presided at the business session.

President Ralph N. lJaker u,as the first speaker, his subject being "Point of No Return." He was followed by J. B. Snell, Accountant, Snell & Company, Los Angeles, who talked on "Inventory Control and Reiated Matters." C. Gilmore Ward, President, Ward & Harrington Lumber Co., Santa Ana, then spoke on "Profit fndex," and the last speaker on the morning program was Thomas J. Fox u'ho reported on the annual meeting of the National Retail Lumber Dealers Association at Las Vegas.

Thursday Noon

I-uncheon was served in the Candlelight Room.

Thursday Afternoon

Wayne Mullin, President and General Manager, Mullin Lumber Co., Los Angeles, presicled at the afternoon session. The speakers were Philip J. Stillrvell, Assistant General Manager, Hammond Lumber Companr', Los Angeles, rl'ho discussed "Accounts Receir-able Control N{ethods," and Joseph K. I{<irton, Attornel', Horton & Horton, I-os An51e1es, u'ho talked on "Recent Legal Developments Pertaining To The lletail T umber Industry.

Thursclav Evening

A dinner dance and entertainment \\ras held in the Candlelight Room and dancing n,as enjoyed until 9:00 p.m. to music furnished b1- The Tune Tailors. Follou.ing the dinner dance, games u'ere playe<l ir-r the 'I'on.n ar-rcl Countrv Room..

WHO'S THR,OWING PARTIES IN YOUR, HOftIE?

lllould you rant to pry for a PartY like thir? Teniter q! oDioy than' relver ia your homHt Yoqt arlnlte -unl6tt you bar theu lor good with rct- ud tenito-prool Wolnaalzed' luber.

Theprerenativeraltr inWolnanized prearurg-trolt€d luuber are lorqed deep into the wood not iurt brubed oa. Thir giver ertra value in protec' tion that will rot diEiuilb rith aEe.

Whon you ure Wolmariad luber i[ tho temits "Daager Zone"-tbe lower 20* o[ your houeYou enioY p.mrnent ptotoction lor leu thar 1 I of the cort o[ your bone. And Wol' nuized lumbsr ir clu. odorlerl, paiatable.

Ark your lunber dealer to tell You all about Wolmaaized prcr- / !uro-trorted lumber.Orrrite Ior our lree [old. er, "llfhen you

ffi, .* to. hi' r6e.a6.r\..\!%/ r id..rifi.. edtu "woh.d:.d' \-Y F.ln.tutdtu46.''

f,nrerican funbsr & Tro.ftig Go.

lllt Wllrhlro llvd. 1.. Ant.l.r 17' Ccllfoml.

S rrrtturtS rrc^rii"""

You'll do them s reol fqvor when you coll their qltenlion lo Wolmanized* pre3.ure.lreqled lumber.

More lhcn l90,0OO fonrilier in the greof Soulhwerlern morkel reqd me.loge. ruch or thir in SUNSET. fhey cre being odvired regulorly thot lermile worrier end when Wolmanized prer3ure-troqled lumber ir u:ed in home conrtruction.

They'll be orking you qbout Wolmonized lumber. Be cerloin thot you ccn tell them how ond where it con be ured in lheir homes.

lrite for this free booklet,"Wolmanized Pregaure- ffis

lij,",'#!:i"id',itlir?*irfiilFrs:m

Arnerican Lurnber & Treating Go.

Hammond Lumber Company comPleted their neu' store and office building at 6059 Van Nuvs Blvd., Van Nuvs, Calif., early in October. The neu' builcling fronts 56' on Van Nuys Blvd., u'ith a depth of 40'. A displav floor,24' x 38'deep, occupies the center of the building flanked by a 17 x 35' deep stock room and a N' x 4C)' deep area containing sales counter, desks, manager's private office, toilets ancl record storage. The plate glass lvindorvs at the front o{ tlre display area are recessed 2' frtttn the building line. The recessed area is landscaped on both sides of the Van i\uys Blvd. entrance. A 5' x 12' recessed porch shelters the yard entrance at the rear.

Northwestern Cqlifornio lumbermen's Club Holds Annuol Stog Doy

The Northu'estern California Lumllermen's Clull 6th Annual Stag Dav. held in Eureka, November 13, at the Veterans Memorial ]Juilding, \\ras a verv sttccessful affair.

The day got underu'ay rvith an infornlal breakfast at 8:29 a.m., followed by lunch and then a golf tottrnament at the Bayside Golf Course at Bayside, near Ettreka. Art Penberthy, Jr. and Stuart Miller u'ere in charge of the goli

Completes New Store clnd Office Building

The exterior siding is Certified Drv 1 x 12 Vee-Joint Redr,vood Shiplap stained Sequoia Red u'ith u'hite trim' The roof is composition u'ith rvhite granular topping" Separate duct systems carrY aircoclling ancl rvarm air heat from cooling and heating units to outlets in ceilings and s.alls. Vinyl flooring tile has lleen installed on the concrete slab foundation.

N{aterials sold by the yard n'ere used u'herever possible throughout the construction and supplement the manv other buiiding rnaterials displayed rvithin the store. Increased display area allou,s the yarcl to sell a complete line oi br.rilders' hardware, Power and hand tools and paints in addition to the sidelines previously sold.

tournament. During the afternoon the Club also offered a choice of tottls through a redrvood mill or a plyrvood mill. At 5 :29 p.m. the group congregated at tl.re Veterans l\Iemorial Building, E,ttreka. for an informal get-together. I)inner u'as served aL 7 :39 p.m.. and s'as follorvecl by an excellent entertainment progranr.

Hats ofi to Henrl' Dreckmann, general chairman, ancl all of the officers and cotnmitteemen that l'orkecl harcl to n.rake the Stag Day a success.

Hqmmond lumber Compony's new store ond office building at Von

Nuys, Colif.

FRO'N THE FOR,EST ftIARKETS OF THE PACIFIC COAST We Bring You

CHOI(E LUMBER FOR YOUR CUSTOMERSI

EXCELLENT SOURCES OF SUPPLY

PONDEROSA PINE

DOUGTAS FIR

SUGAR PINE STUDS

INCENSE CEDAR

PINE MOUTDINGS

WHITE FIR

Offering Efiicient Disfribution to Retoil Deolers

Direct Mill Shipments vio Roil - Truck ond Troiler

'WDDLETON

tYtE II. BREWSTER Monoger' Southern Colifornio Soles Office

127 Easl Dyer Rood, Sonlo Ano, Colifornio

Phone: Klmberly 2-4717

TWX Sonto Ano 7135

Wholesqle Lumber Dislribution

Generol Ofices

1024 Tehqmo Street, P. O. Box 734

Redding, Cqlifornio

Phone: 2940

IWX RG 49

WII. "BILL" BONNEIL _ llonoger

Boy Areo Soles Office

| 2O4 Burlingqme Ave.

Burlingome, Colifornio

Phone: Dlomond 3-3697

TWX Sqn frlqteo 33

conxes in a choice oJ'

Appointed Assistont Merchqndise Monoger

Chicago, Ill., Oct. 26-William

IrfEfu

a-tGAHF0nil I[ REIlW00ll srll t

As time goes by, more ond more conlroctors qnd builders ore using Redwood-so deolers get into the swing of things by stocking ond selling the weother tested Redwood color preservotive "LIQUlD REDWOOD."

..LUtIIBER SEAL''

STOP DOWN GRADING by reducing end splitting of lumber in slocks use "Lum'ber Seol." Eosy to opply by sproying ond it cosls only obout 30f per MBF.

Williom H. Recor Co., Cincinnati, and more Chicago.

H. Rector has been aPPointed assistant merchandise manager of the roofing and allied Products department of The Celotex Corporation, it was announced todaY by Fred W. Lagerquist, dePartment manager.

Well known in the building materials industry, in which he has spent most of his business life, Mr. Rector has been associated with Phillip Carey Roofing recently with U. S. GyPsum Co.,

From 1942 to 1947 he served with the Air Force as director of ground training at Craig Field, Alabama and in the Pacific theatre. He holds the rank of major in the Air Force Reserve.

A graduate of the University of Illinois, class of 1931, Rector is married, has two children, and makes his home in Oak Park, Illinois.

John T. Northam, manager Harbor Plywood Corporation of Southern California, Los Angeles, returned last week follorn'ing an extended business trip throughout the 'ivestern region. Enroute home he stopped over in San Francisco to attend a sales promotion meeting of company executives.

BIG SAVINGS on

The heovy duty wood preservolive used by conlrociors ond induslry becouse il is eosier ond sqfer to ute. Applied by sproy, brush or dip.

We're equipped to meet Your Most Exoclin g Specificotions

Whcn you use lhe Ccrtlflcd Dry Kllns of lumber Monufoclurers, Inc., for Cuslom Drying ol Weslern, lmporled ond Domeslic Hord ond Sofl Woods, you'rc ruro of htgh quolity PIUS rkcablc lovlngs in rhlpplng colts of dry lumber os ogoinsl green lumber. Our Custon Milling focilities offer oddilionol sovings in monpower ond <ul woste-freighl'

llo ilatler Whar 0thers Say

IT'S THE G(IRE THIT TIIIIES

TlrE stAB lr00n

We face our FAMOUS INTERLOCKING FULL-FLOATING 10070 \Ur/OOD CORE with FORESTBOARD to produce the leader in the ECONOMY price field.

A Saving on every step

Easier to paint-litewood

Easier to hang-works like wood

Easier on the purse-low cost

PLUS the same guaranteed. high quality that is built into our Mahogany, Birch, Ash, and Gum doots.

Moisture controlled Lumber

Vented top and bottom

AII

Union Made

OSTI,TTIG MAI{UTACTURTIIG COMPAIIY (lflember, Soulhern Californin Doot Instituie-oll doorr guorantced)

FLUSH DOOR,s

243O North Chico Avcnue FOrest 0-2635

Where cr concrete of high quality is desired in OIIE OR TWO DAYS

USE

El llonte, Californla CUmbrlond 3-4276

VICTOR HIGH TARI,Y STREIIGTH PORTI,AIID CIMDIIT

TYPI TII

THIS PRODUCT

Reduces construction costs by lcster working schedules cnd quicker re-use oI lorms.

Allows mcnked scnrings to the concrete products manulccturer by reducing curing time, curing spcce, cnd inventories. Pcrrticulcrly cdvcnrtageous in pouring trcdfic intersections, repcirs in opercrting lactories ctnd stores, machinery loundcrtions, tunnel linings, AIYD

OTITDR GOIISTRUCTIOII ACTIVITY WHDRE PORTI.ITID CIMIIIT IS USTD

AIID TIIffi IS Of PARAIITOUIIT IIIIPORTAIIGD

1034 Wilshire Blvd.

Los Angeles 17, Calilornia Phoue MAdison 6-6711

Oqklqnd Hoo-Hoo Club No. 39 To Hold November Meeting

The next regular monthly meeting of Oakland Hoo-Hoo Club will be November 16, at Fisherman's Pier, foot of Franklin Street, Oakland. The cocktail hour u'ill get underrvay at 6:39 p.m. and the refreshments rvill be on the Pearson Lumber Company, Concord, and Pacific Forest Products. Inc.. Oakland.

Following dinner, the Club will vierv color movies of lasl" vear's California-stanfclrd game and Doctor Harold "Brick" Muller u'ill be ti-rere to explain the plays. (Maybe we can get a prediction out of him on this year's Big Game.)

Under the recent instigation of the Sponsorship Plan, the Oakland Club has enjoyed increased attendance at each meeting ancl the Club anticipates a record attendance at this November one.

TV Announcemenls Avoiloble to lumber Deqlers

Seven new 16 mm. action and sound TV announcements for' 2O-second spots are available free for use by lumller dealers rnho advertise on television. Produced by the \\rest Coast Lumbermen's Association, these filr"ns feature homebuilding, and are designed to draw vieu'er attention to the dealer's name and his special announcements.

Nelv West Coast lumber movie playlets in full color and sound for showing in neighborhood theatres have also been announced. Of top professional quality, they are an effectir-e means of advertising for retail lumber dealers.

Complete information about the theatre advertising playlets and TV spots can be obtained by writing to the \\'est Coast Lumbermen's Association, 1410 S.\\r. \{orrison Street, Portland 5, Oregon.

Coqst Counties Hoo-Hoo Club October Meeting

The Coast Counties Hocr-Hoo Club held their annual elections at the October 29 meeting at the Big Hat in Salinas, u'ith outgoing Presiclent Keith Davidson, manager of the Tynan Lumber Co. yard in Monterey, presiding over tl-re meeting. The noqinating committee 'n'as headed by Vince Moore, Nfoore Lumber Co.. Salinas, and Sid Prouty, Tynan l-umber Co., Salinas. The nerv president, Sheru'ood "\\roody" Causley, formerly assistant manager of the Homer T. Hayu'ard Lumber Co. yard in Watsonville, and norv manager of their Salinas yard, took over the gavel from the outgoing president ancl assumed his duties for the coming Club year.

Out of torvn visitors from the San Francisco Bay Area attending the meeting tvere: Bill McCubbin, Cords Lumber Co.; Ben \Vard, Lamon Lumber Co.; Jerry Griffith and Bernie l)oyle, Western Pine Supply Co.; Bob Kilgore, E. A. Padula Lumber Co., and Bill Nieson, Union Lumber Co.

Follor,r'ing dinner and elections, the club enjoyed a special program. A quartet (The Terrible Four) composed of Bill McCubbin, Bill Nieson, Vince Moore and "Skipper" Hale, sang several numbers; one of their better selections was a ballad entitled "Left Nly Sugar Stancling Out In The Rain, But My Sugar Done Nlelted Ar,'i'ay."

Atlend Lions Club Bqrbecue

Lj aided by laboratory control mettrods, gu.ard this loog production line against imperfection.

At a recent barbecue conducted by the Lions Club of North West Mexico at Tecata, Baja California, the follorving lumbermen, all members, got together: Roberto Estudillo and Octavio Lelevier, Tijuana; Guillermo Swain and Carlos Tavarez, Ensenada; Angel Swain, Mexicali; Erik Flamer, Long Beach, Calif., and Ted Deacy, sales manager, Cal-Pacific Redwood Co., Arcata, Calif.

The Blue Diamond Plaster Lath production line is equippd with high speed automatic machinery of latest design aod is synchronized from begioning to end.

The 6nest materials and machinery are no befter than the meo

who use them. Under standards set for tbem by men witb

I

Mc(loud Lumber Co.

Scn

lO3O

Cooprn'lloncalt lflmgEn Co.

Americon

Puncyorr of Forcd Produclr to Colifomiq Relqilcrr

FIR-9PRUCE-HE'YILOCK

CEDAR-PINE-PIYWOOD

Rcprerenting

Frost Hqrdwood Floors, Inc. in thc

Socromento ond Son Jooquin Volleyt

FROSTBRAND FTOORING

OAK-PECAN-BEECH

Couldn't Tokp lr

The candidate for Congress had lost the election, but was trying hard to be big about it. fle was preparing to send a message of congratulations to his successful opponent. He reached across his desk, and picked up the telephone. He called the telegraph office and gave the girl the name, and dictated:

Congratulations on your resounding victory. Permit me to extend to you my heartiest congratulations and to pledge you my wholehearted. support."

A moment of silence, then his anguished cry: "No, no, lady ! Don't read it back to me ! I couldn't stand it !"

-Christian Science Monitor.

Jusi Becouse

By Adeline M. Conner

Just because a home he builded, Just because his flowers grew, Just because the dewdrops sparkled, And his friends were tried and true'

Just because the ocean charmed him, With its moonlit silver foam, Just because the songbirds warbled, All about the little home.

Just because the sunset's splendor, Flooded all the world with light, Just because he loved to wander, Through the fragrant groves at night.

Just because he loved the children, And the cheerful firelight's glow, Just because he loved the whole world, And all creatures here below.

Just because his soul was singing, At his work or at his play, When the angels came to call him, He refused to go their way.

"We11," said they, "he owns his own home, Rent he riever has to pay, Landlords cannot spoil his morals, If he won't go-let him stay."

Moral

(Even the angels respect the man who owns his own home.)

Free-er crnd Brover

Optimist: "The rapidly increasing divorce rate proves that America is fast becoming the home of the free."

Pessimist: "Yes, but the continued high marriage rate proves it is still the home of the brave."

Lough -

Like a boy at splendors that have fledTo vanished joys be blind, and deaf, and dumb; By judgments seal the dead past with it's dead, But never bind a moment yet to come.

Wouldn't Lose lt

"That's a mighty bad cough you've got," said Jones. "Why don't you do something to get rid of it?"

"Not on your life," said Bones. "Whenever a life insurance salesman gets to bothering me, I just turn loose that cough and he doesn't stay two minutes."

Friendship Exploined

Mose and Sam were talking about friendship. Mose said:

"Sam, I'll tell you what a friend is. He's a fella whut treats you jus' de same way aftah he done got prospe'ity, as he done befo'."

"You is wrorg," said Sam, positively. "A true friend is de fellah what treats you de same aftah de viseversas has done got YOU."

Whot Free Speech Means

Know what free speech means? Charles Bradbaugh explains it in wonderful fashion when he says:

Without free speech, no search for Truth is possible.

Without free speech, no discovery of Truth is useful.

Without free speech, progress is checked and the nations no longer march forward toward the nobler life which the future holds for man.

Better a thousandfold abuse of free speech than denial of free speech. The abuse dies in a day; but the denial stays the life'of the people, and entombs the hope of the race.

How To Write

"I never study style, all that I do is to try to get the subject as clear as I can in my own head, and express it in the commonest language that occurs to me."

Charles Darwin

A Lifile - -

A little gold in one's heart, a little of the milk of human kindness and consideration in one's veins, and a little laughter in one's voice, are worth mo e than a lot of gold in the bank or pocket.

-Tom Dreier

S-?-I8-E-T-C-II Your Profit lDollars

The re-roofing Seoson is here ond you lumber deolers will be getting cqlls for roofing items of oll description, mony of which you will not hqve in stock - - Don'l miss this exlrq business, drow on our complete slocks for your fill-in's, both in ospholt roofings ond wood shingles qnd shokes. Remember too thot we ore cqrloqd shippers.

Select Cqbinet Stock

Tree Life Select Cabinet Stock, a new factorypackaged, cabinet-grade Douglas fir plywood, is non' being manufactured by St. Paul and Tacoma Lumber Co.

Described as a pren.rium-quality material for craftsmen, the nert' panels are made especially for fine natural finished cabinet u'ork. Flawless, onepiece, all-heartwood face veneers, selectecl for beautv and uniformity of grain, can be used 'r"i'ith striking effect by using one panel for a bank of doors or drarvers, pla'ced so that the grain pattern carries from one door or drau'er to the next. Special inner-ply construction rvith solid, edgejointed inner plys eliminates core voids and assures maximum dimensional stability.

To assure delivery of clean, un-marred panels to the job, as u'ell as to facilitate storage and handling, Select Cabinet Stock comes packaged in hear'-v cartons, four pieces per carton. All panels are DFPA-inspected Interior-type fir plyu'ood in standard 4'x8' sheets, f" thick, t'ith other sizes on special order.

For free descriptive folder and other information, tvrite St. Paul and Tacoma Lumber Co., Tacoma 2, Wash.

Big Christmos Plywood Promotion

(Continued from Page 33)

materials. This is mounted so it forms a convenient. eas-v"to-use slanted drawing surface.

Playplank Building Set

This one consists of a 'ivhole series of notched plyu'<lod planks rvhich fit together like the parts in a 1og cabin. It is just 'ivhat Dad needs to practice on his nen' table sal'. The set isn't hard to make and with it youngsters can build houses, stores, forts and other strttctures big enough to u''alk around inside.

Other Plans

Those are the plans in this series. But don't forget existing plans for plywood projects 'ivhich you already have or can obtain. The plan for a plynood utilitv table good for electric trains or table tennis is :r natural this time oI 1-ear. And a number of distributors have the legs for this item pre-cut.

In the eight-way series of plans for l>uilt-ins, there are several that you can point out to customers looking {or "do-it-yourself" gift ideas. One is for a handy odds-andends cabinet, anotl-rer for a demountable urttsic lvall. And there is also a series of five plans for ntodern furnitttre pieces. They are so simply designed that any home craftsinan should be able to do a really professional job on them. E,very one is an excellent gift possil>ilitv.

Douglas Fir Plywood Association announces that it u'ill mail all dealers full information on the program.

Kitchcn Cobincts mode of Sclcct Cqbiner Stock

,,WE'RE BEATING THE DRUM FOR BUSTNESS

5309

DO]IOUER GO. ITIG.

Progrom for Coordinoting Adverfising ond Promotionol Efforrs

Complete details of the progranl for coordinating the a<lvertising and promotional efforts oi retail luml;er dealers and building products manufacturers have been sent to all members of the National Retail Lumber l)ealers Association, through its 32 Feclerated Associations, and to all manufacturers u'ho have indicatecl interest in the plan.

The announcement spotlights the fact that tl.re first or-erall theme in the program. scheduled to begin in Februarl-, 1954, is, "13uy or Plan Your Nen' Home Nou:." This theme u'as chosen to start the plan in operation becattse it is timely, because it holds maximum sales possibilities for dealers and manufacturers, and becartse it is one in rr'hich every clealer and everv manttfacturer can participate rvithout question.

The coordinated program u'ii1 lte carried ottt four times during the year-in I\Iav, Attgust, and October, as u'ell as February.

In describing the plan, NItLDA expressecl the conr-icticin that at least 5000 retail dealers u,ill use the theme in their ne\\rspaper and other prtttnotional efforts during tlie scheduled u'eek, which begins Feltruarr' 7. and ltrged all manufacturers of products ttsed in home construction to f<lllon' the theme in their o\r'n way during the rncinth of Fellruarv.

The announcement also said:

Both manufacturers ancl dealers s-ill sell a lot more materials to potential customers everyrvhere n'hen evervone makes the same forceful appeal at the same time.

For the first time, retail lumber and building materials dealers and manufacturers of building products are g<iing to coordinate their advertising and prourotional efforts so as to increase sales by reaching the u'hole buying public from manl' directions u'ith the same overall themes at the same time.

This program has been officially adopted by the Board of Directors of the National Retail Lumber Dealers Association and has been unanimously approvecl by a group of leading manufacturers.

Iivery dealer and every manufacturer is urged to participate in his own way.

It has been agreed that dealers all u'ill feature the themes during the single rveeks specified, and that manufacturers u'ill {ollow the themes during the months listed, since most dealers plan their advertising and promotions on a r,veekly basis and most manufacturers follorv a monthly schedule.

Dealers rvill follorv the themes in their own ways in their newspaper, radio, and direct n.rail advertising and in their displays, truck signs, and other promotional efforts. Each rvill use his own headlines, illustrations, and copy, but all r,vill feature the same themes during the same rveek.

Manufacturers also u.ill u'ork out their ovvn methods of reaching the public u'ith the same appeal-through their customer advertising in magazines and nervspapers and on radio and television.

They also u,'i11 include the themes in their dealer display materials and other promotional helps.

Those manufacturers u'ho, for one reason or atrother, can not use a theme as the central feature of tl-reir advertising and promotional materiais rviil l'ork it in along n-ith ttther ideas thel' are currently featuring u'hen each of the four months conres around.

\Vith thousands of dealers and scores of mat-rttfacturers all using the same appeal the sheer force of repetition u'ill har-e a tremendous impact. The beauty of it is that it cloesn't cost anyone an extra pennv.

This program fnr coordinating the advertising antl promotional efforts of dealers and manttfacturers has a tremendous sales potential.

Themes

1. Plan Your New Home Now. The purpose of this theme is to encourage American families to buy a ne\\r home, or to start selecting a site, plans, and materials for a ne\\' home and to arrange their financing ahead of time so thev can start construction or as soon as u,eather permits.

2. Get Your Home and Yard Ready for Summer. This theme opens up a u'ide range of profitable sales: painting inside and otrt, insulating against summer heat, nerv roof and siding. new screens or combination doors and 'il'indorvs, louvers and ventilating fans, add a porch, build a terrace, su'itrtming pool or breeze'ivay, etc. -all tied to the central theme.

3. Add-a-Room to Your Home,. Under this theme, home ou'ners can -be urged to: finish an attic room, add a nursery, build a basement recreation room, enclose a porch or breezeu'ay, etc.

4. Get Your Home Ready for Winter. Here again the theme covers a 'rvide range of package sales: storm sash or combination doors and u'indorvs, insulation against cold, ner,r' roof and siding, weatherstripping and caulking, etc.

Dates

Manufacturers leiteisFebruary \\-eek starting Feb. 7

llay \\'eek starting N{av 9

August \\reek starting Aug. 8

October Week starting Oct. 10

Mn

us

We ore truly lhonkful for the mony .friends we hove mode during lhe post 47 yeors ond look forword lo mqny more yeors of serving you. O

AIJBERT A. KEIJIJEY

A Medford Gorporation Representative

Normqn Dqvidson Resigns Post

Norman Davidson, president of Davidson Plywood & Lumber Co., Los Angeles, has resigned that post, effective November 1, to devote all of his time to other business activities. He will handle importing of plywood and other wood products from various parts of the world, among other business enterprises.

Mr. Davidson founded the company in the early 1940's, acting as a mill representative, with an office in a small warehouse. With his brother Jack, who joined him in 1945, he built the business into the current Los Angeles plant, covering two and a quarter acres, with similar warehouses and offi,ces in San Francisco, San Diego, and Salt Lake City. In 1951, the company was purchased by Atlas Plywood, but remains under the Davidson name and management.

Jack Davidson, who has been vice president, takes over as president of the company. Chandler Hart is secretary, Robert Brown is comptroller, and Dick Bartlett has been appointed sales manager.

Nomed Generol Monoger

John D. Sullivan, vice president of the \Mestern Lumber Company at San Diego, has taken over the position of general manager of the concern.

He succeeds C. E. (Cy) Irving, who was with the Western Lumber Company for the past twenty years, the last eight years as vice president and general manager, and who resigned on September 25 to enter the wholesale lumber business.

Ernie Bacon, Fir-Tex of Northern California, Oakland, and Mrs. Bacon, returned to the Bay Area October 25, after a three-week vacation. They spent the first tu'o weeks in the Southland at Balboa fsland, sailing, srvimming and soaking up the sun. On the way horne, thev stopped at Fresno for a week and visited their son-in-lan', Bob Reid, of Reid and Wright in Fresno.

"ftli:r Notionol Homc Week" grocer the fine Genezero poneling in fhe Joncr Lumbcr Conpony'r rponsorcd "All Hordwood Home" in Newport Beoch. Thc obovc phofogroph wos lokcn when lhc memberr of lhe Orcngc County Buildcr Asociction rcccnily visited rhe Jones' home.

L. ITT. MARTINEZ GO.

WHOI.ESAIE IT'MBER

Hobort Building

SAN FR,ANCISCO 4, CALIF.

Open Boy Areo Soles Office

Bob Middleton and Forrest Beirne, owners of N{iddleton & Beirne Wholesale Lumber Company, Redding, California, announced the opening of sales offices in Burlingame, California, to serr.ice accounts in the San Francisco-Oakland bay area.

Bill Bonnell, well knorvn in Northern California lumber circles, has been named manager for the northern and central California sales territory with offices at 1204 Burlingame Ave., Burlingame, California. He n'ill call on retail lumber dealers and industrial users of I'acifi,c Coast forest products.

Joins Hoyfork Lumber Compony

Ross Beall, sales .manager for Hayi'ork Lumber Company, 80 Stonestown, San Francisco, announced recently the association of Bob Heup with the Hayfork San Francisco oflice.

Bob Heup lvas formerly a partner irr the West Pacific Lumber Co. at Eugene, Oregon, prior to coming with Hayfork on October 1, 1953. His territory covers from Palo Alto to the lower San Joaquin and also includes the same area Soutir along the Coast. Bob is,married, the father of trvo bo'7s and resides in Menlo Park. IIis home phone is DAvenport 2-8930.

Robert "Bob" Eichler, formerly in the operations department of the Comme:cial Lumber Company, Los Angeles. wholesale lumber organization, has recently been appointed to the sales staff, according to James S. Linderman, president of the concern. Bolt l'ill cover Los Angeles and the southern counties.

ilEW PROFIT OPPORTUI{ITY!

rHE AIT-PURPOSE PANETS AND HANDY HOOKS DESIGNED TO HOID AND DISPIAY THOUSANDS OF ITEfrIS

When cuslorners osk for "the boord with holes"-sell them PERFORALL-ond profitl Perlornll ponels keep thingr neol ond orderly-rnoke decorolive furnilure, portitions, wolls. Hondy Hooks ore ovoiloble to hold alrnorl ony size or shcpe. Sold in low cost ponels fron 2'x3'upto4'x8'...

THERE'S II'IONEY IN PERFORALI STOCK IT ! DISPLAY IT ! SEtt IT !

DISIRIBUTED BY

INCENSE CEDAR

High Altitude, Sofi Textured Growth MODERN MOORE DESIGNED DRY KILNS

Manulacturer tnd Distributor

WITH BUITDING'IAATERIAL CENTRAT AND NORTHERN YARDS IN PRINCIPAT CATIFORNIA CITIES

Study Double Dividend Tax Reduction Bv

It is reliably reported from Washington that congressional and treasury experts have decided to try to get Congress to do something next year about Couble taxation of corporate dividends.

Today and for many years past, as we all know, corporations pay income taxes on their profits, and pass the remainder out to their stockholders in dividends, and the stockholders receiving these dividends must then pay individual income taxes on this income.

Some call it double taxation; some, more honest and frank in such matters, say that it is forbidden by one of the Ten Commandments of a certain Moses which reads: "Thou shalt not steal."

Of course such trick methods of abstracting his dough from the pockets of Mr. John American have been going on in various forms ever since the New Deal came into existence. For instance, the government goes into the pocket of some fellow who is sweating his head off to make a living, and deducts money for income taxes; and then that same government takes some of that money thus secured and hands it over in the form of a subsidy to some man who is twice as well off financially as the sweating worker. Thus we have literally armies of men driving secondhand Chevrolets who divvy up their slim earnings with men driving Cadillacs.

This should be covered by that same Commandment concerning double taxation of dividends.

Of course, right away they raise the simple question, "Can the Government get along without the income derived from this double taxation?" In fact, that seems to be the only Doubting Thomas involved in this proposition. Which marks the vast difference that exists between the individual citizen and the Government which is made of citizens in mass. If it should be found that an individual was grabbing money that did not belong to him, would they stop to ask if he could get albng without it before depriving him of further loot?

They would most definitely and certainly NOT. But in the case of double taxation of dividends the right or wrong

Jack Dionne

of the matter is never mentioned. They simply want to know can the looter get along without the loot?

So there is no thought of entirely eliminating the double taxation of dividends in the studies being made in Washington, because so great a loss-they say it would be ten billions a year-would literally jar Uncle Sam's financial back teeth loose in their sockets. The scheme of improvement most mentioned would be to give individual taxpayers a tax credit of a certain percentage of their total dividend income. The exact percentage has not been announced and will; so they say, depend on how much income the experts figure the Government can afford to lose in this direction.

They would like to allow a full ten per cent credit. That is, a taxpayer would include his total dividend income in his taxable income, and then deduct from his tax liability an amount equal to ten per cent of the dividend income he included. However, this woud cost the Government a loss of three quarters of a billion dollars a year, and they say, do these experts, that Uncle Sam can't afford such an extravagance right now.

It is said that there will probably be recommended to the Congress some sort of reduction of dividend taxes that will cost the Government no more than $400,000,000 yearly. llowever, it is thought by all experts reviewing the subject, that a start should be made that airns at the final elimination of double dividend taxation sometime in the future, but that the process should be gradual.

All the investor groups who testified during House Committee hearings on this subject last July, urged Congress to make a start in reducing double dividend taxation, as a way of stimulating private investment in American industries. They thought that the immediate revenue loss would eventually be offset by new tax revenues resulting from the stimulus business would get from the program.

Lou Holland, Roddis California, Inc., Los Angeles, re'turned last week from an extended visit to the company mills located in Humboldt County. Holland is sales manager of the lumber division for the concern in Southern California.

TURKEY TIME HERE AGAIN!

I

S

Thanksgiving is just'round the corner-and it is the time of year to "sit back" and reflect about CUSTOMER SERVICE

Are we "MEASURING IJP" to the high standards of policy we have set for ourselves? This is the challenge we constantly make during the many vears we have been in the iumber business because we know that our customers must speak favorablY about us all through the year.

Likewise all of our business dealings MUST reflect favorably on us so we will have the reputation for following through on each and every order and each and every quotation.

When you deal with us you are assured of QUALITY PRODUCTS, personal attention to your orders and, of course, friendly customer service We feel confident you will find it profitable when you call us for your lumber requirements because we are sure of our policy and try to "measure up" by taking care of the desires of the most important people we deal withOUR CUSTOMERS

NAHB Convenlion

The National Association of Home Builders will observe its lfth Anniversary Convention and Exposition with an interesting convention agenda and the largest building products show in its history, the association's convention committee has announced. A record attendance of 20,0O0 builders, architects, suppliers and others from the industry are expected to attend the big annual meeting in Chicago's Conrad Hilton and Sherman Hotels, January 17-21.

Top convention attraction for many builders u'ill be the many "howto-do-it-better" features. consisting of informative technical presentation s designed to acquaint builders with up-to-theminute "tricks'of the trade" and the latest delelopments in c.onstruction methods.

"lndividuol Homes"

"Individual llomes" is the title of a glovu'ing new 8-page collection of full color photos of distinctive homes of lvood. norv available from the \\/est Coast Lumbermen's Association.

While not a plan book, the photos all sholv tasteful accents in gracious modern homes rvhere the fine qualities of Douglas fir, West Coast hemlock, \Mestern red cedar. and Sitka spruce are at their best.

The generously illustrated booklet is 8f" x 71" in size. Lumber dealers can obtain quantities for their customers, without charge, by ordering from the West Coast Lumbermen's Association. 1410 S. W. Morrison Street, Portland 5, Ore.

Los Angeles Hoo-Hoo-Ettes Meet

The third year of Hoo-Hoo-Ette is rvell on its t'ay. Under the direction of President Bessie Steu'art, the October meeting of the group u'as helcl at Roger Young Auditorium, u'ith 57 members and guests attending. Mitzi Palmer, national vice president of the Desk and I)errick Club, u.as guest speaker, her topic being "()rganization."

Miss Palmer's outstanding cleliverv on a subject u'ith n'hich she is thoroughly familiartvas of great interest to those assembleil, and 'ivas trulf inspiring.

Organizational Chairman Anne Nlurray announced the formation of Hoo-Ho<>Ltte Club No. 2 in Eugene, Oregon. She also announced that Nelson C. Edens of Corrigan, Texas, is very mttch interested in the formation of a HooHoo-Ette Club in that citl', and aiso one in Santa Barbara. Goal of Club No. 1 for this r-ear is ten neu' clulls, and rvith this auspici()us start. it seettrs likel1' that the goal u'ill be reached.

I'resiclent Bessie Steu'art appointed the follot'ing committees : Transportation Comn.rittee. \'-era Prince, NIarge Knipper and Margaret Gladish : Social Activities, I-ucille Graham, Edith Grannis, Pat -f ohnsotr, Grace Morgan, Bessie Papadapolous, and N{arilvn Srr'anson: Christmas Committee, Adeline Thole ancl lilizabeth Stilling; NIembership Committee, Helen 13ehrirrger. Nlildred Abbott, Maza Bailey, Agnes \fclntyre. l,ora Clegg, Alvina l3oyle, Avis \Vhiteside and Laura Trrrk.

The Originol crystol-cleor Spor finish for blond woods, while pine, knotty pinc, redwood qnd qll hqrd woods. Use on foorl, doorr, bsrs, stqtion wogons, linoleum.

witlr Secu rity "ROY AL DUTCH" Products

Monufoclurers of higherr grode points. enomels, vornirhes, redwood finishes, roof cootingt, rubberized Oot wqll points; ol:o olkyd-bore houte poinls, f,ql cnsmels qnd vornishcs. Wholesale only.

SECURITY ROYAT DUTCH PAINT IUIFG. CO.

l62l No. Indionq Slreet, Los Angeles 63

Telephone: ANgelus l-O358

IrlA[E FRlEllllS ilA[E il0llEY

R, l, Jl"ltel,k &, eo,

Direct MilI Wholesolers of Weclern Wood Poducts

Generol Oftice: 1040 G Slreet, ARCATA, CALIF., Phone 89G-Telerype 46 Compton Office: 505 E. Compton Blvd., COIYIPTON, CAtlF., NEvodo 5-2595, Nhrmork 2-6584

K. D. UPPERS - PINE, FIR & TITIBERS & REDwooD DttylENsroN & BoARDs Teletype compton 88028

ln Wholessle lumber Business

C. E. (Cy) Irving, former vice president and general manager of the Western Lumber Company at San Diego, has started in the u'holesale lumber business for himself. His temporary office is at 324O Tennyson Street, San Diego, the telephone number is Bayvierv 3836.

Cy, who is widely kno'rvn in Pacific Coast luml>er circles, u'as u'ith the Western Lumber Company for the past twenty years, tl-re last eight years as general manager of the concern. He resigned his position on September 25. He will specialize in the sale of ltedu'ood, Fir and Ponderosa Pine. His many friends rvish him stlccess.

How Lumber Looks

(Continued from Page 2)

ber 31,88 units (115) mills reporting, gave orders as 15,244,O00 feet, shipments 15,811t3,000 feet, and production 16,579,000 feet. Orders on hand at the end of the rveek totaled 37.348.000 feet.

The West Coast l,umbermen's Association for the lveek ended October 24, 177 mills reporting, gave orders as 102,47I,0m feet, shipments 121,453,000 feet, and production 123.071.000 feet. Unfillecl orders at the end of the rveek totaled 422,907,000 f.eet.

For the week ended October 31, these same mills reported orders as 125,311,000 feet, shipments 126,610,0N feet, and production l2l,47O,OOA feet. Unfilled orders at the end of the week totaled 421.608.000 feet.

Sqntq Rosq Hoo-Hoo No. 65 Holds Annuql Lqdies'Nighr

Harry Merlo, Rockport Redwood Co., San Francisco, and also president of the Santa Rosa Hoo-Hoo Club, announced that on November 14, the Santa Rosa CIub held its annual Ladies' Night. The event got under wav at the Santa Rosa Country Club with cocktails at 6:29 p.rn.. Dinner followed (reasonably on schedule) and then the Club enjol'ed dancing to the music of Ralph Rossen and his orchestra. Bob Schenck, of California Redwood Sales, Santa lLosa, rvas chairman of the event, rvhich rvas considered a high spot in the Club's activities thus far this year.

Appointed Reroil Soles Monoger

The appointment of Fred H. Thomas to the position of Los Angeles retail sales manager for Hammond Lumber Company was announced November 9 by Paul Hallingby, vice president and manager of the company's Southem California Division. Mr. Thomas has been r,vith the sales department of Hammond Lumber Company since June 1922.He and Mrs. Thomas make their home in San Marino.

S.C. Lumber Seqsoning Associqtion Meeting

The Southern California Lumber Seasoning Association will hold its next meeting at Mike Lyman's Grill, 751 South Hill Street, Los Angeles, on Thursday evening, November 19. Arthur Koehler u'ill be the speaker of the evening and his subject will be "Wood in Crime Detection." President Robert P. Inglis will preside.

Selling Home Remodeling

By Geotgu M. Hansen \flest Coast Lutbetmen's Association

The opportunists among retail lumber dealers have a potential bonanza at hand in the current popularity of home remodeling. An understanding oI some of the factors involved might make a difference in the closing of a substantial sale.

Remodeling can be the answer to dissatisfaction with an existing home. It need not be expensive unless major structural changes are required. If the home, or portion of a home to be remodeled is of rvood. the problem is simplified because no other material combines strength, ease of working, beauty, and economy to an equal degree.

The criterion, of course, wil be the cost to achieve what is wanted. The desired results may be resale, keeping up with the neighborhood, or more likely just filling the needs and desires of the family for better appearance and comfort or more space.

Of all remodeling, that which changes only the external appearance is the easiest and least expensive. The frame of a well arranged wood house does not get old. Our housing habits have remained stable for many years. What does change are the parts we see, and a remarkable job of modernizing can be accomplished by removing the decorative "gingerbread"' from an old house and installing' new windows and woodwork, some modern "natural" paneling, light fixtures, kitchen cabinets, siding, and refinishing the good solid wood floors. In the case of extremely high ceilings, it might be more "fashionable" as well as conserving of heat to install a lower false ceiling. Styles have changed in gardens, too, so it may be that a face-lifting with handsome wood siding and modern window frames will be better set off with some landscaPing.

A distinctive feature of wood construction is that the old and new wood become alike with a fresh coat of paint. \Arhether the remodeler uses the new "natural" finishes or pigmented paint in the sophisticated new colors, no material is so versatile and paintable as wood.

finished structure, or room arrangements in the original house. Changes in the basic franreu'ork likel1- r'ill l;e involved and care must be takeu not to u'eaken the altered portion.

Space may be added upstairs, in the basement. through a new wing, or by rearranging existing partitions so as to better use the space available.

If the plan is to add a room or tu-o by finishing an attic. the major limiting factors will be a stairway and the height of the attic ,ceiling. Usually the extra rooms are destined for growing children and a stairn'av is much preferred over' folding ladders, etc. which may be hard to reach or hard to use. If the attic ceiling is low, extra height can be achieved by following the gable line insteacl of maintaining a completely flat ceiling. Ceiling height can be added literally by "raising the roof." Tliis is expensive, hos'ever. and practical only u'hen needed space cannot be added any other way.

Attics sometimes require more light and dormers offer a solution when the roof line permits. \\rhile it is comparatively easy to add a clormer, they do require careful rvorkmanship so as to preclude leakage.

New rooms in attic space are comparatively easv to l-reat in lr'inter because the attic floor x.ill be u'armed bv dorvnstairs heat. Outside heat in the summer months can be troublesome unless adequate insulation is pror.ided under the roof and in the sidewalls. Of course, the insulation should have the vapor barrier on the room side so as to keep condensation in the walls to a minimum. The otherwise useless space on the lotv sides can be converted into much valuable drawe; or shelf storage space.

The basement offers another source for ner,v rooms. Since basements are usually partially ltelon' ground level, the new rooms made are more suitable for party rooms, hobby shops or clens that don't require much outside rvindow illumination.

The primary requirement for finishing such extra rooms

Adding space usually is more difficult because of limit- is a dry and damp proof basement. Nerv compounds and ing factors such as size of lot, need for symmetry of the paints for stopping leaks in concrete and sealing out damp-

Mount Whitney Lumber Co., Inc.

'YIANUFACTURERS OF PONDEROSA PINE . SUGAR PINE - WHITE FIR - INCENSE CEDAR

Whofesole Lumber Distribulion Yard

3O3O E. Woshington Blvd. Los Angeles 23, Colif. Phone ANgelus OlTl

ness are readily available and comparatively easy to upply.

Partitions are easy to erect when wood framing is used and a substantial soundproof wall can be made.

The problems to be faced in basement rooms are not very flexbile. Heating systems and ducts, laundry facilities and cement floors are generally immovable and permanently installed. Holvever, heating plants can often be isolated with partitions, and hot air ducts can be camouflaged. The lady of the house deserves a cheerful, clean laundry so even this necessary "evil" can be made attractive in the remodeled basement. It has al'ivays been possible to lay asphalt tile on cement floors; now new waterproof mastics make it poSsible to install attractive warm wood flooring over a cement floor.

E,ven a scarcity of t'indo'n's in a basement can be corrected to some extent by cutting openings and installing neu'rvindorvs. Light u,ells for windows belovv ground level usually must provide for drainage. Also, rvhen cutting through foundations, adequate bridging of the space mrlst be provided to support the floor above.

Probably the last rvuv to consider gaining new space in a home is to add a .rving because, being new constmctiorl, it u'ill cost more. The chief advantage of a ner.r' rving is that there are fern'er limitations as to space available.

The problems to consider involve the roofline, foundations and utilities.

A successful remodeling should "look right" and the roofline, being conspicuous should be carefully planned. Gable roofs are more difficult to add to than flat roofs except that to merely extend a gable is not hard. The "T" or "L" floor

plan is popular and a new wing then offers some problems in the connecting roof construction.

If an addition is planned to lap around a corner, the roo{line may become quite complex and the connection with the house will be hard because one or both of the existing walls will be bearing the u'eight of the old roof. Wood frame construction is less difficult to work with because necessary openings can often be bridged with a substantial beam so as to adequately support the load above.

Foundations are not mu'ch of a problem in a wing and need only be deep enough to support the addition and extend belou' the frost line. If the existing house has a basement, the utility connections are easily made under the floor of the new rooms.

When slab foundations are involved, the heat connections can be made through the attic, or space heaters installed. If plumbing is connected through the attic, insulation is very important.

Crawl space foundations permit utility connections through either the crarvl or the attic space.

It may not be necessary to add ne\ / space or finish off attics and cellars. Wood frame construction, particularly that involving trussed rafters, often permits the removal or moving of non weight bearing partitions so as to make existing space more usable. Old pantries, halh,r'ays, storage rooms and ,closets are often poorly planned or useless and with more or less minor changes in dooru'ays and partitions, the same space can yield a much needed breakfast nook, playroom or den.

There is no season for interior remodelir-rg. There is no class distinction in the kind of people r,vho do it.

Taube a Bergstrom

\(/holesale Lumber

9015 \(ilshire Blvd. Beverly Hills, Calif.

BRadshaw 2-67 82

T\(/ENTY-FIVEIiYEARS AGO TODAY

As reported in The California Lumber Merchant November 15,1928

Charle,; G. Bird, of Stockton, California, rvas elected regional vice president of the National Retail Lumber Dealers' Association, at the annual meeting held Oct. 24 to 26. in Chicago.

Herman Rosenberg rvas toastmaster at the dinner that foll<lu'ed the Southern Calilornia Lumbert.uen's golf totlrnament held at the Riviera Country Club on Nov. 9.

J. P. Clark, Fruit elected presiclent o{ Club.

Grorvers Supply the Susanville, Company, has been California, Hoo-Hoo

The sales offices of the Marshfield, Oregon, have George \\'eir is in charge.

Coos Bar' been moved

Lumber Company, to San Francisco.

Frank S. Ilurphy, prominent San Francisco lumberman, died suddenly on November 3, on a ship returning from the Rotary convention in Tokyo. He rvas 59.

Announcement is made that the plant at Longvierv, Washington. rvill contain three sarvmill units.

great nerv \\reyerhaeuser is nearing completion. It

At the nineteenth annuai convention of the I'acific Logging Congress helcl recently in l)ortland, Stan N urphy' of Scotia, C. L. Mullen, of l'inedale, and T. E. Jackson, of Susanville, u'ere elected California members of the executive committee.

The r.re'n'l,v elected Supreme 1929 conver-rtion of Hoo-Flocr Texas, on Octolter fu22.

Nine has decided that the rvill be held in Amarillo,

Maj. A. W. Bird, of I-onclon, assistant managing director of Millar's Timber and Trading Cotnltanr'. is on the Pacific Coast on a rvorld's tour of inspection. He is being accompanied in the West by \\ralter G. Scrim, of Los Angeles. NIaj. Rird u'ill sail for the I'hilippines soon. tti inspect his company's mill and timber possessiclns in the Islands.

Knotfy Sec Swirl

TRIANGITE LUMBER CO.

\,[/IIOr-FSALE IUMBER

Pqcilic Bldg., 610-l6th Street, Oaklcrnd 12, Calilornia

Phone TEmplebcn 2-5855

Teletype OA 262

A new decorative fir plyrvoodI(notty Sea Srvirlhas been announced by Associated Plyrvood N{ilis, Inc., Eugene, Oregon.

Knotty Sea Su,irl is urade in 4' x B' panels, u'ith other sizes available clr1 special order.' It is nranufactured .i-,'ith special machiner-y, from high quality Douglas fir and l<.roks identical to its companicln product, Select Sea Svvirl, exccpt for knot pattcrns in the panels.

Stocks of I{notty Sea Sn'irl zrre in supply at Associated rvarehouses located in San Francisco, Houston. Dallas, St. Louis, Charlotte, N. C. Greenville, S. C., and various jobbers throughout the countr)'.

Addirionol Territory Assigned

Eddie Difani, popular voung Southern California lumber salesrran, has been assigned additional territory, according to Bert LeCrone, gener:rl manzrger tr. U. Wheelock, I-os Angeles rvholesale luml;er concern. "E,ffective immediately Eddie r,r'ill cover San I)iego Cour.rtv, in arldition to l.ris present area of Rilersidc and San Bernarclino Counties," said LeCrone. I)ifani is u'ell knou'n in Los Angeles lumber circles, is a nrember of Hoo-Hoo anrl active in several sales educational o:'g:rnizations ir.r this arelr.

Visit los Angeles

1. H. (Jim) I)rentice. l-ell kr.rou-n l'acific Coast lumberman, \\-as a recent Los Arrgeles r.isitor u'here he called on Iumbermen friends. For manv r-ears Jim represcnted the Blodel l)onovan Lumber \Iills in the Los Angeles :rrea. He is uou. retired and living in Seattle. After spentling ser.eral days in the Sor-rthlantl, he ancl NIrs. Prentice left on a trip to Honolulu.

RIGGI & IIRUSE IU]IIBER |}{l.

WHOLESALE -.IOBBING

Spcciolizing in IIHI IIRIEII TUTBER

Ponderoso ond Sugcr Pine

Gleqr Fir and Redwood

9t2 SHOTWEII ST., SAN FRANCISCO t0, CAttF.

TEtEPHONE M|SS|ON 7-2576

Uholesale lo lumber Yards 0nly Windows, Doors, Plywood, Moulding

We hsve Stock Deroil

Sosh, Doors, Frqmes Prompt service Free delivery

IIATEY BN(IS. - $AIIIA M(I]II(}A

Phones: Texqs 0-4831

Sontq Monico, EXbrook 4-3209

Your Lumber Order ls An ,NVESITnEIUT

Our Job ls To Mqke lt Poy You

DfytDE rfDS

Redwood Flr Pine

Coff YUkon 2-0945 orTel SF 530 West

HUGH

Knotty Seo Swirl

N[IRT}|ERI{ RElltTOOD LUMBER CO.

&ed.*ood onl. bouglot 9ir &*b*

B. R. Garcia Traflic Service

ilonqdnock Bldg., Son Fruncirco 5, YUkon 64lt09

Teletype SF l08O

For 26 yecrs we hcve speciclized exclusively in the trdlic cnd trcnsportcrtion problems ol the lumber indr.rstry.

We offer cccurcrte cnd prompt foeight rcrte quotctions, both rcril and truck.

Frelght Eifls Audired

- LU$slER, I llc.

DISTRIBUTORS AND WHOLESATERS

Ook Stcrir Treqds-Thresholds

Door Sill.s-Hordwood Floorings

ond Domestic Hqrdwood lumber

Worehousc Delivery or Carload Shipnrentr

610I SO. VAN NESS AVENUE

Los Angeles 47, Calll.

Phone AXminster 2-9181

Expenditures for New Construction At Record October High

Expenditutes of $3.2 billion for ner,v constructic'rn during October 1953 almost maintair-red the September level and set a record high for the nronth, according to preliminaryestimates of the Building l\faterials and Construction Division of the U.S. Department of Coururerce and the U.S. Labor Department's Bureatt of Lal>or Statistics. Private outlays ($2.1 billion) and public ($1.1 billion) n'ere both at peak for the month.

Commercial, educational, and religious building each rose contra-seasonally in October to a ne\\' monthly high. The decrease from September in highu'ay u'ork l'as less than seasonal, reflecting to some extent the unusually good construction weather. A11 otl-rer majtlr categories sho'n'ed the 'changes that are usual for this time of year.

During the first 10 months of 1953, expenclitures for all t1'pes of nerv construction totaled $29.1 billion, 7 per cent above the amount for the sarne 1952 period. T,'hysical volume (expenditures adjusted for price changes) \\'as t1P slightly-3 per cent-from last vear.

Almost tu''o-fifths of the total clollar gain over 1952. lr.hen the first 10 months are comparecl, 'lr,as in private residential building. Commercial building, largely because of advances in construction of stores, restaurants, and garages, accountecl for tl-re next greatesf sl211g-3bout a fou:tl.r. Most of the balance of the 1953 rise in construction expenditures was in privatelv ol'ne<l public utilities and highlr'ay construction.

%lnlaale anl lolltia+

Sinco 1888

700 6th Ave.

Oqklqnd 4, Colif.

Glencourt l-5861

January-October expenditttres for public indttstrial building (including atomic energy facilities) ancl for school construction were also consideraltly greater this year than last, but outlays for hospital construction and public housing rvere down substantially. Private spending for industrial plant expansion, despite a dip during the summer months, nearly equalled tl.re record 1952 figure for this 10 month period. Military and naval facilities constrttction likewise rvas only slightly under last 1'ear's total for the first 1O months, and farm constrttction tvas don n moderately.

Percy Merithew, E. K. and Mrs. Meritherv, u'ere mill at Roseburg, Ore.

\\'ood LumLrer Co., Los Angeles, recent visitors to the conrDany's

Southern

WANT ADS

Rcte-Position wcrrted $2.00 per column incb

All others, $3.00 per column inch Cloriag datee lor copy, Sth crad 20tb

LEATHER LUMBER APRONS

Sturdy lumbermen's aprons made of top quality reclaimed lcather, furnished in both single and double ply, approx. 18" x24" with or without belt and buckle. Special discounts to jobbers.

HENDRIE BELTING & RUBBER CO.

rl05 Towne Ave., Los Angeles 13' Calif.

Phone TRinity 7786

SALES RE,PRESENTATIVES AVAILABLE

Wholesale firm seeking a direct mill connection selling Pine and other Softwoods on a commission basis in the Metropolitan New York area.

Address Box C-2180 Calif. Lumber Merchant, f08 W. 6th St., Rm. 508

Los Angeles 14, Calif,

FOR SALE

Ross Straddle Carrier{6" Bolster-78" height. 5 years old, in good condition. Priced for a quick sale $3,750.fi).

PENBERTHY LUMBER COMPANY

580O So. Boyle Ave.

Los Angeles 58, Calif.

Klmball 5111

DO YOU WANT TO SELL YOUR YARD?

We are getting inquiries for yards from time to time. If your yard is a long established one in this area with a good Profit and Loss record, let us hear from you. A listing would have to be on an "Exclusive Right to Sell" basis.

TWOHY LUMBER CO.

LUMBER YARD AND SAWMILL BROKERS

714 W. Olympic Blvd., Ircs Angeles 15, Calif.

PRospect 8746

SATESMAN WANTED

Salesman for Southern California territory. Lumber experience necessary. Protected tcrritory ofrered right man by established company of National reputation.

Write fuil particulars to Box C-2L89, California Lumber Merchant 108 W.6th St., Room 5(8, Los Angeles 14, Calif.

CAR UNLOADING CONTRACTORS

FREE 1953-54 printed price list mailed upon request. Our eleventh year, furnishing experienced labor to unload and sort lumber cars, One-day service.

CRANE & COMPANY

Noncr of Advenircr: 3n thi! Dcpsttmrnl uring o blftd oddrcrs cqnnol bc dlvulgcd. All inquiilcr cnd ropllr :hosld bc oddrcr:cd fo kcy :hown in thr odvcdlrmonl

POSITION WITH FUTURE

Wanted: By a well rated hardwood industrial lumber company in Southern California a salesman with clientele in hardwoods, Ponderosa, & Sugar Pine. Must have knowledge of these woods. For right man we offer a promising future. All correspondence confidential.

Address Box C-2173, California Lumber Merchant 108 West 6th Street, Room 508, Los Angeles 14, Calif.

CAR UNLOADING_HAULING

Lumber and Freight

RAY-HOW CO.

7,106 S. Main St. PL 8-6853 Los Angeles 3 PL r-3210

FOR SALE

Retail Lumber & Millwork business, annual sales ave:age SlzOffX):OO. Located in Coastal City in Central California.

IJnder same ownership and management for past 32 years. Owner (and manager) wishes to retire.

Inventory and small tools approx. $25,mO.00. Will lease site (1.2 acres), buildings, machinery and office equipment ON VE,RY FAVORABLE terms. Will sell or keep trucks (purchaser's option).

Address Box C-2147, California Lumber Merchant r08 W. 6th St., Rm. 508, Los Angeles 14, California

WANTED

Material Millwork Piece Biller for Wood Cabinets. To list all materials going into cabinets for manufacturing and cutting. Must be experienced.

DeMARCO CABINET CO.

5921 South Western Ave., Los Angeles, Calif. Phone Pleasant 2-3709

FOR SALE

Used Gerlinger Carrier Highway Model 7866-N, 66-in 30,000 pound capacty. Now in operation, excellent

BUR'NABY and WILLIAMS

Van Nuys, Calif. Phone STate 5-6561

FOR SALE OR RENT

bolsters. condition.

Lift truck. Shop and field repairs or service' All makes and models of lift trucks and carriers. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

Los Angeles, Cal.

t4t7 E. 12th St. TR. 6973

1115 North Alameda Street, Compton, Calif. Phone: NEwmark 1-8269 NEvada 6-4805

FOR SALE

Lumber & Builders Hardware Business-!952 sales 9250,0@.00 and increasing every year in the fastest growing community in Orange County. Three trucks, power saw (cut-off & rip), modern store building built in 1951. Trucks, buildings and equipment 920,000, plus inventory.

Address Box C-2125, California Lumber Merchant lOE W. 6th St., Rm. 508, Los Angeles 14, Calif.

PRODUCTS WANTED

Southern California wholesale firm wants lumber and lumber products. Direct from mills or manufacturers on a commission basis.. Need all Softwoods, Sash, Doors, Mouldings, Trim, Plywood, etc..

Address Box C-2L92. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

SITUATION WANTED

__Salesman-Executive; Wholesale, Many years experience Grading Herdwoods, Yard Management, Buying, Adminiitration. ? yearl selling and managing sales in Southern California market in Hardwoods, Softwoods, Plywood and Doors. COMPLETE ACTM LIST 2OOO DEALERS IN SOUTHERN CALIFORNIA MAR- KET. HAVE OWN DEALER FOLLOWING 250 KEY AC- COUNTS. Want remuneration arrangement commensurate vrith sales produced.

JOBBERS: If you have the source or the capital, we can rnake a deal.

NORTHERN MILLS: I can furnish the volume you need, Wry not try me?

Address Box C-2193, California Lumber Merchant 108 West 6th St, Room 5OB, Los Angeles 14, Catif.

SITUATION WANTED

Salesman with 20 years' experience in West Coast lumber sales and buying, desires sales position covering Northern California territory. Fully experienced in lumber, plywood and doors.

Address Box C-2194, California Lumber Merchant 108 W. 6th Street, Room 508, Los Angeles 14

CONNECTION WANTED

Experienced lumber salesman available. Wide experience and contacts in Southern California selling all species.

Phone Ostrorne 6-6335 and interview will be arranged at your convenience.

WILL PURCHASE

Well established wholesale moulding company is interested in purchasing total output of small or medium size pine moulding mill or contract for evenly scheduled weekly shipmcnts.

Address Box C-2195, California Lumber Merchant 108 W. 6th Street, Room 50t8, Los Angeles 14

WANTED_GENERAL ASSISTANT AND SALESMAN

The owner of one of the leading wholesale and commission firms in Dallas needs general assistant and salesman. Applicant must have had several years wholesale or mill experience. Permanent position with unlimited possibilities for advancement. Salary in keeping with ability. We represent only high class big mills, have established trade, and want a rnan whose record will stand rigid investigation.

P. H. DAVIDSON LUMBER COMPANY

P. O. Box 835 Dallas, Texas

FOR SALE

Wholesale lumber yard and mill, fulty equipped, doing custom mill work fgr over 50 retail lumber yards in the San Gabriel Valley.

Address Box C-2177, California Lumber Merchant 108 W. 6th Street, Los Angeles 14, Calif.

WANTED

Young man anxious to learn lumber businessHardwoods, Ponderosa and Sugar Pine. Particularly selling. Can be experienced or not. Good salary. Excellent opportunity.

PENBERTHY LUMBER CO. 5800 So. Boyle Ave., Los Angeles 58, Calif. Telephone Klmball 5111

FOR SALE OR LEASE

Unusual opportunity for man of experience in retail ambition and at least $5,000. Small yard, fully equipped established in fast growing section of Phoenix, Arizona. outright or lease to qualified party.

Address Box C-2190, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

who has and well Will sell

Two Moisture Meters. In perfect condition. Priced right. Call Evenings

Hollvwood 3-5843

MILL SUPERINTENDENT AVAILABLE

Has complete background with over 22 years of experience. For interview addrcss Box C-2196, California Lumber Merchant 10E West 6th St., Room 508, Los Angeles 14, Calif.

MACHINERY FOR SALE

BAXTER WHITNEY 30" single surfacer. Excellent condition. Price $2,500.fi) Our yard, plus sales tax.

BRUSH INDUSTRIAL LUMBER CO.

15fi) So. Greenwood Ave. Montebello, Calif.

Phone UNderhill 0-3301

SEEKING NORTHERN CALIFORNIA BUYER

Large Southern California wholesaler seeking commission Fir buyer in the Humboldt County area. Must have good connections making reliable shipments.

Address Box C-2191, California Lumber Merchant r08 W. 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

Dry Kiln and Lumber Yard in excellent San Pedro location, Kiln available to the finest imported lumber. Yard recently opened. Employees serve both. Very high net. All equipment and buildings included in the sale. Situated on three acres. This is truly a marvelous deal.

CHARLES FORD & ASSOCIATES of the WEST

6425 Hollywood Blvd.

Hollywood 28, Calif.

FOR SALE

1949 K6-F International Lumber Truck. Five-Speed Transmission and Three-Speed Auxiliary Transmission. Dual Rear End and Roller ll'ype Bed. Mechanically good. Price $2,000.00.

11968 E. Firestone Blvd.

Norwalk, Calif.

Phone Torrey 4-1680

ADVERTISERS INDEX

*Adverlirlng oppeqrr in olternole i$ue!

Acme Applion<e ltng. Co. -......-......,-,-..-..- 't

Acne Sorh Bqlonce €o. ----,.,------.---.----,--.-- 'l

Ameri<qn Hqrdwood Coi +

Americqn Lumber & ,Treoting Co. --------.-37

Angelu: Fir & Pine Soles Co. -..-..".-----.* Arcqlo Redwood €o. -..-------.........-......-....-*

Asrociqted Molding Co. -....---.....--....,.......-43

Asco(iqled Plyrood llill:, In<. .-....--.-...-...-15

Atlqr Lumber Co.

Bock Poel Co. -..--..--..-......-..-.........-..-.-.....43

Boxler & Co., J. H. ------------....---,---..----.-.29

Bel-Air Door Co. .-..-.-.-...--.-...-....--.--.--.-----.... *

Block Dimond Co., The --.-..--.-....--,-....-...-. 'l

Bfirr & Goter lunber Co. ..---..--.--------.-------47

Blue Diomond Corporolion ......-----.-......-....42

Bohnhofr Lumber Co, .-....-..-........--..-.-.-....... rt

Bonninglon Iumber Co. .-.-.......--...-.............'t

Bruce Co., E. t. ....-.----....--.-.-.---..-,--------.-...- t

Brurh lndurtriql Lumber Co. --,----,----.....-61

Eurnr Lumber Co. .-.......--.-.----.--------.-,--.-----*

Coloveros Cehenl Co. .......-.....-...-..---.-..... 5

Colifornio

Corcode

5aler

Conrolidqted Lumber

Cooper-llorgon Lumber

Cooper Wholercle Lunber Co,, W.

Coor-Pender & Long

Cords lumber Co.

Cro5relt Lumber Co.

Ddlton, n. W. & Co. --.-...-....-..-....-...-...------60

Dont a Rwteff 5oler, Inc. -.-..------."-----.-..-.29

Dqvidron Plywood & Lumber Co. -.------..-.3

Diomond W Supply Co. --.--.---...------------25

Dollqr Co., Robert

Dolly Vorden Lumber Co. -......,.--..--.---.-----. 'lt

Donover Co., Ina. ..-.--...-........-....-......--.....47

Douglo: Fir Plywood Areociofior ..,.----..-.-.25

Droker Boy lumber Co. --.,-.-,---------------.-..- 4

Edwordr Lumber e ilfg. Co, --,--.-----,-------*

Elliotl, F. W, ..........-.--........-.-.......-...........-.5I

En!<o Plywood .-----.-.--*

Esrley E Son, D. C, -....-..-...-..-.-.--..-..-------. *

Ex<hqnge Somillr 5qle: Co, --.--.--..--....,-45

Fqirhurrl Lumber Co. ......--.,.-..--,-----.,...-----I2

Fern Trucking Co. ._...58

Fidler's l$qnufqcturing Co. -......-.--.---.--....-.31

Fir-Tex -------.-.-.-. ......,---. {t

Fir-lex of Southern Cqlifornia -.-.-.-.........--39

Firk & Mqron --.-,---....-.--45

Flqmer, Erik -...--......--.... *

Fordyce Lmber Co. ----...-------------.-,-.-....-..-..I I

Forert Fiber Producls Co. -.-------..---............21

Foreil Productt Soler Co. -.-,-.---,..-.....-------*

Fdntqin Lumber Co., Ed. --....--....--.-...-...-.*

Freemon & Co., Stephen G, .-.....-......-...-.-*

Gqlleher Hqrdwood Co. -.-....------....-......--.-..53

Gmerrlon & Green Lumber Co. -..-----..-.---. *

Garcio lroftc 5eruice, 8. R. --....-------------.--60

Gerlinger Csrrier Co. .-...........-----....---.,-..--.-19

Gllbr{th Chemicol Co. -.-...--.--....-.-..-.----,---40

Goldenberg Plyw@d & Lumber Co...,-.....-..,i

Gorslin-Hording Lvmber Co. .---.,..-.-------.----61

Greqt Boy Lmber Soler -.-...---....-.-........--..47

Holey Bror. --......--..,-.--...59

Hqll Co., Jmer [. .....-......-..---.-..-.------....---. *

Hqllinqn Mqckin lunber Co., In<, -..------.-*

Hmmmd Lcnber Co. .-----....--.....-...-..O,B.C.

Hcrbor Plywood Corp. of 5o. Californio-...45

Hordwood Flush Door Co. -.-...--.-,.-----...--.*

Heberle & Co., l. J. -.-.......-...................-.-.55

Hedfvnd Lumber 5qle!, ln<. ..........-...-.....-.26

Hemmlngr Lumber Co, ------......--..-.-.---.--.--. *

Hill Lumber Co., loy -..--.---.-..-.....------.-......*

Hill e ilorfq. Inc, --.-........------..-...-.--..-..-.30

Hobb! Woff lumber Co. --.--.-.....--.-..........-.-.22

Hogon Lumber Co. -----------.--..--..--.-----.-.--..-60

Hollow Tree Redwood Compoy.,--,---.--.-- *

Holner Eureko Lumber Co. -...........--.......... 'l

Hoover Co., A. t. ------....-.---,--.......-..---.-....---59

Hyller Compqny

Los-Col Lumber Co. -----..-.--.-.....--.--.-.-...-.-*

Lumber Monufoclurerr, Inc. ........-----.-.-.-...{O

Lumber ilill E 5upply Co. --........-...-.........-:l lumber 5qles Co. .-...-....,,..,,...-.....----.------....

J. E. Pinkerlon

J. E. Pinkerton, 62, associated with the retail lumber business in Southern California for many years, passed away at his home in Eagle Rock on Tuesday evening, October 27. A native of Lawrence. Kansas. he resided in Prescott, Arizona, before coming to California.

Kuhl Lmber Co.. Cqrl H. -.-..---..-.--........-...61

L. A. Dry Kiln & 5tora9e, lnc. -.....--.-...-.. *

Lqmon Lumber Co. .--...--.-...-....-.-.-.-.------..-*

Lorenc+Pftilipr Iumber Co. -...-..-...."..-----".15

Lo4g-Bell lumber Co. .-,--.,,-.,--..,--....-.----..-*

Loop-luhber E ltill

,{uluql l oulding & Lbr. Co.

Newquirt, Jomer l/y. ---..-......-----...---.....-......tt Northern Redwood lmber Co. ...-..-....,.-..60

Nudor Alfg. Corp. --..-.-..-...---..---,------..-...-.-..*

Olten-Cqrpenler Lumber Co, -,--,,-..,-..---.----. *

Orgood, nobe.t 5. -.-.........-.........,-.-.,-------*

O|rling Mfg. Co. .....,...-......................-......41

Pociic Co6t Agglegdlet, Inc. -.....-....-.-..--51

Po(iflc Fir toler --.-..-......-.-....-....-..........--....33

Pocific Foretl Produclr, InG, -.-.,.---.-.---,-----*

Pqcifrc Lumber €o., lhe .-.-.---..-..-......--..,---.- I

Porifi< Lmber Deolerr Supply, Inr. -.-,--*

Paciic We.tem lumber Co. ---,------..-------- 'l

Pociftc Wlre Productr Co. .,,,-.--.-....--.--.---.-*

Podulq Lumber Co., E. A. ----.

Povl Bunyon Lumber Co. -......-.

Perry Door Co, .-..-.-.-

Ponderorq Pine Weodwork -.------.-...-..----.-.. *

Pope & Tolbot, Inc., Lunber Div. ...-....1.F.C.

Portlond Cment Aarociotion --....--.-,.---,-----!t

Red Cedc 5hingle Bureou -....--..,-------------.. 'l

Ri.<i E Kru5e Lumber Co. -..-,--,--,--------...59

Rockport Redwood Co. --.-.-......-------,-------...-.3!

Roddircrcft, Inc. .....------.----....-.......----,----. *

Roddircrqft Cqliforniq, lnc. .-....-.-...,--.,----... *

Roundr Imber Co.

Roy Foret Produ<l! Co, -......-.....---,,,--,-----. lt

R. 5. Plywood Co. ---..-..-,.....-......----...-.-,...-.53

Rusco Prime Window Co. ......---..-.---,--.-,-.-*

Sompron Compony .----.-,......-.-.---,---,---.--....-. *

Sqnlo Fe Lunber Co. ---..--.....-...---,,--.--.,..-.*

Sonford-Lu:rier, Inc.

Securify Royol Dutch Pqint Mfu. Co.

5t. Pqul & Tocmq Lumber Co,

Shlvely, Alon

Simmons Hqrdwood Lumber Co.

9impron Logging Co.

Sisolkrqft Co..

At one time he operated the Verdugo Lumber Co. in Eagle Rock. Later he was with the G. W. Maddock Lumber Co. of Alhambra, and at the time of his death \vas associated with the Anawalt Lumber Co. of Montrose.

lfe r,vas a member of the Eagle Rock Masonic Lodge, Knights of Pythias Lodge, and a former member of the Eagle Rock Kiwanis Club.

He is survived by his widow, a daughter, a son, and three sisters.

Miss Aileen Curran, a member of a long-time Southern

California lumbering family and a training teacher in Los Angeles, passed away suddenly at her home in Santa Ana on October 28.

She is survived by her father, Frank Curran, Frank Curran Lumber Co., Inc., and two brothers, Holvard and F'rank, who are associated in business with tlieir father, of Santa Ana; and three sisters, Misses Frances Curran and Katherine Curran, both of Santa Ana, and Mrs. Esther Gomez of Long Beach. Funeral services were held Saturday morning, October 31 at Santa Ana.

Forresl Kqufimon

Forrest Kauffman, Berkeley, Calif., 84, retired Nholesale lumberman, was killed on the night of October 23 when he 'ivas struck by a car while crossing a Berkeley Street.

Tqcomq Iwber 5oler, lnc. ------.......-.-...-.- 8

Tqrdy, Joe --....--,---,-------.-61

Torte., Wsblter & Johnron, Inc. ------.-..----.*

Toube a Eetg!t.m .......--.,,,.-.-.---.-.---------,,-.-58

Three 5tqr DooE .-.-...-.-.-.---.---.....-..-.-.....-.-.53

Tobin Forett Produ.tr -,-,-----...--.--..-..-.---,----.-34

Triongle Lmber Co. .--.-.--.-...-..---------,..-.--..59

Trinity llver Lumber loler Co. --.....-....---.57

Tropicof & We3tcrn tumber Co. --........-.....47

Twin-City Lmber Co. -.-.-..............-.-...-...... {t

Twin Hqrborr Lunber Co. ......-......----.-.-.....55

Union Lumber Co. -...,,.-----...-.-.----.--.----.--..-*

Upron Compqny. The --,-..---.--...--.--.--...--..---. *

U. 9. Plywood Corp. --.-...-....--.....-..-"-.-..-.... 9

Vqn Andole-Hqrrlr lunber Co.. lnc. -.....49

Vogt, Donqld Lumber Co, .-..-.-......---.-----...*

Wendling-Nolhon

Mr. Kauffman was born in Red Bluff, Calif. He was in the wholesale lumber business in San Francisco early in the century, and moved the business to Berkeley in the 1930's. He was a member of Aahmes Shrine and the Cornmonwealth Club. He is survived by a son, a daughter, two sisters and a brother.

Stqtes Gef $l8,649,794 from Ncrtionql

Forests Receipts

United States Treasury checks totaling $18,649,794 have been sent to 40 States and two territories in which national fo:ests are located, the U. S. Department of Agriculture announced.

'l

Wettern Dry Xiln ...--.----...........-..-......-.......... tt

Wertern Hqrdboo.d Soles --.-.-.--.----.-......-....-'t

Werlem Hordwood Lumber Co. -.-,--..--.----*

Werfen Lumber, lnc. -.......----------......-...-..*

Werlern l/lill & Moulding Co. -.-....-..,,-.,----*

Wertern Plne A3sociqlion ----------..-.-.--.-.---'|

These checks represent 25 per cent of the receipts from timber sales, grazing permits, land use permits and other uses of the national forests, according to Richard E. McArdle, chie{ of the Forest Service. Each state receives onefourth of the money collected by the national forests located within its boundaries. Thus amounts vary from $33 for North Dakota to $6,029,382 for Oregon.

The law providing for these payments to the states also earmarks the money for the benefit of public schools and public roads within the counties in .ivhich national forest land is situated.

........si Miss Aileen Currqn

I.I'MBEN

Arcatq Bedwood Co. YUkoa 6'21157

Bonningtoa Lumber Co,. ....YUkoa 8-5ZI

Cbristcnsoa Lumbcr Co...... ....VAlencia l-5832

Cordr fumber Compcny. ..YIILoa 6-6306

Dcnt d Bussell Scles Co...........YIILon 6-{i195

Dollv Vcrden Lumber Compcnv (S-cn Mcteo) .:. .Flreside 5-3943

Drckes Bcy' Lumbar Co.........Gl.enwood l-l8stl

Tbe Eobert Dollcr Co, ...EXbroolc 2-8{54

Edwcrdg Lumber 6 Mlg, Co.........S0tter l-6650

Elliott, F. W....... .....EXbrorol 2-ll5l

Gqmerslon 6 Greeu Lumber Co....lUaiper 5-608i1

Hcll Co.. Iames L. .SUtter l-7520

Hclliasa Mqckin Lumber Co.......DOuglcs 2-19{l

Hcnmond Lunber Co.. DOuglcs 2-3388

Hobbs Wcll Lumber Co.. .GArliold l-752

Holnqs Eureka Luhbcr Co. ....GArtield l-1921

Lqnoa Lunbcr Co,...... ...YULon 2-1376

UYER'S GUID

sAN FR,ANCISCO

Thr Lorg-Bcll Lsnber Co.. .El6rooL 2-8695

Luuber Sclcs Co, .....VAleaciq 5-1970

McCloud Lumber Co. ...EXibrook 2-70{l

Mortiuc: Co., L. W,. ...EXbrooL 2-36{i!

Ptrcfic Lunber Co., Tho. .GArlield l-3?17

Pcrdulc Lumber Compcny, E, A. ..EXbrooL 2-552{

Popc d Talbot, Iuc,. Lumbor Di"bB6rgto" Z-ZSst

Bicci d Xruso Lunbcr Co...........Mlssiou 7-2576

Eoundg Lunber Compcny .YULoa 6-0912

Scntc Fe Lumber Co.. ....EXbrooL 2-207{

Tqrlcr, Webstcr d Jobason, lac....DOuglc 2-2(160

Tririty

OAKLAND - BERKELEY - AIAN'IEDA Pacilic Fir Sqles ....TEmplebcr 6-1313 Wholasqle Lunbcr LUMBER

Cclilomiq Lumber Sqlcg. KEUog {-100{

Gqmerslon 6 Green Lunber Co. KEllog {-646{

Golden Gcte Lurber Co. (Wcluut Creek) .YEllowstone d-{{16

Gosslin-Hcrding Lumber Co. (Wctnut Creek) .YEllowstone 4-8[{

Hitl 6 Morton, lnc... ANdovor l-1(I7?

Ketly, Albert A. (Alcmcdc). .Lckrhurlt 2-275{

Loop Lumber 6 Mill Compcry (Iitcmedc) ...-........LAlehurgt 3-5550

LI'IUBEB

Arcotc Redwood Co.'(J. l. Rca) ..WYonhg ll09

Atlcntic Luabcs Co, (C. P. Holrt 6 Co.l PRosprct 6524

Allcr Lmber Co. TRiaity 2ill!8

BccL Luubcr Co., J. W.e. .ADcmr l'(16l

Bcugh, Ccrl W. (Parqhonc) Si;AY.? l*t3

Btir G Gqtca Lunbrr Co. .....Uildcrhill 0'351

Brurh Indurtricl Lunbor Co. ....IlNdrrhill 0-3!l0l

Bunr Lubrr Conlmy 'WEbrior 3'5861

Cm 6 Co- L. t. (W. D. Duuing) PBorp.ct 88{ll

Cbollod cnd trnocislo, P. W. AXntairtor 5296

Cheary Lunbrr Co, (Duru Lunbor Co.) ...WEbrtrr 3-5881

Grorgo Clougtb .DUnkirL 2-2211

Coleotidqtrd Luubor Co. ........Rlchnoad 2lll (\lgitmington) .NE. 6-1881 Wila. Tcr l-288?

Coopor-Morgoo Luabrr Co. wiltr.d f. Coopor l.br. Co. (Gloadclo)CHcrucn 5-1800

Cooprr Whobrclc Lubor Co., W. E. ..YOrL 8aF

Pccilic Forrct Producte, Iac......TWinocrks 3-9886

M. R. Smith Shingle Co. (Berkeley) ,Ashberry 3-7050

Tricagle Lumbor Co.. TEmplebcr 2-5855

W.!tcr! Dry f,Ilo Co....... .LOclhavca 8-328{

Distributors, Iac. .Twinockr 3-2515

Strablo Hcrdwood Conpani

Whiic Erothen

Bruco Co., E, L.... KEllog 3-667? ..TEnplebcr 2-558{ ANdovcr l-1600

tOS ANGELES

McCloud Lunbu Co.. ....VEnoat 8-1983

Mcbogoy tEportilg Co. .tninity 965t

Mouqrch Lumber co. oI So. cctil *$ii|;l 3:1391

Mourt Wbihr.y Lunbsr Co., Iac. ..ANgdur 0l?l

lcnes Newquist Lunbor Saleg (Pascdenc) ....RYqn l-8{86 SYcanoro 5-13{0

Olscn-Ccrpulcr Lunbcr Co. (Brvorll Hilb) .. .B8cdrbcw 2{851

Orgood, Bobrrl S. .......DUtttirl 2-8278

Pccilic Flr Sall (Pcrcdrnc) ....SYcqlm 8-{328

Pccilic Lubrr co., rhr .s*;AlT l-H?l

Pacific Fonrt Producb, Iac. (DicL LcFrcuchi) TUclcr 1232

Pacilic Wotrn Lunbor Co. ol Cclil., Ilc. (Pcrcderc) SYcanorr 8-8869-L,f,. RYqa l-8123

Popr d Tolbot, lnc., Lunbcr Divirion PBorpcct 8Zll

E. L. Boirz Co., Occqa C.Dtcr Bldg. (Loag Bcccb) ......fong Bsach 6-96{7

Rounds Lumbor Co. (Loag Eccch) NEvcdq Q-{058 LoDg B.ach 7:2781

l-0159

Dcat ll Bruroll, Scler Co. ...trDanr 8l0l

Dalton il Co., B. W. (3o Mcrino) "rcntd t-Zl,?

Donovrr Co., lnc.. .....CRestviow l-5103 8rc&baw 2-{167

Erdry, D. C. G Soa ...llNdrrhill 0'll{7

Fcirhurat Lunbcr Co. ol Cclil. (Lor Aagolo Lunbcr , lac.). .l'lAdiro 5{13{

FigL: 6 Moon (So. Pmdoac) ....PYroid l-l!97 j - SYcamorc 9-2574

Eril Flcucr (Loag Beacb)..L.8. 6-5237; NE 6-2?21

Forprt Productr Scbr Co. (lnglcwood) , : Plrcsot 3-ll,{l

Frjrhqn d Co., Strphca G. (Bclboa) Hqrbor 2021

Eil. Fouatcia Luobcr Go. .LOgcr 8-2ll3l

H&lrinm Mcclia Lunber Co.. .ANgelur 3-{16l

Hcihmoad Lunber ConpcDY .......PBoepect 7l7l

Hrbrrlo il Co- 8. I. (Conpton) ..NEvqdc 8-2595

Honningr Lunber Co...........NOrmcndy l'!l$

Fll 6 Mortoa, Inc. '.. '....18c&hm 2'1375 CRcrtview 6-315{

Hcillow Trco Bedwood Go. (Long Bcccb) .........L8 7-2781 NEvqdq 6-{055

Holnes Euroks Lunber Co. .MUtuql 9l8l

Hobba Wcll Lunber Co. .MUiucl 6306

A. L. Hoovcr Co. (Sca Mqrino)......BYcn !-9$! SYccnore 5-,13'19

lqnison Lumber 6 Shiagle Co. ..UNdcrhill 0-{13{

Kcndqll Lunb* Dirtributon PBorpcct 53{l

(uhl Luubcr Co., Cqrl Il

8. S. Orgood ..TBidtY 8225

Lcwreace-Philipg Lunbcr Co. ..BRc&bcr }{fi

Thr Loag-Belt Lumbcr Co, ......DUaLirl 7-l3l?

8oy Forul Producb Co. (Vca l{uyr) S?ato S-llfr

Budbqch 6 Co,. Jobr A. .DOuglcr 7-0888

Alan f,. Shively (Glendcle) ....CHcprncn 5-2083

Southerr Calilomic funbcr Sqlcr (Moarovic) Elliotl 8-llSl

Southcn Lunbrr Co. .....TRinity 0371

St@16, E. J. 6 Son .....ADcmr {-Slll

Tcconq Lunbcr Sclcs, lnc. ......MAdiron 6-68ill

Tcrdy, Ioo ....WEbetc 3&41

Tcrter, Wobslcr G Joburoa, lnc. ...ANgelur 9-72lll

Tcube 6 Bergstron ...BRadghcw 2-67811

Tobin Forest Produclg (Long Becch) L.8...906-358

Tropiccl d Wortrra Lunbrr Co,....LOgcl 8-2iI75

Twia-City Lubcr Co. .BRcdrhcw 2-167{

Twia Hqrbon Lunbor Co. (C. P. Hcnry d Co.) ............PBorpcct 652{

Uuion Lubcr Conpoy ...TAi!ity 2282

Dolcld P. Vogt Lunber Salea (Wilmingtor) .NEvqdo 6-1532

Wcndling-Ncthcn Co. . ....BYca l-9321 Slccnoro 5-{149

Wcyerhceuser Sclqg Co. .Elchnold 7-0505

Wostom Hcrdwood Lumber Co.....PBorpect 616l

Weet Oreson Lunbor Co' (".".tiffl_ ,-*,

CNESOTED LI'MBEB_POLES_PtrING_TIES

Cobb Co., T. M, ............ .ADcmr l-tll?

Coor-Pordrr G Loag .NOnacadt 3-gil38

Dcvidron Plywood 6 Luabor Co, ANgelur 3-5931

Diqmoud W Supply Co. (Vornon) ..fEflrrror 2iI88

Eclrtroo Plywood 6 Door Co. ......ADcmr 3-1t28

Eidler'r Msnulscluriag Co. ......Plocsmt 3-llSiil

Fir-Trx ol So. Cclil..... ....trDcnr 8l0l

F. L, Jordan Saeh 6 Door Co.....Pl.ecsqnt 8-d168

Goldenberg Plywood 6 Lumber Co. ..Cipitol 5-l3ll

Htrley Eror. (Sqrtc Modcc) ........TE:ccr 0-lE3l

Hardwood Fluch Door Co., lnc.......LOgo 8-798

Horbor Plywood Corp. ol SouthernMlchigqnCqlilonia185{

Kochl, Jof,a W lt Soa ...ANgrlur 9-8191

Mcplc Bror. (Whtltllr) ...Wbitllor {-1003

Mcitin Plvwood Co. .RAvmond 3-3661

Mutucl M-ouldbg 6 Lunber Co..Plynoutb 5-66O

Nudor Mlg. Corp.... ......STcaley 7-3723

ogiliag Mcnulccturing co

3:fi18

Pqcilic Lunbcr Dcclrrr Supply Co., lac. (Hqrbor Citv) .....ZEaith 1156r Loaitc ll55

Perry-'Door Co., Iac. (turbcnl)..ROclrwdl 9-2{51

8. S. Plywood Compcay....... .Klmbcrly 2-3595

Rusco Primc Window Co.

8-lllliS .ADanr l-9211

Lor Arsrl' Lunbcr, tnc. .... *" lii 3-8?ll

Lor Angrlor Dry lila 6 Storagr, lnc'

Lor-Ccl Lunbrr Co. .. IEflonoa 82itl

Lunbrr lrfill 6 Supply Co. Al{grlur 3-7503

MocDoacld Co,, L, W. .DBcdrhaw 2-Sl0l

l. H. 6 Co. ..DUnLirh 3-9591 Popo 6 Tclbot, Inc., Luabcr Divirioa PBorprct 82ill

SPECIFY HAMMIIND CERTIFIED KIIN DRY REDWIIOD

Pictured here is Mr. Wes Grow, Ploning Mill Foremqn ot Hommond's Samocr ploning mill. This mqchine is o fype 6-10-A Stetson R.oss plcner ond mqtcher with four ten-inch heqds in combinotion with q Yqfes Americon H-4O horizontol resqw.

Our Sqmoq, ond Plont 2 ot Eureko, ploning mills ore equipped with the most modern fqciliries for mochining borh Certified Kiln Dry qnd Green Redwood.

There is no substitute for sound, properly groded Redwood ond Hcrmmond Diqmond H Redwood fulfills qll milling, groding qnd seqsoning stqndqrds.