The California Lumber Merchant - November 1937

A Smort NEW Color

ROYAL,GRE E N

BY PIONEER.FLINTKOTE

The Smort New Color-ROYAL-GREEN-leods the woy in the trend towords lighier colors for roofs. Royol-Green is nol only most otlrociive, but is o permonent color ovoiloble in mony long-life Pioneer-Flintkote Aspholt Roofings including THIKBUT Strip Shingles.

The THIKBUT Strip Shingle is o Reol Volue becouse it hos mony feotures not found in ordinory ospholt shingles. Be sure to bring this outstonding shingle ond its odded feotures to ihe ottention of your customers.

l. ADDEDLIFE-nofe the double loyers of ospholtond minerolsurfqcingonthe exposed lobs where the weqr reolly comes.

2. ADDED BEAUfY-deeper shodow lines ond richer colors.

3. ADDED WEIGHI-65y'o of the weig ht ofthe sh ing les is on the exposed oreo, the to bs. where it is needed mosf.

4. ADDED IHICKNESS-giving extro protectionond smoother loying.

5. ADDED ECONOftIY-80 ThikbutSrrip Shingles (2 bundles) cover onesquore of roof oreo, with less lqbor ond fewer noils.

A beautiful hone in Fremont Park, Los Angeles, protected with a rocf of Gray-Green -[ a oe red Setab Shlnq/es.

to help you sell more doors

THE 10.10 SALES PLAN

THE COUNTRY'S MOST COMPLETE LINE OF DOORS

Give you a BIG sales advantage

The country's most complete line of doors puts you in a position to meet every door requirement. Wheeler Osgood craftsmanshiP construction is your assurance of satisfaction and the 1G10 Sales Plan means greater profits. Write for all the details today-there is no obligation.

Flogan Lumber Co. - --Hoover, A. L. ------------ - ------------.27 lnsulite Company, The ----.-, -----.* Johneon Lumber Corporation, C. D. --------,- f5

Co., H. P. "----------------------------.29

Brookmire, Inc. ----,-.--------

Cadwallader-Gibson Co., Inc. --------------- --.--------29

California Builders Supply Co. ---------------------*

Califorrria Panel & Veneer Co. ---------------------if

California Redwood Association ---- ------------11

Celotex Corporation, The ---- ---------.

Certain-teed Products Corporation

Chamberlain & Co., W. R. ---------,--,--

Cooper, Vilfred T.

Curtis Companies Service Bureau

Fotsyth llardwood Co. ------------------------ -,------- 16

Gorman, George W. ---------------- ------- ----,--- ------26

Hall, James L. ------------------------------------------------13

Hammond Redwood Company

Flarbor Plywood Corporation ------------ -----------.17

Flemmingr, E. W. ----------- ---------23

HilI & Morton, fnc. ----------..--..

Red Cedar Shingles Bureau Wood Lumber Co., E. K. ------,------------------

THE CALIFOR}IIA LUMBERMERCHANT

Stained Shingle Firms Merge

Merger of the two largest companies in the United States dealing in stained shingles, the Creo-'Dipt Company of North Tonowanda, N. Y.and the Weatherbest Company, also of North Tonowanda, was announced recently by H. P. Kendall, president and general manager of the Creo-Dipt Company. Mr. Kendall said the Creo-Dipt Company has absorbed the shingle and stain business of the.Weatherbest corporation, and that the Weatherbest business will be continued as a division of the Creo-Dipt Company.

Mr. Kendall will continue as president and general manager of the combined company. The company's plants at North Tonowanda and Seattle will be enlarged. The Western branch of the company at Seattle is operated under the name of the West Coast Stained Shingle Company. Philip W. Bailey is manager. This plant will be greatly benefited by the merger as both Creo'Dipt and Weatherbest shingles will be shipped from it to all the Pacific Coast territory.

The Creo.Dipt Company was founded more than 25 yeats ago, and during the years 1922 to 1937 had an annual sales volume of about 3Vz million dollars. Weatherbest, also a pioneer in the business had an annual sales volume in the same period of about two million dollars. Plans are being made to merchandise the company's products along the lines that made the two concerns so successful in the l92o's, and an extensive advertising campaign will be carried on.

Creo-Dipt shingles are now distributed onthe Pacific Coast by the following firms: Southern California, Fisk & Mason, Pasadena; Northern California, Chas. R. McCormick Lumber Co., San Francisco; Oregon, Spaulding Building Materials, Inc., and Rowell Lumber Service, Inc.,

"Mort" Booth tVnh Campbell-Moore

Morton L. Booth has been appointed sales representative in the Sacramento and San Joaquin Valley territories for Campbell-Moore Lumber Co., Portland, wholesalers of West Coast woods.

Mr. Booth's experience is the lu.mber business is a varied one, extending over a period of 15 years. It includes sawmill, wholesale, export and lumber association experience, and several years spent in the lumber business in the Orient.

He received his first lumber training rvith the Tidewater Mill Company, Tacoma, Wash., s:tarting in L921. From there he went with the American Trading Company, lumber exporters, Seattle, for some time, and then spent three and a half years in the Orient, with the lumber division of the Robert Dollar Company in Shanghai, and W. L. Comyn, lumber exporter in Kobe, Japan.

Returning to the United States he worked for two years with the California Redwood Association as field engineer and on sales and promotional work. Following this he rvas a salesman for two years for Hobbs, Wall & Company, Redwood manufacturers, in the San Francisco Bay area.

His headquarters are at 2322 Shattuck Avenue, Berkeley.

Mark D. Campbell, well known in California, is vicepresident and general manager of Campbell-Moore Lumber Co., which also has offices in Minneapolis, Minn., and Spokane, Wash., and a lumber treating plant in Spokane. Portland; Eastern Washington, McGoldrick Lumber Co. and Exchange Lbr. & Mfg. Co., Spokane. Utah distributor is Morrison-Merrill Co., Salt Lake City, and the Idaho distributor is J. G. Doerr, Boise.

Sudden e, Christenson

STEAMERS

pcr Ycar Singlc CopiG., 25 ccatr crch. LOS ANGET F,S, CAL., NOVEMBER 15, 1937

Look at this parade of 1937 Weyerhaeuser ,//frr/r$t

4-square

Dealers made money 0n them !

O 4-Square Dealers get all these benefits lrom the 4-Square Franchise. For 'Weyerhaeuser has made noteworthy steps in helping lumber dealers gain greater security in their business.

Every year,'W'eyerhaeuser steps out with a fresh new program Ior 4-Square Dealers. New, improved, refined lumber products help maintain lumber's high place in building. Sound,

practical, money-making, volume-building plans are the birthright oI the 4-Square Franchise. Watch for the 1938 Weyerhaeuser program. And in the meantime, get the details on the 4Square Franchise. It will improve your position, help you make better profits.

WEYERHAEUSER SALES COMPAI{Y ST. PAUL r IfIINNESOTA

Vagabond Editorials

By Jack Dionne

Ahaze on the far horizon, The infinite tender sky, The ripe rich tints of the cornfields, And the wild geese soaring high. And all over upland and lowland, The charm of the golden-rod, Some of us call it AutumnBut others call it God.

Yes, sir, Autumn is with us. And Thanksgiving stares us in the face, when we sit down to the festive board to partake of that great American bird of whom the poet wrote:

For to feed the hungry pilgrims, He suffered and he bled, And yielded up his plumage To make a feather bed.

of course there are " ;J tJt or a-"ricans who won't have as much to be thankful for on Thinksgiving in the line of things financial as they would have had before the stock market broke, but personally speaking I'm thumbing my nose at the bulls and bears both. They didn't cost me a nickel. Not directly, at any rate. Of course, what hurts that many people hurts all the pe6ple indirectly. In that way we all suffer.

rndirectly all business:, ;".: by the present business situation. f have been surprised at the large number of newspapers referring to the present situation frankly as a "slump." Of course, the lumber market generally has slumped with the rest of the market, and in that way has given us all in this line of business, things to wrinkle our brows about. *t<*

In a jittery world the stock market slump has scattered a lot ofjitters around the country. We jitter easily because we had never entirely recovered from them. We have been prosperous, but not peaceful. Our volume of business has been good, but innumerable clouds kept us frorn being too happy about it. So now the folks who own stocks are doing some squirming'

Personally I'm getting ready for a mighty. good business

year. I see a lot of friends grabbing pencil and paper and figuring all sorts of things that might happen, and sometimes f think we would be better off if all the pencils and tablets were thrown in the lake.A busy pencil can figure anything, uP or down.

I may be over-optimistic, but I'm hoping that the stock market slump may be helpful. It may teach us something. ft may head off some of the government spending and giving, head off some of the new tax and new regulatory threats, may take some of the pressure off of business that has had business worried continually, regardless of apparent prosperity. If it will do that, it may save us from worse things farther down the creek.

rt may head off "o*" ol ol, ,lur"ruralidiocy. Just the other day a man who handles automobile financing, sat for an hour and told me of their problems, of people buying motor cars who cannot even afford to walk, but buy them just thesame. Installment buying is again being carried to extremes that border on the idiotic conditions prevailing before 1929. A littlejolt that puts our feet back on the ground may be timely.

r likethis one: He ;" :"J of our modern schoot of thinkers. His philosophy was that the machine age is destroying everything, causing unemployment, upsetting the economic balance, and stuff like that. He stopped where a tremendous modern machine was digging a great trench ata rapid rate. "IIow many men with shovels does that machine replace?" he asked the contractor. "One hundred," was the reply."Why don't you junk that machine and put one hundred men with shovels into that trench?" asked the modern thinker. "I can think of a better one than that." said the contractor. "What's the matter with ten thousand men with teaspoons?"

I am sure the modern ,irrrrl"r**"*ed wroth at that suggestion, not realizing that it was his own philosophy, stretched a few points. Sam Jones used to say that men often put their light under a bushel, and the light goes out. Then someone tips over the bushel and discovers that the light is out, but the owner of the light accuses him of putting it out. Tltat's what the contractor did to the modern thinker in this case.

(Continued on Page 8)

WHAT ITTOUI.ID YOU t00K ton HDnE?

The Wolrnanized* rnarlt of proteetion labels grood fobsr profitable Business

A lumberman looking at a construction job instinctively appraises the materials, the profit on them. and when the lumber is Wolmanized* (every piece marked) he recognizes satisfaction for the owner, profit for the yard which supplied it.

Youryard can profit from this growing business. Profits are protected because Wolmanized Lumber* is sold only through regular trade channels. Have your own lumber treated, or draw on stocks of well-known producers, who ship in straight or mixed carloads.

It helps you increase business. You can tell prospects: "The mark indicates reliable protection, pressure treatment with Wolman Salts* preservative, a specific safeguard against decay and termites. This handles like ordinary lumber; you can paint, nail, or stain it. The treafihent is odorless, won't leach out or corrode metal. Yet it costs less than 2/s extra on the ordinary house."

Tellthat story. It offers extra inducement to deal with you, and brings in extra business. Ask us for full information. AMERICANLUMBER & TREATING COMPANY, 1405 Old Colony Building., Chicago.

Ias Angeles: 1031 Souf/r Btoadway, Prospect 5558 San Francl'sco: 116 New Mont$ometl St., Suttet 1225 *Rcgist€rcd Trade-llark

CALIFORNIA PINES

Soft

Ponderosa Su$ar Pine LUMBER MOULDING PLYVOOD

Continuous year round production. Kiln dried or air dried lumber. Straight cars or mixed cars of lumber and plywood products.

MILL, FACTORIES AND GENERAL SALES WESTWOOD, CALIFORNIA

LOS ANGELES

Sates Ofice: 715 Vestern Pacifc Bldg., 1O31 So. Broadway

Varehoure: L. C. L. Vholesale, 7O2 E. Slauson Ave.

SAN FRANCISCO

Sales Ofice: 315 Monadnock Building

(Contiuued from page 6)

Sam Jones used to tell about the stranger who went into a church one Sunday morning, and no,one invited him to sit down. Finally he touched the shoulder of a long-faced guy in a rear seat, and said to him, .,Mister, whose church is this?" And the long-faced one replied, ,.Christ's Church, sir, Christ's Church." And meekly the visitor asked, ,,Is He in?" The long-faced one saw the point, got up in a huff and got the stranger a seat. And when he got back he found his light was out, and he accused the stranger of putting it out, when all he had done was kick over the bushel.

*,t*

A school of thought whose tight is out, but whose bushel has not yet been kicked over, is that which says that we can ever balance the budget in this country, and still keep on giving away billions for nothing. It's like the Two Black Crows used to say years ago, .,The doctor told me to eat chicken three times a day, and stay in nights_but you can't do that."

Here is another ."noor* "i .rlo"rn.. The following is from a column in the Los Angeles Times: .,What this country needs is a little artistic six-room dwelling selling for around $l,0OO. Should be fortune in it for people who can design small reasonably priced artistic homes that are different and have a touch of class, as do the popular priced automobiles. Automobile industry is pointed at the incomes of 93 per cent of the population; the building industry is directed at incomes of only 7 per cent.,' yes sir ! He's right about that ! Any man who can design an attractive, artistic home, with a totrch of class, and with bathrooms and other necessities, for around $1,000 could certainly cldan up. But he would have to have legerdemain added to his business instincts to do so. The plumbing and lighting in a six-room house would cost nearly that much.

The only way he "o,rta lo n -""rU be to copy the meth-

ods of the English Cockney broom-seller they used to tell about. His competitor said to him, .,,Arry, Hi d.on,t see how you undersells me like you do. Hi steals me 'andles, and Hi steals me wire, and Hi steals me brush, and still you cuts me price. 'Ow do you do it? Andthe o,ther answered, "I{i steals me brooms." And that, of course, is agin the law.

**rf

The Times' writer is correct in his assumption that the motor car industry outsells the home building industry. But that is easily understood, and cannot be helped. The motor car industry is in the hands ofjust about a dozen units, who can and do crack the industry like a bull-whip. The building industry is in tens of thousands of different hands, lacking any semblance of coordination as to merchandising, planning, etc. It's too bad, but that's the way it is.

rf{<*

Don't forget, however, that homes could not possibly be merchandised like motor cars, even if the industry were in as few hands as automobiles. You don't suppose you could induce one million people each year to buy and occupy a home just exactly and identically like one million others, do you? Certainly not! Such a condition would be a horror on the face of the earth. Now and then you see a dozen similar houses built in a row, and the sameness is always objectionable. No, homes and motor cars are different propositions. The average motor car buyer buys a new one every other year. The average home buyer buys but one in a lifetime.

!f**

Which doesn't change the belief that if home building were in the hands of the motor car industry it would be made to do tremendous things. Someone asked Henry Ford once what he would do if he went broke, and he replied that he would figure out something everyone wanted and arrange to make and sell it for less than anyone else, and get rich again. And I am certain he would, even at his age.

The decrler who stocks VEIO HighEcrrly-Strengrth Portlcrnd CEMEI'IT is in c position to serve customers when the service is most keenlY crpprecicrted.

Concrete work must often be done in crn industriol plont without interfering with production. There is a machine foundotion to be built, a fioortobe laid, a drivewoy or looding plctform to be repoired in the shortest time possible. Around homes ond public buildings, qlso, similcr emergencies cnise.

And VELO is THE emergency cement. In mqny types of work it mokes concrete ready for use within 24 hours. Foundation forms con be stripped in 48 hours or less. Being extremely plostic, VELO mcrkes qn eqsy mix ond cr dense, wotertight concrete. Its finol strength meets the highest stondcnds for Portlond cement.

RecommendVELO without quclificctions cnd keep it in stock Ior customers' emergencies.!

LOS ANGEIES. CATIFORNIA

Telephone: Mlchigcrn l8l I

tro sEooth aurlacEs aad greatadaptability Dake it tbe preferred material lor hone craltgnea.

I Cold weather drivea people indoors and sfarfs trorna woikshops humminp! Here is ertra "repeit- aale" businesg lor alert dealers primed forthe demand withWeatherwood Hardboard+t Answera cvcty tequirement of the home craltsman. Givea you the lion's ehare oI this ready market-nakes eelling easn and btin4s cusfomers 6ack for mote.

WEATHENW|l|lII HARDBllARD GIYES I|tU ALL TI|ESE SEtUilC tDYiltTAeES

Both aurfacee are srnoofi and denso -each with a slightly dillerent shade of the eame rich, mottled color, giv- iuq a tertured effect, Each gurlace may be paiated, lacquered or €aameled, as deglred. Can be aailed, glued, cut, aawed, milled, planed, sanded, die-cut or punched.

Weatherwood Hardboard comee in two $pesthe true Hardboard, and the seml - hard Structoboard, lear compressed but having great rigidity. Both have the two smooth eurlaces and all other featureg deacribed above. We also lurnieh all typee of treated Hardboard, iacluding treated tilewith amooth face and screeaback. Scnd lor Sonrpler ond Full Informo?lon tlrllr"d1:'",j""'d rt-c

i! dan.Dd.

Check These Many f/sesPNOFIT OPPOMUilITIES AII.I

Bookcc.s Doglousca 8q.3 F.od Bins Broodorllouccc llonGoooc DllDlrySigtl3 W6to8.d(ctt -ad hutdrcdrof oficr ib|||3l For wsirlcottDEllleathervood Hardboard comple- m€Etr ibe ncw BLENDfEX Inrulatirg PluL aadTile.

Ulited Stqter Gypruu Compaay /-l 3OO Weet Adam! St., Chic.go,Ilt. \-/ Pleare send, sampler aad lull lalornatioo olWeathenoodHardboard. cl{-lr-l'

N4me.........-..,........

4ddrcra

\''eatberyood Hardboard'c

Thir beautiful Play Hourc built with l/featherwood Hardboard is but oue of eany it€Dr lor which lt ls

State Retailers Hold Convention at Del Monte

I. O. Hcndley Genercl Chcirmcn oI Convention Commiltees

"Best ever" would seern to be a good two-word description of the annual convention of the California Retail Lumbermen's Association held at HotelDel Monte, Del Monte, Calif., on the Monterey Peninsula, Thursday and Friday, November 4 and 5.

This convention had the best attendance and probably the best quality business and entertainment programs in the Association's history. The registration was 319 compared with 164 last year. This was due to the new setup which has greatly increased the membership, and predictions were heard that next year's attendance rvill show a further increase.

The convention lvas efficiently managed. Both morning and afternoon business sessions started exactly on time, ran on strict schedule and ended on time.

President E. C. Parker made a big hit with his talk, and tl.re addresses by Almon E. Roth, Leonard E. Read and J. Wesley Cupp on topics of importance to all dealers 'ivere listened to attentively. The industry forum covered a wide range of subjects, and this system proved to be a great time saver in a one-day business session.

Great praise is due to J. O. Handley, of M. J. I\furphy, Inc., Carmel, general chairman of convention committees, and his chief assistant, Fred A. Witmer of Monterey, for the excellence of the convention arrangements.

Credit for the smooth runr.ring business sessions must be given to the committee consisting of E. C. Parker, chairman, Paul Hallingby, Earl Johnson of Pasadena and Kenneth Smith.

Other committees were:

Registration-Henry Harrsen, Union Supply Co., Monterey, chairman; Bill Good, Pacific Grove, Douglas Prince, Monterey and Bert Laing, Cleveland Publications, Los Angeles.

Finance-J. O. Handley. chairman, Fred A. Witmer and C. S. Tripler.

Exhibits-Fred A. Witmer and all Monterey Peninsula dealers.

THURSDAY

The breakfast meeting of the Redwood Relations Com-

mittee and the retailers was held at 8:0O a.m. This rvas followed by the business session of the Rerhvood Relations Committee at 9 o'clock.

The golf tournament got under way at 2:00 p.m.

The lorv gross prize was won by S. 13. N{oore, Homer T. Hayrvard Ltrmber Co., Salinas, with a score of.77. Charlie Wilson, I-ong-Bell Lumber Co.. San Francisco, lvon the low net prize u'ith 63; Jim Henclerson. Peoples Lurrrber Co.. Ventura, won the second lorv net prize u'ith 67, anrl O. Thomas, El Rey Products Co., Los Angeles, won thircl lol'i' net rvith a score of 68.

Francis Boyd, Boyd Lumber & N{ill Co., Santa Barbara; Al Nolan, The Pacific Lumber Co., San Francisco, ancl I{arry S. Cheney, The Insulite Companv, Sar.r Francisco, tied for the blind bogey prize.

The Calcutta Pool prize winners were Joe Rogers, Jim Henderson. Fred Holmes, Al Nolan, I-. l,f. Tynan, J,ohn Helm,A. B. McKee, Jr., Jim Farley, S. B: i\{oore, R. A. Emison, Charlie Tripler, L. W. Blinn, II, Sarn J. Piercy, S. H. Ross, Carl Fatser, George Lou.nsberry, R. H. Martin, J. H. Kirk, R. E. Hills, C. W. Watts, H. Summers and Frecl Burgers.

T. A. Work, Jr., rvas in charge of the arrangements for the golf tournament. lle was assisted by Peter Hay, pr.ofessional at Del Monte.

The J. H. Holmes Cup was won by S. B. Moore, Salinas. The trapshooting prizes were won by lI. E. Kline, first; A. B. McKee, Jr., s,econd; George Clough, third and Ben Buisman, f'ourth. Trapshooti.ng arrangements rvere made byH. A. Prince, Tynan Lumber Co.. l\{onterey. State Association directors and all secretaries held a joint meeting at 6:00 p.m.

The m.en's smoker, dinner and entertainment brotrght out an attendance of 278. Golf and trapshooting prizes were presented after dinner by Peter Hay, Del Monte golf professional.

FRIDAY MORNING

The business session was called to order at 9:00 a.m. by George C. Burnett, Burnett Lumber Co., Tulare, who presided.

Attendance prizes of $20.00 and $10.00 rvere drarvn for at 9:05. These were won by Percy M. Olson, The Sisalkraft Co., San Francisco, and Alvin N. l-ofgren. San Francisco.

The Red Cedar Shingle Bureau's nerv talking picture "Here's How" u'as shorvn by Jack lvey, of the Bureau. The picture was directed byWm. W. Woodbridge, manager of the Rureau and Jack Ivey rvas assistant director. The cast consistecl ofWilliam Desmond, Kenneth Smith, Don Montgomery, Paul S. Collier and Jack Ivey. The picture is available to dealers for showing to architects, contractors. service clubs and schools.

E. C. Parker, Patten-Blinn l-umber Co., Los Angeles, president of the Association, addressed the convention on "tfow Can the State Association HelpYou to N{ake a Better Profit." Mr. Parker received hearty applause at the conclusion of his talk, rvhich appears in full elser,vhere in this isstte.

W. K. Kendrick, Valley Lumber Co., Fresno, spoke on "What has the Lumber Relations Committe Accomplished," giving a brief history of the committee, orga:nized in 1930 as the Redq'ood Relations Committee, ar-rd a resume of the proceedings of the rneeting the previous day u'ith the Redwood manu{acturers. He suggested expansion of the committee's work t'o include relations rvith other branches of the industry.

Leo-nard E. Read, western manager, Chamber of Commerce of the United States, Sa.n Frarrcisco, was the next speaker. His subject was "Where are \\re Heading? Where are Legislation and Competition Leading Us?" This rvas a most interesting talk, and a full report will appear in an early issue. This speaker was introduced by Kenneth Smith, Lumber c& Allied Products Institute, Los Angeles.

"What can the Lumber l,ndustry Learn from the \\rater{ront's Experiment in Collective Bargaining?" rvas the subject of an address by Almon E. Roth, president of the Waterfront Employers' Association of the Pacific Coast. Mr. Roth told what had been accomplished by his organization in collective bargaining with the maritime unions, and said the lumber industry can do just as well if they go about it the right way. \'roluntary agreements, he 'said, are better than arbitrati,on as the union men have no confidence in arbitration.He suggested that the lumbermen band themselves together to present a solid front to .organized labor, and that the first thingthey need is a joint labor relations board rvhich can settle all small disputes as theY arise.

Paul Hallingby, Hamm'ond Lumber Co., Los Angeles, 'introduced the next speaker, Herlry S. Patten, PattenBlinn Lumber Co., Los Angeles, r'vhose topic was "After 35 Years. Why I believe Supporting Associations is a Good Investment, Based on 35 Years' Experience as a Member of Retail Lumber Associations."

Mr. Patten said there's nothing the matter rvith the lurnber business, that the trouble is rvith individuals in the lumber business, and that it is up to them to make it better. The first step necessary is to become a member of 'a local association, and automatically of the State Association. He assured his hearers that every lumberman can gain by knowing his competitors better, and remarked that the $20,000 a year his firm pays out for association work is a fine investment.

FRIDAY AFTERNOON

Paul Hallingby, Los Angeles, presided at the afternoon session. The cash attendance prizes of $20.00 and $10.00 were won by Steve Hathaway, Sunkist Lumber Co., Monrovia, and Orrie W. Hamilton, Lumbermen's Service Bureau, San Diego.

Austin Moore, deputy regional reconditio'ning supervisor, Region 6, Home Owners' Loan Corporation, San Francisco, spoke on the "Federal Home Building Service Plan," explaining the details of the Plan. In his explanatio,n of the place the lumber and building material dealer will occupy in connection with the program Mr. Moore said in part:

"As the dealer begins to see the opportunity t,o facilitate the financing of the projects which he i,nitiates, and to appreciate the value of having assurance that the materials he supplies will be incorporated in the house under competent technical supervision, his active cooperati.on should be forthcoming in most cases. Of course a seller of low quality materials will not find the Plan as advantageous as the quality dealer.

"The Plan will not throw into the discard plan services and plan books now generally in use. Where existing designs are good and where local technicians approve them as appropriate to the particular locality, they can very easily qualify under the service.

"The Plan was developed to fit into the existing home merchandising picture. It does not contemplate any change in the relationship between contractor or material dealer and the prospective home builder. The only control proposed is directed at the preliminary planning of the home to fit the family, the site and the neighborhood; a suitable design and the translation of that design and the material specification into a well built home."

The speaker answered questions by A. E. Fickling, Long Beach andCarl J. Hanson, Bay District Lumbermen's Institute, Santa Monica.

J. Wesley Cupp, attorney, of I ,os Angeles' was assigned the subject "What are the Fair Trade and Unfair Practices Act." He explained these two Acts and parts of the Robinson-Patman Act, a,nd then answered many questions.

Kenneth Smith put a number of questions to Mr. Cupp on the tlvo Acts that were asked on the cards provided for the purpose. Others who asked questions were Orrie W. Hamilton, San Diego; J. B. McKeon, Redwood City; A. E. Fickling, Long Beach; C. W. Pinkerton, Los Angeles; B' J. Boorman, Oakland; C. R. Wilson, San Francisco; C. G. Bird, Stockton; F. Dean Prescott, Fresno, and Ira S. Kennedy, Riverside.

This was followed bythe Industry Forum. President E. C. Parker answered a question as to the advisability of uniform cost accounting, and toldof the survey made in l-os Angeles on the cost of doing business.

The question "Is it Proper to Give Free Plans?" brought {orth answers and discussion from B.B. Barber, Fresno; B. J. Boorman, Oakla,nd; Sam Kellner, Fresno; G. E. Cavin, Oceanside.

"should we Cooperate with the Government in Promoting the Building of T ow Cost Homes ?" was a question that was answered in the affirmative by Steve Ross, Hanford; Sam Kellner, Fresno, and B. J. Boorman, Oakland.

"Should the 5% Cash Discount Allowed in Southern California be Abolished?" Henry S. Patten, Los Angeles; John W. Fisher, Santa Monica; Paul Hallingby, Los Angeles, and Sam Hayward, Los Angeles, said the cash discount plan had proved to be a great success.

"Does Yard Modernization Pay?" O. H. Barr, Santa Ana, said he is certain it does.

"IIow can Abuses of Grade-Marking be Eliminated?" This was answered by Kenneth Smith, Los Angeles, and Warren Tillson, Modesto.

A question was asked as to whether the Association should pay the expenses of yard owners who do not attend was answered by Warren Tillso,n, Modesto, who said all should pay their own expenses to come to the convention.

E. C. Parker ansrvered a question regarding rvhat the Association is doing about accident insurance by saying that the Associatio,n has arranged f'or a blanket policy with the Lumbermen's Mutual Casualty Co., and that this is available to all members.

Mr. Hallingby called for a standing vote of thanks to J. O. Handley, Carmel, general chairman of convention committees, for his splendid handling of arrangements.

Mr. Handley replied briefly saying he had a lot of help and a lot of fun in doing the work. He announced that the total r'egistration was 319, made up of. 239 men and 80 women, as against a total of. 164 last year. The attendance at the morning business session was 155, and the afternoon session, 175.

The convention then adjourned.

LADIES' PROGRAM

No charge was made for ladies' registration, and there was no charge for green fees for those who wished to play golf. There was an attendance of 63 ladies at the dinner in the Copper Cup Room on Thursday evening.

There was a luncheon on Friday at the Monterey Peninsula Country Club, followed by entertainment. This was attended by 58 ladies. All ladies were invited to the banquet and dinner dance.

The Ladies Entertainment Committee was as follorvs: Mrs. C. S. Tripler, chairman; Mrs. M. J. Murphy, I\{rs. Franklin J. Murphy, Mrs J. O. Handley, Mrs. T. A. Work, Jr., Mrs. Stuart Work, Mrs. James Greenelsh, I\{rs George A. Good, Mrs. Harold Prince, Mrs. A. I-. Hansen, and \{rs. F. A. Witmer.

ANNUAL BANQUET

The annual banquet, entertainment and dinner dance was held on Friday evening. Dean Maddux, well known radio entertainer, was master of ceremonies. The entertainers included Fred Scott, baritone; Randall Sisters, sophisticated hillbillies; Lela Moore, dancer; Clifford & Marion, comedy stars; Gladys Kane, singer and dancer; Rena Marcell, pianist, and Gagnon and Broughton, dancers.

THEEXHIBITS

Exhibitors at the convention were the following:

United States Gypsum Compa.ny; Vancouver Plyrn,ood & Veneer Co., (Art-Ply) ; The Parafifine Companies Inc.; The Insulite Company; Columbia Steel Company; Calaveras Cement Co.; Johns-Manville Sales Corp.; Yosemite Sugar Pine Lumber Co. ; Certain-teed Products Corp.; Wood Conversion Company; The Celotex Corporation;

The Martin-Senour Co.; El Rey Products Co.; Armstrong Cork Products Company; Elliott Bay Sales Co. ; California BuildersSupply Co.; MonolithPortland Cement Co.;

Nicolai Door Sales Co.; Santa Cruz Portland Cement Co.;

Weyerhaeuser Sales Co.; Henry Cowell Lime & Cement Co.; Pacific Portland Cement Co.; Blue Diamond Corporation ; Wendling-Nathan Company; Holmes Eureka Lumber Co.; Alvin N. Lofgren, Snider Red Cedar Shingles; United States Plywood Corp.; Schumacher Wall Board Corp.; Chas. R. McCormick Lumber Co.; Cleveland Publications.

REGISTRATION

Adams, Geo. K., Noah Adams Lumber Co. ... Walnut Grove

Arms_troqg, W.,L., Certain-teed Products Corporation, San Jose

Arnold, H. Park, Fox-Woodsum Lumber Co. Glendale

Atkinson, Jas. E., Atkinson-Stutz Company San Francisco

Bacon, Ralph E., Strable Hardwood Co. . Oakland

Bahr, C. W., California Redwood Association San Francisco

Ball, J. R., Yosemite Sugar Pine Co. .. Merced Falls

Barber, Bernard B., San Joaquin Lumbermen's Club.,..Fresno

Barr, O. H., Barr Lumber Co. . Santa Ana

Barr. R. C., Lumbermen's Mutual Casualty Co. San Francisco

Baxley, Frank M., Brey-Wright Lumber Co. ...... Porterville

Beckett, Garner, Riverside Portland Cement Co.....Los Angeles

Bernhauer, A. W., Fresno Planing MillCo. Fresno

Beseck-er,-W. H.,. San Jose Lumber Co. ... .... San Jose

Bird, C. G., Stockton Lumber Co., Inc. Stoci<ton

Black, W. T., The California Lumber Merchant San Francisco

Blinn, L. W., The Pacific Lumber Co. San Francisco

Boorman, B. J., Boorman Lumber Co. Oakland

Boyd, Francis E., Boyd Lumber & Mill Co. Santa Barbara

Brink, I. E., The Diamond Match Company ... Chico

Bronson, Glenn, Homer T. Hayward Lumber Co., Watsonville

Irylgn, Bob, Hammond Lumber Company San Francisco

Buckley, Henry M., Certain-teed Products Corporation San

Buisman, Ben. Pacific Retail Lumbermen

Burgers, F. W., Union Lumber Company

Burnett, G. C., The Burnett Lumber Co.

BAXCO C?uC

"Ghronatcd Zlnc Ghlorldett PREITUNE TNEA TEID I,UUBEN

No,n Treated and Stocked at Our Long Beach Plant for fmmediate Delivcry to Lumber Dealen

Buy TiBAXCO" for Service

Pmpt :hipmcntr fru ur rtock. Exchmgcrcrvlcc-.daabrrr utneted lunbcr fq or Chmetcd Zlac Chlorldc dctr plur cb*gc fc trcrtn3. Trotlng dealc/r m lumbcr-nlll &ln- nentr to ru dcl r truck lotr lm dalc/r yard.

ALSO AVAILABLE FROM STOCKS IN OUR ALAMEDA, CALIF., YARD

Ercturive Salee Agent in California for

Francisco Portland . San Francisco . Tulare

Burt, F. S., Dant & Russell, Inc. .. .. portland

Butler, Seth L., Dant & Russell, Inc. .. San Francisco

Cardiff, -Geo. H., Henry Cowell Lime & Cement Co., Santa Cruz

Carter, J. E., Salinas Planing Mill.. Salinas

Carter, O. H., Santa Fe Lumber Co. .. . Stockton

Cashwell, C. C., Building Material Dealers Credit Assn.. ...... LosAnseles

Cavin, G. E., Northern San Diego County Lumbermen's Club Oceanside

Chalfan, F E., E. K. Wood Lumber Co. Fresno

Chapin, Fred A., Fred A. Chapin Lumber Co. San Bernardino

Chapman, H., Certain-teed Products Corporation, San Francisco

Chapman, S. A., Henry Cowell Lime & Cement Co.. San Francisco

Charleville, Oliver, Fred A. Chapin Lumber Co., San Bernardino

Charter, A. M., Sterling Lumber Co.

Cheney, Harry S., The Insulite Co.

Peneils

are made from Cedar, but not

.. Oakland San Francisco

Clotfelter, Ray, W. R. Spalding Lumber Co. ... Visalia

Clough, Geo., San Pedro Lumber Co. Los Aneeles

Colburn_, CE, Union 9rpply Co., .. I\fonlerey

Cole, Lloyd,.Hammond Redwood Company T,os Angelet

Collins, R. A., Graves Company ........:......... I-os Anieles

Cook, Max, The Pacific Lumber Co. . Srn Franiisco

Cooper, C. M., W. E. Cooper Lumber Co. T-os Angeles

Coor-Pender, Howard, Graves Company Los An[eles

Cords, -D. Ngrmen, Wendling-Nathan Company, San FranCisco

Cornwall, G. M., The Timberman ........ San Francisco

Cou.rtney, A. A., Jr., Pacific Portland Cement Co., San Francisco

Crain, Tom, The Celotex Corporation ...... Los Aneeles

Cross, Charles 8., Santa Fe Lumber Co. San Franiisco

Dahlinger, John, Theatrical San Francisco

Davies, Thos., Pacific Coast Co. Seattle

Davis, A. D., Secretary California Retail Lumbermen's Association

Los Anqeles

Davidson, R. P., Secretarv Salinas Lumbermen's Club., Salinas

Dixon, R. C., Coos Bay Lumber Co. . Oakland

Dodge, Chas. S., McDonald & Harrington, Ltd., San Francisco

Donovan, A. W.. Hobbs-Wall & Co. Los Anseles

Dubray, A. E., San Francisco Wrecking Co. Watsonville

Dudley, Frank N., Dudley-Thomas Lumber Co., Santa Monica

because it is much TOO TOUGH

to go through the standard pencil sharpener. While useless for pencils, think how valuable that unusual toughness is for Venetian Blind Slats, Factory, Dock and Warehouse floors.

Smith \(/ood-Products, tnc.

Largest Producerr Band Sawn port Orford Cedet

Mfrs. of Douglas Fir Lumber and plywood coQUrLLE, OREGON

For the yery best Venetian Blinds demand Port Orford Cedar Slats

Duncan, Ralph P., Dant & Russell, Inc. Portland Oakland

Duttle, F. G., Sterling Lumber Co.

Eckstrom, Leonard, U. S. Gypsum C San Jose

Emison, R. A., Santa Ana Lumber uo. ... ..,.. san Co. Santa Ana

Engstrand, R. M., Pasadena & San Gabriel Vallev Assn. ..... So. pasadena

Euphrat, M. L. "Duke". Wendling-Nathan Co. . San Francisco

Farley, J. J., The Pacific Lumber Co. . San Francisco

Farnsworth, P. T., California Redwood Association, San Francisco

Fatzer, Carl, Monolith Portland Cement Co. San Francisco

Felix, Maynard Paul, Pioneer Div.-The Flintkote Co., San Francisco

Ferger, J. C., Swastika Lumber Co. .. Fresno

Fickling, A. E., Fickling Lumber Co. Long Beach

Fisher, John W., Fisher-Swartz Lumber Co. ., Santa Monica

Ford, H. J., Yosemite Sugar Pine Co. . . Merced Falls

Foval, Fay L., Long-Bell Lumber Co. .. . ., San Francisco

Fox, Frank L., Fox-Woodsum Lumber Co. Glendale

Fox, Fred D., El Rey Products Co. .. Los Angeles

Fox, Louis P., Blue Diamond Corporation . Los Angeles

Freeman, Wm. S., Weyerhaeuser Sales Co. San Francisco

Gartin, J. N., Stanislaus Lumber Co. Modesto

Gartin, Jim, Jr., McCormick Supply Co. , .. San Francisco

Goddard, Lewis A., Hobbs-Wall & Co. . San Francisco

Good, George A., G. A. Good Lumber Co. Pacific Grove

Good, W. A., G. A. Good Lumber Co. Pacific Grove

Graham, Harry J., Pioneer Div.-The Flintkote Co., Los Angeles

Green, E. L., Union Lumber Company San Francisco

Greenelsh, J. A., Hayward Lumber Co. ,. . Pacific Grove

Greig, William R., The Paraffine Companies, Inc., San Francisco

Griffin, Chuck, III, Monterey Bay Redwood Co. Santa Cruz

Griffith, Geo. S., Armstrong Cork Products Co., Los Angeles

Grundell, H. C., Pacific Coast Coal Co. San Luis Obispo

Hagelin, W. C., Watsonville Lumbermen's Club Watsonville

Hallingby, Paul, Hammond Lumber Co. .. Los Angeles

Hamilton. Orrie W., Lumbermen's Service Bureau, San Diego

Hamilton, W. G., Holmes Eureka Lumber Co. Los Angeles

Hancock, C. E., Certain-teed Products Corporation, San Francisco

Handley, J. O., M. J. Murphy, Inc. . .. Carmel

Hansen, A. C., S. H.' Chase Lumber Co. . San Jose

Hansen, H. A., Union Supply Co. ... ,.. Monterey

Hansen, Henry H., Union Supply Co. . Monterey

Hanson, Carl J., Bay District Lumbermen's Institute Santa Monica

Hardwick. Walter, Dinuba Lumber Co. Dinuba

Harris, James A. III, Monterey Bay Redwood Co., Santa Cruz

Harris, M. A., Van Arsdale-Harris Lumber Co., Inc., San Francisco

Harvey, John W., Armstrong Cork Pioducts Co., San Francisco

Hathaway, S. J., Sunkist Lumber Co. .'.... Mcinrovia

Hayward, Arthur C., Homer T. Hayward Lumber Co., .Salinas

Hayward, S. T., Hayward Lumber & Investment Co., Los Ang-eles

Hebbron, Lloyd M., Hebbron Lumber Co. . Santa Cruz

Heick, J. H., Hammond Lumber Co. Watsonville

Helm, john J., Santa Fe Lumber Co: . San Francisco

Ifenderson. J. R., Peoples Lumber Co. ... ..... Ventura

Hexberg, Caspar, Union Lumber Company San Francisco

Hills, R. E., Wendling-Nathan Company San Francisco

Hink, Henry M., Dolbeer & Carson Lumber Co., San Francisco

Holmes, Fred V., Holmes Eureka Lumber Co., San Francisco

Holmes, T. K., Calaveras Cement Co. . San Francisco

Hopkins, Geo., San Francisco Wrecking Co.........'.Watsonville

Hoiton, I. E', South city & Suprrlv Co. '. So' San Francisco

Hunter, Ray,'sterling Lumber Co. , Oakland

Hyatt, Marx, Ameri&n Lumber & Treating Co.....San Francisco

Ivey, W. J., Red Cedar Shingle Bureau .r' Seattle

Isenirower, H. M., Holmes Eureka Lumber Co' . Sacramento

Jackson, Wm. D., J. H. Baxter & Co. . ' San Francisco

iohnson. Earl. Tohnson Lumber Co. ... Pasadena

iohnson. Earle-E.. Watsonville Lumber Co. "..... Watsonville

ioslin, M. E., Joslin Lumber Co. . Inglewood

Kahman. W. G.. Shevlin Pine Sales Co. . San Francisco

Kellner, Sam, Kellner Lumber Co. . Fresno

Kendrick. Geo. R.. Chas. R. McCormick Lumber Co., San Francisco

Kendrick, W. K., Valley Lumber Co. .. Fresno

Kennedy, Geo., ".. Fresno

Kennedy, Ira S., Secretary Riverside Lumbermen's Assn.. .. Riverside

Killgreen, Dave, Van Arsdale-Harris Lumber Co., San Francisco

Kinney, Ross, Hobbs-Wall & Co. ... ' .. ' San Francisco

Kirk, j. H., Southern Pacific Milling Co. San Luis Obispo

Klass,-H., The Pacific Lumber Co. ... .,..' San Francisco

Kline, Mason, Union Lumber Company ' Los Angeles

Laine. Bert. Cleveland Publications Los Angeles

Lam5n. Fred. Lamon-Bonnington Co. San Francisco

Larson, Ernest P., The Celotex Corporation.....".San Francisco

Laverty, Samuel Perry, Santa Cruz Portland Cement Co. . San Jose

Lawrence, Wm. J., Shevlin Pine Sales Co. '. San Francisco

Laws, Henry, Henry Laws Co. ' .. Santa Rosa

Leishman, Lathrop K., Crown City Lumber & Mill Co- Pasadena

LeMaster, C. D.. Western Building Review Sacramento

Leonard. Warren, Riverside Cement Co. ' Los Angeles

Liebskind, O. F., Southern Pacific Milling Co., San lrancisco

Loehr, Sterman, John Suverkrup Lumber Co. ...'..... Riverside

Lofsren. Alvin N. .... San Francisco

Lounsberrv. Geo., Lounsberry & Harris ' Los Angeles

Lund. Charles T., Henry Hess Co. .. . San Rafael

Lynch, Leslie G., Patten-Blinn Lumber Co......'..Los Angeles

Maddan, R. H., Jr., Columbia Steel Co San Francisco

Martin, J. E., The California Lumber Merchant, Los Angeles

Mathews, H. W., Yosemite Sugar Pine Co. Merced Falls

Miller, O. H., Knox Lumber Co., Inc. Sacramento

Minard, Frank F., Pierce Lumber Co. .. .. Fresno

Moffett, Lee, Western Pine Association , San Francisco

Moore, S. 8., Homer T. Hayward Lumber Co. ........ Salinas

Murphy, J. F., M. J. Murphy, Inc. . Carmel

Murray, John P., Shell Oil Co. San Francisco

McCabe, John C., Wholesale Lumber San Francisco

McKee, Albert B., Jr., San Pedro Lumber Company, Los Angeles

McKeon, J.8., Peninsula Lumbermen's Club, Redwood City

Nigh, W. H., Wendling-Nathan Co. .. . San Francisco

Nolan, A. J., The Pacific Lumber Co. . San Francisco

O'Connor, F. L., E. L. Bruce Co., Inc. ..... San Francisco

Olsen. P. T., The Sisalkraft Co. .. . San Francisco

Parker, E. C., Patten-Blinn Lumber Co. . Los Angeles

Patten, George D., Patten-Blinn Lumber Co. Los Angeles

Patten, Henry S., Patten-Blinn Lumber Co. ... Los Angeles

Pawsey, Sam, The Celotex Corporation Los Angeles

Peil, Forrest K., Hammond Lumber Company ,. San Francisco

Peil, Frank J., Pioneer Div.-The Flintkote Co. ... Los Angeles

Peters, Ralph, U. S. Gypsum Co. .. San Francisco

Pierce, S. C., Calaveras Cement Company San Francisco

Piercy, Sam J., Johns-Manville San Francisco

Pinney, F. K., Armstrong Cork Products Co. ..... . San Francisco

Pinkerton, C. W., Institute of Woodwork Manufacturing..... Los Angeles

Power, J. B., Vancouver Plywood Veneer Co. ... . Vancouver

Prescott, F. Dean, Valley Lumber Co. .. Fresno

Prince, D. R., Tynan Lumber Co. ... Monterey

Prince, H. A., Tynan Lumber Co. ... .. Monterey

Quinn, J. Stanley, Chas. R. McCormick Lumber Co., San Francisco

Read, Leonard E., U. S. Chamber of Commerce, San Francisco

Ream, George E., Geo. E. Ream Company Los Angeles

Reenders, C., Secretary, Inland Lumber Institute, San Bernardino

Robie, E. T., Auburn Lumber Co. .,. Auburn

Rogers, Joe, Square Deal Lumber Co. . Salinas

Ross, Stephen H., Central Lumber Co. ... Hanford

Ross, S. R., Central Lumber Co. Lemoore

Roth, A. E., Waterfront Employers of the Pacific Coast ... San Francisco

Ruth, E. P., Reedley Lumber Co. Reedley

Sayre, F. L., Sterling Lumber Co. ... Oakland

Seward, R. E.. Dolbeer & Carson Lumber Co. Los Angeles

Shannon, Ray, Union Lumber Company San Francisco

Smith. Bert M., Red River Lumber Co. . Los Angeles

Smith, Guy New York City

Smith. Kenneth. Lumber & Allied Products Institute, Los Angeles

Snead, J. C., Jr., Wendling-Nathan Co. Fresno

Spolter, R. T., I\4onterey Herald Monterey

Steffensen, E., Secretary, Orange County Lumbermen's Club Santa Ana.

Stevens, Russ. A. F. Stevens Lumber Co. . Healdsberg

Strite, Dan, Hammond Redwood Company Los Angeles

Stutz, J. H., Atkinson-Stutz Company San Francisco'

Sumner. B. B., Columbia Steel Co. San Francisco

Taggart, Harry D., Warren & Bailey Co. Los Angeles

Taylor, L. O.. Shevlin Pine Sales Co. Minneapolis. Minn.

Thomas, O., El Rey Products Co. . Los Angeles

Tillson, Warren S., Modesto Lumber Co. .... Modesto

Tretten. O. C.. Santa Cruz Portland Cement Co., San Francisco

Tripler, C. S., Coast Counties Lumbermen's Club, Watsonville

Tuinbull. L. S., Shevlin Pine Sales Co. ... . Los Angeles

Tynan, L. M., Tynan Lumber Co. Salinas:

Uldall, Martin, Pacific Portland Cement Co. .. San Francisco

Uren, A. J., Yosemite Portland Cement Corp. San Francisco

Vincent, Norman, J. H., Baxter & Co. . San Francisco

Van Oosting, Peter J., E. J. Stanton & Son '. Los Angeles

Watts, CarlW.,J. V. G. Posey & Co. ... San Francisco

Wedel. A. P.. Western Lumber Co. Reedlev

Wetzel. G. F.. The McCloud River Lumber Co. . McCloud

White, Frank H., Hammond Lumber Company, San Francisco

Whittemore. H. E.. Benson Lumber Co. ... San Diego'

Wiest. A. L.. Shell Oil Co. San Francisco

Williams, R. J., Vancouver Plywood & Veneer Co., Slrn Francisco'

Williams6n, Arthur D., California Builders Supply Co., Oakland

Wilson, Chas. R., Long-Bell Lumber Co. '. San Francisco'

Wilson. Martet, Central Lumber Co. Stocktorr

Wilson. O. V.. Central Lumber Co. .. Stockton

Winchell, Frank A., Martin Senour Co. .. San Francisco

Wise, Frank M., Patten-Blinn Lumber Co. Santa Monica.

Witmer. Fred A., Monterey Peninsula Lumbermen's Club Pacific Grove'

Wittv, L. L., California Redwood Association San Francisco

Woodson, L. J.. Nicolai Door Sales Co. San Francisco' Work, Stuart, Work Lumber Co. . .. Monterey

Work, T. A., Jr., Work Lumber Co. .. Monterey

LADIES REGISTERED AT CONVENTION

Atkinson, Mrs. James E. San Francisco

Beckett, Mrs. James Los Angeles

Bernhauer, Mrs. A. W. .. Fresno

Booth, Mrs. J. E. San Francisco

Boyd, Mrs. Francis Santa Barbara

Braun, Miss Bernice E. . San Francisco

Butler, Mrs. S. L.,... San Francisco

Cavin, Mrs. G. E. Oceanside

Chapin,Mrs.FredA..... ..SanBernardino

Charleville, Mrs. Oliver .... San Bernardino

Clarke, Mrs. John A. San Francisco

Collins, Mrs. Richard Los Angeles

Coor-Pender, Mrs. Howard ... . .. . Los Angeles

Crain, Mrs. R. T. ..... Los An[eles

Davidson, Mrs. R. P. Pacific Grove

Donovan, Mrs. A. W. ... ...... Los Aneeles

Dudley, Mrs. Frank N. Santa MJnica

Duncan, Mrs. Ralph P. Merced

Engstrand, Mrs. R. M. Pasadena

Ferger, Mrs. J. C. ..... Fresno

Fisher, Mrs. John W. Santa Monica

Ford, Mrs. H. J. ... . Merced Falls

Freeman, Mrs. Wm. S. . San Francisco

Good, Mrs. Geo. A. . Pacific Grove

Greenelsh, Mrs. J. A. .. Pacific Grove

Griffen. III. Mrs. Chuck . Santa Cruz

Griffin, Myrtle Hansen Monterey

Grundell, Mrs. H. C. .. San Luis Obispo

Hagelin, Mrs. W. C. Watsonville

Hallingby, Mrs. Paul Los Angeles

Hamilton, Mrs. W. G. .. Los Anseles

Handley, Mrs. J.O.

Hansen, Mrs. Alfred C. San Jose

Hansen, Mrs. H. A. Monterey

Hanson, Mrs. Carl J. Santa Monica

Harris, Mrs. M. A. , ... Redwood City

Henderson,Mrs.JamesR..... .....Ventura

Holmes, Mrs. F. V. San Francisco

Horton, Mrs. I. E. So. San Francisco

Isenhower, Mrs. H. M. Sacramento

Johnson, Mrs. Minnie Mae Watsonville

Kellner, Mrs. S. B. Fresno

Kendrick, Mrs. W. K. .. Fresno

Kennedy, Mrs. George W.... .... Fresno

Killgreen, Mrs. J. D. .. San Francisco

Lamon, Mrs. Fred r. .. . San Francisco

Lamon, Frances M. San Francisco

Larson, Mrs. E. P. ..... San Francisco

Leishman, Mrs. Lathrop K.. Pasadena

Leonard, Mrs Warren Los Aneeles

Loehr, Mrs. Herman Riveiside

Matthews, Mrs. H. W. . Merced Falls

Minard, Ida M. Fresno

Moffett, Mrs. Lee . San Francisco

Murphy, Mrs. J.F..... Carmel

Murphy, Mrs. M. J. ..... Carmel

Murphy, Rosalec Carmel

McKeon, Mrs. J. B. .... Burlinsame

Parker,-Urr.E.C. .... ..... Los ang"t..

Patten, Mrs. Henry S. . Los Aneeles

Pawsey, Mrs. Sam Los Angeles

Pinney, Mrs. F. K. . San Franiisco

Prescott, Mrs. F. Dean Fresno

Prince, Mrs. H. A. . Monterev

Prince, Mrs. Douglas ,... Monterey

Read, Mrs. Leonard E.

San Francisco

Ream, Mrs. George E. Los Anseles

Reenders, Mrs. C. San Bernaidino

Robie, Mrs. E. T.. Auburn

Rogers, Mrs. Joe .... Salinas

Steffensen, Mrs. E.

...... Santa Ana

Stutz, Mrs. J.H. San Francisco

Tretten, Mrs. O. C. San Francisco

Tripler, Mrs. Charles P. .. . Watsonville

lJren, Mrs. Alan J. San Francisco

Whittemore, Mrs. H. E.

.. San Dieeo

Witmer, Mrs. F. A. pacific Groie

Winchell, Mrs. F. A.

. San Francisco

Work, Mrs. T. A., Jr. Monterey

TUIIIBER

Ofrice and StorageYard

64;20 Avalon Boulevard

LOS ANGELES

Telephone THornwall 3144

Pon derosa Pine

Sugar Pine Redwood

Mouldings

\(/allboard

Panels

Let us quote you orr, your requirements

Wholesale

F(lRlIIA G0. GAtI Alf Gr0 Exclusiuely

This airplane view conveys some idea of the size and extent of our plant-with the largesr capacity, namely, 47 M pet hour, of any car-and-cargo mill in Oregon. Cargo and rail shipments of Soft Old Growth Yellow Douglas Fir and Sitka Spruce. Weekly sailings to California ports; packaged lumber srowed even lengths and widths. BRANCH

MY FAVORITE STORIES

By Jock Dionne

Ag" not gutranteed---Some I have told for 20 years'--Some less

There Would Always be More Chinks

In San Francisco a Japanese got to talking to a Chinaman, and was doing his best to make the Chinaman mad.

"Three days ago in the battle," said the Jap, "they kill ten thousand Chinese, and only one hundred Japanese."

A look of apparent pleasure lighted the Chinaman's face, as he smiled slightly and said-

"Nice.tt

The Jap didn't know what to think. So he bristled up a little and declared in louder tones:

"Two days ago in big battle they killed twenty thousand Chinese, and only two hundred Japanese."

The smile on the Chink's face grew a little brighter, as he answered-

ttNice."

Now the Jap was getting mad, himself. He said:

"Yesterday in great battle, they kill one hundred thousand Chinese, and only one thousand Japanese."

This time a broad grin spread over the face of the Chink, as he said-

"Ah! Nice!"

"What do you mean by nice?" asked the enraged Jap. "Plitty soon," said the grinning Chink, "NO MORE JAPANESE."

EAST BAYCLUB MEETS NOV. 15

Henry Dietz will address the East Bay Hoo Hoo Club at their next dinner meeting, to be held at the Athens Athletic Club, Oakland, on Monday evening, November 15. His subject will be "'G' Men Get Their Man."

Mr. Dietz, a graduate of the University of California, has rvorked for several years in the Federal Bureau of Investigation under J. Edgar Hoover. He is now connected with the United States Attorney General's ofifice in San Francisco.

There will be music by the Maddern Trio, a door prize and football ticket rafile.

ATTENDS PORTLAND MEETING

Lewis A. Godard, sales manager, Hobbs, Wall & Co., San Francisco, traveled to Portland in the middle of October to appear at an I. C' C. hearing in connection with an application for permission to build a railroad from Grants Pass, C)re., to Crescent City, Calif.

Gongratulations to THE MARIS MYWOOD CORPORATIOTI

on its new warehouse and display room.

Prorninent arrrong the products featured through these new facilities is

THE OUTDOOR PITYWOOD

Gue ranteed Agrinst PIV S"paration

Its proven advantages in all outdoor construction rnakes it especially adapted for outdoor signs. It greatly facilitates the building of oil stations, auto camps and cabins.

The Maris Plywood Corporation is a distributor for this outdoor plywood in Northern California.

Mills and General Officesi Hoquiam, Washington

Manulactured by HARBOR PI.YWOOID GORPORATIOIY

Pion eer San Francisco

to Neut

Carstenite is a product of the Algoma Pl1'wood ct Veneer Co., of Algoma, Wisconsin, and is made under hotplate process rvithTego (a resinous bond), faced rvith Hardrvoods on r/a inch fibreboard. Orving to the extreme sizes this product can be used econornically, particularly on large surfaces. It can be nailed or glued direct to studs and presents the same appearance as regular veneer plylvood u'hen finished. The extremely rvide and long surfaces ayailable ansu'er the long-felt need for large hardrvood panels that are economical.

Private Offices

Tl-re president's office is paneled in Walnut veneer, cnt from an lS-foot 1og, a very uncommon length in Walnut. The panels are rnatched to run horizontalll', giving an untusual and dignified appearance. All trim is of. specialll' desigrred Walnut molding.

shipping cnd warehou'"oX1ti" #::iui|:*t"s l6-Ioot Douslcs Fir

Having outgrorvn their old location, opposite the Southern Pacific station in San Francisco, Maris Plyrvood Corporation recently moved to their nerv and larger quarters at 540 Tenth Street. The new location is between Bryant and Brannan Streets on Tenth. It is on the main artery for traffic going north and south and between San Francisco's two great bridges.

The warehouse has a ground area of 17,000 square feet and has facilities for unloading three freight cars, and for quick loading of trucks under shelter.

The shipping and rvarehouse sales offices are on the main floor and the general sales offices, display room and private offices are on the second floor.

"Plywood for every purpose" is the slogan of Maris Plyrvood Corporation, and in keeping withthis plyrvood has l>een used in the offices for floors, walls, ceilings, seats and on both curved and straight surfaces.

A total of 38 different woods is used on the rvalls of the various offices and in the display room, including Douglas Fir, Redrvood, and various exotic harclu,oods.

Display Room

The display room is unique. On its walls are 34 panels of hardwoods from the rvorld's markets, including all domestic hardwoods. The panels are the full height of the room, ten feet, and are two feet wide. They are all Carstenite for rvhich this concern is exclusive distributor for Northern California, Oregon ar-rd Washington. The foreign hardwoods used include African Mahogany, East Indian and Brazilian Roservood, Thuya, Queenland Butts, East Indian Laurel Burl, Carpathian Elm Burl, English Ilarewood, Satinwood, Avodire,Ayous, Zebrawood, Prima Vera, Tamo, Tiamo, Padouk, and many others.

The private office of C. W. Buckner, California representative o{ Harbor Plywood Corporation, is paneled in Harbord Redrvoocl ply'rvood, trimtnecl with Philippine Mahogany.

Sales O,ffices

The rvalls of the ge.neral sales office show an unusual treatment of Douglas Fir plywood stained in a blue-green color. This office has a plyrvood floor painted dark blue. The rvalls and floor harmonize to achieve a soft and cool appearance. Horizontal battens, baseboard and counter top are of light Prima Vera to give a note of contrast.

The shipping and warehouse sales offrce is of Douglas Fir plyrvood throughout. Walls and ceilings are of fu inch

Comer ol genercrl sales ollice, showing built-in secrt ol plywood.

ood Concern MoY€s ocation

and the floors are of % inch stock. The ceiling panels are full 16 feet long. The finish used on rvalls and ceilings is intended to preserve the natural appearance of the r"'ood which usually fades rvhen treated in the ordinary lna.nner. Trim of Philippine Mahogany and Sugar Pine is used and the floor is painted a rust color.

Stock

"Plywood for every purpose" means just that, ar-rd the Maris Plyrvood Corporation line includes plyrvood in all thicknesses from l/32 inch three-ply to 9l inch 93-ply. Panels up to 8l feet u'ide and 16 feet long.

Douglas Fir plyr.vood is stocked in sizes of /3 inch to 4 inches thick up to 5 feet wide and up to 16 feet lor.rg.

Harbord Super plywood, a weather-proof plyu'ood, t/t inch to 1 inch thick up to 5 feet wide and 12 feet long.

Harbord Redrvood Super plyrvood-/s incl-r to 1 inch thick, up to 5 feet rvide and 12 feet long.

Ponderosa Pine plyrvood-/3 inch to I inch thick, 4 feet r,vicle and 8 feet long.

Structural plyrvood-l s/g inches to 4 inches thick.

Concrete form plywood-% inch form-liners and srt incb thick forms, oil treated and edges rezited (resin sealed).

Hardwood plywood stock includes a ge.neral line of domestic and foreign hardrvoods in commercial sizes.

Carstenite

Available inall domestic and foreign hardrvood surfaces in sizes 48 inches wide and up to 12 feet long.

Personnel

Ifomer B. Maris, president and general manager.

Homer E,. Maris, in charge of warehottse sales.

David Maris, country salesman.

Wayne I. Rawlings, in charge of industrial and architectural sales.

These offices rvere designed to fulfill a long-needed function, that is, to offer a display of plyrvood in its practical application in a place available to the architect, builder and lumber merchant.

Plywood material, rvhich has been tested through many years of use, is, comparatively speaking, a recently developed product. It is only through modern production methods that its cost has been brought to a point where its general commercial use is almost universal.

The treatment of the offices is modern for simplicity of line and form rvhich direct the vision of the observer undisturbed to the beauty of the material itself. Color is used to attract attention, because this is after all a merchandising concern, and to suggest the suitability of their material for other merchandising concerns, such as department stores, small shops, lunch rooms; etc.

The Walnut room is planned to shorv the rare beauty ofa matched hardrvood room and to suggest the adaptability of such material for fine offices and residential work.

The display room, rvith its great variety of hardwoods, is for the special convenience of architects and builders when consulting with their clients and for that purpose it has been furnished with chairs and a conference table.

These offices were designed by Philip Pinner, San Fran-

Homer B, M<rris' privcte office, paneled in Walnut mcrnulcrctured by Algomcr Plywood d Veneer Co.

View ol genercl sqles office, sbowing service counter ol Fir plywood. clsco'

OAKLAND HOME SHOW

The Oakland Home Show, held in the Oakland Municipal Auditorium, October 25 to 30, attracted a large attendance.

The exhibitors included the following firms: Peerless Built-In Fixture Co., Berkeley; United States Gypsum Company; Strable Hardwood Co.,Oakland; Marshall Shingle Co., Oakland; The Paraffine Companies; The Insulite Company; Paramount Built-In Fixture Co., Oakland; Wolff Mfg. & Sales Co., Oakland.

There was a joint wood exhibit sponsored by the following: Lannom Bros., Oakland; Loop Lumber & Mill Co., Alameda; Dolbeer & Carson Lumber Co., Sa.n Francisco; Vancouver Plywood & Veneer Co.; Atkinson Mill & Mfg. Co., Oakland; Hogan Lumber Co., Oakland; Oakland Planing Mill, Oakland; Piedmont Lumber & Mill Co.; Smith Lumber Co. of Oakland; Tilden Lumber & Mill Co., Oakland; Western Door & Sash Co., Oakland; E. K. Wood Lumber Co., Oakland Zenith Mill & Lumber Co., C)akland.

The Redwood siding in the model h,ome which was on exhibition was furnished by the California Redwood Association, and Redwood paneling in the interior was furnished by members of the Calif'ornia Redwood Association.

Sheetrock, finished with Textone and Texolite was used on the walls of several of the rooms in this home.

BACK FROM MIDDLEWEST TRIP

Fred Chapir.l, San Bernardino retailer, and Mrs. Chapin have returned from a trip to Cedar Rapids, Iowa, where they spent a few weeks visiting Mr. Chapin's father and mother.

C. W. BUCKNER MOVES S. F. OFFICE

C. W. Buckner, California representative for Harbor Plywood Corp., of Hoquiam, Wash., has moved l-ris office in San Francisco to 540 Tenth Street, where he has larger and more convenient quarters.

lfis new telephone number is HEmlock 7997.

BUYS YARD AT MADERA

The Sequoia Lumber Company has purchased the Hammond Lumber Company yard at Madera. Charles L. Marsh will continue as manager of the yard and John NlcNally as assistant manager. F. Dean Prescott is president of the company. Headquarters of the Sequoia Lumber Company are at Fresno.

OPERATING RESTAURANT AT ALHAMBRA

Earle Hubbard, formerly assistant purchasing agent for the Hayward Lumber & Investment Co., Los Angeles, has formed a partnership withVictor Dodd, well knorvn chef, and they are operating a restaurant at 1237 East Main Street, Alhambra, under the name of Victor's Steak House. I\{any of Earle's lumbermen friends are dropping in to see him at his new location.

CORRECTION

In the November 1 issue under "Ten Years Ago Today" it stated the Superior Lumber & Fuel Co., Sacramento, had been sold to Carl D. Hagge and Frank H. White. This was in error as the yard was sold to Carl D. Hagge and Frank H. Allen.

GARSTENITE An Atgom DEGORATIV

A IIIW IGOIIOMICAI.

l. Low first cost.

2. Simple crpplicction.

3. Eliminates lcth, plcrster cnd decorcting.

4. Inexpensive to finish.

a Product E

PAITEI, DAST TO ITISTAT.T,

l. Ccn be recdily nciled to wood or glued to plcster.

2. Ccrn be bent to small rcrdius.

3. Mcy be given lcrcquer, vcrnish, shellqc or wcx treqtment.

4. Ccn be wcter stcrined without opening ioints.

- BeaI Wood - Besin lfused -

Outdoor Plywood fior Remodeling Store Fronts

Outdoor plywood opens a wide field of opportunities for remodeling store fronts, states the Harbor Plywood Corporation of Hoquiam, Wash. It is especially useful where the nature of the business and the type of fro,nt appropriate to it do not require the use o{ more elaborate materials and clesigns, as in the case of the Speedwall Company, Seattle and R. A. Champlin Hardware & Lumber Company, Enid, Oklahoma, whose remodeled fronts are shown in the accompanying photographs. Also where moder,n efiects are wanted with a minimum of expense and a maximum of speed and ease of construction, the outdoor plywood is an ideal material, lending itself to paint, stain and plastic finishes with beautiful results.

Everything that can be done with ordinary plywood can be done with the outdoor kind, with the added advantages that make it so perfectly adaptable to outdoor uses. The broad, smooth surfaces, the roun'ded corners, the paneled efiects characteristic of modern design are so easily and as quickly achieved with the outdoor plywood as with the ordinary. But the objectionable features that have heretofore prevented the use of ordinary plywo'od for outdoor construction have been completely overcome in the outdoor kind. Due to the pr'ocess of manu{acture, which virtually rvelds the thin plies into a single, solid panel by means of a binder insoluble in water, the plies cannot separate.

Where joints are desired without battening, the edges, which fit together tightly and evenly, are cut clean, smooth and solid since there are no core voids to cause shattering and roughening when sawed' Joints may be filled and finished over in such a way that no trace of the seam appears -and can be made completely waterproof'

YARD CHANGES HANDS

Growers' Lumber Co., Sunnyvale, Calif., has been sold to A. A. Arends, senior member of the West Bay Lumber Company of Redwood City. Mr. Arends' brother, James B. Arends, will be taken in as a partner and will manage the yard. A. A. Arends will remain at Redwood City to look after his interests there. This corrects the item which appeared in the November 1 issue.

This permits a wide variety of interesting eftects, whether the material is used as a permanent part of the structure or to make forms for concrete walls. For the latter purpose the outdoor plywood has been known to be re-used as many as fifty-five times without showing any signs of ply separation, which is convincing evidence of the moisture resistant properties of the material.

Panels of this outdoor type of plywood can be secured in all sizes up to 5 feet wide by 12 leet long-and in thicknesses lrom r/g inch up to Zfu, inches.

L. O.

TAYLOR VISITS PACIFIC COAST

L. O. Taylor, general manager of the Shevlin Pine Sales Co., Minneapolis, Min.n., was a recent visitor at the company's sawmill operations at Bend, Ore., and McCloud, Calif., and their San Francisco office. He attended the retailers' annual convention at Del Monte after which he left for New Orleans to attend the meeting of the National Lumber I\Ianufacturers Association.

Good assoffirent of stock at San Pedm available for immediate deliverry.

How Can the State Association Help You To Make a Better Profit?

E. C. Pcrlcer

It is my privilege to welcome you to the business sessions today of our State Association. It is very pleasing to me to see so many in attendance, and I hope that we may all feel repaid for having come.

About one year ago in this room we adopted the new Constitution and By Lar.vs of our State Association, which set up a new means of drawing together the retail lumber clealers in this State. The reorganization plan adopted called for membership in our association mainly by organized group membelship instead of by inclividiral membership as in the past. The Reorganizatiot Committee, after several months' rvork, secured the membership of every organized retail lumber group in the State except one, together rn'ith many individual memberships in those sections where there were no organized groups. Directors elected from these organized groups and from unorganized sections met at Bakersfield inApril and elected officers to carry on the work for this year.A great amount of detail rvork was necessary to set up the nerv organization so that it would properly function, and I am pleased to report that we are norv fully organized and ready to carry on in the interest ofall retail lumber dealers in the State.

The State Association is divided into three clivisionsthe State Association as a rvhole, the Northern Division and the Southern Division. Headquarters of the State Association and the Southern Division thereof have been established in Los Angeles, and has a working arrangement with the Lurnber & Allied Products Institute wherebv vour officers have the assistance of its complete Dersonn"t. -ttr" Northern Division has headquarters ai Carmel. and has the assistance of group secretaries in that section.

The function of the State Association as a whole is to follow and watch legislative action affecting lumbermen in our State, and maintain a legislative representative at Sacramento at all proper times. Your State Association cooperates rvith and supports the National Retail Lumber Dealers' Association inits efforts to watch national legislation affecting business men, and lumber men in particular, and in other matters such as increasing the utility and usefulness of the National Housi.ng Act. Your State Association will from time to time disseminate certain trade statistics useful and interesting to lumbermen, will compile digests of certain legal requirements, such as Social Security larvs, and make our State Association office a medium rvhere informat;on o,n taxation and other legal requirements can be obtained. We will, of course, hold our Annual Convention and issue our statewide Year Book.

The function of the Northern and Southern District Boards, acti.ng independently, will be to assist in forming

group organizations, and to assist in keeping them functioning. They will hold meetings for the purpose of furthering cooperative effort among the groups, and to discuss and encleavor to correct or assist in correcting the proltlems of our industry peculiar to our respective districts, such as the lorv gross margin of profit, increasir-rg costs of doing business. unnecessary or unfair competitive practices, stabilization programs, orderly distribution, laltor problems, and to perforrn other functions u'hicl.r are considered necessarv or valuable from time to time.

It is my opinion that our association should confine its activities to a few important things, snch as I har.e mentioned, of primary importance to the pocketbook of all membdrs as a u'hole, instead of trying to render services of too wide a scope and,not have the time or opportunity to concentrate on those things that mean more dollars earned or more dollars saved to every dealer. The strength of our association tvill depend on what it can clo to help lumbermen make a proper profit.

I think, too, that the primary objectives of our associatiorr should be so clearly stated that every retail lurnl>er dealer rvill know what n'e are trying to acconrplish, ancl thereby be better able to assist inits accomplishment. anrl also,so clearly stated that every manufacturer anrl wholesaler u-ho sells his goods to us rvill knorv the dealers'objectir.es and thereby be better able to cooperate and workrvith the dealers rvho, in the last analysis, market their goods to the ultimate consumer. I shoulcl like at this time. therefore, to point out a few of the important oltjectives of our association.

One important objective of your State Assoc;ation is to use its influence in every proper way to check the ltresent tendency on the part of National and State legislators to pass laws unduly restrictive on business men sellerallv, and on lumbermen in particular. During the boom ir-r tl.re nineteen twenties. there occurred some abuses in btrsiness ethics on the part of some business men, and these abuses \\'ere so publicized that it became very popular for legisIators to pass legislation intended to correct these abuses. The legislator, noting the popularity of these measures, soon failed to discriminate between lesislation to correct abuses and measures that had the result of seriouslv curtailing business and discouraging honest business men. It is my opinion that this association, through its representative, should cooperate with other business groups to check and turn the trend of legislation lvhich restricts honest business and discourages business men from going ahead.

To my mind, one of the most important objectives of this association is to present actual facts and statistics to

prove that our industry has been and, I think, will be faced with increasing costs of doing business, but that the gross margin of profit on the goods sold by lumbermen has stayed practically the same for a period of twenty years, and must be put on a higher plane if the dealers in our industry are to make a profit o,n their investment. As I have stated before, this industry has no combined statistics, and I have been obliged to use figures that have been made available to me. The figures used comprise sales of lumber and comm,odities at retail in metropolitan areas, medium and small size towns and farming districts, and are large enough, I think, to give with a degree of accuracy the conditions which have prevailed on the average in this State. The items which comprise the sales, cost of goods and operating expense have been handled as to accounting practice just the same during the whole period. I might add in this connection that cartage is not treate'd as a sale, but as a deduction from cartage expense, and that actual charge-ofi accounts have bee.n eliminated and I7o of sales added for same. I have taken actual statistics since the war, namely, from 1919 to 1936 inclusive-a period of 18 years and have divided them into three, six and nine yearperiods. The total figures comprise over one billion feet of lumber, and many, many millions of dollars of lumber and commodities sold at retail. The figures quoted will be the percentage of increase ,or decrease per dollar of sales and not the number of percents. For instance, your expenses may be n% on sales one year and 25% on sales the next. Tlri percentage of increase per dollar of sales is 257o, bvt the increase in number of percents has been five'With this explanation, I will give you a few statistics which would be- very interesting if they were not so indicative of the fate fating our industry. The gross ry?rgin of profi-t^ in the three year period from 1934 to 1936 was 2 6/1073 more than ih" gio.t profit in the 1B year period from 1919 to 1936, but the operating expense in the last three years

An Open Lrgttgf---

Deqr Mr. Retqil Lumbermqn:

According to Webster's Dictionory an odoge is q scying ol long-estoblished outhority qnd universol qpplicqtion; qs,

THE PROOF OF TTIE PUDDING IS IN THE EATING

We oll reqlize how true this is, for personcl sotisfoction is the only reql test of cpprovol.

When you buy your next cor of PONDEROSA PINE (selects, common boords, *orldinil.'owholesole deoler to ship from *KESTERSON II'MBER CORP.

Klcnrr<rth Fcrlls, Ore.

And test Ior yoursell theIinequolity of texture, grode, millwork ond service, of which we ore justly proud.

Yours for sewice crnd sctiglcction,

has been 36%% more than for the 18 year period. The progressive increase in the three 6 year periods and the trvo 9 year periods will be interesting. The gross margin of profit in the period 1925 to 1930 increased over 1919 to 1924 by 3t/+',/o, but the operating expenses ir-rcreased 20'lc. The gross margin in 1931 to 1936 increased over 1925 to 1930 by | 9/lO%,butthe operating expenses increased 35r/q%. The gross margin of profit in 1928 to 1936 increased over 1919 to 1927 by 3l/3%, but the operating expenses increased 68 3/lO%. These figures indicate clearly the extraordinary increase in the cost of doing business per dollar of sales,over these 18 years, and at the same time indicate the very small increase in gross margin of profit. A perusal of the actual records shows that every item of expense has increased per dollar of sales over the years. Telephone expense, for instance, in these records, has increased lOOTo in the period 1934 to 1936 over the 18 year average. Merchandise expense items, such as stationery for instance, have increased in the three years 1934 to 1936, 45% over the 18 year average. We all know how much more detail there is in the way of office work to handle a dollar's worth of sales and salaries that show an increase in 1934 to 1936 of 24% over an 18 year averag'e, and in the second nine year period have increased 847o over the first nine year period. As to wages, it is difficult to make a compariso,n over the years, due to changes in operations such as use of loading cranes, Ross Carriers and the like. We calculate that wages are now about 24% higher than an 18 year average. As far as the company I am with is concerned, rve are now paying in November of 1937 an increase throughout our yards of 64.7% over May 1935, exclusive of the time and a half for overtime and other such labor extras. As for taxes. these are also difficult to compare over the years, due to varying number of yard sites owned, income tax paid, etc. There is no question' however, that we are now paying per dollar of sales the

| 0 ilillion $ales Calls lor Philippine ilahogany llealers

Into the homes of your best customers every month go the printed sales talks of the Philippine Mahogany Manufacturers' Association, Inc. These sales talks are appearing in l0 million individual copies of American Home, Architectural Forum, American Builder, Yachting. Cash in on this sales effort by stocking Philippine Mahogany and telling your customers about it.

Write for illtstrated, desciptiae booklet to Phili|pine Mahogany Manzfactarers' Import Association, 111 WestSeaeath Slreet, I-os Angeleg CaliJornia.

Southern Calilornic Representative.

Eeglerson Lunber Corp. - Kcmcth Fclls, Ore. 3ll Financicl Center Bldg. - Los Angeles, Cclil. Telephone TRinity 9821

\iShest taxes-the industry has ever paid. City and County Taxes, City Licenses and such taxes are on the increase. The Social Security Taxes-Federal and State-are taking 3% of. your payroll in 1937 and will take 4% in 1938. Thi Sales Tax is an expensive tax to pay, due to the extra office detail it entails, and the losses in collection due to technical objections on the part of some and conscientious objections on the part of others. The Undistributed Profits Tax is an onerous thing for lumbermen or any other business man, and should be modified or repealed, and if any oI you have not been examined for 1935 and 1936 bv the Federal Income Tax agent, you have a surprise coming in the new method of depreciation now in effect, a,nd ho* it affects you by reason of the Undistributed Profits Tax. The Capital Gains Section of the Income Tax law should be amended so that if you sell a piece of land and lose $5,000, you can deduct the full amount onyour return, since you must report the whole $5,000 as income if you make a gain. At the present time the total loss you can take on capital losses, such as land and buildings, is $2,000. I_ could_go on and on about taxes, but suffice it to say that City, County, State and Federal Governments are still spending extraordinary amounts, that California's share of the Federal, State and Local debt is estimated at $2,905,- 24I,W or 42.I% of the assessed value of all the land improvements and personal property in the State and will eventually have to be paid; and that the lumbermen's taxes per dollar of sales rvill increase rather than decrease.

Conditions beyond our control are responsible for a large proportion of the increased cost of doing business, but a considerable amount of the increase in exDenses can be laid directly at the door of the lumber industry itself ; unnecessary and extravagant competitive practices are resp'onsible for much of it. If one yard puts into effect an unnecessary or extravagant service, it is not long before every dealer has to do likewise, and the cost of doing business gradually increases. Lumber dealers must progress. We must give proper and intelligent sales service to the buying public, and adequately promote the use ,of lumber and other materials we handle, but just remember one thing -that the wonderful sales advantage caused by the unnecessary, extraordinary and extravagant service of the one yard today becomes the burdensome expense of all yards tomorrow.

In my opinion, there is not a great deal that dealers can do to cut down expenses, but in my opinion there is a great deal that dealers should do to stabilize our market and to increase the low gross margin of profit which permea.tes this industry, and it is my hope that our State Association can be made a medium by which it may be done. One reason for the low gross margin is because lumber dealers have gradually evolved from lumber dealers to building material dealers. Twenty or twenty-five years

ago, pr,obably 90 or 95% of. the lumber dbalers' business was lumber, and the other ,commodities were unimportant side lines, and any gross profit which they received on the side line was just that much more than they otherwise would have had. Because ofits convenience to customers and because it was eco,nomically sound, the lumber man has now become a building material dealer, and it would !r" *y opinion that 45% of the business done by so-called lumber yards in this State is something besidei Douglas Fir and Redwood Lumber. With more and more yirds being established, with lumber bearing a gradually smaller per cent to permits, lumber dealers, in my opinion, must rely on,'other commodities for volume, and the time is long past when all commodities must bear their proper relation to expense. It costs as much to han'dle commodities other than lumber as it does to handle a dollar's worth of lumber.

Another reason for our low gross margin is caused by what I call "Don't Touch It Sales." It is a common thing for dealers to accept five., .seven or ten per cent gross margin on various commodities because the manufacturer or wholesaler handles it direct to the iob for you and vou "don't touch it." This is a developmint whic'h, if not iurtailed, will still further reduce your chances of profit on your investment. You have investe,d money in land, buildings, equipment, and you probably have a more or less set p_ayroll, and yet somebody else's truck from somebody else's warehouse is passing around your plant and you are accepting a small net profit when you should have a proper gross profit to pay your expenses. What you are doing is rendering a complete store service-selling the job, servicing -the job, extending the credit and receiving a broker's profit. How little more it would have cost you to have purchased the goods and hauled them yourself and made a retailer's gross profit. Besides, some overly ambitious manufacturer or wholesaler, getting a taste of ihis sort of thing, will some day cut you out of the picture entirely. Again, "don't touch it" sales at a low gross margin on a large quantity has quite often the effect of breaking down t6e price on smaller quantities of the same commoaity.

Then there are those commodities that the deaier sells at a very low gross margin because of the fact that they have a large turnover. I do not want to be understood ai saying that there is nothing to turn over, because there is. However, in my opinion, there are a lot of misconceived ideas concerning it. Most dealers, and some accountants, confuse turnover and increased volume of sales. As a matterof fact, the rate of turnover does not mean increased sales at all. A little simple arithmetic will show you that if you have the same volume of sales in each commoditv. and you have or can borrow the money to invest in the stock of goods, that you are dollars ahead at the end of the year to sell a commodity that bears 25% gross profit and turns one time in one year, than to sell a commodity that

Pine Sales Gompany

bearc l2f7o gross profit and turns one hundred times in one year. However, the rate of return on your investment may be much higher providing, of course, that your cost of doing business on that commodity is less than the I2%%.You can turn the inventory in a commodity a thousand times and when the year ends and your gross margin is l2fu/o on that commodity and your cost of doing business on that commodity is 2217o, yolu are just 1olo on sales out of luck.

Another factor which tends to unstabilize our i,ndustry and makes cooperation necessary is the fact that the dealer for the most part sells commodities with no individuality, and it is common experience that when this is the case that that commodity will tend to seek a low price level. Those of you who handle hardware know this to be true. On which do you make the good margin o{ profit ? a padlock and a lock set? or a keg of nails and a square of corrugated iron ? Two bakers can take exactly the same quantity and exactly the same quality of apples, flour, sugar, etc., and each make an apple pie of the same size. On one corner, baker "A" puts up a sign-"{pple Pies 3Oc" and onthe other corner baker "B" puts up a sign-"Apple Pies 35c," and yet you may, after a few days, walk right past the baker with the 30c pie and pay 35c for one. Why? Because of some little touch-some little individuality. Bttt, can you put up a sign on your ssJngl-"I\To. I Com. 2x4's $35 per M" and hpve any one come over to you and pass up the fellow with the $30 sign ? No ! You, as a lumber dealer, are bound in a short time to sell your 2x4's grade for grade for the price your neighbor does, irrespective of what he knows about his business. But, you say, he won't sell for $30 very long-he can't afiord to, but u.nfortunately, the other dealer thinks he can and usually doesn't know that he can't till the end of the year, when an inventory is taken. IJnfortunately, the lumber dealer can.not earmark his goods and cannot cost his sales and know with accuracy how much he is making or losing periodically like a department store which marks its goods, or other kinds of business where inventory taking is not such a task. Any of you who have worked with the Average Per M, or Percentage Monthly Profit and Loss Reports, know the erroneous results those systems can sometimes show.

Another factor which tends to keep our market unstabilized is the increased number of lumber dealers and the increased capacity of all yards to do busi.ness. Within the city limits of Los Angeles, for instance, in the years 1921 to 1924, the average number of yards was right at 80 and the average permits were $14O,00O,00O per year. In the year 1937 in the same area there are right at 160 yards, and the permits this year will be about $70,000,000. In other words, double the number of yards and half the amount of permits, and in addition to this, most of the yards have increased facilities and equipment, and besides the percentage of lumber to permits is today much less than in 1921

to 1924. With this condition facing our industry today and in my opinion more than likely to be facing it tomorrow, it means that there can be no stabilization unless each established dealer becomes reconciled to the fact that he must accept his fair share of the business whether he likes it or not. It has been demonstrated time and time again that no gentleman's agreement nor any cooperative plan will last unless each dealer gets his fair share. Most dealers are willing, in order to have stabilized conditions, to accept his fair share, but unfortunately in most sections there are no arrangements to enable the dealer to know when he is getting his fair share. After he sees six or seven of his competitors' trucks go by, he thinks that his competitors are doing more business than they should and must be cutting the price, and then the downward spiral begins.

There are many other factors which tend to unstabilize the market, such as unwarranted credit extension, joint control on jobs without charge, certain cases of commission salesmen, the regrettable feeling in some quarters between the so-called big yard and the so-called little yard, and many such factors, but in my opinion one of the most disrupting influgn6s5-one of the factors which will break any cooperative effort any place-is the factor of disorderly distribution; in plain words-manufacturers and brokers selling lumber and other building commodities direct to the consumer. The "don't touch it" sales previously mentioned by me are, in many instances, the forerunner of direct selling to the consumer. A ma,nufacturer becomes provoked because he feels he has not gotten his share of the "don't touch it" sales in a section, and the next thing you know, he is selling direct. I have heard it argued that direct selling from manufacturer to consumer is a modern economical trend based on sound economics, and that we cannot, in the long run, resist this en'cr,oachment on our retail business. Time will not permit me to present arguments to effectually show that the exact opposite is true. Suffice it to say that experience in every section of this State has shown that the manufacturer or br'oker cannot properly serve the consumer, and if you will notice, you find that it is an ever changing parade of new manufacturers, new brokers and new consumers. One time for the consumer is usually enough.

Another example of disorderly distribution by certain manufacturers and brokers is the case of the'contractor who starts a so-called lumber yard in order to buy his lumber and material cheap for his building operations. Experience all over the State tells us that he is invariably doomed to failure. One of the biggest and wealthiest subdividers and home builders in Southern California tried this a few years ago, and after a year or so, sold all their stock to a Los Angeles lumber firm, and has ever since purchased large quantities of material f rom local dealers for his homes. If any builder could make a success of it, they should have. It is simply economically unsound, but there

is always some new contractor lvho must learn this fact, and unfortunatelv-, sorne ne\\'manufacturer ar.rcl broker rvho must learn it, too. As an example-a house building contractor ina town close to Los Angeles is just now- completing buildings, rnill, etc., at a cost of no less than $10.000;h9 has put up his lumber sign, but makes no pretense of selling to the public. Incidentallv, horv I would like to show him some actual figures. I .ivould like to show him that on sales of over 1000 million feet of lumber at retail, over a period of time, the cost of doing business, over on the pile cost, exclusive of cartag'e expense, rvas $8.52 per M and that in 1937 to date, it has been $9.52 per Nt. I rvould like to show him an actual list of 1,105,450 ft. of lumber, rough and finish, taken from sales of about 75 actual house bills, in order to get correct proportions, and figured at today's cargo price plus wharfage, freigl-rt, piling, milling and cartage, plus $8.52 per Nf for expense, that it amounted to $5.83 per M more than dealers in Los Angeles rvould deliver it for on the job today. In other words, the house building contractor lumber yard vvill lose today $5.83 per N'I on all lumber he supplies himself, and incidentally, it shows the deplorable fact that lumber .dealers in Los Angeles today, on any goocl sized house bills, are selling at a loss of $5.83 per M.

The facts I have presented are knorvn to all retail lumber dealers. We all knou. thatthe industry is operating on too lowa gross margin of profit. We all knorv that onr costs of doing business are increasing, and that it is becoming more and more difficult to earn a return ol1 our investment. But what to do about it, is what none of rls seeln to know. My personal opinion is now, and has lteer.r, that some modified and simplified form of cooperative code with an abeyance of the Anti Trust Laws 'ivill have to be put into effect before our industry as a rvhole can be stabilized for over a few months at a time and our i,nvestments made secure. It may be that in time the Fair Trade Act and the Unfair Practices Act can be utilized to help us stabilize ourselves. But rvhatever step is taken, the imperative need of strong, well conducted local trade associations rvill become more and more evident, and it will become more ancl more evident that the local trade association must have the cooperation of some larger trade association rvhich, by reason of its large membership and consequent influence, can get results that no local trade association can hope to achieve. Y'our State Association can be made a chief factor in the work of stabilizing our industry; it can be made a primary instrument by which the investment of every retail dealer can be protected and secured, and with your full cooperation and rvith your full support, rve rvill try to make it so.

New Celotex Plant Now in Production

Bror G. Dahlberg, president of the Celotex Corporation, announces that the recently acquired Metuchen, Nerv Jersey, plant is norv in production on the first of a series of new products. This product, Celotex Traffic Top, is manufactured by an exclusive process and has many potential uses in the construction field.

At present it is speci{ically designed as a protection course for water-proofing and for use under rvood block flooring. As a protection course it allotvs for speedy and economical erection, back fill may be placed immediately. Under rvood block flooring it cushions traffic sh,ocks, recluces noise in factories, offices. railroad stations and other similar structures.

T. W. DANTCALIFORNIA VISITOR

Thos. W. Dant, of Dant & Russell, Inc., Portland, Ore., spent a week in the San Francisco Bay district recently rvith Seth L. Butler, the firm's Bay district and Coast Counties representative. They both flew to Fresno to confer with Ralph Duncan, Sacramento and San Joaquin Valley representative. Mr. Dant was on his 'ivay home from a trvo months' Eastern trip.

Celotex Trcffic Top Surlqce on the rool oI Mcrnhsttcrn Children's Center, New York City.Thig new product ollers cn qttrcrctive smooth, long wecring surlcce qi cn economiccrl cosl.

MAN'S AUTOBIOGRAPHY

When a man's deeds are discovered afrter death, his angels, who are inquisitors, look into his face, and extend their examination over his whole body, beginning with the fingers of each hand. I was surprised at this, and the reason was thus explained to me: Every volition and thought of man is inscribed onhisbrain; for volition and thought have their beginnings in the brain, thence they are conveyed to the bodily members, wherein they .terminate. Whatever, therefore, is in the mind is in the brain, and from the brain. in the body, according to the order ofits parts. So a man writes his life in his physique, and thus the angels discover his autobiography in his structure.Swedenborg.

EVOLUTION

By John Banister Tabb

Out of the dusk a shadow.

Then a spark; Out of the cloud a silence.

Then, a lark; Out of the heart a rapture,

Then, a pain, Out of the dead, cold ashes, Life again.

ROCK ROCK_TICK TOCK

A negro called upon an old friend, who received him in a rocking chair. The visitor noticed not only that his host did not rise, but that he continued to rock himself to and fro in a curious way.

"You ain't ill, is you, Harrison?" he asked, anxiously.

"No, I ain't ill, Mose."

There was a moment's silence, during which the caller gazed, wide-eyed at the rocking figure.

"Den," continued Mose, "why does you rock yo'se'f dat way all de time?"

"Well," explained Harrison, "you knows BiU Blott? He sold me a silvah watch cheap, an' if f stop movin, like dis, dat watch won't go !"

NOVEMBER

By Mahlon Leonard Fisher

Hark you such sound as quivers? Kings will hear, As kings have heard, and trembled on their thrones; The old will feel the weight of mossy stones; The young alone will laugh and scoff at fear. It is the tread of armies marching near, From scarlet lands to lands forever pale; It is a bugle dying down the gale; It is the sudden gushing of a tear. And it is hands that grope at ghostly doors; And romp of spirit-children on the pave; It is the tender sighing of the brave

Who fell, ah ! long ago, in futile wars; It is such sound as death; and, after all, 'Tis but the forest letting dead leaves fall.

I live on the sunny side of the street; shady folks live on the other. I have always preferred the sunshine and have tried to put other people there, if only for an hour or two at a time.-Marshall P. Wilder.

STYLE VERSUS FEET

He was a stout man, with large, broad feet, and although several pairs of boots were shown to him he refused them.

"I must have square toes," he explained to the assistant. The young man sighed. "But square toes are not stocked now, sir," he insisted. "Pointed toes are fashionable this season."

The stout man gave an angry stare. "That may be," he retorted, "but I happen to be wearing last season's feet."

Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.-Mark Twain.

PRICE CUTTERS

Customer: "What! Fifteen cents a pound for sulphur! It's outrageous ! I can go across the street and get it for ten.tt

Druggist: "Yes, and I know where you can get it for nothing."

California Building Permits for October

Sehafer Bros. Lumber & Shinste Co. Lumber and Shipping

Old Growth Fir and Hemlock Packaged Lumber Red Cedar Shingles

1

Some Fishermen!

The group of San Francisco business men shown in the accompanying pictures get togethelonce a year for a two weeks' fishing trip on the Klamath River. This year their camp was at Bear Riffle, about 20 miles from the mouth of the Klamath, and the fishing was good.

Three San Francisco lumbermen who are members of the group are W. H. Dillon of the Southern Pacific Milling Co., John C. McCabe, wholesale lumber dealer, and Fred

TNADB.MARKBD SELBCTED . FIRM TBXTURED BATAAN.-LAIIIA 0.. BA GAC

Philippine Hardwood

Holmes of Holmes Eureka Lumber Co. Fred doesn't appear in the pictures as he took them. He says they had a wonderful boat this year-all Redwood.

Mr. Dillon is the man with the fish. Those in the group picture reading from left to right are: top row, Harrison Lyons, Indian pilot; Monte Dernham, W. H. Dillon, Dr. R. D. Papandre, J. C. McCabe. Second. row, Leon Bailey and Russ Pettengill. At bottom, David, the cook.

Insulite Directors Announce Promotions

Minneapolis, I\ inn.

-The Board of Directors of 'f he Insulite Company, rvell kno'wn rnanufactttrers of structural building rnaterials and insulation proclncts, announce t l-r e election of E. H. Batchelder, Jr., to the position of senior vicepresident. I{is headquarters rvill continue to be in Minneapolis and he rvill direct the affairs of the compally in all its departnrcnts. For the past five vears

Mr. Batchelder has l.racl charge of the sales dethe office of vice-rresiclent and

Following Mr. Batchelder's promotion, Ii. W. Nlorrill,

previously executive assistant to vice-president and general sales manager, has bee.n named as the head of the national sales department in the capacity of general sales lnanager.

At the same time, two newly created executive sales positions are announced, with headquarters at Chicago. NI. G. Jensen rvill become general merchandising manager haudling solicitation ancl promotion; and N{. C. Juell becomes executive assistant guiding exectttive matters relatir.rg to nrarket and field activities.

These men lrave been active in the sales clepartment of the companv {or the last five years, and the promotions announced are the result of Insulite's remarkable progress and expansion since tl-rey took l-rold of it. Under their guidance, Insulite entere'd into a greatly expandecl sales program ancl has der.eloped an enlargecl line of structural rnaterials rvhich are sold by lumber dealers in all parts of the country and abroad. The company maintair-rs an active sales organization throughout the entire country rvith sales offices in N{inneapolis, Nerv York, Chicago, Washington, St. Louis and San Francisco. Plants to serve American business are located at International Falls, Minnesota, in the heart of the spruce producing area, and foreign business is servecl b1' a large plant at Karhula, Finland, and sales offices in several important European capitols.

Ten Years Ago Today

From Noven5er 15,1927 lssue

Over three-quarters of rvas sold by the Chas. R. to Stanford University 16,800 spectators in the

a million feet of lumber McCormick Lumber Co. for seating capacity of Stanford stadium.

Central Valley Lumbermen's Club held a meeting at the plant of the Calaveras Cement Co. tiear San Andreas on November 5. The company invited the club to be their guests and made the day a success in every r,vay.

T. H. Kervin, president of the Yards, Inc., was host to a party mostly lumber salesmen, at his about fifteen miles above Sonora. entertainecl over Saturclay night

A nerv lumber yard, pany, has bebn opened at

United Lur.nber of trventy-eight, mountain lodge The party n'ere and Sunday. Bostonia Lumber ComBostonia.

A career sketch of issue. Joe Tardy appears in this

The East Bay Hoo-Hoo Club held their monthly luncheon at the Hotel Leamington, Friday, October 22. Ford E. Samuels lvas the speaker of the day. President Clem Fraser presided.

The San Fernando Lumbermen's Club rnet at the Women's Club, North Hollywood, the evening of November 9. A rnotion picture of the Long-Bell Lumber Co. operations \1'as exhibited by Kenneth Smith. Presiclent W. R. Packrnarr presided-

E. H. Batchelder, Ir. partrnent of the company in general sales manager.

Also spccial types for special nccds.

Temlok Bevel Tone De Luxe

Insulating interior finishes, that not onll' e11.r factoryapplied color on the faces of the planks, panels, and tiles, but also contrasting colors on the beveled erlges of the r.naterials, are annoulrced lty the Arrnstrong Cork Products Companr'. The neu' product is callecl Ternlok lJevel Tor.re I)e Luxe.

Introclrrction of colorecl beveled edges to the Ternlok line uorv perr"nits a g'reater variety of color comltinatio,ns than

HO L LY\TOOD

Fills a definite need in the construction or renoYation o[ a building or a home where convenience, service and cost ate prerequisites.

Streamliner

We also manufacture SH UTTERS

c. DooRs

Inspecting scrmples ol Armstrong's new producl-Temlock Bevel Tone Deluxe-qre shown here D. R. Birney, sclesmcncger, <rnd M, E. Vought, <resistqnt sclesmcncger. has formerly been possible rvith insulating board, and broadens considerablv the markets of the retail lumber dealer.

Combinations such as green tile with white bevels, cream tile rvith 'rvalnut bevels, and lvhite tilewith 'ivalnut ber.els are no\\' possible in the nerv Armstrong product. A ferv vears ag'o, ir.rsulating board n'as found only in the attic or the basement, but since it has been pr'oduced in color, and surface smoothness has been achievecl, the board has taken its place in various rooms in the house and in stores, offices, theaters, and other areas wtrere a beautiftrl interiorfinish rvith the qualities of insulation and noise-quieting is desired.

YARD CHANGES HANDS

Encino Lumber Co.. Inc., has succeeded T. & Shull. Inc.. at E,ncirro. Calif.

Our well assorted stocks, our well known dealer policy and our central location guarantee the kind of SERVICE you demand.

For remodeling and modernizing they are real economy.

OBITUARIES WILLIAM W. CARSON

There passed arvay in San Francisco on October 28, 1937, a lumberman, William W. Carson, whose name will be remembered when many of the so-called great of today have been forgotten.

Mr. Carson was vice-president of the Dolbeer & Carson Lumber Company. He u'as born in Eureka, Calif., 60 years ago, the son ofWilliam Carson, founder of the company, and entered the firm's San Francsico office after his graduation from Stanford University in 1898. He is survived by his brother, J. M. Carson, of Eureka.

In his will, he expressed his love for his fellow men by generous gifts to institutions for crippled and ailing children, helpless old people, employees of his company and of the club where he lived.

He bequeathed large sums of money to the University of California, Stanford University, Stanford Hospital and for the establishment of five scholarships at Stanford, also to Stanford Convalescent Home, the Shriners' Crippled Children's Hospital, the Salvation Army, the Community Chest, Protestant Old People's lfome, Protestant Orphanage, Blindcraft and many other similar institutions.

His bequests included many who served him, even to the elevator operators in the building where his office was located.

What a lesson and example for others is contained in the will of this man, who thus expressed the great qualities of generosity, friendliness for and interest in the other fellow !

Mr. Carson was a man who disliked publicity throughout his life, and therefore it is only now that some particulars are beginning to be known of his bountiful annual contributions to many worthy charities.

. EDMUND A. NICHOLSON

Edmu,nd A. Nicholson, for many years a prominent figure in the millwork industry in Southern California, passed away at the Oakland Hospital, Oakland, on October 28. At the time of his death he had been visiting a daughter and two sisters in Oakland. He was 65 years of age.

Mr. Nicholson was a native of San Jose and came to Los A.ngeles in 1898 where he was connected with the San Pedro Lumber Company. In 1903, he and the late C. L. Miller organized the Western Door & Sash Company. They merged with Carpenter & Byles Mill & Lumber Company of Los Angeles in 1903, calling the firm the Pacific Sash & Door Company, with C. L. Miller, president, and Mr. Nicholson, vice-president and general manag'er. They held those same titles throughout their business association. In 1926, they formed another merger with several other millwork concerns located in Los Angeles, Long Beach, Burbank and Pasadena, all under the name of the Pacific Door & Sash Co. He ceased his active participation in the affairs of the company in 1932.

For the past five years Mr. Nicholson was interested in

the mining business and at the time of his death was a partner in the Holmes & Nicholson Mining Company of Los Angeles and Yuma, Ariz.

He is survived by two sons, Francis and William Nicholson; four daughters, Mrs. Kenneth J. Shipp, Mrs. Ralph C. Collette, and Misses Dorothy and Marian Nicholson; two sisters, Misses Ann and Genevieve Nicholson; and three brothers, George, Joseph and Charles Nicholson. His wife, Mrs. Edith Nicholson, died only three months ago.

WILLIAM S. MCFADDAN

William S. McFaddan passed away Saturday afternoon, November 6, at the Hawthor,ne Hospital, following a heart attack while playing golf. IIe was 58 years of age.

Mr. McFaddan was a native ofMissouri. He rvas well known in retail lumber circles in Southern California, and had been connected with the San Pedro Lumber Company for the past twenty-five years. He was chief clerk in its Los Angeles offi,ce. lfe was active in Masonic affairs and was Past Master of University Lodge No. 394.

He is survived 'by his widow, Mrs. Mable McFaddan; two sons, Norman Francis and Harold McFaddan; a sister, Miss Elizabeth McFaddan of Colorado Springs, Colo.; and a brother, Robert McFaddan of Chicago, Ill.

ARNI NELSON

Arni Nelson, pioneer Southern California lumberman, passed away at the Fullerton Hospital, Tuesday evening, October 19. He was 68 years of age.

Mr. Nelson had been a resident of Buena Park for the past forty-seven years. He was born in Milwaukee, Wis., his parents being among the early settlers there, coming from Iceland. From the time he located in Buena Park, he had been an active business man. Thirty-three )-ears ago he started the Buena Park Lumber Co., and at the close of the World War when his son, Richard, returned from the army they started the Buena Park Hardware Co. in 1919.

Mr. Nelson took an active part in civic affairs in Buena Park. He was a member of the Elks, Kiwanis, Chamber of Commerce, member of the sanitary board and fire council committee.

He is survived by his widow, Mrs. Mae F. Nelson; two daughters, Mrs. George Russell of Buena Park and Mrs. Eldon Wright of Pasadena; two sons, Richard, manager of the Buena Park Lumber Co., and Raymond Nelson; two brothers, Dr. Thor Thordarson, Minneota, Minn., and Chester Thordarson, Chicago, Il1.; and a sister, Mrs. Emma Hanson of Montana.

WARREN E. ROWLEY

'Warren E. Rowley, 7l-year-old pioneer Los Angeles business man and widely known member of the lVlasonic order, died at his home in South Pasadena on October 21.

Mr. Rowley was associated in business with the late A. J. Koll for many years, and had an interest in the A. J. Koll Planing Mill, Ltd. About fifteen years ago he retired from the millwork business.

He is survived by his widow, Mrs. Olive Sanborn Rowley; and two daughters, Mrs. Harold H. Granrud and Mrs. Kingdon Kerr.

Beaver Board in Curves and Colors Givcs Dealers New Sales Opportunities

An entirely nerv sales field for building supply dealers is opened by the five new Beaver Boards annottnced by Certain-teed Products Corporation.

Factorv-processed, half-circlecurved sections called Bent Board are now being shipped. Diameters of 6, 12, 18, and 24 inches, and in lengths of 8 feet are available.

Colo Board comes with a different color on each side. Colors are not painted o.n but rather are integral, and are commercially sunfast and cleanable. Four color combinations presently available are ivory and white, green and grey, blue and orange, brown and yellow. Colo Board comes in standard 4x8 feet sheets. Bent Board curves are also furnished in the above color combinations called Colo Bent Board.

Gcrne room linirhed in tbe aew colored orrd "ort"d Beqver Board.

Also nerv is Peb-Met Board with its silvery pebbled aluminum surface. Coated on one side or both sides, PebMet Board is furnished in 4x8 feet sheets or in curves (for the latter, specify Peb-Met Bent Board).

Architects and builders who have seen these new Beaver Board items predict their rvidespread use in g'ame rooms, bars, modernistic homes, store remodeling w'ork and kindred applications. All the traditional rigidity, ease of cutting, handling and nailing found in the original Beaver Board have been retained. But the addition of curves and colors expands immensely the usefulness ,of Beaver Board in new and modernization work.

Shipments of these new lines are now being made to building material and lumber dealers. Samples, literature and prices may be obtained from Certain-teed Products Corporation, 100 East 42d Street, New Y,ork City.

CLASSIFIED ADVERTISING I

i Rate---$z.5o Per Column Inch.

POSITION WANTED

Lumberman with several years' experience-both retail and wholesal+in selling, estimating and managerial capacity is available for a position with a reputable concern. Has wide acquaintance with contractors and dealers in Southern California and their requirements. Address Box C-697, California Lumber Merchant.

FOR SALE

40 acres virgin Redwood near Gerberville. Priced for prompt sale to close estate. Address S. H. May, % Y. M. C. A., Sacramento.

New Garage Door Line

A complete new line of lightrveight garage doors is being produced in the Tacoma, Washington. factory of the Wheeler Osgood Sales Corporatior.r, one of the country's largest manufacturers of doors. The new line. callecl the "One Thirty-Eight" by the manufacturer, is made with l% inch instead of the 1l inch stiles ancl rails used in conventional t-vpe garage <ioors.

A reduction of weight, averaging ZS/r: per door, is se_ cured. Construction improvements provide strength equal to and in some cases greater than that of the doors of the same design rvith conventional l%" stiles and rails. An improved form of deeper sticking, using a modified quarter-round on the outer face and square sticking on the inner face, provides a greatly increased bearing surface in the joints. This construction provides greater strength and ofisets the strength factor of the bulkier construction.

To prove that full strength had been maintained the new doors rvere submitted to Prof. Bror L. Grondal, College of Forestry, University of Washington, for testing. A special testing apparatus was developed capable of determining the practical working strength of garage doors. Both the conventional type and Wheeler Osgood "138" doors were subjected to the same severe tests.

The results of the exhaustive tests prove conclusively thatthe WOCO "138" line doors have equal or g-reater working strength than the conventional type doors of the same design with l/4" stile and rail construction.

The benefits to the user are briefly, a more satisfactory, lower-cost, higher-value garage door. The responsibility of sagging and other door "troubles" are reduced to a minimum ; operation of the door is easer and maintenance costs are practicallv eliminated.

FLIESTO LOS ANGELES

Minimum Ad One-Half Inch.

WHOLESALE SALESMAN WANTS POSITION

Experienced wholesale salesman open for a position. Has covered the Southern California territory for several years and knows the retail trade. Good references. Address Box C-698 Califonia Lumber Merchant.

RETAIL YARD FOR SALE

. Los Angeles lumber yard for sale. About $7,000 will handle. Ground leased. Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Building, Los Angeles. Telephone PRospect 8746.

CALIFORNIA VISITOR

A WOCO "138" gtrrcge door beiug tegted on c Grondal lesting mqchiae. Locds up to 775 pounds were cpplied in testing dellections. The diol indicctes increments oI l/1000 oI cn inch.

P. R. (Bob) Kahn, general manager of Forsyth Hardwood Co., San Francisco, rvas recently on a business trip to Los Angeles. He traveled both ways by air.

Geo. M. Walmsley, sales manager of the Jones Lumber Co., Portland, Ore., recently made a business trip to San Francisco and l-os Angeles.

BI]YBB9S GT]IDE SAN FBAITOISOO

LUMBER

Atkinson-Stutz Company, ll2 Market Street '. .GAr6eld l8l0

Chamberlin & Co., W. R., 9th Floor, File Bldg. DOuglaE 5{70

Dolbeer & Carson Ltunber Co., 7f,0 Merchants Exchange Bldg..... SUtter 7456

Gorman Lrrmber Qo., ,lt6 California St. ..GArfrdd 5011

Hall, James L., 1032 Mills Bldg. .....................Sutter 7520

Hammond Redwod Company, {l? Montgomery St. .......,,... .DOuglas 33EE

ilolme ErrrekaLrrmber Co. 1505 Financial Center Bldg-......GArneld l92l

C, D, Johnson Lumber Corp-, 260 Carifornia Street... GArfield 625E

Lamon-Bonnington Company, 16 California Street ...GArfield 6E6l

Lofgren, Alvin N., 2l0l California Street ............Flllmorc 5176

MacDonald & Harrington Ltd., ll California Strect. -... .... ...GArfield 8393

LUMBER

llill & Morton, lnc., Dennison St. Wharl .-..'..

LUMBER

PacificLumber Co. The 100 Bush Street. ..........GArfield l16l

Peggs, J. E., I Drumm St. ........ ............DOuglas 8858

Red River Lumber Co., 315 Monadnock 81dg...............GAr6e1d 0922

Santa Fe Lumber Co., 16California Street . EXbrok 2074

Schafer Bros. Lumber & Shingle Co., I Drumm St. ...Sutter l77l

Shevlin Pine Sales Co., 1030 MonadnockBldg. ...........KEamy 70,1!

Sudden & Christenson. 310 Sanlome Street. ..............CArne|d 2tJ6 Union Lumber Co., Crocker Building .Sutter 6170

Wendling-Nathan Co., ll0 Market Street .. .,....Sutter 5363

E. K. WoodLumber Co., I Drumm Street..., ... KEamv 3710

Weyerhaeuser Sales Co.. 119 California Street..... -..... ....GArfie|d t97.1

Ziel & Co., 16California Street ..-..........Exbr@k 5l{l

HARDWOODS AND PANELS

Forsyth Hardwod Co., 355 Bayshore Blvd. ...............ATwater 0l5t

White Brothers,Fifth andBrannanStreets .........Sutter 1365

SASH-DOORS_PLYWOOD

Nicolai Door Sales Co., 3045 lgfb Street ....................M|ssion ?920

United States Plywod Co., Inc., ll9 Kansas Street ..................MArket ltE2

Wheeler-Osgood Sales Corporation, 3045 lgth St. ......................VAlencia 2241

CREOSOTED LUMBER_POLES_PILtNG_ TIES

AmericanLumber & Treating Co., 116 New Montgomery St. ..........SUtter l22S

Baxter, J. H. & Co., 333 Montgomery St. ..............Doug|as 36E3

Hall, Jamcr L., 1026 Mills Bldg. Surrer t3t5

PANEIJ-DOORS_SASH_SCREENS

..ANdover 107?

llosan Lrrmber ComPanY' ind & Alicc Str;ets..'." " Glencourt 6t6l

E. K. Wood Lrtmber Co. - Ft"a.ti"t & King Sts. .....'"" Fruitvale 0ll2

HARDWOODS

Strable Hardwood Co.' 537First Stre€t".' White Brothers, 500 High Street

LUMAER

Calilornia Builderr Supply Co., 700 6th Ave. ...........H|ga1e6010

Western Door & Sash Co.. Sth & Cypress Srs ...

BUILT.IN FIXTURES

LAk€side s4(r

Paramount Built-In Fixture Co.. lE07 East l2th Sr. ......ANdover 346{ Peerless _Buift-InFixture Co. (Berkeley) 2608 San Pab'o Ave. ......:.....Tfi;mwalt 0620

tOS ANGBLBS

Anglo CaliforniaLumber Co. -6420 Avalon Blvd. '....THornwall 3144

BurnsLumber Co,, 55tl Charnlter ol Comrnerce Bldg...PRospect 6231

Brush Industrial Lumber Co. 5901 So. Central Ave. .CEntury 20188

Chamborlrn & Co., W. R., 315 W. Ninth St' ..........TRinitv l5l3

Cmoer. Wilfred T., 622 Petroleum Securities Bldg.. PRospect l8E4

Dolbeer & Carson Lunrbe' Co., !0r Fidelity Bldg. ................VAndike 8792

Doud, Don H., 62t Petroleum Securities Bldg' ...PRospect 2374

Hammond Redwod Company, l03l So. Broadway '.PRospect 2966

Hemmings, E. W., 3ll Financial Center 81dg.....''.'.TRinitv 9821

HolmesEureka Lumber Co., 7ll-?12 Architectr Bldg. ..........MUtrtal 9lEl

Hoover. A. L. 700 So. la Brea Ave, ..............-.YOrk llSt

C. D. Johnmn Lumber Crp., 601 Petroleum SecuritiesBldg....PRospect ll55

Kelly-Smith Co., 121-422 Garfreld Bldc. Mlchigan t02l

Kuhl Lumber Company, Carl H.. ,l3t Chamber of Commere Bldg...PRospect 9136

Lawrence-Philips Lumber Co,. e33 Pctrclcun Securities Bldg....PRospect tl?{

MacDonald & Hanington, Ltd., 5,17 Pctroleun Seoriticr Bldg....PRorpect 3l?

LUMAER

PacificLumber Co., The 7ff So. La Brea Avc. ................YOrk tl66

Patten-Blinn Lumber Co., 521 E. sth St. ....................VAndike 2321 Red Rivel Lumber Co., ?02 E. Slauron .CEntury 2907t l03l So. Broadway ................PRospect 03ll

Reitz Co., E. L., 333 Petroleum Securities Brdg. ..PRospect 2369

San Pedro Lumber Co.. San Pedro.

lE00A Wilmington Road.. ,. .San Pedro 2200 Santa Fe Lumber Co.,

3ll Financial Center Bldg.......VAndike 4{71

Schafer Bros. Lumber & Shingle Co., 1226 W. M. Garland Bldg... ......TRinity {271

Shevlin Pine Sales Co., 328 Petroleum Securities B'dg. PRospect 0615

Southland Lumber Co.,

434 Petroleun Securities Bldg. ...PRospect 3636

Sudden & Christenson. 630 Berd of Trade Bldg. ........TRinity tt44

Tacoma Lumber Sales, {23 Petroleum Securities Bldg...PRospect 1l0E

TwohyLumber Co., 801 Peiroleum Securities Bldg....PRospect E746

Union Lu nber Co. 923 W. M. Gariand81fu.... .......TRinity zt2

Wendling.Nathan Co., 700 Se la Brea Ave. ...YOrk ll6E

Wilkinson and Buoy, 318 W. gth St. ...TRinity 4613

E. K. Wood -umber .Co.. l70l Srnta Fe Ave. ......-.......JEfi.non Slll

Weycrhaeuser Sales Co..

120 W. M. Garland B1d3.........Mlchigan CtSr

HARDWOODS

Cadwallader-Gihson Co., tnc.. 3628 East Olympic Blvd. .....ANselus lll6l

Stanton, E. J- & Son, 2050 East 38th Street........... CEntrrry iD2U

HARDWOOD FLOORTNG

SouthemHardw-od Company, 902 East 59th Street................ADams 4l6E

SASH_DOORS-M TLLWOR K PANELS AND PLYWUOD

Calilornia Panel & Veneer Co., t55 So. Alameda St.........'........TRintty 005?

Ha'ey Bros.,Santa Monica Los AngelesPhone ...,..........REpubllc 0t0?

Kchl, Jno. W. & Son, 652 So. Myers St. ................ANge|rrs tlgl

Oregon-Washington Plywood Co.. 318 West Ninth Street .............TRinity 4613

Red River Lumber Co.. 702 E. Slarrson

Sampwn Company (Pasadem)

7,15 So. Raymond .A.ve. Blanchard Z2ll4

United States Plywood Co., Inc., 1930 East lsth St. ................PRospect !013

West Coast Screen Co., fl45 E. 63rd Street ....,..........,..ADams Ul0!

West C€st Plywood Co., 315 W. Ninth St. ..................TRinity 1513

Wheeler-Osgod Sales Corporation, 2153 Sacramento St. .......... .... TUcker {961

CREOSOTED LUMBER-POLES_PILINGTIES

AmericanLumber & Treating Co., l03l So. Broadway .......,......PRospect 555!

Baxt€r, J. H. & Co., 6|ll West sth St. ,.........,.....Mlchigatr CaX

book to li

hclp cxlcnd you J Jalcr thc lot NQ

How cale a man extend his home to all he owns without buying lumber? Not only for fences but for the hundred and one other items that transform a backyard into a place to live outdoors. And lumber for outdoor use! means REDWOOD.

Ride with PALCO at the head of the Picket Pack Procession towards exfra sales and extra profits. Order your Picket Pack from your local distributor or stock them in MIXED CARS with the complete PALCO line.

PALCO REDUIOOD Ica/t the