The Merchant - November 1966

Western Lumber & Building Materials

Your dependable statewide source for quality products

Fast serviee, complete inventories for all basic building needs - lumber, mouldings, plywood, millwork. Specialty products too -fencing, hardwood, beams, to name a few.

Whatever your customers' construction needs you'll do better at Tarter, Webster

A Remanufacturing Plants \ & Johnson distribution yards. * Buying Offices

Buildine materials for any needs at these ten conuenient locations :

LOS ANGELES

42OO Bandini Blvd.

LOS ANGELEg (Hardwood)

4230 Bandini Blvd.

VAN NUYS

15150 Erwin St.

LANCASTER

4O5 West Newgrove Ave.

STOCKTON Stockton Box Company

18OO Marshall Ave.

NATIONAL CITY

1640 Tidelands Ave.

RIALTO

555 West Rialto Ave,

FRESNO

1266 North Maple Ave.

NEWARK

5526 Central Ave.

PHOENIX,ARIZONI\ Arizona Box Gompany

3203 Grand Ave.

Srrrr rrrtt /e'e

AMTITE and all other Tarter. Webster & Johnson Pl5;wood Products that carry the APA Certifierl Quality Stamp are guaranteed by TW&J against delamination caused by glue Iailure during the life of the panel

Il a Iailure c.loes occur, and inspection by a Tarter'. Webster' & Johnson representative verifies same. TW&J rvill refund the purchase pnc'e of the plvwood.

TARTER, WEBSTER & JOHNSON

Masonite Television Commercials will reach into almost every television home in America with Masonite's triple-barreled TV promotion ! Think of itJACKIE GLEASON _ DANNY

KAYE-AND JERICHO. three sure winners all carrying Masonite sales messages. Think of the sales and profit opportunities for you! Be sure and tie in with this terrific Masonite TV promotion!

away we go with

THREE IIEW RllYAT|lllTE PA]IETS

More beautifirl woodgrain patterns and designs to satiefy more customera, cr€ate more salee. Introducing Royalcote Kaehmir-to the Pecky Teak Sdries- Kaehmir-to Pecky teit S6ries- Iff Jacobean Oak-and French_Walnut- i[r,ri, to the Diplornat Series. See them! ffiil""' to them! iiii"" O;li- Watntt

EXTRA! Also introducing !('Roydlcote wall cover in three walnut graine for application over golid backing. Ask about themt

A C(|MPTETE TIE.III P|IIIIT.(|F.PURCHASE PRllM(lTI(l]I

away we go with R0YALC0TE Uvtlt0 WAU.

A new concept in decorating-a wall that can be quickly changed to-fit new decorqting ideas. Concealed slots in Royalcote Living Wall Panels accept brackete, hooks, other accesgoriea. No tools, adhesives, nails needed. Royalcote Satin Walnut ghelves arrailable in five popular sizes. All accessorieg available from Masonite.

To get 8ll the detallr about how you can perticlp.ta-cortactyou, illasonltc r.prcsentrtiv. Inmadiat ly. Orhall tic coupon nor;t

Publisher A. D. Bell, Jr.

llannging Editor David cutler

Associate Itditor and Advertising Production lllanager Walden Muns

Circu lationAndreal)epartmentFriese

Publishers Bepresentativea

NOTiTHERN CAIIFORNIA

Max Cook, advcrtising and news, ,120 Market Street. San Franciseo, California 94111, Phone (415) Yukon 2-4797.

SOUT}IERN CALIFORNIA

Jerry Hickey, advertising and news, 412 West Slxth Street, Los Anseles, Callfornia 90014, Phone (213, MAdlson 2-4565 or MAdlson 2-0670.

PACIFIC NOIiTHWESI'

Pete Klaner, advertising and news, Terminal Sales Building, Portland, Oregon 97205, Phone (503) CApttol 7-4993.

c!lrcrA(;o

N.C. "Budd" Bellow, advertising and ne\!s. 11250 south llirl 1e(l Street. Chicago, Iulnols 60628, Phone (213) ?48-3351.

DDITORIAL OFFICES

WESTERN LUMBER & BUILDING MATERIALS MERCIIANT is PUb- lished monthly aI 412 lVest Sixth Street, Ins Angeles, California 90014. Phone (213) MAdiBon 2-4565 or MAdison 2-0670 by California Lumber Merchant, Inc. Please address all correspondencc to office of Dublicalion. Se('ond-class postage rales Paid at Los Angeles, Celifornia. Advertising rates upon request.

Subscriotion Rates-U.S., Canada, Mexlco- and Latin Amerlca: $4one year; $7 - two years. Overseas: $5 - one year; $8 - two years. Sinsle copies 50 cents. Back coples ?5 dents when available.

Chanse of Address-Send subscrip- tion orders and address changes to Circulation Department, Western Lumber & Builtiins Materials Merchanl. 412 West Sixth St., Los Anseles. Calif. 90014. Include adiiress label from recent issue if possible, plu.s new address, zone number or zlp cooe.

ReDrtnt ServicesReprlnts, Prenriirts, cover folders (ln both black ind white and color) on Merchant articles and advertising are available on request within the month of issue. Contact our edilorial offices for information and Prices on any quantity.

THE MERCHAI{T is an independ,ent rnagazine pu,blislted nxonthlA f or those rnenxbers of the lumber and building materials inclustries rclr,o need and wa,nt factu,al accurate news and an ob.ieetiue analAsis of eaents and prod,ucts of concern to them in bus'iness.

With the aooointment of Ed Fountain Lumber Company as a representative in this area for the output of several Crown Zellerbach Building Materials Ltd. facilities, a wide variety of Western Red Cedar lumber products will be available to meet your needs: 2", 3" and 4" decking, siding in specif ied lengths. many patterns, smooth or sawsize, clear or knotty... lumber for cabinets and millwork, paneling, material for fences, patio decks and planters virtually any application where superior characteristics of Western Red Cedar are demanded.

Lumber will arrive by ship from Canada and be air-dried at the dock prior to being transferred to the Fountain wholesale vard. At the vard...

which is close to several freeways and has its own rail siding.. the products will be scientifically warehoused, utilizing the most modern eouioment for fast in-and-out truck service. Trucks will also be able to pick up other items such as Lam-Loc Pecky Cedar, laminated timbers, decking in many species and construction lumber. In addition to saving truckers' time, you have single-source responsibility and only one invoice to handle. For any product in West Coast softwoods... call Fountain first!

583-1381

// ED FouNTAtN LUMBER co.

+/-ru/A//6/ 6218 South Hooper Avenue &@tr Los Angeles, California 90001

cal

interior or exterior applications

Western Red Cedar is one of the li1htest soltwoods known, has high insulating value, does not shrink, warp or check to any notable degree, is completely f ree f rom pitch and yet is among the most economi-

commercial woods f or house construction. lt has a warm, rrch color and a distinctive grain pattern which is effective for

Let's Look ot the Focts

TY/E DO NOT share the sentiments of those all W ,oo vocal types who have been painting the future of the lumber and building materials industry as black as possible. Far from it. Business is just not that bad when you view the industry as a whole. In additiono the turning point of recovery for those hurting is a good deal closer than many people realize.

Which is,not to say that everything is coming up roses. Business is very bad in some areas, but as a whole, things are not nearly so bad as the fainthearted would have us believe. Nor is busiiress going to stay in sad shape for very long. Let's remember that in some segments, retailing for example, business in some areas is about as good as it has ever been.

At the same time, we don't mean to minimize the impact that the slump in housing starts has had.

The catiotia are pre&y grin. Thc Vr*ern V'ood Products Association reports that lur4ber prices in mid-September were ofi. 20-26 percent from their spring peaks; at the same time, prices for the federal timber on which many mills must rely completely have been raised by as much as $5 per thousand b.f. by a mechanical price adjusunent formula reflecting last spring's prices. Meanwhile, a strike had been avoided in June by increasing wages 20 percent per hour, or about eight percento with further increases to follow.

The National Association of Home Builders says that nationally, housing starts will be down 25 percent from last year. But they made that dreary forecast at the same time they were asking the Department of Housing and Urban Development to get going on the $f billion special assistance program recently passed by Congress. So maybe we can take a few of those percentage points with a grain of salt, at least for the West.

The subject of Tight Money is a can of worms

if ever there was one. But the one bright spot is the fact that the nation's so-called leafing economists agree that we &re not, repeat not, heading for a financial panic or depression. They also agree that it will take a shift in federal monetary control to ease the shortage. It is on the steps to be taken that they difier.

Their assurance that it isn't going to stay bad and that the housing problem can be solved comes from esoteric economic sources. Our own tempered enthusiasm comes from a number of homelier facts.

In the West there are at least three areas with a handsome increase in homebuilding over 1965. Seattle-Everett area up 43/o', Tueson tp 45/o and Phoenix up 47/o. Let's also remember that the West leads the rest of the nation this year in home remodeling and also outspends the others for tools, garden supplies and the like.

The currently dwindling surplus of homes that once seemed hopelessly outsized is finally being whided aray. Smc [arrkera evnn- foreeast that the unsold homes will .be sold by February and tlat a demand for new homes will so46"tr1t appear. Massive government efiorts such as the rent subsidy and demonstration cities programs should soon generate additional markets. Fannie Mae (the Federal National Mortgage Association) has been exploring the possibilities of private money sourc€s buying mortgages, thus creating new money supplies.

John E. Horne, chairman of the Federal Home Loan Banlc Board, has said that recent legislation freezing savings and loan interest rates and forcing -banks to cut deposit rates has already alleviated the S&L money squeeze. 'oBy the first of the year," he said, o'this should help the depressed housing market.'

We think that all these forces bearing upon the problem are going to make things get better faster than many now believe. Take a look at the facts, forget the gloom, and see if you don't agree.

0llll$ f '[l|lr rtlllLil

It's located deep in the jungles of Thalland. lt's rather inaccessible, since there's no subway or taxi; the easiest, most conventent way is over land by elephant. Consequently, very few people ever visit this sawmill although from it comes some of the finest teak in the world. We know.

Your intrepid man from Penberthy

has been there. and he will be there again. To Thailand for teak, or Africa for af romosia, or even to headhunter country. He'll go anywhere by elephant or express, camel or caravan, to find the best in hardwoods. for you. And, we'll go anywhere (well, almost anywhere... ) to deliver them to your door.

TH lS lS SERVICE , it's as close and easy to get to as voJr nhore

Weslern Lumber & Building Moteriols MERCHANI

Beaver Revamps Old Plant to House Modern Facility

tiRINC THE PAST year there have been things happening at 555 Reed St. in Santa Clara as the aptly named Beaver Lumber Company gang have truly been "busy as beavers."

The location is the old home of the Pacific Redwood Casket Co. which was purchased by Beaver Lumber in August 1965. Although the casket division has been retained, any resemblance to the old operation today stops right there. The plant has been transformed into one of the most modern remanufacturins and distribution setups in northern California some 2jJ acres in all with several acr,es undercover. complete rnillwork and milling facilities. new offices-in short, the works!

But on May 30, 1965, things weren't as rosy as they are today. Beaver Lumber president Fran Winkel spent most of that day watching a good part of his plant go up in smoke. The business at that time was in nearby San Leandro and covered some ten acres with several million hoard feet of lumber in storage.

With a buyer ready for his San Leandro property, Fran began eyeing the Santa

Clara Valley area, and specifically, the larger Pacific Redwood Casket property headed by Claude Reynolds.

The formation of that company dates back to 1933 when Pacific Manufacturing Co. merged its casket business with that o{ The Pacific Lumber Company, the plant remaining at Santa Clara. Reynolds was named manaser of the firm at that time with J. G. Gnnedy, president; A. Stanwood Murphy, vice-president; Robert l(lass, secretary; and W. F. Hayward, treasurer. Prior to the merger, P. M. Co. had operated a casket department in Santa Clara since the late I800s.

RUNNING A SAWMIIT

Although the casket business is a litde out of Winkel's line, so was lumber when he originally found himself running a sawmill at Roseburg, Oregon.

Turning our time machine 'back to the late World War II years we find Fran Winkel operating a prosperous bakery and restaurant business known as the Alameda Food Shop. Next came the urge to speculate in the lumber business and shortly

after tha: came the necessity to protect that investrur:nt.

So in 1946, we find our ex-baker running the By-River Lumber Co., a Douglas fir mill, at Roseburg. The following year Fran acquired the Bodily Manufacturing Co. and the property in San Leandro which he sold last year. The sawmill was later disposed o{ and during the past 20 years Beaver Lumber Company has earned a significant position in northern California retailing.

Beaver's new Santa Clara operation differs from the old San Leandro plant as more emphasis is now being placed on uppers in both redwood and fir, specialty products and millwork with resulting sales efiorts heavier to industrials, eastern business and local LCL shipments to smaller lumberyards.

Other key Beavers include yard superintendent Gil Lowden who hails from Oregon, Jack Manuel the head grader. and Dale Reynolds who coordinates the casket division sales. Dale is the son of Claude Reynolds, former president of Pacific Redwood Casket Co.

SWEEPING VIEW of Beaver Lumber. Dry kilns to left, new planning mill and resaw in center, new all-

;.)

steel storage sheds to right. 0ld casket manufacturing plant is directly behind dry kilns. Kilns will

handle 160,000 b.f. per charge. Entire facility is over 23 acres in all with acres undercover.

BEAVER GAIIG'S new office is all redwood with exception of construction lumber and decorative stonework. €) 0ops, except the beautilul walnut Danelins in Fran Wirikel's ofiice, that is. (3) Salesmanagei Chuck Williams chose resawn redwood oanelins w'ith copper foil in grooves-a long way fiom thit old

foreman's shack in San Leandro; right, Chuck? (4) Equipment in new mill includes a 72' 5 head Mattison, two 6" Diehl stickers, two Diehl multiple rip saws, a 12 foot double end tenoner, a 6,, x 14,, Newman matcher, and a new 52" Iurnier band resaw. (5) Detailer Jim Hitt and salesman Al Shatskv look

mighty happy in their redwood paneled office. 6) Operati,on even has a complete filing and grinding shop.Other shops include a maintenance shop foi Beaver's. big fleet of delivery and highway rigs. Ine empnasrs In new san Leandro yard is placed 0n uppers in redwood and fir and other oroducts.

HOO-HOOS pa(:ked up their wir"es antl kids {or the Los Angeles Clu}r'-. annual safari to the high desert for their family weekend and invadcd Ror- llogers' Applt' Valley lnn.

\l hile the Hoc,-Hoos chased tlrt: little white ball. tht'ir wives gathcred at poolside to soak up some sun and exchange the latest gossip.

Highlight of thc weekend was the Saturday night dinncr-dance at which club president Frank Quattrocchi pas-.cd out a tnrr:kload of door prizes. clonated bv a long list

High Desert H iatus

oI warrn-hearted ltrmher firrns" artd distributed golf trophit's.

TW&J's Ed l)ifani took ltttrnc prizes [<,rr his lrxr, eross per{ormanr:e. Rossman Lumber's Guy Barnett took first flight honors, and Joe Contcstible rvon the toss for sr,cond Place ovcr Norm Wendell of Jamb Dandr'.

Ernit: N{atthes of Crenshaw Lumber took home tht: second flight trophy with a 66 net (what?), followed by Union's Bob Shannon wtth a / l.

In the third llight. Dormart I)aIre. Barr Lumlrt.r's l,os Alurnitos nlantlger. took a firsl anrl Phil llutterfield of Fir & Pint came in secontl.

Among the gals. l'ina (Mrs. Jerry) N{cGuirc took low gross honors and Vicki (NIrs. Jim) Barnes copped the low nct trophv. Wayne l)odds took the guest flight trophr'.

Mr. and Mrs. Ray Benson. (9) Mr. and Mrs. Stan Mago of TW&J. (10) Jack and Elaine Allenby of IBMC. (11) Mr. and Mrs. Walter Smith. (12) Union Lumber's Don Shannon, Joe Contestible and Phil Butterfield of Fir & Pine Lumber. (13) Mr. and Mrs. Don Johnson.

(14) Three guests of Ernie Matthes, Crenshaw Lumber. (15) Diane Contestible. (16) Eckstrom Plywood's Ken and Delores Coleman. (17) Two guest friends of Hoo-Hoo. (18) Mr. and Mrs. Frank Quattrocchi. (19) Mr. and Mrs. Ray McKendrick and P0) Mr. and Mrs. Bob Gaylord & Frank Quattrocchi. Highlight of weekend was a dinner-dance.

Weslern Lumber & Building Moleriols MERCHANT

H00-H00S AT APPIE VALLEY familv weekend are (1) Mr. and Mrs. Bob Ruhlow, (2) THE-MERCHANT'S Jerry Hickey and Vaune Connon. (3) Guy Barnett, Mr. and Mrs. Lewis Scheer and Mrs. Guy Barnett, all of Rossman Mill & Lumber. (4) Barr Lumber's Dorman Dane and low gross trophy winner Ed Difani. {5) Mrs. Jim Barnes accepts golf trophy from Joe Contestible. (61

Mr. and Mrs. Harry Shedrick and Johnny Johnson. (7) Mr. and Mrs. Hugo Miller of Rockport Redwood. (8)

Go With Noyo Finish Redwood (and put yourself first

When your customer asks for extra fine finish material, offer him the best Noyo Redwood in kiln dried upper grades. No material offers more natural beauty and durability. Suggest the new long length finger joint

for strong facia and soffit work. And for trim, dividers, moulding, built-ins, mullions and a thousand other architectural uses, let Noyo Redwood be your leading seller. All it takes to go with Noyo is a word from you. We'll

Early Planning Proved the Path

To Prof its was Via

IIIGHTEEN M0NTHS o{ surveY and ! planning went into the original construction and layout of American Forest Products Corporation's Stockton Box Company division millwork plant at Stockton, Calif. Design of the plant was to achieve the ultimate in efficiency for lumber materials moving through various phases of manufacture.

During original planning stages (196263) it was difficult to predict with e,omplete accuracy just what production faciliiies would be needed to keep the entire operation functioning on a well-rounded program throughout the entire year.

This spring, after two full years of operation, a working study was made of production within the plant to determine what changes, if any, would be necessary to furth"er increase plant efficiency and product quality. Upon its completion, the study indicated that with only two exceptions the plant was operating at l0o/o efficiency.

To bring the 127,000 sq. ft. plant up to optimum performance a second automatic selective multiple gang rip saw was installed this summer (approximate cost$65,000). The new saw replaced two band rip saws which had been used to rip all moulding stock. Because shop stock is sur' faced in the planing mill before ripping, and moulding stock is ripped from rough, kiln dried lumber, the two multiple gang rip saws run shop stock during the day shift and one saw rips moulding stock on the night shift. Working in this fashion the two multiple gang rip saws easily supply enough material to keep the entire pl.ttt ott a two-shift basis as required for several months each year.

In keeping with the additional working material made availa.ble through use of the added multiple gang rip saw, two more cut-ofi saws were added to the original line of eight in order to maintain the constant flow of stock through the Plant.

Rough, kiln dried lumber upon arrival at the Stockton plant is run through an automatic sticker/stacker in preparation for its second trip to the dry kilns. In the kiln, the lumber is brought to uniform moisture content so that it can enter the climate-controlled plant at peak workability.

Shop lumber enters via the planing millThrough the multiple gang rip saws, then sorted from the dry chain and moved to the cut-off line by a 7r/2'ton overhead bridge crane. From the cut-ofi line the (now) different lengths of lumber are con-

Eff iciency

veyed to the automatic length sorter, which was designed by plant superintendent, Jim Fechner, and built in the company's machine shop. The length sorter can handle as many as 25 difierent lengths from eight inches to seven feet long, adjustable to within one inch.

Moulding stock, after being ripped, is loaded onto carts and routed directly to the moulding department resaws where it is again cut, this time to thickness, and then processed on through one of the eight moulders.

There is no burner. Waste is disposed of through cyclone systems (for sawdust) and a chipping lacility (for larger wooC pieces). Sawdust is shipped in bulk and baled, for use by dairies, nurseries, laboratories and the like. Chips are collected by truek and shipped to a San Franciseo BayArea paper manufacturer for processing into paper products.

The millwork plant manufactures three complete lines of handsomely styled furni' ture for AFPC's Western Sierra Furniture subsidiary. Furniture component parts are shipped by rail to one of three assembly plants in California, Illinois and New Jer' sey.

In addition to a complete line of mouldines and three lines of furnitureo the AFPC millwork plant manufactures jambs, sash stock, industrial cut stock, furniture components (for customer-manufacturers). glued-up panel stock, doors, toy parts, cabinet. trailer and luggage component parts, not to mention box shook which accounts for 40 percent of the plant's production'

Eleven California'based AFPC sawmills provide the millwork plant with the bulk of its lumber requirements. However, several other sources are called upon regularly to help fulfill Stockton's rough lumber needs.

Millwork volume for the Stockton plant in 1965 totaled 57.7 million board feet. Based on production figures from the first half of 1966, sales this year are expected to exceed by 10 percent last year's totals' Of the nearly $100 million volume reported by AFPC for 1965, the Stockton division accounted for $16 million. Sales for the millwork plant are handled by AFPC's national lumber sales division, Tarter, Webster & Johnson.

To put all the lumber measurements and volume another way, Jim Fechner explains. "If our yearly production was used to build a walk-way one inch thick and twelve inches wide, it would reach over half-way around the world."

Wortcm Lumbcr & Buildlng llolcriole ,llEtCHANt

EXAMINIIIG I|EC0RATIYE base rail component (l-r) a'e: Stanley J. Statkey, general manage'; James Fechner, plant superintendent, and Dan Turner, fu:niture detail department foreman.

TWO 0F THE selective multiple gang rip saws. Lumber from planer goes via conveyor to feed table on saw numbdr 1 where half the lumber is automatically dumped onto another conveyor which runs under the first'ripping operation to the second saw's feed table.

CUr SI0CK travels on this conveyor towards the sorting conveyor. Scissors lifts keep the stock at uniform working htiight.

NORTHERN DIVISION

Coll Fronk Ruggieri

(9r 6) 473-538r

Hwy. 99 W. One mile south of Willioms, Colifornio

P.O. Box 837

maximum protection atminimum cost with

Pioneer of pole construction, Son Antonio experience ond know-how builds long-losting rigid pole buildings for every use. Give us o coll! Our stoff of engineers will be hoppy to help you design the building thot best suits your porticulor needs.

,I All.buildings engineered and designed by licensed engrneefs

y' Insurance rates considerably less-yet full coverage

JAll poles cemented to a depth of six feet

y' Never needs painting-won't rub off on clothes

y' No odor

y' Safe against earthquake, wind and weather hazards

y' Designs meet all building code requirements

SOUTHERN DIVISION

Coll Mike Esposito

ot UNderhill 5-1245

13231 E. South Slreet

Arlesio, Coliforniq

tA l-0489

5P 3-4503

Son Antonio will occepl lumber in lieu of cosh, or will orldnge finoncing lo suil your budget

Yes,

w"The new sheds built by son Antonio ore big, dependoble ond house l2 noiling mochines ond our cuiofi deportment.-We re quite impressed with Son Antonio."

-BILLHUNTER tET ()UR ElIOI]IETR' HTI.P Y()U Hunter Woodworks, TOTTONCC, COIif }TITH Y()UR DETIOlI PR()B|.EMS

GEtllAt BltL HUI{TER of Hunter Woodworks. Torrance. stands in front of truckloadjul of oallets, which his company manufactures.

San Antonio pole buildings

sell for as little as rh the cost of con\rentional buildings.

HERE'S ()NE 0F TW() rigid pole buildings erected for Hunter Woodworks by San Antonio.

Lumbermen Rally for San Joaquin Vall"y Frolic

A SLItI'RlSl\CL\ prod lurrrt)rrI t,f I50 fL q,an Joaquin Valler lrrml'ermen poured into Frt-sno to attend tht' lgth Annual Val' ley l-rolic sponsored bv San Joaquin Valley Hoo-Hoo Club 31. The s<:t'ne of the action was on<'e again Fresno's beautiful Fort

\!'ashington Golf Club and this year it was gt'nial Wally Kennedy at the helm as gencral <'hairman.

Oolf being the first order of the day, l'Iarion Snead was on deck as golf chairman and a{ter the scores were toted Ken

Corton of A. & l[. l,umber was awarded the low gross trophy. Bill Oberholzer of Kelly-Moore, San Luis Obispo, just missed and had to seltlc for second low gross.

C. Raypholtz of Fresno Lumber & Roof(Cont,inued on Pag,e 67 )

DEGREE IEAM (front row) (l) Chet Harshner, Charlie Dart. Bob Reid, Bob Schlotthauer, and Bob Bolton. Standins' Craig Gaffney, Treman Hull, Bob Lewis' Bert Dennis 1nd John Hartsock. (2) Ted Matthews, Bert Gartin of Home Lumber, Jerry Kelley of }(elley Lumber. and North Valley's Marion Snead. (3) Harold Fuerst of G-P. (4) Kelley-Moore's Bill Oberholzer and union's Pete Parrish. (5i TW&J's Ken Biggs and Steve Sledstrom of Visalia Lumber. (6) Harry McOall, Craig 'Gaffnev. Norm Cords and Bob Rader of Mother Lode [.umbei. 0) Ham Knott, Yosemite Lumber, Dick Ken-

nedy, Geo. W. Kennedy & Sons; Jim Murray, Pickering Luniber. (8) Cecil Mauck of Rich Bros. and Western Door's Ed Silva. (9) And just look at these raffle prizesl Dick Holt of Holt Lumber held the winning ducat for this portable TV, Don Koch making the presentation' (.l0) Steve Perritte of Fitzsimmons Lumber, Dick Ken' nedy and super raffle ticket sales gal Molly Kelner. (11) Koch, again, presenting a second set to lucky winner Don Johnson of Citizens Lumber, Kingsburg. (12) Verne Hawkins of Arvin Lumber, Don Koch and Chet Harshner. (13) Cal-Sac's Larry Whittaker, Pete Par-

rish and Sequoia Forest salesmanager Bert Dennis. (14) Club 3l secretary Bernie Barber, and Ken Bowlin receiving the TW&J bowling trophy from Jim Duart. (15) Incoming president Bob Lewis, Carl Wisener and Pete Schafer, all with Madera Lumber Co. (16) Ken Biggs, Bob Schlotthauer of Willard Lumber, Jack Ferri oJ-Paramino Lumber and PL's Bud Robey. (17) Norm Cords of Cords Lumber, Visalia Lumber's Ray Noble and Jack Lawrentz. Bowling series took place later the same day at Blackstone Bowl. Jim Duart chairmanned the annual event.

Knoru uhene to bagTectona Bnandis?

Tectona Grandis, or teak, the centuries-old favorite of ship builders is floated down the rivers of Burma and Thailand to be rough-cut then dried and seagoned for shipment to America. You can find it in luxurious matched panels at J. E. Higgins Lumber Company. For 86 years we've been Northern California's specialists in fine hardwoods. Our selection of over 50 beautiful hardwoods is proof that at Higgins, you'll find the right lumber for every purpose.

Deolers Coll tMA Event Top Drower

nEALERS WHO attenderl the l,umhcr u Merthant Associatiott's second annual top management seminar in northern California recentll' were unanimous in their praise {or the evc'nt. calling it top-drawer in every respect.

Kicking ofi the program was a three man team from Fibreboard Corp.. San Franci.qco, which pointed out to the more than 50 present that dealers had better revamp their personnel policies if they want to stay in the running. Some dealers, the team said. need to learn the facts o{ business li{e.

"Those that need the learning the most unfortunately are not here," Kirk Frederick, v-p at Fibreboard, told the audience.

"This is an urgent and critical problem. There is a wide margin for impror,ement in servicing customers who look upon retail lumber dealers as a cut below the average retailer."

Fibreboards' team admonished dealers to;

-Put their organizational planning on paper, detail job descriptions and company policies;

-Check closely their turnover to better estimate what is acceptable;

-Use the bottom man theory. Decide who he is, then upgrade him as soon as possible;

-Get young people into the operation and seek your successor.

"Dealers should evaluate personnel every six months," Pabco's v-p Ogden White declared.

A discussion on advertising techniques got under way with Villiam Lehrburger, U.S. Plywood, and Hal Arnoldy, the company's ad manager at the helm.

"Advertising must be consistent and should be developed on the less-is-more theory," they explained.

Both men encourased dealers not to overload their ads with e.very item they have to sell. Good store layout and promotion also was discussed in the first half-dav presentation of 'the seminar.

Al Rice and Frank Keane, Bank of America executives, spoke on the current tight money situation, doubting that the federal €iovernment would impose unpopular price controls.

Rice indicated that a stronge cutback in low priority, non-de{ense government spending is required to combat the inflation cycle. lf this isn't done, taxes may increase. Rice was optimistic about housing starts after the start o{ the second quarter oI 1967.

George Conley, Owens-Corning Fiberglas regional manager for the home building products division, and Ed Mirch, conducted a special session devoted to sales training.

"Sales training is little without estabIished goals," Conley told dealers. "You should establish an annual goal for volume and profit and then plan your strategy to reach it. Your budget should reflect training employees just as it does purchasing inventories.

Conley told dealers what many already know-today's people market is in short supply and finding good personnel is a tough task. 'olook for young people and then train them," he advised.

I HEMLOCK

T WESTERN RED CEDAR

aE, Brand r Tight Knotted

Conley concluded the session by praising LMA for its 'ogreat assistance in producing helpful training programs for dealers." Vlctoria

J SPRUCE

T FACTORY.STAINED

C0-CHAIRMAN Art Masters (1) of The King Lumber Company, Bakersfield. (2) Truckee-Tahoe's Charlie Cross, Sr., Martin Spitsen of Tahoe City Lumber, Seminar chairman Duane Bennett of Mead Clark Lumber, Hayward, Howard Webb and Arnoldy. Right side: Les Spitsen, Minton's Lyle Schafer. (3) Windup speaker, George Conley of Owens-Corning Fiberglas

Corp. (4) LMA prexy Homer Hayward and exec veep Bob McBrien enjoying a little sunshine and chow. {5) U. S. Plywood "Huntley-Brinkley" team, Hal Arnoldy and William Lehrburger, both from New York. (6) Chal Cross and Val Dittberger, both of TruckeeTahoe Lumber. 0) Three man executive team from Fibreboard: Gene Gear, Kirk Frederick, Ogden White.

9-3109

EAST ALAMEDA AVE., BURBANK, CAIIFORNIA

e< pine lumber company

Bonanza: a consumer's gold mine wifh everything under one roof

f-|NE OF THE largest retail building v materials lavouts in the entire West continues to demonstrate-in the view of its owner, Jerry Kritzer-what can happen

in sales when the consumer hag "a complete store under one roof.t''

Bonanza Home Center, located in the iSan Fernando Valley area of Los Angeles, opened this April for the customer who wanted to save time in shopping and money *hilebuying. Bonanza owfer Jerry Kritzer, explained it r ' this way:

"First, there was the tre' mendous growth factor in the area. We opened our doors to a multitude of doit-yourself customers who, frankly, needed our store."

The Bonanza store features , everything from plywood to ornamental ceiling lamps to filet That's right-filet mignons!

mrgnons,

A large supermarket section handles all the popular brands of canned goods, dairy products and a host of other grocery items found in most large chains. Separated from the main store by turnstiles, the market comprises several thousand square feet of space.

Bonanza utilizes to advantage a number of carefully thought-out merchandising ideas which attract the eye and "direct" the customer to a plethora of items he night need. Large, IVestern-motif signs hang suspended from the ceiling and designate shopping areas at Bonanza.

Bonanza's philosophy of selling the consumer is simple: give him everything he needs and wants in one big package. In other words, stock under one roof every do-it-yourself household item in demand, create good floor prornotion, and push those special sales.

Contemporary displays, designed by professionals, invite the eye to an assortment of merchandise that in more spartan surroundings, possibly might go unnoticed. A large inventory of panels and cut-to-length

lumber line two entire walls at Bonanza. A whole section features fixed louvered door*-for the customer who's additionminded.

pansion is necessary in a large operation such as his.

Does Bonanza have any local competition ?

"Yes," Says Kritzerr" and they keep us on our toes. But the trick with us was that we knew that techniques of merchan' dising are pretty much the same. I think the big difierence between Bonanza and the competition is that Bo' nanza used these techniques imaginetively and, well, the competition didn't."

Kritzer is not new to the retail building materials business. He and terrY Callner opened a Bonanza Home Center in Campbell, Calif., (see The Merchatt, June, 1965). That facility was a "mere" 30,000 sq. ft. It was a successful venture.

Other departments include paint, plumbing supplies, ornamental wares, gift and novelties, radio and television, recordings, and a drug store.

Prices in most lines are competitive, but special sales in some departments keep floor men busy most of the time.

oolt's no longer hard to be a professional this or that,'o smiles Kritzer, who says business so far this year is 'ogood and looking upward."

"An occasional blight existed, partly due to tight money, but homeowners have one thing in common: they take pride in fixing up their houses."

Bonanza's immediate plans call for in. vesting a more concerted efiort in the home improvement end of the business. Kritzer plans to counsel his customers in the methods of dealing with the bank, so that they may be able to understand the value of money loaned for building improvements. With such an added service, the customer is assured that Bonanza has taken personal interest in him.

With a staff of 60. and an outside lumber yard measuring an additional 10,000 square feet" Bonanza's Kritzer still insists that ex-

He was president of ABC Stores and first executive v'p at Gem Inter' national (responsible for as many as 30 of their outlets). Kritzer established Gem's frrst store in San Juan, Puerto Rico.

This enterprising retailer takes pride that in Bonanza's northern California store, 25,000 do-it-yourself items were sold under one roof at all times. It was at this facility that he began to see backup inventory as part of floor displays. This,. contended Kritzer, eliminates warehousing merchandise.

Bonanza's latest expansion is a eomplete outdoor nursery. It will include-as usualeverything from fertilizers, rakes and hoses, to pygmy pines, rubber gloves and a sales stafi to o'show them how to do it."

An interesting point that Kritzer made some time back was that the non-foods volume of his Reseda unit was a projected 4 million dollars! This projection took into consideration nearly $750,000 annual sales in major appliances and home entertainment equipment.

Although Kritzer did not reveal his volume intake in dollars at this meeting, he did say that the store's selling 'oformat" was based on computerized projections

B0llAllZA H0ME CEI{TER, one of largest building materials outlets in the West, also features supermart, drug store and a gasoline station for customers,

rvhich u orked excet'dingll u'ell at his northern fat'ilitr.

"This kind of plojection at l('ast tells ortc uhat lrt' mar- reasonalrlv t'rpect irr tt'rnrs of tt'trrrns on his inrt,stnr('llt""" Klitzt'r' imyrlit'rl irr his eryrlanation.

Iiorranza's populalitv u ith tlrt, on-rvheels trtrde certairrll is irr sorn('nl('asur-e tlue to llrr' [a, ilitv's rrlru-littgr' .,'r'r i,, :lalion which is lotated adjat'ent to tht' stort"s vast parking- area in [r'ont of tht' maiu lruil<lirrg. Tht' serlice is elfit'ierrt anrl sc'ores of automobiles fill-rrp undel its roof.

Here's o moss merchondiser who slocks everylhing from filets to fertilizers

A husiness hased on a preliouslv chartt'tl course ('an't realll lose. savs Kritzer. All tht' merchantliscr nt,ed do is duplicate the e[forts in his latest fac'ilitr l'ith those erpended in the prt'rious operation-in tlris cast' Kritzer's northcrn Ctrlifornia stolt'.

"A t'en. dt'linite chairr oI ert,rrts must lrt' mairrtairred lretn een thc dealt'r'. his stafI. arr<l his good rel)('at ( ustom('rs. \\thr'? 'fltt'se t ustomt'rs who tomc l,ack o[tt'n t<r lruy presumalrll tell tlrt'ir f riends rntl neighlrors alrout oul olit'ratiorr. the friends tell otht'rs-this is the i'haiu that cannot lrt' hroken"" Kritzer erplained o\'('r- ('offee.

Somc of his c'ustomer-conr enience features in the Campbell storc in northern California lvere unusual. Turnstiles. suecial groc{,r} carts tand h.alr -,lrrtv r-arl.. for .peeial ilem-. toot. arrd fir*.h",',kouf stanris \,\'ere a {eu'. Even though Bonanza's customers were invited encouraged-to bron'se. if thev rvere pressed for time all thcv needed do rr'as hail one uf tlre store's "Bonanza Boys," a uniformed clrstomer helping force recruited from local hig-h school and college students.

Kritzt'r is a bus)- man. He aluavs has 1,t,,'n. Borrarrza's sorrllrcln Culiforrria stor,.. whit'h can lre reat.hed lrr- tl're major [reeways pointing rvestu'ard f rom don ntowrr Los Angeles. keeps hirn on the nrrr.

0UTD00R TUMBER YARI) is unique feature at Bonanza Home Center. Customers can drder whatever

size in

most species they might require. Yard features spe. cial sales on s0me lengths (left), and is 10,000 sq.

ft. in size. Picture on right shows cutting machine. Adjacent to yard is complete nursery.

B0NANZA H0ME CEi{TER, one of the largest retail paneling customer. (4} Hardware stock is enormous, layouts of its kind in the entire West, believes in promoted through attractively arranged display cases completeness under one roof. (1) Wire fencing, utility and featuring hundreds of walled items. (5) Plumbing brooms and stacks of lumber occupy large area inside supply section displays items in wire baskets. Instore's building materials section. (2) Pareling is ventory here is geared to do-it-yourself trade as well plentiful at Bonanza, gets spacious floor play. Slore as to plumbing contractor. (6) lmpressive size of sells louvered doors and utility windows, also. (3) store is shown here. Bonanza sign in center of picBonanza's Vince Vincelli writes up order for Weldwood ture is halt-block from camera's eye.

'''PUAN @F THE NN@NTH

by HIAWATHA ESTES, A.I.B.D.

These excellent house plons ore for sole qs qre Mr. Estes populor Plon Books. Mony retoilers olreody sell or provide his Plon Eooks os q customer service of proven populority. Mr. Estes house plon column oppeors in mony publicctions in the West. Use lhe coupon on lhis poge for informotion without obligotion.

I HE FAMILY WITH a limited building budget will find much to recommend the selection of this simple but handsome house. The exterior is attractive from all angles and will meet the most exaclinq tests for PLAN

good modern design. Most garage walls facing the street add very little to the overall appearance of the house. To eliminate

Nationwide Plan Book Go. Dept G.L.M., Box 4ll4 Northridge, Galif.

Please send me complete inlormation about the special volume discounts to retail dealers, on complete working plans and a full selection of home plan books. I realize there is no obligation involved.

SPECIAT TIMITED OFFER

Complete working drowings for this plon con be purchosed ot o cost of $8.50 for the first set qnd $5.00 for eoch odditionol set when ordered ot the some time. Plons will be ovqiloble ot these prices until Morch 13, 1967. Pleose qllow two to three weeks for delivery.

this problem, board-on-board vertical siding plus stone veneer pilasters have been ,used here. The pilasters are framed between vertical wood members. Low stone planters are located at each side of the garage wall.

The floor plan is a good example of how to achieve spaciousness in a small house. The plan is se arranged that traffic will flow in and out of this house very easily. From the roofed porclq the front door opens to the entry. A guest closet is provided so there is no necessity of piling guests' coats on a bed in one of the nearby bedrooms.

The rear living room that gives desirable privacy and a view of the rear yard personifies elegant living. High windows on each side of the wide fireplace provide ventilation and sunlight without interfering with furniture arrangement. Sliding glass doors lead directly to the patio. The spacious patio, together with the living room, form a delightful area for indoor-outdoor living.

How many homes of this size offer a private bath and dressing area ofi the master bedroom? This has been accomplished at a small additional cost due to the location and arrangement of the baths.

This same basic floor plan and exterior is available ina three-bedroom design. Further information will be supplied upon request.

FOR WIDER AND FASTER'FRVICE !

3

Sizes: 1/4" tbick; 4' uid,e to 70' long MATCHED

TANK

GALEN BAIR

NOVEMBER

Hoo-Hoo-Ette Club 1-November 4, regulal meet.ing at Little Joe's. Los Angeles.

-\merican Hardboard AssociationNovember 7-9, annual meeting, St. Flancis Hotel, San Flancisco, Calif.

Hoo-Hoo Internatiotral\evsnbgl 12, advisory meeting, Tropicana Hotel, Las Vegas, Nevada.

\ational Irorest Products AssociationNovember 1.{-16, fall meeting, Tropicana Hotel, Las Vegas, Nevada.

Black Rart Hoo-Hoo Club 161-November 16, dinner meeting, place to be announcecl.

Sacramento Hoo-IIoo Club 109-Novemlrer 16, The Robinl-rood, 1314 Alllambra, cocktails, dinnel and ploglam.

National Blde, i|Itls. Distributors -{ssociatiouNovember 16-18, 15th annual convention, Palmer House, Chicago, Ill.

Lumbel Association of Southern California\ovember 17-19' annnal conference, El Miradot Hotel, Palm Spt'ings, Calif.

San Irrancisco Hoo-Hoo Club 9-November 2i), monthly luncheon, (lino's Restaurant.

Oakland Hoo-Hoo Club 39-November 30, Hockey Night at the nerv Oakland Coliseun.r Comnlex.

DECEMBER

Western Forestry & Conservation Association-f)s6sm[s1 7-9, annual folestry conference, Shelaton Hotel, [']ortlaml, Olegon.

.W00DL|FE is a water repellent preservative for wood developed by U.S. Plywood Corp. Treatment with the solution protects wood against warping, swelling, checking, splitting, shrinking and grain-rising. lt also protects against attack by rot and decay, termites and other wood-destroying insects.

Los Angeles Hoo-Hoo Club 2-December g, monthly tournament, golf and dinner', Los Coyotes Countly Club.

San Francisco Hoo-Hoo Club 9-December' 9, Annual Chlistmas Palty Luncheon fol neecly childlen, Farrmont Hotel, Reg Ricci, chail'man.

California Iledwood Association-December 12, Iloald of Directors and Retlrvootl Inspection Service, CRA o{fice, San Flancisco, Sacramento Hoo-Hoo Club l09-December 21, Bingo Nite, Robinhood, 1i114 Alhambla.

Help for Deolers from NAWLA

More than 2.000 ti.S. lumher retailers have seen a color slitltr presentation by the National-American Wholesalc Lumber A-.sociation. according to Alfred D. Bell, Jr., NAWLA president. and T he XI erchant publisher.

The 2S-minute presentation suggests n'ays dealers can oPerate more effectively and points out what successful dealers are doing.

Rell also said NAWLA has a new presentation to show dealers the wide ranp5e of assot'iation literature alailable to help thern sell more efiectively.

This presentation. which c,overs such .subjects as return oll investment for the dealer, how to reduce inventory capital. honto sell the advantages o{ lumber products against competitive materials handled by other types oI dealers, etc., may be obtainetl hy writing NAWLA. 92I Yeon Building, Portland, Oregon 97204'

Nevqdo Firms Join tMA

Thanks to the efforts of membership chairman Charlie Cross, Sr., two more Nevada firms have joined the Lumber Merchant As' sociation. The retail firms operating in the Reno area are Vaughu Materials Co. and W-estern Builders Supply of Nevada, Inc.

Vaughn Materials Co. was founded in 1961, has 22 employees and is led by owner-manager John Cavilia. Western Builders Supply was established in 1963, employs seven people and is headed by president William Ceccarelli.

Plywood has grown so fast it takes a uPhiladelphia lawyer I to understand

all the grades, and species. types

All that's being changed with a new system so simple that your mother-i n-law can understand it.

The new consolidated Product Standard, PS 1-66, places the emphasis where it belongs: on plywood's end-use, rather than on its species.

The new Standard is geared to your needs as well as your customers'. It means simpler inventories, easier specification and ordering. And PS 1-66 will enable a stronger case to be made for plywood's ecpnomy. With the new Identification Index, it's easier for builders to use the most economical thickness for any application. Recommended support spacings are shown right on the stamp. (See example at right.)

The new Standard is being formally announced to buyers and specifiers right now. If you haven't already received the booklets offered in the coupon, you'd be wise to send for them today. And, of course, our 71-man field force stands ready to answer your questions: contact us in Tacoma, or in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Minneapolis, New York, San Francisco, Washington, D.C.

Only three basic grades for sheath- ing: Structural and Standard, plus C4 Exterior. r

Type of plywood.

One new standard governs manutacture instead of three.

Mill number.

Same dependable quality-identitied by the familiar DFPA symbol, signifying plywood quality tested and inspected by American Plywood Association,

American Plywood Association Tacoma, Washington 98'Ol Dept. GL

Please send me free copies of the following:

D HoW T0 SELL PLYWooD under the new Product Standard PS 1-66 (26page booklet on new terms, grade identification, ordering methods).

I GUIDE T0 PLYWooD GRADES (Handy condensed grade.use guide tot sanded and unsanded plywood; includes veneer descriptions).

D PIYWooD CoNSTRUCTIoN GUIDE (Complete recommendations for use of plywood in residential construction).

Name-

Firm-

Address

HE Prophet Isaiah did not like cities, for he wrote: 'oWoe unto those who cause house to join on house, bring field near to field, till there be no more room." (Rough on

real estate subdividers.) r *

Maybe the Indian lad in the following story could make some wise suggestions to the American people. It is reported that 'oFarmer--Stockman," a farm journal, printed a picture of a deserted, windswept farmhouse in the dust bowl, and ofiered a prize Ior the best esJay on the efiects of farm soil erosion. An Oklahoma Indian lad got the prize when he wrote: "Picture show why white man crazy. Cut down trees. Make too big tepee. Plow hill. Water wash. \Vind blow soil. Grass gone. Door gone. Squaw gone' Whole place gone to hell. No pig. No pony. Indian no plow land. Keep giass. Bufialo eat grass. Indian eat bufralo. Hide make plenty big teepee. Make moccasin. All time eat. Indian no hunt job. No *oik. No hitchhike. No ask relief. No build dam. No give damn. White man heap crazy."

Workers who do not think, and thinkers who do not work cause much of the agitation in the world today.

BY JACK DIONNE

r882-1966

A famous poet-thinker once wrote: "Oh, talk not to me of a name great in story, the days of our youth are the days of our glory." It is true, of course, that young men do might well' Shakespeare wrote "Hamlet" at the age of 33; Jefierson wrote the Declaration of Independence at 32; at 31, Daniel Webster was holding his own in debate with those titans of thought and eloquenceo Clay and Calhoun; at 30, Lord Clive had conquered India; at 36, Lord Byron had won immortal fame and was alreadr dead; at 33, Alenander had conquered the world and sighed for more worlds to conquer; at2[,Pitt was prime minister of Great Britain; at 33, Jesus had accomplished His mission, been crucified, and was gone. The list of youthful greats in history would fillalargevolume.

William Allen White, the great sage of Emporia, Kansas, said that "Liberty is one thing you can't have unless you give it to other€.tt

Says a philosopher: o'Work faithfully B hours a day and don't worry and in time you may get to be the boss and work 12 hours a day. and worry all the time."

Floor Plons Offered

Ile,aders of THE MERCHANT may no\! order Plan of 'Ihe Nlonth's complete u'orkiI'rg rlrawings of distinctive floor plans for as little as $5 pt'r set. llead details alrotrt this unique" limited offer in this isstrt's I)lan ,rf 'l'he Month.

Construclion Forecqst Sees Highs

Construction will t'ontinue its upward climb in 1967, reaching a record of $51.9 billion in total corltract value, according to the l'. W. Dodge Company, a leading analyst of construction activitl''

This expectation rvould represent a gain of three percent over 1966's total contracts for future construction.

In its forecast for 1967, Dodge observes that it will be a year of less-than-average growth in total construction activity and will mark the first time in four years that the construction advance will fall below the rangc of four-five percent' The most important change in next year's construction markets, Dodge believes, is tle rnake-up of that total.

Construction growth next lear will take this direction:

. Business-related construction. for st'veral years the hottest all the building markets. will be leveling off in 1967.

o Communitl-oriented construt'tion, another big gainer in past vear. will only edge ahead by trvo-thrt-r: ptlrcent in 1967

of ther AS public projects are stretched out'

o lramil)' needs {or building will be better s('rv(rd in 1967 as a slighl easing of credit during the second half permits the begin' ning of a horrsing rc('o\'(:r\"

Construction markets in the year ahead will be shaped to u large ertent b,v the steps taken late this year to cool the natiott's overheated economy. the report forecast. Rudget cutting will {all nrainlr on public construction projccts.

"The suspension o{ acceleratcd depreciation" intended to inhibit lrusiness capital ,spending, will undoubtedly restrict some commer' cial and inilustrial building, but it is likely to bear most heavilv on apartmetrt contracting," George A. Christie, the companteconomist. dcclared.

There'-" little prospect {or a sudden rer"ersal of the restrictive monetary policies rvhich have been having such a deptessing effect on mortgage and housing markets since spring, Christie reportcd. An across-the'board tax increase, a strong probabilitv for the near frttrtre, he believcs, would make possible some mone' tarv easing later next 1'ear, however.

in its analysis of the I967 constrLrctitrtr market, I)odge con' tinues its practice of grouping various types of activity according to the "motivcs" u'hich govern their demand. These are the three basic groups: construt:tion for pcrsonal or family needs; business constnrction, stimulated by the profit motive; and community con' struction. reflecting the nt'eds of pcople acting as a t'ommttnitrratht'r than a-s individuals or busincss rtnits.

Dubs, Ltd. Elect Lewis

Ev Lewis. the long time workhorsc o{ Du}is, Ltd', has been elect' ed president o{ the northern Cali{ornia golfcrs organization' Toru Gray, California Redrvood Sales, is the ncw vice'presiden

F'irst sgt.-at-arms for the t:oming year will be Bill Leonard, Em' prise Lumber, and second sgt.'at'arms will be Ray Teakle, Califor' niu Build"tt Supply, Sacramento. Sun Valle"v Lumber's Tom Jacob' sen. Sr." will again rt:ign as secretar,v-trcasurer.

The new board includes Bob Anderson and Bill Creen, both of Jadco: Les Doddington, Bernie Barber & Associates; Bill Gilmore' Sunnyvale Lumber Sales; Jack Higgins, J. E. Higgins T'umber C.o'; Walt Hjort, Hobbs Vall Lumber; Ralph Meyer, Strable Lumber Co.; John Prime. Sau'mill Sales Co.; and llog Schuyler- Georgia' Pacific Corp.

s0 easy t0 gct attachcd t0:

BAXCO PYRESOTED WOOD 120 Montgomery Street San Francisco, Calif. (415) 9a2-O2OO 345O Wilsh ire Boulevard Los Angeles, Calif. (213) 388-9591

drain pipes, telee strung behind with wood studs,

BAllC0'

New plywood commerciol stondord written

A plywood commercial standard written in terms of what structural plywood is expected to do, rather than how it is to be manufactured, is the result of consolidating three manufacturing standards into the recently published Product Standard PS f-66.

The main pu{poses of the new standard are to make it easier for dealers, users, and specifiers to select the right plywood for any job, and te make it easier for the plywood industry to sell its products.

Many of the sales and manufacturirrg people who participated in writing the standard feel it is the best thing that ha^s happened to plywood since water-proof glue. But even with its solid advantages. the new standard will create obvious problems of understanding between buyer and seller during the transition period. To minimize the difficulty of that period" the American Plywood Association has mount. ed a crash publications program that pro.

DOMESTIC and IMPC]RTED HARDWOODS SO FTWO O DS

DOUGLAS FIR CLEARS . VERTICAL & MIXED GRAIN

vides clear explanations of all changes necessitated by the new standard. The resulting publications are listed at the end of this article.

The standard is thc first of a new series of standards by the U.S. Commurce Department. The new standard includes plywood manufactured from 30 specics in 16 states. It provides a new, uniform and simplified basis for specifying plywood that will make the material easier and more profitable to sell than ever before. Creation of the new standard was broupJht about by several factors, including the need for recognition of new wood species and changing log quality in order to improve new raw material trtilization.

Dealers once had to allow for a number of complicated species alternates in order confirmations. The new standard reduces all those possibilities to just one, greatly simplifying selling and ordering.

The changes in grade specificatiorrs are more substantial for unsanded sheathing grades. Three lrasic grades have been t-'stablished to meet more closely the need-" of constructiorr and industrial buyers.

The lengths to which the American Plywood Association has gonc in dcxrumenting the validity of rer:ornrnendatiorrs th$t went into the standard are indicated by seven months of floor and roof pl1'wood dia' phrapp tests c.onducted by association re' search specialists. This one small part of the development program represents 3500 man-hours o{ meticulous efiort. Total re" search time li-v various forest products groups is estimated at more than 190.000 man-hours since 1959. The cash outlay is nearly $2 million.

Publication of the new product stantlard for plywood has made necessary revision of all key association publications and the addition of new ones. Publications avail' able from the American Ply'wood Asso' ciation, lllg A Street. Tacoma, Washington 98401. include:

How 'fc' Sell Plywood. Form 66'400.

Pocket and file-size cditions of Product Standard PS l-66 for Softwood PIy' wood-Construction and Industrial. Forms 66-470 and 66-480.

Cuide to Plywood Grades. Forrn 66'390. Pocket Guide to Plywood Grades Under Product Standard PS 1-66. Form 66'420.

How To Buy and Specify Plywood. Form 66.410.

Plywood Construction Guide For Resi' dential Building. Form 66-450.

Guide to Ply"wood For Concrete Forms. Form 66-490.

Guide to Plywood For Industrv' Form 66-500.

Plywood Design Specilications (basic properties and technical data for enginers and architects). Form 66-510.

W.rlcrn tumbcr & luildlng iloterlolr ilEiC]IANT

Lqtest on the Lumber Stqndqrds

Despite the U.S. Department of Commerce's promise-to quickly mail tle lumber standards ballots, they still had not done so by late October. Names of those to receive the ballot are being selected by a Washington, D.C. firm.

Wayne Gardner, executive vice president of the lumber Asso' ciation of Southern California and a member of the American Lumber Standards Committee, appeared before a Department of Commerce hearing committee to protest the 1V{' size proposed on the ballot due to be mailed. Gardner alledged that the pro' posal contained a number of technical inadequacies.

Redwood Recreqlion Areqs PoPulor

More than 20,000 hunters, anglers and hikers have visited Red' wood Industry Recreation Areas in three California North Coast counties since lumber companies laid out the welcome mat a year ago.

California Redwood Association, sponsor of the 260,000-acre pro' gram, said the informal opening of the gates took- place on I965's Memorial Day weekend. No charge is made for public use.

As a group, deer hunters accounted for the largest share of out' door fun-seekers. The tally for the second hunting, season only, which began Sept. 18, shows 9,373 hunters took 9M 'bucks. A kill of 18 bears was reported.

WCLIB Reolly Trovels

One of the longest trips for the inspection of a shipment of timbers has been made by the West Coast Lumber' lnspection Bureau.

Carl Ramstrom, bureau area manager, left Los Angeles at I0 a.m. September 15, via Scandinavian Air Service, and arrived at Son' drestrom Air Base at Sondrestrom, Greenland after a six'hour flight.

the timbers inspected will replace those at the Dewline radar station, 170 miles northeast of the air base at the 9,000 foot level of the Greenland Ice Cap. Thme timbers are approximately sixty feet below the surface of the ice cap and are showing signs of failure from horizontal pressure caused by the ice. Larger timbers with higher stresses will be used to withstand the movement of the packed ice.

Ramstrom returned three days later and laconically described the flight as t'a very interesting experienec."

Werl€rn tumbcr & Building l/lqtcriolr ,rlEtC[IANI

THIS t0A0 of white fir is believed to be the largest singlecar shipment of.dimension lumber ,ever, made on the West Coast, and perhaps-in the country' 106.619 bd. ft. was loaded on the 62' flat car by the Feather River Lumber 00. in iovalton. Calif.. and delivered to Black Diamond Lumber Co' in Sacramento. Weishla wai estiniated at 162,900 lbs., height: 19'6". Sales and shipment. ar' ranslments were by the R. F. Nikkel Lumber Co', exclusive sales agent fqr eight nofhern California iumber mills.

So you think first-quality plywood is pretty mueh the sarne no matter : where you buy it?

These few little words could ctrange your mind.

(Now wtrat do you think?)

Good news from Eugene, Oregon. Al Kelley, who had a stroke during early September, is up and at 'em once ag'ain and reportedly making good progress. Al's home address is 1080 Patterson St., Eugene.

George Adoms, head of the Noah Adams Lunber Co. Delta chain, suffered a stroke October 4, but at presstime the 82 year old lumbermen is reported up and about at Lodi Memorial Hospital and chomping at the bit to get home.

Dave Davis made a recent sv/ing through the East Coast for Van De Nor Lumber with a stopover at Washington, D. C. for the Hoo-Hoo International convention.

Arcata Redwood salesmanagpr Lloyd Hecathorn and Bruno Nerdi, head of Diablo Transportation, spent 10 days in northera Nevada last month in search of the elusive elk.

The Bennetts of Selma, Calif. have a special reason to cheer for the University of California this year. Rick Bennett, son of Dick Bennett, Selma Lumber & Hardware Co., is one of Cal's top backfield stars. Rick weighs in at a mere 210 pounds and is only in his sophomore year.

WGl.m lumbrr t lulldlng llolrtlob mElCHAl{T

Charlie Schmitt, executive secretary of the Imported Hardwood Products Association, attended the 69th annual of the National Harlwood Lumber Assn. at Toronto, Ontario. where plans were finalized to have NHLA inspectors handle reinspection senrices for IHPA members.

Bohnhoff Lumber's Harold C,ole vacationed in Idaho, stopping off on his return trip in Salt Lake City where he visited with Bill MacBeath and toured MacBeath Hardwood's distribution center.

Paul Sink of Mason Supplies took in the California Building Materials Dealers Association meeting in Palm Springs.

Jim Eiggins, head of J. E. Iliggins Lumber Company, was elected a director of the National Hardwood Lumber Association at the group's 69th annual convention in Toronto, Ontario, September 26-28.

Bill Carter toured the Oregon mill coun- try on J. E. Higgins Lumber Co. biz last month.

Loggers & Contractors Machinery Co. has appointed 'ffilliam J. 'Bill,, Shea as sales engineer in the San Francisco area. according to Lonnie Poole, California general manager.

Eomer llayward, head of the Hayward Lumber Co. chain and current president of the Lumber Merchants Association, has just been appointed to the National Research Council. NRC was recently incorporated into the National Lumber and Building Materials Dealers Assn. and is responsible for all research and development projects undertaken in behalf of retail dealers.

Reid & Wright's Bob Reid treated mama to two September weeks in Hawaii where they celebrated their 25th wedding anniversary and just as they were checking out to come home who should arrive but Union Lumber exec Pierson Plummer and his wifealso celebrating their 25th year of wedded bliss and with reservations for the same room!

E. Fo "Bob" Fennio, former mill superintendent for Spaulding at Truckee, joined Truckee-Tahoe Lumber Company last month, according to Chal Cross.

A fire at the Barr Lumber Co., Orange, last month destroyed the main shed whieh housed a large quantity of lumber and the planing mill. The plant will be rebuilt as soon as possible.

Larry Owen has returned to his Lafayette offices after a two weeks trip to Simone- 'Williams headquarters at Lake Forest, Ill., and a quick business trip to Toronto and Montreal.

Pete Sharp escaped everyday trials and tribulations of business at California Redwood Sales, Santa Rosa, for a couple of weeks vacation in Hawaii last month.

Frank Billings, head of Billings Paeific Incorporated, has added John Mclntosh to his sales staff. John, previously in the business in Eureka, Calif., and Medford, Oregon, will cover the deep Peninsula and Coast Counties area.

Lee "Wheeb" Doddington of Bernie Barber & Associates spent a postman's holiday when he tooled up to Wyoming from San Francisco for an elk hunting safari. This was just a short hop for Les, though, as he normally drives from 66,000-80,000 miles each year.

Stan llulett recently returned to his Willits Redwood Products desk after searching for redwood orders along the East Coast.

Earl Carlson, 82 years young and retired vice-president of the old Santa Fe Lumber Compann recently finished a three month hospital stint and reports that he's back chasing women, drinking whiskey and smoking ciga"rs (although we'll have to confess that we don't remember in what order Earl listed the aforementioned.)

Arcata Redwood's Ken C,onway, his son Keviri and Euss Barnes slipped away to Santa Barbara county in their new jeep and brought home a deer apibce.

Bill Howe, vice president and sales manager at Mahogany Importing in Compton, was on an auto trip to Toronto, Canada. He took in the National Hardwood Lumber Association and Philippine Mahogany Association conventions, stopping ofr on his way back to promote Mico's new produet lines of hardcarved doors and Micoplast carved designs for plant-ons.

John R. Slothower has been named to the newly created post of gypsum products manager for Georgia-Pacific's nation-vride building materials distribution division, Ifarold E. Sand, vice president, disclosed;

Bert lloldren drove his trailer down south of the border to Ensenada for a few days, leaving Scott Mclntyre to mind the store at Rialto Lumber Co.

Joseph H. Shepherd" Masonite Corpora- tion building products sales representative in the Colorado-Wyoming area, has been promoted to assistant to the general merchandise manager. He succeeds Joseph T. Weik, who has been named manager of biUing and order control.

Curtis Y. Arima has been appointed chief chemist for Deft, Inc. of Torrance, Calif., according to Frank B. Desmond, vice president of the firm.

Bob Kahn, head of Forsyth Hardwood Company in San Francisco, has touched down at home plate after a month-long vacation in Hawaii.

Bill lYray left his Port of Redwood City desk for a couple of weeks last month to call on Hubbard & Johnson suppliers in Oregon, along with Bud Hubbard.

Hoo-Hoo and Hoo-Hoo-Ette regulars Jim and Betty Jones, owners of Foster Lumber Yard in Vallejo, flew to Washington, D. C. for the recent Hoo-Hoo Intenrational convention at the Mayflower Hotel.

Bob lloover has settled down at his San Francisco desk after shuttling back and forth to southern California during the summer, where he and his brother, Dick lloover, spent their weekend surfing at San Onofre, Calif. The "hot-dogging" Hoover brothers are the north-south combo at A. L. Iloover Company.

Milton W. Fredrikson has taken over as general manager at Laco Lumber Co. in City. of Industry, Calif., replacing W. D. "Matt" Matheson, who reportedly is planning to open his own business. Fredrikson, formerly retail manager at the store for the past 4 years, reports that Laco has discontinued their tract operations and will concentrate on the do-iLyourself and small contractor trade.

Doug Beatty, vice president-sales, Western Gravel Co, Campbell, has been electcd to the board of directors of tlre California Building Material Dealers Association, Inc.

S. J. Chattler recently was appointed general manager of Globe Intemational, according to Lou Massing. The new manager .vill be in charge of the purchase of exotic olywoods and domestic plywoods.

Pella Architectural Prtducts' sales tes.m of John Eells, Jim Bissonette, John Whttney and Les Gate€ attended a sales mebb ing in Denver at which the Rolscreen Co. of Pella, Iowa introduced two new wood window styles to their western regionAl distributors.

Lloyd \Mebb, who heads up F. M. Glnwford Company's Long Beach distributip't1 yard, drove to Oakland to see ofr his son, Army Specialist 4 Tom Webb of the Green Berets. Tom is bound for a tour of duty in Viet-Nam. Lloyd stopped ofr at the Ukiah mill on his return trip to Los Angeles. '.

Lloyd Brown has been appointed Bedding representative of Industrial Lumber Company. Lloyd has worked in mills in' Eureka and Medford and was manager of a sawmill in Ukiah.

3The I NAIL$rffiAN

Our nails are f manufactured from American mad,e cteel.

DENISTON COMPANY

IRONINABUNDANCE

This building owner is not very happy. He thoulht ony nail would do, to hold down metal roofing. H9 saved a few cents a hundred. He thought he wae being thrifty. Now he's beginning to learn that a few cente saving can coet him an entire roof.

One thousand years 8.C., David planning to build his temple, "prepared iron in abundance for the nails for the doors of the gates and for the joinings."

Today, iron in abundance, refned into steel, provides modern factories with the raw material for nails in infinite variety still basic ro man'e building. Each construction need is met by a modern vergion of the centuries-old nail.

No scientific advance, however, can replace the Denieton Triple-Lock

Lead-Seal Metal Roofing Nail. It plugs the nail hole and covera breaks in the galvanizing . it's galvanized. It triplelocks. The bump goes through the eheet. The sheet springs back. Nail, lead and sheet are solidly locked together.

For complete information on Deniston'naile write for Folder No. 750

This ie the man who.used Deniston Ttiple-Lock LeadSeal Metal Roofing Naile. With them on the job, his equipment stays &y. His cfops don't rot. He found out in time that cheaper nails coet.more.

SMOOTH SELL'NG

by George N. Kohn, Morkaing Consultont Colyright-Gcorgc

ACQUAINTED WITH YOUR COMPANY

IfI were a matlematician I would try work out a formula to prove that the tdqmber of sales you make will depend ou Se amount of knowledge you have about company'

ely if he does not know his company his product. Such ignorance can be to sailing a boat without a rudCompany and product information are the very foundation of good salesman-

,'ship. ir Some of you doubting Thomases might

"What about that fabulous salesman, Charlie Smith, who made a million just ing on the strength of his personality; the great Jack Brown, who could charm

order from a sphinx?"

i,. Personality and charm are fine attrithey are not Lbutes for a salesman, but enough.

CUSfO}IER WANTS FACTS

Today's customer wants facts about your l. frrm. The buyer must be able to trust your l advice and judgment based on those facts.

, The customer is not buying charm and per' i sonality; he is purchasing your product on the basis of what he knows about the

,' producer.

: The guy ahead of you may have given t the prosp€ct a thorough picture of i.is corn' l, panf and its product and services. You can expect the buyer to compare your 'sfier with that of your competition.

I As lrs Ryson, sales manager for a chem' '; ical company, tells his men:

t'Remember, that prospect has got a scorecard in his head. Whenever you make your pitch he is mentally adding up your points to see how they stack up with your competitorts."

KI.IOWLEDGE INSPIRES CONFIDENCE

. Company knowledge plays a positive ii ,part in selling. A buyer feels more confi-

dence in a salesman who demonstrates that he is familiar with his company's product, "policies, price discounts, organization,

credit procedures, key personnel and servicing practices.

Your outfit may be a multi-million dollar corporation with an A-l reputation. But to your prospect or customer 500 or 1,000 miles frorii headquarterg your company is you.

But let's forget about the prospect lor a moment. I want to concentrate on you. Factual information about your company and product is bound to increase your confidence in yourself and make you a better salesman.

If you know your outfit is well organ' ized, progressive and reliable, you'll feel better about working for it. A salesman can't do his best for a company he knows little or nothing about. It always gave me a good feeling to know that my firm was financially sound, well regarded and kept its word with both its salesmen and cus' tomers.

SELIING T}IE COMPANY F]RST

What should you know about your com' pany? Experienced and successful salesmen I've discussed this matter with put these items at the top of their list:

1. History and development.

2. Size, including branches, divisions and other holdings or subsidiaries-

3. Financial structure. The buyer wants to know he's dealing with a sound firm.

4. Reputation. If you can truthfully boast about your comPanY's rePuta' tion you've got a.fine selling point.

5. Everything about the produc! start' ing with the raw material.

6. Company's distribution system. Your firm's outlets should be ingrained in your mind.

7. Credit policies. Be sure you're right on this or you can be in hot water with both the customer and your boss.

8. Handling of orders. The salesman should know how the order is proc' esSed, routed, etc. He should also find

REPRIIYrS FrOR YOUR SALESMEN each artlcle in thls series ls_exDanded to aDDroximatelv zil)O words-includes a self-evaluation qulz- ig prlnted td 2 colors lrr a 4 page format, on whlte glossy paper anq ls 8-taole punched to flt any standard 3-rlng blnder prlces are as follows:

I to I coDios (of odDh artlcle) -------------.----50 oonts oach

lo to 4e cobl€s (of each ortlcl6) ---"----.'-'87y2 cents oaoh

60 to 89 coilos (ot each erttclo) ..-.-.-----.----.-90 cents oach l0O or Doro-coplos (of €ach srtlcl6) .---.-------26 coDtr oach

The enure serles may be pre-ordered or tndlvldual arllcleq-m-ay--be ordered by number . . . addresg orders to rieorge N. I(ahn Co., Markethg

out who at the plant is responsible for the processing, amount of inventory and the billing system.

INFOR'IAATION sOURCES

This kind of data is available to the salesmen from several sources. They include sales training programs, sales conferencrs, plant tours, promotional literature, financial reports, employee publications, brochures, sales kits and manuals.

And don't forget the best source of allthe people in your company. Ask questions whenever you need information.

Plant tours, guided or unguided, are a must for the man who wants to [pild up his product and company knowledge.

An eastern sales nalrager compels his men to visit the factory at least twice a year. The trip is then discussed at a sub' sequent sales meeting attended by the heads of other departments.

Your company's annual financial report is easily available and will take only an hour of your time to read and digest it.

If you're just breaking in with a firm, ask old customers what they think of it. Chances are that youoll get a flock of en' dorsements that you can profitably os. with prospects; I alivays found my regular customers eager to. plug the firm.

Here is a self-survey to find out if you do know your company and are using the information to help you make sales. If you can answer "yes" to nine or more questions, youtre moving toward success.

HAVE YOU }IET YOUR CO'VTPANY?

1. Do you really read company literature, manuals -' civeir yout Yes fl No tr

2. lf a prospect stumps you with a quest'ton about your'firm, do you do anything about it? Yes! NoE

3. Are vou interested in the operation of other deoartments? Yes fl No tr

4. Have vou ever visited the production line at your cbmpany? Yes ! No tr

5. Could you this minute describe your firm's distributidn system? Yes ! No tr

6. Do you have a pretty good idea of your outlit's finincial structure? Yes E No D

Can vou honestlv tell a orospect how his order will be handledi Yes E No tr

Do you know your tirm's inventory on products you sell? Yes ! No tr

Do you feel customers have confidence in you? Yes fl No tr

Do you keep a file on company data?

YesI NoE

Do you worry about dot having enough knowl edge about your firm? Yes I No !

Do you know the actual size of your company?

Yesn NoI

qonsllltan-ts, S4es- T?al4ing pivision, Serylce Department, Empire Stat€ Bulldhg, New York, N.Y. 10001. Artlcle titles are:

1. Ih6 Solesnan lr o VJ.P.

2. Are You A Salosman?

7.

8.

9.

10.

ll.

12.

3. cot Acourhtod mth Your Odmpany

4. Yorr'ro On 9tage

5. You Can't nrdWlthout Amnrunltlon

6. You Are A Gooilwlll Ealegma,n, Too

7. Closlnc Tho Salo

8. Eow Tb got Uo An Intsrvlew

N. Kait

Out-of -Towners Nail Shasta Prizes

THE THIRD ANNUAL Shasta Lumberr men's Golf Tournament, held at the Riverview Golf & Country Club in Redding, once again had a record number of out-of' towners walk off with a goodly share of the goodies. Bob \[/ells, of Tarter, Webster & Johnson in Los Angeles, shot a 75 for the low gross trophy with Portland's Sim Chapman, Chapman Lumber Co., a scant stroke behind.

The low net trophy went to Sacramento's Lloyd Gabbert of Gabbert Lumber Sales

who edged out Ralph Lamon of San Fran' cisco by three strokes.

In the first flight it was a three-way tie between Norm Winsor of Sequoia Pine Mills, Bruce Walton of State Box and Vance Lumber's Don Michaelson, Walton deelared the winner by a shake-off. Ernie Parks of Brightwood Lumber and Dick Kornman of Redding rounded out the flight.

Another three-way tie in the second flight between Walt Stuermer of Sequoia

Popnunntiilg,

McDonold Cedqr Products, [td.

Lnmford Cedor, Ltd.

Turnoc lunrber C,o., Inc.

WhnlpAnlp\illg

Pine, Paul Flescher of Reno and Ray Smith of Round Mountain Lumber was decided by a toss of the dice. Steurmer emerging the victor. Runners up were Bill Wells of Redding and Ted Avram of Sequoia Pine.

Third flight winner was DeWitt Smit} of Bear River Lumber Co., followed in the usual order by Little Valley Lumber's Fred Haynes, Jim Mahan of MB&C Lumber, Ed O'Kelley of W. R. Sayre Lumber and Golden Gate's Gaboury.

In the calloway division it was North Valley's Paul Phelps on top, Bob Ahrens of Diamond National second, Ray Williams of Kimberly-Clark third, Diamond National's Ron Hoppe and Charles Moss of North Valley tied for fourth, Carl Allison of U. S. Plywood and D&RG's Bob Port tied for fifth, and sixth place tied between Bob Pugh of Main Lumber and Bo Ahrens of California Sugar & Western Pine Agency.

Longest drive in the II and under handicap went to Sim Chapman and in the 12 and over division to Ted Avram. Bob Mason won the accuracy drive event and closest to the pin prize went to Paul Flescher and Bill Ryan of Ryan Lum'ber, and Bob McKean of Main Lumber Co.

NAWTA Areo Meeting

The question so many have been asking lately, 'owhere Did the [,enders Go?" was the topic at the National-American Wholesale Lumbermen Association's meeting in Los Angeles. The meeting was one of -any that NAWLA has held across the countnthis fall.

The man answering the question was Robert D. Norton of Coast Federal Savings, who said three factors caused the housing fund shortage. They were (1) Sharp reduction of money going into sar'ings, (2) Other investments being competition, (3) Federal government controls on savings and loan associations.

Builders, realtors and money lenders are pressuring the government to let the mone-v return to the real estate market, he said.

Norton foresees the end of the housing sulolus within the nexl year. He feels the real estate business will return to normal by mid-1967.

Slcrtcm Lumber t Bulldlng llolcriolr |IIERCHAN!

SHIRISTEEYE session at NAWLA meet in Los Angeles included Denny Gilchrist, Jack Mulrooney of NationalAmerican, Bob Wells, speaker Robert D. Norton and meeting moderator, Sterling Wolfe.

Here's Hswq,ii

By PUT ROBBINS Executive Director, Hawaiian Wood Products Association

nNE OF THE most distressing problems v plaguing Honolulu lumbermen is shipping damage. Most mills are more accustomed to rail shipment and seem to have difficulty in adjusting packaging and handling for water transport.

Regularly when checking incoming lumber shipments we see C & Btr 2x4, IxB construction shiplap and sometimes even lx8 clear redwood T & G that has changed from a basically square package to something that resem,bles a ball in cross section. You can imagine what happens to milled edges or our square edge 2x4's from this kind of handling. Many shippers fail to realize that with Hawaiian single wall construction all surfaces of lumber are exposed, there is little chance to hide damaqes of anv kind.

CZ Appoints Ed Fountoin

Crown Zellerbach Building Products, Ltd. and Ed Fountain Lumber Company of Los Angeles disclosed recently that Fountain is the new .southern California representative {or Crown Zellerbach's complete line o{ western red cedar.

The products include 2", !' and 4l' heavy decking, siding in specified lengths (smooth and sawsize), lumber for cabinets and millwork, paneling, fencing, patio decking and planters.

Fountain said it will warehouse 1t/, million feet of western red cedar along with other products. Lumber will be shipped from Canada as deck cargo on pulp ships

ln recent years regular shippers to our market have developed special packaging to eliminate damage. Simpson Timber found a very successful packaging method that has cut damage of redwood T & G down to nothing. Others have followed Simpson's lead, but we still find an excessive amount of damage in some wood products.

Thus we are so pleased that Matson Navigation Company has developed the flat

and be airdried at dockside, then transferred to Fountain's wholesale yard.

Several new pieces of equipment will provide faster in and out truck service, the company said.

Trucks will pick up other items such as Lam-Loc pecky cedar, laminated timbers, decking in many species and construction lumber. This will save truckers time, as various items can be picked up at one location.

Shermon A. Bishop Relires

Union Lumber Company's vice president of sales, Sherman A. Bishop, will retire December l, C. Russell Johnson, companypresident, has announced.

Descri,bed by his colleagues as the redwood industry's oodean of salesmen," Bishop's retirement has prompted industry leaders to credit him with being one of the originators of redwood promotion. "Sherm set the pattern for redwood promotion and redwood's been the better ofi for it ever since," sums up Philip T. Farnsworth of California Redwood Association.

rack method of shipping mentioned below. Matson has been shipping lumber to Hawaii since near the turn of the century. Recently, breakthroughs in shipping techniques have increased the amount of lumber shipped to the Islands by Matson.

The development of a flat rack cargo container for lumber is an example of Matson's advancement in shipping. The flat rack has enabled Matson to make "door to (Continueil on Page 66)

CRA Elecfs New Presidenl

Harry A. Merlo, vice president and general manager of the Rockport Redwood Co. has been elected president of the California Redwood Association. He suceeeds John L. Robins of Simpson Timber Co. Merlo has served three terms as president of the Redwood Inspection Service, and has been associated with the Grading Commission and the National Wood Products Association.

CRA MEMBERS 0ISCUSS Matson llat rack container during a visit to the Matson container facility in Honolulu, Hawaii. L to R (back to camera)' Frank Troxel, Matson Navigation Compan!; A. H. Bartels, also with Matson; Potter

Staffler, Union Lumber Company; Ford Conger, Georgia-Pacific Corp.; John Jones, Union Lumber Company; Leo Hullett, Willits Redwood Products; Bob Hoover, Palco, and, in back row, Peter Johnson of the California Redwood Association.

Sherman A. Bishop

IYESIERI| RED CEDAR, one of the lightest softwoods, has high insulating value, does not shrink, warp or check to noticeable degree. Free from pitch, it is economical in home construction.

HARRY A. MERL0 (left), newly elected president of the California Redwood Association is congratulated bv Philip T. Farnsworth, who was re-elected-to serve hi3 fourteenth year as executive vice president of CRA.

uta

newsanawews

by BOB McBRIEN executive vice president of the Lumber Merchonls Associotion of 'Norlhern Colifornio

f)VER THE YEARS I have devoted more than the usual amount v of time attending conventions, meetings, seminars, conferences, clinics and the like, but never have I heard such glowing comments and compliments on a program as those being made on LMA's reeent Top Management Seminar. It astounds me!

Two years ago when we decided to conduct our first Top Management Seminar at the Tahoe Alumni Center we set as our goal the assembly of a program that would assist owners and managers of retail lumber yards in their daily efiorts to increase sales and profits. Our conc,ept was clear and simple-we wanted to bring information and new ideas to our dealers so they could put them to work for their profit potential.

This year we continued this theme. Owners and managers were treated to the "best educational program ever conducted by LMA." This appraisal is unanimous among those who participated at fuilomar near Pacific Grove.

Looking back on the Second Annual Top Management Conference and appraising the reasons for its great success (so we can use the same formula in. the future), I am convinced it was the pre-conference time and efiort devoted by the educational committee headed by Art Masters and Duane Bennett, plus the fine research and efiort put forth by our spe,akers.

Elsewhere in this issue of The MERCHANT you will find a comprehensive report on what our speakers had to say and how dealer-owners and managers received tl-reir comments and sug- gestions.

Hardly a day goes by that one dealer or another doesn't call into the office and comment that he wishes he had been at Asilomar. We, tooo regret that eaery dealer in northern California couldn't have been in attendance for there was much information (all free) to benefit from and thousands of dollars worth of efiort expended in behalf of the retail lumber dealer.

We are most appreciative of the fine programs conducted by our speakers . and we look forward to receiving your regsstration for the third annual when it comes aroun d in L967. Don't miss the boat again, if you weren't there, and if you need any incentive to attend, just ask the man who was there!

Be sure to watch for this column next month, I'll have a special announcement to make concerning money. Money that will go directly into our dealer's profit accounts. Non-members will be interested, too, for we will explain how they can cut their operating coets substantially in a critical area that can't be overlooked by any dealer.

CALIFORNIA PACIFIC SALES CORP.

Illt TERnlflC success of their second annual top management seminar is related by Bob in this month's column.

T HE AR' ZON A SCENE

SecretaryManager

\IfOOD promotion is the number one Y v project of the Arizona Association and tlle most important project now under way is the "Test Houses" at Arizona State University Experimental Farm.

The "Test Houses," one of block construction and one of wood, is a heating and air conditioning study of wood versus block construction.

A meeting was held in September in the office of Dr. Walter Burdette. A.S.U. advisor of the project with Bill Buttery, A.S.U. student, who collects the data on the project; Chuck Gehring of Wood Marketing, Inc. and myself.

The group determined at that time that heating and cooling cycles would be completed rby early summer of. 196? and the tests should be cut off at that time. In view of the group decision, President Charles Mann, of the association, appointed the following Test House Committee: Ed Banker, Georgia-Pacific Co.o chair-

man; Chuck Gehring, Wood Marketing, Inc.; Morris Turken, Thrift Lumber Co., association treasurer; Dr. Walter Burdette, advisor, A.S.U., and myself, with the association.

This committee will

(1) Collect test results,

(2) Determine the best method to pro. mote the findings, and

(3) Determine ways of financing publication.

Chairman Ed Banker sent questionnaires to the committee on the above three facets of the project, and to get their id""r on how to attack the three facets involved in the tests. A public relations firm is being considered to help the committee with the promotion of the project.

Another important project of the association is the updating of their Wood Products File, distributed to over 200 architects in the state of Arizona. In view of the new lumber standards and commercial standard on plywood, the association is updating the Wood Prodrrcm File and

new technical data on lumber and plywood will be distributed to the architects, whpn it is available, which is tentatively set for the first of the year. i

The most recent wood promotion project ' of the association was the o'Living Patio :: Display" built by the retailers in the Phoenix area and displayed at the Forest Products Fair, held October l0 to 15. Over 10,000 pieces of literature on wood weref distributed at the display to the viewing l pu,blic. More than 300,000 people attended the Fair and the maintenance crew at the Mall reported that less tlan 100 pieces of '-, literature were left in the trash cans. This proved to the association that this was a fine project to distribute literature on wood.

Arizono Retoil Lumber & Building Supply Asrociqlion

P0PULAR LUIIBERMAII Wally Lingo kight) has ioined Jim Rossman at Twin Harbors, Sales Company's'Santa Ana office. Lingo, a past president of the Loj Angeles Hoo-Hoo club, was an l&year veteran with Sun lur+ ber and was purchasing agent prior to joining Floyd Mullen Lumber Co. in Inglewood, Calif.

NORTHWEST NEWS

By R0SS KINCAID executive vice president

fN THE REGIONS scntd hl theS'estern. r dealers. wholcsalc distributors and manufacturers will soon be receiving digests of the conclusions rear:hed at the Second AllIndustry Marketing Con{erence recently held at Gearhart, Oregon.

One hundred partilipants. r'epresenting all segments of the industry. gathered in roundtable discussions of matters of interest to all. The topics had been gathered lrom dealers, suppliers and manufacturers in preparation for the conference. Nine major topics were assigned with the samc numbt-'r of discussion tables involved. Everyone, however, was given ample opportunity to express himself on all subjects listed.

Next month's issue oI The \lerchant will carry summaries of conclusions reached to these topics which were:

(1) Should suppliers'catalogs be priced on the basis of ,.uggested retail or net cost?

(3)

Should th.ere bc standardization of invoice payment terms within our industrv ?

How can a clearly defined policy be established within our industry for the proper placement of responsibility when product failures occur ? What are the mo,st important areas o{ assistance to retailers that could be provided by other indrrstry segments?

(9) Recognizing the growing interest shown by "giant" merchandisers and discount stores in the light con. struction industry, what suggestions can be ofiered to the retail lumber and building matt:rials dealer to assure his position and growth in tht' marketplace?

W. Stewart Orr. 3 C's Lumber Co. in Grants Pass. Oregon. served as chairman.

Plummer Elected Rl5 President

H. Pierson PIummer. executive vice president of the Union Lumber Company has been clected president of the Redwood Inspection Service.

(6)

(7r

What is the relative efft'<'tiveness of the various local advertising media? Should manufacturers and wholesale distributors provide written sales policies and retailers written sales and purchase policies?

What a-ssistance could manufacturers and wholesale distributors offer rt:tailers of a local marketing area in staging a joint open-house type promotion ?

What positive opporturrity factors are emerging in the t'onstruction business during this pcriod of "tight moneY?"

Plus Soles ond Profits to Deolers in

With Union since 1939, he has been a member of the RIS grading commission and an alternate director of the National Forest Products Association. He is also a past member of the Grade Standardization committee (NFPA).

He succeeds John L. Robins, Simpson Timber Company, to the presidency. Re-elected to their current positions were P. E. Nell of Sonoma Wood Products, vice president; and Philip T. Farnsworth. -secretary-treasurer.

wooD

SLIDING GLASS DOORS

Outstonding Soles Feolures:

Wood permits doors to be finished noturol or pointed to molch interior trim.

Welded Steel T-sections on oll Sides Prevenl Worping ond Give Slim Look.

Aluminum Sill Protects Exlerior Side ogoinst weqr but prevenls condensotion.

Stoinless Steel Weqtherstrip ond Polyurelhqne Foom ot Interlocker insures

Weothertightness

Wood Ponels in Lower Holf of Door ovqiloble when required.

Self-Closing Screen on Nylon Beorings Con Not Derqil.

Removoble Troditionolor Diomond Mountings Provide Multipone Effect.

Doors ore Prepdred to Receivel/q" Plofe or s/e" or l " lnsuloling Gloss.

lilerqlure ond Detoils on Requesl

Weslern Lumber & Building Moleriols MERCHANT

H. Pierson Plummer

MR.

o

o

Willih

Builders Money Shorfoge Plon

The president of the National Association of Home Builders has advocated a four-point program for the federal government to ofiset damage being done to the housing industry as a result of the shortage of mortgage money.

Larry Blackmon called for:

(l) Congress to increase the purchasing power oI the Federal National Mortgage Association and provide the necessary funds so that it can better perform its obligation to come to the aid of the private sector of home building in the time of crisis.

(2) The Congres to place a 4lz7o ceiling on the lower priced, individually purchased Certifi cate of Deposit.

(3) The Congress to empower the Federal Reserve Board to purchase obligations of the Federal Home Loan Bank Board and FNMA.

() The Administration to increase the Federal Housing Administration's interest rate from $s/n/6 to 6Vo.

Such steps are necessary, Blackmon said, because repercussions of the money shortage are already being felt by the general public and will undoubtedly become more acute. He said a new survey of builder members of his association showed that BO/p of the respondents are having to cut down their operations by an average of 35Vo.

'oProjected to all our builders," he said, "this figure would mean a reduction of a quarter of a million units in the nation's supply of new housing in the next 12 months." Builders. he said. are cutting back on their labor forces.

Mortgoge Money Source Suggesled

A "joint mortgage lending program" by the building materials industry would be a partial solution to the current residential mortgage problem, Gene C. Brewer, of U.S. Plywood Corporation has suggested.

"Companies and individuals with a stake in the prosperity of the construction industry could form a lending corporation which would provide supplemental funds to primary mortgage financiers, permitting them to make loans up to 90 percent," Brewer said in an address to the 45th annual meeting of the Producers' Council, Inc.

The plywood executive said these loans would ooassure a continuous flow of money to eligible buyers at rates and down payments they can afiord. The plan also would serve to increase the business of traditional lending institutions."

Brewer said that the lending program is only one of several rem,edies that industry officials are considering. Another is the possible use of the industry's pension funds to help in the financing he said.

If the primary lender was restricted to loans of not more than 75 percent, the new corporation would provide funds for the additional 15 percent," he noted.

'oThis would not be written as a second mortgage, but as a single mortgage loan. The borrower would be required to pay only one quarter of one percent additional to obtain the high ratio loan."

Building Moteriqls RR Cqr

A new type of freight car, specially designed for the shipment of plywood, lumber, gfpsum board, pipe, structural steel and similar building materials, as well as other lading usually carried on flat cars, is now being demonstrated to railroads and shippers by Evans Products Company. Evans' 100-ton Building Products Flat Car is equipped with movable, self-locking bulkheads, HydraCushion sliding sill underframe, a unique new deck design with convertible sections that form load-bearing pieces, and chain tiedowns that are adjustable lengthwise and across the car. The car is thus &simed to fit the load.

, White Fir

Mtlrttt

lved Ptodclt

, Sugar Pine Pine

up to 18'. Fine old growth timfrom our YollaTree Farm.

- c0R1{t1{G PASI(E]ITA

TwentY'FlyeTears Ago

As Reported in the November Lg4I,Issue of The Merchant, Est. 1922

George Tolliday has acquired the interests of Dean Cook in the Madera Lumber 'Co. at Madera, Calif. and will be associated with C. K. Lesan in the operation of the yard.

Roy E. Hills, Wendling-Nathan Co., San Francisco, rilas a business visitor to Los Angeles last week. IIe attended the Stanford-U.S.C. football game.

Earry Dowson, sales manag:er, Medford Corporation, Medford, Ore., recently spent a few days in Los Angeles on company business.

Ensign John S. (Jack) Butler, who has been stationed in the Ifawaiian Islands for the past several months, paid an unexpected visit to his parents, Mr. and Mrs. Seth L. Butler, San Francisco, last week. Before entering the Navy, Jack called on the retail lumber trade for his father who is Northern California sales representative for Dant & Russell, Inc.

George T. Gerlinger, of Portland, president, Willamette Valley Lumber Co., was recently in San Francisco and Los Angeles on business.

O. V. Wilson of Central Lumber Co., Stockton, recently returned from a 30-day trip to the Pacific Northwest and Alaska.

Union Lumber Company announces that Ray Shannon, district sales manager at Los Angeles for the past several years, will be transferred to Fort Bragg, where he will be production superintendent and that Abe E. Jackson, production superintendent at Fort Bragg will take Mr. Shannon's place as district sales manager, Seth L. Butler, San Francisco, Northern California representative of Dant & Russell, Inc., recently spent a week in the Northwest where he visited the Portland office and called bn a number of the firm's sawmill connections.

W'. R. Morris, Eastern sales manager, Union Lumber Co., has returned to New York from a 10-day visit to the head office in San Francisco and the company's operations at Fort Bragg, Calif.

Jim Farley, assistant Western sales manager, The Pacific Lumber Co., San Francisco, made a business trip to Los Angeles last week.

E. C. Ilallinan of Hallinan-Mackin Co., San Francisco, recently spent a week at the companyts Los Angeles office.

John Yosmek, Dant & Russell, Inc., Portland, is on a business trip calling on the company's sales representatives in the Southern and Eastern states.

Ray Yan Ide has joined the sales staff of W. B. Jones Lumber Co., Los Angeles, and will call on the industrial trade in Southern California. Ray was formerly with Hobbs Wall Lumber Co., and ealled on the retail lumber trade, first in Southern California, and Iater in the San Joaquin Valley.

W. E (Bill) Cooper, vice-president, and J. W. (Jack) C,ooper, Southern California representative, of the Roseboro Lumber Co., have returned to Los Angeles after spending several days at the company's nill in Springfield, Oregon.

Eomilton von Breton, E. J. Stanton & Son, Los Angeles, will be back after the first of the month from an extended business trip through the South, East and Middle West where he is visiting the lumber consuming centers.

Benj. Ostlind, well-known authority on plywood, is now with California Panel & Veneer 'Co., Los Angeles, as sales engineer.

Charles L. Cheeeeman is now with E. J. Stanton & Son of Los Angeles and is connected with their Fir and Pine department.

Walter S. Johnson of Tartar 'Webster & Johnson, San Francisco, and W. E. Arblagter of Mt. Whitney Lumber Co., Los Angeles, returned recently from a hunting trip to Canada.

Exclusively for California . .

New Redwood Pork Plqn

A congressman from California has urged a compromise national redwood park and seashore plan which he said would ,,make jobs. not take jobs."

Rep. Don Clausen (R-Calif), referred directly to the redwood park dispute that saw government figures and lumbermen in sharp disagreement recently. Clausen said his plan would include oui standing features of rival national park plans advocated by the Sierra CIub and the Save-the-Red*oodr L""guu.

The congressman's plan, if adopted, would comprise more than 360,000 acres of tlle redwood industry recreation aieas. tree farms. and demonstration forests, as well as multiple-use land management areas of the U.S. Forest Service.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth FIr Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Stude from Warrenton Lumber Co,, Warrenton, Oregon

Hemlock Dlmension from Westport Lumber Co,, Westport, Oregon

Douglao Fir Studs from Shapherd I Dather Lumber Co., Longview, Wash.

Clausen, in citing the need for such a compromise bocause it would erase insecurities among workers and buiinessmen in northern California, proposed a transfer of federally owned Kings Range conservation area in Humboldt County to the state of California. to be administered with the Humboldi Redwood State Park.

Tight Pqnts Crisis Loosens

A walkout of union workers at International Paper Co.'s Gardiner, Oregon plywood plant was due to a 'otight panG" griev. ance, union officials confessed recently.

Shapely Pat Morris, who works on the graveyard shift with six other women, was the center of the controversy. She had been told by a company loreman tlat her jeans were "too tight" and that she had better change them.

When Miss Morris stalked out of the plant so did orher members of Local 2195 of the Lumber & Sawmill Workers Union.

Company officials said the union did not comply with grievance procedures before striking as required in a written agreement. But pert Miss Morris, the wiser for her experience, now is wearing "different clothes," IP officials disclosed.

All workers are back on the job.

Ef.

Utilify Grode Pqsses Test

Utility grade Douglas fir used as wall studs will resist hurricanetype forces at up to six times the loads required by building codes.

Now, over 5,000,000 feet ol dimension lumber and studs monthly manulactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-12W or 78il-0844.

Three recent tests showed this convincingly at the Forest Research Laboratory at Oregon State University in Corvallis, the Western Wood Products Association reported.

"Utility's tremendous performance in these tests will be of greal value in advancing the merits of this economical, highly usable grade of lumber for ordinary light frame construction," declared WWPA's technical services director, T. K. May.

Some building jurisdictions have been prohibiting the use of 2x4--inch Iumber of the third, or Utility, grade in conventional exterior walls of homes. So WWPA asked the Oregon laboratory to prove whether or not Utility grade is strong enough for this use.

Weyerhqeuser Sets Sqles Record

Weyerhaeuser Company achieved record sales of $606,(M2,306, during the first nine months of 1966, but profits dropped from record levels established in 1965.

Sales were up 15 percent from last year's comparable period, but net income for the third period declined to bring the nine month income total below that of last year.

President George H. Weyerhaeuser attributed the decline in earnings to a number of economic and market factors. A sharp drop in building materials prices, reflecting tle current tight money market which has dramatically cut housing starts, was amon€i those mentioned.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Sqcrcrmenlo Distribution Center

Weyerhaeuser Company dedicated its new Sacramento distribu. tion center with a buffet supper for some 300 lumber dealers, architects and wood products users from northern California. Tours displayed a wide variety of dry lumber, solid core and fire doors, Douglas fir and hardwood plywood, hardboard and particleboard.

Weyerhaeuser Prefinished Siding Panel 15 was used in con' struction of the warehouse building. It is an aluminum oveilaid plywood which performs three separate jobs in a single applica' tion: finished exterior siding, sheathing and reflective insulation. It is guaranteed not to need refinishing for 15 years.

The enlarged distribution center increases service to dealers and the construction industry in California according to Ray Welch, distribution center manaser.

Stronge Threqt to the Redwoods

Man's modern skills in stopping fires and floods could, over the long haul, eliminate California's great north coastal redwood for' ests as effectively as the chain saw.

That's the view of a University of California forest ecologist, Dr. Edward C. Stone, after some years of research on the potential of the redwood trees to thrive through repeated deposits of silt and debris.

If park managers are to preserve the giant redwood groves, Stone has said, they may have to burn periodically, use herbieideg or physically remove competing trees and- grind out the stumps to the ground line.

"Should the elimination of fire and flooding seriously alter the mineral cycle ttrat now involves redwood," he saido "and there is some strong evidence that this may indeed happen, then redwood could die out within tJre next 100 to 200 years and become a minor element in the fora of the alluvial flats."

If these trees become unhealthn tle University forest researcher pointed out, they tend to lose their balance and topple over, because tJrey are not laying down a supply of cellulose sr{ficient to maintain a prop€r center of gravity. Only a few of those that fall on the flats will produce sprouts, 'he said, and openings in the canopy will be created. Then will come Douglas fir and tanoak seedling+ and subsequently bay and lowland white fir in place of the Douglas fir.

"It is conceivable," he added, 'othat once the cycle is fully understood, blockages could be removed by application of soil a-endments.tt

hy CCINC|LITE'

You get a good turnover on one ol the fastest growing decorating ideas on the market today. Do-it-yourselfers find out quickly how easy it is to resurface furniture, counter tops, cabinets, or any flat surface with Conotite plastic laminates. Being able to apply authentic woodgrain or decorator colors, patterns, and abstracts to drab or worn areas appeals to thrifty and smart homemakers. They're interested immediately and your sales will prove it. Conolite decorative plastic laminates are available in a self'standing, self-dispensing rack. lt stocks up to eight rolls of 30'or 36n wide rolls for an attractive traff ic stopping display. Rack is a complete merchandising unit with literature on the patterns available and easy-to-apply instructions.

A WHI|PPIIIO 5O% MARKUPI

Display unit free with an order of 6 rolls.or more of Conolite's woodgrains, pattern5, and colors. Retail value $3OO.OO-your cost approximately $192.00.

TOURING t{Eilf CEI|IER Weyerhaeuser built in Sacramento were reprelentatives of Home Lumber Company in Yuba City, Calif. (l-r) A. L. Carr, toyall Tlpto-n, David Dobbs and Weyerhieuier representa:live Laurence Keller and hjs.wife Nancy' A large contingenl from the Mirysville-Yuba City area visited the facility.

Wcrtern Lumbcr t Buitdlng toforlolr t$EfCifANT

Ncw Lnt@tratultr@

Deolers'Soles Aid

An illustrated, four-color brochure just published by Weyerhaeuser is available to dealers as an aid in describing uses for new M uralwo od prefinished

mill products are included where applicable.

\ilRITE: Red Cedar Shingle & Handsplit Shake Bureau,5510 \trhite Building, Seattle, Washington.

New 'Siqndord' Edition

The 1965 edition of the "Standard for the Use, Maintenance and Operation of Industrial Trucks," containing revisions, has been issued by the National Fire Protection Association.

Widely referred to as a guide to good practice, this technical standard applies to fork trucks, tractors, platform lift trucks, motorized hand trucks and other specialized industrial trucks powered by electric motors or internal combustion engines that are designed for use in hazardous locations.

F- ' handwood paneling in home or tF"l office. g$*r. ' f:iY I'he exact grain patterns and "': color tones of real hardwood are ).' reproduced on durable hard- .i board panels made especially by the company for its muralwood i' paneling.

The brochure describes how muralwood paneling can be used economically to panel almost any room or wall in the houseliving room, family room, kitchen, bedroom, and dressing area. Or, it can be used to provide warmth and elegance in any office. A 12 x 8-foot wall can be paneled for only about g2b, for instance.

Color photos show muralwood paneling in a variety of room settings and in all six wood tones: teak, rosewood, walnut, butternut, cherry and birch.

WRITE: Weyerhaeuser Comqany, Wood Products Group, Tacoma, Wash. 98401.

New Buyer's Guide

A Buyer's Guide, containing information on red cedar shingle and handsplit shake mill products, has been updated and reissued by the Red Cedar Shingle & Handsplit Shake Bureau of Seattle, Wash.

The newer edition contains information on plant facilities and product lines of more than 240 member mills represented by the Bureau in Waihington, Oregon and British Columbia.

Complete data on shake and shingle machine capacity, groov- ing facilities, dry kilns and pal- letizing operations is included in the issue. Brand names of

WRITE: National Fire Protection Association, 60 Batterymarch Street, Boston, Mass.

Descriptive Cotolog

A complete description of joist hangers, post anchors, metal bridging and structural framing connectors is given in a new products catalog issued by Silver Metals Products Company of Hayward, Calif.

T'he catalog contains information on dimensions, applications, architectural and engineering points.

\MRITE: Silver Metal Products Co., 1815 National Avenue. Ifayward, California 94545.

Displcy Informofion

New literature that shows six money-making displays selected by successful dealers as an aid to volume sales of cupolas and weathervanes is available from Stephenson & Co.

The new form shows dealers how to set up attractive, eyecatching displays in their showrooms by using their regular stock, and the attractive, heavyduty shipping carton which eontains a strong selling message.

Most of these displays require only a minimum of 2% square feet of floor space, Copies are free.

\ilRITE: Stephenson & Co., 75752 fndustrial Parkway, Cleveland. Ohio 44136.

Hqndbook Anoiloble

The Armstrong saw filers handbook, first published in 1960, has become a valued reference book in lumber production

and care of saws used in the industry. To keep up with new trends in the industry, the handbook has been revised.

Several se ction s coverlng scrag mills, double arbor edges, and inserted tooth trim saws have been revised.

WRITE: Armstrong Manufacturing Company, 2135 N.W. 21st Ave., Portland, Oregon.

CRA Promotion Book

The publication of Redwood fnteriors, a new 12-page color and black-and-white idea booklet, kicks ofr the California Redwood Association's 1966 Interiors campaign.

The booklet features photographs of AID and architect desigaed rooms utilizing redwood for wall paneling, ceilings, window mullions and trim.

The promotion, designed to increage avrarehess of rnedwood as an interior building and deborating material among consum- ers, is timed to break in newspapers and magazines when consumer interest in home dec-

slotted, standard-size conclete Soundblox. It includes general information, technical data, tables and graphs on Soundblox sound absorption coefrcients, sound transmission loss values, installntion details, and speciffcations.

WBITE: The Proudfoot Company, fnc., P.O. Box 9, Greenwich, Conn. 06830.

Revised Stondords Bool<

One new standard and revised pages for 13 other standards for the AWPA Book of Standards have been issued recently, according to Harry Dunstan, president of the American WoodPreservers' Association-

The book is a looseleaf binder containing all standards of the Association and is of value to preservative manufacturers, producers and users of treatcd wood, inspectors and chemists.

WRITE: American Wood-Preservers', 839 Seventeenth Street, N. W., Washington, D. C.

Kiln Choin Focts

Two improved kiln chainsofferlng higt heat transfer, long service life, and outstanding €collomf-a1s detailed in an illustrated brochure now obtainable from industrial supplies & machinery group of American Chain & Cable Company, Inc.

Designated Circ-o-Lap and Circ-o-R,ing, the all-welded chains provide a high-heat- transfer-surface per foot of chain, along with minimum chain diameter.

The brochure provides tables on heat-transfer surface-area per foot of Circ-o-Lap and rCirco-Ring chain. In addition, data are given for both chains on ring diameter and weight per foot.

\trRITE: Industrial supplies & machinery g'roup, Arnerican Chain & Cable, 464 E. Princess St., York, Penna.

orating is at its peak.

The consumer booklet will be previewed for desigrrers and deeorators in a special kit to be distributed to the members of the American Institute of Interior Designers.

WRITE: California Redwood Ass'n, 617 Montgomery St., San Francisco 94111.

Soundblox Brochure

A four-page brochure describing new Soundblox, sound-absorbing, structural masonry blocks, is offered by the Proudfoot Company, Inc.

The brochure describes the new. concept in sound control involving use of the specially

Booklet Offered

Lifetime white baJced-enamel gutters and downspouts are presented in a new three-eolor booklet available from U. S. Aluminum Corporation.

The folder contains photo illustrations in the form of exploded views of components of the company's 10-, 20- and 32foot long guttering and adjoin- ing rainpipe. The company is the only manufacturer of 32foot length gutters.

A full explanation is given of the per{ormance characteristics of Permlar, an acrylic enamel paint applied to U.S. Aluminum gutters and downspouts.

WRITD: U. S. Aluminum Corp., 11440 W. Addison St., Franklin Park. Ill. 60131.

Four-Color Brochure

Redwood ldeas

New Fnodu@t FnoffEts

New Disploy Lobels

New identification labels for Royalcote panels have been made available to dealers by Masonite Corporation.

Products, promotions qnd soles qids

you ccin use to build sqles ond profits!

tones: teak, rosewood, walnut, butternut, cherry and birch.

WRITE: Weyerhaeuser Company, Wood Products Group, Tacoma, Wash.

New Touch in Poneling

General Plywood Corporation has created a new touch in all-wood prefinished hardwood wall panels: pastel colors.

Thanks to General's patented super microseal finishing process, the color emphasizes

sidings, comes with battens or decorative g1ooves.

TrendTex plywood sidings are avsilable

Panel Stickers

The pressure-sensitive stickers come in two sizes for use on panel displays and for use on hanging displays.

\ilRITE: Masonite, Box B. Chicago, Ill.

Reol Wood Look

Dealers can offer hardboard paneling that's almost impossible to distinguish from quality hardwood, yet costs only half the price, with Weyerhaeuserts new line of muralwood paneling.

Pastel Panels

the wood grain rather than covering it up. They are designed to retail for approximately $10 per 4 x 8 foot panel.

The introduction of pastel paneling comes hard on the heels of another General Plywood innovation, a complete line of maple paneling in five distinctive color tones, a potential successor to price-troubled birch as a volume item.

WRITE: General Plywood Corp., 3131 W. Market St,, Louisville, Ky.

New Pcnel Tones

Masonite has announced an extension of its prefinished Colorlok X-ninety panel siding colors to include willow green, desert sand (beige) and pearl gray, in addition to shell white.

The panels, 4'x8' and 4'x9', are used with color coordinated snap-on plastic battens which provide concealed nailing at joints and batten locations. TIte 7/t6" nom. thickness is identical with Colorlok X-ninety lap siding and other X-ninety sidings.

The company ofers a l0/25-year guarantee on the preffnished siding-10 years on the finish and 25 years against hail damage.

WRITE: Masonite Cor?., 29 N. Wacker Drive., Chicago, Ill.

Rustic Plywood Siding

with a choice of six factory applied stain finishes which eliminate in-place finishing costs. The new siding combines white pinets time-tested durability with the strength and low installation benefits offered by plywood.

The panels are made of top-grade westem pine and come in six decorator-inspired colors: royal red, Spanish olive, sunburst yellow, Danish blue, forest green and royal lavender.

The distinctive surface texture emphasizes the traditional characteristics of the species and harmonizes with colonial, ranch and contemporary design and color.

Genuine white pine's uniform summer and spring growth gives the wood a consistently even facb without unsightly grain rise often found in other species.

WRITE: Potlatch Forests, Inc., Wood Products Division, Dept. PT,32O Market St., San Francisco.

Ceromic Fireplcce

The Condon-King Company, manufacturer of the nationally famous Firehood fireplace, has announced a new ceramic fireplace, the Aztec,

The exact grain patterns and color tones of real hardwood are reproduced on tough, dent-resista^nt hardboard to provide a deep, lustrous wood-grained finish in six color

Potlatch Forests has expanded its plywood line to include a nevr economical gen- uine white pine siding with rough sawn sur{ace. The new siding, which augments Potlatch's TrendTex line of solid white pine

Aztec is hand textured from space-age ceramic and finished in tones to match five house & garden decorator colors: Inca gold, bronze green, mandarin red, burnt orange

lhe Aztec

Rustic White Pine

Six New Tones

and desert sand. These colors are accented by a rich matte black finish on the screen, flue sections and spun steel base, complementing the fireplace's graceful styling.

Available in solid fuel burning model only, the Aztec may be installed five inches from combustible walls, taking only a rninimum amount of floor space.

WRITE: Condon-King Co., Inc., 5611 208th Ave., S.W., L1'nwood, Wash.

Primewood lop Siding

A new lap siding-fully primed for finish coats of paint and manufactured from a special blend of fibers and resin to prevent splitting, warping or buckling-now is

prefinished and ready for installation. Easily cleaned with a damp cloth, the panels are highly resistant to scuffing and impact damages.

WRITE: Celotex, 120 No. Florida Ave.' Tampa, Fla. 33602.

New Kilchen Cobinels

The Long-Bell division of International Paper Company has introduced a new line of kitchen cabinets known as Spacecraft. The reasonable price of the line is expected to appeal to a wide market of builders, remodelers and 6o-it-yourselfers.

Spacecraft cabinets are pre-finished with a durable, armor-like amethyst finish.

Construction includes strong, modern flakeboard, specially engineered for Spacecraft cabinets to give dimensional stability.

The product, Minit-Foam, is made in a 6-ounce size and retails at $2.98. A 12ounce size sells for $3.98.

Won't peel, warp,

available from Weyerhaeuser Company for national distribution.

The engineered, density-controlled siding, called primewood lap siding, is made from a special hardboard product manufactured specifically for this use. Through research, the special hardboard base was designed not to split or dent when nailed.

Primewood lap siding has a double baked primer on the face and edges. The back is seal coated.

WRITE: Weyerhaeuser, Wood Products Div., Tacoma, Wash. 98401.

Celolex's New Ponels

Three new tA" t}aiek panels have been added to the line of woodgrain hardboard panels available from Celotex Corporation. In addition to silver walnut, golden wal-

The cabinets will fit any kitchen with custom-made precision.

WRITE: International Paper Company, Long-Bell Division, Dept. 661, P.O. Box 8411, Portland, Oregon 92707.

New Dispenser Tube

A new, patented dispenser or "meter tube" keeps putty and catalyst separated until squeezed, then emits them together in correct ratio ready for mixing.

ry@-@-;

Balance remains uncontaminated in the tube.

Formulations available are Poxy Putty, electrically and thermally insulating, general purpose epoxy adhesive with 3,400 PSI tensile.

Sea Go-In Poxy Putty adhesive for application on wet or totally submerged surfaces. sticks and cures underwater.

IYRITE: Permalite Plastics, 608 Terminal Way, Costa Mesa, Calif.

Aerosol-Pocked loqm

Uses of the spray include insulation for automotive, building and anti-condensation purposes, as a sound deadener and as a sealer of cracks and voids,

The unique packaging consists of two aerosol cans, held in a special, tuck end folding canton, which is manufactured by the folding carton division of Continental Can.

WRITE: Continental Can Co.. 633 Third Ave., New York, N.Y.

Color-Toned Decking

Lock-Deck laminated tongue-and-groove roof decking now is available in nine color tones. Potlatch Forests has disclosed.

nut and natural walnut are now available in both per{orated and unper"forated.

These value-priced wall egv€rings are 4' wide and 8' long. All panels are completely

The first rigid urethane foam to be contained in a patented aerosol kit is now packed by Kerr Chemicals, of Des Plaines, Illinois.

Lock-Deck Decking

The prefinished colors eliminate need for sanding, sealing, painting and staining, Potlatch manufactures Lock-Deck decking in three handsome grades and three

face widths, lr/t", 7yz' urr4 9r/r" (white i pine only). Species are genuine white pine, g; white fir, inland red cedar and douglas fir- i f, larch. Lock-Deck can be ordered in mixed

car shipments with other lumber a^nd ply- S wood products,

WBITE: Potlatch Forests, Inc., Wood

Products Division, Department P, 320 Mar- ,,4 ket.street, San Francisco, California 94111.

NOVETI^BER, t966

blistgr

Spacecraft Line

Meter Tube

New Foam Product

Silver Walnut

low- Cost House

Porta House, a leader in the pre-fabricated field for 20 years, has announced the creation of a lorv-cost portable house that meets all California state requirements.

The Porta Spandable may be bought or leased in a wide choice of floor plans, including kitchen apartments. It may be used for farm [ousing, weekend cabins, construction field offices, etc.

PROFESSIONAL DOOR UNIT MACHINERY

Three men can erect one in a day, including plumbing and wiring.

Construction is the lightest possible, with a unique unitized roof-wall-floor system so strong that it meets the loading requirements of conventional homes costing several times as much per square foot.

The Porta Spandable is made of modular, 3'wide panels Eo that all plain wall, window or door loeations are interchangeable. Location of fixtures and partitions also is extremely versatile.

WRITE: Porta House, 6767 Broadway Terrace, Oakland, California 94611,

Credit Cord Frqud Prevention

Lumber executives and firms using or furnishing credit cards to other personnel can now obtain a low cost fraud prevention service from Credit Card Control Corporation of America.

The firm has a "hot-line" telegraphlc notification service to instantly end further liability and responsibility for fraudulent charges made on cards which have been lost or stolen.

C. E, Ross, president of the firm, related that "each lost credit card accounts for an average of $500 in unlawful charges."

KVAL 92O

Looking for the ultimate in machining doors and jambs? Ask for information on the KVAL Model 990ftC0 Routing-Boring machine for doors only, the KVAL Model 950 Hinge Jamb machine and the Model 920 Strike Router Jig and Stand. Three doors per minute can be machined on the IOAL Model 990RCD RoutingBoring machine for doors only. Approximately five jambs per minute can be machined on $e Model 950 Hinge Janb machine and also about this number can be completed on the Model 920 Strike Router Jig and Stand. lf you are producing 75 doors per day or more, this combination is recommended.

KVAT MACHINERY

P. O. Drower A Phone l7O4 762-4363

, PETALUi A, CAuF. 94952

In the event of loss, subscribers need only send one telegram, collect, to Credit Card Control Corporation, who will instantly notify by wire all issuers of the subscriber's cards which have been listed with the company. The service charge is $4.95 per year for up to 10 cards and includes coverag:e for credit, charge, travel, membership, club and even library cards. The "hot-linet' service of the credit card -firm also includes full allowance for overseas notification via cable.

WRITE: Credit Card Control Corporation of America, Drawer 6338, Cherry Creek Station, Denver, Colo., 80206.

Multi-Colored locks

Chrome plating in attractive blue mist, charcoal grey and other colors is now available in a wide variety of locks produced by Yale Lock and handware division of Eaton Yale & Towne Inc.

The attractive color chrome products displayed by the company are available in

Wertcm Lumbcr & Building l/lqtcrlols

nearly all its variety of designs in the brass or bronze models, cylindrical, mortise, mono-locks, etc.

Before introducing its colored chrome product line, the company researched the use of colored chrome on locks and hardware items with Corrillium Corporation, developers of the process.

WRITE: Eaton, Yale & Towne, Inc., 401 Theodore Fremd Ave., Rye, N.Y. 10580.

New Hordwood Poneling

Three new imported and domestic hardwoods have been added to the dramatic BrucePly huntsman wall paneling series, produced by the E. L. Bruce paneling division.

They are genuine Brazilian rosewood, sliced white oak and butternut.

The panels have wide, deep grooving. Upto 22 separate face veneers in each panel are distinctly divided by wide cross-scoring to give BrucePly huntsman the look of colonial planks. Huntsman is suggested for accent walls.

Also included in the huntsman series is cherry, pecan and walnut. Huntsman is sold in 4'x 8' x V+" panels.

.WRITE: E. L. Bruce Co., Box 397, Memphis, Tenn. 38101.

Mochine Curr Timo

Key Kut Systdms of Ft. Worth, Texas, has introduced a .wall panel machine that automatically joins Key Kut studs and plates together in a pressed fit. It also automatically nails studs to plates.

Called the Lacer, the machine canies a "bunk' of studs in an overhead rack .

automatically dispensing them one-at-atime and pressing them into top and bottom plates.

Top and bottom plates are automatically moved into position beneath the stud dispenser on parallel conveyors..

Operating speed is 10 lineal feet of stud wall per minute with studs on 16" centers.

WRITE: Key Kut Systems, P.O. Box 8386, Ft. Worth, Tex. 76112.

Merchondiser Avqiloble

A colorful new merchandiser display in bright red and white is sirre to attract the eye of homeowners who want to decorate their homes.

The oraaments, made of imported African Obechi wood. enable the homemaker to ex. press herself creatively. Wood oraaments go anywhere on anything. They are easily

KVAL 99ORCD KVAL 95O

Portable House

NOVEMBER, I966

mounted with glue or nails; can be painted, stained or varnished, or used in their natural state.

Polybagged ornaments. ale available in 3" and 4" widths. Each bag contains two ornaments. Suggested retail price per bag:

Post Anchor Boses

Timber Engineering Company (Teco) has announced the availability of a product design and specification sheet on post anchor bases.

WProviding detailed inforrnation on manufacture, specifications, and method of use, the sheet has been prepared purposely for insertion in product reference files such as are maintained by architects, engineers, builders and material dealers.

Teco post anchor bases are designed to provide efficient and economical anchorage of 4x4 wood posts to concrete slabs. Made of heavy galvanized metal and supplied with special galvanized nails, the product is engineered to resist uplift resulting from high velocity winds.

WRITE: Timber Engineering Company, 1619 Massachusetts Avenue, NW, Washington, D.C. 20036.

Gypsumboqrd Innovolions

Innovations in lightweight gypsumboard and factory finished wood surfaces that take heavyweight abuse will be among key contendels for attention at the National Association of Home Builders convention in Chicago December 4-8.

The new polymer-alloy pressure laminate has both matte and smooth finishes and is designed for flat as well as veltical surfaces of many built-ins.

WRITE: Georgia-Pacific, P.O. Box 311, Portland, Otegon 27207.

Teco Cross Bridging

Only a few taps of a hammet are required to install a new cross bridging developed by Timber Engineering Company, Washington, D.C.

Called "Fas-Lok," the bridging requires no nails. It is available in nine sizes to

3"-69/; 4"-79t. Display assottment of 288 pieces WRITE:R&RWood Splingfield Gardens, N.Y.

stocks complete (144 bags). Products Corp.,

A cabinetwork flakeboard with a polymeralloy sulface in many colors and woodgrains promises to ease finishing headaches for cost-conscious builders, says E. L. Kimball, sales promotion manager for GeorgiaPacific Corp. He is in charge of the exhibit for G-P which annually stages a major ns11-ploduct unveiling at the builder event.

accommodate 2x8, spacd 12",16" and

WRITE: Timber 1619 Massachusetts ton, D.C. 20036.

2x10 and 2x12 joists 24" on centers. Engineering Company, Avenue, NW, Washing-

Heads, or tails? Someone loses!

Flipping a coin is not the way to choose building materials; because half the time you'd be wrong. Consult yowr Ind,ependen specialist about what's best for your important job. That's us-for 47 yearc of service to builders and home-owners in Southern California.

Economical, time-saving service on Fomnica and. tbe best in softuood, and bardeuood. Plyu)ood.s, Monkeypod Plyuood.s, and' Masonire Brand Hard.board..

New Woodgroin Ponels

Celotex Corporation has added India teak, black oak and butternut to its extensive line of hardboard woodgrain paneling.

The handsome holster is constructed of rich-black natural leather: and fastens to the user's belt for easy carrying when not in use. When the user is ready to transmit hs merely unsnaps the transceiver from its "quick draw" holster and talks.

Redwood Bevel Siding

A neu' prefinished redwood bevel siding in a lough sau'n texture and attractive stains has been announced by Simpson Timber Company.

Sierra-sawn is a certified kiln-dried California ledwood siding product that not only speeds construction but also eliminates the

Completely prefinished and ready for installation, the panels can be cleaned easily with damp cloth. The tough finish and hard dense composition of the panels make them highly resistant to scuffing and impact.

WRITE: Celotex Corp., 120 N. Florida Ave., Tampa, Fla. 33602.

Cluick-Drqw Holster

A new leather holster for the personal messenger line of handheld transceivers has been developed by the E, F. Johnson Company of Waseca, Minnesota.

The holtser is available through electronics distributors and two-way radio equipment dealers.

WRITE: E. F. Johnson Company, Waseca, Minn. 56093.

need for on-site finishing and reduces weather worries for builders, allowing 'longer building seasons.

Available in two prefinished stain colors and a natural redwood finish, the siding also is back-primed with a water repellent especially developed by Simpson Timber Company to prevent capillary penetration

Weslern Lumber t Building Moferiols II,IERCHANT

Sierra Sawn

Hardboard Panels

of water at exposed lap edges.

WRITE: Simpson Timber Co., 2192 Washington Bldg., Seattle, Wash. 98101.

All-Weother Siding

A factory paint primed California redwood siding, which provides an all-weather foundation for finishing that cannot be duplicated by on-site priming has been announced by Simpson Timber Company.

Construction delays are eliminated since the siding can be installed anytime and the finishing deferred up to 30 days to accommodate weather conditions and paint crew schedules.

Topcoats are applied by brush, roller or spray and go on smoothly and quickly, requiring less paint. The special off-white universal paint prime is unconditionally guar-

anteed when finished according to instructions.

WRITE: Simpson Timber Co.,2193 Washington Blvd., Seattle, Wash. 28101.

Morlite Poneling

A new textured panel with the appearance of top-grade leather has been introduced by Marlite paneling. Leather-textuned Marlite faithfully reproduces the feel and appearance of top-gade cowhide.

The handsome 4' x 8' 3 16" pa1els are available at.lumber and building materials dealers in four colors: brown, tan, green and white.

Panels were color designed by the company's research experts working in conjunction with American color trends, a leading color consultant.

IVRITE: Marlite, Dover, Ohio.

Wholesalers of West Coast

Softwoods: Douglas Fir

White Fir . Ponderosa Pine

Sugar Pine . Hemlock

Via Rail, T&T

Factory Primed Siding

Good Neighbor Fence

New TwinSide fencing just announced by Potlatch Forests is the ideal "good neighbor" fence. Individual panels have decorative vertical channel on one side and raised, sculptured surface on the reverse, When alternated the panels present two equally attractive sides.

TwinSide is cut to precise dimensions from strong, even-textured Genuine White Pine with decay-resistant 4x4 Inland red cedar posts.

The new fencing is shipped in compact cartons containing parts to erect 8-foot section. Each fence unit contains posts, rails and slats. Nominal heights are 4, 5 and 6 feet.

TwinSide provides complete privacy plus beauty that blends with any setting. The

We3tern Lunber & Euildlng Moteriqls IIERCHANT

natural wood slats and rails are Pentatreated for maximum life, termite protection and water repellency.

WRITE: Potlatch Forests, Inc., Dept. P, 320 Market St., San Francisco, Calif. 94111.

Ceilings Use Redwood

The latest and most elegant look in ceilings is the new redwood ceiling system introduced by Simpson Ttmber. The warmth and rich color of the natural redwood creates a distinctive look for either a new or remodeled ceiling.

The system was designed with the do-ityourself enthusiast in mind and requires no special tools for installation by either the homeowner or builder. The redwood members are pre-cut and easily fit together

Paneled Privacy

with only a minimum of cutting and fitting, See pieture (top to bottom, I to r.).

All necessary pieces and parts are contained in the package.

The redwood system is suspended from ceiling joists by hanger straps and forms a 2' x 2' or 2' x 4' module that will support any of the acoustical or decorative ceiling

Plostic-Cooted Tiles

Plasti-Gard, a new family of plasticcoated ceiling tiles with 7 to 10 times the washability of ordinary tiles, has been introduced by the Celotex Corporation.

Available in tampico acoustical tile and satin white decorator tile, the new product is ideal for areas where cleaning and main-

greasy, non-gummy film that protects any i metal surface. Its moisture-proof molecular film witJl. capillary aetion spreads evenly to ,:1 cover large areas at low cost.

It displaces moisture and penetrates existing rust and corrosion to keep it from spreading.

It penetrates three times faster to separate rust and frozen parts than any known product.

WRITE: California Door Co., 4940 District Blvd., Los Angeles, Calif. 90058.

Christmos Gift ldeo

A unique electric breadbasket keeps the rolls and buns warm prior to party time, its South Carolina manufacturer declares.

The breadbasket works on a thermostatically controlled heating idea and incorporates a woven basket base.

Easy to Wash

tenance can be problems or in conditions of high humidity.

Results of l'aboratory washability tests indicate Plasti-Gard can.be washed easily by a housewife with only an ordinary spong:e dampened with detergent.

WRITE: Celotex Corporation, 1500 N. Dale Mabry, Tampa, Florida 33607.

New Metql Protectrors

WRITE: Gilbert's, 3001 Belleview Road, :,. Anderson, So. Caro.

board produced by Simpson.

Suspended ceilings have been most popular in kitchens, bathrooms, family and recreations rooms.

WRITE: Simpson Timber Co.,2190 Washington Bldg., Seattle, Wash. 98101.

M:rnontl

The California Door Co. has been named southern Califo'rrria distributor for a complete line of metal protectors that stop rust and corrosion, and displace moisture, developed by LPS Research Laboratories.

LPS #L provides a micro-thin, non-

A United staff of veteran lumbermen experienced in handlidg the requirements of the retail dealer

United in their effort to provide prompt, efficient seruice on wholesale orders from our

United inventory of prime softwood lumber maintained with the retail deale/s needs in mind.

Simpson Ceiling System

(usI0M MltUll0-DtTAll. M0utDlll6I-KlLll DRYIll0

Sering All Southern Colifomio Lumber Yordt - Cobinet ShoprFurniture Monufocturers ond Wholerole Lumber Dirtributoru

IN-TRANSIT MILLING A SPECIALTY filutual Xloulding and Lumber Co.

DAvis 4-4SSl 621 Wesl l52nd Streel, Gordeno, Colifornio John Q. Brewer

Cedqr-lined Closets

An Indiana builder of quality homes is offering new cedar-Iined closets in English Tudor home models, notes the Aromatic

Red Cedar Closet Lining Manufacturers' Association.

Cedar-lined closets add no extra cost to home construction, says builders Myers & Snyder & Co. of Indianapolis. Homes increase in value with cedar closets.

The closets provide moth-repellant storage for furs and woolens and are virtually maintenance free.

\ilRITE: Myers & Snyder, Indianapolis, Indiana.

Sows Round Out line

The Idaco Engineering Company has iintroduced the riew "Econ-O-Matictt and "Web-O-Matic" component saws, rounding out their line of component machinery.

A completely new design, the Econ-OMatic is said to be the first component saw in its price range. The model was tailored

FAculty l'o877

for the small producer who wants to compete, and should appeal to the established truss yard operator who requires extra capacity.

One man handles the complete operation. One, two, three or all four saws are controlled by the push of a button.'

Two of the saws can simultaneously male a, 4" deep x Q0" long scarf cut. All saw units are calibrated in degrees and pitches providing extremely accurate set-up.

Construction is of rugged structural steel, with no limitation for stock length. It packages neatly into a emall crate (4' x 7' x 4'l for shipment. Price, said to be low for 4saw equipment, is about $5,600. It has four 5 IfP saws, automatic hopper lumber feed, indexed angulating adjustments, and builtin waste conveyor.

WRITE: Idaco Engineering, 3232 Peralta St., Oakland. Calif.

Billond Dick Norris

Moth-repellant Storage

REDWOOD ltens

ibmd:::::,: RgdWOOd

GREEN coMMoNs

LCL Shipmenis from YordDominquez, C,olifornio .Sautmi,il at Crescent Ci,tE, Cali,fornia

Added-Power Lifl

A new compact, heavy duty 6,000-pound capacity towable fork lift truck, the CB-60, is no$' ofrered by Champ corporation. This latest addition to Champ's line of over 22 towable models features increased power, larger low pressure tires and short -and sharp manuverability.

The added power in the model is delivered through a 109 horsepower engine with a large 13' clutch and heavier duty drive axles. A torque converter and reverse-omatic transmission is available as optional equipment. The 14:00 x 20 drive tires provide broad tire surface contact and,excellent flotation over all types of rough ter- rain. The new lift has been designed for operating ease and heavy duty use, four-

Itom

636-83f5

flOm long Beoch, South Boy Areo 639-2t52

speeds forward and reverse transmission, and power steering.

WRITE: Champ Corp., 2600 N. Rosemead Blvd., El Monte, Calif.

Weother Strip Tope

A new type weather strip tape is available from Frost-King. The transparent polyethylene weatherstrip tape is especially designed for the do-it-yourselfer.

It features a new highly sensitive adhesive that will stick to any clean surface. The T-92 is 1" wide by 46' long.

It is waterproof and weatherproof, making it ideal for both outdoor and indoor use. This tape is a necessity to the handymant, since it has unlimited uses, including: pool cover repairs, repairing rips in auto

tops, hanging up plastic storm windows, sealing garden hose leaks, covering metal or wood tool handles, even securing tarpauling, etc.

A new poly bag package with a sellhanging header is featured, making store display easy in a limited area

WRITE: Thermwell Products Co., 150 E. ?th St., Paterson, New Jersey.

Grooved Sofiits & Fqsciq

A new line of aluminum soffits and fascia that are self-aligning and designed for one man installation has been developed by U.S. Alumium Co4Q.

WRITE: U.S. Aluminum Cor1r., 11440 W. Addison St., Franklin Park, Ill.

5 Carlow Company

Warehrruses

lo Serve All Southem Coliforniq Deolers

l7O3 N. 8th Street

COITON, Colifornio

TAlbor 5-0672

I | 381 Brodley Ave.

PACOIMA, Colifornic 899-5208

738 Eost 59th Street

tOS ANGEIES, Collfomb

Pleosqnl 2-3137

6807 McKlnley Avenue

tOS ANC*LES, Colifornh

Pleqsonl 2-3136

2510 N. Chico Street

IL IIAONTE, Collfomir

Gllbert 2-3O5O

CUmberlond 686-0641

M(IRGAI{ O()()RS

lor Evert Use .

M400 lnterchangcable Panels Entrance Doors-All lypes

sE00n80 Louvers & Colonlal-llodcrn Hardwood tlush Panel Doors , ftusll D00RsASH_MAHOGAI{Y -8tRCHMASOII]IE_8EEGH

flR PIYW000IAPANESE PTYWO(ID .l

NORDCO DOORS

TOUVER DOORS

3 PANET DOORS F-3

FOUR PANEI. RAISED F.44

X.BUCK FRONT DOORS

sAsH DOORS F-13

NATSE PANET TOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

I-OUVER BIINDS

MONTEREY TYPE DOORS ..SOIITHERN AIR" DOORS

Lettctrs

Jerry Hickey

The Merchant

Dear Mr. Hickey,

I have been in the lumber business for the past 30 years and have always perused "The Merchant." I am very disappointed because my name has never appeared in the t'PersonnaIs."

T'herefore, I am making my bid for a little publicity.

Last month my wife and I took a 3-week vacation and we stayed home. Painted the house and cleaned the garage."

Yours truly, Joe De La Poza

The Wagon Wheel Lumber Co. Oxnard,'Calif.

The Merchant

Dear Dave:

For approximately 45 years I have been reading and enjoying the MERCHANT and, needless to say, have always greatlY admired the magazine.

Now, with your new name' it seems that you will have an even greater appeal to advertisers and to all who are interested in lumber, building materials and wood products.

Please accept my sincere congratulations on your splendid publication.

Sincerely yours, Ilarvey W. Koll

H. W. Koll Mill & Lumber Co.

Los Angeles, California

The Merchant Dear Max:

Main purpose of this letter is to call your attention to an item on page 34 of your October issue boy! are you trying to make me feel good, I would gladly trade back to my job as "sales manager of the Santa Fe Lumber Company."

Don't you know they have gone out of business Ite been in the wholesale business (am still at it) for 23 years so I guess your typesetter made a mistake, putting 2 and. 2 together.

Anyhow, how are you? Best regards.

Al Kelley Albert A. Kelley Wholesale Lumber Alameda, Calif.

The Merchant Gentlemen, I was much interested in the announcement made by your publication of your decision to change the name in order to incorporate both a larger geographical area and a wider diversity of building products.

This is a move which we made several years ago.

Wo.l.rn Lumbcr t Building Mot riols ,|iERCHANT

I wanted to drop you a line congratulating you on your decision.

Sincerely yours,

A. C. MacHardy

Publisher

Eastern Building Materials & Lumber Trade Journal Boston, Massachusetts

The Merchant Gentlemen, Recently I was elected as Commander of Alvarez Castillo Post #3, Guadalajara, Dept. of Mexico. There are several thousand Americans and veterans who reside in this area.

The work is very similar to the association work that I was

connected with in The California lumber association, a director long before the association sPlit into two. northera and southenl. I was also the president in the years 1941-2.

I would like to extend a cordial invitation to any lumbermen coming this way. I would try to entertain them or show them around this beautiful city. It is over one million strong. Naturally I cannot do without the MERCHANT. as I look for'ward each month to receive it.

Sincerely yours,

Ilarry E. Wittemore

The American Legion Guadalajara, Jalisco, Mexico

SANFORD.LUSSIER, INC.

DISTRIBUTORS AND WHOTESALERS

Oak Stoir TreodsThresholds Door SillsJ{q7slv6od Mouldings ond Ponel-Woll ond DomesticPhilippineJqpq6gsE Hordrroods

Worehouse

RE ID tu :

lmporf

Grcup Visits U.5.

and WRIGHT,

"Since 1948"

WHOLESATE LUMBER

Phone 222-n45

BLACKSTONE AVE., FRESNO, CALIF.

IN 4838 NO.

THE JAPANESE, who have a large stake r in the L-.S. wall paneling, mobile home. flush door and furniture markets, are cer' tainly no exception to the concern over decreased housing starls and it was not sur' prising that a fact-finding group ofII Japanese industry and association leaders recently spent three weeks visiting major Li.S. consuming areas to get a better firsthand look at the overall problem.

First stop in the lJnited States was at San Francisco where the delegation held a reception with members of the Imported Hardwood Products Assn. The following day IHPA officers and directors met with the Japanese group in an efiort to give them a better understanding of the current U.S. homebuilding picture.

Although the Japanese appeared well informed about the country's general building picture, several excellent points were advanced by IHPA officials which could help the Japanese plywood industry regain its former preferred position in the U.S. Promotion, product improvement, uniform grading and distribution practices and above all-better communications-were but a few of the subjects covered, all of which were termed "essential" by IHPA executives if Japatr were to expect to increase its share in America's fast changing building market.

ll{ SAtl FRAIICISG0 recently was a Japanese delegation which met with IHPA members. (l) Seiji Mataga, president of JPMA & Kohoku Veneer; Kiyoshi Hirai, chief of agricultural MlTl trade bureau; Yoshichi Ohtomo, chiirman, Japan Trade Promotion Committee, and Masao lchikawa, president of JPEA and executive of Ataka & Co., Ltd. Rear: H. Kuniyoshi, exec member JPMA and manager of Tokyo Plywood; Tetsuo Hara, executive director, Japan Plywood Inspection Corp.; Sadao Kurosawa, managing director, JPEA; Kazunaga Uzaki, forestry engineer and Akira

lwakura, vice president, Hokkaido Plywood Mfgrs. Association and director of lwakura-Gumi Lumber Co. Not oictured: Nakoki Kawamura. director Hokkaido Export Plywood Sales Co., Ltd. e) former TIM member Jim Higgins here with J. E. Higgins Lumber's Bud Radditz. (3) At reception are Pacific Far East lines ,exec Al Ryken, Ohtomo, and IHPA manager Charlie Schmidt. (4) Large turnout included Mogens Silleman (left) of Los Angeles; Eric Wagner, T. 0ishi of Jaoan Consul General's office. and Jack Baser of Los Angeles.

Lumber Yard, Trucks Loafud, Witlnut Dela,v For

OAK, BEECH, ond MAPLE FLOORTNG

Bruce Prefinished Lominoted Block Flooring

Horris BondWood Porguet ond RiBoc Plonk Flooring

Ook Threshold ond Sill

Truck Body Lumber ond Stokes

Cedor Closet Lining

J

SALES:

Old Growth Redwood, Shorts P. E. T. Green Common3, Dry Uppers

colrPrETE cusToi,r filtLuNG

Lorge Timbers and Wide Sizes

Our Speciolty

G ec R Lumber Co. .?n,:',1" ,'#,ir,""TT',',T,

Promolion Council Annuol Meeting

Representatives from the lumber and rvood products industry throughout the United States attended the second annual meeting of the Forest Products Promotion Council (FPPC), September 17, in Washingon, D. C.

The meeting was presided over by Bronson J. Lewis. chairman of FPPC and secretary of American Plywood Association and was devoted primarily to 'oworking sessions" to decide future programs and policies.

Key speaker was Boyce P. Price, presi. dent, Wood Marketing, Inc. who explained the WMI Fall program in Baltimore, Kan. sas City, Columbus and Denver. He reported a high degree of acceptance by builders and distributors of lumber and wood products for the WMI program promoting good design for better living with quality wood products.

sociation of Lumber salesmen. presented in{ormation on the availability of manpower and materials in the forest products industry throughout the United States and Canada. Discussion indicated that FPPC should catalog the information on literature, vi:ual aids and manpower and distribute it to the officers of Local Level Wood Promotion Groups. Hoo-Hoo Clubs and others specifically interested in wood promotion. It was definitely stated that FPPC should only be a coordinating organization to act as a clearing house for information and material in the forest industry and not be another association.

Officers elected were chairman Bronson J. Lewis; vice chairman, C. F. "Bud" Wittenberg; secretary.treasurer, Paul R. Beattie, manager, Wood Marketing.

Though the Forest Products Promotion Council is only in its second year of operation, many industry observers feel that it has already performed its stated function more than adequately.

New AFPC Division

American Forest Products Corporation has established a new division for the import and export of forest products. Harold vice presidentof AFPC, has announced.

The new division will be known as Silmarco International. Gunter Silmar will head up the undertaking which is headquartered in San Francisco. Silmar, in the lumber import/ export business {or some 16 years, is known to the lumber industry throughout the world as Silmarco, Inc., San Rafael. Calif.

Although AFPC has long been a leader in national lumber sales through its Tarter. Webster & Johnson division, the Silmarco International division represents their first venture into world wide lumber tradine. t.

C. F. "Bud" Wittenberg, vice-chairman and executive vice president, National As.

Gunter Silmar

New E. L. Bruce Rep

Gene Saxon, recently appointed sales representative for the Pacific Division of E. L. Bruce Co. is working directly under division manager Stan Eznekicr out of the division's offices in Lafayette, Calif.. calling on Bruce distributors and retailers in Arizona, California, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming.

Saxon. a Memphis native. is a Navv vet-

eran and graduated from Notre Dame University. He has been in Bruce sales for the past three years.

E. L. Bruce Co. also manufactures prefinished hardwood paneling, laminated truck trailer and rail car decking, furniture parts, and is the world leader in termite protection with Bruce-Terminix.

Copitol Hosts Hoo-Hoo Jubilee

Three hundred delegates. conventioneers and their wives attended the 75th Diamond Jubilee annual convention of Hoo-Hoo International recently at the Mayflower Hotel in Washington, D. C. Guests came from Australia, Hawaii and Canada, and met in the United States capitol.

Vaughan H. Justus, retail sales division manager of New Mexico Timber, Inc., Albuquerque, was elected president of the Fraternal Order of Lumbermen. Elected international vice president was J. B. "Jimmy" Brunson of Bolen-Brunson-Bell Lumbcr Company, Memphis, Tennessee.

Featured speakers at the convention included Al Bell, Jr., of Hobbs-Wall Lumber, San Francisco, Calif.; Boyce Price, president of W.ood Marketing, Inc., Chevy Chase, Maryland; Donald Campbell, Joseph W. Rabbit, and Bronson J. Lewis.

Supreme Nine members elected to the board of directors include Wade P. Cory, New Jersey lumberman, Al Groskopf, and Robert L. Johnson.

Gene Saxon

BON N T NGTON LUMBER co.

Wbolcsa le Distri b u t0,' TO

CALIFORNIA RETAIL YARDS

430 4Orh StreelOAKTAND

HERE'S HAWAII

o Douglos Fir

o Ponderoso ond Sugor Pine

(Moiling oddress' P.O. Box 304.l, PHONE: Olympic 8-2881 Ooklond, Cqlif.)

(Continued lrom Page 38) door" or "mill to mill" deliveries. The new Matson container has no sides or top. The containers can be sent directly to the mill for loading of the lumber, which is strapped to the flat rack, and then moves without rehandling to its Hawaii destination.

'Ihe major advantages of this type ol slripment ure lower lrarrsporlation (.osls. faster transit time, less crating and packagine, and less strsceptibility to damage.

The flat ra<rk rrontainers are the same dimensions as Matson's standard carso containers and are moved in Malsonts r.ontainer ships along with Ihe 24 hy I by 8t/" foot standard containers.

The first shipment o{ lumber in flat racks was made in May of this year from northern California to Honolulu. The total transit time was only Il days.

Earlier this month Matson carrit:d 16 flat racks of lumber from the Pacific Northwest to the city of Hilo.

TWX: OA4t0

Matson now has 120 flat rack containers in its system. The feasibilitr of carrving ' lumber in {lat racks ha: encouraged Matson to order another 150 flrt rack containers which will be phased into the system b1.

Jan. l.

iVlcmbt,rs of the California Redwood As. sociation traveled recently to Honolulu to meet with their r.ustomers and discuss new mt'rt'handising and promotion planncd for Hawaii. ln addition to ser-eral meetings r.rith Wood Produr.ts Association of Hawaii members, the CRA group made a presentation to local archit<'cls and visited seleral construction sites where large lolur:re. of redwood are being used.

Two Join Timber Products

Timher Products Company of Medford, Ore., ha,. filled two key management positions, according to R. K. Hood, the resident manager.

Roland A. Paulson has joined Timber Products as manufacturing manager. James

Redwood o Plywood o Shingles ond Lolh lnIlllr= Mnvr=r=Gr

S. Forbes has becn appointed controller. Formerly associated with C. S. Card Iron Works, Denver, as treasurer, Paulson held various manufacturing management positions in the forest products industry.

Forbes has a diversified background of experience in the manufacturing financialmanagement field. A graduate of U.S.C. in 1952 and a certified public accountant, Forbes spent five years with Peat, Marwick, Mitchell & Co. and taught at U.S.C.

James Forbes Roland A. Paulson

VALTEY FROLIC

(Continucd front. Page 12)

'ing was the low net winner, Harvey Bahr, Ray Nobleo Don Walker, Hal Rolfi and Pete Parrish following in the usual order.

Dick Holt was out front with the longest drive, closest to the pin was Ron O'Connor and the blind bogey champ was Ham Knott.

Later in the day the action shifted to the Blackstone Bowl where Jim Duart chairmanned the annual bowling series. Ken Bowlin of Georgia-Pacific took top honors with a very respectable 660 series, Jack Warren second with 653 and Cecil Mauck in third position with 602 pins.

Drinks and the annual Concat kicked ofi the Frolic that Sept. 30th evening and the following men were welcomed into the order: Dwayne Allen and S. Paul Olsen, TW&J; Al Nemanick, Yosemite Lumber Co.; Vander Perritte, Fitzsimmons Lumber, Inc.; and James Tomerlin, Selma Pressure Treating Co.

Following a big steak dinner, a record $6lI in prizes were raffied ofi and the new officers and directors for the coming year were ihtroduced.

Bob Lewis, Madera Lumber & Hardware, will succeed Bert Dennis as president of Club 31 for the coming year. Northern vice-president is Jean Hartsock, K-Y Lum-

ber Co.; southern vice-president, Harold '",": Fuersto Georgia-Pacific Cotp.; secretary ! treasurer, Bud Barber, Bernie Barber & ".," Associates; and sergeant-at-armso Wally : -:i Kennedy, Geo. Kennedy & Sons. New di, i rectors include Jones Webb, Duke Nelson, ' Ed Silva, Dick Hipkins and Jim Duart. '.

Club Sets Convenlion Dote

Hoo-Hoo Ette Club # I will play hostess at the fifth annual convention scheduled to take place at the Hollywood Roosevelt Hotel next May 19-21.

Events will include movie studio tours, night club tourso luncheons, fashion shows and the usual cocktail hours and banquets.

ASSOCIAIED REDWOOD TilttS

Redwood From Reliqble lAills

P.O. Box Y, Arcolo

IWX: 7O7-827-0453

Phone: VAndyke 2-2416

Bill Brouning

Los Angeles ICL Yqrd

o Dry Aye & Btr

o Fence Mqteriqls

o Gqrdge Door Siding

o Green Commons

o Bender

r Lqth

Also Direct Rqil qnd TET Shipments

7257 Telegrsph Rood, Los Angeles

OVerbrook 5-8741- PArkview 2-4593

Corl Duproy Joy Brouning

Ken Strqwser

LPS lubricates even the most delicate mechanisms at temperatures f rom-.100" to 600'F. Will not oxidize nor gum. Contains no silic0nes.

linest penetrant for freeing rust frozen parts, nuts and bolts. Most effective lubricant for close tolerance fittings.

LPS

LPS is an organic liquid compound that forms a film that displaces moisture and protecls all metals from rust and conosion.

CUSSH$ ADltlTlslllG-Position Wanted 92.00 per llnq minimum E4.50. Alt otrer 93.00 per line, minimum S6.00. Two lines of address (your address or our box runbcd cutnt as ons line. Closing date for copy is 20th.

CTASSIFIED ADVERTISEITENTS

Names of Advertisers in this Departnent using a Bor Number cannot be released. All replies shoutd bc ad dressed to box number shown ln the ad in care of the Merchant, 412 W. Sixh St., Los Angeles, Calif. 9fl)14.

POSITION WANTED FOR SAIE

FORMER SMALL YARD MANAGER" experienced full line bldg. supplies arrd trained in field sales and credits. prefer good solid no./central California firm. Phone (416) 848-bS61 or write box 269.

EXPERIENCED LUMBERMAN, to act as buyer & wholesaler. Travel Oregon & California mills. Write Box 2bg.

COST CONTROL MAN. Wood technologist & acct. (Cost or General)knows statistical quality techniques. Elas proven manag:e- rial ability. dvail. immediately. Resume available-. IMill relocale. Write Box 262.

HEIP WANTED

RETAIL LUMBER-HARDWARE MANAGER for AAA1 Buitding Supply House. Must be experienced in all phases of retail lumbei and preferably with hardware knowledge. Must be willing to relocate. Salary open. Send complete resume to Box 266.

SALESMAN, BLDG. MATERIALS wholesaler, seeks exp. man with k-norvledge of lumber, hardware & building'supplies for S.W. area. Salary & fringe benefits. Write details to B;x 261.

LONG ESTABLISHED NO. CALIF. WIIOLESALER has opening for experienced trader with good following. All replies confidintial-. Write Box 256.

EARDWOOD LUMBER SALESMAN wanted. Trained salesman to cover industries & manufacturers in rural & metro Los Angeles. Xlnt oppor. for right man to sell from our wellbalanced, well-stocked local inventory. phone; (219) 8B0-9261, for interview. Georgia-Pacific Corp., Induitry, balif. (An equal opportunity employer.)

- Ddlgtrotlon 03 lo sl ln our Help Wqnd colunnr 6c modc only ll) fo Indicot bono fidc occupotlonol quolticotionr for mploymont whlch on ciptoici ."eotJi ; rorcnobly m@trry to lhc mrmol opcrotlon bf hh burincr: or intirprire] or (2) q q convdlcno lo our rood.n, fo lrt fh.m know whtch poritioft tho oiverliici bcllac woold bc of noro lntarat to onc lcx lhon onofher bcou:c of thc vork In- volrcd. Such d.tignotlont rhould rct br lokcn to Indtcqt. fhqt lh. odvrril!.r ln. lcnd3 or pncflc.3 ony unlmful prcfacnc, llmltotion, rpcciicotlon or dlrcrlminotlon ln amployncDt p6ctlo3.

Importers and g1q[6p6

OPERATING LUMBERYARD, hardware & paint store available, Santa'Cruz Co. Owner mwt devote Jull tirne to other businesg interests. Will- sell .basically for inventory and equipmenl Lease can be assigned. Principals only. Call Mr. Rasmussen (415) 327-0661.

1tl2 Million ft" OLD GROWTH CANADIAN IIEMLOCK, besides 814, l2l4 & L6l4 R/W, R/L commons. We have 150-M ft. of uppers. 1-9/16 x 4 x 8", 8/4 x R/W, l2l4 x R/W x 16/4 x R/TV. Priced to $75 per M, also 75 M ft. 1 x 6 western red cedar siding at $60 per M. Stock at Associated Molding, Montebello. See,/Call: LUMBER SPECIALTIES, 7t69* Telegraph Rd., Los Angeles, Calif. 90022. Phone Howard Wray, OV 5-8668.

LUMBER YARD FOR SALE, in Compton, Calif. Well-est. do-ltyourself trade. Adjacent to shopping center. Modern, fully paved yard. Call Roy Peterson, NEwmark 1-1196.

BUSINESS OPPORTUNITIES

EXPERIENCED BLDG. SUPPLY RETAILER will buy in as astive partner with same in existing Bay Area or No. Calif. yard. Prefer some remodel or home improvement activity. Write box 260.

LUMBER & BLDG. MATERIALS STORES for sale in the valley of opportunity. One main yard, two branch yards. Write Box 240.

TUMBER WANTED

WANTED: 1 CARLOAD ea wk, 5 carloads ea wk 5/4 by 4" by random lgths, resawn twice f3 common spruce or equivalent. MidCoast Lumber, 7723 Telegraph Road, Los Angeles, Calif. 90022. Phone:725-5261.

SERVICES OFFERED

JOHNNY THE LUMBER LOAD SIGN PRINTER Specializing in paper danger flags, side-load signs, job cards, etc. John Weiler's Printing, 14417 Hawthorrre Blvd., Lawndale, Calif. Phone (213) 676-7622 or 676-2293.

DEPEND ABLE CUSIO M MILLTNG ond DRY|NG

4O Acres Air Drying Focilities-4 Lorge Modem Kilns (350,0@ BF CopocityF Double Profile plqngl-(snter Splir Resow-line Bqr Resowi/tilling-in-Trqnsit Rqtes-Cerrified Groders for Redwood, Pine ond Fir

WHOLESALE REDWOOD qnd FIR

ffirumBERCo.

BUYER'S GUIDE

tOS ANGETES

IU'{BEN AND LU'I'IIER PRODUCTS

Amcricon Hordwood Co, .-...-...---..-...------..--719-1235

Angclur Hordwood Compony ....----...--.l.Udlow 2-6168

Artolo ledwood Co. (Ken Conwoyt-.-.WEbstcr 6-4848

Associolcd Rcdwood Mills .---.-----OVcrbrook 5-8741

Alfor lurrbcr Co. .-----.---.--.--....-..-----lAdison 7-2326

Eock Lumber, J. Williom ...---.----..-.......REpublic l-8726

Eough Forerl Products Corp.--...-...-.-----12131 330-745t

llis lumber Co., Inc. ..---...RAymond 3-1681-3.3454

Bohnhofi [umbar Co., Inc. .....-...-..-........--.....263-9361

Brooks-Dodge Iumber Co. ---.--.----,OVerbrook 5-8650

Brooks-Sconlon, Inc. .-...-------...-------.171 1l 529-21 49

E. [. Bruce Co, (Jim McFodden)---,..--..12131 622-9845

Erurh Industriol [unbcr Co. .-.---.---RAymond 3-3301

Colif. Door Co. of [.A. [.A. --.-___._.588-21,{l

Col-Soc Iunber Soles......--..---.--..-.-----(213) 685-528S685-5288

Conrolidotcd lunber Co. .---.------.----SPruce 5-3477

€rowford, [umber, F. M......---..-..--.----..-.---..---f74-2161

Doolcy & Co. .-..----...-...-...........--..---EDgewood 6-1261

Ed Fountoin lumber Co. --............-..-..-.Ludlow 3.1381

263-6931

Gcorgio-Pocific Corp. (Plproodf -..-..RAymond 3-9261

Gcorgio-Pocillc Corp. ...---.-.-----.-.-..--.-.TRiongle 7-5643

Globc Internotionol .------..-.-....--..............UPton 0-6456

Hollinon Mockin lumber Co. ......-----.......-....685-4506

Trcotcd Pole Builders----......-.---.-------.---.(71 41 986-4466

3AsH-DOORS-trilLLWOiK-SCREENS

MOUTDI NG_8UITD3NG'IAATERIAIS

Arlesio Door Co,, Inc. -...-........-....--UNderhill 5 1233

Associofcd Molding Co. .---.-............RAymond 3-3221

Colifornio Door Co..--..-----..........-..---.-..tUdlow 8-2 l4l

Colifornio Ponel & Veneer Co. ...---..MAdison 7-0057

Corlow Compony -.---------.-----.-......-..--PIeoronl 2-3136

Moplc Bror., Inc. .---.---------.-.-..----........-.OXbow 8-2536

Moson Supplics, Inc. .--.---------...-ANgclus

Shokertown Corp, ---------.----" --.--------------17 1 1l 529 -21 49 So-Col Commerciql Steel--.---......--..--.---.(2 I 3) 685-5170

163

Colif. tbr. Inspeclion Scruice ....-.NOrmondy 5-543'l

C-Q Trucking Co. ....---.-------..----.".-.----RAymond 3-6557

Coost Ploning ,vtill -------..-.--....-.-.---.-..MAdison 2- I l8l

Hunfcr Woodworks .-.---------....--.-----SPruce 5-2544

Miomi-Corey Mfg. Co.---..-..--. -773-8511

NolPok Corp. ....(213) tUdlow 3-1056

Regol Induslries .....------.(213) 231-1033

Security Point Mfg. Co. -------....--...--*-ANgelus | -0358

Trimco ---..-------- .....----..-----..----.728-3042

Willic-Moorc Point Speciollicr.......-....[Orroine 4-4501 tun BER HANDLING AND SHIPPING; CARRIERS

Grccnfrcld & Son, Inc., ll. ,il" .--..-...--NEvodo

Orgood, Roberf S. .-.-DUnkirk 2-8278

Pocillc Fir Soles .-----.-..-...-..-.----.-.--..--....MUrroy 2-3533

Pocific Iumber Co., The ...-.-........CUmberlond 3-9078

Pocific-A{odison lumber Co. ---....-...---.-SPrucc 3-2292

Pon Asiotic Troding Co.. lnc. .-........--Rtchmond 7-7524

Pcircc Compony, Al --..-.-.-.-.....--.----..---NEvodo 6-1009

Pcnberfhy lumber Co. tUdlow 3-4511

Rockporl Redwood Co. -----.-..............-..---------.445-2896

Roy Foresl Producls Co. ....--.---..--....-.TRiongle 2-1070

Sonford-tu*icr, Inc. .--------..-.-----.-.-.AXminster 2-91 8 |

Sinnons Hordwood tunber Co, .-..-.-..:SPruce 3-1910

South Boy Redwood Co, ----------.-.-----..-..SPring 2-5258

South Boy Redwood (Howlhornel .-....OSborne 6-2261

Slohl Iumbor Co. .--..-.--.---.----.---.-.----..ANgclus 3-5844

Slondord [umber Co., Inc. .----.-----.--.-.-.(21 3) 685-,f041

Slonlon & Son, E. J. ---LUdlow 9-5581

Sunrmif tunber Co. .-.------.-----.-.------ANgclus I -21 6l

Sulllc & (ellcr Iurnbcr Co. ....--.....-----..Gtlbert 3-8909

Toconro Lunbcr Soles, Inc. .-.--.-----...-.--.1{Urroy l -6361

Torfcr, Wcbslcr & Johnson, lnc. ...-...-ANcclus 9-7231

Twin Hqrbor Solcr Co. --..-.625-8133

Union tumber Co. .......-.---.-...-. ------------17111 512-5669

Unitcd Whlse. tumbcr Co. .....-.---..OVerbrool 5-560O

Unifed Stolcs Plywood Corp. ..---...-..-.-tUdlow 3-3441

U.S. Plywood Corp. (Glcndolcl .------.--..---Cllrus 4-2133

U.S. Plywood Corp. ([ong Beoch) .--.-.HEnlock 2-3901

U.S. Pfywood Corp. (Sonto Ano) ..----Klmberly 7-1691

Wcnding-Nothon Co. .-.-....-..------CUmberlond 3-9078

Weslcrn Hordwood [umber Co........----.---------.655-8933

Wcycrhoeuser Conpony -....-.......-.-.Rlchrnond 8-545 I

Wqrchousc {Anoheiml ...-.-...--.-...-PRospect 2-5880

Wholesole Forest Products ..583-6013

TREATED TUIABER_POLES-PItI NGS-TIE5

Bortcr & Co., J. H. ..--DUnkirk 8-9591

Koppcrr Conrpony -..-(2131 330-2860

McCorrnick & Boxter --l7l1l 871-A971

Son Anlonio Construction Co. -.-..---.UNderhill 5-1245

Arlesio Door Co.-------------...-... ----..--------.---.--.442-77 88

'lAAlERrAtS

Georgio-Pociftc Corp. -....-......--.--...-..-.-17 1 1l 262-99 55

So-Col Commerciql Sleel---.-.-.."......----.-".171 41 234-1851

United Slotes Plyrood Corp. .,.-...... -BElmont 2-5078

Woodlond Producls Co. .---......-...-.(714) YUkon 6-7981

NORTHERN CALIFORNIA

ARCATA

Arcoto Rcdwood Compony .-..-..---..-.....Hlllside 3-503 I

Associoled Redwood Mills ....--.-........VAndyke 2-2416

Col. Pocific Soles Corp. --------..--..--.VAndyke 2-5151

Holmes Lurnbcr Co., Fred C. ....-..--...VAndyke 213657

Jomes ledwood Sqles -----.--.---..--......-.-VOn 822-1Ul

Jeweil lunber -.-...-.......VOn 822-5163

Pocifi c Fir Soles .-.----..---. .-.---.--.--.--..VAndyke 2-248 |

Simpson Timber Co. .--l7i7l 822-0371

Tocomo [umber Sqlcs, Inc. ...-...-..---..VAndyke 2-3601

ANDERSON

Kimberf y-Clork Corp. .-.---...---.---.---...-.t91 61 365-7 661

Poul Bunyon Lumber Co. --.365-2771

AUBERRY

Kingis River [umbcr Corp. ....-....-.---.-....(2091 855-2522

BAKERSFIETD

Georgio-Pocific Worehouse........ ----.---F Airview 7.777 |

U. S. Plywood Corp, ...----..--..- -..-..--..-.FAiniew 7 -7736

MEDFORD

396-2041

Ed Fountoin Lumber Co. ..----535-1526

Wen df n g-Nolhcn Co. ..-..------... ---------.---------77 2-7063

oswEGo

Slonge Lumber Co. .....-.---.-.---.------.(5031 636-7681

PORTLAND

Donf & Russell, lnc. ----.---......-------.---CA 6-2311

Enginecrcd Sofhrood Produclc -------------------228-23#

Evons Producls Co. ---------- ---------------------222-5592

ocloBEl, 1965

, WASHINGTON

AAABOY

BUYER'S GUIDE

Int'f Poperl[ong-Bell Div.---------.-.-...-.-.--(2061 247-2310

LOhtGVtEW

fnt'f Popcr Co. (long-Bell Div.)-...-.--.-....(2061 423-2110

SEATTTE

U.S. Plywood Corp. .-----------------..--.-.....-..PA..2-5500

Turnoc Lunbcr Co. .--------.-.--.---------------.AT 3-2250

Sinpson Tinbcr Co. -.-.----MU 2-2828 Weycrhoeurer Co, .-.----------.-..----.-..---.-----.PA 2-70 | 5

TACOMA Gcorgio-Pocifi c Corp. ----.------......---.-------FU 3-/1578 Weyerhocutcr Co. .---.-------..--....-...........-..--.f U 3-3361

VANCOUVER

lnl'l Popcr Co. llong-8ell Div.l..-...........(5031 285-1300

wtNtocK Shokertown Corp. ----.-------.---....--...-----.SUnset 5-3501

SAN FRANCISCO

LU,VIBER AND LUTI'IIER PRoDucrs

Arcoto Rcdwood Co. ...--.-..-...---....-----___YUkon 6-2067

Col-Pocific

Horbor lumbcr Compony .-.----..-...--..-..-lt kon 2-9727

Higgins lumber Co., J. E. -,..-__-----.-._VAlencia 4-8741

Hobbs Woll Lurnbcr Co., tnc. ......-.-...Flllmorc 6-60O0

[omon lurrbcr Co. .....-_-_---.-..----.-...---_.yUkon 2-1376

AlocBcqth Hordwood Compony .....-...JAlssion 7-0772

Torfcr, Wcbrtcr & Johnson, Inc. ......pRospcct O- 2OO

Union Lumber Compony ---.._.--.-.....-...-.-SUlfer l-6120

Unitcd Slotcr Plywood Corp. .-._....__JUnipcr 6-5005

Wendling-Nofhon Co. .--------_-..-........-..--SUfter l_5363

W.sf..n Forcrt Products of S.t. ....--lOmbord 4-g260

Weyerhoeuscr Conpony -----349_1411

SASH-DOOnS-WINDOWS-rttOUtDl NGS BUITOING 'IIATERIATS Artcsio Door Co.....-..---.-...--.---.....----.-----..-----589'9971

Colqveros Ccmcnt Co. ...--.............-.DOvglos 2-4221

Woodlond Producls Co. ----------------l7l4l YUkon 6-7981

INEATED TUMBER_POIEs

Boxler & Co., J. H. -..-.YUkon 2-0200

BAY AREA

K-D Cedor Supply Co.

OBITUARIES

lvttuAt

l. sHtw

'lVilliam Junkans ghaw, formerly with U.S. Plywood Corp.'s Los Angeles office and a long-time lumberman, died October 17 in Menlo Park. Calif. He was 64.

Mr. Shaw also was associated with the San Pedro Lumber Company and had lived with his family in Pasadena for 26 years before settling in Menlo Park.

A native of Weaverville, Mr. Shaw was the brother of the late James Junkens Shaw. He is survived by his widow, Margaret Deahl Shaw of Menlo Park. and children.

DWISIIT S. PARR

Dwight S. Parr, long-time owner and founder of Parr Lumber Company, Portland, died late last month in a Portland, Oregon hospital. He was 68.

He is sunrived by his widow, Lulu, of Portland; a daughter, Mrs. Haymond Farmer; a son, Dlrig:ht, Jr.; a sister, Mrs. I'red Nutting; a brother, Lynn and six grandchildren.

WALTTR 8. filclGEll

Walter B. McKeen, 66, died October 8 of a heart attack while on a fishing trip to Gold Beach, Oregon.

Mr. McKeen was born in Lewiston, Idaho. He worked in many phases of the lumber business and in Forestry until his retirement three years ago.

He owned and operated the McKeen sawmill rn Highland, Calif., until it was destroyed by fire a year ago August. Earlier he had been an Idaho sawmiller and had also worked for Weyerhaeuser Co., near Klamath Falls.

He is sunrived by his widow Verona; two tlaughters, Arlene and Lorraine, and severl gTandchildren.

ONE OF THE BRIGHT SPOTS IN OUR PLANT

The words of J. B. Hill, Jr., Vice President, General Plywood Corporation, about the Moore Oregon

HARDWOOD VENEER GtN0zTe7- DRYER producing at Frost Veneer Co., a Division at Antigo, Wisconsin.

g|, xt-cRelcnv

C nr-eunr-fiy HARDwooD vENEERs (even the thinnest Oak, Maple, Birch, etc.)

g'vtnrunlLy FREE oF pLUG-ups oR sHUTDowNs

y' mtnruuM DEMAND oN EXeENSTvE spAcE

Effective, precision control of all dryer operations provided by Moore Oregon.

LET US BRIGHTEN YOUR PLANT...AND YOI'R PROD''CTION P'CT''NE

Specialists in Cutting, Drying and Handling Sysfems